Anxious for change! Behind the CEO change in Longhu： Young real estate people have come to the front desk one after another.

2026年7月5日 | admin | aljs

Real estate, which is undergoing deep adjustment, is eager to change, and talent is undoubtedly the correct way to solve the problem. On February 28th, Longhu Group announced that it appointed Shao Mingxiao as the vice chairman of the board of directors, resigned as the CEO and appointed Chen Xuping as the CEO.

According to insiders, in the future, Shao Mingxiao will further assist Wu Yajun, the chairman of Longhu Group, to focus on the strategic level of the company, organize the team and empower the knowledge, and at the same time help the new CEO Chen Xuping to be more successful, while the latter will mainly lead the functional teams to manage the normal operation of the company.

This is the most important personnel adjustment of Longhu Group in recent ten years, and this adjustment is relatively rare among leading housing enterprises. According to Hexun Real Estate Observation, the last company that made similar adjustments was Shimao Group, which appointed Xu Shitan as the company’s president in 2019, and Zhu Jiusheng as the president of Vanke in 2018. Both adjustments had their own reasons.

The reason why this is the most important adjustment of Longhu is that Shao Mingxiao has been the CEO of Longhu Group for the past ten years, and the company has been able to grow and develop during this period. He brought the sales scale of Longhu from 38.3 billion to 290 billion, and was selected into the Fortune Global 500. He successively put forward the strategies of "expanding the depth, approaching the urban area, controlling the scale, holding the business" and "space as a service". Up to now, Longhu has more than 100 commercial projects in hand, providing a stable rent inflow for Longhu, and Longhu is also continuing to promote the coordinated development of multiple channels.

More importantly, in the situation that the industry generally suffers from liquidity crisis and debt default continues, Longhu Group has maintained a green file for five consecutive years with steady growth and financial self-discipline, which not only escaped unscathed in this crisis, but also gained the initiative and opportunities for development. It can be said that Shao Mingxiao contributed a lot to this.

On this occasion, Chen Xuping’s promotion to CEO of Longhu is undoubtedly stepping on the shoulders of giants, and he can show his talents in the future. This is also the greatest expectation of the outside world. From this perspective, this is not just a simple personnel change, which may mean that the development strategy of Longhu Group will change.

An industry insider who didn’t want to be named analyzed that Longhu Group’s personnel changes at this time may be due to two considerations. First, the company’s own metabolism, it is very common to change the CEO every 10 years, and second, it is suitable for the strategy of the next three to five years. Although Longhu Group did not disclose the new strategic direction, the probability of housing enterprises playing in the new cycle is different from before.

Chen Xuping’s "Upper Position" after 80s

"A new generation of young talents." This is the impression of many employees in Longhu on Chen Xuping. However, from the outside world, Chen Xuping’s position has risen rapidly. More than half a year ago, he first "officially" walked into the spotlight of the media, and he was promoted to the first executive officer so quickly, which can be described as a rapid rise.

It is reported that on July 8, 2021, Longhu issued an announcement internally, announcing the latest organizational restructuring and personnel changes. The biggest change was the newly established real estate waterway. Chen Xuping, then vice president of Longhu Group, was appointed as the general manager of the real estate waterway and concurrently served as the general manager of the real estate waterway marketing department.

Official and student, this is one of the most important labels on Chen Xuping. According to the data, Chen Xuping graduated from Tsinghua University with a master’s degree in civil engineering in 2008, joined Longhu Group as an official student in the same year, and has worked in Longhu for 14 years. For Longhu Group, Chen Xuping is a young executive trained from the system.

Chen Xuping’s best-known record comes from Chengdu. At the end of 2016, he became the general manager of Chengdu Company. During his tenure, the real estate development sales of Chengdu Longhu increased from 5.3 billion yuan in 2016 to 18.023 billion yuan in 2020. Not only that, his Chengdu has become a sample of multi-channel collaborative landing under the strategy of "space as a service", and has formed a situation of going hand in hand.

Not only did he have a successful record, but Chen Xuping was highly recognized by the management. At the performance meeting in the first half of 2021, Chen Xuping, then the general manager of Real Estate Waterway, attended the performance conference for the first time, which has initially attracted attention. At that time, Shao Mingxiao commented on him as "an executive with a very comprehensive knowledge structure, very hard work and strong leadership."

Longhu Group is very much looking forward to the person in charge of the real estate track. Shao Mingxiao said last year that in the future, it is hoped that the business of C1 Channel, from product positioning at the client, to land acquisition, to operation positioning, turnover speed, delivery speed and service quality after delivery, can further improve the granularity and fineness.

It can be seen from the speed of promotion that Chen Xuping has been recognized in these aspects. However, these requirements are more like the basic threshold. What Chen Xuping is facing now is the challenge of how to ensure growth in the downturn of the real estate industry.

According to Miss Dong’s report, in 2022, Longhu will continue to shrink its investment in some non-real estate businesses except commercial and residential services. As the market goes down, the company believes that the sales target of Longhu in 2022 should be lowered, but the extent of Wu Yajun’s acceptance of the downward adjustment is relatively limited.

The challenge faced by Chen Xuping is unprecedented. On the one hand, at present, the outside world generally has no confidence in the real estate industry, especially the buyers generally lose the expectation of rising house prices, and the motivation to buy houses is no longer the same; On the other hand, in the next new cycle of real estate, the stone will grow, and it will grow on the basis of 300 billion. Compared with any previous stage, the difficulty coefficient is higher.

The competition in the new stage has just begun. Apart from the real estate track, Chen Xuping’s challenge lies in how to find the second growth curve or even the third growth curve that can match the development main business, so as to realize the stable growth of profits with higher quality. For Chen Xuping, although the pressure is not small, it is a rare opportunity.

Talents tend to be younger.

Becoming the CEO of a leading real estate enterprise after 1980s is not common, but it also represents the current employment trend in the industry.

Recently, in addition to the CEO change of Longhu Group, Xuhui also made similar moves. On February 21st, Xuhui announced that Zhou Yiqun, the former executive vice president of Renheng Land Group, would join the company as the vice president and general manager of the operation center. According to the data, Zhou Yiqun has 18 years of experience in the real estate industry, and previously served as executive vice president of Renheng Land Group.

According to the observation of Hexun Real Estate, Chen Xuping and Zhou Yiqun have several similarities: First, they are young, Chen Xuping is 82 years old and Zhou Yiqun is 79 years old; Second, he has rich experience. For example, Chen Xuping made Chengdu a sample of Longhu multi-channel going hand in hand, while Zhou Yiqun was previously in charge of the group’s investment, commerce, hotels and cultural tourism business; The third is to grasp the details. It is reported that Chen Xuping’s management granularity is very fine, and he likes to emphasize the key details. Zhou Yiqun’s business is solid and pays attention to regional deep cultivation.

"Let Xuhui’s refined management and lean management go to a higher level!" Lin Zhong, Chairman of the Board of Directors of Xuhui Group, gave high hopes to Zhou Yiqun, and said that Xuhui should build a fighting and young talent team. According to the "789 Project", more and more post-70 s, post-80 s and post-90 s will appear in the core teams of Xuhui executives, city managers and project managers in the future.

"The requirements of real estate enterprises for talents are: I hope that they are not only professional in real estate development, but also have cross-border thinking and are good at breakthroughs." Jia Chunhui, founder of the feasibility study think tank, observed: "At present, in addition to strategic focus and deep business cultivation, real estate enterprises also hope to find new outlets and growth points in order to achieve sustainable development."

Jia Chunhui believes: "As the real estate industry enters a new cycle, real estate enterprises are constantly adjusting their talent structure and tend to be younger. The proportion of new endogenous talents represented by Guan Peisheng will continue to be improved. The optimization of the talent structure plays a vital role in enhancing the cultural cohesion of enterprises and enhancing the team’s combat effectiveness. "

It is worth noting that in the era of management bonus, although talent is the core point to solve the industry problems, enterprises are also facing certain difficulties in talent in the context of the contraction of the whole real estate industry.

On the one hand, the golden age and silver age have passed, and it is a question whether real estate is still attractive to talents. The more common phenomenon in the industry is the decline in income and large-scale layoffs. According to Hexun real estate inventory, Zhu Rongbin, president of Sunshine City (000671), Chi Feng, president of Blu-ray Development (600466), Hu Ruoxiang, vice president of Longhu Group, and E-shed, chief partner of Vanke Group, have left their jobs in the past six months.

"We are now in the environment of the’ Black Iron Age’. Can we still give that much money?" Yu Liang, Chairman of Vanke’s Board of Directors, expressed concern at the 2022 annual meeting. He said that it is easier for industries such as Meta-universe, games and energy to encourage enterprises to find suitable people through money, and real estate has no such bidding ability today.

On the other hand, the industry is at different stages and needs corresponding organizational structure and talents, and the real estate industry has entered a "shrinking state", which means that compared with the talents who expand the territory during the period of high growth, housing enterprises need more operational talents and talents who know more about refined operation, and such talents are not many and even need time to cultivate.

Perhaps, compared with attracting talents, it is more important to change thinking. Yu Liang told a story at the meeting: "The project manager of Wuhu Company is Li Bin. He insists on going to the construction site for more than 300 days a year. If he has nothing to do, he will go to the construction site for a turn and have a look. In exchange for ten years, there have been no construction site accidents and no group complaints." Hu Baosen, chairman of Jianye Group, also said that due to the downsizing, more than half of the people may be required to return to the front line. He hoped that employees could actively go to the places where development is most needed, and go to posts that can create more value and create more value.

For the real estate industry, the radical era of hegemony may really come to an end for the time being, but there is still a lot of room for improvement and improvement in the industry. These are good opportunities. Real estate developers should make down-to-earth efforts to create good products and services and create more value.

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For the first time, China recruited college graduates for military service on a large scale.

2025年7月29日 | admin | gzxq


　　On June 12th, non-military cadets studying in the Fourth Military Medical University were actively participating in blood donation activities. Zhao dajun photo


　　● In 2009, the number of college graduates was about 6.1 million, and it is expected that more than 120,000 people will be enlisted.


　　● Compared with 2001, the total annual enrollment of college students in 2009 expanded by nearly 60 times.


　　● In order to encourage college graduates to perform compulsory military service, the state has introduced eight preferential policies with unprecedented efforts.


　　● Judging from the pre-recruitment situation in various places, there is still room for efforts in recruiting college students for compulsory military service.


　　Since June 2009, colleges and universities all over the country have once again surged to join the army.


　　On June 16th, the portal website of the Central People’s Government of the People’s Republic of China released a message: Online consultation on the policy of enlisting new college graduates in 2009 will be launched. From June 18th to 19th, online consultation activities were held as scheduled.


　　On June 23rd, the Department of College Students of the Ministry of Education and the Conscription Office of the Ministry of National Defense jointly launched on the website of the Ministry of Education "Fifty Questions on the Policy of the State Encouraging Fresh Graduates of Ordinary Colleges and Universities to Enlist for Compulsory Military Service".


　　-According to experts, the conscription work in 2009 will undoubtedly go down in the history of national defense and army building, which is also a major event in the history of higher education in China: apart from some urgently needed majors and a small number of recent college graduates who are specially recruited as growth cadres, our army directly recruited non-commissioned officers from recent college graduates on a large scale for the first time, and the pre-recruitment of college graduates for compulsory military service was also launched in May and June on the eve of graduation for the first time.


　　Recruiting troops in colleges and universities has sharpened a sword for 8 years


　　Keywords: pilot start-up census pre-levy


　　This year is the first year of large-scale recruitment of college graduates for compulsory military service. According to the data provided by Ministry of Human Resources and Social Security, there were about 6.1 million college graduates in 2009. Based on the news from all parties, it is estimated that more than 120,000 of them will be recruited nationwide this year. In 2008, this number was only more than 39,000.


　　The Ministry of Education, the Ministry of Finance, the General Staff of the People’s Liberation Army, the Ministry of Public Security and other departments have issued eight preferential policies with unprecedented efforts. One of them is that when college graduates are enlisted for compulsory military service, the government will compensate the corresponding tuition fees and student loans during their college studies, up to 6,000 yuan per year, with a total amount of 24,000 yuan. During the period of compulsory military service, college students can also enjoy priority in selecting non-commissioned officers, entering military schools, and arranging technical posts. Some people vividly say that college graduates’ enlistment in the army is "equivalent to going to college for free". Some recent college graduates said that participating in the pre-levy does not affect employment, "which is equal to one more choice".


　　This achievement is hard-won.


　　In September 2001, the revised Regulations on Conscription was officially promulgated and implemented. The "Regulations" stipulate that students who are enrolled in full-time colleges and universities and can be deferred according to law may be approved to serve in active service if they voluntarily apply and meet the conditions. The original school should retain their student status and be allowed to resume their studies after retirement.


　　In the winter of that year, China began to recruit new recruits in some colleges and universities. Beijing has selected 17 universities including Beijing University of Technology for pilot projects, and Shanghai has listed some universities in Xuhui, Changning, Hongkou and Yangpu as pilot projects. In Hubei Province, more than 10,000 college students signed up to join the army. This year, more than 2,000 college students from all over the country were allowed to enlist in the army.


　　Subsequently, the scope of the pilot was expanded year by year. By 2004, the military service organs of five northwest provinces (regions) had recruited 539 college students from 29 colleges and universities. The conscription office of the Ministry of National Defense said that this practice has reference significance for the whole country.


　　In March, 2005, during the National "Two Sessions", Tang Yuying, an army representative of the Tenth National People’s Congress, suggested that recruiting new recruits from full-time college students should be written into the Military Service Law. Her reason is that college students’ professional advantages in law, machinery, management, computer and information engineering have been brought into play after enlisting, which has effectively promoted the overall construction of the army. However, there are different policies and standards for recruiting college students’ soldiers throughout the country, and there is a lack of unified normative guidance, which is not conducive to the development of conscription work.


　　At the end of October, 2005, the State Council and the Central Military Commission announced that the recruitment of college students should be carried out in an all-round way. This year, as an important turning point, became a watershed: the recruitment of college students into the army was launched in an all-round way. It is more and more widely recognized to ask for talents from education and choose soldiers from colleges and universities.


　　On February 13, 2008, the conscription office of the Ministry of National Defense issued a notice, demanding that the general survey of conscription be done well in colleges and universities at all levels. More than 48,000 census takers walked into 22,000 secondary schools and conducted a sample survey of 3.283 million male students who were about to graduate. 2.323 million potential recruits are included in the military service organs’ vision: even if full consideration is given to further studies and employment, and assuming that all graduates prefer employment, there are still 1.44 million fresh graduates from various colleges and universities who can apply in the winter of 2008, plus 883,000 students who failed in the college entrance examination, a total of 2.323 million fresh graduates from high schools and above have become potential recruits.


　　Compared with more than 2,000 students in 2001, 120,000 college students were recruited in 2009, and the annual total was expanded by nearly 60 times. Hou Qishan, director of the Mobilization Bureau of the Mobilization Department of the General Staff Department, said that many things that seemed to be extravagant and difficult to do in the past have now become a reality. A comprehensive view of college students’ motivation to join the army Keywords: employment exercise, dream of serving the country


　　On March 5th, 2009, at the Second Session of the 11th National People’s Congress, Premier Wen Jiabao of The Politburo Standing Committee (PSC) and the State Council of the Communist Party of China proposed that college graduates "go to the rural grassroots to serve and join the army, and give tuition compensation and compensatory student loans" in their government work reports.


　　On June 2nd of the same year, China Youth Daily published a special article entitled "Joining the Army to Become a New Way for College Students’ Employment", arguing that in the cold current of employment in 2009, college students’ joining the army has another meaning: it can alleviate the employment pressure to a certain extent. As early as the winter conscription in 2008, China Newsweek published a special feature, "Dramatic Adjustment of Recruitment Policy: College Students Joining the Army to Buffer Employment Pressure", which pointed out that the increasing number of college graduates prompted college students to buffer employment pressure by joining the army, and also provided a realistic basis for the launch of the new conscription policy.


　　Fan Chunxin, the minister of academic affairs and the minister of armed forces of Jianghan University, has his own views on this. He divides college students who want to join the army into three categories: the first category worships soldiers and yearns for military camp life. Most of them have passed by the military camp, and they have been recruited as college students. They have relatively low physical requirements and generally can pass smoothly. The second kind wants the army to seek development. The goal is to get into a military school or be promoted to be an officer; The third kind of family is more difficult. At the same time, there are several college students with brothers and sisters studying, hoping to relieve family pressure. Dong Jun, secretary of the Youth League Committee of the History Department of Northeast Normal University, believes that college students’ participation in military camps is not only an ideal component, but also a realistic consideration, which reflects a mature and rational side.


　　What do college students think? The reporter tracked and interviewed three types of college students who were pre-registered, enlisted and retired through Internet questionnaires, telephone questions and on-site discussions.


　　The relevant policies introduced this year stipulate that there are no professional restrictions on college students’ compulsory military service. Fan Zinan, a dental major in Zhengzhou Shuqing Medical College, wants to join the army and likes dental major at the same time. In the preliminary registration, his biggest concern is: "Can I still dry my mouth after joining the army?" The on-site consultant told him that the army will consider matching your major as much as possible, but it is the first duty of soldiers to obey orders. "I like to watch military dramas, such as Breakthrough, DA Division, Soldiers Assault, and Women’s Special Police Team. I have watched each series several times." A female college student who graduated in 2009 with a net name of "Xiaobai" is particularly looking forward to the opportunity to wear a military uniform. I heard that girls are not among the pre-conscripts, and they can only sign up for recruitment in winter. She is very disappointed: "It will take at least a few months!" "


　　In 2007, Jana, a girl from Tsinghua University Institute of Journalism and Communication, joined the army and was known as "the first female soldier in Tsinghua". The classmate asked her why she wanted to be a soldier, and she replied, "I’m going to lose weight!" " In fact, Jana herself is not fat. Born in 1985, Li Jiehua, a graduate of South China University of Technology, joined the army in 2008 and was assigned to a certain naval unit to become a private soldier. Li Jiehua was very satisfied when he put on the military uniform as he wished: "I have fulfilled my dream!" In Li Jiehua’s view, the military camp is a fertile ground for success, and he is willing to "exercise himself better" in this fertile ground. Some college students who are in service remind their graduating seniors that if they join the army with their eyes on employment, it will be difficult to adapt to military life.


　　In November 2007, Gao Ming, a college student from Guanghua School of Management, Peking University, retired and returned to school. He said to himself: "If you come, come; If you should go, go. " Xuehong Li, director of the military department of China Youth Daily, had some questions about Gao Ming’s motivation to join the army-


　　To join the party? Gao Ming joined the party in his sophomore year.


　　For the exam? Gaoming is from Peking University.


　　For promotion in the army? But Gao Ming wants to go back to study after fulfilling his obligations.


　　For employment? Everyone knows that graduates from Guanghua School of Management of Peking University are in urgent need of employers.


　　In order to reduce tuition? Gaoming himself is the beneficiary of the national "western aid program", and the tuition and living expenses are covered by the state.


　　For nothing? Someone said, "Is he sick? ！”


　　Gao Ming wrote in the article "Why did I go south to join the army": "Since the founding of Peking University, the sense of rise and fall and the sense of responsibility have become a conscious and internal commitment, which has prompted every Peking University student to forge ahead. Serving the country from the army is the greatest glory in my life! "


　　Employment, exercise, dream fulfillment, serving the country, glory … When the reporter put these words together and re-examined, he had a deeper understanding and recognition of college students’ choice to join the army: all these things are superimposed, with passion and rationality, utility and ideals. Only in this way can it be a real objective existence and more clearly demonstrate the progress and tolerance of our time.

　　Related links:



  • In 2009, the pre-enlistment of college graduates started.

  • According to the survey, nearly 40% of the graduates of Beijing universities in 2009 have not found a job yet.

  • The current employment rate of college graduates in Shandong Province is only 8%.

  • College graduates can participate in major scientific research projects 2009-04-07

  • China encourages college graduates to participate in major scientific research projects 2009-04-06

  • Beijing will hire 5000 college graduates as city village officials in the next three years 2009-04-03.

  • Beijing will hire 5000 college graduates as city village officials in the next three years 2009-04-03

  • City version of village official: Beijing hired 5000 college graduates in three years to go to the community 2009-04-03