Zhu Yilong received Jackie Chan’s autobiography album, joining hands to pay tribute to action filmmakers

On the evening of July 21, the 5th Jackie Chan International Action Film Week opened in Datong, Shanxi. Youth Promotion Ambassador Zhu Yilong called Jackie Chan an idol on the spot. Jackie Chan also presented his autobiography and new album to Zhu Yilong and told him intimately: "It will be more touching to listen to it in the dead of night."

Zhu Yilong calls Jackie Chan an idol, pays tribute to action filmmaker

The honorary selection section of the 5th Jackie Chan International Action Film Week "Iron Man" attracted a total of 152 films from 36 countries and regions around the world. After a close selection, ten films such as "Big", "Unparalleled" and "Tifa is in trouble" stood out and made a concentrated appearance on the day. At the opening ceremony, the promotional film "Original Heart" of the film week was released. Directed by the well-known director Ding Sheng, "Original Heart" is a 70-second moving video that condenses Jackie Chan’s 65-year legendary life into a subtle insight. Jackie Chan sighed in the film: "I am 65 years old this year, and I don’t want to stop, but I just want to look back occasionally."

The jury of the 5th Jackie Chan International Action Film Week has a strong lineup. The famous director Tsui Hark served as the chairperson of the jury. Russian director Sergei Podlov, New Zealand director Martin Campbell, Canadian director Paul Haggis, Japanese actor Katsuaki Kurata, Thai director Prakia Pinkayo and Chinese actor Xu Fan jointly served as the judges. Xu Hark said that he was honored to be invited to participate in the jury work of this Jackie Chan International Action Film Week, and it was also a great honor to work with the other six experienced judges with deep artistic accomplishment and different cultural backgrounds. "This is one of the most unique experiences in my career. I believe that through the rare professional aesthetic exchange between the judges, the selection results will be the most exciting and fair."

Young actor Zhu Yilong has been appointed as the Youth Promotion Ambassador of this year’s Jackie Chan International Action Film Week. Zhu Yilong, who is self-deprecating as a "newcomer" of the film, is very honored by this title. He said that he was deeply moved and inspired by Jackie Chan’s big brother’s speech when he won the Academy Award for Lifetime Achievement in 2016. He has always regarded Jackie Chan as an idol, and his personal experience of working with Chengjiaban to shoot action scenes made him well aware of the difficulty of action actors. Zhu Yilong, who regards action actors as unsung heroes, also thanked them at the scene. He hopes to be able to use all his love and focus on interpreting the meaning of the word "actor" like Jackie Chan. Jackie Chan presented his autobiography and new album to Zhu Yilong and told him intimately: "It will be more touching to listen to it in the dead of night."

Starlight Action theme song "Starlight" MV premiered, Jackie Chan Wu Lei launched the ancient Great Wall protection plan

During the 4th Jackie Chan International Action Film Week held in Datong last year, Chinese filmmakers launched a large-scale public welfare poverty alleviation project "Poverty Reduction Tough Battle – Starlight Action" under the advocacy of Jackie Chan, allowing Da Ai to enter poverty-stricken areas and bring help to the people in poverty-stricken areas. At the opening ceremony, Jackie Chan, the founder of "Poverty Reduction Tough Battle – Starlight Action", sang the theme song "Starlight" with the teenagers, and his moving MV was also released for the first time.

Talking about the second year’s "poverty reduction battle – Starlight Action", Jackie Chan said that this year’s "Starlight Action" will be "Ancient Great Wall Protection Plan" as the theme. Returning to Datong, Jackie Chan went to Desheng Fort in Xinrong District of Datong City non-stop one day before the opening ceremony, joined the special activity of Starlight Action, visited the ancient castle under the Great Wall, and participated in the symposium on the protection of the Great Wall with many experts and scholars. For this trip to "Starlight" of Desheng Fort, Jackie Chan bluntly said that the ancient Great Wall made of loess was very shocking. In his opinion, the cultural heritage left by these ancestors deserves to be better restored, protected and passed on. Jackie Chan proposed on the spot to link the protection of the ancient Great Wall with green tourism, making it a pillar industry as part of the poverty reduction battle.

Young actor Wu Lei joined the group again as the "Youth Ambassador of the Ancient Great Wall Protection Program". He said that as a young person in the new era, he was very honored to continue to contribute to poverty reduction by protecting the ancient Great Wall. The 100-person volunteer team of the "Ancient Great Wall Protection Program" also appeared on the stage. Jackie Chan led all the volunteers to solemnly swear to the protection of the ancient Great Wall, and the oath of "The Great Wall will never fall" resounded on the scene. Witnessed by the countdown, the 2020 "poverty reduction battle – Operation Starlight" was officially launched.

Marketing upgrade · Brand evergreen, six walnuts 2023 dealer conference ended successfully

  On June 6, the Six Walnuts 2023 National Dealer Conference with the theme of "Marketing Upgrade · Brand Evergreen" was held in Tianjin. Many industry experts and national dealer representatives gathered together to discuss the development trends of cutting-edge industries. During the meeting, Six Walnuts released their future development strategies and marketing strategy deployment in the peak season of the Mid-Autumn Festival. With the attitude of gathering their peers, they sounded the horn of a comprehensive offensive to face the peak season of the Mid-Autumn Festival.

  Experts point out that opportunities and challenges coexist. Six walnuts, as an industry-renowned 10 billion brand, continue to practice the principle of win-win for manufacturers, self-innovation and positive change. With the recovery of the market, they will be able to write a new chapter of high-quality development.

  Phenomenal to sustainable redness, six walnuts achieve a century-old brand

  Fan Zhaolin, general manager of Yangyuan Beverage, attended and addressed the conference. Industry experts such as Hua Shan, founder of Hua and Hua, professor Liu Chunxiong of Zhengzhou University, founder of New Marketing, and Lin Feng, chairperson of Jundu Consulting, shared cutting-edge views of the industry as guests.

 

  After 26 years of wind and rain, Yangyuan and distributors joined hands to turn Six Walnuts from a large single product focusing on "mass nutrition" to the "category king" of walnut brain-boosting drinks, and created a commendable sales legend in the history of Chinese beverages. At this conference, Six Walnuts officially proposed the long-term development strategy of "100-year Yangyuan". Fan Zhaolin, general manager of Yangyuan Beverage, delivered a keynote speech on "Defining the end game and achieving 100-year Yangyuan". In the future, we will redefine the end game, continue to invest, and create a super category king. Through the comprehensive upgrade of products, brands, and marketing, combined with the competitive advantages of enterprises, we will continue to increase market sales and achieve brand evergreen.

 

  In the history of the development of the fast-moving consumer goods industry, there have been many strong brands, but it is rare to see a century-old brand. The road to a century-old brand of Six Walnuts is not achieved overnight, let alone "born by luck". Hua Shan, the founder of Hua Yu Hua, said that rooted in the cultural mother, becoming the mother and strengthening the mother can build an evergreen foundation. The cultural mother of Six Walnuts comes from the deep-rooted walnut brain-building culture. Walnut brain-building is a traditional culture that has been passed down for thousands of years. In the future, often drinking six more walnuts with the brain will have at least a thousand years of vitality.

 

  At the conference, Hua Shan started from the culture of "walnut brain" and interpreted the underlying logic of the "six walnut culture matrix" through super sign theory. He believes that the accumulation of "thousand-year traditional culture" is the emotional resonance and cultural resonance between brands and consumers in the depths of their hearts, awakening consumers’ potential cognition and health awareness, and injecting a steady stream of driving force into the six walnut brands in the future.

  There are also experts from the nutrition industry who have deep resonance with this. Zheng Yulong, a member of the Chinese Nutrition Society and a national first-level nutritionist, answered the efficacy value of walnuts in a video, confirming from both nutrition and experimental research that walnuts can not only strengthen the brain, but also regulate blood lipids, antioxidants, anti-aging and other multiple nutritional effects. For walnut milk developed from walnuts, Zheng Yulong said that it is easier to drink and is also conducive to human absorption. Zheng Yulong recommended that you take six walnuts as a daily must-drink, providing a reasonable and feasible support for six walnuts to change from "optional consumption" to "daily rigid demand consumption".

  If an enterprise wants to achieve brand longevity, brand power and product power are essential. It is necessary to have a "long-term clear strategy" from the brand, as well as the "value and quality" from the product being accepted by consumers. It is necessary to continuously advance the product power and brand power to step into the new opportunities under the industry change. Only then will such an enterprise be recognized by consumers in the market competition and enter the ranks of the evergreen brand.

  Adapt to the era of consumer sovereignty, upgrade channel power and resource power, and deeply empower peak season sales

  The core competitiveness of an enterprise is an ecological one. In addition to brand power and product power, channel power, organizational power, and resource power are also essential. The marketing model is a combination of the three forces.

  China’s consumer market has fully entered the "consumer sovereignty era" from the "channel era". In today’s era of absolute dominance of independent consumption, FMCG brands can only maximize their satisfaction with consumer demand by constantly upgrading their marketing models. Six Walnuts’ in-depth distribution model has achieved brilliant and legendary results in the FMCG market. However, in the face of market changes in consumer demand diversification and channel fragmentation, Six Walnuts has actively responded and upgraded its marketing model to the two cores of "global in-depth distribution + full chain C-end operation". It is realizing the transformation of Six Walnuts from "gift consumption" to "daily rigid demand".

 

  In this regard, the founder of New Marketing, Professor Liu Chunxiong of Zhengzhou University, gave high praise. He said that "Six Walnuts will increase the promotion of" BC integration "on the basis of doing a good job in the" large circulation "of traditional channels, relying on the whole population product matrix of Six Walnuts, which is of epoch-making significance." He predicted that Six Walnuts can achieve in-depth communication with consumers through the traditional model + BC integration, and actively change and have the courage to break through in the next step of market competition. In the future, marketing upgrades will surely be achieved and market brilliance will be created again.

  For the marketing model of "full-chain C-end operation", Lin Feng, chairperson of Beijing Jundu Consulting Company and CEO of Chain One Chain Network Technology, also made an in-depth interpretation. He said that in reconstructing the global full-chain marketing model in the era of consumer sovereignty, Yangyuan Beverage relies on six walnut 2430 series products to carry out C-end operation, launch a marketing model upgrade strategy, lay out the new era consumer market, and complete the C-end operation transition from "focusing on large circulation" to "global deep distribution". New breakthroughs will surely occur.

  At the end of the conference, in order to face the Mid-Autumn Festival peak season market, Six Walnuts officially announced the "Mid-Autumn Festival Peak Season Marketing Strategy Deployment", which brought more detailed tactics to dealers in terms of marketing, channels, products, services, etc., to complete the brand’s all-round consolidation and implement the actions.

  Industry experts believe that as the "industrial wind vane" of the plant protein industry, Six Walnuts deeply understand that development requires long-term approach, patience in terms of time length, strategy in terms of pattern height, and focus in terms of industry depth. The successful holding of the Six Walnuts 2023 dealer conference has allowed everyone to see its ability and confidence, original intention and persistence, which means that Six Walnuts will open a new chapter of cohesion, co-construction and sharing, and will surely usher in a better win-win situation for manufacturers in the future.

Jackie Chan movie exclusive ritual sense! "Dragon Horse Spirit" exposes the end of the movie


1905 movie network news Films starring screenwriters, directors,, and leading actors are being released. So far, the film has racked up over 100 million at the box office and achieved a score of 9.4 points. Since its release, the film has condensed Jackie Chan’s deep emotion for the Dragon Tiger Martial Artist and Jackie Chan’s unique action comedy style, awakening the youthful memories of generations of audiences who grew up watching Jackie Chan movies.

On April 13, the movie released the end-credits bean-the-scene Easter Egg. From the beginning of 41 years ago, cutting the shooting bean-the-scene into the end of the film has become a special part of Jackie Chan’s film. At the end of "The Spirit of Dragon Horse", when Jackie Chan’s affectionate singing of "Youth Story" sounded, scenes of Jackie Chan’s big brother’s shooting bean-the-scene also appeared, or laughing or thrilling NG moments, as well as the images of laughing and saying "it’s okay, do it again" again and again, which was touching. After watching the end of the film with tears in their eyes, many viewers couldn’t help but sigh, "When I was a child, I felt the blood of watching the big brother movie, but now I can’t help but see it with red eyes."

 

Jackie Chan "desperately" remembers killing for 60 years

Audience: From childhood to adulthood, Jackie Chan movies are a special gift

The movie "Spirit of Dragon Horse" unfolds in front of the audience a story that interprets "martial arts with love, martial arts for a lifetime". The protagonist of the story is not only Lao Luo, who moves forward with pain in the film, but also Jackie Chan, who still insists on filming in the parallel world. Lao Luo has done his best for the spirit of Dragon Tiger Martial Arts, just as Jackie Chan has fought every step of his 60-year acting career.

The leap on the 15-meter bell tower in the middle, the extreme run outside the Rotterdam Building in the middle… Behind every action that amazes the audience is Jackie Chan’s continuous exploration of new possibilities for action movies by breaking through his own limits. In "The Spirit of Dragon Horse", Jackie Chan still presents wonderful action scenes. Some viewers said that "Jackie Chan not only can fight, but also played new tricks with the horse this time." While surprising the audience, some viewers began to recall every Jackie Chan movie they had seen, "It seems that they are looking back at the road they have traveled. From childhood to adulthood, big brother’s movies are a special gift."

 

The sad story behind Jackie Chan’s never-played

Audience: Every character of Big Brother is an inspiration.

"Dragon Horse Spirit" not only presents the wonderful actions of the Dragon Tiger martial artist "Fist to Meat", but also truthfully restores the difficulties and pains hidden behind the scenes and never seen by the audience. As Jackie Chan said, "I represent all the Dragon Tiger martial artists to show the audience, this is the story behind us."

In the film, the various setbacks encountered by Lao Luo and Chi Rabbit on the set are the real life situation of the Dragon and Tiger martial artists behind the film. After seeing the story of the older generation of martial arts Lao Luo, "desperately defending what they love", many audiences are moved and deeply encouraged, "It seems that the courage gained from Jackie Chan’s movies as a child has never stopped." Today’s children who have watched movies since childhood have grown up, but the light and shadow stories created by Jackie Chan’s brother have never stopped. As some viewers say, "every character of the big brother is inspiring himself to become better."


Boao hot observation, deep integration drives innovation artificial intelligence empowers industry transformation and upgrading

  The Boao Forum for Asia 2024 Annual Conference has arrived as scheduled, and the annual "Boao Time" has started again.

  The "Asian Economic Prospects and Integration Process Report" (hereinafter referred to as the "Report") released by the forum shows that with the accelerated iteration of new technologies represented by large models,The industry has shown new characteristics such as breakthroughs in innovative technology groups and integrated development of industrial applications, which not only significantly improve production efficiency, but also have great potential for continuous improvement of human well-being.

  At this year’s Boao Forum for Asia Annual Conference, the guests agreed that the development of China is increasingly penetrating into all aspects of people’s lives, effectively improving the production efficiency of all walks of life, deeply empowering industrial upgrading, and providing new opportunities for win-win economic cooperation in Asia and the world.

  Technological innovation helps technological breakthroughs

  The industry is booming

  This year’s "Government Work Report" proposes to deepenR & D applications such as artificial intelligence, carry out "artificial intelligence +" operations, and build an internationally competitive digital industry cluster.

  In recent years, technological innovation has driven the vigorous development of the artificial intelligence industry, and key technologies represented by original algorithms and open-source systems have helped the development and iteration of artificial intelligence. Data show that in 2023, the scale of our country’s artificial intelligence core industry reached 578.40 billion yuan, with a growth rate of 13.9%. The number of related enterprises reached 4482. The artificial intelligence industry chain has covered key upstream and downstream links such as chips, algorithms, data, platforms, and applications.

  "Artificial intelligence is developing at an unprecedented speed and is deeply integrated with various industries. In the future, artificial intelligence can help humans develop more fields and help people researchAnd the new environment. "Kyoung Mu Lee, a professor at the Department of Electronic and Computer Engineering at Seoul National University and editor-in-chief of IEEE Model Analysis and machine intelligence Transactions, said at this year’s Boao Forum for Asia Annual Meeting that artificial intelligence can help humans use limited resources to tap greater potential, and innovations in data, computing power, chips, and energy are accelerating the development of artificial intelligence.

  In the opinion of the Boao Forum for Asia Advisory Committee and former Finnish Prime Minister Aho, the emergence of artificial intelligence has given people the confidence to solve a series of social problems well, and the application and implementation of innovative technologies will benefit thousands of households.

  "The development of artificial intelligence has made human exploration of space more powerful and in-depth. With the help of modern technology, human beings can improve the inherent environmental conditions and create a more suitable living space," said Zhang Keke, associate vice president of the Macau University of Science and Technology and dean of the Macau Institute of Space Technology and Applications.

  Many attendees are acceptingIn the interview, he said that carrying out scientific and technological innovation and consolidating the technical base is the foundation and premise of the development of artificial intelligence, and it is necessary to promote basic original technological breakthroughs such as large-scale model algorithms and frameworks to improve the level of intelligent chip computing power.

  "Driven by the wave of innovation represented by the big model, it is expected that artificial intelligence technology, industry, application and other links will usher in a critical period of rapid iterative evolution and exploration and breakthrough." Yu Xiaohui, president of the China Academy of Information and Communications, said that in the medium and long term, the big model will be related to manufacturing,The deep integration of many real economies, such as energy and transportation, may become a new paradigm for scientific discovery, continuously improve innovation efficiency, expand application fields, and improve production efficiency. It is expected to become a basic tool for the transformation and upgrading of various industries, and drive a wider range of innovation.

  "Artificial intelligence +" empowers thousands of industries

  Helping industries accelerate transformation and upgrading

  VR experience, smart home, smart manufacturing… With the development and maturity of technology, artificial intelligence is deeply integrated with all walks of life, affecting all aspects of people’s production and life.

  The report mentioned that artificial intelligence not only continues to empower in manufacturing, service industry, agriculture, medical and other fields, but also shows great potential to break through the bottleneck of traditional scientific research capabilities in the field of scientific research.

  According to industry experts, "artificial intelligence +" refers to artificial intelligence as a basic and driving technical force, which is related to manufacturing, medical,The in-depth integration of transportation, agriculture, and other fields has created new products, services, and business models, thus promoting the transformation and upgrading of traditional industries and the transformation of social and economic structures.

  Relying on the large railway model, high-speed rail inspectionThe accurate application of multi-modal fusion diagnosis technology has been realized, which has greatly improved the safety and efficiency of railway maintenance; the mine model has promoted the large-scale "downhole" of artificial intelligence; the weather model solves the weather prediction problem through AI inference, and the weather can be predicted for 7 days using a card…

  "Launching the’artificial intelligence + ‘campaign will promote artificial intelligence to empower key areas in an orderly manner, accelerate the reshaping of the industrial ecology, and cultivate new drivers of economic development." Yu Xiaohui said that in the future, artificial intelligence will play a more important role in promoting industrial upgrading and accelerating the formation of new productivity.

  At this year’s Boao Forum for Asia Annual Conference, many guests believed that artificial intelligence has become a driving force for economic and social development, and we should give full play to the unique advantages of rich application scenarios in our country’s super-sized market, accelerate the scientific and technological innovation in the field of artificial intelligence, and cultivate new momentum for economic development with high-quality development and high-level application of artificial intelligence.

  Building a unified standard

  Guiding technology "Intelligent for good"

  As artificial intelligence continues to make breakthroughs, while technology is empowering, the "double-edged sword" effect of advanced technology is gradually emerging. For example, artificial intelligence through collection and analysisThis could lead to personal privacy breaches, data breaches, and cyber attacks; it could contribute to illegal activities such as online fraud by generating fake photos or videos; it could also pose ethical issues, military security risks, and so on.

  In response to the risks caused by artificial intelligence out of control or malicious abuse, the "Report" pointed out that it is necessary to establish systems and rules around the legal and regulatory issues that may be encountered in the development of artificial intelligence, and to study and formulate artificial intelligence-related services, standards, safety and other regulations, so as to lay a legal foundation for the rapid development of artificial intelligence technology.

  In terms of establishing unified norms and standards and ensuring the safe and healthy development of the field of artificial intelligence, relevant policies and regulations have been continuously improved. On August 15, 2023, the Interim Measures for the Management of Generative Artificial Intelligence Services came into effect. As the first legal document for the generative artificial intelligence industry in our country, this measure regulates the development of generative artificial intelligence from the aspects of technological development and governance, service specifications, supervision and inspection, and legal responsibility.

  On January 17, 2024, MIIT released the "National Artificial Intelligence Industry Comprehensive Standardization System Construction Guide" (exposure draft), proposing a standard system for the high-quality development of the artificial intelligence industry to better promote the healthy development of the artificial intelligence industry.

  How to prevent the risks that artificial intelligence may bring and ensure that artificial intelligence serves human well-being? The participants believed that in order to make good use of and manage artificial intelligence, it is necessary to use "non-artificial intelligence" methods to give full play to the power of systems and regulations and prevent the disorderly development of artificial intelligence.

  On issues such as promoting the orderly and good development of artificial intelligence, experts said that generative artificial intelligence is accelerating its development, constantly giving birth to new industries, new tracks, and new models, which is an important breakthrough point for the layout of future industries. In the face of the complexity of generative artificial intelligence, security measures should be integrated into the whole life cycle to help build a good network space content ecology and escort the orderly development of the generative artificial intelligence service industry.

Xing ‘an League Tiggo 8 PLUS price reduction news, special price 109,900! Preferential treatment waits for no man.

In the [Easy Car Xing ‘an League Local Automobile Market Promotion Channel], we sorted out the ongoing
Preferential activities. As a car that has attracted much attention, the current discount rate of the Tiggo 8 PLUS is still very amazing. The highest discount rate can even reach 17,000, and the lowest starting price is only 109,900. You can win a larger discount rate by clicking the "Inquiry" button in the quotation form. If you are looking for a practical and affordable model, you may wish to learn about the discount of Tiggo 8 PLUS.

Let’s take a look at the appearance of the Tiggo 8 PLUS. The front face of the Tiggo 8 PLUS is relatively simple and looks relatively streamlined. Then it adopts a round and lovely headlight design, which looks quite classy. The car is equipped with LED daytime running lights, headlight height adjustment, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4722 mm * 1860 mm * 1745 mm. The car adopts clean and refreshing lines, and the car body looks very fashionable and simple. With large-sized thick-walled tires, it looks full of sports. In the design of the rear end, the overall shape of the rear end of the Tiggo 8 PLUS echoes the front face, and the taillight style is more fashionable and neat.

Coming to the Tiggo 8 PLUS car, the interior of the Tiggo 8 PLUS looks very fashionable and sporty, which is very simple. The steering wheel design of this car is very avant-garde, and it is equipped with the functions of manual steering wheel up and down+front and rear adjustment, and the grip is full and delicate. Take a look at the central control, with a 12.3-inch central control screen, which makes the interior style impressive and has a certain sense of science and technology. Let’s take a look at the dashboard and seats again. The dashboard of this car presents a calm design style and looks strong in science and technology. The car uses a leather-like seat, the seat is wrapped in place, and the overall ride feels soft and comfortable.

The Tiggo 8 PLUS is matched with a wet dual clutch (DCT) gearbox, with a maximum power of 187KW and a maximum torque of 390N.m, with good power performance.

Tiggo 8 PLUS is an excellent SUV model. Its engine provides powerful power, which makes people feel very comfortable and confident to drive. In addition, the overall space performance of this car is also excellent, providing enough leg and head space in both front and rear rows. The appearance is impeccable, and the unique design style makes this car stand out among many models of the same class, which is very eye-catching. Generally speaking, if you are looking for an SUV with high performance, spacious and comfortable interior and stylish appearance, then the Tiggo 8 PLUS is definitely a choice worth considering.

"Oriental aesthetics" is a flower, but it can’t circle young people.

Cover map source network

Wherever Hua Xizi goes, it is all oriental aesthetics.

Since its establishment, Hua Xizi has fully integrated the elements of the national tide into the brand, and at the same time, taking advantage of the live broadcast room in Li Jiaqi, it has once become a model of the rise of the national tide brand.

But on the other hand, it frequently overturned on loose powder, cleansing oil and eye shadow. Hua Xizi’s oriental makeup gift box is still "crying" for many girls in the little red book. The ancient high-end Huaxizi, which is understood, seems to be lacking in modern high-end.

Interestingly, however, the sales of Hua Xizi are still very high.

Hua Xizi’s Success Password: Guofeng Marketing Meets Li Jiaqi.

Hua Xizi was founded in 2017. "Flower" means to raise makeup with flowers, and "Xizi" is named after Su Dongpo’s "Want to compare the West Lake with the West Lake, it is always appropriate to make light makeup and heavy makeup", and "Oriental makeup, raise makeup with flowers" is also the brand concept of Hua Xizi. It can be said that Hua Xizi is full of national style from name to concept, and the element of "Oriental women" is engraved in products and marketing.

For example, concentric lock lipstick, Shouwu eyebrow pencil and Songyan butterfly feather mascara … seem to add these beautiful national style prefixes, no matter what color number or model, as long as they are used, they are "the beauty of the East". In addition to the originality of the name, Hua Xizi integrated the national style elements and techniques such as "micro-carving" into the packaging design, and introduced carved lipstick, even combined with ceramics. It can be said that Hua Xizi’s positive innovation around the national style and clear brand positioning under a certain cultural label are really lacking in old domestic products such as Perfect Diary, Appropriate Herbal Medicine and Nature Hall.

At the same time, in the choice of spokespersons, from kiku, a "four thousand-year-old beauty", to Du Fu, a supermodel with an antique appearance, to Liu Shishi, who is gentle and classical in temperament, and Charlie, who is moderately superior to the national songs, everyone has just combined with "Oriental Aesthetics".

Not only are the products and spokespersons very "national style", Hua Xizi actively promotes more and more users to participate in the discussion of national style culture through marketing efforts, such as the discussion of national style topics such as "Charlie meets Hua Xizi", "Hua Xizi’s birds fly at the phoenix" and "Oriental Romance" initiated on the network platform, supplemented by online and offline national style advertisements, and the scenery is the same for a time.

As long as there is a "national style", is it "charming" enough? The answer may be yes.

According to a survey of more than 1,000 post-80s consumers in the first-tier to third-tier cities in China by Park Rui &Credamo, the minority circle that women are most concerned about has "national style". It can be seen that from the main consumer group of the younger generation to the women who are romantic about "national style until death", as a make-up brand, Hua Xizi chooses the right path, which will get twice the result with half the effort.

In addition, on the way of Hua Xizi’s rise, one person who has to be mentioned is Li Jiaqi. At the end of September 2019, Li Jiaqi was invited to become the chief recommender of Huaxizi, and deeply participated in its product research and development. Insiders of Huaxizi Company said, "Li Jiaqi said no, this product will not pass."

In Li Jiaqi’s public live broadcast, I also "bound" myself with Hua Xizi in numerous high-profile ways, such as: "I supervised them to polish the concentric lock lipstick last year", "Hua Xizi is getting better and better under the supervision of my Li Jiaqi" and so on.

According to institutional statistics, in 2020 alone, Hua Xizi appeared 77 times in the live broadcast room in Li Jiaqi. From the sales data, it took only 16 months for Huaxizi to go from a new beauty product that was difficult to enter the top 20 in Tmall sales in 2019 to a sales volume of more than 190 million yuan in 618 in 2020, ranking first in Tmall GMV.

Next, Huaxizi is still going smoothly. According to the data, in 2021, the highest monthly sales growth rate of Huaxizi reached 89.83%, and the single brand GMV exceeded 5.4 billion yuan, an increase of 80% over the previous year, making it the first local makeup brand. In overseas markets, Huaxizi has been sold to more than 200 countries and regions around the world, with a turnover of 14 million yuan, an increase of 286% over the previous year, pushing domestic products to the world.

The dilemma of Hua Xizi: neither high-end nor cheap.

As a new domestic brand, Huaxizi takes the people-friendly route in price, and the price is mainly 100-300 yuan, which also means that it does not belong to the category of high-end beauty cosmetics. It seems that Hua Xizi is also aware of this and doesn’t want to fight the price war any more, as can be seen from his "bad" behavior in this year’s double eleventh promotion.

Compared with other make-up brands, Hua Xizi only launched preferential activities such as "full dress plus gift", "buy 1 and enjoy 3" and "buy 1 and enjoy 7", and the preferential strength is not "double eleven" at all. In this regard, the relevant person in charge of Hua Xizi revealed: "Hua Xizi’s preferential strength in the traditional e-commerce promotion node has always been small, and the brand is still long-term and will not be excessively pursued.

Not only is he unwilling to lower the price, but Hua Xizi also wants to make a breakthrough in the unit price of customers. "Why can China brands only sell cheap prices? We want to break the price ceiling. " Fei Man, co-founder of Hua Xizi, said in an exclusive interview with the media that Hua Xizi must escape low-price competition if he wants to produce products with high creativity, high technology and high investment.

Hua Xizi’s practice of breaking the price ceiling first chose the Japanese market to practice. The price of Hua Xizi’s powder cake products in Japan is around 300 yuan, and the price directly catches up with Chanel’s cake products. In China, it is also trying to increase the unit price of customers on the basis of the price system that customers are used to. For example, 520 nodes launch concentric Qi Mei suits, and 618 and New Year Festival both launch Oriental Beauty dresses, with prices ranging from 520 to 1314. The unit price of customers is increased by combining products, but domestic customers do not pay the bill.

Relying on these gift boxes, Hua Xizi was "black and red" in the little red book. Many girls who received the gift boxes called "crying in the toilet". The point that everyone vomited was mainly in the exaggeration of formal design and no cost performance. The same amount would rather receive a high-end big-name single item.

Strangely, aside from the cost performance ratio, the gift box of oriental makeup is also a beautiful story about the national style, and the design inside and outside of the gift box is also close to the "national style". Why can this national style only poke the hearts of straight men, but it doesn’t work for girls?

Perhaps it is the user’s aesthetic fatigue, or it may be more rational. But for Hua Xizi, the premise of raising the price, as Fei Man, co-founder of Hua Xizi, said, is actually a product change. It is not enough to call it "high-end" simply because the price has increased or the packaging has become more exquisite.

There are two problems left over from history on the road of product innovation of Huaxizi. One is the lack of R&D investment. In order to achieve overtaking in corners, most domestic beauty brands choose the way of strong marketing investment to earn traffic, and quickly get out of the circle by creating online celebrity single products. Faced with numerous competitive pressures, Huaxizi naturally does not want to give up marketing traffic, which leads to the word-of-mouth waterloo for Huaxizi, who pays more attention to marketing than R&D; On the other hand, Huaxizi doesn’t have its own factory, so it is highly dependent on the foundry, and the foundry of Huaxizi also frequently appears "rollover" behavior. According to the information of Tianyanchi, the enterprises that Huaxizi has cooperated with for many times have been asked by the Market Supervision Administration twice to "take measures for rectification".

Although it is far from the "high-end" at present, it is actually a better way to enter the high-end market, because after several rounds of price increases, Huaxizi has already stepped out of the circle of parity, and the customer unit price of Huaxizi has risen to 150 yuan. In contrast, the customer unit price of Perfect Diary is distributed in the range of 50~70 yuan, which is really in the echelon of parity.

In China’s beauty market, there is still much room for the development of high-end products. For a long time, China’s beauty market has been occupied by foreign products, and high-end products are almost monopolized by international makeup brands such as Europe, America, Japan and South Korea, making it difficult for domestic beauty products to survive. Moreover, compared with international brands such as Dior, Saint Laurent and Lancome, which have been established for at least ten years, the domestic cosmetics brands with a short history, such as Hua Xizi, have lower strength in word of mouth, trust and cultural accumulation. However, the rise of the national tide has made users see that domestic products are not only a "substitute" for big brands, but even more cost-effective solutions are exported through product innovation, and product innovations are also emerging one after another. According to public data, Hua Xi Bio and Nature Hall.

Hua Xizi is actually changing. In early January, 2022, Hua Xizi announced that Villi Liang, the former chief technology officer of Huaxi Bio, would join his R&D team, and declared that he would invest 1 billion yuan in product innovation and basic research in the next five years. Prior to this, Hua Xizi built a number of research centers, including the Oriental Aesthetics and Space Innovation Center, with a total area of 6,000 square meters. This is an important measure for Hua Xizi to speed up the development of his own products.

Is Hua Xizi’s "Oriental Aesthetics" Reliable? The answer may still be related to whether its products can withstand the market test. Now, it seems that the direction of the national wind is actually correct, and it is also a "good agent" that is more suitable for Hua Xizi to form a unique recognition among many domestic brands of cosmetics. The reason for the gift box incident is actually that the behavior mode of emphasizing marketing and neglecting research and development makes Hua Xizi go more and more on the marketing road, resulting in the "beauty of the East" leaving only "the East" and the lack of aesthetic feeling.

But in the future, with the blessing of product innovation and the original user base, marketing ability and marketing resources of Huaxizi, I believe that it will eventually be able to embark on a road of its own high-end brand. At that time, the beauty of the East will really shine.END

References:

Zhao Wanli’s Research on Beauty Brand Innovation from the Perspective of National Tide Culture

Yang Xiaoman and Song Shaoyi, A Study on the Marketing Strategy of Guochao Beauty Brand under the Consumption Characteristics of Z Era —— Taking Hua Xizi as an Example.

Research on Communication Power "Research on Word-of-mouth Marketing Strategy of Huaxizi Based on 5T Theory"

Research on the Transformation and Development of Domestic Beauty Products —— Taking Hua Xizi as an Example by Business School of Chengdu University.

Box lunch finance "Hua Xizi’s Li Jiaqi Dependence"

Blue Media Exchange "How many more" Flower Xizi "can Li Jiaqi recreate"

Economic Observer Hua Xizi: "Abandoning" Li Jiaqi

Caught in a marketing siege, how long can Huaxizi bear the title of "Light of Domestic Products"? 》

See the column "Can the upstart makeup flower Xizi tear off the" online celebrity "label? 》

Xiangshan Technology "Fairy Brand Flower West Son, where is the future imagination?" 》

China Science and Technology for 60 Years

    After 60 years of practice and 60 years of development, China has made great achievements in science and technology that attract worldwide attention. The total amount of scientific and technological resources is abundant, and the number of scientific and technological human resources has grown from less than 50,000 in 1949 to more than 42 million in 2008, ranking first in the world. Investment in science and technology continued to grow, and the national financial allocation for science and technology increased from 56 million yuan in 1953 to 254 billion yuan in 2008; The R&D investment of the whole society reached 440 billion in 2008, ranking fourth in the world. The system of scientific research conditions has been continuously improved and optimized, and the number of scientific research institutions nationwide has increased from more than 30 in 1949 to more than 3,700 in 2008. It has formed a relatively complete system of scientific and technological basic conditions, such as research and experimental bases, large-scale scientific instruments, natural scientific and technological resources, scientific data and scientific and technological documents. ……

Recently exploded! Young people in Hangzhou love to get together here at night! Doctor’s urgent reminder

  Do you think the nightlife of young people may be

  Disco dancing and KTV all night …

  But in fact, the nightlife of contemporary young people is the favorite.

  It’s the Health Bureau!

  Recently in Hangzhou

  Young people have "grasped" a new way to relax.

  Go to the hospital massage department for massage.

  It became something they were keen on punching in.

Recently exploded! Young people in Hangzhou love to get together here at night! Doctor's urgent reminder

  Walk into Zhejiang Traditional Chinese Medicine Hospital and Hangzhou Traditional Chinese Medicine Hospital together.

  Look at the young people having a "party" in the massage clinic

  What kind of experience is it!

  Young people get together and massage ke

  Talking too much is all about "pain, pain"

  Around 18 o’clock, the massage clinic of Zhejiang Provincial Hospital of Traditional Chinese Medicine was almost full, many of them were young faces, and there were young people who had just left work outside. Dr. Ning Xitao said that during the peak period, doctors in departments have to receive more than 30 patients in one night clinic.

Recently exploded! Young people in Hangzhou love to get together here at night! Doctor's urgent reminder

  At this time, the massage doctors in Hangzhou Chinese Medicine Hospital are also busy. "The people who come at night are basically young people." Just after that, Dr. Qiu Zhengjun hung up the traction for the patient and called the next one to lie on the massage bed.

  Why are there so many young people? Many reasons are "pain".

  Ms. Wang, who is doing massage, is 25 years old. Her unit is near the hospital and she will come as soon as she gets off work. Recently, her shoulder and neck hurts badly. She comes to Dr. Qiu for massage and physical therapy every week: "I feel light after pushing for half an hour." She and her colleagues who are engaged in the financial industry are also "frequent visitors" to the Tuina Department. Sometimes they will make an appointment to "open a party" during their lunch break. "Just think of it as a group building."

  The biggest affirmation is the trust of peers. Doctors from the maternity hospital next door to Zhejiang Provincial Hospital of Traditional Chinese Medicine also came to massage during dinner. After a massage for more than ten minutes, he exhaled a "cool"! "There are still several lumbar problems in our department." With that, he put on his shoes and went back to work at night.

  After the "90s", Ms. Huang is a white-collar worker in the company and an "old patient" in the massage department. She comes from work almost every other day, and she also notices that more and more young people come here. "Everyone is here for treatment, not simply for relaxation."

  Doctor’s reminder: treat it rationally

  Massage is not recommended if you have nothing to do.

  The young office workers who come to receive massage treatment at night have a lot of bad cervical vertebrae, and their age is basically between 20 and 40 years old, which shows an obvious trend of rejuvenation.

Recently exploded! Young people in Hangzhou love to get together here at night! Doctor's urgent reminder

  Dr. Qiu from the Municipal Hospital of Traditional Chinese Medicine explained: "Nowadays, young people are facing mobile phones and computers every day. With incorrect posture and no time to exercise, cervical and lumbar problems are getting younger and younger." He said that massage only helps to relieve the pain, and it is important to rely on young people to move themselves.

  Dr. Ning from Provincial Hospital of Traditional Chinese Medicine said that many young people only know that hospitals can also do massage after watching the sharing on social platforms.

  He said: "Three points depend on the rule, seven points depend on the support, mainly relying on their own to get rid of bad habits, and it is not recommended that young people come to massage when they have nothing to do."

  It is worth mentioning that both Zhejiang Provincial Hospital of Traditional Chinese Medicine and Hangzhou Hospital of Traditional Chinese Medicine have massage clinics for children. At night, the clinic is full of children and parents. Different from adult massage which specializes in cervical vertebra and lumbar vertebra, children’s common medical problems can be solved in children’s massage clinic.

  Text: Jia Kai Photography: Yang Zijian, Jia Kai

[Editor in charge:

]

# Games

The new welfare version is half price.

Dear family, welcome to Xiaoxian Live Room again. Today, I will introduce the benefits of the game to you again. I hope you can find your favorite content here.

The first step is to redeem the welfare code, which contains 5000 fairy fields. In addition, there are generous rewards for daily check-in. There are big prizes for signing in for three days, seven days, fourteen days and twenty-nine days. In the first month, you can get fashion, mounts, artifacts and telepathy, and in the second month, you can get the Fairyland Award. It is recommended that you go online during the day, and you will issue unlimited time for Little Dragon Girl around 7 pm every day. You can get 500 months from Monday to Friday, 500 on Saturday and Sunday, and there will be holiday rewards when you meet festivals. Even if krypton is needed, the price in the game will be halved, but excessive consumption is generally not recommended. There are so many benefits in the game that you don’t need to spend too much extra.

Wang Fang was reused, Xiaoding sent blessings, qi zhou finally appeared, women’s basketball team Long Hudou, Liaoning’s glorious history.

Recently, the news of China Basketball Association has been continuous. The National Team Construction Committee was set up by the Basketball Association, and Yao Ming served as the director of the Committee. Xiaoding blessed the men’s basketball team, but it was ridiculed by the fans. qi zhou was afraid of missing the preliminaries because many opponents infected COVID-19. WCBA had just carried out six rounds, but it had already come to an end. Guangdong’s 11 crowns were enviable, and Liaoning fans basked in the team’s 12 crowns.

On September 26th, Beijing time, the Chinese Basketball Association officially announced that it would set up the National Construction Committee in the near future, with Yao Ming as its director and Wang Fang as its executive director. Perhaps it was because of the poor performance of China football men’s national team in the top 12 that chinese basketball association made this decision quickly. This move by the Basketball Association is intended to promote the construction of the men’s national team, improve the overall strength of the national team and strengthen the players’ awareness of winning glory for the country. In fact, this is also related to the fact that China men’s basketball team missed the Olympic Games for the first time after 17 years.

Wang Fang was the leader of Liaoning Sports Bureau before, but now he is appointed as the executive director, which shows that chinese basketball association values Wang Fang highly. Wang Fang is the mother of Liaoning team player Zhang Zhenlin. As the superior leader of Liaoning team in last season’s playoffs, Wang Fang also accompanied the team throughout the playoffs. He witnessed the growth of the players. In this year’s National Games, Wang Fang also witnessed the Liaoning National Men’s Basketball Team defending this National Games gold medal, which shows that his support for basketball is real.

Ding Yan Yuhang, a Shandong player who hasn’t updated his personal social dynamics for a long time, recently updated his personal social media. He took a big photo of the China men’s basketball team participating in this World Cup qualifier, and gave his best wishes to his friends. Originally, this was a perfectly normal dynamic, but some fans thought that Ding Yanyuhang was rubbing against the popularity of China men’s basketball team. In fact, it was a bit unfair to Ding Yanyuhang. After all, Xiaoding’s wishes for the national team and friends were sincere, and fans should not be mixed with too much personal feelings.

For Ding Yan Yuhang, some fans also very much hope that he can return to the national team. It is also a great encouragement for Ding Yan Yuhang to see that Abdul Salamu, who has suffered serious injuries like him, has already returned to the national team. Du Feng has also given all players a chance. After all, it is the greatest honor for a player to play for the national team, and it is also a very confidence-boosting thing to have the opportunity to enter the national team after a serious injury.

Recently, there are a lot of news about China men’s basketball team, one of which makes the fans very worried. That is, when qi zhou participated in nbl preseason, many of their opponents were found to have COVID-19. qi zhou, as a close contact, is likely to be isolated and missed. However, recently, some media broke the news that qi zhou appeared in China men’s basketball team’s training abroad, which broke the previous rumor that qi zhou would miss the preliminaries. China men’s basketball team has been sent to the strongest team in the world, hoping that they can break into the final with all their might.

The second phase of the cba is about to start, and wcba has already gone through six rounds. Compared with the attention of CBA in China, there are few fans in wcba. Up to now, three teams in WCBA have maintained an unbeaten record this season, namely the defending champion Inner Mongolia team, Sichuan team and Shandong team. In the first six rounds, Inner Mongolia team beat their opponents by a big score, and their biggest competitor this season is Sichuan team, which is temporarily ranked third.

In fact, after seeing the lineups of the two teams, the fans were not surprised why the two teams competed for the championship. Together, the two teams gathered a total of 17 national players. The Inner Mongolia team gathered 9 national players including Li Yueru, Yang Liwei, Huang Sijing, Zhao Shuang, Zhang Ru, Pan Zhenqi, Ma Xueya, Wei Wei and Li Yifan, while the Sichuan team had Han Xu, Wu Di, Shao Ting, Li Meng, Sun Mengran, Li Shanshan and so on.

In today’s cba league, Guangdong men’s basketball team and Liaoning men’s basketball team are still the two strongest teams. Compared with the 11th championship of Guangdong men’s basketball team, Liaoning men’s basketball team has won the championship of cba league only once, but the runner-up has won many times, which has also been criticized by many fans. Liaoning fans who are very unconvinced listed the past record of Liaoning team, and the time goes back to the national basketball championship in 1985. As we all know, cba league only has a history of more than twenty years. Here

According to the statistics of the fans, since 1985, Liaoning men’s basketball team has won 12 championships in many competitions, such as the National Basketball Championship, the National Basketball League, the National North-South Championship, the National Games, the Asian Club Cup, cba, Extraordinary 12, etc. From this figure, it has indeed surpassed Guangdong’s 11 championships. In fact, just from the data point of view, it can’t explain too many problems. After all, the glory created by our predecessors has become.