CCTV News:At the dinner table during the Spring Festival, seafood is the favorite of Zhejiang people. The wholesale market of aquatic products in Ningbo, Zhejiang Province ushered in a wave of small sales peaks, and the price of seafood rose.

At 9: 30 am, the reporter came to Ningbo Aquatic Products Wholesale Market. In front of a booth, Ms. Xu, a citizen, is choosing seafood such as cuttlefish, yellow croaker and pomfret, ready to stock up on new year’s goods.

In addition to preparing new year’s goods, some citizens bought seafood and packaged it directly, and sent it to all parts of the country by express delivery as a good gift. The reporter learned that the wholesale price of hairtail in Ningbo aquatic products wholesale market is 240 yuan per kilogram, 60 yuan per kilogram for common hairtail, 120 yuan per kilogram for pomfret and 80 to 180 yuan per kilogram for small yellow croaker.

Industry insiders predict that with the approach of the Spring Festival holiday, the price of aquatic products in the market will continue to rise. In terms of sales volume, the daily turnover of Ningbo aquatic products wholesale market is about 900 tons recently, and the best sellers are hairtail and pomfret.

[Global Network Technology Comprehensive Report] "What we are about to see in this JD.COM 618 is that the omni-channel from online to offline and the whole link from consumption to industry share quality consumption; From the city to the countryside and from the back wave to the silver hair, the whole scene from home to the store shares a good life, so that love is not limited to consumption. " Kai Chen, vice president of JD.COM Group, said at the launch and trend conference of 2021 JD.COM 618 held on May 20th that he also released seven major consumption trends of JD.COM 618 in 2021.

According to him, in the future, JD.COM will cooperate with various partners such as brand merchants, industrial belt factories, rural farmers, physical stores, etc., and it is expected that 20 million people in the whole industrial chain will participate in the preparations for the "618", helping nearly 200 industrial belts to develop sales channels and realize digital upgrading.

Trend 1: consumption backflow: the rise of national tide, buying the world freely

This JD.COM 618, an escalating and expanding domestic market, is attracting more consumption abroad back to China.

On the one hand, driven by cultural self-confidence and the upgrading of manufacturing in China, consumers have gone from pursuing foreign brands to setting off the fashion of "national tide aesthetics", and a large number of brands of China time-honored brands and new domestic products have risen rapidly. According to JD.COM Big Data, compared with the year-on-year growth of international brands, in 2020, the turnover of China brands increased by 6%, the number of brands increased by 5%, and the number of users increased by 18%. Among the top ten hot spots of consumer brand search, "national products" occupy 7 seats, among which brands such as Huawei, Xiaomi, Maotai, OPPO, vivo, Glory, Gree, Li Ning and Wuliangye are the most concerned.

Behind the accumulation of domestic brands, the help of e-commerce platform is indispensable. For example, in the next three years, JD.COM Seconds will focus on incubating 100 domestic brands, and at the same time, it will support over 30 industrial belts in the next year to build brands of origin, achieving an annual growth rate of over 100%.

On the other hand, under the new development pattern, JD.COM International has unblocked the circulation barriers between domestic and foreign markets through an efficient international supply chain system, helping more and more high-quality imported goods to enter China and meet consumers’ more diversified and higher-quality consumption needs.

Quality is still the core demand of import consumption. According to big data, on the international platform of JD.COM, beauty and skin care, medical care, mother and baby are the most concerned categories, accounting for nearly 70% of the consumption. At the same time, the category structure of imported consumption is more perfect and rich, and pet life, computer office and other categories are growing rapidly.

Trend 2: omni-channel: full bloom, accelerate the destruction of the circle

This JD.COM 618, the "omni-channel" connecting the whole scene online and offline, is accelerating to blossom in the direction of all regions, all customers and all categories.

"Omni-channel" integrates a wider range of online and offline channels, resources and capabilities, and accelerates the expansion to all regions. At present, JD.COM, a subsidiary of Dada Group, has linked more than 100,000 offline stores, covering about 1,400 counties and cities across the country, and the convenient consumption experience of one hour is favored by more and more consumers. In the recent promotion for the 415th anniversary of JD.COM’s arrival, the sales of the platform reached 2.3 times of the same period of last year. In the low-tier cities where the platform has been online for one year, more than 90% of the sales during the promotion period more than doubled compared with last year.

At present, the omni-channel has changed from the core group of married working mothers born in 1980s to more middle-aged and elderly, male and sinking users, and the user structure has become more diversified and expanded to the whole customer base.

Omni-channel is expanding from the core categories of FMCG such as food and beverage, fresh food, household cleaning and personal care to all categories. At present, mobile phones are the fastest-growing category in JD.COM’s home-to-home platform sales, and the number of online mobile phone stores has exceeded 6,000. During the promotion period on April 15th this year, brands such as Apple, vivo, Xiaomi, OPPO and Yijia all increased by more than 7 times year-on-year. In the field of beauty, JD.COM has launched more than 3,400 beauty offline stores at home; In the field of clothing, it has covered over 700 short-term stores.

This year, JD.COM 618 will link more than 3 million offline stores, including not only seven fresh supermarkets, Jingdong House, JD.COM convenience store, JD.COM Super Experience Store, Beijing-Tokyo Auto Club and other offline formats in JD.COM, but also various offline small and medium-sized businesses such as pharmacies, convenience stores, flower shops and auto repair shops nationwide.

Trend 3: new category: precise innovation, satisfying individuality.

In this JD.COM 618, young people have gradually become a new force in the consumer market, and innovation to meet individual needs is more active and accurate.

Midea’s low-sugar and high-fiber "light-eating" rice cookers, Cobos sweeping robots that can automatically collect "moon-throwing" garbage, and GoPro sports cameras that can easily shoot large films outdoors … The new circles and preferences of young consumers bring opportunities to new categories in market segments. With the in-depth insight into consumer demand and the help of the whole life cycle in JD.COM, brands prefer C2M mode. These new products are "explosive when they debut" and new products and categories are accelerating "circle breaking".

Jingmeng, a new brand owned by JD.COM, which focuses on pet categories, also quietly went online in 618. The design perspective follows the physiological habits of pets, and continuously pays attention to the two-way emotional needs of people and pets, making pets easier and happier. Jingmeng intelligent fresh air pet bag not only creates a "mobile RV" for pets to travel safely, but also is the owner’s fashion accompanying bag. A canned pet snack not only contains tuna caught in the deep sea, but also specially adds fish roe, which improves the nutrition and palatability of pet food.

This year, JD.COM 618 will help at least 1,000 new categories to grow by over 100% year-on-year, and 100 new categories will sell over 100 million yuan, so that new products can stand in the "C position".

Trend 4: rural revitalization: consumption improves quality and industry promotes agriculture.

This JD.COM 618, JD.COM and its ecological partners will continue to build a closed loop of "helping farmers to increase their income and promote rural consumption", and promote a virtuous circle of "improving their consumption capacity and enhancing their willingness to consume". Through the "Plan of Prospering the Rich and Promoting the Growth of Rural Trillion Output Value", rural revitalization will be promoted in an all-round way in three years.

Broadening the sales channels of agricultural products is the key to rural revitalization. JD.COM is taking various measures to help more agricultural special products and services integrate into the national market. JD.COM Dashangchao will build a large and medium-sized platform for the circulation of agricultural products, which will help more than 30+ agricultural industrial belts to upgrade their industrial systems in 2021, form a demonstration zone of agricultural industrial belts, and build benchmark products. Jingxi introduced policies such as direct production of agricultural products and direct mining of farmers, and comprehensively promoted the origin of agricultural products to create a new digital industrial belt. Jingdong Logistics focuses on more than 530 agricultural specialty sites across the country, so that high-quality agricultural products in rural areas can be sold and shipped. Based on the intelligent agricultural operating system of Jingdong Smart City, AI and big data are used to help local governments solve the problems of "what is there, what to plant, how to plant, what to sell, how to sell and sell well".

At the same time, Jingdong Logistics has continuously improved the accessibility and service timeliness of the sinking network, so that consumers in township areas can also enjoy the same quality goods and services as people in the city. In counties, towns and villages that have been upgraded to 24 hours, the growth rate of consumption volume is significantly higher than the national average growth rate.

Trend 5: Responsible consumption: green intelligence, sustainable development

This JD.COM 618, in addition to providing goods, more retailers and brands hope to pass on the concepts of sustainable development and social responsibility to consumers and promote the high-quality development of the entire consumer market.

JD.COM practices the concept of "responsible consumption" by building a lower carbon and cleaner supply chain system. On the occasion of the release of the first ESG report, JD.COM Group also issued a carbon reduction declaration, actively responding to the national strategy, and committed itself to becoming a leading enterprise in carbon reduction. At the end of 2019, Jingdong Logistics took the lead in announcing its participation in the "Scientific Carbon Target" initiative, becoming the first logistics enterprise in China to commit to setting scientific carbon targets; In November 2020, the carbon reduction target for 2030 was set: compared with 2019, the total carbon emissions will be reduced by 50% by 2030. Up to now, driven by the "Qingliu Plan" of Jingdong Logistics, recycling packages such as ambient temperature qingliu box and recycling fresh incubator have been used for 110 million times, saving about 2 billion express cartons, with more than 200,000 merchants and hundreds of millions of consumers participating. At the same time, JD.COM’s "Idle Materials Donation Program" has recycled 10 million cartons in more than 100 cities, reducing carbon emissions by 17,500 tons.

At the same time, as a pioneer of environmental protection, jingdong cloud has obtained many invention patents in the fields of energy saving and energy recovery in data centers. Jingdong Smart City has helped Nantong City, Jiangsu Province to build the country’s first modernization center for urban governance, which not only solves urban governance problems, but also helps the city to be green and environmentally friendly, save energy and reduce emissions.

Trend 6: Goods+Services: Trust dominates life without worry.

In this JD.COM 618, it has become the consensus of the industry to create an integrated consumption scene of goods and services. Service consumption has become a new kinetic energy for economic growth and structural upgrading, and new service consumption patterns are constantly emerging.

At present, the life service in JD.COM has covered six major businesses: automobile, real estate, cultural tourism, auction, flower gardening and local life, providing consumers with an integrated consumption scene of goods and services. Even buying a house, buying a car and repairing a car, which used to take a "broken leg" to complete, can now place an order online, and then complete the service at the nearest good house, Jingxuan Store and Beijing-Tokyo Car Club. In the field of home furnishing, JD.COM has also launched a brand-new model of "integration of dry support and clothing", realizing "buy in JD.COM, send in JD.COM and install in JD.COM".

This year, JD.COM 618 launched 44 new services and upgraded 38 services to create the ultimate consumer experience. Among them, JD.COM’s "assured purchase" service was upgraded again in JD.COM 618 this year, and the marked goods in the whole period of 618 were given free on-site to get back.

Trend 7: supply chain and technology: digital intelligence, full link and socialization

As a hub linking consumption and supply, JD.COM 618′ s supply chain is accelerating to upgrade in the direction of "intelligence", "full link" and "socialization", continuously optimizing the cost, efficiency and experience from the consumption end to the supply end, and making JD.COM 618 an important node of industrial upgrading.

The "digital intelligent" supply chain understands consumers better, and JD.COM JC2M intelligent manufacturing platform "Zhi" has made a series of explosive products.

Taking Linde forklift truck as an example, the company and JD.COM industrial products have created a "full-link" integrated intelligent collaborative procurement, supply and service solution. By establishing a digital connection channel with corporate customers, the company can efficiently collect customer customization needs, quickly carry out customized production and match the corresponding after-sales service.

The supply chain is becoming more open and socialized. By the end of 2020, there will be more than 1,400 cloud warehouses managed by Jingdong Logistics, and jingdong cloud Warehouse has become an important component of Jingdong Logistics’ open collaborative ecology. In April this year, Jingdong Logistics and Tencent Smart Retail launched Jingteng Yuncang, creating an innovative model from traffic to product selection to performance, further opening up the integrated supply chain capability to the society and serving ecological partners.

　　CCTV News:On the afternoon of December 8th, the joint prevention and control mechanism of the State Council held a press conference with the theme of "further optimizing the implementation of epidemic prevention and control measures". Responsible comrades of the National Health and Wellness Commission and relevant departments of the National Bureau of Disease Control and Prevention and relevant experts attended the conference and answered questions from the media.

　　At the press conference, a reporter asked, many elderly people over the age of 80 are inconvenient to move, suffer from a variety of chronic diseases, and generally rarely go to public places. Why do they need vaccination? What facilities are provided for the disabled and semi-disabled elderly in the service?

　　Xia Gang, director of the Department of Health and Immunity of the National Bureau for Disease Control and Prevention, said that the current epidemic situation is still severe and complicated, and vaccination still has good effects in preventing serious illness and death. Vulnerable groups such as the elderly can easily develop into severe illness, critical illness or even death after being infected with Covid-19, and vaccination with COVID-19 vaccine will benefit the most.

　　Xia Gang said that a considerable number of disabled and semi-disabled elderly people in China live at home for a long time and rarely go out. However, infection may still lead to illness or even serious illness and death during the company or visit of relatives, so it is still necessary to vaccinate. At the same time, considering the mobility of these elderly people, in order to make them more convenient for vaccination, we have continued some previous good practices, including using mobile vaccination vehicles, driving special vaccination sessions for the elderly, opening green channels for vaccination for the elderly, etc. At the same time, it is proposed that all localities can send medical personnel with rich experience in diagnosis and vaccination to form vaccination teams, and provide home vaccination services for disabled and semi-disabled elderly people with common equipment and medicines needed during post-vaccination observation, so that these elderly people can complete vaccination without leaving home.

　　　　In 2012, China National Intellectual Property Administration introduced a series of policies and measures to actively guide and support the development of intellectual property services. Together with 10 departments in the State Council, we formulated Opinions on Strengthening Intellectual Property Work in Strategic Emerging Industries, and jointly issued Guiding Opinions on Accelerating the Cultivation and Development of Intellectual Property Service Industry and Statistical System of Intellectual Property Service Industry with 9 departments in the State Council. We have successively carried out statistical investigations on intellectual property service industry, strengthened supervision and punishment on the integrity work of patent agencies, and provided more high-level talents for the development of the industry by reforming the national patent agent qualification examination rules, which laid the foundation for the further development of intellectual property service industry.

　 　 Four judges of Shanghai High Court involved in collective prostitution were removed from office.

　　Zhongxin Jingwei Client September 22nd (Xiong Siyi) Ding-dong! Mid-Autumn Festival and National Day are coming, and you have a welfare to check!

　　A few days ago, the Shanghai Federation of Trade Unions issued a document clearly stating that in 2020, the trade union funds will be increased at one time to distribute holiday condolences to all members, with the standard not exceeding 500 yuan per person. As soon as the news was released, netizens expressed their "envy", but in fact, you can also receive this holiday condolences!

　　20 provinces clearly define the distribution standards.

　　According to the Measures for the Management of Funds Revenue and Expenditure of Grass-roots Trade Unions issued by the General Office of the All-China Federation of Trade Unions, grass-roots trade unions can distribute holiday condolences to all members on holidays. Festivals on holidays refer to statutory holidays stipulated by the state (namely, New Year, Spring Festival, Tomb-Sweeping Day, Labor Day, Dragon Boat Festival, Mid-Autumn Festival and National Day) and ethnic festivals established with the approval of the people’s governments at or above the autonomous region.

　　According to the incomplete statistics of the Sino-Singapore Jingwei client, up to now, at least 20 provinces have made clear the standards for issuing holiday condolences. According to the upper limit of the standard of condolences, Guangdong ranks among the top in the country with "the annual total amount generally does not exceed 2,500 yuan per capita". However, Guangdong requires that the proportion of the annual expenditure of holiday condolences distributed by grass-roots trade unions to all members should not exceed 40% of the budget expenditure of the trade unions at the same level in that year, or should be controlled within 50% of the funds retained by grass-roots trade unions.

　　The five provinces of Hunan, Shaanxi, Gansu, Shandong and Qinghai have relatively high upper limit of holiday condolences, which are: no more than 2,100 yuan per person per year, no more than 2,200 yuan per person per year, no more than 2,000 yuan per person per year, no more than 2,000 yuan per person per year, and no more than 2,000 yuan per person per year. The upper limit of the standard of holiday condolences in Tianjin is relatively low. According to the data released by Tianjin in June 2019, it is no more than 1000 yuan per person per year.

　　Different from the above-mentioned provinces, Guizhou does not stipulate the upper limit of the annual total amount, but limits the single amount. In February 2018, Guizhou made it clear that grassroots trade unions can distribute holiday condolences to all members on holidays. The payment standard is that the average per capita of the Spring Festival does not exceed that of 500 yuan, other statutory holidays and ethnic festivals, which meets the requirements, does not exceed that of 200 yuan.

　　Five provinces raise the standard upper limit

　　In addition to going overseas, at least five provinces, including Inner Mongolia, Hubei, Shaanxi, Fujian and Shandong, have raised the upper limit of holiday condolences to varying degrees in recent years. Among them, in January 2019, Shaanxi raised the upper limit of the standard for grassroots trade unions to distribute condolences to all members on holidays in 700 yuan to no more than 2,200 yuan per person per year.

　　Su Jian, director of Peking University National Economic Research Center, said in an interview with Zhongxin Jingwei client that there are two reasons for raising employee welfare standards in many places. First, the economy has developed, and if it is still based on the original standards, it will be low; Second, because if the quota is too small, it will not play a role in reflecting the care of trade unions.

　　Song Qinghui, a well-known economist, analyzed the client of Sino-Singapore Jingwei, saying that according to the rising prices, many places have moderately raised the standards of employee welfare. From an economic point of view, when prices go up, welfare will naturally go up, which conforms to the basic law of economic development.

　　Jiang Han, a senior researcher at Pangu Think Tank, told the client of Zhongxin Jingwei that the promotion of employee benefits in many places, especially enterprises and institutions, is also to better retain people and help local governments establish a better talent training and retention mechanism, which is closely related.

　　The Sino-Singapore Jingwei client also noticed that in the first half of this year, some regions concentrated on issuing annual holiday condolences at the beginning of the year. For example, Hunan issued a notice in March, and the trade unions of government agencies, enterprises and institutions in the whole province will distribute the undistributed part of the holiday condolence fee that can be distributed throughout the year, plus the special condolence fee for fighting the epidemic previously stipulated by the Provincial Federation of Trade Unions, in the form of consumer vouchers, and the holiday condolence fee that has been distributed this year will not be distributed repeatedly. Workers and trade union members should finish their consumption before 24: 00 on May 5.

　　Screenshot source: Hunan Trade Union Network

　　In addition, in April this year, Guizhou will issue the undistributed part of the annual holiday trade union welfare fund in advance; Shandong also issued a notice in April, pointing out that grass-roots trade unions can issue holiday condolences to all members in advance by means of delivery vouchers.

　　In this regard, Su Jian said that from the perspective of promoting consumption, it is obviously helpful for the annual welfare to be distributed centrally at the beginning of the year. Because the money is available earlier, ordinary people can spend it more freely at the right time. On the one hand, it improves the efficiency of expenditure, on the other hand, it can also make the function of promoting consumption better realized.

　　Jiang Han pointed out that in a sense, the centralized distribution model can give employees better welfare and treatment. If it is distributed to various festivals, it may lead to a small number of employees’ welfare benefits in each festival, but centralized distribution can make the single amount more and the choice of benefits more, so some places have begun to explore the mode of centralized distribution.

　　Jiang Han also said that we can’t overdo it in order to fight corruption and promote honesty, but also take into account the welfare of employees. Su Jian also believes that the holiday welfare itself is in line with the tradition of China. As long as the source of funds is justified and the way of distribution is appropriate, there will be no problem. (Zhongxin Jingwei APP)

　　With the continuous development of intelligent technology and the continuous expansion of its influence, media information dissemination, film and television industry upgrading and international cultural exchanges are all facing new development space and opportunities.How to recognize the current coordinate system and locate the future development strategy?The demand for ideological collision and practical communication is increasingly urgent.

　　The 2021 China International Intelligent Communication Forum, which just ended in Wuxi, looks forward to the future development of intelligent communication with its inspiring topic and gold content.

2021 China International Intelligent Communication Forum Opening Ceremony and Main Forum Site

　　Recently, jointly sponsored by the Central Radio and Television General Station and the People’s Government of Jiangsu Province2021 China International Intelligent Communication Forum ended in Wuxi.Vice Minister Publicity Department of the Communist Party of China, Director and Editor-in-Chief of the Central Radio and Television General Station, Shen Haixiong, Deputy Secretary of jiangsu provincial party committee and Governor Wu Zhenglong attended the opening ceremony of the forum and delivered speeches. Zhang Aijun, member of the Standing Committee of jiangsu provincial party committee and Minister of Propaganda Department, Peng Jianming, member of the editorial meeting of the Central Radio and Television General Station and general manager of the general manager’s office, and Chen Jiangang, secretary general of Jiangsu Provincial People’s Government, attended the meeting.

　　Around "New age zhi spread"Theme, this forum brings together experts and scholars in the field of intelligent communication at home and abroad and leading figures from all walks of life. Through an opening ceremony, a main forum and three sub-forums, a large number of exclusive opinions and innovative wisdom are stirred up.

　　Look to the future

　　All-media and videoization outline a new development prospect

　　In the era of Internet of Everything, it is particularly critical for intelligent technology to open up a new communication scene and realize the leap of communication mode. At this forum, many experts, scholars and business representatives looked forward to the future communication prospect.

　　Song Jianwu, a professor at the School of Journalism of Renmin University of China and a member of the Publicity Department of the Communist Party of China Media Integration Expert Group, is "‘ Remodeling and Construction ’ The development of cultural industry in the era of intelligent mediaSpeech at the sub-forum on "Intellectual Industry" with the theme of "Intellectual Industry".

　　He pointed out that the all-media communication system is a system built on the basis of modern information technology with the Internet as the core. Holography means the application of the latest technology; All employees and all effects are the characteristics of the future media industry and the new characteristics of the future social interaction or communication relationship based on the Internet.

　　Professor, School of Journalism, Renmin University of China

　　Song Jianwu, member of Publicity Department of the Communist Party of China Media Integration Expert Group

　　Deliver a keynote speech

　　Song Jianwu also put forward his own judgment on the future media form: "In the future, there will be an all-media communication system based on community media integration, with regional media integration platform as the skeleton and national media platform as the leading factor. This system will inevitably lead to the situation that the media at all levels will get through vertically and the county-level media center will get through the localized resources horizontally."

　　Song Jianwu also said that the future media industry may play a greater role in the operation of urban brain, because urban brain will be the data collection and operation center of future society. "We also see that the leading media groups have entered this field.The media should be the hub of society by nature, especially the platform media as the ruling tool of the party and the government, which must stand in the center of the stage.Therefore, we believe that in the future, the media industry will be more useful in the operation of the new center of society (urban brain). "

　　At the same time, many guests expressed their full expectations for the media to be further "videoized". Rui Chen, Chairman and CEO of Billie Billie, said in his keynote speech at the main forum that all future creative forms will be embedded in video expression. "Video is not only the most natural medium, but also the most friendly medium for the audience.In the next three years or five years, the number of video users in China will reach 1.2 billion. On that day, our content industry has also changed."

　　Rui Chen, Chairman and CEO.

　　Deliver a keynote speech

　　Zhang Zhian, a professor at the School of Communication and Design of Sun Yat-sen University who attended the sub-forum on "Smart Industry", continued to be optimistic about the development prospects of short videos in the 5G era. He made three predictions about this: "The short video platform is expected to become the social infrastructure like the link platform and consumption platform like WeChat and Taobao.; Short video platform will make link live broadcast and e-commerce become common application scenarios, and different application scenarios need to be further developed; The short video platform makes video socialization possible, and the social function will surpass the entertainment function to facilitate people’s convenient communication. In addition, Zhang Zhian stressed that the development of short video should improve the safety factor in data and content.

　　Value guidance

　　Carrying forward mainstream values and practicing social responsibility has become a consensus.

　　Using data to empower the industry and strengthen the application of algorithms to reach users more accurately has become the development direction of the intelligent media era. However, "algorithm" is not a simple technical tool. With its wide application and deepening influence, many related issues have risen to the value level. Some of the guests expressed their views on this from their own perspectives.

　　In the topic "‘ The era of intelligent media, integration and innovation ’ At the "Smart Technology" sub-forum of "New Technology Empowers the Integration and Development of Smart Media", Mei Jianping, executive deputy director of the State Key Laboratory of Ultra HD Audio Production and Broadcasting of the Technical Bureau of the Central Radio and Television General Station, said,The "main station algorithm" that the main station is trying to build will become a powerful engine to help the deep integration and development of media.

　　"No matter what kind of recommendation logic, the most advanced algorithm technology will always be the basic support to lead the future information distribution. At the same time, we will transform the orientation of mainstream values such as our guiding power, communication power and influence into calculable factors and integrate them into the algorithm." Mei Jianping said.

　　Central Radio and Television General Station Technology Bureau

　　State key laboratory of ultra-high definition audio production and broadcast presentation

　　Mei Jianping, executive deputy director, delivered a keynote speech

　　While the commercial internet platform finds the breakthrough point of algorithm technology innovation in the tide of intelligent media, it should be more alert to possible false information, privacy security and other issues.

　　To this end, Cao Guowei, chairman and CEO of Sina and chairman of Weibo, said,In the era of intelligent communication, we should always be afraid of the growing influence of the platform, strike a balance between the commercial attributes and social attributes of the platform, actively explore ways to strengthen platform governance and assume social responsibilities.

　　Chairman and CEO of Sina

　　Cao Guowei, Chairman of Weibo delivered a keynote speech.

　　In Cao Guowei’s view, Weibo covers hundreds of millions of users and has a strong platform influence and communication power. Therefore, Weibo regards promoting the main theme and transmitting positive social energy as an important part of its platform to practice social responsibility.

　　Cao Guowei said: "Weibo has recognized the new problems brought by social media platforms from a very early age, and put platform governance and social responsibility at the core of enterprise development." The platform should raise risk awareness, strengthen technical means, and comprehensively protect data security and user privacy. Cao Guowei said that this is an important part of the platform’s practice of social responsibility.

　　In the face of the flood of false information, Cao Guowei suggested strengthening the main responsibility of the platform, creating a clear Weibo space, actively expanding the mainstream voice, and doing a good job in dispelling false information.

　　As an Internet platform with a large audience and traffic scale, bilibili is also actively practicing the integration and guidance of mainstream values, which has a subtle influence on the vast number of young people. In his speech, Rui Chen emphasized the positive role that Internet websites should play in promoting the main theme and positive energy.

　　In recent years, bilibili has taken the initiative to strengthen cooperation with mainstream media. In terms of channel cooperation, CCTV News stayed in bilibili in 2019. At present, the number of fans exceeds 6 million, making it one of the most popular mainstream media accounts in bilibili. In terms of content cooperation, in 2020, bilibili and CCTV cooperated to produce a large-scale panoramic live broadcast program "Wuhan Recovery", and invited a group of bilibili UP owners to conduct aerial live broadcast, leading the audience to witness the long-lost "fireworks" in Wuhan, which also fully activated the potential of folk UGC and deeply demonstrated the two-way interaction in the Internet age.

　　Huang Chuxin, deputy director and secretary general of the New Media Research Center of China Academy of Social Sciences, said in the round-table dialogue of the sub-forum:How to balance content and technology, on the one hand, tests the information recipients, on the other hand, it also tests the media practitioners.From the perspective of government and society, it is necessary to standardize and refine laws, regulations and system construction.

　　Industrial practice

　　Technology Empowers Full Link Upgrade of Film and Television Industry

　　From the single-point achievement of intellectual media that made people shine at first, to the realization of covering the overall situation of communication system and even profoundly affecting industrial development, the application of intellectual media has surpassed the technical level and empowered thousands of industries.

　　Wuxi, the venue of this forum, has achieved fruitful results in information technology, Internet of Things and digital film industry in recent years.It has the only national digital film industrial park in China, and has initially formed a cultural industry development pattern represented by film and television media, cultural tourism and digital creativity.

　　The development of Wuxi is a typical epitome of China’s film and television and cultural industries. With the increasing penetration of emerging technologies into the film and television industry, the connection between film and television production and viewing experience will be further upgraded to help."Movie Power" is moving towards "Movie Power".

　　wuxi national digital film industry park

　　At the forefront of the industry, Zhang Wenlin, president of Huawei’s strategy department, delivered a keynote speech at the main forum focusing on how digital technology can promote the upgrading of the film and television industry. Zhang Wenlin believes that "all kinds of technological breakthroughs, business innovation and business model exploration will eventually lead to chemical reactions in the industry and stimulate the cluster effect, which needs to be implemented."

　　Zhang Wenlin, President of Huawei’s Strategy Department

　　Deliver a keynote speech

　　Zhang Wenlin put forward his own views on several hot applications of smart media:Ultra HD is accelerating, consolidating the 4K industry and accelerating the move to 8K; The improvement of AI production efficiency will run through the whole process of video production, and digital people are also coming out; For the penetration and application of 5G, Zhang Wenlin believes that 5G access not only brings cost savings at the shooting end, but also brings the expansion of live scenes.

　　Huang Qunfei, executive deputy general manager of Huaxia Film Distribution Co., Ltd. also mentioned the upgrading and transformation of the whole chain of the film industry by the exploration of smart media technology. "It is precisely because of the Internet that TV programs, especially cultural performances, concerts and ball games, can enter the cinema, enriching the content of the cinema; The application of holographic immersion fusion enriches the form of film and television products; Big data analysis will significantly enhance the ability of film distribution, and can customize production and precise push, so that film distribution can be personalized and differentiated. " Huang Qunfei said.

　　Huaxia Film Distribution Co.,Ltd

　　Executive Deputy General Manager Huang Qunfei delivered a keynote speech.

　　For the film industry in the era of intelligent communication, Huang Qunfei proposed three directions for future exploration:First, focusing on virtual production, promoting the integration of technology and film and television.By linking the scientific community and the film industry to build an exchange and cooperation platform, lead the production of China blockbusters;The second is to provide on-demand services for film and television production based on cloud computing technology., collecting data for video editing, image design, animation production and other services;The third is to develop immersive cinemas.Combining high-resolution stereo projection technology, three-dimensional computer graphics technology and audio-visual technology, a completely immersive virtual environment is created, and an audio-visual feast is performed by immersing in the cinema.

　　In addition, this forum also held "Intellectual culture, mutual learning of civilizations and cultural communication"Sub-forum, to discuss how to use intelligent means to stimulate cultural innovation, promote cultural exchanges between different countries, and constantly expand the" circle of friends "of international communication. The foreign guests at the meeting held in-depth discussions on the commonness of Chinese and foreign life and culture, cross-cultural communication and communication based on social media.

　　Conclusion:

　　China International Intelligent Communication Forum 2021 is a brand activity of cross-border integration in the field of national intelligent communication. By building an international communication platform,Discussion on technology application, industrial integration, cultural exchange, social responsibility and humanistic care in the era of intelligent communication.Frontier issues will help to further build consensus and jointly promote the high-quality development of the global intelligent communication industry.

　　The infinite future of intelligent communication comes from the continuous deepening of thinking and the large-scale development of innovative practice. China International Intelligent Communication Forum 2021 provides a channel for practitioners to ask about the future, and sincerely expects that the forum will contribute more and more exciting content next year.

No.418, Suilun, Changdi Village, Zhuanghang Town, Fengxian District. The owner of this old house is Feng Kaimin.

In the past 40 years, this old rural house has experienced the same vicissitudes as other old rural houses: mottled walls, broken roof tiles and damaged facilities. However, just as the Spring Festival comes in 2024, it has undergone great changes-the unified style of white walls and gray tiles, the scattered layout of the front hall, the central garden and the backyard, with simple and generous doors and windows … attracting many relatives and friends to visit.

For Feng Kaimin, it is his long-cherished dream that a whole family can spend the Spring Festival in the "new house" and share a happy reunion.

What will the old rural house look like?

At present, there are 175 villages and about 100,000 farmers in Fengxian, and most of their old rural houses were also built in the 1980s. Prior to this, with the increasingly prominent "old, broken and old", more and more young villagers left the countryside and entered the urban area, living a "one city and one township" life with their parents. Nowadays, with the deepening of rural revitalization, the rural living environment is becoming more and more beautiful and comfortable. A large number of young villagers are eager to "go home" and want to live with their relatives and return to their childhood. Feng Kaimin is one of them.

According to the Measures for the Administration of Rural Villagers’ Housing Construction in Fengxian District, in recent years, in fact, there are many villagers who have built, rebuilt, expanded or renovated their old houses in rural areas, and many new problems have also arisen. For example, the house is very new, but it doesn’t conform to the aesthetics of young people. The house is beautiful, but the interior design doesn’t highlight comfort more. For another example, the transformation is quite conspicuous, and it is out of place with other old houses, or it is out of harmony with the surrounding style, and the villagers are not willing to visit …

There are also clever villagers who "smell" the opportunity of "homestead reform" and "wait" for the government to act as a "intermediary" to transfer the right to use the homestead and let the third party rejuvenate the old house. But such a good thing can’t happen to every village, and it can’t be applied to every family. The vast majority of villagers still have to improve their living environment by themselves and work together to build beautiful countryside. However, it is a headache to create what kind of house can not only be in harmony with the present rural beauty, but also be compatible with the homesickness of the older generation and the living habits of the new generation.

Be a crab eater once.

In 2020, introduced by a friend, Feng Kaimin walked into the Fennel Studio in Fengxian and got to know Tang Yue and Liao Chen, two old house renovation designers. Among them, the former, a native of Fengxian, is eager to use rich experience in space design to reshape the old house in the hearts of the villagers; The latter is an international prize winner of architectural design in the field of old house renovation.

Their arrival brought another idea for Feng Kaimin to transform his old house, that is, while retaining the original appearance of the old house, remodeling its pattern at a price acceptable to the villagers, so that it can meet the living needs of four generations. Feng Kaimin said that this was an attempt he had never thought of before.

In fact, the transformation of the old house will encounter many intangible and tangible restrictions. On the one hand, the local government hopes that the style of houses in rural areas can be unified, so as to avoid the visual pollution caused by too diverse house styles, thus creating the overall aesthetic feeling of the countryside. On the other hand, to transform the 40-year-old old house is equivalent to a large-scale "operation" in the "shell", otherwise it will be difficult to break its original state and give it new life functions. However, it takes a lot of trouble, and the villagers can’t help worrying, and it costs no money.

For the renovation of the old house, the family also has their own opinions. Feng Kaimin wants to hand over the old house to professionals to find his childhood home within his ability. What father Feng Jianqiang and mother Sun Huijuan originally thought was that, like other villagers in the village, they would whitewash the walls, repair the roof, and then transform the bathroom so that the old couple could live. Perhaps out of the desire for reunion, the year before last, the family finally reached an agreement and took out a budget of 600,000 yuan to be a "crab eater".

And Tang Yue and Liao Chen’s affection for the rural old house was deeply recognized by Feng Kaimin’s family. "When Tang Yue entered the door, he told me that this wooden door must be left, because this is the iconic door of the old house; There is also the ground between the guest rooms, which is the ground of water mill. These are the marks of the old rural houses. " Feng Kaimin said that it is worthwhile to give the house to a designer who loves the countryside and has special feelings for the old house.

Traditional and modern, old houses welcome new students.

The process of transformation is a long and prone to friction.

Tang Yue said that Feng’s old house consists of two buildings. The former building is a traditional two-story structure and is the main area of daily life. The back house, formerly a thatched cottage, is in a collapsed state. There is also a small open space between the two buildings, all of which add up to 288 square meters. At that time, the first design plan was to open the living room, kitchen, open space and back room of the front building and divide it into three areas: the front building retains the characteristics of the old house and does not break the existing living habits of the elderly; The middle open space is endowed with the beauty of garden by Chinese landscape design, which makes the old house unique; The back room is mainly designed with floor-to-ceiling windows to create a leisure space for young people. On the second floor, according to the needs of young people, the master bedroom, second bedroom, study room, leisure room, etc. are designed, and the style is beautiful as a homestay. During this period, the old man also had many doubts, such as "Will the door be opened too much?" "The wall is torn down and the glass is replaced, and the house is still not firm." "The functions are so scattered that it is inconvenient to eat, go to the toilet and sleep." … After repeated communication and explanation, this year, the old house finally ushered in a complete new life.

"Now these three areas are interconnected and independent, both traditional and modern, suitable for the elderly and meet the needs of young people." Feng Kaimin said that when he was a child, he could walk in the dark in his old house. He was familiar with where the switch was and where the stairs were. Now, he can also walk in the dark in my old house, and the memory of my old house is still completely preserved in this old house. "Including guests from home, relatives and neighbors, it is the same as the countryside when I was a child, without slippers. I think this is my old house. Although it has become more comfortable and more in line with the living needs of our young people, it is still the home I want in my heart. Now, he, his wife and daughter have all moved their lives to the countryside, because for them, today’s old house is no different from the living facilities enjoyed by urban residents.

How does the old house create its own poems and distant places?

This year’s Spring Festival, Feng’s old house ushered in an unprecedented excitement. Father Feng Jianqiang loves watching TV, so he sits in the living room and watches TV. Sun Huijuan, the mother, has a good popularity. Old sisters and relatives from the homestead come to visit and gather in the kitchen to make wonton and fry cakes, talking and laughing to celebrate the arrival of the New Year. Feng Kaimin, on the other hand, enjoys reading, writing, singing and playing guitar with his friends in the city in the back room.

As soon as the cake in the front room is baked, the young people in the back room can also taste it. As soon as the Spring Festival couplets in the back room were finished, they ran to the front room to add joy to the old people. Feng Jianqiang said: "Through the transformation, the popularity of the old house is getting more and more, which is really good. The old man doesn’t want to see anything, but he wants to be lively. " Sun Huijuan also said: "My son and daughter-in-law have come back to live, and neighbors often come to get together at home, feeling that the harmonious atmosphere in this countryside is getting stronger and stronger."

Beautiful countryside, in Feng Kaimin’s view, we must first make the old houses beautiful. Through the renovation of the old house, he wants to tell his peers that the renovation does not need to be expensive to realize his wishes. He also often shares his back house, hoping that more and more young villagers will walk into Feng’s old house and learn the story of the rejuvenation of the old house, so as to attract more and more villagers to join this spontaneous transformation and create their own poems and distant places.

At present, with the help of Fennel Studio, many villagers have followed suit in Zhuanghang Town, Zhelin Town, Xidu Street and Situan Town. These villagers said that, just like the name of Fennel Studio, "Fennel" has the same pronunciation as "going back to hometown". "While enjoying the scenery in the south of the Yangtze River and the charm of the water town, you can enjoy the neighborhood and family. This is the annual taste of Fengxian."

Original title: "In the Spring Festival, the 40-year-old house in the countryside has been rejuvenated! There is a Chinese New Year called Fengxian.

Read the original text

It has been more than two years since the outbreak of COVID-19 at the end of 2019.Sequela of COVID-19Discussions on related topics have never stopped.

"COVID-19 may cause permanent damage to male sexual function?"

"terror! More than 200 kinds of sequelae of COVID-19 are difficult to cure for life! "

"COVID-19 after cure, sequela emerge in large numbers! Experts uncover the cruel truth … "

Since February this year, with the spread of Omicron mutant and its subfamily, the epidemic has rebounded and spread on a small scale in many cities in China. The constant variation of COVID-19 virus has always kept the "sequela of COVID-19" in the fog. However, the growing number of recovered people in COVID-19 has rapidly fermented the fear of COVID-19’s sequela. We can see this fear from the emotional distribution of public opinion about COVID-19’s sequela on social media.

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Obviously,Fear occupies the absolute majority of public opinion.But it seems that some people are slowly accepting the sequela of COVID-19. This may be related to the difference in toxicity between Omicron strain and previous strains. However, people’s negative emotions still dominate the mystery of COVID-19’s sequela.

Is the sequela of COVID-19 really terrible?The medical community can’t give an exact answer at present, especially in the context of Covid-19’s continuous evolution. However, infectious diseases have always been the main diseases threatening human health, and even to some extent, infectious diseases and human beings have jointly constructed social life and history. Perhaps from the history of human infectious diseases for thousands of years, we can find some traces of answers.

In history, have humans ever defeated infectious diseases and their sequelae?

Infectious diseases break out at different stages of human development, andThe human struggle against the sequelae of infectious diseases is always in a continuous state.. This persistence lies not only in the fact that its sequelae will still have a long-term impact on the recovered after the epidemic of infectious diseases has been controlled, but also in the fact that it takes a long time for human beings to recognize the sequelae caused by these widespread infectious diseases.

Not every infectious disease will cause sequelae, butEvery disease that may leave sequelae for the recovered has left an indelible mark on human history.. Looking back at the development history of infectious diseases that left sequela problems, it is not difficult to find the power of these diseases.

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For thousands of years,Only smallpox is the only truly eradicated infectious disease in human history.While other infectious diseases are still dormant in every corner of the earth. Before the birth of modern science, human beings didn’t fully understand viruses and bacteria, and there were still many puzzles about what infectious diseases were, how they occurred and how to effectively prevent, deal with and contain them, especially for the sequelae of infectious diseases.

Overcoming the sequela of COVID-19, it seems, is not a short process.

How long does it take to correctly understand a sequela?

In the face of the sequelae of infectious diseases, human beings, like other temporarily unknown things, seek answers from practical experience and try to establish their understanding of the sequelae of infectious diseases.

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As the experience of fighting SARS, hepatitis B and influenza shows,The study of sequela is based on the epidemic of infectious diseases, and the long-term sequela makes the study of sequela lag behind the occurrence of epidemic of infectious diseases for a long time.The outbreak of hepatitis B in China was from 1970 to 1992, but the number of related studies on the sequelae of hepatitis B reached its peak in the 21st century.

At the same time, the pathogens of some infectious diseases are constantly changing and updating.It seems that the sequela of infectious diseases and human beings have also become an endless tug-of-war.Influenza virus has undergone many mutations during its epidemic thousands of years. For example, the 1918 influenza virus, known as the "mother of pandemic", has been studied, and almost all influenza A (except avian influenza virus, such as H5N1 and H7N7) in the world since then are its descendants. The research on the sequela of influenza has been going on for centuries, but so far it has not been able to give a definite conclusion.

A large sample study of sequelae of COVID-19 also needs a long time span. At present, there have been achievements in the research of COVID-19’s sequelae in the medical field, and the research object is mainly COVID-19 patients in 2020, and there is a great difference between the infected strains of COVID-19 patients in 2020 and the popular Omicron variant.The sequela of COVID-19 is still an unpredictable variable.

What are the consequences of the unknown sequelae?

Academic research itself lags behind the outbreak of infectious diseases, and human beings are often in the blank or limited cognition of diseases and their sequelae for a long time.Faced with the unknown, out of worry and fear, people may avoid patients with diseases, and even breed group malice against patients.

Just as people are sensitive and uneasy about "COVID-19" nowadays, from the end of 20th century to the beginning of 21st century, Chinese in this period fell into a panic about "Hepatitis B".

Hepatitis B virus carriersThere is a certain probability of complications such as hepatocellular carcinoma, chronic active hepatitis with or without cirrhosis. The serious illness made people nervous for a while, and also made hepatitis B carriers bear numerous social pressures at that time. The word "hepatitis B discrimination" also comes from this.

"hepatitis b discrimination"It refers to giving different, often unreasonable and unequal treatment to hepatitis B virus carriers outside the conditions stipulated by law. The wrong understanding of hepatitis B is the root of social prejudice and discrimination. At the same time, there are many patients with hepatitis B in China, and the social discrimination against hepatitis B patients and hepatitis B virus carriers is more serious.

China’s laws and regulations related to hepatitis B are gradually improved and perfected in the exploration of hepatitis B cognition.

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At the end of 1980s, the research on hepatitis B in the medical field was not clear, and hepatitis B was mistaken for being highly contagious, and many rights and interests of hepatitis B carriers were restricted. Since the 21st century, with the deepening understanding of hepatitis B, especially the frequent occurrence of cases of discrimination against hepatitis B, the society and the country have gradually paid attention to this issue. According to the actual situation, relevant departments have promulgated and implemented a number of laws and regulations to solve the problems.

In 2010, atNotice on Further Standardizing the Physical Examination Items for Admission and Employment and Safeguarding the Admission and Employment Rights of HBsAg CarriersAfter the introduction, local governments and relevant departments responded in succession to protect the enrollment and employment rights of HBsAg carriers. It was also in this year that the number of laws and regulations related to hepatitis B reached its peak, and then it became more and more stable.

From the beginning of "talking about the color change of hepatitis B" to the later protection of rights, it is inseparable from the gradual establishment of objective cognition by all sectors of society and joint efforts to eliminate discrimination.Getting rid of people’s sensitivity and anxiety about "COVID-19" may also be inseparable from this process.

At present, more than 550 million COVID-19 patients have been confirmed in the world, and nearly 530 million people have been cured. The increasingly prominent sequela problem in COVID-19 has brought double challenges to academic research and policy planning. The sequela of COVID-19 needs the public’s attention and understanding, and the implementation of intervention measures by all sectors of society. The academic research of COVID-19’s sequela is not clear, and the policy planning of COVID-19’s sequela in China is still in the exploratory stage.

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At present, the country has explored COVID-19’s sequela policy from the aspects of advice, rehabilitation platform and economic subsidies.Some places have also begun to build rehabilitation hospitals in Kangding. For example, Suzhou City has designated the People’s Hospital of Suzhou Taihu National Tourism Resort as the designated rehabilitation hospital in COVID-19. It is imperative for the state to improve relevant measures as soon as possible to protect the rights of patients with sequelae of COVID-19 in the post-epidemic era. Whether it is necessary to further implement assistance to patients through legislation and other measures like hepatitis B remains to be discussed.It still needs some distance to get rid of people’s sensitivity and anxiety about "COVID-19".

How far are we from getting rid of the anxiety of "COVID-19 Sequela"?

If we want to know how far it is from getting rid of the anxiety of "COVID-19 sequela", we must first know what caused people’s anxiety about COVID-19 sequela. From people’s discussion on COVID-19’s sequela, we can find some key points.

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The anxiety about COVID-19’s sequela may be related to the influence of COVID-19’s sequela on the body.Symptoms of COVID-19’s sequela have attracted much attention. Besides symptoms, nouns such as fatigue, hepatitis, taste and adjectives such as fatigue also appear frequently. The academic circles can’t determine exactly what the "symptoms" of COVID-19’s sequela are, but in the discussion of COVID-19’s sequela, the impression of "COVID-19’s sequela" has gradually formed.

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Although these impressions may not be supported by scientific evidence, they will inevitably cause some panic.The influence of COVID-19’s sequela on mental state is often discussed, and adjectives such as "anxiety", "fear" and "depression" appear many times. Women, the elderly, etc. are also mentioned as the possible susceptible groups of sequelae of COVID-19.

Apart from paying attention to COVID-19’s sequela symptoms and personal emotional state,The anxiety about COVID-19’s sequela may also be related to the influence of COVID-19’s sequela on social life.In the phrase "life", keywords such as "dismissal" and "work" have also been discussed to some extent.

On May 29th, 2022, a blogger "I’m a little monster" who returned to COVID-19 for rehabilitation claimed that the organization where he worked as a Russian teacher asked to leave after learning that he had been infected with COVID-19. She said that she had done 50 or 60 nucleic acids, and all of them were negative. She also hoped that the society would be more tolerant and understanding to the recovered people in COVID-19.

Some people understand the reason why she was fired: "Because this disease will recur endlessly, and once you recover, everyone who comes into contact with you will become close or sub-close, and they may all face isolation … But please believe that everyone is kind, not discriminating, but afraid of separation and life and work stoppage." Some people also talk about similar experiences or concerns with bloggers. "When the cabin came back, people in the same building saw me close the door with a thief." "The little monster is still a hot self-media on the Internet. What about others? What should other ordinary people infected with COVID-19 do if they encounter such a thing?"

In fact, this blogger’s situation is not a case.A report published by The Lancet found that some people failed to return to their pre-infection work status or work after COVID-19 was infected, butThe reasons for losing one’s job are directly or indirectly related to COVID-19’s sequelae.

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How far are we from getting rid of the anxiety of "COVID-19 sequela"?

What effect COVID-19’s sequela will have on the health of COVID-19’s recovered people is an unpredictable variable, which needs to be verified by the medical community in time. If we want to form a reasonable attitude of society towards COVID-19’s rehabilitated people, we need all sectors of society to work hard to eliminate inequality and irrationality.

Mark Twain once said, "History will not repeat itself, but just like the rhyme of the article, similar events will happen again." The distance between us and getting rid of the anxiety of "COVID-19 sequela" is the same as that between human beings and other infectious disease sequela panic in the past.

Is the sequela of COVID-19 really terrible? History will give the answer.

References:

1. Shen Guoqiang, Ren Huiyan, Zhou Long, Wang Zhangye, Yan Xiaoyi. Study on the response policy and evaluation system of novel coronavirus epidemic [J]. Science and Technology Herald, 2021,39(05):87-98.

2. Zhang Wenhong, "Zhang Wenhong said pollution", CITIC Publishing House

3. World Health Organization https://www.who.int/zh/

4. Law on the Prevention and Control of Infectious Diseases (until 2021)

5.Lixue H，Qun Y，Xiaoying G,etal.1-year outcomes in hospital survivors with COVID-19:a longitudinal cohort study[J].Lancet(London,England).398(10302):747-758.

6. Emerging Infectious Diseases, an academic journal of CDC in the United States, January 2006, Volume 12, No.1, with the title of 1918 Influenza: Mother of All Pandemic Diseases.

7. People’s Network

http://www.people.com.cn/wsjk/wsjk11/112/pvw894121.htm

8.https://baijiahao.baidu.com/s? id=1725511321170854939&wfr=spider&for=pc

https://news.sina.com.cn/s/2020-03-15/doc-iimxyqwa0649265.shtml

https://xueqiu.com/9936619624/140976983

Author team:Dong Jieyun Lin Huan He Qing

Instructor:Bian Qing

Tongji University Art and Media College "Integrated Media Reporting" Course Column

Contact information of the author:

19821236527 (mobile phone)

1037002425@qq.com (mailbox)

Produced by:Tongji university college of art and media

Source of data: Shenzhen Cross-border E-commerce Association’s creativity/photo courtesy

Securities Times reporter Chen Xiachang

A few yuan a set of wearable nail art, a baby cloth book in 10 yuan, an electronic watch in 20 yuan, and solar outdoor lighting in 300 yuan … These are the products displayed by many merchants at the "Cross-border E-commerce+Industry Belt" activity site in Guangdong Province recently. On the same day, hundreds of cross-border e-commerce sellers and cross-border e-commerce platforms conducted face-to-face docking.

On-site merchants told the Securities Times that most of these goods will be sold around the world through cross-border e-commerce platforms. The cross-border e-commerce channel monopolized by Amazon a few years ago is now being replaced by many Chinese cross-border e-commerce platforms such as AliExpress and SHEIN.

According to data released by the General Administration of Customs, the import and export of cross-border e-commerce in China in the first quarter was 577.6 billion yuan, an increase of 9.6%. After years of development, cross-border e-commerce, a new format, together with general trade and processing trade, constitutes three major trade modes in China and has become a new kinetic energy to stimulate foreign trade growth. While the scale of cross-border e-commerce has expanded, a number of new-generation cross-border e-commerce platforms have developed rapidly in overseas markets and become "Chinese forces" that cannot be ignored. Nowadays, these cross-border e-commerce platforms have been expanding their global market share and become a new choice for global consumers to shop.

Why did the Chinese e-commerce platform rise?

Among many cross-border e-commerce platforms, the TikTok Shop launched by SHEIN, Pinduoduo’s Temu, AliExpress and ByteDance’s TikTok is the most eye-catching, and is called "Four Little Dragons" by the industry.

According to the report released by the market analysis organization Data.ai at the beginning of the year, SHEIN won the global shopping APP download champion again in 2023. On this list, Temu and AliExpress ranked second and ninth. Amazon, the American e-commerce giant, ranked third.

Before 2020, the overseas cross-border e-commerce platform represented by Amazon will become the first choice for sellers in China with a large number of overseas users. But Amazon’s massive titles to China sellers changed the whole ecology. Since April, 2021, Amazon has continued to seal up the accounts of China sellers who violate the rules, and many head sellers have been closed and their funds frozen.

A seller who once opened a 3C store in Amazon told reporters that he violated Amazon’s relevant policies by guiding users to evaluate products, and the store was finally closed by Amazon.

Then he turned to Ali’s AliExpress, and the effect was good. Next, he plans to open a shop in Temu, hoping to return to the American market.

Although the large-scale titles of Amazon have improved the standardization of the whole industry, it has also made many China sellers realize that they can’t put all their eggs in one basket. They urgently need to find a new platform to share risks.

In 2022, Temu and TikTok Shop were established successively. SHEIN, which has been operating overseas for many years under its own brand, was officially opened to third-party sellers, attracting third-party sellers to join and rapidly expanding its scale. Together with Alibaba AliExpress, which has been operating in Europe and America for many years, the Chinese cross-border e-commerce platform entered the field of vision of China sellers.

"Four Little Dragons" have their own characteristics.

The "four little dragons" can rise rapidly, and each has its own "trick".

Temu, which was established in September, 2022, became a shining star in the cross-border e-commerce industry with its parent company, Pinduoduo, who has been deeply involved in the field of affordable e-commerce for many years, and with ultra-low-priced goods and generous advertising promotion.

"Cheap" is Temu’s trademark. According to a report from JPMorgan Chase, according to the statistics of randomly selected commodities, the average price advantage of Temu is less than 20% for high-priced/brand commodities with a price higher than $30, and the average price discount of Temu is more than 50% for commodities with a price lower than $10.

According to the data of the third-party organization Sensor Tower, from September 2022 to November 2023, the global download volume of Temu exceeded 300 million times. In 2023, Temu successively entered the markets of Southeast Asia, Japan and South Korea, and launched sites in Korea, Mexico, Chile, Israel and Malaysia.

"In terms of the global business of the Group, Temu has entered 50 countries and regions since it was launched in September 2022." At the fourth quarter performance exchange meeting in Pinduoduo in 2023, Chen Lei, Chairman and Co-CEO of Pinduoduo, revealed.

Another trump card of Temu is to take the lead in adopting the full custody mode for platform sellers, that is, the merchants are only responsible for loading the goods, and the platform is responsible for the whole process from product selection to performance to sales.

Ning Fujie, an analyst at Zheshang Securities, believes that the full custody mode basically solves the problems of gray production, empty packages and fake goods. For sellers, full custody is also a way with the lowest cost of measuring money and trial and error. Under the strict price comparison, horse racing and marketing mechanism, the purchase price of Temu is lower than that of major platforms.

Compared with the birth of Temu, the veteran e-commerce company SHEIN is telling more new stories.

Founded in 2012, SHEIN mainly sells women’s fast fashion related categories in overseas markets. In the domestic market, SHEIN has always been a very low-key presence. It was not until the epidemic period that overseas users accelerated online consumption, the frequent appearance of SHEIN on foreign APP download lists, and its repeated breakthroughs in valuation attracted domestic attention. At present, SHEIN has developed into a super unicorn enterprise with a valuation of more than 60 billion US dollars.

Yang Renwen, director of Guohai Securities Research Institute, believes that SHEIN’s rise in overseas markets lies in its "flexible supply chain+high-frequency innovation and cost performance+public and private domain marketing". SHEIN’s operation process is that the back-end data center quickly updates and tests products according to big data analysis, and the supplier adopts the mode of small order and quick reaction, and quickly responds according to the sales situation of goods, chasing orders for explosive products, or modifying and retesting non-explosive products, relying on this efficient iterative rhythm to maintain the output of explosive products. In addition, the company’s marketing method of combining public and private domains not only ensures the acquisition of new customers, but also promotes user activity and realizes the long-term growth of brand value.

Since 2023, SHEIN has continuously deepened its platformization strategy, faced the global market, invited more third-party sellers to settle in, and gradually formed a "self-operated brand+platform" dual-engine development model.

The relevant person in charge of SHEIN told the reporter that unlike the traditional e-commerce platform, SHEIN emphasized the deepening of the platform model, including agency operation and independent operation. Under the agent operation mode (similar to the full custody mode of Temu), SHEIN provides one-stop empowerment and services, including commodity operation, warehousing, logistics, customer service and after-sales. In the autonomous operation mode, sellers can operate independently, including self-management of product selection, shelving, marketing strategy, sales, inventory, logistics, etc. SHEIN proposed to support brand building by relying on platform resources and brand influence.

Shenzhen Cross-border E-commerce Association has analyzed the advantages of the "Four Little Dragons" and the traditional giant Amazon. The association believes that AliExpress is outstanding in logistics, market and user coverage; SHEIN is a fast fashion company. Its main advantages are a strong digital supply chain system and a large number of young users and brand loyalty accumulated in the early stage. TikTok Shop has TikTok’s global mass user base, which stimulates users to place orders through short videos to plant grass products and live broadcast and key opinion leaders (KOL). Temu, on the other hand, focuses on the low-cost strategy, and quickly accumulates a large number of users by social fission to seize the market.

Arel, executive president of Shenzhen Cross-border E-commerce Association, said in an interview with the Securities Times that after the success of Temu’s full hosting model, the most mainstream cross-border e-commerce platform in China has embraced the full hosting model. At present, this model is continuing to be promoted and practiced in the global mainstream e-commerce platforms, which is unstoppable, greatly expanding the influence of cross-border e-commerce products in China overseas.

According to the customs statistics of Shanghai Pudong International Airport, the number of export declarations of Pinduoduo, TikTok and SHEIN3 through Shanghai Airport Port in 2023 increased by more than 10 times year-on-year.

Behind the triumphant March

Controversy continues

The Chinese-funded cross-border e-commerce platform has made great strides overseas, but it has also attracted a lot of controversy.

Take Temu as an example. Many sellers complain about Temu’s full hosting model, mainly focusing on Temu’s price reduction. Many sellers in Pinduoduo told reporters that Temu has a strict price review mechanism. If the seller’s quotation on Temu is higher than the price of similar products of domestic wholesale e-commerce company 1688, the platform will let the seller re-quote, and the subsequent goods preparation process can only be carried out after the verification price is passed. Because of the strength of the platform, most enterprises can only choose "tolerance".

In addition, under the full hosting mode, the long logistics time also restricts the development of the platform.

Deng Wenhui, an analyst at Guolian Securities, believes that the price advantage of Temu in full custody mode is obvious compared with Amazon, but the logistics timeliness is poor. According to her sampling survey on the prices of various commodities on the two platforms of Temu and Amazon, the prices of commodities with less than $10 on Temu platform and similar commodities on Amazon platform are about 2-3 times that of Temu. However, in terms of delivery timeliness, according to the official disclosure of Temu, it takes about 8-12 days for free standard delivery and 5-9 days for fast delivery of fees. Because Amazon has a local warehouse to stock up in advance and a strong logistics system, the delivery time in the United States only takes about 2 ~ 3 days.

The rapid development of Chinese-funded cross-border e-commerce platforms has inevitably moved the "cakes" of many national local platforms.

Taking South Korea as an example, the development of both AliExpress and Temu in the Korean market has shown a strong growth trend this year. As of March, the users of the two platforms in Korea were 8.88 million and 8.3 million respectively, second only to the Korean e-commerce giant Coupang. However, according to Yonhap News Agency, relevant Korean institutions are investigating the collection and use of personal information on cross-border e-commerce platforms in China. Previously, AliExpress had been inspected by KFTC, the Korean antitrust regulator, because of the increase in consumer complaints in Korea. There are indications that the South Korean government is stepping up its supervision of cross-border e-commerce platforms, which can be regarded as a protective measure for domestic enterprises to some extent.

Arel suggested that in 2024, cross-border e-commerce sellers should pay more attention to and invest in new global markets such as Southeast Asia, the Middle East, Russia, Africa and Latin America. Compared with the European and American markets with many sellers and fierce competition, emerging markets with rapid growth and great potential in 2024 will bring new performance growth points to cross-border sellers. In addition, with the sharp increase in compliance costs in Europe, Brazil, Southeast Asia and other markets, compliance in 2024 will be the primary issue that cross-border sellers must pay attention to.