China football, every China fan feels mixed feelings when he mentions it.

Whenever the World Cup season comes, the China men’s soccer team is always in a way"spectator" and "joke"As a participant, but not as a participant.

Then, why in today’s international arena, China, as old as football civilization,But always lost to Europe, America and even Japan, which is also East Asia?

What’s wrong with this?Do we really have no DNA to play football?
The Development Course of Football in China

In 1992, this year was of special significance to China football.Marketization reformIn this year, the curtain was opened, which marked an important step towards the professionalization of football in China.

This made the whole football system become different, and the professional league was established, which provided new career opportunities for players and coaches.This also directly prompted them to start.Get economic returns from clubs and markets.Football has thus gained unprecedented attention.

However, the development of everything has two sides; Although the market-oriented reform has brought new vitality to China football, it is also accompanied by problems.

Among them,The most obvious problem is that many young players choose to leave because they are dissatisfied with the conditions of provincial and municipal teams, which leads to a large number of brain drain.; More importantly, the original reform paid too much attention to the construction of professional leagues, butForget the importance of basic training.This makes the development of football in China appear obvious "fault".

This fault problem has been exposed in the early stage, but it has not been paid enough attention.

If the infrastructure of a league is not stable, then no matter how dazzling it is, it is difficult to go far;This may explain why in the late 1990s and early 2000s,Although China football had a brief glory, it quickly fell into a downturn.

But,In addition to the above-mentioned professionalization and marketization issues, is there anyOther factorsIs it affecting the development of football in China?

These factors can be discussed from three aspects: physical fitness, technology and genes:

First of all, there are indeed differences between Asians and Africans or Europeans in physical strength and flexibility; But this difference is not purely determined by genes, and eating habits and training methods also play an indispensable role.

howeverBased on this factor alone, we can’t come to the conclusion that "China people are not suitable for playing football";

Looking back at last year’s World Cup, Japan successfully defeated the powerful German team, which clearly proved that East Asian teams can also compete with the world’s top teams.

Furthermore, football is not just a "European and American" sport; It is global, and its technology, tactics and ideas are constantly evolving on a global scale.

Simply copying the football model in Europe and America cannot guarantee success, and each region has its own unique football culture and development route;Too much pursuit of integration with Europe and the United States, but ignoring local characteristics, often brings bad consequences.

reviewAlthough China tried to imitate European football in the early stage of its professionalization, its basic work was ignored.

A solid foundation is the key to the top league. In this respect, countries like Japan and South Korea have done quite well.

They started from the foundation and gradually built a perfect football development system, with clear planning and continuous investment from youth training to top leagues.

The rise of Japanese football is largely due to their solid youth training system;Large-scale competitions such as the All-Japan High School Football Championship involve about 100,000 student players. Every year, about 4,000 teams participate in the preliminaries, and 48 teams are finally selected to enter the finals.

This is not only a competition, but also a platform to show yourself and exercise your skills. The Gaoyuan Palace Cup Japan Football Association U18 League has created a more professional stage for the youth teams of various professional clubs.

South Korea, another strong team in East Asia, is famous for its excellent physical confrontation and physical fitness;In the international arena, they can often show excellent competitive state in the confrontation with strong European teams.

South Korean star Sun Xingyu’s Premier League performance is undoubtedly the best proof.He is not only a player, but also a representative of Korean football innovation youth training;

The sports park invested and built by Sun Xingyuan in South Korea represents the new direction of Korean football-"Sun Xiongzheng mode" (Sun Xiongzheng is Sun Xingyuan’s father and a former football player in South Korea), which pays more attention to technology and basic skills.

Compared with Japan and South Korea, although their football road is different from ours, their success provides us with valuable enlightenment; Both Japan’s youth training system and South Korea’s innovative ideas on player training are worthy of our in-depth study and thinking.

At the same time,Our national team, especially the women’s football team., also has a remarkable performance on the international stage.

Compared with the men’s soccer team, why can they show better elegance in the international arena?

From the perspective of professionalism,China women’s football team is on a global scale.Degree of professionalismMore prominent;

In many countries, many women football players are stillAmateur state,But in our country, most women football players areprofessionalismofThis provides them with rich training time and helps them to form an advantage in technology and tactics.

Furthermore,Women’s football has relatively little commercial value.Make the players focus more on the performance on the court, rather than being influenced by commercial factors.This pure attitude towards the gameUndoubtedly, it has created a more pure competition environment for women football players.

On the other hand, although the men’s football team has gone through the road of professionalization, there are many problems in the promotion of marketization;

The most critical problem is the neglect of basic work.This has led to a great loss of football talents. Compared with women’s football team’s obvious attitude of paying attention to technology and basic skills, men’s football team seems to be subject to more external interference in the process of marketization.

When we look back on every glory of China women’s football team, we can deeply feel the efforts behind them; And every ups and downs of the men’s soccer team is a wake-up call, suggesting that we need to reflect deeply.

In the future, we hope that both men’s football team and women’s football team should cherish every opportunity to play, go all out, create more bright spots, win glory for our country, and bring joy and pride to every fan.

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References:

1. Why is the "national football" so smelly?
2. In-depth analysis, why is China football getting worse and worse, and where is the future development direction?
3. Japanese and Korean football tells us that confrontation is not a European patent, and yellow people can also have technology.
4. Ball Comment: Why is China Women’s Football Team so Strong? What is the real reason why men’s football is not as good as them?

Title 1: From the country of Cuju to the spectators today: Exploring the deep reasons why China football lags behind Europe, America and Japan.

Title 2: From ancient stadium heroes to today’s audience, the vicissitudes of football in China: where is the gap between us and Europe, America and Japan?

Title 3: The Battle of the Top Three in East Asia: Why did China lose to Japan because of the cultural background of football and the technical conflict between Europe and America?

Title 4: The glory and trough of football in China, exploring the real gap between us and Europe, America and Japan and the way of the future.

Title 5: The problem of China’s men’s football team and the glory of women’s football team: Exploring our football road, why is there such a gap with Europe and America?

Two years ago in the summer, Pedro moved from Rome to Lazio, rewriting the history that two bitter rivals in the same city had no direct player transactions for 40 years. Pedro’s transfer to Lazio coincided with the arrival of madman Mourinho in Rome. At that time, Pedro had a three-year contract with Rome, and he was able to cancel the contract successfully, largely because Mourinho did not intend to include Pedro in his lineup.

After joining Lazio, Pedro played 40 times in two consecutive seasons and helped the team win the Europa League. After the end of this season, his contract with Lazio officially expired. At that time, he will be 36 years old. It is difficult for players of this age to stay in the five major leagues. Of course, Pedro doesn’t worry about leaving home. After all, others have played in Barcelona and won three Champions League titles and five La Liga titles.

According to the Italian Evening Post, in March this year, Pedro received an offer from the Japanese J-League team, and Kobe Victory Ship and Yokohama Sailors were competing for the former Barcelona main midfielder. In addition, at the beginning of May, a Saudi League team also came to Italy to meet Pedro’s agent team. If the player himself can’t find a suitable job in Europe, the Saudi League always welcomes him to join.

At present, the outside world only knows that Pedro’s contract with Lazio is about to expire, but the season is not over yet, and Pedro may stay in Europe until the end of the summer window. According to Lazio’s team reporter, on the one hand, Pedro himself has not made up his mind to play in Asia, on the other hand, Lazio also wants to renew his contract, and the club’s top management is discussing with Pedro’s agent the appropriate salary plan.

Lazio is currently ranked fourth in Serie A and is likely to return to the Champions League after two years. Pedro has played for Barcelona and Chelsea for many years and has rich experience in the Champions League, which is why Lazio wants to renew his contract. In the past two years, Pedro has been an indispensable member of Lazio’s midfield. Instead of spending money on new players, it is better to use experienced acquaintances. Therefore, Lazio must negotiate a contract renewal with Pedro before the summer window.

"Strictly beating"

Recently, the beauty collection store Harmay Diaolia Corporate Company Shanghai Diaoli Lexiang Enterprise Development Co., Ltd. was fined 887,000 yuan, because the big -name small sample cosmetics label sold did not meet the regulations.

It is worth noting that this is not the first time that the beauty collection store has planned to follow the sample, but the fine is innovative. This punishment signal is considered by the industry to be the beginning of strict samples, and the samples on the vent on the air’s mouth should also be reduced.

35 big -name small sample rollover, the plum was fined 887,000

According to the administrative penalty letter made by the Shanghai Municipal Supervision Bureau to the Shanghai Diaolu Enjoy Enterprise Development Co., Ltd. (hereinafter referred to as Shanghai dialect Mei Lexiang), on April 16, 2021, the Municipal Supervision Bureau was on the "Harmay in Xingye Road, Huangpu District. The "Cosmetics Collection Store for the" Cosmetics Collection Store. It was found that the "Clarins Clarins" brand Huanyan Elastic Ridon (5ml), which was selling at the scene, had a missing item of 4 brands of 4 brands and 24 cosmetics. At the same time, the Shanghai Municipal Supervision Bureau stated that during the investigation of the above cases, some cosmetics sold in the above case still had Chinese labels that were missing.

According to the equity penetration information, the legal representative of Shanghai Dia spectrum is consistent with Beijing dialect Melalexiang Technology Co., Ltd. (that is, the parent company of Harmay dialect).

局 Intercept the Shanghai Municipal Supervision Bureau

According to Green Eye statistics, all the cosmetics of these Chinese labels are all small samples of international big names, including 11 brands such as Tiffany, Bobley, Da Ke, and Jiao Shiyun, with a total of 35 cosmetics. The problem of illegal labels is mainly concentrated in the three aspects of labelless cosmetics component tables, production batch numbers, and imported cosmetics filing numbers. Among them, the Dake series is the most, involving 17 sample products, which accounts for almost half of the total number of the above brands.

The penalty letter shows that the parties sell a total of 35 cosmetics without tax (13%tax rate) sales of 152,000 yuan, the value of the goods is 245,000 yuan, and a total of 1134 cosmetics are inventory.

According to the provisions of the "Cosmetics Supervision and Administration Regulations", "the minimum sales unit of cosmetics should have labels. Tags should comply with relevant laws, administrative regulations, and mandatory national standards, and the content is true, complete, and accurate." The behavior is suspected of violating the provisions of Article 35 of the Cosmetics Supervision and Administration Regulations, which constitutes the behavior of cosmetics that does not meet the requirements of the operating label.

In the end, the Shanghai Municipal Supervisory Bureau enjoys the Shanghai dialect, which enjoys a penalty of "confiscating illegal income RMB 152,000 and a fine of RMB 735,000".

In response to punishment, Qingyan contacted Harmay today, but the other party did not make a statement.

It is reported that Harmay said since 2008 on the online Taobao store, and opened the first offline store in Anfu Road, Shanghai in 2017. In 2019, the Beijing Sanlitun Store became popular on social platforms. Favorite.

Earlier this year, Harmay Mi Mei received about 200 million US dollars (about RMB 1.27 billion) D -round financing. At present, a total of 4 rounds of financing has been completed. Public news shows that currently Harmay’s big names and overseas niche brands have more than 400, SKU exceeds 9,000, and more than a hundred new Jinjin cooperative brands in 2021.

Puzzle

In the past two years, with the continuous refinement of consumers’ needs, small sample products are small, portable, and low -testing the characteristics of low -testing costs. They are sought after by consumers and brands. Brands such as Lancome and Keyan have placed "sample machines" in malls. Consumers use products by free delivery samples, so as to excavate customers.

With the rise of beauty gathering stores such as Harmay and onlywrite, big samples have become the weapon for store drainage and marketing, and the size of the small sample economic market has grown rapidly.

However, behind the hot samples, many people in the industry are worried, "Non -selling products and money, (the market) where there are so many small and medium samples." Even a beauty retail channel practitioner told Qingyan that the small samples circulating on the market at present The scale has far exceeded the industry supply.

梅Harmay talk information map

So, outside the official channels, where did the samples sold by the beauty collection store come from? Harmay’s co -founder Ju Chunmao said in an interview with 36KR: "Under the current business environment of China, the license of big names is more difficult to get. Mainly from counters and traders. "

According to Qingyan survey, most of the small and medium samples in the market are from the following four channels: brand gifts; brand counters or internal personnel for resale; "reversing" supply; smuggling and fraud. But there are few small and medium samples produced in the first two channels.

The above -mentioned beauty retail channel practitioners told Qingyan that the samples sold in the beauty collection store have a cross -border trade in the cosmetics counters of department stores -a lot of small samples without Chinese labels come from this, that is, the goods purchased overseas Small sample.

"No import cosmetics filing number, of course, does not rule out smuggling and fake sale." Zhang Taijun, R & D director of Guangzhou Tsui Tsui Skin Skin Science and Technology Research Institute. According to the "Regulations on the Supervision and Administration of Cosmetics" and "Administrative Measures for Cosmetics Tags", cosmetics should have Chinese labels. Offline channel sales do not have Chinese label imported cosmetics, or products that do not meet the prescribed labels are obviously illegal.

It is worth noting that in January last year, ONLY WRITE, the beauty collection store of Hangzhou Kerry Center, was reported by consumers. The local market regulatory bureau contacted the customs department to assist in the investigation. Nearly 3,000 pieces of suspected smuggling cosmetics were detained, most of which were small cosmetics samples (for details, see "onlywrite! The source of cosmetics samples").

Strict sample

It is not difficult to see that the unqualified cosmetics label reflects product sources and product quality issues, which plays an important role in rectify the small sample market.

"Cosmetics supervision will become stricter and stricter. There are small and medium samples (gifts) in the management measures of cosmetics labeling. It has been implemented for a long time, but no one has paid special attention to it before. Many big brands have also issued official statements. The barcode is sold. "The above person said.

Among them, many people in the industry reported to Qingyan to strictly check the samples, which will be a punch of the beauty collection stores mainly sampled drainage. "As soon as this incident came out, it was understood that people had already been removed (non -compliant). The samples of formal channel sources were not problems. If informal channels, these beauty collection stores will definitely be affected later."

There is also a factory in the direction of Qingyan, "At present, the domestic brands and foreign -funded brands in domestic production and filing have basically unique and strict supervision. The management of imported products is actually gradually standardized. It’s the compliance of imported products. "

In fact, the tightening of small sample supervision has already begun last year. Earlier this year, the Shenzhen Municipal Supervision Bureau reported that since January last year, it destroyed 3 illegal denominations of cosmetics operations and seized 2,388 boxes of cosmetics with various types of imported brands without Chinese labels, with a minimum packaging cosmetics of more than 22,000 boxes. The estimated value of the goods exceeds 22 million yuan, and 3 cases are filed, of which the value of the counterfeit cosmetics involved in counterfeit infringement is 260,000 yuan, and it is transferred to another public security case.

On March 1 last year, Tmall also issued the "Notice on the Regulations on the release of new Tmall sample products". According to the new rules of Tmall, the pricing of sample products released by merchants shall not be higher than the price of the same proportion of the corresponding formal products. At the same time, the sample volume does not exceed 30%of the decoration products in principle. In addition, the merchants should express the attribute keywords such as "trial", "small samples", "samples", "trial outfit", "experience outfit" in the published sample title, and provide the purchase voucher for the sample for platform review.

"With the introduction of relevant national regulatory policies and the requirements of retail platform specifications, the beauty collection stores with small samples as selling points may adjust the procurement channels, and the continuous supply of products is certain." Some industry people said, "Now it is also very very very very very very very very very very very very It is difficult to say the specific impact on small sample business, but the problem of small sample compliance or the main strike object of strict supervision this year. "

At the same time, with the official implementation of the "Administrative Measures for Cosmetics Labels" on May 1 this year, the sample economy of small sample cosmetics will undoubtedly usher in an inflection point.

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