Topic: Boao Forum for Asia Annual Conference 2009

　　Xinhuanet Boao (Hainan) April 17th The annual meeting of Boao Forum for Asia 2009 was held from April 17th to 19th, 2009. More than 1,600 representatives from all over the world gathered in Hainan. It will discuss hot topics such as the evolution of the current financial crisis, whether the Asian economy can take the lead in getting out of the haze, the adjusting real estate market and capital market. "Xinhuanet enters Boao" will conduct a series of interviews and invite guests to communicate with netizens on related issues. The guest who walked into the interview room of Xinhuanet today is Robin Li, chairman and CEO of Baidu.

　　On the 17th, Li Yanhong, Chairman and CEO of Baidu, was a guest of Xinhua News Agency’s high-end interview and the live broadcast room in front of Xinhuanet Boao Forum. Photo by Xinhuanet Qiu Xiaomin.

　　On the 17th, Li Yanhong, Chairman and CEO of Baidu, was a guest of Xinhua News Agency’s high-end interview and the live broadcast room in front of Xinhuanet Boao Forum. Photo by Xinhuanet Qiu Xiaomin.

　　Why did you come to Boao? Understand the changes that have taken place in the worldRemind people to seize Internet opportunities.

　　Moderator: First of all, I would like to congratulate Mr. Li on becoming the co-chairman of the Young Leaders Forum of the Boao Forum for Asia. The first question I want to ask Mr. Li is, what kind of views do you want to express most when you attend the Boao Forum?

　　Li Yanhong: I think this is a very special period, that is, the global financial crisis or economic recession. Now it is very obvious. At such a moment, many people have stronger communication needs than before. I came here mainly because I want to have a better communication with more people, whether they are people in the same industry or people outside the industry, or people in China, Asia or even other countries, and learn more about what is happening in the world. At the same time, it is also a process of learning from each other. I think everyone who comes to Boao should seize this good opportunity, communicate more and understand what others are thinking, so as to enhance their confidence and do things better.

　　The crisis has also affected Baidu, but it is not particularly big. Of course, Baidu probably has more than 200,000 active enterprises as our customers, including large enterprises and more small and medium-sized enterprises, so in a sense, Baidu’s customers can represent the cross-section of China’s economy. So we felt the impact of the crisis from the fourth quarter of last year, especially in November and December, and many customers became more cautious in consumption than before. By January, it can be said that it has become more obvious. But after the Spring Festival, there was a very obvious rebound. We felt that when the economy turned around a little bit, these customers came back quickly, because they found that Baidu was a very good platform to promote their products and services.

　　When customers are faced with crisis, they will usually become more rational after a period of digestion, and the choices made after rationality will use more advanced methods and means for marketing. In this sense, Baidu is a beneficiary. To be exact, there was an obvious rebound after the Spring Festival, and this rebound has continued until now. I don’t think I dare to predict the future, saying that there will be and there will be no crisis in the future. Or will it only develop in a good direction, not in a bad direction? I dare not say this. As an entrepreneur, we should conscientiously do our own thing well, try our best to have a better positive effect on society and economy, and hope that the overall market situation will get better and better.

　　At the Youth Leaders’ Forum this afternoon, we talked about one thing, that is, the economic crisis is coming, and many enterprises have taken some measures, whether it is to lay off employees, control costs, or change direction, etc. In fact, one common feature of these measures is to improve efficiency, because the efficiency is improved, and the ability to cope with the crisis is enhanced. And the internet, I think its biggest advantage is to improve efficiency. Therefore, I remind people to grasp the opportunities brought by the Internet. For example, people’s ability and speed of obtaining information is unprecedented. Never before has it been so easy to obtain information. No matter where you are, whether you are a civilian or have a high status, everyone can easily obtain information from the Internet. This is because the Internet has played a very positive role in society, economy and culture at all levels.

　　How to look at the development of Internet? Coping with changes in the market is like changing the tires of a speeding car.

　　Moderator: Baidu is a very successful Internet company. What kind of experience do you have to share with you?

　　Li Yanhong: In fact, with the development of Baidu for so many years, we are still very concerned about the changes in the market. In the past ten years, in fact, Baidu has not done much, but has completely focused on doing Chinese search. Because on the one hand, this piece of technology is still improving, and there are many things to do. On the other hand, there are three factors that jointly promote the development of Chinese search. One is the number of users, that is, the number of netizens is constantly and rapidly increasing. The more people surf the Internet, the more people naturally use Baidu. Second, everyone’s online time is getting longer and longer. The longer it takes, the greater the probability of using Baidu. Third, there is more and more information on the Internet. The greater the amount of information, the greater the probability that a person will find the information he needs on Baidu. These three are promoting the development of the search industry at the same time, so it has been in the process of rapid development. It can be said that we have resisted many other temptations, whether it is portals, text messages or games, and we have not done anything, so we have focused on doing search. I think in the next few years, we will still be like this, but we will focus on Chinese search and gradually expand to the surrounding areas. For example, the Japanese search released last year, as well as a commodity search platform like "Baidu You", will gradually increase these things.

　　Moderator: That is, the scope and categories of search are more, and you insist that search is not relaxed?

　　Li Yanhong: Yes.

　　Moderator: So have you ever thought about what is the biggest obstacle and difficulty that may exist in the development of Baidu now?

　　Li Yanhong: On the one hand, we feel that the market is still very immature, and most enterprises in China are not aware of the benefits that search has brought them. At the same time, the rapid growth of the market has also made Baidu in a state of rapid development. For example, the number of people increases a lot every year, which is almost multiplied by 2 every year; On the other hand, the rapid changes in the market require you to constantly make adjustments to this organization. Such a difficulty is likened to changing the tires of a speeding car on the expressway, which is still very difficult.

　　As a manager of a company, we have to face many such problems every day. On the one hand, the rapid changes in the market require you to look at the direction very accurately and not miss any opportunity that belongs to you; On the other hand, it is actually very difficult to maintain a good and healthy company culture, make everyone confident every day, have a good and happy working relationship with each other, and maintain a strong executive power under the condition of increasing number of people. Especially as an entrepreneur, I didn’t manage anyone before Baidu. Now, from 20 to 40 people, to 160 people, to the scale of nearly 7,000 people, every day is new to me, and there are many new challenges.

　　What innovations are there in the next step? A new business model codenamed "Fengchao" will be released.

　　Moderator: In what aspects will Baidu consider introducing new technological achievements and innovative models in the future?

　　Li Yanhong: Baidu is a company that is very focused on Chinese search. For search engines, the profit model is similar all over the world. Everyone makes profits by promoting products for enterprises, which is called paid search, and it is said that it is paid according to the effect. We have been doing this for seven or eight years, but the more we do it, the more interesting it is. There are many things that can be improved, and we have invested considerable energy in this respect. This quarter, we will release a new product, the internal code name is "Fengchao", which is actually a revolutionary upgrade of the business model, which will greatly improve the user experience and customer experience.

　　Moderator: Last year, you recruited Huawei’s former vice president to Baidu as CTO. Do you plan to seek a breakthrough in the field of wireless search?

　　Li Yanhong: It should be said that in the past many years, probably since 2002, people have been telling me that I must do wireless search. I didn’t invest too much energy in wireless search in the past. Because before the 3G era, wireless search was a situation. After 3G, it may become unrecognizable and completely different. We don’t know what will happen in the future, so we haven’t invested much in this aspect in the past few years. Starting from this year, it should be said that the market situation will change greatly, because the three major operators have been gearing up to launch 3G services, so it is also an opportunity for Baidu, so in the next year or two, we will invest more in 3G and wireless search.

　　Moderator: It can be understood that 3G is a watershed for wireless search?

　　Li Yanhong: It’s a potential opportunity for us. It’s hard to say what it will turn into in the end. Whether it can become a watershed depends on how much users in China can accept such a service, such as whether its service is stable enough, whether its service is cheap enough and whether its speed is fast enough. All kinds of factors are not completely clear now.

Editor: Gao Song

Special feature of 1905 film network "What is the biggest secret of China’s atomic bomb? It can be made. " "I believe that the plane is the same, whether it is an engine or a stealth fighter, it can be made."

In the movie, these words played by Zhang Ting and Lei Yu explain the firm and victorious belief that generations of China aviation people have made great powers.

The film portrays the heroic image of a new generation of China Air Force test pilots through starring YiBo, Hu Jun, etc. At the same time, it reveals the history behind the difficult birth of new fighters in China.

After the release of "King of the Sky", a bright report card was handed over: after four days of release, the cumulative box office broke 300 million, ranking as the May 1st box office champion so far. Taobao Film 9.7, Cat’s Eye 9.6, Douban 7.0, ranked first in May 1st, with popcorn index of 97% and IMDb8 score of 8, which was well received by the whole network at home and abroad.

Then, as a film, How was King of the Sky made? In 1905, the film network interviewed the director of "King of the Sky" and listened to him decrypt the behind-the-scenes story of the film from many angles.

It is both a film project and a scientific research project.

Director Liu Xiaoshi is an aviation fan. When he was studying in the director department of Beijing Film Academy, he made a documentary for the aviation industry group. After graduation, he also worked in the aviation industry for 15 years.

Liu Xiaoshi knows the story of the test pilot group and the flight test process very well. He participated in the riveting ceremony of the first screw produced by the J -20 and contacted the J -20 fighter many times. Li Gang, the chief test pilot of the J -20, is also his good friend.

"I am very touched by what happened to the test pilot. It is necessary to make a film about the test pilot to let more people know about such a group and how difficult it is to know the progress of aviation equipment in our country."

The first script of "The King of the Sky" was released in 2019. He and the screenwriter Guiguan spent more than three years repeatedly revising and polishing. "There are about forty scripts with numbers, and there are about one or two hundred scripts without numbers."

Liu Xiaoshi said that this script has a lot of rigorous aviation science logic, which needs to be repeatedly demonstrated with relevant engineers and scientists, and it is a very big challenge and topic to write the story satisfactorily and write the characters with flesh and blood.

Because of his work, he has photographed many planes and accumulated some failed experiences and lessons. Liu Xiaoshi didn’t want to make mistakes again in this film, so he spent nearly a year exploring the previous technology. "I very much hope that there will be a leap and improvement in shooting technology. For example, we used virtual shooting to control the linkage between the background image and the mechanical device by programming. "

The crew also prepared for the production one and a half years in advance. Every aerial scene will not only prepare one shooting plan. "It’s really like scientific research, there are several ABC plans. We did tests in Beijing, Fuzhou, Xiangshan and other places, and the plan was very rich and sufficient. "

In the view of director Liu Xiaoshi, the production of "The King of the Sky" is "both a film project and a scientific research project."

Aviation equipment is growing, and so are people.

"The King of the Sky" is not only a passionate Chinese air force blockbuster, but also a film about growth. "The film is about the growth of a generation of young test pilots and the progress of a generation of equipment. Equipment is growing and people are growing. "

Liu Xiaoshi said that Zhang Ting, the captain played by Hu Jun, was an example for the test flight team. "Zhang Ting voluntarily gave the chief to others, which was very touching to both Lei Yu and Deng Fang. What everyone thinks is very important, Zhang Ting doesn’t care at all, because he wants to inspire everyone to compete and improve their ability. Only through these experiences can Lei Yu and others really grow up.

Including the sacrifice of Zhang Dadui. He told Lei Yu who would jump first, but Zhang lied to him. Because someone must fly the plane out of the city and land in no man’s land, in order to skydive completely. This is all an inner influence on a person, which enables Lei Yu to grow up. "

In the film, Lei Yu and Deng Fang changed from competitors who looked down on each other to working together to accomplish difficult tasks, and became real comrades-in-arms. The formation of this friendship is also very moving in Liu Xiaoshi’s view.

Repeated trials and transformations have given Lei Yu a complete growth line. Among them, when he made a mistake, he was sent to pack an umbrella, which is rare in similar air force movies, which stems from the advice provided by the air force leaders. Before shooting, Liu Xiaoshi led the creative team to visit the umbrella bag room, and saw that the umbrella bag man, like a skilled craftsman, carefully filled a messy rope into the umbrella tube, which inspired him.

"Once there is a small negligence in the process of umbrella packing, it may have a particularly great impact on the landing and safety of the aircraft. At that time, we felt that this was very important for the growth of the characters, so we wrote it in the story. " The process of learning to wrap an umbrella made Lei Yu understand his mission better, and inspired him to design ideas to alleviate the problem of airplane spin.

As a new actor, Lei Yu played by YiBo brought many surprises to Director Liu Xiaoshi. "Now Lei Yu, YiBo is very suitable, he should play such a person. Yibo is a very polite and thoughtful person, and so is Lei Yu. "

"He is a very sensitive actor and enters the situation quickly. When he played many plays for the first time, I was quite surprised. Many details were entirely his own play. " For example, in the first scene of filming, Lei Yu fell into the sheepfold. "After he pulled out from under the umbrella, he looked at the sky. At this look, I think he can do it, completely putting himself into the situation after a pilot fell into the sheepfold. "

"In the more than 100 days we filmed, he was never late once, and he was very dedicated every day. No matter whether it was dangerous or suffering, he did not give a discount to carry out it." Liu Xiaoshi recalled.

Write stories about China people and don’t blindly imitate western movies.

The test pilot is a dancer on the tip of a knife and a warrior in the blue sky. Only when they break through the limits again and again can they try out the limits of new planes and explore new fighters that roar in the sky.

"The biggest difference between a test pilot and a front-line combatant is that one has to beat himself and the other has to beat his opponent. The target of frontline combatants is the enemy. The test pilots should improve their flying ability and aviation theory knowledge, and overcome their fears. " There is a line in the movie that says, "The new generation of test pilots are designers and engineers who can fly." They should know not only actual combat and theory, but also design technology.

Liu Xiaoshi believes that only by approaching the current test pilot group, feeling, seeing and observing can we write their stories well. "We must write China people’s own stories, and we can’t blindly imitate western movies. They ride motorcycles, and we also ride motorcycles in movies, but China soldiers don’t; They go to the bar, so do we. Our troops are not like this. "

The film has a hopeful ending. Instead of captain Zhang Ting, Lei Yu flew by on the football field, realizing Zhang Ting’s son’s wish. The growth story of Lei Yu and the younger generation and their dream of flying are still going on. Liu Xiaoshi revealed that "The King of the Sky" does not rule out the plan of making a sequel.

He hopes that the audience can understand the spiritual outlook of contemporary young test pilots and soldiers through King of the Sky, so that more and more people can understand the difficulties behind the development of China’s aviation industry and inspire the next generation to embrace the beautiful ideal of loving flying.

　　Only three days after its release, the total box office has exceeded 700 million yuan, with nearly 210,000 people scoring, and the online rating has steadily fallen on 8.7 points. Ne Zha, a domestic animated film with both hot box office reputation, has become the hottest domestic film this summer.

　　As early as before the release, the film caused a heated discussion on the Internet, because the image of Nezha Jr. was so different from the traditional Nezha! Ugly appearance and tugging personality challenge the audience’s traditional aesthetics. However, the characters that broke through the individuality, the first-class production standard and the story with high completeness won the favor of young audiences after the film was released, and became another phenomenal explosion after The Return of the Great Sage. Guangzhou Daily All-Media Reporter Huang An

　　Another phenomenal national explosion was born.

　　After the release of Ne Zha, the box office soared rapidly, and it successfully broke 100 million yuan in just one hour and 29 minutes, setting a record for the fastest animated film to break 100 million yuan. On the second day of the release, the box office broke 200 million yuan in a single day, which directly broke the ceiling of the animated film box office and became the first animated film in China film history to break 200 million yuan in a single day. On the third day of release, as of 10: 05 last night, the box office of the film has exceeded 700 million yuan.

　　At this speed, it is not difficult to surpass the Return of the Great Sage and break through the bottleneck of 1 billion yuan at the box office of domestic animated films. The final box office forecast of the film given by Cat’s Eye Professional has also been continuously raised, and it has reached 2.25 billion yuan at present.

　　In addition to the outstanding box office results, the film has also gained high popularity on major online platforms. On Douban.com , which was rated by more than 200,000 people, the score of the film was as high as 8.7, which was second only to classics such as What’s the Sea, The Wonder of Heaven, and higher than The Return of the Great Sage and The Big Fish Begonia. Cat’s Eye and Taobao Film scored as high as 9.7 and 9.6 respectively.

　　In addition, the word-of-mouth of the film has also been "out of the circle", and more and more "tap water" has been used for the film Amway. There are also many people who call on group friends to brush two or three times, and even initiate a group charter.

　　Story: strong entertainment, but also valuable concern.

　　So, this little Nezha, why on earth is he so angry? The first is that he dares to break through the traditional characters. In the movie, Nezha, with dark circles under his eyes, big die, flat nose and his hands in his trouser pockets, talks like a "muddle along" and almost doesn’t cry. But it is this ugly, dragging and entertaining image that hits the young audience’s budding point. Jiaozi, the director, said, "At first, I thought about being cute and lovely, but later I felt that it was not enough. Finally, this version of Nezha with dark circles was recognized by the team.". The modeling inspiration comes from the team that collectively stays up late to catch up with the work.

　　Jiaozi also made a drastic adaptation of Nezha’s personality. There is no such thing as making trouble in the sea, cutting meat and returning it to the mother. Instead, it is the indomitable spirit of "going against the sky and changing my life", which is very suitable for the burning point of young people nowadays. Born as a demon, Nezha was prejudiced from childhood, bullied but eager to be accepted. He was full of personality on the surface, but he was very lonely inside. He was flesh and blood, and in some cases, he looked like you and me who had been confused in life.

　　In addition to Nezha, Prince Ao Bing of Xihailong, who should have been "cramped and skinned", has also become moist and beautiful, with more delicate emotions and tangled personality. He and Nezha are hot and cold, and the huge contrast makes them the audience’s favorite CP. However, the sage-like-minded Taiyi real person turns into a funny character in the play. Although Shen Gongbao’s role is a villain, it is also funny because of the stuttering setting.

　　The biggest change should be that Nezha’s parents, Li Jing and his wife, especially his father Li Jing, became a patient and loving father who was willing to sacrifice for his wife and children. This is quite different from the traditional image of Li Ji ng, but it also laid a strong tear for the film. The mother is an optimistic and cheerful "strong woman", who never forgets to accompany her children when she is busy with official duties. Every time Nezha may be executed, she stands up to protect him for the first time. This image of model parents evokes the audience’s discussion on modern education: when your child is r ejected and not understood, how should parents guide him? How to dissolve his loneliness with love?

　　Generally speaking, this is a very entertaining film, with easy-to-understand stories, laughter and tears, and even some nonsense scenes, which are easy to please the audience. The most commendable thing is that the film has integrated contemporary value concerns and become a successful example of the adaptation of ancient myths.

　　Production: comparable to Hollywood first-class standards

　　The film is also surprising in production, which is not inferior to Hollywood’s first-class animation. This can be seen from a set of data: the film involved more than 1, 600 producers. At first, the whole film had more than 5,000 shots, which was three times that of ordinary animated films. After repeated selection, the director left 2,000 shots. There are 1318 special effects shots in the film, accounting for 80% of the whole film, and more than 20 special effects teams from all over the country have cooperated. The test time of several big special effects paragraphs at the end is only about 3 months.

　　Both big scenes and small details are well-made, which makes many viewers sigh: "This level makes national fans proud!"

　　The film director jiaozi, whose real name is Yu Yang, is from Luzhou, Sichuan. He likes drawing and reading cartoons since childhood. He began to learn 3D animation software in his junior year. After discovering that one person can also make good pictures, he became more interested in this line. Before deciding to switch to animation, jiaozi was a pharmacy major at West China University of Medical Sciences. When he first entered the business, he was faced with a lot of incomprehension and pressure. It took him three years and eight months to complete his debut novel "Fight, Fight a Big Watermelon", which swept dozens of animated short film awards from 2009 to 2010.

　　When making Ne Zha, he changed from one person to 1,600 people, with more than 60 production teams and different workflows of different companies, which required jiaozi to pay a great communication cost. In the environment that the animation industry process in China is still immature, jiaozi needs to do it himself in all aspects, and it is really impossible to meet the standard. jiaozi does it himself and gives the sound to the mixed beads in the film. In addition, Nezha’s facial expressions are basically "performed" by the director himself, rather than being captured by motion.

　　In all aspects of the details, jiaozi and the team pursue Excellence, and the script alone has been polished for two years, with a total of 66 revisions. In order to do a good job of Shen Gongbao’s transformation in less than 5 seconds, it took two or three months. In the face of this pile of complicated things, jiaozi, who was born in pharmacy, was rigorous in logic and strong in execution: "He is a wise man, very clear about what he wants, and very self-disciplined." In an interview with the media, Liu Wenzhang, a partner who founded cocoa bean animation with him, said so.

　　After several times of carefully writing the script but being divested by investors, jiaozi, holding his breath, didn’t have the opportunity to show his accumulated talents to the audience until this time. At the beginning, when he abandoned medicine and entered the profession, he was also prejudiced because of his non-professional background. Now this work is favored by the market, and this mental journey coincides with the theme of the film "Breaking Prejudice".

　 　　Recently, Mr. Zhang, a reader in Beijing, told the reporter of the Rule of Law Daily that when he browsed the news on the information platform, he found that there was recommendation information of soft pornographic novels on the platform. The beginning of the novel was not as direct as that described in pornographic novels, but it would make people think, and there was a charge for continuing reading.

　　"This information platform has a wide audience, and this App was downloaded on the tablet used by my children. If you are exposed to such novels, it will definitely have a bad influence. " Mr. Zhang said that advertisements for soft pornographic novels have appeared on large information platforms, and there is still suspicion of inducing recharge. This issue needs to be paid attention to.

　　To this end, the reporter conducted an investigation and interview.

　　□ Our reporter Han Dandong

　　"Male nurse dictated: Night shift, I heard … …” This is a message displayed on an information App, with the word "story" in the lower left corner and "57,000 people have read it". The top and bottom of this information are news information.

　　Diankai is a novel from the perspective of a male nurse. The content of the trial reading is relatively "implicit", and it comes to an abrupt end when "I can’t control myself any more under the teasing of Rebecca". The following is "As low as 0.3 yuan/day, members can unlock the full text".

　　Recently, under the guidance of Mr. Zhang from Beijing, the reporter of "Rule of Law Daily" opened the above information App and saw this information. The reporter’s investigation found that not only this information App, but also many apps have promotion advertisements similar to soft pornography and even pornographic novels.

　　Experts interviewed believe that pornographic novels appearing on information apps are not literary in themselves, and their purpose is to drain and make profits. They are suspected of violating laws and regulations and need to be rectified. The platform should conduct a necessary and appropriate review of information content advertisements in a prudent manner, and the regulatory authorities should also promptly investigate and deal with such pornographic information and induced recharge.

　　Soft pornographic novels are mixed with news information.

　　"This is too blatant!" Not long ago, when Mr. Wang of Tianjin was browsing the news on an App, he saw a novel message entitled "This book is so exciting that it takes an afternoon at first glance" and it was accompanied by "pictures of beautiful women". He casually clicked in and took a look, and the content of the trial reading was unsightly, "like a little yellow man."

　　As he was in a public place, he quickly turned off the interface and felt his cheeks burning. Then I continued to browse other news, but without a few strokes, this information appeared again. "I just want to watch the news, but the platform insists on pushing this pornographic novel to me, which is too much." Mr. Wang said.

　　Mr. Zhao has encountered a similar experience. Mr. Zhao works in a company in Pudong New Area, Shanghai. When commuting by subway, he is used to reading news and information by brushing his mobile phone. He found that there are many soft erotic and sexually suggestive novels on some information platforms.

　　"Novel advertisements are very eye-catching. Try to read a lot of suggestive language, which makes people want to read on. But when it comes to ‘ Key link ’ The novel was interrupted, and the following is the charging link. " Mr. Zhao said.

　　According to the respondents’ tips, the reporter downloaded a variety of apps and found that the novel promotion advertisements mixed with information and news did contain some soft pornographic content, but they often did not show "sex" directly, but mainly described the fascinating scenes, and they would come to an abrupt end when they felt that pornographic plots were about to appear. "It may not have touched on any expressions related to pornography, but readers will know what they are writing at a glance." Mr. Zhao said.

　　Searching for keywords such as "novels" on these apps will also trigger the advertising push of such soft porn novels. In addition, the reporter’s investigation found that this kind of soft erotic novels also have their presence in some browsers, short video platforms and search platforms. For example, on a search App, every time a reporter crosses three or four messages, he will see such soft porn novels pop up.

　　According to Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, this novel advertisement form first appeared on some platforms used by minors, and then extended to various platforms. The novel advertisement unlocked the "trilogy" through platform drainage, WeChat official account /App jump and payment, allowing users to pay to read the remaining chapters.

　　"The platform generally adopts programmatic buying advertising mode when setting fixed advertising space, and the platform is responsible for setting advertising space, and the advertising content is handled by the trading center. However, no matter what form of distribution is adopted, the platform should strictly review the content and authenticity of advertisements. " Zhu Wei said.

　　There is a hidden recharge routine behind the free trial reading.

　　Respondents said that as adults, you can understand at a glance that this kind of soft pornographic novel advertisement aims to attract users to click and pay.

　　The reporter saw that on a search App, novel advertising discourses such as "completely above the head and high content passion" abound. Once clicked, it will jump to the novel trial reading interface, with a sexy female picture at the top and constantly beating. The text of the novel is only a few lines, and the content is quite provocative. Tip below: To be continued, the space is limited, and the follow-up content is more exciting. Pay attention to the study and read the original text.

　　After the reporter kept clicking according to the guidelines, he finally entered the "×× study room". "The content is exciting, and the platform does not allow it to be displayed. Please press the tips below to continue reading." The reporter found that after some "hard" operation, the content inside was more explicit than the advertisement and trial reading of the novel, and it was undoubtedly classified as pornographic novel. After browsing Chapter 2, the system prompts: "Support genuine creation, and continue reading after unlocking". Below are different recharge quotas, ranging from 29 yuan to 199 yuan.

　　The recharge amount will be converted into "book currency", and readers need to use book currency to unlock each chapter. Although there are paid unlocking channels, if you don’t choose to recharge, readers can’t know the price of each chapter.

　　On another App, the reporter found that a variety of soft erotic novel advertisements also have a recharge routine. After a free trial reading, some of them are paid content, each chapter is 110 "book coins", and the minimum recharge amount is 39 yuan, which can be exchanged for 3,900 "book coins". The reporter randomly opened a novel with 1612 chapters. After reading it, a total of 176,660 "book coins" were needed, equivalent to 1,766.6 yuan.

　　For these contents that are not suitable for children, when the reporter prepares screenshots, the interface pops up with a prompt: "The current interface involves private content, and screenshots are not allowed."

　　Some online writers told reporters that most of these novels are written by online writers, who will describe soft pornographic scenes at the beginning to attract readers’ attention and pay for reading. After paying, some subsequent chapters involve pornographic content, and some do not, that is, routine readers and induce recharge consumption.

　　"This kind of online text can’t be called a work at all. It is not literary in itself and should be characterized as illegal content. The behavior of online writers to drain and profit from this is also suspected of breaking the law, polluting the network environment and seriously infringing on the physical and mental health of young people. " Zhu Wei believes.

　　The platform should adhere to the obligation of prudent review.

　　The reporter noticed that many of these soft erotic novels and erotic novels were pushed by pop-ups.

　　The interviewed experts suggested that the relevant ministries and commissions had jointly issued the Administrative Regulations on Internet Pop-up Information Push Service (hereinafter referred to as the Administrative Regulations), and the Internet Pop-up Information Push Service Provider should implement the main responsibility of information content management, establish and improve four management systems, including information content review, ecological governance, data security and personal information protection, and minor protection. It is clear that "whoever pops the window is responsible".

　　Zhu Wei said that the "Management Regulations" focus on solving problems in key links such as pop-up news information push, pop-up information content guidance and pop-up advertising, and form a more comprehensive and three-dimensional law enforcement system. The next step is to strictly enforce the law and compact the platform responsibility.

　　Zhang Yanxia, a senior partner of Beijing Jingshi Law Firm, believes that according to the Management Regulations, the platform can decide whether to publish advertisements. In the process of advertising, the platform charges advertisers’ advertising fees, and from the perspective of consistent rights and responsibilities, the platform should also bear certain regulatory responsibilities. Consumers trust the platform, so they will also have some trust in the advertisements published by the platform, which also objectively requires the platform to have the obligation to review the advertisements. At the same time, due to the limitation of information asymmetry and professional ability, the platform should fulfill its "prudent review obligation" for advertising release and conduct necessary and moderate review of advertising content.

　　"This ‘ Prudent review obligation ’ Between complete formal review and substantive review, it is a high duty of care rather than a basic duty of care, that is, the platform is required to review advertisements from the perspective of professionals rather than ordinary people. " Zhang Yanxia said.

　　Regarding how to control the chaos of soft pornographic novel advertisements, Zhang Yanxia said that for Internet companies, they should be responsible for netizens and focus on the long-term development of the company to ensure that the content and publishing methods of the platform are legal and compliant, including the pushed advertising content. Legal and compliant, and enhance the ability to distinguish through technical means. The regulatory authorities should strengthen supervision, set up convenient reporting channels, respond to the concerns of the masses in a timely manner, and increase penalties for platforms that refuse to change their education.

　　Beijing, July 24 (Xinhua) According to the website of the Central Meteorological Observatory, in the next 10 days, the high temperature range in the southern region will be large and last for a long time; Jianghan, Jianghuai, Jiangnan, South China and other places continue to have hot weather, with the highest temperature in Zhejiang, Fujian, Jiangxi, Anhui, Jiangsu and other places reaching above 40℃. From 24th to 25th, there were thunderstorms in eastern Inner Mongolia, Jilin, Liaoning, Shanxi, Hebei and other places. In some areas, there were moderate to heavy rains, local heavy rains accompanied by short-term heavy precipitation, and local strong convective weather such as thunderstorms, strong winds or hail.

　　Jiangnan South China and other placesHigh temperature weatherlast

　　In the next 10 days, the high temperature range in the southern region will be large and last for a long time; Jianghan, Jianghuai, Jiangnan, South China and other places continue to have high temperature weather, with the highest temperature in Zhejiang, Fujian, Jiangxi, Anhui, Jiangsu and other places reaching above 40 C; Staged high temperature weather will also occur in Beijing-Tianjin-Hebei, Henan, Shaanxi and Sichuan Basin.

　　Central Meteorological Observatory at 06: 00 on July 24Continue to issue high-temperature orange warning. It is estimated that there will be high temperature of 35℃ and above in Zhejiang, Fujian, Jiangxi, Hunan, Guangdong, Guangxi, eastern Guizhou, Shanghai, western Inner Mongolia, southern Xinjiang basin, western Gansu, southern Beijing and central and southern Hebei during the daytime on July 24th, among which the highest temperature in central and southern Zhejiang, Fujian, most of Jiangxi, most of Hunan, central and eastern Guangdong, northwestern Guangxi and southern Xinjiang basin is 37℃.

　　National Forecast Map of High Temperature Falling Area (July 24, 08: 00 -20: 00)

　　There are thunderstorms in Inner Mongolia, Jilin and Liaoning.

　　From 24th to 25th, there were thunderstorms in eastern Inner Mongolia, Jilin, Liaoning, Shanxi, Hebei and other places. In some areas, there were moderate to heavy rains, local heavy rains accompanied by short-term heavy precipitation, and local strong convective weather such as thunderstorms, strong winds or hail.

　　From 26th to 28th, there will be a moderate rain in the eastern part of Northwest China, North China, Huanghuai, Northeast China, Sichuan Basin, western Hubei and Guizhou, with heavy rain and local rainstorm in some areas.

　　Specific forecast for the next three days

　　From 08: 00 on July 24th to 08: 00 on July 25th,Xinjiang has moderate to moderate rain in some areas along the Tianshan Mountains, eastern Gansu, north-central Shaanxi, eastern Inner Mongolia, northern Liaoning, Jilin, central and eastern Heilongjiang, western Shanxi, northern Hebei, southern Hubei, southern Anhui, northern Zhejiang, southern Sichuan, central and southern Chongqing, most of Yunnan and southern Tibet, and heavy rain in some areas in eastern Jilin and western Yunnan. There are 4-5 winds in parts of central Inner Mongolia and other places.

　　National Precipitation Forecast Chart (08: 00 on July 24th to 08: 00 on July 25th)

　　From 08: 00 on July 25th to 08: 00 on July 26th,There are small to moderate rains in parts of central and eastern Inner Mongolia, north-central Liaoning, most of Jilin, southern Heilongjiang, Shanxi, central and western Hebei, Beijing, Henan, western and northern Hubei, western Anhui, Shanghai, Zhejiang, eastern and western Sichuan, central and western Yunnan, southern and eastern Tibet and Taiwan Province Island, among which there is heavy rain (25-40mm) in parts of southern Henan. There are 4 ~ 6 winds in parts of central and western Inner Mongolia and eastern Xinjiang.

　　National Precipitation Forecast Chart (08: 00 on July 25th to 08: 00 on July 26th)

　　From 08: 00 on July 26th to 08: 00 on July 27th,There are moderate to heavy rains in parts of central Gansu, south-central Shaanxi, central and eastern Inner Mongolia, northern North China, southern Huanghuai, eastern Jianghuai, eastern Sichuan and western Chongqing, among which there are heavy rains (50-70 mm) in southern Huanghuai and other places. There are 4 ~ 6 winds in parts of central and western Inner Mongolia.

　　National Precipitation Forecast Chart (08: 00 on July 26th to 08: 00 on July 27th)

Live on May 21 ST, Manchester City won the Premier League championship in 2022-2023, achieved five championships in six years, and created the blue moon dynasty in the British stadium!

Number of champions in England’s top leagues (number of Premier League champions in brackets):

1. Manchester United: 20 crowns (13 Premiership)

2. Liverpool: 19 crowns (1 Premier League)

3. Arsenal: 13 crowns (3 Premiership)

4. Everton: 9 crowns

5. Manchester City: 9 crowns (7 Premiership)

6. Villa: 7 crowns

7. Chelsea: 6 crowns (5 Premiership)

7. Sunderland: 6 crowns

9, Newcastle, Xie Wednesday: 4 crowns

11. Blackburn (1 Premier League), Huddersfield, Wolves and Leeds United: 3 crowns.

15. Tottenham, Preston, Burnley, Portsmouth and Derbyshire: 2 crowns.

20. leicester city (1 Premier League), West Brom, Sheffield United, Ipswich and Nottingham Forest: 1 crown.