[car home Information] In December, 2020, at the end of the year, the series "Car Buying Hotness Ranking" also came to the last issue in 2020. This issue will show you the car buying hotness in the domestic auto market in November. Throughout the whole year, the epidemic has led to the depression of the global automobile market. In the first half of the year, many automobile manufacturers have also adjusted their sales targets this year. However, due to the control of the epidemic situation in China, the domestic auto market has gradually resumed normal transactions in the second half of the year, and people’s desire to buy a car is gradually recovering.

　　It is worth mentioning that the holding of the auto show is bound to improve the overall heat of the market. In the second half of 2020, the Chengdu Auto Show, the Beijing Auto Show and the Guangzhou Auto Show will be held almost continuously. The three auto shows not only make car companies re-active, but also bring a lot of car buying enthusiasm to the auto market. Then, after the Guangzhou Auto Show in November, what impact did it have on the car buying fever at the end of the year? Let’s walk into this article together.

　　In the text"car buying fever"Refers to the proportion of sales leads in the corresponding field.Sales leadsIt’s not market sales or web browsing data,It is the number of intentional car purchases made by users through the telephone system in car home.Sales lead is the closest measure to the last purchase of a car by a user, which has important reference and predictive value for the market trend. There will be a delay of several weeks or months from the lead to the order. For example, the lead data in October 2020 will be delayed until November-December 2020, except for the consumption in that month.

● Quickly understand the key points of this article:

1. The holding of the three major auto shows in China has promoted the overall heat of the auto market in the second half of the year;
2. As the year is approaching, the promotion of various brand models will increase, and high-end models will be dominated by consumption;
3.(|) It is expected to overtake Buick GL8 in the MPV list.

● Overall trend: The car buying fever in November was obviously polarized.

　　In terms of overall trend, there was a phenomenon of two-level differentiation in the overall price range in November. Compared with the overall increase in the price range below 150,000 yuan in November last year, the overall increase this year was the models in the price range above 200,000 yuan. For the phenomenon of the increase in the amount of clues, it must have a certain relationship with each auto show. However, this year, because the sales targets of car companies have been adjusted, by the end of the year, most car companies have already achieved the sales targets corresponding to the volume models, so the preferential margin of low-priced models is not so much, and consumers’ desire to buy cars is also reduced.

　　In addition, due to the proper control of the epidemic situation in China and the rapid recovery of economic operation, consumers can be said to have saved enough demand and funds for car purchase. In addition, the preferential margin of high-priced models at the end of the year is more than before, so the overall clue volume in November is basically that high-priced models occupy a dominant position in consumption.

● Brand level: The number of clues of Wuling Automobile continues to rise, while the rankings of other brands have changed little.

"Hongguang MINIEV』"

　　At the brand level, Wuling Automobile, due to the continued popularity of its models such as Hongguang MINIEV and Wuling Capgemini, made the brand’s clues account for more than 40% in November, which is amazing. This also shows that the two civilian models launched by Wuling Automobile have really grasped the pain points of consumers’ demand. Wuling Automobile can be said to have become the "top traffic" in the automobile industry, both in terms of price and vehicle positioning.

"changan uni-k"

　　The brands in other price ranges were all tepid in January, with no obvious ups and downs. Among the 90,000-120,000 yuan, Changan Automobile successfully beat Nissan to win the second place, which is largely related to the launch of CS75 PLUS, UNI-T and UNI-K.. The range of 120,000-300,000 yuan is still dominated by Volkswagen and Shuangtian, and the ranking changes of other brands are within the normal competition range; In the price range of more than 300,000, the overall growth of major brands is satisfactory.

● Less than 60,000 yuan: Xinbaojun RC-5 has been significantly improved, and Wuling’s macro S3 has greatly increased.

Xinbaojun RC-5

　　In the range below 60 thousand yuan, the overall trend has increased slightly. From the list of cars and SUVs, it can be seen that due to the continued popularity of Wuling brand, its model products have also attracted more consumers’ attention. The popularity of Xinbaojun RC-5 in cars was only 1.40% in the list in October, but it was directly squeezed into the top five in November with a clue amount of 3.82%. It seems that for the attribute of "station wagon", the purchase intention may be related to the price.

Wuling Hongguang S3′

　　In terms of SUVs, the proportion of clues of Wuling Hongguang S3 reached 10.23%, an increase of 2.25% compared with October. However, other models have a slight decline, and the proportion of clues in the last five models has not even exceeded 1%. Most consumers are attracted by Wuling Hongguang models, and the proportion of other models correspondingly decreases.

● 60,000-90,000 yuan: The overall popularity of cars has declined, and Changan Auchan X5 has become a dark horse.

"『YARiS L dazzles"

　　Looking at the cars in the range of 60,000-90,000 yuan, GAC Toyota YARiS L Zhixuan was successfully promoted to the second place. The Guangzhou Auto Show undoubtedly played a great role in promoting the car’s popularity, which also made its ranking jump from the third place in October to the second place. At the same time, the "God Car" Fit also launched a modified version at the Guangzhou Auto Show, which earned enough attention. After the replacement of this model, it ranked first in the car list in this price range.

"Changan Auchan X5"

　　In terms of SUV, the biggest dark horse model in November belongs to Changan Auchan X5. The appearance of the new car is very young, at the same time, the interior space can be considered very plentiful in the same level, and the relevant configuration can also meet the needs of most consumers, plus the price range of 699-102,900 yuan, which is full of attraction for its consumer groups. Although the overall decline in the SUV list is obvious, the second place in the November list also shows that this model has attracted the attention of many consumers.

● 90,000-120,000 yuan: Sylphy/Corolla momentum has passed, and Haval H6 is enduring.

Toyota corolla

　　Coming to the range of 90,000-120,000 yuan, this is mainly the price range where compact cars and compact SUVs compete with each other, and it is also the main price range for consumers to buy cars. In November’s car rankings, although Sylphy is still the first in the list, compared with the 9.46% of the clues in October, only 6.93% of them were in November, which is a bit too big. However, the proportion of clues of Corolla models has also decreased to a certain extent, and it failed to keep the second place. Volkswagen LaVida and Bora pursued victory and occupied the second and third places respectively.

"The Third Generation Haval H6"

　　Looking at SUV models again, Jetta VS5, which was barely on the list in October, fell directly out of the list this month; In addition, the proportion of clues of Song Pro and other models has dropped below 1%. However, Haval H6, which has the title of king of sales volume, continues to strive for the upper reaches, with the clue volume still accounting for 7.71% in November, which is mostly related to the preferential margin after the auto show. Coupled with the strategy of multi-generation sales of Haval H6, more consumers can continue to pay attention to this model.

In the financial market, Midea and Gree, as the two giants in the home appliance industry, the price difference of their products has always been the focus of consumers’ attention. It is of great significance to understand the market dynamics and consumer behavior to explore the reasons why Midea’s product price is lower than Gree’s and the influence of these factors on consumers’ choice.

From the perspective of brand positioning, Gree has long focused on the field of air conditioning, and established a high-end brand image of professional air conditioning manufacturers with its deep accumulation in air conditioning technology research and development and quality control. Consumers generally believe that Gree air conditioners have advantages in performance, durability and technological innovation, and are willing to pay a higher price for this specialty and high quality. Midea’s brand positioning is more diversified. In addition to air conditioning, it is also widely involved in small household appliances, refrigerators, washing machines and other fields. This diversified layout enables Midea to reduce the production cost through scale effect, and then become more competitive in price.

The cost structure is also an important factor affecting the price. Gree pays attention to the use of high-quality raw materials and the input of advanced production technology in the production process, which undoubtedly increases the production cost of products. At the same time, Gree’s continuous high investment in technology research and development has improved the performance and quality of products, but it is also reflected in the price of products. In contrast, Midea has effectively controlled costs by optimizing supply chain management and improving production efficiency. In addition, Midea’s marketing channels are more diversified, and online sales account for a relatively high proportion, which reduces the cost of intermediate links and makes product prices more attractive.

The difference of market strategy also leads to the price difference between the two. Gree tends to adopt high-end pricing strategy, and obtain higher profit space by shaping high-end brand image. This strategy helps to enhance the added value of the brand, but it also limits the audience range of the product. Midea, on the other hand, has adopted a more flexible market strategy and launched products with different price levels for different consumer groups. In addition to the high-end product line, Midea also has a large number of low-end products with high cost performance to meet the needs of different consumers.

These factors have a significant impact on consumer choice. For consumers who pursue high quality, professional performance and low price sensitivity, Gree’s high-end brand image and excellent product quality are more attractive. They are more willing to pay a higher price for Gree’s products in order to get a better experience and long-term reliability. For consumers who pay attention to cost performance and pursue diversified product choices, Midea’s price advantage and rich product line are more in line with their needs. They can find products that meet the needs of different life scenes in the United States and enjoy relatively low prices.

In order to compare the differences more intuitively, the following is a simple comparison table:

The price difference between Midea and Gree is the result of many factors such as brand positioning, cost structure and market strategy. These factors not only affect the price of products, but also shape different consumer groups. When making a choice, consumers should comprehensively consider these factors according to their own needs, budgets and consumption preferences, and make the most suitable decision.

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Auto Meta Universe has learned that the land-based fuel version will be listed at the Chengdu Auto Show, which opens on August 26. The overall shape of the new car is the same as the dual-engine version, and the current hybrid exclusive car logo and HYBRID logo are cancelled in the details. The Crown Land-based 2.0T is equipped with an imported 2.0T engine, and the transmission system matches the AT gearbox. Referring to the price of the Highlander fuel version of the sister model (all four-wheel drive), the new car is expected to start at a higher price than the current hybrid version, or 321,800 yuan.

Toyota Crown Land Release 2.0T will be available in six days and is expected to sell from 321,800 – Figure 1 "src =" https://x0.ifengimg.com/res/2022/8A33EED504E8CC37433D6D6D45919F3EB2720AB3_size96_w680_h453.jpeg ">

For indication only

Toyota Crown Land Release 2.0T is expected to sell 321,800 in six days – Figure 2 "src =" https://x0.ifengimg.com/res/2022/33D5CADAA8FBDAB4C823FFE2E2B0519639C35E7E_size86_w680_h453.jpeg ">

Fuel version

Toyota Crown Land Release 2.0T is expected to sell 321,800 in six days – Figure 3 "src =" https://x0.ifengimg.com/res/2022/8F31A175803D3F5EB9E3EF86016C82752DDB8C8E_size93_w680_h453.jpeg ">

Toyota Crown Land Release 2.0T will be available in six days and is expected to sell from 321,800 – Figure 4 "src =" https://x0.ifengimg.com/res/2022/58C472D8C1FA913F8870FF6FE81319AF4D98C886_size60_w680_h510.jpeg ">

Toyota Crown Land Release 2.0T is expected to sell 321,800 in six days – Figure 5 "src =" https://x0.ifengimg.com/res/2022/0D501FF22BAD10C64F707E2413BCBD96F0E531A1_size52_w680_h390.jpeg ">

Toyota Crown Land Release 2.0T will be available in six days and is expected to sell from 321,800 – Figure 6 "src =" https://x0.ifengimg.com/res/2022/B0AF1C68E303245AB32E66CC2B3D4F8F11FD24BD_size57_w680_h390.jpeg ">

The front face of the new car features a split air intake grille and black logo, with matrix LED light packs on both sides. The side of the car has no hybrid logo, the door trim and roof rack are blackened, and the bottom is equipped with 20-inch two-color sports wheels. The rear is equipped with a fuel version logo, with D-4ST and AWD logos, and the bottom is equipped with a unilateral double exhaust layout.

Toyota Crown Land Release 2.0T will be available in six days and is expected to sell from 321,800 – Figure 7 "src =" https://x0.ifengimg.com/res/2022/D8C2B5F5CD5B599E9EAE69C4F14A97AF70D8EAD2_size104_w680_h453.jpeg ">

Reference Hybrid

Toyota Crown Land Release 2.0T is expected to sell 321,800 in six days – Figure 8 "src =" https://x0.ifengimg.com/res/2022/A7B5D876D7E1FB59B1A9FA5B54AA7E8A3F162CFE_size108_w680_h452.jpeg ">

Toyota Crown Land Release 2.0T is expected to sell 321,800 in six days – Figure 9 "src =" https://x0.ifengimg.com/res/2022/A52880E9E6D3D93C5F71F5ABD34A687C8C578528_size103_w680_h453.jpeg ">

Toyota Crown Land Release 2.0T is expected to sell 321,800 in six days – Figure 10 "src =" https://x0.ifengimg.com/res/2022/EF74C3960A1D66BF6EDEB6001DB7F898152F620C_size71_w680_h453.jpeg ">

The car will be the same as the current hybrid version, equipped with LCD meters and floating central control screen, providing 5- and 7-seat layouts, and equipped with a new generation of Safety Sense smart safety package. The new car also provides parking radar, front camera, reversing image, 360 surround view system, HUD head-up display and ETC electronic payment according to different configurations.

Toyota Crown Land Release 2.0T will be available in six days and is expected to sell from 321,800 – Figure 11 "src =" https://x0.ifengimg.com/res/2022/BC1409E661F38468527FD723607A7921C0FB1FD5_size58_w680_h383.jpeg ">

Toyota Crown Land Release 2.0T will be available in six days and is expected to sell from 321,800 – Figure 12 "src =" https://x0.ifengimg.com/res/2022/67A6D37A888FCF1B1DE15EBEFBBC64EFCE3E411F_size59_w680_h383.jpeg ">

The new car is equipped with an imported 2.0T engine code-named S20A-FTS, and the transmission system is matched with a Direct Shift-8AT gearbox. The book parameters are better than those of competitors at the same level. The whole series is also equipped with a DTV dynamic vector four-wheel drive system.

Special feature of 1905 film network The Spring Festival in 2023 is about to kick off, the popularity of comedy movies is getting higher and higher, and the number of people who want to see it is rising. Movie-related topics have caused hot searches on different social platforms.

Can it be created again?New high?

Zhang Xiaofei andWhat are the hilarious surprises for your first partner?

What did "Exchange Life" exchange?

Ni Jun, an associate professor at the Central Academy of Drama, is a guest at Today’s Film Review, which will give you an advance forecast.

Judging from the materials released at present, the film Exchange of Life has a clear sense of genre, which combines fantasy, comedy and love elements, and the comedy effect is full. In one of the videos, Lei Jiayin, the hero, spoke a long line in one breath, which was very difficult to perform, but also brought a very full comedy effect. His performance in the preview made the audience look forward to the film more. Ni Jun analyzed: "Lei Jiayin is simply a’ ever-changing Lei Jiayin’ in the movie. The first time he was a greasy uncle, the second time he wore a small vest, and various shapes such as smoky makeup." The high popularity can not be separated from the joining of many comedy stars in this film. As soon as they appear, they can immediately catch the audience’s laughing nerves.

When searching for related topic words on the whole network, "Zhang Xiaofei" is a hot word with a very high search volume in this film. In this film, she gives people the feeling that she is constantly switching between the goddess and the female nerve. She has both a particularly beautiful and amazing side and a side that shows comedy effect. Ni Jun said: "I see how funny she is in it. It’s a very simple expression. She hurdles with one hand. I think there are some casual designs that make people feel her talent in comedy, which is still quite exciting."

In Hi, Mom, Zhang Xiaofei teamed up and achieved excellent box office results. This time, her partner was replaced by Lei Jiayin. What kind of new sparks will this new combination spark? As actors who belong to Anshan, Liaoning Province, the comedy effect produced by their combination is beyond doubt. In the material, they dance beside the game machine, Zhang Xiaofei pushes Lei Jiayin down the hill sitting in the shopping cart, and Lei Jiayin buys Zhang Xiaofei a super-large cup of milk tea. This pair of CP (combination) who looks a little old is in love with young people, forming a cute and funny contrast.

The basic story of "Exchange of Life" is about Lu Xiaogu, played by Youhao Zhang, who has a crush on Jin Hao, played by Zhang Xiaofei. He gets a prop that can realize his wish, so he uses the prop to exchange his body with Zhong Da, played by Lei Jiayin, and uses Lei Jiayin’s body to pursue his goddess. When he really wants to catch up with Zhang Xiaofei, he thinks that the body belongs to someone else and he can’t be with the goddess, so the plot in the trailer appears. One second Lei Jiayin is still pursuing Zhang Xiaofei, and the next.

"I hope you like my soul, not my body."

Ni Jun: Generally, in this love story of triangular relationship, of course, one pair is going to succeed, and the extra person may exist outside their relationship in another kind of relationship, and can’t be a lover or a friend?

"Exchange of Life" is a high-concept, strong-set film. In the film materials, we see some key objects, such as the big white goose and the wishing machine, through which the film creates fantastic colors and promotes the story. In the video material, when Youhao Zhang got the wishing machine, the first word he said was "forehead", which was mistaken for "goose" by the wishing machine, so he became a goose, showing the black humor of the film. Later, in the trailer, we saw the picture of goose being more loving, which was also a very fantastic point.

This year’s Spring Festival has a strong lineup, and "Exchange of Life" is regarded as the "strongest dark horse" in the Spring Festival. Throughout the Spring Festival in recent years, most of the champions and runners-up are comedies. Secondly, this film has a strong creation. In "National Mother" Zhang Xiaofei, "National Uncle" Lei Jiayin and "Happy Family", there are grandma played by the teacher, sister played and husband and wife played. These actors are all proper box office.

　　Counting the explosive musicals in Shanghai in the past two years, "Rock Mozart" is an unavoidable one. It not only makes Xiaomi, Lao Fei and other actors continue to be popular, but also makes the French musical, a small language musical, popular and synonymous with extreme romance.

　　From producers, directors to songwriters, the creative team of Rock Red and Black overlaps with Rock Mozart, and even the music style is similar, taking a French rock style.

Stills of Rock Red and Black

　　Adapted from French writer Stendhal’s masterpiece Red and Black, Rock Red and Black tells the story of the struggle of Julien, a young aspirant from humble origins, and his love and hate with Dreina, the wife of the mayor, and Mathilde, the daughter of the Marquis.

　　In September 2016, "Rock Red and Black" premiered at the Paris Palace Theatre. At that time, Julien was led by Como, a popular player of "The Good Voice of France", who sang well and had a high value. This "little fresh meat" was once known as "Julien who walked out of the book".

　　On October 3rd, at SAIC Shanghai Cultural Square, "Rock Red and Black" will open the curtain of China’s performance. Julien will also be starred by Como, Mrs. Dreiner will also be played by Elaine from "The Voice of France", and the villain Valeno will be played by an old flight that Shanghai audiences are very familiar with.

Stills of Rock Red and Black

　　Como, 25, was born in France. He made his debut as a singer, formed a band and sent some singles, but at first he didn’t think of acting in a musical, let alone playing in Lian. Under the recommendation of the artistic director of The Voice of France, Cuomo met with the producer of Rock Red and Black, but they hit it off and were soon settled.

　　In the novel, Julien is the son of a carpenter. He is young, handsome and smart. Since he was a child, he hoped to join the upper class with personal efforts and struggles. When he was a tutor at the local mayor’s house, he hooked up with the mayor’s wife and fled to the seminary after the incident was revealed. On the recommendation of the dean of the seminary, he went to Paris as a private secretary to the Marquis of larmor, and was soon appreciated. At the same time, Julien had an affair with the Marquis’ daughter. Under the planning of the church, the mayor’s wife was forced to write a tip-off letter to expose Julien, and his apprentice was destroyed. Angry Julien shot and wounded the mayor’s wife and went to the guillotine.

　　"Lian is a person who really wants to improve his social status. His idol is Napoleon. Although he was born in a very low family, he tried to rise through religion and other channels to change his destiny." Cuomo interprets this role like this.

　　As for the connection between Julien and rock, Cuomo believes that rock singers are generally rebellious, keen to make their own voices in social systems and other aspects, and yearn for independence, openness and freedom. This is the similarity between them.

　　There are 21 songs in the play, which continue the advantages of French musicals in melody and are almost the first to catch the ear. Among them, the most popular song "Glory Bows to Me" is Julien’s theme song. In order to highlight the rock atmosphere, there will be a live accompaniment by a rock band composed of five musicians on the stage.

　　Different from traditional musicals, Rock Red and Black has almost no physical scenery, and all the story backgrounds are presented in 3D multimedia. In fact, 3D multimedia is very expensive, and it is not cheaper than doing real scenes. (The Paper reporter Liao Yang)

Beijing Morning News (Reporter Yang Yi) Just after attending the launching ceremony of Duwanda Cultural Tourism City, Wanda Chairman Wang Jianlin rushed to Xishuangbanna non-stop. On September 26th, Wanda Xishuangbanna International Resort, which was built for three years, opened its doors to welcome guests. At the same time, Wanda Group signed a strategic cooperation agreement with Yunnan Province, and Wanda will invest 95 billion yuan in Yunnan.

According to the cooperation agreement, Wanda Group will continue to invest in the construction of wanda plaza and cultural tourism projects in Kunming, and fully enter Yuxi, Dali, Honghe and other cities in Yunnan to invest in the construction of wanda plaza, so as to realize the coverage of wanda plaza in Yunnan Province. In the next four years, Wanda Group will invest 95 billion yuan in Yunnan to build 19 wanda plaza and 1 cultural tourism project.

As early as 2002, Wanda Group invested in Yunnan, with a total investment of 35 billion yuan, and built important projects such as wanda plaza in the western hills of Kunming and Xishuangbanna International Resort. It is understood that the Xishuangbanna International Resort opened this time has invested 16 billion yuan, which is the third large-scale tourism project opened by Wanda after Changbai Mountain and Wuhan, and it is also the largest and highest-level cultural tourism project invested by Wanda in Southwest China.

Wang Jianlin said that Xishuangbanna International Resort has raised the development level of Yunnan tourism and Xishuangbanna city to an unprecedented height. It is a landmark project of Yunnan tourism transformation and upgrading, and will surely become a new height, new representative and new business card of Yunnan tourism. "Tourism is the key development industry of Wanda’s fourth transformation. Wanda’s goal is to visit 200 million tourists in five years and earn 100 billion yuan to become the world’s largest tourism enterprise." He said that Wanda’s development of tourism industry broke through the traditional model, created its own unique brand products, established a complete tourism industry chain, and achieved complete integration of online and offline.

At the beginning of this year, Wanda Group began its fourth transformation, from a real estate-oriented enterprise to a modern service-oriented enterprise. Since Wanda’s commercial transformation implemented the asset-light strategy, it has successively signed strategic cooperation agreements with Guizhou, Guangxi, Sichuan, Liaoning, Chongqing, Henan and other provinces and cities, and signed hundreds of projects. Together with this investment in Yunnan, the accumulated planned investment reached 775 billion yuan. Wanda Group said that due to the progress of the light asset strategy exceeding expectations, it has decided to advance the transformation goal originally planned to be achieved in 2020 to 2018.

　　The Spring Festival is approaching, and with it comes the worry of "gaining three pounds every holiday". Obesity not only affects people’s normal life and work, but also endangers health, safety and psychological state. You know, the existence of fat people has already attracted the attention of the government. In order to encourage weight loss, what "big tricks" have governments let go?

　　UK: Taxes on enterprises producing sugary drinks are started.

Data Map: The obesity rate of British women is 23%.

　　In March 2016, the then British Chancellor of the Exchequer Osborne said that excessive drinking of sugary drinks would cause certain diseases. In order to "save the next generation", Britain will start to tax companies that produce sugary drinks. The "obesity tax" is planned to be levied in April 2018, so as to give manufacturers enough time to adjust the product formula.

　　The obesity rate of British nationals ranks second in Europe, second only to Hungary. Among British people, about 25% are obese, while the average level in European countries is 16.7%. Britain is also one of the western countries with the highest sugar intake. According to a report released by Cancer Research UK in early 2016, if the current trend continues, by 2035, nearly three-quarters of adults in the UK will be overweight or obese.

　　Dubai, United Arab Emirates: You are responsible for losing weight, and I am responsible for the gold.

　　Data Map: On July 19, 2013, in Dubai, United Arab Emirates, a participant in the "Lose Weight for Gold" activity was weighing. Xinhua News Agency reporter Li Zhenshe 

　　Dubai, whose living standard has deviated from the average level of the earth, is also very simple and rude in controlling the obesity rate.

　　In 2013, Dubai, United Arab Emirates launched the "Weight Loss for Gold" campaign. For every kilogram of weight lost, participants can get one gram of gold, provided that they lose at least two kilograms.

　　In 2014, Dubai once again held a competition to lose weight and earn gold. Every child who successfully lost 1 kg could get 1 gram of gold, worth about 31 euros. If the participating children are between the ages of 2 and 14, their rewards will be doubled.

　　However, it has been reported that although this initiative has indeed enabled Dubai residents to lose weight successfully, for children, rapid weight loss may have serious consequences for metabolism.

　　Denmark: the first country in the world to levy "obesity tax"

　　Since 2011, Denmark has become the first country in the world to levy an "obesity tax" to stimulate obese people to lose weight. According to the policy, if consumers buy foods with saturated fat content exceeding 2.3%, they must pay a "obesity tax" of 16 Danish kroner per kilogram of saturated fat.

　　However, the survey found that in the first year of the implementation of the "obesity tax", Danes paid 200 million kronor more for obese food, but did not change their consumption habits. The number of high-fat and high-calorie foods has not changed, but more products are chosen that are cheaper and perhaps more unhealthy. In November 2012, Danish tax authorities announced that they would abolish the "obesity tax" imposed more than a year ago, on the grounds that this measure was too expensive and failed to change the eating habits of Danes.

　　Although the proportion of obese people in Denmark is less than 10%, slightly lower than the European average, the Danish Institute of Food and Economics still points out that 4% of the premature deaths in the country are caused by excessive intake of saturated fat. Denmark is the first country to impose a special tax on foods that use trans fats. Denmark also imposes a separate tax on carbonated drinks, while a special surcharge on candy has been imposed for 90 years.

　　Japan: The waistline exceeds the standard and you can’t go to work.

　　Obesity has always been a personal matter, but it is a national matter in Japan, which is the first country to legislate to control obesity rate.

　　Since 2008, the Japanese government has implemented a decree to force local governments and enterprises to regularly measure the waistlines of people aged between 40 and 74, with the goal of reducing the obese population by 25% within seven years. The government has also set weight loss targets for residents and employees of relevant institutions, and institutions that fail to meet the standards will be fined.

　　According to the regulations of the Ministry of Health, Labor and Welfare, the waist circumference of men aged 40 to 74 should not exceed 33.5 inches (about 85 cm), and that of women should not exceed 35.4 inches (about 90 cm), which is the disease prevention regulation set by the International Diabetes Association for Japan. If people who exceed the standard have weight-related diseases at the same time, they will be asked to lose weight. If they still fail to meet the standard after 3 months, they need to accept weight loss suggestions; If you are still overweight after 6 months, you may have to receive weight loss re-education.

　　"What is your body fat rate now?" Now it has become a topic that Japanese people often talk about. Many restaurants don’t forget to put up the sign "It won’t make your body fat rate increase".

　　America: If you don’t lose weight, the boss will punish you without consulting.

　　The United States passed a new medical bill in 2010, including allowing enterprises to implement punitive measures. If employees’ health indicators such as blood pressure, cholesterol and weight fail to meet the standards and do not improve their living habits, they may face fines. Many employers are very happy about this. Because obese employees will make them bear more medical insurance, and the chances of taking vacations due to illness are higher.

　　New Zealand: Drive away fat people from abroad

　　In New Zealand, obesity has become a threshold for applying for a visa.

　　In 2013, a citizen from South Africa was refused to renew his visa to New Zealand because he was overweight. Immigration New Zealand said that obese people will bring a burden to the country’s health care system.

　　Data Map: In May 2013, due to the serious overweight, Albert Buyitens’ application for renewing his work visa was rejected.

　　Coincidentally, in 2014, a British nurse weighing 134 kilograms was also rejected by the New Zealand Immigration Service. The doctor who conducted the medical evaluation thinks that if the nurse wants to live in New Zealand for four years, the medical expenses paid by the New Zealand government for her may be as high as NZ $25,000.

　　Don’t raise the average obesity level of our people here-the New Zealand government has expressed "malice" to overweight people in this way. It seems that if you want to go to New Zealand, you must first pay attention to your weight.

　　(Editor: Li Yixing’s text synthesis Xinhuanet, World Wide Web, Zhongxin. com)

　　Recently, the price of gold has climbed again, and both international and domestic gold prices are setting new historical records. On March 6th, London spot gold and COMEX gold futures stood at the $2,100/oz mark in succession, and the domestic gold price also exceeded 500 yuan/g..

　　Not only ordinary people are buying, but also central banks are increasing their holdings of gold. Take China as an example. As of February, the Bank of China has purchased gold for the 16th consecutive month, with a total gold reserve of 72.58 million ounces.

　　After the gold price market, investors are also in a dilemma. For investors who have already started, should they sell now? For investors who have not yet participated, is it still too late to buy?

　　Why has the price of gold risen recently?

　　First of all, there are several reasons behind the recent rise in gold prices:

　　1. American primary and secondary schoolsRisk event

　　Recently,Have a huge loss,Two major rating agencies, Fitch, have lowered their ratings. The market’s concern about the risks of regional and commercial real estate in the United States has resurfaced, which may become the fuse for the current round of gold prices.

　　As of January 2024,The scale of commercial real estate loans is 2.9 trillion US dollars, of which small and medium-sized commercial real estate loans account for 69%, while commercial real estate loans account for 13% of all bank assets and 30% of the total assets of small and medium-sized banks. In this context, the market expects that the Fed’s table shrinking process may gradually slow down and the interest rate cut expectation should also be readjusted.

　　2. US economic data is weaker than expected.

　　In the fourth quarter of 2023, the annualized rate of real GDP in the United States dropped to 3.2%, the consumer confidence index of the University of Michigan dropped to 76.9 in February, and the ISM manufacturing index dropped to 47.8 in threshold again in February, all of which were lower than market expectations. The US economy is facing downward pressure, which stimulates the market to have higher expectations for easing policy.

　　Can the follow-up continue to rise?

　　To judge the future trend of gold, we must start with the three attributes of gold and the influencing factors behind it.

　　1. Monetary attribute-money supply

　　After the end of the Bretton Woods system, although the dollar was decoupled from gold, gold is still an important part of foreign exchange reserves in various countries, which is of great significance in maintaining exchange rate confidence.

　　Among all commodities, the price of gold is the only one that keeps the upward trend in the long-term dimension. Observing the M2 growth rate of the world’s major economies and the compound annual growth rate of the gold price center are also relatively close.

　　This is because gold is the reserve asset of credit currency. With the expansion of global balance sheet, the major economies in the world have been expanding the money supply for more than 20 years, so the reserve value of gold is also increasing, which makes the price of gold keep a certain upward slope for a long time, instead of fluctuating with the economic cycle like other commodities.

　　At present, the Fed’s table contraction has gradually entered the second half, and the market expects that its table contraction will gradually slow down, which will support the performance of gold prices.

　　2. Financial attribute-real interest rate

　　Generally speaking, gold investment does not produce any predictable cash flow, and it is an interest-free asset. The only way for investors to get a return is the rise of gold price.

　　Other assets, such as stocks and bonds, can be regarded as substitutes for gold, and the return rate of these assets is equivalent to the opportunity cost of holding gold, and these returns can be measured by the real interest rate.

　　So theoretically, the lower the real interest rate, the more obvious the relative value of gold. Combined with the current market, the Fed’s interest rate hike cycle has basically ended, and the market generally expects to start the interest rate cut cycle this year. The downward trend of real interest rate is expected to push up the price of gold.

　　3. Commodity attributes-supply and demand pattern

　　Since the 21st century, the annual supply and demand of gold has been around 4,000 ~ 4,500 tons, with a compound annual growth rate of only about 1.8%, and the market supply and demand are basically stable. Moreover, the mining cost of gold is stable below $1,000, and the fluctuation of economy and gold price has little influence on the supply of mineral gold. Because the elasticity of both ends of supply and demand is relatively poor, it has little impact on the price of gold.

　　Generally speaking, the three attributes of gold, namely, currency, finance and commodity, have different factors affecting the price of gold. Combined with the current market environment, the slowdown in the Fed’s contraction, the expected increase in interest rate cuts, and the rising demand for safe-haven funds will all support the gold market.

　　How to buy it?

　　1. If it is from the perspective of hedging, the best choice is undoubtedly to buy physical gold. You can go to the bank to buy gold bars with relatively low process cost for storage.

　　2. If it is from the perspective of investment, the simplest way is to make a one-click layout through the gold ETF, or to connect funds through the gold ETF. Because gold ETF tracks domestic spot contracts, it can closely track the rise and fall of gold prices. Moreover, this kind of investment transaction is convenient to operate, with strong market liquidity and relatively low transaction cost.

　　3. Compared with a single large investment, the director suggested that you open positions in batches to deal with short-term potential price fluctuations through fixed investment and other means. At the same time, do a good job in setting the take profit line and cash in the income in time.

　　According to the calculation, since 2003, gold has been held at any time. Before the holding period is shorter than 3 years, the probability of compound annual return and positive investment income basically keeps positive growth with the length of investment period. However, after the holding period is extended to 3 years, the positive correlation is weakened, that is to say, the stability of obtaining the due income is reduced.

　　Therefore, the income from gold investment is neither "exchanged" by day trading in the short term, nor simply "held" for a long time. Gold is an important option in our asset allocation. You can adjust the proportion of gold allocation in a timely manner in combination with short-term and long-term factors that affect the price of gold.

　　(Article source: Bosera Fund)

　　Math workbooks and science textbooks were adapted by Chinese and foreign teachers and exported to Britain and Malaysia.

　　China textbook, let’s use it together.

　　"One lesson and one practice" (British version) series of workbooks. Information picture

　　Malaysian teachers are participating in the training organized by Zhejiang Education Publishing Group. Information picture

　　Recently, East China Normal University Press, which compiles and distributes the famous brand of mathematics teaching AIDS in primary and secondary schools in China, announced that it will once again join hands with Harper Collins Publishing Group to export the same series of teaching AIDS, which focuses on training mental arithmetic ability, to Britain.

　　The excellent content and good reputation of China’s supplementary teaching materials are the basis for going to sea.

　　"One lesson, one practice" should start from 2012. That year, Shanghai students topped the PISA (programme for international student assessment) test organized by OECD for the second time. The British government sent a delegation to Shanghai to learn from the scriptures, and paid special attention to the mathematics learning mode of primary and secondary school students in Shanghai. It not only attended lectures in many primary and secondary schools in Shanghai, but also had discussions with teachers, and made a detailed investigation and research on the teaching materials and teaching AIDS used by teachers and students in China.

　　At the same time, East China Normal University Press began to wonder whether "One Lesson and One Practice" could be published in Britain. With the help of Professor Fan Lianghuo who worked at Southampton University in England at that time, in February 2015, East China Normal University Press, Harper Collins Publishing Group and Fan Lianghuo’s British Mathematics Education Team formally signed a written contract, and a set of 11 volumes (11 grades) of "Shanghai Mathematics Based on British National Curriculum Standards", namely "One Lesson and One Practice" (British Edition), was published by Harper Collins Publishing Group.

　　According to reports, the British academic system is 6 years in primary school and 5 years in junior high school. The first six volumes of this set of "Shanghai Mathematics Based on British National Curriculum Standards" were published in 2016, and the three volumes of grades 7 to 9 were published in 2017. The last two volumes are the most difficult because they need to supplement a lot of contents that are not available in Shanghai junior high school curriculum, and will continue to be published. The cooperation was smooth. East China Normal University Press and Harper Collins simply signed a strategic cooperation agreement, set up the "Shanghai Mathematics Project", and compiled a teacher’s book and a homework guide book around "One Lesson and One Practice" (UK Edition) for publication and use in the UK. In May this year, the two sides signed the "Three Moves to Pass the Customs" (British Edition), which is a teaching aid for training students’ mental arithmetic ability, which is matched with "One Lesson and One Practice" and has the characteristics of China mathematics teaching. Like "One Lesson and One Practice" (British Edition), according to the content and concept of the Chinese version of "Three Moves to Pass the Customs" and adapted according to the British national curriculum standards, the first to sixth grades will be published in two volumes, including the school version and the family version, with a total of 24 volumes.

　　In the words of Ni Ming, president of the Education Branch of East China Normal University Press, "Excellent content quality is the basis of copyright output." Distinguished professor of East China Normal University and Fan Lianghuo, editor-in-chief of One Lesson and One Practice (British Edition), said that One Lesson and One Practice has accumulated a good reputation among readers in China, which has made established British publishing houses optimistic about its market potential. In Britain, at present, more than 400 schools under more than 100 education departments (LEA) are using 6 volumes of the primary school part of One Lesson and One Practice (British Edition). In August 2017, after "One Lesson and One Practice" (British Edition) was publicly sold on the Amazon website in the UK, its popularity even surpassed some bestsellers. According to Gong Haiyan, vice president of East China Normal University Press, by the end of 2017, One Lesson and One Practice (British Edition) had sold more than 40,000 copies. More interestingly, due to the needs of many domestic schools and parents, this set of teaching AIDS has also been "exported to domestic sales", and further adjustments have been made on the basis of the British version. In August 2017, the "Shanghai English Version" was launched, based on the curriculum standards in Shanghai and written in English.

　　The popularity of "One Lesson and One Practice" overseas is not a case. In Malaysia, more than 50,000 students from 60 independent Chinese middle schools have used a complete set of science textbooks tailored for them by Zhejiang Education Publishing Group.

　　In the past, science, culture and biology were taught separately in junior high schools of Chinese independent secondary schools in Malaysia, but in recent years, the education trend in Europe and America is to adopt comprehensive science teaching in junior high schools. In 2011, in order to provide better Chinese education for Chinese school students, the Malaysian Federation of Chinese School Directors and the Malaysian Chinese School Teachers’ Association (referred to as "Director Dong") sought cooperation and support from the education and publishing circles in China. The science curriculum reform in junior middle schools in Zhejiang Province has a history of more than 20 years, and the science textbooks published by Zhejiang Education Press have been used all the time. The research and development team of the textbooks is strong, and the editorial team has rich experience. After several contacts, the Malaysian Dong Jiao Zong handed over the task of compiling junior high school science textbooks to Zhejiang Education Publishing Group. After six years of compilation, six textbooks and six teachers’ manuals were published in July 2016.

　　Considering the practical and cultural differences of overseas teaching, it is adapted together with local teachers.

　　Fan Lianghuo said that from the China edition to the British edition, it is not translation, but compilation. In his view, compared with other books, supplementary books need to pay more attention to the regionality of readers and the corresponding curriculum differences, and it is more difficult to export copyright. Compilers should not only understand the situation of mathematics education in China, but also be familiar with the situation in Britain. They should deal with the requirements of the British national mathematics curriculum standards for teaching in all grades, students’ living background, cultural and language differences between China and Britain, and so on. Around the British edition, the publishing house invited more than a dozen British university teachers to work with domestic experts in translation and adaptation.

　　The British version retains the original exercise volume, and does not reduce the difficulty. It only adds about 30% of the contents, such as temperature, Roman numerals, statistics, etc., and deletes some contents that are not learned in the curriculum standards, such as decimeters, absolute values, rays, etc., and also changes the application context, such as changing RMB into pounds.

　　The science textbooks compiled by Zhejiang Education Publishing Group for Malaysia have gone through a similar process. Compared with the textbooks used by local students in the past, this set of textbooks almost needs to be completely new. Malaysia’s junior high school science classes have more class hours and the teaching materials cover a wider range, and it is impossible to simply "move" the relatively mature Zhejiang Education Edition science textbooks. In 2012, the textbook writing team organized by Zhejiang Education Publishing Group specially went to Malaysia to attend the course in the local Chinese independent middle school and learn about the teaching situation and experimental environment. After repeated discussions with the head of Dong Jiao and members of the Malaysian curriculum standard group, the overall writing framework and details of six textbooks were finally finalized.

　　Yu Ziqiang, former director of the Teaching and Research Section of Wenzhou Education Bureau, Zhejiang Province, once served as the deputy head of the National Science Curriculum Standards Development Team and the main person in charge of the Malaysian textbook writing team. He still remembers that after the on-the-spot investigation, taking into account the local teaching practice, the teaching materials have detailed descriptions of each process step of the experiment, and the experimental equipment has tried to choose "basic models" to facilitate the unification of standards. The supporting teacher’s manual provides "hands-on" detailed guidance on the design of important experiments and the guiding methods in teaching.

　　Three-year science textbooks for junior high schools have been compiled and put into use in 2014, 2015 and 2016 respectively. In view of the actual situation of Chinese independent secondary schools in Malaysia, Zhejiang Education Publishing Group has organized key authors of textbooks to go to Malaysia every year since 2014 to have face-to-face communication with local teachers, explain the design ideas of textbooks and answer specific questions encountered in the teaching process.

　　The international sharing of educational resources and methods is a trend, and we can only go out if we go in.

　　"Some people say that my son may not be able to learn math well. It’s a miracle that he got this magical math book today and finished five pages as soon as the child sat down! I am very happy to use this series of textbooks now, and we will definitely buy several others. " On the sales page of "One Lesson and One Practice" (UK Edition) on the Amazon website in the UK, some readers left a message like this. Fan Lianghuo also became "angry" because of the compilation of this set of teaching AIDS. Educators from many countries contacted him to discuss the role of mathematics education and exercises, as well as the introduction and publication of this set of books.

　　"One lesson and one practice" goes out and directly enters the mainstream education system in Britain, which bears the embodiment of China’s comprehensive national strength improvement in the education field since the reform and opening up. "The export of teaching AIDS is groundbreaking, which has laid a good foundation for the international exchanges between Chinese and foreign publishing and education circles in the future, and it is also the historical accumulation result of years of exploration and development of education in China." Fan Lianghuo said.

　　The output is not only a volume of supplementary teaching materials, but also educational ideas and methods. Yu Ziqiang said that when compiling textbooks, in addition to the requirements of Malaysian junior high school comprehensive science curriculum standards, China traditional culture and modern science education concepts were also combined. A British expert who participated in the review of One Lesson and One Practice (British Edition) said that no one is "better" but "different" in Chinese and western education, and the international sharing and integration of educational resources and methods will be the future trend. For Britain, bringing excellent foreign elements into schools is nothing new, and there will be more things like introducing One Lesson and One Practice in the future.

　　With the successful experience of compiling junior high school science textbooks, Malaysian Dong Jiao Zong continued to entrust Zhejiang Education Publishing Group to compile senior high school physics, chemistry and biology textbooks, so as to form a coherent middle school science teaching system. At present, the textbooks for the first stage of these three courses have been published and put into use in Chinese schools in January this year. At the end of this year, Mali and Cameroon, two French-speaking African countries, will also use the French version of mathematics textbooks published by Zhejiang Education in primary schools across the country. In addition, Zhejiang Education Publishing Group compiled Hello, Cameroon! In 2016, the basic Chinese textbooks also entered the national education system in Cameroon, Africa. The person in charge of Zhejiang Education Publishing Group said that the output of textbooks requires long-term efforts. Not only are there many considerations when writing, but also follow-up services should be provided, including teaching resources, exercises and training. "We are confident to do better."

　　In the view of Wang Yan, president of East China Normal University Press, whether it is teaching AIDS, textbooks or other publications, the most important thing is to seize the good opportunity brought by the development of China, which is truly recognized by the mainstream society in other countries and regions and is helpful to the growth of young people: "Only by going in can we go out." (Reporter Jiang Hongbing Jiang Nan)