EZ-6 suspected price exposure, 221,800 yuan this price is really bad!

Recently, a Changan Mazda EZ-6 car purchase invoice caused an uproar among netizens. The invoice clearly shows that the price of the EZ-6 pure electric BEV model is 221,800 yuan. This news has caused many industry insiders and consumers to discuss. Many people believe that the EZ-6, as Changan Mazda’s first new energy product and the only model in the joint venture B-class sedan market to provide range-extending power, is mostly true. Moreover, Changan Mazda is really not good this time.

First of all, start from the authenticity of the invoice. This car purchase invoice was issued on August 16, more than a month earlier than the pre-sale time. Generally speaking, a new car is launched, and the car company has a complete set of time to advance the process. Especially for a joint venture car company like Changan Mazda, it is very possible to negotiate the price 2 months in advance. In addition, although sensitive information such as invoice codes are coded, from the information of the invoicing party and the invoice seal of Changan Mazda Automobile Co., Ltd., this invoice does not seem to be fake, and it is likely to be internal information. To sum up, the invoice itself is very reliable, and the displayed EZ-6 price is also likely to be real data.

In fact, since the EZ-6 made its debut at the 2024 Beijing Auto Show, the car has quickly become one of the hottest discussed models in the joint venture new energy field. The reason why it has attracted a lot of attention is not only its design that stands at the forefront of the trend, but also because the EZ-6 is the only model in the current joint venture B-class sedan market that offers extended range power options, which to some extent makes up for the gap in the field of extended range of joint venture new energy models.

In-depth understanding of the product characteristics of the EZ-6, in terms of body size, the length, width and height of this model are 4921/1890/1485mm, and the wheelbase is 2895mm. The EZ-6 features frameless doors and hatchback design, which undoubtedly make its shape full of modern and futuristic. However, the design of the through taillights and the four round barrel lights on the sides makes people think of classic Mazda design elements.

In terms of power configuration, the EZ-6 provides consumers with both pure electric and extended range options, and adopts a rear-drive layout. According to the information currently exposed, the power parameters of the pure electric version are all 190kW, while the extended range version models use the same 1.5-liter range extender, and the power parameters are exactly the same. In terms of endurance, according to the different battery pack capacity, the endurance range of the pure electric model is 480 kilometers and 600 kilometers respectively, while the extended range model can achieve a long battery life of more than 1,300 kilometers under the condition of one charge and one tank of fuel.

In terms of smart configuration, the EZ-6 is full of sincerity. Equipped with the third-generation 8155 chip of Qualcomm Snapdragon, it is equipped with a 14.6-inch floating center control screen, plus a full LCD instrument panel and an AR-HUD head-up display, which makes smart technology feel overwhelming. In addition, the vehicle is also equipped with 360-degree panoramic images, 180-degree panoramic chassis, adaptive cruise control, lane keeping assistance, automatic parking and other functions. Luxury is reflected in its equipped Sony audio and 64-color ambient lights, as well as zero-gravity seats, which are very rare in the same class of models.

Judging from the configuration of the product and the price of other models, the pricing of the EZ-6 seems very reasonable. From the known information, the EZ-6 has far exceeded most joint venture models in terms of configuration. Moreover, as a joint venture pure electric mid-range car, the price of 221,800 yuan is quite competitive compared with the price of about 300,000 yuan for Tesla Model 3 and BMW i3, and the starting price of 227,700 yuan for Volkswagen ID7. This undoubtedly gives the EZ-6 a strong price advantage in the market.

According to Mazda’s previous pricing strategy, the price of the EZ-6 is expected to fall between 18-240,000 yuan. If there are some awesome policy support during the pre-sale period, it will surely further enhance the market competitiveness of this car. According to the latest news, the EZ-6 will start pre-sale on September 28 and is scheduled to be officially launched at the end of October, which has brought a lot of pressure to other joint venture new energy models. Overall, Changan Mazda’s strategic layout this time is obviously very wise, and the EZ-6 is very likely to become a new spoiler in the market.

Behind every successful model is a comprehensive market survey and strict strategic deployment. Whether this expectant Changan Mazda EZ-6 can stand out in the fierce market competition still needs further testing by consumers and the market. Welcome to share your views and expectations of this car in the comment area. We are waiting for the final answer to be revealed together!

Andy Lau opened a singing without time to receive the Twins "Human Flesh Express" trophy


Twins send trophy to Andy


Andy Lau was very touched


Twins come to cheer on Andy

  The first performance table of the 2010 music industry "New Town Madden Music Awards Ceremony" was distributed on the evening of the 29th. Andy Lau, who was holding a solo concert, won the "World Madden Most Popular Supreme Singer" award. Although he could not appear at the awards ceremony, he won the Twins Human Flesh Express Award for his star fans, which surprised Andy. 

  "Andy Lau Unforgettable Concert" was held in the Red Pavilion on the evening of the 29th, and the following day, after making an exception to invite two guests, Jia Sile and Ye Qianwen, to perform, two groups of four guests were found that night, namely the girl group Twins and At17. Twins was even more surprising. When Cai Zhuoyan and Zhong Xintong attended the New Town Madden Awards Ceremony, the two immediately rushed to the Red Pavilion and secretly brought Hua Zai’s "World Madden’s Most Popular Supreme Singer" trophy as a "meet and greet". 

  When Andy introduced Twins to the scene, he said: "I watched them enter the industry. They have gone through a lot of ups and downs like me, and every time I am disappointed, I will receive text messages from them to comfort me." Then Twins appeared with Andy’s trophy, which surprised Andy and asked back: "Even if I didn’t attend, I will get a prize?" Ah Sa and Gillian not only supported Andy with their actions, but also burst out that they are super fans of Andy and members of his fan club. However, Andy kicked out that they have rarely participated in fan activities in recent years. Twins laughed and said: "We are forever honorary members!" 

  As for another girl group, At17, who appeared in the Encore session and sang "I Hate Me" with Andy Rock Popular Hall, a round of strong songs and dances heated up the atmosphere. Andy, who used this solo song to commemorate 30 years of entry into the industry, joked: "At first I called At17 because I thought they were like me, and they all entered the industry at the age of 17. Isn’t that very interesting? I only knew it wasn’t the case after asking." At17 immediately added: "Wrong is wrong! You have a song called" Seventeen ", and we also have a song called" Seventeen Years Old ", which is also a fate!" 

  Andy said bluntly that today’s music scene needs new blood like them. In order to support the younger generation, Andy also promised to hold a concert at At17 in the future, and will be obliged to be the concert guest of the two. (Photo and text/Tungstar)

199 yuan: hammer P1000 two-way fast charging mobile power supply evaluation: alternative solution

  Content navigation:

  On May 9th, the largest cross talk program in the mobile phone industry was ushered in: the Hammer Spring New Product Launch, and Lao Luo’s head pill launched the dual-camera nut Pro amidst various cheers. The next few days were all about consumers’ after-dinner topics.

  The hammer also has another blockbuster product that was not announced at the press conference. It is the hammer P1000 two-way fast charging mobile power supply.The serious white and gray overtones hide a very powerful performance. According to the spy introduction, the hammer uses a relatively rare scheme.

  Unpacking:

199 yuan: hammer P1000 two-way fast charging mobile power supply evaluation: alternative solution

  The hammer P1000 two-way fast charging mobile power supply is priced at 199 yuan in the official mall, which is full of "feelings". The product packaging uses a white carton, and there is nothing else except a bright red hammer logo.

199 yuan: hammer P1000 two-way fast charging mobile power supply evaluation: alternative solution

199 yuan: hammer P1000 two-way fast charging mobile power supply evaluation: alternative solution

  Information parameters at the bottom of the package, product name: 10000mAh two-way fast charging mobile power supply, model: P1000, input interface: Type-C, output interface: USB-A, input parameters: 5V3A/9V2A/12V1.5A, output parameters: 5V3A/9V2A/12V1.5A, battery capacity: 10000mAh/38.5Wh, Beijing Hammer Digital Technology Co., Ltd.

199 yuan: hammer P1000 two-way fast charging mobile power supply evaluation: alternative solution

199 yuan: hammer P1000 two-way fast charging mobile power supply evaluation: alternative solution

  List of unpacked items: Type-A to Type-C output short line x1, mobile power supply body x1, manual x1.

199 yuan: hammer P1000 two-way fast charging mobile power supply evaluation: alternative solution

199 yuan: hammer P1000 two-way fast charging mobile power supply evaluation: alternative solution

  The appearance of the whole can be divided into 3 pieces of plastic material shell, the top is pure white, the bottom shell is light gray, the surface shell is dark gray, the overly gray tone appears calm and serious, the dark gray surface shell is printed with a deeper gray hammer LOGO "smartisan", the contrast is not high LOGO does not highlight, pay more attention to the overall sense, you have to look carefully to see what the word is.

199 yuan: hammer P1000 two-way fast charging mobile power supply evaluation: alternative solution

  Looking at the bottom, the bottom case is a lighter gray shell, and the entire panel is covered with 46 grooves to improve the feel.

199 yuan: hammer P1000 two-way fast charging mobile power supply evaluation: alternative solution

  In terms of the top layout, the far left is the power activation button, and the middle of the button has a pinhole that serves as an indicator light. The green, orange and red indicators show different corresponding power levels, that is, multiple states of a single light. In the middle is a regular Type-A output hole, nominal output performance: 5V3A/9V2A/12V1.5A, and the far right is a Type-C input interface, input performance: 5V3A/9V2A /12V1.5A.

199 yuan: hammer P1000 two-way fast charging mobile power supply evaluation: alternative solution

  The corresponding relationship between the power and the color of the indicator light: green indicates 70-100% of the remaining power, orange indicates 30-70% of the remaining power, red indicates 10-30% of the remaining power, and red flashes below 10%.

199 yuan: hammer P1000 two-way fast charging mobile power supply evaluation: alternative solution

  Bottom nameplate information, product name: 10000mAh two-way fast charging mobile power supply, model: P1000, input: 5V3A/9V2A/12V1.5A, output: 5V3A/9V2A/12V1.5A, battery capacity: 10000mAh/38.5Wh, manufacturer: Beijing Hammer Digital Technology Co., Ltd.

199 yuan: hammer P1000 two-way fast charging mobile power supply evaluation: alternative solution

  The weight of the hammer two-way mobile power supply body is 179.53g, and the hammer is really lightweight in the 10,000 mAh mobile power supply. (Other products of the same level weigh more than 200g)

199 yuan: hammer P1000 two-way fast charging mobile power supply evaluation: alternative solution

  Hammer P1000 head is also very petite, length, width and height are 132mm * 67mm * 12.8mm, and friends 10,000 mAh fast charging mobile power supply size and size comparison, from left to right are Meizu M10, Romas P10S, Huawei glory AP08Q, I hammer P1000, Xiaomi 2 PLM02ZM.

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            Content navigation:

  Disassembly article:

199 yuan: hammer P1000 two-way fast charging mobile power supply evaluation: alternative solution

The disassembly method of the hammer first pulls the head out, and the raised shrapnel bayonet on the main body can be seen, which is fastened to the head cap.

199 yuan: hammer P1000 two-way fast charging mobile power supply evaluation: alternative solution

199 yuan: hammer P1000 two-way fast charging mobile power supply evaluation: alternative solution

199 yuan: hammer P1000 two-way fast charging mobile power supply evaluation: alternative solution

The battery is fixed by the inner card slot, and a 4mm space is reserved with the shell to resist impact and avoid the danger of damage to the battery cell.

199 yuan: hammer P1000 two-way fast charging mobile power supply evaluation: alternative solution

  In terms of battery packs, the hammer mobile power supply uses a high-voltage & ultra-high-density battery codenamed M74 produced by Tianjin Lishen Battery, with a single-chip 10000mAh capacity of 38.5Wh and a full-charge voltage of 4.4V discharge platform of 3.85V.

  Under the same volume, high-voltage high-density batteries can provide higher energy. Lishen’s high-voltage high-density batteries have a huge distribution volume. Most brands of high-end mobile power models will use Lishen 4.4V batteries, which shows that they are very mature and reliable and have won the trust of major manufacturers.

199 yuan: hammer P1000 two-way fast charging mobile power supply evaluation: alternative solution

199 yuan: hammer P1000 two-way fast charging mobile power supply evaluation: alternative solution

Battery pack PACK process, outsourcing white anti-wear adhesive paper, inside is white insulating barley paper and high temperature resistant tape, the safety is the best.

199 yuan: hammer P1000 two-way fast charging mobile power supply evaluation: alternative solution

  At a glance on the front of the PCB, we can see that the inductance of the hammer mobile power supply is larger than that of the common ones. The 10 * 10 inductance is 7 * 7 in the conventional mobile power supply. Three parallel low-resistance patch protection tubes can effectively reduce losses and improve efficiency during high-current charging and discharging.

199 yuan: hammer P1000 two-way fast charging mobile power supply evaluation: alternative solution

  PCB back list, the back of a large area of copper clad, there is a 1206 package of 10 milliohm alloy galvanometer, the battery is directly connected to the PCB by nickel strip spot welding.

199 yuan: hammer P1000 two-way fast charging mobile power supply evaluation: alternative solution

  In terms of the solution, Suzhou Yineng Micro EasePower EDP3016 was selected. EDP 3016 is a SOC chip for fast charging mobile power supply. It integrates a variety of fast charging protocols and can realize fast charging of mobile phones/mobile power supplies.

  Integrated charge and discharge management inside the chip, led indicator light, battery overvoltage and overcharge protection, output overvoltage, under voltage, over current, short circuit protection. Adapter overvoltage, under voltage protection, battery temperature protection and other multiple protections.

  A variety of sub-models can support 4.2V4.3V4.35V4.4V batteries with different full voltages, with a charging efficiency of 95% (measured at 12V1.5A), a discharge efficiency of 94% (measured at 12V1.5A), and a maximum charging current of 3A with a maximum discharge current of 3.4A.

199 yuan: hammer P1000 two-way fast charging mobile power supply evaluation: alternative solution

199 yuan: hammer P1000 two-way fast charging mobile power supply evaluation: alternative solution

199 yuan: hammer P1000 two-way fast charging mobile power supply evaluation: alternative solution

Techcode American Ted Semiconductor *** 3307 low resistance MOS, the function is to output overcurrent protection, close Q1 when overcurrent to close the output.

199 yuan: hammer P1000 two-way fast charging mobile power supply evaluation: alternative solution

Single inductor structure, one inductor can handle charging and discharging, and two Techcode low-resistance MOSs next to it are responsible for synchronous rectification and boosting.

199 yuan: hammer P1000 two-way fast charging mobile power supply evaluation: alternative solution

  The power-on activation button is wrapped with a circle of shading sponge, and a 3-color LED is placed in front of the button. The multi-color LED can display a variety of remaining power status with a single LED.

199 yuan: hammer P1000 two-way fast charging mobile power supply evaluation: alternative solution

199 yuan: hammer P1000 two-way fast charging mobile power supply evaluation: alternative solution

A copper sheet is welded on the PCB first, and then the nickel strip of the battery is spot welded to the copper sheet. The solder joints are firm and have no breakdown.            

            Content navigation:

  Performance article:

199 yuan: hammer P1000 two-way fast charging mobile power supply evaluation: alternative solution

  Come to the performance section to see the powerful performance of the hammer two-way fast charging mobile power supply. Using the POWER-Z FL001 tester to monitor the input, even the most common conventional 5V input is as powerful, with an input power of 5.02V3.15A and 15.8W.

199 yuan: hammer P1000 two-way fast charging mobile power supply evaluation: alternative solution

199 yuan: hammer P1000 two-way fast charging mobile power supply evaluation: alternative solution

199 yuan: hammer P1000 two-way fast charging mobile power supply evaluation: alternative solution

199 yuan: hammer P1000 two-way fast charging mobile power supply evaluation: alternative solution

  Next comes the output section, using the Power-Z KM001 tester to monitor the output of the hammer mobile power supply. The maximum output performance of 5V is 4.95V3.61A and 17.9W.

199 yuan: hammer P1000 two-way fast charging mobile power supply evaluation: alternative solution

199 yuan: hammer P1000 two-way fast charging mobile power supply evaluation: alternative solution

199 yuan: hammer P1000 two-way fast charging mobile power supply evaluation: alternative solution

  The hammer P1000 two-way fast charging mobile power supply is made of a three-color plastic shell, with no extra lines and no extra labels. The tone is white to gray, and the monochrome calm style is exceeded. The power button contains a three-color indicator light.

  The interface uses conventional Type-A output + Type-C interface input, and the input supports a variety of fast charging specifications such as MTK PE, QC2.0, QC3.0, and high-power 5V. The maximum input power is 18.96W. In terms of output, fast charging supports QC2.0, QC3.0, and FCP output. The maximum output power is 24.84W, providing powerful performance.

  The battery pack is selected from the M74 high-voltage ultra-high-density battery provided by Tianjin Lishen Battery, with a 4.4V full-charge discharge platform of 3.85V and a 10000mAh 38.5Wh, which can provide higher power under the same volume.

  The solution uses the relatively rare SOC integration solution of Suzhou Yineng Microelectronics EASE POWER EDP3016 fast charging mobile power supply, integrates a variety of fast charging protocols, integrates charge and discharge management and multiple protection functions, and all MOSs use low-resistance MOSs to further improve efficiency.

  The performance of the hammer mobile power supply is very powerful, and whether you can afford this "hammer" of Thor depends on consumers, whether the wallet power is strong enough (199 price).

"Oriental aesthetics" is a flower, but it can’t circle young people.

Cover map source network

Wherever Hua Xizi goes, it is all oriental aesthetics.

Since its establishment, Hua Xizi has fully integrated the elements of the national tide into the brand, and at the same time, taking advantage of the live broadcast room in Li Jiaqi, it has once become a model of the rise of the national tide brand.

But on the other hand, it frequently overturned on loose powder, cleansing oil and eye shadow. Hua Xizi’s oriental makeup gift box is still "crying" for many girls in the little red book. The ancient high-end Huaxizi, which is understood, seems to be lacking in modern high-end.

Interestingly, however, the sales of Hua Xizi are still very high.

Hua Xizi’s Success Password: Guofeng Marketing Meets Li Jiaqi.

Hua Xizi was founded in 2017. "Flower" means to raise makeup with flowers, and "Xizi" is named after Su Dongpo’s "Want to compare the West Lake with the West Lake, it is always appropriate to make light makeup and heavy makeup", and "Oriental makeup, raise makeup with flowers" is also the brand concept of Hua Xizi. It can be said that Hua Xizi is full of national style from name to concept, and the element of "Oriental women" is engraved in products and marketing.

For example, concentric lock lipstick, Shouwu eyebrow pencil and Songyan butterfly feather mascara … seem to add these beautiful national style prefixes, no matter what color number or model, as long as they are used, they are "the beauty of the East". In addition to the originality of the name, Hua Xizi integrated the national style elements and techniques such as "micro-carving" into the packaging design, and introduced carved lipstick, even combined with ceramics. It can be said that Hua Xizi’s positive innovation around the national style and clear brand positioning under a certain cultural label are really lacking in old domestic products such as Perfect Diary, Appropriate Herbal Medicine and Nature Hall.

At the same time, in the choice of spokespersons, from kiku, a "four thousand-year-old beauty", to Du Fu, a supermodel with an antique appearance, to Liu Shishi, who is gentle and classical in temperament, and Charlie, who is moderately superior to the national songs, everyone has just combined with "Oriental Aesthetics".

Not only are the products and spokespersons very "national style", Hua Xizi actively promotes more and more users to participate in the discussion of national style culture through marketing efforts, such as the discussion of national style topics such as "Charlie meets Hua Xizi", "Hua Xizi’s birds fly at the phoenix" and "Oriental Romance" initiated on the network platform, supplemented by online and offline national style advertisements, and the scenery is the same for a time.

As long as there is a "national style", is it "charming" enough? The answer may be yes.

According to a survey of more than 1,000 post-80s consumers in the first-tier to third-tier cities in China by Park Rui &Credamo, the minority circle that women are most concerned about has "national style". It can be seen that from the main consumer group of the younger generation to the women who are romantic about "national style until death", as a make-up brand, Hua Xizi chooses the right path, which will get twice the result with half the effort.

In addition, on the way of Hua Xizi’s rise, one person who has to be mentioned is Li Jiaqi. At the end of September 2019, Li Jiaqi was invited to become the chief recommender of Huaxizi, and deeply participated in its product research and development. Insiders of Huaxizi Company said, "Li Jiaqi said no, this product will not pass."

In Li Jiaqi’s public live broadcast, I also "bound" myself with Hua Xizi in numerous high-profile ways, such as: "I supervised them to polish the concentric lock lipstick last year", "Hua Xizi is getting better and better under the supervision of my Li Jiaqi" and so on.

According to institutional statistics, in 2020 alone, Hua Xizi appeared 77 times in the live broadcast room in Li Jiaqi. From the sales data, it took only 16 months for Huaxizi to go from a new beauty product that was difficult to enter the top 20 in Tmall sales in 2019 to a sales volume of more than 190 million yuan in 618 in 2020, ranking first in Tmall GMV.

Next, Huaxizi is still going smoothly. According to the data, in 2021, the highest monthly sales growth rate of Huaxizi reached 89.83%, and the single brand GMV exceeded 5.4 billion yuan, an increase of 80% over the previous year, making it the first local makeup brand. In overseas markets, Huaxizi has been sold to more than 200 countries and regions around the world, with a turnover of 14 million yuan, an increase of 286% over the previous year, pushing domestic products to the world.

The dilemma of Hua Xizi: neither high-end nor cheap.

As a new domestic brand, Huaxizi takes the people-friendly route in price, and the price is mainly 100-300 yuan, which also means that it does not belong to the category of high-end beauty cosmetics. It seems that Hua Xizi is also aware of this and doesn’t want to fight the price war any more, as can be seen from his "bad" behavior in this year’s double eleventh promotion.

Compared with other make-up brands, Hua Xizi only launched preferential activities such as "full dress plus gift", "buy 1 and enjoy 3" and "buy 1 and enjoy 7", and the preferential strength is not "double eleven" at all. In this regard, the relevant person in charge of Hua Xizi revealed: "Hua Xizi’s preferential strength in the traditional e-commerce promotion node has always been small, and the brand is still long-term and will not be excessively pursued.

Not only is he unwilling to lower the price, but Hua Xizi also wants to make a breakthrough in the unit price of customers. "Why can China brands only sell cheap prices? We want to break the price ceiling. " Fei Man, co-founder of Hua Xizi, said in an exclusive interview with the media that Hua Xizi must escape low-price competition if he wants to produce products with high creativity, high technology and high investment.

Hua Xizi’s practice of breaking the price ceiling first chose the Japanese market to practice. The price of Hua Xizi’s powder cake products in Japan is around 300 yuan, and the price directly catches up with Chanel’s cake products. In China, it is also trying to increase the unit price of customers on the basis of the price system that customers are used to. For example, 520 nodes launch concentric Qi Mei suits, and 618 and New Year Festival both launch Oriental Beauty dresses, with prices ranging from 520 to 1314. The unit price of customers is increased by combining products, but domestic customers do not pay the bill.

Relying on these gift boxes, Hua Xizi was "black and red" in the little red book. Many girls who received the gift boxes called "crying in the toilet". The point that everyone vomited was mainly in the exaggeration of formal design and no cost performance. The same amount would rather receive a high-end big-name single item.

Strangely, aside from the cost performance ratio, the gift box of oriental makeup is also a beautiful story about the national style, and the design inside and outside of the gift box is also close to the "national style". Why can this national style only poke the hearts of straight men, but it doesn’t work for girls?

Perhaps it is the user’s aesthetic fatigue, or it may be more rational. But for Hua Xizi, the premise of raising the price, as Fei Man, co-founder of Hua Xizi, said, is actually a product change. It is not enough to call it "high-end" simply because the price has increased or the packaging has become more exquisite.

There are two problems left over from history on the road of product innovation of Huaxizi. One is the lack of R&D investment. In order to achieve overtaking in corners, most domestic beauty brands choose the way of strong marketing investment to earn traffic, and quickly get out of the circle by creating online celebrity single products. Faced with numerous competitive pressures, Huaxizi naturally does not want to give up marketing traffic, which leads to the word-of-mouth waterloo for Huaxizi, who pays more attention to marketing than R&D; On the other hand, Huaxizi doesn’t have its own factory, so it is highly dependent on the foundry, and the foundry of Huaxizi also frequently appears "rollover" behavior. According to the information of Tianyanchi, the enterprises that Huaxizi has cooperated with for many times have been asked by the Market Supervision Administration twice to "take measures for rectification".

Although it is far from the "high-end" at present, it is actually a better way to enter the high-end market, because after several rounds of price increases, Huaxizi has already stepped out of the circle of parity, and the customer unit price of Huaxizi has risen to 150 yuan. In contrast, the customer unit price of Perfect Diary is distributed in the range of 50~70 yuan, which is really in the echelon of parity.

In China’s beauty market, there is still much room for the development of high-end products. For a long time, China’s beauty market has been occupied by foreign products, and high-end products are almost monopolized by international makeup brands such as Europe, America, Japan and South Korea, making it difficult for domestic beauty products to survive. Moreover, compared with international brands such as Dior, Saint Laurent and Lancome, which have been established for at least ten years, the domestic cosmetics brands with a short history, such as Hua Xizi, have lower strength in word of mouth, trust and cultural accumulation. However, the rise of the national tide has made users see that domestic products are not only a "substitute" for big brands, but even more cost-effective solutions are exported through product innovation, and product innovations are also emerging one after another. According to public data, Hua Xi Bio and Nature Hall.

Hua Xizi is actually changing. In early January, 2022, Hua Xizi announced that Villi Liang, the former chief technology officer of Huaxi Bio, would join his R&D team, and declared that he would invest 1 billion yuan in product innovation and basic research in the next five years. Prior to this, Hua Xizi built a number of research centers, including the Oriental Aesthetics and Space Innovation Center, with a total area of 6,000 square meters. This is an important measure for Hua Xizi to speed up the development of his own products.

Is Hua Xizi’s "Oriental Aesthetics" Reliable? The answer may still be related to whether its products can withstand the market test. Now, it seems that the direction of the national wind is actually correct, and it is also a "good agent" that is more suitable for Hua Xizi to form a unique recognition among many domestic brands of cosmetics. The reason for the gift box incident is actually that the behavior mode of emphasizing marketing and neglecting research and development makes Hua Xizi go more and more on the marketing road, resulting in the "beauty of the East" leaving only "the East" and the lack of aesthetic feeling.

But in the future, with the blessing of product innovation and the original user base, marketing ability and marketing resources of Huaxizi, I believe that it will eventually be able to embark on a road of its own high-end brand. At that time, the beauty of the East will really shine.END

References:

Zhao Wanli’s Research on Beauty Brand Innovation from the Perspective of National Tide Culture

Yang Xiaoman and Song Shaoyi, A Study on the Marketing Strategy of Guochao Beauty Brand under the Consumption Characteristics of Z Era —— Taking Hua Xizi as an Example.

Research on Communication Power "Research on Word-of-mouth Marketing Strategy of Huaxizi Based on 5T Theory"

Research on the Transformation and Development of Domestic Beauty Products —— Taking Hua Xizi as an Example by Business School of Chengdu University.

Box lunch finance "Hua Xizi’s Li Jiaqi Dependence"

Blue Media Exchange "How many more" Flower Xizi "can Li Jiaqi recreate"

Economic Observer Hua Xizi: "Abandoning" Li Jiaqi

Caught in a marketing siege, how long can Huaxizi bear the title of "Light of Domestic Products"? 》

See the column "Can the upstart makeup flower Xizi tear off the" online celebrity "label? 》

Xiangshan Technology "Fairy Brand Flower West Son, where is the future imagination?" 》

Foreign tourists came to Shanghai to play, and after seeing the "financial center", DRAM: This design is strange

The old man Qiu continued to send, and Shanghai will welcome the most popular starting day! We all know that Shanghai is a very prosperous city. There are also many beautiful scenery in Shanghai. When the holiday is here, many people will go to Shanghai.

In addition to domestic tourists, Shanghai also ushered in many foreign tourists. Some foreign tourists arrive in Shanghai to play and see ShanghaiAfter the financial center, I was surprised. The design of this building is really strange.

This building surprises many foreign tourists in Shanghai Global Financial Center. I know this name knows that the building is higher. Shanghai’s global financial center is very high. Looking at many places in Shanghai, you can see the figures of this structure.

This building is high492.Instrument, all104.The floor has three floors underground. The location of this building is Pudong Century Avenue. The reason why this building surprised everyone is mainly because of its shape, especially, the roof part looks like a bottle cap with a beer.

If the distance is far away, the Shanghai Global Financial Center seems to be relatively small. At that time, I felt that I was a bottle of beer.

Because this building looks different, it is easy to notice this, so this building has also become a local iconic building. Although some people seem to understand, the building has also received various awards. It can also be seen that although the building looks a bit incredible. But there are their own unique.

This building looks like a beer bottle bottle. This design is surprised and will feel bright. This building is very good. Around the prosperity of the business, there are still many people who stand through the windows through the window. You can see that the Huangpu River is not far away. Some people think that this building is novel and shows us the charm of the building. Some people think that if the building can repair our common commercial buildings, the building area is more.

The strange shape of this architecture left a deep impression of many people. Maybe people will take photos of the Shanghai Global Financial Center after Shanghai Global Financial Center. Because this is nearby500.The rice high building is really easy to find. When you look up, I can see it. Now this building is very famous, so there are many people taking pictures as the background.

Shanghai is a very good tourist city. It is more suitable for bad tourism. This strange architectural style is only one of the many beautiful landscapes in Shanghai. The reason why Shanghai is suitable for poor tourism is because there are many attractions here that can be released to everyone freely. The quality of the scenic area is very good.

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