Explore the ＂sea of stars＂ in the era of intelligent communication, and the views output by this forum should not be missed.
With the continuous development of intelligent technology and the continuous expansion of its influence, media information dissemination, film and television industry upgrading and international cultural exchanges are all facing new development space and opportunities.How to recognize the current coordinate system and locate the future development strategy?The demand for ideological collision and practical communication is increasingly urgent.
The 2021 China International Intelligent Communication Forum, which just ended in Wuxi, looks forward to the future development of intelligent communication with its inspiring topic and gold content.
2021 China International Intelligent Communication Forum Opening Ceremony and Main Forum Site
Recently, jointly sponsored by the Central Radio and Television General Station and the People’s Government of Jiangsu Province2021 China International Intelligent Communication Forum ended in Wuxi.Vice Minister Publicity Department of the Communist Party of China, Director and Editor-in-Chief of the Central Radio and Television General Station, Shen Haixiong, Deputy Secretary of jiangsu provincial party committee and Governor Wu Zhenglong attended the opening ceremony of the forum and delivered speeches. Zhang Aijun, member of the Standing Committee of jiangsu provincial party committee and Minister of Propaganda Department, Peng Jianming, member of the editorial meeting of the Central Radio and Television General Station and general manager of the general manager’s office, and Chen Jiangang, secretary general of Jiangsu Provincial People’s Government, attended the meeting.
Around "New age zhi spread"Theme, this forum brings together experts and scholars in the field of intelligent communication at home and abroad and leading figures from all walks of life. Through an opening ceremony, a main forum and three sub-forums, a large number of exclusive opinions and innovative wisdom are stirred up.
Look to the future
All-media and videoization outline a new development prospect
In the era of Internet of Everything, it is particularly critical for intelligent technology to open up a new communication scene and realize the leap of communication mode. At this forum, many experts, scholars and business representatives looked forward to the future communication prospect.
Song Jianwu, a professor at the School of Journalism of Renmin University of China and a member of the Publicity Department of the Communist Party of China Media Integration Expert Group, is "‘ Remodeling and Construction ’ The development of cultural industry in the era of intelligent mediaSpeech at the sub-forum on "Intellectual Industry" with the theme of "Intellectual Industry".
He pointed out that the all-media communication system is a system built on the basis of modern information technology with the Internet as the core. Holography means the application of the latest technology; All employees and all effects are the characteristics of the future media industry and the new characteristics of the future social interaction or communication relationship based on the Internet.
Professor, School of Journalism, Renmin University of China
Song Jianwu, member of Publicity Department of the Communist Party of China Media Integration Expert Group
Deliver a keynote speech
Song Jianwu also put forward his own judgment on the future media form: "In the future, there will be an all-media communication system based on community media integration, with regional media integration platform as the skeleton and national media platform as the leading factor. This system will inevitably lead to the situation that the media at all levels will get through vertically and the county-level media center will get through the localized resources horizontally."
Song Jianwu also said that the future media industry may play a greater role in the operation of urban brain, because urban brain will be the data collection and operation center of future society. "We also see that the leading media groups have entered this field.The media should be the hub of society by nature, especially the platform media as the ruling tool of the party and the government, which must stand in the center of the stage.Therefore, we believe that in the future, the media industry will be more useful in the operation of the new center of society (urban brain). "
At the same time, many guests expressed their full expectations for the media to be further "videoized". Rui Chen, Chairman and CEO of Billie Billie, said in his keynote speech at the main forum that all future creative forms will be embedded in video expression. "Video is not only the most natural medium, but also the most friendly medium for the audience.In the next three years or five years, the number of video users in China will reach 1.2 billion. On that day, our content industry has also changed."
Rui Chen, Chairman and CEO.
Deliver a keynote speech
Zhang Zhian, a professor at the School of Communication and Design of Sun Yat-sen University who attended the sub-forum on "Smart Industry", continued to be optimistic about the development prospects of short videos in the 5G era. He made three predictions about this: "The short video platform is expected to become the social infrastructure like the link platform and consumption platform like WeChat and Taobao.; Short video platform will make link live broadcast and e-commerce become common application scenarios, and different application scenarios need to be further developed; The short video platform makes video socialization possible, and the social function will surpass the entertainment function to facilitate people’s convenient communication. In addition, Zhang Zhian stressed that the development of short video should improve the safety factor in data and content.
Value guidance
Carrying forward mainstream values and practicing social responsibility has become a consensus.
Using data to empower the industry and strengthen the application of algorithms to reach users more accurately has become the development direction of the intelligent media era. However, "algorithm" is not a simple technical tool. With its wide application and deepening influence, many related issues have risen to the value level. Some of the guests expressed their views on this from their own perspectives.
In the topic "‘ The era of intelligent media, integration and innovation ’ At the "Smart Technology" sub-forum of "New Technology Empowers the Integration and Development of Smart Media", Mei Jianping, executive deputy director of the State Key Laboratory of Ultra HD Audio Production and Broadcasting of the Technical Bureau of the Central Radio and Television General Station, said,The "main station algorithm" that the main station is trying to build will become a powerful engine to help the deep integration and development of media.
"No matter what kind of recommendation logic, the most advanced algorithm technology will always be the basic support to lead the future information distribution. At the same time, we will transform the orientation of mainstream values such as our guiding power, communication power and influence into calculable factors and integrate them into the algorithm." Mei Jianping said.
Central Radio and Television General Station Technology Bureau
State key laboratory of ultra-high definition audio production and broadcast presentation
Mei Jianping, executive deputy director, delivered a keynote speech
While the commercial internet platform finds the breakthrough point of algorithm technology innovation in the tide of intelligent media, it should be more alert to possible false information, privacy security and other issues.
To this end, Cao Guowei, chairman and CEO of Sina and chairman of Weibo, said,In the era of intelligent communication, we should always be afraid of the growing influence of the platform, strike a balance between the commercial attributes and social attributes of the platform, actively explore ways to strengthen platform governance and assume social responsibilities.
Chairman and CEO of Sina
Cao Guowei, Chairman of Weibo delivered a keynote speech.
In Cao Guowei’s view, Weibo covers hundreds of millions of users and has a strong platform influence and communication power. Therefore, Weibo regards promoting the main theme and transmitting positive social energy as an important part of its platform to practice social responsibility.
Cao Guowei said: "Weibo has recognized the new problems brought by social media platforms from a very early age, and put platform governance and social responsibility at the core of enterprise development." The platform should raise risk awareness, strengthen technical means, and comprehensively protect data security and user privacy. Cao Guowei said that this is an important part of the platform’s practice of social responsibility.
In the face of the flood of false information, Cao Guowei suggested strengthening the main responsibility of the platform, creating a clear Weibo space, actively expanding the mainstream voice, and doing a good job in dispelling false information.
As an Internet platform with a large audience and traffic scale, bilibili is also actively practicing the integration and guidance of mainstream values, which has a subtle influence on the vast number of young people. In his speech, Rui Chen emphasized the positive role that Internet websites should play in promoting the main theme and positive energy.
In recent years, bilibili has taken the initiative to strengthen cooperation with mainstream media. In terms of channel cooperation, CCTV News stayed in bilibili in 2019. At present, the number of fans exceeds 6 million, making it one of the most popular mainstream media accounts in bilibili. In terms of content cooperation, in 2020, bilibili and CCTV cooperated to produce a large-scale panoramic live broadcast program "Wuhan Recovery", and invited a group of bilibili UP owners to conduct aerial live broadcast, leading the audience to witness the long-lost "fireworks" in Wuhan, which also fully activated the potential of folk UGC and deeply demonstrated the two-way interaction in the Internet age.
Huang Chuxin, deputy director and secretary general of the New Media Research Center of China Academy of Social Sciences, said in the round-table dialogue of the sub-forum:How to balance content and technology, on the one hand, tests the information recipients, on the other hand, it also tests the media practitioners.From the perspective of government and society, it is necessary to standardize and refine laws, regulations and system construction.
Industrial practice
Technology Empowers Full Link Upgrade of Film and Television Industry
From the single-point achievement of intellectual media that made people shine at first, to the realization of covering the overall situation of communication system and even profoundly affecting industrial development, the application of intellectual media has surpassed the technical level and empowered thousands of industries.
Wuxi, the venue of this forum, has achieved fruitful results in information technology, Internet of Things and digital film industry in recent years.It has the only national digital film industrial park in China, and has initially formed a cultural industry development pattern represented by film and television media, cultural tourism and digital creativity.
The development of Wuxi is a typical epitome of China’s film and television and cultural industries. With the increasing penetration of emerging technologies into the film and television industry, the connection between film and television production and viewing experience will be further upgraded to help."Movie Power" is moving towards "Movie Power".
wuxi national digital film industry park
At the forefront of the industry, Zhang Wenlin, president of Huawei’s strategy department, delivered a keynote speech at the main forum focusing on how digital technology can promote the upgrading of the film and television industry. Zhang Wenlin believes that "all kinds of technological breakthroughs, business innovation and business model exploration will eventually lead to chemical reactions in the industry and stimulate the cluster effect, which needs to be implemented."
Zhang Wenlin, President of Huawei’s Strategy Department
Deliver a keynote speech
Zhang Wenlin put forward his own views on several hot applications of smart media:Ultra HD is accelerating, consolidating the 4K industry and accelerating the move to 8K; The improvement of AI production efficiency will run through the whole process of video production, and digital people are also coming out; For the penetration and application of 5G, Zhang Wenlin believes that 5G access not only brings cost savings at the shooting end, but also brings the expansion of live scenes.
Huang Qunfei, executive deputy general manager of Huaxia Film Distribution Co., Ltd. also mentioned the upgrading and transformation of the whole chain of the film industry by the exploration of smart media technology. "It is precisely because of the Internet that TV programs, especially cultural performances, concerts and ball games, can enter the cinema, enriching the content of the cinema; The application of holographic immersion fusion enriches the form of film and television products; Big data analysis will significantly enhance the ability of film distribution, and can customize production and precise push, so that film distribution can be personalized and differentiated. " Huang Qunfei said.
Huaxia Film Distribution Co.,Ltd
Executive Deputy General Manager Huang Qunfei delivered a keynote speech.
For the film industry in the era of intelligent communication, Huang Qunfei proposed three directions for future exploration:First, focusing on virtual production, promoting the integration of technology and film and television.By linking the scientific community and the film industry to build an exchange and cooperation platform, lead the production of China blockbusters;The second is to provide on-demand services for film and television production based on cloud computing technology., collecting data for video editing, image design, animation production and other services;The third is to develop immersive cinemas.Combining high-resolution stereo projection technology, three-dimensional computer graphics technology and audio-visual technology, a completely immersive virtual environment is created, and an audio-visual feast is performed by immersing in the cinema.
In addition, this forum also held "Intellectual culture, mutual learning of civilizations and cultural communication"Sub-forum, to discuss how to use intelligent means to stimulate cultural innovation, promote cultural exchanges between different countries, and constantly expand the" circle of friends "of international communication. The foreign guests at the meeting held in-depth discussions on the commonness of Chinese and foreign life and culture, cross-cultural communication and communication based on social media.
Conclusion:
China International Intelligent Communication Forum 2021 is a brand activity of cross-border integration in the field of national intelligent communication. By building an international communication platform,Discussion on technology application, industrial integration, cultural exchange, social responsibility and humanistic care in the era of intelligent communication.Frontier issues will help to further build consensus and jointly promote the high-quality development of the global intelligent communication industry.
The infinite future of intelligent communication comes from the continuous deepening of thinking and the large-scale development of innovative practice. China International Intelligent Communication Forum 2021 provides a channel for practitioners to ask about the future, and sincerely expects that the forum will contribute more and more exciting content next year.