There are many bright spots in the performance market, showing the cultural soft power of ＂Golden Week＂

　　According to the data monitoring of China Performance Industry Association, from September 29th to October 6th, there were 44,237 commercial performances nationwide, up by 227.68% compared with last year’s 11th holiday and 48.95% compared with 2019. The box office revenue was 2.005 billion yuan, an increase of 322.14% compared with last year and an increase of 82.60% compared with 2019; The number of visitors was 11,803,500, an increase of 261.83% compared with last year and an increase of 61.06% compared with 2019 & hellip; … Just past the Mid-Autumn National Day holiday, the performance market was wonderful and hot, showing the cultural soft power of the "Golden Week".

　　Behind the data growth is the two-way rush of "performance" and "view". The constantly refreshed data and the performances with rave reviews show the recovery of the performance market and the increasing demand for culture and entertainment. During the Mid-Autumn Festival and the National Day holiday, the demand for culture and leisure is released, and more and more people attach importance to cultural experience. At the same time, new formats, new models and new supplies are constantly emerging in the performance market. Music festivals, concerts, dramas, songs and dances, children’s dramas, talk shows … … A good performance attracts a large audience, and a good audience inspires a better performance to fully meet the different needs of different groups. Both supply and demand have made concerted efforts to jointly achieve a booming performance market.

　　There are many bright spots in the performance market, which also promotes the mutual help between "Wen" and "Lv". Cultural tourism consumption is an effective way to expand domestic demand and an important carrier to meet the people’s needs for a better life. In this year’s Mid-Autumn Festival National Day holiday business performance report card, the performance of tourism performing arts performances is particularly eye-catching: 21,400 performances, box office income of 1.031 billion yuan, and attendance of 8,513,200, accounting for 51% of the total holiday performance market. "Traveling with performances" has become a phenomenal existence, and the "Music Festival Economy" and "Concert Economy" have continued to exert their strength, driving consumption scenes such as air tickets, train tickets, tickets, catering and accommodation to usher in the peak of passenger flow, thanks to the mutual promotion of performances and tourism.

　　More importantly, there are many excellent performances, which promotes the cultivation and enrichment of "culture" by "literature and art". When the Mid-Autumn Festival and the National Day collide, the performance market also conforms to the season, integrates the festival culture, and the good performance combined with local characteristics also attracts more audiences. In Yan ‘an, Shaanxi, the stage play Yan ‘an Nursery School was full, bringing the audience an immersive red cultural experience; In Nanchang, Jiangxi Province, on the Mid-Autumn Festival, "Sister Chang ‘e" rocked the round fan and reappeared the legend of flying to the moon, adding a different charm to the large-scale live performance "Dream Teng Wang Ge"; Xishuangbanna, Yunnan Province, created a large-scale cultural tourism song and dance show "New Dai Show" with the theme of local multi-ethnic daily life, and gained a lot of praise … … Vivid cases have repeatedly proved that digging deep into the cultural connotation of traditional festivals and launching more festivals with the flavor of the times can not only win applause and be a good seat at the same time, but also help the masses to gain cultural nourishment and strengthen their cultural self-confidence in enjoying performances.

　　Nowadays, more and more cultural products and public services are available, which continuously meet the growing spiritual and cultural needs of the people, not only in performances, but also in holidays. Fully tap the inside information and connotation of traditional festivals and traditional cultures, and constantly innovate the contents and forms of literary performances and cultural activities, we will be able to better promote cultural prosperity, build a cultural power and build a modern civilization of the Chinese nation.