＂Happy Spring Festival-Walking New Year’s Eve＂ The old Chinese brand is fragrant in Los Angeles.
On February 8, in Los Angeles, the chef prepared traditional Chinese dim sum "snowballing", "Aiwowo", "pea yellow" and "red bean cake". Xinhua News Agency reporter Mars photo
Xinhua News Agency, Los Angeles, February 9th Newsletter: "Happy Spring Festival — — Walking New Year’s Eve is fragrant in Los Angeles.
Xinhua News Agency reporter Gao Shan
The cold dishes with exquisite composition present a "full moon with flowers", the roast duck slices with exquisite knives bloom like "Peony in the Prosperous Age", and the fish-flavored shrimp balls with bright red juice are a metaphor for "lucky strike".
"Red Bull Dedicates Ruins", "happy ever after" and "Colorful and Vegetarian", the exquisite Chinese dishes full of Chinese New Year greetings are mouth-watering, and the Chinese and English introductions by the host made the Chinese and American guests present appreciate the profoundness of Chinese food culture.
On the evening of the 8th, "Happy Spring Festival — — Walking New Year’s Eve is fragrant in Lixuan Restaurant in downtown Los Angeles, USA. After more than 10 years’ comprehensive and continuous promotion, "Happy Spring Festival" has become a flagship project in China’s foreign cultural work and an important platform to show Chinese culture to the world. And "Happy Spring Festival — — Walking New Year’s Eve is one of the highlights.
Zhuang Zhizhe, Deputy Consul General of the Consulate General of China in Los Angeles, said in his speech that this famous Chinese food cultural promotion brand "walked" to Los Angeles for the first time, which was a good opportunity for the people of Los Angeles to appreciate the charm of Chinese food.
He said that Chinese food has a long history and is profound, which is an important part of China culture. People of different countries and nationalities can not only enrich the types of catering and improve their living standards, but also communicate their feelings and increase mutual understanding and friendship through the exchange of catering culture.
Wang Zhibin, president of the Chinese Restaurant Association of the United States, said that the "Walking New Year’s Eve" came to Los Angeles to present high-level China catering to the American people, and the spread of Chinese catering culture overseas was a reflection of China’s growing soft power. He believes that American people’s awareness of Chinese food is gradually increasing, and besides the traditional Chinese community, China catering enterprises should be more brave in exploring the market of mainstream American society.
Quanjude and master chef from Donglaishun, the "Time-honored Chinese Brand" enterprises who participated in the event, showed the audience cooking skills such as hemp fiber, cucumber and masked swordsmanship. Lamian Noodles, the dragon beard, was as thin as hair, and approached with a lighter, instantly showing a magical scene of burning in case of fire. The guests were amazed by the superb skills of China chefs.
The "Shengshi Peony" roast duck will push the New Year’s Eve activities to a climax. The roast duck technician in Quanjude shaped the roast duck slices as peony in full bloom, which bloomed brilliantly on the dinner table of the New Year’s Eve, implying that it was a prosperous time and blossoming with wealth, reflecting the ingenuity of chef China and the unique charm of Chinese food culture.
Zeng Xin, the leader of Quanjude team, said that China catering is facing challenges such as cultural differences in the process of entering the international market, and the recognition of China’s national catering brands in other countries still needs to be improved. In the process of Chinese food going overseas, we should not only maintain the inheritance of characteristics, but also pay attention to adapting to local habits. How to improve standardized control and maintain the stability of quality is an important issue for Chinese food to go out.
Mary Sanders, head of the convention and tourism bureau in Beverly Hills, California, who attended the event, praised Chinese food. She said that the New Year’s Eve is an important celebration for Chinese to welcome the New Year, and the "Walking New Year’s Eve" presents authentic China cuisine to the people of Los Angeles. "I have been to China many times and I like Chinese food very much. My favorite is Beijing roast duck!"