1905 movie network news The film directed by Zhang Luan, supervised by Yu Qian and starring in it is being shown in cinemas all over the country. Since the release, the good news has continued, and the word-of-mouth box office has soared. In the film released on the same day, it achieved the highest box office and the best attendance rate, and the popularity of major platforms remained high.

On April 2nd, director Zhang Luan, producer and starring Yu Qian attended the off-line movie-watching activities and interacted closely with the frontline workers on campus. In addition, the creators also deeply discussed the characters in the film with the educators, and won the full applause of the audience present. Many viewers said in succession: Teacher Miao played by Yu Qian is so real!

　

"Good Teacher" on the Screen "Good Teacher" in Life　

At the first stop, director Zhang Luan, producer and starring Yu Qian, screenwriter Wei Xu and actor Tian Yu walked into Beijing Shijia Primary School, which was the first time that the film Teacher Good entered the primary school campus. As a youth film featuring people’s teachers, the film Teacher Good portrays an expressive and rigid traditional teacher image.

On that day, most of the audience attending the movie were teachers who taught at Shijia Primary School. They have the deepest experience and the most direct right to speak about the current situation of primary education and the relationship between teachers and students. Seeing Miao Wanqiu, the head teacher played by Mr. Yu Qian, the teachers sometimes couldn’t help laughing during the movie, and sometimes they sincerely agreed with the details in the movie bridge and nodded frequently. These reactions are undoubtedly the best appreciation of educators for the role of modesty.

Interestingly, the motto of Nansu No.1 Middle School in the film: "Diligent, gentle, lively and enterprising" is the same as that of Shijia Primary School. This coincidence brought the master and the teachers of Shijia Primary School closer at once. The founders opened their hearts and shared their original intention with the teachers. Director Zhang Luan’s understanding of "a good teacher" has made many teachers feel the same way: "A good teacher is like a’ butterfly effect’, which will affect countless people." Tian Yu, an actor who was born in a teacher’s family, also felt a lot. In his view, "A good teacher is to preach and teach, and it is the fire that lights up every soul." The story in the film Teacher Good is the real prototype collected by the creators from their lives, which is the most crucial point to impress all the audience.

　

The word-of-mouth of the elite field burst into tears for "Teacher Good"

After finishing the movie-watching activities at Shijia Primary School, the four masters rushed to the next movie-watching scene non-stop. On the same day, Xu Xiaoping, the co-founder of New Oriental, Mr. Liu Shuang, vice president of Phoenix Satellite TV, and Yang Rui, the host of CGTN’s Dialogue with Yang Rui, and other celebrities also attended the movie-watching activities. After the movie, the creators interacted with the audience. Director Zhang Luan shared his feelings about the modern teacher-student relationship: "It should be a belief to respect the profession of teachers." The film Teacher Good was born with longing for the relationship between teachers and students in 1980s, and hoped that the modern relationship between teachers and students would be more harmonious.

During the interaction, Teacher Xu Xiaoping said excitedly: "The power of language is pale, but I was deeply moved after watching the movie." Liu Shuang, vice president of Phoenix TV, bluntly said that he didn’t expect much before watching the movie, but after watching the movie, he said that he "has been holding back tears". Moderator Yang Rui used two key words to describe the head teacher Miao Wanqiu, namely "anger" and "grievance". On the one hand, it is angry with students for "being angry with them", and on the other hand, it is unwilling to self-fate.

The figure of Miao Wanqiu, the head teacher, is a nobody in the times and a true microcosm of life. At the end of the interaction, the audience raised their hands to share their most touching scenes: some viewers thought that the scene of "Luo Xiaoyi stealing a photo" was very touching, some viewers thought that the moment when "Guan Tingting admitted her mistake" moved them, and some viewers recalled the past of their college entrance examination, and they deeply regretted it. The movie "Teacher Good" made the audience open the chatterboxes about youth in an instant, and after watching it, it was still unfinished and unforgettable.

　　Original title: The turbid "wine king" Wuliangye lost to Maotai for more than 380 billion market value in 10 years.

　　Chen guang

　　From WeChat WeChat official account: Chinese businessmen’s strategy

　　Wuliangye, the "wine king", used to be the most expensive wine, the most famous wine and the largest wine. Now, it is not even possible to get a gift.

　　one

　　Recently, I visited an old friend who had a good thing. The other person had a good drink, so he planned to buy two bottles of Wuliangye "Puwu" as a gift. Unexpectedly, the owner of the acquaintance suggested that Maotai should be replaced because "Maotai is the most decent and Wuliangye may not be able to get it".

　　After listening to it, I suddenly felt that Wuliangye seems to be really not at the same level as Maotai: in the past two years, on the so-called tall scenes and tables, there were mostly Maotai and few Wuliangye.

　　The boss offered a "conscience price" of 1,400 yuan for Maotai’s 53-degree flying, which exceeded the "red line" of Maotai.

　　

　　In April this year, Maotai introduced the "strictest" dealer punishment system, vowing to control the retail price of 53-degree flying below 1,300 yuan.

　　But this system is not easy to use. Out-of-stock, price increase, purchase restriction, spike … Under the price control, Maotai constantly staged dramas that dissatisfied consumers.

　　Physical stores either raise prices or hoard goods, and online malls are out of stock for a long time. Even if they are "photographed" at the price of 1299, they have to pay a delivery fee higher than that of 200 yuan, but the actual price still exceeds the "red line".

　　It is even more reported that the price of goods taken by retailers in some areas has already passed the 1500 yuan mark.

　　There are many analyses and even conspiracy theories about the shortage of Maotai, but in any case, it at least shows that more and more consumers recognize Maotai and are willing to spend a lot of money on it.

　　A few years ago, the public was still worried that there would be no Maotai after the "eight regulations", but unexpectedly Maotai became more "Maotai".

　　On the other hand, Wuliangye, which was "despised" by the store, was quite embarrassed.

　　

　　This year, Wuliangye has adjusted its price twice, once led by the company and once "said to be" led by the market. After adjustment, the retail prices of Wuliangye "Puwu" and "1618" are all around 900 yuan, but the price of e-commerce platform shows that the promotional price of Puwu is 899 yuan, and the order enjoys 40 yuan discount, and the transaction price is only 859 yuan.

　　In the offline market, according to the unproven statement in the industry, some retailers of Wuliangye still have the phenomenon of upside down, that is, the purchase price is higher than the sales price.

　　The gap between the two is quite emotional, but where does the gap come from?

　　Maotai is Maotai-flavor, Wuliangye is Luzhou-flavor. In China, Luzhou-flavor liquor has a wider audience, and there is also a ridicule in the market all the year round that "those who drink Maotai never buy it, and those who buy Maotai never drink it". In the fierce competition of Luzhou-flavor market, no one can have the taste of Wuliangye, which is the consensus of many good drinkers.

　　Therefore, it is certain that even if the quality is poor, the gap will not be so big.

　　2

　　For Maotai and Wuliangye, the most important asset is the brand, and the difference between Maotai and Wuliangye is also a very important reason. In the past year or two, this gap has become more and more obvious.

　　It can even be said that after several years of advance and retreat, Maotai has completely opened Wuliangye.

　　

　　The appearance of brand difference is that high-end banquets and even many family gatherings drink Maotai; When it comes to the company’s operation, it is increasingly disparity in profitability and company value.

　　In 2016, Maotai achieved a revenue of 38.86 billion and a profit of 16.72 billion. In 2017, Maotai continued to explode, and both revenue and profit in the first quarter increased by over 14% year-on-year.

　　On the other hand, Wuliangye’s revenue in 2016 was 24.54 billion, its net profit was only 6.785 billion, and its profit scale was only 40% of that of Maotai.

　　Reaction in the capital market, the gap between the two is more obvious.

　　In October 2007, the market value of Wuliangye was as high as 171.9 billion yuan, compared with 168 billion yuan for Maotai in the same period.

　　Ten years later, as of the closing of the market on July 25th, Wuliangye, which was proud of Maotai at the beginning, had a market value of only 212.2 billion, while Maotai was as high as 600.4 billion.

　　In this way, in the past 10 years, the market value of Wuliangye has lost more than 380 billion to Maotai.

　　

　　+

　　

　　This is really, where there is contrast, there is harm.

　　Because of this gap, Wuliangye’s performance in the capital market has been criticized, and even some investors cursed "being trapped by Wuliangye for 10 years".

　　There is also a ridicule in the capital market: holding Maotai for 10 years, how many times have you made a profit, and holding Wuliangye for 10 years, you have no sleep.

　　The so-called deep love and responsibility, even so, there are still many investors who have consistent expectations for Wuliangye, thinking that it is the lowest-valued brand in global food consumption. Investment institutions have repeatedly said that it can "reach 300 billion yuan", and investors also think that its market value should be at least half that of Maotai.

　　Unfortunately, the "half" never came.

　　Time is the real touchstone, it can make the superior and the subordinate exchange places. The technology industry is considered to be changing with each passing day, and even if it is stronger than Nokia, there is a risk of rollover. However, what the world often ignores is that even in the most traditional industries, the alternation and overturning of brands has suddenly become the trend of water under the bridge.

　　In the past 20 years, Wuliangye was the trump card of China wine industry. When Maotai was immersed in the name of "national wine", Wuliangye’s annual revenue was five times.

　　At that time, Wuliangye was the most expensive wine, the most famous wine and the largest wine, which was called "the king of wine" by public opinion.

　　

　　However, the wine king is becoming turbid.

　　The grand scene of "thousands of miles of warblers singing green and reflecting red, and the wind of wine flags in the water villages and mountains" has suddenly become like "a glass of wine in the spring breeze of peaches and plums, a lamp in the rivers and lakes for ten years".

　　three

　　Sichuan wine is the best in the world, and the essence is in Yibin.

　　

　　The warm and moist environment in Sichuan has created the strong aroma of Sichuan wine, and Wuliangye is one of the most fragrant.

　　In 1915, Wuliangye crossed the ocean and went to the Panama World Expo on behalf of China Liquor, which attracted much attention. After the reform and opening up, it grew rapidly in the market economy and became the first brand in Sichuan.

　　

　　The development of Wuliangye is inseparable from its ancient brewing method and the key promoters. Today, when Wuliangye is mentioned, many people will think of Wang Guochun, the former chairman of the group, at the first time.

　　In the industry, Wang Guochun is a mixed character. But regardless of the merits and demerits, without Wang Guochun, there may be no "wine king" of Wuliangye.

　　In 1985, 39-year-old Wang Guochun became the director of Yibin Wuliangye Winery, and since then he has been in a "ruling" career for 22 years. When Wang took office, Wuliangye was only a medium-sized local winery. When he left office, Wuliangye was enjoying the last glory of the "wine king".

　　Wang Guochun is bold and knows the market. For a long time, other wine brands can only follow in his footsteps.

　　

　　For example, in 1989, Wuliangye took the lead in raising prices, which directly laid the price system of liquor industry. At the same time, Maotai still stays in workshop-style production, and even the "national first-class enterprise" that the State Council participated in failed to pass.

　　During Wang Guochun’s tenure, he left many similar decisions and stories, among which the buyout management system and the OEM authorization system derived from it were the most critical and most influential.

　　This system once helped Wuliangye sweep across the world, but it has become its present shackles.

　　In 1992, Wang Guochun took the lead in introducing the buyout management system into the liquor industry, and distributors in various regions were able to do all the work. They bought goods from wineries at preferential prices, and constantly explored the market with great enthusiasm, supplemented by fierce brand offensive. Wuliangye soon blossomed everywhere and captured the national market.

　　In just two years, the price and scale of Wuliangye surpassed that of "Fen Lao Da" in an all-round way, and the name of wine king came from this.

　　After several years of rapid development, Wuliangye borrowed the power of capital.

　　On April 27th, 1998, Wuliangye was listed on the Shenzhen Stock Exchange, with an opening price of 29.77 yuan, which was quickly promoted to 57 yuan.

　　At that time, Maotai’s sales were only 800 million, and its market share was only 0.01%.

　　The 53-degree flying Maotai, known as the "classic national wine", has a unit price of only about 200 yuan, which is dozens of yuan cheaper than Wuliangye’s "Puwu". And even if the price is the highest, the "Puwu" is still in short supply.

　　At that time, no matter the brand image, price and scale, Wuliangye was riding the dust.

　　However, the ambition of this company is not only to become the boss of high-end wine. In other words, the status of local state-owned leading enterprises determines that it cannot be limited to single products and wait for natural growth.

　　

　　In order to pursue scale and profit, Wang Guochun has launched a series of diversified operations, but most of them ended in failure. However, Wang Guochun has made quite successful innovations around the brands of liquor and Wuliangye.

　　Wuliangye is a high-grade wine, and there is still a lot of room for development in the middle and low-grade fields. Focusing on this market, on the basis of buyout operation, Wuliangye launched a brand-new brand Wuliangchun, and with the help of Wuliangye’s production, this nascent brand quickly achieved great success.

　　Seeing the rolling interests, Wuliangye has successively bred brands such as Wuliangchun, Jinliufu, Liuyang River and Jingjiu, all of which have gained fame and fortune.

　　It was also the most glorious era of Sichuan wine. With the east wind of Wuliangye, the output value of Sichuan wine industry is increasing day by day, and GDP and profits are rising …

　　However, everything has two sides. These brands are all stained with the light of Wuliangye and let Wuliangye brand. The more successful they are, the more Wuliangye will earn. However, in the process, the value of Wuliangye’s main brand has been repeatedly diluted.

　　Buy-out operation, brand authorization (OEM production) and listing, all of which will praise Wuliangye to the sky and drag it back to the ground in the future.

　　four

　　Jinliufu and Liuyang River are survivors of Wuliangye brand system, and their numerous "brothers" are filled with a large number of unfortunate people who drowned.

　　

　　How many OEM products does Wuliangye have? This problem was once a mystery in the industry.

　　The success of Jinliufu triggered a wave of liquor buyout, and buyout operation became Wuliangye’s treasury for mining wealth. It has been reported that even Wang Guochun, who started the OEM mode, can’t figure out how many sub-brands and Sun brands there are.

　　According to statistics, from 2000 to 2003, there were thousands of foreign authorized brands of Wuliangye.

　　But not all those who are in contact with Wuliangye have a good life. There are more and more OEM products with the same price, the competition is becoming more and more fierce, bloody hand-to-hand combat can be seen everywhere, only a few survive, and most of them have already died.

　　Even the survivors are not comfortable.

　　A few years ago, it was reported that many Wuliangye OEMs and self-operated brands did not make money, and the biggest profit was to get Wuliangye wine to sell. Wuliangye has policy support for these OEMs. If the order exceeds a certain amount, a certain amount of Wuliangye wine will be presented at the ex-factory price.

　　Whether the OEM is doing well or not, Wuliangye need not worry, because its related profits are extremely stable. The OEM bought out the brand and had to go to Wuliangye’s packaging factory to buy packaging. The price quoted by the factory is said to be several times that of the same price wine.

　　At the same time, Wuliangye requires OEMs to maintain a 30% increase in the annual order volume, which has caused many OEMs to have a serious inventory backlog, and indigestible brands can only wait for death quietly.

　　Relying on the development of a large number of branded products, Wuliangye’s sales and profits have been rapidly improved, but the value of its main brand has been continuously divided in this round of feast.

　　Many sub-brands of Wuliangye are concentrated in some regional markets and belong to big distributors. Wuliangye is only responsible for collecting money, producing and selling, and the big dealers are solely responsible for it.

　　

　　Dealers think more about how to make money than to maintain Wuliangye’s brand image. Gradually, the bright and dark angle between Wuliangye, local wine enterprises and distributors gradually flourished, and the goodwill of its main brand was hit one after another.

　　To put it bluntly, liquor is selling brands. Wuliangye can produce so many sub-brands and Sun brands, and it is entirely dependent on the signboard of "Wine King". Once the main brand image is damaged, everything becomes a castle in the air.

　　Regrettably, Wuliangye has never got rid of the problem of brand value being diluted since the buyout operation.

　　The group has long understood the seriousness of the problem, but it has always been faced with a difficult situation.

　　For more than ten years, from "1+9+8 brand strategy" to "1+5+N" and then to "1+3+5", Wuliangye has always wanted to cut off its sub-brands, but there are still countless wines under the slogan of Wuliangye.

　　At the annual liquor fair, Wuliangye Legion is the largest, so that its sub-brands can be seen every two or three stations. Wuliangchen, Wuliangyuan, Fuxiyingmen and New Concept … All these wines are marked with the words Yibin Wuliangye Co., Ltd. without exception.

　　Although they belong to different companies, these brands employ almost the same designers-except for the brand name, their products have almost the same packaging as Wuliangye.

　　Enter Wuliangye and 52 degrees on the e-commerce website, and you will get a lot of search results. The word "Wuliangye" is always magnified in the most conspicuous place, but the prices of these products vary widely.

　　

　　+

　　Even if you buy "Puwu" online, the boss will repeatedly confirm with you. After all, in addition to these sub-brands, under the pure Wuliangye series, there are also a bunch of varieties such as 52-degree Wuliangye, treasured Wuliangye and Wuliangye vintage wine.

　　The more money you earn by OEM, the weaker the brand recognition of wine king. Today, 20 years later, the wine king is no longer as distinctive as before, and even the "Puwu" has gradually degenerated into ordinary.

　　In contrast, Maotai has always adhered to the 1+3 strategy, that is, one world-class Maotai, plus three key series of wines (moutai prince Wine, Maotai Welcome Wine and Laimao). Its flying Maotai, which has always held high, is unique and even becomes the only top brand in the minds of more and more high-end consumers.

　　Therefore, the saying that "Maotai is the most decent, Wuliangye may not be able to get it" has emerged, and it has increasingly become a consensus.

　　five

　　Some people wonder: what is the big problem of brand dilution? Why not just cut off most sub-brands across the board?

　　It’s easier said than done.

　　For most enterprises that have been producing OEM products for more than 20 years and have long been integrated with their sub-brands, it is not easy to make a one-size-fits-all approach, and it is even more difficult for Wuliangye.

　　There have been rumors that the internal and external interests of Wuliangye are intertwined and outsiders can’t sort it out at all. Qualification of brand authorization and contact with some senior executives; It is a trade-off between big distributors selling Wuliangye and their own brands; Local wineries are inextricably linked with Wuliangye; Even the possible interest transfer …

　　

　　These complex lines are interwoven into a dense net, and internal forces can’t open it at all.

　　To take a step back, even if these rumors are slander, only from the visible results, cutting off the sub-brands across the board will not only affect the scale and profit of Wuliangye, but also affect the local industrial output value and GDP. Who will bear this responsibility?

　　Wuliangye is not only Yibin’s city name card, but also plays a vital role in the economy of Sichuan province: Wuliangye has always been the most important profit in the large state-owned enterprises controlled by Sichuan State-owned Assets Supervision and Administration Commission.

　　For Yibin municipal government, the importance of Wuliangye can be imagined. Therefore, when this huge ship fell into a situation of slow growth, the local government was more anxious than anyone else and was eager to make changes.

　　No one can resist this will, even Wang Guochun, who has been in power for 22 years.

　　On March 21st, 2007, Wuliangye announced that Tang Qiao, former vice mayor of Yibin, would take over the post of chairman of Wuliangye in Wang Guochun. After a paper announcement, Wang Guochun era ended and Wuliangye entered Tangqiao era.

　　

　　"The government wants to promote the reform of Wuliangye through external forces. The internal power of Wuliangye is very complicated, and it is difficult to break the existing interest pattern by relying on internal strength. " An industry insider analyzed.

　　Tang Qiao took office at the dusk of the wine king. Soon after he took office, Maotai’s annual net profit and market both surpassed Wuliangye, and the gap widened, even though its overall scale remained ahead.

　　In 2012, Wuliangye’s revenue was still slightly ahead of Maotai (27.201 billion vs. 26.455 billion), but two years later, Maotai not only surpassed Wuliangye by 10.563 billion in revenue, but also made a net profit of 2.5 times.

　　Because of these figures, public opinion is not friendly to Tangqiao, but many things cannot be changed by individuals.

　　When the great ship slowed down, the previous downstream became a countercurrent. Wuliangye’s big distributor system is based on high growth and high profit. When the profit drops, everyone has a hard time.

　　In the retail market, the price of Wuliangye began to appear generally upside down, and it was difficult for dealers to make money. Wuliangye also has a policy support for dealers, that is, a certain amount of Wuliangye liquor can be obtained at the end of the year after completing a certain sales volume. In order to earn rebates, many dealers have to sell or even sell goods at low prices, which leads to chaos in their distribution system.

　　Even so, it is still not feasible to cut off sub-brands on a large scale. After all, local state-owned enterprises can not pursue profit growth, but they must pursue scale and taxation. Therefore, while cleaning up the old sub-brands, Wuliangye expands new sub-brands. In the end, it is unclear whether it will increase or decrease.

　　More importantly, after handing over the position of the first brother of liquor to Maotai, even if other brands are cut off, it is difficult to get back the former wine Wang Rongyao.

　　With the market value and sales in trouble, once small problems have become big problems.

　　Investors questioned the existence of huge related transactions between Wuliangye’s listed entities and the group. When Wuliangye went public, it only put the assets of brewing into the listed companies, but not the base wine, processing, packaging materials and sales, which led to a large number of related purchases and related sales between the subsidiaries of the group and the listed companies.

　　"Related party transactions will lead to unclear interests and easy profit transfer." A securities analyst said.

　　Following this line, investors turned their anger to Yibin municipal government, complaining that Wuliangye is the ATM of local government and even some groups, but it is only the minority shareholders.

　　

　　The background of such complaints is: In the past 16 years, the old rival Maotai paid a total of 43 billion dividends to shareholders.

　　Even competitors are eager to label Wuliangye: the opaque and chaotic distribution system of China Liquor today is inseparable from the buyout operation led by Wuliangye in those days.

　　Tangqiao failed to reverse this decline.

　　On March 30th, 2017, after the "Ten Years of Tangqiao", Wuliangye announced the change of coach, and Li Shuguang, deputy director of Sichuan Economic and Information Committee, became the new successor.

　　six

　　Li Shuguang is 55 years old and has no previous experience in wine industry.

　　

　　Can this former bystander see more clearly? Everything is still unknown.

　　But in front of Li Shuguang, there is a tense situation that can’t be wasted for a moment: Maotai is still developing rapidly and has become the world wine king in market value; Behind Wuliangye, Yanghe is pressing, and LU ZHOU LAO JIAO CO.,LTD is also rubbing his hands.

　　Wuliangye hopes to make a change.

　　The first task of change should be to reshape the brand.

　　In March 2016, Zhu Zhongyu, deputy general manager of Wuliangye Co., Ltd., talked about an important issue for the first time: the new normal of liquor is to reduce government intervention in the market and stop blindly pursuing extensive management of sales scale.

　　At the end of the year, Wuliangye cleaned up 300 products at one time.

　　In July 2017, it was reported that 18 series under the Group would withdraw from the historical stage …

　　If the reform is thoroughly promoted, Wuliangye may face pain, but such a change is imperative, because the confidence of dealers and consumers in Wuliangye’s brand has reached an extremely critical node.

　　Under the general trend of consumption upgrading, more and more consumers will pay for the brand. It is for this reason that Maotai has thrown Wuliangye further and further, enjoying a premium from products to capital markets.

　　If Wuliangye continues to decline like it did in the past 10 years, under the siege of more and more pursuers, the wine king may not even be able to keep the position of the second child. Once that happens, Wuliangye will lose itself completely.

　　No one wants to see the wine king continue to decline, whether it is the people of Sichuan, the national liquor lovers, or the investors who are waiting for it in the capital market.

　　

　　So do I. My father treasures some old Wuliangye, and I don’t want to see them even given as gifts, so I have to think twice about "whether it’s not bashful".

　　Perhaps it is because of the decline of Wuliangye. Recently, Langjiu, who is also a Sichuan wine, directly released wild words, and it seems that Wuliangye has long been ignored by it.

　　More stories behind this and the whole liquor industry will be broken down for you in the future. Let me show you how this industry, which is the oldest and most related to the general public, has evolved in the new era when people’s eyes are focused on cutting-edge technology industries such as artificial intelligence and cloud computing.

　　Consumption upgrading is a big core of the future economy. I believe that the ups and downs of these wine brands will also have reference and reference significance for the whole consumer goods industry.

　　Xinhua News Agency, Beijing, January 10th

National Emergency Plan for Natural Disaster Relief　　

　　1 General rules

　　1.1 Purpose of compilation

　　Establish and improve the emergency rescue system and operation mechanism to deal with sudden major natural disasters, standardize emergency rescue behavior, improve emergency rescue ability, implement emergency rescue quickly, orderly and efficiently, minimize people’s lives and property losses, and maintain social stability in disaster areas.

　　1.2 Compilation basis

　　According to the Constitution of People’s Republic of China (PRC), People’s Republic of China (PRC) Public Welfare Donation Law, People’s Republic of China (PRC) Flood Control Law, People’s Republic of China (PRC) Earthquake Prevention and Disaster Mitigation Law, People’s Republic of China (PRC) Meteorological Law, National Overall Emergency Plan for Public Emergencies, People’s Republic of China (PRC) Disaster Mitigation Plan (1998-2010), the "Three Definitions" provisions of relevant departments in the State Council and relevant national guidelines, policies and principles for disaster relief, this document is formulated.

　　1.3 Scope of application

　　Where floods and droughts, typhoons, hail, snow, sandstorms and other meteorological disasters, volcanoes, earthquakes, geological disasters such as mountain collapses, landslides and mudslides, marine disasters such as storm surges and tsunamis, natural disasters such as forest and grassland fires and major biological disasters, and other public emergencies in China meet the starting conditions, this plan is applicable.

　　1.4 working principles

　　(1) People-oriented, to maximize the protection of people’s lives and property safety.

　　(2) unified leadership of the government, hierarchical management, compartmentalization, block-based.

　　(3) Departments should cooperate closely, cooperate with each other, and perform their duties.

　　(4) Rely on the masses and give full play to the role of grassroots mass autonomous organizations and public welfare social groups.

　　2 start-up conditions

　　In any of the following circumstances, start this plan.

　　2.1 Within the administrative area of a province (autonomous region or municipality), natural disasters such as floods and droughts, meteorological disasters such as typhoons, hail, snow and sandstorms, geological disasters such as mountain collapses, landslides and mudslides, marine disasters such as storm surges and tsunamis, forest and grassland fires and major biological disasters occur, and one of the following situations occurs during a disaster:

　　More than 30 people died due to the disaster;

　　More than 100,000 people were resettled and resettled due to the disaster;

　　More than 10,000 houses collapsed due to the disaster.

　　2.2 A destructive earthquake of magnitude 5 or above occurred, resulting in the death of more than 20 people or the emergency relocation of more than 100,000 people or the collapse and serious damage of more than 10,000 houses.

　　2.3 Accidents, disasters, public health incidents, social security incidents and other public emergencies have caused a large number of casualties and require emergency relocation or life assistance. This plan will be started as appropriate.

　　2.4 For special circumstances such as areas with particularly weak rescue capacity, the above standards may be lowered as appropriate.

　　2.5 Other matters decided by the State Council.

　　3 organization and command system and responsibilities and tasks

　　The National Disaster Reduction Committee (hereinafter referred to as the "National Disaster Reduction Committee") is the national comprehensive coordination body for natural disaster relief and emergency response, and is responsible for studying and formulating the principles, policies and plans of national disaster reduction work, coordinating major disaster reduction activities, guiding local disaster reduction work, promoting international exchanges and cooperation in disaster reduction, and organizing and coordinating national disaster relief work.

　　The Office of the Disaster Reduction Committee and the National Comprehensive Coordination Office for Disaster Relief are located in the Ministry of Civil Affairs. The member units of the Disaster Reduction Committee shall undertake corresponding tasks according to their respective division of responsibilities.

　　4 emergency preparedness

　　4.1 Fund preparation

　　The Ministry of Civil Affairs organizes and coordinates the Development and Reform Commission, the Ministry of Finance and other departments to arrange the central disaster relief fund budget according to the provisions of the national development plan and the Budget Law of the People’s Republic of China, and urges local governments to increase investment in disaster relief funds according to the principle of graded responsibility for disaster relief work, graded burden of disaster relief funds and locality-oriented.

　　4.1.1 According to the principle of graded responsibility for disaster relief work and graded burden of disaster relief funds, central and local governments at all levels should arrange disaster relief fund budgets.

　　4.1.2 According to the actual expenditure of the previous year, the central finance arranges the extra-large natural disaster relief subsidy funds to help solve the basic living difficulties of people in severely affected areas.

　　4.1.3 The central and local governments should gradually raise the subsidy standards for disaster relief funds according to factors such as financial growth, price changes and the actual living conditions of residents, and establish a natural growth mechanism for disaster relief funds.

　　4.1.4 When the funds in the disaster relief budget are insufficient, the reserve funds arranged by the central and local governments should be mainly used for the life assistance of the victims.

　　4.2 Material preparation

　　Integrate the planning of existing disaster relief materials and warehouses in various departments, and manage the disaster relief materials and warehouses in a hierarchical and classified manner.

　　4.2.1 According to the planning of disaster relief materials reserve, on the basis of perfecting ten central disaster relief materials reserves in Tianjin, Shenyang, Harbin, Hefei, Wuhan, Changsha, Zhengzhou, Nanning, Chengdu and Xi ‘an, the central disaster relief materials reserve will be further established and improved according to the needs. All provinces, autonomous regions, municipalities directly under the central government, disaster-prone areas and counties have established and improved material reserves and points. Reserves at all levels should reserve necessary relief materials.

　　4.2.2 Purchase relief tents, clothes and quilts, water purification equipment (medicines) and other relief materials at the beginning of each year.

　　4.2.3 Establish a list of manufacturers of relief materials, and sign an emergency purchase and sale agreement for relief materials when necessary.

　　4.2.4 When the disaster happens, the disaster relief reserve materials of neighboring provinces can be called.

　　4.2.5 Establish and improve the emergency allocation and transportation system of relief materials.

　　4.2.6 Establish and improve the emergency procurement and allocation system for relief materials.

　　4.3 Communication and information preparation

　　Communication operation departments should ensure the smooth flow of disaster information according to law. The natural disaster relief information network should be based on the public communication network, and a special communication network for disaster information should be set up reasonably to ensure the smooth flow of information.

　　4.3.1 Strengthen the construction of disaster information management system at the central level, guide local governments to build and manage disaster relief communication networks covering provincial, prefectural and county levels, and ensure that central and local governments at all levels have timely and accurate information on major natural disasters.

　　4.3.2 Based on the National Disaster Reduction Center, establish an inter-departmental disaster information sharing platform, provide information exchange services, and improve the information sharing mechanism.

　　4.3.3 Give full play to the role of small satellite constellations, meteorological satellites, ocean satellites, resource satellites and other earth monitoring systems for environmental and disaster monitoring and forecasting, and establish disaster monitoring, early warning, assessment and disaster emergency decision-making system based on remote sensing and geographic information system technology.

　　4.4 Preparation of disaster relief equipment

　　4.4.1 All relevant departments of the central government should be equipped with necessary equipment and equipment for disaster relief management.

　　4.4.2 The Ministry of Civil Affairs, the provincial civil affairs departments and the civil affairs bureaus of cities and counties with frequent disasters should be equipped with necessary equipment and equipment for disaster relief.

　　4.5 Preparation of human resources

　　4.5.1 Improve the construction of civil disaster management personnel and improve their ability to cope with natural disasters.

　　4.5.2 Establish and improve the team of experts. Organize experts in civil affairs, health, water conservancy, meteorology, earthquake, ocean, land and resources, etc., focusing on disaster consultation, on-site assessment in disaster areas and business consulting on disaster management.

　　4.5.3 Establish and improve the linkage mechanism with military, public security, armed police, fire fighting, health and other professional rescue teams.

　　4.5.4 Cultivate and develop non-governmental organizations and volunteers, and give full play to their roles.

　　4.6 Social mobilization preparation

　　4.6.1 Establish and improve the mobilization mechanism, operation mechanism, supervision and management mechanism of social donation, and standardize the social donation of sudden natural disasters.

　　4.6.2 Improve the emergency plan for disaster relief donations, and standardize the organization and launch of disaster relief donations, the receipt and distribution of funds and materials, and the publicity and commendation of the society.

　　4.6.3 On the basis of 21,000 social donation receiving stations and points, we will continue to establish social donation receiving stations and points in large and medium-sized cities and small cities with conditions, and improve the regular social donation receiving network.

　　4.6.4 Improve the social donation recognition system to create a good social atmosphere for social donation activities.

　　4.6.5 Improve the counterpart support mechanism for 8 provinces (cities) including Beijing, Tianjin, Shanghai, Jiangsu, Zhejiang, Fujian, Shandong and Guangdong and 4 cities including Shenzhen, Qingdao, Dalian and Ningbo to 10 provinces (regions) including Inner Mongolia, Jiangxi, Guangxi, Sichuan, Yunnan, Guizhou, Shaanxi, Gansu, Ningxia and Xinjiang.

　　4.7 Publicity, training and drills

　　4.7.1 Carry out community disaster reduction activities, use various media to publicize disaster knowledge, publicize disaster emergency laws and regulations and common sense of prevention, hedging, disaster avoidance, self-help, mutual rescue and insurance, and enhance people’s awareness of disaster prevention and reduction.

　　4.7.2 Organize training for provincial disaster management personnel at least twice a year. Organize at least one centralized training for disaster management personnel at the prefecture level every two years. Provincial or prefecture-level civil affairs departments organize business training for county-level and township civil affairs assistants at least once a year. Training for government leaders in charge, various professional emergency rescue teams, non-governmental organizations and volunteer organizations is carried out irregularly.

　　4.7.3 Organize 1-2 drills every year in disaster-prone areas according to the characteristics of disasters to test and improve emergency preparedness, command and response capabilities.

　　5 Early warning and information management

　　5.1 Disaster early warning and forecasting

　　5.1.1 According to the disaster early warning and forecasting information provided by the relevant departments, combined with the database of natural conditions, population and socio-economic background in the early warning area, make an analysis and evaluation, and make disaster early warning for the relevant areas and population that may be threatened by natural disasters in time.

　　5.1.2 According to the disaster warning, natural disasters may cause serious casualties and property losses, and a large number of people need emergency relocation or life assistance. The state and relevant provinces (autonomous regions and municipalities) should make emergency preparations or take emergency measures.

　　5.2 Disaster information sharing

　　The Office of the Disaster Reduction Committee and the National Comprehensive Coordination Office for Disaster Relief timely summarize all kinds of disaster early warning and forecasting information, and inform the member units and relevant places of the information.

　　5.3 Disaster information management

　　5.3.1 Contents of disaster information report: including the time, place and background of the disaster, losses caused by the disaster (including personnel affected, number of casualties, crops affected, houses collapsed and damaged, and direct economic losses caused), disaster relief measures taken and the needs of the disaster area.

　　5.3.2 Reporting Time of Disaster Information

　　(1) Preliminary report of the disaster. The civil affairs departments at the county level should know the disaster situation at the first time and report the preliminary situation to the civil affairs departments at the prefecture (city) level in a timely manner, no later than 2 hours after the disaster. Major disasters that cause death (including missing) of more than 10 people or other serious losses shall be reported to the provincial civil affairs department and the Ministry of Civil Affairs at the same time. The civil affairs departments at the prefecture (city) level shall, after receiving the county-level report, complete the work of reviewing and summarizing the disaster data within 2 hours and report to the provincial civil affairs departments. After receiving the report at the prefecture (city) level, the provincial civil affairs department shall complete the work of reviewing and summarizing the disaster data within 2 hours and report to the Ministry of Civil Affairs. The Ministry of Civil Affairs shall report to the State Council within 2 hours after receiving the report of serious and extraordinarily serious disasters.

　　(2) The disaster continues to be reported. Before the major natural disasters are stabilized, the civil affairs departments at the provincial, prefecture (city) and county levels shall implement the 24-hour zero reporting system. County-level civil affairs departments will report the disaster up to 24: 00 the day before 9: 00 every day to local (city) civil affairs departments, which will report to provincial civil affairs departments before 10: 00 every day, and provincial civil affairs departments will report to the Ministry of Civil Affairs before 12: 00 every day. Extraordinary disasters should be reported at any time as needed.

　　(3) Disaster report. The civil affairs department at the county level shall, after the disaster situation is stable, verify the disaster situation within 2 working days and report to the civil affairs department at the prefecture (city) level. The civil affairs departments at the prefecture (city) level shall, after receiving the county-level report, review and summarize the disaster data within 3 working days, and report the summary data of the whole prefecture (city) (including the disaster data of counties) to the provincial civil affairs departments. After receiving the report at the prefecture (city) level, the provincial civil affairs department shall review and summarize the disaster data within 5 working days, and report the summary data of the whole province (including the data of cities and counties) to the Ministry of Civil Affairs.

　　5.3.3 Verification of disaster situation

　　(1) The department will consult and approve. Civil affairs departments at all levels coordinate agriculture, water conservancy, land and resources, earthquake, meteorology, statistics and other departments to conduct comprehensive analysis and consultation, and verify the disaster situation.

　　(2) Civil affairs, earthquake and other relevant departments organize expert evaluation teams to conduct expert evaluation on the disaster situation through comprehensive investigation, sampling investigation, typical investigation and special investigation to verify the disaster situation.

　　6 emergency response

　　In accordance with the principle of "combining all sectors and giving priority to all sectors", local governments are given priority to disaster relief. After the disaster, the people’s governments at the township, county, prefecture and provincial levels and relevant departments should, according to the disaster situation, start the emergency plans of relevant levels and departments, do a good job in emergency resettlement and living arrangements for victims, do a good job in disaster relief, do a good job in disaster monitoring, disaster investigation, evaluation and reporting, and minimize the loss of people’s lives and property. According to the degree of harm of sudden natural disasters and other factors, the state sets four response levels.

　　6.1 Class I response

　　6.1.1 Disaster losses

　　(1) Within the administrative area of a province (autonomous region or municipality), particularly serious natural disasters such as floods and droughts, typhoons, hail, snow, sandstorms, mountain collapses, landslides, mudslides, storm surges, tsunamis, forest and grassland fires and biological disasters occur.

　　(2) Accidents, disasters, public health incidents, social security incidents and other public emergencies have caused a large number of casualties and require emergency relocation or life assistance. This plan will be started as appropriate.

　　(3) For special circumstances such as areas with particularly weak rescue capacity, the starting standard may be lowered as appropriate.

　　(4) Other matters decided by the State Council.

　　6.1.2 Startup procedure

　　After receiving the disaster report, the Disaster Reduction Committee immediately put forward a proposal to the State Council to start the first-level response, and the State Council decided to enter the first-level response.

　　6.1.3 Emergency response

　　The director of the Disaster Reduction Committee shall lead and organize disaster relief work in a unified way.

　　The Ministry of Civil Affairs shall report to the State Council and the director of the Disaster Reduction Committee within 2 hours after receiving the disaster information, and then report the relevant information in a timely manner. Within 24 hours after the disaster, the Ministry of Finance shall allocate the central emergency funds for disaster relief, and coordinate the railway, transportation, civil aviation and other departments to dispatch emergency relief materials; Organize national disaster relief donation activities, and uniformly receive, manage and distribute international disaster relief donations; Coordinate and implement the instructions of the CPC Central Committee and the State Council on disaster relief.

　　6.1.4 Termination of response

　　After the disaster situation and disaster relief work are stable, the director of the Disaster Reduction Committee decides to terminate the first-level response.

　　6. 2 Level Ⅱ response

　　6.2.1 Disaster losses

　　(1) within the administrative area of a province (autonomous region or municipality), major natural disasters such as floods and droughts, typhoons, hail, snow, sandstorms, mountain collapses, landslides, mudslides, storm surges, tsunamis, forest and grassland fires and biological disasters occur.

　　(2) Accidents, disasters, public health incidents, social security incidents and other public emergencies have caused a large number of casualties and require emergency relocation or life assistance. This plan will be started as appropriate.

　　(3) For special circumstances such as areas with particularly weak rescue capacity, the starting standard may be lowered as appropriate.

　　(4) Other matters decided by the State Council.

　　6.2.2 Startup procedure

　　The Secretary-General of the Disaster Reduction Committee (Deputy Minister of Civil Affairs) put forward a proposal to the Deputy Director of the Disaster Reduction Committee (Minister of Civil Affairs) at the first time after receiving the disaster report, and the Deputy Director of the Disaster Reduction Committee decided to enter the Level II response.

　　6.2.3 Response measures

　　The deputy director of the Disaster Reduction Committee shall organize and coordinate the disaster relief work.

　　The Ministry of Civil Affairs set up emergency headquarters for disaster relief, and implemented joint office, and formed disaster relief working groups such as emergency rescue (comprehensive) group, disaster information group, disaster relief donation group, publicity report group and logistics support group to organize and carry out disaster relief work in a unified way.

　　Within 24 hours after the disaster occurred, a joint working group on disaster relief was dispatched to the disaster area to express condolences to the victims, verify the disaster situation, understand the relief work, understand the relief capacity of the disaster-stricken government and the needs of the disaster-stricken areas, guide local governments to carry out disaster relief work, and urgently allocate relief funds and materials.

　　Timely grasp the disaster situation and compile the dynamic information of disaster relief work, and publish it on the website of the Ministry of Civil Affairs.

　　Announce the acceptance of disaster relief donations to the society, and organize cross-provincial (autonomous regions and municipalities) or national disaster relief donation activities.

　　With the approval of the State Council, an appeal for disaster relief assistance was issued to the international community.

　　Announce the recipient units and account numbers, set up a hotline for disaster relief donations, and take the initiative to accept disaster relief donations from all walks of life; Announce the disaster situation and the needs of the disaster area to the public every day; Timely allocation of donations, to adjust the national disaster relief donations; Regularly announce the receipt and use of disaster relief donations to the public.

　　6.2.4 Termination of response

　　After the disaster situation and relief work are stable, the deputy director of the Disaster Reduction Committee decides to terminate the level II response.

　　6.3 Class III response

　　6.3.1 Disaster losses

　　(1) Within the administrative area of a province (autonomous region or municipality), major natural disasters such as floods and droughts, typhoons, hail, snow, sandstorms, mountain collapses, landslides, mudslides, storm surges, tsunamis, forest and grassland fires and biological disasters occur.

　　(2) Accidents, disasters, public health incidents, social security incidents and other public emergencies have caused a large number of casualties and require emergency relocation or life assistance. This plan will be started as appropriate.

　　(3) For special circumstances such as "old, little, border and poor" areas with particularly weak rescue ability, the starting standard may be lowered as appropriate.

　　(4) Other matters decided by the State Council.

　　6.3.2 Startup procedure

　　After receiving the disaster report, the office of the Disaster Reduction Committee put forward a proposal to the Secretary-General of the Disaster Reduction Committee (Deputy Minister of Civil Affairs) to start the level III response, and the Secretary-General of the Disaster Reduction Committee decided to enter the level III response.

　　6.3.3 Response measures

　　The Secretary General of the Disaster Reduction Committee shall organize and coordinate the disaster relief work.

　　The Office of the Disaster Reduction Committee and the National Comprehensive Coordination Office for Disaster Relief timely contact with relevant member units to communicate disaster information; Organize meetings and chambers of commerce, analyze the situation in disaster areas, and study and implement disaster relief support measures for disaster areas; Organize relevant departments to listen to the reports of relevant provinces (autonomous regions and municipalities); Coordinate relevant departments to send a joint working group to the disaster area.

　　Within 24 hours after the disaster, the working group of the Ministry of Civil Affairs will be dispatched to the disaster area to express condolences to the victims, verify the disaster situation, understand the relief work, understand the relief capacity of the disaster-stricken government and the needs of the disaster-stricken areas, and guide the local authorities to carry out relief work.

　　When the disaster losses are large, within 48 hours after the disaster occurs, coordinate the relevant departments to form a national comprehensive coordination working group for disaster relief to go to the disaster area and timely allocate relief funds and materials.

　　Grasp the dynamic information of disaster situation and disaster relief work, and publish it on the website of the Ministry of Civil Affairs.

　　6.3.4 Termination of response

　　After the disaster situation and relief work are stable, the Secretary-General of the Disaster Reduction Committee decides to terminate the Level III response and report to the Deputy Director of the Disaster Reduction Committee.

　　6.4 Class IV response

　　6.4.1 Disaster losses

　　(1) Within the administrative area of a province (autonomous region or municipality), there are general natural disasters such as floods and droughts, typhoons, hail, snow, sandstorms, mountain collapses, landslides, mudslides, storm surges, tsunamis, forest and grassland fires and biological disasters.

　　(2) Accidents, disasters, public health incidents, social security incidents and other public emergencies have caused a large number of casualties and require emergency relocation or life assistance. This plan will be started as appropriate.

　　(3) For special circumstances such as "old, little, border and poor" areas with particularly weak rescue ability, the starting standard may be lowered as appropriate.

　　(4) Other matters decided by the State Council.

　　6.4.2 Startup procedure

　　The office of the Disaster Reduction Committee decided to enter the level IV response as soon as it received the disaster report.

　　6.4.3 Response measures

　　The director of the Office of the Disaster Reduction Committee and the National Comprehensive Coordination Office for Disaster Relief shall organize and coordinate the disaster relief work. The Office of the Disaster Reduction Committee and the National Comprehensive Coordination Office for Disaster Relief timely contact with relevant member units to communicate disaster information; To consult relevant departments to implement disaster relief support for disaster areas; Send a working group to the disaster area as appropriate.

　　Within 24 hours after the disaster, send a working group of the Ministry of Civil Affairs to the disaster area to express condolences to the victims, verify the disaster situation, understand the relief work, understand the relief capacity of the disaster-stricken government and the needs of the disaster-stricken areas, guide local relief work, and allocate relief funds and materials.

　　Grasp the dynamic information of the disaster situation and publish it on the website of the Ministry of Civil Affairs.

　　6.4.4 Termination of response

　　After the disaster situation and relief work are stable, the director of the Office of the Disaster Reduction Committee and the National Comprehensive Coordination Office for Disaster Relief decides to terminate the level IV response and report it to the Secretary General of the Disaster Reduction Committee.

　　6.5 information release

　　6.5.1 Information release shall adhere to the principle of seeking truth from facts, being timely and accurate. It is necessary to release brief information to the society at the first time, and do a good job in subsequent information release according to the development of the disaster.

　　6.5.2 The contents of information release mainly include: the basic situation of disaster, the dynamics and effects of disaster relief, the next arrangement and the problems to be explained.

　　7 Post-disaster relief and recovery and reconstruction

　　7.1 post-disaster relief

　　7.1.1 County-level civil affairs departments investigate the living difficulties of victims in winter (spring famine) every year, and establish a ledger of the population in need of government relief.

　　7.1.2 The Ministry of Civil Affairs, in conjunction with the provincial civil affairs departments, organized relevant experts to go to the disaster-stricken areas to assess the living difficulties of the victims and verify the situation.

　　7.1.3 Formulate the winter (spring shortage) relief work plan.

　　7.1.4 According to the request of the people’s governments of all provinces, autonomous regions and municipalities directly under the Central Government for funds from the State Council, combined with the situation of disaster assessment, the Ministry of Finance will allocate extra-large natural disaster relief subsidies to help solve the basic living difficulties of victims in winter and spring, such as eating and dressing.

　　7.1.5 The management system of Disaster Relief Card shall be fully implemented for disaster relief. For the victims who need government relief, the civil affairs departments at the county level will issue the "Disaster Relief Card" uniformly, and the victims will receive relief food and relief funds with the card.

　　7.1.6 Inform the society about the allocation progress of disaster relief funds in various places, and ensure that winter relief funds are distributed to households before the Spring Festival.

　　7.1.7 For the people who are short of food and have the ability to repay but have no money to buy food for the time being, open a warehouse to borrow food.

　　7.1.8 Solve the problem of winter clothes and quilts for victims through social donation, counterpart support and emergency procurement.

　　7.1.9 The development and reform, finance, agriculture and other departments shall implement the work-for-relief policy, and the disaster relief, and the grain department shall ensure the food supply.

　　7.2 Restoration and reconstruction

　　Post-disaster recovery and reconstruction work adheres to the disaster relief policy of "relying on the masses, relying on the collective, self-help in production, mutual assistance and mutual aid, supplemented by the necessary relief and support of the state". The county (city, district) shall be responsible for organizing the implementation of the reconstruction of the houses of the victims, taking the combination of self-construction, aid construction and assistance construction, with the self-construction of the affected households as the mainstay. Housing funds should be solved through government relief, social mutual assistance, neighborhood help workers to help materials, work as relief, self-lending, preferential policies and other ways. Housing planning and design should be based on local conditions, rational layout, scientific planning and full consideration of disaster factors.

　　7.2.1 Organize to verify the disaster situation. After the disaster is stable, the county-level civil affairs department immediately organizes the disaster to be approved and establishes a ledger of houses collapsed due to the disaster. The provincial civil affairs department shall report the disaster losses of collapsed houses and other disasters in the province to the Ministry of Civil Affairs within 10 days after the disaster is stabilized.

　　7.2.2 Carry out disaster assessment. After a major disaster, the Ministry of Civil Affairs, together with the provincial civil affairs departments, organized relevant experts to go to the disaster area to carry out disaster assessment and comprehensively verify the disaster situation.

　　7.2.3 Formulate the recovery and reconstruction work plan. According to the national disaster situation and local conditions, work plans for restoration and reconstruction, such as guidelines, objectives, policies, reconstruction progress, financial support, preferential policies and inspection and implementation, are formulated.

　　7.2.4 According to the request of the people’s governments of all provinces, autonomous regions and municipalities directly under the Central Government for funds from the State Council, combined with the situation of disaster assessment, the Ministry of Civil Affairs and the Ministry of Finance allocate relief subsidies for extraordinarily serious natural disasters to be used exclusively for the restoration and reconstruction of the houses of victims in various places.

　　7.2.5 Regularly inform the society about the progress of allocating disaster relief funds and the progress of recovery and reconstruction.

　　7.2.6 Send an inspection team to the disaster area to inspect and supervise the restoration and reconstruction work.

　　7.2.7 Negotiate with relevant departments to formulate preferential policies, simplify procedures, reduce taxes and fees, and stabilize prices.

　　7.2.8 The health department shall do a good job in post-disaster disease prevention and epidemic monitoring. Organize medical and health personnel to go deep into the disaster area, provide medical and health services, publicize health and disease prevention knowledge, guide the masses to do a good job in environmental sanitation, and implement supervision over drinking water and food hygiene to achieve no major epidemic after the disaster.

　　7.2.9 The departments of development and reform, education, finance, construction, transportation, water conservancy, agriculture, health, radio and television, as well as enterprises and financial institutions such as electric power and communication, shall make arrangements for disaster relief funds (materials), and organize the restoration and reconstruction of public welfare facilities such as schools and hospitals in disaster areas and water conservancy, electric power, transportation, communication, water supply and drainage, radio and television facilities.

　　8 supplementary provisions

　　8.1 Interpretation of Terminology

　　Natural disasters: refer to natural phenomena that endanger human survival or damage human living environment, including floods and droughts, meteorological disasters such as typhoons, hail, snow and sandstorms, volcanic and earthquake disasters, geological disasters such as mountain collapses, landslides and mudslides, marine disasters such as storm surges and tsunamis, and natural disasters such as forest and grassland fires and major biological disasters.

　　Disaster situation: refers to the losses caused by natural disasters, including casualties and property losses.

　　Disaster pre-warning: It refers to the analysis, evaluation and early warning of the loss of areas and population that may be affected by disasters according to the disaster pre-warning and forecast information of meteorological, hydrological, marine, earthquake and land departments, combined with the database of population, nature and socio-economic background.

　　Small Satellite Constellation for Environment and Disaster Monitoring and Forecasting: In order to meet the needs of China’s environment and disaster monitoring, in February 2003, the State Council officially approved the project of "Small Satellite Constellation for Environment and Disaster Monitoring and Forecasting". According to the national plan, the small satellite constellation system is planned to adopt a step-by-step implementation strategy: during the Tenth Five-Year Plan period, the "2+1" scheme is adopted, that is, two optical small satellites and one synthetic aperture radar small satellite are launched to initially realize the ability to monitor disasters and the environment; During the Eleventh Five-Year Plan period, the "4+4" plan was implemented, that is, a constellation consisting of four optical satellites and four synthetic aperture radar satellites was launched to realize the dynamic monitoring of disasters and environment in China and neighboring countries and regions.

　　In the expression of relevant quantities in this plan, "above" includes the number, and "below" does not include the number.

　　8.2 International communication and cooperation

　　In accordance with the relevant provisions of the national foreign affairs discipline, actively carry out international natural disaster relief exchanges, learn from the experience of natural disaster relief in developed countries, and further improve the prevention and disposal of natural disaster emergencies in China.

　　8.3 rewards and responsibilities

　　Advanced collectives and individuals who have made outstanding contributions in natural disaster relief work shall be jointly commended by the Ministry of Personnel and the Ministry of Civil Affairs; To ratify the martyrs in accordance with the relevant provisions for those who died heroically in natural disaster relief work; Those who neglect their duties in natural disaster relief work and cause losses shall be investigated for their responsibilities in accordance with relevant state laws and regulations, and those who constitute a crime shall be investigated for their criminal responsibilities according to law.

　　8.4 Plan Management and Update

　　This plan is managed by the Office of the Disaster Reduction Committee and the National Comprehensive Coordination Office for Disaster Relief. After the implementation of the plan, the Office of the Disaster Reduction Committee and the National Comprehensive Coordination Office for Disaster Relief shall timely convene relevant departments and experts to make an assessment, and make corresponding changes according to the situation and report to the State Council. All provinces, autonomous regions and municipalities directly under the central government shall formulate emergency plans for natural disaster relief in their own provinces (autonomous regions and municipalities) according to this plan.

　　8.5 Effective time of the plan

　　This plan shall take effect as of the date of issuance.

Recently, seven departments, including the Ministry of Commerce and the Ministry of Finance, jointly issued the Detailed Rules for the Implementation of Automobile Trade-in Subsidies, which clarified the subsidy policy for automobile trade-in funds.

■ Scope and standard of subsidies

During the period from the date of issuance of the Detailed Rules to December 31, 2024, individual consumers who scrap fuel passenger cars with national emission standards of Class III and below or new energy passenger cars registered before April 30, 2018, and buy new passenger cars that meet the energy-saving requirements can enjoy a one-time fixed subsidy.

For scrapping the above two types of old passenger cars and buying qualified new energy passenger cars, the subsidy is 10 thousand yuan.

For scrapping fuel passenger cars with national emission standards of Grade III and below and buying fuel passenger cars with a displacement of 2.0 liters and below, the subsidy is 7,000 yuan.

Passenger cars mentioned in these Rules refer to small and micro passenger cars registered in the public security traffic control department. Fuel passenger cars with emission standards up to National III refer to gasoline passenger cars registered before June 30, 2011, diesel passenger cars registered before June 30, 2013 and passenger cars with other fuel types.

■ Subsidy application process

Individual consumers who intend to apply for automobile trade-in subsidies should fill in the application materials by logging in to the website of the national automobile circulation information management system or the "automobile trade-in" applet before January 10, 2025. Materials include-

Personal identification information;

Original photos or scanned copies of the vehicle identification code of scrapped vehicles, the certificate of recycling scrapped vehicles and the certificate of cancellation of motor vehicles;

The vehicle identification code of the new car, the original photo or scanned copy of the Uniform Invoice for Motor Vehicle Sales and the Motor Vehicle Registration Certificate, etc.

Relevant materials shall be obtained from the date of issuance of the Rules to December 31, 2024. Among them, the Certificate of Scrap Motor Vehicle Recycling shall be issued by a qualified scrap motor vehicle recycling and dismantling enterprise.

■ Supervision and management requirements

Relevant local departments should do a good job in subsidizing the old-for-new vehicles according to their duties and strengthen supervision and management.

All localities shall not require that scrapped cars be sold to designated enterprises, and shall not set up a list of subsidies or enterprises with regional and technical product orientation.

All localities should set up a telephone hotline for car trade-in, respond to public demands in time, and accept social supervision. If illegal acts such as defrauding subsidy funds by improper means (including forging or altering related materials, colluding with others to provide false information, etc.) are found, relevant local departments will deal with them severely according to laws and regulations.

Detailed rules for the implementation of automobile trade-in subsidy

Chapter I Scope and Standards of Subsidies

Article 1 During the period from the date of issuance of these Detailed Rules to December 31, 2024, individual consumers will be given a one-time fixed subsidy for scrapping fuel passenger cars with national emission standards of Class III and below or new energy passenger cars registered before April 30, 2018 (including that day, the same below), and buying new energy passenger cars or fuel passenger cars with a displacement of 2.0 liters and below which are listed in the Catalogue of New Energy Vehicles with Vehicle Purchase Tax Exemption and Exemption by the Ministry of Industry and Information Technology. Among them, for scrapping the above two types of used cars and buying new energy passenger cars, the subsidy is 10,000 yuan; For scrapping fuel passenger cars with national emission standards of Grade III and below and buying fuel passenger cars with a displacement of 2.0 liters and below, the subsidy is 7,000 yuan.

Article 2 Passenger cars mentioned in these Detailed Rules refer to small and micro passenger cars registered in the traffic control department of public security. Fuel passenger cars with emission standards up to National III refer to gasoline passenger cars registered before June 30, 2011, diesel passenger cars registered before June 30, 2013 and passenger cars with other fuel types.

Chapter II Declaration, Examination and Issuance of Subsidies

Article 3 Individual consumers who intend to apply for subsidy funds for automobile trade-in should fill in their personal identity information, vehicle identification code of scrapped automobiles, original photos or scanned copies of Scrap Motor Vehicle Recycling Certificate and Motor Vehicle Cancellation Certificate before January 10, 2025. The vehicle identification code of the new car, the original photo or scanned copy of the Uniform Invoice for Motor Vehicle Sales and the Motor Vehicle Registration Certificate, etc., and submit the subsidy application to the place where the subsidy is accepted (that is, the place where the Uniform Invoice for Motor Vehicle Sales is issued).

The above Certificate of Recovery of Scrapped Motor Vehicles, Certificate of Cancellation of Motor Vehicles, Uniform Invoice for Motor Vehicle Sales and Motor Vehicle Registration Certificate shall be obtained from the date of issuance of these Detailed Rules to December 31, 2024. Among them, the Certificate of Scrap Motor Vehicle Recycling shall be issued by a qualified scrap motor vehicle recycling and dismantling enterprise.

Article 4 After receiving the application materials, the local competent commercial departments shall, in conjunction with the departments of finance, public security, industry and information technology, conduct audit according to their functions and responsibilities, and feed back the audit results through the vehicle trade-in platform. The Ministry of Commerce, the Ministry of Public Security, the Ministry of Industry and Information Technology and other departments provide information verification and comparison services such as the recovery and cancellation of scrapped motor vehicles, the registration of new vehicles, and new energy vehicle models, and support local governments to carry out audit work efficiently.

If the information submitted by the applicant is true and complete and meets the requirements of these rules, it shall be examined and approved. If the information submitted by the applicant is incomplete or unclear and unrecognizable, the receiving place will inform the applicant of the information correction requirements, and the applicant will correct the relevant information through the original channels before the application deadline specified in these Rules as required.

Article 5 The local competent commercial departments shall timely collect the information of applicants who meet the subsidy conditions, determine the subsidy amount, and apply for funds to the financial department. Local financial departments shall allocate subsidy funds to the bank account provided by the applicant according to the financial arrangement proposal put forward by the competent commercial department and approved by the local supervision bureau of the Ministry of Finance.

Chapter III Management of Subsidy Funds

Article 6 The subsidy funds for automobile trade-in shall be shared by the central finance and local finance in the overall ratio of 6: 4, and the specific sharing ratio shall be determined by regions. Among them, the eastern provinces are shared at a ratio of 5: 5, the central provinces at a ratio of 6: 4, and the western provinces at a ratio of 7: 3. Part of the local burden, led by the provincial finance department is responsible for the implementation in place.

Article 7 According to the number of fuel passenger cars with national emission standards of Grade III and below at the end of 2023, the Ministry of Finance will pre-allocate 70% subsidy funds to the provinces to support local start-up related work. During the implementation of the policy, according to the aforementioned bicycle subsidy standards, the central and local governments will subsidize eligible scrapped and updated vehicles according to the established sharing ratio, and all localities will settle accounts with consumers according to the facts.

Article 8 After the policy implementation period ends, the central and local governments will conduct liquidation again according to the principle of "more refunds and less subsidies". The provincial commerce departments and financial departments shall submit the distribution of subsidy funds to the Ministry of Commerce and the Ministry of Finance before February 10, 2025, and the Ministry of Commerce shall conduct a summary review of the distribution of subsidy funds reported by all localities, and put forward the proposal of subsidizing capital settlement by all provinces to the Ministry of Finance. The Ministry of Finance issues the budget according to the suggestions made by the Ministry of Commerce.

Chapter IV Supervision and Administration

Article 9 The Ministry of Commerce and the Ministry of Finance, together with the Ministry of Public Security, the Ministry of Industry and Information Technology, the State Administration of Taxation and other departments, shall, according to their respective functions and duties, guide the relevant local departments to supervise and manage the subsidy for automobile trade-in.

Article 10 Local competent commercial departments are responsible for supervising the audit of subsidy funds, and local financial departments are responsible for supervising the disbursement of subsidy funds. The Ministry of Finance timely organizes local supervision bureaus of the Ministry of Finance to check the declaration and use of subsidy funds, and local public security, industry, information technology, taxation and other departments do a good job in cancellation registration of old cars, registration of new cars, unified invoice management of motor vehicle sales, information statistics and reporting and other related work according to their duties, so as to ensure the safety and timely disbursement of funds and implement subsidy policies.

All localities shall not require that scrapped cars be sold to designated enterprises, and shall not set up a list of subsidies or enterprises with regional and technical product orientation.

Article 11 All localities shall set up telephone hotlines for exchanging old cars for new ones to respond to public demands in a timely manner and accept social supervision. If illegal acts such as defrauding subsidy funds by improper means (including forging or altering related materials, colluding with others to provide false information, etc.) are found, relevant local departments will deal with them severely according to laws and regulations.

Article 12 The relevant departments shall deal with those who buy, sell, forge or alter the Recovery Certificate of Scrap Motor Vehicles, assemble vehicles and drive the recovered scrapped vehicles on the road or flow to the society according to the State Council Decree No.715 (Measures for the Administration of Scrap Motor Vehicles Recovery).

Thirteenth of the units and individuals who misappropriate or defraud subsidy funds, the relevant departments in accordance with the State Council DecreeNo. 427th ("Regulations on penalties and sanctions for financial violations") and other relevant laws and regulations.

Chapter V Supplementary Provisions

Article 14 These Rules shall be implemented as of the date of promulgation. The provincial commerce departments and financial departments may formulate specific implementation rules for automobile trade-in according to these rules and the actual situation in the region.

Article 15 These Detailed Rules shall be interpreted by the Ministry of Commerce and the Ministry of Finance jointly with relevant departments.

Original title: "Clear! The maximum subsidy is10,000 yuan! 》

Read the original text

　　With the development of Internet and self-media, the spread of rumors is accelerating. In the process of preventing and controlling the epidemic in COVID-19, various rumors emerged one after another, which had a great impact on social order.

　　Recently, wenjuan.com, the Social Investigation Center of China Youth Newspaper, conducted a survey on 2003 respondents, showing that 66.2% of the respondents admitted that they had been recruited by rumors. 73.5% of the respondents believe that rumors will disrupt social order. 69.0% of the respondents suggested establishing a rumor system to update the rumor information in time.

　　Among the respondents, 4.2% were born after 00, 28.9% after 90, 46.9% after 80, 15.3% after 70 and 4.1% after 60. Men account for 44.1% and women account for 55.9%.

　　66.2% of respondents admitted that they had been recruited by rumors.

　　Liu Wen (pseudonym), 27, works in Tianjin. During this time, she saw many so-called ways to prevent COVID-19, such as gargling with salt water, drinking alcohol and smoking vinegar, and many of them were later identified as rumors. "Some rumors can be judged according to common sense, while others need more information to distinguish them."

　　Liu Wen said that with the development and changes of the epidemic, she recently noticed some rumors about the epidemic cases, "for example, where there are clustered cases, or where there are cases in the area where she lives." However, I usually take the official information as the standard. "

　　In the survey, 66.2% of the respondents admitted that they had been recruited by rumors. 14.0% of the respondents feel that they have a strong ability to identify rumors, 63.2% feel strong, 22.1% feel not strong, and 0.8% of the respondents frankly have no.

　　Yang Binyan, an associate researcher at the Institute of Journalism and Communication of China Academy of Social Sciences, said that at present, people’s demand for information has increased dramatically, and they will constantly check and collect relevant information. Because of the worries and fears about the epidemic, people are more likely to believe rumors. In addition, in the era of mass communication, sudden emergencies have greatly aroused the information exchange and communication behavior of ordinary people and various subjects. "The amount of information is huge, and the subjects of voice are diverse, so people often feel that the information is difficult to distinguish between true and false".

　　69.0% of the respondents suggested establishing a rumor system to update the rumor information in time.

　　"Rumors like a ‘ Information virus ’ People who lack the ability to distinguish may be recruited. Rumors may also have a diffusion effect and must be blocked in time. " Tian Rui, a post-95 girl who lives in Beijing, said.

　　Regarding the possible impact of rumors, in the survey, 73.5% of the respondents thought it would disrupt social order, 68.4% thought it would spread negative emotions and 63.7% thought it would aggravate social panic.

　　"Although said ‘ Spread rumors, open your mouth and break your leg ’ However, if the rumor information is not spread in time, it will only increase the harm of rumors. " Tian Rui feels that it is very important to dispel rumors and block the spread of rumors in time.

　　To reduce the harm of rumors, 69.0% of the respondents suggested to establish a rumor system and update the rumor information in time, 66.8% suggested to improve the public’s media literacy and ability to identify rumors, 65.1% suggested to release authoritative news in time to let the truth run through rumors, and 54.5% suggested to increase the punishment for rumors and increase the illegal cost.

　　"The public opinion survey laboratory of China Academy of Social Sciences conducted a survey during the epidemic and came to the conclusion, ‘ The traditional mainstream media is the ballast stone of information dissemination and public opinion during the epidemic ’ 。” Yang Binyan believes that in the face of sudden public health incidents, it is the top priority of the media to conduct public communication quickly, timely, accurately, truly and scientifically, and it is the first responsibility that the media needs to bear in an emergency. The traditional mainstream media is duty-bound to undertake such tasks and missions. Under the epidemic situation, the public’s demand for news information has greatly increased, which requires orderly organization and coordination and continuous professional content production, and the advantages of traditional mainstream media are outstanding.

　　How do ordinary people deal with rumors? Yang Binyan believes that the ability to identify rumors can be improved from the following aspects: first, we should pay attention to the sources of information and obtain information from authoritative scientific information sources, such as the authoritative release of central media and central and local governments; Second, under the theme of "fighting pneumonia", some platforms have a column dedicated to "dispelling rumors", which can be used for more reference; Thirdly, it is necessary to see clearly what news is released by news media and what are the opinions and comments of netizens, including experts, celebrities, big V, online celebrity and so on, and to distinguish between "news" and "opinions".

　　Zhongqingbao Zhongqingwang reporter Sun Shan Source: China Youth Daily

　　With the continuous development of intelligent technology and the continuous expansion of its influence, media information dissemination, film and television industry upgrading and international cultural exchanges are all facing new development space and opportunities.How to recognize the current coordinate system and locate the future development strategy?The demand for ideological collision and practical communication is increasingly urgent.

　　The 2021 China International Intelligent Communication Forum, which just ended in Wuxi, looks forward to the future development of intelligent communication with its inspiring topic and gold content.

2021 China International Intelligent Communication Forum Opening Ceremony and Main Forum Site

　　Recently, jointly sponsored by the Central Radio and Television General Station and the People’s Government of Jiangsu Province2021 China International Intelligent Communication Forum ended in Wuxi.Vice Minister Publicity Department of the Communist Party of China, Director and Editor-in-Chief of the Central Radio and Television General Station, Shen Haixiong, Deputy Secretary of jiangsu provincial party committee and Governor Wu Zhenglong attended the opening ceremony of the forum and delivered speeches. Zhang Aijun, member of the Standing Committee of jiangsu provincial party committee and Minister of Propaganda Department, Peng Jianming, member of the editorial meeting of the Central Radio and Television General Station and general manager of the general manager’s office, and Chen Jiangang, secretary general of Jiangsu Provincial People’s Government, attended the meeting.

　　Around "New age zhi spread"Theme, this forum brings together experts and scholars in the field of intelligent communication at home and abroad and leading figures from all walks of life. Through an opening ceremony, a main forum and three sub-forums, a large number of exclusive opinions and innovative wisdom are stirred up.

　　Look to the future

　　All-media and videoization outline a new development prospect

　　In the era of Internet of Everything, it is particularly critical for intelligent technology to open up a new communication scene and realize the leap of communication mode. At this forum, many experts, scholars and business representatives looked forward to the future communication prospect.

　　Song Jianwu, a professor at the School of Journalism of Renmin University of China and a member of the Publicity Department of the Communist Party of China Media Integration Expert Group, is "‘ Remodeling and Construction ’ The development of cultural industry in the era of intelligent mediaSpeech at the sub-forum on "Intellectual Industry" with the theme of "Intellectual Industry".

　　He pointed out that the all-media communication system is a system built on the basis of modern information technology with the Internet as the core. Holography means the application of the latest technology; All employees and all effects are the characteristics of the future media industry and the new characteristics of the future social interaction or communication relationship based on the Internet.

　　Professor, School of Journalism, Renmin University of China

　　Song Jianwu, member of Publicity Department of the Communist Party of China Media Integration Expert Group

　　Deliver a keynote speech

　　Song Jianwu also put forward his own judgment on the future media form: "In the future, there will be an all-media communication system based on community media integration, with regional media integration platform as the skeleton and national media platform as the leading factor. This system will inevitably lead to the situation that the media at all levels will get through vertically and the county-level media center will get through the localized resources horizontally."

　　Song Jianwu also said that the future media industry may play a greater role in the operation of urban brain, because urban brain will be the data collection and operation center of future society. "We also see that the leading media groups have entered this field.The media should be the hub of society by nature, especially the platform media as the ruling tool of the party and the government, which must stand in the center of the stage.Therefore, we believe that in the future, the media industry will be more useful in the operation of the new center of society (urban brain). "

　　At the same time, many guests expressed their full expectations for the media to be further "videoized". Rui Chen, Chairman and CEO of Billie Billie, said in his keynote speech at the main forum that all future creative forms will be embedded in video expression. "Video is not only the most natural medium, but also the most friendly medium for the audience.In the next three years or five years, the number of video users in China will reach 1.2 billion. On that day, our content industry has also changed."

　　Rui Chen, Chairman and CEO.

　　Deliver a keynote speech

　　Zhang Zhian, a professor at the School of Communication and Design of Sun Yat-sen University who attended the sub-forum on "Smart Industry", continued to be optimistic about the development prospects of short videos in the 5G era. He made three predictions about this: "The short video platform is expected to become the social infrastructure like the link platform and consumption platform like WeChat and Taobao.; Short video platform will make link live broadcast and e-commerce become common application scenarios, and different application scenarios need to be further developed; The short video platform makes video socialization possible, and the social function will surpass the entertainment function to facilitate people’s convenient communication. In addition, Zhang Zhian stressed that the development of short video should improve the safety factor in data and content.

　　Value guidance

　　Carrying forward mainstream values and practicing social responsibility has become a consensus.

　　Using data to empower the industry and strengthen the application of algorithms to reach users more accurately has become the development direction of the intelligent media era. However, "algorithm" is not a simple technical tool. With its wide application and deepening influence, many related issues have risen to the value level. Some of the guests expressed their views on this from their own perspectives.

　　In the topic "‘ The era of intelligent media, integration and innovation ’ At the "Smart Technology" sub-forum of "New Technology Empowers the Integration and Development of Smart Media", Mei Jianping, executive deputy director of the State Key Laboratory of Ultra HD Audio Production and Broadcasting of the Technical Bureau of the Central Radio and Television General Station, said,The "main station algorithm" that the main station is trying to build will become a powerful engine to help the deep integration and development of media.

　　"No matter what kind of recommendation logic, the most advanced algorithm technology will always be the basic support to lead the future information distribution. At the same time, we will transform the orientation of mainstream values such as our guiding power, communication power and influence into calculable factors and integrate them into the algorithm." Mei Jianping said.

　　Central Radio and Television General Station Technology Bureau

　　State key laboratory of ultra-high definition audio production and broadcast presentation

　　Mei Jianping, executive deputy director, delivered a keynote speech

　　While the commercial internet platform finds the breakthrough point of algorithm technology innovation in the tide of intelligent media, it should be more alert to possible false information, privacy security and other issues.

　　To this end, Cao Guowei, chairman and CEO of Sina and chairman of Weibo, said,In the era of intelligent communication, we should always be afraid of the growing influence of the platform, strike a balance between the commercial attributes and social attributes of the platform, actively explore ways to strengthen platform governance and assume social responsibilities.

　　Chairman and CEO of Sina

　　Cao Guowei, Chairman of Weibo delivered a keynote speech.

　　In Cao Guowei’s view, Weibo covers hundreds of millions of users and has a strong platform influence and communication power. Therefore, Weibo regards promoting the main theme and transmitting positive social energy as an important part of its platform to practice social responsibility.

　　Cao Guowei said: "Weibo has recognized the new problems brought by social media platforms from a very early age, and put platform governance and social responsibility at the core of enterprise development." The platform should raise risk awareness, strengthen technical means, and comprehensively protect data security and user privacy. Cao Guowei said that this is an important part of the platform’s practice of social responsibility.

　　In the face of the flood of false information, Cao Guowei suggested strengthening the main responsibility of the platform, creating a clear Weibo space, actively expanding the mainstream voice, and doing a good job in dispelling false information.

　　As an Internet platform with a large audience and traffic scale, bilibili is also actively practicing the integration and guidance of mainstream values, which has a subtle influence on the vast number of young people. In his speech, Rui Chen emphasized the positive role that Internet websites should play in promoting the main theme and positive energy.

　　In recent years, bilibili has taken the initiative to strengthen cooperation with mainstream media. In terms of channel cooperation, CCTV News stayed in bilibili in 2019. At present, the number of fans exceeds 6 million, making it one of the most popular mainstream media accounts in bilibili. In terms of content cooperation, in 2020, bilibili and CCTV cooperated to produce a large-scale panoramic live broadcast program "Wuhan Recovery", and invited a group of bilibili UP owners to conduct aerial live broadcast, leading the audience to witness the long-lost "fireworks" in Wuhan, which also fully activated the potential of folk UGC and deeply demonstrated the two-way interaction in the Internet age.

　　Huang Chuxin, deputy director and secretary general of the New Media Research Center of China Academy of Social Sciences, said in the round-table dialogue of the sub-forum:How to balance content and technology, on the one hand, tests the information recipients, on the other hand, it also tests the media practitioners.From the perspective of government and society, it is necessary to standardize and refine laws, regulations and system construction.

　　Industrial practice

　　Technology Empowers Full Link Upgrade of Film and Television Industry

　　From the single-point achievement of intellectual media that made people shine at first, to the realization of covering the overall situation of communication system and even profoundly affecting industrial development, the application of intellectual media has surpassed the technical level and empowered thousands of industries.

　　Wuxi, the venue of this forum, has achieved fruitful results in information technology, Internet of Things and digital film industry in recent years.It has the only national digital film industrial park in China, and has initially formed a cultural industry development pattern represented by film and television media, cultural tourism and digital creativity.

　　The development of Wuxi is a typical epitome of China’s film and television and cultural industries. With the increasing penetration of emerging technologies into the film and television industry, the connection between film and television production and viewing experience will be further upgraded to help."Movie Power" is moving towards "Movie Power".

　　wuxi national digital film industry park

　　At the forefront of the industry, Zhang Wenlin, president of Huawei’s strategy department, delivered a keynote speech at the main forum focusing on how digital technology can promote the upgrading of the film and television industry. Zhang Wenlin believes that "all kinds of technological breakthroughs, business innovation and business model exploration will eventually lead to chemical reactions in the industry and stimulate the cluster effect, which needs to be implemented."

　　Zhang Wenlin, President of Huawei’s Strategy Department

　　Deliver a keynote speech

　　Zhang Wenlin put forward his own views on several hot applications of smart media:Ultra HD is accelerating, consolidating the 4K industry and accelerating the move to 8K; The improvement of AI production efficiency will run through the whole process of video production, and digital people are also coming out; For the penetration and application of 5G, Zhang Wenlin believes that 5G access not only brings cost savings at the shooting end, but also brings the expansion of live scenes.

　　Huang Qunfei, executive deputy general manager of Huaxia Film Distribution Co., Ltd. also mentioned the upgrading and transformation of the whole chain of the film industry by the exploration of smart media technology. "It is precisely because of the Internet that TV programs, especially cultural performances, concerts and ball games, can enter the cinema, enriching the content of the cinema; The application of holographic immersion fusion enriches the form of film and television products; Big data analysis will significantly enhance the ability of film distribution, and can customize production and precise push, so that film distribution can be personalized and differentiated. " Huang Qunfei said.

　　Huaxia Film Distribution Co.,Ltd

　　Executive Deputy General Manager Huang Qunfei delivered a keynote speech.

　　For the film industry in the era of intelligent communication, Huang Qunfei proposed three directions for future exploration:First, focusing on virtual production, promoting the integration of technology and film and television.By linking the scientific community and the film industry to build an exchange and cooperation platform, lead the production of China blockbusters;The second is to provide on-demand services for film and television production based on cloud computing technology., collecting data for video editing, image design, animation production and other services;The third is to develop immersive cinemas.Combining high-resolution stereo projection technology, three-dimensional computer graphics technology and audio-visual technology, a completely immersive virtual environment is created, and an audio-visual feast is performed by immersing in the cinema.

　　In addition, this forum also held "Intellectual culture, mutual learning of civilizations and cultural communication"Sub-forum, to discuss how to use intelligent means to stimulate cultural innovation, promote cultural exchanges between different countries, and constantly expand the" circle of friends "of international communication. The foreign guests at the meeting held in-depth discussions on the commonness of Chinese and foreign life and culture, cross-cultural communication and communication based on social media.

　　Conclusion:

　　China International Intelligent Communication Forum 2021 is a brand activity of cross-border integration in the field of national intelligent communication. By building an international communication platform,Discussion on technology application, industrial integration, cultural exchange, social responsibility and humanistic care in the era of intelligent communication.Frontier issues will help to further build consensus and jointly promote the high-quality development of the global intelligent communication industry.

　　The infinite future of intelligent communication comes from the continuous deepening of thinking and the large-scale development of innovative practice. China International Intelligent Communication Forum 2021 provides a channel for practitioners to ask about the future, and sincerely expects that the forum will contribute more and more exciting content next year.

    Reporter Liu Huiyu Wu Danlu

    In another year’s earnings season, there are many highlights in the "transcripts" of Shanghai pharmaceutical companies this year. Before that, Fuhong Hanlin and Hutchison turned losses into profits, and after that, the losses of Junshi Bio narrowed, and the capital flow of pharmaceutical companies improved greatly.

    Behind the gratifying performance, the increase in profits of pharmaceutical companies has its commonality. Looking closely at the financial report, we can find that many enterprises accelerated the process of going to sea in 2023, not only won the drug certification in Europe and America, but also accelerated the marketing layout in emerging markets such as Southeast Asia.

    This is also not just the choice of Shanghai pharmaceutical companies. PricewaterhouseCoopers 2015— The report Review and Prospect of China Enterprises’ Investment in Medical Industry in Southeast Asia in 2023 shows that there were 13 direct investment events of China enterprises in the medical market in Southeast Asia last year, double the previous year. After a round of "certification fever in Europe and America", the domestic biomedical industry is putting on a new version of "Going to South Asia", and gradually expanding the brand influence of China pharmaceutical companies in emerging countries by authorizing them to go to sea and building their own channels, so as to truly realize the transformation from "OEM" to "multinational pharmaceutical companies".

    "Lower Nanyang" aims at considerable potential demand

    Since last year, many domestic head pharmaceutical companies have stormed the European and American drug certification, and even the phenomenon of PD-1 innovative drugs landing in the European and American markets has appeared. The main reason is that the domestic innovative drug track is too crowded and the development space is limited. Pharmaceutical companies can quickly realize the commercialization of their products by "going out to sea".

    With the passage of time, after completing the drug certification in Europe and America, domestic pharmaceutical companies gradually began to deploy a number of emerging markets around the world, and Southeast Asia is one of them.

    In this wave, many Shanghai pharmaceutical companies are taking action. Just in early March this year, Fuhong Hanlin announced that Hanquyou was approved for listing in Thailand and the Philippines. This product was the first Sino-European double-batch monoclonal antibody drug independently developed by China, and then it was successfully approved for listing in 40 countries and regions such as Singapore, Cambodia, Argentina and Saudi Arabia.

    In addition, Shanghai’s largest pharmaceutical company, Shanghai Pharmaceutical Group, also has many layouts in Southeast Asia. On March 29th, Shanghai Pharmaceutical Co., Ltd. stated in its 2023 annual report that at present, Shanghai Pharmaceutical Co., Ltd. has completed the listing of its own products, completed the introduction of related product lines and achieved sales revenue; Shanghai Pharmaceutical Singapore Company completed the introduction of two products to achieve stable operation; In the Philippine market, access to medicines has also made a breakthrough, and some products are planned to be listed in the near future.

    Why is the Southeast Asian market so popular? China enterprises have advantages in geography and culture, but more importantly, the potential demand in the Southeast Asian market is considerable.

    Southeast Asia has a dense population and a rapid economic growth, and there are still many unmet medical needs in the regional market. Although the total volume of the pharmaceutical market in Southeast Asia is far less than that in Europe and America, the data shows that from 2022 to — In 2026, the average five-year compound growth rate of the pharmaceutical market in emerging market countries is 5%— 8%, the five-year compound growth rate of developed market countries is only 2%— 5%。 "If we turn a blind eye to it because its current market is small, we will lose this market because of its high growth in the next three or five years." Li Ning, vice chairman of Junshi Bio, said.

    In fierce competition, opportunities are still innovative.

    Shanghai pharmaceutical companies "go to Southeast Asia" to find opportunities, but they actually face many challenges.

    There is still a big gap between the comprehensive strength of biomedical enterprises in China and the international first-class level. Even in the Southeast Asian market dominated by developing countries, it is not easy for China pharmaceutical companies to gain market share. According to the analysis of PricewaterhouseCoopers, the United States and Japan have always been the main participants in medical investment in the Southeast Asian market. In the field of generic drugs, the price advantages of Indian and Pakistani products are also very obvious. These countries are more influential in the Southeast Asian market than China.

    In order to gain market share from fierce competition, the opportunities of domestic pharmaceutical companies are still innovative. By improving technical strength and manufacturing capacity, domestic pharmaceutical companies have more advantages in "first imitation drugs" and can get rid of the homogenization competition of generic drugs to a certain extent. Yan Jun, general manager of Shanghai Pharmaceutical International Business Department, said that in many emerging markets, the competition for "the first imitation drug" is not so fierce. When the patent protection period of the original drug expires, the market will need some time to precipitate before it can produce imitation products, which gives domestic pharmaceutical companies a chance. "With the gradual expansion of investment in the biomedical industry and the improvement of technical strength, it is now possible to achieve a faster market response." Yan Jun introduced that many domestic pharmaceutical companies are now doing "first imitation drugs" in developed markets, and then quickly promoted to Southeast Asia, the Middle East, North Africa and other markets to better achieve market entry.

    In addition to high-end generic drugs, more and more domestic pharmaceutical companies are beginning to consider expanding the innovative drug market in Southeast Asia. For example, Junshi Bio plans to export its trepril monoclonal antibody exported to the United States and a number of clinical candidate products to Southeast Asia. "The innovation ability of domestic pharmaceutical companies is stronger than that of Indian or Southeast Asian companies, which is our advantage." Li Ning said that patented products such as bio-similar drugs or innovative drugs have greater market space in Southeast Asia. At the same time, from the commercial point of view, the marginal profit of innovative drugs is also higher and the investment effect is better. This is why many domestic pharmaceutical companies choose to go to Europe and the United States to complete high-standard registration first, and then go public in Southeast Asia and other regions.

    Upstream of the downstream value chain of the industrial chain

    The smell of wine is afraid of the depth of the alley. How to make China’s good drugs really make an impact?

    At present, there are two mainstream modes of going to sea, borrowing a boat and building a boat. "Ship" is the marketing network. In layman’s terms, the former authorizes other companies to conduct commercial marketing overseas, while the latter relies on its own marketing network to conduct overseas direct marketing.

    Junshi Pharmaceutical is trying both strategies. In Singapore, due to the similar cultural environment and promotion environment, Junshi Bio plans to carry out independent commercial operation and use the brand registered in the United States for direct sales. In nine other countries in Southeast Asia, cooperative sales are chosen. In March last year, Junshi Bio and Kanglian Dashengji held a signing ceremony in Singapore. The two sides announced that they will set up a joint venture company to jointly develop and commercialize PD-1 trepril monoclonal antibody in nine countries in Southeast Asia.

    Borrowing a boat to go to sea is also the way that most China pharmaceutical companies will choose to go to sea. Compared with consumer goods, drug export has its particularity, and non-uniform standards are the core difficulty, which is more obvious in the fragmented Southeast Asian market.

    In more than ten years’ practice of borrowing ships from Shanghai Pharmaceutical Group, Yan Jun realized that if it is only a simple production enterprise, it is impossible to directly perceive the market and it is difficult to establish brand value. Even if high-quality products are developed, only the initial commercial rights can be obtained.

    In 2022, Shanghai Pharmaceutical Thailand Co., Ltd. and Shanghai Pharmaceutical Singapore Joint Venture Company were formally established, and in 2023, Shanghai Pharmaceutical United Arab Emirates Company was established. These three overseas companies will unite with the local entity companies with the original layout in Southeast Asia and Africa, and rely on the Shanghai pharmaceutical product pipeline to lay out the local marketing network and expand the company’s overseas business.

    "Now, we hope to go downstream of the industrial chain and upstream of the value chain." Yan Jun said that Shanghai Pharmaceutical Group is actively exploring clinical trials and registration in overseas markets, and hopes to become the chain owner of the biomedical industry and bring more and better China pharmaceutical products to a wider market. In the next three years, it is estimated that more than 50 products from other China pharmaceutical companies will be listed in the Southeast Asian market through drug distribution channels.

With the exposure of various drawbacks of traditional media, more and more elite media people began to look for a new way out. Since the media is more free and open, it is highly sought after by media people, and its almost unlimited profit also makes media people flock to it overnight. 2016 can be said to be a budding period and a turbulent period for media marketing. To some extent, a new era of media marketing has arrived.

Headlines are a global news information platform with top-notch big data recommendation algorithms, which carefully recommend high-quality headline news content for users. Depending on its own big data precision technology, Time Headlines can analyze the basic social attributes of users such as city, age and gender, identify the interests and preferences of each information audience at the current moment, truly realize the personalized content push of thousands of people, and provide users with interesting content at all times.

The elegant interface design, exquisite article typesetting and concise style of the headlines at all times bring users a fresh feeling, so that users can always track down the content they are interested in in in the vast sea of information bombing. Headlines at all times, whether on PC or mobile, have a comfortable and natural reading experience and are committed to providing better services to users. With a huge number of users, we always know the life needs of users, and the headlines are fully open from the media at all times. Mature technology makes headlines become the favor of readers and writers, and become a better choice for media platforms at present.

Headlines at all times invite individuals, media, enterprises, institutions and governments to join us from the media. Personal: For individuals, it provides content management and interactive platform based on text and picture creation, finds its own users and builds its own brand. Media: Open the content publishing platform for newspapers, magazines, radio and television stations, radio stations, the Internet and other media, and share hundreds of millions of mobile users. Enterprises: Apply to enterprises, institutions and other organizations providing content or services to share massive traffic resources and expand their brand influence. Government: open government affairs, facing the party and government organs at all levels in all provinces and cities of the country, and a government platform for expanding the openness of government information. Let’s share our ideas with the world and grow together with the headlines.

　　Our reporter Xu Yuzhe

　　After Midnight Food Store, a remake of Japanese TV series in the first half of this year, suffered from waterloo, the club "Domestic TV series remake of Japanese and Korean TV series will be spit out" has added a new member. Seven Me, a remake of the popular Korean drama Kill me Heal me in 2015, is being broadcast on Tencent video. Although the performance of starring Zray is remarkable, the score of the drama on Douban is only 4.7, which is close to 10,000 people’s scores. More than 30% of the audience scored a low score, and many viewers spit out that "the original version cures my disease, and this version will kill me."

　　Acting can’t save the "Chinese style" remake

　　Seven Ones tells the love story of Yizhen Shen III (Zray), a chaebol with seven personalities, and his secret female doctor Bai Xinxin. When the original version of the play "Kill Me and Heal Me" was broadcast in South Korea, it set off a nationwide drama chase craze, and the audience in China also bought it. The score of the play in Douban was as high as 8.8.

　　However, the original and the remake show a word-of-mouth gap between heaven and earth, and some viewers mercilessly call Seven Ones a "Chinese version" remake, that is, a copy of the original without innovation — — Everything from the scene design to the characters’ lines and performances is exactly the same as the original. Yizhen Shen, played by Zray in the play, has six other personalities besides the main personality. In all fairness, Zray’s performance is very hard, so there is such audience feedback: if it weren’t for Zray’s acting skills, there would be almost no other reason to watch the play.

　　The most prominent embarrassment of Seven Ones is the sound. The remake team almost completely translated the lines of Korean dramas, and made Zray, who speaks Beijing dialect, put on a turtleneck and white sweater to make a confession. The degree of disobedience even made the topic "The adaptability between domestic drama lines and Korean drama lines is zero" on the hot search list. In addition, Ji Ruze, a media person, bluntly said that in many classic paragraphs, the background music was inappropriate, the lines were awkward and blunt, and the camera rhythm was completely out of control, which made the bridge that was supposed to be affectionate and touching take a sense of embarrassment and joy, and this kind of embarrassment and joy was multiplied by the collapse of the modeling.

　　Some critics also believe that the success of the Korean version is because it breaks away from the cliche of love drama, pays attention to depicting the communication process between psychotherapists and splitters, and describes the whole process of redemption and redemption between protagonists and from opposition to reconciliation between main personality and deputy personality. Galen, the audience, was deeply impressed by the fact that Kill Me and Heal Me integrated reality into the character, allowing people to project their love for this character into their understanding and care for the split personality. But to her disappointment, Seven Ones, despite the same plot, failed to convey the deep meaning behind it, leaving only an empty shelf of "Mary Sue Idol Drama".

　　The "all-purpose oil" under the baton of ratings

　　In recent years, on the domestic screen, the remake of the original domestic drama from Japan and South Korea has become a hit. Five or six years ago, Hunan Satellite TV’s remake of The Temptation of Going Home was popular all over the country, which set off a wave of going home. Every once in a while, there will be a remake of David TV, such as Accidentally Falling in Love with You, a remake of the Korean drama Blue Life and Death Love, a remake of Love Through the Millennium from the Korean drama The Man of Queen Ren Xian, and a remake of Midnight Food Store from the same name.

　　The popularity of remakes of Japanese and Korean dramas is closely related to the theory of ratings only. Producer Nan revealed that with the introduction of the policy of "one drama with two stars", the already fierce battle for the TV drama market has become more intense, and the exclusive resources have become more and more urgent. A TV station has to "share" the imported drama with other TV stations at a high price, laying the groundwork for the popularity of the remake drama. "More and more TV stations and websites have realized that they should make their own TV series, and the remake can reduce the risk because of its previous market base." In the view of Zhang Jiapu, a practitioner in the film and television industry, this kind of remake drama is like a "tiger balm". Many investors firmly believe that this kind of drama has made both fame and fortune, but it can be said that it can only earn money without losing money.

　　Unfortunately, although the ratings of remakes such as Beautiful Li Huizhen are very popular, the quality of most remakes is far from the original. However, the producers seem to turn a blind eye to this and are still obsessed with remake. According to industry insiders, this lazy production mode looks beautiful, but it is actually dangerous. Tang Ping, a media person, admits that the extremely perfunctory and quick-money mentality in the remake of Chinese dramas is an important reason that directly leads to a large number of remakes, and Seven Ones is a recent negative demonstration.

　　The remake of the drama should focus on "localization"

　　In the first half of this year, Huang Lei’s remake of Midnight Food Store made the audience disappointed. At that time, some critics pointed out that the biggest problem of "Midnight Food Store" was that it was "localized" and completely imitated the Japanese style. Except that the pickled noodles in the old altar in the play could bring back a little intimacy, the character setting and plot were neither fish nor fowl, and eventually it fell into an embarrassing situation of losing both reputation and ratings.

　　The audience often feel that most of the remakes of domestic dramas lack new ideas, and they often wander between following the original and creating new ideas, so that they often lose the charm of the original and fail to create a new realm, giving the audience a sense of cottage. For example, the remake of "What is Dating and Love" from a Japanese drama has adjusted some details, such as replacing kendo with fencing, and localizing many plots, but the whole drama still has a strong sense of reproduction, let alone surpassing the original.

　　A prominent problem is that at present, most of the remakes of Chinese dramas are still in the fur stage. The film and television critic "Niu Jiao Jian" thinks that simply and rudely changing the actors and changing the story background seems to be the biggest "movement" that can be made in the process of remake, and there are very few real adaptations to local conditions. In Ji Ruze’s view, a remake is a film and television translation. If we only seek accuracy, the best situation is only excellent "machine translation". "Only by organically replacing and adapting the original content can we create ‘ Xindaya ’ If you can’t understand this, the embarrassing situation of "Seven Ones" will be staged. "

　　Shanghai Pentium Group Co., Ltd., namely Shanghai Pentium Enterprise (Group) Co., Ltd., is a comprehensive high-tech enterprise integrating R&D, manufacturing and sales of household appliances. Products include a series of small kitchen appliances mainly based on induction cookers, rice cookers and water dispensers, and a series of personal care products mainly based on razors and hair dryers. With strategic vision and unremitting efforts, after more than ten years of steady development, Pentium has now developed into a first-class professional brand operator of small household appliances in China. POVOS Pentium has successively won the honorary titles of "Shanghai Famous Trademark", "Shanghai Famous Brand", "China Well-known Trademark", "National Inspection Exemption for Product Quality" and "2008 National Customer Satisfaction Enterprise". Pentium induction cooker, Pentium rice cooker, Pentium electric pressure cooker and Pentium water dispenser were recognized by China Industry Enterprise Information Publishing Center as the top three in the country in 2009, and Pentium shaver ranked fourth in the country in 2009.

Enterprise strength

Focus on independent research and development

　　Paying attention to the improvement of independent products, Pentium has established three of the most advanced research and development centers for small household appliances in the world, and set up a "special award fund for scientific and technological innovation" to commend outstanding scientific and technological research and development projects. At present, there are more than 170 international and domestic invention patents, utility model patents and appearance patents. Pioneering the technology of 4D floating structure of shaver, filling the gap in the industry and being at the leading level in the world.

National distribution of marketing network

　　Pentium adheres to the three-arrow market development strategy of "brand building through terminal channels, sales through circulation channels and market grabbing through emerging channels", and has an excellent marketing team, innovative marketing ideas and a nationwide marketing network.

Offline marketing network

　　Offline market products have covered nearly 30 provinces, cities and autonomous regions in China. At present, nine direct and joint-venture sales companies, including Shanghai Pentium, Beijing Pentium, Guangzhou Pentium, Henan Pentium, Liaoning Pentium, Yunnan Pentium, Fujian Pentium, Wenzhou Pentium and Jiaxing Pentium, have been established, and 33 commercial offices in six major marketing regions have been established, with more than 200 first-class agents, more than 5,500 retail terminals and more than 3,000 after-sales service outlets. At the same time, it has reached a strategic alliance and cooperation relationship with well-known home appliance chain enterprises and commercial supermarket systems at home and abroad. These include RT Mart, Wal-Mart, Carrefour, Metro, Gome, Suning Appliance, Lotus at the beginning of the month, Century Lianhua and so on. Excellent channel resources and terminal networks all over the country provide a strong market foundation for the expansion of Pentium.

Online marketing network (e-commerce)

　　From the second half of 2011, the online market launched e-commerce, completed the whole network layout, successively established a big Taobao system, deeply cultivated B2C platforms such as JD.COM, Yixun, Amazon, No.1 Store and Suning.cn, integrated mobile e-commerce such as Juhua, Vipshop, Meituan and Jumei, vigorously expanded O2O pan-e-commerce systems such as 2688 and Bank, operated through multiple channels, and established strategic cooperation relations with mainstream platforms of the whole network. In 2012, Pentium took e-commerce as its enterprise transformation and upgrading strategy, and relied on innovative marketing concepts to build a flexible supply chain oriented to market demand. The online market was linked with the whole network, and refined operation was promoted, with an annual growth rate of 500%. It won the Tmall Most Growing Brand Award and became the fastest growing brand in the personal care industry. In the same year, the strategic layout of POVOS international brand was completed by laying out POVOS overseas, building multinational e-commerce, and inciting the global market with low-cost and low-risk e-commerce trading. At present, the products have been exported to more than 40 countries overseas.

Gift marketing network

　　In view of the characteristics of personal care products suitable for group purchase gift channels, Pentium has made great efforts to develop and attach importance to group purchase gift channels, gradually planned and explored a new way for group purchase gift, implemented professional group purchase expansion, customized product mix and suit customization according to customers’ specialized needs, and created new sales growth points flexibly and orderly, becoming strategic partners of well-known domestic enterprises such as China Mobile Communications, China Unicom, China Telecom, China Merchants Bank, China Ping An, Shanghai Pudong Development Bank and Spring Airlines.

Television shopping marketing network

　　Emerging channel TV shopping, from the only three shopping platforms, namely Happy Shopping, Yangguang Shopping and Oriental Shopping, has developed into cooperation with nearly 40 stations across the country, and it is broadcasted 24 hours a day, covering the national TV audience.

Overseas marketing network

　　Realizing the synchronous growth of domestic and foreign sales is Pentium’s strategic development goal. Since its establishment three years ago, overseas offline markets have spread all over the world on seven continents, with 94 customers, and have become strategic partners with many well-known international brands and retailers, such as CONAIR,SEB,METRO,carrefour, tesco and auchan. Sales performance has doubled year by year, and in 2012 and 2013, it was recognized as "AAA credit rating enterprise" by China Chamber of Commerce for Import and Export of Mechanical and Electrical Appliances for two consecutive years. It was awarded as "2012 Shanghai Export Famous Brand" by Shanghai Commercial Committee.

Strong production base

　　Pentium has the first most advanced personal care electrical appliance industrial park in China, with complete self-production supporting capacity and the introduction of world-class leading fully automatic production equipment. Among them, the Japanese fully automatic Fanuc injection molding machine, ABB and An Chuan robot hand spraying equipment, man-machine separated central feeding system, high-precision stamping system and ultra-precision cutter head grinding equipment have all reached the international leading level.

　　Adhering to the concept of improving the quality of life through technological innovation, Pentium Group put forward the corporate slogan of "Let technology know you better", so as to make product technology closer to consumers, better serve consumers and better understand their needs. In terms of product research and development, Pentium Group has established a three-level R&D system. Enterprise research institute, technology center and quality research center, as well as production technology department constitute a complete enterprise R&D system of Pentium Group from cutting-edge research in the industry to research on brand-new applied technology and product development, and then to research on manufacturing technology.

　　In order to improve the management level and build an all-round competitive advantage, Pentium Group has built an enterprise information management platform in an all-round way, and successfully implemented ERP enterprise resource management system, PDM product research and development management system, CRM customer relationship management system, PCP collaborative office platform system and HR human resource management system. Informatization construction has made the management methods and means of enterprises achieve a qualitative leap, and promoted the scientific and modern decision-making of enterprises.

　　In the future, Pentium will rely on innovative product design and advanced marketing concepts to realize the common value-added with the upstream and downstream value chains, and at the same time, the management team and enterprise employees can reflect their self-value and have expected reasonable returns. Pentium will rely on the three core capabilities of brand, team and product to continuously promote the rapid growth of enterprises and brands, create fashionable and healthy small household appliances for consumers around the world, and run towards a better life together.