Original title: The turbid "wine king" Wuliangye lost to Maotai for more than 380 billion market value in 10 years.

　　Chen guang

　　From WeChat WeChat official account: Chinese businessmen’s strategy

　　Wuliangye, the "wine king", used to be the most expensive wine, the most famous wine and the largest wine. Now, it is not even possible to get a gift.

　　one

　　Recently, I visited an old friend who had a good thing. The other person had a good drink, so he planned to buy two bottles of Wuliangye "Puwu" as a gift. Unexpectedly, the owner of the acquaintance suggested that Maotai should be replaced because "Maotai is the most decent and Wuliangye may not be able to get it".

　　After listening to it, I suddenly felt that Wuliangye seems to be really not at the same level as Maotai: in the past two years, on the so-called tall scenes and tables, there were mostly Maotai and few Wuliangye.

　　The boss offered a "conscience price" of 1,400 yuan for Maotai’s 53-degree flying, which exceeded the "red line" of Maotai.

　　

　　In April this year, Maotai introduced the "strictest" dealer punishment system, vowing to control the retail price of 53-degree flying below 1,300 yuan.

　　But this system is not easy to use. Out-of-stock, price increase, purchase restriction, spike … Under the price control, Maotai constantly staged dramas that dissatisfied consumers.

　　Physical stores either raise prices or hoard goods, and online malls are out of stock for a long time. Even if they are "photographed" at the price of 1299, they have to pay a delivery fee higher than that of 200 yuan, but the actual price still exceeds the "red line".

　　It is even more reported that the price of goods taken by retailers in some areas has already passed the 1500 yuan mark.

　　There are many analyses and even conspiracy theories about the shortage of Maotai, but in any case, it at least shows that more and more consumers recognize Maotai and are willing to spend a lot of money on it.

　　A few years ago, the public was still worried that there would be no Maotai after the "eight regulations", but unexpectedly Maotai became more "Maotai".

　　On the other hand, Wuliangye, which was "despised" by the store, was quite embarrassed.

　　

　　This year, Wuliangye has adjusted its price twice, once led by the company and once "said to be" led by the market. After adjustment, the retail prices of Wuliangye "Puwu" and "1618" are all around 900 yuan, but the price of e-commerce platform shows that the promotional price of Puwu is 899 yuan, and the order enjoys 40 yuan discount, and the transaction price is only 859 yuan.

　　In the offline market, according to the unproven statement in the industry, some retailers of Wuliangye still have the phenomenon of upside down, that is, the purchase price is higher than the sales price.

　　The gap between the two is quite emotional, but where does the gap come from?

　　Maotai is Maotai-flavor, Wuliangye is Luzhou-flavor. In China, Luzhou-flavor liquor has a wider audience, and there is also a ridicule in the market all the year round that "those who drink Maotai never buy it, and those who buy Maotai never drink it". In the fierce competition of Luzhou-flavor market, no one can have the taste of Wuliangye, which is the consensus of many good drinkers.

　　Therefore, it is certain that even if the quality is poor, the gap will not be so big.

　　2

　　For Maotai and Wuliangye, the most important asset is the brand, and the difference between Maotai and Wuliangye is also a very important reason. In the past year or two, this gap has become more and more obvious.

　　It can even be said that after several years of advance and retreat, Maotai has completely opened Wuliangye.

　　

　　The appearance of brand difference is that high-end banquets and even many family gatherings drink Maotai; When it comes to the company’s operation, it is increasingly disparity in profitability and company value.

　　In 2016, Maotai achieved a revenue of 38.86 billion and a profit of 16.72 billion. In 2017, Maotai continued to explode, and both revenue and profit in the first quarter increased by over 14% year-on-year.

　　On the other hand, Wuliangye’s revenue in 2016 was 24.54 billion, its net profit was only 6.785 billion, and its profit scale was only 40% of that of Maotai.

　　Reaction in the capital market, the gap between the two is more obvious.

　　In October 2007, the market value of Wuliangye was as high as 171.9 billion yuan, compared with 168 billion yuan for Maotai in the same period.

　　Ten years later, as of the closing of the market on July 25th, Wuliangye, which was proud of Maotai at the beginning, had a market value of only 212.2 billion, while Maotai was as high as 600.4 billion.

　　In this way, in the past 10 years, the market value of Wuliangye has lost more than 380 billion to Maotai.

　　

　　+

　　

　　This is really, where there is contrast, there is harm.

　　Because of this gap, Wuliangye’s performance in the capital market has been criticized, and even some investors cursed "being trapped by Wuliangye for 10 years".

　　There is also a ridicule in the capital market: holding Maotai for 10 years, how many times have you made a profit, and holding Wuliangye for 10 years, you have no sleep.

　　The so-called deep love and responsibility, even so, there are still many investors who have consistent expectations for Wuliangye, thinking that it is the lowest-valued brand in global food consumption. Investment institutions have repeatedly said that it can "reach 300 billion yuan", and investors also think that its market value should be at least half that of Maotai.

　　Unfortunately, the "half" never came.

　　Time is the real touchstone, it can make the superior and the subordinate exchange places. The technology industry is considered to be changing with each passing day, and even if it is stronger than Nokia, there is a risk of rollover. However, what the world often ignores is that even in the most traditional industries, the alternation and overturning of brands has suddenly become the trend of water under the bridge.

　　In the past 20 years, Wuliangye was the trump card of China wine industry. When Maotai was immersed in the name of "national wine", Wuliangye’s annual revenue was five times.

　　At that time, Wuliangye was the most expensive wine, the most famous wine and the largest wine, which was called "the king of wine" by public opinion.

　　

　　However, the wine king is becoming turbid.

　　The grand scene of "thousands of miles of warblers singing green and reflecting red, and the wind of wine flags in the water villages and mountains" has suddenly become like "a glass of wine in the spring breeze of peaches and plums, a lamp in the rivers and lakes for ten years".

　　three

　　Sichuan wine is the best in the world, and the essence is in Yibin.

　　

　　The warm and moist environment in Sichuan has created the strong aroma of Sichuan wine, and Wuliangye is one of the most fragrant.

　　In 1915, Wuliangye crossed the ocean and went to the Panama World Expo on behalf of China Liquor, which attracted much attention. After the reform and opening up, it grew rapidly in the market economy and became the first brand in Sichuan.

　　

　　The development of Wuliangye is inseparable from its ancient brewing method and the key promoters. Today, when Wuliangye is mentioned, many people will think of Wang Guochun, the former chairman of the group, at the first time.

　　In the industry, Wang Guochun is a mixed character. But regardless of the merits and demerits, without Wang Guochun, there may be no "wine king" of Wuliangye.

　　In 1985, 39-year-old Wang Guochun became the director of Yibin Wuliangye Winery, and since then he has been in a "ruling" career for 22 years. When Wang took office, Wuliangye was only a medium-sized local winery. When he left office, Wuliangye was enjoying the last glory of the "wine king".

　　Wang Guochun is bold and knows the market. For a long time, other wine brands can only follow in his footsteps.

　　

　　For example, in 1989, Wuliangye took the lead in raising prices, which directly laid the price system of liquor industry. At the same time, Maotai still stays in workshop-style production, and even the "national first-class enterprise" that the State Council participated in failed to pass.

　　During Wang Guochun’s tenure, he left many similar decisions and stories, among which the buyout management system and the OEM authorization system derived from it were the most critical and most influential.

　　This system once helped Wuliangye sweep across the world, but it has become its present shackles.

　　In 1992, Wang Guochun took the lead in introducing the buyout management system into the liquor industry, and distributors in various regions were able to do all the work. They bought goods from wineries at preferential prices, and constantly explored the market with great enthusiasm, supplemented by fierce brand offensive. Wuliangye soon blossomed everywhere and captured the national market.

　　In just two years, the price and scale of Wuliangye surpassed that of "Fen Lao Da" in an all-round way, and the name of wine king came from this.

　　After several years of rapid development, Wuliangye borrowed the power of capital.

　　On April 27th, 1998, Wuliangye was listed on the Shenzhen Stock Exchange, with an opening price of 29.77 yuan, which was quickly promoted to 57 yuan.

　　At that time, Maotai’s sales were only 800 million, and its market share was only 0.01%.

　　The 53-degree flying Maotai, known as the "classic national wine", has a unit price of only about 200 yuan, which is dozens of yuan cheaper than Wuliangye’s "Puwu". And even if the price is the highest, the "Puwu" is still in short supply.

　　At that time, no matter the brand image, price and scale, Wuliangye was riding the dust.

　　However, the ambition of this company is not only to become the boss of high-end wine. In other words, the status of local state-owned leading enterprises determines that it cannot be limited to single products and wait for natural growth.

　　

　　In order to pursue scale and profit, Wang Guochun has launched a series of diversified operations, but most of them ended in failure. However, Wang Guochun has made quite successful innovations around the brands of liquor and Wuliangye.

　　Wuliangye is a high-grade wine, and there is still a lot of room for development in the middle and low-grade fields. Focusing on this market, on the basis of buyout operation, Wuliangye launched a brand-new brand Wuliangchun, and with the help of Wuliangye’s production, this nascent brand quickly achieved great success.

　　Seeing the rolling interests, Wuliangye has successively bred brands such as Wuliangchun, Jinliufu, Liuyang River and Jingjiu, all of which have gained fame and fortune.

　　It was also the most glorious era of Sichuan wine. With the east wind of Wuliangye, the output value of Sichuan wine industry is increasing day by day, and GDP and profits are rising …

　　However, everything has two sides. These brands are all stained with the light of Wuliangye and let Wuliangye brand. The more successful they are, the more Wuliangye will earn. However, in the process, the value of Wuliangye’s main brand has been repeatedly diluted.

　　Buy-out operation, brand authorization (OEM production) and listing, all of which will praise Wuliangye to the sky and drag it back to the ground in the future.

　　four

　　Jinliufu and Liuyang River are survivors of Wuliangye brand system, and their numerous "brothers" are filled with a large number of unfortunate people who drowned.

　　

　　How many OEM products does Wuliangye have? This problem was once a mystery in the industry.

　　The success of Jinliufu triggered a wave of liquor buyout, and buyout operation became Wuliangye’s treasury for mining wealth. It has been reported that even Wang Guochun, who started the OEM mode, can’t figure out how many sub-brands and Sun brands there are.

　　According to statistics, from 2000 to 2003, there were thousands of foreign authorized brands of Wuliangye.

　　But not all those who are in contact with Wuliangye have a good life. There are more and more OEM products with the same price, the competition is becoming more and more fierce, bloody hand-to-hand combat can be seen everywhere, only a few survive, and most of them have already died.

　　Even the survivors are not comfortable.

　　A few years ago, it was reported that many Wuliangye OEMs and self-operated brands did not make money, and the biggest profit was to get Wuliangye wine to sell. Wuliangye has policy support for these OEMs. If the order exceeds a certain amount, a certain amount of Wuliangye wine will be presented at the ex-factory price.

　　Whether the OEM is doing well or not, Wuliangye need not worry, because its related profits are extremely stable. The OEM bought out the brand and had to go to Wuliangye’s packaging factory to buy packaging. The price quoted by the factory is said to be several times that of the same price wine.

　　At the same time, Wuliangye requires OEMs to maintain a 30% increase in the annual order volume, which has caused many OEMs to have a serious inventory backlog, and indigestible brands can only wait for death quietly.

　　Relying on the development of a large number of branded products, Wuliangye’s sales and profits have been rapidly improved, but the value of its main brand has been continuously divided in this round of feast.

　　Many sub-brands of Wuliangye are concentrated in some regional markets and belong to big distributors. Wuliangye is only responsible for collecting money, producing and selling, and the big dealers are solely responsible for it.

　　

　　Dealers think more about how to make money than to maintain Wuliangye’s brand image. Gradually, the bright and dark angle between Wuliangye, local wine enterprises and distributors gradually flourished, and the goodwill of its main brand was hit one after another.

　　To put it bluntly, liquor is selling brands. Wuliangye can produce so many sub-brands and Sun brands, and it is entirely dependent on the signboard of "Wine King". Once the main brand image is damaged, everything becomes a castle in the air.

　　Regrettably, Wuliangye has never got rid of the problem of brand value being diluted since the buyout operation.

　　The group has long understood the seriousness of the problem, but it has always been faced with a difficult situation.

　　For more than ten years, from "1+9+8 brand strategy" to "1+5+N" and then to "1+3+5", Wuliangye has always wanted to cut off its sub-brands, but there are still countless wines under the slogan of Wuliangye.

　　At the annual liquor fair, Wuliangye Legion is the largest, so that its sub-brands can be seen every two or three stations. Wuliangchen, Wuliangyuan, Fuxiyingmen and New Concept … All these wines are marked with the words Yibin Wuliangye Co., Ltd. without exception.

　　Although they belong to different companies, these brands employ almost the same designers-except for the brand name, their products have almost the same packaging as Wuliangye.

　　Enter Wuliangye and 52 degrees on the e-commerce website, and you will get a lot of search results. The word "Wuliangye" is always magnified in the most conspicuous place, but the prices of these products vary widely.

　　

　　+

　　Even if you buy "Puwu" online, the boss will repeatedly confirm with you. After all, in addition to these sub-brands, under the pure Wuliangye series, there are also a bunch of varieties such as 52-degree Wuliangye, treasured Wuliangye and Wuliangye vintage wine.

　　The more money you earn by OEM, the weaker the brand recognition of wine king. Today, 20 years later, the wine king is no longer as distinctive as before, and even the "Puwu" has gradually degenerated into ordinary.

　　In contrast, Maotai has always adhered to the 1+3 strategy, that is, one world-class Maotai, plus three key series of wines (moutai prince Wine, Maotai Welcome Wine and Laimao). Its flying Maotai, which has always held high, is unique and even becomes the only top brand in the minds of more and more high-end consumers.

　　Therefore, the saying that "Maotai is the most decent, Wuliangye may not be able to get it" has emerged, and it has increasingly become a consensus.

　　five

　　Some people wonder: what is the big problem of brand dilution? Why not just cut off most sub-brands across the board?

　　It’s easier said than done.

　　For most enterprises that have been producing OEM products for more than 20 years and have long been integrated with their sub-brands, it is not easy to make a one-size-fits-all approach, and it is even more difficult for Wuliangye.

　　There have been rumors that the internal and external interests of Wuliangye are intertwined and outsiders can’t sort it out at all. Qualification of brand authorization and contact with some senior executives; It is a trade-off between big distributors selling Wuliangye and their own brands; Local wineries are inextricably linked with Wuliangye; Even the possible interest transfer …

　　

　　These complex lines are interwoven into a dense net, and internal forces can’t open it at all.

　　To take a step back, even if these rumors are slander, only from the visible results, cutting off the sub-brands across the board will not only affect the scale and profit of Wuliangye, but also affect the local industrial output value and GDP. Who will bear this responsibility?

　　Wuliangye is not only Yibin’s city name card, but also plays a vital role in the economy of Sichuan province: Wuliangye has always been the most important profit in the large state-owned enterprises controlled by Sichuan State-owned Assets Supervision and Administration Commission.

　　For Yibin municipal government, the importance of Wuliangye can be imagined. Therefore, when this huge ship fell into a situation of slow growth, the local government was more anxious than anyone else and was eager to make changes.

　　No one can resist this will, even Wang Guochun, who has been in power for 22 years.

　　On March 21st, 2007, Wuliangye announced that Tang Qiao, former vice mayor of Yibin, would take over the post of chairman of Wuliangye in Wang Guochun. After a paper announcement, Wang Guochun era ended and Wuliangye entered Tangqiao era.

　　

　　"The government wants to promote the reform of Wuliangye through external forces. The internal power of Wuliangye is very complicated, and it is difficult to break the existing interest pattern by relying on internal strength. " An industry insider analyzed.

　　Tang Qiao took office at the dusk of the wine king. Soon after he took office, Maotai’s annual net profit and market both surpassed Wuliangye, and the gap widened, even though its overall scale remained ahead.

　　In 2012, Wuliangye’s revenue was still slightly ahead of Maotai (27.201 billion vs. 26.455 billion), but two years later, Maotai not only surpassed Wuliangye by 10.563 billion in revenue, but also made a net profit of 2.5 times.

　　Because of these figures, public opinion is not friendly to Tangqiao, but many things cannot be changed by individuals.

　　When the great ship slowed down, the previous downstream became a countercurrent. Wuliangye’s big distributor system is based on high growth and high profit. When the profit drops, everyone has a hard time.

　　In the retail market, the price of Wuliangye began to appear generally upside down, and it was difficult for dealers to make money. Wuliangye also has a policy support for dealers, that is, a certain amount of Wuliangye liquor can be obtained at the end of the year after completing a certain sales volume. In order to earn rebates, many dealers have to sell or even sell goods at low prices, which leads to chaos in their distribution system.

　　Even so, it is still not feasible to cut off sub-brands on a large scale. After all, local state-owned enterprises can not pursue profit growth, but they must pursue scale and taxation. Therefore, while cleaning up the old sub-brands, Wuliangye expands new sub-brands. In the end, it is unclear whether it will increase or decrease.

　　More importantly, after handing over the position of the first brother of liquor to Maotai, even if other brands are cut off, it is difficult to get back the former wine Wang Rongyao.

　　With the market value and sales in trouble, once small problems have become big problems.

　　Investors questioned the existence of huge related transactions between Wuliangye’s listed entities and the group. When Wuliangye went public, it only put the assets of brewing into the listed companies, but not the base wine, processing, packaging materials and sales, which led to a large number of related purchases and related sales between the subsidiaries of the group and the listed companies.

　　"Related party transactions will lead to unclear interests and easy profit transfer." A securities analyst said.

　　Following this line, investors turned their anger to Yibin municipal government, complaining that Wuliangye is the ATM of local government and even some groups, but it is only the minority shareholders.

　　

　　The background of such complaints is: In the past 16 years, the old rival Maotai paid a total of 43 billion dividends to shareholders.

　　Even competitors are eager to label Wuliangye: the opaque and chaotic distribution system of China Liquor today is inseparable from the buyout operation led by Wuliangye in those days.

　　Tangqiao failed to reverse this decline.

　　On March 30th, 2017, after the "Ten Years of Tangqiao", Wuliangye announced the change of coach, and Li Shuguang, deputy director of Sichuan Economic and Information Committee, became the new successor.

　　six

　　Li Shuguang is 55 years old and has no previous experience in wine industry.

　　

　　Can this former bystander see more clearly? Everything is still unknown.

　　But in front of Li Shuguang, there is a tense situation that can’t be wasted for a moment: Maotai is still developing rapidly and has become the world wine king in market value; Behind Wuliangye, Yanghe is pressing, and LU ZHOU LAO JIAO CO.,LTD is also rubbing his hands.

　　Wuliangye hopes to make a change.

　　The first task of change should be to reshape the brand.

　　In March 2016, Zhu Zhongyu, deputy general manager of Wuliangye Co., Ltd., talked about an important issue for the first time: the new normal of liquor is to reduce government intervention in the market and stop blindly pursuing extensive management of sales scale.

　　At the end of the year, Wuliangye cleaned up 300 products at one time.

　　In July 2017, it was reported that 18 series under the Group would withdraw from the historical stage …

　　If the reform is thoroughly promoted, Wuliangye may face pain, but such a change is imperative, because the confidence of dealers and consumers in Wuliangye’s brand has reached an extremely critical node.

　　Under the general trend of consumption upgrading, more and more consumers will pay for the brand. It is for this reason that Maotai has thrown Wuliangye further and further, enjoying a premium from products to capital markets.

　　If Wuliangye continues to decline like it did in the past 10 years, under the siege of more and more pursuers, the wine king may not even be able to keep the position of the second child. Once that happens, Wuliangye will lose itself completely.

　　No one wants to see the wine king continue to decline, whether it is the people of Sichuan, the national liquor lovers, or the investors who are waiting for it in the capital market.

　　

　　So do I. My father treasures some old Wuliangye, and I don’t want to see them even given as gifts, so I have to think twice about "whether it’s not bashful".

　　Perhaps it is because of the decline of Wuliangye. Recently, Langjiu, who is also a Sichuan wine, directly released wild words, and it seems that Wuliangye has long been ignored by it.

　　More stories behind this and the whole liquor industry will be broken down for you in the future. Let me show you how this industry, which is the oldest and most related to the general public, has evolved in the new era when people’s eyes are focused on cutting-edge technology industries such as artificial intelligence and cloud computing.

　　Consumption upgrading is a big core of the future economy. I believe that the ups and downs of these wine brands will also have reference and reference significance for the whole consumer goods industry.

　　CCTV News:On the afternoon of December 8th, the joint prevention and control mechanism of the State Council held a press conference with the theme of "further optimizing the implementation of epidemic prevention and control measures". Responsible comrades of the National Health and Wellness Commission and relevant departments of the National Bureau of Disease Control and Prevention and relevant experts attended the conference and answered questions from the media.

　　At the press conference, a reporter asked, many elderly people over the age of 80 are inconvenient to move, suffer from a variety of chronic diseases, and generally rarely go to public places. Why do they need vaccination? What facilities are provided for the disabled and semi-disabled elderly in the service?

　　Xia Gang, director of the Department of Health and Immunity of the National Bureau for Disease Control and Prevention, said that the current epidemic situation is still severe and complicated, and vaccination still has good effects in preventing serious illness and death. Vulnerable groups such as the elderly can easily develop into severe illness, critical illness or even death after being infected with Covid-19, and vaccination with COVID-19 vaccine will benefit the most.

　　Xia Gang said that a considerable number of disabled and semi-disabled elderly people in China live at home for a long time and rarely go out. However, infection may still lead to illness or even serious illness and death during the company or visit of relatives, so it is still necessary to vaccinate. At the same time, considering the mobility of these elderly people, in order to make them more convenient for vaccination, we have continued some previous good practices, including using mobile vaccination vehicles, driving special vaccination sessions for the elderly, opening green channels for vaccination for the elderly, etc. At the same time, it is proposed that all localities can send medical personnel with rich experience in diagnosis and vaccination to form vaccination teams, and provide home vaccination services for disabled and semi-disabled elderly people with common equipment and medicines needed during post-vaccination observation, so that these elderly people can complete vaccination without leaving home.

Li Gang, a reporter from Jinyang. com, and Yue Huanxuan, a correspondent, reported that on the 22nd, the Central Environmental Protection Inspector Group handed over 177 reports to Guangdong Province, including 19 repeated complaints and 158 actual cases (including 24 key cases identified by the Central Environmental Protection Inspector Group). For specific information on case assignment and handling, please refer to the website columns of the provincial, municipal government and environmental protection departments. Please scan the QR code for related links.

According to the arrangement, the stationing time of the Fifth Central Environmental Protection Inspector Group is one month. During the stationing period (June 5-July 5), a special duty telephone number is set up: 020-87766710, and a special postal box is set up: Guangzhou 713, with the postal code of 510000. The time for the inspector group to receive the report phone is 8: 00-20: 00 every day.

Extend local action

Foshan: The person in charge of pickling wastewater discharge in an enterprise in Jiujiang was detained.

Foshan received a case from the Fifth Environmental Protection Inspector Group of the Central Committee, claiming that Nanjinzhong Hardware Factory in Jiujiang Town discharged pungent exhaust gas at will, causing troubles to surrounding restaurants and residents. After taking over, on June 10th, the environmental protection departments at the municipal, district and town levels joined hands to carry out on-site inspection of Nanjinzhong Hardware Factory in Jiujiang Town. After investigation, the plant was put into production without environmental protection acceptance. According to the requirements of EIA approval, the plant should use diesel as fuel, but its curing furnace is filled with a lot of granular biomass fuel. In the production process, the factory has no supporting waste gas treatment facilities, and the waste gas generated in the drying process is discharged directly without treatment. In addition, there is pickling wastewater from the pickling and derusting process in this factory, and some of the wastewater is discharged from the factory through the concealed pipe and flows into the sewage pipe network without treatment. The environmental protection department has transferred the clues of the case that the factory constitutes the crime of environmental pollution to the public security department for handling. On June 10th, Jiujiang Town Police Station imposed criminal detention on the main person in charge of the factory and the wastewater treatment workers.

Shaoguan: Two illegal construction sites without a license at night in urban areas were investigated.

Recently, many citizens complained that some urban construction sites were under construction late at night, which seriously affected the normal rest of surrounding residents. After taking over, the Municipal Environmental Protection Bureau strengthened the supervision of the construction sites, and conducted surprise inspections at night on six construction sites, including Oupu Yulong Bay Phase II, Poly Chenyue Garden, Shaoguan Fuli City and high-speed railway station Plaza.　　

During the inspection, it was found that all kinds of noises made by the construction site of Baoli Chenyue Garden Project were particularly loud in the middle of the night, and the chainsaw started at the second phase of Tianxi Bay in Country Garden Sun City was very sharp and harsh. After investigation, the construction sites of Poly Chenyue Garden and Country Garden Sun City Tianzhu Bay Phase II were all illegal acts without night construction permit, and law enforcement officers immediately ordered the construction units of the two construction sites to stop construction immediately. Law enforcement officials said that in areas where noise-sensitive buildings are concentrated in cities, except for emergency repairs and rescue operations, it is forbidden to carry out construction work with environmental noise pollution at night.

Heyuan: A mining company in Longchuan County has been rectified for noise nuisance.

The citizens reported to the Central Environmental Protection Inspector Group that there was noise pollution in Longchuan Haifeng Mining Co., Ltd., especially the noise generated by the operation of 16 water mills and 4 large forklifts, which had a certain impact on the lives of nearby residents. Longchuan county environmental protection law enforcement officers went to investigate and deal with it, and found that Haifeng Mining’s noise pollution prevention and control facilities were relatively simple, and the reported part was true. According to the on-site inspection, Longchuan County Environmental Protection Bureau issued a Decision on Ordering to Correct Illegal Acts to the company, demanding that the noise pollution prevention and control facilities be further improved, and measures such as enclosure and shielding should be taken to reduce the impact on the surrounding environment. Without the complainant’s permission, production should not be allowed from 22: 00 p.m. to 6: 00 the next day.

At present, Haifeng Mining has carried out rectification as required, built a sound-proof wall near the residents of the factory, and enclosed the factory, installed a sound-proof baffle on one side of the relevant production workshop, and stopped production from 22: 00 pm to 6: 00 the next day as required to reduce the impact of noise on the surrounding environment.

Huizhou: Three electroplating plants in Huiyang were stopped for rectification due to the direct discharge of waste gas disturbing people.

The masses reported to the Central Environmental Protection Inspector Group that the three electroplating processing plants located in Kengtang Village, Xinxu Town, Huiyang District had problems such as direct exhaust and waste gas disturbing people. Huiyang District immediately organized environmental protection, public security, safety supervision and other relevant departments and Xinxu Town Government to inspect the site. The three electroplating factories complained by the masses were Huizhou Yuanhui Hardware Electroplating Co., Ltd., Huiyang District Xinxu Xinlong Hardware Products Processing Factory and Huizhou Huiyang District Kengtang Electroplating Factory. It was found that all three enterprises had exhaust gas collection systems and exhaust gas treatment facilities, but some workshops opened their windows and did not adopt closed facilities to collect exhaust gas. Immediately, the law enforcement officers ordered the person in charge of the enterprise to correct immediately and take effective measures to collect the waste gas to prevent the waste gas from overflowing in the workshop. At present, all three enterprises have stopped production and rectified the waste gas collection equipment and facilities. Next, the Environmental Protection Bureau of Huiyang District will continue to follow up, increase the frequency of inspection and monitoring, and urge enterprises to carry out vertical reform to ensure that the waste gas from the workshops of the three enterprises is effectively collected and treated and discharged up to standard.

Zhongshan: tanzhou town filed a case to investigate and deal with "investment before inspection" enterprises.

After receiving the case of "No sewage treatment facility in the crushing and cleaning plant of a plastic factory, and it is suspected that the sewage is discharged directly into the river" assigned by the Central Environmental Protection Inspector Group, Tanzhou Environmental Protection Branch took prompt action in the afternoon to make a surprise inspection of Ma’s plastic processing plant involved. The inspection found that the processing plant has a plastic product processing project, which produces production wastewater during the processing, and the wastewater is recycled after precipitation without discharge. Because the operator Ma was unable to provide EIA documents and acceptance materials, on-site law enforcement officers sealed up the main production equipment of the factory. In view of the environmental violations of the factory involving "the environmental protection facilities that need to be built in the construction project have not passed the acceptance, and the construction project will be put into production or use", the case was investigated and dealt with.

Zhaoqing: complaints and reports from the masses that Gaoyao scattered polluting factories and enterprises were seized.

There is a plastic factory in Pingbu Langtou Village, Jindu Town, Gaoyao District, Zhaoqing City, which illegally occupies farmland and emits waste gas. Many departments in Gaoyao District conducted investigation and handling. After investigation, the complaint refers to three plastic processing plants, including Yuesheng Plant, Yongliang Plant and Jianquan Plant, and the nature of the land used is leased collective construction land. Among them, Yuesheng factory covers an area of more than 20 mu, and did not go through the formalities of land use. In 2015, the land department investigated and dealt with it on a special project, and imposed a fine of nearly 150,000, which was enforced in 2017.

In addition, after verification by the environmental protection department, Yuesheng Factory has environmental protection procedures, but it is not equipped with dust removal facilities. Yongliang Factory and Jianquan Factory have no environmental protection approval procedures, and plastic waste raw materials are piled up on site, which is rather messy. Gaoyao District ordered Yuesheng Factory to improve the dust removal facilities, ordered Yongliang Factory and Jianquan Factory to stop production and construction, and listed the two factories in the list of scattered pollution, which has been sealed up at present.

Jiangmen: Pengjiang No.1 Village Committee was investigated for illegal use of forest land and unlicensed logging.

The masses reported to the Central Environmental Protection Inspector Group that the relevant departments in Pengjiang District of Xinchang Yuanzaishan Industrial Park immediately investigated and dealt with the waste gas stolen by Fangxing Non-woven Fabric Factory in Pengjiang District of Jiangmen City and the complaints related to deforestation by Xinchang Village Committee.

After investigation, the waste gas produced by Fangxing Nonwoven Fabric Factory in Pengjiang District, Jiangmen City was discharged from the 15m exhaust pipe after being treated by two sets of UV photolysis and water spraying waste gas treatment equipment. Because the enterprise did not obtain the sewage discharge permit, the project was put into production, which was illegal sewage discharge without a license, and law enforcement officers immediately filed a case for investigation.

In response to the problem of deforestation caused by excavation by Xinchang Village Committee, after investigation, Xinchang Village Committee obtained the land use right of Yuanshanzai Industrial Park in Xinchang Village, Tangxia Town through the state-owned land transfer procedure on May 14, 2013, and the forest land involved did not go through the procedures of using forest land and logging in accordance with relevant laws and regulations, which was suspected of illegal use of forest land and logging without a license. In the next step, the Agriculture, Forestry and Water Affairs Bureau of Pengjiang District will further investigate forest-related violations, verify the illegal use of forest land, and deal with it according to laws and regulations.

Tara rhea disaster all Boss summoning method, this article brings all boss summoning methods for everyone. For example, fungus crabs can summon arthropod spores in luminous mushroom biota, and King Skeleton can summon King Skeleton again by killing the clothing dealer at night, equipped with clothing dealer voodoo doll. Let’s take a look at more boss summoning strategies.

A collection of disaster-stricken boss summoning raiders

First, the meat mountain challenges the boss

1. King Slim

1. Use the Crown of slime to summon actively.

2. Or appear after killing 150 (75 if it has been killed) slime in the slime rain incident.

3. Small probability is generated naturally in the outer third of the map.

2. Desert pests

Calling mode:

It will not be generated by itself, and players need to use desert pendants to summon it in the desert or underground desert.

3. The Eye of Cthulhu

1. Use suspicious eyeballs to actively summon.

2. Once the player has 200 or more HP, 3 or more NPCs living in the house, and the defense force exceeds 10, there is a 1/3 (33.33%) chance to generate it at the beginning of every night. Until we beat it for the first time.

4, bacteria crab

Calling mode:

Will not generate itself, you can use arthropod spore call in luminous mushroom biome.

5. The world devours the monster/Cthulhu’s brain

Calling mode:

1. Use worm bait/bloody spine active summoning in corrupt/scarlet land.

2. After breaking the shadow bead/scarlet heart of three corrupt/scarlet places, it appears.

6, rotten nest will/flesh and blood host

Calling mode:

1. Call with malformed tumor/blood worm bait in rotten/scarlet land.

2. Break some corruption/flesh and blood sacs distributed on the rotten/scarlet land to summon.

7. Queen Bee

Calling mode:

1. Use hate bees to call in the jungle.

2. Appear after breaking the larvae of the underground jungle hive.

8. Skull King

Calling mode:

1. Talk to the old NPC at the entrance of the dungeon at night and activate his curse to summon it.

2. At night, if you kill the clothing dealer with the clothing dealer voodoo doll, you can summon the Skull King again.

9. God of slime

Calling mode:

It won’t be generated by itself, and players need to use overloaded silt to summon it.

10, flesh and blood wall (meat mountain)

Calling mode:

When the guide is alive, throw the guide voodoo doll into the lava pool to summon him.

Second, after the meat mountain challenge boss order is as follows

11. Spirit of the Polar Region

Calling mode:

It won’t be generated by itself, and players need to use the extremely cold key to summon it in the snowy biome.

12. Gemini magic eye

Calling mode:

Will not generate by itself, need to use mechanical magic eye to summon at night.

13, deep sea pests

Calling mode:

There is a very low chance that it will be naturally generated in the sulfur sea environment. Of course, you can also use seafood bait to summon it directly.

14. Destroyer

Calling mode:

Will not generate itself, need to use mechanical worms to summon at night.

15, sulfur fire element

Calling mode:

It won’t be generated by itself, and players need to summon it with coke dolls on the cliff of sulfur fire.

16. Mechanical Skull King

Calling mode:

Will not generate by itself, need to use mechanical skull to summon at night.

17. Eye of Disaster

Calling mode:

It won’t be generated by itself, and players need to summon it with barren eyes at night.

18. Flower of the Century

Calling mode:

After defeating three mechanical Boss, you can find the flower bulb of the century in the underground jungle, and destroy it to summon her.

19. Anahita and Leviathan

Summoning method: what is the name of killing at the bottom of the sea? ? ? After the creature appeared.

20. White Venus Ship

Calling mode:

Summon with starlight fragments at night in the starlight plague biological community.

21. Stone Giant

Calling mode:

Summon by using the jungle lizard battery at the jungle lizard altar in the jungle temple. In order to enter the jungle temple, you must defeat the flower of the century to get the key to the temple.

22. Plague Messenger Gloria

Calling mode:

Call in the jungle with a plague starter.

23. Duke of Pig Arowana (Pig Shark)

Calling mode:

Fishing with truffles as bait in the ocean can summon him.

24. Destroy the golem

Calling mode:

Call on the surface with a death whistle.

25, Yue Bai cult.

Calling mode:

After defeating the stone giant, there will be four cultists at the entrance of the dungeon. Kill them all and summon them.

26. Star God Youlong

Calling mode:

Call at the starlight beacon at night with Titan’s heart or core.

27, the moon Lord

Calling mode:

1. Defeat all four celestial pillars in the moon event.

2. Use celestial operators to call actively

Third, the order after the month.

28, desecration of guards

Calling mode:

Use profane fragments in hell or sacred places.

29. Stupid Golden Dragon

Calling mode:

Using exotic pheromone summoning in the jungle.

30. blaspheme against the gods

Calling mode:

Use the blasphemy crystal nucleus dropped by the blasphemy guard to summon in the sacred place or hell.

31. Signus, Apostle of God, Endless Void, Storm Devourer.

Calling mode:

Use cosmic runes to summon in hell/dungeon/space.

32. Soul-eating flowers

Calling mode:

1. Appear after killing monsters and ghosts in thirty dungeons.

2. use the dead soul torch to summon in the dungeon

33, sulfur sea legacy

Calling mode:

1. After the completion of the third phase of acid rain.

2. Use blood worms as bait to fish in the sulfur sea to summon.

34, god devourer

Calling mode:

Use the worm of the universe to summon anywhere in the world.

35. Jungle dragons and dragons

Calling mode:

Use jungle dragon eggs to summon in the jungle

36. Star Flow Giant Machinery

Calling mode:

Press the contact button on the password cracker to summon Garden, and it will appear after the dialogue.

37. The ultimate disaster

Calling mode:

Call it at the curse altar with a soul-offering urn or disaster dust, regardless of time and environment.

　　"Taurus heads up and resigns, and jade tiger receives happiness and welcomes the spring." At 20: 00 on January 31st, CCTV’s Spring Festival Gala in 2022 met the audience as scheduled in a happy, auspicious and jubilant Spring Festival atmosphere.

　　The content of the whole party is novel and unique, and the emotion is warm and full. The ingenious use of 720-degree circular screen and virtual technologies such as XR and AR provides the audience with a cultural feast with excellent ideological, artistic and ornamental features. From beginning to end, the party has been widely concerned by the audience and media at home and abroad. It is generally believed that the Spring Festival Evening in 2022 will be vivid and colorful, creating a lively and festive atmosphere.

　　According to preliminary statistics, as of 24: 00 on January 31st, the average audience rating of live TV broadcast in the Spring Festival Evening of 2022 reached 21.93%. The number of new media direct-on-demand users reached 4.932 billion times, an obvious increase compared with last year. For the first time, the number of viewers watching the Spring Festival Evening on the vertical screen was 200 million, and users under the age of 30 accounted for over 50% of the users with vertical screens. The netizens received rave reviews, with a total of 360 million praises. The feedback of the mobile phone vertical screen to watch the Spring Festival Evening was innovative and really beautiful, and they all wished the motherland prosperity, prosperity, peace and prosperity. Overseas, more than 600 media from more than 170 countries and regions, including the United States, Canada, France, Italy, Russia, Japan, Brazil, Australia, India, United Arab Emirates, Singapore, South Africa, broadcast and reported the Spring Festival Gala simultaneously, and watched the live broadcast of the Spring Festival Gala through CNTV and CGTN overseas social matrix for more than 35.24 million times, an increase of nearly 16.58 million times compared with last year.

　　Sing songs for the times and express feelings for the people

　　Singing and dancing show the prosperous flavor of the year

　　The theme of this year’s Spring Festival Gala is "Spring Festival Melody on a New Journey, Ode to Joy in China". We immerse our hearts, feelings and thoughts into colorful life, and strive to start from a small incision, deeply reflecting the major themes of the centenary of the founding of the Party, rural revitalization, ecological civilization, the Winter Olympics and China’s space flight, and depicting the magnificent picture of the new era and new journey.

　　The opening program "Happy and Auspicious Year" is filled with the flavor of happy reunion, which instantly pushes the atmosphere of the party to a climax. Zhang Ye and Lv Jihong sang "The Millennium Dream is Sailing" and "The road to a strong country is full of hope" with a song "Our Time". Yin Xiumei and Yan Weiwen sang "A Spring Breeze of 100,000 Li", which was affectionate and simple, and sang the full vitality of spring in China. Chen Kun, Jam Hsiao (Taiwan, China), Jackson Wang (Hong Kong, China) and Peng Yongchen (Macao, China) sang the magnificent Yellow River and the Yangtze River, which made the world hear the surging of the great rivers in the East. The dance "Putting on a Spring" is based on the swing dance of the Lahu nationality. People are dressed in costumes, singing and dancing, and the songs are exciting and joyful. Shanxiang has achieved fruitful results in tackling poverty, and a full sense of gain and happiness permeates people’s hearts. "My sense of the times is the flame of a dream in my heart." The song "Sense of the Times", jointly performed by Deng Chao, Chris Lee and Jackson Yee, sings young people’s vision and hope for the future in the high and exciting rhythm.

　　Last year, the news that Yunnan elephants went north and returned south touched the hearts of the world. A beautiful picture of harmonious coexistence between man and nature is slowly unfolding in the musical short play "Rejuvenation of Vientiane". People live up to the castle peak, and the castle peak will live up to people. The original ecological scene performance "Song of the Land" gathers folk music of five places, namely, Masonry Song in western Hubei, Gonggong Ballad in northern Shaanxi, Aolu Guya in Daxing ‘anling, Tea-picking Song in Ningde in eastern Fujian, and Heart Ticket in Erhai Lake in western Yunnan. It is a dialogue between man and nature, and expresses Chinese’s most simple feelings about the ecological civilization of grass and sand in landscape forest, field and lake.

　　Asking the sky, in 2021, we handed over an inspiring and amazing space answer sheet. With the help of XR technology, the 720-degree dome screen is as bright as the Milky Way. In the children’s dance "Star Dream", children dressed in blue spacesuits jump into stars, and the daughter of astronaut Wang Yaping who is on a mission at the space station says "mom", which makes the "space dream" full of feathers fly into the sky and the "dream of a strong country" insert wings and fly into the hearts of future generations of the motherland.

　　Traditional culture lasts for a long time, and creative integration has unlimited charm.

　　One of the highlights of this year’s Spring Festival Gala is the fusion and innovation programs that highlight the Chinese cultural heritage and the aesthetic pursuit of the times. Music short plays, landscape Tai Chi, creative singing and dancing poems and paintings, and original ecological scene performances, etc., through the deep integration of technology and culture, create beautiful and amazing visual effects in fantasy and realism. The dance poetic drama "Only this Green" combines the cutting-edge technologies such as XR and holographic scanning, and the dancers tell the classic legend of "A Thousand Miles of Rivers and Mountains" with dance vocabulary such as walking alone, waiting and thinking. Between pitching, the green is fixed for thousands of years; Dynamic and static contrast, listening to the sound of history.

　　The creative poetry and painting "Recalling Jiangnan" brings together the masterpiece "Fuchun Shan Jutu". Pu Cunxin, Feng Yuanzheng, Li Liqun (Taiwan, China), Ding Zhicheng, Ayanga, Aska Yang (Taiwan, China), Zheng Qiyuan, Cai Chengyu, etc. came into the picture, singing, fishing and reading in Xiushui Castle Peak, and the painting was blown away with the song, and people were walking in the painting. The audience read the classics in the vivid picture scroll and savored Jiangnan.

　　From the octogenarian famous artists to the seven-year-old Meng Wa, several generations performed "Endless Pear Garden Love" on the same stage, and the opera art has a long rhyme and is passed down from generation to generation. Especially in the selection of Peking Opera "Xu Ce Run to the City", 74-year-old Chen Shaoyun body of work shakes his beard, grabs his sleeve, kicks his robe, and makes people feel the cultural spirit of the Chinese nation in one go.

　　The building is 100 feet high and can pick stars. Standing at the height of China, it conveys the spirit of China and condenses China’s strength. Landscape Tai Chi "Flowing Clouds and Flowing Water" breaks through the stage space limitation. Three martial arts and Tai Chi champions are prancing around four cloud-top buildings in Shanghai, Chongqing and Guangzhou, paddling the city skyline with one stroke and one style, and vividly interpreting "the unity of heaven, earth and people". The martial arts short play "Ruhu Xiaochun" integrates the plot into the martial arts performance. With the narrative clue of practicing martial arts in the morning, wading through mountains and rivers, and outwitting the chivalrous man, Huwa expresses the profound Chinese martial arts, the chivalrous spirit of treating each other with sincerity and the self-improvement personality.

　　Dialects in all corners of the country have their own tastes, and the folk customs in all corners of the country are varied and polymorphic. Jiang Kun and Dai Zhicheng’s cross talk "Happy Dialect" shows the vivid and colorful language and regional culture of China. Lu Xin and Yuhao, young crosstalk performers, teased each other with a talk about "Is it like it or not", and interpreted the traditional art forms such as storytelling, duet, and Shaanxi Opera into fashion charm.

　　The century-old archaeology traces back to its roots, offering the answer of "Why China" to human civilization. Zhang Guoli unveiled the bronze mask of Sanxingdui’s newly unearthed cultural relics. The country’s heavy weapon is really present, and at first glance it can witness the Millennium civilization. In the following dance "Golden Face", the dancer and the bronze mask crossed time and space and started a fantastic love, which made the "national treasure come alive".

Observing the real life and conveying true feelings and great love in joy.

　　Language programs observe the reality with a small incision, and the themes are diverse and grounded, showing a variety of life appearances. Guo Donglin, Shao Feng and others starred in the essay "The Story of the Rest Area", which tells the story of dual-employee medical couples taking the initiative to join the anti-epidemic cause. The dialogue revealed the great love of the small family, which is a true portrayal of countless workers fighting in the front line of anti-epidemic; In "Giving Red Envelopes", Jia Bing sells cars and gives red envelopes to relieve the worries of workers, praising the mutual help between people. The sketch "Father and Son" focuses on entrepreneurs and reflects the understanding and care between father and son. Jia Ling, Zhang Xiaofei and others brought the essay "Happiness on the Top" with a short video to break the topic, showing a lively and joyful family fun; Shen Teng, Mary, Chang Yuan, Allen and others interpret the essay "Don’t Pay Back", which satirizes the "Lao Lai" who is helpless and disloyal to others. The works advocate the virtue of being honest and being a man with warnings such as "It’s not that we are thin-skinned, but that our old classmates have deep friendship" and "Those who can lend you money are the people who trust you the most".

　　The stage of the Spring Festival Evening is also intertwined with affection, friendship and love, conveying the great love of the world. Han Hong gave an affectionate song "There are so many people in this world" to everyone who worked hard for a happy life, and made the world warmer and more powerful with love. Ronghao Li and Angela Zhang (Taiwan, China) sang "Love Together", which explained the sincere feelings of companionship and love together. The song "You are a Gift in My Life", accompanied by Uradon’s melodious piano, Liu Huan sang the freehand brushwork of love with deep affection — — The companionship of family, the help of friends and the care of lovers are all gifts given by life. Allen, Roy, Victoria Song and Summer brought the song "True Love Dancing", and the acrobatic performance was in a cheerful rhythm, and the scene was a sea of joy.

　　Welcome the Winter Olympics, gather positive energy and work together for the future.

　　Beijing 2022 Winter Olympics will be grandly opened on February 4th. In the Spring Festival Evening of the Year of the Tiger, there is a new story, telling the story of the Winter Olympics with creative works, and going to the ice and snow appointment together.

　　For the first time on the stage of CCTV Spring Festival Evening, IOC President Bach wished everyone a happy New Year and a good year of the Tiger in Chinese, and invited them to celebrate the Beijing 2022 Winter Olympics. Liao Changyong, CoCo Lee (Hong Kong, China) and many international friends sang the Winter Olympics theme song "Lighting Dreams". "Olympic Meeting, the most beautiful smile in colorful sky", the dream crosses mountains and mountains, and the Olympic spirit spreads all over the world.

　　In the specially designed short film "The Year of Snow and Ice Shines in China" in the Spring Festival Evening, the mascots of the Winter Olympics and the Winter Paralympics "Ice Dun Dun" and "Snow Rong Rong" are like elves, flying back and forth with the notes of the skating waltz and the winter Olympics symphony, and the conductor’s swallow-tailed suit turns into ice and snow equipment around them, and the baton turns into a sleigh and slides down from the winter Olympics ski platform to complete the dream transition from the stage of the Spring Festival Evening to the winter Olympics venue. Art and body blossom, violin and figure skating realize the perfect integration of ice and snow sports and classical music. Dancing with the music, two elves flew out of the stadium to show you the splendor of the Beijing Winter Olympics venues, such as the Ice Cube, Snow Ruyi, Ice Ribbon, Ice Sail and Ice Flower.

　　"Spring Festival Gala in 2022" expresses the excellent Chinese culture with innovative language with a sense of the times and youth, dedicates a colorful cultural feast to the audience, and sings the Spring Festival song in the new era and new journey.

　　Science and Technology Daily, Beijing, April 28th (Intern reporter Zhang Jiaxin) According to a recent study published in the journal PLoS Medicine, no matter which biological parent has Ι Type 2 diabetes, children’s cognitive development may be affected. This study shows for the first time that parents have Ι Chronic diseases such as type 2 diabetes may be related to children’s poor academic performance, rather than to the mother’s hyperglycemia during fetal development.

　　Researchers at the University Hospital of Copenhagen, Denmark, obtained 622,073 students from public schools. The achievement data of 18-year-old children in seven years, including their math test scores in grades 3 and 6, and their reading scores in grades 2, 4, 6 and 8. Among the mothers of these children, 2,144 have Ι Type 2 diabetes; Among the fathers, 3474 had Ι Type 2 diabetes. In addition, there are 616,455 children from the background population (used to calculate the statistical average of all people). The study found that mother and father suffered from Ι The average scores of children with type 2 diabetes are 54.2 and 54.4, respectively, while the average score of children with background population is 56.4.

　　The research team concluded that if parents suffer from serious chronic diseases such as diabetes, it may affect their children’s academic performance.

　　This study is of great significance to the observation that pregnant mothers have Ι Different explanations are put forward for the adverse effects of type 2 diabetes on children’s cognitive development. Previously, the effects of gestational diabetes mellitus on their children’s cognitive function have been widely studied. If the maternal glucose is delivered to the fetus through the placenta, it will affect its development and brain development in infancy. There is little evidence that different subtypes of diabetes and fathers have Ι Influence of type 2 diabetes on children.

　　The researchers said that research on 622,073 children has proved that either parent has Ι Type 2 diabetes is associated with children’s low test scores.

Hubei Daily full media reporter Zuo Chen, correspondent Zhang Yingying

On November 18, Lantu Automotive Technology Co., Ltd. (hereinafter referred to as "Lantu Automotive") announced the completion of the A round of financing agreement signing and delivery. This round of financing is nearly 5 billion yuan, and the market valuation after financing is nearly 30 billion yuan.

This is the largest first round of financing in China’s new energy vehicle industry to date, which will further optimize the shareholding structure of Lantu Automobile, marking a key step in the marketization of Dongfeng’s high-end new energy brand.

It is expected that more than 40% will be used for technology research and development

According to the disclosure, this round of financing of Lantu Automobile, a total of 10 investors, led by the national team of central enterprises with strategic coordination and large state-owned Financial Institutions Group, state-owned, industrial and private capital actively followed suit.

The joint lead investors are the state-owned enterprise mixed reform fund and Bank of China assets, and the follow-up investors include three state-owned capitals, ICBC Investment, Agricultural Bank Investment, and Jiaoyin Yuanjing, Wuhan Economic Development Fund, Hubei High Quality Development Fund, and Zhongxin High Investment, three local state-owned assets, Ganfeng Lithium Industry and Xinwangda two industries and private capital. Dongfeng Group followed up this financing simultaneously. After this round of financing, Dongfeng Group held 78.88%, A round investors held 12.37%, and Lantu employee shareholding platform held 8.75%.

Lantu Automobile CFO Shen Jun said that this round of financing investors have strategic synergies with Lantu Automobile, especially in the areas of mixed ownership and institutional reform, strategic business collaboration, comprehensive financial services, and three power supply chains. They will achieve resource integration and complementary advantages with Lantu Automobile, and establish a new industrial ecosystem of integration and symbiosis.

The funds will be used to support Lantu’s technology research and development, marketing investment, digital system construction, capacity building and other matters related to the operation and expansion of Lantu’s main business. It is expected that more than 40% will be used for technology research and development. Shen Jun revealed that the company will continue to carry out follow-up financing work as an opportunity. "Based on market and regulatory policies, Lantu will also consider the follow-up IPO plan."

Lu Fang, CEO of Lantu Automobile, said that the financing is based on two considerations. On the one hand, through the introduction of strategic investors to empower, industrial synergies are formed in the upstream and downstream industrial chains, especially Sandian and marketing ecological cooperation, and complementary advantages are realized with investors to further promote the rapid development of Lantu’s business. On the other hand, it is also to continue to implement the relevant requirements of the "double hundred enterprises" mixed reform, improve the corporate governance structure, revitalize the system and mechanism, and further enhance the value preservation and appreciation of state-owned capital, improve the competitiveness of the state-owned economy, and enlarge the function of state-owned capital.

"Fight" in the market wave

As a high-end new energy vehicle brand built by Dongfeng Group, Landmap carries the dual mission of Dongfeng brand upward and exploring new systems and mechanisms, and is a key project for the mixed ownership reform of state-owned central enterprises.

The purpose of the mixed reform of state-owned enterprises is to create a competitive governance system that conforms to modern corporate governance and can cultivate competitiveness and innovation.

Lu Fang said that this round of financing will give full play to the advantages of capital markets in resource allocation, deepen the reform of Lantu’s mixed ownership and system and mechanism, and help Lantu build a more scientific and perfect governance structure, more flexible and efficient operating mechanism, innovation ability and market competitiveness.

"People are the most critical resource for the future development of Lantu Automobile." Lu Fang introduced that Lantu implements flat management and project owner system internally, without departments and calling each other "teachers", coordinated operations, and efficient implementation. Last year, Lantu launched the Equity Incentive Plan for the core backbone of the enterprise, which realized employee stock ownership incentives. After this round of financing, the shareholding of Lantu’s employee stock ownership platform reached 8.75%.

The fast market-oriented response mechanism has allowed Landscape to accelerate since its establishment.

Since the launch of the brand in 2020, Lantu has launched two high-end new energy vehicle products, Lantu FREE and Lantu Dreamer. The third sedan, Lantu Chaser, is expected to debut in December this year, becoming the most complete product layout among China’s new energy vehicle brands. The cumulative layout of 1,771 patents has been applied for, and the patent growth rate is the first in the new energy industry. In September this year, Lantu FREE was officially shipped to Norway, becoming the first new energy national team brand to go overseas.

At present, Lantu Automotive’s R & D personnel account for 38% of the total number of technology companies, and the average age of the team is 32.6 years. The proportion of R & D teams ranks first among new vehicle companies.

Hubei’s competition for a new track adds "weight"

With the "catch-up" of Lantu Automobile in financing, the marketization of new energy brands under traditional car companies has accelerated.

In August last year, Geely Automobile Group’s JK Automobile signed a strategic investment agreement with five prospective investors; in March this year, GAC Aian completed the first introduction of strategic investors; Changan Automobile’s brand Avita was listed on Chongqing’s property rights trading network for the second time; Shanghai Automobile Group’s Zhiji Automobile announced the completion of the A round of equity financing agreement.

"New energy vehicles have become the main direction of the development of the global automotive industry. Whether it is traditional car companies or new car-making forces, they are increasing investment in the field of new energy." Lu Chihua, a professor at the School of Automotive Engineering of Wuhan University of Technology, said that the current round of financing of Lantu Automobile has many leading companies in the industrial chain, which will form a joint force for industrial competition.

For example, the state-owned enterprise mixed reform fund is approved by the State Council, and the State-owned Assets Supervision and Administration Commission of the State Council has entrusted China Chengtong Holding Group Co., Ltd. to initiate the establishment of a national fund, focusing on the layout of national strategic emerging, technological innovation and mixed ownership reform in key areas of the industrial chain; Ganfeng Lithium Industry and Xinwangda are both leading enterprises in the field of lithium batteries.

Lu Chihua said that this not only means that Lantu Automobile will get more "ammunition" and work with industry partners to create more in line with market demand and more competitive products, but also means that it has the ability to represent the entire Wuhan, and even Hubei, to participate in the national and even world competition in the new energy vehicle market.

Lu Fang, CEO of Lantu Automobile, said that the current international economic situation is severe, and various unfavorable factors are superimposed, making it more difficult to invest and finance in the automobile and parts industry. However, Lantu Automobile’s success in "leading the war" reflects the full recognition and confidence of investors in the primary market for the investment value of Lantu Automobile, and also shows that Lantu Automobile has super strength and unique advantages in the high-end intelligent electric vehicle track.

　　BMW’s "sports ace" kicked off the 2024 Chengdu Auto Show. The new BMW 3 Series family has been fully rejuvenated, the new BMW 4 Series four-door coupe has been launched, and the new BMW 530i and BMW X5 Black Flame limited edition Chengdu Auto Show have ushered in a shocking appearance. Innovation is not limited, and driving fun remains the same. BMW’s many "sports aces" have broken through themselves again with innovation, and at the same time added several high-value configurations to fully meet the personalized needs of Chinese consumers.

　　New BMW3 Series Family Renewal: Upgraded Configuration for China

　　Since its inception in 1975, the BMW 3 Series has undergone seven iterations, each of which has brought an exciting driving experience and won the trust of super 20 million owners around the world. Today, the new BMW 3 Series continues to surpass itself in innovation, with exclusive upgrades to luxury configurations for Chinese customer needs, fully meeting the needs of vehicles, and setting a new benchmark in the luxury sports mid-size sedan segment.

　　From the exterior to the interior, the new BMW 3 Series shows masterful design skills in every detail. The new ring-shaped radiant grille makes the front face of the vehicle instantly catch the eye. The addition of the speed blue and Brooklyn gray metallic paint shows the dynamic and elegant temperament under the change of light and shadow. The new welcome light blanket adds a sense of ceremony to every boarding. In the interior, the flat-bottomed M sports multi-function leather steering wheel, Sensatec synthetic leather dashboard and bright crystal texture components provide a luxurious and unique driving atmosphere.

　　No matter whether it is oil or electricity, it is very 3 Series. The BMW 3 Series family models always maintain the classic pure driving pleasure regardless of the power system. The new BMW 3 Series combines a golden power combination with many innovative technologies to deliver excellent handling and performance. The perfect weight of the front and rear axles at 50:50 ensures that the vehicle maintains excellent balance and stability in all road conditions; HRS hydraulic rebound damping technology makes every bump less stiff, while the double-ball spring shock-absorbing strut front axle is combined with a five-link independent rear suspension system for more precise steering and a comfortable driving experience.

　　The essence of driving is consistent. Inheriting BMW’s innovative spirit and sporting essence, the new pure electric i3 maintains the original "driver’s car" style of the 3 Series. The excitation synchronous motor equipped with the fifth-generation BMW eDrive electric drive technology allows the vehicle to show excellent acceleration performance in the full speed range; the only rear axle air suspension in the same class allows the driver to feel the perfect balance of stability and comfort during driving, while the DSC dynamic stability system ensures that every turn can be precisely controlled.

　　New BMW 4 Series CoupéChina listing

　　As the most popular body style of the BMW 4 Series family, the new BMW 4 Series four-door coupe combines the elegance of a hatchback model with the practicality of a four-door car, combining elegant style, sports coupe aesthetics and pure driving interest. It is a vivid embodiment of modern luxury and youthfulness.

　　The newly designed front LED headlight set of the new 4 Series coupe has received a double visual and functional upgrade, which can automatically adjust the light source according to the speed and navigation information, making night driving safer; the addition of the same M4CSL laser taillight creates a highly expressive and colorful color for the rear; the addition of two new paints in York Corner Green and Flame Red, as well as a variety of BMW personalized coatings; the diameter of the rear exhaust pipe has been increased to 100mm, and new 19-inch aluminum alloy wheels are provided, creating more possibilities for personalized configuration.

　　The standard configuration of the new BMW 4 Series four-door coupe has been fully upgraded, and the high-value configuration with great sincerity meets users’ expectations for appearance and driving pleasure. The standard sports seats of the whole series are made of advanced craftsmanship Sensatec synthetic leather, which perfectly combines beauty, texture and touch. Carbon fiber interior trim, light-colored fine lines with perforated materials and smoke-gray ash wood premium wood trim add a dynamic atmosphere to the car, while the bright crystal texture interior components further enhance the sense of luxury. The new M Performtex knitted/suede seats not only bring lightweight and high wear resistance, but also have a comfortable experience of warm winter and cool summer. As always, the high-end quality is always the same, and the environment is always friendly.

　　In the chassis adjustment, the new BMW 4 Series four-door coupe has spared no effort. The M sport suspension and variable sport steering system make every turn accurate and enhance driving confidence. Configurations such as the M sport differential lock and the M high-performance calipers significantly enhance the vehicle’s dynamic response, achieving the perfect combination of performance and comfort, and pure driving fun is ready to go.

　　Digital innovation, intelligent experience to the next level

　　BMW’s Inspiration Technology has always been people-oriented, dedicated to the perfect integration of innovative intelligence and personalized experience to enhance the comfort and convenience of every drive. The new BMW models equipped with the 24-07 software version have been fully digitally upgraded, and the new BMW 3 Series and 4 Series four-door coupes are equipped with the newly upgraded BMW iDrive system, taking the intelligent experience to a higher level.

　　The newly upgraded BMW iDrive system introduces a more user-friendly BMW Intelligent Personal Assistant, providing a more natural voice interaction, faster response speed and a more emotional interaction experience. Users can seamlessly operate functions such as volume, navigation and other functions with a whisper, and the delayed listening function makes human-machine interaction more convenient. In addition, the intelligent personal assistant can actively recommend functions according to user habits and scenarios, such as closing windows in rainy days, turning on the air conditioner, and reminding people to rest through floating windows in specific scenarios, further enhancing driving comfort and convenience.

　　New BMW 530i and X5 Black Flame Limited Edition

　　In BMW’s latest models, the new BMW 530i and BMW X5 Black Flame Limited Edition vividly demonstrate the perfect combination of brand driving pleasure and luxury design. As a standard wheelbase version, the new BMW 530i inherits the sports genes that the family is proud of. The newly added M Performance Edition Sports Package includes M three-color striped front seat belts, blue M sports calipers and other sporty configurations, and the visual impact skyrockets. It also offers 4 personalized customized car paints and more than 100 personalized customized special paints to express its individuality. Variable damping control included in the optional Professional Adaptive Suspension reduces the suspension by up to 4mm for higher dynamic stability at high speeds, while the integrated active steering system improves flexibility at low speeds and stability at high speeds. In line with the "ergonomics" and "driving in the loop" concept, the new BMW 530i offers the automatic ramp auxiliary feature with line-of-sight confirmation, using the assisted driving and turning on the navigation. In closed roads, when the onboard navigation route needs to be taken out of the highway/loop, simply turn your head to look at the right exterior mirror and the vehicle will automatically change lanes to the right lane.

　　Since the launch of the domestic new BMW X5, sales have continued to lead the market segment, fully proving the success of the BMW Group’s deep insight into the Chinese market and localization strategy. The X5 Black Flame Limited Edition was tailor-made for the Chinese market by BMW Group Designworks Shanghai Studio. The new car is designed with Titan gold elements as highlights, carefully decorated in the headlights, double kidney grille borders and other body details, highlighting the unique noble temperament; the exclusive Dark Flame Logo design injects more personalized elements into the vehicle; the new car adopts carbon fiber trim for the first time in the domestic model, and is equipped with personalized 22-inch pure black wheels and black M sports calipers for the first time, which perfectly combines luxury and performance. In addition, the new car also specially customized four car machine videos, which integrate the spring, summer, autumn and winter seasons with the "five elements" elements in traditional Chinese culture. The "fire" element, which symbolizes power, is cleverly presented in the form of "black flame", which symbolizes the majestic power contained in the vehicle’s powerful core, echoing the power symbol in Chinese culture.

　　The new BMW 3 Series, the new BMW 4 Series four-door coupe, the new BMW 530i, and the BMW X5 Black Flame Limited Edition not only inherit the brand’s "pure driving fun" gene, but also continue to innovate in technology and design, accurately satisfying users’ pursuit of personalized and high-quality driving experience. As the 2024 Chengdu International Auto Show approaches, BMW will continue to demonstrate its forward-looking innovation power on this eye-catching stage, further bringing consumers surprises and extraordinary experiences that exceed expectations.

　　Suggested retail price:

　　(Xinmin published this article for the purpose of transmitting automobile information, which does not represent the views of this website)

Today, #Guan Zhibin’s facial hand second-degree burns #rushed to Weibo’s trending topic list.

Guan Zhibin, born in the Philippines on December 30, 1980, graduated from the Hong Kong Institute of Science and Technology. He is an actor and singer in Hong Kong, China. He is an artist under Emperor Entertainment, along with Gillian, Ah Sa, Joey Yung, Nicholas Tse and William Chan.

Last night, Guan Zhibin posted on his personal social media account about his burn experience. He said it happened two weeks ago: "A home accident, a Gas leak, a careless ignition, in exchange for second-degree burns to my face and hands."

"After the accident, I was lucky to do something that saved me," said Guan Zhibin. He kept washing his face with cold water, and when he came back to his senses, he found that his hair and eyebrows were charred, and his face and lips were red and swollen.

He said he was at a loss and terrified: "I only remember that my heart was beating very fast, and it took me five minutes to call a car to the hospital."

The next day, Guan Zhibin could only wear gloves to attend the event, and canceled the next week’s work and Cai Zhuoyan’s birthday party. Fortunately, except for the eyebrows that have not fully grown back, they have basically fully recovered! Finally, Guan Zhibin expressed his gratitude to the people who took care of him, and also mentioned: "I also wanted to release photos of the burn, but after thinking about it, I still don’t want to scare you."

Photos of the treatment period were also posted at the end of the article.

Many netizens said that "everyone should pay attention to gas use and fire safety". Others suggested: "Families that use gas or gas can prepare a carbon monoxide alarm, and in the event of a leak, they can detect and take measures in time."

What should I do after a burn?

Microblogging big V @Dr. Xu Chao, popularized the correct treatment methods for burns and scalds: flushing, taking off, soaking, covering, and sending.

There were many folk methods for treating burns and scalds. Some people used a piece of ice to directly apply ice to the wound to cool the skin; some people applied toothpaste, soy sauce, wind oil essence, etc.; some people directly used needles to prick small scalded blisters…

Here I want to tell you seriously that these practices are all unscientific. Not only will they not relieve symptoms, but they may also have the opposite effect of exacerbating the pain.

The newly burned tissue will still suffer continuous damage (continuous physical attack) even after being separated from the heat source, and needs to be cooled and dissipated, otherwise it will burn the deep skin. The temperature of the ice cube is too low, and applying it directly to the burned skin will cause the wound to worsen.

No matter whether it is toothpaste, soy sauce or wind oil essence, these things cannot cool down, and applying them will only hinder the heat of the wound. And direct puncture can easily lead to wound infection.

For untreated wounds, bandaging and covering can affect wound recovery.

The correct treatment method is: flushing, removing, soaking, covering, and sending.

1. Flushing: Keep away from the heating source after burning or scalding, you can flush with tap water, not ice water, at least 10 minutes, preferably more than half an hour;

2. Take off: Be careful to take off the clothes on the burned and scalded area to expose the wound. If there are clothes stuck to the scalded or burned part, you can cut off the clothes with scissors and other tools. Do not forcibly peel off the clothes to avoid secondary injury, or go directly to the hospital;

3. Soaking: After rinsing and removing surface clothes and other things, you can soak the injured part in cold water for about 30 minutes. It should be noted here that the cold water soaked is cold water relative to room temperature, do not use ice water with ice cubes;

4. Cover: If blisters appear in burns, rinse and cover with clean gauze or towel to reduce pollution and keep the wound clean;

5. Send: Take to the hospital.

First-degree burns are treated with ointment, and the skin will repair itself quickly. But second-degree and third-degree burns need to be sent to the hospital immediately, especially if third-degree burns occur, they should be covered with clean gauze, and no drugs should be applied. They should be sent to the hospital quickly for medical treatment. Because if the scald reaches a certain extent, improper treatment can easily cause the wound to become infected and leave scars.

According to the Metropolitan Express

On March 16th, BYD held the Super Press Conference of Han and Tang Flagships today, and officially released the 2023 Han EV Champion Edition.The price range is 209,800-299,800 yuan..

IT House with 2023 BYD Han EV Champion Edition Price of each model:

In terms of design, the 2023 Chinese EV Champion Edition adopts the "Dragon Face" design language, with Chinese tail lights.Add Glacier Blue Car Paint Color Matching.

In terms of configuration, the new car is equipped with a 15.6-inch adaptive rotating Pad, which supports NFC car keys, wireless charging of mobile phones, high-efficiency heat pump air conditioning in a wide temperature range, and independent partition atmosphere lights.

In terms of power, the 2023 Chinese EV Champion EditionSingle motor and dual motor versions are available.. Among them, the single motor model has three power versions:

In addition, dual-motor modelsThe maximum power of the system is 380 kW and the combined torque is 700 Nm.The maximum power of the front motor is 180 kW and the peak torque is 350 Nm, and the maximum power of the rear motor is 200 kW and the peak torque is 350 Nm.CLTC cruising range 610km.

Chassis, Han EV Champion EditionEquipped with front McPherson+rear multi-link independent suspensionFSD variable damping suspension is standard for front-wheel drive vehicles, DiSus-C intelligent electronically controlled active suspension is equipped for four-wheel drive vehicles, and the suspension arm and steering knuckle are made of materials.Change from iron material to aluminum alloy material.