On the evening of July 21, the 5th Jackie Chan International Action Film Week opened in Datong, Shanxi. Youth Promotion Ambassador Zhu Yilong called Jackie Chan an idol on the spot. Jackie Chan also presented his autobiography and new album to Zhu Yilong and told him intimately: "It will be more touching to listen to it in the dead of night."

Zhu Yilong calls Jackie Chan an idol, pays tribute to action filmmaker

The honorary selection section of the 5th Jackie Chan International Action Film Week "Iron Man" attracted a total of 152 films from 36 countries and regions around the world. After a close selection, ten films such as "Big", "Unparalleled" and "Tifa is in trouble" stood out and made a concentrated appearance on the day. At the opening ceremony, the promotional film "Original Heart" of the film week was released. Directed by the well-known director Ding Sheng, "Original Heart" is a 70-second moving video that condenses Jackie Chan’s 65-year legendary life into a subtle insight. Jackie Chan sighed in the film: "I am 65 years old this year, and I don’t want to stop, but I just want to look back occasionally."

The jury of the 5th Jackie Chan International Action Film Week has a strong lineup. The famous director Tsui Hark served as the chairperson of the jury. Russian director Sergei Podlov, New Zealand director Martin Campbell, Canadian director Paul Haggis, Japanese actor Katsuaki Kurata, Thai director Prakia Pinkayo and Chinese actor Xu Fan jointly served as the judges. Xu Hark said that he was honored to be invited to participate in the jury work of this Jackie Chan International Action Film Week, and it was also a great honor to work with the other six experienced judges with deep artistic accomplishment and different cultural backgrounds. "This is one of the most unique experiences in my career. I believe that through the rare professional aesthetic exchange between the judges, the selection results will be the most exciting and fair."

Young actor Zhu Yilong has been appointed as the Youth Promotion Ambassador of this year’s Jackie Chan International Action Film Week. Zhu Yilong, who is self-deprecating as a "newcomer" of the film, is very honored by this title. He said that he was deeply moved and inspired by Jackie Chan’s big brother’s speech when he won the Academy Award for Lifetime Achievement in 2016. He has always regarded Jackie Chan as an idol, and his personal experience of working with Chengjiaban to shoot action scenes made him well aware of the difficulty of action actors. Zhu Yilong, who regards action actors as unsung heroes, also thanked them at the scene. He hopes to be able to use all his love and focus on interpreting the meaning of the word "actor" like Jackie Chan. Jackie Chan presented his autobiography and new album to Zhu Yilong and told him intimately: "It will be more touching to listen to it in the dead of night."

Starlight Action theme song "Starlight" MV premiered, Jackie Chan Wu Lei launched the ancient Great Wall protection plan

During the 4th Jackie Chan International Action Film Week held in Datong last year, Chinese filmmakers launched a large-scale public welfare poverty alleviation project "Poverty Reduction Tough Battle – Starlight Action" under the advocacy of Jackie Chan, allowing Da Ai to enter poverty-stricken areas and bring help to the people in poverty-stricken areas. At the opening ceremony, Jackie Chan, the founder of "Poverty Reduction Tough Battle – Starlight Action", sang the theme song "Starlight" with the teenagers, and his moving MV was also released for the first time.

Talking about the second year’s "poverty reduction battle – Starlight Action", Jackie Chan said that this year’s "Starlight Action" will be "Ancient Great Wall Protection Plan" as the theme. Returning to Datong, Jackie Chan went to Desheng Fort in Xinrong District of Datong City non-stop one day before the opening ceremony, joined the special activity of Starlight Action, visited the ancient castle under the Great Wall, and participated in the symposium on the protection of the Great Wall with many experts and scholars. For this trip to "Starlight" of Desheng Fort, Jackie Chan bluntly said that the ancient Great Wall made of loess was very shocking. In his opinion, the cultural heritage left by these ancestors deserves to be better restored, protected and passed on. Jackie Chan proposed on the spot to link the protection of the ancient Great Wall with green tourism, making it a pillar industry as part of the poverty reduction battle.

Young actor Wu Lei joined the group again as the "Youth Ambassador of the Ancient Great Wall Protection Program". He said that as a young person in the new era, he was very honored to continue to contribute to poverty reduction by protecting the ancient Great Wall. The 100-person volunteer team of the "Ancient Great Wall Protection Program" also appeared on the stage. Jackie Chan led all the volunteers to solemnly swear to the protection of the ancient Great Wall, and the oath of "The Great Wall will never fall" resounded on the scene. Witnessed by the countdown, the 2020 "poverty reduction battle – Operation Starlight" was officially launched.

As a popular post-90s girl in the entertainment industry, Yang Zi’s development has always attracted much attention. In recent years, Yang Zi’s acting skills have been recognized by everyone. Due to the child star’s debut and several hit dramas, Yang Zi’s reputation has remained stable, but many netizens still believe that Yang Zi’s appearance and status are still far behind that of female stars.

In recent years, Yang Zi and her team have been trying to experiment with different styles. After all, for most artists, not all styles can be easily navigated without pressure, so finding the right style can also be closer to success.

During this time, Yang Zi has been busy filming a new drama. She and Li Xian are collaborating on a costume drama again, and there are many Tang costume styles in the drama that have caused heated discussions. Everyone also thinks that Yang Zi’s style in the drama is very special, and it is understood that she has been trying to lose weight for her new role in the drama.

Recently, the brand that Yang Zi cooperates with released the latest materials, and everyone has the opportunity to see the latest status of Yang Zi. However, many netizens shouted "I can’t recognize it" from a distance, and some netizens found that there are obvious traces of photo retouching in the latest materials. Although most artist teams in the industry will retouch photos, if some traces are retained, it will inevitably cause controversy?

The reason why netizens frequently question Yang Zi is because there is a big gap between the state of her paintings and the state of her refined pictures. In addition, the photos she takes are often very different from her own photos. For these issues, fans have also raised doubts with the team many times before, hoping that this matter can be treated with caution.

Although Yang Zi’s acting skills have been recognized by the public, she still needs to stabilize a certain amount of traffic and has not yet fully transformed into an acting school, so there are definitely no shortcomings in all aspects.

Everyone can also feel that she and her team have also made great efforts on this issue, and they also hope that she can make everyone see more plasticity, but it can also be seen from the repeated controversies that it is difficult to choose the right direction.

Yang Zi made her debut as a child star and met many industry seniors before she became an adult. I believe she also heard a lot of advice during this process. Song Dandan has previously publicly stated that she is not optimistic about Yang Zi’s continued stay in the entertainment industry. In the circle, when Yang Zi was faced with a choice as an adult, Song Dandan, as a senior who had worked with her, gave her advice.

But everyone can feel that Yang Zi really loves acting, so she has been insisting on acting for the past few years, and most of the time she has joined the filming team seamlessly, and the team has also made great efforts for this. She has screened better scripts and achieved good results over the years.

Appearance and status are indeed a very important part, especially in the entertainment industry. The public has higher requirements for female artists. And once you exceed a certain age, if the transition does not go well, the future of TV series will become more and more difficult. The narrower.

But in fact, everyone’s hope for Yang Zi is to see her perform more wonders in film and television dramas, rather than paying too much attention to these issues.

In fact, an actor’s status is enough as long as it fits the role he creates. He doesn’t have to stay in the same state all the time. I hope Yang Zi can bring more and more exciting works and roles to everyone in the future. I also hope that she can get out of her comfort zone as soon as possible and become an excellent actor recognized by everyone!

Responsible editor:

From the quiescence of domestic soda since the 1990s to the current decades, the domestic soda industry has recovered under the trend of national tide and diversified consumption. As a rising star, the big kiln beverage has built a framework for the healthy development of enterprises with the underlying logic of products, policies and innovation after the explosion. If enterprises want to reach the hearts of consumers, they cannot do without the participation of distributors, and if they want to develop for a long time, they need more peers in order to create greater value.

Product attraction logic

Some people have done a survey of the attributes that young people pay most attention to when buying soda, and the top two are taste and cost performance, which is the direction of the big kiln beverage. The big kiln beverage production equipment adopts automatic control low temperature preservation process, uses secondary reverse osmosis equipment to sterilize and filter the production water, and adds real materials to lay a good foundation for the unique taste of the big kiln soda. At the same time, the big kiln soda takes the ultimate cost-effective route, and the price of 520ml soda is comparable to that of other brands 300ml. Choose a larger bottle at a similar price, and the sincerity of the big kiln hits the hearts of consumers.

Excellent products have captured the minds of consumers and attracted many dealers to join. Some industry insiders have calculated that the price of large kiln soda to dealers is very affordable, and it is more cost-effective to give it to the end point. The profit of a single box is very high. With the double blessing of products and prices, the enthusiasm of agents is self-evident.

Logic up the ante

In recent years, every time I walk into a roadside barbecue restaurant or hot pot restaurant, I believe I can always see the big kiln soda in the refrigerator of the store. According to previously announced data, nearly 80% of consumers buy big kiln soda from restaurants, which is evident in the proportion of channels. Of course, if the best product ignores the dealer, there is a greater risk that the dealer will still ignore it.

According to the official website of Big Kiln and the official account of "Big Kiln Beverage", Big Kiln has many favorable policies for dealers. On the one hand, Big Kiln evaluates partners through the "four-dimensional evaluation system". On the other hand, Big Kiln greatly reduces the risk of dealers through the trial agency period. In addition, Big Kiln also provides 1V1 assistance to dealers. In terms of policy formulation, it will customize sales policies according to different market layouts. It will not take the road of big pot rice and one-size-fits-all, and will not let dealers fall into a situation of going it alone.

sustainable development logic

For domestic soda companies, the most important thing at the moment may be how to capture the personalized needs of young consumers, innovate from products to marketing models, and quickly open up the market.

After the explosion of 520ml single products, Dayao did not become complacent, but continued to create trendy drinks, and innovated new products including "Dayao Lixiang", "Chayuanxiang Juice Gas Tea", "Fun Sparkling Soda Sparkling Water", "Saibei Spring", "Xiaoyao Fruit Steam", "Dayao Rice Companion", "Dayao Sour Plum Soup" and other flavors. Dayao also upgraded the product packaging, making the product name more prominent, the layout more concise, and more able to attract consumers’ attention. In fact, the innovative taste and the social attributes brought by the packaging design are conducive to generating topics and promoting a new round of brand development.

Big kiln in 2023 also contract renewal spokesperson Wu Jing, through the huge flow of Wu Jing, the two complementary tonality, can make big kiln cover more target groups, so as to get more recognition. Has established more than 1 million retail end points covering the country, more than 1600 dealers.

In the past two years, some disappearing soda brands have returned, and new brands are also growing rapidly. Most brands are exploring long-term development paths. Those who gain the way are more helpful, and those who lose the way are less helpful. The kiln has its own unique advantages and can create continuous increasing value for dealers. If it tells a "win-win" story, it will naturally be more recognized by the market.

Image source: Dayao official

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