Among the new forces of making cars, they are divided into two levels, one is the first echelon composed of Wei Xiaoli, and the other is the second echelon headed by Nezha and Zero Run. Nowadays, the second echelon has great potential to catch up with the first echelon. In the past August, Nezha and Zero Run beat Wei Xiaoli with monthly sales of 16,017 vehicles and 12,525 vehicles respectively.

In fact, this is not the first time this year. In July, the sales volume of Nezha and Zero Run Month were equally pressing "Wei Xiaoli". In order to further pursue victory, recently, the news of IPO in Hong Kong came from Zero Run.

On September 20th, Zero Run Auto announced that it would offer shares from September 20th to September 23rd. The number of shares sold worldwide was 130,819,100, the number of shares sold internationally was 117,737,100, and the number of shares sold in Hong Kong was 13,082,000, with 10% sold in Hong Kong, 90% sold internationally, and up to 15% over-allotment. The par value is RMB 1 yuan per H share, and the highest offering price is HK$ 62 per share, which is expected to be no less than HK$ 48 per share.

At the same time, the expected release time of Zero Run is 9: 00 a.m. on Thursday, September 29th, and H shares will be bought and sold for every 100 shares with the trading code of 9863. This also means that after Wei Lai, Tucki and Ideality, Zero Run Auto took the lead in winning the fourth IPO ticket of the new car-making force.

Why are the new forces making cars eager for IPO?

In September, 2018, Weilai Automobile, a new vehicle-making force, was officially listed on the NYSE, which sounded the first bell of China New Energy Vehicle NYSE, and was also the first stock of new vehicle-making force. For a time, IPO is almost the dream of every new car-making force.

In fact, three months before Zero Run announced its IPO, Weimar Automobile, which is also the second echelon of the new car-making force, also submitted a prospectus to the Hong Kong Stock Exchange. At that time, some insiders predicted that Weimar Automobile would be listed and traded in the third quarter if all goes well, but at present, the listing process of Weimar Automobile has obviously lagged behind Zero Run Automobile.

Then, why are the new forces making cars eager for IPO?

In fact, the reason is simple, lack of money. How expensive it is to build a car. I believe everyone knows that throwing tens of billions into it may not necessarily produce a car. At one time, CCTV criticized Baiteng by name and burned 8.4 billion financing funds, but even a car was not built. Li Bin, CEO of Weilai Automobile, once said that if there is no 20 billion, don’t build a car; He Xiaopeng also shouted after Xpeng Motors completed the A+ round of financing, "In the past, I thought that 10 billion was too exaggerated to watch others build cars, but now I think that 20 billion is not enough."

As a heavy asset business, there is no doubt that cars burn money. In addition to the technical barriers that the car itself has to pass, financing wars and burning money and blood transfusion are the only ways for new car makers.

Under the new round of capital turmoil, whether it can be listed has become a watershed for the new car camp. In recent years, new car-making enterprises have successfully landed in the capital market, and even achieved "double-board" listing, which has been given a high valuation by the market. This not only stimulates the listing desire of other car-making enterprises, but also intensifies the industry competition.

Can the zero run of IPO in Hong Kong lead successfully?

I still remember that in 2021, at the launch conference of the Zero Run Car 2.0 strategy, Zhu Jiangming shouted the slogans of "surpassing Tesla in three years", "pushing eight new cars in four years" and "selling 800,000 vehicles in 2025", and it is necessary to realize the overtaking and leading of Tesla in intelligent driving technology.

As a corporate slogan, it is not a problem to increase the team’s sense of unity and inspire everyone to work hard. It is only three years to surpass Tesla. Is this possible? I’m afraid Zhu Jiangming has no bottom in his heart.

It is hard to say whether it can surpass Tesla, but the sales of zero-running cars have indeed surpassed "Wei Xiaoli", and the recent momentum is really fierce.

From July to August this year, the sales volume of zero-running cars exceeded 10,000 for two consecutive months, with 12,044 vehicles and 12,525 vehicles respectively. From January to August, a total of 76,556 vehicles were delivered by zero-run vehicles, which is one of the fastest-growing enterprises in the sales of new car-making forces, and has now been firmly in the lineup of the first echelon.

Sales are increasing, but profit is still a problem.

In 2019, 2020 and 2021, the revenue of zero-running cars was 116.9 million yuan, 631.3 million yuan and 3.132 billion yuan respectively, while the operating losses were 730 million yuan, 870 million yuan and 2.868 billion yuan respectively. The losses during the year were 900 million yuan, 1.1 billion yuan and 2.846 billion yuan respectively.

The loss in three years was 4.846 billion yuan. According to the prospectus, the company’s net loss in the first quarter of this year was 1.042 billion yuan. That is to say, from 2019 to the first quarter of this year, the zero-running car has accumulated losses of more than 5.8 billion yuan. The more you sell, the more you lose.

From the perspective of gross profit margin, from 2019 to 2021, the gross profit margin of zero-running cars was -95.7%, -50.6% and -44.3% respectively. Although the gross profit margin is increasing year by year, the gap is still large compared with "Wei Xiaoli".

Therefore, the actual situation of the seemingly scenic zero-running car is not optimistic, and it will be listed as soon as possible or the only chance to get a break.

Of course, even if it is successfully listed, Zero Run still cannot escape the market competition. From the product point of view, at present, there are three models of zero-run cars, namely coupe zero-run S01, mini-car zero-run T03 and medium-sized SUV zero-run C11. Although it is positioned as a mid-to high-end market with a price range of 100,000-300,000 yuan, its retail T03, which focuses on the low-end market, has become the main sales force. However, the profit margin brought by mini-cars is extremely limited.

Nowadays, the price of raw materials has skyrocketed, which makes the advantages of mini-cars no longer obvious, and ultimately affects the sales and profits of car companies. Not only zero-run cars, but also Weimar cars, which have been wandering in the low-end market, are also facing difficulties.

Of course, Zero Run is also trying to change the current product layout. It is mentioned in the prospectus that by the end of 2025, Zero Run plans to launch eight new models, including three cars, four SUV models and one MPV model, to expand its product matrix. And this requires a lot of financial support, so IPO has become the quickest way.

At present, the competition in the new energy automobile industry is becoming increasingly fierce. Traditional car companies, new forces and internet companies have joined the army of car makers. Specifically, BYD’s sales are far ahead; Although the sales volume of "Wei Xiaoli" is not good this year, its layout is complete and its advantages are still there. Although the zero-run car took the lead in becoming the fourth listed new force in China, there are still too many unknowns to achieve the lead.

　　Sichuan Online News (Reporter Deng Tongtong) There is such a mobile phone software that claims to be able to shop at half price, including charging the phone bill. Do you believe such a good thing?

　　Recently, Xiao Li, a college student in Chengdu, complained about an APP called "Half-price Group" through the online "Ask Politics Sichuan" platform in Sichuan. He spent two times "69 yuan" on the platform to recharge two different accounts. One account was "exchanged" for a phone card worth 100 yuan, and the other account was "exchanged" for a shopping fee in 69 yuan. Through the platform, the cash returned varied from 1 to 3 3 yuan every day, which 69 yuan could have received in full, but it was waiting for the process. — On August 7th, the half-price group suddenly revised the agreement, saying that "the shopping money below 100 yuan will no longer enjoy cashback", and Xiao Li felt cheated. (Original post link: http://ly.scol.com.cn/thread? tid=2757692)

　　Two people buy at half price, only one person gets the goods. Netizen: The routine is too deep.

　　Xiao Li became a half-price group user by accident. At school, she often asked a senior sister to help charge the phone bill. Every time she charged 100 yuan, it was always a few yuan cheaper, and the number of times she charged it was more and more familiar. "I thought that senior sister had any internal channels, but later I found out that she recharged her mobile phone through an APP called half-price group."

　　Under the introduction of the senior sister, Xiao Li became a user of the half-price group. "The rule is this. In name, I used 69 yuan to charge 100 yuan’s phone bill, but in fact, I asked to use two accounts to recharge 69 yuan on the platform at the same time. One account got a phone bill recharge card worth 100, and the other account got a platform shopping fee from 69 yuan." Xiao Li explained that all the platform shopping money in 69 yuan will eventually be returned to users, ranging from 1 to 3 yuan every day, and the specific amount will be allocated according to the operating conditions of the platform on that day.

　　In the face of such a huge profit, Xiao Li did not hesitate at all. "I thought that 69 yuan would eventually return it slowly anyway, and the amount was not much." She charged herself and her family for two months, spent hundreds of dollars, logged into the APP every day, activated her account and got cash back for shopping.

　　The good times didn’t last long. In the second week of August, Xiao Li found that there was an abnormality when logging in the account to withdraw the shopping money. After several days of trying, it didn’t improve. After many twists and turns, it was discovered that the platform had released an announcement on the modification of the agreement on August 7: the shopping money below 100 yuan no longer enjoyed cash subsidies, but it did not affect consumption. "I immediately tried to communicate with the customer service, but the other party said that the shopping money can be used for shopping in the platform mall." Xiao Li immediately entered the mall to browse, only to find that there were only more than ten kinds of goods, and the prices were all higher than the market price, and some goods were even as expensive as 10 times. "A catty of rice in 20 yuan, five noodles for 88 yuan, is simply ‘ Rob money ’ 。”

　　"When I became a half-price group user, the other party promised to return all the shopping money. If I don’t return it now, isn’t it equivalent to forcibly occupying the user’s funds?" Xiao Li is a little angry. "My platform shopping money is not much, only 200 yuan, but as a student, it is still very painful." She hopes to get justice through "asking politics in Sichuan".

　　Consumers have invested more than 10,000 yuan and dare not complain. They are worried that the platform will close the money.

　　Open the half-price group APP, advertising words "You want, we will pay half the money ‘ Purchase ’ "Suddenly appeared, become a member can enjoy half-price benefits? The answer may not be satisfactory, because in addition to Xiao Li, there are still many "traps".

　　In May this year, Mr. Shi registered two accounts in the half-price group, and often recharged through one account, and the effect of recharging half-price was achieved by cashback of one account. On August 7, after the rules of the half-price group were changed, the accumulated 129 yuan in Mr. Shi’s two accounts could not be withdrawn.

　　Netizen "Winona" revealed that some people around us have invested 10,000 yuan to buy a fuel card, which has been "set" at present. "The rules of APP describe the shopping money equivalent to RMB as a bonus, which is actually forcing consumers to buy at a high price in the name of half price." She believes that it is unreasonable and illegal to modify the rules without authorization. "The customer service said that the goods in the mall are new every Monday, Wednesday and Friday, but after observing for one week, it was found that the products in Tonggong were only two or three weeks old.

　　Netizen "Mei Geni" said that there are not a few users who have invested 10,000 yuan, and some people have invested more than 300,000 yuan at most. She said that some users who have invested a lot of money don’t want to make a big deal out of it. They are worried that after the report, the company will have problems, and they will not get a penny back. "Because the user agreement stipulates that due to force majeure factors such as laws, regulations and policy changes in any country, the platform will be closed down, and the withdrawal will be terminated immediately. If the user’s shopping money is not withdrawn and consumed, we will not bear any legal responsibility."

　　Xinhua News Agency, Xi ‘an, May 26th Question: Re-explore Bailuyuan Folk Village: Why is "online celebrity Town" "Handsome for Three Seconds"?

　　Xinhua News Agency "Xinhua Viewpoint" reporters Jiang Chenrong and Li Yanan

　　Recently, a "Death List of Characteristic Towns in China" was widely circulated on the Internet, and Bailuyuan Folk Culture Village was among them. This once "online celebrity Town" declined rapidly in recent years, with shops closed and tourists hard to find.

　　In May 2016, Bailuyuan Folk Culture Village, which claimed to have invested more than 300 million yuan and covered an area of 1,200 mu, opened in Lantian County, Shaanxi Province, and became the "top stream" in the tourism market in Xi ‘an that year with the attitude of "overnight success", with the daily reception of tourists reaching 150,000.

　　Now, when the reporter walked into Bailuyuan Folk Culture Village again, this closed folk culture village was basically deserted, all the merchants closed down, construction waste piled up in the roadway, and the park was overgrown with weeds.

　　From "red overnight" to "handsome for three seconds", the lessons of Bailuyuan Folk Culture Village are worth pondering.

　　The former "online celebrity" scenic spot is now overgrown with weeds.

　　The Bailuyuan Folk Culture Village Project is invested and operated by Shaanxi Weishui Cultural Industry Investment Co., Ltd. In the scenic area, five or six rows of brick bungalows and other facilities are built according to the characteristics of Guanzhong dwellings and villages, which are used to open folk snack bars, non-legacy workshops, tea culture squares and so on.

　　Under the blessing of "White Deer Original Fever", the White Deer Original Folk Culture Village, which is only 30 kilometers away from the main city of Xi ‘an, was very popular when it opened. According to public information, it ushered in 120,000 passengers on the opening day; During the 2017 New Year, the number of tourists received daily reached 150,000. On holidays, due to the large passenger flow, there are even long traffic jams around the scenic spot.

　　However, the good times did not last long. A teahouse operator in the folk culture village said in an interview that in the first year, when the business was at its best, there were 22 employees in the teahouse, including three cashiers alone. But in the second year, the passenger flow decreased obviously, and the business was far less than that in the first year. "This place is a selling point to eat, and it is not necessarily delicious elsewhere. People don’t want to come once or twice." The operator said.

　　In 2019, according to the statistics of Bailuyuan Management Committee in Lantian County, Bailuyuan Folk Culture Village has less than 1,000 tourists every day, and many businesses are closed down. In August 2019, Bailuyuan Folk Culture Village was closed.

　　The reporter visited recently, and the former "online celebrity Town" has been basically ruined, some buildings have been demolished, and the whole folk village is almost empty.

　　According to the staff of Bailuyuan Management Committee in Lantian County, the investment of 350 million yuan in Bailuyuan Folk Culture Village, which was previously rumored on the Internet, was calculated according to the original planning of the third phase. After the investment of 108 million yuan in the first phase, the operators did not see the situation well and did not continue to invest.

　　The staff of Lantian County Natural Resources and Planning Bureau said that Bailuyuan Folk Culture Village has been transferred to Xi ‘an Lancheng Ideal Town Construction Management Co., Ltd.. The initial planning of the new owner is to build a high-end kangyang cluster on the original site of Bailuyuan Folk Culture Village based on the excellent local natural environment. However, because the land and space planning of Lantian County and the overall planning of Bailuyuan in Xi ‘an are in the process of preparation, the project is currently in a state of suspension.

　　There are many problems behind the popularity.

　　Why does a "top flow" scenic spot say that it will die if it dies?

　　The first "hard injury" is illegal land use. In December 2016, a number of projects, including Bailuyuan Folk Culture Village, were notified at the relevant law enforcement supervision and inspection warning interview held by the Shaanxi Provincial Government due to unauthorized illegal land occupation. The staff of Lantian County Natural Resources and Planning Bureau said that the 498 mu of land planned by Bailuyuan Folk Culture Village was built without approval. After being notified, the local land department dismantled some illegal construction projects, and then in 2017 and 2020, 321 mu of land was approved, and the rest of the land procedures were being processed.

　　Secondly, there is a lack of planning and homogeneity. With the IP craze of "Bailuyuan", in just two years, six cultural tourism projects, including Bailuyuan Folk Culture Village, Bailuyuan Film and Television City, Bailucang and Bailuyuan Landscape Agriculture Park, have gathered on Bailuyuan, which is only over 200 square kilometers, excluding other similar rural tourism projects.

　　The cluster of homogeneous projects is inseparable from the blind investment promotion and lack of planning guidance by the local government. Zhang Yan, a researcher at Shaanxi Academy of Social Sciences, said, "How can so many tourism projects be carried on a small white deer plain? This in itself has formed intra-regional competition and dispersed passenger flow, and many cultural tourism projects are doomed to survive. "

　　In the future operation, the commercialization is serious and the connotation is hollow. Many tourists said that Bailuyuan Folk Culture Village "won’t go again after going once", because there are some tourism products that can be seen everywhere except Guanzhong snacks, and there is nothing new.

　　Experts said that the Bailuyuan Folk Culture Village can’t see Guanzhong culture and local folk customs, which can’t meet the needs of tourists to "pin their homesickness" and is engaged in the commercial operation of quick success and instant benefit.

　　Cui Ning, chief planner of Shaanxi Tourism Design Institute, said: "In recent years, there has been an upsurge of cultural tourism construction relying on folk customs and folk customs in various places, and the idea is very simple — — Build an antique street and someone will come naturally. But this is actually ‘ Pat your head ’ Did not consider what the connotation of the project is and where the innovation points to attract passengers are. "

　　The failure to balance the distribution of interests with merchants and villagers during the implementation of the project is also an important reason for the rapid decline of folk villages.

　　The land occupied by Bailuyuan Folk Culture Village originally belonged to Tianpo Village, Ancun Town, Lantian County. The villagers here told reporters that some villagers did not agree with the initial land lease and subsequent land acquisition. Due to land occupation and compensation, villagers have repeatedly clashed with folk village operators.

　　"After the completion of the folk village, the shops in the park are not allowed to be rented by our local villagers, but are rented to foreigners, and only a few villagers apply for jobs such as cleaning." Another villager in Tianpo Village said.

　　A villager told reporters that there are 10 people in his family. In 2020, he received more than 600,000 yuan in compensation for land acquisition, but the land at home is now less than one point. He and several villagers have repeatedly reported to the petition department of Lantian County, "Our appeal is to either return our land or we will refund the compensation; Either hand out the monthly living expenses in 200 yuan promised to the elderly over 60 at the time of land acquisition — — I am 64 years old this year and have never received it once. "

　　In this regard, Ancun Village cadres said that the building of Bailuyuan Folk Culture Village was mainly built on the villagers’ old homestead, and the land acquisition involved less than 430 villagers in two groups of Tianpo Village. After the land acquisition, the per capita cultivated land was less than 1 point, so 200 yuan’s land-lost subsidy was paid to the elderly over 60 every month. At present, the plan has been reported to the county and is under study.

　　The construction of characteristic towns needs both "form" and "soul"

　　Tourism experts said that in recent years, "cultural tourism fever" has arisen, and many places are keen on attracting cultural tourism projects and creating landscapes everywhere. Many projects do not respect the laws of the market and industry, and they are launched vigorously, and they are miserable and miserable.

　　"Tourism planning must comprehensively consider the resource endowment in the region and provide scientific guidance for tourism projects." Zhang Yan said, "Good planning must rely on qualified and experienced experts and institutions. After the planning is completed, we must ensure that it is truly implemented."

　　Secondly, we must highlight the "characteristics" and closely combine the construction of scenic spots with local culture.

　　"Not all places can be landscaped, not just building an antique street or a scenic spot." Zhang Yan said, "The natural landscape environment and profound cultural accumulation are the best destinations for cultural tourism projects."

　　Cui Ning said that the development of characteristic towns should follow the laws of the market, and it should come naturally. It is also necessary to differentiate positioning and emphasize one town and one characteristic.

　　Experts in the industry say that to build a characteristic town, we should have a long-term vision and the boldness to make it a "century-old project" to avoid quick success and excessive commercialization. Many successful characteristic towns at home and abroad have been over a hundred years, and their experience is mainly not to follow the trend and spend money, but to rely on patience and creativity, building one brick and one tile, cultivating one grass and one tree.

　　Experts reminded that the construction of characteristic towns must focus on both "form" and "soul", and effectively combine the construction of characteristic towns with rural revitalization; Industrial development should set up some mechanisms to protect the interests of villagers, so that local people can really benefit from the development of characteristic towns.

"I finally experienced the feeling of crying for others’ love when I was chasing the ancient Xianxia drama." "Two-way going and two-way paying between Lu Li and Liu Shao, when the love is deep, it is so sweet that it makes people go to the top, and it hurts people in minutes." "The rhythm flies, and the plot is all effective." "The special effects are beautiful, the score is magnificent, the martial arts movements are smooth, the actors have high values and the acting skills are online" … The beautiful romantic drama "Moon Song" produced by iQiyi, jointly produced by Yide Culture and Creativity, produced by iQiyi Artist Studio, directed by Kin-lun Lam and starring Vin and LULU is being broadcasted in iQiyi. The play is adapted from the original novel "Running to the Moon" by shu ke, the author of Jinjiang Literature City. It tells the story that Liu Shao, a young girl, changed her life’s fate for the joy of being with a mysterious person for three days. Since then, after suffering, they have experienced joys and sorrows together and guarded the whole life.

Starting with the emotional drama of "double hair with knives and sweets", Yuegexing constructs a Xianxia world in which Xianju, the human world and the demon world complement each other, shows the unique aesthetic style of Xianxia in the East, and depicts the spiritual core of chivalrous fairy bones and great love in the world. After the broadcast of the drama, the popularity index and topic degree have been rising all the way, and by the time of publication, the whole network has been searched for 777+, and topics such as "abuse of monthly songs" and "reversal of monthly songs" have become the focus of audience discussion. During the broadcast period, iQiyi’s broadcast heat broke 8000+, and many times it won the data platforms such as Cat’s Eye, Lighthouse, Guduo, Yunhe, V age and Blue Eagle to play the Sun Crown and Zhou Crown.

It is worth mentioning that, as the only Xianxia drama in the same period, Yuegexing was influenced by the World Cup’s eye-catching at the beginning of its broadcast, and did not occupy too many opportunities in the market. However, with the light and compact narrative, superb performances by actors, romantic and aesthetic visual effects and the ingenious polishing of the content quality by the producers, this Xian Xia drama with no head IP and no flow of stars successfully stood out in the drama market at the end of the year, winning praise from female audiences and expanding to a wider audience circle. It also proves from one side that the underlying logic of today’s drama industry has quietly changed: content production is going to be IP-oriented, traffic-oriented, and content is king. Innovative and high-quality "small but beautiful" dramas such as "Song of the Moon" will gain a broader market space.

From "spreading sugar" to "feeding blades"

Multi-line CP triggered a drama chase boom.

Emotional drama has always been the highlight of the theme of Xian Xia. The multi-line CP in Yue Ge Xing provides different love samples, among which the biggest attraction is undoubtedly the romantic love between the hero Lu Li and the heroine Liu Shao. The drama abandons the common love jogging routines of similar dramas, such as trying to figure out each other and pulling. At the beginning, it uses a hero to save the beauty and "fishing for the moon" to quickly make the hero and heroine collide with the spark of love in a straightforward way. At this stage, Lu Li and Liu Shao went through the tests of "spiritual fire test" and "taking the imperial grass" from mutual love to mutual love, and interacted with each other to make the audience find a long-lost novelty of eating sugar.

If the first few episodes were still tell it to the judge’s mode of growing up with Liu Shao, then with the sacrifice of Lu Li, Luo Ge mercilessly abused Liu Shao on the line, and the painting style of this drama changed suddenly, giving the audience a big "knife". In the new chapter of Xianju, Lu Li, who returned from the incarnation of Luoge, forgot the memory of Liu Shao. The former "little wolf dog" turned into an abstinence straight man, indifferent to Liu Shao’s "memory killing", and even took Liu Shao’s blood to make blood symbols. However, with the memories of past lives gradually awakened, he had a special feeling for Liu Shao, and the ambiguous push and pull of "knife and sugar" was staged between them, and the drama-chasing experience intertwined with sweetness and abuse made the audience want to stop.

In addition to the tangled love between the man and the woman, the emotional drama of the supporting role in the play is also worth savoring. After entering the Xianju chapter, the emotional lines between the "little princess" Luo Ning, who is in opposition, and the demon teenager A Fujun, Shang Yurong and the elder sister Zhuo Qiuxian gradually became clear, and various modes CP met the needs of different audiences for sugar. Luoge’s sister Luoning is pure and kind, while Afujun is black and ambitious. Their feelings are like a seesaw, which satisfies the audience’s expectation of sadomasochism. Shang Yurong and the elder sister Zhuo Qiuxian are a dandy and a cool one, but they love each other but can’t say it. A pair with a sense of contrast attracts the audience’s attention.

For a long time, "Love in Ancient Costume" has been the hardest hit by the routinization of the plot, while "Moon Songs" has successfully attracted the attention of the audience with various "anti-routinization" people and plots. For example, in recent years, Xianxia dramas generally set the main plot in the fairy world, while in "Moon Songs", the male and female hosts met each other in the world, and then gradually came into contact with the fairy family, and changed their identities and fought side by side in the process of clarifying their own responsibilities and missions. The story setting and the growth trajectory of the characters in the transition from the human world to Xianju and Yaojing are more human than other Xianxia dramas, which is more in line with the audience’s cognition of "upgrading and fighting monsters".

The compact plot is also a highlight of "Yue Ge Xing" which is different from other Xianxia dramas. Some viewers even shouted, "The original Xianxia drama can be played without double speed." For example, Liu Shao’s family met with great difficulties, met a male master, and went away to learn art. The plot was explained clearly in only one episode, but in only half an episode, Liu Shao learned the unique skill of "streamer chop". In addition to the handling of these details, the emotional progression of the hero and heroine is also advancing rapidly. From the sweetness of acquaintance and love to the subsequent abuse, the audience can gain rich emotional experiences and see the growth and destiny of the characters in several episodes.

At the same time, in the handling of the plot structure, Yue Ge Xing has also achieved "anti-routine", and many characters have their own points of view, but they have not deviated from the main plot. For example, in the process from mortal to immortal, Lu Li not only shows the process of knowing, knowing and falling in love with the hostess, but also depicts the wonderful plots such as recognizing the teacher and sister, cutting off the robe, arguing with the master, breaking up, etc. The structure of the main line and the sub-line is complete, coordinated and distinct, giving the audience a viewing experience of brushing copies while doing the main line task. In the film and television drama market of anti-water injection and anti-routine, this experiment of "Yue Ge Xing" is undoubtedly successful.

Characters are the core of a drama series. The reason why the play can quickly break the circle is also due to people’s "standing". Many characters in the play are very plump and have growth curves. For the first time, Vin challenged one person to decorate the four corners, namely, a demon hunter with a mysterious life story, a fairy song, a god in the moonlight and a mysterious man. Lively, intelligent, chivalrous and detached, contrary to Luo Ge’s calm, tranquil and immortal character, the huge characters have also made many viewers "into the pit". Liu Shao, played by LULU, is witty and clever. She is a woman who dares to love and hate and never gives in to her fate. She has experienced the growth process of human and fairy residence, with the self-consciousness of modern women, which makes the characters more arc-light. Luo Ning, played by Keiko Zheng He, is simple and lively and lovely, but she can stay awake in the face of right and wrong. Ah Fu Jun, played by Riley, is a general who sends a message to the aquarium. He is both good and evil. Although his personality is a little extreme, he has great love for his people. In addition, the role images such as the graceful gentleman-like Hao Na and the infatuated Bai Feng are very distinct.

The visual effect of oriental aesthetics is shocking.

Polishing high-quality content with craftsman spirit

The exquisite service and visual effects of Yue Ge Xing are also well received by the audience. Mysterious and dreamy demon world, bustling human world, misty fairyland … "Song of the Moon" creates a strong visual impact with unique oriental aesthetics, and promotes the spirit of Chinese aesthetics.

In terms of visual presentation, the drama combines real-life art with special effects to form a romantic, aesthetic and dreamy Xianxia style. In the play, a large number of rich colors such as light pink, lavender and sky blue are used to create the romantic atmosphere of Xianju, and with the change of shades and bright starlight, the beauty of Xianxia drama is fully displayed. In terms of architecture, the drama abandons the western elements such as nebula and constellation, which are commonly used in Xianxia drama in the past, and adopts the concept of simplicity and Zen, placing Xianju Zhong Hua Palace between mountains and rivers, which is more in line with the traditional concept of China people relying on mountains and rivers. In addition, the scenes such as the Four Seasons Monument and the Temple of Heaven are extremely implicit in oriental culture. In the play, imaginative images such as "Di Cao", "Three-legged Sunflower", "Lingzhi Collection", "Dancing Tree", "Bone Erosion" and "Four Seasons Monument" also brought a strong sense of wonder to the audience.

The service way of Yue Ge Xing follows the aesthetic line of national style. The main characters’ clothing accessories in the play are mainly designed with simple lines, and the simple and elegant design and the flying clothes complement each other with the fairy spirit of the characters. The dress of the characters will also change when they are in different worlds and identities. For example, the king of the demon world, Gui, is fierce and sinister, and she is quite shrewd. Her black dress represents darkness. In contrast, the semi-demon Lu Sheng is a good and evil character. Although he is also dressed in black, he is less evil and more heroic.

There are many finishing touches in the play that highlight the oriental aesthetics, such as the unique gesture of paying homage to the immortals in Xianju, which is a tribute to the traditional oriental etiquette; The flute, piano and other musical instruments that appeared in the play also created a rich classical atmosphere. Some viewers commented, "The artistic style of" Song of the Moon "has opened up a brand-new imagination space for the creation of Xian Xia drama, and provided the audience with a shocking viewing experience. The beauty is like a dream and it is a real visual enjoyment."

Song of the Moon also returned to the "righteousness" of the traditional Xianxia drama. The play not only depicts the touching "little love" of men and women, but also shows the "great love" of their home country. The hero and heroine have great righteousness and shoulder the burden of the world. They not only protect their loved ones, but also have compassion and care for the people.

With a knife and sugar, a lot of twists and turns, and aesthetic online, the threshold for watching drama is low, so it is deeply loved by female users in the sinking market of the third and fourth lines, and reaches a wider range of female groups horizontally. Cat’s eye data shows that the effective broadcast market share of the drama is 9.3%, the audience is 90% female audience aged 18-30, and the total public opinion is 390.8, which has a considerable sinking market share. In addition, the play has an eye-catching performance on short video platforms such as Tik Tok and social platforms such as Little Red Book.

With its gripping story, excellent production and unique cultural charm of China, Yue Ge Xing has been distributed to Korean, Vietnamese, Cambodian and other countries, and is deeply loved by overseas audiences. As a masterpiece of Xian Xia of the year, the drama polished high-quality content with the spirit of craftsman, and gained good market feedback, which once again demonstrated the creative purpose of "content is king" and brought positive enlightenment to the film and television drama industry.

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Autopilot has attracted much attention recently.

According to the Securities Times, before the US stock market closed on Monday, Morgan Stanley released a research report saying that Tesla was used.Dojo Supercomputer for Training Autopilot System of AutomobileMight make the companyThe market value has increased by as much as $500 billion.. According to the research report, Dojo supercomputer can open up a "new potential market" for Tesla. On this basis, analysts upgraded Tesla’s rating from "holding" to "over-matching" and raised the target price for the next 12 months from $250 to $400.

Institutional analysts pointed out that Tesla’s share price still has a large room for growth, and software and services have become Tesla’s biggest value drivers, which are truly realized."Soft and hard take all". In July this year, Musk said at the company’s earnings conference that Dojo had started production and was considering authorizing its FSD(Full Self-Drive) hardware and software to other car manufacturers.

As soon as the news came out, the US stock price of Tesla was the same day.Up 10.09%, closed at $273.58 per share, with a total market value of $868.3 billion, soaring nearly $80 billion a day (about RMB 580 billion).

Tesla news also blew the benefits to the A-share related concepts, which resonated with the recent news of intensive domestic autopilot policies, stimulating the sector to continue to rise.According to the Wind financial terminal, the Wind Driverless Index (884162) fluctuated and rose this year. After hitting an intraday high of nearly a year on July 12, it experienced a callback for nearly a month. It began to stabilize and rebound on August 28 and closed on September 12.The range rose by more than 12%.

(Source: Wind)

In terms of financial performance,A-share smart driving concept stocks generally reported good results in the first half of the year.Among the 38 smart driving concept stocks, 28 companies achieved profitability in the first half of the year, accounting for over 70%. Among them, the net profit of Baolong Technology, Guangting Information, Daotong Technology and Asia Pacific Shares doubled year-on-year; Huayu Automobile, Top Group and Desai Siwei are the top three in terms of profit scale.

CITICSThe research report pointed out that global resonance,The domestic smart driving market is welcoming three turning points.：

1) Technically:Tesla’s "BEV+Transformer+ Data Closed Loop" model began to get on the bus in 2023, making it possible to navigate the city without relying on high-precision maps;

2) Commercialization:It is expected that the urban navigation function of various car companies will be intensively implemented from Q4 in 2023, and some of them will no longer rely on high-precision maps, and the commercialization of FSD in North America and its entry into China are also expected to accelerate;

3) Policy:Recently, the L3 autopilot policy has been intensively implemented, and the follow-up is expected to continue to heat up. It is expected that the above three turning points are expected to be realized one after another from September to early next year, leading a new round of smart driving.

The policy has been intensively implemented, and the L3 level has been "accelerated"

Recently, policies have been intensively implemented, and many attempts have been made to develop test roads to promote the improvement of the autonomous driving market. The industrial chain is experiencing an important link of entering a high-level stage.

Cinda securitiesIt is pointed out that L3, as the key node of assisted driving towards automatic driving, is currentlyThe domestic industry is in an important stage of transition from L2 to L3.L3 stage representative functions such as high speed and NOA(Navigate On Autopilot) have gradually begun to land.

(Source: Cinda Securities)

Chuancai securitiesIt is pointed out that the assisted intelligent driving market in China is becoming more and more popular, and consumers’ awareness of this function is increasing. Under this background, the government has vigorously strengthened the integrated development of vehicles and Lu Yun. The auto-related sectors related to intelligent networking mainly include auto parts sectors such as chip sensors, and we are optimistic about the future incremental space of related sectors.

Domestic companies actively deploy high-level smart drivers, and large models are rapidly promoted.

1 Tesla leads, and the new forces of building cars actively follow up the big model data.

Under the application of Tesla’s "BEV+Transformer+ Data Closed Loop" model, the technical feature of Tesla FSD is to remove most radars, which provides technical feasibility for light mapping. Among them, BEV is a bird’s-eye view. After the 3D information is obtained by the sensing sensor, it is interacted and fused with each image feature through the multi-layer Transformer, and finally the BEV feature is obtained. Not only can the spatial information be supplemented, but also the static target can be processed more efficiently.

Under the guidance of Tesla’s trend of "light map" and "heavy perception"Many companies in China, such as Huawei, Tucki and LI, have also begun to explore getting rid of the pilot driving of high-precision maps and actively lay out the development of large models.

Guoxin SecuritiesIt is pointed out that the landing of large model is expected to effectively improve user stickiness, and the company’s investment willingness is expected to be strong.Drive the upstream and downstream of the car industry chain to fully benefit..

　(Source: Guosen Securities)

(2) The large model helps to reduce the cost, and the NOA market in urban areas can be expected.

(Source: Guosen Securities)

Guoxin SecuritiesIt is estimated that in 2025, the penetration rate of autonomous driving with urban assisted driving function will increase from the current 0.4% to 6%.In 2025, the domestic autonomous driving market with urban driving assistance function will be 51 billion yuan.. In the long run, the market scale will continue to increase with technological progress.

(Source: Guosen Securities)

(3) The landing of large model promotes the hardware reform of intelligent driving.

Dongguan securitiesIt is pointed out that with the continuous improvement of the penetration rate of intelligent driving, as an important execution system in the field of intelligent driving, brake-by-wire has entered a period of rapid growth. With the continuous iterative upgrade of product technology,Domestic brake by wireIt is expected to achieve a breakthrough on the new track.

(Source: Guosen Securities)

Institutional concern

1) vehicle-mounted high-speed communication:Dianlian Technology, Long Xun, Yutaiwei, Chuangyao Technology;

2) Relevant targets of domain control and localization of Horizon chip:Tianzhun Technology, Desai Siwei, Junsheng Electronics, Jingwei Hengrun;

3) Intelligent driving visual sensor:Lianchuang Electronics, Weir, Stevie, Gekewei, Jingfang Technology;

4)4D millimeter wave radar:Jingwei Hengrun, Weifu Hi-Tech, United Optoelectronics;

5) Lidar:Changguang Huaxin, Juguang Technology, Yongxin Optics.

1) Independent brand intelligent leading car enterprises:BYD, Changan Automobile, SAIC, Guangzhou Automobile Group, etc.

2) New forces in building cars:Xpeng Motors, LI, etc.

3) Global leader in new energy vehicles:Tesla

1) Decision-making level:Desai Siwei, Coboda, Junsheng Electronics;

2) Algorithm layer:Xpeng Motors;

three) executive layer:Bethel, baolong technology.

(Report source: Cinda Securities, Guosen Securities, Debon Securities, CITIC Securities, Dongguan Securities, Chuancai Securities)

(The information in this article does not constitute any investment advice. The published content comes from licensed securities institutions and does not represent the platform’s point of view. Investors are requested to make independent judgments and decisions. )

Source: Global Times

[Special correspondent of Global Times in Germany, Aoki, Special correspondent of Global Times, Li Jiayin] "This victory has eliminated some haze of the host of the 2024 European Championship." The Associated Press commented on the recent victory of the German men’s soccer team. On the 12th, the German team defeated the French team 2-1 in a friendly match, and goalkeeper Andrei Ter stegen said: "Now is the most difficult day for the team. We have proved that we can turn things around through victory. This victory has given us confidence." The "hardship" in stegen’s mouth not only refers to the fact that the team just lost its head coach, but also is an evaluation of the German football environment. "A victory and a tragedy were staged at the same time-the German national basketball team won the World Cup, and this achievement was sensational enough. But on the other hand, German men’s football coach Hans fleek left after being defeated by the Japanese team. " The evaluation of German "Daily Mirror" represents the views of mainstream German media, which has aroused public concern about the different fates of Germany’s "two big balls".

"Unbelievable shame"

The decision to fire fleek was widely welcomed, but the timing of the announcement by the German Football Association angered many people. According to the US "TA" website, German sports have recently gained a series of disappointing achievements-German men’s and women’s soccer teams failed to qualify for the World Cup group stage, and German track and field athletes failed to win medals at the Budapest World Championships. Against this background, the sensational victory of the men’s basketball team gave the German sports world a breathing space. However, the German Football Association also announced fleek’s class. Sports reporter Weinreich said: "For the German Football Association, this operation is an incredible shame. They should have announced it before the men’s basketball World Cup final, instead of distracting everyone when they celebrated winning the championship." Similar views are widely spread in the German public opinion field.

German men’s football coach Hans fleek, data map

As the host of the 2024 European Championship, German football is under great pressure. According to the website of Bavarian Football Factory in Germany, before the match against France, Gundogan admitted at a press conference that after learning that fleek was fired, the German team was in a mixed mood of sadness, frustration and disappointment. Fleek is always focused, active and energetic. Unfortunately, the German team failed to turn the advantages of the head coach into advantages. From the paper strength, Germany has a large number of outstanding talents, and most of the players play in the Champions League club. However, the team has never been able to solve the lineup problem-there is no suitable right striker and the defense line has been adjusted.

Constant adjustment and tossing became the "fuse" of fleek’s class. Fleek was successful in Bayern Munich. The formation of the team was very solid, and the best players were fixed in each position. Fleek made great efforts to establish effective communication with all the players and cultivate a united team culture together, so Bayern can keep winning. However, since he took over the German men’s soccer team, fleek’s working style has completely changed. He always seems to change his formation, adjust his tactics and try to use different players, making everything too complicated and the result is very bad.

"German virtue" was abandoned

After the failure of the FIFA World Cup Qatar 2022 group match in 2022, the German Kicker claimed that the failure of German football originated from all levels, from the Football Association to the head coach. "Deutsche Welle" website said that the German team has no real center, and the number of people in the defense line changes frequently. fleek’s coaching has been criticized by many people. Reporter Jonathan Harding even said that the German team is no longer an elite team. In his view, the head coach is responsible for the failure of the German team, but the structure of German football, especially the youth training, is even more fatal.

The German Football Association has caused a heated debate on the reform of youth football. In order to stimulate the interest of primary school students in playing football, the German Football Association introduced a new standard of relative points in primary school. Little players don’t need to pay too much attention to goals and victories, but emphasize personal development. Hans Joachim Watzck, vice chairman of the German Football Association and CEO of Dortmund Club, expressed clear opposition to this: "If you don’t try to fail at the age of eight or nine, you will never find the strength to win. The new youth training method is completely wrong, but these people are still discussing games without goals. " Matthias sammer, a former German international, said in an interview with Sü ddeutsche Zeitung: "German football has given up the traditional’ German virtue’, that is, players are strong and strive for victory with outstanding performance in the game."

The secret of victory of German men’s basketball team

Compared with the men’s soccer teams in fleek and Germany, the German men’s basketball team and its Canadian head coach Gordon Herbert have set a new benchmark. Matthaeus, a famous German football player, said: "Look at the unity of the German basketball team and their head coach with great personality. Herbert’s control over the team surprised me very much." The website "Deutsche Welle" said that the German men’s basketball team won the championship by defeating the United States in the semi-final and Serbia in the final, and achieved great achievements that were once unimaginable.

The last time the German men’s basketball team reached the semi-finals of the World Cup was back in 2002. After winning the silver medal in the European Championship in 2005, the German men’s basketball team fell into a trough. Fei Molin, a former German men’s basketball player, said: "In the past, teams in the Bundesliga always had foreign aid (mainly), which resulted in the loss of two generations of German players. Now, the club pays more attention to providing opportunities for young local players, which is one of the reasons why we now have an excellent national team. "

With youth training as a guarantee, the German men’s basketball team began to pay attention to the long-term and sustainable team building. In 2021, Herbert took office. Under his leadership, the German men’s basketball team won the bronze medal in the European Championship in 2022. Fei Molin said that the secret of the success of the German men’s basketball team is to give the coaches and players trust and keep the team continuous. Among the players who won the bronze medal in the European Championship with Herbert last year, nine have set foot on this year’s World Cup. Herbert believes: "Without commitment, you can’t achieve your goals. Everyone always talks about achieving your goals, but first and foremost, everyone needs dedication and sacrifice. All players have made such commitments."

In this Men’s Basketball World Cup, Schroeder became the deserved leader of the German team, and his role was similar to Nowitzki’s. If Schroeder is not in good shape, how will the German men’s basketball team respond? In the game against Latvia, Schroeder felt cold, and he admitted after the game that "this was his worst game." But the Wagner brothers, Oberster and Timan stepped forward to help the team get through.

Fei Molin said that this is our best national team. Based on the continuous growth of reserve talents, Fei Molin is no longer worried about the obvious decline of the German men’s basketball team in the future. However, it may be a good choice for the German men’s soccer team, which is in the "head coach’s empty window", to return to the first-team teams and emulate the German men’s basketball team.

As a commentator, Mr. Huang appeared on XXTV-5 in the early 1990s, and Huang and Liu and Zhang Sanjianke created the column of World Football, which made us look forward to every Monday when we were studying in Beijing. My last impression was that I co-hosted the 2002 Japan-Korea World Cup with Shen Bing in 2002.

Later, it is said that he joined the media and became the online celebrity of football. With his football level, he should be able to dominate one side, and entertainment football can flourish off the court. Should be blessed, although the age difference is not big, but after all, watching his program has a beard.

Another master’s corner, I really don’t know. I know it by chance because of a technical term of "protective response" That is, online celebrity, who wears sunglasses and bobs his head to catch and scold anyone on the Internet, is said to know the way and know the king better than the beautiful country and Sichuan.

Because of the big sunglasses, I knew that I had a football teenager. Frankly speaking, we are not football professionals. Although big sunglasses preached everywhere that he was engaged in youth training, we always felt that it was at best a football training class and an off-campus training class.

It seems that the relationship between the two is not bad, and they have been entertaining to death, and they are also connected to each other live. I don’t know about it recently, maybe Mr. Huang has seen through the scam; Perhaps the head of the new Football Association named the big sunglasses, and Mr. Huang wanted to raise his arms and shout for the sake of his inner conscience.

Mr. Huang finally decided that junior football is a performance class in online celebrity. Zhan Yan, it’s worse than us, and we also evaluate it as teaching and training.

Big sunglasses know the king, how can you stop? Come on, bully me, no way. Although we are not studying literature, we are studying inorganic materials. We’re not subtle. What do you think you came from? Leave that station, you’re nothing, and you’re a bitch.

Football in China, what is this situation? In a rural phrase, that is: dogs eat dog bones.

China football, when can you get clean and let a certain line really "do it"?

This time, I am optimistic about Mr. Huang, just because I follow my heart and my heart.

As the only country that has continued its 5,000-year civilization to this day, we have a glorious history. For thousands of years, countless sages have written magnificent historical scrolls with indomitable will and the spirit of exploration, leaving a well-known classic story. Since ancient times, there have been many legends in history. Their spirits are worth learning, and their historical stories make us memorable.

1. Eat your bread and taste your courage. It is a Chinese idiom, which originated from Historical Records of Goujian Family, King of Yue, in the Western Han Dynasty. The story of this historical figure tells the story of the defeat of the State of Yue by the State of Wu. Gou Jian, the king of Yue, was determined to take revenge. He used firewood as a sleeper and tried his gall before eating and sleeping, urging himself not to forget the humiliation and finally defeated the State of Wu after long-term preparation. This idiom was later used to describe people’s hard work and self-motivation.

2. Take care of the thatched cottage. Three Visits to the Cottage, also known as Three Visits to the Cottage, is an allusion from The History of the Three Kingdoms, Shu Zhi and Zhuge Liang Chuan. Liu Bei, who was stationed in a new field, heard from Xu Shu and Si Mahui that Zhuge Liang was very knowledgeable and talented, so he and Guan Yu and Zhang Fei took gifts to Wollongong in Longzhong to ask Zhuge Liang to come out to help him. I visited Zhuge Liang for help three times before, and then the situation of the three countries was divided. This is the classic story of "Visiting the Maolu" and the origin of this idiom.

The classic historical story of "Three Visits to Mao Lu" tells us that managers should be courteous and virtuous, know how to make good use of people, and you should put down your airs and talk calmly in the face of talents.

3. Grass boats borrow arrows. Borrowing an Arrow from a Grass Boat is a classic story of Battle of Red Cliffs in the Chinese classic Romance of the Three Kingdoms, and it is also one of the well-known classic historical stories. Zhou Yu deliberately proposed to borrow the arrow, but Zhuge Liang, who is witty, calmly said that "it only takes three days." Later, when the weather was right and the people were at peace, Zhuge Liang used Cao Cao’s suspicious character to lure the enemy with several straw boats and finally made great achievements by borrowing 100 thousand arrows.

The story of the Three Kingdoms tells us that if we want to fight a sure battle, we must make good preparations in advance and make good use of various conditions, so as to achieve our goals.

4. Horse racing in Tian Ji. The fable "Horse Racing in Tian Ji" must be familiar to everyone. It is a story of historical figures in China and then evolved into an idiom. During the Warring States Period, Qi Weiwang often raced with Tian Ji, the general of the State of Qi, and each of them chose three horses to race in three grades. However, Tian Ji always lost to Qi Weiwang in every race, and Tian Ji was very depressed. He told Sun Bin about the unhappiness caused by the failure of horse racing, and his friend Sun Bin gave him a trick to let Tian Ji compete with the inferior horse against the superior horse. The average horse is against the inferior horse, and as a result, it won two games in a row after the first big defeat. The horse is still the same horse, but it can turn defeat into victory by changing the order of appearance. After that, Tian Ji and Qi Weiwang told the story, and Sun Bin was appreciated by Qi Weiwang.

5. make up the number. The classic historical story "Overfill the Numbers" comes from "On Han Feizi’s Internal Storage" and was selected as a primary school Chinese textbook. It tells the story of a man in the ancient state of Qi, Mr. Nan Guo, who couldn’t play the flute, but got paid for nothing in a band that played the flute. Later, when Qi Xuanwang died, the King of Qi became a monarch and liked to listen to solo. As soon as Mr. Nan Guo heard it, he packed his bags and ran away overnight.

The enlightenment of this story is: fraud can’t stand the test of time, and it will eventually expose the clues; People who have no real skills can get away with it for a while before others know the truth, but the truth will come out one day.

6. Taoyuan became sworn. China’s famous classic historical story "Taoyuan Jieyi" is the first story in the Romance of the Three Kingdoms, and it is also a well-known historical story. It tells the story of three people with lofty ideals, Liu Bei, Guan Yu and Zhang Fei, who, in order to jointly do a great cause, were congenial to each other and chose a Taoyuan after Zhangfeizhuang, where they held a toast and made a vow to heaven, sharing weal and woe, sharing weal and woe, and jointly realizing their beautiful ideals in life. This is the famous "taoyuan sworn" in the romance of the three kingdoms.

7. Wu Song killed the tiger. Everyone must be familiar with the well-known classic story "Wu Song Beats the Tiger". This historical story of China tells the story of Wu Song, a Liangshan hero, who went home to visit his brother. He passed through Jingyanggang and ignored the advice of the restaurant. He went up the mountain in a drunken mood and didn’t know there was a tiger until he saw the notice on the temple gate. He hesitated a little, but still crustily skin of head on the post.

I found a big bluestone because of the attack of alcoholism. I lay down on my back and was about to fall asleep when I saw a tiger coming. After several fights, the tiger’s prestige gradually decreased, and finally I was beaten to death by Wu Song. After this incident, Wu Song gained great fame.

8. Be loyal to the country. Loyalty to serve the country is the allusion of China historical figure Yue Fei, a national hero who resisted gold in the Southern Song Dynasty. After studying martial arts hard as a teenager, Yue Fei decided to go to the battlefield to kill the enemy and serve the country. In order to encourage her son, Yue Fei’s mother tattooed the four characters "loyal to serve the country" on her back. Yue Fei, mindful of his mother’s teachings, went to the front line of the battle against the 8 Jin Army, and repeatedly made meritorious deeds and became a general who frightened the enemy. Now loyalty to the country is used to describe meticulous loyalty, serving the motherland and sacrificing everything for the country.

9. Establish a tree as a letter. Standing a tree as a letter is an event that happened in the capital of Qin during the Warring States Period. It tells that in order to promote the reform, Shang Yang ordered a 30-foot-long wood to be erected outside the south gate of the capital, and made a promise in public: who can move this wood to the north gate will be rewarded with twelve taels. But all the people didn’t believe it. Only when the reward was raised to fifty gold did a strong man move the wood to the north gate. Shang Yang rewarded him with fifty gold as promised. Shang Yang’s move won people’s trust in Shang Yang, and Shang Yang’s next reform was soon popularized in Qin State.

10. Dig the wall for light. Digging into the wall to steal light is an idiom evolved from a fable story. It comes from Miscellanies of Xijing. It mainly tells that Kuang Heng, a young boy, is very studious. Because of his poor family, he has to work during the day, and only at night can he see it, but his poor family can’t afford the oil for lighting. So Kuang Heng dug a hole in the wall to attract the light from his neighbor, so that the light can shine on books. That’s how he studied hard. Later, he became a scholar of the Western Han Dynasty.

Moral of this idiom: Hardship is only a temporary experience, and the knowledge gained after experiencing these hardships is the precious and long-term wealth of life.