Creative Opening of 2024 China (Hangzhou) Outdoor Camping Life Exhibition
Promote Hangzhou to build a highland of outdoor industry quality in China
On the morning of March 22nd, 2024, CLE2024 China (Hangzhou) Outdoor Camping Life Exhibition ("CLE 2024 Hangzhou Exhibition") kicked off at Hangzhou International Expo Center with a simple but creative outdoor fashion show. From March 22nd to 24th, more than 200 exhibitors and more than 300 brands participated in the event, and the organizer also organized 10 themes and over 80 heavyweight events to be staged in 9 major spaces, showing the overall development trends of outdoor industry in China.
Since 2023, CLE Hangzhou Exhibition every spring has become an important industry activity of outdoor industry in China. According to the exhibition data released by the organizing committee a few days ago, during the three-day exhibition, all exhibitors will, together with industry practitioners, enthusiasts, relevant competent departments and major Internet platforms, comprehensively explain all kinds of industry information of China’s outdoor sports industry in equipment manufacturing, platform sales trends, and the direction of choosing people to bring goods, share the experience of organizing and operating camps and outdoor activities, carry out international exchanges, fully experience the latest equipment for outdoor catering and outdoor travel, and feel the complete and full outdoor culture.
With the theme of "Connecting Outdoor Life", this CLE 2024 Hangzhou Exhibition focuses on the e-commerce, cross-border transaction and internationalization of outdoor industry, which provides a new industry idea for the sustainable development of outdoor industry in China. According to incomplete statistics, there are nearly 1,000 people who have signed up for CLE 2024 Hangzhou Exhibition, and the total number of fans has exceeded 150 million, accounting for about 1/3 of the outdoor population in China. At the same time, exhibitors and camp owners from more than ten countries including Russia, Mongolia, Kazakhstan, Singapore, Malaysia, Canada, Japan, Australia and the Middle East visited the exhibition site.
Focusing on promoting and popularizing outdoor culture is another major feature of CLE 2024 Hangzhou Exhibition. A brief history of camping, the first general book in China to introduce the 150-year development of outdoor camping industry, was launched at this CLE 2024 Hangzhou Exhibition, and the creator and publishing agency China Academy of Fine Arts Press signed a sale for the audience on the spot. At the same time, the CLE Camping Museum was jointly established by several exhibitors at the exhibition, which provided a space for industry visitors and enthusiasts to understand the historical development of outdoor camping.
As a manufacturing highland in China, Zhejiang is also a gathering area of outdoor camping industry. At the CLE 2024 Hangzhou Exhibition, the audience can also see the product displays from Sanmen, the capital of China jackets, and several industrial belts.
Since 2020, Hangzhou has become the benchmark of exquisite camping and outdoor leisure life in China, and many representative camps have gathered around the city. In three days, CLE 2024 Hangzhou Exhibition brought together industry practitioners from all over the country and around the world to focus on the status quo and challenges of China’s outdoor industry, and put forward solutions and solutions from the perspective and methods of China, which will further boost Hangzhou’s construction into a high-quality outdoor industry in China.
Attachment: Summary of CLE 2024 Hangzhou Exhibition
CLE 2024 Hangzhou Exhibition Site Activity Arrangement
Time: March 22-24, 2024
Venue: 3F, Hangzhou International Expo Center
I. Layout of the Exhibition
CLE2024 Exhibitor Booth Distribution Map
Second, the 9 major activity spaces of the exhibition
In order to present the outdoor camping lifestyle in an all-round way and create a better on-site environment for industry exchange and docking, nine activity spaces were set up in the venue of CLE 2024 Hangzhou Exhibition, namely:
"grow good business" outdoor forum area
"City Outdoor" Picnic, Coffee, Wine and Chill Moment
Aesthetic natural education of "Learn Shan Ye with pleasure"
"Outdoor Partner" Lifestyle Community
Outdoor life model room "wilderness home"
Outdoor camping sea ecological zone
CLE& Xiaohongshu blogger guest contact area
Product selection area for bloggers with goods
CLE outdoor camping museum
III. Summary of participating brands
CLE2024 Exhibitor Brand List
IV. CLE 2024 Hangzhou Exhibition Schedule
CLE2024 exhibition tour guide
V. Contents of "Planting Good Business" Outdoor Forum Area
01 Shan Ye audio • Music scene
02 "Natural Opening" Outdoor Fashion Show
Jointly launch outdoor fashion show with KOL, anchor with goods and brand exhibitors, and open the preface of 2024CLE.
Look at the 150-year camping history — — Press conference of the new book "A Brief History of Camping"
The first book in China that systematically introduces the 150-year history of camping, A Brief History of Camping, was released and recommended by the promoters and practitioners of outdoor lifestyle in Nomori territory.
Decryption of China Outdoor Brand E-commerce Operation — — Domestic e-commerce platform sharing
"Tik Tok" Tik Tok E-commerce Outdoor Camping 2024 Trend Release
Dong Yunlu Doris Dong-Head of Business Transportation in Camping Industry of Tik Tok E-commerce Brand Group
"Little Red Book", "Everything grows in the wind" Little Red Book Sports Outdoor Inspiration Marketing Sharing
Mingjun-Xiaohongshu Commercial Fashion Clothing Industry Sports Outdoor Integrated Marketing Expert
"Tmall" 2024 Tmall camping trend sharing
Cherish life-head of Tmall camping
New businesses in "Aauto Quicker" have new operations and new growth.
Yu Ailin-Aauto Quicker is the operation director of "Official Assistant of Magnetic Taurus" and the operation director of "Jinniu Classroom".
The growth trend of outdoor sports with "getting things"
Muyi-Dewu Outdoor Category Operation Experts
05 CLE outdoor brand promotion special session
"Outdoor Power Supply and Outdoor Electricity Consumption Ecology"
Leng Xiaowei-General Manager of Shenzhen Yizu Innovation Technology Co., Ltd.
"It’s just the right time to go out to sea-avoid the winner’s thinking of getting involved and going out"
Li Hualin-CEO of WebTV Asia Grape Media Greater China
"Introduction of the Famous City of Jacket Clothing in Sanmen County"
Li Lujia-Deputy Director of Sanmen County Investment Promotion Center
"To help outdoor products go to sea, how to save logistics costs from the source? 」
Wang Letian-General Manager of Xiyou Logistics East China Branch
"Canadian outdoor lifestyle"
Grace-Founder of Smypark Canada Limited
"Canadian health functional food SunDrench brand sharing meeting"
Shangduoli (Hangzhou) International Food Technology Co., Ltd.
"SP1KE New Technology Released for External Protection of Customers"
Canada SP1KE company
"The Next Fifteen Years of Black Deer"
Ye Xiao-Black Deer Brand Manager
"Keep Walking: The Road of Fire Maple Research and Development"
Qin Yu-Head of Brand R&D of Huofeng
"Introduction of Nujiang outdoor sports industry project".
Zhang Xuelian-Deputy Director of Nujiang Education and Sports Bureau
"Introduction of throwing Frisbee"
An Chenran-Founding Partner/General Manager of Wing Kun Frisbee
"Star Navigator: A Journey of Astronomy and Space Exploration in Mars Camp"
Feng Jiang-Mars camp co-founder camp director and general manager of Cold Lake Astronomy.
"Open your heart and fly, and you will naturally respond."
Wei Xiaoliang-I fly outdoor COO
"pot ring brand sharing"
Guo quan Shi hui
"brand sharing of Harajuku self-operated factory"
Harajuku
"What else can I eat for a healthy outdoor life? See how camping scenes keep pace with "food"
Amanda-ELMJOY Yu zhiyu brand promoter
"Wolf Brand Story"
Ma Haozhe-Founder CEO of Wolf
06 Outdoor Wind Blows the World — — There are new tricks for cross-border going to sea, and nine platforms face each other.
Deep analysis of all categories of Amazon outdoor sports in "Amazon opens stores worldwide"
Sunny Zhou-Senior Manager of Key Account Development and Operation Management of Amazon
"eBay" E-way peers, everything is fine. Introduction of Bay-eBay2024 platform and outdoor category sharing.
Zhang Haoyuan-Business Development Manager of eBay Greater China
Introduction of "TikTok Shop" Full Hosting Mode and Promotion of Outdoor Sports Category
Chen Yongkuo-Outdoor Investment Manager of Tiktok Shop Cross-border E-commerce Campaign
"Wal-Mart" is outdoors in "Wo", and it is just the right time to go to sea.
Weiwei Chen-Wal-Mart Global E-commerce Strategic Channel Development Consultant
"Coupang" and Coupang, Nuggets "Sports Outdoor" New Business Opportunities
May Gao-Coupang, Head of Investment Promotion in East China
Introduction of "Lazada" Full Trusteeship Mode and Promotion of Outdoor Sports Category
Dai Guisheng-Lazada, Investment Manager of Outdoor Sports in Full Trust
"Meikeduo" went out to sea to dig gold in Latin America.
Max-Mercado China East China Business and Regional Development Manager
"Shopee" makes every possibility of outdoor camping in Southeast Asia.
Elaine (Pang Yiyue)-Shopee Investment Promotion and Incubation Manager
"Lotte Japan" went out to sea in Japan and chose Lotte Japan, a cross-border e-commerce treasure platform.
Wu Feifei-Investment Manager of Lotte Group Shenzhen Branch, Japan
07 2024 Spring Camping Conference of Pot Circle Food Exchange
One-stop solution promotion of pot camping life, first release of new pot products, investment promotion policy of pot camping shop, cooperation and signing of 100 camping plans, etc.
08 Let’s meet — — All-in-one exchange meeting of cultural, sports and tourism
The sharing of diversified outdoor life, the introduction of China Road-Zhejiang Station, the signing ceremony of 2024 Association’s self-driving market operation and government cooperation, and the promotion of local self-driving and camping destinations.
09 camp product and content innovation — — Campsite building logic
International experience of combining youth camp and holiday camp in "international outdoor emerging market"
Former President of Valery Kostin-ICF International Camp Association
Valerii Dolgikh-President of Russian Camp Association
Abdumukhtorov Anvar Akramovich-Director of Leisure and Rehabilitation Department of Uzbekistan
Bymba Chultem-Chairman of Mongolian Camp Association
Duan Diandian-Secretary General of ICE Camp Research Institute
How can outdoor camping empower rural revitalization?
Manager of Baoxin-Xiaohangkeng Camp
"Camp Planning and Design" The Core Elements of Camp Planning and Design
Dai Zheng-good morning, founder of Yesu
"Camp diversification case" Camping new era, camp diversification development model
Jingliang-Founder of Camp Club
"Chain Camp Case" Hi King Camp, Chain Development
Cui lianbo-hi, founder of King chain camp
Construction of camp products of "comprehensive camp operation case"
Tang Wei-Niulu Camping & Founder of Niulu Outdoor Education, Ph.D. in Tourism Hotel Management, Hong Kong Polytechnic University, and chinese mountaineering association Youth Outdoor Education Tutor.
Looking for the most beautiful camp in China to see the trend of camping and outdoor sports
Zhao Jingwen-Founder of Camping Season
How to plan a competitive campsite in the era of consumption degradation?
Mingli-General Manager of Shanghai Kemu Design
10 Connecting Outdoor Life — — Lifestyle innovation
"Cross-border Outdoor" Australian Camping Mode Sharing
TIM CUTLER – AOA
"outdoor research" outdoor research scene and content (Camping in Trent)
Kelly-Head of Admissions, Trent University, China
"Outdoor travel" Vala may be more free.
Fang Fang-co-founder of Vala
"Outdoor Climbing" into No Man’s Land, Antarctic Exploration and Protection
Bin Sun-Founder of National Mountaineer Peak Outdoor Sports School
How much face can the new trend of "outdoor wearing" bring?
Founder of Bi Yiran-UPPERVOID’s Second Latitude
VI. Other supporting activities
(A) interactive punching activities
"CLE 2024 Hangzhou Exhibition", in conjunction with Xiaohongshu and Tik Tok Platform, organized a number of interactive and punching activities in the same period.
(B) On-site outdoor activities experience and teaching
"CLE 2024 Hangzhou Exhibition" has joined more than 10 outdoor sports, outdoor education and outdoor experience institutions, and there are nearly 20 outdoor activities and community activities on the spot to open the experience to the audience.
(3) Pet-friendly
CLE 2024 Hangzhou Exhibition continued the pet-friendly policy. All kinds of pets that meet the pet management policy of Hangzhou can enter the venue after reporting in advance. The organizing committee of CLE 2024 Hangzhou Exhibition also set up a special pet-friendly area to serve the visitors’ pet storage.
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