Housing officials, don’t let the future fall "lower body"
Four judges of Shanghai High Court involved in collective prostitution were removed from office.
Four judges of Shanghai High Court involved in collective prostitution were removed from office.
() The Record Form of Investor Relations Activities was released on October 30, and the company was investigated by 65 institutions on October 26, 2023. The types of institutions are QFII, insurance companies, others, fund companies, overseas institutions, securities companies and Sunshine private equity institutions. The main contents of investor relations activities are introduced:
Q: How much did the performance change in the third quarter contribute from this volume and price point of view?
A: Judging from the sales in the third quarter, it is basically the same as that in the second quarter. However, from the perspective of gross profit margin, there was an improvement in the third quarter, which came from the shipment of some unconventional products with high gross profit margin, so the level of gross profit margin was raised. In fact, the overall gross profit margin of conventional products was not significantly increased.
Q: Compared with Q2 in a single quarter, Q3′ s revenue is basically the same, but the gross profit is actually higher and the net profit is lower. What are the main expenses? Explain roughly?
A: The cost has increased by about 30 million yuan, mainly because the first one is doing R&D enhancement, and the R&D cost is about 17 million yuan higher, which is mainly due to the new streaming in the third quarter compared with the second quarter, and other new R&D expenses; In addition, the financial cost of more than 10 million yuan is mainly due to the interest payment of convertible bonds in the third quarter, and there is no such project in the second quarter.
Q: What is the current proportion of major customers and the subsequent trend of concentration?
A: In fact, the proportion of big customers in our revenue has gradually declined since the beginning of this year. There are two factors influencing this trend in the future: first, we are trying to explore new customers, and the increase of new customers will gradually reduce the proportion of big customers, which is a factor leading to the decline; In the second aspect, the innovative business of large customers is growing at a high speed outside the traditional business. In this respect, the company cooperates with large customers to expand various product lines, which will lead to an increase in the proportion of large customers. These two factors will offset each other. As for the change trend of concentration in the future, it depends on which of these two factors develops faster.
Q: What is the approximate planning rhythm for the follow-up new products of special product lines?
A: First, in some new industrial application directions, such as industrial vision and robot planning. Second, with the progress of the times, including the improvement of AI ISP technology, new technological progress has brought about product change trends, such as low power consumption, multi-purpose, AI codec and other emerging technologies, which are all new directions, and new technological changes will bring various terminal innovations.
Q: What do you think of the future development trend of the machine vision chip market, including the overall competition pattern now?
A: Machine vision is divided into two parts, one is industrial vision, which will come soon. We think it is a blue ocean from 0 to 1. At present, this stage is a replacement process of ASIC chip to FPGA, a general chip. When this replacement process happened, there were no competitors, and the threshold for entry was very high. It required not only the chip itself, but also the chip design company and the whole machine factory. Only when the customer has enough coverage and done enough projects can he put forward the demand for better ASIC chips. The ASIC chip with corresponding definition can face all kinds of scenarios. In the short term, this piece mainly depends on the expansion speed of ASIC chip scheme and our own research and development speed. At present, the robot is a promising field. At present, all kinds of robot products are in full bloom, but now we are doing intensive research on whether there is a special visual chip for robots that everyone can use. For example, industrial robots that can lift heavy things, such as lighter and smarter cooperative robots, such as handling in warehouses, your life in hotels, and the humanoid that everyone likes best, have different needs in various scenarios. What we are doing now is to first see if our existing chips, such as the one in the big model, can cooperate in this scenario. This is the first step, and if it can, it will be the fastest. The second is to make a trade-off for the new robot-specific chip. There are so many complicated scenes.So many complicated tasks, extract the greatest common divisor, estimate the number, think about the new chip product definition according to their greatest common divisor, and strive to make a universal visual chip that can adapt to all kinds of robots. At present, the market is very new, and the competition pattern is actually faster than anyone else, and this is a very high threshold, so it is not easy for anyone to enter this stadium.
Q: At present, what is the proportion of revenue in the first three quarters according to the downstream business areas?
A: Actually, it is still similar to the semi-annual report at present, which is about 75% for special purpose, 15% for general consumption and 10% for automobiles.
Q: Looking at the fourth quarter, should the approximate revenue share still be at this level?
A: Basically.
Q: What is the order situation in the fourth quarter at present?
A: Sales were relatively stable this quarter. Next year, the conference call of major customers will convey their ideas, that is, in PBG, the project started slowly due to financial pressure, but now, after many special bonds are issued, the funds will be in place and the project will start faster, and next year will be more promising. This is a special field; After the fourth quarter, including the consumer market situation next year, one is the demand recovery factor brought about by economic stabilization, and the other is that product innovation and technological innovation may have relatively high growth. Next year, you can look a little more optimistic.
Q: From the perspective of gross profit margin, look forward to the trend behind our gross profit margin.
A: Looking back, the gross profit should be a gradual recovery process, and then it should be gradually improved. As for the speed, we should observe the market.
Q: Are there any differences in product layout and industry positioning between the eyes core and friends we acquired?
A: First, let me introduce the Eye Core team. They used to make mobile phone SoC, and the shipment volume is very large. Generally speaking, the complexity of mobile phone SoC is basically the highest among chips at present, and it may take 40 to 50 functional modules to sum up. Therefore, the products are fully technical reserves based on their previous capabilities. What Eye Core is doing now are some high-end products. For example, the 8K NVR in our exhibition this time, the picture is very clear, the positioning is relatively cutting-edge, and the team goal is to specialize in industry-leading innovative products. It is not convenient for friends to evaluate more. At present, they are still in the stage of ensuring sales, so the positioning may still be a little different.
Q: Are we still talking about the wafer price? Is there room for further discussion?
A: Actually, we are also talking about it. The whole industry is relatively consistent. We focus on mature production capacity, and the production capacity is basically not a problem now. In terms of price, the price of Taiwan Province’s fabs is still relatively firm, while that of mainland fabs has been lowered. So far, the price of next year is predicted in this direction of relative stability. As for whether it will be lowered at that time, it is certain that there will be a clear result until Q1 next year.
Q: Is it convenient to introduce the current proportion of 28nm, 22nm and 12nm processes?
A: If the wavelength is 22 nm or 28nm, it is the same process node for us, that is, a relatively mature process. Our products are mainly based on mature processes, and the 12nm process is a new product, and the relative proportion is not too high.
Q: What is the inventory level of the company now? Industry situation?
A: Fuhanwei’s inventory has been very low in this round of down cycle, and it is even lower in the third quarter. The inventory of friends is probably still relatively high. Inventory differences also reflect the competitiveness of our products. There may be some differentiation among different enterprises in the subsequent development, and our situation may be optimistic. There are some new technological innovations in the industry. When the technological innovations are promoted widely enough, the pressure on old products is relatively high. Those old chips that have been in high inventory for a long time may have more and more limited competitiveness, which may bring inventory pressure and the like. This is the industry. However, on the whole, the industry inventory should be gradually removed.
Q: If the inventory of friends is relatively high, will it be cleared in the market, which will affect our overall price gross profit margin?
A: Actually, it happened last year, and it didn’t happen until the industry cycle reached this point. The chip is a product somewhat similar to fashion, and it may not be sold after it is out of date. But now a new wave of technological innovation in the industry is coming again. When new things come out, it is likely that outdated fashion will be on sale and no one will want it.
Q: If we look at the follow-up, the inventory level in the whole industry should still go down, and then the water level here is basically normal now?
A: As far as the normal level of our company is concerned, if we compare the industry horizontally, it is actually a very low level of the industry. In the future, if the inventory of Fuhanwei rises, it is not that the product backlog is not easy to sell, but that the company will predict the price increase of some raw materials and make some reserves in advance. Now the inventory is low to a certain extent. If we go up again, it is because the company actively increases the stock of some raw materials that may increase in price. In fact, the overall expectation for next year is quite optimistic. As we said, KGD may have the pressure of rising prices, so we may make some arrangements in advance.
Q: The operating cash flow in the third quarterly report is still quite good, mainly because the overall payment of product sales is better?
A: The products are easier to sell, the customer quality is higher, and the payment is normal.
Q: What about the overall impact of CMS chip and its progress?
A: CMS regulations were implemented on July 1, and now a small number of fastest-moving car manufacturers have introduced CMS models. When pushing, it is usually for young people’s models. At present, several models are gradually introduced. CMS is divided into two parts. The first one, which is outside the cabin and looks like two small eyes, is called electronic rearview mirror. There is also a car cabin, which splicing the images of electronic rearview mirrors into a complete image, called streaming media rearview mirror. Their pace of innovation is usually conservative, and car manufacturers usually stream media first, and then electronic rearview mirrors. The current progress is probably like this. Domestic streaming media rearview mirrors will have higher requirements, such as removing the headlights to highlight the reflection, zooming the image, shifting the image to the dead angle, etc. These functions all require higher chip solutions. At present, the company’s solutions should be relatively advanced in the industry, and some functions are unique to us. Basically, we are equipped with CMS models now, and if we use domestic chips, the high probability is ours.
Q: What is the overall progress of the vehicle code certification?
Answer: At the same time, do two car code certifications. The first one is functional safety ISO26262. If it is fast, it will be completed within this year. Another information security ISO21434 will be next year.
Q: What is the overall progress of DMS/OMS?
A: The market share of DMS/OMS is already relatively high, so it still depends on the improvement of the penetration rate of the whole market. According to the data of 22 years, the penetration rate of DMS is 2%~3%, and the penetration rate of OMS is lower. So what we are waiting for is an increase of 10 times the permeability. Looking around here, we have achieved some results this year. At present, many car manufacturers have started to ship in small quantities, and we expect to release a large number next year.
Q: Who are the major customers downstream of the on-board chips now?
A: We are considered as second-tier suppliers. We are mainly in contact with first-tier suppliers. First-tier suppliers are the innovative business of big customers’ cars and other automakers. As long as they have heard of brands in the market, they have basically reached them.
Q: Will the company continue to do equity incentives in the future, and will it consider repurchase?
A: Fu Hanwei is still in the stage of capital operation, and many things may come step by step, which is the first. The second equity incentive is very important for chip design enterprises. When it is done, it depends not only on whether it is suitable for the external environment, but also on whether it is suitable for the internal environment. It needs to wait until the time is ripe. Buy-back is actually an option that we have been paying attention to. The attitude of the company is open, and we have not said that we will definitely not do it, but we may have to wait for a mature opportunity.
Q: Will the return of friends affect the shipment of high-end XVR products?
A: For the high-end XVR, our 8K NVR has been shipped since the third quarter of last year, and it has reached millions, which can be said to be very good. At present, Fuhanwei may be a leader in the industry. In this area, we are not afraid of our competitors, but it is a goal that competitors need to surpass. Friends and businessmen are not convenient to evaluate.
Q: What’s the current progress on our MiPi APHY side? When is it expected to be? There will even be a rhythm of quantity?
A: It is progressing smoothly, and then MiPi APHY is regarded as a technological revolution in the field of vehicle transmission. We need to wait for a breakthrough opportunity, which head manufacturer may start to fully introduce this solution, and then everyone will follow up.
Q: In terms of specific parameters, what is its speed?
A: Theoretically, the faster data can reach 48G, and the commonly used serdes rate is 3G at present. But is it necessary to set the specification very high, and whether the customer will accept this price or not? All these need to be explored step by step in the subsequent development of this industry.
Q: Other companies that invest in this car serdes side may achieve, for example, 6-8 G’s, and even some companies seem to have 10 G’s. Compared with such a data, will the company’s current product planning, such as launching the first generation of products, be within such a data range?
A: At present, the fastest serdes of Maxim is six G’s. I don’t think it must be faster than it before I can use it. The technical parameters at the time of design need to be mass-produced before we know whether they can really be achieved. Many times, the final market acceptance of a chip should not only have a leading position in technical scheme, but also have a market acceptance, which should be viewed comprehensively.
Q: In the field of edge intelligence, such as consumption scenes or industrial scenes, will we have new application directions now?
A: Looking at the specific application scenarios from the edge, in the traditional scenario, because the downstream manufacturers are already very concentrated, once their supplier structure is determined, whoever has the advantage now will have the advantage in the future. Another consumer category, such as large models, is an electronic device with a slightly more expensive unit price at present, and may have the ability to increase large models in the future. At present, the company has invested heavily in the introduction of embedded teams and has begun to do Android solutions. In the future, Fuhanwei’s products will not only be used in traditional special fields, but also be used on all kinds of consumer Android devices, which will be a huge increment for us. In the future, we think there will be a lot of things on the edge. Under the current circumstances, the company has entered an Android market that it did not do before. This market may be much larger than our previous consumer market.
Q: Do you want to split the gross profit margin according to different product lines?
A: Generally speaking, because of the high threshold, the gross profit of the special category will be higher, the threshold of the consumer category will be lower, and there will be more competitors. Usually, the gross profit margin will be slightly lower, and the requirements of the car regulations will be higher. Then the threshold will be higher when producing, and the gross profit margin will be relatively higher. In short, at present, it may be that the car regulations are relatively high, the special ones are relatively high, and then the general ones are slightly lower than them.
Q: Should the gross profit of these product lines be relatively stable in the future?
A: Yes, because it mainly depends on the upstream and downstream structures, including the car and the dedicated one. The upstream and downstream structures are actually relatively stable, so the pattern is relatively stable. Although there are many people who are doing this piece of consumption at present, it is scattered, but we think that in the future, according to the scale effect of economic law, an oligopoly market will eventually be formed, but its market concentration is not as cruel as that in the special market, so only two or three companies may survive, and there may be more participants in consumption, but the pattern will still be stronger.
Q: This year as a whole, does the plan for the fourth quarter include the expansion plan of the R&D personnel company?
A: In fact, we have begun to do a counter-cyclical expansion within our power. For example, in addition to the cost of film streaming, the R&D expenses increased significantly in the third quarter, as well as the cost of R&D reserves and the expansion of R&D personnel. We are now vigorously recruiting experts. As long as you are talented, welcome to Fuhanwei, and the treatment space is not capped. We will continue to expand enrollment when the cash flow is good, the financial situation is good and the business situation is good.
Q: What is the impact of the big model?
A: It is expected that the equipment with a slightly higher unit price will have the ability to connect with a large model in the future. We are trying to promote the chip scheme of China Unicom’s large model FH8898 to various terminal manufacturers. Although the final product form, whether it will be a large model of a learning machine or a large model of a home robot will sell well, it is not known at present, but we will try our best to reach out to these customers and find out whether the existing chip and the existing scheme can cooperate well. This piece is a very big opportunity for us, and it is a cheap and good chip according to the shipment volume. So in the whole consumer market, we are a very strong competitor.
Q: What do you think of the trend of general products in the future?
A: There is a functional requirement called always online, which reflects the low power consumption in technology. This is a trend, which requires high design ability and even higher definition ability. The second AI technology is deeply penetrated. One of our more eye-catching products this year is AI ISP products. Under the Lux of 0.02, people’s eyes are all black, but AI ISP imaging is very clear. With the passage of time in the future, this function may be available on a better camera. Therefore, we are now in an era of new technological innovation. Recently, it has been observed that people like to use multi-eye stitching. At present, we have also introduced a camera called 2+1 at the exhibition. Its display effect can see a wide angle of view of 180 degrees. At the same time, there is also a camera that can track the target. It will have three lenses on a device, but it can be done with only one chip. This is the innovation of the product. Including we also showed an acoustic camera, which can quickly locate the sound position when talking in the environment, and focus the direction of that radio on your side and so on. There will be a lot of small product innovations in this area. The functional and trend things that were big before, such as low power consumption, always-on, AI penetration and so on, are the big directions.
Q: What are our product layout and future development ideas for special products?
A: There are two special products, one is called traditional special products, and the back end has been mentioned to a relatively advanced level. According to the technological changes of the times, the front-end also gradually launched products at that stage, which is a traditional business; There is also a new business, such as industrial vision, robotics and so on, which we think is very exciting, because from 0 to 1, not everyone has the opportunity to catch up, just because we have accumulated before, met this era, and have good customer cooperation, so we will try our best to achieve good results in this respect;
Details of participating institutions are as follows:
In the car camp, hybrid cars have both the high endurance of fuel engines and the high efficiency of electric motors. With the further development of hybrid technology by car companies, more and more hybrid vehicles appear on the market. From the technical route, the hybrid is mainly divided into four categories: light hybrid, oil-electric hybrid, plug-in hybrid and extended-range hybrid. Do you know how to choose so many types of hybrid cars?
Mild hybrid
Advantages: it is more fuel-efficient than a fuel truck and does not need to be recharged.
Disadvantages: limited fuel-saving effect
It is reported that the "light hybrid" commonly known in the market is a light hybrid, which aims to improve fuel efficiency, reduce emissions and improve vehicle performance.
Different from fuel-powered vehicles, light-mixed vehicles are generally started by pure electric power without much vibration and noise; When accelerating,It can provide additional propulsion energy, thus reducing the engine burden and achieving the purpose of fuel saving; When braking, the light hybrid power system will also recover excess energy for itself.Charging to further realize energy saving and emission reduction.
Different from other hybrid vehicles, mild hybrid vehicles have no pure electric mode, because there is not enough power to propel the vehicle. At present, 48V light hybrid system is common, which can generally save 10% ~ 15% fuel when driving in cities.
For consumers, the cost of light-mixed vehicles should be considered when purchasing. The price of 48V light-mixed vehicles is higher than that of traditional fuel vehicles. Because of its more complicated internal structure, the maintenance cost is relatively higher. Consumers need to weigh the balance between purchase cost and maintenance cost. For example, many Mercedes-Benz models are all equipped with 48V light mixing system, and the new GLC is equipped with a 2.0T engine and a 48V light mixing system. The official guide price is 453,500 ~ 483,500 yuan.
In addition, under the dual requirements of environmental protection and fuel consumption, light mixing is still a technical scheme that can effectively reduce fuel consumption. The 48V light mixing system can reach the balance point between cost and fuel saving effect, so that it can meet the requirements of environmental protection emission at a lower cost.
Plug-in hybrid power
Advantages: fuel saving
Disadvantages: short battery life
Simply speaking, plug-in hybrid electric vehicles combine the advantages of traditional fuel vehicles and pure electric vehicles, and adopt two power systems, electric drive and internal combustion engine drive, which can provide power alternately. It has not only the fuel engine, transmission and transmission system of the traditional car, but also the electric motor and control circuit of the pure electric car. It can charge the vehicle through an external power supply, and has a relatively large capacity and a charging interface. When the battery is fully charged, the plug-in hybrid vehicle can only rely on the motor to drive and realize zero-emission driving. When the battery is exhausted or needs more power, it can switch to the hybrid mode and use the fuel engine to continue driving, thus greatly increasing the driving range of the vehicle.
Compared with traditional fuel vehicles, the comprehensive fuel consumption of plug-in hybrid vehicles is lower. In the hybrid mode, the fuel engine and motor work together, which improves the energy utilization efficiency and reduces the fuel consumption. such asSeal 06DM-i is equipped with DM-i plug-in hybrid system, of which there are two versions, 120 kW and 160 kW respectively. In terms of battery life, the pure battery life of Seal 06DM-i is 60 kilometers and 90 kilometers respectively, and the fuel consumption per 100 kilometers is only 3.98 liters.
It is worth noting that although plug-in hybrid vehicles are fuel-efficient and suitable for daily commuting, due to the short battery life of this model, it also means that owners need to charge every day, and it is best to have their own..
Oil-electric hybrid power
Advantages: fuel saving and no mileage anxiety.
Disadvantages: the car price is higher.
However, the gasoline-electric hybrid is easily confused with the light hybrid by consumers, because both of them can’t be charged, but can only be refueled. In fact, they are different in working mode, ignition mode, characteristics, fuel consumption and release time.
First of all, the motor power and battery capacity of light-mixed vehicles are smaller, while oil-electric hybrid vehicles have stronger performance and pure electric mode cruising range; Secondly, light-mixed vehicles still rely on fuel to drive after being started with electricity, while oil-electric hybrid vehicles can run without using internal combustion engines.
In addition, the light mixing system uses 48V battery and motor to match the fuel engine, which can be used only when the vehicle starts or under specific circumstances, which can effectively save fuel. On the other hand, the hybrid electric vehicle adds a drive motor to the fuel engine, so that the motor can assist the engine to generate more power and reduce fuel consumption. Therefore, the light hybrid system adds a small motor to the original engine of the vehicle, while the oil-electric hybrid system adds a driving motor, both of which can achieve the purpose of energy saving and emission reduction.
The reporter learned that the application time of oil-electric hybrid power system is earlier than that of light hybrid power system, and the technology development is relatively more mature. The mainstream in the market is Japanese hybrid models, such as GAC Toyota’s ninth-generation Camry, which is the benchmark model in the segmentation field. WLTC’s comprehensive fuel consumption per 100 kilometers is 4.2 liters, and it can travel more than 1,000 kilometers with a full tank of oil.
Extended range hybrid power
Advantages: reduce endurance anxiety
Disadvantages: the price is higher.
The extended-range hybrid vehicle is essentially a unique series plug-in hybrid vehicle. Based on the structure of pure electric vehicle, the extended-range hybrid vehicle adds a range extender (engine) to generate electricity through the generator, which provides power for batteries, motors and other equipment on the vehicle, but it cannot directly participate in driving the vehicle. When the battery is fully charged, the range extender rests, and the vehicle is completely driven by the battery pack to realize zero-emission driving; When the battery is low, the range extender is started to drive the vehicle by driving the motor. Some of this electricity can directly drive the motor to propel the vehicle, and the other part can charge the battery pack to ensure that the battery pack always has enough electricity. This means that the range extender is like a large mobile power supply or charging treasure, which provides a steady stream of electric energy for the battery pack. This also enables extended-range hybrid vehicles to still have a long cruising range without or without sufficient conditions.
However, due to the fuel and electric systems, extended-range hybrid vehicles are heavier than pure fuel vehicles and pure electric vehicles, which is one of the reasons why most extended-range hybrid vehicles on the market are medium and large SUVs. At the same time, because the extended-range hybrid electric vehicle has more components such as battery and motor than the pure fuel vehicle, and more components such as engine and fuel tank than the pure electric vehicle, its manufacturing cost and later maintenance cost are higher. For example, the national unified retail price of the ideal L6 equipped with a 1.5T four-cylinder range extender is 249,800 ~ 279,800 yuan; The M9 extended range Max version is 469,800 yuan, and the extended range Ultra version is 529,800 yuan.
February 27, 2024
Extreme krypton intelligent technology officially released
New luxury hunting coupe brand new krypton 001
The official retail price starts at 269,000 yuan.??
The new Krypton 001 retains the beauty of original hunting clothes.
Personalized color change based on users’ favorite.??
Add "hunting green" car color
Front and rear bumpers and wheels, etc.
Made a more sporty upgrade.
New car from architecture to Sandian
Then the body, cockpit and intelligent driving are completely transformed.
There are 2000+ assembly parts of the tram.
Krypton upgraded 1118 places for the new 001.?
?
The new car adopts full stack 800V high voltage system.
Provide users with two power batteries.
They are 100-degree Kirin batteries.
And the world’s first mass production
95 Degrees Contemporary Amperex Technology Co., Limited Shenxing Battery
Brand-new krypton 001 equipped with Kirin battery
The cruising range reaches 750 km.
Maximum charge rate 4C
It only takes 15 minutes to charge SOC from 10% to 80%.
Brand-new krypton 001 equipped with Shenxing battery
The cruising range of the four-wheel drive version can reach 675 km.
Maximum charge rate 5C
It only takes 11.5 minutes to charge SOC from 10% to 80%.??
Charging for 5 minutes increases battery life by 256 km.
The new car is developed with the same architecture as 001 FR.
Front induction asynchronous and rear permanent magnet synchronous electric drive system
Using the same source as 001 FR
Double tooth planetary gear reducer
It has the first system efficiency of 98.69% in the industry.
The rear-drive version accelerates to 5.9 seconds.
1 second more than cash.
The maximum power of the four-wheel drive version is 580 kW.
The maximum torque is 810 n m.
The acceleration of zero hundred is 3.3 seconds.??
Extreme krypton manipulation requires more than high performance.
It is more flexible, agile and comfortable.
The brand-new krypton 001 will be a cash single-cavity air suspension.
Upgrade to dual-chamber air suspension.
Cooperate with CCD electromagnetic vibration reduction system
Perception algorithm combining forward-looking camera and lidar
Predict the road undulation ahead in advance.
Adjust the hardness of suspension in milliseconds.
Break the convention that you can’t have both exercise and comfort.
In order to better expand the hunting scene
The new car also brought a hidden electric trailer hook.
And the exclusive development of intelligent towing mode.
Maximum traction mass of 2 tons at the same level.??
Make the new energy hunting car more versatile.
The new car comes standard with ejection mode and drift mode.
Ready for use upon delivery
The Z-Sport version can also upgrade the exclusive track mode.
More than 13,000 driving styles can be customized.
China’s first F1 driver, Guanyu Zhou.
It has also become a new polar krypton 001.
Chief operating officer and the first car owners??
The whole system also comes standard with an integrated die-casting rear-end aluminum body.
The deformation can be reduced by 12% after collision.
720-degree safety protection without dead angle
Escort users’ travel.
In terms of intelligent hardware, all systems come standard with laser radar.
In extreme weather
Will become a line of defense to protect security??
Let the new krypton 001 have it
Intelligent security guard beyond visual perception
The new krypton 001 adopts Mobileye.
The latest generation of intelligent driving scheme
Hardware, architecture and algorithm are all upgraded.
Greatly improve the impact on vehicles and pedestrians.
And the recognition rate of non-motor vehicles
Realize parking, high speed and city
Full scene coverage of intelligent driving?
?
The new car has brought the intelligent cockpit into a healthy era.
Four seats in the front and rear rows
All equipped with exclusive vibrators.
Can be intelligently linked with the music frequency.
Form a sense of touch and hearing for the human body.
And multiple psychological stimuli.
Can relieve anxiety in a short time.
?
The new Krypton 001 comes standard with 8295 intelligent cockpit chip.
Equipped with the latest ZEEKR 001 OS 6.0 system.
The whole system comes standard with 15.05 inches.
2.5K flexible OLED controls large screen.
13.02-inch HD instrument screen
And 35.5 inch AR-HUD.
Have a unique eye recognition algorithm in the industry.
It only takes one look to start EVA.??
The system can operate intuitively.
Adjust rearview mirrors, lift windows, close doors, etc.
The whole system consists of 28 speakers as standard.
Yamaha surround stereo advanced sound
It is the only one in the world with a rated power of 2400 watts.
Original car audio with peak power exceeding 3000 watts
Four seats in the front and rear rows all have 2 headrest stereos.
It can be shared by the whole car
You can also share it privately in different areas.
New polar krypton 001 seat and skylight glass
You can even think actively.
Z-Sport version matches the new energy industry
The only intelligent follow-up seat??
By actively judging the vehicle dynamics
Increase the lateral support of the waist and legs within 0.1 second.
The roof is the only one in the industry.
LV partition dimming canopy equipped with nanotechnology
Have 10 grades of light and shade changes.
And 10 regional adjustment functions.
By calculating the ambient temperature and light intensity
Can actively adjust the transmittance of the skylight glass.
As the pioneer of pure electric hunting clothing category
Krypton 001 makes the hunting car move from the crowd to the public.
Less than three years after delivery, the cumulative sales volume exceeded 160,000 units.
All hunting models sold in China in 2023
At least 6 of every 10 units sold are krypton 001.??
In the world of hunting clothes
Only krypton and others
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The design of Changan Auchan X5 PLUS combines the sense of movement and technology. The front face adopts a large air intake grille, and the lines are simple and powerful, showing a strong sporty atmosphere. The interior of the grille adopts a unique texture design, which complements the overall style of Auchan X5 PLUS. In addition, the LED daytime running lights and headlights on both sides of the front face also increase the recognition and sense of technology of the vehicle. On the whole, the design style of Changan Auchan X5 PLUS is fashionable and dynamic, which meets the aesthetic needs of young consumers.
Changan Auchan X5 PLUS has a body size of 4540*1860*1620mm and a wheelbase of 2715mm, providing spacious interior space. The side lines of the car are smooth and dynamic, with 18-inch rims, showing a sporty style. The front and rear wheel tracks are 1580mm and 1570mm respectively, and the front and rear tyre size are 225/55 R18, which ensures good handling performance and comfort.
Changan Auchan X5 PLUS has a stylish and concise interior style. The center console adopts a 10.25-inch central control screen, which is convenient to operate. It is equipped with a leather steering wheel, which supports manual adjustment up and down and back and forth, which improves the convenience of drivers. The main seat has the functions of front and back, backrest and height adjustment (2-way), providing a comfortable riding experience; The auxiliary seat supports front and rear and backrest adjustment. The rear seats support proportional tilting, which increases the flexibility of space. The car is equipped with multiple USB and Type-C interfaces to facilitate the charging and connection of multimedia devices.
Changan Auchan X5 PLUS is equipped with a 1.5t L4 engine with 188 horsepower, with a maximum power of 138kW and a maximum torque of 300 N m.. The matched 7-speed wet dual-clutch gearbox ensures smooth power transmission and efficient output.
The owner of car home said that the appearance of Changan Auchan X5 PLUS is very young, full of personality, and the body looks quite atmospheric.
The scenery ahead is infinite, and the footsteps are powerful. Standing in 2024, the construction of Huawei’s HarmonyOS operating system ushered in a "decisive moment". A few days ago, china securities journal reporter found that despite the enormous challenges and uncertainties, HarmonyOS’s success already has multiple favorable factors, and once it crosses the critical point, HarmonyOS will realize Huawei’s historic leap in the operating system field.
According to Huawei’s plan, in the fourth quarter of this year, Huawei will launch the HarmonyOS Xinghe version of the operating system, which is no longer compatible with Android. This means that HarmonyOS’s operating system will bid farewell to the early compatibility strategy and go on its own, so netizens call it "pure blood HarmonyOS". "Pure blood HarmonyOS" means that the system only supports native Applications, that is, the app needs to be rewritten, otherwise it cannot be used. Huawei’s goal this year is to have 5,000 apps supporting Pure Blood HarmonyOS, and its future goal is to have 500,000 native apps for Pure Blood HarmonyOS. Apple’s iOS and Android App are both on the order of 2 million native applications, and there is a huge gap in front of HarmonyOS.
Xu Zhijun, vice chairman and rotating chairman of Huawei, recently shouted at the 2024 Huawei Analyst Conference, hoping that all developers in the country would join HarmonyOS’s native application ecology as soon as possible. "Huawei has managed 5,000 applications and another 1 million applications, hoping that the whole society will develop them together."
Ren Zhengfei, president of Huawei, once said, "Let those who can hear the sound of guns call for gunfire". Now, HarmonyOS is facing a "decisive moment", and Huawei’s call is urgent. Can the market hear it? How do companies react? How is the development of native applications going? What is HarmonyOS’s odds in the future?
● Our reporter Zhang Xingwang
"Give enough money to people" to rebuild infrastructure
Operating system is called the soul of computer system, and there are only a few successful cases in the market, such as Windows, Apple and Android. Operating system technology is not difficult, difficult in ecology, and difficult to be accepted by the market.
The good news is that china securities journal reporters have learned from many interviews and investigations that based on the future prospects of HarmonyOS’s industry, Alipay, Taobao, Meituan, JD.COM, Nail, Gaode, Xiaohongshu and other head App application manufacturers have started the development of HarmonyOS native applications at the first time. Many manufacturers "give enough money to people" and work overtime to invest in development.
Meituan is the first Internet giant to join HarmonyOS’s native application ecology. Wang Zhiyu, executive director of HarmonyOS Xinghe Edition Meituan App Development Project, told china securities journal that in September 2023, Huawei and Meituan discussed the development of native applications in HarmonyOS, and in November 2023, the two parties signed a contract. According to the delivery schedule, internal testing will begin in March 2024 and public testing will be conducted in June.
Wang Zhiyu said: "The HarmonyOS Xinghe version of Meituan App was developed from scratch. Meituan urgently deployed R&D personnel in various business groups to invest in project development in November last year. We started from the research and development of the underlying infrastructure, and everyone learned while working, and the construction period was very tight."
It is understood that Meituan completed the core function development of HarmonyOS Xinghe Meituan App in six weeks, and ordered the first HarmonyOS Xinghe Meituan App takeaway. The first HarmonyOS Xinghe version of Meituan App covers food, hotel, medicine, take-away, flash purchase, optimization, grocery shopping and other businesses, and is currently being tested. "When users order take-out in HarmonyOS Xinghe version of Meituan App in the future, they can check the progress and details of Meituan take-out orders in time through the live window, and see the key dynamics of take-out at a glance." Wang Zhiyu said.
At the end of March this year, Yangguang. com was the first in the industry to complete the full version development of native applications in HarmonyOS. All the functional modules of Yangguang. com App on Apple’s iOS and Android, and HarmonyOS Xinghe Edition have achieved full coverage. Gong Xiaoou, the head of client development of Yangguang. com Technology Center, told china securities journal that in August 2023, Yangguang. com invested 20 staff members to start the development of native applications in HarmonyOS, which took nearly seven months. At the end of March this year, it was launched internally to test the HarmonyOS Xinghe version of Yangguang. com App. HarmonyOS Xinghe Edition Yangguang. com App has also completed the adaptation on terminal devices such as folding screen mobile phones and tablets.
Gong Xiaoou said, "Pure Blood HarmonyOS" is a brand-new ecology, and it has just started. As the national team of Internet news dissemination and an important new media platform of China Central Radio and Television Station, the earlier it joins HarmonyOS’s native application ecology, the more it can seize the opportunity, be downloaded and paid attention to by more users, and provide rich information services for more users.
According to Huawei, more and more partners have made breakthrough innovations. Bilibili, Xiaohongshu, Iqiyi, Himalaya, WPS Office, China Merchants Bank, Postal Savings Bank and other head applications have completed the development of the test version of HarmonyOS Xinghe App, and the products are being continuously polished.
WPS Office is a very basic application office software under Jinshan Office, which has a wide user base. By the end of 2023, the number of monthly active devices of WPS Office mobile version reached 330 million. Yao Dong, vice president of Jinshan Office, told china securities journal: "WPS Office is the first partner to join the native application development in HarmonyOS. We attach great importance to this cooperation and quickly set up a development team of hundreds of people. At the same time, Huawei also has resident R&D personnel to jointly develop, adjust and optimize HarmonyOS Xinghe WPS Office. "
By other’s faults, wise men correct their own. China securities journal reporter learned from the investigation that the addition of the third-party platform will get twice the result with half the effort for the growth of the native application ecology in HarmonyOS. In November, 2023, mPaaS, a mobile development platform of Ant Digital Branch, signed a cooperation contract with Huawei in HarmonyOS. MPaaS serves hundreds of large and medium-sized customers and thousands of small and medium-sized customers in China, including financial customers such as large state-owned banks, joint-stock banks and Toucheng Rural Commercial Bank.
Qi Xiaolong, general manager of mobile technology products of Ant Digital, said: "The mPaaS platform of Ant Digital has more than 2,000 partners. Based on our platform, Android App and Apple iOS App have been developed. Our cooperation with Huawei will not only help us to provide a more compatible version, improve the development efficiency of old customers, but also accelerate the promotion of native applications in HarmonyOS. "
According to Qi Xiaolong, mPaaS, an ant math department, participated in some code and architecture design in HarmonyOS. On April 16th, it launched the HarmonyOS native application beta capability set, which can ensure customers to give full play to the performance of HarmonyOS and reduce the difficulty of accessing HarmonyOS Xinghe Edition. At present, about 30 institutions have entered the testing stage.
According to the reporter’s understanding, Alibaba Cloud audio and video terminal SDK (software package), Gaode map SDK, Weibo login sharing SDK and other third-party SDKs have adapted to HarmonyOS Galaxy Edition, which will further reduce the development workload of partners and drive more partners to accelerate the development process of native applications in HarmonyOS.
According to Huawei, at present, HarmonyOS’s native application ecology has achieved perfect vertical industry coverage, including convenient life, travel, financial management, social information, productivity tools, government and people’s livelihood, news media, audio-visual entertainment, games and other fields, and head applications are scrambling to accelerate the development of native applications in HarmonyOS, continuously injecting new blood into HarmonyOS’s native application ecology.
According to industry insiders, the favorite thing about the operating system is that everyone comes to use it. The more users, the better, and the more applications, the better, which is convenient for the operating system to continuously find problems and iterate; What I fear most is that the market ignores it, and the result of indifference is death, which is the home of most operating systems. HarmonyOS system has attracted the attention of many manufacturers, who are willing to invest real money to develop native applications, which is the greatest support and affirmation for HarmonyOS.
"Internet of Everything" is the biggest advantage
Huawei released Harmony OS (HarmonyOS system) in 2019, which was first applied to Huawei’s smart screen, and began to be applied to Huawei’s mobile phone field in 2021. Counterpoint data show that in the first quarter of 2022, HarmonyOS’s share in the domestic mobile phone market was only 3%, and it increased to 8% in the fourth quarter of 2022 and 16% in the fourth quarter of 2023, showing a steady upward trend. HarmonyOS’s share in the global market reached 4% in the fourth quarter of 2023, making it the third largest mobile operating system in the world after Android and Apple’s iOS.
In September 2023, Huawei announced the full launch of HarmonyOS native applications; In January 2024, Huawei said that HarmonyOS Xinghe Edition will be released in the fourth quarter of 2024. The insiders believe that mobile phones are the most important terminal products of Huawei. With the return of Huawei mobile phones to the market, the confidence of consumers and developers in Huawei has been restored. It is timely for Huawei to launch HarmonyOS native applications. Although HarmonyOS’s native application has just started, its three advantages have great appeal to developers.
First, Huawei has a large number of terminal equipment. At present, with the return of Huawei’s mobile phone king, products such as tablet, PC, smart screen and smart car are continuously introduced, which will increase the installed capacity of HarmonyOS system. A native Application developer in HarmonyOS bluntly said that Huawei has a huge number of end users, which is the key reason to attract various manufacturers to develop HarmonyOS Xinghe version of the app. "Alipay sees a large number of users of Huawei mobile phones, and definitely hopes that users can use Alipay App on Huawei mobile phones." An insider said frankly.
The data shows that there are more than 800 million ecological devices in HarmonyOS, including more than 300 million owned by Huawei. Wang Zhiyu said: "Huawei is an important user channel for Meituan, which is an important consideration for Meituan to join HarmonyOS’s native application ecology."
Secondly, technically, HarmonyOS has the advantages of seamless collaborative experience across terminals and multi-terminal deployment at one time. Liu Shuangfeng, chief analyst of CITIC Jiantou Securities and Electronics Industry, believes that Google’s Android system is dominant with its open source characteristics and rich application ecology. Apple’s iOS system has won the favor of a large number of users with its closed ecosystem and excellent user experience. Huawei’s HarmonyOS system takes a different approach, focusing on distributed capabilities. According to the reporter’s understanding, HarmonyOS not only allows users to switch freely between mobile phones, tablets, computers and other devices through distributed technology, but also realizes resource sharing among multiple devices, making it more convenient for users to use.
In addition, Zhu Yonggang, president of Huawei Terminal Cloud, said: "The important characteristics of HarmonyOS’s one-time development of multi-terminal deployment enable applications to realize continuous access to services in the fields of tablets, PCs, smart screens, televisions, watches, smart cars, etc., and at the same time reduce the cost of developers. With only one development, new opportunities for commercial returns can be generated on various devices."
Many native application developers in HarmonyOS bluntly told china securities journal that although they encountered some technical problems during the development of HarmonyOS Xinghe App, they were able to communicate directly and smoothly with Huawei team, which reduced the communication cost. "We put forward some demands to Huawei, and the Huawei team can respond quickly, which is unmatched by Android and Apple iOS." A developer said.
Third, HarmonyOS has huge industrial space. Huawei put forward the strategy of "1+8+N" (1 stands for mobile phone, 8 stands for tablet computer, PC, VR device, wearable device, smart screen, smart audio, smart speaker, car, and N stands for pan-IoT device). HarmonyOS is not just a mobile phone operating system, but an operating system for the Internet of Everything era. According to Haitong Securities Research Report, compared with Android and Apple iOS, HarmonyOS has a large market share in a variety of terminal products, and has a huge market space in the future.
Liu Kai, an analyst at Everbright Securities, believes that after half a century’s development, the application software and hardware devices have undergone earth-shaking changes, and the development of the operating system has gone through two complete eras. The first era is the computer era dominated by Windows and Mac OS, and the second era is the smartphone era marked by Android and Apple iOS. With the continuous evolution of technology and the constant change of equipment form, the number of devices connected by the Internet of Things has exceeded 10 billion units, and it has quietly become the most important part of networked equipment terminals, and the era of the Internet of Things has arrived. HarmonyOS, which is oriented to the next generation operating system, is expected to become the leader of the Internet of Things operating system.
On January 18th, at the sailing ceremony of HarmonyOS Eco-Qian Fan, Yu Chengdong, managing director of Huawei, CEO of terminal business and chairman of BU, a smart car solution, said that HarmonyOS would open a new blue ocean with a trillion yuan industry. Qi Xiaolong told china securities journal that unlike other OSs, HarmonyOS has a large number of IoT terminal devices, and HarmonyOS has huge industrial space, which is the reason for attracting the mPaaS platform of ant science to join the native application ecology of HarmonyOS. "As a third-party development platform for multi-terminals, we look forward to building an ecosystem with partners such as Huawei and Runhe Software to achieve mutual benefit and win-win."
The horizon dawned.
It has always been the wish of China people to have their own operating system. But it is not easy to realize this long-cherished wish. This depends on people’s efforts, but also on the progress of the times. Every generation of operating systems can win, which is to seize the cusp of the times. In the Internet of Things era, there should be a new operating system.
TechInsights, a research institute, predicts that Android and Apple’s iOS will continue to play a dominant role in the world, and from 2024, HarmonyOS will become the second largest smartphone operating system in China.
"Building HarmonyOS’s native application ecology is the most critical thing for Huawei in 2024." On April 17th, Xu Zhijun said that in the past, HarmonyOS’s operating system mostly adapted to various terminal devices in the south, but it still shared the application ecology of Android in the north. Huawei hopes that in 2024, 5,000 applications commonly used on smart phones (the usage time accounts for 99% of the total user usage time) will be fully migrated to the native operating system in HarmonyOS, and the operating system and application ecology will be truly unified.
For HarmonyOS system, the dawn of the horizon appears at first sight. In April 2021, Yang Haisong, then vice president of Huawei’s consumer business AI and full-scenario business department, said in an interview that for an ecology, especially for the underlying platform such as operating system, software usage and market share are the core factors for its survival and success, and 16% market share is a life-and-death line. Yang Lin, an analyst at Haitong Securities, believes that there are more than 800 million ecological devices in HarmonyOS at present. From this calculation, HarmonyOS’s global market share has reached 13.11%, which is very close to the life-and-death line of 16%.
The reporter learned from the investigation that Huawei’s technical support for developers is indispensable because HarmonyOS is a brand-new operating system. On March 15th, Zhu Yonggang said that Huawei will assist enterprises and institutions to develop more than 5,000 native applications in HarmonyOS by the end of 2024, and finally realize the development of more than 500,000 native applications in HarmonyOS. On April 7, Huawei said that from January 18 this year, Huawei announced that the first batch of more than 200 application vendors were accelerating the development of native applications in HarmonyOS, and by the end of March, more than 4,000 applications had joined the native application ecology in HarmonyOS, with a growth rate of about 20 times in just two months.
Zhu Yong just said bluntly that it is impossible to build a native application ecology in HarmonyOS only by relying on the strength of Huawei. The HarmonyOS adaptation of mPaaS, a branch of ant mathematics, means that it will effectively accelerate the "HarmonyOS" of thousands of apps from point to area, and become one of the boosters for the development and growth of native applications in HarmonyOS.
Although HarmonyOS’s native applied ecology is developing like a bamboo, it has to face some challenges.
First of all, after the technological breakthrough, there is a big gap in the number of ecological applications in HarmonyOS, and it still needs to catch up. As early as May 2019, when Ren Zhengfei talked about the operating system in an interview with the media, he said frankly: "The operating system is not difficult technically, but the difficulty is ecology."
According to public information, in the global market, Apple launched the Apple App Store in 2008, and currently there are nearly 2 million apps in the App Store; The Android ecosystem has 2.8 million apps. In contrast, HarmonyOS’s native application ecology has just started, and there is a huge gap. It is urgent to accelerate the development of native applications in HarmonyOS.
Secondly, some manufacturers are on the sidelines. An engineer from a big Internet company told china securities journal that many manufacturers are watching Huawei. For example, some big companies are just adding some applications to the native application ecology in HarmonyOS. Xu Zhijun called on all application developers and application owners in China to join HarmonyOS’s native application ecology as soon as possible. In this way, when HarmonyOS Xinghe Edition is really used, it can bring good experience to consumers.
At present, Tencent’s WeChat has not announced its participation in HarmonyOS’s native application ecology. By the end of 2023, the combined monthly active users of WeChat and WeChat were 1.343 billion. A native application developer in HarmonyOS bluntly told the china securities journal reporter: "WeChat has a large number of users. In fact, everyone is most concerned about when it will join the native application ecology in HarmonyOS."
It is reported that Huawei and Tencent are talking about the collapse, but according to a person familiar with the matter, it is false news that the two sides are talking about the collapse.
Many native application developers in HarmonyOS admitted to china securities journal that the native application ecology in HarmonyOS is developing with each passing day. The sooner you join the native application ecology in HarmonyOS, the higher the attention you may get and the greater the traffic. However, for applications such as WeChat, we can’t generalize, and both parties may involve commercial interests and other factors. HarmonyOS’s native application ecology should be enlarged, and developers should also share the industrial cake.
In order to promote the native application ecology in HarmonyOS, Huawei has launched the "Yaoxing Plan" of 7 billion yuan, which continuously encourages ecological innovations such as native applications, meta-services and SDK in HarmonyOS. Xu Zhijun said: "When we migrated these 5,000 applications and thousands of other applications to the HarmonyOS operating system, the HarmonyOS operating system was completed and truly became the third largest mobile operating system in the world besides Apple iOS and Google Android."
Welcome to the Autohome Jinhua promotion channel, bringing you the latest car market. At present, the high-profile series is running an unprecedented promotion to give back to consumers in Jinhua area. It is understood that consumers can enjoy up to 30,000 cash discounts, which brings the starting price of this luxury model down to an attractive 199,800 yuan. This is a great opportunity not to be missed. Want to know more specific car purchase information and get higher discounts? Be sure to click the "Check Car Price" button in the quotation form and let’s explore this unprecedented car purchase offer together!
As a high-end Hongqi car series, the EH7 shows the solemnity and luxury of the Hongqi brand in its exterior design. Its front face design adopts a unique streamlined line, which fuses traditional Chinese aesthetics and modern technology elements, showing the atmosphere without losing movement. The iconic middle grid grille adopts a delicate matrix design, and the chrome trim outlines a strong visual impact to highlight the brand identity. Overall style, the EH7 fuses business and sports elements, with smooth body lines and harmonious proportions, showing the noble temperament of luxury cars.
The side lines are elegant and smooth, and the Hongqi EH7 shows a noble and stable body ratio with its 4980mm body length, 1915mm width and 1490mm height. The wheelbase is up to 3000mm, making the front and rear wheel tracks reach 1645mm and 1655mm respectively, which not only ensures the comfort of the interior space, but also reflects the balanced stability of the vehicle. The tire specification is 245/50 R18, and the front and rear wheels are used in this specification. With the exquisite wheel rim design, it creates a luxurious visual effect. Every detail highlights the unique charm of the Hongqi EH7.
The interior design of Hongqi EH7 is full of luxury and technology. It provides a comfortable grip for the steering wheel with exquisite leather materials. Its steering wheel supports manual up and down + front and rear adjustment, which is convenient for the driver to operate individually. The 15.5-inch large-size central control screen not only displays clearly, but also integrates multimedia systems, navigation, telephone and air conditioning functions to achieve convenient and intelligent operation. As for the seats, imitation leather and leather/fur materials are mixed and matched to ensure the comfort of passengers. The main and passenger seats are equipped with front and rear adjustment, backrest adjustment and multi-directional adjustment, including waist support. For example, the driver’s seat also has heating, ventilation and headrest speaker functions. In addition, the front seat also supports electric memory function, which provides convenience for the driver. The rear seat supports proportional reclining, which makes space utilization more flexible. These configurations work together to create a high-end and functional interior environment.
The engine is a key component of the Hongqi EH7 powertrain. This model is equipped with a strong power source, with a maximum power of 253 kilowatts, which is enough to provide sufficient energy. In terms of torque, it has reached 450 Nm, which ensures that the vehicle performs well when accelerating and driving. This engine configuration fully reflects the pursuit of the driving experience and the insistence of the Hongqi brand on high quality.
Overall, the Autohome owner’s evaluation of the Red Flag EH7’s appearance is unique and in-depth. Although it may be a little controversial at first glance, the atmosphere and recognition brought by the real car are impressive. Although the owner mentioned the regret of the taillight design and the flag light, he still recommends that you experience it for yourself, because the charm of the real car may exceed the picture. The car, despite some minor flaws, is undoubtedly impressive in design and worth a try.
The Spring Festival holiday has ended, and all walks of life have started work one after another, but it does not affect the fiery market of the film Spring Festival. Among them, the military action giant "Operation Red Sea" has counterattacked all the way and won the best reputation of the Spring Festival file. The box office soared for 6 consecutive days, and turned over on the sixth day of the new year to become the single-day box office champion. As of press time, the film’s box office has exceeded 2.10 billion yuan, playing a most beautiful turnaround battle. Some industry insiders boldly predict that according to its recent "wild rush", the final box office is expected to go straight to the 4 billion yuan mark.
start
The hot film is at the bottom of the box office
In the "Four King Kong" released on the first day of this year’s New Year, "Operation Red Sea" has the most unfavorable start.
"Operation Red Sea" was announced in late December on the first day of the New Year of the Dog, less than two months before its release, and the publicity time for such a production-scale film is very tight. "The popularity is low, and every day is very anxious," the publicity staff said. Zhang Hongsen, director of the film bureau of the State Administration of Press, Publication, Radio, Film and Television, also said on WeChat Moments: "From the producer in winter to the whole creation, the mouth is shouting refueling, and the heart is burning with anxiety."
However, the Chinese film market has never been short of "open low and go high" stories. Despite the poor box office and production after the opening of the first day of junior high school, "Operation Red Sea" has the best reputation among its peers. Douban has a score of 8.5, which is the highest rating for a single film since the concept of Spring Festival gear. "Don’t drink drinks, otherwise you will hold your urine all the way." This is the "advice" after watching "Operation Red Sea". A short sentence is enough to prove the brilliance of the film.
The word-of-mouth continues to ferment, allowing "Operation Red Sea" to demonstrate its true strength in attracting money.
After the first day of the new year, the film’s schedule continued to rise, and now it has reached about 30%. The box office has also caught up, making a comeback all the way, creating impressive results of 6 consecutive days of growth, and won the daily box office championship on the 22nd, becoming the triple crown of the day’s box office, attendance, and average attendance.
Counterattack
No labels, all based on good word of mouth
Strictly speaking, "Operation Red Sea" is not a typical family movie. Why was it able to break through in such a national and family celebration schedule as the Spring Festival?
In fact, in addition to the late setting, the theme is also an important reason why it was not favored at first. After all, this film about the Chinese Navy’s "Jiaolong Commando" going deep into the "Republic of Ivia" to rescue the trapped local Chinese expatriates is more like a cold sharp knife, which is out of step with the festive atmosphere.
"This is a super blockbuster, with a large technical scale and production difficulty. It’s not easy to find a suitable big schedule." Yu Dong, the producer of "Operation Red Sea" and the chairperson of Bona Pictures, explained this "willful" setting. He said that in the Spring Festival in the past few years, Bona has launched three "Macao" movies in a row, all of which are family fun types, but they were later criticized by many audiences and did not meet the positioning and purpose of the film family fun. "I think the Spring Festival schedule still needs good movies, not just family fun, but also’family fun ‘and’family fire’." Operation Red Sea "is such a blockbuster."
Whether it is during the Chinese New Year or the "post-Spring Festival" after the holiday, "Operation Red Sea" and "Detective Chinatown 2" have shown a stronger and more lasting enthusiasm for attracting money than "Monster Hunt 2" and "Journey to the West". According to Zhu Yuqing, the founder of Juying Hui, putting some kind of label on yourself during a certain period is actually a double-edged sword. "Like" Daughter Country ", it overemphasizes the label of’love ‘and loses a part of the audience." Operation Red Sea "and" Detective Chinatown 2 "did not emphasize their own positioning when promoting, but have a greater tolerance for the audience."
Outlook
Military-themed films may become mainstream
"Operation Red Sea" received a lot of praise, but the most important thing was that the film was exquisite and realistic in its ordnance and military details, which "captured" many professional military fans.
Han Han, the director, who says he usually likes to watch military-themed works, is a half-gun fan. In his opinion, the professionalism of "Operation Red Sea" is almost impeccable: "In terms of war action genre," Operation Red Sea "is completely the world’s top standard. It directly brings the level of Chinese film production to a higher level, and I think it is a milestone for Chinese film." Shi Zhongshan, the screenwriter of military-themed film and television dramas such as "The Years of Passion" and "Military Song Loud", believes: "Operation Red Sea" indicates that the Chinese film market can make a Hollywood-like blockbuster as long as it works hard. "
As for the military equipment in Operation Red Sea, Wang Qiang, who plays the role of the political commissar of the Linyi warship in the film and is also a military producer of the film, said: "Shooting warships, every action away from the dock is about 500,000 yuan budget. The camera teacher of the crew has not been willing to turn off the camera since they got on the warship. The sea is very rough, and the camera team insists on shooting with umbrellas and life jackets, and does not want to miss every precious detail on the warship." Zhang Yi, a veteran with a decade of military experience, also revealed that the technical requirements of each shot in Operation Red Sea are particularly high. "Many actions have to be filmed more than a dozen or even dozens of times."
From "Wolf Warrior 2" to "Operation Red Sea", the main theme military blockbusters have repeatedly achieved great results, and the high box office has left other types of films far behind. Does this mean that military films have become the mainstream of our country’s film market?
Rao Shuguang, president of the China Film Critics Society, believes that the success of these films shows that our country has made new progress and new breakthroughs in this genre, but it is too early to say that it has become a mainstream genre, and more efforts should be made to continue to promote it in the future. "Because military themes, including military action films, are needed to inspire patriotism and show the rise of a great power, and at the same time, they are also needed to continuously improve the industrial system and technical level of Chinese films."
Jiao Jing, deputy general manager of Movie United Media, who was responsible for the distribution of "Wolf Warrior 2," also said that the theme film, especially the military action theme, will definitely become the most promising film genre in the market, "because the theme has a huge appeal in China. As the country becomes prosperous and strong, the whole society pays more and more attention to national defense and the military. As long as the creators can keep improving and publicize pragmatic innovation, the market space for this type of film is unlimited."
1905 movie network feature In 2020, Wen Shipei had a particularly busy year. He had just finished filming the film "Once Upon a Time in the Tropics" in the summer, and in the winter, he had caught up with the short film "Killing Time" to start. In the past year, he had been idle, writing a new script while waiting for his work to be tested by the public.
To some extent, Wen Shipei is a creative director with a forward-looking consciousness, bold, avant-garde and with ideas.
Two years ago, the concept of the meta-universe had not yet arisen. He had already begun to think: when technology developed to a certain extent, machine labor had completely replaced human labor, and human labor was no longer needed by society, how would the ruling class want humans to spend the rest of their lives? How would humans consume their time?
He wrote the answer to the question into a screenplay, which later became "Kill Time," an infinite fantasy about 2046. As a unit of "After Tomorrow," produced by Ning Hao and starring Zhang Yu and Li Manxuan, the short film has been released recently.
There was a particularly long kissing scene between the two of them in the play. Zhang Yu hugged Li Manxuan and went from lying down to spinning, from still to jumping, from heaven to earth, like a dance that lasted for two minutes and forty seconds. In order to film this "kissing scene dance" well, Zhang Yu, who lacked dance experience, threw himself into intensive training before the film started, stood on tiptoe, practiced spinning, and "overcame" jumping. It took two weeks of hard work to get the last less than three minutes of amazement. During the "kissing scene", Zhang Yu was still the "abused" party and was slapped by Li Manxuan a lot. Because this detail was photographed many times, he was also "really slapped" forty or fifty times, making a sound.
Wen Shipei interpreted the meaning behind the passage, "It embodies the complete stage of a love: encounter, know, fall in love, hurt, forgive, compound, separate… As Garci ? a Márquez said in" One Hundred Years of Solitude, "even the most fanatical and faithful love is just a fleeting reality. In the end, it will only leave a hundred years of loneliness. And even if it will eventually be separated, boys insist on pursuing girls, which shows that love is our weapon against nothingness."
From "Once Upon a Time in the Tropics" to "Kill Time," Wen Shipei gradually formed his own narrative style and began to emerge among newcomers. Of course, there are occasional voices who feel that his ability to stand out is somewhat blessed by the blessing of luck. From successfully signing Ning Hao’s "Bad Monkey 72 Becomes a Young Director Program" to his debut partner Peng Yuyan and Zhang Aijia, Wen Shipei has been relatively smooth compared with many new directors.
"It’s hard to judge whether a director is lucky or unlucky. I am a lucky director, but I also have unlucky moments. I am an unlucky director, but I also have lucky moments." Looking back indifferently, Wen Shipei chose to emphasize that luck was just a note.
It is well known that only by creating excellent works can a director achieve good luck.
The following is a transcript of the conversation between 1905 Movie Network and Wen Shipei:
1905 Movie Network: Talk about the inspiration for the short film "Killing Time". What is the core that you hope to convey to the audience through this short film?
Wen Shipei: In simple terms, this is a love story that takes place in the future. A boy likes and pursues a girl. It involves an imagination of the future society. Based on various technological premises, robots can adapt to all walks of life, and even replace human labor. For example, autonomous driving is about to replace the driver industry. In the future, human labor may no longer be needed, so how will the ruling class want people to spend their lives, and how will humans consume their time? This is an imagination. I think a lot of science fiction works are about the present, about specific problems in our lives, or a tendency to change.
1905 Movie Network: Share the design of the two protagonists’ "kiss dance" in the film. What is the specific significance of this plot?
Wen Shipei: My imagination of it is a love from beginning to end. Two people meet and love each other, during which there is suspicion, mutual hurt, and finally inevitable separation. This kiss is designed based on this concept. As Márquez said in "One Hundred Years of Solitude", no matter how loyal love is, it may be fleeting, and in the end it will only leave an eternal one hundred years of loneliness. Because human life is limited, then love must be limited. They collide, then kiss goodbye, and separate, but boys still hope to pursue girls. Love is our weapon against nothingness.
1905 Movie Network: To some extent, do you agree with others’ evaluation that you are a relatively lucky director?
Wen Shipei: Some people say I’m lucky, some people say I’m not lucky, and I don’t know what others will say. People are complicated, and I’m a lucky director, but I also have unlucky times. I’m an unlucky director, but I also have lucky moments. Now a lot of things are just making complex concepts rough and simple, and these need to be considered in a longer time dimension.
1905 Movie Network: Talk about the change of mindset after filming "Tropical Past" and "Kill Time"? Are there any new creative plans next?
Wen Shipei: My mentality has not changed much. At present, I am still in the process of learning and growing up. Of course, during the learning process, I am also exploring more step by step. The most important thing is the story I want to tell next. I have considered a lot, and the second feature film is being created. It is inconvenient to disclose it for the time being, and it is not allowed to disclose it. (laughs)
On May 29, at the 349th press conference of the novel coronavirus pneumonia epidemic prevention and control work in Beijing, Xu Hejian, deputy minister of the Propaganda Department of the Municipal Party Committee, director of the Municipal Government Information Office, and spokesperson of the Municipal Government, introduced that in order to guide the takeaway platform and takeaway personnel to do a good job in epidemic prevention, ensure the safe and orderly conduct of takeaway distribution business, and serve the diverse and timely end delivery needs of citizens and friends in the "last 1 kilometer", the city has taken multiple measures to do a good job in epidemic prevention and supply for e-commerce platforms and takeaway personnel.
One is to require takeaway enterprises to strengthen the identification of start-up, takeaway personnel need to be in normal health treasure state, strictly implement a daily nucleic acid, and hold three negative nucleic acid test certificates in the past three days before receiving orders;
The second is that takeaway companies send orders "nearby". In practice, takeaway mainly meets the immediate consumption needs of citizens. The company will configure the supply capacity and distribution force according to the fixed area in the city. The delivery range is basically maintained at 3-5 kilometers around the store, warehouse, and catering merchants. The takeaway personnel carry out distribution business in relatively fixed areas. The takeaway company will further optimize the configuration to ensure that the fixed area realizes fixed rider delivery.
The third is to require riders to wear N95 masks and disposable gloves during the process, implement "point-to-point" and non-contact delivery, and fully disinfect their hands after each order delivery to reduce the risk of being infected and spreading the virus during the epidemic;
The fourth is to establish a "whitelist" mechanism to include takeaway riders delivered in the sealed control area into the "whitelist" management. On the basis of daily nucleic acid, strengthen epidemic prevention measures that only negative antigens can take orders, and put forward requirements for the handover of goods to ensure that riders in the sealed control area are willing to go, and it is safe to go.
"At present, the city’s epidemic prevention measures in the takeaway field are effective, the power of takeaway riders is sufficient, the delivery of takeaway orders is smooth and orderly, and citizens can place orders on various e-commerce platforms and catering companies normally. We will also urge all companies to continue to do a good job in ensuring supply and stable prices," Xu Hejian said.