With the exposure of various drawbacks of traditional media, more and more elite media people began to look for a new way out. Since the media is more free and open, it is highly sought after by media people, and its almost unlimited profit also makes media people flock to it overnight. 2016 can be said to be a budding period and a turbulent period for media marketing. To some extent, a new era of media marketing has arrived.

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　　Our reporter Xu Yuzhe

　　After Midnight Food Store, a remake of Japanese TV series in the first half of this year, suffered from waterloo, the club "Domestic TV series remake of Japanese and Korean TV series will be spit out" has added a new member. Seven Me, a remake of the popular Korean drama Kill me Heal me in 2015, is being broadcast on Tencent video. Although the performance of starring Zray is remarkable, the score of the drama on Douban is only 4.7, which is close to 10,000 people’s scores. More than 30% of the audience scored a low score, and many viewers spit out that "the original version cures my disease, and this version will kill me."

　　Acting can’t save the "Chinese style" remake

　　Seven Ones tells the love story of Yizhen Shen III (Zray), a chaebol with seven personalities, and his secret female doctor Bai Xinxin. When the original version of the play "Kill Me and Heal Me" was broadcast in South Korea, it set off a nationwide drama chase craze, and the audience in China also bought it. The score of the play in Douban was as high as 8.8.

　　However, the original and the remake show a word-of-mouth gap between heaven and earth, and some viewers mercilessly call Seven Ones a "Chinese version" remake, that is, a copy of the original without innovation — — Everything from the scene design to the characters’ lines and performances is exactly the same as the original. Yizhen Shen, played by Zray in the play, has six other personalities besides the main personality. In all fairness, Zray’s performance is very hard, so there is such audience feedback: if it weren’t for Zray’s acting skills, there would be almost no other reason to watch the play.

　　The most prominent embarrassment of Seven Ones is the sound. The remake team almost completely translated the lines of Korean dramas, and made Zray, who speaks Beijing dialect, put on a turtleneck and white sweater to make a confession. The degree of disobedience even made the topic "The adaptability between domestic drama lines and Korean drama lines is zero" on the hot search list. In addition, Ji Ruze, a media person, bluntly said that in many classic paragraphs, the background music was inappropriate, the lines were awkward and blunt, and the camera rhythm was completely out of control, which made the bridge that was supposed to be affectionate and touching take a sense of embarrassment and joy, and this kind of embarrassment and joy was multiplied by the collapse of the modeling.

　　Some critics also believe that the success of the Korean version is because it breaks away from the cliche of love drama, pays attention to depicting the communication process between psychotherapists and splitters, and describes the whole process of redemption and redemption between protagonists and from opposition to reconciliation between main personality and deputy personality. Galen, the audience, was deeply impressed by the fact that Kill Me and Heal Me integrated reality into the character, allowing people to project their love for this character into their understanding and care for the split personality. But to her disappointment, Seven Ones, despite the same plot, failed to convey the deep meaning behind it, leaving only an empty shelf of "Mary Sue Idol Drama".

　　The "all-purpose oil" under the baton of ratings

　　In recent years, on the domestic screen, the remake of the original domestic drama from Japan and South Korea has become a hit. Five or six years ago, Hunan Satellite TV’s remake of The Temptation of Going Home was popular all over the country, which set off a wave of going home. Every once in a while, there will be a remake of David TV, such as Accidentally Falling in Love with You, a remake of the Korean drama Blue Life and Death Love, a remake of Love Through the Millennium from the Korean drama The Man of Queen Ren Xian, and a remake of Midnight Food Store from the same name.

　　The popularity of remakes of Japanese and Korean dramas is closely related to the theory of ratings only. Producer Nan revealed that with the introduction of the policy of "one drama with two stars", the already fierce battle for the TV drama market has become more intense, and the exclusive resources have become more and more urgent. A TV station has to "share" the imported drama with other TV stations at a high price, laying the groundwork for the popularity of the remake drama. "More and more TV stations and websites have realized that they should make their own TV series, and the remake can reduce the risk because of its previous market base." In the view of Zhang Jiapu, a practitioner in the film and television industry, this kind of remake drama is like a "tiger balm". Many investors firmly believe that this kind of drama has made both fame and fortune, but it can be said that it can only earn money without losing money.

　　Unfortunately, although the ratings of remakes such as Beautiful Li Huizhen are very popular, the quality of most remakes is far from the original. However, the producers seem to turn a blind eye to this and are still obsessed with remake. According to industry insiders, this lazy production mode looks beautiful, but it is actually dangerous. Tang Ping, a media person, admits that the extremely perfunctory and quick-money mentality in the remake of Chinese dramas is an important reason that directly leads to a large number of remakes, and Seven Ones is a recent negative demonstration.

　　The remake of the drama should focus on "localization"

　　In the first half of this year, Huang Lei’s remake of Midnight Food Store made the audience disappointed. At that time, some critics pointed out that the biggest problem of "Midnight Food Store" was that it was "localized" and completely imitated the Japanese style. Except that the pickled noodles in the old altar in the play could bring back a little intimacy, the character setting and plot were neither fish nor fowl, and eventually it fell into an embarrassing situation of losing both reputation and ratings.

　　The audience often feel that most of the remakes of domestic dramas lack new ideas, and they often wander between following the original and creating new ideas, so that they often lose the charm of the original and fail to create a new realm, giving the audience a sense of cottage. For example, the remake of "What is Dating and Love" from a Japanese drama has adjusted some details, such as replacing kendo with fencing, and localizing many plots, but the whole drama still has a strong sense of reproduction, let alone surpassing the original.

　　A prominent problem is that at present, most of the remakes of Chinese dramas are still in the fur stage. The film and television critic "Niu Jiao Jian" thinks that simply and rudely changing the actors and changing the story background seems to be the biggest "movement" that can be made in the process of remake, and there are very few real adaptations to local conditions. In Ji Ruze’s view, a remake is a film and television translation. If we only seek accuracy, the best situation is only excellent "machine translation". "Only by organically replacing and adapting the original content can we create ‘ Xindaya ’ If you can’t understand this, the embarrassing situation of "Seven Ones" will be staged. "

　　Shanghai Pentium Group Co., Ltd., namely Shanghai Pentium Enterprise (Group) Co., Ltd., is a comprehensive high-tech enterprise integrating R&D, manufacturing and sales of household appliances. Products include a series of small kitchen appliances mainly based on induction cookers, rice cookers and water dispensers, and a series of personal care products mainly based on razors and hair dryers. With strategic vision and unremitting efforts, after more than ten years of steady development, Pentium has now developed into a first-class professional brand operator of small household appliances in China. POVOS Pentium has successively won the honorary titles of "Shanghai Famous Trademark", "Shanghai Famous Brand", "China Well-known Trademark", "National Inspection Exemption for Product Quality" and "2008 National Customer Satisfaction Enterprise". Pentium induction cooker, Pentium rice cooker, Pentium electric pressure cooker and Pentium water dispenser were recognized by China Industry Enterprise Information Publishing Center as the top three in the country in 2009, and Pentium shaver ranked fourth in the country in 2009.

Enterprise strength

Focus on independent research and development

　　Paying attention to the improvement of independent products, Pentium has established three of the most advanced research and development centers for small household appliances in the world, and set up a "special award fund for scientific and technological innovation" to commend outstanding scientific and technological research and development projects. At present, there are more than 170 international and domestic invention patents, utility model patents and appearance patents. Pioneering the technology of 4D floating structure of shaver, filling the gap in the industry and being at the leading level in the world.

National distribution of marketing network

　　Pentium adheres to the three-arrow market development strategy of "brand building through terminal channels, sales through circulation channels and market grabbing through emerging channels", and has an excellent marketing team, innovative marketing ideas and a nationwide marketing network.

Offline marketing network

　　Offline market products have covered nearly 30 provinces, cities and autonomous regions in China. At present, nine direct and joint-venture sales companies, including Shanghai Pentium, Beijing Pentium, Guangzhou Pentium, Henan Pentium, Liaoning Pentium, Yunnan Pentium, Fujian Pentium, Wenzhou Pentium and Jiaxing Pentium, have been established, and 33 commercial offices in six major marketing regions have been established, with more than 200 first-class agents, more than 5,500 retail terminals and more than 3,000 after-sales service outlets. At the same time, it has reached a strategic alliance and cooperation relationship with well-known home appliance chain enterprises and commercial supermarket systems at home and abroad. These include RT Mart, Wal-Mart, Carrefour, Metro, Gome, Suning Appliance, Lotus at the beginning of the month, Century Lianhua and so on. Excellent channel resources and terminal networks all over the country provide a strong market foundation for the expansion of Pentium.

Online marketing network (e-commerce)

　　From the second half of 2011, the online market launched e-commerce, completed the whole network layout, successively established a big Taobao system, deeply cultivated B2C platforms such as JD.COM, Yixun, Amazon, No.1 Store and Suning.cn, integrated mobile e-commerce such as Juhua, Vipshop, Meituan and Jumei, vigorously expanded O2O pan-e-commerce systems such as 2688 and Bank, operated through multiple channels, and established strategic cooperation relations with mainstream platforms of the whole network. In 2012, Pentium took e-commerce as its enterprise transformation and upgrading strategy, and relied on innovative marketing concepts to build a flexible supply chain oriented to market demand. The online market was linked with the whole network, and refined operation was promoted, with an annual growth rate of 500%. It won the Tmall Most Growing Brand Award and became the fastest growing brand in the personal care industry. In the same year, the strategic layout of POVOS international brand was completed by laying out POVOS overseas, building multinational e-commerce, and inciting the global market with low-cost and low-risk e-commerce trading. At present, the products have been exported to more than 40 countries overseas.

Gift marketing network

　　In view of the characteristics of personal care products suitable for group purchase gift channels, Pentium has made great efforts to develop and attach importance to group purchase gift channels, gradually planned and explored a new way for group purchase gift, implemented professional group purchase expansion, customized product mix and suit customization according to customers’ specialized needs, and created new sales growth points flexibly and orderly, becoming strategic partners of well-known domestic enterprises such as China Mobile Communications, China Unicom, China Telecom, China Merchants Bank, China Ping An, Shanghai Pudong Development Bank and Spring Airlines.

Television shopping marketing network

　　Emerging channel TV shopping, from the only three shopping platforms, namely Happy Shopping, Yangguang Shopping and Oriental Shopping, has developed into cooperation with nearly 40 stations across the country, and it is broadcasted 24 hours a day, covering the national TV audience.

Overseas marketing network

　　Realizing the synchronous growth of domestic and foreign sales is Pentium’s strategic development goal. Since its establishment three years ago, overseas offline markets have spread all over the world on seven continents, with 94 customers, and have become strategic partners with many well-known international brands and retailers, such as CONAIR,SEB,METRO,carrefour, tesco and auchan. Sales performance has doubled year by year, and in 2012 and 2013, it was recognized as "AAA credit rating enterprise" by China Chamber of Commerce for Import and Export of Mechanical and Electrical Appliances for two consecutive years. It was awarded as "2012 Shanghai Export Famous Brand" by Shanghai Commercial Committee.

Strong production base

　　Pentium has the first most advanced personal care electrical appliance industrial park in China, with complete self-production supporting capacity and the introduction of world-class leading fully automatic production equipment. Among them, the Japanese fully automatic Fanuc injection molding machine, ABB and An Chuan robot hand spraying equipment, man-machine separated central feeding system, high-precision stamping system and ultra-precision cutter head grinding equipment have all reached the international leading level.

　　Adhering to the concept of improving the quality of life through technological innovation, Pentium Group put forward the corporate slogan of "Let technology know you better", so as to make product technology closer to consumers, better serve consumers and better understand their needs. In terms of product research and development, Pentium Group has established a three-level R&D system. Enterprise research institute, technology center and quality research center, as well as production technology department constitute a complete enterprise R&D system of Pentium Group from cutting-edge research in the industry to research on brand-new applied technology and product development, and then to research on manufacturing technology.

　　In order to improve the management level and build an all-round competitive advantage, Pentium Group has built an enterprise information management platform in an all-round way, and successfully implemented ERP enterprise resource management system, PDM product research and development management system, CRM customer relationship management system, PCP collaborative office platform system and HR human resource management system. Informatization construction has made the management methods and means of enterprises achieve a qualitative leap, and promoted the scientific and modern decision-making of enterprises.

　　In the future, Pentium will rely on innovative product design and advanced marketing concepts to realize the common value-added with the upstream and downstream value chains, and at the same time, the management team and enterprise employees can reflect their self-value and have expected reasonable returns. Pentium will rely on the three core capabilities of brand, team and product to continuously promote the rapid growth of enterprises and brands, create fashionable and healthy small household appliances for consumers around the world, and run towards a better life together.

　　The internal details experience begins:

"The left two pictures are 1.8 models/the right two pictures are 1.6 models"

　　Displacement is different, and there are not many models with big changes in interior styles. There are more interior changes between 1.8 and 1.6. The X-type central control style of the 1.8 model is more fashionable and has a sense of technology.

　　Although the headlight adjustment system is not used very often, once it is in a place without street lights, headlight adjustment is very important. Corolla’s headlight adjustment range is very large, and it can be adjusted from a very low angle to a very high position. (It is recommended that you: for ordinary road driving, it can be placed in 3rd gear, and it is not recommended to adjust too high.)

↑ ↑ The above is not a photo of this model, it is for reference only ↑ ↑

　　The above is the meter of the top model, which is relatively dreamy! The driving computer and fuel level display are very novel. If you recommend younger friends, you can consider the top manual model. After all, the internal equipment depends on several years, and it is not a loss to spend more money.

"The sun visor is very thick, and it can be seen from the picture that it does not feel as light or thin as a Japanese car."

　　The makeup mirror was a bit unexpected to me, but also because female users participated in the experience this time, we found a different perspective from the previous general experience perspective.

　　In the general experience, we take into account the girl’s makeup needs in the co-pilot, but this time when the girl as the driver opened Corolla’s main driver’s sunshade for the first time, she was pleasantly surprised to shout "The main driver also has a mirror here!", which made us suddenly realize that when there are more and more female car owners, the possibility of makeup on the road is very large, and it is not comprehensive to discuss whether the co-pilot has a makeup mirror, and the main driver should also be included in the scope of investigation.

　　This configuration of the Corolla is indeed relatively rare in Japanese cars.

From April 30th to May 2nd, the 2023 Hua Chenyu Mars Concert Chengdu Station officially ended! Hua Chenyu gathered with tens of thousands of fans to start a three-day music carnival. The super shocking visual stage, the free wear of Mars, the tear-jerking two-way rush, and the journey home with the clock in eating and drinking… All of them are haunting, which together constitute a full memory point of the journey to Mars Chengdu, and live up to the distance of thousands of Martians! On the last night of Chengdu Station, fans did their best to shout for Hua Chenyu, pushing the atmosphere of the scene to a high point several times. Under the dream-like stage design, Hua Chenyu released the musical tension to the fullest, singing from 14:07 pm to 22:00 pm for three consecutive days. During the three-day carnival, the romance of "fireworks" went everywhere in both directions, and the family-like relationship made everyone feel happy at first sight, and it has been a long time! The wonderful appearance of the Martian utopia makes all the previous efforts and waiting have color.

Mars playlist carefully arranged to show sincerity "Hope" physical album is about to be launched

In the three-day performance of Chengdu Station, different playlists were configured every day: on the first day of the playlist, Hua Chenyu sang "Mountains and Seas" in the "sea of people", which filled the atmosphere of the May Day holiday; on May 1, in addition to "My Skateboard Shoes 2016", "The Return of the Master", etc., it was also a surprise to prepare a long improvisation for the fans, and the love for the fans was carefully mixed in every music note, making it difficult for every Martian who came to the scene not to be moved; on the last day of the performance, he also covered the song "Can Beautiful Things Happen to Me", which was adapted from Hunan Satellite TV’s top music synthesis "Sound Life Endless Treasure Island Season". The solo performance that night won wide praise and became the "golden song" of the "Three Gong" performance Received praise from the original singing band "Constantine’s Change Ball" Weibo, and the two sides also met friends as singers, officially following each other on Weibo. Now, the live version of the concert is also to make up for his regret of performing on the stage of "Sound Life Never Ending Treasure Island Season". He once said that he hoped that this song would bring healing power to the outside world, "Good things can happen to us!" And through music to export correct values to the outside world, encouraging people to better heal the earth after a short charge on Mars, is also Hua Chenyu’s insistence. On the evening of May 2, Huahua was still at the end of the performance, and it was surprising to reveal that his fifth new singing album "Hope" will be released to the outside world after the holiday. This physical album is still available in USB and CD versions. Hua Chenyu incorporates dialectical thinking into the album, encouraging everyone to immerse themselves in their own dawnism. The release of the physical album explores fantasy and reality in a more realistic form, and will definitely bring an extraordinary musical experience to the outside world.

"Fireworks" go to N tear-jerking performances in both directions, freedom, tolerance and happiness merge into the romantic base color of Mars

In addition to repeatedly polishing the music, stage and styling, and constantly mobilizing the fans’ musical visual ceiling, the Mars Concert also strives to bring the best home experience to fans. On May 2, Hua Chenyu Studio and the official blog of the Mars Concert released the "Welcome Home" poster at 13:14 at the same time. The "Lifetime" arrangement touched every Martian resident, and they shouted: Huahua understands the sense of ritual! On the afternoon of the 2nd, the fans who were drawn to the stage to play mahjong just wore a red Lolita "flower wedding", and ran to the idol they missed through the vast sea of people, filled with romantic details. Fans enjoyed the freedom of dress and spiritual freedom under Huahua’s carefully crafted utopia. Diversity and inclusiveness have also formed the long-standing romantic base color of Mars. Even if you are not a "Martian" in the true sense, it is difficult not to be infected by the atmosphere here. Hua Chenyu said sincerely on the spot: There may be some people who are not my fans, but when you come to Mars, we are family. This is a place where you can get warm after working hard and tired on Earth. He also enjoyed providing such a place for the soul to live, and the prosperity ended. The beauty of Mars scenes still flashed in everyone’s minds repeatedly. The snow of "Meeting When Flowers Fall", the volley ribbons of "Born into the Sun", the aerial roses of Hangzhou Station… "When the flowers fall next year, the flowers of Mars are in full bloom." "Fireworks" has become a part of the romance while fulfilling its promise to create romance.

The 2023 Hua Chenyu Mars Concert Chengdu Station ended successfully, and the short separation of this journey is also the beginning of the next journey. Looking forward to the 2023 Hua Chenyu Mars Concert Wuhan Station, Hua Chenyu will bring tens of thousands of Martians to his hometown in Hubei to continue writing more beautiful chapters on Mars.

Recently, car home Quanzhou preferential promotion channel has brought a wave of good news! This popular SUV model is undergoing a price reduction promotion in Quanzhou, with a maximum discount of 10,000 yuan. Now buy Haval Xiaolong, the minimum starting price is only 129,800 yuan. If you are interested in this model, don’t miss this rare preferential opportunity. Please click "Check the car price" in the quotation form to get a higher discount!

Haval Xiaolong is a stylish and dynamic SUV with a streamlined front face and a black honeycomb grille. The overall style is very sporty. The body lines are smooth and strong, and the body lines are simple and smooth, which is very atmospheric. At the same time, Haval Xiaolong also uses the headlight group of LED light source, which has excellent lighting effect and improves the safety of driving at night. The side of the car body adopts a double waistline design, which highlights the sense of movement and strength of the car body. The tail design is simple, and the taillight group adopts LED light source, so the overall shape is very fashionable. Generally speaking, the design of Haval Xiaolong is excellent, fashionable and dynamic, showing the personality and pursuit of modern young people.

Haval Xiaolong is a compact SUV with a body size of 4600*1877*1675mm and a wheelbase of 2710 mm. The body lines are smooth and the side lines are simple and atmospheric, which highlights the fashion sense of the car. The front and rear wheel tracks are 1583mm and 1587mm respectively, and the front tyre size is 225/60 R18, and the rear tyre size is also 225/60 R18. The rim of the car body has a unique style and adopts a fashionable shape, which adds a lot of sense of movement to the car. Whether you are driving in the city or traveling long distances, Haval Xiaolong can provide you with an excellent driving experience.

Haval Xiaolong’s interior design is fashionable and simple, with black as the main tone and metal decoration, which highlights the sense of technology and luxury. The steering wheel is made of leather material, which feels comfortable and can be manually adjusted up and down and back and forth to facilitate the driver’s operation. The central control screen size is 12.3 inches, which supports voice recognition control system, and functions such as multimedia, navigation, telephone, air conditioning, skylight and window can be controlled by voice. The front row and the rear row are equipped with a USB/Type-C interface, which is convenient for passengers to charge. The seat is made of imitation leather. The main driver’s seat can be adjusted in front, back and height, the co-pilot’s seat can be adjusted in front, back and back, and the rear seat supports proportional reclining, providing more space and comfort for passengers.

Haval Xiaolong uses a 1.5L 101 horsepower L4 engine with a maximum power of 74kW and a maximum torque of 132 N m.. At the same time, it is equipped with a 2-speed DHT gearbox to provide smooth power output and efficient fuel economy for vehicles.

Thanks to the owner of car home for sharing, his/her evaluation of Haval Xiaolong is very pertinent. As a person with a family, he/she attaches great importance to the practicality of vehicles. Haval Xiaolong’s spacious and comfortable space really brings a good car experience to his/her family. In addition, he/she also mentioned his/her love for the appearance and interior of the vehicle, which is one of the reasons for choosing Haval Xiaolong. Haval Xiaolong’s sleek appearance and high-tech interior have left a deep impression on him/her. Moreover, he/she also mentioned that the cost of using Haval Xiaolong is very low, which is also an important factor he/she considers when buying a car. Haval Xiaolong’s low fuel consumption and low maintenance cost make him/her very satisfied. Generally speaking, Haval Xiaolong is a cost-effective model, which not only has excellent exterior and interior design, but also has excellent practicability and use cost.

　　Xinhua News Agency, Shanghai, April 11th Question: How to alleviate the "difficulty in buying food"? — — Five aspects of Shanghai’s anti-epidemic "guarantee for supply"

　　Xinhua News Agency "Xinhua Viewpoint" reporter Zhou Rui

　　Doing a good job in ensuring the living materials of 25 million citizens is the basis and key for Shanghai to win the battle against epidemic. Recently, some citizens have reported that "it is difficult to buy food" which has aroused widespread concern. Xinhua News Agency "Xinhua Viewpoint" reporter launched an investigation.

　　Source of supply

　　In the middle of the night, in Taizhou, Zhejiang, and Yuhang, Hangzhou, which are hundreds of kilometers away from Shanghai, the lights are brightly lit in the two city sorting centers where people are working nonstop to prepare emergency supply packages for the closed communities in Shanghai. Potatoes, tomatoes, carrots, corn, apples, cereals and eggs are about to be sent to Shanghai.

　　Ding Dong buys vegetables. In Yuhang City Sorting Center in Hangzhou, batches of fruits and vegetables are waiting to be shipped to Shanghai. Photo courtesy of interviewees

　　For some time, many suppliers have reported that due to the epidemic prevention policies in various places, trucks and vegetable vendors from other places can’t supply vegetables to Shanghai in time, and some vegetable direct supply bases can’t transport them, which puts pressure on the "source" of Shanghai’s supply.

　　"At present, the battle against epidemic in Shanghai has reached the most critical moment." Chen Tong, deputy mayor of Shanghai and head of the special class of living materials support of the municipal leading group for epidemic prevention and control, said that with the joint efforts of various security agencies, the storage of rice, grain, oil and meat in Shanghai is relatively sufficient at present. At the same time, Shanghai has also locked in the supply of vegetables and pork outside the city, which can be transported to Shanghai at any time.

　　Gu Jun, director of the Shanghai Municipal Commission of Commerce, said that Shanghai pays close attention to the production situation in the main producing areas, strengthens ties with the main producing areas of vegetables and pork such as Shandong, Yunnan, Zhejiang, Anhui and Sichuan, and locks in local sources. "The national ministries and commissions have established a ministerial-level coordination mechanism to smooth inter-provincial transportation. We continue to promote the inter-provincial logistics non-contact delivery mechanism. At present, three domestic materials transfer stations in Kunshan, Jiangsu, Pinghu, Zhejiang and Xijiao International in the city have been put into operation."

　　More market players are still joining. "JD.COM will provide Shanghai with more than 16 million pieces of rice, flour, grain, oil and other livelihood commodities." Wang Wenbo, vice president of JD.COM Group, said that through urgent national allocation, the first batch of key guaranteed supplies have arrived in Shanghai by "special car" and "closed-loop traffic", including over 80,000 maternal and child supplies and over 100,000 medicines and epidemic prevention supplies.

　　App grabs food

　　Affected by the epidemic, there is a gap in the distribution capacity of some e-commerce platforms in Shanghai. In order to grab food, some citizens set three or five alarms a day.

　　He Hui, who lives in Changning District, exposed the "big gift package" distributed free of charge on the street. She said that since she worked at home during this time, she would set an alarm to grab food every night and morning. "Our street has been serving vegetables for the second time, but with the longer the closure time, the anxiety of grabbing vegetables and hoarding vegetables has not diminished."

　　Chen Tong admits that due to the prevention and control of the epidemic, the distribution capacity at the end of the e-commerce platform has also dropped significantly under the background that many supermarkets and food markets are still unable to operate normally, resulting in the contradiction between "the last mile" and "the last hundred meters".

　　"The citizens have reported that it is difficult to grab food and cannot deliver it, mainly because the end distribution is under great pressure." Gu Jun said that some communities have been closed for a month, and the demand for living materials of residents has expanded from staple food to daily necessities, epidemic prevention materials and basic medicines.

　　Now, the "helper" to alleviate the App’s "difficulty in buying food" is already on the road. The reporter learned that many insurance companies, such as Hungry, Box Horse and Meituan, have mobilized thousands of staff from Beijing, Wuhan, Guangzhou, Anhui and other places to come to Shanghai for support.

　　"I want to contribute to Shanghai." On the 9th, Cen Feng, who came to Shanghai for support from RT Mart in Huangyan, Zhejiang, just got off the train and went to Zhongyuan Store in RT Mart, where he devoted himself to the supply guarantee. According to the company’s plan, this store has now "transformed" into a fresh warehouse, and many goods from other places will be transferred from here to other stores.

　　At Huacao Store in RT Mart, the sorted and packaged goods are waiting for delivery. Photo courtesy of interviewees

　　Yonghui Supermarket also said that Yonghui will deploy security personnel from Fujian, Anhui and other places to help Shanghai fight the epidemic. In the past week, Yonghui has 50 backbones in Shanghai, and it is expected that another 600 people will be transferred to Shanghai in the coming week.

　　Wang Wenbo introduced that in Shanghai, JD.COM has successively deployed more than 2,000 first-line anti-epidemic personnel, including courier brother, to provide services for operational support and material delivery. "It is expected that more manpower will be invested in the follow-up."

　　Group buying force

　　In order to improve the efficiency of supply guarantee, more effective distribution methods are needed. During the new round of blockade, collection and distribution, group meals and group purchases are becoming effective forces to protect the "vegetable basket" of residents’ homes.

　　"At present, the biggest difficulty in ensuring the supply of living materials is how to send them to every household." Liu Min, deputy director of the Shanghai Municipal Commission of Commerce, said that Shanghai is docking with supermarkets and e-commerce platforms, and will deliver living materials to the community through centralized distribution and delivery, so as to cover the basic material needs of as many consumers as possible with limited transportation capacity.

　　Many supermarkets in Shanghai have started to take action. On April 3rd, Carrefour launched two ways: community small assembly list and WeChat community collection list. Xiong Xuebing, manager of Carrefour Jinqiao Store, said that this model is not only convenient for enterprises to organize the supply of goods, but also can make maximum use of the transportation capacity.

　　In Pudong New Area, Lianhua staff are transporting the supplies collected and distributed. Photo courtesy of interviewees

　　The reporter found that compared with the "point-to-point" traditional point-to-point distribution mode, the collection and distribution can meet the basic needs of the residents of the whole community in one breath, and the distribution efficiency is higher, which is more suitable for the current lack of riders in Shanghai.

　　However, there is still room for improvement in this model. For example, some "mini-communities" and serviced apartments can’t meet the minimum order quantity of centralized collection and distribution, so it is necessary to arrange "counterpart" enterprises to meet the needs of residents.

　　"the last 100 meters"

　　In the case of closed control, the "last 100 meters" of material distribution from the entrance of the community to the residents’ homes has become difficult. At present, in the closed residential area of Shanghai, residents often need volunteers to provide services.

　　Li Xiaojun, who lives in Minhang District, is a rare young man in a community with a high degree of aging. After the closure was started, Li Xiaojun took the initiative to apply to be a volunteer and participated in the work of organizing nucleic acid sampling and distributing materials. At the same time, we also collect orders offline so that the elderly who can’t use the Internet can also buy and serve. "Through volunteer shifts and social workers, we can solve the food demand of a small part of the community." He said.

　　"I haven’t slept for a few days." Cai Xiaobing, the head of YTO Express Shanghai Fuquan Branch, has a hoarse voice. From April 4th, he led the courier brother to volunteer in the nearby community. In less than a week, their service scope extended from the nearby community to the nearby residents for 10 kilometers.

　　On April 9, Cai Xiaobing, the head of YTO Express Shanghai Fuquan Branch, unloaded the goods in Qicun Community, xin jing, Changning District. Xinhua News Agency reporter Chen Jianli photo

　　At the same time, Meituan, JD.COM and other platforms have urgently deployed a lot of "unmanned vehicles" to alleviate the difficulty in the delivery of the "last 100 meters" in Shanghai communities.

　　Du Haitao, the stationmaster of Kangqiao Road Station where Meituan buys vegetables, said that the new generation of automatic delivery vehicles with a load of over 150 kilograms will drive to the downstairs of the user units in the community and be taken out by the volunteers stationed downstairs. "After each delivery, we will fully disinfect the inside and outside of the car in time to reduce hidden dangers. This model can save about half of the delivery time compared with the original manual delivery. "

　　Special group

　　"One can’t be less." To fight the battle of ensuring supply, Shanghai not only needs to effectively solve the common problems, but also do its best to ensure the living and material needs of special groups such as the elderly, the chronically ill, the infants and the disabled.

　　Ms. Duan, who lives in the Expo home in Minhang District, said that her father needed to take drugs to improve immunity after surgery, but many hospitals and pharmacies suspended their services during the epidemic. "Later, I found a beneficial drug pharmacy with a healthy drug cloud, and I confirmed that I could send prescription drugs to my door. I suddenly settled a lot." She said.

　　Xiao Shuixian, senior vice president of Hungry, said that in response to the rising demand of residents for medicines, more than 1,000 pharmacies have been docked. Since the new round of closure on March 28, nearly 1 million orders for medicines have been sent.

　　A hungry rider is disinfecting the takeaway box. Photo courtesy of interviewees

　　Chen Tong said that Shanghai has established an emergency special needs guarantee mechanism to thoroughly explore the special groups such as the elderly, infants and disabled people in the territory, so as to make the base clear; Establish a special channel for emergency needs on the e-commerce network enterprise platform to ensure the living materials needs of special people.

　　"Among them, baby milk powder has been listed as a key supply guarantee, and the allocation, transportation and distribution of such products will be guaranteed. Major e-commerce platforms and supermarkets will give priority to receiving orders and distribution." Chen Tong said.

　　On April 6th, Yonghui Life App launched the function of "special needs for epidemic situation", and received nearly 400 special orders on the first day of launch. At present, orders are growing rapidly. Su Xianyang, the relevant person in charge of Dada Express Shanghai, said that at present, Dada Express has arranged 30 delivery vehicles for the community milk powder distribution project, and it is expected that milk powder can be delivered to 500 families every day.

Measures of Beijing Municipality on Further Reducing Students’ Homework Burden and Off-campus Training Burden in Compulsory Education Stage

Summary of the main points of the press conference (morning of August 17)

On August 17th, Beijing Municipal Education Commission, Human Resources and Social Security Bureau and other units jointly held. Introduce the "double reduction" measures and the focus of the new semester.

Li Yi, Deputy Secretary of the Education Working Committee of Beijing Municipal Committee and spokesperson of the Municipal Education Commission.

Before the end of this year, the academic burden of students was effectively reduced, and the results were remarkable within two years.

The specific work objectives of Beijing’s "double reduction" are: making efforts both inside and outside the school, steadily advancing and implementing step by step, ensuring that students’ excessive workload and off-campus training burden, family education expenditure and parents’ corresponding energy burden will be effectively reduced before the end of 2021, and the results will be remarkable within two years, and the people’s educational satisfaction will be significantly improved. Specifically, there are two aspects.

First, on-campus services should improve quality and efficiency.Give full play to the role of the school as the main channel for educating people, intensify the reform, co-ordinate the educational resources inside and outside the school, co-ordinate the two periods after class, make an overall plan for the school education and teaching arrangements, and comprehensively and systematically build the school education ecology. Improve the quality of on-campus education services and build a high-quality education system, so that every student can learn well, learn well and learn well in school.

Second, off-campus training should be standardized and orderly.Adhere to strict governance, comprehensively standardize off-campus training institutions, prevent disorderly expansion, strictly investigate all kinds of violations and violations of the interests of the masses, and create a favorable environment for students’ all-round healthy growth.

On-campus services should improve quality and efficiency.

There will be new changes in the classroom teaching mode in Beijing in the new semester, and some junior high schools will offer evening self-study.

The implementation of the "double reduction" measures in the new semester will bring about new changes in teaching, homework and counseling. For example, the classroom teaching mode, teaching design will be more real, effective and interesting, aiming at different students’ hierarchical and phased classroom exercises, etc. There will be new changes in homework, less homework, and more "personalized" homework for different students’ characteristics. At 3: 30 after class, it will be more abundant, not only with quality education courses, but also with extended classroom counseling; Some junior high schools will also offer evening self-study; Teachers’ workload and working hours will be more reasonably allocated.

Reduce students’ heavy academic burden and work hard on "homework"

Effectively reducing students’ excessive homework burden is an important starting point to reduce all kinds of burdens, including coordinating homework management, controlling the total amount of homework, strengthening the design and guidance of homework, giving full play to the functions of diagnosis and consolidation of homework, and integrating the design of homework into the overall teaching and research system. The system design conforms to the age characteristics and learning rules of students, and at the same time reflects the basic role of quality education orientation, covering moral, intellectual, physical and artistic education, encouraging the arrangement of layered, flexible and personalized homework, and effectively improving the quality and pertinence of homework.

Schools are strictly forbidden to divide key classes into experimental classes.

Including expanding the coverage of high-quality resources, narrowing the gap between urban and rural areas, regions and schools, promoting the balanced development of compulsory education and promoting the mobility of cadres and teachers in the region; Standardize the order of education and teaching, adhere to the "starting point" teaching in the first grade of primary school, the school shall not organize any form of enrollment and placement examination, and it is strictly forbidden to divide key classes and experimental classes; Improve the quality of classroom teaching and improve students’ learning efficiency at school; We will continue to deepen the reform of high school entrance examination methods, improve the presentation forms of examinations and scores according to the characteristics of different subjects, further improve the quality of senior high school entrance examination questions, and gradually increase the proportion of high-quality ordinary high school enrollment indicators allocated to junior high schools in the region.

Off-campus training should be standardized and orderly

First, strictly examine and approve access, and no longer examine and approve new discipline training institutions for students in compulsory education.Re-examine and register the existing discipline training institutions.

Second, strictly control the training time of disciplines,Strictly implement the relevant provisions of the law on the protection of minors, and off-campus training institutions shall not occupy national statutory holidays, rest days and cold and summer holidays to organize subject training.

The third is to standardize the training service behavior, improve the discipline training management service platform and dynamically master the training content, training materials, teacher qualifications and other information of discipline training.It is strictly forbidden to exceed the standard for advanced training, to engage in discipline training in non-discipline training institutions, and to provide overseas education courses.

Fourth, strengthen the supervision of business activities, implement the requirements of including the fees for off-campus training in compulsory education into the government-guided price management, scientifically and reasonably determine the pricing method, clarify the charging standards, and resolutely curb excessive fees and excessive profit-seeking behavior. Fully implement the management measures for pre-charge of off-campus training institutions in disciplines.

Fifth, capitalization operation is strictly prohibited, and the relevant requirements of the central government are strictly implemented. Discipline training institutions are not allowed to go public for financing.

Sixth, strengthen the management of off-campus training advertisements.

Education "double reduction" work supervision results into the annual performance appraisal.

It is necessary to strengthen the supervision and inspection of the "double reduction", increase the special supervision of the "double reduction" work, give full play to the educational supervision power at the municipal and district levels, conduct special supervision and inspection of the "double reduction" work, establish a accountability mechanism, and incorporate the inspection results into the annual performance appraisal.

Since the beginning of this year, Beijing has conducted law enforcement inspections of online and offline off-campus training institutions every week.

Conduct weekly law enforcement inspections on online and offline off-campus training in the form of "four noes and two straights", and report and transfer problems in time. Establish a management platform for off-campus training institutions of disciplines, carry out scientific management by means of information technology, and realize "five management" of funds, students, teachers, courses and institutions.

The "double reduction" came, and the Beijing Municipal Education Commission gave advice to parents.

On the one hand, parents should strengthen the contact with the school, strengthen the diagnosis of children’s dynamics, and improve the efficiency and quality of children’s school life; In view of children’s personality characteristics and hobbies, we will help students develop their strengths and avoid their weaknesses together with teachers.

On the other hand, parents should strengthen their study, understand the contents of the "double reduction" document about home-school linkage and home-school coordination, learn to help children choose suitable teaching materials and coordinate resources in and out of class from their personal hobbies.

In addition, parents should learn to communicate with their children, arrange their family life, pay close attention to their ideological and emotional changes, listen to their voices and be their friends; Guide children to make good use of their time at home, urge them to rest on time and ensure adequate sleep. At the same time, we should also arrange housework appropriately and strengthen physical exercise.

Wang Fang, Director of Haidian District Education Commission, Beijing

Haidian, Beijing: Focus on the management of unlicensed schools, illegal resumption of classes, illegal prices, false advertisements and other acts.

Haidian District has a large amount of education, many forms, all types and great influence. Whether it is on-campus education or off-campus training, Haidian District is the largest area in the city.

Under the leadership of the "double reduction" special class in Haidian District, the education administrative department and the market supervision department continued to carry out joint law enforcement and inspection work, focusing on the actions of running schools without a license, illegal resumption of classes, illegal price and false advertisements, realizing remote and real-time intelligent monitoring of all teaching points in offline resumption institutions, strengthening the management of the whole process, and strengthening the fund supervision of training institutions through the risk reserve and the mode of one class and one elimination, thus protecting the legitimate rights and interests of students.

Li Liang, Vice President of New Oriental Education Technology Group

Students who have not started classes after registration will be refunded unconditionally.

New Oriental has always adhered to the principle of "unconditional proportional refund" for students’ refund requirements, and unconditionally gave refunds to students who did not start classes after registration. For the refund requirements of students who have started classes, the corresponding tuition fees will be deducted according to the completed class hours, and the rest will be refunded unconditionally. At present, New Oriental provides various online and offline self-service refund channels, such as on-site, telephone, official website, micro-service, APP, etc., to directly handle the refund business, so as to ensure that the fees can be refunded to students and parents conveniently and quickly.

Original title: No discipline training is organized on holidays, and summary of the main points of the Beijing Municipal Education Commission’s "Double Reduction" conference

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At the age of 21, she won the 2024 ICMA-Classeek Award and won several international competitions, including:

First prize of 2023 plovdiv International Competition (Bulgarian);

First Prize of Silesia Autumn Guitar in 2022 (Poland);

First Prize of Vienna Guitar Forum 2022 (Austria);

First prize of Taiwan Province International Guitar Competition in 2022;

First prize of Alirio Diaz International Competition in 2022, Rust (Austria);

Third prize of 2022 Paris International Guitar Competition (France);

Honorary Award of Leopold Belan International Competition in 2019 (France);

First prize of 2019 French International Guitar Competition;

Third prize of 2019 Brussels International Competition (Belgium);

First Prize of Roland Daines International Competition in 2018 (French);

The first prize of the 2018 France Carry-le-Rouet International Competition.

Cacimartin has toured all over the world: South Korea, the United States, Thailand, Morocco, Portugal, Spain, Hungary, Slovakia, Poland, Germany, Austria, Italy, Bulgaria, Romania and Belgium, providing various styles of tracks from early music to contemporary music. She has played the greatest concertos with French and Polish orchestras: Joaquin Rodrigo’s famous aranjuez cultural landscape Guitar and Orchestral Concerto, and Mario Castelnovo-tedesco’s D Concerto op.99

Special feature of 1905 film network 30.067 billion yuan.This is the final report card handed over by China film market in 2022. Behind this, the efforts and efforts of many filmmakers have been condensed, and the trust and support of countless audiences have also been witnessed.

This year, it broke the curse of the Spring Festival file in recent years that "the first-day pre-sale leader can’t be the final ticket champion". The release of the summer file witnessed more possibilities of domestic comedies. The National Day blockbuster paid tribute to the "ordinary heroes" in the diplomatic front.

On the first day of the new year, 1905 Film Network and Film Channel Media Center released the Annual Survey Report of China Films in 2022. This report will comprehensively interpret the changes of China film market in 2022 from the aspects of market, industry and keywords.

Market: The annual box office is 30.067 billion yuan.

The New Year’s Eve bell rings, and 2022 becomes the past tense. The annual box office figures of China’s film market are frozen.

According to the public information of the State Film Bureau, in 2022, the total annual box office of China film market was 30.067 billion yuan, the domestic box office was 25.511 billion yuan, and the total number of people attending cinemas in cities was 712 million.

In 2022, China’s film market still plays an important role in the global scope, ranking second in the annual box office of the global film market. It is worth mentioning that in February and August, 2022, China Film Market won the monthly box office champion of the global film market. Among them, the box office in February broke through the 10 billion mark for the fourth time.

In 2022, domestic films will still be the leading role in the mainland film market.

According to statistics, the total box office of domestic movies reached 25.511 billion in 2022, accounting for 84.45% of the total. At the box office, 34 domestic films broke 100 million, and 6 films broke 1 billion. In the TOP10 box office in the whole year, domestic films occupied 8 seats, all of which came from the top three golden periods. Among them, there are 4 Spring Festival files, 3 summer files and 1 National Day file.

In the Spring Festival, Watergate Bridge of Changjin Lake, the theme work to resist US aggression and aid Korea, became the annual box office champion of the mainland film market in 2022 with 4.067 billion yuan. The film has also created a number of box office records in mainland film history. With 2.628 billion yuan, it became the third place in the annual box office.

The second feature film, ranked sixth with 1.379 billion yuan. The latest chapter in the series of "Bears haunt", the permanent guest of the Spring Festival file, ranked eighth with 978 million yuan. The film also created a new box office record for this series of works.

In the summer file, Moon Man, a new attempt of "comedy+science fiction" in Mahua FunAge, became the runner-up in the annual box office list with 3.103 billion yuan. Ranked fourth at the box office of 1.712 billion yuan, and the leading actor won the Best Actor Award in the 35th Chinese Film Golden Rooster Award with this film. Starring, is also on the list.

The Return of Wan Li has become the only film among the National Day blockbusters that ranks among the TOP10 in the annual box office of the mainland film market. Many acting schools have created a high-quality big-screen work for the audience.

Keywords: The market needs more Chinese movies.

In 2022, China film market appeared some domestic films with distinctive local cultural characteristics, such as Life Events and Miracle Stupid Children. The content of these films is grounded, and the audience has a sense of substitution.

The chairman of the China Film Association said that as filmmakers, the direction of our efforts is to describe Chinese feelings with China people’s unique culture, language and thinking, to make a distinctive "Chinese film", to show our own personality and to show our confidence in China culture.

The year 2022 coincides with the centenary of Comrade Jiao Yulu’s birth. Among many film and television works, Jiao Yulu is unforgettable.

Li Xuejian, who is now the vice chairman of the China Federation of Literary and Art Circles, said that movies are the face of a country and the concrete manifestation of the national soul. In the Spring Festival of 2023, its performance attracted much attention.

2022 is also a bumper year for new mainstream movies. Watergate Bridge of Changjin Lake, Wan Li’s Way Home and Hug You Through the Winter focus on heroes of different ages and occupations respectively.

Chairman of the China Film Producers Association admitted frankly that in recent years, the diversification of China’s main melody films has indeed reached a new height, which is mainly manifested in the ideological connotation of the main melody and the diversification of artistic expression; Main theme of mainstream value, diversified styles.

Domestic main theme movies are professional users. The chairman of Bona Film said that in the face of the epidemic, China filmmakers still maintain strong creative ability, and film companies have the responsibility to create more outstanding mainstream movies with market appeal and audience reputation like the "Changjin Lake" series, and offer inspiring cultural feasts to the audience.

"Accumulation" became the key word of the 2022 annual film sentiment.

This year, he devoted himself to film creation, tried new types of roles, and accumulated multiple life experiences in his performance, which was challenging and more enjoyable.

Zhu Yilong summed up his performance in 2022 with "luck and gratitude".

He said that he was very lucky to meet "Life Events" and the role of "Mo Sanmei". He thanked all the staff behind the scenes of "Life Events" and thanked the audience for their recognition of this film.

Industry articles: comedies are still just needed.

In 2022, the performance of domestic genre films is still wonderful. Comedy, plot, war, animation, love and action are six types of elements, which are deeply loved by the audience.

Among them, comedies are still just needed by the market.

According to statistics, in 2022, the total box office of comedy genre films reached 7.513 billion yuan, an increase of 28.66% compared with 2021 (5.839 billion yuan). Domestic films that contain or are dominated by comedy elements have bright market performances in many golden periods. From "The Killer is Not Too Cold" in the Spring Festival file to Moon Man in the summer file, and then to the Mid-Autumn Festival file, the head comedy genre has a long-lasting box office life.

In 2022, the total box office of domestic animated films was 2.282 billion yuan. "Bears Coming Back to Earth", "Bears Coming Back to Earth", and "Bears Coming Back to Earth" are among the top three domestic animated films with 977 million yuan, 555 million yuan and 160 million yuan respectively.

In 2022, the theme of domestic new mainstream film creation blossomed in an all-round way, including "Wan Li’s Return", which shows the feelings of home and country; There is also "Miracle Stupid Child", which praises youth and inspiration; And using the ordinary to create the great.

In 2022, Guangdong Province, Jiangsu Province and Zhejiang Province ranked in the TOP10 of the annual box office rankings of all provinces in China, and the specific rankings were the same as in 2021.

In the city’s annual box office rankings, Beijing, Shanghai and Guangzhou became the champion, runner-up and runner-up respectively. Compared with 2021, Guangzhou surpassed Shenzhen and entered the top three city box offices of the year. Nanjing is new on the list, ranking tenth in the city box office.

In the annual box office list of national cinemas, WANDA CINEMAS, China Film Digital Cinema, Guangdong Dadi, Shanghai United, China Film South and Hengdian films are among the top six. Compared with 2021, Hengdian Film and Television surpassed Jinyi Zhujiang to be promoted to the top six. In the TOP10 annual box office of national cinemas, six cinemas in Beijing entered the list, one more than last year. It is Beijing Yingjia International Studios, and it is also a newly listed cinema.

2022 has come to an end, and the curtain of 2023 has been opened. China films will also embark on a new journey and forge ahead towards new goals.