At 20 o’clock on the evening of December 9, 2024, Mi Auto announced through the official Weibo that its first SUV model, YU7, will be officially launched in June and July next year, and at the same time released several official maps showing the detailed design. Based on the data of the whole network from 20: 00 on December 9, 2024 to 14: 00 on December 10, 2024, Futong Digital Smart Automobile conducted a comprehensive analysis and extracted the following main insights.

The official announcement caused the peak of sound volume, and the proportion of golden four hours was significant.

Within four hours after the official announcement, the relevant discussion volume accounted for 68.88% of the whole network, showing a high degree of public opinion concentration. Sina Weibo is the main position of this communication, contributing 49.6% of the total volume, and pushing related topics to the top of the hot search list. This shows that Xiaomi Automobile has high accuracy in the rhythm of information release and social media strategy.

The discussion volume of gold within four hours accounted for as high as 68%, indicating that Xiaomi Automobile seized the high point of public opinion at this stage. In the future, we can strengthen the communication rhythm in similar scenes and formulate efficient communication strategies based on the characteristics of social media, thus further expanding market attention.

Public discussion perspective: there is a significant difference between media and netizens.

Media reports mostly focus on the exterior design, new car naming, body size and expected price of YU7, and the overall tone is mainly positive and neutral. For example,Some media predicted that the price range of YU7 was 300,000 to 400,000 yuan..

The discussion content of netizens is more diversified, mainly focusing on the following aspects:

• Design:Supporters believe that it continues the family design of SU7, but there are also criticisms that the appearance is too similar to Ferrari design.
• Price dispute:Some netizens think that the price of 300,000 to 400,000 yuan predicted by the media is on the high side, and suggest that the price starting from 250,000 yuan is more reasonable.
• Brand reputation:Thanks to the market success of SU7, Xiaomi brand has gained high recognition, and the public is full of expectations for the listing of YU7.
• Configuration design:The design of the concealed door handle is controversial, and some users suggest to restore the semi-concealed scheme of SU7.
• Vehicle naming:For the naming of YU7, netizens have made fancy creations, such as "overdue" and "imperial wife".

The public pays more attention to cost performance, specific configuration and function, while the media emphasizes brand image and design concept. This difference provides a reference direction for Xiaomi YU7′ s communication strategy: on the consumer side, aiming at price disputes and functional preferences, optimize the information disclosure strategy to further narrow users’ psychological expectations.

Tesla Model Y became the main competing product.

In the comparison of competing products, Tesla is mentioned as frequently as 57%, indicating that it is the core benchmarking object in the public mind.

• Competitive advantage of Xiaomi YU7: YU7 is considered to have obvious advantages in appearance design, interior configuration, body size and humanized design.
• Core strength of Model Y: With its market share, global brand influence and intelligent driving technology, Model Y still occupies a prominent position in the public mind.

The release of YU7 laid a solid foundation for the strategic layout of Xiaomi Automobile in SUV market. Its exterior design has both family inheritance and innovative details, and its body size is outstanding in the same level. However, Xiaomi Automobile still needs to face up to the following challenges:

Product optimization:In view of the design disputes such as hidden door handles, the user feedback is fully combined to improve the market acceptance.

Price strategy:Cut into the market with more attractive pricing, so as to effectively deal with the price advantage of competitors.

Communication strategy:Strengthen the insight into the target audience and consolidate the brand image with differentiated advantages.

Fortis Digital Smart Auto has a precise insight into the hot spots and trends of the market through a comprehensive analysis of the public voice after the official announcement of Xiaomi YU7.

Relying on our profound large-scale model scene application ability and flexible data analysis service in the automobile industry, we help our customers to deeply understand market trends and gain insight into consumer psychology, so as to formulate more accurate and effective market strategies.

In the future, we will continue to provide customers with higher quality and higher value solutions based on data-driven innovation and professional ability, jointly promote the digital transformation and innovative development of the automobile industry, and inject new vitality into the future of the industry.

For business enquiries, please contact: zhoupp@futongdf.com.cn

If there is any reprint or quotation, please contact us (contactus@futong.com.cn) in time, and indicate the source [Futong Digital Smart Automobile].

I told you that BYD has a lot of good things, which means that BYD’s "Eye of the Gods" will meet with you this month. I went to have a detailed look at this technology. After reading it, I found that it is true, which means that the advanced intelligent driving strength is leading.

1. Navigating a city without a map, a variety of scenes can be opened if there is a road.

This technology is based on the largest vehicle cloud database in China, so it has an industry-leading end-to-end large model and super iterative ability, and truly realizes "all the country can open it, and it is easy to open it if there is a road". Different from intelligent driving that can only be driven at high speed, you can enjoy the convenience and technology brought by intelligent driving whether you are at high speed, in urban areas or in the whole parking scene;

2. End-to-end large model architecture, rapid perception of complex road conditions

This can be focused on, which is the top priority of daily driving. To put it simply, based on BYD’s advanced map-free NOA technology, it can be sensed by multi-sensor fusion, and even complex road conditions can be sensed in real time and quickly processed and judged. No matter whether it is traffic lights, overtaking, complex intersections, obstacle avoidance and other conditions, it can be very reassuring. Is there anything wrong with BYD’s Eye of God?

Moreover, this technology can be pushed to Wangwang U8 (Deluxe Edition), Tengshi Z9GT and Tengshi N7 this month, and it is expected that other models will not be far away! # BYD Eye of God can be opened all over the country #

　　The story describes the hero ‘ Straw hat ’ Monkey D. Luffy is the leader of the straw hat pirates in ONE PIECE, and he is a rubber fruit capable person. Rubber man, with excellent elasticity and ductility, can resist most physical attacks and is insulated from lightning attacks. It is characterized by wearing a straw hat, being warm and kind by nature, and being clear about good and evil. Sometimes, he will lose one track mind and do some silly things, but he is a very reliable person at a critical moment, and shows his calmness and wit beyond ordinary people. He belongs to the type of being strong when encountering strength, and he is optimistic by nature and loves to eat meat.

　　"ONE PIECE" means "a big secret treasure" in the story. Lufei set foot on the "Great Channel" and his experiences with his partners in order to become the "One Piece". Legend ‘ One piece ’ Before he died, Gol D. Roger said that he had left a treasure "ONE PIECE" with wealth, fame and strength. Many people rushed to the sea to compete for "ONE PIECE", and many pirates began to establish hegemony, thus forming the "Great Pirate Age". Ten years later, Luffy, in order to realize the relationship with the Four Emperors ‘ Red hair ’ Janks agreed to go out to sea, looking for like-minded partners on a long journey, entering the "Great Channel" together, and aiming to become the "One Piece".

　　ONE PIECE, Japan’s super-popular cartoon work, has been the dominant comic book in Japan for more than ten years, with a sales volume of 189 million copies, becoming the record holder in Japanese history with the highest cumulative sales volume, the highest first edition printing number (57 volumes, 3 million) and the fastest reaching 100 million copies (7 years). The TV version adapted in October 1999 began to broadcast on Fuji TV.

As a pioneer of Huawei’s smart car, Huawei Zhijie S7 has successfully completed a major OTA upgrade and introduced the highly anticipated HUAWEI ADS 3.0 advanced intelligent driving system. This upgrade not only consolidated the leading position of Zhijie S7 in the field of intelligent driving, but also brought unprecedented driving experience to users, fully demonstrating the technical strength of HarmonyOS Zhixing.

HUAWEI ADS 3.0 system has realized the deep understanding and accurate prediction of complex traffic scenes by comprehensively upgrading the end-to-end network architecture. Whether facing pedestrians, vehicles or various traffic signs, Zhijie S7 can handle it with ease, showing excellent intelligent driving performance. The introduction of this system makes the driving experience of Zhijie S7 more humanized, so that users can feel the infinite charm of intelligent technology in every trip.

Since its listing, Zhijie S7 has won wide acclaim from young users for its excellent driving performance and leading wisdom experience. In the third-party NPS survey, Zhijie S7 ranked first in the industry with significant advantages and became a model of smart cars in the minds of young users. The upgrade of HUAWEI ADS 3.0 will undoubtedly add another fire to the intelligent driving advantage of Zhijie S7, making it more brilliant in the field of intelligent driving.

The brand-new Urban Intelligent Driving Navigation Assistant (City NCA) is a highlight of this upgrade. When dealing with complex scenes such as intersection traffic and city navigation lane change, Zhijie S7 has more accurate road information recognition ability and greatly improved driving consistency. At the same time, the decision-making is more decisive and the game is more human-like, which makes the success rate of lane change significantly improved under dense traffic. When encountering bumpy roads, Zhijie S7 can also intelligently slow down to ensure the comfort and safety of driving and bring users a more pleasant driving experience.

In terms of smart parking, Zhijie S7 has also been intimately optimized. The new custom left/right function allows users to choose the appropriate parking mode according to their own parking environment and car habits. This function is especially practical when the parking space is narrow or the nearby vehicles are close, which makes it more convenient for passengers to get on and off, and further enhances the user’s car experience.

Security has always been the focus of intellectual S7. In this upgrade, the forward anti-collision function has been further strengthened, which not only supports the stopping of pedestrians and two-wheeled vehicles, but also can predict and slow down the pedestrians and two-wheeled vehicles in an oblique way in advance, effectively avoiding collisions. At the same time, the forward anti-collision function has also been upgraded to support the vehicles occupying the road to cross the dotted line to avoid obstacles, and the backward anti-collision has also added the ability to identify common obstacles such as cones and water horses, providing users with more comprehensive safety protection.

In order to improve the convenience of users, ADS APP has also been fully optimized. The new intelligent driving service panel allows users to check their intelligent driving mileage and make personalized settings at any time. The trip summary page shows all kinds of information in the process of intelligent driving in detail, including automatic crossing, automatic lane change, etc., so that users can understand their intelligent driving performance more comprehensively and further enhance the user’s car experience.

This heavy upgrade of Zhijie S7 not only achieved a leap forward in technology, but also enabled users to continue to enjoy Huawei’s latest intelligent scientific and technological achievements. The concept of smart car, which is always new, has been perfectly interpreted in the intellectual world S7. In the future, Zhijie S7 will continue to bring more excellent driving enjoyment to young users with its leading wisdom and excellent handling experience. At the same time, its stylish appearance and oversized cockpit space will continue to hit the pain points of young consumers and become the first choice for young people to buy cars.

　　The 20th National Congress of the Communist Party of China（CPC） opened in the Great Hall of the People on the morning of 16th. The Supreme Leader made a report to the General Assembly on behalf of the 19th Central Committee.

　　Supreme Leader: From now on, the central task of the Communist Party of China (CPC) is to unite and lead the people of all ethnic groups to build a socialist modernization power in an all-round way, realize the goal of the second century, and comprehensively promote the great rejuvenation of the Chinese nation with Chinese modernization.

　　Chinese-style modernization is the socialist modernization led by the Communist Party of China (CPC), which not only has the common characteristics of modernization in all countries, but also has the characteristics of China based on its own national conditions. Chinese-style modernization is a modernization with a huge population, the common prosperity of all people, the coordination of material civilization and spiritual civilization, the harmonious coexistence of man and nature, and the modernization of peaceful development.

　　The essential requirements of Chinese modernization are: adhering to the Communist Party of China (CPC)’s leadership and Socialism with Chinese characteristics, achieving high-quality development, developing people’s democracy in the whole process, enriching people’s spiritual world, achieving common prosperity for all people, promoting harmonious coexistence between man and nature, promoting the construction of a community of human destiny and creating a new form of human civilization.

　　BEIJING, June 2 (Xinhua)-Comprehensive US media reported that on June 1, local time, during the graduation ceremony of the US Air Force Academy held in Colorado, US President Biden tripped over the sandbags at the scene and accidentally fell on the podium.

　　Image source: Screenshot of CNN report

　　It is reported that on the same day, Biden was ready to return to his seat after shaking hands with a college student, but he was tripped and fell to the ground. Biden landed on his hips and then supported himself with his hands.

　　Crowds including Air Force Academy officials and two Secret Service agents also rushed forward, grabbed Biden’s arm and helped him stand up.

　　When he stood up, Biden pointed to the place where he tripped and said that something was blocking his way. The video shows that sandbags were placed near where Biden stood.

　　Image source: CNN video screenshot

　　Finally, Biden returned to his seat in the stands. CNN said that at the end of the ceremony, Biden looked in good spirits.

　　The White House said Biden was in good health after his fall. Ben Labert, director of the White House Communications Office, wrote on social media that "(Biden) he is very good. There was a sandbag on the platform when he shook hands. "

　　Former US President Trump quickly responded to Biden’s fall. "I hope he is not injured. The whole thing is crazy … … At the Air Force Academy (falling)? This is not encouraging at all. "

　　Earlier, it was reported that on June 18, 2022, local time, Biden accidentally fell while riding a bicycle near his residence in Delaware, and immediately stood up and said "I’m fine".

　　In addition, Biden fell down several times when boarding Air Force One: in March 2021, Biden fell down twice when boarding the gangway, and the White House explained that it was because of "too strong wind". In May 2022, Biden once again lost his balance when he was preparing to go to Illinois, but he stood firm in time and grabbed the handrail to board the plane. In June of the same year, he almost tripped before taking the opportunity to attend the Summit of the Americas.

　　In February, 2023, Biden ended his visit to Ukraine and Poland, and stumbled again when he returned by Air Force One.

Lexus RX, as a high-profile luxury SUV, has won the favor of many consumers with its unique design and excellent performance. Starting from 405,000, although the price is expensive, the positioning and exquisite craftsmanship of the large SUV have made it find a foothold in the market.

In terms of appearance, the Lexus RX continues the family’s signature spindle grille, with sharp lines and LED headlight sets showing a luxurious and dynamic temperament. The special design of the C-pillar rear window and the spindle-shaped elements at the rear of the car add a unique visual impact to this model.

The interior shows the usual refinement and luxury of Lexus. Although the steering wheel is designed with mechanical stops, the delicate stitching process and the calm atmosphere give people a sense of luxury. In terms of space, although the rear row only provides sun visors instead of privacy glass, it is equipped with an on-board air purifier and a negative ion generator to ensure the comfort of driving.

In terms of power, the 2.0T engine has a powerful output, with a maximum power of 231 horsepower and a peak torque of 350 N. m. For those who pursue performance and efficiency, this is undoubtedly a highlight. For those who pursue economy, Lexus’ 3.5L V6 engine has excellent performance, but the price threshold is higher.

In terms of the chassis, although the front or four-wheel drive design is adopted, the overall configuration is slightly simpler for medium and large SUVs. For consumers seeking a higher level of driving experience, they may need to consider higher-level models.

Overall, the Lexus RX has found its unique niche in the luxury SUV market with its unique design, luxurious interior and outstanding performance. For cost-effective consumers, this model is indeed worth considering, although its pricing may not be acceptable to everyone.

The AI era has arrived.Artificial intelligenceHas become a driving forceSmart EducationThe new quality of productivity for the development of high-dimensional. Since May, the big model andlearning machineThe popularity of the combination began to explode intensively, and many learning machine brands have released models equipped with large modelsLearning machine products, each "AI teacher"Competing to appear, constantly raising the standard volume in the field of learning machines to new heights.

But there are also many children who buy learning machines but are unwilling to learn, or cannot learn. Therefore, when education meets artificial intelligence, how to make machines have the same knowledge, love, and patience as human teachers is the key to how a learning machine can help students achieve learning results. And this also tests the model strength and system iteration ability of different learning machines.

‘The strongest brain ’empowers AI teachers

On May 27, Baidu’s learning machine brand, Xiaodu Learning Machine, launched a new generation of learning machine product Z30, as the world’s first learning machine based on the ability of the Wenxin model. This learning machine is fully reconstructed for planning, previewing, learning, practice, parenting, Q & A, and diagnosis. It deeply understands and adapts to different scenarios to create a more interactive and personalized AI teaching experience.

The most central among them is its "new brain" DuerOS X operating system, which debuted at the Baidu 2024Create conference in April this year. It is based on the reconfiguration of the Wenxin model and is also the world’s first AI native operating system.

In the real world, "knowledgeable", "caring", and "patient" are the highest evaluations of a good teacher. The small learning machine is constantly iterating in the direction of a "good teacher" based on the large model of text heart knowledge enhancement.

Based on the large model of text-centered knowledge enhancement, the small learning machine Z30 not only has an authoritative and rich reserve of educational content, but also shows more versatility in solving problems in different tasks, languages, modes, and scenarios, supporting children to ask questions anytime and anywhere during the whole learning process.

At the same time, multi-modal perception, interaction, and anthropomorphic presentation support children’s multi-round interaction with natural language and ask questions at any time. The AI teacher’s explanation is also more emotional, making knowledge transfer into an audio-visual feast, and truly standing in the child’s perspective, teaching and educating people in a caring and accompanying manner.

In addition, based on scenario analysis and personalized customization, AI teachers can scientifically arrange learning plans for children, answering questions anytime, anywhere, and being more patient.

As Li Ying, chief executive of Xiaodu Technology, said: "An excellent teacher plays a crucial role in a child’s learning and growth process. Redefining AI teachers through big model technology will be the only way for educational products to break through."

Dream of the AI era, be everyone’s AI partner

The advent and continuous development of the AI era has put forward new requirements for children’s ability cultivation. "Creative children will be more likely to stand out in the AI era, and they will also change the world with AI thinking!" Li Ying, CEO of Xiaodu Technology, said.

Based on this recognition, all of Xiaodu’s products are not only "useful", but also "soulful". With the blessing of DuerOS X, Xiaodu can accurately perceive users’ intentions through voice, text, gestures, expressions and other visual information, and give more flexible and interesting feedback.

In the ecological layer, in addition to the tens of thousands of voice skills that Xiaodu has accumulated in various scenarios such as education, entertainment, and home furnishing, seamless access can also be achieved through the application of the ecological development of Wenxin intelligent body, which greatly enriches and expands Xiaodu’s ecological breadth at the level of general and professional knowledge, and meets the needs of more complex and diverse groups of people.

When launching DuerOS X, Li Ying said: "Xiaodu hopes to become an AI partner that everyone can have." In addition to the Xiaodu learning machine, after upgrading the new "brain" of DuerOS X, Xiaodu not only gave birth to the Tiantian AI tablet robot, but also connected to the Xiaodu smart speaker and smart screen, Tiantian girlfriend machine, Xiaodu fitness mirror, intelligent learning tablet, Xiaodu whole house intelligence, and became the user’s AI girlfriend, AI coach, AI tutor, AI housekeeper, and AI partner with more diverse roles.

From "AI + hardware" to "AI x end point", Xiaodu has continuously used technology to change the role of users, so that users are no longer the operators of equipment, but become the masters of life and control in a true sense.

(Promotion)

　　On March 18th, Glory released three new products in Beijing-Magic 6 to Zhen Edition, RSR Porsche Design, and Magicbook Pro 16, the first AI laptop.

　　RSR Porsche design is the highlight of this conference and a new member of Glory’s high-end product line. In the mobile phone industry, co-branding with well-known luxury brands is a way to promote the influence of high-end products. Huawei’s past cooperation with Porsche Design is a successful business case. Today, Huawei has established its own "extraordinary masters" series, and glory has followed this route to some extent.

　　The price of this mobile phone co-branded with Porsche design is 9999 yuan, which is an attractive figure compared with the price of tens of thousands of yuan for luxury brand co-branded mobile phones.

　　Glory hopes to win more shares in the high-end market and intends to expand related product lines. Only in Magic 6 series, there are standard version, Pro version, Zhizhen version and RSR Porsche design models, and the price ranges from 4399 yuan to 9999 yuan. In addition, the glory folding screen is also available in Magic V2, Magic Vs and other products. Zhao Ming also revealed that glory will launch the first small folding product this year.

　　Zhao Ming said in an interview with Interface News and other media that the reason why so many product lines have been launched is because different new technologies need different products to undertake.

　　For example, Tandem screen in RSR Porsche design is connected in series with two stacks.Architecture, the official claims that the screen life can be increased to 600%, but mass production is extremely difficult, and it takes a long time to improve the mass production capacity, so it will be sold in the form of limited supply. At the same time, glory and hope.Array focusing system (to achieve SLR-level motion capture), giant rhinoceros glass and other technologies can be more widely used, so the Supreme Edition with relatively low price has been introduced.

　　Glory really needs to speed up its actions in the high-end market. One background is that Huawei’s mobile phone business is recovering rapidly.

　　According to market research firm CounterpointResearch, Huawei’s smartphone sales in China have returned to the first place in the first two weeks of 2024. The return of the giants in the past means that the market space for competition has narrowed, and how to leave a deeper impression on consumers has become a problem that all manufacturers are thinking about.

　　Another card of glory is AI. Zhao Ming said that some manufacturers have launchedIt is more inclined to provide application experience of generative services, such as picture optimization, AI call minutes, AI translation, etc. But in his view, this can’t be called. The service on the application side should be handed over to a third-party service provider. The core of mobile phone manufacturers’ ability lies in making an operating system, that is, platform-level AI.

　　Zhao Ming believes that mobile phones may be one of the best carriers for AI to land. It has a large number of user data, and can provide customized services for thousands of users after the training of the system. This is a tempting scene, but the premise of realization is that more APP partners will join-which will also be the next challenge of glory.

　　CCTV News:The World Health Organization has released the latest edition of the International Classification of Diseases (ICD-11), and one of the most concerned measures is to formally include "Gaming disorder" as a mental illness and bring it into the medical system. It can be seen that with the popularity of smart phones and tablets, game addiction continues to spread and has become a problem in all countries of the world. Solving this problem is also of great significance.

　　Is "addicted to playing games" a disease?

　　Perhaps many people have thought about this issue. Some people want to quit the game, but they can’t extricate themselves, and continue to indulge while scolding themselves; Some parents are worried about their children’s addiction to games and take various measures to send their children to an internet addiction school. Most people think that this is weak willpower and needs restraint. Few people associate "game addiction" with diseases with specific symptoms in physiology and psychology, such as "smoking addiction" and "drug addiction". Now, WHO lists "game addiction" as a formal disease and defines its symptoms:

　　1. Playing video games uncontrollably (frequency, intensity and length of playing video games should be taken into consideration);

　　2, more and more often put video games before other life interests;

　　3, even if there are negative consequences, continue or increase the time of playing video games.

　　In addition, it is worth noting that the World Health Organization is also very strict about the conditions for diagnosing "game addiction". The behavior pattern of the parties must be serious enough, and it has caused great damage to individuals, families, society, education, work or other important aspects, and it usually lasts for at least 12 months before the diagnosis can be made. But it also shows that if the symptoms are serious, the observation period before diagnosis can also be shortened.

　　Who’s definition of "game addiction"

　　With the diagnostic criteria, it means that doctors will treat "game addiction" as a formal diagnosis result in the future, and then prescribe prescriptions and provide treatment plans. More researchers will also collect and analyze relevant data according to this category to promote the emergence of new treatments.

　　At the same time, the World Health Organization also clearly pointed out that only a small number of people who participate in digital or video game activities are affected by game obstacles. However, people who participate in the game should be alert to the time they spend in the game activities, especially when they are too busy to take care of other daily activities, and be alert to any changes in physical and mental health and social functions caused by the game behavior pattern.

　　In China, the Yang Yongxin will make a comeback?

　　Entering "game addiction" into the search engine will lead to a series of shocking social events: Xiao Liuwo, a 17-year-old Guangdong youth, suffered from a cerebral infarction after playing online games for more than 40 hours in the dormitory; A 13-year-old boy from Hangzhou jumped from a building after being reprimanded by his parents for playing "the glory of the king", causing multiple comminuted fractures. When he was taken to the hospital, he was also required to log in to a mobile game account. A 23-year-old woman from Cili, Hunan Province was brutally killed by a 15-year-old junior high school student who was addicted to violent online games and wanted to experience the pleasure of killing people in reality. ……

　　Minors seem to have become the hardest hit areas of game addiction, and the negative effects of these extreme cases have been maliciously amplified. Therefore, the "electroshock therapy" of Yang Yongxin and the "school for abstaining from internet addiction" such as Yuzhang Academy are rampant all over the world, covering up and even praising the abuse of young people such as detention and electrotherapy. Fortunately, such cruel, tyrannical, contrary to modern medicine, and actually rich behavior was finally exposed, and its practice and reputation have been denied among the general public.

　　Then, this time, who lists game addiction as a "disease", will the influence of games on people be demonized again? What needs to be recognized is that "game addiction" and "love to play games" are two concepts, just as drinking addiction is also a mental illness, but this does not mean that there is a problem with drinking itself, and the problem is addiction.

　　In recent years, some schools have set up e-sports majors one after another, and the e-sports industry in China has entered an explosive period, and e-sports has also become an officially certified sport of the International Olympic Committee … There is no contradiction between the public’s acceptance of online games and the classification of game addiction as a "disease". In the meantime, the normative role of the system is particularly obvious. As early as 2005, China issued the first "Online Game Anti-addiction System Standard"; In September 2016, the National Internet Information Office drafted the Regulations on Network Protection for Minors (Draft for Comment); In January 2017, the Legislative Affairs Office of the State Council publicly solicited opinions on the Regulations on the Network Protection of Minors (Draft for Review); In December 2017, Publicity Department of the Communist Party of China and other eight ministries and commissions jointly issued the Opinions on Strictly Regulating the Management of Online Game Market, and the relevant legal systems in China are constantly improving.

　　If it is a disease, it must be cured!

　　In response to this revision, many netizens expressed their support, believing that it will help popularize the concept of Internet addiction and let people face up to their own problems.

　User comments screenshot

　　Some netizens also questioned how it was "sick" when it was good.

　

　　User comments screenshot

　　Although it is controversial that game addiction is classified as "mental illness", in terms of academics, experts have already started research on game addicts. Zhang Jintao, the research group of the State Key Laboratory of Cognitive Neuroscience and Learning of Beijing Normal University, pointed out in the research paper "Brain Mechanism of Abnormal Negative Emotion Processing and Regulation of Online Game Addicts" that a large number of clinical studies and practices have found that online game addicts have a high comorbidity rate with emotional problems such as depression and anxiety. In addition, the lack of ability to adjust negative emotions is also a problem that many online game addicts often report in real life.

　　The experiment shows that online game addicts all show the passive mode of activity in subcortical areas (such as amygdala) and cortical areas (cingulate cortex, lateral prefrontal cortex) when processing negative emotional stimuli and adjusting negative emotions.

　　Screenshot Source: official website, State Key Laboratory of Cognitive Neuroscience and Learning, Beijing Normal University

　　This study shows that online game addicts show a similar pattern of neural activity to substance addicts in processing and regulating negative emotional stimuli, suggesting that this phenomenon of neural passivation in processing and regulating negative emotional stimuli is not entirely the effect of taking addictive drugs, but related to addiction itself.

　　In other words, there is no doubt that "game addicts are suffering". It is very important to classify "game addiction" as a disease, so that they can be placed and treated more pertinently and properly.

　　The greatest significance of WHO’s adjustment this time is to remind us to abandon any improper so-called "treatment" means in the past and help people who are addicted to games out of trouble in a more standardized way. This is the progress of our understanding and science. (Text/Dai Mengmeng)