Similar to Italy, Britain is a country rich in sports cars and one of the origins of automobile culture. Aston Martin is one of the representatives of British cars. It is a manufacturer of luxury cars and sports cars. Aston Martin brand originated from Lionel Martin and Robert Bamford in 1913.

　

Aston Martin’s company is located in Newport, England, and is world-famous for producing open-top station wagons, racing cars and limited production sports cars. Aston Martin brand has always been keen on car racing. Although participating in the competition is an important means to develop car production, it was acquired by Ford Company of the United States in 1987 because of its high cost and poor management. In 2007, David Richards, the owner of Prodrive, bought Aston Martin from Ford for $925 million.

　[David Brown]

　Although the brand was founded as early as 1913, the Aston Martin brand became brilliant in 1947, when a man named David Brown bought the Aston Martin brand, and since then, the car series named after his initials DB has been put into production, and this tradition has been preserved. This paper lists Aston Martin’s DB cars one by one, and pays tribute to this brand dedicated to developing sports cars.

[LOGO of Aston Martin during DAVID Brown’s holding period]　　　　

1948~1950　Aston Martin DB1

　

Aston Martin DB1 made its debut at the London Motor Show in 1948. It is a Roadster with two doors and two seats. DB1 adopts a lightweight body design, equipped with a 2L inline four-cylinder engine, with front engine and rear wheel drive. The air intake grille style of the front of DB1 has been passed down from generation to generation, and it has become an essential element of the front face of Aston Martin.

　

Although it is only equipped with a 2L gasoline engine, the maximum horsepower is only 90 horsepower, but thanks to the all-aluminum body manufacturing, the body weight is only 1143kg, and the top speed of DB1 can still reach 150km/h, which is satisfactory in that year. The output of DB1 is very rare, and the total output from 1948 to 1950 was only 15 sets.

1950~1953 Aston Martin DB2

　

The 2-liter engine of DB1 can no longer meet people’s requirements for sports cars, so the replacement model DB2 appears. DB2 switched to an in-line 6-cylinder 2580cc gasoline engine, and adopted the very advanced DOHC design. This engine can output 105 horsepower at 5000rpm, and the maximum torque reaches 182 Nm, which is a great improvement in power compared with the previous straight-four engine.

　

In terms of body, DB2 has followed the design of DB1, but the wheelbase has been shortened by 9 inches, and the body of DB2 has become more compact and light. Excellent body design and compact body, when DB2′ s handling performance is unanimously affirmed by buyers.

　

　The BD2 vantage model appeared for the first time, and Vantage represents a high-performance model in Aston Martin. The DB2 Vantage engine has been retrained, with the maximum horsepower output reaching 125 horsepower and the maximum torque reaching 195 Nm. With the body weighing 1111kg, the acceleration time of 0-96km/h is only 11.2 seconds, which is the mid-stream achievement of compact cars today, but it was indeed the super-running level in that year.

　

DB2′ s interior materials are also very elegant. The elements of leather and mahogany make its interior look like a luxury car of that year. This is also the consistent positioning of Aston Martin in the future, just like an elegant sports gentleman.

1951~1956　Aston Martin　　DB3&DB3S

　

DB3 is an unsuccessful model. The engine comes from DB2 Vantage, but the displacement is expanded to 2.9L and the output power is 163 horsepower. DB3 was used by Aston Martin to participate in Le Mans, but the results were disappointing.

　

DB3S can be regarded as a lightweight version of DB3. The reduced weight makes him more flexible in the game and enhance his fighting capacity. However, it still failed to win the title of Le Mans Competition and stepped off the historical stage in 1956. The successor of BD3S, DBR1, finally won the Le Mans trophy in 1959.

1956~1959 Aston Martin DBR1

　

DBR1, R is the initials of racing, and DBR1 has replaced DB3S, which has a mediocre performance in the race, and is a model for Le Mans. The DBR1 weighs only 801kg, but the final model has a 3.0L straight six-engine with a maximum output of 250 horses.

　

Excellent thrust-to-weight ratio and good handling performance made it finally realize its own value in 1959 and won the title of Le Mans. DBR1 is a testament to Aston Martin’s commitment to the tournament.

1957~1959 Aston Martin DB mark III

　

The DB MARK III can be regarded as the civilian version of the DB3 Le Mans racing car in 1951. The DB3 retired from the racing field in 1956 and was put on sale as a civilian production model in 1957. It is not much different from DB3 in engine and body. It is still a 2.9L inline six-cylinder engine, and its luxury equipment makes its car weigh 1361KG. The performance of DB MARKIII is better than that of DB2 vantage, with the acceleration time of 0-96km/h of 9.3 seconds and the top speed of 193 km/h.. MARK III produced a total of 551 vehicles.

1959~1960 Aston Martin DBR4

　

Like DBR1, DBR4 is a racing car, with a higher level. It is an excellent F1 racing car. It is equipped with a 2.5L straight six engine, but the power is adjusted to 280 horses, with a vehicle weight of 625kg. It is an excellent track weapon.

　

DBR4 failed to get excellent race results. In those days, F1 races were as strong as a cloud, such as Ferrari and Lotus. In 1960, DBR4 was replaced with a more powerful 3.0L engine, and finally got the second place in the year, which is the highest honor in DBR4′ career.

1958~1963 Aston Martin DB4

　

At the London Motor Show in 1958, Aston Martin released a brand-new DB4 model to replace the DB MARK III. DB4 has a larger displacement 3.7L inline six-cylinder engine, with a maximum output of 179kw(240 horsepower) and a maximum torque of 325 Nm. The maximum power of DB4Vantage model is further increased to 266 horsepower, which is significantly improved compared with the previous generation model.

　

In terms of vehicle weight, the weight of DB4 is reduced by more than 50kg compared with that of DB MARK III, only 1308KG. Powerful power and clean body make DB4 the first vehicle in the world to accelerate from standstill to 100 mph and then stop in less than 30 seconds. With powerful power, the speed of DB4 has also reached 224 km/h.

　

At that time, the DB models all had striking DB words at the rear of the car. There is no denying that the rear line of DB4 is a classic.

1963~1965　　Aston Martin DB5

　

Aston Martin’s DB car system has gradually changed with the development and positioning of the model, from the two-seat roadster sports car of that year to a large GT suitable for long-distance driving. DB5, which came out in 1963, is such a GT.

　

DB5 is a very famous generation of Martin, because he became James Bond’s car in the James Bond movie. He has appeared in many 007 movies, including Goldfinger, golden eye, Die Another Day and so on.

　

　　　From the appearance alone, DB2 does have a lot of classic elements. Smooth body lines and round headlights, including the air intake grille, all have a strong British style and are a beautiful two-door GT.

　

In terms of engine, DB5 evolved again. An inline six-cylinder engine with a displacement of 4L replaced the 3.7L engine of DB4, with a maximum power of 282 horsepower, which made the top speed of DB5 reach 233KM/H and the acceleration time from 0-97KM/H shortened to 7.1 seconds. The maximum horsepower of DB5 Vantage reaches 314 horsepower. With such performance in the 1960 s, no wonder it became an agent’s car. Compared with DB4, the vehicle weight of DB5 has greatly increased, reaching 1502kg.

　

The clock design above the DB5 center console was retained in the subsequent Aston models. The DB5 is equipped with a 5-speed manual gearbox from ZF, and the interior is full of luxury. This car is luxurious and full of driving pleasure.

1965~1971　　Aston Martin DB6

　

DB6, the replacement model of DB5, was unveiled at the London Motor Show in 1965. The suspension structure of DB6 is basically the same as that of DB5, and the engine is the same 4.0L straight six engine. However, the body design of DB6 is more aerodynamic, and it is the first Aston Martin developed through wind tunnel test.

　

The rear of DB6 is the focus of improvement after wind tunnel test, and this fastback style is very common in sports cars in 1970s. The wheelbase of DB6 is 95mm longer than that of DB5, which makes it more excellent in high-speed stability, but the disadvantage is that it brings a bigger body. However, the vehicle weight of DB6 is slightly reduced compared with that of DB5, which is 1474kg.

　

The profile of DB6 can be described as reaching the peak of GT model in 1960s, with perfect and smooth proportion, which is a model of fastback style.

　[The interior of DB6 is almost the same as that of DB5]

[The convertible DB6 volante is also available, which is a roadster]

　

The DB6 volante SWB in the above picture is actually a derivative model based on the DB5 chassis, because the wheelbase of DB5 is 94mm shorter than that of DB6, and SWB is short Wheelbase. DB6 volante SWB is more flexible than DB6 volante, which is more in line with roadster’s positioning.

1967~1972 Aston Martin　DBS

　

DBS, which was born in 1967, is the successor model of DB6. Compared with DB6, DBS has grown again, with a wheelbase of 2610mm, a vehicle length of 4585mm and a vehicle weight of 1590kg.

　

Although DBS still retains the appearance of double doors and quick backs, in fact, the internal space can accommodate four adults comfortably. In addition to a 4.0L inline six-cylinder engine from BD6, DBS also offers a V8 engine model, which is the first model equipped with V8 engine in Aston Martin’s history.

　

This V8 engine has a displacement of 5.3L, and adopts a fuel injection system from Bosch, with a maximum power of 315 horsepower. The powerful power shortens the acceleration time of DBS 0-97 km to 5.9 seconds and the top speed reaches 257 km/h..

　

There is no difference between DBS V8 and DBS body, but the ZF gearbox which can withstand higher torque and wider tires are used, and the larger engine and stronger gearbox all bring about the weight increase, and the DBS V8 car weighs an astonishing 1820kg. Look at his performance in the corner. Although he has strong power, the excessive weight of the car makes him clumsy.

　

DBS is the last model of DAVID Brown’s holding era. After 1972, the Aston Martin brand changed hands with William Wilson. David Brown Company has achieved the Aston Martin brand and written a glorious page of the Aston Martin brand. The David Brown period can be described as the first half of the Aston Martin brand.

Editor’s Note: This article is from WeChat WeChat official account’s "FBIF Food and Beverage Innovation" (ID:FoodInnovation), by FBIF, published by 36Kr with authorization.

Author: lamb

Editor: Momo

There is a classic line in "The Best Life of a Spoiled Woman": How can you eat Bunny, Bunny is so cute?

Qi Wei, a rabbit eater, once described the rabbit head to Xiao S in a variety show: delicious and fried. She describes how to eat the rabbit’s head while doing actions-first of all, you have to break the rabbit’s chin completely from this position. Amway has invited many netizens to try to eat the rabbit’s head.

The love for rabbits has been integrated into the blood of Sichuanese. It is reported that Sichuan people eat more than 200 million rabbit heads every year [1]. With the development of tourism, rabbit’s head has been included in the must-eat list of Sichuan tourism and has become one of the soul foods in Chengdu. Rabbit head, a delicacy that once could not leave Sichuan, began to be accepted by more tourists from all over the country.

In addition to the rabbit head in Chengdu, Changsha tasty shrimp and Wenzhou lard residue ……………………………………………………………………………………………………………………………………………

In the past May Day this year, there were 230 million domestic tourist trips, and the tourism market reappeared the scene of "people following the crowd". In addition to the hot spots, the food punch points are also crowded with people. In Changsha, someone in Wenheyou ranked more than 7,000 people one day in advance.

The unique meat food not only made tourists enjoy themselves at that time, but also made many people forget it. After the trip, they would also buy similar products online to "relieve their cravings". Therefore, in the form of pre-packaged snacks, expanding to a larger sales area through online and offline channels has become an inevitable way for local meat food to develop and grow.

Nowadays, duck neck, chicken feet and other categories have successfully gone to the whole country, and the brand of "King" has begun to appear. For example, Tmall flagship store in Zhou Heiya has 3.91 million fans, and the best-selling boxed duck neck has a monthly sales of 300,000+. So, what other meat dishes are likely to be nationalized? How to locate the brand and build products when the local flavor is nationalized?

In fact, meat snacks with local flavor are not new. Zhou Heiya and Juewei used to be local flavors, and after continuous expansion, they have become the favorite foods of the whole country. In Tmall’s consumption trend of halogen products in 2020, it can be seen that some minority meat foods are becoming hot, such as rabbit meat, donkey meat and other categories show rapid growth [1].

Nowadays, local meat snacks with full flavor are also trying to "get out of the circle". Rabbit Cold, Xiao three old ladies, Miss Fu and other cold-eating rabbit brands have successively entered the live broadcast room in Li Jiaqi. According to Xiao three old ladies’s founder, Xiao three old ladies’s sales increased by 100% through cooperation with Li Jiaqi Live [3]. Donkey brand is not stubborn. It appeared in the audition of "The Voice of China" in Hubei Division, and was recognized and purchased by more users.

The richness of meat snacks comes from the combination of technology, ingredients and tastes: by processing different parts such as head, neck and internal organs with sauces, salt baking and frying, products with varied flavors can be processed with spicy, spiced and rattan pepper. The diversity of food culture in China provides more possibilities for the research and development of leisure meat products.

What are the potential stocks of the popular flavor meat?

When it comes to Sichuan, you can’t get around the word gourmet. In addition to hot pot, skewers and roadside stalls, there are many mouth-watering foods in the snack bar. Rabbit meat, fat sausage and light shadow beef are among them.

rabbit meat

It is said that no rabbit can leave Sichuan alive. Although many people thought at first: Bunny is so cute, how can you eat Bunny! But when the rabbit meat enters the mouth, the delicious taste and complicated eating experience make people can’t help saying: It’s delicious! Rabbit meat has a certain "earthy taste", which is not suitable for stewing or soup. The spicy taste of Sichuan food can just cover up the lack of taste and give full play to the tight taste of rabbit meat.

Rabbit meat has the reputation of "the essence of meat" and "beauty meat". It has high protein content, low fat and low cholesterol. Compared with pork, eating rabbit meat is not easy to gain weight. In 2019, China’s rabbit meat market was 29.099 billion yuan, up about 12% year-on-year [3].

At present, brands such as Tan Baye and Rabbit Chilling have been produced in prepackaged foods, and products such as rabbit legs, rabbit heads and diced rabbits have been developed. Products are mostly in the form of short warranty, which expands the sales scope while maintaining the flavor. Only the rabbit leg products with small cold brand sold more than 800,000 bags on Tmall platform from September 2018 to April 2021.

In addition to rabbit head, Sichuan’s special cuisine also has fat sausage, and Sichuan Jiangyou fat sausage is the most famous. Chen Xiaoqing, the general director of China on the Tip of the Tongue, once said: Jiangyou is the hometown of fat sausage all over the world, and the best fat sausage in China is Jiangyou. There is a certain amount of fat in the fat sausage, and the meat is tough. For those who love fat intestines, this delicious and chewy taste is hard to give up. Yang Di, the star, has lived a fat life many times in different programs.

Cold Wang, Shixiang and other brands launched Jiangyou Feichang prepackaged foods. In addition to making snacks, consumers have also invented many ways to eat, such as making a bowl of authentic fat sausage noodles/noodles as a partner of noodles and powders.

Dengying beef is one of the delicacies in Dazhou, Sichuan. According to legend, after Yuan Zhen, a poet in the Tang Dynasty, was demoted to Tongzhou (now Dazhou), he went to a hotel for a drink one day and found that the beef tasted thin and had no residue at the entrance, which was quite appreciated and was immediately called "Dengying Beef".

The traditional Dengying beef is made of beef hind leg tendon meat, which is very popular because of its thin paper, bright red color, spicy and crisp taste. Using the image metaphor of shadow play, consumers can feel that the meat slices are so thin that they can reveal objects under the light, just like the curtain in shadow play.

The early Dengying brand beef was a representative brand of the category. Dengying beef in its heyday was once a state banquet item designated by the Great Hall of the People and Diaoyutai Hotel, and was also given to foreign friends as a gift. However, due to the neglect of brand management, Dengying beef gradually evolved into a common name of finished products, and the influence of Dengying brand weakened.

Nowadays, in addition to local brands such as Bangbangwa and Chuanhanzi, brands such as Liangpin Shop and Laiyifen have also launched related products. The products are mainly shredded beef products, but they do not reflect the characteristics of Dengying beef.

Lard residue and fat residue are similar in technology. They are all processed by degreasing, squeezing and seasoning pork. They are called lard residue in Wenzhou and fat residue in Qingdao. The product retains the crisp feeling of meat, combines fat and thin, and is fragrant but not greasy. The raw materials are mostly fat and thin strips of meat. Too much lean meat tastes like firewood, and too much fat meat will be greasy.

Although lard residue/fat residue product is processed from pork, consumers evaluate it as crisp, fragrant and not greasy. Lard residue/fat residue broadens the eating scene of pork in the form of snacks, and at the same time, it can also be used as a seasoning for rice, noodles and other meals, and can be used to mix noodles and rinse hot pot.

At present, lard residue/fat residue products are mainly consumed by local people. Wenzhou and Qingdao have their own representative brands, and Wenzhou Jinenfanti carries the food memories of Wenzhou people. Qingdao Zheng Zhuang and Li Ji are representatives of fat residue, and Zheng Zhuang brand has also won the honorary title of Qingdao Top 100 Must-Eat Merchants.

When it comes to Jingjiang, you may not have much impression. But when it comes to pork breast, students who have eaten it will never forget the salty and delicious taste. Dried pork is a special food in Jingjiang, which is agate and ruby in color, square in shape and as thin as paper. In 2018, "Jingjiang Pork jerky" was recognized as a national geographical indication certification trademark.

Jingjiang pork jerky is very particular about the choice of meat. The pure lean meat of fresh pig hind legs is used as raw material, and then sliced into thin slices, seasoned, baked and other processes to become thin and bright dried meat. When it is torn, the pork texture can be seen.

Established in 1936, the representative brand of Jingjiang pork jerky, Pisces, is an old-fashioned brand certified by Jiangsu, and is also one of the units that formulated the national standard GB/T 31406 of "Meat jerky". Its processing technology of meat jerky was rated as the cultural heritage of Jiangsu Province. Many foreigners will choose Pisces pork jerky as a gift to take home when they come to Jingjiang. Chu Jieming, chairman of Pisces, once explained the tasting steps of authentic double-fish breast with great interest: "Take a piece of meat breast, tear it according to the muscle texture, put it in your mouth, chew it slowly, taste it carefully, and add a cup of warm tea, and you will feel the fullness and mellow aftertaste of the meat breast."

Taste is also an important innovation direction of pork jerky. In addition to the original flavor, innovative flavors such as honey pork flavor, spicy flavor, sesame flavor and XO sauce were introduced, which enriched the choice of preserved pork.

Goose can often be seen in Hong Kong films about street life. Braised goose is a special snack in Chaoshan area of Guangdong province, which has a strong mass base. Chaoshan people who are employed in Guangzhou will eat braised goose once every two weeks [4].

The Internet catering project "Braised Goose in Things" established in June 2016 is a new brand based in Guangzhou, focusing on Chaoshan Luwei. Wuzhi braised goose is positioned as a chain brand of community braised fresh food, and the brand of braised goose is built with standardized operation mode. At present, there are nearly 50 stores in China, and there are also brand flagship stores in Tmall.

Braised geese are mainly served with meals. At the same time, ready-to-eat snack products such as goose head, goose wing and goose web are added to the product line layout, and consumers’ choices are increased in scenes such as afternoon tea snacks and outings.

At present, braised goose products are mainly concentrated in the Pearl River Delta region. Chicken and duck have produced category giants, but braised goose has no national brand at present. Finding an accurate product positioning, braised goose may also go from the Pearl River Delta to the whole country, just like Wang Laoji herbal tea.

As the saying goes, "Dragon meat in the sky, donkey meat on the ground" is the highest praise for donkey meat. The protein in donkey meat is as high as 27g/100g, and the contents of 8 essential amino acids and 10 non-essential amino acids are very rich, including unsaturated fatty acids and trace elements such as calcium, magnesium, iron and selenium. According to "Compendium of Materia Medica", "Donkey meat nourishes the blood, cures the old age damage, cooks the drink, strengthens the foundation and cultivates the yuan".

Donkey meat is mainly used in catering industry. In addition to the well-known burning of donkey meat in Hebei, Dunhuang donkey meat yellow noodles and Hunan griddle donkey meat are also local delicacies. However, the output of donkey meat is lower than other meats, and there are fewer prepackaged products.

Bujue, a brand of donkey meat snacks, was established in August, 2020. It is a brand focusing on healthy food of donkey meat, and has launched a series of snack products such as hand-torn donkey meat, roasted donkey meat, sauce and brine. At present, I am not stubborn and settled in the box horse fresh life, and I have grown into the top three snacks made of box horse meat. While laying out channels, brands reach potential consumers through live broadcasts, which have appeared in big V live broadcast rooms such as Christy Chung, Julian Chen and Lieer Baobei, and let more people know about the category of donkey meat snacks.

Zhoushan, Zhejiang, Ningbo and other places are rich in small yellow croaker. The small yellow croaker crisp, which was made from small yellow croaker, removed the head and internal organs, and replaced frying with low-temperature baking technology, retaining the high nutrition of small yellow croaker. The product emphasizes crispness, less thorns, no fishy smell, no biting when eaten, and the product is rich in protein.

Image source: Xingzaidao flagship store

The high-quality characteristics of yellow croaker crisp are being discovered. Some bloggers in Xiaohongshu recommend small yellow croaker products, which mainly focus on low calorie, high protein, non-fried and other interests, and become a gluttonous snack choice during weight loss. You can also see the small yellow croaker crisp on WeChat WeChat official account, Tik Tok and other platforms. There are many stars in Tik Tok, and online celebrity is calling for the yellow croaker crisp.

At present, the consumption of small yellow croaker crisp is mainly local. Based on the improvement of consumers’ health demand, the processing technology of baked fish represented by yellow croaker crisp may usher in new opportunities.

Dalian is a charming coastal city, known as "the window to the northeast" and "the pearl of the north". Shrimp scallop is one of the specialties of Dalian, and it is also one of the most representative aquatic products in Dalian. 90% of the scallops in China come from Dalian.

In 2010, Dalian scallop was recognized as a geographical indication product of agricultural products by the Ministry of Agriculture. Besides the high content of protein, the Japanese scallop (Chlamys yessoensis) is also rich in unsaturated fatty acids EPA and DHA. Seafood products are limited by geographical location. Shrimp scallops in the form of snack products can increase scallop consumption channels, expand consumption scenarios and reduce dependence on cooking.

At present, brands such as Liangpin Shop and Baicaowei have also introduced scallop products. Judging from the consumer evaluation, the slightly higher price and small weight are the points that the product has been criticized. If the brand can be adjusted and the products can be optimized, there is still a great market space for scallop snacks.

Changsha is a hot city in online celebrity in recent two years. There are 79w+ notes about Changsha in Little Red Book’s "City List", and Changsha won the national championship in 2020. On May 1st this year, Changsha ranked second in the national hot list of Zhihu.

Tasty shrimp is one of the representative cuisines in Changsha. After stir-frying with spicy sauce, its color is bright and red, and its taste is spicy and fresh. It is very enjoyable, and it is deeply loved by those who are fond of spicy and heavy taste. Tasty shrimp is the main product of roadside stalls and midnight snack stalls, and it also gives birth to special shops such as Meiyuan and Wenheyou.

At present, the taste shrimp is mostly eaten in the hall, and as a food with great flavor, the taste shrimp is gradually changing to prepackaged foods. Products such as spicy shrimp tails and whole shrimp have been launched in Wenheyou Tmall flagship store, but they still need to be thawed and heated for consumption. Based on nitrogen-filled fresh-keeping technology, the development of ready-to-eat tasty shrimp products is promising, which can bring more convenient eating experience to consumers.

Local flavor food has great potential in taste and nutrition. The success of brands such as Zhou Heiya, Youyou and Jinzai has given local meat snacks hope for development and growth. However, due to the reasons of technology, channels and promotion, compared with duck neck, pickled chicken feet and other categories, there are still several hurdles to cross.

First of all, the taste of the product should be able to "reproduce" the flavor of the restaurant. Whether it’s a traveler who wants to taste his hometown or a tourist who is obsessed with prepackaged snacks, taste is an important reason for consumers to judge whether they will repeat purchases and share recommendations. In the user evaluation of some local specialty foods online, you can often see descriptions of "the same as those eaten locally" and "very authentic".

At the same time, in the process of nationalization, brands should control the quality of products, do a good job in supply chain management, ensure the stability of product quality, and carefully replace raw materials that affect the flavor of products, such as peppers and peppers, and must not lower the requirements for product quality in pursuit of low cost.

It can not only ensure the taste, but also give consideration to the shelf life and transportation and distribution, which requires the brand to optimize the technological process and maximize the benefits on the basis of maintaining the traditional flavor.

Secondly, can you dig out the interests that users pay attention to? For some categories that users are not paying attention to at present, this point should be paid more attention to. Take small yellow croaker crisp, scallop and so on as examples. In addition to being tasty products, the high protein cognition of seafood products can make the products add the label of diet replacement and high nutrition, which can further expand the consumption scene of the products.

Thirdly, strengthen the publicity and promotion of categories, so that categories can move from the small crowd to the public. The reason why many local cuisines are difficult to get out of the local area is because there is an acceptance threshold for products. For example, silkworm chrysalis, as a product with rich nutrition and distinctive flavor, is deeply loved by people who love it, and shunned by people who don’t, which makes it difficult for this kind of products to go out of the circle, and more is confined to the small circle of enthusiasts. Similarly, like rabbit head, fat sausage, donkey meat and other categories, ordinary consumers are not familiar with the products, and will also have certain psychological obstacles. Brands need to dispel their concerns through communication guidance and make products acceptable to more consumers.

In addition, the development of the category can not be separated from the collaborative management and support of the government, and the help of the government can make the category better survive the fragility in the bud and grow faster. China on the Tip of the Tongue made more consumers know about snail powder. A series of measures taken by the Liuzhou government have added fuel to the flames, making snail powder rapidly grow into instant food with a scale of over 10 billion. In 2014, the first pre-packaged snail powder brand was registered, which marked that Liuzhou snail powder entered the stage of industrial production from the era of manual workshops. Liuzhou government is determined to scale and standardize snail powder, so as to create a business card of Liuzhou. In addition to the promulgation of policies such as "Implementation Plan for Liuzhou City to Vigorously Promote the Upgrading and Development of Liuzhou Snail Powder Industry", in 2016, Liuzhou Municipal Government invested in the construction of snail powder industrial park, gradually improved the upstream industrial chain, deployed specialized breeding bases, and promoted the further mature development of the industry.

Similarly, in the development of Jiangyou fat sausage, we also saw the strong support of the government. In June 2014, the Propaganda Department of Jiangyou Municipal Committee and the Municipal Agricultural Office decided to develop Jiangyou fat sausage food at room temperature. In 2016, canned Jiangyou fat sausage and vacuum bag of fat sausage were put on the market successively. In December, Jiangyou fat sausage standardization implementation plan was announced, and Jiangyou fat sausage entered the stage of standardized food from catering.

Although these local flavor meat snacks can be found in their own geographical world, for users outside the region, they either know little about the products or have misunderstandings about them, and there may be such questions in their hearts: Can they eat, are they delicious, and what are the benefits of eating them? In order to dispel users’ concerns, brands need to constantly spread products in a variety of media forms.

At the same time, in the process of nationalization, new brands should form a clear category image and establish category relevance in consumers’ minds. When they think of duck neck, they think of delicious and Zhou Heiya, and when they think of pickled peppers and chicken feet, they think of friends, which will help reduce the cost of trial and error for users.

A common problem in snacks of leisure meat products is that there are categories without licenses. Even the snack brands such as Liangpin Shop and Three Squirrels, because the product lines involved are too long, the attribute characteristics of a single product are not obvious. This also causes that when consumers want to choose a certain product, there is no first brand to choose from.

This situation is just a good opportunity for innovative categories. Brands can operate through a single category, create explosive products, establish mental connections in consumers’ minds, and become consumers’ first choice in this category. Take Wang Xiaolu as an example. Although it has other products, it is basically based on natural flow and does not actively promote it. Instead, it concentrates on constantly building consumers’ awareness in the vertical category of tiger skin and chicken feet, which provides a brand foundation for the rapid development of tiger skin and chicken feet.

In recent years, many innovative brands have built their brand influence through this model, such as the loose powder of Hua Xizi, the mascara of Little Odin, the little fat bottle of WonderLab, etc., all of which are based on the user’s mental status by creating a single explosion.

For a relatively small category, creating a "online celebrity" can help categories and brands break the circle more quickly. Whether it is a content platform such as Little Red Book and Tik Tok, or a live broadcast platform with sales transformation, the vivid description of KOL can better convey the flavor characteristics, eating methods, taste and taste, nutritional value and other information of products. A relatively objective third-party KOL is also more likely to be recognized by users.

The fish chip products in the food inspection room, such as Little Red Book, WeChat, Tik Tok and other content platforms, won the first batch of consumers through KOL guidance. In the communication, it is clear at a glance to show the oil content of potato chips and fish crisps with oil-absorbing paper, which is very conducive to the spread of product concepts, stimulating users’ interest and bringing about transformation.

Some brands of meat products and snacks, such as Bujue and Leng Bunny, began to enter major live broadcast rooms, and with the influence of big anchors, they radiated to more consumer groups. Through the combination of various media channels, a wide range of "planting grass" information coverage is formed, which enhances the "prosperity" of the category and attracts consumers to try to transform.

In the book Sense of Participation, it is mentioned that building a sense of participation means opening up the process of making products, services, brands and sales, allowing users to participate and establishing a brand that can be touched, owned and grown together with users. Brands that give consumers a sense of participation often gain more support and tolerance from users, become loyal fans of the brand, and become the "tap water" for brand communication.

For example, Wang Xiaolu pays attention to the participation of consumers. The brand has a WeChat evaluation group of 200 people, all of whom are "national first-class foodies" with high standards and strict requirements for products. Four or five new products are evaluated every month, and the most potential products are screened out. This community also provides loyal seed users for Wang Xiaolu, helping the brand to continuously optimize its products.

Food has no boundaries. With the great migration of population and the rapid development of network sharing, regional meat snacks, whether in the status of "hometown flavor" or "online celebrity cuisine", have the opportunity to become the next "Zhou Heiya" when they are loved and accepted by more and more consumers. When you are tired of eating duck neck, you might as well have a rabbit head and feel a different flavor world.

Reference source:

[1] Chinese chews off 500 million rabbit heads a year, accounting for one-fifth of imports, on July 23, 2014, Huaxi Dushi Bao.

[2] Report on Consumption Trend of Halogen Products Industry in 2021, CBNData× Tmall.

[3] Tmall 618 locks the home court! Sichuan industrial belt borrows Taobao live broadcast, and the sales of Sichuan wine live broadcast increases by 20 times. On July 2, 2020, Sichuan e-commerce

[4] After enjoying tea, there is another phenomenal queuing shop with a daily income of more than 20,000. What does this braised goose rely on? November 22, 2017

Take-out headlines

Source of data: Shenzhen Cross-border E-commerce Association’s creativity/photo courtesy

Securities Times reporter Chen Xiachang

A few yuan a set of wearable nail art, a baby cloth book in 10 yuan, an electronic watch in 20 yuan, and solar outdoor lighting in 300 yuan … These are the products displayed by many merchants at the "Cross-border E-commerce+Industry Belt" activity site in Guangdong Province recently. On the same day, hundreds of cross-border e-commerce sellers and cross-border e-commerce platforms conducted face-to-face docking.

On-site merchants told the Securities Times that most of these goods will be sold around the world through cross-border e-commerce platforms. The cross-border e-commerce channel monopolized by Amazon a few years ago is now being replaced by many Chinese cross-border e-commerce platforms such as AliExpress and SHEIN.

According to data released by the General Administration of Customs, the import and export of cross-border e-commerce in China in the first quarter was 577.6 billion yuan, an increase of 9.6%. After years of development, cross-border e-commerce, a new format, together with general trade and processing trade, constitutes three major trade modes in China and has become a new kinetic energy to stimulate foreign trade growth. While the scale of cross-border e-commerce has expanded, a number of new-generation cross-border e-commerce platforms have developed rapidly in overseas markets and become "Chinese forces" that cannot be ignored. Nowadays, these cross-border e-commerce platforms have been expanding their global market share and become a new choice for global consumers to shop.

Why did the Chinese e-commerce platform rise?

Among many cross-border e-commerce platforms, the TikTok Shop launched by SHEIN, Pinduoduo’s Temu, AliExpress and ByteDance’s TikTok is the most eye-catching, and is called "Four Little Dragons" by the industry.

According to the report released by the market analysis organization Data.ai at the beginning of the year, SHEIN won the global shopping APP download champion again in 2023. On this list, Temu and AliExpress ranked second and ninth. Amazon, the American e-commerce giant, ranked third.

Before 2020, the overseas cross-border e-commerce platform represented by Amazon will become the first choice for sellers in China with a large number of overseas users. But Amazon’s massive titles to China sellers changed the whole ecology. Since April, 2021, Amazon has continued to seal up the accounts of China sellers who violate the rules, and many head sellers have been closed and their funds frozen.

A seller who once opened a 3C store in Amazon told reporters that he violated Amazon’s relevant policies by guiding users to evaluate products, and the store was finally closed by Amazon.

Then he turned to Ali’s AliExpress, and the effect was good. Next, he plans to open a shop in Temu, hoping to return to the American market.

Although the large-scale titles of Amazon have improved the standardization of the whole industry, it has also made many China sellers realize that they can’t put all their eggs in one basket. They urgently need to find a new platform to share risks.

In 2022, Temu and TikTok Shop were established successively. SHEIN, which has been operating overseas for many years under its own brand, was officially opened to third-party sellers, attracting third-party sellers to join and rapidly expanding its scale. Together with Alibaba AliExpress, which has been operating in Europe and America for many years, the Chinese cross-border e-commerce platform entered the field of vision of China sellers.

"Four Little Dragons" have their own characteristics.

The "four little dragons" can rise rapidly, and each has its own "trick".

Temu, which was established in September, 2022, became a shining star in the cross-border e-commerce industry with its parent company, Pinduoduo, who has been deeply involved in the field of affordable e-commerce for many years, and with ultra-low-priced goods and generous advertising promotion.

"Cheap" is Temu’s trademark. According to a report from JPMorgan Chase, according to the statistics of randomly selected commodities, the average price advantage of Temu is less than 20% for high-priced/brand commodities with a price higher than $30, and the average price discount of Temu is more than 50% for commodities with a price lower than $10.

According to the data of the third-party organization Sensor Tower, from September 2022 to November 2023, the global download volume of Temu exceeded 300 million times. In 2023, Temu successively entered the markets of Southeast Asia, Japan and South Korea, and launched sites in Korea, Mexico, Chile, Israel and Malaysia.

"In terms of the global business of the Group, Temu has entered 50 countries and regions since it was launched in September 2022." At the fourth quarter performance exchange meeting in Pinduoduo in 2023, Chen Lei, Chairman and Co-CEO of Pinduoduo, revealed.

Another trump card of Temu is to take the lead in adopting the full custody mode for platform sellers, that is, the merchants are only responsible for loading the goods, and the platform is responsible for the whole process from product selection to performance to sales.

Ning Fujie, an analyst at Zheshang Securities, believes that the full custody mode basically solves the problems of gray production, empty packages and fake goods. For sellers, full custody is also a way with the lowest cost of measuring money and trial and error. Under the strict price comparison, horse racing and marketing mechanism, the purchase price of Temu is lower than that of major platforms.

Compared with the birth of Temu, the veteran e-commerce company SHEIN is telling more new stories.

Founded in 2012, SHEIN mainly sells women’s fast fashion related categories in overseas markets. In the domestic market, SHEIN has always been a very low-key presence. It was not until the epidemic period that overseas users accelerated online consumption, the frequent appearance of SHEIN on foreign APP download lists, and its repeated breakthroughs in valuation attracted domestic attention. At present, SHEIN has developed into a super unicorn enterprise with a valuation of more than 60 billion US dollars.

Yang Renwen, director of Guohai Securities Research Institute, believes that SHEIN’s rise in overseas markets lies in its "flexible supply chain+high-frequency innovation and cost performance+public and private domain marketing". SHEIN’s operation process is that the back-end data center quickly updates and tests products according to big data analysis, and the supplier adopts the mode of small order and quick reaction, and quickly responds according to the sales situation of goods, chasing orders for explosive products, or modifying and retesting non-explosive products, relying on this efficient iterative rhythm to maintain the output of explosive products. In addition, the company’s marketing method of combining public and private domains not only ensures the acquisition of new customers, but also promotes user activity and realizes the long-term growth of brand value.

Since 2023, SHEIN has continuously deepened its platformization strategy, faced the global market, invited more third-party sellers to settle in, and gradually formed a "self-operated brand+platform" dual-engine development model.

The relevant person in charge of SHEIN told the reporter that unlike the traditional e-commerce platform, SHEIN emphasized the deepening of the platform model, including agency operation and independent operation. Under the agent operation mode (similar to the full custody mode of Temu), SHEIN provides one-stop empowerment and services, including commodity operation, warehousing, logistics, customer service and after-sales. In the autonomous operation mode, sellers can operate independently, including self-management of product selection, shelving, marketing strategy, sales, inventory, logistics, etc. SHEIN proposed to support brand building by relying on platform resources and brand influence.

Shenzhen Cross-border E-commerce Association has analyzed the advantages of the "Four Little Dragons" and the traditional giant Amazon. The association believes that AliExpress is outstanding in logistics, market and user coverage; SHEIN is a fast fashion company. Its main advantages are a strong digital supply chain system and a large number of young users and brand loyalty accumulated in the early stage. TikTok Shop has TikTok’s global mass user base, which stimulates users to place orders through short videos to plant grass products and live broadcast and key opinion leaders (KOL). Temu, on the other hand, focuses on the low-cost strategy, and quickly accumulates a large number of users by social fission to seize the market.

Arel, executive president of Shenzhen Cross-border E-commerce Association, said in an interview with the Securities Times that after the success of Temu’s full hosting model, the most mainstream cross-border e-commerce platform in China has embraced the full hosting model. At present, this model is continuing to be promoted and practiced in the global mainstream e-commerce platforms, which is unstoppable, greatly expanding the influence of cross-border e-commerce products in China overseas.

According to the customs statistics of Shanghai Pudong International Airport, the number of export declarations of Pinduoduo, TikTok and SHEIN3 through Shanghai Airport Port in 2023 increased by more than 10 times year-on-year.

Behind the triumphant March

Controversy continues

The Chinese-funded cross-border e-commerce platform has made great strides overseas, but it has also attracted a lot of controversy.

Take Temu as an example. Many sellers complain about Temu’s full hosting model, mainly focusing on Temu’s price reduction. Many sellers in Pinduoduo told reporters that Temu has a strict price review mechanism. If the seller’s quotation on Temu is higher than the price of similar products of domestic wholesale e-commerce company 1688, the platform will let the seller re-quote, and the subsequent goods preparation process can only be carried out after the verification price is passed. Because of the strength of the platform, most enterprises can only choose "tolerance".

In addition, under the full hosting mode, the long logistics time also restricts the development of the platform.

Deng Wenhui, an analyst at Guolian Securities, believes that the price advantage of Temu in full custody mode is obvious compared with Amazon, but the logistics timeliness is poor. According to her sampling survey on the prices of various commodities on the two platforms of Temu and Amazon, the prices of commodities with less than $10 on Temu platform and similar commodities on Amazon platform are about 2-3 times that of Temu. However, in terms of delivery timeliness, according to the official disclosure of Temu, it takes about 8-12 days for free standard delivery and 5-9 days for fast delivery of fees. Because Amazon has a local warehouse to stock up in advance and a strong logistics system, the delivery time in the United States only takes about 2 ~ 3 days.

The rapid development of Chinese-funded cross-border e-commerce platforms has inevitably moved the "cakes" of many national local platforms.

Taking South Korea as an example, the development of both AliExpress and Temu in the Korean market has shown a strong growth trend this year. As of March, the users of the two platforms in Korea were 8.88 million and 8.3 million respectively, second only to the Korean e-commerce giant Coupang. However, according to Yonhap News Agency, relevant Korean institutions are investigating the collection and use of personal information on cross-border e-commerce platforms in China. Previously, AliExpress had been inspected by KFTC, the Korean antitrust regulator, because of the increase in consumer complaints in Korea. There are indications that the South Korean government is stepping up its supervision of cross-border e-commerce platforms, which can be regarded as a protective measure for domestic enterprises to some extent.

Arel suggested that in 2024, cross-border e-commerce sellers should pay more attention to and invest in new global markets such as Southeast Asia, the Middle East, Russia, Africa and Latin America. Compared with the European and American markets with many sellers and fierce competition, emerging markets with rapid growth and great potential in 2024 will bring new performance growth points to cross-border sellers. In addition, with the sharp increase in compliance costs in Europe, Brazil, Southeast Asia and other markets, compliance in 2024 will be the primary issue that cross-border sellers must pay attention to.

Tesla has a great reputation, but it is controversial. It is hard to say whether it is good or bad. Everyone has different opinions. Domestic news has negative news about Tesla every year, but most people still like Tesla’s cars, so the sales volume has not decreased, and there is even an upward trend, which is quite surprising. In 2023, Model Y sold a total of 456,000 vehicles in China. BYD did not dare to touch porcelain.

In 2024, the sales volume of Model Y continued to grow, with a monthly sales volume of more than 30,000 and over 40,000 in recent months, which means that BYD Qin PLUS can compete with Tesla. As can be seen from the data, the sales volume of Model Y is very high, and the price of this car is not cheap, and it is sold according to the manufacturer’s guidance price. The price of most consumers buying a car is around 300,000. Some people say that the sales of Model Y will reach a new high in the second half of this year, because there will be six models, and the official has already rumored that there will be no six. Let’s take a look at the current car.

In terms of appearance, Tesla’s car is similar in design, but it looks good anyway, and the body is like a one-piece cut. The front face is a closed grille design, but the concave shape shows the outline of the grille, with sharp lines and a sense of movement. The lamp group is located on the hood, with sharp shape and Tesla logo in the middle, which is highly recognizable. There is a big black mouth at the bottom, the front lip is prominent, and the whole front face smells like a sports car, which is in line with the aesthetics of most Chinese people.

Viewed from the side, the silver body is a bit like a mech, with a prominent waistline and a hidden door handle. Is the roof a slip-back design or a sense of movement? The hub of the new car adopts a spoke structure with red calipers inside, which is very radical for a big car. The tail is still of conventional design. It is said that the new car is a penetrating taillight, but the current car is still designed separately, with a large area of blank space at the bottom, which is not monotonous in perception. The size of the new car is 4750*1921*1624mm and the wheelbase is 2890 mm. As a medium-sized car, the size is quite satisfactory.

In the interior part, the interior design of the new car is relatively simple, there is no physical button on the center console, and bright materials are added to make it look fashionable. The round steering wheel is heavy, so nobody likes the special-shaped steering wheel. They are all genuine leather, support four-way adjustment, and are equipped with electronic pocket design, which is a little fun to drive. In terms of technology, this car has a large LCD screen, which is 15 inches, and it looks very atmospheric. In terms of functions, it supports speech recognition and remote control of mobile APP, and can diagnose the condition of vehicles by itself. The seat is made of imitation leather, supports lumbar support adjustment, can be heated, and is very comfortable to ride.

Low-profile models only have rear motors, with a motor power of 220kw and a torque of 440 N m. There are motors before and after the middle-high models. The total power of the middle-high models is 331kw and 357kw, and the torque is 559N·m and 659N·m, respectively. The low-profile battery Contemporary Amperex Technology Co., Limited has a capacity of 60 degrees, while the medium-high-profile battery LG New Energy has a capacity of 78.4 degrees, and its battery life is 554km, 688km and 615km respectively.

Generally speaking, expensive does have the advantage of being expensive. Low-equipped models are not only inferior in battery, but also slightly different in configuration materials. Consumers with high budgets suggest buying medium-equipped models.

　　Our reporter Xu Yuzhe

　　After Midnight Food Store, a remake of Japanese TV series in the first half of this year, suffered from waterloo, the club "Domestic TV series remake of Japanese and Korean TV series will be spit out" has added a new member. Seven Me, a remake of the popular Korean drama Kill me Heal me in 2015, is being broadcast on Tencent video. Although the performance of starring Zray is remarkable, the score of the drama on Douban is only 4.7, which is close to 10,000 people’s scores. More than 30% of the audience scored a low score, and many viewers spit out that "the original version cures my disease, and this version will kill me."

　　Acting can’t save the "Chinese style" remake

　　Seven Ones tells the love story of Yizhen Shen III (Zray), a chaebol with seven personalities, and his secret female doctor Bai Xinxin. When the original version of the play "Kill Me and Heal Me" was broadcast in South Korea, it set off a nationwide drama chase craze, and the audience in China also bought it. The score of the play in Douban was as high as 8.8.

　　However, the original and the remake show a word-of-mouth gap between heaven and earth, and some viewers mercilessly call Seven Ones a "Chinese version" remake, that is, a copy of the original without innovation — — Everything from the scene design to the characters’ lines and performances is exactly the same as the original. Yizhen Shen, played by Zray in the play, has six other personalities besides the main personality. In all fairness, Zray’s performance is very hard, so there is such audience feedback: if it weren’t for Zray’s acting skills, there would be almost no other reason to watch the play.

　　The most prominent embarrassment of Seven Ones is the sound. The remake team almost completely translated the lines of Korean dramas, and made Zray, who speaks Beijing dialect, put on a turtleneck and white sweater to make a confession. The degree of disobedience even made the topic "The adaptability between domestic drama lines and Korean drama lines is zero" on the hot search list. In addition, Ji Ruze, a media person, bluntly said that in many classic paragraphs, the background music was inappropriate, the lines were awkward and blunt, and the camera rhythm was completely out of control, which made the bridge that was supposed to be affectionate and touching take a sense of embarrassment and joy, and this kind of embarrassment and joy was multiplied by the collapse of the modeling.

　　Some critics also believe that the success of the Korean version is because it breaks away from the cliche of love drama, pays attention to depicting the communication process between psychotherapists and splitters, and describes the whole process of redemption and redemption between protagonists and from opposition to reconciliation between main personality and deputy personality. Galen, the audience, was deeply impressed by the fact that Kill Me and Heal Me integrated reality into the character, allowing people to project their love for this character into their understanding and care for the split personality. But to her disappointment, Seven Ones, despite the same plot, failed to convey the deep meaning behind it, leaving only an empty shelf of "Mary Sue Idol Drama".

　　The "all-purpose oil" under the baton of ratings

　　In recent years, on the domestic screen, the remake of the original domestic drama from Japan and South Korea has become a hit. Five or six years ago, Hunan Satellite TV’s remake of The Temptation of Going Home was popular all over the country, which set off a wave of going home. Every once in a while, there will be a remake of David TV, such as Accidentally Falling in Love with You, a remake of the Korean drama Blue Life and Death Love, a remake of Love Through the Millennium from the Korean drama The Man of Queen Ren Xian, and a remake of Midnight Food Store from the same name.

　　The popularity of remakes of Japanese and Korean dramas is closely related to the theory of ratings only. Producer Nan revealed that with the introduction of the policy of "one drama with two stars", the already fierce battle for the TV drama market has become more intense, and the exclusive resources have become more and more urgent. A TV station has to "share" the imported drama with other TV stations at a high price, laying the groundwork for the popularity of the remake drama. "More and more TV stations and websites have realized that they should make their own TV series, and the remake can reduce the risk because of its previous market base." In the view of Zhang Jiapu, a practitioner in the film and television industry, this kind of remake drama is like a "tiger balm". Many investors firmly believe that this kind of drama has made both fame and fortune, but it can be said that it can only earn money without losing money.

　　Unfortunately, although the ratings of remakes such as Beautiful Li Huizhen are very popular, the quality of most remakes is far from the original. However, the producers seem to turn a blind eye to this and are still obsessed with remake. According to industry insiders, this lazy production mode looks beautiful, but it is actually dangerous. Tang Ping, a media person, admits that the extremely perfunctory and quick-money mentality in the remake of Chinese dramas is an important reason that directly leads to a large number of remakes, and Seven Ones is a recent negative demonstration.

　　The remake of the drama should focus on "localization"

　　In the first half of this year, Huang Lei’s remake of Midnight Food Store made the audience disappointed. At that time, some critics pointed out that the biggest problem of "Midnight Food Store" was that it was "localized" and completely imitated the Japanese style. Except that the pickled noodles in the old altar in the play could bring back a little intimacy, the character setting and plot were neither fish nor fowl, and eventually it fell into an embarrassing situation of losing both reputation and ratings.

　　The audience often feel that most of the remakes of domestic dramas lack new ideas, and they often wander between following the original and creating new ideas, so that they often lose the charm of the original and fail to create a new realm, giving the audience a sense of cottage. For example, the remake of "What is Dating and Love" from a Japanese drama has adjusted some details, such as replacing kendo with fencing, and localizing many plots, but the whole drama still has a strong sense of reproduction, let alone surpassing the original.

　　A prominent problem is that at present, most of the remakes of Chinese dramas are still in the fur stage. The film and television critic "Niu Jiao Jian" thinks that simply and rudely changing the actors and changing the story background seems to be the biggest "movement" that can be made in the process of remake, and there are very few real adaptations to local conditions. In Ji Ruze’s view, a remake is a film and television translation. If we only seek accuracy, the best situation is only excellent "machine translation". "Only by organically replacing and adapting the original content can we create ‘ Xindaya ’ If you can’t understand this, the embarrassing situation of "Seven Ones" will be staged. "

Nowadays, there are many kinds of cars, and all kinds of models are dazzling. At this time, we should proceed according to our own reality, and the right one is the best. I’ll arrange it for you by the way today. Let’s take a look at its performance.

First of all, from the appearance, the front of the Audi A5 looks very fashionable and simple, and it looks sporty with a three-piece mesh. The headlights are sharp and the shape is quite fashionable and generous. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, automatic steering, delayed closing, rain and fog mode and so on. Coming to the side of the car body, the size of the car body is 4765 mm * 1843 mm * 1364 mm. The car adopts tough lines, and the side circumference looks very sharp. With large-sized thick-walled tires, smooth lines run through the whole side of the car. Looking back, the overall shape of the rear of the car echoes the front face, the taillights show a sharp design style, and the unique exhaust pipe creates a good gas field.

Arriving in the car, the interior of Audi A5 is angular and has a strong atmosphere, which better enhances the sense of fashion and generosity. The steering wheel shape of this car is eye-catching, and it is made of genuine leather, which looks a bit more avant-garde. Take a look at the central control, with a 10.1-inch central control screen, which makes the interior style impressive and looks simple. The interior feels good. Let’s take a look at the dashboard and seats. The dashboard design is remarkable and eye-catching. The car uses leather seats, and the seats are wrapped in place, which further improves the comfort of drivers and passengers.

Audi A5 is matched with a wet dual clutch (DCT) gearbox, with a maximum power of 195KW and a maximum torque of 370N.m.

The car is equipped with car networking, driving mode selection, remote control key, interior atmosphere light, engine start and stop, etc., and the configuration performance is not to be said, which greatly improves the convenience of using the car.

This car performs well in terms of space and configuration. As for the design, everyone has everyone’s aesthetics. If you like, you can pay more attention to it!

The Porsche Taycan is a new all-electric model launched by Porsche. Its name is pronounced/te?k?n/, where "tay" is pronounced the same as the English word "taxi", while "can" is pronounced similar to "kan".

The exterior design of this model is very unique, featuring the Porsche family-style "flying wing" front face design, which is somewhat similar to the Porsche 911 model.

The body is smooth and dynamic, especially the design of the rear is even more impressive. At the same time, the Taycan also adopts Porsche’s latest electric technology, with strong power performance and excellent battery life, making it a model worth looking forward to.

Porsche is a world-famous luxury car brand under the Volkswagen Group, also translated as Porsche, headquartered in Stuttgart, Germany, and is one of the main representatives of European and American cars. The main models are the classic rear sports car 911, the middle two-seat sports car 718 (including Boxster and Cayman), the sports luxury four-door coupe Panamera, the luxury sports SUV sports car Cayenne, the compact SUV sports car Macan, and the pure electric four-door coupe Taycan.

On November 17th at the Guangzhou Auto Show, GAC Trumpchi launched a new technology brand – Trumpchi Intelligent Electronics Technology i-GTEC, which integrates China’s strongest three electric, high-end electronic and electrical architecture, high-performance intelligent driving, emotional intelligent cockpit and other leapfrog performance, which is more advanced than "super". At the same time, the Trumpchi new energy E8, which has recently broken through the "circle", was officially launched, and a total of 2 models were launched, of which the 150km PRO version 209,800 yuan and the 150km MAX version 229,800 yuan. It is reported that without announcing the detailed configuration and price, the blind order of the E8 broke through 20,000 units.

If this year’s "fairy fight" MPV market is compared to a competition examination venue, Trumpchi New Energy E8 is undoubtedly one of the enviable "top students" on the field. As a "new player" entering the MPV market, E8 can be said to "stir up a thousand waves with one stone". While many MPVs are still struggling to think about the "standard of excellent family cars", Trumpchi New Energy E8, which is full of "smart" and "practical" buffs, has obviously handed in a satisfactory answer in advance.

The strongest brain, enjoy smart travel

Modern families’ demand for cars has extended from meeting basic travel and safety to pursuing quality and convenience, and the demand for the intelligence level of family cars is naturally increasing. However, many MPV models on the market are only equipped with the most basic intelligent functions, and the integration of intelligent systems is low. There are also certain problems in reliability and stability.

The Trumpchi New Energy E8 is equipped with the latest GAC Xingling electronic and electrical architecture, which is like the "strongest brain" and can achieve "one call and one response". When MPVs of the same level are still exploring how to improve the reaction speed of function keys and can only open applications "one-to-one", the E8 has achieved "far ahead" on the intelligent track. The Xingling architecture has been fully upgraded, the overall computing power has been increased by 50 times, and the data transmission rate has been increased by 10 times, which can help the E8 run a larger amount of data at a higher speed in a short period of time, giving users a smoother and silkier driving experience. The vehicle’s multi-domain linkage allows users to experience the sense of control of "military advisor" when driving the E8, and can mobilize multiple intelligent applications in the whole vehicle at the same time with just "a single order", with full marks for execution. At the same time, the E8 can also support global OTA updates of in-vehicle software throughout the life cycle, achieving second-speed iteration, greatly improving OTA efficiency and stability.

With the "strongest brain" of the Starspirit architecture, E8 is like an all-round housekeeper who can solve problems for the family, meeting the needs of the whole family at the same time, leaving more time for us to chat and share joy with our families during the journey.

Intelligent interaction, "words" express what you feel and think

As people’s lifestyles change, the demand for car driving experience is also increasing. In this era where smartphones are frequently criticized for "blocking family ties", the balance of technology and emotion is undoubtedly an important test for a family car.

The E8 is equipped with the ADiGO 5.0 system that has been fully optimized on the basis of the original intelligent interaction. With the support of the Qualcomm Snapdragon 8155 chip, with the 14.6-inch high definition LCD central control screen and the 8.88-inch new instrument, the content is clearer and more intuitive, and the scene service is more appropriate, making the user experience more arbitrary and fast. The new VPA "Xiaoqi" adds a touch of "home" warmth to human-computer communication through natural anthropomorphic voice and natural logic dialogue. Not only that, but the millisecond-level wake-up speed is always available, always responding to the needs of every family. When a family sits on the E8 to start their journey, whether it is a child who wants to sing a nursery rhyme, a lover who wants to watch a movie, or an elder who wants to listen to a "talk about the ancient times", as long as they express their thoughts, Xiaoqi can always come to the side and serve as the most "home" company on the journey.

An excellent family car, of course, also needs to be responsible for the safety of the whole family. Taking into account the fatigue that may occur during long-distance driving, and the different driving levels of each family member, the E8 is equipped with a powerful "assistant master" ADiGO PILOT super-sensory intelligent driving system. Under 10 comprehensive L2-level intelligent driving aids, the urban congestion is not tired, the automatic braking is safe, and the 540 ° high definition panoramic image is transparent and visible under the car, so that the driver can clearly perceive the wheel position and the road conditions under the car, whether it is walking through the streets or crossing mountains, it can be easily driven.

A "three-headed and six-armed" housekeeper, a veteran travel guide, and a smart all-round assistant… For many families today, cars are no longer just "emotionless" means of transportation, but have been given more significance in the day and night.

In response to user enthusiasm, on the day of the launch of E8, GAC Trumpchi simultaneously announced the E8 full love preferred plan: 150,000 yuan, drive the car home! The quadruple gift broke the pain points of new energy car purchase and made China’s most "home" MPV within reach. Before December 9, through the GAC Trumpchi APP, GAC Trumpchi Mini Program, Trumpchi Smart Mini Program to order E8, you can also participate in the blind box activity, have the opportunity to win 10g BRICS.

With its outstanding performance and value-added price policy, Trumpchi New Energy E8 has redefined the most preferred household MPV with its strength. It is believed that in the Chinese household car market, it will set off a new round of enthusiasm.

　　(Sina Automobile, August 8) According to Bloomberg, Dongfeng Motor’s plan to sell a stake in PSA is feasible. On Wednesday, sources said Dongfeng Motor has been evaluating and negotiating with potential buyers in recent weeks to sell some or all of the PSA stake, including a direct sale of the stock or the issuance of PSA-backed exchangeable bonds.

　　In a statement to Reuters, PSA said it had "no comment on rumours", while a source close to PSA Peugeot Citroe ? n said the board had not received any notice of Dongfeng’s planned stake reduction. A Dongfeng representative said they had no information on the plan at this time.

　　According to people familiar with the matter, Dongfeng’s negotiations on the sale of the stake are still at an early stage and it is uncertain whether an agreement will be reached. However, the reduction of the stake will be negotiated with PSA Peugeot Citroe ? n to maintain a good cooperative relationship between the two sides.

　　However, from a purely financial point of view, Dongfeng Motor’s sale of Peugeot Citroe ? n’s stake is completely feasible. In 2014, under the mediation of the French government, Dongfeng bought a part of Peugeot Citroe ? n to help Peugeot Citroe ? n bail out. According to the agreement, the two sides will deepen strategic cooperation, realize the coordinated development of Shenlong Automobile and Dongfeng passenger car independent brand business, and establish a research and development center across the value chain in China to provide research and development services for Dongfeng, PSA and Shenlong Automobile.

　　After injecting 800 million euros, Dongfeng, the French government and the holding company of the Peugeot family became the joint largest shareholder of PSA. Dongfeng Motor’s investment has done quite well. According to Bloomberg’s valuation data of global automakers over the past five years, Peugeot Citroe ? n’s share price has performed third, after Geely Automobile and Fiat Chrysler. The 800 million euros ($897 million) that Dongfeng invested at the time are now worth about 2.20 billion euros, nearly tripling.

　　Most importantly, with the help of Dongfeng, Peugeot and Citroen were the first foreign brands to enter the Chinese market, and they also had a glorious history in China. At the beginning of the new century, the Chinese auto market developed rapidly, and the sales of Shenlong cars also grew. Sales reached 704,000 units in 2014, achieving a year-on-year increase of 28%. Sales peaked in 2015, achieving 704,800 vehicles.

　　However, due to the failure to adapt to market changes in time, the Shenlong model was outdated and lacked SVU models, which led to a stall in sales thereafter. From 2016 to 2018, the sales of Shenlong cars fell sharply for three consecutive years, falling to 253,400 vehicles, about 36% at the peak, and the market share was even larger. It lagged behind the German and Japanese joint ventures.

　　Sales of the Peugeot and Citroe ? n brands in China halved in the first half of this year compared with the same period last year, and are now less than a quarter of what they were in 2015. In the key SUV market, models such as the Citroe ? n C5 Aircross and the Peugeot 4008 are simply not competing in the market.

　　Unless there is a significant improvement in the second half of the year, Shenlong’s factory utilization rate of 600,000 vehicles a year will be just over 25%. At this level, PSA Peugeot Citroe ? n should struggle to achieve profitability. The industry generally believes that factories typically need to be utilised at more than 80% capacity to remain stable, highlighting the serious overcapacity problem facing Shenlong.

　　In 2018, Dongfeng’s joint venture with PSA Peugeot Citroe ? n saw a loss of $251 million. It’s not surprising that things have gotten worse this year.

　　Shenlong’s management also apparently sees no sign of an imminent pick-up in sales. The Peugeot and Citroe ? n dealership networks in China shrank by nearly 80 per cent from 2015 to 2018, to just 666, compared with 1,186 for the Renault-Nissan brand in Dongfeng’s other two joint ventures.

　　There is a more immediate reason for Dongfeng’s sell-off of PSA Peugeot Citroe ? n. The company’s cash has looked a little tight recently, mainly due to a sharp increase in working capital, two consecutive years of negative earnings before interest and tax, and net debt of 2.15 billion euros.

　　In fiscal 2018, Dongfeng Motor’s operating cash flow actually turned negative at around 1.25 billion euros, a relatively rare event for an automaker that has not suffered a financial crisis or corporate scandal.

　　Dongfeng Motor still has ample liquidity. As of the end of December last year, its ratio of short-term assets to short-term liabilities was 1.36, higher than the industry average. But the situation in China’s auto market is severe, and sales have been below the level of the same period last year for 12 consecutive months. Dongfeng Motor expects profits to plunge by 30% in the second half of the year, the largest drop in history, highlighting the sluggish state of the Chinese auto market. At the same time, Dongfeng is also under pressure to invest heavily in electrification.

　　Faced with these headwinds, Dongfeng Motor’s cash flow will be improved by the proceeds from the sale of its PSA stake.

　　On the other hand, Demian Flowers, an analyst at Commerz bank, said that given the challenges PSA faces in complying with tougher emissions regulations in Europe, "Dongfeng may also see risks in its investment." (Crystal Ulrich)

　　BMW’s "sports ace" kicked off the 2024 Chengdu Auto Show. The new BMW 3 Series family has been fully rejuvenated, the new BMW 4 Series four-door coupe has been launched, and the new BMW 530i and BMW X5 Black Flame limited edition Chengdu Auto Show have ushered in a shocking appearance. Innovation is not limited, and driving fun remains the same. BMW’s many "sports aces" have broken through themselves again with innovation, and at the same time added several high-value configurations to fully meet the personalized needs of Chinese consumers.

　　New BMW3 Series Family Renewal: Upgraded Configuration for China

　　Since its inception in 1975, the BMW 3 Series has undergone seven iterations, each of which has brought an exciting driving experience and won the trust of super 20 million owners around the world. Today, the new BMW 3 Series continues to surpass itself in innovation, with exclusive upgrades to luxury configurations for Chinese customer needs, fully meeting the needs of vehicles, and setting a new benchmark in the luxury sports mid-size sedan segment.

　　From the exterior to the interior, the new BMW 3 Series shows masterful design skills in every detail. The new ring-shaped radiant grille makes the front face of the vehicle instantly catch the eye. The addition of the speed blue and Brooklyn gray metallic paint shows the dynamic and elegant temperament under the change of light and shadow. The new welcome light blanket adds a sense of ceremony to every boarding. In the interior, the flat-bottomed M sports multi-function leather steering wheel, Sensatec synthetic leather dashboard and bright crystal texture components provide a luxurious and unique driving atmosphere.

　　No matter whether it is oil or electricity, it is very 3 Series. The BMW 3 Series family models always maintain the classic pure driving pleasure regardless of the power system. The new BMW 3 Series combines a golden power combination with many innovative technologies to deliver excellent handling and performance. The perfect weight of the front and rear axles at 50:50 ensures that the vehicle maintains excellent balance and stability in all road conditions; HRS hydraulic rebound damping technology makes every bump less stiff, while the double-ball spring shock-absorbing strut front axle is combined with a five-link independent rear suspension system for more precise steering and a comfortable driving experience.

　　The essence of driving is consistent. Inheriting BMW’s innovative spirit and sporting essence, the new pure electric i3 maintains the original "driver’s car" style of the 3 Series. The excitation synchronous motor equipped with the fifth-generation BMW eDrive electric drive technology allows the vehicle to show excellent acceleration performance in the full speed range; the only rear axle air suspension in the same class allows the driver to feel the perfect balance of stability and comfort during driving, while the DSC dynamic stability system ensures that every turn can be precisely controlled.

　　New BMW 4 Series CoupéChina listing

　　As the most popular body style of the BMW 4 Series family, the new BMW 4 Series four-door coupe combines the elegance of a hatchback model with the practicality of a four-door car, combining elegant style, sports coupe aesthetics and pure driving interest. It is a vivid embodiment of modern luxury and youthfulness.

　　The newly designed front LED headlight set of the new 4 Series coupe has received a double visual and functional upgrade, which can automatically adjust the light source according to the speed and navigation information, making night driving safer; the addition of the same M4CSL laser taillight creates a highly expressive and colorful color for the rear; the addition of two new paints in York Corner Green and Flame Red, as well as a variety of BMW personalized coatings; the diameter of the rear exhaust pipe has been increased to 100mm, and new 19-inch aluminum alloy wheels are provided, creating more possibilities for personalized configuration.

　　The standard configuration of the new BMW 4 Series four-door coupe has been fully upgraded, and the high-value configuration with great sincerity meets users’ expectations for appearance and driving pleasure. The standard sports seats of the whole series are made of advanced craftsmanship Sensatec synthetic leather, which perfectly combines beauty, texture and touch. Carbon fiber interior trim, light-colored fine lines with perforated materials and smoke-gray ash wood premium wood trim add a dynamic atmosphere to the car, while the bright crystal texture interior components further enhance the sense of luxury. The new M Performtex knitted/suede seats not only bring lightweight and high wear resistance, but also have a comfortable experience of warm winter and cool summer. As always, the high-end quality is always the same, and the environment is always friendly.

　　In the chassis adjustment, the new BMW 4 Series four-door coupe has spared no effort. The M sport suspension and variable sport steering system make every turn accurate and enhance driving confidence. Configurations such as the M sport differential lock and the M high-performance calipers significantly enhance the vehicle’s dynamic response, achieving the perfect combination of performance and comfort, and pure driving fun is ready to go.

　　Digital innovation, intelligent experience to the next level

　　BMW’s Inspiration Technology has always been people-oriented, dedicated to the perfect integration of innovative intelligence and personalized experience to enhance the comfort and convenience of every drive. The new BMW models equipped with the 24-07 software version have been fully digitally upgraded, and the new BMW 3 Series and 4 Series four-door coupes are equipped with the newly upgraded BMW iDrive system, taking the intelligent experience to a higher level.

　　The newly upgraded BMW iDrive system introduces a more user-friendly BMW Intelligent Personal Assistant, providing a more natural voice interaction, faster response speed and a more emotional interaction experience. Users can seamlessly operate functions such as volume, navigation and other functions with a whisper, and the delayed listening function makes human-machine interaction more convenient. In addition, the intelligent personal assistant can actively recommend functions according to user habits and scenarios, such as closing windows in rainy days, turning on the air conditioner, and reminding people to rest through floating windows in specific scenarios, further enhancing driving comfort and convenience.

　　New BMW 530i and X5 Black Flame Limited Edition

　　In BMW’s latest models, the new BMW 530i and BMW X5 Black Flame Limited Edition vividly demonstrate the perfect combination of brand driving pleasure and luxury design. As a standard wheelbase version, the new BMW 530i inherits the sports genes that the family is proud of. The newly added M Performance Edition Sports Package includes M three-color striped front seat belts, blue M sports calipers and other sporty configurations, and the visual impact skyrockets. It also offers 4 personalized customized car paints and more than 100 personalized customized special paints to express its individuality. Variable damping control included in the optional Professional Adaptive Suspension reduces the suspension by up to 4mm for higher dynamic stability at high speeds, while the integrated active steering system improves flexibility at low speeds and stability at high speeds. In line with the "ergonomics" and "driving in the loop" concept, the new BMW 530i offers the automatic ramp auxiliary feature with line-of-sight confirmation, using the assisted driving and turning on the navigation. In closed roads, when the onboard navigation route needs to be taken out of the highway/loop, simply turn your head to look at the right exterior mirror and the vehicle will automatically change lanes to the right lane.

　　Since the launch of the domestic new BMW X5, sales have continued to lead the market segment, fully proving the success of the BMW Group’s deep insight into the Chinese market and localization strategy. The X5 Black Flame Limited Edition was tailor-made for the Chinese market by BMW Group Designworks Shanghai Studio. The new car is designed with Titan gold elements as highlights, carefully decorated in the headlights, double kidney grille borders and other body details, highlighting the unique noble temperament; the exclusive Dark Flame Logo design injects more personalized elements into the vehicle; the new car adopts carbon fiber trim for the first time in the domestic model, and is equipped with personalized 22-inch pure black wheels and black M sports calipers for the first time, which perfectly combines luxury and performance. In addition, the new car also specially customized four car machine videos, which integrate the spring, summer, autumn and winter seasons with the "five elements" elements in traditional Chinese culture. The "fire" element, which symbolizes power, is cleverly presented in the form of "black flame", which symbolizes the majestic power contained in the vehicle’s powerful core, echoing the power symbol in Chinese culture.

　　The new BMW 3 Series, the new BMW 4 Series four-door coupe, the new BMW 530i, and the BMW X5 Black Flame Limited Edition not only inherit the brand’s "pure driving fun" gene, but also continue to innovate in technology and design, accurately satisfying users’ pursuit of personalized and high-quality driving experience. As the 2024 Chengdu International Auto Show approaches, BMW will continue to demonstrate its forward-looking innovation power on this eye-catching stage, further bringing consumers surprises and extraordinary experiences that exceed expectations.

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