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Today, I picked a car among the medium-sized cars to introduce to you, and it is it. Let’s take a look below.

Let’s take a look at the appearance of the Peugeot 408X first. The front of the Peugeot 408X looks very fashionable and sporty. With the headlights, it has a great visual impact. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing, etc. To the side of the body, the body size of the car is 4705MM*1859MM*1502MM, the car adopts avant-garde lines, the side of the car looks very individual and flamboyant, with large-sized thick-walled tires, smooth lines run through the entire side of the car. At the rear of the car, the Peugeot 408X has a simple rear line, the taillights look very deep, and the unique exhaust pipe makes the shape more dignified.

In terms of interior, the interior of the Peugeot 408X looks very deep, giving people a very angular feeling. The appearance of the steering wheel of the car looks very good, equipped with the steering wheel manual up and down + front and rear adjustment, and other functions, and the grip is good. Take a look at the central control, with a 10.25-inch touch LCD central control screen, the interior design is quite layered, and the overall design of the central control is very good. Let me introduce the dashboard and seats. The dashboard of the car presents an eye-catching design style, and the trendy design elements make people remember it at a glance. The car uses leather seats, and the seats are wrapped in place, making it very comfortable to ride.

The Peugeot 408X is matched with an automatic manual (AT) gearbox, with a maximum power of 129KW and a maximum torque of 250N.m, resulting in good power performance.

The car is equipped with driving mode selection, remote control key, interior ambient light, engine start-stop, traction control (ASR/TCS, etc.), etc. The configuration is not bad, and there is no problem in meeting daily use.

After reading this car, I believe you have a general understanding. Models at this level often offer a good balance of cost-effectiveness and practicality, and are often considered by most consumers to be the first choice when buying a car.

?What can you think of when you think of Mazda? Soul design, curve dancers, ZOOM-ZOOM concept… Although Mazda has not been a high-selling brand in the market, it always has something to remember, and there are many horse fans, and Mazda’s cars always have a unique temperament, like this new EZ-6, which has become the first medium-sized car of a joint venture brand with a new energy dual-power system. Let’s see if this new car can still fascinate people.

A one-sentence review of the Mazda EZ-6:

While adhering to tradition, we have also come up with some exciting innovations!

Advantage:

1. The Soul design is still so good-looking, and there is also an electric rear wing

2. The rear row has a large space, and the middle floor is nearly flat

3. The interior is made of good materials and has a sense of luxury

4. Acceleration and deceleration are linear, and it is not easy to get motion sickness (extended range version)

5. The steering setting is still Mazda, and the chassis comfort is also good

Insufficient:

1. The back of the rear seat is straight

2. There are no physical buttons in the car, and the old horse powder needs to adapt.

Soul design still looks good

The Mazda EZ-6 may be the most characteristic new energy vehicle at the moment. The front of the car retains a large mouth grille, and after adding a half-circle of daytime running lights, it forms a flying wing shape together with the headlights, which also shows a difference from the previous Soul design. Anyway, it looks good.

The lines of the whole car are very smooth, and the concave and convex surface is just right. The color scheme of Soul Red can show the light and shadow effect very well, so even if this color still needs to add 2,000 yuan, it is also worth for money.

Looking at it from the side, you will find that the Mazda EZ-6’s body posture is forward dive, with 19-inch wheels and a slippery back design, which is quite dynamic.

The most attractive rear of the car is the electric rear wing, which is a pure configuration that satisfies emotional value, and with the through-type light strip and the four-round tail light group design, it is also recognizable.

Mazda’s back row has never been so abundant

Looking back, Mazda’s interior space was often its disadvantage. Looking at the rear row (black interior in the picture below), and then looking at the EZ-6, the difference is too great. Mazda has never fought such a rich battle. Suddenly, the rear row space is larger than that of its old rival. With this change, I believe it can attract many consumers.

Moreover, the Mazda EZ-6 is produced on a pure electric platform, so the rear floor is almost flat, and the middle person can ensure comfort. The seat is moderately soft and hard, and the middle part of the seat cushion and the seat back is suede, which has a higher friction coefficient and can effectively prevent skid. However, the angle of the back of the seat is straight, which affects the comfort.

The interior materials are very high-end.

In addition to the large space, the Mazda EZ-6 has a sense of luxury in the car, which is also very different from past Mazda models. The areas that you will touch every day are covered with leather and suede, and the leather touch of the two-color steering wheel is also very delicate. With the appropriate chrome trim, the refinement and advanced sense are in place.

The door panel is also covered with a large area of suede material, which is rare in a joint venture medium-sized car.

Coupled with the front integrated seats, the texture of the entire car is excellent, and the front seats are still zero gravity, allowing you to lie flat with one click, which is really convenient when you need to rest.

Acceleration and deceleration are linear, easy to drive and comfortable

The Mazda EZ-6 doesn’t really look like a new energy car. On the one hand, it’s the acceleration feeling. Mazda deliberately suppressed the explosive characteristics of the motor, or let the power follow the depth of the electric pedal step by step, which can make the occupants feel more comfortable. In fact, the 6.9-second zero-hundred acceleration of the extended-range version is already very fast, and the daily urban driving power can be said to be on call.

On the other hand, it is the experience of braking and kinetic energy recovery. Friends who have driven new energy vehicles should know that even if the kinetic energy recovery is adjusted to a weak level, they will still clearly feel its intervention after the switch is turned off. On the EZ-6, even if it is adjusted to a strong level, the intervention of kinetic energy recovery is very weak, and the vehicle will not be dragged, and the people in the car will not feel uncomfortable. With the comfort brake system, the car can completely prevent nodding at the moment it stops, which also enhances the overall comfort.

Still a curve dancer

Mazda on the EZ-6 in order to allow you to steer more delicately, by increasing the steering force and damping in the central area, you can always maintain a good steering line and consistency. Even if you are a novice, you can feel the steering wheel of the EZ-6 communicating with you when turning and trying to help you control the vehicle accurately. This is obviously different from the light direction setting common in family cars. In summary, when the car is driven, you feel that it is very obedient.

The adjustment of the EZ-6 by Mazda engineers has achieved overall acceleration without dashing, braking without nodding, cornering without dizziness, more accurate steering, millisecond-level body response, a perfect axle-to-load ratio of 50:50, an elk test speed of more than 80 kilometers per hour, and a dual-shift test speed of more than 110 kilometers per hour, which also fully demonstrates Mazda’s century-old profound car building skills.

A central control screen that some people love and some people hate

Finally, let’s talk about the large screen. As a new energy vehicle, it is not surprising to have a large screen. The entire smart cockpit of the EZ-6 is also from Changan, and the use of functions including voice control is no problem. If you are a young person or if you are buying your first car, then you will like this large screen and the functions it contains.

But if you are an old Mazda owner, or other old fuel car owners, and you want to buy this EZ-6, then you definitely need to get used to the operation in the car. For example, the opening and closing of low beams and daytime running lights must be completed in the large screen, which will definitely make you uncomfortable. In fact, I have always believed that large-screen smart cars do not conflict with buttons and knobs, and use them at hand and mouth. This is also human nature. Perhaps on the day when we can really drive autonomously, we can completely abandon buttons and knobs.

edit summary

There is no doubt that Mazda EZ-6 is a joint venture new energy vehicle worthy of recommendation. Maybe you want to ask if it is the same as Changan’s brother models. I can tell you responsibly that the difference is too obvious. Mazda’s adjustment of the chassis and steering is world-class, and it is really pleasing to drive. So if the final price of the EZ-6 extended range version is around 160,000, it is really worth buying.

Recently, the blue electric car has once again become the focus, and the official picture of its new masterpiece has been officially exposed, indicating that this electric SUV, which combines fashion, comfort and practicality, will start pre-sale at the end of September.

Blue Electric E5 PLUS quickly attracted the attention of many young families with its unique Aurora green body color and minimalist futuristic design style. Its exterior design not only shows the brand’s deep understanding of future travel trends, but also meets consumers’ expectations for high-value cars.

In terms of interior space, the Blue Electric E5 PLUS is even more colorful. The five-seat and seven-seat seating layouts provide more options for family travel. The effective space of up to 3162mm and the room acquisition rate of 66.4% ensure that every passenger can enjoy a spacious and comfortable riding environment.

In addition, the blue electric E5 PLUS has a leg space of 917mm in one row, an 8-layer comfortable stacked design of the front soufflé seats, and a 119 ° large angle adjustment of the two-row seats of the five-seat model, as well as a more flexible seven-seat model space. The comfortable sun bed room formed by the maximum volume of 1694L after the second and third rows are laid down has taken the riding experience to a new height.

As the pre-sale date approaches, the Blue Electric E5 PLUS is gradually unveiling its mystery and demonstrating its powerful charm as a new choice for family travel. I believe that in the near future, this electric SUV that combines beauty and practicality will lead the new trend of family travel and bring consumers a better travel experience. Let’s look forward to the pre-sale of the Blue Electric E5 PLUS together!

Recently, the pre-sale was officially opened. Qiyuan E07 uses the SDA platform architecture. The platform is characterized by high modularity and intelligence, providing strong technical support and unlimited possibilities for vehicles. Changan Qiyuan E07 is first equipped with Changan high-end intelligent driving, and a limited number of air suspension + intelligent CDC will be given.

The new car offers two power options, pure electric and range extension, which not only meets consumers’ budget needs for travel costs, but also takes into account the anxiety of long-distance driving.

In this pre-sale, Qiyuan E07 launched three configuration models, and the pre-sale price range is locked between 24.99-31 and 9,900 yuan. The new car not only achieved a breakthrough in power, but also fully upgraded in intelligent configuration, bringing consumers a leading technology experience.

It is reported that Qiyuan E07 plans to start mass production in October this year and aims to be officially launched within the year.

(The picture is sourced from the Internet, if copyright is involved, please delete it privately)

　　On August 25th, the 26th Chengdu International Automobile Exhibition kicked off grandly. Jaguar Land Rover landed in Rongcheng with four brands: Range Rover, Defender, Discovery and Jaguar, and brought the 24-year-old Land Rover Defender, the new Jaguar E-PACE and all the models of the four brands. The new British luxury lineup gathered in Hall 15 of the Western China International Expo City, showing a new British style of "new modern luxury".

　　Unstoppable 24-year-old Land Rover Defender hardcore launch

　　Born for off-road, the Land Rover Defender has been renowned around the world for its outstanding all-terrain capabilities and durability for 75 years, becoming an off-road legend in the luxury SUV sector. To pay tribute to the classic, the 24-year-old Land Rover Defender comes with more outstanding versatility and off-road performance to accompany users on their journey of adventure and achieve extraordinary life.

　　"From the’birth of a legend ‘to becoming a’civilian legend’, and now to the’legendary benchmark ‘, it can be said that the guardian is not just a car, but also a catalyst for countless adventures, and a reliable partner to achieve great achievements with friends. For 75 years, with the spirit of’unstoppable’, it has gone through countless legendary journeys with users, further establishing its unsurpassed status in the hearts of car fans and friends." Wu Chen, president of Jaguar Land Rover China and Chery Jaguar Land Rover’s joint market sales and service organization, said: "The more personalized Defender 90 and the more luxurious Defender 110, the 24-year-old Land Rover Defender is legendary, and it will continue to lead the new era of luxury all-terrain SUVs. Accompany more users who are keen on off-road and exploration to continuously surpass themselves, achieve more adventurous feats, and continue to write off-road legends."

　　Inheriting the classic and timeless hardcore style of the brand, the 24-year-old Land Rover Defender releases a strong off-road aura with a highly recognizable Founder shape. At the same time, the new car is standard at the beginning, and the COUNTY replica appearance kit is also introduced on the 90 model, incorporating the COUNTY retro gradual change logo pattern, lighting welcome trim with COUNTY pattern and other unique elements, and illuminating the noble identity through classic design details. The 110 model configuration is fully advanced, and many models are newly equipped with standard spare tire covers of the same color as the body, integrated refrigerators in the front central channel, wireless charging of mobile phones, and other high-perception configurations for customers. XS design elements are also innovatively integrated into the appearance of the new 3.0T XS model, and the lower body cladding and wheel arches of the same color as the body are adopted. The color of the whole vehicle is harmonious and unified, and it is more modern.

　　Structuralist aesthetics and multi-functional design run through the cockpit of the 24-year-old Land Rover Defender, transmitting the brand connotation of returning to luxury off-road authenticity: sandalwood black interior with central control magnesium alloy coated panel, taking into account the sense of quality and functionality; front luxury Windsor leather seats support 18-way adjustment function, allowing users to be comfortably surrounded when they are seated; plus three temperature zone automatic air conditioning, high definition ultra-wide-angle streaming media rearview mirror and other humanized configurations, showing luxury and practicality.

　　Following the hardcore off-road lineage, the new car has an all-terrain platinum geometric body, coupled with a ground clearance of up to 290mm and an electronic air suspension that can intelligently adjust the height, giving the vehicle better passing performance and escorting the conquest of all terrains; with Terrain Response ? second-generation intelligent all-terrain feedback adaptation system, ATPC all-terrain process control and other technical configurations, helping users to be fearless and cope with various complex terrains.

　　This year marks the 75th anniversary of the Land Rover brand and the 75th anniversary of the Defender brand. Defenders who have been continuously evolving in the heritage classics have achieved the legendary journey of countless adventurers with their all-terrain capabilities and outstanding practicality, writing the story of the brave on the land of China. To celebrate the 75th anniversary of the Defender brand, Jaguar Land Rover will hold the largest gathering of guard owners in the history of Shangri-La, Yunnan from September 22 to 24, and join hands with people with "soldiers" to start the epic journey of "soldiers, heroes".

　　The new Jaguar E-PACE is launched

　　On the basis of inheriting the essence of British design and track genes of the Jaguar brand, the new Jaguar E-PACE integrates a unique Sa style, with a cool Sa coupe design, smart and comfortable driving control, and a pioneer luxury cockpit, highlighting luxury taste and chic character, leading the Sa sense of travel life.

　　"Today’s consumers are becoming more and more focused on product requirements. For life, they bravely go to what they love and know how to please themselves. For cars, they do not follow or follow the crowd, and pursue spiritual and emotional resonance. Loyal to themselves, dare to show personal charm, you can sum up such a young and bold attitude to life in one word, that is’Sa ‘!" Ma Zhenshan, executive vice president of Chery Jaguar Land Rover Automobile Co., Ltd., and executive vice president of Jaguar Land Rover China and Chery Jaguar Land Rover’s joint market sales and service organization, said: "The new Jaguar E-PACE is built for this group of’individuals who insist on releasing their unique selves’. With unique coupe design, flexible and comfortable driving experience and ingenious design details, it will achieve a dynamic and dynamic new luxury coupe SUV with full personality, accompanying the younger generation to’sar and act ‘!"

　　The classic coupe design derived from Jaguar F-TYPE lays the foundation for the dynamic design and fierce posture of the new Jaguar E-PACE. The new car adds the iconic British racing green and Silicon Valley silver and flame blue body colors, the seat interior adds a Mars red color scheme, and the central control and dashboard use the contrasting stitching design to bring a more dynamic visual enjoyment. The shape of the whole car is rich in muscle feeling, and the classic design of the back-mounted roof, the leopard-leaping shoulder line and the slightly low waist line highlight the agility of the whole car. At the same time, the Yao Black Sport Edition also brings a choice of black sports body kits, including bright black body trims, front and rear wheel red brake calipers, and 20-inch blackened wheels, etc., to enhance the beauty of the vehicle’s power.

　　Inheriting the Jaguar brand track gene, the new Jaguar E-PACE is equipped with the Avieli engine, providing 1.5T and 2.0T two power options, matching 200 horsepower at the beginning, and can achieve a maximum of 249 horsepower and a strong kinetic energy of 365 Nm peak torque at only 1300 rpm; specially adjusted electronic power steering system to improve the steering flexibility and stability of the whole vehicle; Jaguar Drive Control provides 4 driving modes through the Jaguar Drive Control system, which can subtly upgrade the sensitivity of the steering wheel and throttle according to road conditions, allowing the driver to "control" at will.

　　The new car adopts a new wraparound cockpit with the driver as the core, highlighting its loyal driving track attributes: the 11.4-inch high definition central touch screen and the new InControl OS 2.0 infotainment system provide functions and experience comparable to smartphones. The menu level design is fully optimized, and you can switch to common functions in up to two steps. The new R-Dynamic sports styling multi-functional leather steering wheel with paddle shifters has a delicate texture and a comfortable grip. The hidden leopard print element design in the armrest box and the central storage table echoes the leopard pattern on the corner of the front windshield and the characteristic welcome lamp, pouring the vitality of Leopard Leap into it and engraving the brand imprint.

　　At this auto show, Jaguar Land Rover made a stunning debut with the four major brands of Range Rover, Defender, Discovery and Jaguar under the "rebranding", deepening the brand’s personality through a fully evolved new product lineup. In the future, Jaguar Land Rover will also focus on listening to the voice of customers, continuously respond to user expectations with innovative designs and excellent products, and move towards the vision of "becoming the most desirable new modern luxury car brand in the world". (Photo: Courtesy of Jaguar Land Rover)

A few days ago, I learned from the network that 2024 Rongfang, the official price range is 169,800 – 297,800 yuan, the following and the author’s first taste of it.

In terms of design, the new model retains the existing design language, and the appearance has only been slightly adjusted. The front grille and front bumper guard of the Style PLUS version have been redesigned, and the wheel eyebrows on the side of the body and the rear part of the side door trim, the rear door trim strip and the rear bumper guard have been modified in shape and pattern, and the appearance details have been increased.

In terms of intelligent driver assistance systems, the new model supports L2-level intelligent driving functions, including active braking, steering hold, front-facing, and full-speed adaptive cruise, etc. The configuration is still relatively complete.

In terms of power system, the maximum power of the RAV4 Rongfang 2.0L is 126 kW, 206, and it is equipped with a CVT continuously variable transmission. The maximum power of the 2.5L dual-engine two-wheel drive version is 194 kW, and the four-wheel drive version is 225 kW. Both are equipped with E-CVT gearboxes. The 2.5L plug-in hybrid version is equipped with an engine and an electric motor, providing abundant power performance.

The suspension is mainly for comfort, with front suspension and rear suspension. The suspension system can effectively filter the ground suspension, improve the riding comfort, and the steering system is accurate, which is suitable for family travel. Equipped with L2-level auxiliary driving functions, including safety features such as full-speed adaptive cruise and lane centering, it enhances customization and safety performance.

Overall, this car still has a certain market in terms of price and configuration among models of the same level, making it a worthy choice for cost-effective families.

On September 28, Changan Mazda MAZDA EZ-6 officially started pre-sale, and the pre-sale price of 7 models was 160,000-200,000 yuan. As the first pure electric platform flagship sedan of the joint venture, the EZ-6 is equipped with intelligent configuration far beyond the joint venture models of the same level while continuing the brand’s "one-in-one" pleasant driving experience. There are two power versions of super pure electric and stepless range extension.

The EZ-6 adopts the first pure electric technology architecture of the joint venture new energy "Power Control Smart Line", providing two power modes of super pure electricity and stepless range extension. The former supports 600 kilometers of CLTC operating conditions and supports 3C ultra-fast charging; the latter has a measured battery life of more than 1300 kilometers.

The new car is equipped with the third-generation Snapdragon digital cockpit, using a combination of 10.1-inch high definition smart digital instrument + 14.6-inch anti-glare LCD floating screen, 3D holographic face non-sensory recognition login supports up to 9 accounts, "Hi MAZDA" four-tone automatic speech recognition function, not only can perform multiple instructions at one time, but also support the occupants to issue instructions separately.

As the first new energy flagship model of Changan Mazda, the EZ-6 is also quite elegant in terms of space layout and cockpit stacking. The interior of the new car is made of NAPPA leather and suede high-end fabric combination, the main and passenger seats can be equipped with cloud suspension zero gravity seats, and the SONY 14 speaker luxury audio blessing is available for listening to music, focusing on an immersive listening experience at the level of a concert hall.

In terms of intelligent configuration, the EZ-6 is equipped with the leading 50-inch AR-HUD holographic enhanced display system, and the full-lane AR fusion real scene is projected 7.5 meters in front of the car. The whole car is equipped with 5 megapixel high definition cameras, 5 millimeter wave radars, 12 ultrasonic radars, and L2.5 smart parking assistance system. It has driving auxiliary features such as automatic following, lane centering, smart offset, lever lane change, and intelligent speed limit. Daily commuting or high-speed driving can be safely piloted. At the same time, the new car also has a variety of parking auxiliary features such as in-car parking, remote control parking, remote intelligent parking, tracking and reversing, which can identify more than 150 different types of parking spaces.

Changan Mazda Automobile Co., Ltd. President Matsuda Hidehisa said that the EZ-6 is an excellent work that fully integrates the essence of Changan Automobile and Mazda’s two century-old enterprises, and is also a flagship model that defines the new value standard of the joint venture B-class new energy sedan. Deng Zhitao, executive vice president of Changan Mazda Automobile Co., Ltd., revealed that by 2027, Changan Mazda will invest a total of 10 billion yuan in the field of new energy, and from this year onwards, at least 1 new energy model will be launched in the Chinese market every year, and the coverage of sedans and SUVs will be continuously expanded. In 2027, it will strive to achieve 90% of the sales of new energy models, and the annual production and sales volume will reach 300,000 vehicles. It will become the first

"Driving Wisdom" opinion: "The first brand of joint venture new energy" is the vision of Changan Mazda, and it also heralds the beginning of the joint venture new energy competition.

Beijing News Shell Financial News (reporter, Wang Linlin) On September 26, FAW-Volkswagen Audi’s first long-axis luxury B-class coupe SUV, the new Audi Q5L Sportback, completed its world debut. At the same time, Audi Q5 Sportback also completed its world debut online.

"The new Audi Q5L Sportback is the first model that FAW-Volkswagen Audi has innovated and lengthened before Audi globally based on Chinese user requests, and achieved the global debut of both China and Germany simultaneously," said Liu Yigong, director, party secretary and general manager of FAW-Volkswagen Automobile Co., Ltd.

The new Audi Q5L Sportback combines the characteristics of a coupe and an SUV. It is positioned in a mid-sized SUV, and the B-pillar has been redesigned. At the rear, digital OLED lighting technology is applied for the first time to the taillights, allowing for customized lighting display patterns while also issuing safety warnings.

In terms of power, it is equipped with a 2.0TFSI turbocharged engine and a 7-speed dual-clutch transmission. According to official data, the acceleration of 100 kilometers is 6.8 seconds.

Beijing News reporter, Wang Linlin, editor, Xu Chao, proofreader, Zhang Yanjun

　　　　 The four-part love movie "Love to the End" will be released in mainland China on August 5. It is reported that the film adopts the popular four-part structure as a whole, and the third paragraph changes the previous two quite domineering and intense love. Chen Yixian teamed up with Ruan Jingtian and Zeng Kaixuan to create "Lucky" to play torn love. A big boy loves a girl deeply but is always ashamed to admit his mistake. "Their love is very torn, but the result is lucky. I also want to use this to imply that all boys strive for the initiative in love." Director Chen Yixian interpreted his film this way.

Chen Yixian’s interpretation of "Lucky" implies that young people

　　　 Chen Yixian was a famous MV director in the industry before, and his grasp of love was very accurate, especially the slightly bitter ones. This time, in order to create his film debut "Lucky", Chen Yixian also repeatedly revised the script, "The script of the movie and the shooting script of the MV are very different. I have to tell a story in nearly 30 minutes, so I must make him meaningful, not just beautiful." Chen Yixian attached great importance to his film debut. The importance of the script is also reflected in Chen Yixian’s desire to leave some hints for young people, especially boys, through the short film "Lucky". "In the film, Ruan Jingtian loves like a big boy, but always carries the unwarranted air of a man. In fact, the way of love is that boys should take the initiative to put down the air, so that your girlfriend is lucky, and the love between the two is lucky." It seems that Chen Yixian named his movie debut "Lucky" also has a deep meaning.

Ethan Ruan "The most torn film"

　　　 When it comes to Ruan Jingtian, many people think of the image of the big boy in "Falling in Love with the Girl in the Glazed Dress", and such an image is deeply ingrained among fans. This time, Xiao Tian, who played in Chen Yi’s debut film, still inherited his screen image. The cynical and arrogant Xiao Tian constantly had small conflicts with his girlfriend because of trivial life matters in the film. "Every time I quarrel, I will deliberately suppress my anger, but it is very uncomfortable to hold it in my heart. This is one of the places where I am torn in this film." For another scene that made Ruan Jingtian the most torn, according to the producer, Xiao Tian in the film is always torn about whether to apologize to his girlfriend. Ruan Jingtian believes that "I am usually a person who likes to admit my mistakes very much. As long as it is my problem, I will take the initiative to say it, and I will not be ashamed of face or other reasons as in the film, which will cause my beloved to be injured, so I was very torn when I played this scene. Fortunately, the ending is good, and we are all lucky."

1905 movie network feature　The Jiangmen Arcade in Guangdong in "Hurricane"; the ancient county town of Taiyuan in Shanxi in "Full River Red"; the sci-fi Qingdao in "Wandering Earth 2"; the old Shanghai style in "Nameless"; the Fengyangyi and flower cakes in "Go to a Windy Place"…The recent hit film and television works have brought a number of "Internet celebrities" to the scene.

According to the data of a tourism platform, under the double blessing of the Spring Festival travel boom, the search visits of the above destinations and the overall travel orders have increased significantly, collectively ushering in the New Year’s tourism "good start".Traveling with film and television, what is the unique charm of these recently popular filming locations? What is behind the boom in cultural tourism consumption driven by popular film and television?

A play brings fire to a city

Jiangmen because of the drama "Hurricane"

"Jiangmen, Guangdong is the largest hometown of overseas Chinese in China. Since more than 100 years ago, many overseas Chinese have come back to invest and live here one after another. Today, there are these old streets, and most of the architectural styles of the old streets are arcades…"

This is a text posted by Zhang Songwen, the star of "Hurricane", on Weibo. As a Cantonese native and former tour guide, he has a deep affection for his hometown. As early as the filming of the series, he posted more than 30 Weibo posts to netizens "Amway", a relatively small town in Guangdong.

As Zhang Songwen said, Jiangmen is a famous hometown of overseas Chinese in China, and a large number of iconic arcades, old towns, watchtowers and other buildings are both antique and full of fireworks, which complements the nostalgic temperament of the first half of the series.

Director Xu Jizhou also revealed in an interview that the crew "walked from south to north during the scouting, and found that the buildings and old houses in Jiangmen were very unique," so they decided to shoot the main part in Jiangmen.

From Lianping Road where Gao Qiqiang made his fortune, Niushan Park where An Xin and Meng Yu dated, Mei Family Courtyard where Li Xiang and Gao Qisheng both fell from the building, to the real "Mang Village" Yuanshan Ruins, Zhao Lidong’s favorite coastal lighthouse…

"Hurricane" in Jiangmen’s framing point to count more than 100, in major tourism platforms also have bloggers share the same clock in the strategy, easily won tens of thousands of likes.

Couples imitated An Xin and Meng Yu harvested the same style of mountain climbing for a group photo. Three or five friends walked through the arcade street in groups to transform into "Jinghai Tiantuan", which also made many tourists have an immersive drama addiction.

Changdi Historical and Cultural District

The climax of "falling from the building" was filmed in the Mei family compound, which was also"Let the Bullets Fly"shooting location

Along with the filming location, there are also various delicacies that appear in the play. The sales of Zhuhai dried fish shop have increased sharply, the order volume of rice noodles and pig feet noodles on the takeaway platform has doubled, and Xinhui tangerine peel has become a delicacy that the whole network "cannot afford".

The data is the most convincing: in the past half month, the number of search visits on a tourism platform in Jiangmen, Guangdong has increased by 163% month-on-month, driving the overall tourism order volume to increase by 121% month-on-month.

The Jiangmen Diaolou Cultural Tourism Area, which has a high appearance rate in "Hurricane", saw a nearly 5-fold increase in orders in the past half month compared with the first half of the film and television drama Go LIVE.

From beautiful scenery to delicious food

The same clock in the Spring Festival file becomes a trend

Along with Jiangmen’s popularity, there are also filming locations for major films during the Spring Festival."fullJiangThe number of tourist search visits in Taiyuan, Shanxi, where "Red" was filmed, increased by 228% month-on-month, and the overall tourism order volume increased by 69% month-on-month; the number of tourist search visits in Qingdao, Shandong, where "Wandering Earth 2" was filmed, also increased by 205% month-on-month, and the overall tourism order volume increased by 72% month-on-month.

The filming location of "Manjiang Hong" is located in a Wujin courtyard in the northeast corner of the ancient county town of Taiyuan, Shanxi Province. It is a newly built film and television base to cooperate with film shooting. It is officially open to tourists on the first day of the new year.

Many scenes and props in the film, such as the wall with a large inscription, the kitchen with a meal, etc., have maintained their original appearance. Visitors can also change into armor, match the same soundtrack, imitate the characters in the play, and shuttle through the alleys. Or climb the attic and recite a song "Full River Red" aloud, which has become the most popular clock in mode.

A set of data is enough to see the impact of "Manjianhong" on the scenic spot: from the first day of the first lunar month to the fourth day of the first lunar month, the shooting base welcomed more than 1,600 tourists, and with the rise of film popularity, the fifth day to the seventh day of the first three days, this set of data soared to 20,000. From the 30th to the ninth day of the new year, a total of 350,000 people entered the scenic spot of Taiyuan Ancient County in ten days.

"The Wandering Earth 2" shows the sci-fi side of the coastal city of Qingdao. With the exception of a few scenes, more than 90% of the film’s scenes were filmed in Qingdao.

Landmarks such as Liuting Airport, Jiaozhou Bay Bridge, and Xihai Art Museum are all depicted in the film with a sense of futurism.During the roadshow, the directorGuo FanHe also affectionately referred to Qingdao as "the second home". "If there is a third film, I will shoot it in Qingdao."

The filming location of another Chinese New Year blockbuster, "Nameless," was popular as early as more than a year ago when it was completed. In order to capture the "gentle and sharp" temperament of Shanghai in his mind, the director Cheng Er asked to shoot on the spot as much as possible.

To this end, the crew not only chose to shoot in the century-old house Rongzhai, but also specially transformed the old house on Jiangyin Street, which was about to be demolished in the "old city" area of Shanghai, into a tens of meters long "Republican style" old street, which became a popular clock in Shanghai.

Jiangyin Street transformed by the crew into a place clocked in

In addition, the frequent appearance of steamed ribs, drunken shrimp, Napoleon and other delicacies in the movie also made netizens salivate.Although the Napoleon of the same style is relatively expensive, it still sells well, which is enough to show the "delivery" strength of the popular film.

Film and television tourism continues to heat up

How to maintain IP popularity as a key

With the frequent emergence of film and television hits and the iterative upgrading of the tourism industry, the popularity of film and television tourism has been heating up in recent years.

"A play brings fire to a city" and "traveling with film and television" have many precedents before: "The Unknown Generation" brought fire to "Plateau Bridge City" Duyun, Guizhou; "Passing Through Your World" reminded people of the poetic Daocheng Aden; "Hello, Li Huanying" also set off the industrial tourism fever in Xiangyang, Hubei.

There are also popular filming destinations such as Chongqing, Xiamen, and Hainan, and because of the fame of various film and television works, film and television tourism has become a shining local business card.

Behind the film and television with fire tourism is the audience’s love my dog, love me "empathy" psychology. Coming to the shooting location of their favorite film and television works, walking the same street as the characters in the play, and eating a bowl of noodles will bring an immersive consumption experience. It is also easier to explore the cultural connotation behind the scenic spots.

The recently released "China Film and Television Comprehensive Scene Location Report" explains: With the arrival of the era of mass tourism, the pursuit of high-quality experience has become the mainstream. With the blessing of film and television IP, the scenery and experience are more novel and interesting. This has also become the reason why film and television tourism continues to heat up.

The report of the 20th National Congress of the Communist Party of China pointed out that it is necessary to "adhere to the use of culture to shape tourism, use tourism to promote culture, and promote the deep integration of culture and tourism." "One drama brings fire to one city" is a specific footnote to the integrated development of culture and tourism.

However, it is worth noting that the popularity of popular film and television works to tourist destinations often has a certain "timeliness".

With the continuous iteration of film and television hits, how to take the IP effect as an opportunity to deeply explore and integrate local tourism resources, create tourism products with cultural connotations, and keep tourists and popularity behind has become a topic for local relevant departments to consider.

The filming location of "Hello Li Huanying" has become a popular tourist clock in China

For example, after "Hidden Corner" brought fire to Chikan District in Zhanjiang, Zhanjiang carried out the renovation and upgrading of Chikan Old Street; after "Hurricane" became popular, the local area also planned to systematically improve, improve and promote the scenic spots.

The filming base of "Manjiang Hong" announced that it will add an immersive performance part on the existing basis to provide tourists with a richer cultural and tourism experience.

"Go to a Windy Place" is in the early stage of preparation with local policy partnerships to "deeply implant" Yunnan’s characteristic beautiful scenery and cuisine, intangible cultural heritage, etc., to show the customs and customs of Yunnan in an all-round way, and after the broadcast, the local "goods" will be more three-dimensional and comprehensive.

As time goes by, the popularity of "Hurricane" will eventually dissipate, but there is still more room for imagination in the cultural tourism craze brought about by film and television works.