The main direction of China’s participation in global supply chain governance

Text/Li Wenfeng Researcher, China Chamber of Commerce for Import and Export of Light Industrial Crafts

In today’s world, economic globalization is still an irreversible trend of the times, and the cross-border flow of production factors such as personnel, capital and technology has become the norm, and it has continuously evolved in the form of global industrial chain, supply chain and value chain. With the rapid development of Internet and digital technology and deep integration with industrial chain and supply chain, the global supply chain is in a critical period of profound change. Grasping the historic opportunities brought by the construction, remodeling and innovation of global supply chain, actively participating in the cooperation of global industrial chain, crossing the gap of global supply chain transformation and upgrading, and further moving towards the high-end of global value chain are strategic choices for high-level opening and high-quality development.

I. New Trends and Features of Global Supply Chain

At present, the most prominent feature of global supply chain construction, remodeling and innovation is digitalization. The deep integration of Internet, Internet of Things, big data, artificial intelligence, 5G, blockchain, cloud computing technology and supply chain has promoted the flexibility of supply chain for customer needs, pushed the intelligence of supply chain to extend from front end to back end, and the organizational form has evolved from chain structure to platform and grid. Digital intelligence technology not only promotes the globalization of supply chain, but also supports the parallel development of regionalization. The externalities released by global supply chain are closely related to more and more public interests, and green supply chain has become the consensus and action of all parties.

1. Digitization.The WTO research report points out that the traditional supply chain management is a linear model from suppliers, manufacturers, distributors to consumers, and digital technology is transforming it into a holographic flow (multi-directional flow of integrated information) model. A large number of multinational companies have invested heavily in developing Digital Supply Chain and applied digital technology to global supply chain. The digitalization of supply chain runs through the whole process of R&D, design, procurement, production, logistics and marketing. According to the report of Alibaba Cloud Research Center, the digitalization of retail industry is expected to reach 70%~80% in the next 3-5 years. With the application of industrial Internet, industrial software, intelligent robots and other technologies and equipment, digitalization is extending to industrial manufacturing, which will greatly improve the efficiency of supply chain. According to some enterprise cases, digitalization of workshop can improve production efficiency by 20%~40%. Traditional supply chain needs 8~12 months to develop a series of products, while digital means shorten the research and development cycle to one week. According to the report of McKinsey Global Institute, by 2030, the digital driving force of disintermediation, decentralization and dematerialization will create 10%~45% of the total revenue of the industry.

2. Intelligent.The development from digital supply chain to intelligent supply chain and even intelligent supply chain is a great change in the structure and mode of production organization. In 2019, Gartner proposed eight strategic supply chain technology trends, arguing that artificial intelligence and algorithms have become the brains of smart supply chains, and advanced analysis has laid the foundation for the digital transformation of supply chains, which will have a subversive impact on traditional supply chains. According to the latest survey by Deloitte, China’s manufacturing industry is on the eve of the large-scale application of artificial intelligence, and 93% of the enterprises surveyed believe that artificial intelligence will become the key technology for global manufacturing growth and innovation. Gartner predicts that by 2020, there will be 26 billion Internet of Things devices, 6.4 billion data communicators and 12.86 billion Internet of Things sensors and devices in the world. By the end of 2022, 85% of large and super-large organizations will deploy some form of robot process automation (RPA), and at least 30% of jobs in 60% of the world can be fully automated. According to McKinsey’s data, more than 70% of the world’s top 500 companies are using RPA. The application of Internet of Things and artificial intelligence technology has promoted the optimization of supply chain management. From R&D, procurement, production to logistics and marketing, the whole business process is "visible with eyes, smarter with brains, and more flexible with hands", realizing visualization, perception and adjustment. In the future, the supply chain will have more autonomy and foresight in the face of increasingly complex and uncertain environment.For example, Otto, a German e-commerce company, has developed an intelligent system, which can analyze 3 billion transactions and 200 variables, and predict the sales volume in the next 30 days with an accuracy of 90%.

3. Flexibility.Traditional supply chain management pays attention to the supply-side factor configuration of "Mr. Postpartum Sales", and its process optimization design is often based on the principle of optimal cost, mass production and mass marketing. Flexible supply chain management is demand-driven, transforming from "cost center" to "opportunity center", taking better meeting consumers’ needs as the starting point and accurately grasping consumers’ behavior preferences. According to consumers’ needs, wishes and preferences, we will conduct accurate marketing, centralize the fragmented order information, carry out "flexible production", and deliver customized products or services to consumers as soon as possible. The rapid development of Internet technology and the wide application of digital tools and big data analysis systems have promoted information exchange, business contacts and fast payment, shortened the distance between suppliers and distributors and consumers, and made personalized customization, decentralized procurement and small batch production a new trend. In the field of fast-moving goods and fashion goods, the characteristics of "small order, multiple varieties and fast turnover" are more prominent. The online order of leisure clothing brands such as H&M, Zara and Uniqlo takes 7-10 days from the time when consumers click to buy it to the time when it is delivered to the factory. The rapid response speed to customers is 10 times that of the traditional clothing supply chain, and the cooperative outsourcing factory must also adapt to the rhythm of rapid order arrangement and rapid production. The flexible trend of China’s footwear supply chain is also accelerating, relying on big data platform to collect and analyze footwear samples, using 3D technology to develop footwear samples, and marketing through the Internet.It meets the diversified, personalized and fashionable needs of consumers.

4. Platformization.Over the past decade or so, based on the wide application of modern information, Internet and big data in the global supply chain, the organizational form of supply chain has changed from chain-oriented to platform-oriented and a number of platform-oriented enterprises have emerged for supply chain clients, such as Amazon, Alibaba, Tencent and eBay. At present, technologies such as data intelligence, supply chain integration, industrial software, and smart factories are gradually maturing, and the manufacturing of supply chain has undergone profound changes of platformization, which will give birth to a number of "super workshops", "super factories" and "super warehouses" based on industrial Internet and Internet of Things. The application of blockchain technology in the future will form a new development boost for platform-based enterprises. Based on the advantages of safety, trust, traceability and controllability, the whole supply chain process will become credible and transparent by creating a safe and transparent ledger system and integrating relevant stakeholders such as manufacturers, retailers, logistics service providers and regulatory agencies into the same platform management. For example, the TradeLens transportation platform jointly developed by shipping giant Maersk and International Business Machines Corporation (IBM) is a digital transportation solution based on blockchain technology. Up to now, nearly 100 partners from all over the world have joined the platform, providing nearly half of the data of global seaborne container cargo. The handling capacity of shipping documents has been reduced by 10 times, and the transportation time has decreased by 40% on average. The platformization of global supply chain has promoted the integration and integration of information, personnel, resources, capital and other elements from cross-domain, cross-regional and cross-border levels, with platform-based enterprises as the core and radiating a large number of upstream and downstream enterprises.It has promoted the scale, clustering and specialization of the industry and innovated the global supply chain ecology.

5. Go green.Global supply chain itself is a cross-border and cross-domain ecosystem, which has great external spillover effect and is closely related to public interests. As early as the 1970s, some scholars began to consider the impact of supply chain on the environment, and then concepts such as green procurement, green supply chain and green design were put forward one after another. Green supply chain management focuses on sustainable development, and comprehensively considers the impact of supply chain on ecological environment, such as avoiding waste of resources, degradable and recyclable means of production, safe and comfortable working environment, organic and healthy products, and product recycling. Nowadays, from green design, green procurement, green production to green logistics, green packaging, green sales, green recycling and disposal, green concepts and green management have spread throughout the entire operation process of the supply chain. In practice, enterprises all over the world generally implement the international green requirements and standards of global supply chain, requiring their suppliers to participate in ISO14000 series standard certification and fulfill their social responsibilities. For example, the United States General Electric (GE) began to implement the green supply chain project in China in 2004, with more than 4,500 suppliers participating in it for more than ten years and solving about 16,500 environmental protection problems.

6. Regionalization.As an organizational form of international industrial division, global supply chain has further evolved and developed with the deepening of international division of labor. On the one hand, the characteristics of global mobility of people, global distribution of resources, globalization of knowledge and market determine the globalization of supply chain links, including R&D design, procurement, production and processing, marketing, etc., and the basic pattern and development trend of global value chain and supply chain division of labor have not changed fundamentally. For example, in many fashion industries of shoes, clothing and handbags, the material procurement comes from Japan and South Korea, the design comes from the joint participation of designers from all over the world, the production is spread all over developing countries such as Southeast Asia and South America, and the distribution centers are located in major target markets such as Europe, America, China and Japan. On the other hand, with the strengthening of the global supply chain reshaping power, the regionalization attribute has become increasingly prominent. According to the report of McKinsey Global Institute, between 2013 and 2017, the proportion of interregional trade in total global trade in goods increased by 2.7 percentage points. The high-end links of the global supply chain gradually gather in developed countries such as the United States and Europe, while the low-end links flow to countries and regions with more intensive labor, richer resources and lower costs. Among them, the industrial transfer of processing and assembly links from China to Vietnam, Cambodia and other Southeast Asian countries is representative. These factors include technological innovation, environmental pressure, labor cost and so on, and are also closely related to the adoption of tariff measures by the United States and other multinational companies to encourage manufacturing to return and rebuild global supply chains. At present, the United States has abandoned WTO rules and signed separate agreements with relevant countries and regions, coupled with factors such as Britain’s formal decoupling from the European Union.Although the long-term basic trend of supply chain globalization remains unchanged, the regionalization trend of supply chain reconstruction deserves attention.

Second, the main direction of China’s participation in global supply chain governance to promote high-level openness

Guided by the "Belt and Road" construction, cultivating new advantages in international economic cooperation and competition, promoting coordinated and balanced development of foreign economy, promoting the formation of a new regional all-round opening pattern and improving the open economic system are the new goals and tasks of China’s opening up in the new era. Grasping the development trend of global supply chain, actively participating in global value chain cooperation and playing an active role in the process of building, reshaping and innovating new global supply chain are not only successful experiences proved by practice, but also the inevitable choice for enabling high-level opening in the new era.

(1) Promote high-level cooperation in value chain, industrial chain and supply chain in the construction of the "Belt and Road"

The "Belt and Road Initiative" is a joint effort of countries along the route to build a global or regional modern new supply chain system with a view to win-win development, which reflects the unanimous will of all parties involved, benefits countries and regions along the route, and will stimulate huge radiation and inclusive effects. It is the proper meaning of the "Belt and Road" construction to implement the five links of "policy communication, facility connectivity, capital financing, smooth trade and people’s hearts". Five links should be promoted accurately at macro, meso and micro levels. At the macro level, government policies, cooperation mechanisms and other public goods and services of countries along the route are crucial, and they are the leaders and promoters of building the "Belt and Road" value chain; At the meso level, according to the advantages and needs of all parties, we should build an industrial chain system with smooth factor resources and complementary market demand; At the micro level, in accordance with market principles, international rules and cooperation agreements, we advocate the participation of powerful and operational enterprises at home and abroad, and form a new supply chain system with technology leadership, industrial support, process coordination and complete facilities.

The construction, shaping and innovation of "One Belt, One Road" value chain, industrial chain and supply chain is a brand-new and high-level open cooperation, with a high starting point, a vast territory and multiple elements flowing, which is not only driven by the internal demand of the market, but also initiated by the government. It is necessary to actively apply new technologies such as the Internet, the Internet of Things, big data, artificial intelligence and blockchain to promote the construction of an information-based, digital and intelligent new supply chain system in countries along the route; Pay attention to the sustainable development of the "Belt and Road" construction, take into account public interests, amplify external positive effects, and build a green supply chain system; Take advantage of the opportunity of reshaping the international supply chain and transferring traditional industries to carry out international capacity cooperation among countries along the route, guide the transfer of international industrial chains and supply chains to countries along the route, and promote the participation of countries along the route in the global supply chain system; Take advantage of national hub cities or ports along the route, cultivate a number of supply chain cooperation platforms with global or regional influence, and form a number of supply chain functional clusters with R&D, procurement, production and processing, logistics and distribution, marketing and other processes.

(2) Cultivate new advantages in international economic cooperation and competition.

Indicators to measure a country’s ability to participate in international economic cooperation and competitiveness can include both macro and micro levels. At the macro level, OECD and WTO put forward the participation index of global value chain (GVC), the production link index of GVC and the final demand distance index of GVC, so as to comprehensively measure the depth and breadth of a country’s participation in global value chain and its position in the value chain. As for the enterprise level, many studies believe that the global supply chain operation ability of enterprises can be measured from the aspects of procurement, R&D, design, channels, brands, informationization and Internet application. Developed countries have long occupied the commanding heights in the fields of global value chain segmentation such as R&D, technology, manufacturing and channels, mainly due to the global supply chain system and strong operational capabilities built by many multinational companies.

After years of development, China has become an important participant in the global value chain. Whether it is traditional labor-intensive industries such as textiles or machinery, electronics and equipment industries, it is the largest supplier and the largest market in the world. Electronics, machinery and equipment account for 17% ~ 28% of global exports; Furniture is 26%, and textiles and clothing are 40%. However, a large number of intermediate products still need to be imported, especially new materials, key parts, core processes and technologies. In the field of integrated circuits and optical equipment, for example, the import value is as high as five times the domestic output value. China enterprises’ own brands have the ability to operate channels abroad, but few can provide a package of service solutions. A large number of cases show that to move towards the middle and high end of the global value chain, there must be a market mechanism and environment to encourage competition and encourage innovation, and there must be internal innovation power from enterprises. Nowadays, enterprises with modern supply chain concepts and thinking, advanced layout and application of new supply chain technologies have the best chance to become the "chain owner" of global supply chain and form an ecosystem with the leading ability of global value chain. At present, it is a technical window period in which information, digital and intelligent technologies are widely used, and it is also a historical window period in which technological innovation and management model innovation are strongly encouraged, the gap of supply chain upgrading is bridged, and new advantages of international economic cooperation and competition are formed.

(3) Promoting the balanced development of foreign economy.

Promoting the benign interaction between domestic and international markets, deep integration of domestic and foreign trade, relatively balanced import and export, coordinated development of trade in goods and services, linkage between production and trade, and two-way flow of "bringing in" and "going out" are the inherent requirements for the transformation of development stage, optimization of industrial structure and high-quality economic development in the new period, and also the important focus of institutional mechanism model innovation and high-level opening. The global supply chain based on international deep division of labor not only has the natural mechanism of imbalance adjustment, but also has the function of optimal management and model innovation in promoting factor flow, market integration, smooth trade, format compatibility, link coordination and process linkage. In view of the state that there are many import links, many import barriers and scattered import subjects, we should focus on improving the management of import supply chain, encourage powerful enterprises at home and abroad to build an import supply chain system with high degree of organization and strong operational ability, promote import facilitation, stimulate the potential of domestic import demand and expand imports. Encourage powerful export-oriented enterprises to look inward, take advantage of their R&D design, mass production and quality control, open up domestic market channels, and provide high-quality and cheap products and services for domestic consumption upgrading; Encourage inward-looking enterprises to "go global", extend the advantages of technology, service, brand and channel formed in the domestic market overseas, and realize the transformation from domestic supply chain to global supply chain. Actively introduce mature distributors from developed countries, and improve the organization and modernization level of domestic procurement, logistics and distribution systems through learning effects.Take the initiative to grasp the strong momentum of global supply chain informatization, digitalization, intelligence, flexibility and agility, seize the opportunity of the rapid development of modern producer services such as digital trade, service outsourcing, modern logistics and internet marketing, develop a new international supply chain service and supporting system with strong driving force and wide radiation, and promote the leap-forward development of service trade.

(D) the formation of a new pattern of regional all-round opening.

China has a large population and a vast territory, and the gap between regions has existed for a long time. Promoting the coordinated development of the open economy in the eastern, central and western regions is an inevitable requirement for implementing the new development concept and achieving high-quality development in the new period. The eastern coastal areas participated in the global value chain and the supply chain started early, and a number of export-oriented industrial processing clusters have been formed. In the new era, the eastern coastal areas have fully participated in international economic cooperation and competition, changed from participants in the global value chain to builders and leaders, changed the driving force of industrial growth, crossed the gap of transformation and upgrading, and the basic conditions for development are relatively mature. To implement the coordinated development strategy of Beijing-Tianjin-Hebei, the Guangdong-Hong Kong-Macao Greater Bay Area strategy and the Yangtze River Delta integration strategy and build a dynamic world-class industrial cluster and urban agglomeration, we should not only benchmark the internationally developed industrial cluster, Greater Bay Area and urban agglomeration, but also connect with the international high-standard investment and trade rules system, encourage top multinational companies to set up "brains" centers responsible for supply chain operation and management, become a new driving force for the development of international trade and modern service industries, and take the lead in the process of building, reshaping and innovating modern global supply chains. The central and western regions participated in the global value chain, the supply chain started late, and the participation was low. The original supply chain system was weakened, broken or even disappeared due to the double loss of factor resources and markets. According to the international and domestic experience, to promote the inland opening of the central and western regions and form a new growth pole of the open economy, first, we must cultivate leading enterprises with core competitive advantages and stable market demand, and drive upstream and downstream enterprises to form industrial clusters. Second, we should focus on industrial chain, supply chain and technology chain.Smoothly connect the information flow, logistics, people flow and capital flow at home and abroad, change the status of information islands, resource islands and industrial islands, cultivate an industrial supply chain system facing domestic and foreign markets, form an industrial ecosystem, and amplify the radiation effect. Third, we should seize the opportunity of reshaping the current international supply chain and industrial transfer, take the initiative to undertake the production and processing links of textiles, electronics and other industries, and form a number of export-oriented industrial clusters. Fourth, we must build a stable order demand. Take demand management measures, strengthen support for the central and western regions in integration of defense and civilian technologies procurement, government procurement and other fields, develop import substitution, and guide the decentralized distribution of supply chains. Key port cities and border cities along the border are important nodes in the construction of "Belt and Road" and internal and external connectivity. Relying on border economic cooperation zones, cross-border economic cooperation zones and pilot free trade zones, we can build a number of supply chain services and supporting fulcrums with industrial characteristics and integrating procurement, processing, logistics, distribution and other functions.

(5) Improve the new open economic system.

High-level opening is an opening of system, rules and management mode, and constructing and perfecting a new open economic system is the essence. The essence of global supply chain is the global flow of production factors, and it is a cross-border multi-directional, multi-channel and multi-frequency flow. The wide application of emerging information technology has accelerated this trend. Generally, there are hundreds of enterprises participating in the global supply chain, which are scattered all over the world. Its operation process must require consistent business rules and business environment. If the business environment is very different, the layout and normal operation of the global supply chain will be difficult. The general rules, standards and modes of global supply chain operation reflect the characteristics of marketization, specialization and globalization, and multinational companies are the initiators, promoters and leaders in many fields. Further reducing the tariff rate, reducing the barriers to trade in services, protecting intellectual property rights, avoiding compulsory technology transfer, and creating a business environment that conforms to marketization, rule of law and internationalization are in line with the needs of multinational companies to expand their value chain and supply chain to China, and are also the direction of China’s efforts to build an open economic system. Conforming to the development trend of global supply chain, promoting the liberalization and facilitation of trade and investment is also logically consistent with building an open new system that conforms to the high-quality development of China’s economy. China’s initiative to sign the FTA agreement and fulfill its commitment to higher standards of openness can form an innovation force for domestic institutions and mechanisms; Setting up a pilot free trade zone, building a free trade port and implementing a negative list system are active opening measures to benchmark international high-standard rules. Promote the openness of systems, rules, standards and management,It is necessary to further participate in the international cooperation and governance of global value chains and supply chains, put forward the China issue, and realize the co-construction and sharing of global value chains and supply chains.

Third, the supply chain gap that China needs to cross at present

In recent years, China’s efforts to participate in the global supply chain and move towards the high end of the global value chain have achieved remarkable results, but compared with the new global supply chain, there is still a big gap and many gaps need to be crossed.

1. To be wise, we need to cross the digital divide.

The new supply chain characterized by intelligence and intelligence is iterating over the traditional supply chain, and the core competitiveness of the supply chain will depend on the digital application. The digitalization of China’s supply chain started early, and there are a number of leading enterprises in the field of digital application. Huawei, Midea, Haier, Lenovo and other enterprises are representatives of the successful transformation of supply chain digitalization management. However, on the whole, the construction and innovation of Chinese enterprises’ digital supply chain still lags behind that of multinational companies in developed countries, and there are still very few enterprises that truly realize the digital management of the whole process. Some institutions and enterprises don’t even have ERP systems, and a lot of data processing depends on Excel. Insufficient infrastructure support in the digital field, weakness of key technologies such as operating system and industrial software, lack of mature solutions, and high input cost have caused many traditional enterprises to be unable and afraid to digitize.

2. To go up, we need to cross the technology gap.

At present, China’s manufacturing industry has the most complete industrial chain in the world, and its manufacturing and trade scale ranks first in the world, and individual industries and products are already in the high-end position. According to the analysis of China Academy of Engineering, China’s leading industries in the world include five categories, such as communication equipment and household appliances, and six categories, such as aerospace equipment, which are at the advanced level. However, the basic pattern of international industrial chain, value chain and supply chain division of labor has not changed. The United States is the center of global scientific and technological innovation, and Japan and Europe are representatives of high-end manufacturing. China is still in the process of moving from low-end to high-end, which is highlighted by the lack of a large number of leading enterprises with technological core competitiveness and the lack of control over global supply chains. China’s technology integration and innovation ability is outstanding, but its original innovation and application ability need to be improved. There is a big gap between 10 industries such as high-end CNC machine tools and robots and the world level, and the gap between five industries such as integrated circuits and special equipment is even greater. Semiconductor materials and equipment, core electronic components, high-end chips, basic software and database management systems are highly dependent on foreign countries, such as servo motors, reduction gears and control systems required for robot manufacturing.

3. Going abroad requires crossing the service gap.

China’s enterprises "going global" have formed a certain scale and influence, but the operational capacity and service level of comprehensive foreign economic and trade service enterprises are relatively weak, and most of them are engaged in low-end service links in the value chain, and there is a certain gap in providing package solutions, cooperation between upstream and downstream enterprises and supporting services. Many enterprises have strong OEM production capacity, but they can’t grasp the custom culture, business practices and fashion trends of the target market or the host country, and can’t accurately meet the needs of consumers in design, marketing and channels. The proportion of self-owned brands successfully expanding channels in developed economies in Europe and America is still low. Enterprise operation management and service can’t keep up with the cross-border mobile allocation needs such as information, capital, logistics and personnel, and there is a lack of effective coordination between upstream and downstream enterprises, which leads to a lack of supply chain flexibility. The labor productivity of China’s service industry is only 20%~50% of the OECD average. Due to the restriction of service quality and service ability, some sub-sectors such as information, consulting, law, finance and finance lack competitive advantages, and it is difficult to provide supporting support for "going out".

4. Going inward requires crossing the business gap.

The breadth and depth of China’s vast inland areas in the central and western regions participating in the global supply chain are relatively low, which is closely related to the business environment. After years of development, China’s state-owned business environment has been greatly improved. The global ranking of business environment has jumped from 78 in 2017 to 31 in 2019, ranking among the top ten economies with the greatest improvement in business environment for two consecutive years. However, there is regional imbalance in the improvement of business environment. Compared with the eastern region, the infrastructure in the central and western regions is backward, the location is remote, the cost of logistics, communication and land is high, and there are many objective constraints. The gap in the soft environment such as market access, talent environment, SME financing, intellectual property protection, transparency of law enforcement and contractual spirit is even greater. The midwest participates in the global supply chain and undertakes industrial transfer. Facing the fierce competition and foreign trade barriers in Southeast Asia and other regions, it not only depends on the low value of labor and resources, but also needs to work hard to improve the soft business environment.

5. To benefit, we need to cross the governance gap.

It is a common challenge for the international community to improve global supply chain governance to enhance social well-being in various countries and regions and benefit more enterprises, consumers and social groups. On the one hand, based on its market characteristics, global supply chain may bring externalities such as monopoly, environmental pollution and the gap between the rich and the poor. Some Internet platform-based enterprises ignore social responsibility and lack the threshold for product quality and intellectual property protection, which damages the interests of related enterprises and consumers’ rights and interests. Global supply chain emphasizes compliance operation, and for chain enterprises, it must pass the certification of environment, quality and standards to reduce negative external effects. On the other hand, improper government intervention will distort the supply chain. Some governments unilaterally adopt trade protection measures such as increasing tariffs, which leads to trade disputes and impacts the normal operation of global supply chains. Therefore, it is necessary to strengthen mutual consultation and resolve differences. In addition, public health, natural disasters, climate change and other common challenges faced by human society also require governments to strengthen international cooperation in supply chain governance.

Fourth, improve the level of China’s participation in global supply chain governance

Digitalization constitutes the core feature of global supply chain construction, reconstruction and innovation, industrial transfer reflects the direction of global supply chain reconstruction, and multinational companies bear the core competitiveness of global supply chain. China should actively adapt to the new trend of digital development of global supply chain, build a digital supply chain system according to the situation and cross the digital divide; Promote technological innovation, operation mode innovation and format innovation, and cultivate core enterprises with control ability, operation ability and configuration ability in the global industrial chain; Meet the challenges brought about by the reshaping of the global supply chain, give and take, and guide industrial transfer in an orderly manner; Strengthen the strategic support and guarantee of the new supply chain; Actively participate in global supply chain governance and realize joint construction, operation and sharing.

(1) Comply with the new trend of digital development of global supply chain, build a digital supply chain system according to the situation, and improve the breadth and depth of participation in global supply chain.

At present, the international community and governments all over the world have promoted digitalization to an important strategic level. For example, in February 2020, the European Commission issued a digital transformation plan, including the European Data Strategy and the White Paper on Artificial Intelligence. Design and development, supplier selection, material procurement, production control, logistics distribution, distribution channels and other supply chain fields have great space for digital development. It is necessary to promote the deep integration of Internet, Internet of Things, blockchain, big data, artificial intelligence and 5G technologies with the global supply chain, vigorously promote the application of digital technologies such as intelligent machines, man-machine collaboration, cloud office, digital signature, mobile payment, and identity authentication, and create digital functions that are visual, traceable, predictable, and responsive, so as to realize the transformation of traditional supply chain operations from serial to parallel, and from chain to network. Promote digital construction from the sales end to the supply end of the supply chain, and run through all links of the whole process, including digital planning, digital precision marketing, digital design, digital procurement, digital production, digital logistics, digital operation and quality management, and promote the development of digital formats such as digital trade, digital outsourcing and digital services. The construction of digital supply chain requires large capital investment, long construction period, difficult integration and high technical threshold. It requires not only enterprises to have digital planning, investment strength and management ability, but also the government to provide public services for the construction of digital supply chain, implement comprehensive policies to promote the digital development of supply chain, and improve the basic research and development level and large-scale application ability of digital technology.

(2) Grasping the new opportunities brought by the construction and innovation of global supply chain, promoting technological innovation, operating model innovation and format innovation, and enhancing global supply chain management capabilities.

There are differences among enterprises, there are opportunities for industries, and there are ups and downs in the supply chain. Innovation is the driving force to keep growing. Give full play to the role of supply chain innovation in resource allocation, factor flow and efficiency improvement, and strive to improve operational functions such as planning, layout, integration, optimization, evaluation and guarantee, so as to realize the synergy of industrial chain, the leading role of value chain and the smooth supply chain. Enterprises are builders, remolders and innovators of global industrial chain, value chain and supply chain. Seize the new trend of global technological change, take enterprises as the main body, take the market as the guidance, and take the government as the guidance to develop, excavate and break through the "unique technology", "neck-stuck technology" and key intermediate products in the global industrial chain and cross the technical threshold. Seize the new trend of global economic informatization, encourage lean management, quick response, comprehensive services, solutions and other operating modes to transform into digitalization, intelligence, platformization and networking, and promote a group of enterprises to become the benchmark of digital, intelligent, flexible and platformization operation of supply chain through online and offline integration and front-end and back-end integration, and upgrade from 1.0 to 2.0 or even 3.0. Follow the new characteristics of global industrial division of labor, promote the integration and linkage of production and trade, domestic and foreign trade, trade in goods and services, import and export, trade and investment, domestic and international links, and physical processes and digital processes, and realize the transformation from chain participants to chain operators, and from business contractors to business organizers, thus forming a group of core enterprises with control ability in the global industrial chain, operational ability in the global supply chain and configuration ability in the global value chain.

(C) to meet the challenges brought about by the reshaping of the global supply chain, seek advantages and avoid disadvantages, give and take, and guide industrial transfer in an orderly manner.

Developed countries, such as the United States, have taken measures to attract manufacturing backflow, which has structural and phased characteristics, and the outflow trend has not slowed down, and the actual effect is not obvious. The reshaping of global supply chain based on cost, safety and technological changes is a common opportunity and challenge faced by all countries. The key is to seize the opportunity and take the initiative. The COVID-19 epidemic has intensified the reconstruction and decentralized distribution of the global supply chain, and the competitive pressure faced by China in moving towards the middle and high-end links is even more significant. At the same time, the risk of supply chain relocation is increasing. Relying on China’s solid industrial system and huge market advantages, we should encourage international advanced supply chain links and business processes to take root in China and form a digital and intelligent industrial cluster; Actively participate in FTA negotiations on high-standard rules and issues, negotiate and sign bilateral agreements, and create a regional integration ecosystem with strong complementarity, great mobility and deep integration. We will continue to encourage domestic advantageous industries, enterprises, projects and services to "go global", carry out international capacity cooperation in light of the needs of the host country, and drive the industrial chain and supply chain to extend overseas. Although the processing and production of some traditional textile industries have been transferred to Southeast Asia, the overall carrying capacity is limited, and the production, processing and supporting capacity in China is still huge. It is necessary to give full play to the traction and networking effect of industrial chain and supply chain, encourage the upstream and downstream links such as R&D and design, key materials, production equipment and marketing services to deepen the local land, expand the trade of intermediate products, and realize the transformation from an intermediate importing country to an intermediate exporting country. Improve the service environment of business and government affairs,Orderly guide the industries in the eastern coastal areas to move inland in the central and western regions, cultivate a distributed supply chain system that faces both international and domestic markets and institutional procurement, and avoid large-scale relocation of the supply chain.

(D) Strengthen the strategic support and guarantee of the global supply chain

Based on the concentration and radiation of global supply chain, European and American countries have upgraded it to the strategic level as an asset that is vital to national security. In 2012, the United States issued the Global Supply Chain Security Strategy, with the strategic goal of promoting efficient and safe transportation of goods and cultivating flexible supply chains. In 2015, the United Kingdom issued the "Strengthening the Government and Action Plan of British Manufacturing Supply Chain", focusing on supporting supply chain innovation, upstream and downstream cooperation, supply chain financing, and flexible security. Germany will build an intelligent supply chain as an important content of Industry 4.0. The Chinese government attaches great importance to the development of modern supply chain. In 2017, the General Office of the State Council issued the Guiding Opinions on Actively Promoting the Innovation and Application of Supply Chain, which provided institutional guarantee and policy support for participating in global supply chain cooperation. The COVID-19 epidemic has posed a great challenge to the normal operation of the global supply chain, and also exposed the crux of the lack of flexibility of the supply chain system. It is necessary to continue to dynamically improve the guarantee and support system and mechanism, break through the technical bottleneck, consolidate the process synergy gap, and make up for the shortcomings of operation and management. Efforts should be made to build an emergency supply chain system. According to the principle of decentralized layout and upstream and downstream coordination, an optimized catalogue of strategic materials and suppliers should be set in different levels to build a supply chain in integration of defense and civilian technologies and improve its response ability to major emergencies and disasters. Do a good job in the talent reserve and use of the global supply chain, and focus on cultivating professionals and applied talents in the fields of information technology, applications, Internet, Internet of Things, artificial intelligence, big data, cloud computing, and operation management.

(E) Participate in global supply chain governance and realize joint construction, operation and sharing.

The economies, industries and enterprises in all countries and regions of the world have formed a situation of "you have me and I have you" through the global supply chain, and all the glory will be lost. The global supply chain brings externalities such as market monopoly, environmental pollution and income gap, and the market distortion caused by the intervention of governments in the global supply chain requires the cooperation of governments and institutions to jointly promote the improvement of global supply chain governance. It is necessary to make use of the international cooperation platform, strengthen the understanding and coordination of supply chain industrial policies, implement neutral policies in line with international multilateral rules, create an international fair competition environment, promote the joint participation of global supply chains, and realize the common sharing of global value chains. Make use of multilateral trade organizations to strengthen the negotiation of international rules such as digital trade, gradually establish a mutually recognized supply chain standard rule system, improve the consistency of rules and standards in various countries, take measures to eliminate or reduce supply chain barriers, solve bottlenecks in supply chain links with many trade links, long trade time and high trade costs, and promote customs clearance, inspection and quarantine, transportation logistics, e-commerce and other conveniences. In order to cope with emergencies and major disasters, countries should be encouraged to cooperate and jointly build a global emergency supply chain system. Supervise all kinds of enterprises participating in the global supply chain to fulfill their social responsibilities, advocate green supply chain, implement green management in the whole process of procurement, production, logistics, sales, consumption and recycling, promote ecological labeling, avoid excessive packaging, waste dumping and pollution leakage, and realize the supervision of the whole life cycle of supply chain.

"Flying Life" will be filmed on the Internet, and Hu Xianxu and Wang Yanlin will star in it.

1905 movie network news The film starring, directed by, etc. will shoot online drama! Recently, the online drama version of "Flying Life" released a group news to recruit roles. The play was produced by Han Han, and directed by the directors of Soul Street and Full-time Master in November.


The online drama version "Flying Life" is a fantasy, passionate and racing TV series. It is planned to start in August 2022, with a shooting cycle of 90 days and a tentative number of 28 episodes. Previously, it was confirmed that some of the leading roles of the play were online, and Hu Xianxu, and will play together.


The film version "Flying Life" was released on February 5, 2019, directed by Han Han and starring Shen Teng, Johnny, and others. It tells the story of a fried rice stall owner who once dominated the racing industry and tried to return to the racing world, but was frequently hit in the face by reality, with a cumulative box office of 1.728 billion yuan.


The United States broke through the lubricant Harley-Davidson team to win the championship.

    On June 15th, the 2014 National Motorcycle Championship sponsored by AMA (American Motorcycle Association) ended in Knoxville, Tennessee. Harley-Davidson Zanotti, sponsored by TOP1 lubricants in the United States, took the lead from the beginning of the race with the wonderful performance of talented driver Kenny Coolbeth, and won the championship of this race again, and its lap speed of 22.677 seconds became the highest of the day. Steven Borsey, another driver of TOP1 Harley-Davidson, a teenager born in 1990s, regrets that he only won the 5th place in this station and missed the podium.

    It is worth mentioning that 37-year-old Kenny Coolbeth drove the Harley-Davidson chariot with a brand-new breakthrough (TOP1) all over synthetic engine oil for the first time, which brought the racing performance to a higher level in this race.

    After the race, Coolbeth was far from excited to win the championship in Daytona. After all, he had never conquered Daytona circuit before this season. "It’s so exciting to win Daytona. I’ve been trying for 21 years, and now I’ve finally accomplished this great achievement." Coolbeth’s excitement is beyond words.

Harley-Davidson team won the championship

    After the race, Kenny Coolbeth led all drivers with 80 points. This is a good start for Coolbeth, who just joined TOP1 Harley-Davidson Zanotti this year. Kenny Coolbeth said after the race, "The team provided me with such excellent equipment that everything came naturally. I am very happy to work with such an excellent team so that I can enjoy the whole track. "

Harley-Davidson team won the championship

     Behind Kenny Coolbeth’s success, the TOP1 Harley-Davidson Zanotti team’s careful preparation can be described as a great contribution. Five Harley-Davidson XP750s cars with the same specifications have escorted the intensive year-round events, and the breakthrough (TOP1) lubricating oil cooperated with Harley-Davidson Zanotti team this season can also keep the cars in the best condition.

    David Zanotti, the owner of Zanotti, who aims to win the championship, talked about the cooperation with TOP1 lubricants. "We have been striving to form an alliance with outstanding talents, sponsors and high-quality products, which is why we have been leading in this event. The products, technical support and even experience provided by TOP1 make us more confident to win this year’s championship! "

Harley-Davidson team won the championship

    American Breakthrough (TOP1) lubricants provide technical support for Harley-Davidson Zanotti team, including lubricating oil, brake oil and synthetic high-temperature grease. As one of the three major competitive engine oil brands in the world, TOP1 has successively created two Guinness World Records and three world firsts in the course of nearly 40 years’ development. He has sponsored and participated in many extreme motorcycle races, such as Dakar Rally, MOTO GP and Fancy Motorcycle World Championship, and has sponsored seven motorcycle teams of Ducati, Harley, KTM, Kawasaki, Suzuki, Honda and Yamaha.

Harley-Davidson team won the championship

    The devil’s schedule of 8 races in the next 40 days may determine the championship of the whole year. Whether it is Harley-Davidson Zanotti team or drivers Kenny Coolbeth and Steven Borsey, the American breakthrough (TOP1) lubricant is no small test, and their spirit of "born for competition" will bring more expectations to racing fans!

The central bank announced! Interest rate cuts, RRR cuts and down payment cuts

[Dahe Finance Cube reporter Yan Rongrong Yang Sa]On the morning of September 24th, the State Council Press Office held a press conference. Pan Gongsheng, Governor of the People’s Bank of China, Li Yunze, Director of the State Financial Supervision and Administration, and Wu Qing, Chairman of the China Securities Regulatory Commission introduced the financial support for high-quality economic development and answered questions from reporters.
The recent RRR cut is 0.5 percentage points.
At the press conference, the People’s Bank of China announced that it will reduce the deposit reserve ratio by 0.5 percentage points in the near future, and provide long-term liquidity to the financial market of about 1 trillion yuan. It may be lowered by 0.25-0.5 percentage points before the end of the year.
At the same time, the central bank’s policy interest rate will be lowered, and the 7-day reverse repurchase operation interest rate will be lowered by 0.2 percentage point from the current 1.7% to 1.5%, so as to guide the loan market quotation interest rate (LPR) and deposit interest rate to go down simultaneously and keep the net interest margin of commercial banks stable.
Stock mortgage interest rate cut
Regarding the high-profile mortgage, Pan Gongsheng announced that it would lower the interest rate of existing mortgage and unify the minimum down payment ratio of mortgage. Specifically:
Guide commercial banks to reduce the interest rate of existing mortgage loans to the vicinity of the interest rate of new mortgage loans, and the average decline is expected to be about 0.5 percentage points.
Reduce the minimum down payment ratio of the second home loan at the national level from 25% to 15%, and unify the minimum down payment ratio of the first suite and the second suite.
Create special refinancing for stock repurchase and increase holdings.
Pan Gongsheng said that new monetary policy tools will be created in the near future to support the stable development of the stock market. Creating facilities for the exchange of securities, funds and insurance companies, and supporting qualified securities, funds and insurance companies to obtain liquidity from the central bank through asset pledge will greatly improve their ability to obtain funds and increase their stock holdings, create special re-loans, guide banks to provide loans to listed companies and major shareholders, and support repurchase and increase their stock holdings.
Analysis: Stabilize economic growth by making profits.
Zhou Maohua, a macro researcher in the financial market department of China Everbright Bank, said in an interview with Dahe Finance Cube that the central bank lowered the interest rate of existing mortgage loans and substantially lowered the down payment ratio of home purchases. The central bank’s efforts to stabilize the property market were unprecedented, demonstrating the central bank’s determination to stabilize the property market, which will have positive effects in many ways. By guiding financial institutions to reduce the interest rate of existing mortgages reasonably, the central bank can avoid the spread between old and new mortgages, which is conducive to better stabilizing banking business; It is helpful to reduce the monthly mortgage interest expenses of stock owners and release the comprehensive effect of consumption; The central bank’s sharp reduction in the down payment ratio of home purchases will help lower the threshold for home purchases and help boost the demand for just-needed and improved housing; At the same time, positive policies will help stabilize confidence in the recovery of the property market. The domestic property market and consumption recovery momentum have increased, and the economy is expected to accelerate recovery.
Zheng Jiawei, chief analyst of fixed income of Yongxing Securities Research Institute, said that the central bank aims to reduce the financing cost of the real economy, resolve the shortage of effective domestic demand, and stabilize economic growth by making profits through various means such as cutting interest rates, lowering the RRR and lowering the interest rate of existing mortgage loans. These policy adjustments will help to promote the healthy development of the real estate market, reduce the proportion of mortgage payment, improve the consumption level and promote the stabilization and recovery of the economy.
Editor: Liu Anqi | Review: Zhang Yipeng | Review: Li Zhen | Supervision: Wan Junwei
Reporting/feedback

A number of new regulations will be implemented in June: the cyber security law will strengthen the protection of personal information.

  BEIJING, June 1 (Xinhua)-The cyber security law will strengthen the protection of personal information, Weibo and others are not allowed to provide news information services without permission, it will be a crime to illegally obtain and sell citizens’ personal information exceeding 50, and the owners of civil drones must register their real names online … … From June 1st, a batch of new regulations will affect our life.

  Network security law strengthens the protection of personal information

  The Network Security Law of the People’s Republic of China came into effect on June 1st, which is the basic law in the network field of China, and it has clearly strengthened the protection of personal information and cracked down on online fraud. There are 7 chapters and 79 articles in the Cyber Security Law, in which it is stipulated that if a network product or service has the function of collecting user information, its provider shall express it to the user and obtain consent; Network operators shall not disclose, tamper with or destroy the personal information they collect; No individual or organization may steal or otherwise obtain personal information, or illegally sell or provide personal information to others.

  Weibo and others may not provide news information services without permission.

  The Regulations on the Administration of Internet News Information Services shall come into force on June 1st. According to the regulations, if Internet news information services are provided to the public through Internet websites, applications, forums, blogs, micro-blogs, public accounts, instant messaging tools, webcasts, etc., Internet news information service licenses should be obtained, and it is forbidden to carry out Internet news information service activities without permission or beyond the scope of permission.

  Law enforcement officers of Internet information content management departments should obtain law enforcement certificates.

  The Provisions on Administrative Law Enforcement Procedures for Internet Information Content Management shall come into force on June 1st. The "Regulations" make detailed provisions and explanations on the law enforcement procedures of Internet information content management departments. The "Regulations" clarify that law enforcement personnel should participate in relevant legal knowledge and business knowledge training, and pass the administrative law enforcement qualification examination or assessment before they can engage in law enforcement work. Administrative punishment shall be under the jurisdiction of the Internet information content management department in the place where the illegal act occurred. When investigating and collecting evidence, there shall be no fewer than two law enforcement officers, and they shall show their law enforcement certificates.

  Important network products related to national security should be reviewed by network security.

  The Measures for Security Review of Network Products and Services (Trial) shall come into force on June 1st. The Measures aim to improve the security and controllability of network products and services, prevent network security risks and safeguard national security. The "Measures" pointed out that important network products and services purchased by networks and information systems related to national security should undergo network security review.

  Owners of civil drones must register online with their real names.

  The Regulations on the Administration of Registration of Civil Unmanned Aerial Vehicles in real-name registration system shall come into force as of June 1st. The regulations point out that the owners of civil drones must register their real names on the Internet as required. After registration, the owner will receive a registration sign picture containing the registration number and QR code, and the owner must ensure that the registration sign is attached to the drone every time it runs.

  Decide in writing whether to accept the complaint of asset appraisal within 15 days.

  The Measures for Financial Supervision and Management of Assets Appraisal Industry came into effect on June 1st. The Measures stipulate that an asset appraisal client or user of an asset appraisal report may make a complaint or report to the provincial financial department that filed the asset appraisal institution for illegal conduct of legal asset appraisal business by an asset appraisal institution or asset appraisal professional, and other citizens, legal persons or other organizations may report to the provincial financial department that filed the asset appraisal institution. The financial department shall, within 15 working days, make a written decision on whether or not to accept the complaint or report. If it is not accepted, it shall explain the reasons and inform the real-name complainant and informant in time.

  The newly revised Regulations on Pesticide Management encourages the gradual reduction of pesticide use.

  The newly revised Regulations on Pesticide Management came into effect on June 1st. The "Regulations" stipulate that the pesticide production license system shall be implemented, and the conditions required by pesticide production enterprises shall be clarified. It also stipulates that the provincial agricultural department shall issue the pesticide production license, implement the pesticide business license system, and implement the fixed-point management system for pesticides with high toxicity and other restrictions. The Regulations also stipulate that highly toxic and toxic pesticides shall not be used in the production of vegetables, fruits, tea, fungi and Chinese herbal medicines. Through the promotion of biological control, physical control, advanced pesticide application equipment and other measures, the use of pesticides will be gradually reduced, and the implementation of pesticide reduction plan and voluntary reduction of pesticide use will be encouraged and supported.

  Illegal acquisition and sale of citizens’ personal information exceeding 50 articles will be criminalized.

  The Interpretation of the Supreme People’s Court and the Supreme People’s Procuratorate on Several Issues Concerning the Application of Laws in Handling Criminal Cases of Infringement on Citizens’ Personal Information came into effect on June 1. The judicial interpretation makes it clear that providing citizens’ personal information to specific people and publishing citizens’ personal information through information networks or other means should be recognized as "providing citizens’ personal information" as stipulated in the criminal law. The judicial interpretation is clear. Whoever illegally obtains, sells or provides more than 50 pieces of personal information, such as track information, communication content, credit information and property information, constitutes a crime, and is sentenced to fixed-term imprisonment of not more than three years or criminal detention, with a fine or a single fine.

  New regulations on land acquisition compensation for water conservancy and hydropower project construction

  "the State Council’s Decision on Amending the Regulations on Land Acquisition Compensation and Resettlement for Large and Medium-sized Water Conservancy and Hydropower Projects" will be implemented as of June 1. The Decision amends Article 22 of the Regulations to read: "The land compensation fee and resettlement subsidy for the land requisitioned for the construction of large and medium-sized water conservancy and hydropower projects shall be the same as that for the land used for infrastructure projects such as railways, and shall be implemented according to the standards stipulated by the provinces, autonomous regions and municipalities where the land is expropriated."

This year’s Mid-Autumn Festival can eat this creative moon cake, everything is worth it!

The record of moon cakes first appeared in the Northern Song Dynasty, and the August 15th of the lunar calendar was officially designated as the Mid-Autumn Festival, and there were seasonal foods such as "small cakes are like chewing the moon, and there are crisps and fillings in them". In the Ming and Qing Dynasties, the activities of appreciating the moon were popular. Lu Qihong’s "Beijing’s Year of China" contains: "On the Mid-Autumn Night, people have their own symbols of the Moon Palace, and the symbols are free from standing like people; Chen melon and fruit are in court, and the cake surface is painted with moon palace toad exemption; Men and women worship incense and burn it. " Therefore, in addition to the traditional customs such as watching the moon, watching the tide, burning lanterns and guessing riddles, eating moon cakes is the most memorable thing for Chinese at present.

Beijing Four Seasons Hotel —— Innovation without losing tradition

The Four Seasons Hotel in Beijing exclusively launched the unique fafna chocolate moon cake, selected the world’s top fafna chocolate, fully displayed the warm and pure taste and layered taste of fafna chocolate, and then skillfully blended with novel flavors such as raspberry, blue flower and salted caramel, so as to create a perfect surprise and unique flavor such as matcha raspberry chocolate, blue flower earl grey chocolate, Chinese spiced chocolate and salted caramel chocolate.

Of course, in addition to this unique chocolate moon cake, guests who like tradition can also buy traditional moon cake gift boxes. Classic tastes include Cantonese bean paste, egg yolk red lotus, osmanthus yam, sugar alcohol egg yolk red lotus and Beijing-style hawthorn. You can also choose a luxurious gift box that combines innovation with traditional moon cakes, and it is also matched with exquisite and rich gifts such as lotus seeds, red dates, secret xo sauce, Iberian ham, Cantonese sausage, macaroon (9 capsules), French red wine and Chinese black tea.


Langham place hotel, Beijing Capital Airport-Recommended by Star Chef

The Chinese restaurant under the Langham Hotel Group enjoys a good reputation. The Tang Pavilion and Ming Pavilion in Hong Kong have been awarded the three-star and two-star ratings by Michilian respectively, and Yidongxuan’s traditional Cantonese cuisine has also won numerous awards. The star chefs of the three restaurants jointly promoted a variety of ingenious moon cake gift boxes, which were packaged in brand-new exquisite brocade boxes, and were selected as gifts for the Mid-Autumn Festival.

Langham’s traditional moon cakes with double yellow and white lotus seed paste are made of authentic and exquisite materials. The white lotus seed paste with smooth taste is matched with sweet and salty egg yolk, and the entrance is sweet and oily, which adds festive atmosphere to the festival. The classic mini golden milky yellow moon cake carefully created by the team of star chefs has been improved and upgraded, and its skin is thin, soft, sweet and smooth, which is unforgettable. If it is a gift for relatives and friends, the first choice is the mini splendid moon cake box. The four flavors are all made of YEATION’s superior materials, including egg yolk white lotus seed cake, milk yellow moon cake, black truffle five kernel moon cake and pine nut spot blue lotus seed cake. They are rich in layers and have their own characteristics, showing their noble tastes.


Beijing Hong Kong Jockey Club-Horse racing patterns show dignity

The Hong Kong Jockey Club in Beijing also produced a variety of mooncake gift baskets in the Mid-Autumn Festival. Each mooncake is made of high-quality raw materials with low sugar and baked. It contains no lard, no preservatives or additives, and is sealed and packaged with kop water-resistant and oxygen-resistant polypropylene film. The unique moon cake gift box design uses the most representative racing pattern of the Jockey Club, with beautiful shape, novel structure and more auspicious implication.

In addition to the taste, the traditional sugar-coated moon cakes, crispy moon cakes and chocolate moon cakes are all available, including Cantonese-style golden leg five kernels, Cantonese-style egg yolk white lotus seed paste, Cantonese-style mung bean paste, Cantonese-style germ grains, Yunnan-style cloud legs, whiskey hazelnut almond truffle chocolate, coffee almond wine preserved apricots and other flavors. In addition, the Mid-Autumn Festival gift basket with sausage set, wild Lycium barbarum, Admiral ham, palace Pu ‘er tea, black bee linden snow honey and other matching products was launched, and the Mid-Autumn Festival gift basket with flowers and a full moon was available for everyone to choose from.


Huabin Fermon Hotel —— Traditional Boutique of Tea and Moon Appreciation

"behind her closed casement, why is she still waiting, watching through its crystal pane the glow of the autumn moon?. The moonlight is like running water, and it is continuous. " When the Mid-Autumn Festival is full of bright moon, the whole family is reunited, enjoying tea and the moon, thinking about the past and thinking about the future. As the saying goes, "a small cake is like chewing the moon, with crispness and pulp in it." Beijing Huabin Fermon Hotel presents you with two exquisite traditional mooncake gift boxes, which will bring you the ultimate enjoyment.

Although there is no unique innovation in taste and appearance, it contains a variety of flavors, such as Cantonese coconut king cheese, Cantonese melon kernel bean paste, charcoal roasted walnut cheese, Cantonese fresh coconut, Cantonese jujube paste walnut, French taro, roasted coffee hazelnut, Soviet rose smoothie, white lotus egg yolk, etc. For those who like traditional styles, it is definitely a good choice to return to the comfortable lifestyle of enjoying tea and moon cakes.


Beijing yiheng hotel-exclusive enjoyment of fashion atmosphere

Beijing Yiheng Hotel selected six moon cakes into boxes this year. While retaining the traditional lotus seed and jujube seed flavors, it also has three original and innovative flavors, namely, orange barley, ice wine maple sugar and Jinsha milk yellow, each of which is worth savoring.

The design of the gift box adheres to the unique style of Yiheng Hotel, and the box body is made of Yiheng’s exclusive blue, which shows the fashion atmosphere; The round gift box and the round hollow design imply reunion.


Sheraton Macau Golden Sands Center Hotel-Healthy and Traditional Mid-Autumn Festival Taste

Sheraton Macau Golden Sands Center Hotel presents three kinds of festive moon cakes specially, which are matched with "Yue Ming Xiang Tea" specially prepared by TWG tea for Sheraton Macau Hotel, which can further sublimate the Mid-Autumn Festival atmosphere of enjoying the moon and tasting moon cakes.

Brand-new five-kernel bacon moon cake, five superior nuts in YEATION-peach, black melon seeds, almonds, white sesame seeds and plums, has a rich taste, which means that it will be full in the coming year. Mini egg yolk milk yellow moon cake, the moon cake skin is thin, sweet and loose, and the milk yellow filling is rich and smooth. In addition, of course, there must be no shortage of the classic Mid-Autumn Festival-low-sugar moon cakes with double yellow and white lotus seeds. The moon cakes are made in a low-sugar way, which makes the taste of white lotus seeds more fragrant. With top-grade egg yolk, they retain the traditional taste while being healthy.

In addition to the healthy and traditional taste of Chinese moon cakes, the jewelry box packaging design of the moon cake gift box is also unique. The unique combination of the jade rabbit, a symbol of the Mid-Autumn Festival myth story, and the wavy pattern carefully pieced together with Portuguese gravel shows the characteristics of Macao’s Chinese and Western cultures, which is definitely a holiday gift for close friends, family members and colleagues.


GODIVA Godiva-Full of Sweet Blessings

GODIVA, a Belgian royal chocolate brand, launched a limited series of Mid-Autumn Festival. The unique chocolates are full of blessings, so that you and your family and friends can enjoy full affection in the quiet night and spend the wonderful time of a happy reunion in the moon.

GODIVA GODIVA Mid-Autumn Chocolate chooses a variety of fruity and quiet fruits, and matches rich and mellow chocolates with different combinations to create four brand-new flavors. Godiva Godiva Godiva Mid-Autumn Chocolate Mooncake selects rich nuts to blend into silky chocolate sauce, and skillfully overlaps with dense chocolate cakes, bringing a unique new taste bud experience, and each bite is a warm blessing. The vivid lotus pattern outlined by the line drawing technique blooms on the shell made of chocolate, adding a touch of finishing touch to the Mid-Autumn Festival moonlit night when you get together with your family and friends. Coupled with the limited gift box with simple and luxurious design, it is appropriate to enjoy the taste and give gifts at this reunion moment.


Paris is sweet-presenting French romantic style.

Paris Beitian, a high-end baking brand, has specially launched four exquisite mooncake gift boxes, inviting you to enjoy the romantic Mid-Autumn Festival.

Paris amorous feelings series is divided into four series: Versailles, Notre Dame, Romans and Opera House. The fantastic Versailles, Notre Dame and Paris Opera House in the gift box are full of romance and are very popular. The included flavors include classic flavors such as red bean paste, egg yolk lotus seed paste, fragrant matcha, five kernels of ham, and Jinsha almonds, as well as innovative flavors such as unique purple potato cheese, rich milk yellow, and red wine cranberry, which are memorable. This time, four four-color mooncake gift boxes are designed to create a perfect Mid-Autumn Festival for consumers. Whether it is a gift to relatives and friends or shared with family, Paris Bette is a good choice for this Mid-Autumn Festival.


Pai Yue Fang-Non-traditional customized moon cakes

The customized mooncake gift box launched by Paiyuefang in Mid-Autumn Festival is full of flowers, full moon, full of affection and true meaning. A pure and beautiful outer box with a golden full moon on a white background, inside which is a set of moon cakes with nine squares. In the brightly colored Jiugongge, the full moon, the jade rabbit and the osmanthus tree present a scene where the moon is full and everything is quiet. For example, in the Mid-Autumn Festival, our joyful wish is: it takes a long time to spend the full moon! We can customize the corporate logo, special patterns, etc. at will, making the gift box unique, noble and exquisite, and become a high-level customized gift.

Among them, the moon cake is a non-traditional "Taoshanpi" moon cake, which is named after it originated from Taoshan, Japan. Using white kidney bean paste, combined with egg yolk, milk, cream and other materials, it has achieved a velvety and smooth taste. Including yellow, green, purple and red moon cakes, each of which has added a little ingenuity.

Yellow and white lotus seed yolk: light sweet and moist white lotus seed yolk and double plump yolk, Mid-Autumn Festival favorite CP!

Green, matcha black sesame: The combination of tea fragrance and sesame fragrance perfectly explains the unique oriental taste, and the acacia red beans hidden in it enrich the aftertaste.

Purple, double purple potato: it is known for its low-key delicacy, and the simple grain fragrance makes the taste rich and full.

Red, rose wine: the beautiful combination meets in the moon cake, creating a stunning taste. Flowers and wine are fragrant, and they drink to the moon.


Beijing Four Seasons Hotel —— Innovation without losing tradition


Langham place hotel, Beijing Capital Airport-Recommended by Star Chef


Beijing Hong Kong Jockey Club-Horse racing patterns show dignity


Huabin Fermon Hotel —— Traditional Boutique of Tea and Moon Appreciation


Beijing yiheng hotel-exclusive enjoyment of fashion atmosphere


Sheraton Macau Golden Sands Center Hotel-Healthy and Traditional Mid-Autumn Festival Taste


GODIVA Godiva-Full of Sweet Blessings


Paris is sweet-presenting French romantic style.


Pai Yue Fang-Non-traditional customized moon cakes

Wechat latest announcement: permanently banned!

On December 15th, "WeChat Coral Safety" issued an announcement:

Recently, some media reported that the network used AI technology to impersonate celebrities for improper marketing. Combined with user reports, daily inspections and other clues, WeChat promptly cracked down on a number of illegal behaviors that used AI to impersonate celebrities for improper marketing and maliciously gain traffic, and carried out special governance for relevant situations.

Up to now, 532 items have been disposed of and 209 accounts have been closed. Typical cases are as follows:

In the next step, WeChat will continue to crack down on violations such as "using AI to impersonate celebrities for marketing and publicity", further improve the technical governance ability and level, and maintain a good ecology. At the same time, the platform also advocates that users consciously abide by laws, regulations and platform rules. In response to the behavior of "using AI synthesis technology to generate illegal content", the platform welcomes netizens to provide more clues to jointly build a clear and orderly network environment.

Dr. Zhang Wenhong responded to being brought by AI.

According to CCTV’s financial report, recently, some netizens reported to the media that the elderly at home saw Dr. Zhang Wenhong selling a protein product in the online sales video, and the old man believed it, not only placing an order but also forwarding it to many groups.

After verification, the video was not Dr. Zhang Wenhong himself, but was synthesized by AI technology. In this video, the synthesized portrait repeatedly introduces a product, and the voice sounds like Zhang Wenhong himself. A protein bar sales link in the product window shows that more than 1,200 pieces have been sold. At present, the account cannot be searched.

In response to this, Dr. Zhang Wenhong said in response to the media, "There is more than one such account for selling goods, and it has been changing. I have complained to the platform many times but it has been repeatedly banned. Many people who don’t know the truth, especially some older citizens who are not very familiar with AI, are easy to believe. I think there seems to be a lot of purchases in different places. I complained about the video synthesized by AI immediately after I found out about it, but his account kept changing, and I finally had no energy. These fake AI synthetic messages happen again and again like locusts, and they are as harmful as locusts flying all over the sky. In fact, judging from the results of platform complaints, I think it is difficult to solve the problem in the end. "

In addition to complaining to the platform, Zhang Wenhong said that he had also considered calling the police, but the other party could not see or touch it, which was as difficult to describe as a ghost. He could only hope that the relevant departments would strengthen supervision. "There must be an object to call the police, right? Who should call the police now? He changes his account every day, and it’s all virtual. Who should I call the police? Therefore, I think that he infringes on the interests of consumers, and I think the relevant departments should deal with it. " Zhang Wenhong said.

Many celebrities have encountered "AI marketing"

With the maturity of AI synthesis technology and its frequent application in short video production, the scams of AI synthesis posing as celebrities become more and more frequent.

It is reported that in November this year, a 65-year-old man from Jiangxi went to a bank to handle business, claiming to lend her boyfriend "Jin Dong" 2 million yuan for filming. According to the investigation, the "Jin Dong" in the old man’s mobile phone comes from the video synthesized by AI.

In October this year, Huang Baiming, a veteran Hong Kong star, solemnly declared through social media that someone had stolen his past films, replaced the voice with AI and endorsed an unknown ointment brand.

Lawyer Hu Xue said that this kind of behavior is an obvious violation of law and infringement, involving at least five laws, infringing on many rights, such as portrait, voice, right to know, etc. To protect rights, the victim can report to the online information department as well as the police.

The National Network Information Office has taken the shot.

In September this year, the National Network Information Office has issued the "Identification Method for Synthetic Content Generated by Artificial Intelligence (Draft for Comment)", which requires information management from the source of video production and release.

This method clearly puts forward two kinds of synthetic content logos generated by artificial intelligence, namely "explicit logo" and "implicit logo", and also clarifies the scene where the two kinds of logos should be applied, and establishes a direct correspondence between "significant logo" and "explicit logo" proposed in Article 17 of the Deep Composition Regulations. In addition, according to the carriers and forms of synthetic content generated by different artificial intelligence (such as text, audio, pictures, etc.), this method also lists and explains the deployment locations of various explicit signs and the information elements that should be included in implicit signs.

Ning Xuanfeng, King & Wood Law Firm, said that the introduction of this method marked an important step in the standardized management of artificial intelligence in China. With the implementation of adding explicit or implicit identification to the generated and synthesized content, the transparency of Internet information content will be significantly improved, and users can intuitively identify whether the content is generated by artificial intelligence on this basis, which will help users avoid the negative impact of false content.

It is understood that this method is still in the process of gradual improvement. With the official implementation of the "Identification Method of Synthetic Content Generated by Artificial Intelligence", it will bring a healthier, more transparent and responsible artificial intelligence application environment to the public.

Source: China news Agency (CNS1952) integrated from WeChat Coral Security, CCTV Finance, Look at News News, China Fund.

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Wan Jinbo: Promoting the deep integration of scientific and technological innovation and real economy

  When attending the deliberation of the Inner Mongolia delegation at the Fourth Session of the 13th National People’s Congress, General Secretary of the Supreme Leader pointed out: "innovation chain should be deployed closely in the industrial chain and supply chain, and the support capacity of science and technology should be continuously improved". Recently, General Secretary of the Supreme Leader stressed during his investigation in Fujian: "We should adhere to the core position of innovation in the overall situation of modernization, regard innovation as a national policy, and actively encourage and support innovation." The new journey of the "14th Five-Year Plan" has begun. To achieve a historic leap from big to strong, the most important thing is to take innovation as the basic national policy, enhance the ability of supporting science and technology, and open up a development channel from strong education, strong talents, strong science and technology to strong industry, strong economy and strong country.

  Improve the support ability of science and technology

  Entering a new development stage, implementing new development concepts, building a new development pattern, promoting high-quality development, creating a high-quality life, and starting a new journey of building a socialist modern country in an all-round way have put forward more urgent needs for accelerating scientific and technological innovation, especially original innovation and source innovation. From factor-driven and efficiency-driven to innovation-driven, we must be guided by the national strategic needs, promote the optimal combination of innovation systems, and systematically improve the scientific and technological support capabilities. Appropriately ahead of the layout of major national science and technology infrastructure, the implementation of key core technology research projects and industrial base reconstruction projects, through research and development, design and production, distribution, circulation, consumption, and enhance the independent and controllable ability of the industrial chain supply chain. Relying on science and technology and innovation to cultivate and expand new kinetic energy and shape new advantages for development.

  Accelerate the construction of a strategic scientific and technological force led by the national laboratory. Give full play to the role of important scientific research institutes, key research universities and innovative leading enterprises as "national teams". Focus on the layout of a number of basic discipline research centers. Reorganize the State Key Laboratory to form a key laboratory system with reasonable structure and efficient operation. Optimize and upgrade the layout of innovation bases such as National Engineering Research Center and National Technology Innovation Center. Support the development of new research universities and new research and development institutions. Encourage innovative leading enterprises to form innovative consortia and expand the integration channels for Industry-University-Research. Support qualified places to build international and regional scientific and technological innovation centers and comprehensive national science centers, and enhance the innovation-driven role of national independent innovation demonstration zones, high-tech industrial development zones and economic and technological development zones. Promote scientific research institutes, universities and enterprises to optimize the allocation of scientific research forces and share resources, and improve the overall efficiency of innovation chain.

  Select the right direction of scientific and technological innovation

  Strategic judgment is the key to a good first move. Basic research is the source of scientific and technological innovation, and we should pay equal attention to free exploration and goal orientation. Curiosity-driven basic research is more driven by the evolution of knowledge and disciplines, and it needs to create a stable and relaxed scientific research environment. Pratt & Whitney supports outstanding scientists, especially young scientists, to focus on really important scientific issues with the spirit of "grinding a sword for ten years", and to continue to explore in basic frontiers and key core areas, striving for original breakthroughs and emerging more world-class scientists. The basic research driven by major scientific and technological issues is more driven by the national strategic needs and the needs of economic and social development. It is necessary to concentrate superior forces to tackle key problems, comprehensively use innovation policies and industrial policies to guide and standardize innovation activities, and work together to play a good role in the governance mechanism of "a government, an effective market and an orderly society" to enhance the overall efficiency of scientific and technological innovation and scientific and technological governance.

  Give full play to the role of the state as an organizer of major scientific and technological innovations. We will improve the consultation mechanism for scientific and technological decision-making, strengthen the strategic planning, system design and forward-looking layout of scientific and technological innovation and innovation development, clarify the priority areas and strategic priorities of scientific and technological innovation, and "do great things, grasp the major, grasp the cutting edge and grasp the foundation." Coordinate the deployment of basic research and key common technologies, cutting-edge leading technologies, modern engineering technologies and subversive technological innovations, and identify the breakthrough points and breakthroughs. We should not only aim at the basic frontier to carry out the original innovation from 0 to 1, but also focus on the application requirements to organize key core technology research. As far as the support of scientific and technological innovation leads to the construction of modern industrial system, it is necessary to cultivate strategic emerging industries and future industries, such as new generation information technology (artificial intelligence, quantum information, integrated circuits, etc.), biotechnology (life and health, brain science, biological breeding, etc.), new energy, new materials, high-end equipment, new energy vehicles, green environmental protection, aerospace (space science, aerospace technology, etc.), deep sea, etc. It is also necessary to expand investment in manufacturing equipment renewal and technological transformation, increase new infrastructure construction, enrich application scenarios, and transform and upgrade traditional industries, such as the deep integration of "5G network+","big data+"and "artificial intelligence+"with traditional industries.

  Concise scientific and technological innovation tasks

  The selection of scientific research topics is the primary problem in scientific and technological work. Major scientific and technological plans and projects are important carriers for major scientific and technological research tasks organized by major powers. For example, the Apollo program in the United States, the discovery of new particles by CERN, the human genome project to explore the mysteries of life, the successful research and development of large aircraft in the European Union, the design of VLSI in Japan, and the rise of semiconductor industry in South Korea are all inseparable from the guiding role of the government. The discovery of "two bombs and one satellite", synthetic crystalline bovine insulin and artemisinin in China depends on a group of leading talents and a strong organizational system. Since the reform and opening up, China has mobilized the scientific and technological strength and innovative resources of the whole society by building major scientific and technological infrastructure and major scientific and technological innovation platforms, organizing major scientific and technological projects and projects, and achieved a number of major scientific and technological achievements in manned space flight, high-speed rail construction, Beidou project, lunar exploration project, deep-sea project, supercomputing, quantum information and other fields. Based on its own advantages, combined with the development trend and demand of strategic frontier areas, China has actively taken the lead in organizing or participating in international major scientific plans and projects such as the Human Genome Project HGP, the Thermonuclear Fusion Reactor ITER, the Square Kilometer Array Radio Telescope SKA, and will rely on facilities such as "Five-hundred-meter Aperture Spherical Radio Telescope (FAST)" FAST and China Space Station CSS to open cooperation to the world in the future.

  Adhere to the combination of "four orientations" and condense the task of scientific and technological innovation from the scientific frontier and practical needs. Formulate and implement a ten-year action plan for basic research, maintain strategic strength, create a good scientific research ecology that is conducive to accumulation, strengthen the construction of basic disciplines and the cultivation of top-notch talents, optimize the layout of disciplines and research and development, and enhance the ability of original innovation. In the basic core areas related to national security and overall development, we should formulate and implement strategic scientific plans and scientific projects, select leading units and leading strategic scientists, organize a number of advantageous units to continue research, optimize and adjust in stages for a long period of time, and accumulate research on basic theories, technologies, methods, tools and systems. We will fight hard on key core technologies, plan and promote "Science and Technology Innovation 2030- Major Projects" in depth, and strengthen original leading scientific and technological research. The scientific research organization mode of "demand-side traction and research alliance" should be adopted for scientific research tasks with clear application prospects, such as the scientific problems behind the "stuck neck" problem. For scientific and technological research tasks with uncertain application prospects, such as quantum information, it is appropriate to adopt the scientific research organization mode of "supply-side leading and competition-oriented". Starting from the urgent needs and long-term needs of economic development, improvement of people’s livelihood, life health and national security, we will strengthen the drive of technical science and applied research, encourage free exploration, promote cross-disciplinary integration and interdisciplinary research, and give birth to new fields and new paradigms. Reform scientific research projects and team selection methods, promote mechanisms such as "revealing the list", "racing first" and "rewarding incentives", and "emerge" major original achievements in the fair competition of frontier exploration.We will implement the industrial base reconstruction project and build a modern industrial system with the coordinated development of real economy, scientific and technological innovation, modern finance, education and human resources. Develop industrial internet, build more common technology research and development platforms, give play to the leading role of large enterprises and the supporting role of small and medium-sized enterprises, and promote the optimization and upgrading of the whole industrial chain.

  (Author: Wan Jinbo, a researcher at the Science and Technology Strategy Consulting Institute of China Academy of Sciences)

These eight tricks are enough! Teach you to identify MLM coins and capital plates with blockchain.

After the birth of Bitcoin, its decentralized characteristics not only brought new knowledge to everyone, but also made people with a keen sense of smell see huge business opportunities. Subsequently, various blockchain technologies that imitated Bitcoin appeared, and various new cryptocurrencies were issued, and all kinds of ghosts and monsters ran into the arena. If you are not careful, it is easy to step on the pit and thunder. Today, I will tell you about several scams that are most likely to be encountered in the currency circle.
1. Blockchain cover of deception
In this circle, no matter what can touch the porcelain blockchain, as long as an idea, whether it is feasible or not, as long as you send a white paper, you can start to circle money.
For example, once the five elements of coins, buying coins jumped out of the three realms and five elements, which sounded very awesome; There are also many so-called points, shopping malls, medical care, agriculture and even heavy weapons in outer space, etc. In short, it is the core of traditional cx and put on the cloak of blockchain.
MLM coins and money plates may be more sensitive to policy news than some media. When they hear some news, such as the hot search of Weibo on Bitcoin before, they will push it in the community in time, so that participants outside the industry can hear it: the blockchain revolution, after it is true or false, participants feel that they are also involved in the blockchain revolution, but they do not know that they have really stepped into the scam of the money plate.
2. Free airdrop of deception
Many projects claim to be zero investment and high return from the beginning. When you are interested in this, then the routine comes. If you want to unlock the funds, you have to recharge them. When the funds pool is getting bigger and bigger, you can close the network and run away in one go. You can go and see DOGX wallets and the like that run this year, ranging from tens of millions to more than one billion.
Among the deceived people, except for the lucky old leek, many of them are directly fooled from outside the circle. They don’t know much about blockchain and cryptocurrency, and they are deceived by scammers.
3. High rewards for deception
There is a word called "dynamic income", which is an obvious hierarchical distribution. You need to invite more people to participate. The more offline people you invite, the higher their investment, and the higher your dynamic income will be.
Since there are dynamic benefits, there must be static benefits. Static benefits mean that the more you invest, the more rewards you will get. In other words, you should deposit more funds to facilitate harvesting. Of course, your investment interest rate will be much higher than that of the bank or Alipay, but whether the funds can be safely put into the bag in the end is a problem.
4. The skyrocketing multiple of deception
This kind of scam will brainwash you constantly. For example, our coin is the next Bitcoin, the next Ethereum, etc., which will make you think that the junk coins in your hand are all value coins, especially this inflammatory word is really tried and tested in the pyramid scheme process.
In addition, there is a unilateral increase in prices. It is very comfortable to see that the price of junk coins is constantly being raised every day, but even the beautiful bubble will burst one day. When the time comes, the sickle that has already been prepared will begin to harvest.
5. Mining by deception
In the currency circle, there are all kinds of mining machines, euphemistically called mining, with high returns, but most of the routines are the same. After you invest money, you will get a tangible but intangible mining income. Although most of them promise to return to their original capital in a few days, in fact, they almost end up running away.
6. Name of the fraudulent fund disk
In the past two years, we have heard a lot of money disks, such as Plustoken, Moretoken, Wotoken, Sumtoken, Imtokenplus, and we have to bring names such as wallet from time to time. First, it is a wallet, so that you can deposit more money. Secondly, we will have our own tokens, and we will sell our ERC20 tokens to you in exchange for mainstream bitcoin and Ethereum tokens. So when you meet these people named Token or wallet, you need to be vigilant.
7. Deception Exchange
Since there are money plates and pyramid schemes, it is natural to need exchanges to carry them, so various exchanges have emerged. These exchanges not only issue coins, but also sell stable coins to meet all your requirements. But in the end, it is found that all the things you buy are rubbish. There are no such items on other exchanges, and it is almost impossible to withdraw funds.
Slowly, after you give up your resistance, continue to cheat, such as the previous ZBTC exchange.
8, move brick arbitrage of deception
"Smart dogs, smart rabbits, and Alpha dogs can move bricks and arbitrage. After depositing funds, they can move bricks and arbitrage stably. Wallets can also guide each other with mainstream wallets such as Imtoken, and users can control their own private keys, which is absolutely safe." Are you familiar with these words?
It may be true that it can be mutually guided with ERC20 wallet, but it can also be unilaterally guided with the wallet of the project party. Then you may have to be careful. Maybe people have your private key, and it is not profitable for you to put it in your wallet.
We must remember that arbitrage is very particular about strategy, and it is even more difficult to operate when the funds arrive. Although the high income looks very attractive, it runs very fast.
Ok, that’s about it. Of course, the pit of the currency circle is far more than the above. Only you can’t think of it. No liar can’t do it, so think about it before investing. Will there be a pie in the sky? Why did such a good thing fall on your head?
[This article is from Wenzhou Education International Exchange Association, and the copyright belongs to the original author. If there is any infringement, please contact to delete it.]
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The enlightenment of the Olympic Games goes far beyond the Olympic Games.

  Zhejiang Online August 7 th (Reporter Shen Tingyu Jiang Xiaorong)The Paris Olympic Games is in full swing. Looking back at the Olympic history, the wonderful inside and outside the stadium, the charm of culture is fascinating. From the first Athens Olympic Games to the present Paris Olympic Games, what inspiration have we got from it?

  The venue is integrated into cultural attractions.

  From the beginning of the modern Olympics, we can see a strong cultural color.

  In 1892, Coubertin, the father of modern Olympics, delivered a speech "Olympic Manifesto" at Sorbonne University in Paris. In this passionate speech, he linked sports with the spirit, ambition and customs of a nation.

  Samaranch, the former president of the International Olympic Committee, said: "The biggest difference between the Olympic Games and other large-scale events is that it is a grand gathering combining sports and culture."

  In 2024, when the Olympic Games came to Paris for the third time, this romantic city opened a new solution for the Olympic Games to show its culture with a groundbreaking new perspective. From many details, we can read the romance with rich French culture.

  A purple track and field track. This bright purple in stade de france is called "lavender field in track and field". The most widely circulated folk saying is that this is "the inspiration brought by provence lavender Tian." At the moment, the Provence region is full of real flower fields, while the Paris venues are a different kind of flower fields.

  The International Olympic Committee did not strictly stipulate the color of the runway, and the purple runway appeared for the first time in the history of the Olympic Games. As Allern Brandel, the sports manager in charge of the track and field of the Paris Olympic Games, said, "This is to provide a runway that is different from those we have seen before, and to maintain the creative practices that the organizing committee has been doing since its establishment and break the routine."

  A flowing Seine. The opening ceremony of the modern Olympic Games was moved from the stadium to the urban space for the first time, which kicked off in Paris. With the whole city as the background, the river replaces the runway and the pier serves as the audience. This is a grand event across Paris.

  Depart from the Ostritz Bridge, pass through Notre Dame de Paris, Louvre, Place de la Concorde, Grand Palace in Paris and other buildings, and finally arrive at troca Drouet Square on the other side of the Eiffel Tower. Along the way, French classic film and television operas and game works such as Phantom of the Opera, Assassin’s Creed, Les Miserables and Train Entering the Station have emerged constantly, and sports, history, literature and art are integrated.

  One of the great innovations of this Olympic Games is to integrate a large number of competition venues into the famous cultural attractions in Paris. Watch beach volleyball at the foot of the Eiffel Tower, watch archery in the Invalides of the Military Museum, and watch equestrian in the Garden of Versailles … This time, more than 10 world-famous scenic spots in Paris have become Olympic venues. Here, the humanities, natural landscapes and sports events reflect each other, and watching the games can also touch on history.

  Creativity builds emotional resonance bridge

  The host of every Olympic Games understands that this is a stage to show its unique culture to the world. But it is not easy to show it well.

  Rich cultural accumulation is the basis for the host to tell a good story. Different countries and regions have different cultural histories, so it is a challenge for the organizers of previous Olympic Games to let local culture go to the world with the help of the Olympic window.

  In the road cycling men’s road race that just ended not long ago, 90 road racers from all over the world set off from troca Dro Square and completed a 273-kilometer ride. Along the way, we can see the Eiffel Tower, Versailles and other landmark buildings. This is an extreme challenge to endurance and speed, and it is also an unlock to the natural and humanistic beauty of Paris.

  Intelligent high technology makes the cultural charm of the Olympic Games shine even more. From the previous LED system, the ground lifting stage, to the current artificial intelligence technology and virtual human guests, every Olympic Games always uses the cutting-edge new technology at that time to make sports and culture collide with different sparks. AI technology has been widely used in this Olympic Games, realizing the experience of immersive 360-degree live broadcast.

  Enough creativity, invisibly built a bridge of emotional resonance. In 1924, women were officially allowed to participate in the Paris Olympic Games. In 2024, 10 golden female statues slowly rose from the water at the opening ceremony to pay tribute to outstanding female representatives in French history. This is a dialogue after a hundred years.

  Behind creativity, it reflects the light of humanity.

  Create a global cultural exchange business card

  With sports as the carrier, nowadays, the Olympic Games has become a worldwide cultural wealth. The enlightenment of the Olympic Games goes far beyond the Olympic Games. It has further inspired us to culture and sports, as well as the interdependence and common prosperity between different cultures.

  The boundary between culture and sports can be bridged. The Paris Olympic Organizing Committee put forward the concept of "Cultural Olympics". This year, the Paris Olympic Cultural Committee held thousands of activities in various parts of France, which will last until September 8, and is committed to promoting communication and exchanges in different fields by integrating art and sports. Walking on the streets of Paris, from the Louvre to the community park, you can inadvertently see an art exhibition about the Olympic Games.

  Inside and outside the stadium, everyone is a tiny incision for the cultures of various countries to go global. Previously, China table tennis player Malone was snapped up by athletes from all over the world in Paris, and was called "the 5A-level punch point of the Olympic Games" by netizens, which also made him a bridge to communicate Chinese and Western cultures and spread friendship. When athletes’ personal achievements and charm are combined with competitive sports spirit, a ready-made cultural exchange business card is created.

  For more than 100 years, the vigorous vitality of the Olympic spirit in different groups, different countries and different regions is precisely because of its value consensus, common words and emotional resonance, as well as respect for different civilizations and cultures.

  More than 100 years ago, Coubertin’s bold idea completed the revival of the Olympic Movement. On the Olympic stage, we expect future Olympic organizers to put on the wings of culture and hold more wonderful and creative events.