Bmw i3 vs: my experience with these two electric cars.

Until recently, nameplates were usually associated with electrodynamics. Now, BMW has given the i3 a new meaning. The brand completed the production of hatchbacks in the summer of 2022, and re-launched the i3 as a full-range, exclusively for the China market, while the 3 Series has always been the leader in the high-end compact market segment in China.

Interestingly,Bmw i4It is also new. After personally experiencing these two cars, the following are the differences I found during the use of electric cars.

design

Although BMW i3 is currently sold only in China, i4 is sold worldwide and produced in Germany. BMW fans will not complain about the grille of the i3, because it imitates the front of the gasoline model.

There are two configurations: BMW i3 eDrive35L and BMW i3 eDrive40L. The last letter means that its length is 10 cm longer than that of ordinary 3 Series cars. The model discussed in this paper is BMW i3 eDrive35L.

BMW seems to have standardized the design of its electric car. andiX1andiX3Similarly, the BMW i3 sedan also uses a closed kidney grille with a shiny back. Its overall design is based on G20 3 series design. I4 is unique because of its huge grille, which extends to the lower air intake and has more than doubled in size.

Both electric cars are equipped with wheels. The BMW i3 sedan is equipped with 19-inch wheels, while the BMW i4 offers 18-inch and 19-inch wheel options on the American i4 eDrive40. More importantly, the size of i3 (191.8 inches) is longer than that of i4(188.5 inches). The wheelbase of i3 (116.7 inches) is also longer than that of i4(112.4 inches).

BMW has adopted a radical rear bumper design for these two electric car brothers and sisters. Interestingly, the wheelbase of i3 is longer than that of i4.

At the rear, the BMW i3 sedan is equipped with the same LED taillights as the 3 Series. In other words, both i3 and i4 are equipped with aggressive rear bumpers and optimized for air efficiency.

Interior decoration and characteristics

The interior of BMW i3 car is quite different from that of 3 Series. In fact, it is more in line with i4, despite its unique center console and door decoration design. The digital space of these two cars is the same. Both i3 and i4 use curved display panels, equipped with a 14.9-inch central touch screen infotainment system and a 12.3-inch digital cockpit.

The BMW i3 sedan is equipped with the M steering wheel on the sports i4 M50. Although the design is similar to the dashboard architecture, i4 is one of the first electric vehicles to turn to iDrive 8.5. Photo: BMW

However, the center console is unique. The gear selector of BMW i3 car is located behind the steering wheel, while i4 has a suitable gear lever. In other words, both cars have the same physical buttons for climate control and driving mode. Interestingly, the i3 is equipped with an M steering wheel (or a closely matched unit), which also appears on the i4 M50.

Both cars are equipped with BMW iDrive 8 software, and i4 recently switched to 8.5, which is simpler and more intuitive to operate compared with the older generation operating system. I3′ s system is compatible with WeChat, Small Scene 2.0, and other popular domestic platforms. It also supports.

specifications

Powered by a single motor mounted on the car, the BMW i3 eDrive35L can produce 282 horsepower and 295 lb-ft. It is equipped with a 66.1 kWh battery and can travel 327 miles with CLTC certification. On the other hand, the BMW i4 eDrive40 has a power of 335 HP and a torque of 317 lb-ft. It is equipped with a larger 81.5 kWh battery, which can provide a cruising range of 301 miles under the EPA cycle.

With the addition of i3 eDrive40L, the obvious performance advantages enjoyed by i4 single motor are short-lived. However, in the comparison between the two cars, the dual-motor eDrive40 variant is still the king of performance.

China specifications of BMW i4 and BMW i3 cars. Source:

The first equipped 3 series

A novelty of BMW i3 car is the adaptive air suspension on the rear axle. This marks a watershed in the 47-year history of the 3 Series, because this is the first time that a customer has equipped an air suspension on a 3 Series model, which is also a standard configuration. However, this model is of China specifications, and the international version is unlikely to inherit this function in the current or next generation.

Both front and rear suspensions adopt hydraulic rebound damping technology, and with adaptive rear suspension, the riding quality on bumpy roads is said to be more stable. The height of the BMW i3 sedan is also 1.73 inches (44 mm) lower than that of the gasoline-powered 3 Series. The company said that the R&D department has reformed the parts and fine-tuned the suspension to adapt to the local market. BMW i4 has adopted a similar configuration in the global market, equipped with adaptive rear axle air suspension.

BMW fans in China have two matching electric cars to choose from.

Price and manufacturing

The price of BMW i3 eDrive35L is 359 RMB (US$ 49,811) in 900 yuan, and it was launched in China in May 2022. The price of i4 is higher in the local market, starting at 429 yuan (US$ 59,499) in 900 yuan. On board2026 BMW 3 Series of BMW Neue Klasse PlatformBefore the arrival, BMW is unlikely to offer i3 cars on the international market.

The i3 sedan is produced in the BMW Group’s most productive manufacturing plant in China. The electric 3 series is produced in Lydia factory of BMW Brilliance Automobile Co., Ltd. Lydia is a district of Shenyang City. On the other hand, BMW i4 has been produced in the German factory with a history of 100 years since October 2021.

The last thought

After spending quite a long time on these two German electric cars, I found that I chose i4 because of its rear style and more aggressive styling. Indeed, the i3 is more practical in terms of interior space, larger windows and more comfortable rear seats. However, since my main purpose is autonomous driving, I would choose the M50 variant with dual motors if I had a choice, so I would choose i4 between the two.

Nowadays, consumers pay more and more attention to space when buying a car, and it is worth talking about in terms of space performance. Without further ado, let’s take a look.

Take a look at the appearance of the Envision first. The Envision front looks very dynamic and lively as a whole. The middle net adopts a straight waterfall shape, which is unforgettable. The headlights are simple and the visual effect is very eye-catching. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing, etc. To the side of the body, the body size of the car is 4822MM*1883MM*1705MM, the car adopts fashionable and simple lines, and the side circumference presents a round and lovely design style. With large-sized thick-walled tires, the overall visual effect is very simple. In terms of the rear of the car, the rear of the car and the front face echo each other, the style of the taillights is more fashionable and atmospheric, and the exhaust pipe adopts a bilateral double-out design. The sense of neatness is in front of you.

Sitting in the car, the interior of the Envision looks very cool, reflecting the sense of design. The steering wheel of the car looks very good on the outside, and it is made of genuine leather material, which feels good. Let’s take a look at the central control, which is equipped with a 30-inch touch LCD central control screen, which makes the interior design quite layered. The overall design of the central control is very good. The dashboard and seats are also eye-catching, and the dashboard of the car uses a dual-barrel dashboard, which looks very technological. The car uses leather seats, and the seats are wrapped in place, which further enhances the comfort of the driver and occupant.

Equipped with vehicle to everything, driving mode selection, remote control key, Bluetooth key, rear wipers, interior ambient lights and other configurations, the configuration has reached the mainstream level of the same level.

I have already introduced this car. I believe that many users who buy a car have taken a fancy to its comfort and practicality. If you really want to buy this car, you still need to go offline to experience it.

Huawei P7 adopts a non-removable battery design. Therefore, when disassembling, you need to use a hair dryer to heat the glue of the back case, and then slowly unplug it with a suction cup.

The back case of Huawei P7 is packaged with foam glue, which is very firm. It took a lot of effort to open the back case!

In addition to the graphite with auxiliary heat dissipation, the position of the rear case camera can also be seen to have a protective ring, which can prevent ash from entering on the one hand, and also has a certain waterproof effect. Huawei is quite meticulous.

There are many shielding covers on the main board of Huawei P7, and there are many screws, which are divided into two specifications, black and white.

This is a silver-white screw. When screwing the screw, you can actually feel the feelings of the craftsman.

This is the cable of Huawei P7. When disassembling the main board, you need to open all these cables.

After all the screws are screwed out, the cable is opened, the main board gently pry open can be removed, the main board design and glory 6 similar, but in the details are different, can be seen later.

This is the earphone jack and vibration unit, and the radio frequency antenna can also be seen, so there is no need to disassemble this part.

This part is the speaker of Huawei P7, and it can be seen that the workmanship of this sound cavity is quite good.

The lithium polymer battery behind the Huawei P7 has a capacity of 2530 mAh. It is glued and needs to be blown with a hot hair dryer. There is nothing to see inside, so it is not opened again.

　　The launch of new products for health decoration materials was held in Shanghai a few days ago. As a stage to show the latest achievements in the haute couture market, "All Things 24" spring and summer new products and "EB Art Cabinet Door" were launched, integrating and expanding wood with current fashion and natural ecology. Zhao Jianfeng, deputy general manager of Dehua Rabbit Decoration New Materials joint stock company and general manager of Dehua Rabbit Decoration Materials Sales Co., Ltd., was interviewed to introduce the development status and future business plans of listed companies.

　　Founded in 1992, Rabbit Baby started with sheet metal and gradually expanded its business to wood flooring, wooden doors, whole house customization, and home furnishing, soft furnishings, accessories, and other fields, forming a complete set of home building materials product line. After its listing in 2005, it has accelerated its development and has now become a leading green and healthy home building materials provider in the industry.

　　In Zhao Jianfeng’s opinion, the key to the Rabbit brand’s ability to stand out in the market lies in its adherence to the concept of green and healthy materials, as well as consumer recognition and word-of-mouth communication. Through years of hard work, Rabbit has established a complete sales network and after-sales services system, providing consumers with a convenient and efficient shopping experience.

　　Rabbit baby performance has continued to grow in the past year. In 2023, the company achieved total operating income of 9.063 billion yuan, an increase of 1.63% year-on-year; net profit attributable to the mother 689 million yuan, an increase of 54.66% year-on-year. In the first quarter of 2024, the company achieved operating income of 1.483 billion yuan, an increase of 33.37% over the same period of the previous year; net profit attributable to the mother 88.5479 million yuan, an increase of 18.81% over the same period of the previous year.

　　Zhao Jianfeng believes that the main reason for the company’s recent growth in revenue and profit is that, on the one hand, the products developed by the company meet the needs of human settlements and grasp the trend of cutting-edge design. On the other hand, the company focuses on product quality and the maintenance of product health attributes.

　　In terms of innovation and upgrading of basic materials, Rabbit has continuously increased its investment in research and development. Through continuous technological breakthroughs and process innovation, it has launched a series of high-quality plates with multiple functions such as flame retardancy and environmental protection.

　　Regarding the current fluctuations in the real estate market, Zhao Jianfeng said that changes in the real estate market will not have a great impact on the company’s performance. In the future, the decoration and renovation of residential stock houses will bring new business to the company and will bring new trends. In addition, Rabbit’sThe product will also expand into new application scenarios in the future, including transportation such as ships and automobiles. "On water transportation, the new product has more moisture-proof and mildew-proof technical characteristics."

　　Regarding the company’s future business plan, Zhao Jianfeng introduced that Rabbit will adhere to the innovation-driven development strategy, increase investment in research and development, and continuously launch more innovative and competitive products. At the same time, the company will also actively expand domestic and foreign markets, seek more cooperation opportunities, and contribute to the sustainable development of the domestic home building materials industry.

　　Zhongxin Jingwei Client July 30th (Chang Tao) "Little Red Book ‘ Water inverse ’ Haven’t left yet. " On the morning of 30th, after seeing the news that "Little Red Book was suspected to have been removed from the shelves by major Android app stores" posted on Weibo Hot Search, senior user Xiaoyu (pseudonym) quipped in the comment area.

　　The Sino-Singapore Jingwei client search found that as of press time, the Little Red Book App could not be downloaded and installed in the Android mobile app mall including Huawei, vivo, OPPO, Yijia and Xiaomi, and the Android mobile phone management software pea pods, Kuan and AppBao. However, the Apple App Store can still search for Little Red Books and download them normally.

　　Little Red Book has been controversial in the past five months since it was exposed that "planting grass" notes were written and data was falsified on the eve of 315 this year. According to the ranking of complaints in the first half of 2019 published by Shanghai Consumer Protection Committee on the 29th, the number of complaints from Xiaohongshu exceeded 1,000, ranking in the top ten.

　　Being removed from the platform by multiple platforms, the official response is "communicating"

　　Zhongxin Jingwei noticed that when searching for "Little Red Book" in the app stores of vivo, OPPO and Xiaomi, the page showed "internal optimization, download is not available for the time being", while in Huawei’s app store, it showed "service adjustment".

　　On the morning of the 30 th, the relevant person in charge of Xiaohongshu responded to the media that the product was suspected to be removed from the shelf. The company has learned about the situation and is actively communicating with relevant departments to solve it. Users who have installed Xiaohongshu App will not be affected in normal use.

　　In fact, the sudden removal of products from the shelves is not "exclusive" to Xiaohongshu, which has happened to apps such as bilibili and Netease Cloud Music before.

　　In July, 2018, bilibili was suspected of being taken off the shelves by some application stores, and it was later confirmed that eight video applications, including bilibili and Second Shot, were required to be taken off the shelves for one month in the centralized rectification action of the short video industry on the Internet. Since then, bilibili officials have issued a "comprehensive content rectification" announcement, saying that the content of the whole station will be rectified in strict accordance with the requirements, and the construction of the website audit team will be strengthened, and users will be mobilized to conduct self-examination and self-cleaning on the content and community.

　　On June 29th, Netease Cloud Music, Himalayan and other online audio applications were removed from major app stores. On July 28th, Netease Cloud Music resumed its shelves in the Apple App Store.

　　Some analysts believe that the reason why Xiaohongshu was removed from the shelves this time may be similar to that of bilibili and Netease Cloud Music: the content was suspected of violating the rules and should be removed for rectification at the request of the regulatory authorities.

　　Controversial 5 months: note fraud, tobacco advertising, selling illegal drugs.

　　According to the data, Xiaohongshu was established in 2013. It is the mainstream "content+e-commerce" platform at present, and it is also a "planting artifact" for many young consumers. Xiaohongshu officially disclosed that it has 250 million users and 85 million monthly activities. According to TheInformation, Xiaohongshu is currently negotiating financing of up to 500 million US dollars, and its valuation may reach 6 billion US dollars.

　　Xiaohongshu has attracted much attention due to its rapid growth in the past two years, but at the same time, various chaos has quietly bred in the platform. Especially since March this year, Xiaohongshu has been in dispute.

　　On the eve of 315 this year, the Sino-Singapore Jingwei client reported the "Little Red Book Planting Grass Notes Industry Chain". The survey found that the notes that made consumers crazy about "planting grass" on the Little Red Book platform may not come from the personal experience of real users, but were "fabricated" by professional writers according to the needs of businesses.

　　In April, according to media reports, more than 90,000 tobacco soft articles appeared on the platform of Little Red Book. Later, Xiaohongshu announced that all the notes referring to tobacco were offline.

　　In May, Xiaohongshu pointed the gun at the platform KOL (Key Opinion Leader): bloggers with less than 5,000 fans and less than 10,000 average notes in the past month will be disqualified as brand partners, and they will not be able to receive advertisements on the platform. According to media reports, under the new regulations, about one-third of the little red books KOL are affected.

　　However, the survey of Sino-Singapore Jingwei client found that in less than a week after Xiaohongshu released this new regulation, a third-party brushing agency said that they could help KOL who failed to meet the standard to increase the exposure of notes and increase the number of fans. At the same time, some advertising public relations and brushing agency personnel also revealed that after the platform raised the entry threshold for brand partners, some Kols that met the standards started to sit on the ground and raised their own cooperation prices.

　　Subsequently, Xiaohongshu began to strengthen the user evaluation system. On May 27th, Xiaohongshu announced the launch of the "Little Red Heart" scoring system, introducing the "one person, one vote" scoring mechanism, and all the scores were anonymous.

　　Some insiders analyzed that Xiaohongshu’s adjustment is to save the trust crisis of the platform on the one hand, and pave the way for further commercialization on the other hand.

　　In fact, in addition to e-commerce, on the road of commercialization, Xiaohongshu continues to explore. In June this year, Xiaohongshu requested to sign the Detailed Rules for the Management of Xiaohongshu Cooperative Organizations with MCN (a business model that produces professional content through online celebrity’s economic operation), one of which required the resident organizations to pay a deposit of 200,000 yuan. Subsequently, this clause raised questions.

　　On July 27th, according to the Southern Metropolis Daily, there were still some illegal phenomena in Xiaohongshu App, such as Wechat business openly posting and displaying the sale of prohibited drugs in the country, recommending drainage to offline unqualified medical institutions and visiting doctors in the name of "planting grass", and even taking a lot of notes on the training course of "Amway" learning micro-plastic surgery on the 5th.

　　In addition, the Zhongxin Jingwei client combed and found that in July, Xiaohongshu was successively named by the regulatory authorities.

　　On July 2nd, WeChat official account, the official WeChat of the Ministry of Industry and Information Technology, reported the telecom service quality in the first quarter of this year. According to the report, the operating entity of Xiaohongshu, Hangyin Information Technology (Shanghai) Co., Ltd. (hereinafter referred to as "Hangyin Information Technology") has two problems involving users’ personal information, namely, collecting personal information without users’ consent and misleading users to agree to collect and use personal information. The Ministry of Industry and Information Technology said that it had ordered relevant enterprises, including Hangyin Information Technology, to rectify. (Zhongxin Jingwei APP)

Special feature of 1905 film network "What is the biggest secret of China’s atomic bomb? It can be made. " "I believe that the plane is the same, whether it is an engine or a stealth fighter, it can be made."

In the movie, these words played by Zhang Ting and Lei Yu explain the firm and victorious belief that generations of China aviation people have made great powers.

The film portrays the heroic image of a new generation of China Air Force test pilots through starring YiBo, Hu Jun, etc. At the same time, it reveals the history behind the difficult birth of new fighters in China.

After the release of "King of the Sky", a bright report card was handed over: after four days of release, the cumulative box office broke 300 million, ranking as the May 1st box office champion so far. Taobao Film 9.7, Cat’s Eye 9.6, Douban 7.0, ranked first in May 1st, with popcorn index of 97% and IMDb8 score of 8, which was well received by the whole network at home and abroad.

Then, as a film, How was King of the Sky made? In 1905, the film network interviewed the director of "King of the Sky" and listened to him decrypt the behind-the-scenes story of the film from many angles.

It is both a film project and a scientific research project.

Director Liu Xiaoshi is an aviation fan. When he was studying in the director department of Beijing Film Academy, he made a documentary for the aviation industry group. After graduation, he also worked in the aviation industry for 15 years.

Liu Xiaoshi knows the story of the test pilot group and the flight test process very well. He participated in the riveting ceremony of the first screw produced by the J -20 and contacted the J -20 fighter many times. Li Gang, the chief test pilot of the J -20, is also his good friend.

"I am very touched by what happened to the test pilot. It is necessary to make a film about the test pilot to let more people know about such a group and how difficult it is to know the progress of aviation equipment in our country."

The first script of "The King of the Sky" was released in 2019. He and the screenwriter Guiguan spent more than three years repeatedly revising and polishing. "There are about forty scripts with numbers, and there are about one or two hundred scripts without numbers."

Liu Xiaoshi said that this script has a lot of rigorous aviation science logic, which needs to be repeatedly demonstrated with relevant engineers and scientists, and it is a very big challenge and topic to write the story satisfactorily and write the characters with flesh and blood.

Because of his work, he has photographed many planes and accumulated some failed experiences and lessons. Liu Xiaoshi didn’t want to make mistakes again in this film, so he spent nearly a year exploring the previous technology. "I very much hope that there will be a leap and improvement in shooting technology. For example, we used virtual shooting to control the linkage between the background image and the mechanical device by programming. "

The crew also prepared for the production one and a half years in advance. Every aerial scene will not only prepare one shooting plan. "It’s really like scientific research, there are several ABC plans. We did tests in Beijing, Fuzhou, Xiangshan and other places, and the plan was very rich and sufficient. "

In the view of director Liu Xiaoshi, the production of "The King of the Sky" is "both a film project and a scientific research project."

Aviation equipment is growing, and so are people.

"The King of the Sky" is not only a passionate Chinese air force blockbuster, but also a film about growth. "The film is about the growth of a generation of young test pilots and the progress of a generation of equipment. Equipment is growing and people are growing. "

Liu Xiaoshi said that Zhang Ting, the captain played by Hu Jun, was an example for the test flight team. "Zhang Ting voluntarily gave the chief to others, which was very touching to both Lei Yu and Deng Fang. What everyone thinks is very important, Zhang Ting doesn’t care at all, because he wants to inspire everyone to compete and improve their ability. Only through these experiences can Lei Yu and others really grow up.

Including the sacrifice of Zhang Dadui. He told Lei Yu who would jump first, but Zhang lied to him. Because someone must fly the plane out of the city and land in no man’s land, in order to skydive completely. This is all an inner influence on a person, which enables Lei Yu to grow up. "

In the film, Lei Yu and Deng Fang changed from competitors who looked down on each other to working together to accomplish difficult tasks, and became real comrades-in-arms. The formation of this friendship is also very moving in Liu Xiaoshi’s view.

Repeated trials and transformations have given Lei Yu a complete growth line. Among them, when he made a mistake, he was sent to pack an umbrella, which is rare in similar air force movies, which stems from the advice provided by the air force leaders. Before shooting, Liu Xiaoshi led the creative team to visit the umbrella bag room, and saw that the umbrella bag man, like a skilled craftsman, carefully filled a messy rope into the umbrella tube, which inspired him.

"Once there is a small negligence in the process of umbrella packing, it may have a particularly great impact on the landing and safety of the aircraft. At that time, we felt that this was very important for the growth of the characters, so we wrote it in the story. " The process of learning to wrap an umbrella made Lei Yu understand his mission better, and inspired him to design ideas to alleviate the problem of airplane spin.

As a new actor, Lei Yu played by YiBo brought many surprises to Director Liu Xiaoshi. "Now Lei Yu, YiBo is very suitable, he should play such a person. Yibo is a very polite and thoughtful person, and so is Lei Yu. "

"He is a very sensitive actor and enters the situation quickly. When he played many plays for the first time, I was quite surprised. Many details were entirely his own play. " For example, in the first scene of filming, Lei Yu fell into the sheepfold. "After he pulled out from under the umbrella, he looked at the sky. At this look, I think he can do it, completely putting himself into the situation after a pilot fell into the sheepfold. "

"In the more than 100 days we filmed, he was never late once, and he was very dedicated every day. No matter whether it was dangerous or suffering, he did not give a discount to carry out it." Liu Xiaoshi recalled.

Write stories about China people and don’t blindly imitate western movies.

The test pilot is a dancer on the tip of a knife and a warrior in the blue sky. Only when they break through the limits again and again can they try out the limits of new planes and explore new fighters that roar in the sky.

"The biggest difference between a test pilot and a front-line combatant is that one has to beat himself and the other has to beat his opponent. The target of frontline combatants is the enemy. The test pilots should improve their flying ability and aviation theory knowledge, and overcome their fears. " There is a line in the movie that says, "The new generation of test pilots are designers and engineers who can fly." They should know not only actual combat and theory, but also design technology.

Liu Xiaoshi believes that only by approaching the current test pilot group, feeling, seeing and observing can we write their stories well. "We must write China people’s own stories, and we can’t blindly imitate western movies. They ride motorcycles, and we also ride motorcycles in movies, but China soldiers don’t; They go to the bar, so do we. Our troops are not like this. "

The film has a hopeful ending. Instead of captain Zhang Ting, Lei Yu flew by on the football field, realizing Zhang Ting’s son’s wish. The growth story of Lei Yu and the younger generation and their dream of flying are still going on. Liu Xiaoshi revealed that "The King of the Sky" does not rule out the plan of making a sequel.

He hopes that the audience can understand the spiritual outlook of contemporary young test pilots and soldiers through King of the Sky, so that more and more people can understand the difficulties behind the development of China’s aviation industry and inspire the next generation to embrace the beautiful ideal of loving flying.

From 2012 to 2021, the share of local skin care increased first and then decreased, and the share of local makeup increased by nearly 14pcts； in ten years; At present, the channel and media dividends have faded, local high-quality leading brands have increased investment in research and development, product strength has increased, and high-end has quietly advanced; At the same time, local brands have a deeper understanding of domestic channels and marketing, and local brands have diverted to international high-end brands, and their overall share has entered the bottom area, and their future promotion is expected.

▍ China skin care market: the share of local brands rises first and then falls; At present, the local leading brands are diverging from international high-end brands, and their share is at the bottom.

2012-2021: The share of local skin care increased from 24.8% in 2012 to 34.3% in 2018, and then fell back to 27.7% in 2021; The share of French brands has increased from stable (14% ~ 15% in 2012-2018) to 22.1% in 2021, which is closely related to the strong product strength of French brands and their advantages in sensitive repair and anti-aging. Korean brand share rose first and then stabilized, from 1.2% to 4.5% in 2012-2016, then the mass line weakened but the high-end line increased, and the overall share was stable. Since 2022, many factors such as marketing, channels and local epidemic have caused many changes in the trend. Among them, the local leading companies are becoming increasingly high-end, and the diversion of overseas high-end brands is expected to drive the local share to the bottom.

▍ China makeup market: the share of local brands has been promoted to the leading position, and the high-end has been quietly promoted.

2012-2021: The share of local cosmetics increased from 15.0% to 28.8%, and increased by nearly 14pcts； in 10 years; The share of American makeup decreased from 33.8% to 16.2%, a decrease of 17.6pcts；; After 2016, the share of French make-up increased to 30%+,which is closely related to its advantages in brand heritage, fashion leading and product strength. The share of Korean makeup increased from 7.0% in 2012 to 11.7% in 2016, and then decreased to 8.3% in 2021. Local make-up brands have changed significantly since 2021H2: 1) From fashionable color products (lipstick, eye shadow, etc.) to technical foundation (liquid foundation, etc.), from flow play to brand building; 2) Increase R&D investment, rely on cultural confidence, and strive to catch up with international brands in some sub-categories and product series.

▍ The channel and media dividends faded, and local brands increased investment in R&D, returned to product strength and accumulated brand strength.

Channel change: from 2001 to 2010, CS stores, supermarkets and other brands gave birth to beauty channels; In 2011-2015, the offline was good, the online rose, and the brand enjoyed a double-line bonus; In 2016-2021H, international brands increased rapidly, and new brands emerged; Since 2021H, channel and media dividends have subsided.

Marketing change: from celebrity endorsement to multidimensional grass planting, from big-screen advertising to content marketing and value recognition.

Advanced R&D: In recent years, the brand of skin care of pharmaceutical origin has performed outstandingly, from "medicine" to "makeup", with better quality control and efficacy; Local brands such as Polaiya/Betani/Huaxi /PMPM gather head R&D talents at home and abroad; Synthetic biotechnology promotes the innovation iteration of beauty raw materials, local raw material enterprises flourish, and the curtain of domestic substitution of raw materials opens.

▍ Risk factors:

Discount promotion of international brands suppresses local brands; The relationship between beauty brands and e-commerce platforms is unbalanced; It takes time to accumulate significant results in R&D investment; Scattered epidemic situation repeatedly affects the demand and sales of beauty; Policy supervision strictly affects the growth rate of the industry; The speed and range of domestic substitution of raw materials may not meet expectations.

▍ Investment suggestion:

As a typical optional consumer product, beauty cosmetics have both efficacy and spiritual attributes, with efficacy depending on technology and spirit relying on culture. Local brands increase investment in R&D, and product strength is quietly improved; At the same time, we have a deeper understanding of local channels and marketing. It is expected that the share of high-end and ultra-high-end will increase in the future, which will drive the overall share to rebound. At the present stage of fading dividends and full competition, strong marketing, channels, operational capabilities and sustained high R&D investment are indispensable.

This article comes from financial circles.

The eighth round of the Chinese Super League has started, but the news that Sun Zhuohao was detained by the police is still hotly debated. After all, he is also the first foreign player suspected of illegal activities in China football. Midfielder of Shandong Taishan Team, an active super league giant. First of all, it is certain that Sun Zhuohao’s career as a football player in China is completely over. Even if his last problem was minor and he was sentenced to several months’ detention, he would be rejected by domestic clubs and let a person play for at least five years.

Before Sun Zhuohao’s lawsuit is finally pronounced, Taishan Club will cancel the contract with him in advance and stand on the player’s side. Sun Junhao has just celebrated his 31st birthday. Although his career is usually short, it may be difficult for him to hold a steady position in Korean football, so he is basically the midfielder of Taishan team, and the outfielder might as well declare the end. My career.

You can also see Sun Junhao’s social media trends before his arrest. His social media is still public, because he has to make it public or private. Not only can many people view it, but you can also send him a message on holiday dynamics. After Sun Junhao’s accident, the latest news about his son and daughter was filled with angry messages from Korean fans. They expressed their disappointment with Sun Junhao, and angered that anyone who went to China to play football in the future would not be selected for the national team. While being bullied on the Internet, some fans are worried about his current situation and wish him an early and safe return.

Cyberbullying by Korean fans, such as "If you go to China to play football, don’t be selected for the national team", is obviously discriminatory, attacking not only Sun Junhao but also China football. It can be seen that Korean fans think that playing football in China is not only a career decline, but also influenced by the match-fixing environment in China League, but this view is obviously wrong. "Come to the domestic league, it doesn’t matter. There are still many China players who focus on football itself. Don’t blame your problems on the league."

It is worth mentioning that K-League match-fixing is rampant, more than Super League. "Korean fans can defend Sun Junhao, but they can’t blame others for their problems. Many Korean foreign AIDS have come to play in the Super League, and now Kim Min-jae, the first central defender in Asia, is also playing. " Super League, why can’t you check if there is no problem? Moreover, according to Korean fans, does this mean that Min-jae Kim will no longer need to join the national team? The essence of players is the same. No matter which country the players are in, there will always be players who seek profit first.

On November 3, 2022, Beijing-Moore Thread 2022 Autumn Conference was successfully held today in Zhongguancun National Independent Innovation Demonstration Zone, Beijing. At the press conference, Moore Thread launched the new multifunctional GPU chip "Chunxiao", the industry’s first national tide graphics card MTT S80 based on MUSA architecture, MTT S3000 for server applications, and the meta-computing integrated machine MCCX. This is another leap in the iterative innovation of Moore Thread’s multifunctional GPU products after a lapse of 7 months.

Not only hardware, Moore Thread also released a series of GPU software stacks and application tools around MUSA, including MUSA Developer Suite, cloud native sGPU technology and Metauniverse platform MTVERSE, etc., aiming at building an overall solution from the bottom chip to the upper development and application, and realizing the comprehensive upgrade of Moore Thread’s innovative mode of multi-functional GPU software and hardware integration.

At the conference site, Moore Thread also demonstrated more than 40 rich applications based on its multi-functional GPU, covering PC games, AI, digital people, digital twins, physical simulation, 8K multimedia display, cloud games, cloud desktop, digital office and other scenes. Partners such as AOC, Dell, Philips, Gujia, Tsinghua Tongfang, Inspur, Great Wall and Haier provided equipment support for application display, fully demonstrating Moore Thread’s powerful product applications.

GPU is a systematic project, involving hardware architecture, driver development, software ecology, sales and application, etc., with high R&D barriers and long industrial chain. The current GPU ecosystem, after decades of changes, has become huge and complex. If a GPU is to complete the commercial application from R&D to market, it can’t do without the continuous investment in hardware and software, and it can’t do without the strong support of ecology.

In March this year, Moore Thread officially released the first multifunctional GPU chip "Su Causeway", which has been recognized by many markets and ecology. The number of partners of Thread PES Perfect Experience System Alliance is increasing, covering CPU, operating system, OEM, software service provider, cloud service provider and system software developer. Based on the "Su Causeway" chip, Moore Thread and OEM partners have successfully launched a number of personal computers, workstations and data center server products, which are applied in business scenarios such as daily office, digital twinning, artificial intelligence training and reasoning; At the same time, we have joined hands with cloud service vendors to provide GPU cloud computing capabilities for users in different industries, paving the way for the application of Moore Thread GPU in many industries. China Mobile Cloud Capability Center has signed a strategic cooperation memorandum with Moore Thread to carry out extensive cooperation in the fields of cloud computing, cloud applications and accelerated computing; China Telecom Research Institute and Moore Thread will jointly explore the new infrastructure and local ecology of Metauniverse around intelligent computing, scientific research and development, application scenarios, etc., and promote the application of Metauniverse technology in key business scenarios.

Zhang Jianzhong, founder and CEO of Moore, expressed his gratitude to all partners and users on the spot, and further said: "GPU entrepreneurship is a long-term undertaking, full of challenges, and we know the importance of ecology. Based on the advanced MUSA architecture, Moore Multi-functional GPU continuously builds a complete software stack and application ecosystem, aiming at creating friendly support and experience for the open ecosystem. Only when we get together with eco-partners and industry users can we really exert the computing power of Moore Thread and provide the core power for the meta-universe and digital economy. "

Keeping the pace of the speed of light, Moore Thread officially released the second multifunctional GPU chip "Chunxiao", which integrates 22 billion transistors, has built-in MUSA architecture general-purpose computing core and tensor computing core, and can support FP32, FP16 and INT8 computing precision. Compared with the previously released "Su Causeway" chip, the four built-in computing engines of "Chunxiao" have been fully upgraded, which has brought about significant performance improvement: the graphics rendering capability has increased by 3 times on average; The coding ability is increased by 4 times, and the decoding ability is increased by 2 times; ; On average, the acceleration of AI is increased by 4 times, and the performance of physical simulation is increased by 2.5 times. At the same time, new technology is introduced to support narrow-band HD, saving bandwidth by more than 30%.

The newly released Moore thread MTT S80 is based on "Chunxiao" GPU chip, and it is also the first national tide graphics card for gamers. With 4096 programmable MUSA cores, it can provide 14.4TFLOPS single-precision floating-point computing power at 1.8GHz. At the same time, MTT S80 is also the first graphics card product equipped with PCIe Gen5 interface in the industry. With 16GB GDDR6 large-capacity high-speed video memory, supplemented by 8K ultra-high definition and 1080P 360Hz high refresh rate display output capability, it can bring the ultimate game vision and operation experience to gamers.

The successful launch of MTT S80 makes Moore Thread the first GPU company in China to support Windows environment and DirectX graphic interface. Its powerful 3D graphics rendering capability will be able to bring users a smooth operation experience in 4K resolution in Windows DirectX games. At present, the Windows driver of MTT S80 has built-in MUSA DirectX Driver module, and has been adapted to dozens of mainstream games such as diablo 3, League of Legends and Crossing the Firewire.

At the press conference, Moore Thread demonstrated the smooth game running effect brought by MTT S80. At present, Moore Thread is cooperating with game engine developers such as Unreal and Unity, as well as top domestic game developers such as tencent games, Netease Games, Xishanju, Perfect World, and 360 Games (in no particular order), so as to provide better and faster support for game engines and game products, and enable players to get a continuously updated 3A-level game experience. In the future, Moore Thread will continue to update Windows drivers and MUSA DirectX versions to achieve more game compatibility and performance optimization.

Moore Thread announced on the spot that MTT S80 graphics card has completed the first batch of production and stocking, and will start limited sales in JD.COM e-commerce platform on November 11th, 2022.

The newly released MTT S3000 is based on Moore Thread MUSA architecture, and it is also the first multifunctional server GPU product based on Chunxiao. The diverse computing power of Moore MTT S3000 can provide universal intelligent computing power support for AI reasoning and training, cloud games, cloud rendering, video cloud, digital twinning, digital content creation and other scenes with the help of the complete MUSA software stack covering graphics rendering, video processing and deep learning. It aims to build a solid computing power foundation for the construction of data centers, intelligent computing centers and meta-computing centers, and help the innovation and landing of diverse applications in the meta-universe.

Mts3000 contains 4096 MUSA stream processing cores and 128 dedicated tensor computing cores, with a transistor scale of 22 billion, an operating frequency of 1.9GHz and a memory bit width of 256bit；. With 32GB GDDR6 video memory, the bandwidth is 448gb/s; It supports FP32, FP16, INT8 and other kinds of calculation accuracy, among which the calculation power of FP32 can reach 15.2TFLOPS

Thread MTT S3000 and its supporting software and hardware products can cover the whole process from algorithm model to application deployment, and can provide friendly and rich package solutions for AI users. With the blessing of MUSA computing platform, MTT S3000 has multi-dimensional advantages such as ease of use, scalability and compatibility in deep learning training. In the aspect of deep learning reasoning, MTT S3000 supports mainstream AI models in many fields, such as vision, speech, natural speech comprehension and multimodal. At the same time, with the help of CUDA ON MUSA compatibility scheme developed by Moore Thread, users can seamlessly migrate the code developed on CUDA to MTT S3000. Moore also deeply optimized the performance of MUSA software stack and launched TensorX, a self-developed AI reasoning engine.

Ecology is crucial to the promotion of AI applications. At present, MTT S3000 is compatible with many mainstream deep learning frameworks such as PyTorch, TensorFlow, PaddlePaddle, Jittor, etc., and has accelerated dozens of AI models such as Transformer, CNN and RNN. Moore Thread also announced strategic cooperation with Baidu PaddlePaddle, Luchen Technology, Jittor, OpenMMLab and Zhiyuan Research Institute (in no particular order) to jointly prosper the AI ecosystem.

Software ecology is the key to promote the popularization of GPU computing. With MUSA architecture as the core, Moore Thread released a complete MUSA software stack to serve the vast number of developers and end users. MUSA software stack includes functional modules such as graphics rendering, multimedia, artificial intelligence, physical simulation, general computing, etc. It will cover from the bottom driver to GPU acceleration library, and then to application development kits customized for different industries. It is dedicated to meeting the application development needs in various industry scenarios.

MUSA development kit:Including MUSA general computing driver, MUSA compiler, AI operator library, general computing library, performance analysis tools, etc. Through the MUSA development kit, the majority of MUSA developers can develop, optimize and deploy various applications on desktop PCs, workstations, enterprise data centers, cloud platforms and distributed computer clusters based on Moore Thread multifunctional GPU.

CUDA ON MUSA：Moore Thread has developed a set of CUDA ON MUSA compatibility scheme for users who use CUDA language. Through two steps of compilation and running, CUDA source code can be run on Moore Thread MUSA architecture GPU.

MUSA user software:For the vast number of users, it provides multi-level series of software, including: drivers of different system platforms, PES and other platform software series; MUSA-based adaptive and deeply optimized AI framework, AI operator library, general computing library, optimization tools, containerized deployment runtime library, flexible split scheduling, etc. And cloud computing and application software series such as Digital Man, MT OCR and MT Smart Stream.

In order to make it easier for developers to obtain Moore Thread series software stacks, application solutions and technical support, Moore Thread Developer Website (https://developer.mthreads.com/) is officially launched. This website will be the MUSA software product release and download site, and also the MUSA technology exchange community. Moore Thread will build an open application and developer ecosystem around MUSA platform, and promote the prosperity and development of GPU ecology.

GPU is the key computing power needed by the current data center, and the application of cloud native technology in cloud computing, cloud desktop, cloud games and other fields is becoming more and more common. Therefore, Moore Thread released a series of GPU cloud native solutions based on Moore Thread’s innovative MT Mesh 2.0.

MT Mesh 2.0 can automatically allocate GPU computing and memory resources according to the cloud center application load, and realize the flexible expansion of GPU computing power. It can not only divide a GPU into multiple containers or virtual machines at will, but also support one container or virtual machine to schedule multiple GPUs.

Flexible containerized GPU (sGPU): Based on Kubernetes ecology, MT Mesh 2.0 is used to flexibly and effectively allocate containerized GPU resources.

Virtual GPU(vGPU): Using MT Mesh 2.0, it pioneered the resource elastic segmentation technology in the industry, which can dynamically allocate and modify GPU virtualization resources without restarting, and realize the on-demand call, dynamic expansion and release of computing power. The new "time-space split" feature is introduced, which supports hardware virtualization (SR-IOV), secure physical partitioning, up to 32-way virtualization, Windows cloud desktop GPU virtualization, and GPU pass-through of Unified Communications and Kirin operating systems.

Android container cloud acceleration technology ACX: Using GPU Android container transparent transmission technology and rendering coding integration technology can accelerate Android cloud mobile phone solution, reduce application delay and increase the number of concurrent channels. By natively supporting OpenGL ES, OpenGL rendering framework, and hardware acceleration of Android game material compression algorithms such as ETC/ETC2, better rendering effect and compatibility of Android cloud games can be provided.

Cloud and cloud games are important application scenarios of GPU in the cloud. Moore Thread has cooperated with many cloud desktop eco-partners to provide cost-effective cloud desktop solutions, serving the vast number of users in education, office, finance, geographic information and other industries. In the field of cloud games, Moore Thread and Tencent Pioneer have jointly created a leading cloud game solution for Android, and jointly created an excellent cloud game solution for PC with C-TREK Times, and are committed to bringing high-quality and smooth cloud game experience to the majority of game lovers.

At this conference, Moore Thread also released the MTVERSE Metauniverse platform and many software and hardware products specially built for Metauniverse applications, including the MCCX Metacomputing All-in-One Machine based on MTT S3000.

Based on Moor Thread MUSA GPU cluster, MTVERSE provides users with computing infrastructure services, including big data, AI training and reasoning, graphics rendering and physical simulation. It provides full-stack solutions from hardware cluster, software infrastructure to SDK tool chain, covering many core elements such as people, scenes and content in meta-universe. On the other hand, the massive SDK tools on the upper layer can help developers and applications conveniently call these capabilities, and realize a series of functions such as digital people, document understanding, speech recognition, visual recognition, natural semantic understanding, dialogue interaction, physical simulation, AIGC content generation, etc., further simplifying the development cycle and difficulty of applications and solutions.

Upgrade of AlphaCore physical simulation engine:Two new physical simulation products are added, including Flood Dynamics, a liquid interactive simulation tool, and Storm System；, a meteorological and cloud dynamics simulation tool; The effect and efficiency of gas and fluid simulation tool CatalystFX and cloth hair making tool VeraFiber have been comprehensively improved. Moore announced the deep integration with RaysEngine, the cloud native rendering engine, to realize digital twin real-time 3D rendering and physical simulation, and to make more realistic digital scenes.

DIGITALME digital person solution upgrade:Build a complete production line of digital people, including Nuwa’s digital life maker, Painted Skin’s expression driving engine, Suiying’s digital people’s action driving engine, and on-demand digital people’s dialogue system.

AIGC content generator ma Liang:It supports bilingual graphic generation and editing in Chinese and English, provides users with a zero threshold AIGC creation platform, and helps the integration of science and technology and humanities. Moore also cooperated with Yunnan Arts University to provide end-to-end "computing power and algorithm" solutions for artists, jointly set up "AI Art Creation Laboratory of Design Institute", and set up Maliang course to train design students and help artistic creation.

MCCX all-in-one computing machine:The purpose is to provide powerful and easy-to-use meta-computing power. For the meta-computing power application scenarios such as AI, rendering, coding and decoding, MCCX has designed a reasonable system architecture and resource ratio to provide users with cost-effective meta-computing power hardware solutions; By means of integrated delivery of software and hardware, a complete basic software stack, development environment, AI and rendering framework are preset, which supports one-click application deployment and upgrade, and realizes out-of-the-box meta-computing computing power.