Measures of Beijing Municipality on Further Reducing Students’ Homework Burden and Off-campus Training Burden in Compulsory Education Stage

Summary of the main points of the press conference (morning of August 17)

On August 17th, Beijing Municipal Education Commission, Human Resources and Social Security Bureau and other units jointly held. Introduce the "double reduction" measures and the focus of the new semester.

Li Yi, Deputy Secretary of the Education Working Committee of Beijing Municipal Committee and spokesperson of the Municipal Education Commission.

Before the end of this year, the academic burden of students was effectively reduced, and the results were remarkable within two years.

The specific work objectives of Beijing’s "double reduction" are: making efforts both inside and outside the school, steadily advancing and implementing step by step, ensuring that students’ excessive workload and off-campus training burden, family education expenditure and parents’ corresponding energy burden will be effectively reduced before the end of 2021, and the results will be remarkable within two years, and the people’s educational satisfaction will be significantly improved. Specifically, there are two aspects.

First, on-campus services should improve quality and efficiency.Give full play to the role of the school as the main channel for educating people, intensify the reform, co-ordinate the educational resources inside and outside the school, co-ordinate the two periods after class, make an overall plan for the school education and teaching arrangements, and comprehensively and systematically build the school education ecology. Improve the quality of on-campus education services and build a high-quality education system, so that every student can learn well, learn well and learn well in school.

Second, off-campus training should be standardized and orderly.Adhere to strict governance, comprehensively standardize off-campus training institutions, prevent disorderly expansion, strictly investigate all kinds of violations and violations of the interests of the masses, and create a favorable environment for students’ all-round healthy growth.

On-campus services should improve quality and efficiency.

There will be new changes in the classroom teaching mode in Beijing in the new semester, and some junior high schools will offer evening self-study.

The implementation of the "double reduction" measures in the new semester will bring about new changes in teaching, homework and counseling. For example, the classroom teaching mode, teaching design will be more real, effective and interesting, aiming at different students’ hierarchical and phased classroom exercises, etc. There will be new changes in homework, less homework, and more "personalized" homework for different students’ characteristics. At 3: 30 after class, it will be more abundant, not only with quality education courses, but also with extended classroom counseling; Some junior high schools will also offer evening self-study; Teachers’ workload and working hours will be more reasonably allocated.

Reduce students’ heavy academic burden and work hard on "homework"

Effectively reducing students’ excessive homework burden is an important starting point to reduce all kinds of burdens, including coordinating homework management, controlling the total amount of homework, strengthening the design and guidance of homework, giving full play to the functions of diagnosis and consolidation of homework, and integrating the design of homework into the overall teaching and research system. The system design conforms to the age characteristics and learning rules of students, and at the same time reflects the basic role of quality education orientation, covering moral, intellectual, physical and artistic education, encouraging the arrangement of layered, flexible and personalized homework, and effectively improving the quality and pertinence of homework.

Schools are strictly forbidden to divide key classes into experimental classes.

Including expanding the coverage of high-quality resources, narrowing the gap between urban and rural areas, regions and schools, promoting the balanced development of compulsory education and promoting the mobility of cadres and teachers in the region; Standardize the order of education and teaching, adhere to the "starting point" teaching in the first grade of primary school, the school shall not organize any form of enrollment and placement examination, and it is strictly forbidden to divide key classes and experimental classes; Improve the quality of classroom teaching and improve students’ learning efficiency at school; We will continue to deepen the reform of high school entrance examination methods, improve the presentation forms of examinations and scores according to the characteristics of different subjects, further improve the quality of senior high school entrance examination questions, and gradually increase the proportion of high-quality ordinary high school enrollment indicators allocated to junior high schools in the region.

Off-campus training should be standardized and orderly

First, strictly examine and approve access, and no longer examine and approve new discipline training institutions for students in compulsory education.Re-examine and register the existing discipline training institutions.

Second, strictly control the training time of disciplines,Strictly implement the relevant provisions of the law on the protection of minors, and off-campus training institutions shall not occupy national statutory holidays, rest days and cold and summer holidays to organize subject training.

The third is to standardize the training service behavior, improve the discipline training management service platform and dynamically master the training content, training materials, teacher qualifications and other information of discipline training.It is strictly forbidden to exceed the standard for advanced training, to engage in discipline training in non-discipline training institutions, and to provide overseas education courses.

Fourth, strengthen the supervision of business activities, implement the requirements of including the fees for off-campus training in compulsory education into the government-guided price management, scientifically and reasonably determine the pricing method, clarify the charging standards, and resolutely curb excessive fees and excessive profit-seeking behavior. Fully implement the management measures for pre-charge of off-campus training institutions in disciplines.

Fifth, capitalization operation is strictly prohibited, and the relevant requirements of the central government are strictly implemented. Discipline training institutions are not allowed to go public for financing.

Sixth, strengthen the management of off-campus training advertisements.

Education "double reduction" work supervision results into the annual performance appraisal.

It is necessary to strengthen the supervision and inspection of the "double reduction", increase the special supervision of the "double reduction" work, give full play to the educational supervision power at the municipal and district levels, conduct special supervision and inspection of the "double reduction" work, establish a accountability mechanism, and incorporate the inspection results into the annual performance appraisal.

Since the beginning of this year, Beijing has conducted law enforcement inspections of online and offline off-campus training institutions every week.

Conduct weekly law enforcement inspections on online and offline off-campus training in the form of "four noes and two straights", and report and transfer problems in time. Establish a management platform for off-campus training institutions of disciplines, carry out scientific management by means of information technology, and realize "five management" of funds, students, teachers, courses and institutions.

The "double reduction" came, and the Beijing Municipal Education Commission gave advice to parents.

On the one hand, parents should strengthen the contact with the school, strengthen the diagnosis of children’s dynamics, and improve the efficiency and quality of children’s school life; In view of children’s personality characteristics and hobbies, we will help students develop their strengths and avoid their weaknesses together with teachers.

On the other hand, parents should strengthen their study, understand the contents of the "double reduction" document about home-school linkage and home-school coordination, learn to help children choose suitable teaching materials and coordinate resources in and out of class from their personal hobbies.

In addition, parents should learn to communicate with their children, arrange their family life, pay close attention to their ideological and emotional changes, listen to their voices and be their friends; Guide children to make good use of their time at home, urge them to rest on time and ensure adequate sleep. At the same time, we should also arrange housework appropriately and strengthen physical exercise.

Wang Fang, Director of Haidian District Education Commission, Beijing

Haidian, Beijing: Focus on the management of unlicensed schools, illegal resumption of classes, illegal prices, false advertisements and other acts.

Haidian District has a large amount of education, many forms, all types and great influence. Whether it is on-campus education or off-campus training, Haidian District is the largest area in the city.

Under the leadership of the "double reduction" special class in Haidian District, the education administrative department and the market supervision department continued to carry out joint law enforcement and inspection work, focusing on the actions of running schools without a license, illegal resumption of classes, illegal price and false advertisements, realizing remote and real-time intelligent monitoring of all teaching points in offline resumption institutions, strengthening the management of the whole process, and strengthening the fund supervision of training institutions through the risk reserve and the mode of one class and one elimination, thus protecting the legitimate rights and interests of students.

Li Liang, Vice President of New Oriental Education Technology Group

Students who have not started classes after registration will be refunded unconditionally.

New Oriental has always adhered to the principle of "unconditional proportional refund" for students’ refund requirements, and unconditionally gave refunds to students who did not start classes after registration. For the refund requirements of students who have started classes, the corresponding tuition fees will be deducted according to the completed class hours, and the rest will be refunded unconditionally. At present, New Oriental provides various online and offline self-service refund channels, such as on-site, telephone, official website, micro-service, APP, etc., to directly handle the refund business, so as to ensure that the fees can be refunded to students and parents conveniently and quickly.

Original title: No discipline training is organized on holidays, and summary of the main points of the Beijing Municipal Education Commission’s "Double Reduction" conference

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At the age of 21, she won the 2024 ICMA-Classeek Award and won several international competitions, including:

First prize of 2023 plovdiv International Competition (Bulgarian);

First Prize of Silesia Autumn Guitar in 2022 (Poland);

First Prize of Vienna Guitar Forum 2022 (Austria);

First prize of Taiwan Province International Guitar Competition in 2022;

First prize of Alirio Diaz International Competition in 2022, Rust (Austria);

Third prize of 2022 Paris International Guitar Competition (France);

Honorary Award of Leopold Belan International Competition in 2019 (France);

First prize of 2019 French International Guitar Competition;

Third prize of 2019 Brussels International Competition (Belgium);

First Prize of Roland Daines International Competition in 2018 (French);

The first prize of the 2018 France Carry-le-Rouet International Competition.

Cacimartin has toured all over the world: South Korea, the United States, Thailand, Morocco, Portugal, Spain, Hungary, Slovakia, Poland, Germany, Austria, Italy, Bulgaria, Romania and Belgium, providing various styles of tracks from early music to contemporary music. She has played the greatest concertos with French and Polish orchestras: Joaquin Rodrigo’s famous aranjuez cultural landscape Guitar and Orchestral Concerto, and Mario Castelnovo-tedesco’s D Concerto op.99

Special feature of 1905 film network 30.067 billion yuan.This is the final report card handed over by China film market in 2022. Behind this, the efforts and efforts of many filmmakers have been condensed, and the trust and support of countless audiences have also been witnessed.

This year, it broke the curse of the Spring Festival file in recent years that "the first-day pre-sale leader can’t be the final ticket champion". The release of the summer file witnessed more possibilities of domestic comedies. The National Day blockbuster paid tribute to the "ordinary heroes" in the diplomatic front.

On the first day of the new year, 1905 Film Network and Film Channel Media Center released the Annual Survey Report of China Films in 2022. This report will comprehensively interpret the changes of China film market in 2022 from the aspects of market, industry and keywords.

Market: The annual box office is 30.067 billion yuan.

The New Year’s Eve bell rings, and 2022 becomes the past tense. The annual box office figures of China’s film market are frozen.

According to the public information of the State Film Bureau, in 2022, the total annual box office of China film market was 30.067 billion yuan, the domestic box office was 25.511 billion yuan, and the total number of people attending cinemas in cities was 712 million.

In 2022, China’s film market still plays an important role in the global scope, ranking second in the annual box office of the global film market. It is worth mentioning that in February and August, 2022, China Film Market won the monthly box office champion of the global film market. Among them, the box office in February broke through the 10 billion mark for the fourth time.

In 2022, domestic films will still be the leading role in the mainland film market.

According to statistics, the total box office of domestic movies reached 25.511 billion in 2022, accounting for 84.45% of the total. At the box office, 34 domestic films broke 100 million, and 6 films broke 1 billion. In the TOP10 box office in the whole year, domestic films occupied 8 seats, all of which came from the top three golden periods. Among them, there are 4 Spring Festival files, 3 summer files and 1 National Day file.

In the Spring Festival, Watergate Bridge of Changjin Lake, the theme work to resist US aggression and aid Korea, became the annual box office champion of the mainland film market in 2022 with 4.067 billion yuan. The film has also created a number of box office records in mainland film history. With 2.628 billion yuan, it became the third place in the annual box office.

The second feature film, ranked sixth with 1.379 billion yuan. The latest chapter in the series of "Bears haunt", the permanent guest of the Spring Festival file, ranked eighth with 978 million yuan. The film also created a new box office record for this series of works.

In the summer file, Moon Man, a new attempt of "comedy+science fiction" in Mahua FunAge, became the runner-up in the annual box office list with 3.103 billion yuan. Ranked fourth at the box office of 1.712 billion yuan, and the leading actor won the Best Actor Award in the 35th Chinese Film Golden Rooster Award with this film. Starring, is also on the list.

The Return of Wan Li has become the only film among the National Day blockbusters that ranks among the TOP10 in the annual box office of the mainland film market. Many acting schools have created a high-quality big-screen work for the audience.

Keywords: The market needs more Chinese movies.

In 2022, China film market appeared some domestic films with distinctive local cultural characteristics, such as Life Events and Miracle Stupid Children. The content of these films is grounded, and the audience has a sense of substitution.

The chairman of the China Film Association said that as filmmakers, the direction of our efforts is to describe Chinese feelings with China people’s unique culture, language and thinking, to make a distinctive "Chinese film", to show our own personality and to show our confidence in China culture.

The year 2022 coincides with the centenary of Comrade Jiao Yulu’s birth. Among many film and television works, Jiao Yulu is unforgettable.

Li Xuejian, who is now the vice chairman of the China Federation of Literary and Art Circles, said that movies are the face of a country and the concrete manifestation of the national soul. In the Spring Festival of 2023, its performance attracted much attention.

2022 is also a bumper year for new mainstream movies. Watergate Bridge of Changjin Lake, Wan Li’s Way Home and Hug You Through the Winter focus on heroes of different ages and occupations respectively.

Chairman of the China Film Producers Association admitted frankly that in recent years, the diversification of China’s main melody films has indeed reached a new height, which is mainly manifested in the ideological connotation of the main melody and the diversification of artistic expression; Main theme of mainstream value, diversified styles.

Domestic main theme movies are professional users. The chairman of Bona Film said that in the face of the epidemic, China filmmakers still maintain strong creative ability, and film companies have the responsibility to create more outstanding mainstream movies with market appeal and audience reputation like the "Changjin Lake" series, and offer inspiring cultural feasts to the audience.

"Accumulation" became the key word of the 2022 annual film sentiment.

This year, he devoted himself to film creation, tried new types of roles, and accumulated multiple life experiences in his performance, which was challenging and more enjoyable.

Zhu Yilong summed up his performance in 2022 with "luck and gratitude".

He said that he was very lucky to meet "Life Events" and the role of "Mo Sanmei". He thanked all the staff behind the scenes of "Life Events" and thanked the audience for their recognition of this film.

Industry articles: comedies are still just needed.

In 2022, the performance of domestic genre films is still wonderful. Comedy, plot, war, animation, love and action are six types of elements, which are deeply loved by the audience.

Among them, comedies are still just needed by the market.

According to statistics, in 2022, the total box office of comedy genre films reached 7.513 billion yuan, an increase of 28.66% compared with 2021 (5.839 billion yuan). Domestic films that contain or are dominated by comedy elements have bright market performances in many golden periods. From "The Killer is Not Too Cold" in the Spring Festival file to Moon Man in the summer file, and then to the Mid-Autumn Festival file, the head comedy genre has a long-lasting box office life.

In 2022, the total box office of domestic animated films was 2.282 billion yuan. "Bears Coming Back to Earth", "Bears Coming Back to Earth", and "Bears Coming Back to Earth" are among the top three domestic animated films with 977 million yuan, 555 million yuan and 160 million yuan respectively.

In 2022, the theme of domestic new mainstream film creation blossomed in an all-round way, including "Wan Li’s Return", which shows the feelings of home and country; There is also "Miracle Stupid Child", which praises youth and inspiration; And using the ordinary to create the great.

In 2022, Guangdong Province, Jiangsu Province and Zhejiang Province ranked in the TOP10 of the annual box office rankings of all provinces in China, and the specific rankings were the same as in 2021.

In the city’s annual box office rankings, Beijing, Shanghai and Guangzhou became the champion, runner-up and runner-up respectively. Compared with 2021, Guangzhou surpassed Shenzhen and entered the top three city box offices of the year. Nanjing is new on the list, ranking tenth in the city box office.

In the annual box office list of national cinemas, WANDA CINEMAS, China Film Digital Cinema, Guangdong Dadi, Shanghai United, China Film South and Hengdian films are among the top six. Compared with 2021, Hengdian Film and Television surpassed Jinyi Zhujiang to be promoted to the top six. In the TOP10 annual box office of national cinemas, six cinemas in Beijing entered the list, one more than last year. It is Beijing Yingjia International Studios, and it is also a newly listed cinema.

2022 has come to an end, and the curtain of 2023 has been opened. China films will also embark on a new journey and forge ahead towards new goals.

Generative AI is getting more and more popular. Is this really a good business?

Recently, AI painting is on fire.

By inputting some words, AI can generate an image that matches the words in a few seconds. These images are wild, and some are even bizarre. For example, people have extra fingers on their hands, and their fingers bend unnaturally. Even, AI can generate some meaningless billboards and alphabets that humans have never seen before.

Although AI painting is outrageous, it has set off a wave of science and technology: the spring of generative AI has come.

David Beisel, a venture capitalist at NextView Ventures, said that in the past three months, the word "generative AI" once became a hot word. Moreover, the generative AI technology has developed rapidly and the market enthusiasm is so high that many people even quit their jobs to start a business in this field.

There is no doubt that AI has been in a prosperous stage in the past five years or so, but most of these past advances have to do with understanding the existing data-for example, the AI model has been able to quickly and efficiently identify whether there are only cats in your mobile phone photos. However, the generative AI model generates something completely new that has never been seen before. In other words, generative AI is not just about analyzing existing data, but creating.

Boris Dayma, founder of Craiyon generative AI, believes that "generative AI is not only creating old images, but also creating many new things, which are completely different from what we have seen before."

Sequoia Capital also said in a blog post on its website: "Generative AI has the potential to create trillions of dollars in economic value." Sequoia Capital predicts that generative AI may change all industries that require human beings to create original works, from games to advertising to the legal profession. It is worth mentioning that Sequoia Capital also pointed out in its blog post that this message was partly written by GPT-3 (GPT-3 is a generative AI capable of generating text).

Working principle of generative AI

In the past, deep learning technology was widely used to train the model on large data sets. When the program understands the relationships in these data, the model can be applied to actual scenes, such as identifying whether there is a dog in a picture or translating text, and so on.

The working principle of the image generator is to reverse this process. For example, instead of translating English into French, it translates English phrases into images. Specifically, it usually has two main parts, one is to process initial phrases, and the other is to convert data into images.

At first, generative AI was based on a method called GAN, that is, the generative adversarial network. In essence, this method is to make two artificial intelligence models compete with each other to better create images that meet the target.

At present, generative AI is usually based on Transformer, such as image generator DALL-E and so on. DALL-E was first created by OpenAI in 2021, and in 2022, OpenAI released DALL-E 2.

Christian Cantrell, a developer who focuses on generative AI, said: "With DALL-E 2, we can really cross uncanny valley." (The Valley of Terror theory is a hypothesis about human perception of robots and non-human objects. It was put forward by Japanese robot expert Masahiro Mori in 1970. )

Another commonly used AI-based image generator is Craiyon (formerly known as DALL-E Mini), where users can enter phrases in the browser and see the illustrations it generates within a few minutes.

According to Dayma, since its launch in July 2021, Craiyon has produced about 10 million unprecedented pictures every day, which adds up to 1 billion. Earlier this year, the use of Crayon soared, and Dayma also took Crayon as its full-time job. In addition, Dayma has created a Twitter account to post the weirdest and most creative pictures generated by Craiyon. For example, ketchup comes out of the tap on the Italian sink.

In addition, Stable Diffusion has also received wide attention. The project was released in August this year and has been open source on GitHub. Developers can run the project on computers, not just in the cloud or through programming interfaces. For example, Stable Diffusion can be integrated into Adobe Photoshop by plug-in, allowing users to generate backgrounds and other parts of images, and use layers and other Photoshop tools to operate in applications.

Cantrell, the developer of the plug-in, said, "I want to meet these creative professionals, so that they can introduce artificial intelligence into their creative work, instead of destroying their work."

It is understood that Cantrell has worked for Adobe for 20 years. After leaving in 2022, Cantrell focused on the direction of generative AI. Cantrell said that Stable Diffusion has been downloaded tens of thousands of times, and artists told him that they used this plug-in in many unexpected places, such as making Godzilla animation or creating pictures of Spider-Man.

Start-up companies get together

Some investors regard generative AI as a potentially transformative change, just like the early development of smart phones or the Internet. This kind of transformation has greatly expanded the potential market of this technology.

"Before that, artificial intelligence was not unprecedented. Before 2007, we were not without mobile devices, "said Beisel, a seed investor." But at this moment, everything came together. The final consumer can experience and see something different from before. "

Cantrell believes that machine learning is similar to a more basic technology: database. "Machine learning is a bit like a database, which opens up a whole new world for network applications. All the applications we have used in our life are built on the database. But no one cares about how the database works. People only know how to use it. "

Michael Dempsey, managing partner of Compound VC, said that in the past, it was "very rare" for laboratory technology to enter the mainstream, but at present, generative AI has attracted wide attention of venture capitalists. Nevertheless, he warned that the current generative AI may be in the "curious stage" near the peak of the hype cycle, and the companies established at this stage may fail because they don’t focus on the specific uses that enterprises or consumers are willing to pay for.

Others in the industry believe that startups that can apply new technologies such as generative AI today may challenge technology giants such as Google, Meta and Microsoft in the future.

At present, many companies applying generative AI technology have already received large amount of financing, and their valuations have also risen. For example, earlier this year, Hugging Face was valued at $2 billion after receiving investments including Lux Capital and Sequoia Capital; OpenAI has also received more than $1 billion from Microsoft and Khosla Ventures.

In addition, according to Forbes, Stability AI, the developer of Stable Diffusion, is negotiating with investment institutions to raise up to $1 billion in venture capital.

Cloud vendors and chip vendors will benefit.

Besides start-ups, cloud service providers such as Amazon, Microsoft and Google can also benefit from it, because generative AI may require a huge amount of computation.

Meta and Google have also taken action and started recruiting talents. In September of this year, Meta released an artificial intelligence application called "Make-A-Video", which can generate videos, which makes the generative AI technology a step further.

"This is a great progress," Zuckerberg, CEO of Meta, posted on his Facebook page. "It is much more difficult to generate videos than photos, because besides correctly generating each pixel, the system must also predict how they will change over time."

Recently, Google matched with Meta and released a program code called Phenaki, which can also convert text into video and generate several minutes of footage.

This craze may also boost chip manufacturers such as Nvidia, AMD and Intel, because the advanced graphics processors produced by these companies are ideal for training and deploying artificial intelligence models.

At a recent meeting, Huang Renxun, CEO of Nvidia, emphasized that generative AI is the key use of the company’s latest chip, and he said that this kind of program may "revolutionize communication" soon.

At present, there are not many uses of generative AI that can generate commercial benefits. Many exciting breakthroughs today come from free or low-cost experiments. For example, some writers have tried to use image generator to generate images for articles. An example of Nvidia is to use a model to generate new 3D images, including people, animals, vehicles or furniture, which can be filled into the virtual game world.

Ethical issues can not be ignored.

While generating AI excites the industry, the ethical issues it brings are also worthy of attention.

The first is employment. Compared with professional illustrators, generative AI is obviously cheaper. Therefore, generative AI is likely to rob artists, video producers and other people engaged in creative work of their "rice bowls".

In addition, there are complex problems in originality and ownership of the content created by generative AI.

Generated AI is trained on a large number of images. Therefore, it is still controversial whether the creator of the original image has copyright requirements for the generated new image.

Some time ago, an artist won an art competition in Colorado, and his winning image was created by a generative AI named MidJourney. After winning, the artist said in an interview that he selected one image from hundreds of images generated by himself and post-processed it in Photoshop.

It is worth mentioning that some images generated by Stable Diffusion are watermarked, which indicates that some of the original data sets are copyrighted. Previously, Getty Images (a picture trading company based in Seattle, USA) announced that it was forbidden for users to upload generated AI pictures to its picture library, because the company was worried that there might be some copyright problems in such pictures. .

With the improvement of image generation software, generative AI may also deceive users, make them believe false information, or display images or videos of events that never happened.

In addition, developers must also deal with the possibility that models trained on a large amount of data may have biases related to gender, race or culture contained in the data, which may cause the models to show such biases in their outputs.

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Source: AI Frontline, author: Kif Leswing. If there is any infringement, please contact to delete it.

Shanghai, September 27th (Gong Li SHA) On September 27, the Shanghai Municipal Party Committee and the Municipal Government held a press conference. An introduction of effectiveness, deputy director of the Cultural and Tourism Cheng Meihong City Bureau, Deputy Director of Liu Min City Commercial Committee, Minister Lu Xiaohui, Propaganda Department of Xuhui District Committee, Changlong Wanlong, Jing’an District, deputy district, and deputy head of the Chujie Yan District of Songjiang District attended the meeting.

Create a "new space" everywhere for the tourist scene

Shanghai is a well -known tourist city. This is an excellent tourist city "king is everywhere and should be accessed from time to time." The journey of this Tourism Festival has adhered to Jiangsu, the city of festivals, excavating tourism landmarks, new carriers, and new methods to fully stimulate the vitality and release of the city, in order to better serve the development of the Yangtze River Delta.

First, the tourist destination that focuses on promoting shows the Yangtze River Delta. In the context of promoting the development of high -quality cultural tourism integration in the Yangtze River Delta, strive to take the lead in traveling in the "same city effect" in tourism. In some cities in the Yangtze River Delta, the original "good neighbors" to the current "family." This year’s tourist festival, our first time, our first tourism festival. Four items of implementation. The first group of the Yangtze River Delta Tourism Festival was at the Nantong venue, Wenzhou, Huangshan, and three cities launched nearly 100 theme activities. It attracted the participation and attention of more than 8 million people. Through the first time to go to the night market culture, business activities, gourmet punch, self -driving tour, people who have been driving, such as the Yangtze River Delta city, showed some new boutique space for cultural tourism.

At the same time, at the main venue of the opening ceremony of the tourist festival, there is no cultural tourism Yangtze River Delta with rich TV network broadcast resources. The first batch of Shanghai -Huzhou City, Zhejiang’s boutique tourism line "living room from Huangpu River to the world", and the first batch of Shanghai citizens and tourists embarked on a wonderful journey of Shanghai Lake. For the first time, we launched 17 joint Shanghai and Yangtze River Delta cities. The products launched only 12 days, and it sold more than 20,000 copies.

The second feature of the new space is the dotted line of Shanghai urban cultural tourism strings. Shanghai Red Culture, Shanghai Culture, and Southern Cultural Resources are very rich. In the tourist festival, we carefully sort out and integrate, the integration of the focus will not work, provide the public to the public, and lead tourists to participate in a high -quality experience life. Essence At the Tourism Festival, the 16 district government’s cultural tourism enterprises, including our business business, and so on. Then it launched 156 events and nearly 500 fine lines of fine lines, covering three cultures, one river and one river, and buildings can be read. All aspects of online celebrities photography, shopping, food, and so on. The network involves thousands of red punching points.

"The road of sailing, listening to Shanghai Wei," The sound of cultural activities in Shanghai, Shanghai launched 100 red tourism routes; the "Charm Binjiang" event across the river area, released the theme and product line of the five major theme 104 seaside linkage; The introduction of "Building can read", a good place in Shanghai on 16 nights, 103 micro -structures; the golden autumn tourism shopping season to create eight shopping integration, tourism, CultureConsumer’s wonderful destination, to provide consumers with various green business for consumers Travel joint document; "Good Shanghai? Garden Life" launched the theme park line of the five nations for the theme of the five nations; "Magic City Model Young 2020 Youth Travel Experience Award", launch the 15 -week youth journey Deep official website of recruitment experience.

Third, the wave of C -disc in Shanghai is the latest demonstration of punching. During the tourist festival, adapting to the new needs of urban life, the trend of young people, Shanghai launched many recent waves of red networks, punching and best movie photography points, and continue to cultivate "platform+merchants", "boxing line grass grass grass grass grass grass +Offline, "text travel consumption model. The top ten "best movie points" and 12 "best stamping red dots" were launched by Yangpu River in Yangpu District; Hongzhuang District launched four best photography in the eight o’clock and the most beautiful landmarks; Minhang District , Launched "Treasure Hunting Minxing? Minhang Hongfa Ten Nets," He "traveling Minhang called" Book Competition Minhang Road; Xuhui District Celebrating the Vitality of the Holidays, Public Speaking of Music and Wonderful Charm Construction Cross -border Integration; Putuo District Organization; The three lines were packaged on the ground camps to play the two parties in Suzhou to expand the new space of hydrological tourism on the Suzhou River.

Establish a "new model" for integration and interaction in all places

Tourism is a comprehensive industry, and has the effect of "100 % of the industry". In the normal context, prevent control, the tourism festival adheres to leading innovation, initiative to change, respond to new new needs, create new demand for new supply, online and offline interaction, and the complementary platform content. In order to better serve the new development model Essence

Provide and demand and promote each other. The epidemic prevention and control in the background of the standardization, the travel method and destination to the public have changed a lot. Forcing the text tour, we need to improve the quality For the service series, leading public tourists choose new local tourism depth. During the Tourism Festival, the integration of iterative upgrades of the "micro -Shanghai" project of the text tour, Daren Punch and the best movie photography point of photography in Shanghai, listening to the story of urban cultural researchers tell the story of the old house, listening to a wonderful opera chanting, has become Shanghai’s’s in Shanghai City walking line.

So far, the spring travel company has organized more than 50, and 10,000 people participated in Micro Shanghai tourism products. In the next step, it will also strongly support the wishes of local farming Shanghai Cultural Tourism Company, increase the supply of product content, improve service quality, and meet the new needs of public tourist tourists. September 27th is World Tourism Day. This morning, a good place was found in the suburbs of Shanghai-2020 World Tourism Day to see Shanghai activities. Shanghai travel consumer market recovers.

Hug each other online and offline. In the Internet economy, she gave birth to "New Online Text Brigal" as a new concept, "Online Tour", and "the next holes" has become a new cultural tourism experience model. Through the online platform, a new urban cultural tourism business card is realized, the competitiveness of the global market of Shanghai cultural tourism industry has been enhanced, and the new allocation of regional tourism resources is highly created.

The first "Cloud Tourism" platform of the Tourism Festival this year brought together hundreds of high -quality tourist festivals on the live line. Hundreds of articles covering Shanghai’s key business districts, tourist attractions, and cultural sites theme lines.新华社， 伦敦， 美国特派团评论， 携程， 驴母亲旅行， 巡回赛上海应用程序， 颤音， 百度， 丁东买食物， 获取物理应用程序， 达达集团和其他公司，旅游节发射特殊窗口， 特征， List online to show the theme of the tourist festival, and the tourism festival provides exclusive rewards and trends.

According to statistics, the "Cloud Tourism" platform clicks a total capacity of 1.017 million people. In the comments from participating in the statistics of Midea Group, from September 12th to 25th, the amount of food and beverages increased by 56.6 % year -on -year, leisure and entertainment expenditure increased by 39.8 %, bed expenditure increased by 33.9 %, 90 % of 90 % , Sales of Travel Ticket Sales at the same time.

Mutual assistance interactive platform and content. The services of the Yangtze River Delta and even the whole country are set up to the masses. Passengers in Shanghai are mission. Through the connected platforms and contents, they will continue to strengthen exchanging cultural tourism and tourism to combine the country’s resources to improve quality and promote literary promotion effects.

On the day of the visit, the city jointly established the Yangtze River Delta Tourism Promotion Alliance in Sanxue and Zhejiang Province. The Yangtze River Delta will work together to host various tourism promotion activities. The team builds a tourism marketing network to cover the entire media. Jointly developed a tourist boutique line shared by the Yangtze River Delta, information sharing, product push, and transmitting each other, creating a new image of the Yangtze River Delta integrated tourism destination. This year’s tourism festival has also become the best time to focus on Shanghai and Shanghai. According to statistics, there are remote markets, such as nearly 40 tourism promotion activities in Inner Mongolia, Tianjin, Shandong and Yangtze River before and after tourism.

All local Wenxiao departments through literary performances, food activities, shopping mall road shows, and so on. Babies, beautiful scenery, cultural folk customs, food specialty, and so on. Let the citizens enjoy the great riverside of the beautiful motherland at the door. The 2020 Shanghai (China) Conference and Business Tourism and Domestic Tourism Direct Transactions have established a series of conference industry exchanges and interactive activities, sharing conferences awards and the current situation and development trend of the business tourism industry, and strengthened industry exchanges and improvements.

Share "new experience", so that a beautiful life is everywhere

Tourism is a good time to live in a beautiful life of the people. The tourist festival adheres to the concept of people’s urban development, and vigorously promotes the integration of tourism, urban life, and city experience, so that citizens and tourists will be tourism, fully experience "cities, make life better", and let the book "people city" read. , I can see it, you can see it.

"Cross -border integration" "Travel+ N". The epidemic suffered unprecedented impact. How to seek opportunities from the needs of CRISISFROM in adversity, it is necessary to seek new cross -border integration of the upstream industrial chain. The cooperation between the various departments this year is a highlight. This launched a series of "travel+" products and activities. The opening ceremony of the Tourism Festival merged with Nanjing Road East Tower. It only takes 20 minutes to sell the "self -sufficient flow" of the tourist festival and the two IP addresses of Nanjing Road. The overall effect of the opening of the Championships has formed a geometric factor growth.

According to statistics, on September 12, at 8:00 pm, the instantaneous traffic of Nanjing Road was 3.60,000 people, and the tourist festival almost turned over last year. The Municipal Commerce Commission has led the autumn tourist peak season shopping. It has created eight business travel lounges. The integration of 644 is famous. The famous, famous restaurant, the name of this street. Autumn is the harvest season. The Municipal Agricultural Committee and the Municipal Transportation Commission launched 18 rural boutique tourism routes to propose comprehensive suburbs of Shanghai’s most beautiful villages. Shanghai Film Group has held nearly 50 well -known brand business travel of the "Worry -Free Calcium Marathon Party" text brings exquisite cultural and creative and interactive activities, attracting tourists to participate in the public to participate in the public.

The 3rd China (Shanghai) International Health Tourism Expo has become an important platform for the pharmaceutical industry to gather tourist attractions, cross -border integration of sports and health, promoting a win -win cooperation between the health tourism industry, prosperity and development. Shanghai Pudong Development Bank has launched the theme of the debit card theme happy Yangtze River Delta. You can buy the Yangtze River Delta text brigade voting, and 18 has been released. 40000.

The cultural connotation of "show depth". "Shanghai urban tourism resources cannot be separated from red culture, Shanghai culture and southern culture empower power, and show the depth of cultural connotation for the" cultural soul "of tourism in the tourism industry. The text brigade provides a better experience for public visitors. Reading the content of the "Tourism Festival, the second meeting of the cultural and creative market, Shanghai will become the resource characteristics of the" building possible "cultural creative product, so that public visitors will be stronger and more intuitive to understand the city’s city’s History, the taste of urban culture.

According to statistics, a total of 62 cultural and creative enterprises in the city’s 16 districts have 929 cultural and creative product exhibitions. Shanghai People’s Broadcasting Station, "The road of sail, listening to the Shanghai" plan ". Without the voice of Shanghai Red Culture, Red Tourism provides a new experience for the people. On September 14th, "early 990 news" listened to 3.13 %, an increase of 37.89 %, and the number of 55 years per day. 70,000.

The world holds the theme activity of the "traditional city center" and gives full play to the advantages of the comprehensive effect of art world performance art. The Yangtze River Delta has created the theme of IP IP in the non -heritage music festival. 16 days of tourist festival, Shanghai’s colorful culture and performance art market, the world’s main performance art performances 51 and 152 on -site projects, with an average of nearly 10 games per day, the number of major performance projects increased by 59 %, and the on -site growth rate was 55 %.

Consumption upgrade "Enable power." Continuous innovation supporting markets, high -quality products of consumers, and launching many high -quality products in the tourist festival of organizational activities, promoting consumption, and leading public tourists pursuing the quality of life. According to statistics, the sales of the businessmen along the Nanjing Road along the Tourism Festival have increased significantly, and the new world of Deman Department Store in Dim Province. Sales of Family Fashion Store. 080,000 yuan, Rose 54 % subway: September 12-13 days, 1388 entire network traffic. 60,000 people, the ring on weekends -more than 5 % (September 6) increased.

On September 12, the passenger flow of Nanjing East Road Station was 11.560,000 passengers, which usually increased by 16 % on weekends. According to statistics, during the tourist festival, the sales of the four districts of the city increased by 5.2 %, and the sales of Huangpu District increased 26 times. 6 %. Fireworks Shanghai Food Season Activities attracted nearly 13 million people to participate; the "Southern Food" section "on -site" on -site participation was more than 50 years old, 10,000, and sales of nearly 200 million.