Ministry of Industry and Information Technology: Make full use of digital technology to empower the silver-haired economy, promote the "three-product strategy" of consumer goods industry, and enrich t
On January 22nd, the State Council Press Office held a routine briefing on the policy of "Opinions on Developing Silver-haired Economy to Improve the Well-being of the Elderly". He Yaqiong, Director of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, attended the briefing, focusing on how to make full use of digital technology to empower the silver-haired economy and facilitate the lives of the elderly, and how to go further.Questions such as enriching the supply of articles and services for the elderly answered questions from reporters.
Constantly improve the digital empowerment means ?xa0;Breaking the "digital divide" for the elderly
He Yaqiong said that digital technology has been deeply integrated into people’s production and life, but the elderly have low acceptance of digital products and services, inconvenient use and small fonts. In response to these pain points, as the competent department of the industry, the Ministry of Industry and Information Technology continues to innovate, constantly improve the means of digital empowerment, break the "digital divide" of the elderly, and truly let the elderly have a real sense of gain, happiness and security in using digital technology.
One isCultivate and expand the smart and healthy pension industry.The Ministry of Industry and Information Technology will focus on the Internet+medical health, smart nursing homes, smart communities and other scenarios, and continue to carry out pilot demonstration selection and dynamic management of smart health pension applications with relevant departments. Up to now, 199 demonstration enterprises, 293 demonstration streets, 80 demonstration bases and 3 demonstration parks have been established. For example, the street care service center can realize real-time analysis and timely warning of the living conditions and physical conditions of the elderly through smart wearable devices and smart home devices, and provide more effective and accurate door-to-door services, which is a great boon to the elderly who are alone at home. In addition, the Ministry of Industry and Information Technology has published three editions of the Catalogue for the Promotion of Smart, Healthy and Aged Care Products and Services to encourage enterprises to develop and promote products and services suitable for the elderly. For example, physical indicators monitors, remote service platforms for chronic diseases, etc., are all smart and healthy products and services urgently needed by the elderly.
The second is to solve the application problems of digital products and services for the elderly.The Ministry of Industry and Information Technology issued and implemented the "Work Plan for Promoting the Aging and High-quality Development of Digital Technology", organized special actions to complete the transformation of 2,577 websites and mobile apps commonly used by the elderly, and optimized and upgraded some unique functions such as "Elder Mode", voice search and the elderly area. The first batch of outstanding cases of aging transformation of 44 websites and mobile apps were identified, and a number of new functions and services such as artificial intelligence digital salespersons, 5G video customer service and intelligent news listening were promoted to be applied online. In addition, we will guide telecom enterprises to constantly improve their service methods, and launch warm-hearted services such as special seats for the elderly, door-to-door handling, and customized bills. The online "one-click incoming manual customer service" dedicated line for respecting the elderly has accumulated more than 300 million people. In addition, we have organized the formulation of aging standards for mobile terminals, smart TVs and other products, and promoted the aging transformation of more than 140 million domestic smart phones and smart TVs.
The third is to increase the publicity of digital help for the elderly.Give full play to the role of the Internet platform, make simple, clear, easy-to-understand and interesting intelligent technology teaching videos and public service publicity short films, and strengthen publicity through online "micro-classroom" and "live broadcast activities". Use important nodes such as World Telecommunication Day and Chung Yeung Festival to guide relevant enterprises to enter nursing homes and universities for the elderly, and go to the elderly, focus on displaying some aging-suitable transformation achievements, and carry out more than 200,000 intelligent activities for the elderly in various forms and rich contents, such as "I will teach you how to use your mobile phone", and provide exclusive warm-hearted services for the elderly "face to face" and "one to one", with more than 5 million service people. All kinds of service activities that the elderly love to see and hear truly "go to the online media on the wall, enter the home, enter the hospital and enter the community", so that the elderly can truly feel the temperature of digital achievements.
He Yaqiong said that in the next step, the Ministry of Industry and Information Technology will further guide production enterprises, telecommunications enterprises, Internet service providers, etc., and integrate more care for the elderly into products and services, so that the elderly can better enjoy the convenience brought by digital technology.
Improve the variety richness, quality satisfaction and brand recognition of elderly products.
With the gradual deepening of China’s aging population and the improvement of people’s living standards, the consumption demand of the elderly has become more multi-level and diversified. According to statistics, in 2023, the scale of China’s elderly products market reached 5 trillion yuan, and the types and quantities of products also had a certain scale.
In this regard, He Yaqiong said at the briefing that the Ministry of Industry and Information Technology has guided the majority of production enterprises to thoroughly implement the "three-product strategy" of the consumer goods industry, and made great efforts to improve the variety richness, quality satisfaction and brand recognition of the elderly products, and strive to make the elderly buy with confidence, eat with peace of mind and use comfortably.
First, increase the supply of high-quality old-age products.First, two batches of promotion catalogues of products for the elderly have been published successively.It mainly focuses on 631 high-quality products such as clothing for the elderly, accompanying robots, intelligent monitors and multifunctional nursing beds. For example, aiming at the problem that it is inconvenient for the elderly to get up in bed, we have developed a multifunctional nursing bed, which can realize the function of turning around and getting up with one button, and the elderly can operate alone in bed, effectively improving the quality of life.Second, nine batches of guidelines for upgrading and innovating consumer goods have been compiled successively.We have increased the inclination of articles for the elderly and promoted a number of innovative products that are very suitable for the needs of the elderly. For example, innovative and upgraded home products such as smart toilets and automatic temperature control cookers.Third, encourage and support local governments to cultivate traditional superior food producing areas and specialty food industries.In particular, the supply of food for the elderly and special foods has been increased. Nutritional diets and health foods such as high calcium milk powder and vitamin and mineral tablets effectively meet the nutritional needs of the elderly.
Secondly, do everything possible to improve quality and excellent service. The first is to expand channels.Cultivate exhibitions and expositions of articles for the elderly, so that more elderly people can find high-quality articles for the elderly, carry out consumption activities of filial piety and love for the elderly, and launch hundreds of millions of articles for the elderly covering different scenes and different consumption needs every year. For example, the Ministry of Industry and Information Technology and the Ministry of Civil Affairs jointly launched the fourth "Filial Piety and Love for the Elderly Shopping Festival" to guide the e-commerce platform to seize the "Double Ninth Festival", a traditional festival to respect the elderly, and actively provide a variety of high-quality goods such as clothing, household products and food for the elderly to benefit the elderly. According to statistics, in 2023, the sales of home-aged products tripled year-on-year.The second is to strengthen standard guidance.Establish and improve the standard system of articles for the elderly. Priority has been given to the release of a number of national and industrial standards such as General Technical Requirements for Household Appliances Suitable for the Elderly, General Technical Requirements for Furniture in Apartment for the Elderly and Shoes for the Elderly in the fields of household appliances, furniture and shoemaking, which put forward requirements for enterprises in terms of product quality specifications.The third is to adhere to people-oriented in work.Pay attention to the temperature and love of service, and guide enterprises to provide high-quality and applicable services for different scenarios and high-quality needs of the elderly. Through joint efforts, the development of the silver-haired economy will certainly reach a new level.