With the development of Internet and self-media, the spread of rumors is accelerating. In the process of preventing and controlling the epidemic in COVID-19, various rumors emerged one after another, which had a great impact on social order.

　　Recently, wenjuan.com, the Social Investigation Center of China Youth Newspaper, conducted a survey on 2003 respondents, showing that 66.2% of the respondents admitted that they had been recruited by rumors. 73.5% of the respondents believe that rumors will disrupt social order. 69.0% of the respondents suggested establishing a rumor system to update the rumor information in time.

　　Among the respondents, 4.2% were born after 00, 28.9% after 90, 46.9% after 80, 15.3% after 70 and 4.1% after 60. Men account for 44.1% and women account for 55.9%.

　　66.2% of respondents admitted that they had been recruited by rumors.

　　Liu Wen (pseudonym), 27, works in Tianjin. During this time, she saw many so-called ways to prevent COVID-19, such as gargling with salt water, drinking alcohol and smoking vinegar, and many of them were later identified as rumors. "Some rumors can be judged according to common sense, while others need more information to distinguish them."

　　Liu Wen said that with the development and changes of the epidemic, she recently noticed some rumors about the epidemic cases, "for example, where there are clustered cases, or where there are cases in the area where she lives." However, I usually take the official information as the standard. "

　　In the survey, 66.2% of the respondents admitted that they had been recruited by rumors. 14.0% of the respondents feel that they have a strong ability to identify rumors, 63.2% feel strong, 22.1% feel not strong, and 0.8% of the respondents frankly have no.

　　Yang Binyan, an associate researcher at the Institute of Journalism and Communication of China Academy of Social Sciences, said that at present, people’s demand for information has increased dramatically, and they will constantly check and collect relevant information. Because of the worries and fears about the epidemic, people are more likely to believe rumors. In addition, in the era of mass communication, sudden emergencies have greatly aroused the information exchange and communication behavior of ordinary people and various subjects. "The amount of information is huge, and the subjects of voice are diverse, so people often feel that the information is difficult to distinguish between true and false".

　　69.0% of the respondents suggested establishing a rumor system to update the rumor information in time.

　　"Rumors like a ‘ Information virus ’ People who lack the ability to distinguish may be recruited. Rumors may also have a diffusion effect and must be blocked in time. " Tian Rui, a post-95 girl who lives in Beijing, said.

　　Regarding the possible impact of rumors, in the survey, 73.5% of the respondents thought it would disrupt social order, 68.4% thought it would spread negative emotions and 63.7% thought it would aggravate social panic.

　　"Although said ‘ Spread rumors, open your mouth and break your leg ’ However, if the rumor information is not spread in time, it will only increase the harm of rumors. " Tian Rui feels that it is very important to dispel rumors and block the spread of rumors in time.

　　To reduce the harm of rumors, 69.0% of the respondents suggested to establish a rumor system and update the rumor information in time, 66.8% suggested to improve the public’s media literacy and ability to identify rumors, 65.1% suggested to release authoritative news in time to let the truth run through rumors, and 54.5% suggested to increase the punishment for rumors and increase the illegal cost.

　　"The public opinion survey laboratory of China Academy of Social Sciences conducted a survey during the epidemic and came to the conclusion, ‘ The traditional mainstream media is the ballast stone of information dissemination and public opinion during the epidemic ’ 。” Yang Binyan believes that in the face of sudden public health incidents, it is the top priority of the media to conduct public communication quickly, timely, accurately, truly and scientifically, and it is the first responsibility that the media needs to bear in an emergency. The traditional mainstream media is duty-bound to undertake such tasks and missions. Under the epidemic situation, the public’s demand for news information has greatly increased, which requires orderly organization and coordination and continuous professional content production, and the advantages of traditional mainstream media are outstanding.

　　How do ordinary people deal with rumors? Yang Binyan believes that the ability to identify rumors can be improved from the following aspects: first, we should pay attention to the sources of information and obtain information from authoritative scientific information sources, such as the authoritative release of central media and central and local governments; Second, under the theme of "fighting pneumonia", some platforms have a column dedicated to "dispelling rumors", which can be used for more reference; Thirdly, it is necessary to see clearly what news is released by news media and what are the opinions and comments of netizens, including experts, celebrities, big V, online celebrity and so on, and to distinguish between "news" and "opinions".

　　Zhongqingbao Zhongqingwang reporter Sun Shan Source: China Youth Daily

　　With the continuous development of intelligent technology and the continuous expansion of its influence, media information dissemination, film and television industry upgrading and international cultural exchanges are all facing new development space and opportunities.How to recognize the current coordinate system and locate the future development strategy?The demand for ideological collision and practical communication is increasingly urgent.

　　The 2021 China International Intelligent Communication Forum, which just ended in Wuxi, looks forward to the future development of intelligent communication with its inspiring topic and gold content.

2021 China International Intelligent Communication Forum Opening Ceremony and Main Forum Site

　　Recently, jointly sponsored by the Central Radio and Television General Station and the People’s Government of Jiangsu Province2021 China International Intelligent Communication Forum ended in Wuxi.Vice Minister Publicity Department of the Communist Party of China, Director and Editor-in-Chief of the Central Radio and Television General Station, Shen Haixiong, Deputy Secretary of jiangsu provincial party committee and Governor Wu Zhenglong attended the opening ceremony of the forum and delivered speeches. Zhang Aijun, member of the Standing Committee of jiangsu provincial party committee and Minister of Propaganda Department, Peng Jianming, member of the editorial meeting of the Central Radio and Television General Station and general manager of the general manager’s office, and Chen Jiangang, secretary general of Jiangsu Provincial People’s Government, attended the meeting.

　　Around "New age zhi spread"Theme, this forum brings together experts and scholars in the field of intelligent communication at home and abroad and leading figures from all walks of life. Through an opening ceremony, a main forum and three sub-forums, a large number of exclusive opinions and innovative wisdom are stirred up.

　　Look to the future

　　All-media and videoization outline a new development prospect

　　In the era of Internet of Everything, it is particularly critical for intelligent technology to open up a new communication scene and realize the leap of communication mode. At this forum, many experts, scholars and business representatives looked forward to the future communication prospect.

　　Song Jianwu, a professor at the School of Journalism of Renmin University of China and a member of the Publicity Department of the Communist Party of China Media Integration Expert Group, is "‘ Remodeling and Construction ’ The development of cultural industry in the era of intelligent mediaSpeech at the sub-forum on "Intellectual Industry" with the theme of "Intellectual Industry".

　　He pointed out that the all-media communication system is a system built on the basis of modern information technology with the Internet as the core. Holography means the application of the latest technology; All employees and all effects are the characteristics of the future media industry and the new characteristics of the future social interaction or communication relationship based on the Internet.

　　Professor, School of Journalism, Renmin University of China

　　Song Jianwu, member of Publicity Department of the Communist Party of China Media Integration Expert Group

　　Deliver a keynote speech

　　Song Jianwu also put forward his own judgment on the future media form: "In the future, there will be an all-media communication system based on community media integration, with regional media integration platform as the skeleton and national media platform as the leading factor. This system will inevitably lead to the situation that the media at all levels will get through vertically and the county-level media center will get through the localized resources horizontally."

　　Song Jianwu also said that the future media industry may play a greater role in the operation of urban brain, because urban brain will be the data collection and operation center of future society. "We also see that the leading media groups have entered this field.The media should be the hub of society by nature, especially the platform media as the ruling tool of the party and the government, which must stand in the center of the stage.Therefore, we believe that in the future, the media industry will be more useful in the operation of the new center of society (urban brain). "

　　At the same time, many guests expressed their full expectations for the media to be further "videoized". Rui Chen, Chairman and CEO of Billie Billie, said in his keynote speech at the main forum that all future creative forms will be embedded in video expression. "Video is not only the most natural medium, but also the most friendly medium for the audience.In the next three years or five years, the number of video users in China will reach 1.2 billion. On that day, our content industry has also changed."

　　Rui Chen, Chairman and CEO.

　　Deliver a keynote speech

　　Zhang Zhian, a professor at the School of Communication and Design of Sun Yat-sen University who attended the sub-forum on "Smart Industry", continued to be optimistic about the development prospects of short videos in the 5G era. He made three predictions about this: "The short video platform is expected to become the social infrastructure like the link platform and consumption platform like WeChat and Taobao.; Short video platform will make link live broadcast and e-commerce become common application scenarios, and different application scenarios need to be further developed; The short video platform makes video socialization possible, and the social function will surpass the entertainment function to facilitate people’s convenient communication. In addition, Zhang Zhian stressed that the development of short video should improve the safety factor in data and content.

　　Value guidance

　　Carrying forward mainstream values and practicing social responsibility has become a consensus.

　　Using data to empower the industry and strengthen the application of algorithms to reach users more accurately has become the development direction of the intelligent media era. However, "algorithm" is not a simple technical tool. With its wide application and deepening influence, many related issues have risen to the value level. Some of the guests expressed their views on this from their own perspectives.

　　In the topic "‘ The era of intelligent media, integration and innovation ’ At the "Smart Technology" sub-forum of "New Technology Empowers the Integration and Development of Smart Media", Mei Jianping, executive deputy director of the State Key Laboratory of Ultra HD Audio Production and Broadcasting of the Technical Bureau of the Central Radio and Television General Station, said,The "main station algorithm" that the main station is trying to build will become a powerful engine to help the deep integration and development of media.

　　"No matter what kind of recommendation logic, the most advanced algorithm technology will always be the basic support to lead the future information distribution. At the same time, we will transform the orientation of mainstream values such as our guiding power, communication power and influence into calculable factors and integrate them into the algorithm." Mei Jianping said.

　　Central Radio and Television General Station Technology Bureau

　　State key laboratory of ultra-high definition audio production and broadcast presentation

　　Mei Jianping, executive deputy director, delivered a keynote speech

　　While the commercial internet platform finds the breakthrough point of algorithm technology innovation in the tide of intelligent media, it should be more alert to possible false information, privacy security and other issues.

　　To this end, Cao Guowei, chairman and CEO of Sina and chairman of Weibo, said,In the era of intelligent communication, we should always be afraid of the growing influence of the platform, strike a balance between the commercial attributes and social attributes of the platform, actively explore ways to strengthen platform governance and assume social responsibilities.

　　Chairman and CEO of Sina

　　Cao Guowei, Chairman of Weibo delivered a keynote speech.

　　In Cao Guowei’s view, Weibo covers hundreds of millions of users and has a strong platform influence and communication power. Therefore, Weibo regards promoting the main theme and transmitting positive social energy as an important part of its platform to practice social responsibility.

　　Cao Guowei said: "Weibo has recognized the new problems brought by social media platforms from a very early age, and put platform governance and social responsibility at the core of enterprise development." The platform should raise risk awareness, strengthen technical means, and comprehensively protect data security and user privacy. Cao Guowei said that this is an important part of the platform’s practice of social responsibility.

　　In the face of the flood of false information, Cao Guowei suggested strengthening the main responsibility of the platform, creating a clear Weibo space, actively expanding the mainstream voice, and doing a good job in dispelling false information.

　　As an Internet platform with a large audience and traffic scale, bilibili is also actively practicing the integration and guidance of mainstream values, which has a subtle influence on the vast number of young people. In his speech, Rui Chen emphasized the positive role that Internet websites should play in promoting the main theme and positive energy.

　　In recent years, bilibili has taken the initiative to strengthen cooperation with mainstream media. In terms of channel cooperation, CCTV News stayed in bilibili in 2019. At present, the number of fans exceeds 6 million, making it one of the most popular mainstream media accounts in bilibili. In terms of content cooperation, in 2020, bilibili and CCTV cooperated to produce a large-scale panoramic live broadcast program "Wuhan Recovery", and invited a group of bilibili UP owners to conduct aerial live broadcast, leading the audience to witness the long-lost "fireworks" in Wuhan, which also fully activated the potential of folk UGC and deeply demonstrated the two-way interaction in the Internet age.

　　Huang Chuxin, deputy director and secretary general of the New Media Research Center of China Academy of Social Sciences, said in the round-table dialogue of the sub-forum:How to balance content and technology, on the one hand, tests the information recipients, on the other hand, it also tests the media practitioners.From the perspective of government and society, it is necessary to standardize and refine laws, regulations and system construction.

　　Industrial practice

　　Technology Empowers Full Link Upgrade of Film and Television Industry

　　From the single-point achievement of intellectual media that made people shine at first, to the realization of covering the overall situation of communication system and even profoundly affecting industrial development, the application of intellectual media has surpassed the technical level and empowered thousands of industries.

　　Wuxi, the venue of this forum, has achieved fruitful results in information technology, Internet of Things and digital film industry in recent years.It has the only national digital film industrial park in China, and has initially formed a cultural industry development pattern represented by film and television media, cultural tourism and digital creativity.

　　The development of Wuxi is a typical epitome of China’s film and television and cultural industries. With the increasing penetration of emerging technologies into the film and television industry, the connection between film and television production and viewing experience will be further upgraded to help."Movie Power" is moving towards "Movie Power".

　　wuxi national digital film industry park

　　At the forefront of the industry, Zhang Wenlin, president of Huawei’s strategy department, delivered a keynote speech at the main forum focusing on how digital technology can promote the upgrading of the film and television industry. Zhang Wenlin believes that "all kinds of technological breakthroughs, business innovation and business model exploration will eventually lead to chemical reactions in the industry and stimulate the cluster effect, which needs to be implemented."

　　Zhang Wenlin, President of Huawei’s Strategy Department

　　Deliver a keynote speech

　　Zhang Wenlin put forward his own views on several hot applications of smart media:Ultra HD is accelerating, consolidating the 4K industry and accelerating the move to 8K; The improvement of AI production efficiency will run through the whole process of video production, and digital people are also coming out; For the penetration and application of 5G, Zhang Wenlin believes that 5G access not only brings cost savings at the shooting end, but also brings the expansion of live scenes.

　　Huang Qunfei, executive deputy general manager of Huaxia Film Distribution Co., Ltd. also mentioned the upgrading and transformation of the whole chain of the film industry by the exploration of smart media technology. "It is precisely because of the Internet that TV programs, especially cultural performances, concerts and ball games, can enter the cinema, enriching the content of the cinema; The application of holographic immersion fusion enriches the form of film and television products; Big data analysis will significantly enhance the ability of film distribution, and can customize production and precise push, so that film distribution can be personalized and differentiated. " Huang Qunfei said.

　　Huaxia Film Distribution Co.,Ltd

　　Executive Deputy General Manager Huang Qunfei delivered a keynote speech.

　　For the film industry in the era of intelligent communication, Huang Qunfei proposed three directions for future exploration:First, focusing on virtual production, promoting the integration of technology and film and television.By linking the scientific community and the film industry to build an exchange and cooperation platform, lead the production of China blockbusters;The second is to provide on-demand services for film and television production based on cloud computing technology., collecting data for video editing, image design, animation production and other services;The third is to develop immersive cinemas.Combining high-resolution stereo projection technology, three-dimensional computer graphics technology and audio-visual technology, a completely immersive virtual environment is created, and an audio-visual feast is performed by immersing in the cinema.

　　In addition, this forum also held "Intellectual culture, mutual learning of civilizations and cultural communication"Sub-forum, to discuss how to use intelligent means to stimulate cultural innovation, promote cultural exchanges between different countries, and constantly expand the" circle of friends "of international communication. The foreign guests at the meeting held in-depth discussions on the commonness of Chinese and foreign life and culture, cross-cultural communication and communication based on social media.

　　Conclusion:

　　China International Intelligent Communication Forum 2021 is a brand activity of cross-border integration in the field of national intelligent communication. By building an international communication platform,Discussion on technology application, industrial integration, cultural exchange, social responsibility and humanistic care in the era of intelligent communication.Frontier issues will help to further build consensus and jointly promote the high-quality development of the global intelligent communication industry.

　　The infinite future of intelligent communication comes from the continuous deepening of thinking and the large-scale development of innovative practice. China International Intelligent Communication Forum 2021 provides a channel for practitioners to ask about the future, and sincerely expects that the forum will contribute more and more exciting content next year.

    Reporter Liu Huiyu Wu Danlu

    In another year’s earnings season, there are many highlights in the "transcripts" of Shanghai pharmaceutical companies this year. Before that, Fuhong Hanlin and Hutchison turned losses into profits, and after that, the losses of Junshi Bio narrowed, and the capital flow of pharmaceutical companies improved greatly.

    Behind the gratifying performance, the increase in profits of pharmaceutical companies has its commonality. Looking closely at the financial report, we can find that many enterprises accelerated the process of going to sea in 2023, not only won the drug certification in Europe and America, but also accelerated the marketing layout in emerging markets such as Southeast Asia.

    This is also not just the choice of Shanghai pharmaceutical companies. PricewaterhouseCoopers 2015— The report Review and Prospect of China Enterprises’ Investment in Medical Industry in Southeast Asia in 2023 shows that there were 13 direct investment events of China enterprises in the medical market in Southeast Asia last year, double the previous year. After a round of "certification fever in Europe and America", the domestic biomedical industry is putting on a new version of "Going to South Asia", and gradually expanding the brand influence of China pharmaceutical companies in emerging countries by authorizing them to go to sea and building their own channels, so as to truly realize the transformation from "OEM" to "multinational pharmaceutical companies".

    "Lower Nanyang" aims at considerable potential demand

    Since last year, many domestic head pharmaceutical companies have stormed the European and American drug certification, and even the phenomenon of PD-1 innovative drugs landing in the European and American markets has appeared. The main reason is that the domestic innovative drug track is too crowded and the development space is limited. Pharmaceutical companies can quickly realize the commercialization of their products by "going out to sea".

    With the passage of time, after completing the drug certification in Europe and America, domestic pharmaceutical companies gradually began to deploy a number of emerging markets around the world, and Southeast Asia is one of them.

    In this wave, many Shanghai pharmaceutical companies are taking action. Just in early March this year, Fuhong Hanlin announced that Hanquyou was approved for listing in Thailand and the Philippines. This product was the first Sino-European double-batch monoclonal antibody drug independently developed by China, and then it was successfully approved for listing in 40 countries and regions such as Singapore, Cambodia, Argentina and Saudi Arabia.

    In addition, Shanghai’s largest pharmaceutical company, Shanghai Pharmaceutical Group, also has many layouts in Southeast Asia. On March 29th, Shanghai Pharmaceutical Co., Ltd. stated in its 2023 annual report that at present, Shanghai Pharmaceutical Co., Ltd. has completed the listing of its own products, completed the introduction of related product lines and achieved sales revenue; Shanghai Pharmaceutical Singapore Company completed the introduction of two products to achieve stable operation; In the Philippine market, access to medicines has also made a breakthrough, and some products are planned to be listed in the near future.

    Why is the Southeast Asian market so popular? China enterprises have advantages in geography and culture, but more importantly, the potential demand in the Southeast Asian market is considerable.

    Southeast Asia has a dense population and a rapid economic growth, and there are still many unmet medical needs in the regional market. Although the total volume of the pharmaceutical market in Southeast Asia is far less than that in Europe and America, the data shows that from 2022 to — In 2026, the average five-year compound growth rate of the pharmaceutical market in emerging market countries is 5%— 8%, the five-year compound growth rate of developed market countries is only 2%— 5%。 "If we turn a blind eye to it because its current market is small, we will lose this market because of its high growth in the next three or five years." Li Ning, vice chairman of Junshi Bio, said.

    In fierce competition, opportunities are still innovative.

    Shanghai pharmaceutical companies "go to Southeast Asia" to find opportunities, but they actually face many challenges.

    There is still a big gap between the comprehensive strength of biomedical enterprises in China and the international first-class level. Even in the Southeast Asian market dominated by developing countries, it is not easy for China pharmaceutical companies to gain market share. According to the analysis of PricewaterhouseCoopers, the United States and Japan have always been the main participants in medical investment in the Southeast Asian market. In the field of generic drugs, the price advantages of Indian and Pakistani products are also very obvious. These countries are more influential in the Southeast Asian market than China.

    In order to gain market share from fierce competition, the opportunities of domestic pharmaceutical companies are still innovative. By improving technical strength and manufacturing capacity, domestic pharmaceutical companies have more advantages in "first imitation drugs" and can get rid of the homogenization competition of generic drugs to a certain extent. Yan Jun, general manager of Shanghai Pharmaceutical International Business Department, said that in many emerging markets, the competition for "the first imitation drug" is not so fierce. When the patent protection period of the original drug expires, the market will need some time to precipitate before it can produce imitation products, which gives domestic pharmaceutical companies a chance. "With the gradual expansion of investment in the biomedical industry and the improvement of technical strength, it is now possible to achieve a faster market response." Yan Jun introduced that many domestic pharmaceutical companies are now doing "first imitation drugs" in developed markets, and then quickly promoted to Southeast Asia, the Middle East, North Africa and other markets to better achieve market entry.

    In addition to high-end generic drugs, more and more domestic pharmaceutical companies are beginning to consider expanding the innovative drug market in Southeast Asia. For example, Junshi Bio plans to export its trepril monoclonal antibody exported to the United States and a number of clinical candidate products to Southeast Asia. "The innovation ability of domestic pharmaceutical companies is stronger than that of Indian or Southeast Asian companies, which is our advantage." Li Ning said that patented products such as bio-similar drugs or innovative drugs have greater market space in Southeast Asia. At the same time, from the commercial point of view, the marginal profit of innovative drugs is also higher and the investment effect is better. This is why many domestic pharmaceutical companies choose to go to Europe and the United States to complete high-standard registration first, and then go public in Southeast Asia and other regions.

    Upstream of the downstream value chain of the industrial chain

    The smell of wine is afraid of the depth of the alley. How to make China’s good drugs really make an impact?

    At present, there are two mainstream modes of going to sea, borrowing a boat and building a boat. "Ship" is the marketing network. In layman’s terms, the former authorizes other companies to conduct commercial marketing overseas, while the latter relies on its own marketing network to conduct overseas direct marketing.

    Junshi Pharmaceutical is trying both strategies. In Singapore, due to the similar cultural environment and promotion environment, Junshi Bio plans to carry out independent commercial operation and use the brand registered in the United States for direct sales. In nine other countries in Southeast Asia, cooperative sales are chosen. In March last year, Junshi Bio and Kanglian Dashengji held a signing ceremony in Singapore. The two sides announced that they will set up a joint venture company to jointly develop and commercialize PD-1 trepril monoclonal antibody in nine countries in Southeast Asia.

    Borrowing a boat to go to sea is also the way that most China pharmaceutical companies will choose to go to sea. Compared with consumer goods, drug export has its particularity, and non-uniform standards are the core difficulty, which is more obvious in the fragmented Southeast Asian market.

    In more than ten years’ practice of borrowing ships from Shanghai Pharmaceutical Group, Yan Jun realized that if it is only a simple production enterprise, it is impossible to directly perceive the market and it is difficult to establish brand value. Even if high-quality products are developed, only the initial commercial rights can be obtained.

    In 2022, Shanghai Pharmaceutical Thailand Co., Ltd. and Shanghai Pharmaceutical Singapore Joint Venture Company were formally established, and in 2023, Shanghai Pharmaceutical United Arab Emirates Company was established. These three overseas companies will unite with the local entity companies with the original layout in Southeast Asia and Africa, and rely on the Shanghai pharmaceutical product pipeline to lay out the local marketing network and expand the company’s overseas business.

    "Now, we hope to go downstream of the industrial chain and upstream of the value chain." Yan Jun said that Shanghai Pharmaceutical Group is actively exploring clinical trials and registration in overseas markets, and hopes to become the chain owner of the biomedical industry and bring more and better China pharmaceutical products to a wider market. In the next three years, it is estimated that more than 50 products from other China pharmaceutical companies will be listed in the Southeast Asian market through drug distribution channels.

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　　After Midnight Food Store, a remake of Japanese TV series in the first half of this year, suffered from waterloo, the club "Domestic TV series remake of Japanese and Korean TV series will be spit out" has added a new member. Seven Me, a remake of the popular Korean drama Kill me Heal me in 2015, is being broadcast on Tencent video. Although the performance of starring Zray is remarkable, the score of the drama on Douban is only 4.7, which is close to 10,000 people’s scores. More than 30% of the audience scored a low score, and many viewers spit out that "the original version cures my disease, and this version will kill me."

　　Acting can’t save the "Chinese style" remake

　　Seven Ones tells the love story of Yizhen Shen III (Zray), a chaebol with seven personalities, and his secret female doctor Bai Xinxin. When the original version of the play "Kill Me and Heal Me" was broadcast in South Korea, it set off a nationwide drama chase craze, and the audience in China also bought it. The score of the play in Douban was as high as 8.8.

　　However, the original and the remake show a word-of-mouth gap between heaven and earth, and some viewers mercilessly call Seven Ones a "Chinese version" remake, that is, a copy of the original without innovation — — Everything from the scene design to the characters’ lines and performances is exactly the same as the original. Yizhen Shen, played by Zray in the play, has six other personalities besides the main personality. In all fairness, Zray’s performance is very hard, so there is such audience feedback: if it weren’t for Zray’s acting skills, there would be almost no other reason to watch the play.

　　The most prominent embarrassment of Seven Ones is the sound. The remake team almost completely translated the lines of Korean dramas, and made Zray, who speaks Beijing dialect, put on a turtleneck and white sweater to make a confession. The degree of disobedience even made the topic "The adaptability between domestic drama lines and Korean drama lines is zero" on the hot search list. In addition, Ji Ruze, a media person, bluntly said that in many classic paragraphs, the background music was inappropriate, the lines were awkward and blunt, and the camera rhythm was completely out of control, which made the bridge that was supposed to be affectionate and touching take a sense of embarrassment and joy, and this kind of embarrassment and joy was multiplied by the collapse of the modeling.

　　Some critics also believe that the success of the Korean version is because it breaks away from the cliche of love drama, pays attention to depicting the communication process between psychotherapists and splitters, and describes the whole process of redemption and redemption between protagonists and from opposition to reconciliation between main personality and deputy personality. Galen, the audience, was deeply impressed by the fact that Kill Me and Heal Me integrated reality into the character, allowing people to project their love for this character into their understanding and care for the split personality. But to her disappointment, Seven Ones, despite the same plot, failed to convey the deep meaning behind it, leaving only an empty shelf of "Mary Sue Idol Drama".

　　The "all-purpose oil" under the baton of ratings

　　In recent years, on the domestic screen, the remake of the original domestic drama from Japan and South Korea has become a hit. Five or six years ago, Hunan Satellite TV’s remake of The Temptation of Going Home was popular all over the country, which set off a wave of going home. Every once in a while, there will be a remake of David TV, such as Accidentally Falling in Love with You, a remake of the Korean drama Blue Life and Death Love, a remake of Love Through the Millennium from the Korean drama The Man of Queen Ren Xian, and a remake of Midnight Food Store from the same name.

　　The popularity of remakes of Japanese and Korean dramas is closely related to the theory of ratings only. Producer Nan revealed that with the introduction of the policy of "one drama with two stars", the already fierce battle for the TV drama market has become more intense, and the exclusive resources have become more and more urgent. A TV station has to "share" the imported drama with other TV stations at a high price, laying the groundwork for the popularity of the remake drama. "More and more TV stations and websites have realized that they should make their own TV series, and the remake can reduce the risk because of its previous market base." In the view of Zhang Jiapu, a practitioner in the film and television industry, this kind of remake drama is like a "tiger balm". Many investors firmly believe that this kind of drama has made both fame and fortune, but it can be said that it can only earn money without losing money.

　　Unfortunately, although the ratings of remakes such as Beautiful Li Huizhen are very popular, the quality of most remakes is far from the original. However, the producers seem to turn a blind eye to this and are still obsessed with remake. According to industry insiders, this lazy production mode looks beautiful, but it is actually dangerous. Tang Ping, a media person, admits that the extremely perfunctory and quick-money mentality in the remake of Chinese dramas is an important reason that directly leads to a large number of remakes, and Seven Ones is a recent negative demonstration.

　　The remake of the drama should focus on "localization"

　　In the first half of this year, Huang Lei’s remake of Midnight Food Store made the audience disappointed. At that time, some critics pointed out that the biggest problem of "Midnight Food Store" was that it was "localized" and completely imitated the Japanese style. Except that the pickled noodles in the old altar in the play could bring back a little intimacy, the character setting and plot were neither fish nor fowl, and eventually it fell into an embarrassing situation of losing both reputation and ratings.

　　The audience often feel that most of the remakes of domestic dramas lack new ideas, and they often wander between following the original and creating new ideas, so that they often lose the charm of the original and fail to create a new realm, giving the audience a sense of cottage. For example, the remake of "What is Dating and Love" from a Japanese drama has adjusted some details, such as replacing kendo with fencing, and localizing many plots, but the whole drama still has a strong sense of reproduction, let alone surpassing the original.

　　A prominent problem is that at present, most of the remakes of Chinese dramas are still in the fur stage. The film and television critic "Niu Jiao Jian" thinks that simply and rudely changing the actors and changing the story background seems to be the biggest "movement" that can be made in the process of remake, and there are very few real adaptations to local conditions. In Ji Ruze’s view, a remake is a film and television translation. If we only seek accuracy, the best situation is only excellent "machine translation". "Only by organically replacing and adapting the original content can we create ‘ Xindaya ’ If you can’t understand this, the embarrassing situation of "Seven Ones" will be staged. "

　　Shanghai Pentium Group Co., Ltd., namely Shanghai Pentium Enterprise (Group) Co., Ltd., is a comprehensive high-tech enterprise integrating R&D, manufacturing and sales of household appliances. Products include a series of small kitchen appliances mainly based on induction cookers, rice cookers and water dispensers, and a series of personal care products mainly based on razors and hair dryers. With strategic vision and unremitting efforts, after more than ten years of steady development, Pentium has now developed into a first-class professional brand operator of small household appliances in China. POVOS Pentium has successively won the honorary titles of "Shanghai Famous Trademark", "Shanghai Famous Brand", "China Well-known Trademark", "National Inspection Exemption for Product Quality" and "2008 National Customer Satisfaction Enterprise". Pentium induction cooker, Pentium rice cooker, Pentium electric pressure cooker and Pentium water dispenser were recognized by China Industry Enterprise Information Publishing Center as the top three in the country in 2009, and Pentium shaver ranked fourth in the country in 2009.

Enterprise strength

Focus on independent research and development

　　Paying attention to the improvement of independent products, Pentium has established three of the most advanced research and development centers for small household appliances in the world, and set up a "special award fund for scientific and technological innovation" to commend outstanding scientific and technological research and development projects. At present, there are more than 170 international and domestic invention patents, utility model patents and appearance patents. Pioneering the technology of 4D floating structure of shaver, filling the gap in the industry and being at the leading level in the world.

National distribution of marketing network

　　Pentium adheres to the three-arrow market development strategy of "brand building through terminal channels, sales through circulation channels and market grabbing through emerging channels", and has an excellent marketing team, innovative marketing ideas and a nationwide marketing network.

Offline marketing network

　　Offline market products have covered nearly 30 provinces, cities and autonomous regions in China. At present, nine direct and joint-venture sales companies, including Shanghai Pentium, Beijing Pentium, Guangzhou Pentium, Henan Pentium, Liaoning Pentium, Yunnan Pentium, Fujian Pentium, Wenzhou Pentium and Jiaxing Pentium, have been established, and 33 commercial offices in six major marketing regions have been established, with more than 200 first-class agents, more than 5,500 retail terminals and more than 3,000 after-sales service outlets. At the same time, it has reached a strategic alliance and cooperation relationship with well-known home appliance chain enterprises and commercial supermarket systems at home and abroad. These include RT Mart, Wal-Mart, Carrefour, Metro, Gome, Suning Appliance, Lotus at the beginning of the month, Century Lianhua and so on. Excellent channel resources and terminal networks all over the country provide a strong market foundation for the expansion of Pentium.

Online marketing network (e-commerce)

　　From the second half of 2011, the online market launched e-commerce, completed the whole network layout, successively established a big Taobao system, deeply cultivated B2C platforms such as JD.COM, Yixun, Amazon, No.1 Store and Suning.cn, integrated mobile e-commerce such as Juhua, Vipshop, Meituan and Jumei, vigorously expanded O2O pan-e-commerce systems such as 2688 and Bank, operated through multiple channels, and established strategic cooperation relations with mainstream platforms of the whole network. In 2012, Pentium took e-commerce as its enterprise transformation and upgrading strategy, and relied on innovative marketing concepts to build a flexible supply chain oriented to market demand. The online market was linked with the whole network, and refined operation was promoted, with an annual growth rate of 500%. It won the Tmall Most Growing Brand Award and became the fastest growing brand in the personal care industry. In the same year, the strategic layout of POVOS international brand was completed by laying out POVOS overseas, building multinational e-commerce, and inciting the global market with low-cost and low-risk e-commerce trading. At present, the products have been exported to more than 40 countries overseas.

Gift marketing network

　　In view of the characteristics of personal care products suitable for group purchase gift channels, Pentium has made great efforts to develop and attach importance to group purchase gift channels, gradually planned and explored a new way for group purchase gift, implemented professional group purchase expansion, customized product mix and suit customization according to customers’ specialized needs, and created new sales growth points flexibly and orderly, becoming strategic partners of well-known domestic enterprises such as China Mobile Communications, China Unicom, China Telecom, China Merchants Bank, China Ping An, Shanghai Pudong Development Bank and Spring Airlines.

Television shopping marketing network

　　Emerging channel TV shopping, from the only three shopping platforms, namely Happy Shopping, Yangguang Shopping and Oriental Shopping, has developed into cooperation with nearly 40 stations across the country, and it is broadcasted 24 hours a day, covering the national TV audience.

Overseas marketing network

　　Realizing the synchronous growth of domestic and foreign sales is Pentium’s strategic development goal. Since its establishment three years ago, overseas offline markets have spread all over the world on seven continents, with 94 customers, and have become strategic partners with many well-known international brands and retailers, such as CONAIR,SEB,METRO,carrefour, tesco and auchan. Sales performance has doubled year by year, and in 2012 and 2013, it was recognized as "AAA credit rating enterprise" by China Chamber of Commerce for Import and Export of Mechanical and Electrical Appliances for two consecutive years. It was awarded as "2012 Shanghai Export Famous Brand" by Shanghai Commercial Committee.

Strong production base

　　Pentium has the first most advanced personal care electrical appliance industrial park in China, with complete self-production supporting capacity and the introduction of world-class leading fully automatic production equipment. Among them, the Japanese fully automatic Fanuc injection molding machine, ABB and An Chuan robot hand spraying equipment, man-machine separated central feeding system, high-precision stamping system and ultra-precision cutter head grinding equipment have all reached the international leading level.

　　Adhering to the concept of improving the quality of life through technological innovation, Pentium Group put forward the corporate slogan of "Let technology know you better", so as to make product technology closer to consumers, better serve consumers and better understand their needs. In terms of product research and development, Pentium Group has established a three-level R&D system. Enterprise research institute, technology center and quality research center, as well as production technology department constitute a complete enterprise R&D system of Pentium Group from cutting-edge research in the industry to research on brand-new applied technology and product development, and then to research on manufacturing technology.

　　In order to improve the management level and build an all-round competitive advantage, Pentium Group has built an enterprise information management platform in an all-round way, and successfully implemented ERP enterprise resource management system, PDM product research and development management system, CRM customer relationship management system, PCP collaborative office platform system and HR human resource management system. Informatization construction has made the management methods and means of enterprises achieve a qualitative leap, and promoted the scientific and modern decision-making of enterprises.

　　In the future, Pentium will rely on innovative product design and advanced marketing concepts to realize the common value-added with the upstream and downstream value chains, and at the same time, the management team and enterprise employees can reflect their self-value and have expected reasonable returns. Pentium will rely on the three core capabilities of brand, team and product to continuously promote the rapid growth of enterprises and brands, create fashionable and healthy small household appliances for consumers around the world, and run towards a better life together.

　　The internal details experience begins:

"The left two pictures are 1.8 models/the right two pictures are 1.6 models"

　　Displacement is different, and there are not many models with big changes in interior styles. There are more interior changes between 1.8 and 1.6. The X-type central control style of the 1.8 model is more fashionable and has a sense of technology.

　　Although the headlight adjustment system is not used very often, once it is in a place without street lights, headlight adjustment is very important. Corolla’s headlight adjustment range is very large, and it can be adjusted from a very low angle to a very high position. (It is recommended that you: for ordinary road driving, it can be placed in 3rd gear, and it is not recommended to adjust too high.)

↑ ↑ The above is not a photo of this model, it is for reference only ↑ ↑

　　The above is the meter of the top model, which is relatively dreamy! The driving computer and fuel level display are very novel. If you recommend younger friends, you can consider the top manual model. After all, the internal equipment depends on several years, and it is not a loss to spend more money.

"The sun visor is very thick, and it can be seen from the picture that it does not feel as light or thin as a Japanese car."

　　The makeup mirror was a bit unexpected to me, but also because female users participated in the experience this time, we found a different perspective from the previous general experience perspective.

　　In the general experience, we take into account the girl’s makeup needs in the co-pilot, but this time when the girl as the driver opened Corolla’s main driver’s sunshade for the first time, she was pleasantly surprised to shout "The main driver also has a mirror here!", which made us suddenly realize that when there are more and more female car owners, the possibility of makeup on the road is very large, and it is not comprehensive to discuss whether the co-pilot has a makeup mirror, and the main driver should also be included in the scope of investigation.

　　This configuration of the Corolla is indeed relatively rare in Japanese cars.

From April 30th to May 2nd, the 2023 Hua Chenyu Mars Concert Chengdu Station officially ended! Hua Chenyu gathered with tens of thousands of fans to start a three-day music carnival. The super shocking visual stage, the free wear of Mars, the tear-jerking two-way rush, and the journey home with the clock in eating and drinking… All of them are haunting, which together constitute a full memory point of the journey to Mars Chengdu, and live up to the distance of thousands of Martians! On the last night of Chengdu Station, fans did their best to shout for Hua Chenyu, pushing the atmosphere of the scene to a high point several times. Under the dream-like stage design, Hua Chenyu released the musical tension to the fullest, singing from 14:07 pm to 22:00 pm for three consecutive days. During the three-day carnival, the romance of "fireworks" went everywhere in both directions, and the family-like relationship made everyone feel happy at first sight, and it has been a long time! The wonderful appearance of the Martian utopia makes all the previous efforts and waiting have color.

Mars playlist carefully arranged to show sincerity "Hope" physical album is about to be launched

In the three-day performance of Chengdu Station, different playlists were configured every day: on the first day of the playlist, Hua Chenyu sang "Mountains and Seas" in the "sea of people", which filled the atmosphere of the May Day holiday; on May 1, in addition to "My Skateboard Shoes 2016", "The Return of the Master", etc., it was also a surprise to prepare a long improvisation for the fans, and the love for the fans was carefully mixed in every music note, making it difficult for every Martian who came to the scene not to be moved; on the last day of the performance, he also covered the song "Can Beautiful Things Happen to Me", which was adapted from Hunan Satellite TV’s top music synthesis "Sound Life Endless Treasure Island Season". The solo performance that night won wide praise and became the "golden song" of the "Three Gong" performance Received praise from the original singing band "Constantine’s Change Ball" Weibo, and the two sides also met friends as singers, officially following each other on Weibo. Now, the live version of the concert is also to make up for his regret of performing on the stage of "Sound Life Never Ending Treasure Island Season". He once said that he hoped that this song would bring healing power to the outside world, "Good things can happen to us!" And through music to export correct values to the outside world, encouraging people to better heal the earth after a short charge on Mars, is also Hua Chenyu’s insistence. On the evening of May 2, Huahua was still at the end of the performance, and it was surprising to reveal that his fifth new singing album "Hope" will be released to the outside world after the holiday. This physical album is still available in USB and CD versions. Hua Chenyu incorporates dialectical thinking into the album, encouraging everyone to immerse themselves in their own dawnism. The release of the physical album explores fantasy and reality in a more realistic form, and will definitely bring an extraordinary musical experience to the outside world.

"Fireworks" go to N tear-jerking performances in both directions, freedom, tolerance and happiness merge into the romantic base color of Mars

In addition to repeatedly polishing the music, stage and styling, and constantly mobilizing the fans’ musical visual ceiling, the Mars Concert also strives to bring the best home experience to fans. On May 2, Hua Chenyu Studio and the official blog of the Mars Concert released the "Welcome Home" poster at 13:14 at the same time. The "Lifetime" arrangement touched every Martian resident, and they shouted: Huahua understands the sense of ritual! On the afternoon of the 2nd, the fans who were drawn to the stage to play mahjong just wore a red Lolita "flower wedding", and ran to the idol they missed through the vast sea of people, filled with romantic details. Fans enjoyed the freedom of dress and spiritual freedom under Huahua’s carefully crafted utopia. Diversity and inclusiveness have also formed the long-standing romantic base color of Mars. Even if you are not a "Martian" in the true sense, it is difficult not to be infected by the atmosphere here. Hua Chenyu said sincerely on the spot: There may be some people who are not my fans, but when you come to Mars, we are family. This is a place where you can get warm after working hard and tired on Earth. He also enjoyed providing such a place for the soul to live, and the prosperity ended. The beauty of Mars scenes still flashed in everyone’s minds repeatedly. The snow of "Meeting When Flowers Fall", the volley ribbons of "Born into the Sun", the aerial roses of Hangzhou Station… "When the flowers fall next year, the flowers of Mars are in full bloom." "Fireworks" has become a part of the romance while fulfilling its promise to create romance.

The 2023 Hua Chenyu Mars Concert Chengdu Station ended successfully, and the short separation of this journey is also the beginning of the next journey. Looking forward to the 2023 Hua Chenyu Mars Concert Wuhan Station, Hua Chenyu will bring tens of thousands of Martians to his hometown in Hubei to continue writing more beautiful chapters on Mars.

Recently, car home Quanzhou preferential promotion channel has brought a wave of good news! This popular SUV model is undergoing a price reduction promotion in Quanzhou, with a maximum discount of 10,000 yuan. Now buy Haval Xiaolong, the minimum starting price is only 129,800 yuan. If you are interested in this model, don’t miss this rare preferential opportunity. Please click "Check the car price" in the quotation form to get a higher discount!

Haval Xiaolong is a stylish and dynamic SUV with a streamlined front face and a black honeycomb grille. The overall style is very sporty. The body lines are smooth and strong, and the body lines are simple and smooth, which is very atmospheric. At the same time, Haval Xiaolong also uses the headlight group of LED light source, which has excellent lighting effect and improves the safety of driving at night. The side of the car body adopts a double waistline design, which highlights the sense of movement and strength of the car body. The tail design is simple, and the taillight group adopts LED light source, so the overall shape is very fashionable. Generally speaking, the design of Haval Xiaolong is excellent, fashionable and dynamic, showing the personality and pursuit of modern young people.

Haval Xiaolong is a compact SUV with a body size of 4600*1877*1675mm and a wheelbase of 2710 mm. The body lines are smooth and the side lines are simple and atmospheric, which highlights the fashion sense of the car. The front and rear wheel tracks are 1583mm and 1587mm respectively, and the front tyre size is 225/60 R18, and the rear tyre size is also 225/60 R18. The rim of the car body has a unique style and adopts a fashionable shape, which adds a lot of sense of movement to the car. Whether you are driving in the city or traveling long distances, Haval Xiaolong can provide you with an excellent driving experience.

Haval Xiaolong’s interior design is fashionable and simple, with black as the main tone and metal decoration, which highlights the sense of technology and luxury. The steering wheel is made of leather material, which feels comfortable and can be manually adjusted up and down and back and forth to facilitate the driver’s operation. The central control screen size is 12.3 inches, which supports voice recognition control system, and functions such as multimedia, navigation, telephone, air conditioning, skylight and window can be controlled by voice. The front row and the rear row are equipped with a USB/Type-C interface, which is convenient for passengers to charge. The seat is made of imitation leather. The main driver’s seat can be adjusted in front, back and height, the co-pilot’s seat can be adjusted in front, back and back, and the rear seat supports proportional reclining, providing more space and comfort for passengers.

Haval Xiaolong uses a 1.5L 101 horsepower L4 engine with a maximum power of 74kW and a maximum torque of 132 N m.. At the same time, it is equipped with a 2-speed DHT gearbox to provide smooth power output and efficient fuel economy for vehicles.

Thanks to the owner of car home for sharing, his/her evaluation of Haval Xiaolong is very pertinent. As a person with a family, he/she attaches great importance to the practicality of vehicles. Haval Xiaolong’s spacious and comfortable space really brings a good car experience to his/her family. In addition, he/she also mentioned his/her love for the appearance and interior of the vehicle, which is one of the reasons for choosing Haval Xiaolong. Haval Xiaolong’s sleek appearance and high-tech interior have left a deep impression on him/her. Moreover, he/she also mentioned that the cost of using Haval Xiaolong is very low, which is also an important factor he/she considers when buying a car. Haval Xiaolong’s low fuel consumption and low maintenance cost make him/her very satisfied. Generally speaking, Haval Xiaolong is a cost-effective model, which not only has excellent exterior and interior design, but also has excellent practicability and use cost.

　　Xinhua News Agency, Shanghai, April 11th Question: How to alleviate the "difficulty in buying food"? — — Five aspects of Shanghai’s anti-epidemic "guarantee for supply"

　　Xinhua News Agency "Xinhua Viewpoint" reporter Zhou Rui

　　Doing a good job in ensuring the living materials of 25 million citizens is the basis and key for Shanghai to win the battle against epidemic. Recently, some citizens have reported that "it is difficult to buy food" which has aroused widespread concern. Xinhua News Agency "Xinhua Viewpoint" reporter launched an investigation.

　　Source of supply

　　In the middle of the night, in Taizhou, Zhejiang, and Yuhang, Hangzhou, which are hundreds of kilometers away from Shanghai, the lights are brightly lit in the two city sorting centers where people are working nonstop to prepare emergency supply packages for the closed communities in Shanghai. Potatoes, tomatoes, carrots, corn, apples, cereals and eggs are about to be sent to Shanghai.

　　Ding Dong buys vegetables. In Yuhang City Sorting Center in Hangzhou, batches of fruits and vegetables are waiting to be shipped to Shanghai. Photo courtesy of interviewees

　　For some time, many suppliers have reported that due to the epidemic prevention policies in various places, trucks and vegetable vendors from other places can’t supply vegetables to Shanghai in time, and some vegetable direct supply bases can’t transport them, which puts pressure on the "source" of Shanghai’s supply.

　　"At present, the battle against epidemic in Shanghai has reached the most critical moment." Chen Tong, deputy mayor of Shanghai and head of the special class of living materials support of the municipal leading group for epidemic prevention and control, said that with the joint efforts of various security agencies, the storage of rice, grain, oil and meat in Shanghai is relatively sufficient at present. At the same time, Shanghai has also locked in the supply of vegetables and pork outside the city, which can be transported to Shanghai at any time.

　　Gu Jun, director of the Shanghai Municipal Commission of Commerce, said that Shanghai pays close attention to the production situation in the main producing areas, strengthens ties with the main producing areas of vegetables and pork such as Shandong, Yunnan, Zhejiang, Anhui and Sichuan, and locks in local sources. "The national ministries and commissions have established a ministerial-level coordination mechanism to smooth inter-provincial transportation. We continue to promote the inter-provincial logistics non-contact delivery mechanism. At present, three domestic materials transfer stations in Kunshan, Jiangsu, Pinghu, Zhejiang and Xijiao International in the city have been put into operation."

　　More market players are still joining. "JD.COM will provide Shanghai with more than 16 million pieces of rice, flour, grain, oil and other livelihood commodities." Wang Wenbo, vice president of JD.COM Group, said that through urgent national allocation, the first batch of key guaranteed supplies have arrived in Shanghai by "special car" and "closed-loop traffic", including over 80,000 maternal and child supplies and over 100,000 medicines and epidemic prevention supplies.

　　App grabs food

　　Affected by the epidemic, there is a gap in the distribution capacity of some e-commerce platforms in Shanghai. In order to grab food, some citizens set three or five alarms a day.

　　He Hui, who lives in Changning District, exposed the "big gift package" distributed free of charge on the street. She said that since she worked at home during this time, she would set an alarm to grab food every night and morning. "Our street has been serving vegetables for the second time, but with the longer the closure time, the anxiety of grabbing vegetables and hoarding vegetables has not diminished."

　　Chen Tong admits that due to the prevention and control of the epidemic, the distribution capacity at the end of the e-commerce platform has also dropped significantly under the background that many supermarkets and food markets are still unable to operate normally, resulting in the contradiction between "the last mile" and "the last hundred meters".

　　"The citizens have reported that it is difficult to grab food and cannot deliver it, mainly because the end distribution is under great pressure." Gu Jun said that some communities have been closed for a month, and the demand for living materials of residents has expanded from staple food to daily necessities, epidemic prevention materials and basic medicines.

　　Now, the "helper" to alleviate the App’s "difficulty in buying food" is already on the road. The reporter learned that many insurance companies, such as Hungry, Box Horse and Meituan, have mobilized thousands of staff from Beijing, Wuhan, Guangzhou, Anhui and other places to come to Shanghai for support.

　　"I want to contribute to Shanghai." On the 9th, Cen Feng, who came to Shanghai for support from RT Mart in Huangyan, Zhejiang, just got off the train and went to Zhongyuan Store in RT Mart, where he devoted himself to the supply guarantee. According to the company’s plan, this store has now "transformed" into a fresh warehouse, and many goods from other places will be transferred from here to other stores.

　　At Huacao Store in RT Mart, the sorted and packaged goods are waiting for delivery. Photo courtesy of interviewees

　　Yonghui Supermarket also said that Yonghui will deploy security personnel from Fujian, Anhui and other places to help Shanghai fight the epidemic. In the past week, Yonghui has 50 backbones in Shanghai, and it is expected that another 600 people will be transferred to Shanghai in the coming week.

　　Wang Wenbo introduced that in Shanghai, JD.COM has successively deployed more than 2,000 first-line anti-epidemic personnel, including courier brother, to provide services for operational support and material delivery. "It is expected that more manpower will be invested in the follow-up."

　　Group buying force

　　In order to improve the efficiency of supply guarantee, more effective distribution methods are needed. During the new round of blockade, collection and distribution, group meals and group purchases are becoming effective forces to protect the "vegetable basket" of residents’ homes.

　　"At present, the biggest difficulty in ensuring the supply of living materials is how to send them to every household." Liu Min, deputy director of the Shanghai Municipal Commission of Commerce, said that Shanghai is docking with supermarkets and e-commerce platforms, and will deliver living materials to the community through centralized distribution and delivery, so as to cover the basic material needs of as many consumers as possible with limited transportation capacity.

　　Many supermarkets in Shanghai have started to take action. On April 3rd, Carrefour launched two ways: community small assembly list and WeChat community collection list. Xiong Xuebing, manager of Carrefour Jinqiao Store, said that this model is not only convenient for enterprises to organize the supply of goods, but also can make maximum use of the transportation capacity.

　　In Pudong New Area, Lianhua staff are transporting the supplies collected and distributed. Photo courtesy of interviewees

　　The reporter found that compared with the "point-to-point" traditional point-to-point distribution mode, the collection and distribution can meet the basic needs of the residents of the whole community in one breath, and the distribution efficiency is higher, which is more suitable for the current lack of riders in Shanghai.

　　However, there is still room for improvement in this model. For example, some "mini-communities" and serviced apartments can’t meet the minimum order quantity of centralized collection and distribution, so it is necessary to arrange "counterpart" enterprises to meet the needs of residents.

　　"the last 100 meters"

　　In the case of closed control, the "last 100 meters" of material distribution from the entrance of the community to the residents’ homes has become difficult. At present, in the closed residential area of Shanghai, residents often need volunteers to provide services.

　　Li Xiaojun, who lives in Minhang District, is a rare young man in a community with a high degree of aging. After the closure was started, Li Xiaojun took the initiative to apply to be a volunteer and participated in the work of organizing nucleic acid sampling and distributing materials. At the same time, we also collect orders offline so that the elderly who can’t use the Internet can also buy and serve. "Through volunteer shifts and social workers, we can solve the food demand of a small part of the community." He said.

　　"I haven’t slept for a few days." Cai Xiaobing, the head of YTO Express Shanghai Fuquan Branch, has a hoarse voice. From April 4th, he led the courier brother to volunteer in the nearby community. In less than a week, their service scope extended from the nearby community to the nearby residents for 10 kilometers.

　　On April 9, Cai Xiaobing, the head of YTO Express Shanghai Fuquan Branch, unloaded the goods in Qicun Community, xin jing, Changning District. Xinhua News Agency reporter Chen Jianli photo

　　At the same time, Meituan, JD.COM and other platforms have urgently deployed a lot of "unmanned vehicles" to alleviate the difficulty in the delivery of the "last 100 meters" in Shanghai communities.

　　Du Haitao, the stationmaster of Kangqiao Road Station where Meituan buys vegetables, said that the new generation of automatic delivery vehicles with a load of over 150 kilograms will drive to the downstairs of the user units in the community and be taken out by the volunteers stationed downstairs. "After each delivery, we will fully disinfect the inside and outside of the car in time to reduce hidden dangers. This model can save about half of the delivery time compared with the original manual delivery. "

　　Special group

　　"One can’t be less." To fight the battle of ensuring supply, Shanghai not only needs to effectively solve the common problems, but also do its best to ensure the living and material needs of special groups such as the elderly, the chronically ill, the infants and the disabled.

　　Ms. Duan, who lives in the Expo home in Minhang District, said that her father needed to take drugs to improve immunity after surgery, but many hospitals and pharmacies suspended their services during the epidemic. "Later, I found a beneficial drug pharmacy with a healthy drug cloud, and I confirmed that I could send prescription drugs to my door. I suddenly settled a lot." She said.

　　Xiao Shuixian, senior vice president of Hungry, said that in response to the rising demand of residents for medicines, more than 1,000 pharmacies have been docked. Since the new round of closure on March 28, nearly 1 million orders for medicines have been sent.

　　A hungry rider is disinfecting the takeaway box. Photo courtesy of interviewees

　　Chen Tong said that Shanghai has established an emergency special needs guarantee mechanism to thoroughly explore the special groups such as the elderly, infants and disabled people in the territory, so as to make the base clear; Establish a special channel for emergency needs on the e-commerce network enterprise platform to ensure the living materials needs of special people.

　　"Among them, baby milk powder has been listed as a key supply guarantee, and the allocation, transportation and distribution of such products will be guaranteed. Major e-commerce platforms and supermarkets will give priority to receiving orders and distribution." Chen Tong said.

　　On April 6th, Yonghui Life App launched the function of "special needs for epidemic situation", and received nearly 400 special orders on the first day of launch. At present, orders are growing rapidly. Su Xianyang, the relevant person in charge of Dada Express Shanghai, said that at present, Dada Express has arranged 30 delivery vehicles for the community milk powder distribution project, and it is expected that milk powder can be delivered to 500 families every day.