Milk tea is a drink that many people are "obsessed with", and it has also spawned many places for punching cards in online celebrity. It is common to queue up to buy milk tea. Is drinking milk tea healthy? Why is it satisfying to drink? What should milk tea controllers do? Let’s take a look at the three questions about milk tea today.

     Milk tea is a healthy "milk+tea"?

     Milk tea is not literally "milk+tea", that is, tea health plus milk health does not mean "milk tea" health.

     Most people drink almost all instant milk tea, liquid milk tea and freshly made milk tea in tea shops. These "milk teas" may often have neither milk nor tea, or only a little content.

     However, according to the General Rules for Labeling in prepackaged foods, the list of ingredients for food packaging needs to be arranged in the order from more to less. That is, which raw material is used the most in the ingredient list, it should be written at the front, and the less it is.

     However, among the above-mentioned "milk tea", "milk and tea" are not the main ingredients, but the non-dairy powder is. The fragrance of milk tea mainly comes from it. Just one drop can make milk tea fragrant.

     Even the freshly made milk tea is made from drinking water and milk tea base with some auxiliary materials, not pure milk and tea. These raw materials and ingredients also determine that these "milk teas" are actually not healthy drinks and should not be drunk.

     Why does drinking milk tea make people happy and addicted?

     The reason why milk tea can make people happy is from our brains. There is a reward system in the brain that can make us feel happy when we do something, and this is achieved by a neurotransmitter called dopamine. When people or animals satisfy hunger, neurons in specific areas of the brain are activated, and then dopamine is secreted and released to the nucleus accumbens, which makes us happy and wants to experience this pleasure again.

     And delicious food can also activate the brain reward system, so that dopamine release increases, and the body gets satisfaction and pleasure, thus becoming addicted to food. This is especially true for sweets and fats, which can activate the central nervous system, stimulate the production of dopamine, make people feel satisfied and happy, and become addicted. This is the case with milk tea. Based on the desire for happiness, the brain will make people want to order a cup of milk tea in normal times.

     This unhealthy hobby once drove our ancestors to actively eat high-calorie food to increase their chances of survival in the primitive times when food was scarce. But if modern people let this "instinct" be the master, it is easy to get sick.

     In addition, many milk teas also contain caffeine, which can make people feel refreshed and can’t stop.

     What’s the problem with drinking milk tea often?

     Drinking milk tea often will bring people emotional happiness, but it will also bring physical troubles.

     Step 1 make people old

     Milk tea is sweet and delicious, but drinking milk tea every day may make people’s skin get old. This is because sugar will eventually break down into glucose in the body and then be used by the body. If too much sugar is added to food, the excess glucose will more easily react with protein, amino acids or lipids to produce advanced glycation products (AGES), which can saccharify collagen and elastin and accelerate skin aging.

     Step 2 get acne

     The content of polysaccharide in milk tea is not low, and it is generally a high GI food. Studies have shown that foods with high GI may be related to acne.

     Even sugar-free milk tea may have a high sugar content. In March this year, the Consumer Protection Committee of Qianwan New District, Ningbo City, Zhejiang Province conducted a comparative test on some milk tea products sold in the market, and 33 batches of samples were taken, all from brands that people often buy in the market. After testing, the sugar content in these samples ranged from 2.9 to 11.4 g /100 g, the average sugar content of milk tea without additional sugar was 3.97 g /100 g, and the average total sugar content of all-sugar milk tea was 7.53 g /100 g.

     The capacity of a large cup of milk tea is mostly 450ml/cup. Even sugar-free milk tea will consume nearly 18g of sugar after drinking one cup. If you often drink whole sugar milk tea, the sugar intake will be as high as 34g/cup, which exceeds the limit of sugar intake in Dietary Guidelines for China Residents (the sugar intake should be controlled within 25g/day).

     3. Dental caries

     If you don’t rinse your mouth in time after drinking milk tea, the sugar in it will provide a "comfortable" growth and reproduction environment for bacteria in the mouth, and bacteria and sugar will gradually form dental caries.

     4. Obesity

     Milk tea is high in calories, and it will naturally gain weight if you drink it often. However, in addition to the problem of calories, milk tea makes people gain weight and there is another mystery.

     Milk tea generally contains fructose, and sucrose will release fructose after digestion. A foreign animal study found that the villi of mice fed with fructose diet were 25%~40% longer than those fed without fructose, which made the mice gain weight. The reason is that fructose can improve the survival rate of intestinal cells and increase the length of intestinal villi. With the increase of villi length, the surface area of intestine also expands, which increases the nutritional absorption and fat content of high-fat food. Researchers say that we can use the results of this study to try to shorten human intestinal villi to reduce fat absorption.

     5. cardiovascular diseases

     The non-dairy creamer in milk tea contains trans fatty acids. Excessive intake of trans fatty acids will increase the risk of cardiovascular diseases.

     6.gout

     Drinking fructose in milk tea will also promote uric acid production, and the intake of polysaccharide may also cause insulin resistance, indirectly reduce uric acid excretion and increase the risk of gout attack.

     7. insomnia

     The caffeine content of milk tea is not low. Some researchers have tested the caffeine content of milk tea sold in Shanghai. There is a big difference in the caffeine content of 42 milk tea samples. The difference between the highest and lowest content is more than 10 times, ranging from 2.57 to 27.90 mg /100 g, with an average of 11.8 mg /100 g. That is to say, drinking a cup of 450 ml milk tea may consume 53.1 mg of caffeine, which is almost equivalent to 2 packets of instant coffee.

     Caffeine can refresh the mind, especially at night, which makes people sleepy and difficult to fall asleep.

     This article is scientifically checked by Zhang Na, an associate researcher of Peking University Institute of Public Health.

     

　　In Jiangsu, a good ecological environment has become the most happy public product for the people, and the people’s satisfaction with the environment has increased to 93.6%; In Hebei Province, the cumulative over-exploitation of groundwater has been reduced by 5.23 billion cubic meters, the mine area has been restored by 400,000 mu, and the grassland ecology of "three modernizations" has been restored by 2.7 million mu. In Guizhou, the ratio of days with excellent air quality in central cities is over 98%, and the excellent water quality rate in exit sections of major rivers is 100％… … Recently, a series of press conferences on the theme of "China this decade" were held in various places, with specific figures, which reflected the great development advantages and competitive advantages brought by the excellent ecological environment, and Lucid waters and lush mountains are invaluable assets’s concept was thoroughly practiced.

　　Profound thoughts, which have been baptized by time and tested by practice, are more and more brilliant. In August, 2005, when the then supreme leader of Zhejiang Provincial Party Committee visited Yucun, Anji County, Huzhou City, Zhejiang Province, he first put forward the important conclusion of "Lucid waters and lush mountains are invaluable assets". Under the guidance of the theory of "two mountains", the local area has realized the transformation from "relying on mountains to eating mountains" to "raising mountains and enriching mountains", and explored a new way to realize the mutual integration and symbiosis of economy and ecology and promote mutual progress. Since the 18th National Congress of the Communist Party of China, General Secretary of the Supreme Leader has made a more profound and systematic theoretical summary and explanation of the "Two Mountains Theory" on many occasions. "We want green mountains and green hills as well as Jinshan Yinshan. I’d rather have green mountains and green hills than Jinshan Yinshan, and Lucid waters and lush mountains are invaluable assets. We must never exchange the temporary economic development at the expense of the ecological environment. ""Green mountains and green hills and Jinshan Yinshan are by no means antagonistic, and the key lies in people and ideas. ""Protecting the ecological environment means protecting productive forces, and improving the ecological environment means developing productive forces. Let the green mountains and green rivers give full play to their economic and social benefits, not to destroy them, but to protect them better "… … The theory of "two mountains" is constantly enriched and perfected in the process of interaction between theory and practice.It has become the consensus and action of the whole party and society, an important part of the new development concept, and an important content of the supreme leader’s ecological civilization thought, which is more fully displayed on the motherland.

　　People live up to the castle peak, and the castle peak will live up to people. Green water and green mountains are not only natural wealth, ecological wealth, but also social wealth and economic wealth. Shanghai Yangpu Riverside has changed from "industrial rust belt" to "life show belt", and the former gathering place of old industrial enterprises has become the back garden of residents; Ningxia Helanshan sandstone mining area has become a winery after renovation, and the industrial transformation has brought rich returns; Fish ponds and cultivated land along the lake in Gusheng Village, Dali Bai Autonomous Prefecture, Yunnan Province have been withdrawn from ponds and returned to farmland, and the beautiful scenery has attracted more and more tourists … … Facts have proved that protecting the ecological environment means protecting natural value and increasing natural capital, and protecting the potential and stamina of economic and social development. A foreign student said with emotion: "The rapid development of ecotourism in China fully proves that ‘ Lucid waters and lush mountains are invaluable assets ’ The scientific nature of the concept. "

　　Eco-environmental protection and economic development are dialectical unity and complementary. Development and protection coexist synergistically, so as to realize the profound change of development concept, the deep adjustment of value orientation and the fundamental transformation of development mode. In May last year, the first batch of forestry carbon tickets in China was officially released. The ecological public welfare forest in Changkou Village, Jiangle County, Fujian Province was converted into carbon emission reduction and sold for more than 140,000 yuan. The locals said with emotion, "In the past, we used to make money by cutting down trees. Now we protect the forest and the air can become ‘ Real money and silver ’ 。” Economic development should not exhaust resources and ecological environment, and ecological environment protection should not abandon the marginal trees of economic development for fish. Instead, we should adhere to protection in development and development in protection, promote high-quality economic development and high-level ecological environment protection in coordination, and strive to achieve win-win economic, environmental and social benefits.

　　General Secretary of the Supreme Leader profoundly pointed out: "China’s socialist modernization has many important characteristics, one of which is that China’s modernization is a modernization in which man and nature coexist harmoniously, and it pays attention to simultaneously promoting the construction of material civilization and ecological civilization." The more difficult and challenging the development is, the more we must implement the concept of green development, the more we must strengthen the strategic determination of ecological civilization construction, and the more we must find a way in the green mountains and seek benefits from the ecological environment. In the protection of ecological environment, we should calculate big accounts, long-term accounts, overall accounts and comprehensive accounts; In economic and social development, it is necessary to establish and improve a green and low-carbon circular development economic system and promote a comprehensive green transformation of economic and social development. Only by protecting the beautiful green mountains and green rivers, expanding the Jinshan Yinshan and realizing the coordination of economic and social development with population, resources and environment can a good ecological environment become the growth point of people’s lives, the support point of sustained and healthy economic and social development, and green become the most beautiful development background.

　　"It’s like soaking butter in hot milk tea, it’s too thick to score, and it tastes great!" In Qinghai, people who eat "tourist meals" describe good days like this. In the new era and new journey, we will learn to make good use of the "two mountains theory", make green mountains and green hills more beautiful, and make Jinshan Yinshan bigger, and we will certainly be able to embark on a civilized development path with developed production, affluent life and good ecology.

　　Related reading:

　　Take the road of ecological priority and green development — — Building a Community of Man and Natural Life ①

　　People’s Daily (August 18, 2022, 04 edition)

　　A correct understanding and accurate grasp of the basic national conditions in the primary stage of socialism is the foothold and starting point for building a well-off society in an all-round way and winning the great victory of Socialism with Chinese characteristics in the new era. The report of the 19th National Congress of the Communist Party of China clearly pointed out that the changes in the main contradictions in our society have not changed our judgment on the historical stage of socialism in China, and the basic national conditions that China is still in the primary stage of socialism for a long time have not changed. This is a scientific judgment made by the CPC Central Committee with the Supreme Leader as the core, accurately grasping the changing new features of the primary stage of socialism and the staged features of China’s social development in the new era, which provides a fundamental basis for formulating the Party’s principles and policies in the new era and enriches and develops Socialism with Chinese characteristics’s theoretical system.

　　First, our country is in the primary stage of socialism, which is a scientific conclusion drawn by our party from historical exploration.

　　China is now in the primary stage of socialism and will be in it for a long time. It is a major theoretical innovation of our party to make an overall and overall judgment on China’s national conditions in terms of social nature and development stage on the basis of inheriting and developing the theories of classical Marxist writers on the stages of socialist development and in the process of long-term socialist construction practice.

　　Marx believes that the communist society established after the elimination of private ownership has a process from low to high, from immaturity to maturity, from imperfection to perfection. He clearly divides the communist society into two different stages of development, namely, the first stage and the advanced stage, which are both interrelated and different. This idea of Marx has made clear the direction for future generations to continue to explore the stage of socialist development. Lenin proposed for the first time to replace the first stage of communist society and the advanced stage of communist society with socialist society and communist society, and distinguished socialism from communism. Lenin realized that socialism itself is a development process, which needs gradual transition in stages, and put forward the concepts of "primary form socialism", "developed socialism" and "complete socialism". Lenin’s formulation of "primary form of socialism" contains the thought of the primary stage of socialism, which reflects the complexity and arduousness of building socialism in countries with relatively backward economy and culture. Marx’s and Lenin’s theory on the stage division of socialism and communism provides a theoretical basis for our party to understand and deal with this problem.

　　?

　　?The whole party should firmly grasp the basic national condition of the primary stage of socialism, firmly base itself on the greatest reality of the primary stage of socialism, and firmly adhere to the party’s basic line, the lifeline of the party and the country and the happiness line of the people.

　　Second, the changes of the main social contradictions in China in the new era and the basic national conditions in the primary stage of socialism remain unchanged

　　In the new era of Socialism with Chinese characteristics, with the development of China’s economy and society and the improvement of modernization level, the main social contradictions in China have changed. The change of the principal contradiction in our society has not changed our party’s judgment on the historical stage of our socialism.

　　Since the founding of New China, especially since the reform and opening up, historic changes have taken place in the cause of the party and the state, and historic achievements have been made in the reform and opening up and socialist modernization. The features of the party, the country, the people, the army and the Chinese nation have undergone unprecedented changes, and the Chinese nation is standing in the east of the world with a brand-new attitude. Since the 18th National Congress of the Communist Party of China, Socialism with Chinese characteristics has entered a new era. On the basis of stably solving the problem of food and clothing for more than one billion people and realizing a well-off society as a whole, China will build a well-off society in an all-round way. The people’s needs for a better life are increasingly extensive, which not only puts forward higher requirements for material and cultural life, but also increases the requirements for democracy, rule of law, fairness, justice, security and environment. On the whole, the level of social productive forces in China has been significantly improved. After the social productive capacity has entered the forefront of the world in many aspects, the more prominent problem it faces is insufficient development imbalance, which has become the main constraint to meet the people’s growing needs for a better life. This also fully shows that the original expression of the main contradiction in our society "the contradiction between the people’s growing material and cultural needs and backward social production" can no longer objectively reflect the new reality and new changes. The report of the 19th National Congress of the Communist Party of China made a new statement about the major social contradictions, that is, "Socialism with Chinese characteristics has entered a new era, and the major social contradictions in our country have been transformed into contradictions between the people’s growing needs for a better life and the unbalanced development",This is a major judgment from the combination of history and reality, theory and practice, domestic and international.

　　The report of the 19th National Congress of the Communist Party of China emphasizes: It must be recognized that the changes in the main contradictions in our society have not changed our judgment on the historical stage of socialism in China, and the basic national conditions that China is still in the primary stage of socialism for a long time have not changed. We must grasp the dialectical relationship between "change" and "unchanged".

　　The understanding of the primary stage of socialism should not be viewed only from the level of economic development, but from the overall development of socialist cause, involving basic social contradictions, overall strategic layout, social development level, people’s requirements for fairness and justice and so on. From the basic national conditions in the primary stage of socialism, there are still various new problems and contradictions in China’s economy, politics, culture, society and ecology in the new era. It is mainly reflected in the following aspects: as the second largest economy in the world, China’s per capita GDP is only about 80% of the world average, some outstanding problems of insufficient development imbalance have not been solved, and there are still a long way to go in terms of development quality, innovation ability, public services and ecological protection. There are still many shortcomings in the field of people’s livelihood, the level of social civilization needs to be improved, the national governance system and governance capacity need to be strengthened, and some reform arrangements and major policies and measures need to be further implemented. This shows that the phased changes in the main contradictions in our society have not changed the situation of underdeveloped productive forces and imperfect production relations in China as a whole. The scientific judgment in the report of the 19th National Congress of the Communist Party of China on the "change" and "invariability" of the main social contradictions and the basic national conditions in the primary stage is an important practice for our party to apply Marxist materialist dialectics to China’s social development, a significant development of the basic principles of Marxism and an important contribution to world socialism.

　　Three, based on the reality of the primary stage of socialism to implement the spirit of the 19th National Congress

　　The 19th National Congress of the Communist Party of China is a landmark congress in the history of our party. The political achievements, theoretical achievements, institutional achievements, major strategic arrangements and major innovative measures made by the congress will certainly have a significant and far-reaching impact on the development of the cause of the party and the country in the coming period. We should closely unite around the CPC Central Committee with the Supreme Leader as the core, base ourselves on the greatest reality of the primary stage of socialism in China, closely follow the major contradictions and changes in our society, thoroughly implement the spirit of the 19th Party Congress, and make new contributions to the realization of the Chinese dream of the great rejuvenation of the Chinese nation.

　　Proceed from the basic national conditions and implement the basic strategy. Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has taken charge of the "Four Greatness", promoted the overall layout of the "Five in One" as a whole, and coordinated the promotion of the "Four Comprehensive" strategic layout, thus forming a basic strategy for upholding and developing Socialism with Chinese characteristics in the new era. The Supreme Leader’s Socialism with Chinese characteristics Thought in the New Era is the expression of guiding ideology, and it is called the basic strategy of Socialism with Chinese characteristics at the level of action program. This means upholding the Party’s leadership over all work, taking the people as the center, comprehensively deepening reform, adhering to the new development concept, insisting that the people are the masters of the country, upholding the rule of law in an all-round way, upholding the socialist core value system, upholding the protection and improvement of people’s livelihood in development, upholding the harmonious coexistence between man and nature, upholding the overall national security concept, upholding the Party’s absolute leadership over the people’s army, upholding "one country, two systems" and promoting the reunification of the motherland, upholding the building of a community of human destiny, and upholding the comprehensive and strict administration of the party. To uphold and develop Socialism with Chinese characteristics in the new era, we must base ourselves on the greatest reality of the primary stage of socialism. We should not only fully see the great development achievements and increasing favorable conditions in China in recent years, but also clearly see the difficulties, problems and unfavorable factors in development, fully implement the Party’s basic theory, line and strategy, and better promote the all-round development of people and society.

　　Starting from the basic national conditions, winning the battle to build a well-off society in an all-round way. The 19th National Congress of the Communist Party of China made a strategic plan for the development of Socialism with Chinese characteristics in the new era, from building a well-off society in an all-round way to basically realizing modernization, and then building a socialist modern power in an all-round way. Building a well-off society in an all-round way and achieving the goal of the first hundred years of struggle is a solemn commitment made by our party to the people and to history. From now until 2020, it is the decisive period for building a well-off society in an all-round way. Our party should base itself on reality, unite and lead the people of all ethnic groups in the country, focus on key points, fill shortcomings and strong and weak items in accordance with the requirements of building a well-off society in an all-round way, especially resolutely fight hard battles to prevent and resolve major risks, accurately get rid of poverty and prevent pollution, and make overall plans to promote economic construction, political construction, cultural construction, social construction and ecological civilization construction. Firmly implement the strategies of rejuvenating the country through science and education, strengthening the country through talents, innovation-driven development, rural revitalization, regional coordinated development, sustainable development and integration of defense and civilian technologies development, and strive to build a well-off society with more developed economy, more sound democracy, more advanced science and education, more prosperous culture, more harmonious society and more affluent people’s lives, and build a well-off society that is recognized by the people and can stand the test of history, and successfully achieve the goal of the first century. On this basis, we will continue to forge ahead, achieve the goal of the second century, and build China into a prosperous, strong, democratic, civilized, harmonious and beautiful socialist modernization power.

　　Proceed from the basic national conditions and advance the great cause. Socialism with Chinese characteristics is the theme of all the Party’s theories and practices since the reform and opening-up, the fundamental achievement made by the Party and the people through painstaking efforts and at great cost, and the fundamental direction for the development and progress of contemporary China. The general basis for building Socialism with Chinese characteristics is the basic national conditions in the primary stage of socialism. We should carry forward the past and forge ahead into the future, firmly grasp the basic national conditions that China is and will be in the primary stage of socialism for a long time, firmly base ourselves on the greatest reality of the primary stage of socialism, firmly grasp the staged characteristics of China’s development, and firmly grasp the people’s yearning for a better life. We should not only avoid the problems of falling behind reality and the times, but also prevent us from entering the misunderstanding of being divorced from reality and surpassing the stage, being eager for success and being impatient. Neither take the old road of being closed and rigid, nor take the evil road of changing the flag. Put forward new ideas, new strategies and new measures, truly do our best and do what we can, maintain the style of hard struggle, more consciously enhance Socialism with Chinese characteristics’s road confidence, theoretical confidence, institutional confidence and cultural confidence, always adhere to and develop the biggest theme of Socialism with Chinese characteristics, constantly enrich Socialism with Chinese characteristics’s practical characteristics, theoretical characteristics, national characteristics and characteristics of the times, and comprehensively promote the great cause of Socialism with Chinese characteristics.

　　(Author: Sun Di, Liu Xueli, Theoretical Research Center of the Party History Research Office of the CPC Central Committee)

　　On the occasion of the May 4th Youth Day, an online movie dedicated to the youth in China attracted attention. Youth stories of different ages convey the power of youth through time and space.

　　Young people, life is also splendid. People always give the best words to youth and place their warmest hopes on them. Generations of young people have answered the questions of "what is youth" and "what is youth" in their fearless struggle for home and country. More than a hundred years ago, a group of young people with lofty ideals shouted that they would give up their lives and forget their lives, pushing China into the "awakening era"; To this day, young people in the new era are full of self-confidence that they can look at the world, and grow together with the times … … Countless young people, with their youthful strength and creation, have pushed the Chinese nation forward bravely and shaped the most beautiful appearance of youthful China.

　　History is magnificent, and the names of young people are engraved; Wan Li is in the sky in the future, looking forward to the March of youth. The General Secretary of the Supreme Leader pointed out: "Tomorrow’s China hopes to be placed on the youth." National development depends on the vast number of young people, and national rejuvenation calls for young people to run in relay. The vast majority of young people cherish their youth, make positive progress, leap forward like rabbits, run at a high speed, sweat in the vast countryside, strive for first-class in the factory workshop, contribute their talents in the scientific and technological front, guard the wind and snow, compete in all walks of life, show their elegance, and make the spectrum of youth broader. Tomorrow’s China will be even better.

　　Youth is always accompanied by dreams, and dreams need to go hand in hand with struggle. At that time, a team of young reclamation teams went to the wasteland frozen soil and fought against the sky, turning the "Great Northern Wilderness" into "Great Northern Warehouse"; In the new era, the graduates who teach in the west of Baoding College in Hebei Province, like red willows and Gesanghua, take root in the west and spread knowledge, bringing endless vitality to the vast land. Being in the key stage of national rejuvenation and in the best years of life, young people in the new era need to carry forward the tradition of struggle and release their passion for struggle. Struggle is not a rootless tree or passive water. Only when it is rooted in the place where the motherland and the people need it most can youth blossom brilliantly. Struggle is not just a loud slogan, but to see the spirit and show responsibility in doing every little thing well, completing every task and performing every duty. The road to struggle will not be smooth sailing, but every time you try to explore without fear of challenges and carry forward without fear of difficulties, it is the most effective tempering for youth. Rooted down, struggling up, let the ideals and beliefs sublimate in the entrepreneurial struggle, and the vast number of young people will certainly be able to raise the sails of their ideals in life and reach the other side of their dreams.

　　Young people are always new, most enthusiastic and motivated to innovate. After more than ten years of hard work, Zhou Lei cultivated 16 new rice varieties with high quality and high yield, adding confidence to the "China Bowl" with "China Grain"; After unremitting exploration, Pan Shilong led the team to develop the world’s first ultra-high resolution microwave photon imaging radar, and explored a feasible way for the future development of the radar … … Looking at the land of China, a large number of young people take the lead and shoulder heavy responsibilities in innovation and creation, demonstrating the spirit of young people who dare to be the first, break through and innovate. Today, we are promoting Chinese modernization, which is an exploratory undertaking, calling for a large number of innovative talents. As the most energetic and enterprising group in the society, young people should especially keep the momentum of "newborn calves are not afraid of tigers", inspire the lofty sentiments of "daring to teach the sun and the moon to change into a new sky", strive to be the vanguard of conquering the technology of "blocking the neck", be good at building a new development pattern, make bold explorations in helping people live a better life, and let youth shine in innovation and creation.

　　Youth breeds infinite hope. General Secretary of the Supreme Leader stressed: "Contemporary youth in China are a generation that walks in the same direction and advances together with the new era. They live in prosperity and shoulder heavy responsibilities." On the new journey, the vast number of young people cherish the feelings of home and country, cultivate enterprising character, and inspire the strength of youth with a struggling attitude, so as to live up to the times and the Chinese New Year, pave the way for national rejuvenation and contribute to the construction of a strong country.

　　Movie network news(Compile/Ji Zhongpeng) Hitomi Hasebe (26), a Japanese actress who announced her farewell to the film industry in April 2010 and married an outsider in October of the same year, joined a brand-new firm on May 1, 2011, which indicates that she will make a full-scale comeback. Recently, Hasebe revealed his expectation of coming back on his blog. "I hope to return to the audience as a newcomer and shoot more excellent works for everyone."
　

On May 26th, iQiyi (NASDAQ:IQ) released its unaudited financial report for the first quarter as of March 31st, 2022. The financial report shows that iQiyi’s revenue in the first quarter was 7.3 billion yuan, of which membership service revenue was 4.5 billion yuan, a year-on-year increase of 4%. The daily average number of subscribed members was 101.4 million, a net increase of 4.4 million compared with the fourth quarter of last year. Based on non-GAAP financial indicators, the operating profit was 330 million yuan, and the profit rate was 4%, which increased for three consecutive quarters and achieved quarterly profit for the first time.

Gong Yu, founder and CEO of Aiqiyi, said at the earnings conference call that day: "We realized the non-GAAP operating profit for the first time this quarter. This proves the effectiveness and strong execution ability of the company’s new strategy. I am very happy to see that this quarter’s performance exceeded expectations. "

Earlier, when releasing the financial reports for the fourth quarter and the whole year of 2021, Gong Yu announced that this year’s goal is to achieve breakeven at the operational level of non-GAAP for the whole year, and to achieve breakeven at the operational level of non-GAAP for the quarter as soon as possible.

Gong Yu explained that iQiyi achieved positive quarterly operating profit ahead of schedule through four major measures, including: the newly launched head content in the first quarter consolidated iQiyi’s market leading position, which brought growth to the membership size and monthly average single member income (ARM); Further improve operational efficiency through refined content scheduling and content promotion; Control costs and expenses while continuing to provide users with quality services; Further improve the sales ability through various ways.

Q1 explosion drama "In the World"

Gong Yu believes that Iqiyi’s performance in the first quarter is replicable, and will continue to implement the current operation strategy in the next few quarters, and believes that it will continue to achieve ideal results. He said that he is full of confidence in the future layout in terms of high-quality content; In terms of efficiency management, we will maintain the current streamlined and efficient organizational structure and continue to focus on improving efficiency.

Double growth of membership size and revenue, positive quarterly operating profit ahead of schedule.

In the first quarter, the membership business maintained steady growth, which provided strong support for the overall performance of iQiyi to exceed expectations. In the first quarter, membership service revenue was 4.5 billion yuan, up 4% year-on-year and 9% quarter-on-quarter. This indicator has increased year-on-year for nine consecutive quarters. The average number of subscribed members in the first quarter was 101.4 million, a net increase of 4.4 million compared with the previous quarter. In the quarter, ARM was RMB 14.69, up 8% year-on-year and 4% quarter-on-quarter. As of the first quarter of 2022, ARM has achieved year-on-year growth of 8% and above for five consecutive quarters.

This quarter, iQiyi focused on attracting users through high-quality new content, retaining users through rich and varied film library content, and adopting various operational measures to improve user loyalty and brand awareness. These measures were widely recognized by users and helped to consolidate the membership base, which in turn turned into stronger liquidity.

In the same period, the operational efficiency of the platform continued to improve. The cost continued to decline, and the revenue cost in the first quarter of 2022 was 6 billion yuan, a year-on-year decrease of 16%; Expenditure on sales and management expenses was 740 million yuan, a year-on-year decrease of 38%.

Q1 Financial Report Partial Data

"In the past three quarters, our gross profit margin has continued to grow and reached a record high in the first quarter of 2022. At the same time, operating expenses continued to decline for three consecutive quarters. " Wang Jun, CFO of Aiqiyi, said, "Behind these figures are our unremitting efforts to improve operational efficiency and enhance business expansion, so as to better prepare for long-term development."

Rich in content reserves

Operational efficiency improvement

Long-term development and supply gradual system

In the first quarter of 2022, iQiyi continued to launch high-quality content.

The newly launched "The World", "A Picture Book of Hunting Crime" and "Heart Residence" have gained a good reputation, but also achieved a double harvest of social value and commercial value. In particular, "In the World" became a national explosion, loved by audiences of different ages and backgrounds, and attracted 25 advertisers to cooperate with the platform. In addition, high-quality content shows a good long tail effect, and these series continue to produce steady performance after the closing.

Iqiyi focuses on building content business from production to operation in a systematic way.

According to the financial report data, the content cost of iQiyi in this quarter was 4.4 billion yuan, both year-on-year and quarter-on-quarter. Gong Yu said: "Our goal is to obtain the most suitable content with the best ROI (return on investment) while maintaining the overall competitiveness and market leading position of iQiyi, and to maximize the realization with a reasonable amount of content."

Among them, iQiyi uses technology to further improve the production efficiency.

In the first quarter, the AI dubbing technology IQ-Dubbing developed by iQiyi was widely used in film dubbing, which effectively optimized the cost and promoted the revenue of long tail content. The IP development strategy of "one fish eats more" explores multiple opportunities for realizing high-quality content. The first work of iQiyi’s "Ancient Chinese City Universe" series-"The Wind Rises in Luoyang" IP has signed contracts to authorize more than 20 customers, and developed a variety of derivatives such as tide play, jewelry, clothing, food and beverage.

Stills of "The Wind Rises in Luoyang"

In terms of content storage, iQiyi has been committed to improving original production capacity, and has now established the largest and most professional producer team in the industry. Iqiyi expressed confidence in this year’s content reserves, especially the multi-core drama reserves. In the second quarter, "Dear Children" and "The Wind Rises in Longxi" were well received.

As for the impact of the epidemic, iQiyi said that due to a considerable amount of original content reserves and the operational experience accumulated in the past two years to deal with the epidemic, this round of epidemic rebound since March this year has limited impact on the content reserves of iQiyi’s future dramas.

Improving the overall content quality is the focus of iQiyi’s work. The platform will continue to introduce high-quality content, improve the quality of content, and use the advantages of the platform to build the content ecology of iQiyi.

Among them, we will continue to build content brands, strengthen the advantages of iQiyi in the vertical track through the serialization strategy of long dramas and the theatrical mode. Benefiting from rich content reserves, the platform launched a series of good works in the second quarter. At present, Dear Children, Greetings to the Qing Dynasty, The Wind Rises in Longxi and The Night Walker have received enthusiastic response from users, and the highly anticipated original TV series Life as First Seen and Police Honor will also be launched. In terms of theater, Xiaodiao Theater will broadcast the third work "Breaking Elite", and this year, Love Theater will also launch five new dramas. Variety, animation and children’s content will all launch new works under the strategy of seasonal broadcasting. For the upcoming summer file, the platform has prepared rich and diverse high-quality content, covering all core content types to meet the needs of users in different circles.

Publicity map of "Police Honor"

Iqiyi will continue to produce and distribute original films to enrich the content ecology. On April 15th, the film "Edge Walker" which was shown in major cinemas has exceeded 130 million yuan at the box office. On April 1st, Iqiyi upgraded the online movie cooperation mode, from the previous accounting according to the broadcast volume to the accounting according to the duration. The new accounting mode helps high-quality films to stand out and achieve a win-win situation for both the film and the platform.

Iqiyi Extreme Edition and overseas markets have become new growth points.

Iqiyi explores growth opportunities through new business models. In the first quarter of 2022, iQiyi Extreme Edition and overseas business continued to maintain a strong growth momentum.

Through continuous efforts to improve product and user experience, overseas business achieved steady growth in membership revenue and advertising revenue in the first quarter.

Iqiyi Extreme Edition, as a good supplement to the main station APP, maintained a strong performance in various operational indicators this quarter, with a monthly DAU of 5 million in the first quarter and over 5 million in April. The monetization mode of Iqiyi Extreme Edition is mainly based on effect advertisements, which is obviously different from the monetization mode of the main station APP based on membership subscription. The user portrait, monetization mode and content consumption behavior of iQiyi Extreme Edition are very different from those of the main station APP. The user overlap between iQiyi Extreme Edition and the main station APP decreased further in this quarter, and the DAU overlap was only about 4% in March. The consumption of the content in the library of iQiyi Extreme Edition is significantly higher than that of the main station APP, which greatly enhances the long tail value of the content in the library. Iqiyi believes that the Extreme Edition has great growth potential in terms of user scale and liquidity.

"The first quarter was a breakthrough for the company." Gong Yu believes that "the encouraging performance in the first quarter also shows that the long video industry can continuously generate operating profits. We are full of confidence in the long-term healthy development of the industry. "

Original title: "Iqiyi 2022Q1 Financial Report: First quarterly profit, net increase of members in the quarter of 4.4 million"

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First, the TV home page

1. Navigation function

　　　　The navigation of TV stations uses the mouse to slide through the drop-down menu, which can easily guide netizens to their favorite secondary pages and special areas, including: home page, hot drama online, popular theater and movie Club, etc., and constantly optimize and update them.

2. Search function

　　　　Located above the navigation, users can enter keywords to search for videos in the station, or click on the hot words below to search quickly. The contents of hot words are updated at any time according to the contents of hot dramas on the screen or online.

3. The module is being broadcast.

　　　　Located on the right side of the search bar, according to the content of "popular theater" promoted by TV stations, it will give you a preview of what is being broadcast.

4, TV drama popular theater 7+1

　　　　TV Series 7+1 is a product made by china network television TV Station. By default, the video frame in the home page broadcasts the diversity video of the selected TV series "Hot TV Series", and at the same time, the eight small pictures below correspond to eight professional theaters, providing you with live TV series with characteristics from different angles. Including: hot drama series, tough guy theater, marriage theater, youth theater, criminal investigation theater, comedy theater, nostalgia theater.

5. Watch.

　　　　The watch module recommends the popular plays on the screen and on the Internet, and provides you with the first-hand popular TV series on demand.

6. The latest update of TV series

　　　　The "Latest Update of TV Plays" section presents you with the most detailed information about hot dramas. Taking The Founder as an example, the page presents information about the director, actors and plot of the drama, and provides on-demand services for diversity videos. At the same time, it presents you with the freshest video information to help you learn more behind-the-scenes anecdotes. On the right side of the section, "You may still like to watch" recommends you a play with the same theme according to the plot classification of "The Founder", and diversified choices allow you to enjoy the audio-visual feast!

7. We are all watching.

　　　　The "We Are Watching" section shows you highly concerned and widely praised plays with rich and diverse themes. Here, you can learn about the preferences and pursuits of netizens and find your favorite TV programs quickly!

8. User comments on the leaderboard

　　　　The "netizen comment leaderboard" section is a repertoire leaderboard integrated according to netizens’ star rating of various TV programs. This section is divided into three parts: netizen’s hot recommendation, unsatisfactory, and bad review of bad dramas. The star rating of each drama is determined according to netizens’ evaluation, and funny comments are also a highlight of this section!

9. Film and Television Club

　　　　The "Movie Club" section is a communication place for TV drama fans. Here, you can see the most interesting drama reviews, participate in the most popular voting, vent your regrets about the purpose of TV drama, and share the first-hand gossip in the film and television circle!

10. Hot drama list

　　　　The "Hot Drama Rankings" section presents you with TV drama rankings from the click-through rate, upload time, ratings and other factors, which will help you understand the popularity of TV dramas more intuitively!

Second, the TV station query page

　　　　The TV stations provide users with: letter retrieval, region retrieval, genre retrieval and users’ favorite personality retrieval, which is convenient for users to find the information they want.

　　　　Third, the final page of the TV station

　　　　The TV station provides two kinds of video frames for netizens to watch videos.

　　　　1. Diversity video page:

　　　　The diversity video window play page is used to play the diversity video of TV series. The floating functions of the player include the main player, title, introduction and other contents. Click the two-way arrow in the upper right corner of the player to switch large-size videos. The floating layer includes functions such as leaderboard, collection, suggestion, sharing, top stepping, rating and so on.

　　　　The icon in the lower right corner of the player can play in a full-screen or widescreen video window.

　　　　2, popular theater play page:

　　　　This page mainly presents a personalized theater, providing netizens with a 24-hour TV series. By default, the page will be played in a large video window and provide interactive functions. And the 24-hour scheduling details are presented at the bottom right of the page.

According to the statistics of Cat’s Eye Professional Edition, as of February 10th, in 2024, the cumulative box office in China’s film market exceeded 4.331 billion yuan (equivalent to 602 million US dollars), surpassing the box office performance in North America and temporarily ranking as the world’s single market box office champion.

As of February 10th, the cumulative box office in China mainland market was 602 million US dollars, the cumulative box office in North America market was 575 million US dollars, and the cumulative box office in French market was 149 million US dollars, ranking the top three in the global single market box office.

Text | Reporter Li Li
Figure | Reporter Cat’s Eye Professional Edition

　　Pay attention to the 2023 Beijing Cultural Forum

　　New things in Beijing culture

　　Open column language

　　In the process of building a national cultural center in Beijing, new policies and measures are frequent, and new things related to culture are constantly emerging in the lives of Beijingers. Behind these new things are Beijing people’s inheritance and thinking of existing culture, as well as their creation, acceptance and integration of new culture.

　　In fact, the construction and development of culture has never been one-way, on the one hand, it needs the government’s action and support; On the other hand, people who "update" their ideas will take the initiative to develop new ideas and make new attempts for culture.

　　In recent years, there have been countless new cultural events among ordinary people in Beijing, each of which reflects the inheritance and innovation of Beijing urban culture and the influence of Beijing’s urban cultural construction. On the occasion of the upcoming Beijing Cultural Forum in 2023, this newspaper launched a series of reports, telling new things about Beijing culture, observing and thinking about the changes brought by cultural development to the city and people living here from several aspects.

　　The holding of "October Literature Month" and the reopening of Ditan Book Market have once again immersed Beijing in the "book fragrance", and also highlighted the achievements of the construction of "book fragrance Beijing". Take bookstores as an example. As of 2022, the number of physical bookstores in Beijing has exceeded 2,000, and Beijing has also vigorously provided financial support to physical bookstores. In addition, Beijing has promoted characteristic bookstores through a number of activities.

　　On June 18th, 2023, the results of the first selection of the most beautiful and best series of physical bookstores in Beijing were announced. A humble bookstore in Miyun ranks among the most beautiful bookstores in the category of "integration and innovation".

　　The shop assistants in this bookstore are all dance teachers. They create some picture book stories on the bookshelf into musical dance dramas, attracting young readers to understand the ideological connotation in the picture book stories with beautiful dances. They feed back the bookstore by cultivating children’s artistic ability of dancing, and continuously "transfuse blood" to maintain the normal operation of the bookstore. Dance and read — — This "dancing" bookstore has become another living sample of Beijing’s physical bookstores.

　　Immersive experience reading and dancing

　　At 13: 00 on August 8, a musical and dance drama performance of the picture book "North Star" was being performed in the theater of Yuewu Yuedu Store. A parent-child reading group of more than 30 people, composed of 19 children and their parents, sat cross-legged on the stage and listened carefully to Pan Xiaolong’s vivid story.

　　"Everybody close your eyes, take three deep breaths, and follow me to the fairy tale world of Polaris: ‘ A gentle wind blew, and a little boy woke up and started his journey. He can crawl, stand, walk and run slowly. While walking, he explored and felt the fresh world. ’” Pan Xiaolong, 42, finished the story of this picture book in more than ten minutes.

　　Then, he made everyone stand up and did a warm-up exercise of pass the parcel’s digital game, which aroused everyone’s interest and started the rehearsal of the picture book story music and dance drama. The curtain hung low and the lights were dim, and the parents in the audience were full of expectations for the wonderful stage performance after the curtain was opened.

　　Finally, the curtain opened and the lights came on. The little actors came to a "shadow play" through the white tent. Some of them pretended to be patients and dragged their sick bodies along. Some make a gesture of laughing; Others are sad, weeping and sighing. In this way, after an immersive picture book story drama, the little actors scrambled to raise their hands and talk about their understanding and feelings about the characters’ stories in the drama.

　　Yang Yang, a parent who watched the picture book drama of Polaris at the scene, was deeply touched. She told the Beijing Youth Daily reporter that her child Wang Xinran had been studying dance in Yuewule Reading Store for more than two years. Teachers are very careful to create such a picture book story drama, "using beautiful body language movements to interpret the ideological content to be expressed in the picture book story, which further deepens children’s interest in learning. It can be said that this is an immersive reading dance experience." Yang Yang said.

　　What if the child can’t listen to the story?

　　"This is the first time we have tried to put the picture book story music and dance drama on the stage. This attempt is not a sudden whim, but to solve the problem that some children who simply tell stories can’t listen." Pan Xiaolong said that in the three years since the outbreak in 2020, he shared picture books and classic children’s novels on the online social platform every night, creating a brand of "Music, Dance, Reading and Reading Live Room".

　　Since the beginning of this year, the bookstore has resumed its normal offline operation, and Pan Xiaolong organizes offline picture book stories from time to time. He found that after attending the story meeting two or three times, everyone’s enthusiasm for reading dropped. By the third and fourth times, many parents stopped bringing their children to the meeting.

　　"In the face of the fact that this kind of story will not be so effective, we will return to the story itself, that is, after finishing the story, we will write a piece of material, so that everyone can read this passage together and find the resonance pleasure brought by reading. This effect is also quite good." Pan Xiaolong said that there happened to be a studio theater with good ambient lighting next to the bookstore, which provided him with a venue to put the picture book story music and dance drama on the stage.

　　Pan Xiaolong said that this is also a combination of the curriculum ideas of Italian and Japanese teachers he participated in before, using the divergent thinking of children, and everyone cooperates with each other to create a big background story, and then the expressions of the characters involved in this story are animated through body language movements, thus stimulating children’s desire for performance and enthusiasm for reading.

　　"After the performance of" Polaris ",I asked the children backstage if they had enjoyed it, and the children said in unison that they had enjoyed it. This kind of feedback is very important to me, and I will continue to develop picture books and dramas. " Pan Xiaolong said.

　　Previously, he also selected classic picture books such as Courage, Stone Soup, Guess how much I love you, Tortoise, etc., which are in line with children’s reading at present, as well as ancient poems such as When is the Moon, Mountain Walk and Grass, etc., and created more than ten music and dance dramas, which made reading interesting, three-dimensional and more direct to the soul.

　　The value of telling picture book stories online

　　Talking about his entrepreneurial experience, Pan Xiaolong said that he graduated from the Composition Department of the Conservatory of Music of Northeast Normal University. After coming to Beijing for development in 2005, he ran a recording studio with his friends, making behind-the-scenes recordings for TV variety shows such as "The Voice of China" and "I am a singer" until 2017, when his child was born. In order to provide a better learning environment for children, he wanted to set up a kindergarten, but because all the partners were dance teachers, he set up a dance training class first.

　　"At the beginning of 2020, the epidemic broke out, and the dance training I started stopped offline teaching and changed to online training. Many webcasts have disrupted children’s biological clocks. When I found my son’s work and rest disorder and it was difficult to fall asleep at night, I adopted the method of telling him a picture book story before going to bed. " Pan Xiaolong said that there are more than 5,000 picture books in a friend’s library. He selected some interesting picture book stories, recorded them as audio reading and played them to his children. Pan Xiaolong persisted for three months. He found that his son not only listened to audio reading, but also read with a picture book. His son’s super learning ability touched Pan Xiaolong.

　　Pan Xiaolong shared this "small fortunate" with his colleague Ouyang Jing. At this time, Ouyang Jing is also doing a live webcast of the picture book story. Suddenly one day, the live broadcast equipment broke down and stopped broadcasting, only some pictures stayed on the screen. More than 3,000 people in the live broadcast room stared at the pictures for a while, and someone began to leave a message impatiently in the comment area, "Aren’t you going to read the story today?" Ouyang Jing suddenly realized that not only the parents and children of the dance training class are paying attention to her live webcast, but also netizens of different ages all over the country are paying attention to her live webcast online, and even some regular old fans come to the live studio to listen to stories every day.

　　"Among them, parents are working outside, and children are listening to stories at home; There are also some autistic children listening to my stories. They like to release their emotions through such a space, and leave messages in the comment area of mobile phones to express their needs. " Ouyang Jing deeply realized the value and significance of picture book stories to children.

　　Online reading becomes a physical bookstore

　　In this way, Pan Xiaolong told Ouyang Jing that since the picture book story has such a market, he wants to truly turn online reading into an offline entity bookstore. Ouyang Jing was very surprised after listening. "We are all dance training teachers. No one is related to literary creation and book publishing. Can all laymen control it?" Ouyang Jing has been hesitating in her heart.

　　It was not until the cart drove into the Blue Mountain Cultural Industrial Park and the bookstore started construction that Ouyang Jingcai was convinced that this matter really had to be done. As a bookstore partner, she and Pan Xiaolong started the road of learning from the physical bookstores in the north, Guangzhou and Shenzhen.

　　"Every time we go to a city, we will sort out the top ten bookstores into documents and print them out through online search and public comments, and visit them one by one. Among the top ten bookstores in Shenzhen, we visited them one by one and found that only five were closed. My confidence was shaken. The bookstore industry is so depressed, are we still open? " Ouyang Jing was finally moved by Pan Xiaolong’s firm determination, and they were ready to "live to death".

　　The exploration road of music, dance and reading

　　It is worth mentioning that when Pan Xiaolong invested in opening a bookstore, he did not make a good book budget, and spent more than 4 million yuan on decoration alone, of which 1.07 million yuan was spent on theater lighting next to the bookstore. Faced with the dilemma of running out of ammunition and food after renovation, a friend of Pan Xiaolong’s who likes culture and art generously donated more than 100,000 yuan to open a bookstore and help him to bridge the gap with cultural publishing enterprises.

　　"So far, I still remember the embarrassing picture of purchasing books for the first time at Beijing Publishing Group. Several staff in the distribution department read me a book selected locally. They just laughed and said that this is not the way to choose an expert book. They gave me a very detailed book list and asked me which books I needed and how many kinds to wholesale them to me at the lowest discount in the industry. " Pan Xiaolong recalled.

　　In this way, Pan Xiaolong used online search to know the contents, sales volume and readers’ evaluation of those books on the book list, and finally determined the first batch of books to be ordered according to the inventory and discount given by the publishing house. In October, 2020, Le Wu Le Reading Store was successfully opened in the Blue Mountain Cultural Industrial Park.

　　At first, Le Wu Le Reading Shop was just a book corner for parents and children who came to participate in dance art training to read. Pan Xiaolong also planned to use the second floor as an office at that time. Later, there were more and more books, and the space on the first floor could not be satisfied. He opened the second floor into a children’s picture book library, while the first floor was filled with various adult humanities and social science books, life home books and health recipes.

　　"At present, our entire bookstore covers an area of about 950 square meters. In order to control the volume and keep a quiet atmosphere, we made a soundproof room so that children can immerse themselves in reading here. In this space, we have placed some children’s psychology books for children, as well as some story books to cultivate children’s reading interest. " Pan Xiaolong introduced.

　　The operation of the bookstore not only changes the children who come here to read, but also changes the dance teachers’ cognition of reading. Yan Shuang, who teaches Latin dance, is one of them. She used to have less contact with books. Since the opening of Le Wu Le Reading Store, she has read a lot of picture books and humanities books. She feels the charm and beauty of books and applies what she has learned to the arrangement of dance teaching programs for children. "For me, as a dancer, it is also a way of writing to integrate those perceptive thoughts in picture books into dance creation. I am subtly influencing and expanding children’s imagination." Yan Shuang shared her reading experience.

　　New experience

　　Provide opportunities for children to express their thoughts.

　　Open a bookstore at the age of 40, just for living? Pan Xiaolong has his own opinion on "forty puzzles": "After reading the book, you will find that your thoughts have changed more and the world has become more open, so I want to thank the reading itself for the meaning of my life." The original intention of doing these things is for the children, and it is more meaningful to leave a bookstore for the children than to leave other things. "I set a goal for two children, hoping that they will be bookkeepers — — A bookkeeper is not necessarily an operator, but to understand all kinds of stories, you spread the wisdom in the stories to others bit by bit. This creative value and significance has already exceeded the price marked by business. " Pan Xiaolong said.

　　When Pan Xiaolong was doing dance training, he never paid attention to the problem of profit, because this piece was relatively smooth and the plate was large enough. He had nearly a thousand students in Miyun. "Dance is a kind of body language. What it needs is good health and graceful posture. The most direct way to enhance and expand the dancer’s thoughts is books, so there is no conflict between reading and dancing, and it is a complementary relationship. "

　　Regarding the combination of dance and reading, Pan Xiaolong thinks that books are the root of thoughts, and the combination of reading and dancing can provide children with an opportunity to express their thoughts. The form of expression is dance. "I hope our children will have more ideas and more channels of expression. When they become thoughtful and less tired, they can stop and go and think about life while enjoying the scenery. "

　　New concept

　　Learn to slow down and not build online celebrity Bookstore.

　　In recent years, the government has increased its support for physical bookstores and introduced a subsidy policy. For Pan Xiaolong, to solve the operation problem of the bookstore itself, we can’t simply rely on the government’s support and wait for it. In his view, the government’s support is a kind of help. "After our bookstore was rated as the most beautiful bookstore in Beijing, it increased my motivation and confidence in opening a bookstore."

　　At the same time, Pan Xiaolong remained relatively calm about the popular concept of "online celebrity Bookstore". He thinks that at this time, he and his clerk should slow down, don’t forcibly turn the bookstore into a online celebrity store, and attract many tourists to just punch in and take photos. His bookstore will continue to popularize the public reading culture with colorful reading activities and picture books and dramas.

　　Pan Xiaolong hopes that the bookstore is more than just a reading space. In the future, he hopes to do more reading activities, revitalize his dance training resources and let more children participate.

　　This edition/reporter Zhang Enjie

　　Photography (except signature)/Reporter Li Na

　　Overall planning/full estate