"Cross-border life" is a very hot topic in recent years. Getting rid of the two-point and one-line life state and experiencing a different way of living is the best way to redeem the suppressed body and soul.

And off-road is the easiest cross-border life for most of us to achieve, and it is also the easiest to come into contact with. In the past, "old guns" such as Pajero, Paladin, and Prado may have been the choice of more people. But off-road is not the whole of life after all, and the car itself still has to play a role in improving the quality of life. Therefore, Haval H9, Tank 500, Highlander and other attributes that combine both urban and off-road will be more popular.

Recently, Beijing Cross-Country, known as the "off-road family", has launched a blockbuster model – BJ60, which adds new options to this market segment, but also makes it more difficult for consumers to choose. Therefore, we have found the 2022 BJ60 2.0T 11th Edition priced at 279,800 yuan, the 2022 Haval H9 2.0T gasoline four-wheel drive exclusive model priced at 261,800 yuan, the 2022 tank 500 3.0T sports version with a price of 355,000 yuan, and the 2022 Highlander dual-engine 2.5L four-wheel drive premium version priced at 329,800 yuan. Conduct a horizontal review and comparison of these four models to see who is the most worthy of starting.

Appearance represents combat effectiveness

The front face of the BJ60 is square, and the unique three-hole air intake grille is integrated with the LED headlight groups on both sides to form a five-hole layout, which makes the front face more hardcore. The built-in LED light strip also has interactive lights, which is more in line with fashion trends. The wide front surround below makes the front of the car more robust, and the circular LED daytime running lights on both sides also combine fog lights to increase practicality.

Haval H9’s front face shape is more traditional. The large-area chrome-plated straight waterfall air intake grille in the middle is full of momentum, and the headlights on both sides are connected to it, adding a sense of stability. The front surrounding design below is relatively full, and fog lamp groups are also added on both sides.

The front face of the tank 500 is equipped with a large-size dense-spoke chrome-plated air intake grille, which is matched with LED headlight sets on both sides to create a strong sense of oppression visually. The front surrounding below is also integrated with fog lamp sets, which enriches the layered feel of the front of the car.

The front face of Highlander is relatively more domestic, equipped with a black trapezoidal air intake grille in the middle, and the narrow LED headlight groups on both sides and the fog lamp areas on both sides of the lower front surround the contour to form an "X" layout, making the entire front face more visually aggressive.

The side shape of the body of the BJ60 is stretched, and the full body lines and the prominent wheel arches at the front and rear are very powerful. The 20-inch wheel hub with yellow brake calipers shows the sportiness. The minimum ground clearance of 215mm and the approach angle of 30 ° and the departure angle of 24 ° provided by the non-load-bearing body lay the foundation for excellent off-road quality.

The side of the Haval H9 is a more attractive type, with the rising window line and waist line creating a swooping body posture, and the 18-inch wheel hub ensuring the thickness of the tire wall. The same non-load-bearing body has a minimum ground clearance of 206mm, a 28 ° approach angle and a 23 ° departure angle.

The side shape of the tank 500 is actually similar to that of the BJ60. The full lines and the square body are very safe, and the 19-inch chrome wheel hub shape is very delicate. It also uses a non-load body, with a minimum ground clearance of 224mm, an approach angle of 29.6 °, and a departure angle of 24 °.

The sides of the Highlander’s body are sleek, the floating roof is rich in fashion elements, the lines on the door panels outline the dynamic posture, and the 20-inch spoke wheels are embellished with some refinement. It is the only load-bearing body structure of the four cars, so the approach angle is only 18 degrees, and the departure angle is 22 degrees.

The rear of the BJ60 is equipped with a side-open rear tailgate and an external spare tire that are common on hardcore off-road. The taillights on both sides are designed to echo the headlights, and the three-dimensional shape is not only exquisite, but also very recognizable.

The rear of the Haval H9 also features a side-opening rear tailgate and an external spare tire. The strip taillights on both sides are not very good in texture, but they still have a good recognition.

The rear of the Tank 500 is also equipped with a side-opening tailgate, but if you want an external spare tire, you need to choose a sports version. The rectangular taillight sets on both sides are more refined in design than the Haval H9.

The Highlander does not use a side-opening rear tailgate, and the shape of its taillight group and the reflective strip design on the rear surround echo the front face. From this, it seems that Highlander is more inclined to the positioning of urban SUVs.

Comparing the size of the four models, it can be seen that the body length, width and height of the BJ60 are comprehensively ahead of the other three models. The larger body is not only more in line with people’s aesthetic pursuit of "big cars", but also lays an excellent foundation for the large space in the car. Of course, the wheelbase between Haval H9 and Tank 500 also gives the BJ60 a larger passing angle, which is conducive to improving off-road performance.

By comparing the appearance of the four cars, it can be seen that the BJ60, while absorbing classic and trendy design elements, maintains the style of a hardcore off-road SUV, and paves the way for ride space and off-road performance with excellent size advantages and passability parameters.

Space determines comfort

The BJ60’s interior is designed in a minimalist style, with plenty of straight lines and chamfers to create a hard-edged atmosphere to match the appearance. Large areas of two-tone leather wrapped in metallic trim and piano lacquer panels are embellished with luxury. The 10.25-inch full LCD meter, 12.8-inch floating central control screen and button screen reflect the technological elements.

Haval H9’s interior style is as traditional as its appearance, and the symmetrical layout is more visually stable. Although it is also covered with a lot of soft materials, the combination of wood grain trim and metal trim is slightly "greasy". The combination of 7-inch LCD instrument and 12.3-inch central control screen is also in line with the overall tone.

The interior of the Tank 500 is relatively simple, with a large area of wood grain trim and piano paint trim on the center console reflecting a sense of high-end, and the quartz watch in the center further enhances the interior grade. The configuration of 12.3-inch full LCD instrument and 14.6-inch central control screen belongs to the first tier.

The interior of the Highlander echoes the home style of the exterior. The center console uses an asymmetrical layout, the materials are more simple than the previous three, and the concave storage tank is more practical. The combination of a 7-inch LCD meter and a 12.3-inch central control screen is also slightly inferior.

The BJ60 car system has rich functions. In addition to conventional function control, it can also display tire pressure, wading, slope, atmospheric pressure, compass, steering angle, four-wheel drive mode and other off-road information in real time. The configuration of 360 ° panoramic image + 180 ° transparent chassis also reduces blind spots in the field of vision and makes off-road safer. In addition, this car also supports mobile phone interconnection, and has built-in WeChat, Bilibili, iqu, Wi-Fi and other commonly used software, which greatly enhances the convenience of using the car.

Haval H9’s car system has built-in Autonavi map, Douyin, full name Karaoke, iQIYI and other trendy applications. Compared with the BJ60’s professional off-road, it pays more attention to entertainment attributes. In addition, it also has functions such as smart refueling and smart car washing, which is convenient for daily use. The 360 panoramic image it is equipped with also has a good environmental perception.

The vehicle system of the Tank 500 supports function adjustment, car phone, vehicle status display, navigation and other functions. Like the BJ60, it has car Wi-Fi, but does not support mobile phone interconnection. In addition, it is also equipped with 360 ° panoramic image + 180 ° transparent chassis, and the clarity is good, making the off-road process more secure.

Highlander’s car-machine system has got rid of the old style after Baidu’s blessing, and supports Baidu maps, car-home interconnection, smart parking and takeaway services in function, and the convenience has been improved qualitatively. But the only reversing image is not only just passable, but also cannot let the driver grasp the real-time road conditions when off-road.

Thanks to the 1955mm body width, the front seats of the BJ60 can be designed to be very wide. In addition to basic electric adjustment, the main and passenger seats support headrest adjustment, waist support, and are also equipped with heating, ventilation, and massage functions. In addition, the main driver seat also has leg rest adjustment and three sets of seat memory. Both functionality and comfort are comparable to first class seats.

Haval H9 front seats are more compact in size, and also feature electric adjustment, leg rest adjustment, heating, ventilation, and massage, and the main driver’s seat also supports seat memory. Except that the passenger does not support high and low adjustment, it is functionally equivalent to the BJ60.

The front seat of the tank 500 is comparable in size to the BJ60. In terms of function, although the main and passenger seats are equipped with electric adjustment, seat memory, heating, ventilation, and massage, it does not have the functions of headrest adjustment, leg rest adjustment, and passenger waist support. Even if it has little impact on comfort, it will affect passengers to find a comfortable sitting position that suits them to a certain extent.

The front seats of Highlander are not comparable to the first three in terms of size or thickness. Although they all support electric adjustment, they only provide heating and waist support for the main driver in terms of comfort, which is relatively "simple".

The rear seats of the BJ60 are visible to the naked eye. The filling not only brings a comfortable sitting feeling, but also has good support for the body and thighs. Functionally, it not only supports backrest adjustment, but also is equipped with heating, ventilation and massage like the front seats. Coupled with the ample legroom brought by the over 5-meter length, it can provide a luxurious riding environment for the rear passengers.

The rear seats of the Haval H9 are also very good in terms of comfort and support, but the middle seat cushion is significantly shorter, which is not very friendly to the middle passenger when three people ride. Functionally support heating, ventilation and backrest adjustment, which is more abundant than the general SUV.

The rear seat of the tank 500 is on par with the BJ60 in terms of work materials, and the wide seat cushion takes care of every passenger. And it functions to support electric adjustment, heating, ventilation, massage, and also has good leg room. Comfort is worthy of the price of 355,000 yuan.

Highlander’s second-row seats, like the front seats, were significantly thinner than the first three, and sacrificed the length of the seat cushion in exchange for legroom. In addition to being adjustable, it did not give any comfort function. In addition, the central platform also had bumps, which affected the comfort of the middle passengers.

Compared with the interiors of these four models, the BJ60 and the Tank 500 are not only more in line with the trend in design, but also better for the creation of luxury. In terms of comfort configuration, the BJ60 seat configuration should be more rich and balanced, and every passenger should be taken care of more thoughtfully.

Configuration to improve driving experience

In terms of passive safety configuration, the BJ60 provides the main and auxiliary driver airbags, front and rear side airbags, front and rear exhaust air curtains, tire pressure display, and reminders that the seat belt is not fastened. The tank 500 is consistent with it. On this basis, the Haval H9 reduces the reminder that the seat belt is not fastened to the front seat belt. Highlander instead adds knee airbags on the basis of the BJ60.

In terms of active safety configuration, the BJ60 is equipped with parallel assistance, lane departure warning, lane keeping assistance, road traffic sign recognition, active braking, door opening warning, forward collision warning, and reversing side warning, which can be said to be quite rich. As the most expensive model, the Tank 500 adds rear collision warning compared to the BJ60. Haval H9 is absent from parallel assistance, door opening warning and reversing side warning compared to the BJ60. Compared with the BJ60, Highlander is absent from parallel assistance, road traffic sign recognition, door opening warning and reversing side warning.

In terms of practical configuration, the BJ60, Tank 500, and Highlander all support L2-level auxiliary driving. Based on the difference in active safety configuration, the BJ60 and Tank 500 have a safer and more intelligent auxiliary driving ability with stronger environmental awareness, which effectively reduces the fatigue of driving hard-core off-road SUVs under the premise of ensuring safety. Moreover, the BJ60 and Tank 500 also give automatic parking access, which is undoubtedly a relief for the owner of this kind of "large" SUV that is not easy to park.

In addition, in the sound system, BJ60 and Tank 500 are equipped with 12-speaker Yanfei Lishi audio, Haval H9 also gave 10-speaker Yanfei Lishi audio, can provide a very shocking hearing experience. Highlander is only equipped with 6-speaker ordinary audio, for its 329,800 yuan price, it really should not be.

Compared with the configuration of the four models, the 200,000-level BJ60 is already at the same level as the 300,000-level tank 500, and the rich active and passive safety configuration and L2-level auxiliary driving make travel safe and worry-free, and do not worry about the body size is too large and psychological burden.

Performance has the voice over

In terms of power, the BJ60 is equipped with a 2.0T engine, which can output a maximum power of 196kW and a peak torque of 406N · m after matching the 8AT gearbox. At the same time, a 48V light hybrid system is paired with this powertrain, which not only optimizes the power output smoothness at low speeds and acceleration, but also helps to reduce fuel consumption and improve economy.

Haval H9 is also equipped with a 2.0T engine, which is also equipped with an 8AT gearbox and can output a maximum power of 165kW and a peak torque of 385N · m, which is slightly inferior to the BJ60.

The tank 500 is equipped with a 3.0T V6 engine, matched with a self-developed 9AT gearbox, which can generate a maximum power of 265kW and a peak torque of 500N · m. Like the BJ60, it is also equipped with a 48V light hybrid system, which is mainly used to optimize the fuel economy of this power system.

The Highlander is equipped with a hybrid system composed of a 2.5L engine, matched with an E-CVT gearbox. The maximum power of the engine is 141kW, the peak torque is 238N · m, and the maximum power of the front and rear axle motors is 134kW and 40kW, respectively. The peak torque is 270N · m and 121N · m, respectively. The whole system mainly emphasizes economy.

Compared with the power systems of these vehicles, the Tank 500, as the only model equipped with a 6-cylinder engine, is undoubtedly the most powerful, but it corresponds to higher fuel consumption. In the 2.0T camp, the BJ60 is obviously more powerful than the Haval H9, and with 48V light hybrid escort, fuel consumption is also guaranteed. Highlander is the only model equipped with a hybrid system, which is more suitable for long-distance travel than off-road.

On the off-road side, the BJ60 carries a time-sharing four-wheel drive system with front and rear axle differential locks, the Haval H9 and the Tank 500 are both equipped with timely four-wheel drive systems with rear axle differential locks, and the Highlander is equipped with an electric four-wheel drive system. Description out of thin air can only highlight the power of the BJ60 four-wheel drive system. As for which is stronger and which is weaker, we decided to pull these four models to the off-road venue for a walk.

The test section is divided into hump slope which tests climbing ability and cross axis slope which tests escaping ability.

The first is the BJ60, after hanging up the 4H (high-speed four-wheel drive) gear, under the impetus of 406N · m torque, it passes through the hump slope without pressure. The next cross-shaft slope quickly escapes after the left rear wheel idles briefly, without using any differential locks during this period.

Haval H9 suddenly had a tendency to lack grip at the front end of the hump slope, but the system quickly switched to four-wheel drive mode to continue climbing, and then passed smoothly. After entering the intersection shaft, the left front wheel with adhesion was obviously not strong enough, but fortunately the rear axle differential quickly locked and pushed the vehicle through.

The tank 500 is the same as the Haval H9 in four-wheel drive configuration, and theoretically the passing state of the two is similar, but its 3.0T V6 engine is more abundant in power reserve, and the movement through these two sections is obviously easier than that of the Haval H9.

Due to the lack of a truly rigid four-wheel drive structure, Highlander’s electric four-wheel drive system relies entirely on the front and rear axle motors, so it failed in the hump slope section due to insufficient motor torque and motor protection. It was the only model among the four models that failed the test.

Through actual field tests, we can see that the BJ60 is a handlebar for this type of conventional off-road terrain, without the need to open the front and rear axle differential lock at all, and the off-road performance cannot be underestimated. In addition, it also has 9 ATS family-level global control modes and 12-speed intelligent creep mode, which is enough to prove the strong off-road potential of the BJ60.

Summarize:

Through the cross-review comparison of these four vehicles, we can see that the three self-owned brand models of BJ60, Haval H9 and Tank 500 are stronger than Toyota Highlander in terms of size, comfort and off-road performance, and can better be compatible with both urban and off-road living conditions. Among them, the BJ60 and Tank 500 have improved the quality of "cross-border life" to a new dimension with outstanding hardware quality, luxury driving and hard-core off-road functions, but combined with the lower price of the BJ60, it is undoubtedly more cost-effective. Therefore, if you want to buy a city off-road SUV at this stage, the BJ60 will be a better choice.

Recently, the blue electric car has once again become the focus, and the official picture of its new masterpiece has been officially exposed, indicating that this electric SUV, which combines fashion, comfort and practicality, will start pre-sale at the end of September.

Blue Electric E5 PLUS quickly attracted the attention of many young families with its unique Aurora green body color and minimalist futuristic design style. Its exterior design not only shows the brand’s deep understanding of future travel trends, but also meets consumers’ expectations for high-value cars.

In terms of interior space, the Blue Electric E5 PLUS is even more colorful. The five-seat and seven-seat seating layouts provide more options for family travel. The effective space of up to 3162mm and the room acquisition rate of 66.4% ensure that every passenger can enjoy a spacious and comfortable riding environment.

In addition, the blue electric E5 PLUS has a leg space of 917mm in one row, an 8-layer comfortable stacked design of the front soufflé seats, and a 119 ° large angle adjustment of the two-row seats of the five-seat model, as well as a more flexible seven-seat model space. The comfortable sun bed room formed by the maximum volume of 1694L after the second and third rows are laid down has taken the riding experience to a new height.

As the pre-sale date approaches, the Blue Electric E5 PLUS is gradually unveiling its mystery and demonstrating its powerful charm as a new choice for family travel. I believe that in the near future, this electric SUV that combines beauty and practicality will lead the new trend of family travel and bring consumers a better travel experience. Let’s look forward to the pre-sale of the Blue Electric E5 PLUS together!

　　On May 29, at the 349th press conference of the novel coronavirus pneumonia epidemic prevention and control work in Beijing, Xu Hejian, deputy minister of the Propaganda Department of the Municipal Party Committee, director of the Municipal Government Information Office, and spokesperson of the Municipal Government, introduced that in order to guide the takeaway platform and takeaway personnel to do a good job in epidemic prevention, ensure the safe and orderly conduct of takeaway distribution business, and serve the diverse and timely end delivery needs of citizens and friends in the "last 1 kilometer", the city has taken multiple measures to do a good job in epidemic prevention and supply for e-commerce platforms and takeaway personnel.

　　One is to require takeaway enterprises to strengthen the identification of start-up, takeaway personnel need to be in normal health treasure state, strictly implement a daily nucleic acid, and hold three negative nucleic acid test certificates in the past three days before receiving orders;

　　The second is that takeaway companies send orders "nearby". In practice, takeaway mainly meets the immediate consumption needs of citizens. The company will configure the supply capacity and distribution force according to the fixed area in the city. The delivery range is basically maintained at 3-5 kilometers around the store, warehouse, and catering merchants. The takeaway personnel carry out distribution business in relatively fixed areas. The takeaway company will further optimize the configuration to ensure that the fixed area realizes fixed rider delivery.

　　The third is to require riders to wear N95 masks and disposable gloves during the process, implement "point-to-point" and non-contact delivery, and fully disinfect their hands after each order delivery to reduce the risk of being infected and spreading the virus during the epidemic;

　　The fourth is to establish a "whitelist" mechanism to include takeaway riders delivered in the sealed control area into the "whitelist" management. On the basis of daily nucleic acid, strengthen epidemic prevention measures that only negative antigens can take orders, and put forward requirements for the handover of goods to ensure that riders in the sealed control area are willing to go, and it is safe to go.

　　"At present, the city’s epidemic prevention measures in the takeaway field are effective, the power of takeaway riders is sufficient, the delivery of takeaway orders is smooth and orderly, and citizens can place orders on various e-commerce platforms and catering companies normally. We will also urge all companies to continue to do a good job in ensuring supply and stable prices," Xu Hejian said.

From the quiescence of domestic soda since the 1990s to the current decades, the domestic soda industry has recovered under the trend of national tide and diversified consumption. As a rising star, the big kiln beverage has built a framework for the healthy development of enterprises with the underlying logic of products, policies and innovation after the explosion. If enterprises want to reach the hearts of consumers, they cannot do without the participation of distributors, and if they want to develop for a long time, they need more peers in order to create greater value.

Product attraction logic

Some people have done a survey of the attributes that young people pay most attention to when buying soda, and the top two are taste and cost performance, which is the direction of the big kiln beverage. The big kiln beverage production equipment adopts automatic control low temperature preservation process, uses secondary reverse osmosis equipment to sterilize and filter the production water, and adds real materials to lay a good foundation for the unique taste of the big kiln soda. At the same time, the big kiln soda takes the ultimate cost-effective route, and the price of 520ml soda is comparable to that of other brands 300ml. Choose a larger bottle at a similar price, and the sincerity of the big kiln hits the hearts of consumers.

Excellent products have captured the minds of consumers and attracted many dealers to join. Some industry insiders have calculated that the price of large kiln soda to dealers is very affordable, and it is more cost-effective to give it to the end point. The profit of a single box is very high. With the double blessing of products and prices, the enthusiasm of agents is self-evident.

Logic up the ante

In recent years, every time I walk into a roadside barbecue restaurant or hot pot restaurant, I believe I can always see the big kiln soda in the refrigerator of the store. According to previously announced data, nearly 80% of consumers buy big kiln soda from restaurants, which is evident in the proportion of channels. Of course, if the best product ignores the dealer, there is a greater risk that the dealer will still ignore it.

According to the official website of Big Kiln and the official account of "Big Kiln Beverage", Big Kiln has many favorable policies for dealers. On the one hand, Big Kiln evaluates partners through the "four-dimensional evaluation system". On the other hand, Big Kiln greatly reduces the risk of dealers through the trial agency period. In addition, Big Kiln also provides 1V1 assistance to dealers. In terms of policy formulation, it will customize sales policies according to different market layouts. It will not take the road of big pot rice and one-size-fits-all, and will not let dealers fall into a situation of going it alone.

sustainable development logic

For domestic soda companies, the most important thing at the moment may be how to capture the personalized needs of young consumers, innovate from products to marketing models, and quickly open up the market.

After the explosion of 520ml single products, Dayao did not become complacent, but continued to create trendy drinks, and innovated new products including "Dayao Lixiang", "Chayuanxiang Juice Gas Tea", "Fun Sparkling Soda Sparkling Water", "Saibei Spring", "Xiaoyao Fruit Steam", "Dayao Rice Companion", "Dayao Sour Plum Soup" and other flavors. Dayao also upgraded the product packaging, making the product name more prominent, the layout more concise, and more able to attract consumers’ attention. In fact, the innovative taste and the social attributes brought by the packaging design are conducive to generating topics and promoting a new round of brand development.

Big kiln in 2023 also contract renewal spokesperson Wu Jing, through the huge flow of Wu Jing, the two complementary tonality, can make big kiln cover more target groups, so as to get more recognition. Has established more than 1 million retail end points covering the country, more than 1600 dealers.

In the past two years, some disappearing soda brands have returned, and new brands are also growing rapidly. Most brands are exploring long-term development paths. Those who gain the way are more helpful, and those who lose the way are less helpful. The kiln has its own unique advantages and can create continuous increasing value for dealers. If it tells a "win-win" story, it will naturally be more recognized by the market.

Image source: Dayao official

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