The first ＂Annual Optimization of Fusion Screen Communication＂ was held in Beijing.

　　Cctv news On the afternoon of January 12th, the first "Annual Optimization of Fusion Screen Communication" was held in People’s Daily, which was guided by People’s Daily, hosted by People’s Daily Digital Communication, hosted by Global Times Public Opinion Center and co-organized by Gouzheng Data. Guests from academia, industry, investment and other fields jointly discussed hot topics and shared wonderful views around the theme of the event "Time Melody, Home and Country Feelings". At the event, the list of outstanding film and television literary works, influential actors, excellent production institutions and excellent communication platforms with new era role models in cross-screen media communication in 2019 was officially announced, and the "Screen Communication+Social Benefits: 2019 Film and Television Drama Influence Annual Report" was also released.

"The melody of the times, feelings of home and country — — Rongping Communication Annual Optimization 2019 "Event Site

　　Keeping pace with the times and promoting the prosperity and development of literature and art

　　Hu Xijin, editor-in-chief of Global Times, said in his speech: "In this world, we will certainly be able to achieve more and more integration through reform, opening up and practice; No one can stop our integration with the world, and no one can stop us from moving forward; Therefore, I hope that filmmakers and literary and art workers will also grasp the context of this era. Together, we will promote the prosperity of the country and the prosperity of literature and art, and make Rongping more and more prosperous. "

Speech by Hu Xijin, editor-in-chief of Global Times

　　Yuan Xinwen, director of the Literature and Art Department of People’s Daily, pointed out: "In recent years, the vast number of literary and art workers have made remarkable achievements in exploration and innovation in creation, performance, research and communication, and created a large number of excellent works with profound thoughts, exquisite art and excellent production. We use the plateau to move towards the peak, making the main theme louder and the positive energy stronger. "

　　Regarding the connotation of the theme of "the melody of the times and the feelings of the country", Xu Tao, the chairman and general manager of People’s Daily Digital Communication Co., Ltd., believes that whether it is a screenwriter, a producer, an actor or a promoter, we must put down our hearts and grasp the pulse of the times. Only in this way can we sing the melody of the times; At the same time, content products must be closely related to the fate of the home country, so as to become a good work to carry forward the feelings of the home country. Xu Tao said that the People’s Daily digital communication, as the only Internet of Things enterprise in the central media, has been deeply involved in all kinds of screen communication. It has long put forward the concept of "no screen, no screen", and now it has put forward "screen communication" again, because both news and film and television works will be widely spread in multi-devices, cross-devices and cross-platforms in the future. Therefore, I hope to cooperate sincerely with relevant industries and industries to form standards and create a better environment for the development of the film and television industry.

Xu Tao, Chairman and General Manager of People’s Daily Digital Communication Co., Ltd.

　　Ding Yaping, director of the Institute of Film and Television Art of the Chinese Academy of Art, said: "The development of China’s film and television industry should not only combine the influence of the spirit of the times, but also promote the competition in overseas markets of film and television products, and at the same time, be close to the audience’s hearts in new products and pursue the new requirements of localized film and television creation. This promotion will definitely have a positive impact and an important role on the current film and television industry in China." Zhou Ranyi, Deputy Secretary-General of China Federation of Radio and Television Social Organizations, pointed out that guiding the healthy development of literature and art in the era of melting screen communication requires in-depth and solid research and the joint efforts of mainstream media, academia and industry. Zhang Guohua, president of China Advertising Association, said: "It is very gratifying for us to see that People’s Daily has made such great progress and gratifying achievements in integrating media and screens."

　　Building a new standard of screen melting and leading a new chapter in the industry

　　Under the impetus of capital and Internet, there are a lot of problems such as "traffic first" and "data fraud" hidden in the field of literature and art in the past, which greatly affects the innovative development of literature and art. How to accurately and effectively evaluate the social and economic benefits of a work under the background of the development of media integration has also become a long-discussed issue in the industry, and an authoritative and scientific new evaluation standard for media integration is coming out.

　　"Optimization of screen fusion communication" is not only the requirement of the new era, but also the demand of the new era. At the event, the Global Times Public Opinion Center released "Rongping Communication+Social Benefits: 2019 Annual Report on the Influence of Film and Television Plays". The report introduces in detail the standards, processes, data sources and interpretation of the evaluation study of screen melting, and publishes the research results.

　　This forum specially arranged two wonderful guest dialogues. In the dialogue session, Jia Yiqun, general manager of Shaanxi Wentou Yida Film and Television, Yu Jie, vice president of Oriental Pearl and general manager of Shangshi Film Industry, Liu Jiang, vice president and director of China TV Drama Directors Working Committee, You Xiaogang, president, director and producer of China TV Drama Production Industry Association, and Zhang Ge, full-time secretary general of the Actors Committee of China Radio and Television Federation, talked about "taking root in the people and leading the atmosphere — — How to open a new way to spread China’s story ". Jia Yiqun, general manager of Shaanxi Wentou Yida Film and Television, said that film and television practitioners should bear more responsibility for promoting the main theme and spreading positive energy, and the feelings of home and country should go deep into every story and every character.

Dialogue 1 "Take root in the people and lead the atmosphere — — How to open a new way to spread China’s story? "

　　"Being upright" is the foundation, and "innovation" is the future. The second dialogue in the discussion session is centered on the "cross-border cooperation" between big data and film and television. Xu Lijun, Executive Director and General Manager of CCTV Market Research (CTR), Executive Dean of CTR Media Convergence Research Institute, Wu Keyu, Convenor of Innovation Management Department and Creative R&D Department of Innovation and Development Research Center of China Central Radio and Television General Station, Gong Yi, Vice President of Nielsen China, Ge Chengzhi, Dean of iQiyi Research Institute, Yu Liangxing, Chairman and CEO of Beijing Gouzheng Data Technology Co., Ltd., and Wang Xubin, Head of National Data Application and Insight of Mengbo Advertising, spoke on "Integrating Screen Communication, Keeping Right and Innovating — — Using big data technology to revitalize content is king, and affirmed the concept of "melting screen measurement" and its significance of "keeping right" and "innovation". Yu Liangxing, chairman of Gouzheng Data, believes that it is very difficult to reach a unified standard for users’ actual time fragmentation, catalyst media intellectualization and diversification in the era of screen integration, and it requires top experts and scholars at home and abroad to work together and make practical contributions to form a new path of screen integration measurement system in the new era.

Dialogue 2 "Integrating Screen Communication, Keeping Right and Innovating — — Using big data technology to revitalize content is king. "

　　Announcing the selection results and encouraging literary and artistic creation "Do not forget your initiative mind to forge ahead"

　　This activity announced seven lists of "New Era" model, "Positive Energy" model, "Youth Power" model, "New Competition Original Variety", "Excellent Broadcasting Platform", "Excellent Production Organization" and "Influential Actor", as well as three special awards, namely "Special Award for Original Variety", "Public Welfare Award for Original Variety of the Year" and "Media Recommendation Award", which reflected the theme of "Time Melody Country" from different content themes.

　　As this "‘ New era ’ Li Yue, one of the award-winning works of "Example", the chief producer of "Perfect" and CEO of Jiufeng Film and Television, said in his acceptance speech that Jiufeng Film and Television is Do not forget your initiative mind and innovative, and will create better works to present to the audience in the future and spread the socialist core values in the new era.

　　"Little Joy" and "Pushing Hands" are the ‘ Youth power ’ Representative works of "example". Xu Xiaoou, the chief producer of Little Joy and executive vice president of Shanghai Ning Meng Film, said that Ning Meng Film will continue to dig deep into realistic themes and hope to export China’s good stories. Yue Congjun, the chief producer of Pushing Hands, hopes to show cultural self-confidence through excellent works and let the world see China’s development and social progress.

　　"Little Chasing the Ball", which won the "Special Award for Original Variety", is a pioneering experimental travel reality show with the theme of environmental protection, which promotes the socialized development of ecological civilization and embodies China’s international responsibility for sustainable development.

　　Since the founding of New China, the old artists have created one classic screen image after another, and devoted their lives to the development of film and television literature and art in China. There is also a special "tribute to old artists" session in this activity, and two teachers, Gao Fang and Wang Wufu, are invited as representatives to accept the title of "People’s Actor".

Pay tribute to the "people’s actors" and the representatives of the old artists took the stage to receive the award.

　　At the event site, the host announced ten actors who won the title of "Influential Actors", namely: Tang Guoqiang, Li Xuejian, Sun Weimin, Zhang Kaili, Lin Yongjian, Ma Yili, Lei Jiayin, Yang Mi, Luo Yunxi and Li Xian (in no particular order).

Award-winning actors receive awards and take photos with the awarding guests.

Award-winning actors receive awards and take photos with the awarding guests.

　　From October 2019, when the recommendation activity of "Influential Actors" was officially launched, to January 7, People’s Daily’s digital communication, global public opinion and several young people continued to publish candidates to recommend Weibo, soliciting opinions from netizens from all sides. On the basis of the evaluation data system of influential actors supported by Xiaotu Technology, the list of winners of "Influential Actors" was finally determined by the Actors Committee of China Federation of Radio and Television Social Organizations, relevant experts and netizens.

　　"Time Melody, Feelings of Home and Country" Rongping Communication Annual Selection 2019 Winners List

　　"New Era" model:Icebreaking Action, Diplomatic Storm, National Child, Airborne Sword, Great Turning Point, Amnesty 1959, Seamless, King of the Marines, There is no fraud in the world, and Orchid Flowers Bloom

　　"Positive energy" example:Everything is fine, great rivers, do you know whether it should be green, fat, red and thin, in the distance, old pub, meeting happiness, stirring, returning the world to you, my true friend, and you going upstream.

　　"Youth" model:Little Joy, School of Teenagers, Pushing Hands, My Little Girl Never Abandons Flowers, Good Time Flowing, If You Can Love Like This, Flying Teenager, Taking Dad to Study Abroad, Showing off, The Little Thing of First Love

　　New competition original variety:I am a singer, actors please take their seats, the second season of the new blind date conference, my favorite women, and the dance storm.

　　Special Award for Original Variety:Little chasing the ball

　　Original variety public welfare award:Cooking for love

　　Excellent broadcast platform:Iqiyi Video, Tencent Video, Hunan Satellite TV, Youku Video, Dragon TV, Zhejiang Satellite TV, CCTV TV Channel, Beijing Satellite TV, CCTV Integrated Channel, Jiangsu Satellite TV.

　　Media recommendation award:mango tv

　　Excellent production organization:Shanghai Shangshi Film Co., Ltd., Dongyang Noon Sunshine Film Co., Ltd., Hangzhou Jiaping Film Co., Ltd., Beijing Aiqiyi Technology Co., Ltd., Shanghai Ningmeng Film and Television Media Co., Ltd., New Faction Culture Media Co., Ltd., Beijing Ruyi Xinxin Film Investment Co., Ltd., Wanda Film and Television New Media Eslite, Zhejiang Haining Jiufeng Film and Television Culture Co., Ltd., Zhejiang Huace Film and Television Co., Ltd.

　　"Influential actor":Tang Guoqiang, Li Xuejian, Sun Weimin, Zhang Kaili, Lin Yongjian, Lei Jiayin, Ma Yili, Yang Mi, Luo Yunxi and Li Xian.

　　"people’s actor":Yu Lan, Qin Yi, Tian Hua, Yu Yang, Wang Xingang, Wang Xiaotang, Tao Yuling, Xie Fang, Niu Ben, Yang Zaibao, Lei Kesheng, Wang Tiecheng, Li Mingqi, Xu Huanshan, Xiang Mei, Liang Boluo, Ma Jingwu, Zhu Xijuan, Gao Fang, Lu Zhong and Wang Wufu.