Xinhua News Agency, Xi ‘an, May 26th Question: Re-explore Bailuyuan Folk Village: Why is "online celebrity Town" "Handsome for Three Seconds"?

　　Xinhua News Agency "Xinhua Viewpoint" reporters Jiang Chenrong and Li Yanan

　　Recently, a "Death List of Characteristic Towns in China" was widely circulated on the Internet, and Bailuyuan Folk Culture Village was among them. This once "online celebrity Town" declined rapidly in recent years, with shops closed and tourists hard to find.

　　In May 2016, Bailuyuan Folk Culture Village, which claimed to have invested more than 300 million yuan and covered an area of 1,200 mu, opened in Lantian County, Shaanxi Province, and became the "top stream" in the tourism market in Xi ‘an that year with the attitude of "overnight success", with the daily reception of tourists reaching 150,000.

　　Now, when the reporter walked into Bailuyuan Folk Culture Village again, this closed folk culture village was basically deserted, all the merchants closed down, construction waste piled up in the roadway, and the park was overgrown with weeds.

　　From "red overnight" to "handsome for three seconds", the lessons of Bailuyuan Folk Culture Village are worth pondering.

　　The former "online celebrity" scenic spot is now overgrown with weeds.

　　The Bailuyuan Folk Culture Village Project is invested and operated by Shaanxi Weishui Cultural Industry Investment Co., Ltd. In the scenic area, five or six rows of brick bungalows and other facilities are built according to the characteristics of Guanzhong dwellings and villages, which are used to open folk snack bars, non-legacy workshops, tea culture squares and so on.

　　Under the blessing of "White Deer Original Fever", the White Deer Original Folk Culture Village, which is only 30 kilometers away from the main city of Xi ‘an, was very popular when it opened. According to public information, it ushered in 120,000 passengers on the opening day; During the 2017 New Year, the number of tourists received daily reached 150,000. On holidays, due to the large passenger flow, there are even long traffic jams around the scenic spot.

　　However, the good times did not last long. A teahouse operator in the folk culture village said in an interview that in the first year, when the business was at its best, there were 22 employees in the teahouse, including three cashiers alone. But in the second year, the passenger flow decreased obviously, and the business was far less than that in the first year. "This place is a selling point to eat, and it is not necessarily delicious elsewhere. People don’t want to come once or twice." The operator said.

　　In 2019, according to the statistics of Bailuyuan Management Committee in Lantian County, Bailuyuan Folk Culture Village has less than 1,000 tourists every day, and many businesses are closed down. In August 2019, Bailuyuan Folk Culture Village was closed.

　　The reporter visited recently, and the former "online celebrity Town" has been basically ruined, some buildings have been demolished, and the whole folk village is almost empty.

　　According to the staff of Bailuyuan Management Committee in Lantian County, the investment of 350 million yuan in Bailuyuan Folk Culture Village, which was previously rumored on the Internet, was calculated according to the original planning of the third phase. After the investment of 108 million yuan in the first phase, the operators did not see the situation well and did not continue to invest.

　　The staff of Lantian County Natural Resources and Planning Bureau said that Bailuyuan Folk Culture Village has been transferred to Xi ‘an Lancheng Ideal Town Construction Management Co., Ltd.. The initial planning of the new owner is to build a high-end kangyang cluster on the original site of Bailuyuan Folk Culture Village based on the excellent local natural environment. However, because the land and space planning of Lantian County and the overall planning of Bailuyuan in Xi ‘an are in the process of preparation, the project is currently in a state of suspension.

　　There are many problems behind the popularity.

　　Why does a "top flow" scenic spot say that it will die if it dies?

　　The first "hard injury" is illegal land use. In December 2016, a number of projects, including Bailuyuan Folk Culture Village, were notified at the relevant law enforcement supervision and inspection warning interview held by the Shaanxi Provincial Government due to unauthorized illegal land occupation. The staff of Lantian County Natural Resources and Planning Bureau said that the 498 mu of land planned by Bailuyuan Folk Culture Village was built without approval. After being notified, the local land department dismantled some illegal construction projects, and then in 2017 and 2020, 321 mu of land was approved, and the rest of the land procedures were being processed.

　　Secondly, there is a lack of planning and homogeneity. With the IP craze of "Bailuyuan", in just two years, six cultural tourism projects, including Bailuyuan Folk Culture Village, Bailuyuan Film and Television City, Bailucang and Bailuyuan Landscape Agriculture Park, have gathered on Bailuyuan, which is only over 200 square kilometers, excluding other similar rural tourism projects.

　　The cluster of homogeneous projects is inseparable from the blind investment promotion and lack of planning guidance by the local government. Zhang Yan, a researcher at Shaanxi Academy of Social Sciences, said, "How can so many tourism projects be carried on a small white deer plain? This in itself has formed intra-regional competition and dispersed passenger flow, and many cultural tourism projects are doomed to survive. "

　　In the future operation, the commercialization is serious and the connotation is hollow. Many tourists said that Bailuyuan Folk Culture Village "won’t go again after going once", because there are some tourism products that can be seen everywhere except Guanzhong snacks, and there is nothing new.

　　Experts said that the Bailuyuan Folk Culture Village can’t see Guanzhong culture and local folk customs, which can’t meet the needs of tourists to "pin their homesickness" and is engaged in the commercial operation of quick success and instant benefit.

　　Cui Ning, chief planner of Shaanxi Tourism Design Institute, said: "In recent years, there has been an upsurge of cultural tourism construction relying on folk customs and folk customs in various places, and the idea is very simple — — Build an antique street and someone will come naturally. But this is actually ‘ Pat your head ’ Did not consider what the connotation of the project is and where the innovation points to attract passengers are. "

　　The failure to balance the distribution of interests with merchants and villagers during the implementation of the project is also an important reason for the rapid decline of folk villages.

　　The land occupied by Bailuyuan Folk Culture Village originally belonged to Tianpo Village, Ancun Town, Lantian County. The villagers here told reporters that some villagers did not agree with the initial land lease and subsequent land acquisition. Due to land occupation and compensation, villagers have repeatedly clashed with folk village operators.

　　"After the completion of the folk village, the shops in the park are not allowed to be rented by our local villagers, but are rented to foreigners, and only a few villagers apply for jobs such as cleaning." Another villager in Tianpo Village said.

　　A villager told reporters that there are 10 people in his family. In 2020, he received more than 600,000 yuan in compensation for land acquisition, but the land at home is now less than one point. He and several villagers have repeatedly reported to the petition department of Lantian County, "Our appeal is to either return our land or we will refund the compensation; Either hand out the monthly living expenses in 200 yuan promised to the elderly over 60 at the time of land acquisition — — I am 64 years old this year and have never received it once. "

　　In this regard, Ancun Village cadres said that the building of Bailuyuan Folk Culture Village was mainly built on the villagers’ old homestead, and the land acquisition involved less than 430 villagers in two groups of Tianpo Village. After the land acquisition, the per capita cultivated land was less than 1 point, so 200 yuan’s land-lost subsidy was paid to the elderly over 60 every month. At present, the plan has been reported to the county and is under study.

　　The construction of characteristic towns needs both "form" and "soul"

　　Tourism experts said that in recent years, "cultural tourism fever" has arisen, and many places are keen on attracting cultural tourism projects and creating landscapes everywhere. Many projects do not respect the laws of the market and industry, and they are launched vigorously, and they are miserable and miserable.

　　"Tourism planning must comprehensively consider the resource endowment in the region and provide scientific guidance for tourism projects." Zhang Yan said, "Good planning must rely on qualified and experienced experts and institutions. After the planning is completed, we must ensure that it is truly implemented."

　　Secondly, we must highlight the "characteristics" and closely combine the construction of scenic spots with local culture.

　　"Not all places can be landscaped, not just building an antique street or a scenic spot." Zhang Yan said, "The natural landscape environment and profound cultural accumulation are the best destinations for cultural tourism projects."

　　Cui Ning said that the development of characteristic towns should follow the laws of the market, and it should come naturally. It is also necessary to differentiate positioning and emphasize one town and one characteristic.

　　Experts in the industry say that to build a characteristic town, we should have a long-term vision and the boldness to make it a "century-old project" to avoid quick success and excessive commercialization. Many successful characteristic towns at home and abroad have been over a hundred years, and their experience is mainly not to follow the trend and spend money, but to rely on patience and creativity, building one brick and one tile, cultivating one grass and one tree.

　　Experts reminded that the construction of characteristic towns must focus on both "form" and "soul", and effectively combine the construction of characteristic towns with rural revitalization; Industrial development should set up some mechanisms to protect the interests of villagers, so that local people can really benefit from the development of characteristic towns.

　　On March 18th, Glory released three new products in Beijing-Magic 6 to Zhen Edition, RSR Porsche Design, and Magicbook Pro 16, the first AI laptop.

　　RSR Porsche design is the highlight of this conference and a new member of Glory’s high-end product line. In the mobile phone industry, co-branding with well-known luxury brands is a way to promote the influence of high-end products. Huawei’s past cooperation with Porsche Design is a successful business case. Today, Huawei has established its own "extraordinary masters" series, and glory has followed this route to some extent.

　　The price of this mobile phone co-branded with Porsche design is 9999 yuan, which is an attractive figure compared with the price of tens of thousands of yuan for luxury brand co-branded mobile phones.

　　Glory hopes to win more shares in the high-end market and intends to expand related product lines. Only in Magic 6 series, there are standard version, Pro version, Zhizhen version and RSR Porsche design models, and the price ranges from 4399 yuan to 9999 yuan. In addition, the glory folding screen is also available in Magic V2, Magic Vs and other products. Zhao Ming also revealed that glory will launch the first small folding product this year.

　　Zhao Ming said in an interview with Interface News and other media that the reason why so many product lines have been launched is because different new technologies need different products to undertake.

　　For example, Tandem screen in RSR Porsche design is connected in series with two stacks.Architecture, the official claims that the screen life can be increased to 600%, but mass production is extremely difficult, and it takes a long time to improve the mass production capacity, so it will be sold in the form of limited supply. At the same time, glory and hope.Array focusing system (to achieve SLR-level motion capture), giant rhinoceros glass and other technologies can be more widely used, so the Supreme Edition with relatively low price has been introduced.

　　Glory really needs to speed up its actions in the high-end market. One background is that Huawei’s mobile phone business is recovering rapidly.

　　According to market research firm CounterpointResearch, Huawei’s smartphone sales in China have returned to the first place in the first two weeks of 2024. The return of the giants in the past means that the market space for competition has narrowed, and how to leave a deeper impression on consumers has become a problem that all manufacturers are thinking about.

　　Another card of glory is AI. Zhao Ming said that some manufacturers have launchedIt is more inclined to provide application experience of generative services, such as picture optimization, AI call minutes, AI translation, etc. But in his view, this can’t be called. The service on the application side should be handed over to a third-party service provider. The core of mobile phone manufacturers’ ability lies in making an operating system, that is, platform-level AI.

　　Zhao Ming believes that mobile phones may be one of the best carriers for AI to land. It has a large number of user data, and can provide customized services for thousands of users after the training of the system. This is a tempting scene, but the premise of realization is that more APP partners will join-which will also be the next challenge of glory.

　　Reference message networkReported on February 19 Today is the rain in the solar terms in China, and it is also the last important festival in the Spring Festival customs — — Lantern Festival.

　　In June 2008, the Lantern Festival was selected as a national intangible cultural heritage. This traditional festival celebrated by China people has attracted worldwide attention.

　　So, what is the China Lantern Festival in the eyes of foreign media? With this question, Xiao Bian put down the dumplings in his hand and opened the old newspaper of Reference News. While looking for foreign media reports on the Lantern Festival, he felt all kinds of changes and invariants in the development of the times … …

　　In 2006, the online edition of The Times published an article entitled "Every household adheres to the ancient custom of eating Yuanxiao", which recorded the Lantern Festival time of a family in Beijing:

　　"Wang wrapped in thick cotton-padded clothes and his mother stood in line for half an hour in the cold just to buy a bag of old brand Yuanxiao. The mother said: ‘ Such hard work is worth it. You have to eat Yuanxiao today, because it is a symbol of family reunion. ’”

　　The word "stick to it" in the title of this article impressed Xiaobian. Why should we "stick to it" when eating Yuanxiao?

　　Combined with the social background at that time, this problem is not difficult to understand. At that time, foreign festivals, commonly known as "foreign festivals", began to occupy a place in the lives of ordinary people in China, and even triggered a query that "traditional festivals are no match for foreign festivals".

　　The most typical ones are Valentine’s Day and Lantern Festival. A "foreign festival", a traditional festival, is very close to each other every year: for example, the Lantern Festival is the second day of Valentine’s Day in 2003, and there is only one day between Lantern Festival and Valentine’s Day in 2006. The closeness of the two festivals made the topic of sticking to traditional festivals more prominent.

　　For example, in an AFP article entitled "China people celebrate Valentine’s Day and Lantern Festival successively" in 2003, it was mentioned that China people celebrated Valentine’s Day with double joy this year, because people could celebrate the traditional Lantern Festival after Valentine’s Day at the same time.

　　The media said that "since opening to the outside world, China has been more and more keen on Valentine’s Day". Although February 15th (Saturday) was the Lantern Festival that year, many people hung lanterns on the evening of 14th (Friday) to celebrate Valentine’s Day and Lantern Festival at the same time.

　　After a lapse of three years, the Financial Times in 2006 also celebrated the "Foreign Festival" with "China in vogue"? It is reported that although China today is more confident and tolerant, not all China people are happy or optimistic about the fashion change of "foreign festivals" for young people. The newspaper mentioned a China person who rightly said: "Even if Valentine’s Day and Lantern Festival in the West are close this year, it can’t make ‘ Lover’s mood ’ Squeeze ‘ Celebrate the whole world and have fun with the people ’ The cultural connotation. "

　　Today, 15 years later, when we look at the reports at that time, we may not feel so strongly about this topic. In Xiaobian’s view, even though China people have become accustomed to some "foreign festivals", their enthusiasm for traditional festivals such as the Lantern Festival has not diminished at all.

　　Moreover, it has been proved that the traditional Lantern Festival custom has not faded with the progress of the times.

　　In 2013, united press international reported that in Pingyao, Shanxi Province, every household hung red lanterns and set off fireworks to celebrate the Lantern Festival.

　　Sarah brown, an Australian tourist, said, "We came to Pingyao from Beijing and felt the different atmosphere of the Lantern Festival. The atmosphere in Pingyao is more cheerful. It’s easy to get separated from friends in such a bustling street … … We feel the charm of the China Lunar New Year. "

　　At that time, AFP reporters came to Nuanquan Town, Hebei Province, and recorded the local people’s way of ending the Lunar New Year with a unique "Da Shu Hua Show" performance.

　　According to the report, this way of celebrating Lantern Festival, invented more than 300 years ago, is one of many ancient folk activities in China that have been restored in recent decades.

On the evening of February 5, 2019, folk artists performed "Da Shu Hua Show" at the Asia-Pacific Temple Fair in zunhua city, Hebei Province. (Xinhua News Agency)

　　AFP reporter recorded the process of the performance: the master who performed "Da Shu Hua Show" only "equipped" the straw hat and protective glasses. They scooped molten iron out of the bucket and splashed it on a brick wall. The iron flowers splashed on the brick wall, which was very spectacular.

　　According to the report, this spectacular scene caused deafening cheers from the audience in Wenquan Town. Wenquan Town is only a few hours’ drive from Beijing. In order to promote the development of tourism, Wenquan Town resumed this folk activity with a history of hundreds of years.

　　Of course, with the restoration of traditional folk customs, the way to celebrate the Lantern Festival is also changing in another way.

　　In a report in 2017, the online reporter of Hong Kong Asia Times mentioned that when the Lantern Festival was held in Changzhou, Jiangsu Province in 2016, there was a beautiful electronic light show at the local Chinese Dinosaur Park, but it was not a traditional lantern, and of course there were no riddles.

　　Spain’s Effie also noticed a new way to celebrate the Lantern Festival. The agency reported in 2016 that in order to celebrate the Lantern Festival, many people visited the Longqingxia Ice Lantern Art Festival in Yanqing District, Beijing. As one of the competition areas of Beijing 2022 Winter Olympics, many ice sculptures at the festival are sports-oriented.

　　Mr. Jiang, a tourist, came here with his family for the holiday. He said that although these ice sculptures are a little far from the traditional Lantern Festival celebration elements, he feels: "We should keep pace with the times, and these are very special." Mr. Jiang said: "Of course, this is not a traditional way to celebrate, but we like it very much, and the children are also very interested in ice sculptures", especially the ice sculptures with the theme of the 2020 Olympic Games.

　　"With the development of economy and society, China people’s Chinese New Year activities are gradually changing to a more modern form." Effie commented.

　　Of course, the Effie reporter also noticed that in Zhangjiakou, Hebei Province, not far from Beijing, the celebration activities are much more traditional. Besides singing and dancing in traditional costumes, there are also traditional folk activities such as walking on stilts.

　　In short, Xiao Bian believes that both adhering to the traditional customs and exploring the modern ways of celebrating the Lantern Festival express China people’s persistence and love for the traditional festivals.

As the Lantern Festival approaches in 2019, many activities such as Dragon Lantern Festival and Dragon Lantern Show are held in Guizhou Province to celebrate the Lantern Festival and the Spring Festival. (Xinhua News Agency)

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On the afternoon of November 4th, 2022,Under the guidance of Futian District Talent Bureau, the Smart City Special Session of Zhichuang AI-AI+Industry Summit sponsored by Shenzhen Artificial Intelligence Industry Association, Gongdadi Innovation Technology (Shenzhen) Co., Ltd. and Guangzhou Yingma Information Technology Co., Ltd. was successfully held.

The talent development activity of "Zhichuang AI" is one of the series of activities of "Endeavour New Journey to Spend Talent Day" in Futian District in 2022. It gathers professionals from enterprises in artificial intelligence industry, focuses on AI industry ecology and artificial intelligence industry chain, shares cutting-edge perspectives and talks about new opportunities for artificial intelligence development. With the theme of "Smart Convergence into a City, Winning the Future", this forum focuses on the smart city field, and faces software developers, system integrators and hardware providers in smart city transportation, urban management and other fields, bringing together enterprise representatives and industry elites with AI intelligent upgrade requirements, and connecting upstream and downstream business opportunities, industrial landing experience and other all-round resources to jointly explore the development direction of urban scene application.

Zhao Cong, CEO of Gongda, Liang Hongbo, General Manager of Yingma Technology, and Lang Liping, Shenzhen Artificial Intelligence Industry Association delivered speeches for the event; Li Sunan, Senior Marketing Director of Gongda, Lu Zhitao, Director of AI Scene Application Division of English Code Technology, Yan Weijie, Manager of Qianshitong Solutions Department, and Liu Rongjie, Product Director of Gongda attended the event and delivered speeches, and had in-depth interactive exchanges with business representatives and industry elites in the smart city field on the key technologies, scenes and needs of smart city development.

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Recently, some netizens asked at the "I Jinshan" WeChat public account of "I Jinshan" in the Jinshan District Rong Media Center, Shanghai, and asked: "Xiaobian, Xiaobian, 48 hours have passed, why hasn’t the community notified notification?"

In this regard, "I Jinshan" replied: "The region management and control investigation is a dynamic adjustment process, and it is not said that it will be automatically unblocked in the community in 48 hours. Only when all personnel in the region control the community have been detected twice within 48 hours, and the resultIt is normal. After the comprehensive research and judgment of the previous epidemic prevention and control department can be issued, the unblocking instruction can be issued. Once the nucleic acid test results in the region are controlled abnormal, the control time will be extended accordingly. "

"I Jinshan" added: "The number of nucleic acid detection has soared in the near future, and the test report time is relatively prolonged, which affects the time and control time. The current situation of the epidemic prevention and control is severe and complicated.The principle of less contact and less gathering "promotes home online office."