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"I finally experienced the feeling of crying for others’ love when I was chasing the ancient Xianxia drama." "Two-way going and two-way paying between Lu Li and Liu Shao, when the love is deep, it is so sweet that it makes people go to the top, and it hurts people in minutes." "The rhythm flies, and the plot is all effective." "The special effects are beautiful, the score is magnificent, the martial arts movements are smooth, the actors have high values and the acting skills are online" … The beautiful romantic drama "Moon Song" produced by iQiyi, jointly produced by Yide Culture and Creativity, produced by iQiyi Artist Studio, directed by Kin-lun Lam and starring Vin and LULU is being broadcasted in iQiyi. The play is adapted from the original novel "Running to the Moon" by shu ke, the author of Jinjiang Literature City. It tells the story that Liu Shao, a young girl, changed her life’s fate for the joy of being with a mysterious person for three days. Since then, after suffering, they have experienced joys and sorrows together and guarded the whole life.

Starting with the emotional drama of "double hair with knives and sweets", Yuegexing constructs a Xianxia world in which Xianju, the human world and the demon world complement each other, shows the unique aesthetic style of Xianxia in the East, and depicts the spiritual core of chivalrous fairy bones and great love in the world. After the broadcast of the drama, the popularity index and topic degree have been rising all the way, and by the time of publication, the whole network has been searched for 777+, and topics such as "abuse of monthly songs" and "reversal of monthly songs" have become the focus of audience discussion. During the broadcast period, iQiyi’s broadcast heat broke 8000+, and many times it won the data platforms such as Cat’s Eye, Lighthouse, Guduo, Yunhe, V age and Blue Eagle to play the Sun Crown and Zhou Crown.

It is worth mentioning that, as the only Xianxia drama in the same period, Yuegexing was influenced by the World Cup’s eye-catching at the beginning of its broadcast, and did not occupy too many opportunities in the market. However, with the light and compact narrative, superb performances by actors, romantic and aesthetic visual effects and the ingenious polishing of the content quality by the producers, this Xian Xia drama with no head IP and no flow of stars successfully stood out in the drama market at the end of the year, winning praise from female audiences and expanding to a wider audience circle. It also proves from one side that the underlying logic of today’s drama industry has quietly changed: content production is going to be IP-oriented, traffic-oriented, and content is king. Innovative and high-quality "small but beautiful" dramas such as "Song of the Moon" will gain a broader market space.

From "spreading sugar" to "feeding blades"

Multi-line CP triggered a drama chase boom.

Emotional drama has always been the highlight of the theme of Xian Xia. The multi-line CP in Yue Ge Xing provides different love samples, among which the biggest attraction is undoubtedly the romantic love between the hero Lu Li and the heroine Liu Shao. The drama abandons the common love jogging routines of similar dramas, such as trying to figure out each other and pulling. At the beginning, it uses a hero to save the beauty and "fishing for the moon" to quickly make the hero and heroine collide with the spark of love in a straightforward way. At this stage, Lu Li and Liu Shao went through the tests of "spiritual fire test" and "taking the imperial grass" from mutual love to mutual love, and interacted with each other to make the audience find a long-lost novelty of eating sugar.

If the first few episodes were still tell it to the judge’s mode of growing up with Liu Shao, then with the sacrifice of Lu Li, Luo Ge mercilessly abused Liu Shao on the line, and the painting style of this drama changed suddenly, giving the audience a big "knife". In the new chapter of Xianju, Lu Li, who returned from the incarnation of Luoge, forgot the memory of Liu Shao. The former "little wolf dog" turned into an abstinence straight man, indifferent to Liu Shao’s "memory killing", and even took Liu Shao’s blood to make blood symbols. However, with the memories of past lives gradually awakened, he had a special feeling for Liu Shao, and the ambiguous push and pull of "knife and sugar" was staged between them, and the drama-chasing experience intertwined with sweetness and abuse made the audience want to stop.

In addition to the tangled love between the man and the woman, the emotional drama of the supporting role in the play is also worth savoring. After entering the Xianju chapter, the emotional lines between the "little princess" Luo Ning, who is in opposition, and the demon teenager A Fujun, Shang Yurong and the elder sister Zhuo Qiuxian gradually became clear, and various modes CP met the needs of different audiences for sugar. Luoge’s sister Luoning is pure and kind, while Afujun is black and ambitious. Their feelings are like a seesaw, which satisfies the audience’s expectation of sadomasochism. Shang Yurong and the elder sister Zhuo Qiuxian are a dandy and a cool one, but they love each other but can’t say it. A pair with a sense of contrast attracts the audience’s attention.

For a long time, "Love in Ancient Costume" has been the hardest hit by the routinization of the plot, while "Moon Songs" has successfully attracted the attention of the audience with various "anti-routinization" people and plots. For example, in recent years, Xianxia dramas generally set the main plot in the fairy world, while in "Moon Songs", the male and female hosts met each other in the world, and then gradually came into contact with the fairy family, and changed their identities and fought side by side in the process of clarifying their own responsibilities and missions. The story setting and the growth trajectory of the characters in the transition from the human world to Xianju and Yaojing are more human than other Xianxia dramas, which is more in line with the audience’s cognition of "upgrading and fighting monsters".

The compact plot is also a highlight of "Yue Ge Xing" which is different from other Xianxia dramas. Some viewers even shouted, "The original Xianxia drama can be played without double speed." For example, Liu Shao’s family met with great difficulties, met a male master, and went away to learn art. The plot was explained clearly in only one episode, but in only half an episode, Liu Shao learned the unique skill of "streamer chop". In addition to the handling of these details, the emotional progression of the hero and heroine is also advancing rapidly. From the sweetness of acquaintance and love to the subsequent abuse, the audience can gain rich emotional experiences and see the growth and destiny of the characters in several episodes.

At the same time, in the handling of the plot structure, Yue Ge Xing has also achieved "anti-routine", and many characters have their own points of view, but they have not deviated from the main plot. For example, in the process from mortal to immortal, Lu Li not only shows the process of knowing, knowing and falling in love with the hostess, but also depicts the wonderful plots such as recognizing the teacher and sister, cutting off the robe, arguing with the master, breaking up, etc. The structure of the main line and the sub-line is complete, coordinated and distinct, giving the audience a viewing experience of brushing copies while doing the main line task. In the film and television drama market of anti-water injection and anti-routine, this experiment of "Yue Ge Xing" is undoubtedly successful.

Characters are the core of a drama series. The reason why the play can quickly break the circle is also due to people’s "standing". Many characters in the play are very plump and have growth curves. For the first time, Vin challenged one person to decorate the four corners, namely, a demon hunter with a mysterious life story, a fairy song, a god in the moonlight and a mysterious man. Lively, intelligent, chivalrous and detached, contrary to Luo Ge’s calm, tranquil and immortal character, the huge characters have also made many viewers "into the pit". Liu Shao, played by LULU, is witty and clever. She is a woman who dares to love and hate and never gives in to her fate. She has experienced the growth process of human and fairy residence, with the self-consciousness of modern women, which makes the characters more arc-light. Luo Ning, played by Keiko Zheng He, is simple and lively and lovely, but she can stay awake in the face of right and wrong. Ah Fu Jun, played by Riley, is a general who sends a message to the aquarium. He is both good and evil. Although his personality is a little extreme, he has great love for his people. In addition, the role images such as the graceful gentleman-like Hao Na and the infatuated Bai Feng are very distinct.

The visual effect of oriental aesthetics is shocking.

Polishing high-quality content with craftsman spirit

The exquisite service and visual effects of Yue Ge Xing are also well received by the audience. Mysterious and dreamy demon world, bustling human world, misty fairyland … "Song of the Moon" creates a strong visual impact with unique oriental aesthetics, and promotes the spirit of Chinese aesthetics.

In terms of visual presentation, the drama combines real-life art with special effects to form a romantic, aesthetic and dreamy Xianxia style. In the play, a large number of rich colors such as light pink, lavender and sky blue are used to create the romantic atmosphere of Xianju, and with the change of shades and bright starlight, the beauty of Xianxia drama is fully displayed. In terms of architecture, the drama abandons the western elements such as nebula and constellation, which are commonly used in Xianxia drama in the past, and adopts the concept of simplicity and Zen, placing Xianju Zhong Hua Palace between mountains and rivers, which is more in line with the traditional concept of China people relying on mountains and rivers. In addition, the scenes such as the Four Seasons Monument and the Temple of Heaven are extremely implicit in oriental culture. In the play, imaginative images such as "Di Cao", "Three-legged Sunflower", "Lingzhi Collection", "Dancing Tree", "Bone Erosion" and "Four Seasons Monument" also brought a strong sense of wonder to the audience.

The service way of Yue Ge Xing follows the aesthetic line of national style. The main characters’ clothing accessories in the play are mainly designed with simple lines, and the simple and elegant design and the flying clothes complement each other with the fairy spirit of the characters. The dress of the characters will also change when they are in different worlds and identities. For example, the king of the demon world, Gui, is fierce and sinister, and she is quite shrewd. Her black dress represents darkness. In contrast, the semi-demon Lu Sheng is a good and evil character. Although he is also dressed in black, he is less evil and more heroic.

There are many finishing touches in the play that highlight the oriental aesthetics, such as the unique gesture of paying homage to the immortals in Xianju, which is a tribute to the traditional oriental etiquette; The flute, piano and other musical instruments that appeared in the play also created a rich classical atmosphere. Some viewers commented, "The artistic style of" Song of the Moon "has opened up a brand-new imagination space for the creation of Xian Xia drama, and provided the audience with a shocking viewing experience. The beauty is like a dream and it is a real visual enjoyment."

Song of the Moon also returned to the "righteousness" of the traditional Xianxia drama. The play not only depicts the touching "little love" of men and women, but also shows the "great love" of their home country. The hero and heroine have great righteousness and shoulder the burden of the world. They not only protect their loved ones, but also have compassion and care for the people.

With a knife and sugar, a lot of twists and turns, and aesthetic online, the threshold for watching drama is low, so it is deeply loved by female users in the sinking market of the third and fourth lines, and reaches a wider range of female groups horizontally. Cat’s eye data shows that the effective broadcast market share of the drama is 9.3%, the audience is 90% female audience aged 18-30, and the total public opinion is 390.8, which has a considerable sinking market share. In addition, the play has an eye-catching performance on short video platforms such as Tik Tok and social platforms such as Little Red Book.

With its gripping story, excellent production and unique cultural charm of China, Yue Ge Xing has been distributed to Korean, Vietnamese, Cambodian and other countries, and is deeply loved by overseas audiences. As a masterpiece of Xian Xia of the year, the drama polished high-quality content with the spirit of craftsman, and gained good market feedback, which once again demonstrated the creative purpose of "content is king" and brought positive enlightenment to the film and television drama industry.

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　　Cctv news(Reporter Gao Yuting) Shortly after returning to Ningxia, yan hou, a Party representative, began to preach the spirit of the 19th National Congress. On the morning of November 1st, yan hou was invited by Ningxia Committee of the Communist Youth League to preach the spirit of the 19th National Congress for young people from all ethnic groups and walks of life in the autonomous region. This was her first lecture after her return.

Yan hou was invited by Ningxia Communist Youth League to preach the spirit of the 19th National Congress for young people from all walks of life in the region.

　　The theme of this lecture is "to be a great national rejuvenation and a new youth in the new era". "Being worthy of a great post" is not only yan hou’s message to young people, but also her own words in the cultural inheritance and development of Shaanxi Opera.

　　Yan hou is the deputy general manager of Shaanxi Opera Theatre Co., Ltd. of Ningxia Performing Arts Group, and has won the Plum Blossom Award, the highest drama award in China. The achievement of these achievements, in her own words, is persistence, family inheritance and responsibility for opera.

　　When preaching, yan hou repeatedly mentioned the cultural self-confidence in the report of the 19th National Congress. She was deeply touched by this: "Speaking of cultural self-confidence, as a grassroots representative, I was deeply touched. When the opera was in recession in the 1990s, I didn’t even dare to mention my own industry."

　　In the early 1990s, when the theater was demolished, she opened a clothing store to sell clothes. But during the time when she opened a clothing store, there were even farmers who had heard her singing, and they inquired about her clothing store and came to see her. So, yan hou stood in the shop and sang some songs to the old man.

　　This incident has moved yan hou to this day. It was her mother, who put yan hou on the stage, who was also a Shaanxi opera actor. Besides her mother, it was the farmers’ "fans" who kept Hou Yanjian on the stage of opera.

　　Yan hou, who has no chance to play, can only take movies and TV series outside, and then use the money he earned to buy Shaanxi opera costumes and find a better Shaanxi opera teacher to learn opera.

　　"Slowly, with the opera ‘ Hundreds of townships and thousands of games ’ 、‘ Performance of traditional Chinese opera benefiting the people ’ ‘ Opera enters the campus ’ … … The good policies of the party and the government on opera have been introduced one after another. We have undergone earth-shaking changes from the beginning of no drama to the present drama. " Yan hou regrets.

　　Ningxia Shaanxi Opera Theatre has more than 400 performances a year, of which 180 are in rural areas and at the grassroots level. Yan hou will take part in more than 400 performances whenever he has time. For more than 20 years, she has not only visited all the towns and villages in Ningxia, but some even visited many times.

　　"Now 606 poverty-stricken villages in Ningxia have built comprehensive cultural service centers. The roads in some villages are too narrow for caravans to enter. If the car can’t get in, there will be no stage, and the wear and tear of costume props will not be enough for the audience. Now that we have a stage, they can entertain themselves after we leave, which is different. " Yan hou said that over the past 20 years, she has witnessed not only the development of Shaanxi opera, but also the construction and development of new countryside and its cultural undertakings in Ningxia.

Yan hou carefully prepares the stage makeup (provided by yan hou)

　　Preaching and preaching. On the afternoon of November 1st, after the morning lecture, Hou Yan rushed to Pingluo County, which is more than 50 kilometers away from Yinchuan City, in Jin Shun Community, Chengguan Town, Pingluo County. This time, the theme of her lecture was "Tell the story of the people more simply and forcefully".

　　Hou Yan once again mentioned cultural self-confidence: "Regarding cultural construction, the seventh part of the report proposes to strengthen cultural self-confidence and promote the prosperity of socialist culture. The report pointed out that without a high degree of cultural self-confidence and cultural prosperity, there would be no great rejuvenation of the Chinese nation. "

　　"As a literary and art worker, in any era, our masterpieces of literature and art should show people’s living conditions and people’s spiritual world, and adhere to the creative direction of serving the people. This is the first and most important value pursuit of literary and art workers. Literary and artistic creation leaves the people, just as fish leaves water and trees leave the soil, life will lose its foundation and fall into exhaustion. "

The residents of Jin Shun community came here and were very happy to hear yan hou sing two songs.

　　After the lecture, many residents in the community came here, asking yan hou to sing two Shaanxi opera for everyone. As soon as Hou Yan raised her voice, the eyes of the aunts and grandmothers in the room lit up, and they took out their mobile phones to take photos and take photos as a souvenir. After yan hou’s singing, there were Shaanxi opera lovers who came out to ask for advice on Shaanxi opera singing.

　　As far as yan hou is concerned, as long as there are people in the audience who love to watch the theatre and are happy and festive, she will feel happy and worthwhile, and she is willing to perform on this stage forever.

　　Cctv newsAccording to the news released by the Customs, according to the relevant laws and regulations of China and the regulations of the General Administration of Customs of the People’s Republic of China and the Ministry of Agriculture, Animal Husbandry and Fisheries of the Republic of Benin on the plant quarantine requirements for Benin’s fresh pineapple exported to China, Benin’s fresh pineapple that meets the following relevant requirements is allowed to be imported from now on.

　　I. Inspection and Quarantine Basis

　　(1) Biosafety Law of People’s Republic of China (PRC);

　　(2) People’s Republic of China (PRC) Entry-Exit Animal and Plant Quarantine Law and its implementing regulations;

　　(3) People’s Republic of China (PRC) Food Safety Law and its implementing regulations;

　　(4) Measures for the Supervision and Administration of Inspection and Quarantine of Imported Fruits;

　　(5) Protocol between the General Administration of Customs of the People’s Republic of China and the Ministry of Agriculture, Animal Husbandry and Fisheries of the Republic of Benin on Plant Quarantine Requirements for Fresh Pineapple Exported to China in Benin.

　　II. Names of commodities allowed to enter the country

　　Fresh Pineapple (hereinafter referred to as pineapple), scientific name Ananas comosus, English name Pineapple.

　　III. Permitted place of origin

　　Benin pineapple producing area.

　　4. Approved orchards, packaging plants, fumigation facilities and exporters

　　Pineapple orchards, packaging plants, fumigation facilities and exporters exported to China shall be examined and filed in the Ministry of Agriculture, Animal Husbandry and Fisheries of the Republic of Benin (hereinafter referred to as Beifang), and registered by the General Administration of Customs of the People’s Republic of China (hereinafter referred to as China). The registration information shall include the name, address and registration number. Before the export season every year, Beifang needs to provide the Chinese side with the registration list, which will be published on the website of the General Administration of Customs after being examined and approved by the Chinese side.

　　V. Quarantine pests of concern to China

　　1. Cryptophlebia leucotreta, a small apple moth.

　　2. Papaya show mealybug Paracoccus marginatus

　　3. Phenacoccus madeirensis, a mealybug.

　　4. Planococcoides njalensis, a mealybug of Nirilan

　　Pseudococcus jackbeardsleyi, a mealybug of Jack Bell

　　6. Pseudococcus longispinus, a Pseudococcus pseudocaudatus.

　　7. Fusarium guttiforme of banana leaf blight (Fusarium moniliforme)

　　VI. Pre-export requirements

　　(1) Orchard management.

　　1. Orchards exported to China should establish and implement Good Agricultural Practices (GAP), maintain the sanitary conditions of orchards, clean up the fallen fruits in time, and implement IPM, including pest monitoring and investigation, chemical or biological control, agricultural operations and other prevention and control measures to avoid or minimize the occurrence of quarantine pests on pineapples that China is concerned about.

　　2. Beifang should make a management plan for quarantine pests concerned by China and organize orchard monitoring according to the requirements of International Standard for Phytosanitary Measures No.6 (ISPM 6). Comprehensive pest management measures must be provided by shellfish to China upon request before the start of trade. Monitoring and prevention of pests should be carried out under the guidance of professional and technical personnel. Technical personnel shall be trained by Beifang or its authorized institutions.

　　3. Orchards exported to China should keep records of pest monitoring, investigation and control for at least two years, and shellfish should provide them to China upon request. The records of pest monitoring and prevention and control shall at least include the monitoring time, the names of pests found and the prevention and control measures taken; The records of chemical prevention and control shall include the names, active ingredients, concentrations, application dates and other detailed information of all chemical reagents used in the growing season.

　　4. Management measures for quarantine pests.

　　(1) In order to control the occurrence of pests or maintain the low epidemic level of pests, comprehensive management measures should be taken in pineapple producing areas, including chemical control, biological control and mating interference measures, or other control methods.

　　(2) In view of the pests concerned by China, such as mealybug papaya, mealybug mealybug, mealybug Nirilan, mealybug jack and mealybug pseudocaudatus, it is necessary to carry out monitoring and investigation during the growing season, and at least once every two weeks from the flowering period to the end of the harvest period. The investigation focuses on observing whether there are target pests in fruits, stems and leaves. If pests are found in monitoring, preventive measures including chemical or biological control should be taken in time to control the occurrence of pests or maintain a low epidemic level of pests.

　　(3) In view of banana leaf blight, Beifang should establish orchard monitoring system, strengthen orchard management, and conduct field monitoring investigation once every two weeks during the pineapple growing period. If suspicious symptoms are found, samples should be taken in time and sent to the laboratory for identification; If it is confirmed as banana leaf blight, the related plants must be eradicated and inactivated. At the same time, strengthen the investigation and monitoring of the orchard.

　　(2) Management of packaging plants.

　　1. The processing, packaging, storage and shipment of pineapples exported to China shall be carried out under the quarantine supervision of Beifang or its authorized officials.

　　2. The post-harvest processing and packaging of pineapple must be carried out in a registered packaging factory, and it should be manually picked, screened, brushed or washed with a high-pressure air gun or water gun to ensure that the crown and fruit are free of insects, mites, mollusks (such as snails), rotten fruits, grass seeds, plant residues and soil.

　　3. Packaged pineapples should be put into storage immediately and stored separately to avoid reinfection by pests.

　　4. The packaging factory should establish a traceability system to ensure that the pineapples exported to China can be traced back to the registered orchard, and should record the date of processing and packaging, the name of the pineapple source orchard or its registration number, the number of pineapples, the date of export, the export quantity, the country of export, the container number and other information. If chemicals are used during processing, the date, name, effective components and dosage of the chemicals shall be recorded. Records should be kept for at least two years.

　　(3) Packaging and transportation requirements.

　　1. The packaging materials shall be clean, sanitary and unused, and meet the requirements of China on plant quarantine.

　　2. Each packing box must be marked with information such as fruit name, export country, producing area (province, city or county), orchard name or its registration number, packaging factory name or its registration number in English. Each packing box and tray shall be marked "Exported to the People’ in Chinese or English; s Republic of China”。

　　3. The container should be inspected before loading and transporting Chinese pineapple to ensure that the container has good sanitary conditions. Necessary pest control measures should be taken when packing.

　　4. If wooden packaging is used, it must meet the relevant requirements of the International Standard for Phytosanitary Measures No.15 (ISPM 15).

　　(4) Requirements for quarantine treatment.

　　Under the supervision of Beifang, the pineapple exported to China should be fumigated with methyl bromide against the apple moth, and the fumigation treatment indexes are as follows: the temperature is above 21.1°C, the dosage of fumigant is 32 g/m3, the duration of atmospheric fumigation is not less than 2h, and the minimum concentration during fumigation should be 0.5h and 26 g/m3；; 2h，16 g/m3。

　　(5) Quarantine before export.

　　1. In the first two years of pineapple export trade to China, Beifang shall conduct sampling inspection for each batch of goods according to the proportion of 2%, and conduct fruit cutting inspection for 3% of the sample fruits, and the number of fruit cutting for each batch of goods shall not be less than 60. If there is no plant quarantine problem in the first two years, shellfish can reduce the sampling inspection ratio to 1%.

　　2. If the living quarantine pests concerned by China are found, the whole batch of goods shall not be exported to China. Suspend the relevant orchards, packaging plants or fumigation facilities until Beifang finds out the reasons and takes effective improvement measures. The Belgian side shall keep relevant records and provide them to the Chinese side upon request.

　　(6) requirements for plant quarantine certificates.

　　For the goods that have passed the quarantine inspection, Beifang shall issue a plant quarantine certificate, indicating the name of the orchard and packaging factory or its registration number and container number. In the additional statement, it is indicated that: "This consideration complications with the requirements specified in the protocol of phytosanitary requirements for export of fresh pine fruits. From Benin to China, and is free from quarantine pests of concern to China. "(This batch of goods meets the requirements of Benin’s plant quarantine protocol for fresh pineapple exported to China, without quarantine pests concerned by China).

　　At the same time, in the column of quarantine treatment of plant quarantine certificate, the dosage, duration and treatment temperature of methyl bromide used in fumigation treatment, as well as the name of fumigation treatment enterprise or its registration number should also be indicated.

　　Before the start of the project, Beifang should provide samples of phytosanitary certificates to China for confirmation and filing.

　　Seven, entry inspection and quarantine and unqualified treatment

　　When pineapples arrive at the entry port of China, China Customs shall carry out quarantine inspection according to the following requirements.

　　(1) Verification of relevant certificates and marks.

　　1. Check whether the imported pineapple has obtained the Entry Animal and Plant Quarantine Permit;

　　2. Check whether the plant quarantine certificate complies with the provisions of Item (6) of Article 6 of this announcement;

　　3. Check whether the mark on the packing box meets the provisions of Item (3) of Article 6 of this announcement.

　　(2) Entry inspection and quarantine.

　　1. Pineapples exported to China should enter the country from the port where China allows the import of fruits.

　　2. Carry out inspection and quarantine according to relevant laws, administrative regulations and rules, and those who pass the inspection and quarantine shall be allowed to enter the country.

　　(3) Unqualified handling.

　　1. If it is found that it comes from an unapproved orchard, packaging factory or fumigation treatment facility, the goods are not allowed to enter the country.

　　2. If the quarantine pests concerned by China or the new quarantine pests in Benin are found alive, the goods will be returned, destroyed or disinfected.

　　3. If it is found that it does not meet the national food safety standards of China, the goods will be returned or destroyed.

　　4. If the above unqualified conditions are found, the Chinese side will inform the Belgian side, and suspend the export of pineapples to China by relevant orchards, packaging plants or fumigation facilities in this export season as appropriate. The Belgian side should conduct an investigation to find out the reasons and implement corresponding improvement measures. China will decide whether to cancel the suspension measures according to the rectification results of Benin.

　　It is hereby announced.

　　General Administration of Customs

　　September 5, 2023

　　At 12: 12 on January 19th, China Academy of Launch Vehicle Technology, affiliated to China Aerospace Science and Technology Corporation, successfully launched the Long March 11th solid launch vehicle with one arrow and six stars, which was the first time that China’s solid launch vehicle provided launch services to international users.

　　People’s vision

　　Not long ago, American Space Exploration Company’s Falcon heavy rocket was successfully launched for the first time, and a Tesla electric sports car was sent into space. This gimmick has attracted the attention of the public, and the technical characteristics of the Falcon heavy rocket have also caused a heated discussion in the global space industry and pushed commercial space into the public eye.

　　So, what changes will commercial aerospace bring to the human space field? What impact will it have on China Aerospace?

　　During the "Thirteenth Five-Year Plan" period, the total space industry market in China will reach 800 billion yuan.

　　In recent years, China’s commercial space activities have continued, and good news has spread frequently. If 2015 is the first year of China’s commercial aerospace development, then it can be said that commercial aerospace has ushered in spring in 2018.

　　In January this year, the Long March 11 solid launch vehicle was launched for the first time, which means that China’s solid launch vehicle began to provide launch services for international users.

　　Yang Yiqiang, commander-in-chief of the Chang 11 rocket, believes that "the success of the launch mission means that the commercial launch service process and configuration of the Chang 11 rocket will be further improved, which will provide more and better choices for the launch of many commercial satellites."

　　"Commercial aerospace is a market-oriented aerospace activity with a commercial profit model." Zhang Qin, vice president of the Fourth Research Institute of China Aerospace Science and Industry Group, thinks.

　　According to the Aerospace Report released by the American Aerospace Foundation in 2016, the global aerospace economy in 2015 reached 335.3 billion US dollars, of which commercial aerospace accounted for 76%. According to experts’ prediction, by 2020, the global space industry market will reach US$ 485 billion, corresponding to the China market, which will reach 800 billion yuan during the 13th Five-Year Plan period.

　　For this reason, it is becoming a unanimous choice for all countries in the world to find a suitable business operation model and expand and share the valuable "cake" of commercial aerospace.

　　Some private enterprises in China have actively participated in commercial aerospace. In January this year, Beijing Blue Arrow Space Technology Co., Ltd. signed a rocket launch service agreement with Danish enterprises, which is the first commercial rocket launch service order in the international market undertaken by domestic private commercial aerospace enterprises.

　　"The core advantages of private commercial aerospace are rapid decision-making and rapid technical iteration." Zhang Changwu, CEO of Beijing Blue Arrow, said that he will focus on verifying the reliability of technology in the next two years, and introduce a more perfect competition mechanism to reduce costs through wider selection of materials and more open technical cooperation.

　　In addition to commercial launch, in the field of space tourism, private commercial space flight has also made new progress. Beijing Golden Ocean Aerospace Company has previously demonstrated China’s first commercial skydiving suit. According to the developer, the suit has the functions of vacuum protection, thermal protection, communication between heaven and earth, positioning and so on. At present, it has passed the laboratory simulation test and can be used in complex environments such as stratosphere and space.

　　Previously, China Aerospace Science and Technology Rocket Technology Co., Ltd. raised 1.2 billion yuan of social capital in the A round of capital increase, which injected a strong impetus into commercial aerospace and also played a good demonstration role. The investor’s representative lamented: This subverted the previous impression that scientific and technological personnel were "chasing" investors with projects, and fully reflected the charm of "hard technology" innovation.

　　Up to now, China has successfully launched dozens of commercial satellites. In 2018, China will also make efforts in many fields of commercial aerospace. Yin Liming, president of Great Wall Company, a subsidiary of China Aerospace Science and Technology Corporation, said that in 2018, Great Wall Company will ensure the completion of domestic commercial launch missions such as Hongyan’s first star, No.1 01 star and global change scientific experimental satellite.

　　"Commercial aerospace, as a new format with strong technological innovation, high economic quality and efficiency and both military and civilian attributes, is an important carrier for implementing the national integration of defense and civilian technologies strategy and maintaining and increasing the value of state-owned assets, and is an extremely important and new growth pole for China’s economic development. Under the background of economic and technological globalization, highly developed commercial aerospace is one of the important symbols of world-class aerospace companies and aerospace powers. " Yang Baohua, deputy general manager of China Aerospace Science and Technology Corporation, believes.

　　According to industry estimates, for every dollar invested in the commercial aerospace field, it can boost investment of 7 to 14 dollars.

　　The commercial aerospace model can meet the needs of customers with low cost, high efficiency and high reliability.

　　"The commercial aerospace model can meet the needs of customers with low cost, high efficiency and high reliability, which has an important role in promoting the rapid development of space tourism and even the entire space technology." Pang Zhihao, executive editor of International Space magazine, said.

　　Liu Shiquan, deputy general manager of China Aerospace Science and Industry Group Co., Ltd., introduced the Falcon — The 9 "rocket has lowered the price of commercial launch by an order of magnitude. The same falcon — 9 "rocket, developed by NASA, costs at least $1.3 billion, while commercial companies only spend less than $400 million.

　　While the cost is reduced, the efficiency is also obviously improved. Liu Shiquan said that the first is to shorten the development cycle, "Falcon — 9 "It took only four and a half years from design to first flight; Secondly, the acceleration of technological innovation, "Falcon — 9 "A series of reusable rocket tests were carried out, and both land and offshore platform recovery tests were successful. "Commercial aerospace management institutions have implemented flat management, which has greatly shortened the management chain."

　　Liang Jiqiu, chief designer of Kuaizhou rocket of China Aerospace Science and Technology Rocket Technology Co., Ltd., said that in international commercial launch, the asking price of a rocket carrying a kilogram load is 25,000 to 30,000 US dollars, while the price of Kuaizhou 11 per kilogram load is only 10,000 US dollars. Through scientific and technological innovation, the take-off quality of Kuaizhou series rockets is reduced by about 20 tons compared with similar products, and this alone can directly reduce the launch cost by more than 10 million yuan. This makes this series of rockets truly a "commodity", not just a "product".

　　Commercial rockets with high cost performance will become "space vehicles", making it possible for ordinary people to travel in space.

　　As an ordinary person, what services can you enjoy in commercial aerospace?

　　Dr. Zhang Baoqing from Beijing Institute of Aerospace Information and Information believes that navigation satellites are obviously the closest service to consumers. In China, Beidou satellite navigation system attaches great importance to the consumer market, and Beidou navigation service has been applied to quite a few types of mobile phones. The industry believes that Beidou will achieve the annual output value target of 400 billion yuan in 2020.

　　High-resolution Earth observation constellation can be used to detect the changes of oil and coal production, transportation and storage, monitor the operation of large power plants, and provide objective and accurate decision-making reference data for energy enterprises.

　　Zhang Yong believes that cost-effective commercial rockets will become "space vehicles", opening the door to space travel for everyone, and ordinary people may also have a chance to travel in space.

　　"So far, China’s aerospace data application industry chain has not yet formed, and the depth of space resource value mining is not enough." In the view of Li Jinxiang, deputy chief engineer of China Electronics Technology Group, China’s commercial aerospace can do better. "At present, the commercial distribution, sales and data classification standards of aerospace data are not clear, which makes aerospace data scattered in various departments, resources are difficult to share, and applications are in a fragmented state."

　　Li Jinxiang suggested that relevant national policies and regulations on the commercial application of national commercial aerospace data should be promulgated as soon as possible, military and civilian aerospace resources should be developed as a whole, and a national-level aerospace data application service system should be established, so that the aerospace industry can explore a business operation mode that is closer to the people, serves life and is profitable.

　　Relevant experts also agree to speed up the legislation of commercial aerospace, break the shackles of commercial aerospace development through legal system innovation and governance mechanism reform, and ensure that different market players are equally protected by law.

　　Yang Tianliang, a researcher at Sanya Research Center, Institute of Remote Sensing Earth, Chinese Academy of Sciences, believes that the development ideas and specific paths of commercial aerospace must be considered in the context of integration of defense and civilian technologies’s development. We should not only change our concepts and realize that space technology and industry can serve both national defense and people’s livelihood, but also formulate policies and measures to promote the development of commercial space and support the development of private space enterprises.

Source china construction news

On the morning of January 26th, the Ministry of Housing and Urban-Rural Development held a meeting to deploy the coordination mechanism of urban real estate financing. Ni Hong, Party Secretary and Minister of the Ministry, attended the meeting and stressed that the spirit of the Central Economic Work Conference should be thoroughly implemented, the coordination mechanism of urban real estate financing should be accelerated, the development and construction of real estate projects should be supported, the reasonable financing needs of real estate enterprises with different ownership systems should be met equally, and the stable and healthy development of the real estate market should be promoted. Jiang Wanrong, Vice Minister of Housing and Urban-Rural Development, presided over the meeting. Responsible comrades of the Central Finance Office and relevant departments of the Central Finance Office attended the meeting. Relevant responsible comrades of the housing and urban-rural construction departments (commissions) of all provinces (autonomous regions and municipalities) and responsible comrades in charge of the people’s governments of 35 key cities attended the meeting.

The meeting pointed out that the establishment of urban real estate financing coordination mechanism is an important measure to implement the decision-making arrangements of the CPC Central Committee and the State Council, meet the reasonable financing needs of real estate enterprises with different ownership equally, and promote a virtuous circle of finance and real estate. The people’s governments of cities at or above the prefecture level should effectively play a leading and coordinating role, quickly establish and operate this important mechanism, timely judge the local real estate market situation and real estate financing needs, strengthen overall planning, refine policies and measures, build a communication platform between government, banks and enterprises, promote the accurate docking of real estate enterprises and financial institutions, and coordinate and solve the difficulties and problems existing in real estate financing.

The meeting emphasized that the orderly development and construction of the project is the basis for the stable and healthy operation of the real estate market and is related to the vital interests of the people. In view of the current financing problems of some real estate projects, all localities should focus on projects, study and put forward a list of real estate projects that can be given financing support, coordinate the issuance of loans by financial institutions within their respective administrative regions, and accurately and effectively support reasonable financing needs. Credit funds should be ensured to be operated in a closed way and used in compliance, and misappropriation should be resolutely prevented. At the provincial level, it is necessary to track and monitor the implementation and strengthen supervision and guidance. At the national level, an information platform for urban real estate financing coordination mechanism projects will be established, and weekly scheduling and monthly notification will be implemented. The Ministry of Housing and Urban-Rural Development has made great efforts to implement the mechanism. It is understood that before the end of this month, the first batch of projects can win loans after landing.

The meeting demanded that we should adapt to the new situation that the relationship between supply and demand in the real estate market has undergone major changes, speed up the construction of a new model of real estate development, combine the long and short, treat both the symptoms and the root causes, and promote the stable and healthy development of the real estate market. It is necessary to adhere to the policy of the city, precise policy, one city and one policy, make good use of the policy toolbox, and fully give urban real estate regulation and control autonomy. Cities can adjust their real estate policies according to local conditions. It is necessary to work out the housing development plan, improve the housing supply system of "guarantee+market", establish a new linkage mechanism of people, housing, land and money, improve the basic system of housing life cycle, implement the construction of affordable housing, the construction of public infrastructure for emergency use and the transformation of villages in cities, and build a green, low-carbon, intelligent and safe house. It is necessary to rectify the order of the real estate market, rectify the chaos in real estate development, trading, intermediary and property, expose typical cases of violations of laws and regulations, and earnestly safeguard the legitimate rights and interests of the people.

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Original title: "The Ministry of Housing and Urban-Rural Development has made a heavy voice! It’s about real estate → "

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Recently, the grouping results of the second stage of the women’s Olympic preliminaries in Asia have been released! China women’s football team was once again divided into the death group! The opponents in the same group are South Korea, the mysterious teacher North Korea and Thailand, the quarterfinals of the Asian Cup last year. All three opponents should not be underestimated! Only by ensuring the first place in the group can China compete for the qualification of the Paris Olympic Games!

Of course, the strength of China women’s football team should not be bad now. Recently, there has been good news coming back from Europe. Zhang Linyan, a player from Ruichao Women’s Football Club in Cao Meng, scored goals in the quarter-round of the playoffs. And in the last away game, I scored the only goal, which also helped the team beat the opponent 4-0 and advanced to the next round! The team is close to winning the cup! Although the season is not over, Zhang Linyan has already won two women’s football awards from Ruichao! Cao Meng Club official website shows that Zhang Linyan won the Golden Ball Award of Ruichao Women’s Football Team this season. At the same time, Zhang Linyan also won the best midfielder in the league and was selected as the best lineup of the Golden Eleven!

Born in jiangyou city, Sichuan Province in 2001, Zhang Linyan is thin and short! When she started her career abroad, many fans didn’t think highly of her. I think it’s another waiter of a water dispenser. Times are different, you can’t look at people with old eyes! As the former women’s football coach said, the team doesn’t need a star. As a result, at the Tokyo Olympic Games, a sister of China women’s football team staged a big four happiness, which helped China women’s football team save a little face. Don’t discuss whether China women’s football team needs a star. Let’s talk about Zhang Linyan, the final of the Asian Cup and the Korean women’s football team. Zhang Linyan came off the bench to score two goals, which also helped China women’s football team reach the top of the Asian Cup again after 16 years. Zhang Linyan’s performance is amazing enough! It was also the women’s Asian Cup that won the championship, and later more than a dozen people including Zhang Linyan, Shoupeng Wang and Shen Menglu went abroad to study abroad!

Ruichao Women’s Football League, although not the top league in Europe, is very helpful for players’ exercise! Up to now, Zhang Linyan has played 20 official games on behalf of Cao Meng Club, scored 10 goals and contributed 7 assists! Zhang Linyan’s amazing performance has also been praised by British star David Beckham. Even FIFA can’t help but send a message saying that the future is boundless! Congratulations to Zhang Linyan for winning the Swiss Women’s Super Golden Ball Award in her first season abroad! She proved herself and conquered everyone with excellent performance. Let’s look forward to Zhang Linyan’s performance at the FIFA Women’s World Cup this summer!

Winning the grand prize in succession, Zhang Linyan went down in history! I have such amazing performance when I study abroad for the first time. I look forward to her continuing to write about her brilliance!

1. There are many women in Shanghai.
After you go to Shanghai, you will find that Shanghai is actually a man and many women. In fact, this is normal. Because Shanghai is an international metropolis, many people strive for this field. Many of them did not expect Shanghai’s marriage, and most of them would eventually choose to go home. Many women in Shanghai are successful. This means that the eyes are also very high. Naturally, it is difficult for boys to go to their eyes. Drag it will become a woman.

2. Shanghai is not a monthly salary
In Shanghai, you will find it in fact, and almost other cities. Most young people also have two lines a day. For despair, in fact, most people are 170,000 people. This is not as good as those who want to pay. In the face of Shanghai’s house prices, prices, and life pressure, in fact, not only Shanghai, as long as it is a large city, no one is thinking about wages, and the pressure is not low.

3. Shanghai people are very interested
I will find it after going to Shanghai. People in Shanghai are really involved, not only business, but also in life. What they do is plan. Will you try this? What should this matter be? This is the same as businessmen who are underway or roadside health workers. This is the case, the case, the recent popular Shanghai Darphy on the Internet is. Because of Shanghai mosquitoes, she specially observed the habit of mosquito and engaged in the "mosquito net". According to the mosquito, the work of mosquitoes is carried out. When talking about this, she also smiled and said, "I played in the RT-MART supermarket for 13 years. Everyone called me." I have to say that the Shanghai people are really thoughtful.