The enlightenment of the Olympic Games goes far beyond the Olympic Games.

　　Zhejiang Online August 7 th (Reporter Shen Tingyu Jiang Xiaorong)The Paris Olympic Games is in full swing. Looking back at the Olympic history, the wonderful inside and outside the stadium, the charm of culture is fascinating. From the first Athens Olympic Games to the present Paris Olympic Games, what inspiration have we got from it?

　　The venue is integrated into cultural attractions.

　　From the beginning of the modern Olympics, we can see a strong cultural color.

　　In 1892, Coubertin, the father of modern Olympics, delivered a speech "Olympic Manifesto" at Sorbonne University in Paris. In this passionate speech, he linked sports with the spirit, ambition and customs of a nation.

　　Samaranch, the former president of the International Olympic Committee, said: "The biggest difference between the Olympic Games and other large-scale events is that it is a grand gathering combining sports and culture."

　　In 2024, when the Olympic Games came to Paris for the third time, this romantic city opened a new solution for the Olympic Games to show its culture with a groundbreaking new perspective. From many details, we can read the romance with rich French culture.

　　A purple track and field track. This bright purple in stade de france is called "lavender field in track and field". The most widely circulated folk saying is that this is "the inspiration brought by provence lavender Tian." At the moment, the Provence region is full of real flower fields, while the Paris venues are a different kind of flower fields.

　　The International Olympic Committee did not strictly stipulate the color of the runway, and the purple runway appeared for the first time in the history of the Olympic Games. As Allern Brandel, the sports manager in charge of the track and field of the Paris Olympic Games, said, "This is to provide a runway that is different from those we have seen before, and to maintain the creative practices that the organizing committee has been doing since its establishment and break the routine."

　　A flowing Seine. The opening ceremony of the modern Olympic Games was moved from the stadium to the urban space for the first time, which kicked off in Paris. With the whole city as the background, the river replaces the runway and the pier serves as the audience. This is a grand event across Paris.

　　Depart from the Ostritz Bridge, pass through Notre Dame de Paris, Louvre, Place de la Concorde, Grand Palace in Paris and other buildings, and finally arrive at troca Drouet Square on the other side of the Eiffel Tower. Along the way, French classic film and television operas and game works such as Phantom of the Opera, Assassin’s Creed, Les Miserables and Train Entering the Station have emerged constantly, and sports, history, literature and art are integrated.

　　One of the great innovations of this Olympic Games is to integrate a large number of competition venues into the famous cultural attractions in Paris. Watch beach volleyball at the foot of the Eiffel Tower, watch archery in the Invalides of the Military Museum, and watch equestrian in the Garden of Versailles … This time, more than 10 world-famous scenic spots in Paris have become Olympic venues. Here, the humanities, natural landscapes and sports events reflect each other, and watching the games can also touch on history.

　　Creativity builds emotional resonance bridge

　　The host of every Olympic Games understands that this is a stage to show its unique culture to the world. But it is not easy to show it well.

　　Rich cultural accumulation is the basis for the host to tell a good story. Different countries and regions have different cultural histories, so it is a challenge for the organizers of previous Olympic Games to let local culture go to the world with the help of the Olympic window.

　　In the road cycling men’s road race that just ended not long ago, 90 road racers from all over the world set off from troca Dro Square and completed a 273-kilometer ride. Along the way, we can see the Eiffel Tower, Versailles and other landmark buildings. This is an extreme challenge to endurance and speed, and it is also an unlock to the natural and humanistic beauty of Paris.

　　Intelligent high technology makes the cultural charm of the Olympic Games shine even more. From the previous LED system, the ground lifting stage, to the current artificial intelligence technology and virtual human guests, every Olympic Games always uses the cutting-edge new technology at that time to make sports and culture collide with different sparks. AI technology has been widely used in this Olympic Games, realizing the experience of immersive 360-degree live broadcast.

　　Enough creativity, invisibly built a bridge of emotional resonance. In 1924, women were officially allowed to participate in the Paris Olympic Games. In 2024, 10 golden female statues slowly rose from the water at the opening ceremony to pay tribute to outstanding female representatives in French history. This is a dialogue after a hundred years.

　　Behind creativity, it reflects the light of humanity.

　　Create a global cultural exchange business card

　　With sports as the carrier, nowadays, the Olympic Games has become a worldwide cultural wealth. The enlightenment of the Olympic Games goes far beyond the Olympic Games. It has further inspired us to culture and sports, as well as the interdependence and common prosperity between different cultures.

　　The boundary between culture and sports can be bridged. The Paris Olympic Organizing Committee put forward the concept of "Cultural Olympics". This year, the Paris Olympic Cultural Committee held thousands of activities in various parts of France, which will last until September 8, and is committed to promoting communication and exchanges in different fields by integrating art and sports. Walking on the streets of Paris, from the Louvre to the community park, you can inadvertently see an art exhibition about the Olympic Games.

　　Inside and outside the stadium, everyone is a tiny incision for the cultures of various countries to go global. Previously, China table tennis player Malone was snapped up by athletes from all over the world in Paris, and was called "the 5A-level punch point of the Olympic Games" by netizens, which also made him a bridge to communicate Chinese and Western cultures and spread friendship. When athletes’ personal achievements and charm are combined with competitive sports spirit, a ready-made cultural exchange business card is created.

　　For more than 100 years, the vigorous vitality of the Olympic spirit in different groups, different countries and different regions is precisely because of its value consensus, common words and emotional resonance, as well as respect for different civilizations and cultures.

　　More than 100 years ago, Coubertin’s bold idea completed the revival of the Olympic Movement. On the Olympic stage, we expect future Olympic organizers to put on the wings of culture and hold more wonderful and creative events.