On January 22nd, the State Council Press Office held a routine briefing on the policy of "Opinions on Developing Silver-haired Economy to Improve the Well-being of the Elderly". He Yaqiong, Director of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, attended the briefing, focusing on how to make full use of digital technology to empower the silver-haired economy and facilitate the lives of the elderly, and how to go further.Questions such as enriching the supply of articles and services for the elderly answered questions from reporters.

　　He Yaqiong said that digital technology has been deeply integrated into people’s production and life, but the elderly have low acceptance of digital products and services, inconvenient use and small fonts. In response to these pain points, as the competent department of the industry, the Ministry of Industry and Information Technology continues to innovate, constantly improve the means of digital empowerment, break the "digital divide" of the elderly, and truly let the elderly have a real sense of gain, happiness and security in using digital technology.

One isCultivate and expand the smart and healthy pension industry.The Ministry of Industry and Information Technology will focus on the Internet+medical health, smart nursing homes, smart communities and other scenarios, and continue to carry out pilot demonstration selection and dynamic management of smart health pension applications with relevant departments. Up to now, 199 demonstration enterprises, 293 demonstration streets, 80 demonstration bases and 3 demonstration parks have been established. For example, the street care service center can realize real-time analysis and timely warning of the living conditions and physical conditions of the elderly through smart wearable devices and smart home devices, and provide more effective and accurate door-to-door services, which is a great boon to the elderly who are alone at home. In addition, the Ministry of Industry and Information Technology has published three editions of the Catalogue for the Promotion of Smart, Healthy and Aged Care Products and Services to encourage enterprises to develop and promote products and services suitable for the elderly. For example, physical indicators monitors, remote service platforms for chronic diseases, etc., are all smart and healthy products and services urgently needed by the elderly.

The second is to solve the application problems of digital products and services for the elderly.The Ministry of Industry and Information Technology issued and implemented the "Work Plan for Promoting the Aging and High-quality Development of Digital Technology", organized special actions to complete the transformation of 2,577 websites and mobile apps commonly used by the elderly, and optimized and upgraded some unique functions such as "Elder Mode", voice search and the elderly area. The first batch of outstanding cases of aging transformation of 44 websites and mobile apps were identified, and a number of new functions and services such as artificial intelligence digital salespersons, 5G video customer service and intelligent news listening were promoted to be applied online. In addition, we will guide telecom enterprises to constantly improve their service methods, and launch warm-hearted services such as special seats for the elderly, door-to-door handling, and customized bills. The online "one-click incoming manual customer service" dedicated line for respecting the elderly has accumulated more than 300 million people. In addition, we have organized the formulation of aging standards for mobile terminals, smart TVs and other products, and promoted the aging transformation of more than 140 million domestic smart phones and smart TVs.

The third is to increase the publicity of digital help for the elderly.Give full play to the role of the Internet platform, make simple, clear, easy-to-understand and interesting intelligent technology teaching videos and public service publicity short films, and strengthen publicity through online "micro-classroom" and "live broadcast activities". Use important nodes such as World Telecommunication Day and Chung Yeung Festival to guide relevant enterprises to enter nursing homes and universities for the elderly, and go to the elderly, focus on displaying some aging-suitable transformation achievements, and carry out more than 200,000 intelligent activities for the elderly in various forms and rich contents, such as "I will teach you how to use your mobile phone", and provide exclusive warm-hearted services for the elderly "face to face" and "one to one", with more than 5 million service people. All kinds of service activities that the elderly love to see and hear truly "go to the online media on the wall, enter the home, enter the hospital and enter the community", so that the elderly can truly feel the temperature of digital achievements.

He Yaqiong said that in the next step, the Ministry of Industry and Information Technology will further guide production enterprises, telecommunications enterprises, Internet service providers, etc., and integrate more care for the elderly into products and services, so that the elderly can better enjoy the convenience brought by digital technology.

With the gradual deepening of China’s aging population and the improvement of people’s living standards, the consumption demand of the elderly has become more multi-level and diversified. According to statistics, in 2023, the scale of China’s elderly products market reached 5 trillion yuan, and the types and quantities of products also had a certain scale.

In this regard, He Yaqiong said at the briefing that the Ministry of Industry and Information Technology has guided the majority of production enterprises to thoroughly implement the "three-product strategy" of the consumer goods industry, and made great efforts to improve the variety richness, quality satisfaction and brand recognition of the elderly products, and strive to make the elderly buy with confidence, eat with peace of mind and use comfortably.

First, increase the supply of high-quality old-age products.First, two batches of promotion catalogues of products for the elderly have been published successively.It mainly focuses on 631 high-quality products such as clothing for the elderly, accompanying robots, intelligent monitors and multifunctional nursing beds. For example, aiming at the problem that it is inconvenient for the elderly to get up in bed, we have developed a multifunctional nursing bed, which can realize the function of turning around and getting up with one button, and the elderly can operate alone in bed, effectively improving the quality of life.Second, nine batches of guidelines for upgrading and innovating consumer goods have been compiled successively.We have increased the inclination of articles for the elderly and promoted a number of innovative products that are very suitable for the needs of the elderly. For example, innovative and upgraded home products such as smart toilets and automatic temperature control cookers.Third, encourage and support local governments to cultivate traditional superior food producing areas and specialty food industries.In particular, the supply of food for the elderly and special foods has been increased. Nutritional diets and health foods such as high calcium milk powder and vitamin and mineral tablets effectively meet the nutritional needs of the elderly.

Secondly, do everything possible to improve quality and excellent service. The first is to expand channels.Cultivate exhibitions and expositions of articles for the elderly, so that more elderly people can find high-quality articles for the elderly, carry out consumption activities of filial piety and love for the elderly, and launch hundreds of millions of articles for the elderly covering different scenes and different consumption needs every year. For example, the Ministry of Industry and Information Technology and the Ministry of Civil Affairs jointly launched the fourth "Filial Piety and Love for the Elderly Shopping Festival" to guide the e-commerce platform to seize the "Double Ninth Festival", a traditional festival to respect the elderly, and actively provide a variety of high-quality goods such as clothing, household products and food for the elderly to benefit the elderly. According to statistics, in 2023, the sales of home-aged products tripled year-on-year.The second is to strengthen standard guidance.Establish and improve the standard system of articles for the elderly. Priority has been given to the release of a number of national and industrial standards such as General Technical Requirements for Household Appliances Suitable for the Elderly, General Technical Requirements for Furniture in Apartment for the Elderly and Shoes for the Elderly in the fields of household appliances, furniture and shoemaking, which put forward requirements for enterprises in terms of product quality specifications.The third is to adhere to people-oriented in work.Pay attention to the temperature and love of service, and guide enterprises to provide high-quality and applicable services for different scenarios and high-quality needs of the elderly. Through joint efforts, the development of the silver-haired economy will certainly reach a new level.

[Introduction]

In 1978, susan sontag, who suffered from cancer, finished Metaphor of Disease. The skin-cutting experience and daily experience of the disease gave her an observation angle to examine and analyze the disease discourse in the literary tradition. Fifty years later, an infectious disease came unexpectedly in China, and the long and painful tug-of-war seemed to be an immersive tragicomedy being staged. Everyone had to be involved in it, and had to face up to complex social problems and taste the subtle life situation. This gives us an eagerness to re-examine the expression of plague in various literary works at different stages, and the personal experience from real life will also bring a different perspective to literary interpretation.

Daisy miller, Henry James/Happy, Zou Hailun/Translated, Zhejiang Literature and Art Publishing House, September 2011.

Daisy miller is perhaps the most popular and popular work of American writer Henry James. It was written in 1878, serialized in magazines at first, and published as a book in 1879.

Henry James was born in new york in 1843. Before he wrote daisy miller, he had repeatedly crossed the Atlantic and traveled in Europe for many years. Since childhood, Henry James has traveled in Europe with his parents, and stayed in hotels all over Europe in Switzerland, France and Italy. As described in daisy miller, "Except hotels, they are hotels". James’s father, eager for Europe, not only explored and appreciated Europe’s long-standing culture, but also out of a cultural impulse of the United States in the 19th century. As an educated American, it seems necessary to go to Europe and the old world to find American spiritual ancestors. What Americans really look like and what they should look like, it needs a different culture to be distinguished. It can be said that for upper-class Americans, Europe is a touchstone of identity, whether their identity is noble, whether their tastes are elegant, whether their behavior is decent, and whether their morality is pure. European standards are the yardstick for Americans to define themselves.

In the 1970s when daisy miller was written, with the end of the American Civil War and the great development of industry, railroad tycoon, mining tycoons, speculators and adventurers were born overnight. Although the affluent class in the United States still yearns for Europe tirelessly, the purpose of going to Europe has quietly changed. The trip to Europe is no longer just a spiritual journey to pursue noble culture, but more a way of enjoyment. More generally speaking, European travel has changed from a unique fashion of the upper class to a fashionable way of spending money by the new rich. For a time, American beauties wore eye-catching luxury clothes, lived in expensive high-end hotels, and entered the European upper-class social circle with amazing wealth and self-confidence. The upstarts not only hit Europeans, bringing them dramatic surprises and surprises, but also hit American groups living in Europe.

This is the background of the birth of daisy miller. As a representative of American upstarts, daisy miller, a beautiful girl, met all kinds of Americans when traveling in Europe. Her simplicity, openness and naturalness have been severely accused by American compatriots, and Winterbourne, the hero, is puzzled between Daisy’s simplicity and debauchery. Finally, daisy miller died dramatically of Roman fever, an infectious disease thought to be related to miasma in ancient Rome. (In fact, it may be Malaria spread by mosquito bites. In English, malaria malaria comes from the medieval Italian word "mala aria", which means miasma, and is named because malaria occurs mostly in swamps. )

Researchers usually regard daisy miller as one of Henry James’ representative works during his "international theme" creation period. The works of this period often focus on the acclimatization of Americans when facing the impact of European culture, and the simplicity and openness of American style are vulnerable to the complexity and sophistication of Europe. Obviously, daisy miller is a microcosm of the pure and open America, but in the novel, her opponents are not sophisticated Europeans, but Americans who have lived in Europe for a long time. Europe’s long history, complexity and gloom are conveyed by these Americans who already know the way of Europe. In addition to the wrestling between Europe and the United States, there is also an internal contest in the American circle. As mentioned above, the upstarts come to Europe to stir not only the air in Europe, but also the restless nerves and identity anxiety of the upper-class Americans living in Europe.

Henry James

Warwick: the Back Garden of the Puritans

The beginning of the novel is very distinctive. The story is told by an omniscient narrator who takes readers to the resort town of Wowei near Geneva, two or three years after the unfortunate events in daisy miller. After describing the lakes, mountains and tourist sights of the town, the author fine-tuned the time axis forward and introduced the hero of the novel, Winterborn, an American boy who was deeply educated in European culture. After that, the story is narrated through the omniscient third person, and Winterborn’s subjective perspective is introduced as a filter.

Winterborn met daisy miller, a beautifully dressed American lady, in the garden and recommended herself as a tour guide for Miss Miller. Winterborn felt that the behavior of traveling with single women was not in line with European tradition, but this little deviance made him excited. However, Winterborn found that the young lady was "not embarrassed at all" and "not angry or upset", as if it was normal to associate with men. The attitude of the Millers also puzzled Winterborn, and Daisy’s mother was completely free from the nervousness of her guardian. Although Winterborn is fascinated by Miss Miller’s nature and beauty, she can’t help wondering whether Miss Miller is an honest lady or a rude girl. Is her frankness a national trait or a personal upbringing?

After daisy miller and Winterborn traveled alone for 30 years, E·M· Forster described the proper way for "educated" European men and women to get along in the novel Room with a View published in 1908. When George’s father warmly invited Miss Lucy to change a room with a view, Miss bartlett, Lucy’s companion, became so angry that she couldn’t believe that a man would make such an unreasonable conversation. Perhaps in 1908, Miss bartlett’s anger was somewhat outdated, but in Europe 30 years ago, I’m afraid American girls did their own thing.

Henry James’s novel style is often awkward, ambiguous and full of implications and hints. Although daisy miller is unusually vivid and lively, it does not prevent Henry James from burying subtle clues in the novel. It is no accident that the novel begins in the small town of Warwick near Geneva. Geneva, as the center of Calvinism, represents a rigorous and conservative European atmosphere, and also represents the self-admonition of Americans who carefully seek identity in Europe. In order to get rid of the reckless, vulgar, lack of integrity of the American impression, upper-class Americans do not hesitate to strengthen their Puritan rigor and defend the tradition more fiercely to prove themselves.

But Warwick is different. The beauty and laziness of this resort town, the surprisingly blue lake and the mild moonlight all soften the Puritans’ serious temperament, so that young Americans like Winterborn can temporarily escape from the suffocating air, tentatively break the rules and take social risks. For the Millers who lack social experience, Wowei’s lakes and mountains distract their attention. At this time, they have not yet noticed the hidden contradictions in the circle of Europeans and Americans.

Rome: Ambiguous and Complicated Space

Winterborn’s strict aunt, Mrs. Kostrov, hinted to him that although the Millers looked elegant and rich, their position in the social hierarchy was not too high. This is daisy miller’s first evaluation in the circle of European and American people.

In January, Winterborn came to Italy as promised, and the location of the story changed from a simple holiday town to a broader, complex and ambiguous space: Rome. Different from rigorous Geneva, Europe represented by Rome is divided into two dimensions. On the one hand, ancient art and tradition are admirable, on the other hand, it is chaotic and full of unknown risks. In this field, several kinds of Europeans and Americans, represented by Daisy, Winterborn and Mrs. Walker, began to collide.

The first new figure to appear is Mrs. Walker, who has lived in Geneva for many years and is spending the winter in Rome. This is also a hint, another American who disciplined himself under the European tradition. Mrs. Walker can be regarded as a supplement to the strict and conservative Aunt Costello, because the arrogant Aunt Costello has sternly refused to meet Miss Miller, and the appearance of the slightly gentle Mrs. Walker aims to make readers feel the confrontation between the old and the new nobles.

In the social arena, Miss Miller’s wildness and her own way are a whirlwind. Not only does she not abide by the code of conduct of upper-class women, but this time she introduces a more dangerous factor-foreign men with suspicious identities-than traveling alone with upper-class American men in Warwick. "I casually made friends with half a dozen Roman men who specialize in chasing rich women and took them everywhere." If the Millers’ rural nouveau riche background triggered a subtle but unobtrusive rejection from the upper class, Daisy’s association with the lower class was an intolerable and dangerous act, like introducing a virus into the stable and closed upper class, which made people fidgety.

The dramatic scene took place outside Mrs. Walker’s apartment. Daisy is going to the nearby Pinzio Park for a walk with her "suspicious" Italian friend Chovan Neni. At this time, the threat of Roman fever first appeared in the novel. First, Mrs. Walker tried her best to persuade her, because it was easy to catch fever during the rush hour. Daisy miller didn’t listen to advice, and then Mrs Walker hurried out with the carriage, trying to finally save the wild girl. "Tell her to get on the bus and walk around here with her for half an hour, so people will find that she is not too wild, and then send her back to the hotel."

This is not so much a threat of infectious diseases as an identity anxiety of strangers. What makes Mrs Walker nervous is the chain reaction caused by daisy miller’s lack of education. Her carelessness will make Americans look suspicious and vulgar in front of European traditions, and will make Americans living in Europe encounter a collective identity crisis. Daisy seems to be a suspected infected person. She rashly broke through the boundaries of class and came into contact with the rude virus of the lower class. If she is not isolated and exiled in time, she will endanger the health of the whole upper-class American.

Stills of the movie of the same name (1974) adapted from the novel.

Colosseum: the punishment of plague

In a sense, Winterborn’s hesitation, confusion and delay in daisy miller constitute the tension and structural advancement of the whole novel. In the face of the slander thrown at Daisy, he sometimes dismissed it, thinking that Daisy was sincere and simple, and sometimes it was difficult to convince himself that Daisy’s repeated behavior of breaking through class boundaries was a proper lady’s behavior.

Winterborn’s feelings for Daisy are divided along two tendencies: one is to try to find proof of Daisy’s innocence, so that when he claims to be in love with her, he won’t make a "fatal mistake" on class issues; The second is an impulse to belittle Daisy’s class, so that he can return to the stable and unified values of American upper-class compatriots without any worries.

At the hesitant stall in Winterborn, American immigrants gradually gave up daisy miller. Winterborn "never saw her again in those acquaintances’ homes", "They no longer invited her as a guest, but also said that they would solemnly announce to keen Europeans that although Miss daisy miller is an American girl, her behavior is not representative, and even her compatriots think that her behavior is very abnormal". Daisy miller, suspected of being infected with the dangerous virus of the lower class, was gradually isolated from the American social circle.

But daisy miller seems unconcerned and still goes his own way. Finally, when Winterborn saw daisy miller and Chovan Nene enjoying the night scene in the Colosseum in the middle of the night, he made up his mind to define daisy miller as a frivolous woman, and no longer had any respect for her. At this time, the miasma of disease in ancient Rome revived again, turning into a moral admonition and punishment, engulfing women who did not obey social rules and protect themselves, and making careless girls die in infectious diseases. This social rule not only includes the correct way of communication between men and women, but also includes whether women choose the right communication object. It should be noted that just six months ago, in the small town of Warwick, Winterborn also politely invited daisy miller to go boating for a night outing. However, under the double guarantee of Puritans and upper-class status, such a night outing was obviously not in danger of getting sick.

More than 50 years later, Roman fever in the Colosseum in ancient Rome has a more gloomy meaning in Edith Wharton’s works. A woman set a trap to compete for her husband. She used an impostor love letter to let her rival go to the Colosseum for a tryst, with the intention of exposing her rival to Roman fever in dangerous air and dying. Like the daisy miller incident, the miasma in the Colosseum never spared any women with moral defects. But unlike Miss Miller, who was bent on her own way, this reckless woman learned from a bitter experience after being infected with fever, abandoned the past dust, seized the opportunity of her last marriage and returned to the upper class again. She was seriously ill, but she survived.

Judging from our compatriots in daisy miller, daisy miller may have died of recklessness, misconduct and moral defects, but we can also say that daisy miller died of the curse and murder of our compatriots in the United States who were eager to get rid of it.

CCTV News:At the dinner table during the Spring Festival, seafood is the favorite of Zhejiang people. The wholesale market of aquatic products in Ningbo, Zhejiang Province ushered in a wave of small sales peaks, and the price of seafood rose.

At 9: 30 am, the reporter came to Ningbo Aquatic Products Wholesale Market. In front of a booth, Ms. Xu, a citizen, is choosing seafood such as cuttlefish, yellow croaker and pomfret, ready to stock up on new year’s goods.

In addition to preparing new year’s goods, some citizens bought seafood and packaged it directly, and sent it to all parts of the country by express delivery as a good gift. The reporter learned that the wholesale price of hairtail in Ningbo aquatic products wholesale market is 240 yuan per kilogram, 60 yuan per kilogram for common hairtail, 120 yuan per kilogram for pomfret and 80 to 180 yuan per kilogram for small yellow croaker.

Industry insiders predict that with the approach of the Spring Festival holiday, the price of aquatic products in the market will continue to rise. In terms of sales volume, the daily turnover of Ningbo aquatic products wholesale market is about 900 tons recently, and the best sellers are hairtail and pomfret.

[Global Network Technology Comprehensive Report] "What we are about to see in this JD.COM 618 is that the omni-channel from online to offline and the whole link from consumption to industry share quality consumption; From the city to the countryside and from the back wave to the silver hair, the whole scene from home to the store shares a good life, so that love is not limited to consumption. " Kai Chen, vice president of JD.COM Group, said at the launch and trend conference of 2021 JD.COM 618 held on May 20th that he also released seven major consumption trends of JD.COM 618 in 2021.

According to him, in the future, JD.COM will cooperate with various partners such as brand merchants, industrial belt factories, rural farmers, physical stores, etc., and it is expected that 20 million people in the whole industrial chain will participate in the preparations for the "618", helping nearly 200 industrial belts to develop sales channels and realize digital upgrading.

Trend 1: consumption backflow: the rise of national tide, buying the world freely

This JD.COM 618, an escalating and expanding domestic market, is attracting more consumption abroad back to China.

On the one hand, driven by cultural self-confidence and the upgrading of manufacturing in China, consumers have gone from pursuing foreign brands to setting off the fashion of "national tide aesthetics", and a large number of brands of China time-honored brands and new domestic products have risen rapidly. According to JD.COM Big Data, compared with the year-on-year growth of international brands, in 2020, the turnover of China brands increased by 6%, the number of brands increased by 5%, and the number of users increased by 18%. Among the top ten hot spots of consumer brand search, "national products" occupy 7 seats, among which brands such as Huawei, Xiaomi, Maotai, OPPO, vivo, Glory, Gree, Li Ning and Wuliangye are the most concerned.

Behind the accumulation of domestic brands, the help of e-commerce platform is indispensable. For example, in the next three years, JD.COM Seconds will focus on incubating 100 domestic brands, and at the same time, it will support over 30 industrial belts in the next year to build brands of origin, achieving an annual growth rate of over 100%.

On the other hand, under the new development pattern, JD.COM International has unblocked the circulation barriers between domestic and foreign markets through an efficient international supply chain system, helping more and more high-quality imported goods to enter China and meet consumers’ more diversified and higher-quality consumption needs.

Quality is still the core demand of import consumption. According to big data, on the international platform of JD.COM, beauty and skin care, medical care, mother and baby are the most concerned categories, accounting for nearly 70% of the consumption. At the same time, the category structure of imported consumption is more perfect and rich, and pet life, computer office and other categories are growing rapidly.

Trend 2: omni-channel: full bloom, accelerate the destruction of the circle

This JD.COM 618, the "omni-channel" connecting the whole scene online and offline, is accelerating to blossom in the direction of all regions, all customers and all categories.

"Omni-channel" integrates a wider range of online and offline channels, resources and capabilities, and accelerates the expansion to all regions. At present, JD.COM, a subsidiary of Dada Group, has linked more than 100,000 offline stores, covering about 1,400 counties and cities across the country, and the convenient consumption experience of one hour is favored by more and more consumers. In the recent promotion for the 415th anniversary of JD.COM’s arrival, the sales of the platform reached 2.3 times of the same period of last year. In the low-tier cities where the platform has been online for one year, more than 90% of the sales during the promotion period more than doubled compared with last year.

At present, the omni-channel has changed from the core group of married working mothers born in 1980s to more middle-aged and elderly, male and sinking users, and the user structure has become more diversified and expanded to the whole customer base.

Omni-channel is expanding from the core categories of FMCG such as food and beverage, fresh food, household cleaning and personal care to all categories. At present, mobile phones are the fastest-growing category in JD.COM’s home-to-home platform sales, and the number of online mobile phone stores has exceeded 6,000. During the promotion period on April 15th this year, brands such as Apple, vivo, Xiaomi, OPPO and Yijia all increased by more than 7 times year-on-year. In the field of beauty, JD.COM has launched more than 3,400 beauty offline stores at home; In the field of clothing, it has covered over 700 short-term stores.

This year, JD.COM 618 will link more than 3 million offline stores, including not only seven fresh supermarkets, Jingdong House, JD.COM convenience store, JD.COM Super Experience Store, Beijing-Tokyo Auto Club and other offline formats in JD.COM, but also various offline small and medium-sized businesses such as pharmacies, convenience stores, flower shops and auto repair shops nationwide.

Trend 3: new category: precise innovation, satisfying individuality.

In this JD.COM 618, young people have gradually become a new force in the consumer market, and innovation to meet individual needs is more active and accurate.

Midea’s low-sugar and high-fiber "light-eating" rice cookers, Cobos sweeping robots that can automatically collect "moon-throwing" garbage, and GoPro sports cameras that can easily shoot large films outdoors … The new circles and preferences of young consumers bring opportunities to new categories in market segments. With the in-depth insight into consumer demand and the help of the whole life cycle in JD.COM, brands prefer C2M mode. These new products are "explosive when they debut" and new products and categories are accelerating "circle breaking".

Jingmeng, a new brand owned by JD.COM, which focuses on pet categories, also quietly went online in 618. The design perspective follows the physiological habits of pets, and continuously pays attention to the two-way emotional needs of people and pets, making pets easier and happier. Jingmeng intelligent fresh air pet bag not only creates a "mobile RV" for pets to travel safely, but also is the owner’s fashion accompanying bag. A canned pet snack not only contains tuna caught in the deep sea, but also specially adds fish roe, which improves the nutrition and palatability of pet food.

This year, JD.COM 618 will help at least 1,000 new categories to grow by over 100% year-on-year, and 100 new categories will sell over 100 million yuan, so that new products can stand in the "C position".

Trend 4: rural revitalization: consumption improves quality and industry promotes agriculture.

This JD.COM 618, JD.COM and its ecological partners will continue to build a closed loop of "helping farmers to increase their income and promote rural consumption", and promote a virtuous circle of "improving their consumption capacity and enhancing their willingness to consume". Through the "Plan of Prospering the Rich and Promoting the Growth of Rural Trillion Output Value", rural revitalization will be promoted in an all-round way in three years.

Broadening the sales channels of agricultural products is the key to rural revitalization. JD.COM is taking various measures to help more agricultural special products and services integrate into the national market. JD.COM Dashangchao will build a large and medium-sized platform for the circulation of agricultural products, which will help more than 30+ agricultural industrial belts to upgrade their industrial systems in 2021, form a demonstration zone of agricultural industrial belts, and build benchmark products. Jingxi introduced policies such as direct production of agricultural products and direct mining of farmers, and comprehensively promoted the origin of agricultural products to create a new digital industrial belt. Jingdong Logistics focuses on more than 530 agricultural specialty sites across the country, so that high-quality agricultural products in rural areas can be sold and shipped. Based on the intelligent agricultural operating system of Jingdong Smart City, AI and big data are used to help local governments solve the problems of "what is there, what to plant, how to plant, what to sell, how to sell and sell well".

At the same time, Jingdong Logistics has continuously improved the accessibility and service timeliness of the sinking network, so that consumers in township areas can also enjoy the same quality goods and services as people in the city. In counties, towns and villages that have been upgraded to 24 hours, the growth rate of consumption volume is significantly higher than the national average growth rate.

Trend 5: Responsible consumption: green intelligence, sustainable development

This JD.COM 618, in addition to providing goods, more retailers and brands hope to pass on the concepts of sustainable development and social responsibility to consumers and promote the high-quality development of the entire consumer market.

JD.COM practices the concept of "responsible consumption" by building a lower carbon and cleaner supply chain system. On the occasion of the release of the first ESG report, JD.COM Group also issued a carbon reduction declaration, actively responding to the national strategy, and committed itself to becoming a leading enterprise in carbon reduction. At the end of 2019, Jingdong Logistics took the lead in announcing its participation in the "Scientific Carbon Target" initiative, becoming the first logistics enterprise in China to commit to setting scientific carbon targets; In November 2020, the carbon reduction target for 2030 was set: compared with 2019, the total carbon emissions will be reduced by 50% by 2030. Up to now, driven by the "Qingliu Plan" of Jingdong Logistics, recycling packages such as ambient temperature qingliu box and recycling fresh incubator have been used for 110 million times, saving about 2 billion express cartons, with more than 200,000 merchants and hundreds of millions of consumers participating. At the same time, JD.COM’s "Idle Materials Donation Program" has recycled 10 million cartons in more than 100 cities, reducing carbon emissions by 17,500 tons.

At the same time, as a pioneer of environmental protection, jingdong cloud has obtained many invention patents in the fields of energy saving and energy recovery in data centers. Jingdong Smart City has helped Nantong City, Jiangsu Province to build the country’s first modernization center for urban governance, which not only solves urban governance problems, but also helps the city to be green and environmentally friendly, save energy and reduce emissions.

Trend 6: Goods+Services: Trust dominates life without worry.

In this JD.COM 618, it has become the consensus of the industry to create an integrated consumption scene of goods and services. Service consumption has become a new kinetic energy for economic growth and structural upgrading, and new service consumption patterns are constantly emerging.

At present, the life service in JD.COM has covered six major businesses: automobile, real estate, cultural tourism, auction, flower gardening and local life, providing consumers with an integrated consumption scene of goods and services. Even buying a house, buying a car and repairing a car, which used to take a "broken leg" to complete, can now place an order online, and then complete the service at the nearest good house, Jingxuan Store and Beijing-Tokyo Car Club. In the field of home furnishing, JD.COM has also launched a brand-new model of "integration of dry support and clothing", realizing "buy in JD.COM, send in JD.COM and install in JD.COM".

This year, JD.COM 618 launched 44 new services and upgraded 38 services to create the ultimate consumer experience. Among them, JD.COM’s "assured purchase" service was upgraded again in JD.COM 618 this year, and the marked goods in the whole period of 618 were given free on-site to get back.

Trend 7: supply chain and technology: digital intelligence, full link and socialization

As a hub linking consumption and supply, JD.COM 618′ s supply chain is accelerating to upgrade in the direction of "intelligence", "full link" and "socialization", continuously optimizing the cost, efficiency and experience from the consumption end to the supply end, and making JD.COM 618 an important node of industrial upgrading.

The "digital intelligent" supply chain understands consumers better, and JD.COM JC2M intelligent manufacturing platform "Zhi" has made a series of explosive products.

Taking Linde forklift truck as an example, the company and JD.COM industrial products have created a "full-link" integrated intelligent collaborative procurement, supply and service solution. By establishing a digital connection channel with corporate customers, the company can efficiently collect customer customization needs, quickly carry out customized production and match the corresponding after-sales service.

The supply chain is becoming more open and socialized. By the end of 2020, there will be more than 1,400 cloud warehouses managed by Jingdong Logistics, and jingdong cloud Warehouse has become an important component of Jingdong Logistics’ open collaborative ecology. In April this year, Jingdong Logistics and Tencent Smart Retail launched Jingteng Yuncang, creating an innovative model from traffic to product selection to performance, further opening up the integrated supply chain capability to the society and serving ecological partners.

　　CCTV News:On the afternoon of December 8th, the joint prevention and control mechanism of the State Council held a press conference with the theme of "further optimizing the implementation of epidemic prevention and control measures". Responsible comrades of the National Health and Wellness Commission and relevant departments of the National Bureau of Disease Control and Prevention and relevant experts attended the conference and answered questions from the media.

　　At the press conference, a reporter asked, many elderly people over the age of 80 are inconvenient to move, suffer from a variety of chronic diseases, and generally rarely go to public places. Why do they need vaccination? What facilities are provided for the disabled and semi-disabled elderly in the service?

　　Xia Gang, director of the Department of Health and Immunity of the National Bureau for Disease Control and Prevention, said that the current epidemic situation is still severe and complicated, and vaccination still has good effects in preventing serious illness and death. Vulnerable groups such as the elderly can easily develop into severe illness, critical illness or even death after being infected with Covid-19, and vaccination with COVID-19 vaccine will benefit the most.

　　Xia Gang said that a considerable number of disabled and semi-disabled elderly people in China live at home for a long time and rarely go out. However, infection may still lead to illness or even serious illness and death during the company or visit of relatives, so it is still necessary to vaccinate. At the same time, considering the mobility of these elderly people, in order to make them more convenient for vaccination, we have continued some previous good practices, including using mobile vaccination vehicles, driving special vaccination sessions for the elderly, opening green channels for vaccination for the elderly, etc. At the same time, it is proposed that all localities can send medical personnel with rich experience in diagnosis and vaccination to form vaccination teams, and provide home vaccination services for disabled and semi-disabled elderly people with common equipment and medicines needed during post-vaccination observation, so that these elderly people can complete vaccination without leaving home.

　　　　In 2012, China National Intellectual Property Administration introduced a series of policies and measures to actively guide and support the development of intellectual property services. Together with 10 departments in the State Council, we formulated Opinions on Strengthening Intellectual Property Work in Strategic Emerging Industries, and jointly issued Guiding Opinions on Accelerating the Cultivation and Development of Intellectual Property Service Industry and Statistical System of Intellectual Property Service Industry with 9 departments in the State Council. We have successively carried out statistical investigations on intellectual property service industry, strengthened supervision and punishment on the integrity work of patent agencies, and provided more high-level talents for the development of the industry by reforming the national patent agent qualification examination rules, which laid the foundation for the further development of intellectual property service industry.

　 　 Four judges of Shanghai High Court involved in collective prostitution were removed from office.

　　Zhongxin Jingwei Client September 22nd (Xiong Siyi) Ding-dong! Mid-Autumn Festival and National Day are coming, and you have a welfare to check!

　　A few days ago, the Shanghai Federation of Trade Unions issued a document clearly stating that in 2020, the trade union funds will be increased at one time to distribute holiday condolences to all members, with the standard not exceeding 500 yuan per person. As soon as the news was released, netizens expressed their "envy", but in fact, you can also receive this holiday condolences!

　　20 provinces clearly define the distribution standards.

　　According to the Measures for the Management of Funds Revenue and Expenditure of Grass-roots Trade Unions issued by the General Office of the All-China Federation of Trade Unions, grass-roots trade unions can distribute holiday condolences to all members on holidays. Festivals on holidays refer to statutory holidays stipulated by the state (namely, New Year, Spring Festival, Tomb-Sweeping Day, Labor Day, Dragon Boat Festival, Mid-Autumn Festival and National Day) and ethnic festivals established with the approval of the people’s governments at or above the autonomous region.

　　According to the incomplete statistics of the Sino-Singapore Jingwei client, up to now, at least 20 provinces have made clear the standards for issuing holiday condolences. According to the upper limit of the standard of condolences, Guangdong ranks among the top in the country with "the annual total amount generally does not exceed 2,500 yuan per capita". However, Guangdong requires that the proportion of the annual expenditure of holiday condolences distributed by grass-roots trade unions to all members should not exceed 40% of the budget expenditure of the trade unions at the same level in that year, or should be controlled within 50% of the funds retained by grass-roots trade unions.

　　The five provinces of Hunan, Shaanxi, Gansu, Shandong and Qinghai have relatively high upper limit of holiday condolences, which are: no more than 2,100 yuan per person per year, no more than 2,200 yuan per person per year, no more than 2,000 yuan per person per year, no more than 2,000 yuan per person per year, and no more than 2,000 yuan per person per year. The upper limit of the standard of holiday condolences in Tianjin is relatively low. According to the data released by Tianjin in June 2019, it is no more than 1000 yuan per person per year.

　　Different from the above-mentioned provinces, Guizhou does not stipulate the upper limit of the annual total amount, but limits the single amount. In February 2018, Guizhou made it clear that grassroots trade unions can distribute holiday condolences to all members on holidays. The payment standard is that the average per capita of the Spring Festival does not exceed that of 500 yuan, other statutory holidays and ethnic festivals, which meets the requirements, does not exceed that of 200 yuan.

　　Five provinces raise the standard upper limit

　　In addition to going overseas, at least five provinces, including Inner Mongolia, Hubei, Shaanxi, Fujian and Shandong, have raised the upper limit of holiday condolences to varying degrees in recent years. Among them, in January 2019, Shaanxi raised the upper limit of the standard for grassroots trade unions to distribute condolences to all members on holidays in 700 yuan to no more than 2,200 yuan per person per year.

　　Su Jian, director of Peking University National Economic Research Center, said in an interview with Zhongxin Jingwei client that there are two reasons for raising employee welfare standards in many places. First, the economy has developed, and if it is still based on the original standards, it will be low; Second, because if the quota is too small, it will not play a role in reflecting the care of trade unions.

　　Song Qinghui, a well-known economist, analyzed the client of Sino-Singapore Jingwei, saying that according to the rising prices, many places have moderately raised the standards of employee welfare. From an economic point of view, when prices go up, welfare will naturally go up, which conforms to the basic law of economic development.

　　Jiang Han, a senior researcher at Pangu Think Tank, told the client of Zhongxin Jingwei that the promotion of employee benefits in many places, especially enterprises and institutions, is also to better retain people and help local governments establish a better talent training and retention mechanism, which is closely related.

　　The Sino-Singapore Jingwei client also noticed that in the first half of this year, some regions concentrated on issuing annual holiday condolences at the beginning of the year. For example, Hunan issued a notice in March, and the trade unions of government agencies, enterprises and institutions in the whole province will distribute the undistributed part of the holiday condolence fee that can be distributed throughout the year, plus the special condolence fee for fighting the epidemic previously stipulated by the Provincial Federation of Trade Unions, in the form of consumer vouchers, and the holiday condolence fee that has been distributed this year will not be distributed repeatedly. Workers and trade union members should finish their consumption before 24: 00 on May 5.

　　Screenshot source: Hunan Trade Union Network

　　In addition, in April this year, Guizhou will issue the undistributed part of the annual holiday trade union welfare fund in advance; Shandong also issued a notice in April, pointing out that grass-roots trade unions can issue holiday condolences to all members in advance by means of delivery vouchers.

　　In this regard, Su Jian said that from the perspective of promoting consumption, it is obviously helpful for the annual welfare to be distributed centrally at the beginning of the year. Because the money is available earlier, ordinary people can spend it more freely at the right time. On the one hand, it improves the efficiency of expenditure, on the other hand, it can also make the function of promoting consumption better realized.

　　Jiang Han pointed out that in a sense, the centralized distribution model can give employees better welfare and treatment. If it is distributed to various festivals, it may lead to a small number of employees’ welfare benefits in each festival, but centralized distribution can make the single amount more and the choice of benefits more, so some places have begun to explore the mode of centralized distribution.

　　Jiang Han also said that we can’t overdo it in order to fight corruption and promote honesty, but also take into account the welfare of employees. Su Jian also believes that the holiday welfare itself is in line with the tradition of China. As long as the source of funds is justified and the way of distribution is appropriate, there will be no problem. (Zhongxin Jingwei APP)

　　With the continuous development of intelligent technology and the continuous expansion of its influence, media information dissemination, film and television industry upgrading and international cultural exchanges are all facing new development space and opportunities.How to recognize the current coordinate system and locate the future development strategy?The demand for ideological collision and practical communication is increasingly urgent.

　　The 2021 China International Intelligent Communication Forum, which just ended in Wuxi, looks forward to the future development of intelligent communication with its inspiring topic and gold content.

2021 China International Intelligent Communication Forum Opening Ceremony and Main Forum Site

　　Recently, jointly sponsored by the Central Radio and Television General Station and the People’s Government of Jiangsu Province2021 China International Intelligent Communication Forum ended in Wuxi.Vice Minister Publicity Department of the Communist Party of China, Director and Editor-in-Chief of the Central Radio and Television General Station, Shen Haixiong, Deputy Secretary of jiangsu provincial party committee and Governor Wu Zhenglong attended the opening ceremony of the forum and delivered speeches. Zhang Aijun, member of the Standing Committee of jiangsu provincial party committee and Minister of Propaganda Department, Peng Jianming, member of the editorial meeting of the Central Radio and Television General Station and general manager of the general manager’s office, and Chen Jiangang, secretary general of Jiangsu Provincial People’s Government, attended the meeting.

　　Around "New age zhi spread"Theme, this forum brings together experts and scholars in the field of intelligent communication at home and abroad and leading figures from all walks of life. Through an opening ceremony, a main forum and three sub-forums, a large number of exclusive opinions and innovative wisdom are stirred up.

　　Look to the future

　　All-media and videoization outline a new development prospect

　　In the era of Internet of Everything, it is particularly critical for intelligent technology to open up a new communication scene and realize the leap of communication mode. At this forum, many experts, scholars and business representatives looked forward to the future communication prospect.

　　Song Jianwu, a professor at the School of Journalism of Renmin University of China and a member of the Publicity Department of the Communist Party of China Media Integration Expert Group, is "‘ Remodeling and Construction ’ The development of cultural industry in the era of intelligent mediaSpeech at the sub-forum on "Intellectual Industry" with the theme of "Intellectual Industry".

　　He pointed out that the all-media communication system is a system built on the basis of modern information technology with the Internet as the core. Holography means the application of the latest technology; All employees and all effects are the characteristics of the future media industry and the new characteristics of the future social interaction or communication relationship based on the Internet.

　　Professor, School of Journalism, Renmin University of China

　　Song Jianwu, member of Publicity Department of the Communist Party of China Media Integration Expert Group

　　Deliver a keynote speech

　　Song Jianwu also put forward his own judgment on the future media form: "In the future, there will be an all-media communication system based on community media integration, with regional media integration platform as the skeleton and national media platform as the leading factor. This system will inevitably lead to the situation that the media at all levels will get through vertically and the county-level media center will get through the localized resources horizontally."

　　Song Jianwu also said that the future media industry may play a greater role in the operation of urban brain, because urban brain will be the data collection and operation center of future society. "We also see that the leading media groups have entered this field.The media should be the hub of society by nature, especially the platform media as the ruling tool of the party and the government, which must stand in the center of the stage.Therefore, we believe that in the future, the media industry will be more useful in the operation of the new center of society (urban brain). "

　　At the same time, many guests expressed their full expectations for the media to be further "videoized". Rui Chen, Chairman and CEO of Billie Billie, said in his keynote speech at the main forum that all future creative forms will be embedded in video expression. "Video is not only the most natural medium, but also the most friendly medium for the audience.In the next three years or five years, the number of video users in China will reach 1.2 billion. On that day, our content industry has also changed."

　　Rui Chen, Chairman and CEO.

　　Deliver a keynote speech

　　Zhang Zhian, a professor at the School of Communication and Design of Sun Yat-sen University who attended the sub-forum on "Smart Industry", continued to be optimistic about the development prospects of short videos in the 5G era. He made three predictions about this: "The short video platform is expected to become the social infrastructure like the link platform and consumption platform like WeChat and Taobao.; Short video platform will make link live broadcast and e-commerce become common application scenarios, and different application scenarios need to be further developed; The short video platform makes video socialization possible, and the social function will surpass the entertainment function to facilitate people’s convenient communication. In addition, Zhang Zhian stressed that the development of short video should improve the safety factor in data and content.

　　Value guidance

　　Carrying forward mainstream values and practicing social responsibility has become a consensus.

　　Using data to empower the industry and strengthen the application of algorithms to reach users more accurately has become the development direction of the intelligent media era. However, "algorithm" is not a simple technical tool. With its wide application and deepening influence, many related issues have risen to the value level. Some of the guests expressed their views on this from their own perspectives.

　　In the topic "‘ The era of intelligent media, integration and innovation ’ At the "Smart Technology" sub-forum of "New Technology Empowers the Integration and Development of Smart Media", Mei Jianping, executive deputy director of the State Key Laboratory of Ultra HD Audio Production and Broadcasting of the Technical Bureau of the Central Radio and Television General Station, said,The "main station algorithm" that the main station is trying to build will become a powerful engine to help the deep integration and development of media.

　　"No matter what kind of recommendation logic, the most advanced algorithm technology will always be the basic support to lead the future information distribution. At the same time, we will transform the orientation of mainstream values such as our guiding power, communication power and influence into calculable factors and integrate them into the algorithm." Mei Jianping said.

　　Central Radio and Television General Station Technology Bureau

　　State key laboratory of ultra-high definition audio production and broadcast presentation

　　Mei Jianping, executive deputy director, delivered a keynote speech

　　While the commercial internet platform finds the breakthrough point of algorithm technology innovation in the tide of intelligent media, it should be more alert to possible false information, privacy security and other issues.

　　To this end, Cao Guowei, chairman and CEO of Sina and chairman of Weibo, said,In the era of intelligent communication, we should always be afraid of the growing influence of the platform, strike a balance between the commercial attributes and social attributes of the platform, actively explore ways to strengthen platform governance and assume social responsibilities.

　　Chairman and CEO of Sina

　　Cao Guowei, Chairman of Weibo delivered a keynote speech.

　　In Cao Guowei’s view, Weibo covers hundreds of millions of users and has a strong platform influence and communication power. Therefore, Weibo regards promoting the main theme and transmitting positive social energy as an important part of its platform to practice social responsibility.

　　Cao Guowei said: "Weibo has recognized the new problems brought by social media platforms from a very early age, and put platform governance and social responsibility at the core of enterprise development." The platform should raise risk awareness, strengthen technical means, and comprehensively protect data security and user privacy. Cao Guowei said that this is an important part of the platform’s practice of social responsibility.

　　In the face of the flood of false information, Cao Guowei suggested strengthening the main responsibility of the platform, creating a clear Weibo space, actively expanding the mainstream voice, and doing a good job in dispelling false information.

　　As an Internet platform with a large audience and traffic scale, bilibili is also actively practicing the integration and guidance of mainstream values, which has a subtle influence on the vast number of young people. In his speech, Rui Chen emphasized the positive role that Internet websites should play in promoting the main theme and positive energy.

　　In recent years, bilibili has taken the initiative to strengthen cooperation with mainstream media. In terms of channel cooperation, CCTV News stayed in bilibili in 2019. At present, the number of fans exceeds 6 million, making it one of the most popular mainstream media accounts in bilibili. In terms of content cooperation, in 2020, bilibili and CCTV cooperated to produce a large-scale panoramic live broadcast program "Wuhan Recovery", and invited a group of bilibili UP owners to conduct aerial live broadcast, leading the audience to witness the long-lost "fireworks" in Wuhan, which also fully activated the potential of folk UGC and deeply demonstrated the two-way interaction in the Internet age.

　　Huang Chuxin, deputy director and secretary general of the New Media Research Center of China Academy of Social Sciences, said in the round-table dialogue of the sub-forum:How to balance content and technology, on the one hand, tests the information recipients, on the other hand, it also tests the media practitioners.From the perspective of government and society, it is necessary to standardize and refine laws, regulations and system construction.

　　Industrial practice

　　Technology Empowers Full Link Upgrade of Film and Television Industry

　　From the single-point achievement of intellectual media that made people shine at first, to the realization of covering the overall situation of communication system and even profoundly affecting industrial development, the application of intellectual media has surpassed the technical level and empowered thousands of industries.

　　Wuxi, the venue of this forum, has achieved fruitful results in information technology, Internet of Things and digital film industry in recent years.It has the only national digital film industrial park in China, and has initially formed a cultural industry development pattern represented by film and television media, cultural tourism and digital creativity.

　　The development of Wuxi is a typical epitome of China’s film and television and cultural industries. With the increasing penetration of emerging technologies into the film and television industry, the connection between film and television production and viewing experience will be further upgraded to help."Movie Power" is moving towards "Movie Power".

　　wuxi national digital film industry park

　　At the forefront of the industry, Zhang Wenlin, president of Huawei’s strategy department, delivered a keynote speech at the main forum focusing on how digital technology can promote the upgrading of the film and television industry. Zhang Wenlin believes that "all kinds of technological breakthroughs, business innovation and business model exploration will eventually lead to chemical reactions in the industry and stimulate the cluster effect, which needs to be implemented."

　　Zhang Wenlin, President of Huawei’s Strategy Department

　　Deliver a keynote speech

　　Zhang Wenlin put forward his own views on several hot applications of smart media:Ultra HD is accelerating, consolidating the 4K industry and accelerating the move to 8K; The improvement of AI production efficiency will run through the whole process of video production, and digital people are also coming out; For the penetration and application of 5G, Zhang Wenlin believes that 5G access not only brings cost savings at the shooting end, but also brings the expansion of live scenes.

　　Huang Qunfei, executive deputy general manager of Huaxia Film Distribution Co., Ltd. also mentioned the upgrading and transformation of the whole chain of the film industry by the exploration of smart media technology. "It is precisely because of the Internet that TV programs, especially cultural performances, concerts and ball games, can enter the cinema, enriching the content of the cinema; The application of holographic immersion fusion enriches the form of film and television products; Big data analysis will significantly enhance the ability of film distribution, and can customize production and precise push, so that film distribution can be personalized and differentiated. " Huang Qunfei said.

　　Huaxia Film Distribution Co.,Ltd

　　Executive Deputy General Manager Huang Qunfei delivered a keynote speech.

　　For the film industry in the era of intelligent communication, Huang Qunfei proposed three directions for future exploration:First, focusing on virtual production, promoting the integration of technology and film and television.By linking the scientific community and the film industry to build an exchange and cooperation platform, lead the production of China blockbusters;The second is to provide on-demand services for film and television production based on cloud computing technology., collecting data for video editing, image design, animation production and other services;The third is to develop immersive cinemas.Combining high-resolution stereo projection technology, three-dimensional computer graphics technology and audio-visual technology, a completely immersive virtual environment is created, and an audio-visual feast is performed by immersing in the cinema.

　　In addition, this forum also held "Intellectual culture, mutual learning of civilizations and cultural communication"Sub-forum, to discuss how to use intelligent means to stimulate cultural innovation, promote cultural exchanges between different countries, and constantly expand the" circle of friends "of international communication. The foreign guests at the meeting held in-depth discussions on the commonness of Chinese and foreign life and culture, cross-cultural communication and communication based on social media.

　　Conclusion:

　　China International Intelligent Communication Forum 2021 is a brand activity of cross-border integration in the field of national intelligent communication. By building an international communication platform,Discussion on technology application, industrial integration, cultural exchange, social responsibility and humanistic care in the era of intelligent communication.Frontier issues will help to further build consensus and jointly promote the high-quality development of the global intelligent communication industry.

　　The infinite future of intelligent communication comes from the continuous deepening of thinking and the large-scale development of innovative practice. China International Intelligent Communication Forum 2021 provides a channel for practitioners to ask about the future, and sincerely expects that the forum will contribute more and more exciting content next year.

No.418, Suilun, Changdi Village, Zhuanghang Town, Fengxian District. The owner of this old house is Feng Kaimin.

In the past 40 years, this old rural house has experienced the same vicissitudes as other old rural houses: mottled walls, broken roof tiles and damaged facilities. However, just as the Spring Festival comes in 2024, it has undergone great changes-the unified style of white walls and gray tiles, the scattered layout of the front hall, the central garden and the backyard, with simple and generous doors and windows … attracting many relatives and friends to visit.

For Feng Kaimin, it is his long-cherished dream that a whole family can spend the Spring Festival in the "new house" and share a happy reunion.

What will the old rural house look like?

At present, there are 175 villages and about 100,000 farmers in Fengxian, and most of their old rural houses were also built in the 1980s. Prior to this, with the increasingly prominent "old, broken and old", more and more young villagers left the countryside and entered the urban area, living a "one city and one township" life with their parents. Nowadays, with the deepening of rural revitalization, the rural living environment is becoming more and more beautiful and comfortable. A large number of young villagers are eager to "go home" and want to live with their relatives and return to their childhood. Feng Kaimin is one of them.

According to the Measures for the Administration of Rural Villagers’ Housing Construction in Fengxian District, in recent years, in fact, there are many villagers who have built, rebuilt, expanded or renovated their old houses in rural areas, and many new problems have also arisen. For example, the house is very new, but it doesn’t conform to the aesthetics of young people. The house is beautiful, but the interior design doesn’t highlight comfort more. For another example, the transformation is quite conspicuous, and it is out of place with other old houses, or it is out of harmony with the surrounding style, and the villagers are not willing to visit …

There are also clever villagers who "smell" the opportunity of "homestead reform" and "wait" for the government to act as a "intermediary" to transfer the right to use the homestead and let the third party rejuvenate the old house. But such a good thing can’t happen to every village, and it can’t be applied to every family. The vast majority of villagers still have to improve their living environment by themselves and work together to build beautiful countryside. However, it is a headache to create what kind of house can not only be in harmony with the present rural beauty, but also be compatible with the homesickness of the older generation and the living habits of the new generation.

Be a crab eater once.

In 2020, introduced by a friend, Feng Kaimin walked into the Fennel Studio in Fengxian and got to know Tang Yue and Liao Chen, two old house renovation designers. Among them, the former, a native of Fengxian, is eager to use rich experience in space design to reshape the old house in the hearts of the villagers; The latter is an international prize winner of architectural design in the field of old house renovation.

Their arrival brought another idea for Feng Kaimin to transform his old house, that is, while retaining the original appearance of the old house, remodeling its pattern at a price acceptable to the villagers, so that it can meet the living needs of four generations. Feng Kaimin said that this was an attempt he had never thought of before.

In fact, the transformation of the old house will encounter many intangible and tangible restrictions. On the one hand, the local government hopes that the style of houses in rural areas can be unified, so as to avoid the visual pollution caused by too diverse house styles, thus creating the overall aesthetic feeling of the countryside. On the other hand, to transform the 40-year-old old house is equivalent to a large-scale "operation" in the "shell", otherwise it will be difficult to break its original state and give it new life functions. However, it takes a lot of trouble, and the villagers can’t help worrying, and it costs no money.

For the renovation of the old house, the family also has their own opinions. Feng Kaimin wants to hand over the old house to professionals to find his childhood home within his ability. What father Feng Jianqiang and mother Sun Huijuan originally thought was that, like other villagers in the village, they would whitewash the walls, repair the roof, and then transform the bathroom so that the old couple could live. Perhaps out of the desire for reunion, the year before last, the family finally reached an agreement and took out a budget of 600,000 yuan to be a "crab eater".

And Tang Yue and Liao Chen’s affection for the rural old house was deeply recognized by Feng Kaimin’s family. "When Tang Yue entered the door, he told me that this wooden door must be left, because this is the iconic door of the old house; There is also the ground between the guest rooms, which is the ground of water mill. These are the marks of the old rural houses. " Feng Kaimin said that it is worthwhile to give the house to a designer who loves the countryside and has special feelings for the old house.

Traditional and modern, old houses welcome new students.

The process of transformation is a long and prone to friction.

Tang Yue said that Feng’s old house consists of two buildings. The former building is a traditional two-story structure and is the main area of daily life. The back house, formerly a thatched cottage, is in a collapsed state. There is also a small open space between the two buildings, all of which add up to 288 square meters. At that time, the first design plan was to open the living room, kitchen, open space and back room of the front building and divide it into three areas: the front building retains the characteristics of the old house and does not break the existing living habits of the elderly; The middle open space is endowed with the beauty of garden by Chinese landscape design, which makes the old house unique; The back room is mainly designed with floor-to-ceiling windows to create a leisure space for young people. On the second floor, according to the needs of young people, the master bedroom, second bedroom, study room, leisure room, etc. are designed, and the style is beautiful as a homestay. During this period, the old man also had many doubts, such as "Will the door be opened too much?" "The wall is torn down and the glass is replaced, and the house is still not firm." "The functions are so scattered that it is inconvenient to eat, go to the toilet and sleep." … After repeated communication and explanation, this year, the old house finally ushered in a complete new life.

"Now these three areas are interconnected and independent, both traditional and modern, suitable for the elderly and meet the needs of young people." Feng Kaimin said that when he was a child, he could walk in the dark in his old house. He was familiar with where the switch was and where the stairs were. Now, he can also walk in the dark in my old house, and the memory of my old house is still completely preserved in this old house. "Including guests from home, relatives and neighbors, it is the same as the countryside when I was a child, without slippers. I think this is my old house. Although it has become more comfortable and more in line with the living needs of our young people, it is still the home I want in my heart. Now, he, his wife and daughter have all moved their lives to the countryside, because for them, today’s old house is no different from the living facilities enjoyed by urban residents.

How does the old house create its own poems and distant places?

This year’s Spring Festival, Feng’s old house ushered in an unprecedented excitement. Father Feng Jianqiang loves watching TV, so he sits in the living room and watches TV. Sun Huijuan, the mother, has a good popularity. Old sisters and relatives from the homestead come to visit and gather in the kitchen to make wonton and fry cakes, talking and laughing to celebrate the arrival of the New Year. Feng Kaimin, on the other hand, enjoys reading, writing, singing and playing guitar with his friends in the city in the back room.

As soon as the cake in the front room is baked, the young people in the back room can also taste it. As soon as the Spring Festival couplets in the back room were finished, they ran to the front room to add joy to the old people. Feng Jianqiang said: "Through the transformation, the popularity of the old house is getting more and more, which is really good. The old man doesn’t want to see anything, but he wants to be lively. " Sun Huijuan also said: "My son and daughter-in-law have come back to live, and neighbors often come to get together at home, feeling that the harmonious atmosphere in this countryside is getting stronger and stronger."

Beautiful countryside, in Feng Kaimin’s view, we must first make the old houses beautiful. Through the renovation of the old house, he wants to tell his peers that the renovation does not need to be expensive to realize his wishes. He also often shares his back house, hoping that more and more young villagers will walk into Feng’s old house and learn the story of the rejuvenation of the old house, so as to attract more and more villagers to join this spontaneous transformation and create their own poems and distant places.

At present, with the help of Fennel Studio, many villagers have followed suit in Zhuanghang Town, Zhelin Town, Xidu Street and Situan Town. These villagers said that, just like the name of Fennel Studio, "Fennel" has the same pronunciation as "going back to hometown". "While enjoying the scenery in the south of the Yangtze River and the charm of the water town, you can enjoy the neighborhood and family. This is the annual taste of Fengxian."

Original title: "In the Spring Festival, the 40-year-old house in the countryside has been rejuvenated! There is a Chinese New Year called Fengxian.

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