1905 movie network news On November 13th, the long-awaited latest masterpiece of Xú Zhēng’s comedies was announced again. In the preview of "A Train Embarrassing", Xú Zhēng accidentally set foot on the K3 train to Russia with his mother, and there were a lot of troubles in the carriages, not only the telephone bombing of Yolanda, but also the "desperate soul asking questions" from his mother. In addition to humor, he quickly wrote the "double-sided tape" type of family embarrassment of Xú Zhēng’s role.

As the "God of Medicine", the third work of the "Jiong" series reopened. Apart from the comic texture of Xú Zhēng’s signature, Lost in Russia presents a different dimension of conception, adding more elements to the classic comedy, and family of origin and the thinking of family relations are quietly integrated into it. In the Spring Festival schedule, Lost in Russia not only wants the audience to laugh around, but also intends to promote inner softness and reconciliation, so that the audience can watch a movie that reunites their hearts in the most reunion schedule. The film will be released on New Year’s Day in 2020.

Xú Zhēng meets the dilemma of "double-sided tape" and Lost in Russia digs into family comedies.

In the preview of "A Train Stopping" edition, with the music of Swan Lake by Russian composer Tchaikovsky, a typical Chinese mother and son come into view every day. Xú Zhēng on the work phone keeps welcoming her mother for food feeding, and the picture is humorous and full of contrast. My mother took the lead, but before she appeared, she asked a series of questions. In just a few lines, she threw out heavy questions such as "giving birth" and "mother-in-law-daughter relationship".

Xu Yiwan, a nearly middle-aged man, is still stretched like a "child" in front of his mother. On the one hand, being a son, and on the other hand, being a husband, Xú Zhēng’s "double-sided tape" dilemma surfaced. Yolanda, the special star of the previous exposure, had a fierce dispute with Xú Zhēng on the phone, which was full of gunpowder. Under the "heavy pressure", Xú Zhēng on the train issued "I want to escape! I want to wander the world! " The cry, coupled with the thrilling scene of climbing the top of the train on a snowy night, is particularly expected. Will a wrong way be an escape to let your soul go?

Xú Zhēng has his own understanding and thinking about the family relationship among many family of origin, and it is his consistent creative choice to show it through comic story conflicts. Xú Zhēng thinks that the controlled family atmosphere often has a deeper reason: "I think it comes entirely from the way of treating each other in family of origin, which is a single model. I haven’t studied myself, so I can only learn from my parents.

If you love someone, you should care about each other like this. But the results are often unsatisfactory. Even Xú Zhēng, who is good at integrating humanistic care into his works, still thinks that it is difficult for movies to achieve 100% healing. But even if the film provides the audience with a sense of substitution, it still has its meaning. "I hope that after watching the movie, the audience can feel a deep and unbreakable family relationship between mother and child through the movie. In the very deep bottom of my heart, dig out the soft moment that everyone once had. "

The journey of upgrading and healing is really Lost in Russia, which resonates with all the creative staff.

In addition to the overall upgrade of characters, stories and productions, the remarkable characteristics of this trip are more manifested in the deepening of emotional and psychological levels. Xú Zhēng said: "The journey is not to visit a country, meet some external adventures, and then be embarrassed. We are going to do a business from a person; Later, I wanted to see my first love and achieve my wish; Then to the protagonist, he found an improvement in his relationship with his mother throughout the journey. "

The story setting of the film Lost in Russia is full of classic comedy style, and at the same time, it has the thinking based on the current society. A combination of a middle-aged man and a paranoid mother, a six-day and six-night train adventure, and a dramatic plot of full character design collision, it is difficult to ignore the fierce conflict between generations and the care that is ashamed to say during the fantastic and exotic journey. "After their relationship was gradually repaired, they finally returned to the place where they started, and each of them grew." There is no rigid value output, and Xú Zhēng thinks that each mode of affection has its own balance, and this embarrassing journey is only about the repair and introspection of affection, so put it down and start again.

It is reported that Lost in Russia’s script was written quickly. After the idea was finalized, Xú Zhēng and the screenwriter team completed the basic story creation in just five days. Such a rare writing speed stems from the endless inspiration of all creators in real life and their strong resonance with the theme. Immediately after the story was finished, Xú Zhēng personally experienced a K3 train with his creative team. According to the real experience, he gave feedback to the script itself again, and then he went through two closed-door revisions.

Everyone has started a long-standing mother-child relationship since the day they were born. The little things that have been getting along with each other in the long years, and today’s generations of hope, have become vivid and full story materials accumulated over time. The "Jiong" series, which is well-known for its road comedies, has therefore taken on a new texture, embarked on the road with its own problems, and solved its own difficulties elsewhere.

The film will be released nationwide on the first day of New Year’s Day in 2020.

As a pioneer of Huawei’s smart car, Huawei Zhijie S7 has successfully completed a major OTA upgrade and introduced the highly anticipated HUAWEI ADS 3.0 advanced intelligent driving system. This upgrade not only consolidated the leading position of Zhijie S7 in the field of intelligent driving, but also brought unprecedented driving experience to users, fully demonstrating the technical strength of HarmonyOS Zhixing.

HUAWEI ADS 3.0 system has realized the deep understanding and accurate prediction of complex traffic scenes by comprehensively upgrading the end-to-end network architecture. Whether facing pedestrians, vehicles or various traffic signs, Zhijie S7 can handle it with ease, showing excellent intelligent driving performance. The introduction of this system makes the driving experience of Zhijie S7 more humanized, so that users can feel the infinite charm of intelligent technology in every trip.

Since its listing, Zhijie S7 has won wide acclaim from young users for its excellent driving performance and leading wisdom experience. In the third-party NPS survey, Zhijie S7 ranked first in the industry with significant advantages and became a model of smart cars in the minds of young users. The upgrade of HUAWEI ADS 3.0 will undoubtedly add another fire to the intelligent driving advantage of Zhijie S7, making it more brilliant in the field of intelligent driving.

The brand-new Urban Intelligent Driving Navigation Assistant (City NCA) is a highlight of this upgrade. When dealing with complex scenes such as intersection traffic and city navigation lane change, Zhijie S7 has more accurate road information recognition ability and greatly improved driving consistency. At the same time, the decision-making is more decisive and the game is more human-like, which makes the success rate of lane change significantly improved under dense traffic. When encountering bumpy roads, Zhijie S7 can also intelligently slow down to ensure the comfort and safety of driving and bring users a more pleasant driving experience.

In terms of smart parking, Zhijie S7 has also been intimately optimized. The new custom left/right function allows users to choose the appropriate parking mode according to their own parking environment and car habits. This function is especially practical when the parking space is narrow or the nearby vehicles are close, which makes it more convenient for passengers to get on and off, and further enhances the user’s car experience.

Security has always been the focus of intellectual S7. In this upgrade, the forward anti-collision function has been further strengthened, which not only supports the stopping of pedestrians and two-wheeled vehicles, but also can predict and slow down the pedestrians and two-wheeled vehicles in an oblique way in advance, effectively avoiding collisions. At the same time, the forward anti-collision function has also been upgraded to support the vehicles occupying the road to cross the dotted line to avoid obstacles, and the backward anti-collision has also added the ability to identify common obstacles such as cones and water horses, providing users with more comprehensive safety protection.

In order to improve the convenience of users, ADS APP has also been fully optimized. The new intelligent driving service panel allows users to check their intelligent driving mileage and make personalized settings at any time. The trip summary page shows all kinds of information in the process of intelligent driving in detail, including automatic crossing, automatic lane change, etc., so that users can understand their intelligent driving performance more comprehensively and further enhance the user’s car experience.

This heavy upgrade of Zhijie S7 not only achieved a leap forward in technology, but also enabled users to continue to enjoy Huawei’s latest intelligent scientific and technological achievements. The concept of smart car, which is always new, has been perfectly interpreted in the intellectual world S7. In the future, Zhijie S7 will continue to bring more excellent driving enjoyment to young users with its leading wisdom and excellent handling experience. At the same time, its stylish appearance and oversized cockpit space will continue to hit the pain points of young consumers and become the first choice for young people to buy cars.

On March 27, the domestic futures market rapeseed oil futures prices continued to decline.

On the same day, the main contract of rapeseed oil futures opened at 8220.00 yuan/ton.

During the session, the contract price fluctuated at a low level.

As of the noon close, the main contract for rapeseed oil reached a maximum of 8222.00 yuan, falling to 8062.00 yuan, a decrease of 2.77%.

At present, the rapeseed oil market is volatile downward, and the disk performance is weak.

SDIC Essence Futures analysis shows that rapeseed prices on the outside market have generally declined, with seed prices among the top decliners.

After the rebound of oilseeds, farmers’ sales increased, and the demand for disk hedging increased.

Night oil plate, vegetable oil continued to decline.

This week, domestic oil inventories are still increasing, and the relative weakness is expected to continue.

After the profit of imported rapeseed crushing improved, the number of new rapeseed buyers increased.

The direct import of vegetable oil remains high, which may still face inventory pressure in the second quarter.

This makes it difficult to widen the price difference between vegetable oil and other oils.

In terms of cuisine strategy, it is recommended to wait and see before the US farmers report.

Shenyin Wanguo Futures analysis said that global soybean production is abundant.

Domestic soybean oil and vegetable oil supplies are abundant, and the global pattern of oil liberalization is difficult to change.

The main fluctuation range of soybean oil is 7000-8000, the fluctuation range of palm oil is 7000-8400, and the fluctuation range of vegetable oil is 7500-8500.

Dayetsu Futures said that oil prices were volatile.

The domestic fundamentals are loose, and the domestic oil supply trend is increasing.

The US bean warehouse-to-sales ratio remains around 5%, and the supply is tight.

The 23/24 USDA Brazilian soybean production reduction is basically finalized, but the overall supply in South America is relatively loose.

The stock pressure of horse brown decreases, and the warehouse reduction supports the price.

Weak demand and the season of rising production dampened growth.

Domestic oil fundamentals are neutral, and import inventories are stable.

Rapeseed oil OI2405:7900-8500 High throw and low suction.

Welcome to the Autohome Dongguan preferential promotion channel, bringing you the latest car market information. At present, the high-profile luxury SUV models are undergoing large-scale promotions, bringing real car purchase benefits to consumers in Dongguan area. It is understood that car buyers can enjoy a cash discount of up to 30,000 yuan, making this model with a starting price of 375,000 yuan more attractive. Friends who want to seize the opportunity of this price reduction, be sure to click the "Check Car Price" button in the quotation form to get the highest discount and add surprises to your car purchase journey.

The exterior design of the Lexus RX is full of elegance and power. The front face features the family’s iconic spindle-shaped air intake grille, and the unique design makes people recognize its identity at a glance. The streamlined body lines outline a strong sense of movement, and the delicate waist line complements the roof arc, giving the vehicle a modern and dynamic visual effect. The overall style reflects the usual luxury aesthetic of Lexus, while taking into account power and detail, bringing the driver a strong driving desire and driving pleasure.

The Lexus RX attracts the eye with its elegant body design and delicate side lines. The body size reaches 4890mm*1920mm*1695mm, and the wheelbase is 2850mm, showing a spacious and coordinated ratio. Its front and rear tires are 235/60 R19, and the delicate rim design not only enhances the vehicle’s sense of mobility, but also provides a solid foundation for driving stability. The careful construction of these details makes the RX visually dynamic and stable, fully reflecting its perfect blend of luxury and performance.

The interior design of Lexus RX is famous for its exquisite and luxurious, with elegant lines and exquisite craftsmanship to create a comfortable riding environment for passengers. The steering wheel is made of leather, which not only feels delicate to the touch, but also supports electric up and down + front and rear adjustment, which is convenient for drivers to adjust the driving position according to needs. The 9.8-inch central control screen stands in the center of the instrument panel, with advanced automatic speech recognition control system, integrated multimedia, navigation, telephone and air conditioning functions, easy to operate and full of technology.

In terms of seats, both the main and passenger seats are made of imitation leather, providing good touch and support. The seat configuration is rich, and the main and auxiliary seats are equipped with front and rear adjustment, backrest adjustment, high and low adjustment and waist support functions to ensure the comfort of long-distance driving. The second row of seats also supports backrest adjustment to meet the needs of different passengers. Moreover, the rear seats support proportional reclining, and the space utilization is more flexible, which is convenient for loading various items. Overall, the interior design of the Lexus RX is both practical and luxurious, bringing a very high riding experience to the driver and passengers.

The Lexus RX is equipped with a 2.5L displacement four-cylinder engine with a maximum power of 139 kilowatts and a maximum torque of 241 Nm, providing a stable power output. This engine, combined with the E-CVT continuously variable transmission, allows the vehicle to ensure smooth acceleration and efficient energy efficiency during driving.

Summarizing the owner’s evaluation, the Lexus RX has won his deep admiration with its unique front face design and high recognition. The through light strip at the rear and the streamlined body make the vehicle visually show an extraordinary aura, whether it is at a friend’s party or in daily driving, it can make the vehicle the focus. It can be said that the RX has undoubtedly become a pride in the owner’s heart with its careful design and elegant appearance.

On April 25, 2018, the new Hongqi H5 was officially launched at the Beijing Auto Show, priced 14.98-19 5,800;

As a Chinese high-end brand B-class car, Hongqi H5 has the advantages of fashionable and dynamic shape, strong intelligence system, extreme safety, strong power and excellent handling;

With the ultimate products and the ultimate service, the Hongqi brand will strive to meet consumers’ pursuit of "wonderful travel, beautiful life".

Finally waiting for you!

On April 25, 2018, the Hongqi H5, a B-class luxury sedan built by China FAW Group, was launched at the Beijing Auto Show! Olympic champion Wu Dajing also made an appearance at the press conference, becoming the first owner of the Hongqi H5!

Zhilian Royal Mobile Edition 195,800 yuan;

Zhilian Enjoy Dynamic Edition 185,800 yuan;

Zhilian Yundong Edition 175,800 yuan;

Zhilian Smart Edition 165,800 yuan;

The movable version is 149,800 yuan.

The red flag of the new era is a different red flag. As the first Chinese high-end brand B-class car, the Hongqi H5 will shape the new pattern of the B-class car market with its strong strength of beauty and materials.

On the day of the launch of the Hongqi H5, Xu Liuping, chairperson of China FAW Group Co., Ltd., said: "At present, we Hongqi people are adhering to this concept and spirit, insisting on pioneering and innovating, striving for excellence, and striving to create Chinese-style new noble and exquisite products and services. I firmly believe that in the near future, we will have more achievements and surprises to share with you. Please wait and see and enjoy the products and services of Xinhongqi to the fullest."

As the first owner of the Hongqi H5, Wu Dajing said: "Seeing the Hongqi H5 today can be said to have a bright feeling. In the past, in my impression, the Hongqi was luxurious, noble and atmospheric, but it was also more traditional, serious and heavy, but I didn’t expect the design of the Hongqi H5 to be so young, fashionable and down-to-earth."

Stunning appearance, excellent interior, Hongqi H5 shows off

As a benchmark for high-end B-class cars of "sharp and new", China FAW has given the Hongqi H5 an absolutely high-value appearance and excellent interior. The Hongqi H5 is stylish and dynamic in shape, whether it is a family-style straight waterfall air intake grille, eagle-wing LED headlights, a lean back-style tail design, or an intelligent and simple interior, all of which fully conform to and highlight the aesthetic propositions of the younger generation.

In terms of interior materials, workmanship, and other details, the Hongqi H5 also exhibits a very high standard.

For example, the center console adopts North American imported white bolt wood solid wood trim with tough texture and fine and clear texture. The seats are made of Australian imported bull leather, using full-grain technology, and have undergone fine stitching and punching. The whole car is also equipped with 11-speaker BOSE audio, which makes for a wonderful audio experience in the palace.

The R & D team of Hongqi H5 also pursues the ultimate in terms of interior refinement and luxury perception quality. The whole car has carried out more than 1,100 fine and benign optimizations. For example, the center console knob of Hongqi H5 adopts a pineapple pattern chamfer design that requires extremely high detail processing technology. In addition, in many details such as the top light, the instrument panel pointer, the sewing process of the seat, and the adjustment of the softness and hardness of the seat, Hongqi H5 has buried "easter eggs" for users.

Powerful intelligent control brings a new era of intelligent experience

The new Hongqi H5 also has powerful intelligent control technology: including mobile phone remote control, night smart headlights, two-color ambient lights, automatic parking, fully intelligent voice assistant, and interesting and rich entertainment social interconnection systems such as "want to listen", "want to chat", "bullet comment", "red envelope", etc., to bring users the ultimate comfortable experience.

Never compromise on safety! Create top-level safety and excellent driving control

The Hongqi H5 is equipped with a 1.8T turbocharged engine, and the chassis has been precisely adjusted to provide consumers with a smooth driving experience.

All good things require safety escort. Hongqi H5 is equipped with Bosch 9.3 generation ESP system, AEB active braking system, IHC intelligent headlights, BLIS blind spot monitoring system and ACC adaptive cruise system and other all-round active and passive safety protection.

The channel makes rapid progress and presents the ultimate service

As an important part of the new Hongqi strategy, a sound channel is one of the key factors for the development of the Hongqi brand. The first batch of 62 Hongqi experience centers was fully completed and opened along with the listing of Hongqi H5. The "Hongqi Tmall Flagship Store" and Hongqi Cloud Store were also opened at the same time, opening an innovative market model that combines online and offline of the Hongqi brand. In addition, in 2018, more than 100 Hongqi experience centers will be completed, and by 2020, this number will become 170.

With the Hongqi Experience Center as the carrier, the Hongqi brand provides consumers with "Hongqi Heart Service" covering the entire vehicle cycle. Hongqi H5 owners will enjoy three super services of "Lifetime Free Warranty", "Lifetime Free Rescue" and "Lifetime Free Pickup and Delivery", which are the first in the industry. You can also enjoy the "+ 1 Used Car Value Preservation Plan". In addition, in the future, Hongqi owners will also enjoy the ultimate travel services such as Hongqi VIP lounges at large airports and high-speed rail stations across the country.

The new strategy is gradually implemented, and the red flag accelerates the road to revitalization

All the excitement comes from FAW’s firm belief in building Hongqi into "China’s first and world-famous new noble brand". With the launch of the new Hongqi H5, Hongqi not only brings consumers a higher quality product experience, but also accelerates the further implementation of the new Hongqi brand strategy. At the same time, FAW will also play its role as a leader in Chinese auto companies, lead Chinese brands as a whole, and create a new era for China’s auto industry!

Regarding the Hongqi brand:

The Hongqi brand is a high-end sedan brand under China FAW, which is directly operated by the headquarters of China FAW Group.

For the Chinese, Hongqi is not only a famous car brand, but also a deep feeling and sacred memory. For FAW people, Hongqi is a strong responsibility and historical mission. In 1958, the Hongqi brand car was born. Since then, Hongqi has become a state vehicle for national leaders and major national events. In the 1960s and 1970s, Hongqi cars became a flag of China’s automobile industry. After the reform and opening up, Hongqi continued to undertake the heavy responsibility of "national car" while beginning to continuously impact in the direction of marketization and commercialization. On January 8, 2018, China FAW released the new Hongqi brand strategy.

Regarding the brand strategy of Xinhongqi:

New Hongqi Brand Concept: Chinese New Noble Exquisite

New Hongqi will highlight the concepts of "new nobility", "new delicacy" and "new feelings", and deeply integrate Chinese traditional excellent culture with world advanced culture, modern fashion design, cutting-edge science and technology, and fine emotional experience to create excellent products and services.

? New Hongqi Target customers: Chinese-style new noble people

? Xinhongqi’s strategic goal: to build Xinhongqi into a "new noble brand" that is "China’s first and world-famous", to meet consumers’ pursuit of "better life and wonderful travel" in the new era, and to shoulder the important task of a strong Chinese automobile industry entrusted by history.

? New Hongqi product series: The New Hongqi family will include four series of products: L, S, H, and Q.

L series, the new noble red flag supreme car; S series, the new noble red flag coupe; H series, the new noble red flag mainstream car; Q series, the new noble red flag business vehicle.

?

Today, #Guan Zhibin’s facial hand second-degree burns #rushed to Weibo’s trending topic list.

Guan Zhibin, born in the Philippines on December 30, 1980, graduated from the Hong Kong Institute of Science and Technology. He is an actor and singer in Hong Kong, China. He is an artist under Emperor Entertainment, along with Gillian, Ah Sa, Joey Yung, Nicholas Tse and William Chan.

Last night, Guan Zhibin posted on his personal social media account about his burn experience. He said it happened two weeks ago: "A home accident, a Gas leak, a careless ignition, in exchange for second-degree burns to my face and hands."

"After the accident, I was lucky to do something that saved me," said Guan Zhibin. He kept washing his face with cold water, and when he came back to his senses, he found that his hair and eyebrows were charred, and his face and lips were red and swollen.

He said he was at a loss and terrified: "I only remember that my heart was beating very fast, and it took me five minutes to call a car to the hospital."

The next day, Guan Zhibin could only wear gloves to attend the event, and canceled the next week’s work and Cai Zhuoyan’s birthday party. Fortunately, except for the eyebrows that have not fully grown back, they have basically fully recovered! Finally, Guan Zhibin expressed his gratitude to the people who took care of him, and also mentioned: "I also wanted to release photos of the burn, but after thinking about it, I still don’t want to scare you."

Photos of the treatment period were also posted at the end of the article.

Many netizens said that "everyone should pay attention to gas use and fire safety". Others suggested: "Families that use gas or gas can prepare a carbon monoxide alarm, and in the event of a leak, they can detect and take measures in time."

What should I do after a burn?

Microblogging big V @Dr. Xu Chao, popularized the correct treatment methods for burns and scalds: flushing, taking off, soaking, covering, and sending.

There were many folk methods for treating burns and scalds. Some people used a piece of ice to directly apply ice to the wound to cool the skin; some people applied toothpaste, soy sauce, wind oil essence, etc.; some people directly used needles to prick small scalded blisters…

Here I want to tell you seriously that these practices are all unscientific. Not only will they not relieve symptoms, but they may also have the opposite effect of exacerbating the pain.

The newly burned tissue will still suffer continuous damage (continuous physical attack) even after being separated from the heat source, and needs to be cooled and dissipated, otherwise it will burn the deep skin. The temperature of the ice cube is too low, and applying it directly to the burned skin will cause the wound to worsen.

No matter whether it is toothpaste, soy sauce or wind oil essence, these things cannot cool down, and applying them will only hinder the heat of the wound. And direct puncture can easily lead to wound infection.

For untreated wounds, bandaging and covering can affect wound recovery.

The correct treatment method is: flushing, removing, soaking, covering, and sending.

1. Flushing: Keep away from the heating source after burning or scalding, you can flush with tap water, not ice water, at least 10 minutes, preferably more than half an hour;

2. Take off: Be careful to take off the clothes on the burned and scalded area to expose the wound. If there are clothes stuck to the scalded or burned part, you can cut off the clothes with scissors and other tools. Do not forcibly peel off the clothes to avoid secondary injury, or go directly to the hospital;

3. Soaking: After rinsing and removing surface clothes and other things, you can soak the injured part in cold water for about 30 minutes. It should be noted here that the cold water soaked is cold water relative to room temperature, do not use ice water with ice cubes;

4. Cover: If blisters appear in burns, rinse and cover with clean gauze or towel to reduce pollution and keep the wound clean;

5. Send: Take to the hospital.

First-degree burns are treated with ointment, and the skin will repair itself quickly. But second-degree and third-degree burns need to be sent to the hospital immediately, especially if third-degree burns occur, they should be covered with clean gauze, and no drugs should be applied. They should be sent to the hospital quickly for medical treatment. Because if the scald reaches a certain extent, improper treatment can easily cause the wound to become infected and leave scars.

According to the Metropolitan Express

　　On June 6, the Six Walnuts 2023 National Dealer Conference with the theme of "Marketing Upgrade · Brand Evergreen" was held in Tianjin. Many industry experts and national dealer representatives gathered together to discuss the development trends of cutting-edge industries. During the meeting, Six Walnuts released their future development strategies and marketing strategy deployment in the peak season of the Mid-Autumn Festival. With the attitude of gathering their peers, they sounded the horn of a comprehensive offensive to face the peak season of the Mid-Autumn Festival.

　　Experts point out that opportunities and challenges coexist. Six walnuts, as an industry-renowned 10 billion brand, continue to practice the principle of win-win for manufacturers, self-innovation and positive change. With the recovery of the market, they will be able to write a new chapter of high-quality development.

　　Phenomenal to sustainable redness, six walnuts achieve a century-old brand

　　Fan Zhaolin, general manager of Yangyuan Beverage, attended and addressed the conference. Industry experts such as Hua Shan, founder of Hua and Hua, professor Liu Chunxiong of Zhengzhou University, founder of New Marketing, and Lin Feng, chairperson of Jundu Consulting, shared cutting-edge views of the industry as guests.

　　After 26 years of wind and rain, Yangyuan and distributors joined hands to turn Six Walnuts from a large single product focusing on "mass nutrition" to the "category king" of walnut brain-boosting drinks, and created a commendable sales legend in the history of Chinese beverages. At this conference, Six Walnuts officially proposed the long-term development strategy of "100-year Yangyuan". Fan Zhaolin, general manager of Yangyuan Beverage, delivered a keynote speech on "Defining the end game and achieving 100-year Yangyuan". In the future, we will redefine the end game, continue to invest, and create a super category king. Through the comprehensive upgrade of products, brands, and marketing, combined with the competitive advantages of enterprises, we will continue to increase market sales and achieve brand evergreen.

　　In the history of the development of the fast-moving consumer goods industry, there have been many strong brands, but it is rare to see a century-old brand. The road to a century-old brand of Six Walnuts is not achieved overnight, let alone "born by luck". Hua Shan, the founder of Hua Yu Hua, said that rooted in the cultural mother, becoming the mother and strengthening the mother can build an evergreen foundation. The cultural mother of Six Walnuts comes from the deep-rooted walnut brain-building culture. Walnut brain-building is a traditional culture that has been passed down for thousands of years. In the future, often drinking six more walnuts with the brain will have at least a thousand years of vitality.

　　At the conference, Hua Shan started from the culture of "walnut brain" and interpreted the underlying logic of the "six walnut culture matrix" through super sign theory. He believes that the accumulation of "thousand-year traditional culture" is the emotional resonance and cultural resonance between brands and consumers in the depths of their hearts, awakening consumers’ potential cognition and health awareness, and injecting a steady stream of driving force into the six walnut brands in the future.

　　There are also experts from the nutrition industry who have deep resonance with this. Zheng Yulong, a member of the Chinese Nutrition Society and a national first-level nutritionist, answered the efficacy value of walnuts in a video, confirming from both nutrition and experimental research that walnuts can not only strengthen the brain, but also regulate blood lipids, antioxidants, anti-aging and other multiple nutritional effects. For walnut milk developed from walnuts, Zheng Yulong said that it is easier to drink and is also conducive to human absorption. Zheng Yulong recommended that you take six walnuts as a daily must-drink, providing a reasonable and feasible support for six walnuts to change from "optional consumption" to "daily rigid demand consumption".

　　If an enterprise wants to achieve brand longevity, brand power and product power are essential. It is necessary to have a "long-term clear strategy" from the brand, as well as the "value and quality" from the product being accepted by consumers. It is necessary to continuously advance the product power and brand power to step into the new opportunities under the industry change. Only then will such an enterprise be recognized by consumers in the market competition and enter the ranks of the evergreen brand.

　　Adapt to the era of consumer sovereignty, upgrade channel power and resource power, and deeply empower peak season sales

　　The core competitiveness of an enterprise is an ecological one. In addition to brand power and product power, channel power, organizational power, and resource power are also essential. The marketing model is a combination of the three forces.

　　China’s consumer market has fully entered the "consumer sovereignty era" from the "channel era". In today’s era of absolute dominance of independent consumption, FMCG brands can only maximize their satisfaction with consumer demand by constantly upgrading their marketing models. Six Walnuts’ in-depth distribution model has achieved brilliant and legendary results in the FMCG market. However, in the face of market changes in consumer demand diversification and channel fragmentation, Six Walnuts has actively responded and upgraded its marketing model to the two cores of "global in-depth distribution + full chain C-end operation". It is realizing the transformation of Six Walnuts from "gift consumption" to "daily rigid demand".

　　In this regard, the founder of New Marketing, Professor Liu Chunxiong of Zhengzhou University, gave high praise. He said that "Six Walnuts will increase the promotion of" BC integration "on the basis of doing a good job in the" large circulation "of traditional channels, relying on the whole population product matrix of Six Walnuts, which is of epoch-making significance." He predicted that Six Walnuts can achieve in-depth communication with consumers through the traditional model + BC integration, and actively change and have the courage to break through in the next step of market competition. In the future, marketing upgrades will surely be achieved and market brilliance will be created again.

　　For the marketing model of "full-chain C-end operation", Lin Feng, chairperson of Beijing Jundu Consulting Company and CEO of Chain One Chain Network Technology, also made an in-depth interpretation. He said that in reconstructing the global full-chain marketing model in the era of consumer sovereignty, Yangyuan Beverage relies on six walnut 2430 series products to carry out C-end operation, launch a marketing model upgrade strategy, lay out the new era consumer market, and complete the C-end operation transition from "focusing on large circulation" to "global deep distribution". New breakthroughs will surely occur.

　　At the end of the conference, in order to face the Mid-Autumn Festival peak season market, Six Walnuts officially announced the "Mid-Autumn Festival Peak Season Marketing Strategy Deployment", which brought more detailed tactics to dealers in terms of marketing, channels, products, services, etc., to complete the brand’s all-round consolidation and implement the actions.

　　Industry experts believe that as the "industrial wind vane" of the plant protein industry, Six Walnuts deeply understand that development requires long-term approach, patience in terms of time length, strategy in terms of pattern height, and focus in terms of industry depth. The successful holding of the Six Walnuts 2023 dealer conference has allowed everyone to see its ability and confidence, original intention and persistence, which means that Six Walnuts will open a new chapter of cohesion, co-construction and sharing, and will surely usher in a better win-win situation for manufacturers in the future.

From the quiescence of domestic soda since the 1990s to the current decades, the domestic soda industry has recovered under the trend of national tide and diversified consumption. As a rising star, the big kiln beverage has built a framework for the healthy development of enterprises with the underlying logic of products, policies and innovation after the explosion. If enterprises want to reach the hearts of consumers, they cannot do without the participation of distributors, and if they want to develop for a long time, they need more peers in order to create greater value.

Product attraction logic

Some people have done a survey of the attributes that young people pay most attention to when buying soda, and the top two are taste and cost performance, which is the direction of the big kiln beverage. The big kiln beverage production equipment adopts automatic control low temperature preservation process, uses secondary reverse osmosis equipment to sterilize and filter the production water, and adds real materials to lay a good foundation for the unique taste of the big kiln soda. At the same time, the big kiln soda takes the ultimate cost-effective route, and the price of 520ml soda is comparable to that of other brands 300ml. Choose a larger bottle at a similar price, and the sincerity of the big kiln hits the hearts of consumers.

Excellent products have captured the minds of consumers and attracted many dealers to join. Some industry insiders have calculated that the price of large kiln soda to dealers is very affordable, and it is more cost-effective to give it to the end point. The profit of a single box is very high. With the double blessing of products and prices, the enthusiasm of agents is self-evident.

Logic up the ante

In recent years, every time I walk into a roadside barbecue restaurant or hot pot restaurant, I believe I can always see the big kiln soda in the refrigerator of the store. According to previously announced data, nearly 80% of consumers buy big kiln soda from restaurants, which is evident in the proportion of channels. Of course, if the best product ignores the dealer, there is a greater risk that the dealer will still ignore it.

According to the official website of Big Kiln and the official account of "Big Kiln Beverage", Big Kiln has many favorable policies for dealers. On the one hand, Big Kiln evaluates partners through the "four-dimensional evaluation system". On the other hand, Big Kiln greatly reduces the risk of dealers through the trial agency period. In addition, Big Kiln also provides 1V1 assistance to dealers. In terms of policy formulation, it will customize sales policies according to different market layouts. It will not take the road of big pot rice and one-size-fits-all, and will not let dealers fall into a situation of going it alone.

sustainable development logic

For domestic soda companies, the most important thing at the moment may be how to capture the personalized needs of young consumers, innovate from products to marketing models, and quickly open up the market.

After the explosion of 520ml single products, Dayao did not become complacent, but continued to create trendy drinks, and innovated new products including "Dayao Lixiang", "Chayuanxiang Juice Gas Tea", "Fun Sparkling Soda Sparkling Water", "Saibei Spring", "Xiaoyao Fruit Steam", "Dayao Rice Companion", "Dayao Sour Plum Soup" and other flavors. Dayao also upgraded the product packaging, making the product name more prominent, the layout more concise, and more able to attract consumers’ attention. In fact, the innovative taste and the social attributes brought by the packaging design are conducive to generating topics and promoting a new round of brand development.

Big kiln in 2023 also contract renewal spokesperson Wu Jing, through the huge flow of Wu Jing, the two complementary tonality, can make big kiln cover more target groups, so as to get more recognition. Has established more than 1 million retail end points covering the country, more than 1600 dealers.

In the past two years, some disappearing soda brands have returned, and new brands are also growing rapidly. Most brands are exploring long-term development paths. Those who gain the way are more helpful, and those who lose the way are less helpful. The kiln has its own unique advantages and can create continuous increasing value for dealers. If it tells a "win-win" story, it will naturally be more recognized by the market.

Image source: Dayao official

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