Self-media hype Wahaha and Nongfu Spring "feud", Wahaha: no response

Recently, Zong Qinghou, the founder of Wahaha Group, passed away due to illness, triggering memories from all walks of life. Unexpectedly, some self-media articles said that Nongfu Spring, which is located in Hangzhou with Wahaha, had a "long-standing grudge" with it, and that "Nongfu Spring founder Zhong Shanyuan’s first entrepreneurial income came from Wahaha" and "was fired for flushing goods". On the evening of March 3, Nongfu Spring executives responded intensively, saying that the rumors were not true.

On the 4th, Wahaha Group’s public relations department responded to the upstream news (report mailbox baoliaosy@163.com) reporter that it had paid attention to the relevant situation and did not respond to it. "We have not participated in relevant online comments." Legal experts said that Nongfu Spring has the right to protect its goodwill from false remarks and can pursue the legal responsibility of relevant self-media according to law.

Netizen recounts "The Farmer and the Snake". Network Map

On social platforms, upstream journalists found a lot of such self-media articles. There were short video bloggers who followed the trend and posted videos of "dumping Nongfu Spring products". The Nongfu Spring live stream was once attacked by some netizens, which made the live streaming host overwhelmed for a while.

Zhong Xuanyuan responded to the rumors. According to Nongfu Spring official Weibo

In response to a large number of rumors about Zhong Shanyuan and Nongfu Spring and Wahaha that have appeared on the Internet recently, Nongfu Spring executives responded intensively on the evening of the 3rd. The official Weibo of Nongfu Spring released the article "Zhong Shanyuan: I and Zong Lao Two or Three Things", describing the source of its "first pot of gold", the communication with Zong Qinghou on the development of canned porridge products, the past of selling Wahaha Children’s Nutrition Oral Liquid in Guangxi and Hainan, and the handshake after the dispute between natural water and purified water.

Mr. Zhong said the cloth business was the "first pot of gold" from his start-up, not the online rumour that "the first start-up income came from Wahaha"; he never received a salary in Wahaha, let alone was fired for flushing goods; Nongfu Spring and Wahaha had lawsuits over the dispute between natural water and purified water, but eventually shook hands and made peace. "Zong Lao has always been an entrepreneur I respect," said Mr. Zhong. "He and I are also teachers and friends, and of course, they are also competitors."

Zhong Yuanyi expressed the hope that while expressing his remembrance for Zong Lao, the majority of netizens would not be tempered by individual self-media or big Vs.

Nongfu Spring Vice President Zhou Li responded to the rumors. Network diagram

Almost at the same time, Zhou Li, the vice president of Nongfu Spring, also issued a post in Moments in response to the "support Wahaha stepping on Nongfu Spring storm". He said that Mr. Zong Qinghou was in his seventh year today, and maybe the old man did not expect that his death would be used by some people to attack another company in the same city and become a hot topic of public opinion. Although the two companies were in the same city in the early years of competition, and even went to court, they still competed openly under the legal framework. During the debate, the same media would be invited to hold a press conference, each talking about their own opinions. "Zhejiang businesspeople don’t have the scene of eating and drinking together, but in fact, they can watch and help each other when they are in trouble."

On the evening of the 3rd, related topics rushed to the hot search lists of major platforms, and "Vice President of Nongfu Spring responded to supporting Wahaha to step on Nongfu Spring" was at the top of Weibo’s trending topic list.

Some netizens dumped Nongfu Spring. Network map

On the 4th, the staff of the public relations department of Wahaha Group told upstream reporters that they had noticed the relevant situation, "We have not [responded] to this, because we have not participated in the comments on the Internet."

According to the data, in 2000 Wahaha formed an alliance with six large pure water companies, including Shanghai Zhengguanghe and Robust, to jointly accuse Nongfu Spring. Zong Qinghou led Wahaha to file a lawsuit in the Shangcheng District Court of Hangzhou, accusing Yangshengtang Drinking Water Company (the parent company of Nongfu Spring) of unfair competition.

On June 8, 2000, Wahaha held a press conference at the West Lake State Guesthouse during the day, while Nongfu Spring held a press conference at the same location at night, forming a subtle confrontation.

In 2009, Nongfu Spring was caught in the "arsenic gate" crisis due to a report from the Haikou Bureau of Industry and Commerce, which said that the total arsenic content in its drinks exceeded the standard, which dealt a heavy blow to Nongfu Spring. At a critical moment, Zong Qinghou stood in solidarity with Zhong Xianyuan and publicly expressed doubts about Nongfu Spring’s test results.

Zong Qinghou’s move attracted widespread attention at the time. It is widely believed that the two are both Zhejiang people and share the same Zhejiang business spirit – diligence, innovation, unity and integrity, which has enabled them to understand and support each other on the business stage.

Fu Jian, director of Henan Zejin Law Firm, believes that self-media hype, especially hype involving negative information or false statements, may damage the reputation of enterprises and bring a series of negative effects, such as misleading consumers and the public, resulting in a decline in trust in enterprises; secondly, consumers may be affected by negative information and choose to avoid purchasing the company’s products or services, and the company’s sales and market performance will be affected. Therefore, enterprises need to respond in a timely and effective manner to maintain their brand perception and market position.

Fu Jian believes that under the legal framework, companies have the right to protect their goodwill from false remarks. If the information published by self-media is suspected of defaming or damaging the company’s reputation, the company can pursue its legal responsibility according to law, such as filing a complaint; the company can first file a complaint with the relevant platform to request deletion or correction of the false information. If the complaint is invalid, the company can file a lawsuit through legal channels to claim compensation for the loss and restore the reputation.

Mr. Fu noted that Zhou Li, Nongfu Spring’s vice president, had made it clear in Moments that they were unequivocal about this inappropriate self-media hype, and stressed that the competition between the two companies was conducted within a legal framework, "which shows that Nongfu Spring has noticed these inappropriate remarks and may be ready to take action to safeguard its own legitimate rights and interests."

On the 4th, upstream journalists contacted the public relations department of Nongfu Spring and Nongfu Spring to inquire about the follow-up, but they had not received a response as of press time.

Original title: "Self-media hype Wahaha and Nongfu Spring" feud ", Wahaha: no response"

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Huawei finally made a car? A-share company releases high-end HarmonyOS eco-vehicle: enter the first echelon within 5 years?

K figure 601127_0

  On December 2,(601127.SH)’ s Jin Kang Sailis released a brand-new high-end brand AITO, the first medium-sized one, which is deeply empowered by Huawei.The SUV will be released on December 23rd, and it will be the first vehicle equipped with Huawei’s latest HarmonyOS OS cockpit.Xu Lin, president of Sailis (rotating), said that Sailis’s goal is to enter the first echelon within five years and become the brand of TOP3, a global new energy vehicle.

  Affected by this news, the stock price rose sharply in the afternoon, closing at 7.023 yuan/share, up more than 4%, with a total market value of 95.508 billion yuan. It is worth mentioning that, with the blessing of Huawei concept, its share price soared from 17 yuan/share at the beginning of the year to 80 yuan/share at one time.

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  The first model will be equipped with Huawei HarmonyOS smart cockpit.

  According to the plan, in addition to the above-mentioned medium-sized SUV, AITO has also planned three new models, namely, medium-sized pure electric SUV and medium-sized luxury SUV. It is understood that the second model, medium-sized luxury SUV, will be released next year. In addition, Cyrus plans to build more than 1,000 flagship stores and experience centers with Huawei next year.

  It is worth mentioning that Huawei has high hopes for the first model of AITO. Yu Chengdong, CEO of Huawei’s consumer business and CEO of BU, a smart car solution, said in a video connection, "Huawei has helped AITO build a medium-sized luxury SUV with its core technologies accumulated in the fields of communication and ICT for more than 30 years." He said that HarmonyOS will get on the bus at the end of this year and early next year.

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  At the press conference, Cyrus didn’t disclose much information about the first model, but according to the information declared by the Ministry of Industry and Information Technology, the first model of AITO was named Wenjie M5, which was designed with a program hybrid, four-wheel drive and a 1.5T engine, and the maximum cruising range could reach 1,000km.

  For AITO and Cyrus, despite Huawei’s deep empowerment, it is not easy to achieve its declared "entering the first echelon within five years and becoming the brand of the global new energy vehicle TOP3".

  During this year’s Shanghai Auto Show, the Cyrus S jointly built by Huawei and Cyrus.Listed, the two-wheel drive version and the four-wheel drive version were launched, and the price was 216,800 yuan and 246,800 yuan respectively. The four-wheel drive version was sold in Huawei’s flagship store and was also the first car sold by Huawei. Since the sale, the official said that it has exceeded 3,000 orders in two days, and the order volume in one week has exceeded 6,000.

  However, Seles S is not a good seller, and the market performance is not satisfactory. According to the data of the Federation, from April to October this year, the sales volume of Sailis S was 129, 204, 1,097, 507, 715, 1,117 and 1,926 respectively, totaling 5,965.

  During the same period, the new forces of making cars includedThe delivery volume of, Ideality, Tucki and Nezha keeps rising. In the past November, the monthly delivery of, Tucki, Ideality and Nezha all exceeded 10,000, and the cumulative sales volume of second-tier new car manufacturers such as Weimar and Lingpao reached about 40,000 in the first 11 months of this year. Traditional car companies also collectively counterattacked, Volkswagen ID. Family, Guangzhou Automobile Ai ‘an and other monthly sales have been among the 10,000 clubs for several consecutive months.

  In the face of increasingly fierce competition in the new energy market, the competitiveness of AITO as a new brand still needs time and market verification. It is worth mentioning that it was previously reported that the cooperation mode adopted by AITO was different from the previous Inside mode in which Huawei only served as a supplier. The pre-planning, product design and post-marketing of the M5 were all led by Huawei. However, this news has not been verified at present.

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  Huawei’s car adventure

  The re-launch of high-end brands in cooperation with Cyrus once again highlights Huawei’s ambition of "building cars". Although it has declared eight times that it will not build cars, Huawei has not stopped its expansion and layout in the automotive field.

  On November 29th, Huawei won the bid for 260,000 square meters of industrial land in Songshan Lake, Dongguan for 188 million yuan. The industrial type is smart car parts manufacturing, and the total investment of this project will not be less than 2.4 billion yuan. Earlier in October, Huawei won an industrial land in Fucheng Street, Longhua District, Shenzhen with a reserve price of 298 million yuan. The access industry categories were new generation information technology industry and new energy industry.

  For Huawei, the original three supporting business operators BG, enterprise BG and consumer BG are mature, the growth ceiling of smart phones is within reach, and the problems of homogenization and price war are one after another. As the next most promising intelligent terminal equipment, automobiles have become an important starting point for Huawei to seek diversified development and open up new growth points. Especially after Huawei stripped off its glory and the sales of mobile phone business declined, Huawei’s determination to go deep into the hinterland of smart cars became more firm.

  "In just two years, Huawei has encountered four sanctions from the United States, and each time it is more dangerous, it has also greatly affected Huawei’s mobile phone business." Yu Chengdong has publicly stated that the mobile phone is a high-end perceived product with high frequency, just-needed, massive and high value. However, in recent years, the sales volume of the mobile phone business has been short of supply due to US sanctions.The only thing that can make up for this lack of business is smart electric vehicles."Although the sales of cars are not as big as those of mobile phones, the value of their single products is very high."

  Huawei’s financial report for the third quarter of 2021 shows that the company achieved sales revenue of 455.8 billion yuan in the first three quarters, a decrease of 215.5 billion yuan compared with 671.3 billion yuan in the same period last year. This is the fourth consecutive quarter that Huawei’s revenue has declined.

  Focusing on the automobile field, Huawei Automobile Bureau has gradually deepened-from manufacturing parts of smart cars, to jointly building a new business model of HUAWEI inside with BAIC, Changan and Guangzhou Automobile, and then using its own channels to sell cars. At present, Huawei’s smart car business is mainly in two ways. In more cases, Huawei adopts the traditional Tier1 and Tier2 parts supply mode, and the other is the Huawei inside mode which is deeply tied with car companies.

  Wang Jun said in an interview with a reporter from 21st century business herald that the essence of Huawei’s inside model is that from the time of vehicle definition, joint design and joint development, the two teams are integrated, and joint design and joint development must at least use Huawei’s full-stack autopilot solution to be called HI. "Using this model, we can give full play to the advantages of both parties. Huawei parts are all used, and the car factory has the definition, modeling and manufacturing ability of the whole car. The two sides can truly build a good car by combining with each other."

  Although Huawei has repeatedly stated that it will never build a complete vehicle, from the perspective of business layout,In addition to vehicle design and development, Huawei is getting closer and closer to building a car.In the current and future when the competition for smart cars is becoming increasingly fierce, where Huawei’s car will end up is full of imagination.

[Network Media National Defense Bank] North Sea Fleet Aviation: Fighting for the motherland and the people

   China Youth Daily Zhongqing Online Reporter Dong Zhicheng

   In Qingdao in July, the sun is like fire. On the 23rd, a delegation from the online media National Defense Bank of "Building a Strong Military Dream Together" came to an independent regiment of the North Sea Fleet Aviation. It is reported that the regiment is the first ship-borne helicopter unit of the whole army, and the first emergency mobile combat unit determined by the Central Military Commission, which is mainly responsible for missions such as searching and attacking submarines, over-the-horizon guidance, attacking ships, fighting and transporting, and maritime rescue.

   In the fighting spirit cultivation center, the reporter was shocked by a world map that marked dozens of major mission routes of the regiment: half a century’s stormy journey, generations of carrier-based aircraft people, driving Hawk to fly high into the deep blue, drew the glorious track of the first carrier-based aircraft unit of the China Navy.

   Yu Zhigang, the "Antarctic Eagle": Braving the Antarctic Forbidden Zone

   Antarctica has always been recognized as a "white death line" by the international aviation community. After 25 years of investigation in Antarctica by a developed country, more than 50 planes died in glaciers. In November, 1984, an independent regiment of the North Sea Fleet Air Force, Yu Zhigang, set sail for the Antarctic with the No.179 Super Hornet helicopter to carry out the Antarctic investigation and station building mission.

   The climate in Antarctica is very bad, and every flight is a handshake with "Death". In this mission, 17 flight days were organized, 104 flights were safely taken off and landed, 39 tons of materials were lifted, and 1,050 people were carried, without any mistakes.

   In the 12 escort missions, at the moment of taking care of the hostages, the picture shows the crew who took back the first flight jumping off the plane.

   Cheng Wengang: Taking risks to take care of the 26 crew members of "Xufu No.1"

   In July, 2012, during the 12th escort mission to Somalia in the Gulf of Aden, Cheng Wengang, a pilot of a ship-borne helicopter, was ordered to go deep into Somalia to take care of the crew of Taiwan Province Xufu No.1 who had been hijacked by pirates for more than 19 months. In the critical situation that the wind force was 8 and the wave height was 6 meters, and the two boats sent in the early stage were overturned and could not be approached, the helicopter took off beyond the conditions and went straight to the pirate’s lair at the risk of being attacked at any time at night.

   "Report to the command post that the released crew members have been found and ask for help." After receiving the agreed reply from the command post, Cheng Wengang carefully manipulated the helicopter and began to look for the landing site.

   A wet beach about 10 meters wide exposed after low tide caught Cheng Wengang’s attention. "It can be used as a landing site." He immediately used the method of hovering for half a meter and soft grounding on the right wheel, and flew six sorties successively to safely rescue 26 Chinese and foreign hijacked crew members.

   Luo Dechang, an ordnance engineer who was on the helicopter at that time, told the China Youth Daily and Zhongqing Online reporter that the crew’s eyes were filled with tears and their mouths kept saying "thank you" when the hatch was opened.

   Liu Peng: The real eagle is trained in fighting with wind and rain.

   Liu Peng, the squadron leader of Flight 3, was carrying out the sixth batch of Somali escort mission in the Gulf of Aden when a suspicious speedboat suddenly appeared in the left front of the formation. The formation ordered the Liu Peng crew to take off urgently and drive away. The helicopter crew quickly approached the tracking target, and when it was less than 1 km away from the pirate speedboat, it quickly lowered its altitude and fired two shock bombs to warn it to drive away. However, the suspicious target did not stop and still approached the protected merchant ship.

   Liu Peng decisively manipulated the helicopter to reduce the height to 100 meters, which was within the range of pirate weapons. Everyone’s heart suddenly hung up, and the special warfare players quickly stopped shooting at the pirates with machine guns. In the face-to-face confrontation with the pirates, the pirates finally turned around and disappeared into the vast sea under pressure.

   According to reports, since its establishment, the regiment has successfully completed such major tasks as salvaging the launch vehicle data module, building an Antarctic scientific research station, aerial survey of submarine-launched missiles, Olympic security, multinational naval activities, ocean escort, etc. issued by the CPC Central Committee and the Central Military Commission, winning honor for the motherland and the people, and gaining the reputation of being a "pioneer in air and sea".

Creative Opening of 2024 China (Hangzhou) Outdoor Camping Life Exhibition

Promote Hangzhou to build a highland of outdoor industry quality in China

On the morning of March 22nd, 2024, CLE2024 China (Hangzhou) Outdoor Camping Life Exhibition ("CLE 2024 Hangzhou Exhibition") kicked off at Hangzhou International Expo Center with a simple but creative outdoor fashion show. From March 22nd to 24th, more than 200 exhibitors and more than 300 brands participated in the event, and the organizer also organized 10 themes and over 80 heavyweight events to be staged in 9 major spaces, showing the overall development trends of outdoor industry in China.

Since 2023, CLE Hangzhou Exhibition every spring has become an important industry activity of outdoor industry in China. According to the exhibition data released by the organizing committee a few days ago, during the three-day exhibition, all exhibitors will, together with industry practitioners, enthusiasts, relevant competent departments and major Internet platforms, comprehensively explain all kinds of industry information of China’s outdoor sports industry in equipment manufacturing, platform sales trends, and the direction of choosing people to bring goods, share the experience of organizing and operating camps and outdoor activities, carry out international exchanges, fully experience the latest equipment for outdoor catering and outdoor travel, and feel the complete and full outdoor culture.

With the theme of "Connecting Outdoor Life", this CLE 2024 Hangzhou Exhibition focuses on the e-commerce, cross-border transaction and internationalization of outdoor industry, which provides a new industry idea for the sustainable development of outdoor industry in China. According to incomplete statistics, there are nearly 1,000 people who have signed up for CLE 2024 Hangzhou Exhibition, and the total number of fans has exceeded 150 million, accounting for about 1/3 of the outdoor population in China. At the same time, exhibitors and camp owners from more than ten countries including Russia, Mongolia, Kazakhstan, Singapore, Malaysia, Canada, Japan, Australia and the Middle East visited the exhibition site.

Focusing on promoting and popularizing outdoor culture is another major feature of CLE 2024 Hangzhou Exhibition. A brief history of camping, the first general book in China to introduce the 150-year development of outdoor camping industry, was launched at this CLE 2024 Hangzhou Exhibition, and the creator and publishing agency China Academy of Fine Arts Press signed a sale for the audience on the spot. At the same time, the CLE Camping Museum was jointly established by several exhibitors at the exhibition, which provided a space for industry visitors and enthusiasts to understand the historical development of outdoor camping.

As a manufacturing highland in China, Zhejiang is also a gathering area of outdoor camping industry. At the CLE 2024 Hangzhou Exhibition, the audience can also see the product displays from Sanmen, the capital of China jackets, and several industrial belts.

Since 2020, Hangzhou has become the benchmark of exquisite camping and outdoor leisure life in China, and many representative camps have gathered around the city. In three days, CLE 2024 Hangzhou Exhibition brought together industry practitioners from all over the country and around the world to focus on the status quo and challenges of China’s outdoor industry, and put forward solutions and solutions from the perspective and methods of China, which will further boost Hangzhou’s construction into a high-quality outdoor industry in China.

Attachment: Summary of CLE 2024 Hangzhou Exhibition

CLE 2024 Hangzhou Exhibition Site Activity Arrangement

Time: March 22-24, 2024

Venue: 3F, Hangzhou International Expo Center

I. Layout of the Exhibition

CLE2024 Exhibitor Booth Distribution Map

Second, the 9 major activity spaces of the exhibition

In order to present the outdoor camping lifestyle in an all-round way and create a better on-site environment for industry exchange and docking, nine activity spaces were set up in the venue of CLE 2024 Hangzhou Exhibition, namely:

"grow good business" outdoor forum area

"City Outdoor" Picnic, Coffee, Wine and Chill Moment

Aesthetic natural education of "Learn Shan Ye with pleasure"

"Outdoor Partner" Lifestyle Community

Outdoor life model room "wilderness home"

Outdoor camping sea ecological zone

CLE& Xiaohongshu blogger guest contact area

Product selection area for bloggers with goods

CLE outdoor camping museum

III. Summary of participating brands

CLE2024 Exhibitor Brand List

IV. CLE 2024 Hangzhou Exhibition Schedule

CLE2024 exhibition tour guide

V. Contents of "Planting Good Business" Outdoor Forum Area

01 Shan Ye audio • Music scene

02 "Natural Opening" Outdoor Fashion Show

Jointly launch outdoor fashion show with KOL, anchor with goods and brand exhibitors, and open the preface of 2024CLE.

Look at the 150-year camping history — — Press conference of the new book "A Brief History of Camping"

The first book in China that systematically introduces the 150-year history of camping, A Brief History of Camping, was released and recommended by the promoters and practitioners of outdoor lifestyle in Nomori territory.

Decryption of China Outdoor Brand E-commerce Operation — — Domestic e-commerce platform sharing

"Tik Tok" Tik Tok E-commerce Outdoor Camping 2024 Trend Release

Dong Yunlu Doris Dong-Head of Business Transportation in Camping Industry of Tik Tok E-commerce Brand Group

"Little Red Book", "Everything grows in the wind" Little Red Book Sports Outdoor Inspiration Marketing Sharing

Mingjun-Xiaohongshu Commercial Fashion Clothing Industry Sports Outdoor Integrated Marketing Expert

"Tmall" 2024 Tmall camping trend sharing

Cherish life-head of Tmall camping

New businesses in "Aauto Quicker" have new operations and new growth.

Yu Ailin-Aauto Quicker is the operation director of "Official Assistant of Magnetic Taurus" and the operation director of "Jinniu Classroom".

The growth trend of outdoor sports with "getting things"

Muyi-Dewu Outdoor Category Operation Experts

05 CLE outdoor brand promotion special session

"Outdoor Power Supply and Outdoor Electricity Consumption Ecology"

Leng Xiaowei-General Manager of Shenzhen Yizu Innovation Technology Co., Ltd.

"It’s just the right time to go out to sea-avoid the winner’s thinking of getting involved and going out"

Li Hualin-CEO of WebTV Asia Grape Media Greater China

"Introduction of the Famous City of Jacket Clothing in Sanmen County"

Li Lujia-Deputy Director of Sanmen County Investment Promotion Center

"To help outdoor products go to sea, how to save logistics costs from the source? 」

Wang Letian-General Manager of Xiyou Logistics East China Branch

"Canadian outdoor lifestyle"

Grace-Founder of Smypark Canada Limited

"Canadian health functional food SunDrench brand sharing meeting"

Shangduoli (Hangzhou) International Food Technology Co., Ltd.

"SP1KE New Technology Released for External Protection of Customers"

Canada SP1KE company

"The Next Fifteen Years of Black Deer"

Ye Xiao-Black Deer Brand Manager

"Keep Walking: The Road of Fire Maple Research and Development"

Qin Yu-Head of Brand R&D of Huofeng

"Introduction of Nujiang outdoor sports industry project".

Zhang Xuelian-Deputy Director of Nujiang Education and Sports Bureau

"Introduction of throwing Frisbee"

An Chenran-Founding Partner/General Manager of Wing Kun Frisbee

"Star Navigator: A Journey of Astronomy and Space Exploration in Mars Camp"

Feng Jiang-Mars camp co-founder camp director and general manager of Cold Lake Astronomy.

"Open your heart and fly, and you will naturally respond."

Wei Xiaoliang-I fly outdoor COO

"pot ring brand sharing"

Guo quan Shi hui

"brand sharing of Harajuku self-operated factory"

Harajuku

"What else can I eat for a healthy outdoor life? See how camping scenes keep pace with "food"

Amanda-ELMJOY Yu zhiyu brand promoter

"Wolf Brand Story"

Ma Haozhe-Founder CEO of Wolf

06 Outdoor Wind Blows the World — — There are new tricks for cross-border going to sea, and nine platforms face each other.

Deep analysis of all categories of Amazon outdoor sports in "Amazon opens stores worldwide"

Sunny Zhou-Senior Manager of Key Account Development and Operation Management of Amazon

"eBay" E-way peers, everything is fine. Introduction of Bay-eBay2024 platform and outdoor category sharing.

Zhang Haoyuan-Business Development Manager of eBay Greater China

Introduction of "TikTok Shop" Full Hosting Mode and Promotion of Outdoor Sports Category

Chen Yongkuo-Outdoor Investment Manager of Tiktok Shop Cross-border E-commerce Campaign

"Wal-Mart" is outdoors in "Wo", and it is just the right time to go to sea.

Weiwei Chen-Wal-Mart Global E-commerce Strategic Channel Development Consultant

"Coupang" and Coupang, Nuggets "Sports Outdoor" New Business Opportunities

May Gao-Coupang, Head of Investment Promotion in East China

Introduction of "Lazada" Full Trusteeship Mode and Promotion of Outdoor Sports Category

Dai Guisheng-Lazada, Investment Manager of Outdoor Sports in Full Trust

"Meikeduo" went out to sea to dig gold in Latin America.

Max-Mercado China East China Business and Regional Development Manager

"Shopee" makes every possibility of outdoor camping in Southeast Asia.

Elaine (Pang Yiyue)-Shopee Investment Promotion and Incubation Manager

"Lotte Japan" went out to sea in Japan and chose Lotte Japan, a cross-border e-commerce treasure platform.

Wu Feifei-Investment Manager of Lotte Group Shenzhen Branch, Japan

07 2024 Spring Camping Conference of Pot Circle Food Exchange

One-stop solution promotion of pot camping life, first release of new pot products, investment promotion policy of pot camping shop, cooperation and signing of 100 camping plans, etc.

08 Let’s meet — — All-in-one exchange meeting of cultural, sports and tourism

The sharing of diversified outdoor life, the introduction of China Road-Zhejiang Station, the signing ceremony of 2024 Association’s self-driving market operation and government cooperation, and the promotion of local self-driving and camping destinations.

09 camp product and content innovation — — Campsite building logic

International experience of combining youth camp and holiday camp in "international outdoor emerging market"

Former President of Valery Kostin-ICF International Camp Association

Valerii Dolgikh-President of Russian Camp Association

Abdumukhtorov Anvar Akramovich-Director of Leisure and Rehabilitation Department of Uzbekistan

Bymba Chultem-Chairman of Mongolian Camp Association

Duan Diandian-Secretary General of ICE Camp Research Institute

How can outdoor camping empower rural revitalization?

Manager of Baoxin-Xiaohangkeng Camp

"Camp Planning and Design" The Core Elements of Camp Planning and Design

Dai Zheng-good morning, founder of Yesu

"Camp diversification case" Camping new era, camp diversification development model

Jingliang-Founder of Camp Club

"Chain Camp Case" Hi King Camp, Chain Development

Cui lianbo-hi, founder of King chain camp

Construction of camp products of "comprehensive camp operation case"

Tang Wei-Niulu Camping & Founder of Niulu Outdoor Education, Ph.D. in Tourism Hotel Management, Hong Kong Polytechnic University, and chinese mountaineering association Youth Outdoor Education Tutor.

Looking for the most beautiful camp in China to see the trend of camping and outdoor sports

Zhao Jingwen-Founder of Camping Season

How to plan a competitive campsite in the era of consumption degradation?

Mingli-General Manager of Shanghai Kemu Design

10 Connecting Outdoor Life — — Lifestyle innovation

"Cross-border Outdoor" Australian Camping Mode Sharing

TIM CUTLER – AOA

"outdoor research" outdoor research scene and content (Camping in Trent)

Kelly-Head of Admissions, Trent University, China

"Outdoor travel" Vala may be more free.

Fang Fang-co-founder of Vala

"Outdoor Climbing" into No Man’s Land, Antarctic Exploration and Protection

Bin Sun-Founder of National Mountaineer Peak Outdoor Sports School

How much face can the new trend of "outdoor wearing" bring?

Founder of Bi Yiran-UPPERVOID’s Second Latitude

VI. Other supporting activities

(A) interactive punching activities

"CLE 2024 Hangzhou Exhibition", in conjunction with Xiaohongshu and Tik Tok Platform, organized a number of interactive and punching activities in the same period.

(B) On-site outdoor activities experience and teaching

"CLE 2024 Hangzhou Exhibition" has joined more than 10 outdoor sports, outdoor education and outdoor experience institutions, and there are nearly 20 outdoor activities and community activities on the spot to open the experience to the audience.

(3) Pet-friendly

CLE 2024 Hangzhou Exhibition continued the pet-friendly policy. All kinds of pets that meet the pet management policy of Hangzhou can enter the venue after reporting in advance. The organizing committee of CLE 2024 Hangzhou Exhibition also set up a special pet-friendly area to serve the visitors’ pet storage.

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What’s the difference between football in China? It is not a cold day to fall from the country of Cuju to the "national football"!

China football, every China fan feels mixed feelings when he mentions it.

Whenever the World Cup season comes, the China men’s soccer team is always in a way"spectator" and "joke"As a participant, but not as a participant.

Then, why in today’s international arena, China, as old as football civilization,But always lost to Europe, America and even Japan, which is also East Asia?

What’s wrong with this?Do we really have no DNA to play football?
The Development Course of Football in China

In 1992, this year was of special significance to China football.Marketization reformIn this year, the curtain was opened, which marked an important step towards the professionalization of football in China.

This made the whole football system become different, and the professional league was established, which provided new career opportunities for players and coaches.This also directly prompted them to start.Get economic returns from clubs and markets.Football has thus gained unprecedented attention.

However, the development of everything has two sides; Although the market-oriented reform has brought new vitality to China football, it is also accompanied by problems.

Among them,The most obvious problem is that many young players choose to leave because they are dissatisfied with the conditions of provincial and municipal teams, which leads to a large number of brain drain.; More importantly, the original reform paid too much attention to the construction of professional leagues, butForget the importance of basic training.This makes the development of football in China appear obvious "fault".

This fault problem has been exposed in the early stage, but it has not been paid enough attention.

If the infrastructure of a league is not stable, then no matter how dazzling it is, it is difficult to go far;This may explain why in the late 1990s and early 2000s,Although China football had a brief glory, it quickly fell into a downturn.

But,In addition to the above-mentioned professionalization and marketization issues, is there anyOther factorsIs it affecting the development of football in China?

These factors can be discussed from three aspects: physical fitness, technology and genes:

First of all, there are indeed differences between Asians and Africans or Europeans in physical strength and flexibility; But this difference is not purely determined by genes, and eating habits and training methods also play an indispensable role.

howeverBased on this factor alone, we can’t come to the conclusion that "China people are not suitable for playing football";

Looking back at last year’s World Cup, Japan successfully defeated the powerful German team, which clearly proved that East Asian teams can also compete with the world’s top teams.

Furthermore, football is not just a "European and American" sport; It is global, and its technology, tactics and ideas are constantly evolving on a global scale.

Simply copying the football model in Europe and America cannot guarantee success, and each region has its own unique football culture and development route;Too much pursuit of integration with Europe and the United States, but ignoring local characteristics, often brings bad consequences.

reviewAlthough China tried to imitate European football in the early stage of its professionalization, its basic work was ignored.

A solid foundation is the key to the top league. In this respect, countries like Japan and South Korea have done quite well.

They started from the foundation and gradually built a perfect football development system, with clear planning and continuous investment from youth training to top leagues.

The rise of Japanese football is largely due to their solid youth training system;Large-scale competitions such as the All-Japan High School Football Championship involve about 100,000 student players. Every year, about 4,000 teams participate in the preliminaries, and 48 teams are finally selected to enter the finals.

This is not only a competition, but also a platform to show yourself and exercise your skills. The Gaoyuan Palace Cup Japan Football Association U18 League has created a more professional stage for the youth teams of various professional clubs.

South Korea, another strong team in East Asia, is famous for its excellent physical confrontation and physical fitness;In the international arena, they can often show excellent competitive state in the confrontation with strong European teams.

South Korean star Sun Xingyu’s Premier League performance is undoubtedly the best proof.He is not only a player, but also a representative of Korean football innovation youth training;

The sports park invested and built by Sun Xingyuan in South Korea represents the new direction of Korean football-"Sun Xiongzheng mode" (Sun Xiongzheng is Sun Xingyuan’s father and a former football player in South Korea), which pays more attention to technology and basic skills.

Compared with Japan and South Korea, although their football road is different from ours, their success provides us with valuable enlightenment; Both Japan’s youth training system and South Korea’s innovative ideas on player training are worthy of our in-depth study and thinking.

At the same time,Our national team, especially the women’s football team., also has a remarkable performance on the international stage.

Compared with the men’s soccer team, why can they show better elegance in the international arena?

From the perspective of professionalism,China women’s football team is on a global scale.Degree of professionalismMore prominent;

In many countries, many women football players are stillAmateur state,But in our country, most women football players areprofessionalismofThis provides them with rich training time and helps them to form an advantage in technology and tactics.

Furthermore,Women’s football has relatively little commercial value.Make the players focus more on the performance on the court, rather than being influenced by commercial factors.This pure attitude towards the gameUndoubtedly, it has created a more pure competition environment for women football players.

On the other hand, although the men’s football team has gone through the road of professionalization, there are many problems in the promotion of marketization;

The most critical problem is the neglect of basic work.This has led to a great loss of football talents. Compared with women’s football team’s obvious attitude of paying attention to technology and basic skills, men’s football team seems to be subject to more external interference in the process of marketization.

When we look back on every glory of China women’s football team, we can deeply feel the efforts behind them; And every ups and downs of the men’s soccer team is a wake-up call, suggesting that we need to reflect deeply.

In the future, we hope that both men’s football team and women’s football team should cherish every opportunity to play, go all out, create more bright spots, win glory for our country, and bring joy and pride to every fan.


References:

  1. Why is the "national football" so smelly?
  2. In-depth analysis, why is China football getting worse and worse, and where is the future development direction?
  3. Japanese and Korean football tells us that confrontation is not a European patent, and yellow people can also have technology.
  4. Ball Comment: Why is China Women’s Football Team so Strong? What is the real reason why men’s football is not as good as them?

Title 1: From the country of Cuju to the spectators today: Exploring the deep reasons why China football lags behind Europe, America and Japan.

Title 2: From ancient stadium heroes to today’s audience, the vicissitudes of football in China: where is the gap between us and Europe, America and Japan?

Title 3: The Battle of the Top Three in East Asia: Why did China lose to Japan because of the cultural background of football and the technical conflict between Europe and America?

Title 4: The glory and trough of football in China, exploring the real gap between us and Europe, America and Japan and the way of the future.

Title 5: The problem of China’s men’s football team and the glory of women’s football team: Exploring our football road, why is there such a gap with Europe and America?

Italian media: Asian team offers Pedro, Lazio is trying to renew his contract.

Two years ago in the summer, Pedro moved from Rome to Lazio, rewriting the history that two bitter rivals in the same city had no direct player transactions for 40 years. Pedro’s transfer to Lazio coincided with the arrival of madman Mourinho in Rome. At that time, Pedro had a three-year contract with Rome, and he was able to cancel the contract successfully, largely because Mourinho did not intend to include Pedro in his lineup.

After joining Lazio, Pedro played 40 times in two consecutive seasons and helped the team win the Europa League. After the end of this season, his contract with Lazio officially expired. At that time, he will be 36 years old. It is difficult for players of this age to stay in the five major leagues. Of course, Pedro doesn’t worry about leaving home. After all, others have played in Barcelona and won three Champions League titles and five La Liga titles.

According to the Italian Evening Post, in March this year, Pedro received an offer from the Japanese J-League team, and Kobe Victory Ship and Yokohama Sailors were competing for the former Barcelona main midfielder. In addition, at the beginning of May, a Saudi League team also came to Italy to meet Pedro’s agent team. If the player himself can’t find a suitable job in Europe, the Saudi League always welcomes him to join.

At present, the outside world only knows that Pedro’s contract with Lazio is about to expire, but the season is not over yet, and Pedro may stay in Europe until the end of the summer window. According to Lazio’s team reporter, on the one hand, Pedro himself has not made up his mind to play in Asia, on the other hand, Lazio also wants to renew his contract, and the club’s top management is discussing with Pedro’s agent the appropriate salary plan.

Lazio is currently ranked fourth in Serie A and is likely to return to the Champions League after two years. Pedro has played for Barcelona and Chelsea for many years and has rich experience in the Champions League, which is why Lazio wants to renew his contract. In the past two years, Pedro has been an indispensable member of Lazio’s midfield. Instead of spending money on new players, it is better to use experienced acquaintances. Therefore, Lazio must negotiate a contract renewal with Pedro before the summer window.

Small disasters, plums were punished for 880,000

"Strictly beating"

Recently, the beauty collection store Harmay Diaolia Corporate Company Shanghai Diaoli Lexiang Enterprise Development Co., Ltd. was fined 887,000 yuan, because the big -name small sample cosmetics label sold did not meet the regulations.

It is worth noting that this is not the first time that the beauty collection store has planned to follow the sample, but the fine is innovative. This punishment signal is considered by the industry to be the beginning of strict samples, and the samples on the vent on the air’s mouth should also be reduced.

35 big -name small sample rollover, the plum was fined 887,000

According to the administrative penalty letter made by the Shanghai Municipal Supervision Bureau to the Shanghai Diaolu Enjoy Enterprise Development Co., Ltd. (hereinafter referred to as Shanghai dialect Mei Lexiang), on April 16, 2021, the Municipal Supervision Bureau was on the "Harmay in Xingye Road, Huangpu District. The "Cosmetics Collection Store for the" Cosmetics Collection Store. It was found that the "Clarins Clarins" brand Huanyan Elastic Ridon (5ml), which was selling at the scene, had a missing item of 4 brands of 4 brands and 24 cosmetics. At the same time, the Shanghai Municipal Supervision Bureau stated that during the investigation of the above cases, some cosmetics sold in the above case still had Chinese labels that were missing.

According to the equity penetration information, the legal representative of Shanghai Dia spectrum is consistent with Beijing dialect Melalexiang Technology Co., Ltd. (that is, the parent company of Harmay dialect).

局 Intercept the Shanghai Municipal Supervision Bureau

According to Green Eye statistics, all the cosmetics of these Chinese labels are all small samples of international big names, including 11 brands such as Tiffany, Bobley, Da Ke, and Jiao Shiyun, with a total of 35 cosmetics. The problem of illegal labels is mainly concentrated in the three aspects of labelless cosmetics component tables, production batch numbers, and imported cosmetics filing numbers. Among them, the Dake series is the most, involving 17 sample products, which accounts for almost half of the total number of the above brands.

The penalty letter shows that the parties sell a total of 35 cosmetics without tax (13%tax rate) sales of 152,000 yuan, the value of the goods is 245,000 yuan, and a total of 1134 cosmetics are inventory.

According to the provisions of the "Cosmetics Supervision and Administration Regulations", "the minimum sales unit of cosmetics should have labels. Tags should comply with relevant laws, administrative regulations, and mandatory national standards, and the content is true, complete, and accurate." The behavior is suspected of violating the provisions of Article 35 of the Cosmetics Supervision and Administration Regulations, which constitutes the behavior of cosmetics that does not meet the requirements of the operating label.

In the end, the Shanghai Municipal Supervisory Bureau enjoys the Shanghai dialect, which enjoys a penalty of "confiscating illegal income RMB 152,000 and a fine of RMB 735,000".

In response to punishment, Qingyan contacted Harmay today, but the other party did not make a statement.

It is reported that Harmay said since 2008 on the online Taobao store, and opened the first offline store in Anfu Road, Shanghai in 2017. In 2019, the Beijing Sanlitun Store became popular on social platforms. Favorite.

Earlier this year, Harmay Mi Mei received about 200 million US dollars (about RMB 1.27 billion) D -round financing. At present, a total of 4 rounds of financing has been completed. Public news shows that currently Harmay’s big names and overseas niche brands have more than 400, SKU exceeds 9,000, and more than a hundred new Jinjin cooperative brands in 2021.

Puzzle

In the past two years, with the continuous refinement of consumers’ needs, small sample products are small, portable, and low -testing the characteristics of low -testing costs. They are sought after by consumers and brands. Brands such as Lancome and Keyan have placed "sample machines" in malls. Consumers use products by free delivery samples, so as to excavate customers.

With the rise of beauty gathering stores such as Harmay and onlywrite, big samples have become the weapon for store drainage and marketing, and the size of the small sample economic market has grown rapidly.

However, behind the hot samples, many people in the industry are worried, "Non -selling products and money, (the market) where there are so many small and medium samples." Even a beauty retail channel practitioner told Qingyan that the small samples circulating on the market at present The scale has far exceeded the industry supply.

梅Harmay talk information map

So, outside the official channels, where did the samples sold by the beauty collection store come from? Harmay’s co -founder Ju Chunmao said in an interview with 36KR: "Under the current business environment of China, the license of big names is more difficult to get. Mainly from counters and traders. "

According to Qingyan survey, most of the small and medium samples in the market are from the following four channels: brand gifts; brand counters or internal personnel for resale; "reversing" supply; smuggling and fraud. But there are few small and medium samples produced in the first two channels.

The above -mentioned beauty retail channel practitioners told Qingyan that the samples sold in the beauty collection store have a cross -border trade in the cosmetics counters of department stores -a lot of small samples without Chinese labels come from this, that is, the goods purchased overseas Small sample.

"No import cosmetics filing number, of course, does not rule out smuggling and fake sale." Zhang Taijun, R & D director of Guangzhou Tsui Tsui Skin Skin Science and Technology Research Institute. According to the "Regulations on the Supervision and Administration of Cosmetics" and "Administrative Measures for Cosmetics Tags", cosmetics should have Chinese labels. Offline channel sales do not have Chinese label imported cosmetics, or products that do not meet the prescribed labels are obviously illegal.

It is worth noting that in January last year, ONLY WRITE, the beauty collection store of Hangzhou Kerry Center, was reported by consumers. The local market regulatory bureau contacted the customs department to assist in the investigation. Nearly 3,000 pieces of suspected smuggling cosmetics were detained, most of which were small cosmetics samples (for details, see "onlywrite! The source of cosmetics samples").

Strict sample

It is not difficult to see that the unqualified cosmetics label reflects product sources and product quality issues, which plays an important role in rectify the small sample market.

"Cosmetics supervision will become stricter and stricter. There are small and medium samples (gifts) in the management measures of cosmetics labeling. It has been implemented for a long time, but no one has paid special attention to it before. Many big brands have also issued official statements. The barcode is sold. "The above person said.

Among them, many people in the industry reported to Qingyan to strictly check the samples, which will be a punch of the beauty collection stores mainly sampled drainage. "As soon as this incident came out, it was understood that people had already been removed (non -compliant). The samples of formal channel sources were not problems. If informal channels, these beauty collection stores will definitely be affected later."

There is also a factory in the direction of Qingyan, "At present, the domestic brands and foreign -funded brands in domestic production and filing have basically unique and strict supervision. The management of imported products is actually gradually standardized. It’s the compliance of imported products. "

In fact, the tightening of small sample supervision has already begun last year. Earlier this year, the Shenzhen Municipal Supervision Bureau reported that since January last year, it destroyed 3 illegal denominations of cosmetics operations and seized 2,388 boxes of cosmetics with various types of imported brands without Chinese labels, with a minimum packaging cosmetics of more than 22,000 boxes. The estimated value of the goods exceeds 22 million yuan, and 3 cases are filed, of which the value of the counterfeit cosmetics involved in counterfeit infringement is 260,000 yuan, and it is transferred to another public security case.

On March 1 last year, Tmall also issued the "Notice on the Regulations on the release of new Tmall sample products". According to the new rules of Tmall, the pricing of sample products released by merchants shall not be higher than the price of the same proportion of the corresponding formal products. At the same time, the sample volume does not exceed 30%of the decoration products in principle. In addition, the merchants should express the attribute keywords such as "trial", "small samples", "samples", "trial outfit", "experience outfit" in the published sample title, and provide the purchase voucher for the sample for platform review.

"With the introduction of relevant national regulatory policies and the requirements of retail platform specifications, the beauty collection stores with small samples as selling points may adjust the procurement channels, and the continuous supply of products is certain." Some industry people said, "Now it is also very very very very very very very very very very very very It is difficult to say the specific impact on small sample business, but the problem of small sample compliance or the main strike object of strict supervision this year. "

At the same time, with the official implementation of the "Administrative Measures for Cosmetics Labels" on May 1 this year, the sample economy of small sample cosmetics will undoubtedly usher in an inflection point.

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