In today’s era when technology is changing with each passing day, the automobile industry is also undergoing unprecedented changes, and electric vehicles (EV) are becoming a new technology hotspot. Xiaomi Group, a technology giant that started with smart phones, has now officially entered this highly competitive field. In March 2021, Xiaomi announced that it would enter the automobile industry. Since then, the progress of Xiaomi Automobile has been receiving much attention. Now, with less than half a year to go before the mass production of Xiaomi’s first car, Lei Jun, founder, chairman and CEO of Xiaomi Group, announced that it will hold a Xiaomi car technology conference at 2 pm this Thursday, which will be the first official appearance of Xiaomi car.

The technical conference of Xiaomi Automobile is a milestone, which marks the official debut of Xiaomi in the automobile industry. Although the theme of the conference is technology rather than products, it still shows that Xiaomi has made remarkable progress in automotive technology and is ready to share these achievements with the public and the industry. Lei Jun’s circle of friends further emphasized the importance of this point, and his words revealed his confidence in Xiaomi’s automobile technology.

Before this conference, Xiaomi Auto’s official social media account has been launched, which indicates that Xiaomi Auto’s brand building and marketing activities have started, and Xiaomi is preparing to enter the vast auto market. In the latest Catalogue of New Energy Vehicles Exempted from Vehicle Purchase Tax issued by the Ministry of Industry and Information Technology, the information of Xiaomi’s first model SU7 was officially disclosed, which further deepened the public’s expectation for Xiaomi.

The technical parameters of Xiaomi SU7 show Xiaomi’s ambition in electric vehicle technology. Two kinds of battery packs with different capacities and different cruising ranges, as well as technical support to BYD and Contemporary Amperex Technology Co., Limited, two major battery manufacturers, all show Xiaomi’s in-depth research and cooperation in battery technology of electric vehicles. In particular, the options of different battery capacity and different vehicle kerb quality provide responses to different market demands.

Judging from Lei Jun’s promise, Xiaomi Automobile will show cutting-edge technology and high-level manufacturing capability when it is released. This commitment is not only a strong signal to consumers, but also shows the automobile industry that Xiaomi is a new competitor with foresight and strength. Xiaomi’s brand influence and successful experience in the field of intelligent hardware may bring new innovation and vitality to the automobile industry.

All in all, the upcoming technical conference of Xiaomi Automobile is a key moment in Xiaomi’s journey into the automobile industry. It will not only show Xiaomi’s latest achievements in automotive technology, but also lay the foundation for the market launch of Xiaomi’s first mass-produced car. With the official appearance of Xiaomi Automobile, we have reason to expect how Xiaomi will show its innovative spirit and technical strength in this new field full of challenges and opportunities.

A few days ago,
(
get away
The DM-p model went on the market, and three new models were launched. After comprehensive subsidies, the price was 289,800-329,800 yuan. The biggest highlight is equipped with BYD DM-p hybrid technology. The specific price is as follows:

Next, let’s take a look at how the new car products perform. And what is the actual car cost?

Compared with Tang DM-i, which is also a mixed version, BYD Tang DM-p is mainly different from it in power technology and has been upgraded in design and configuration.

1, equipped with BYD DM-p hybrid technology, 100 km acceleration of 4.3 seconds.

BYD Tang DM-p is equipped with BYD’s DM-p hybrid technology. The core components, Xiaoyun plug-in special 1.5T high-efficiency engine and EHS160 electric hybrid system, have all been fully upgraded. At the same time, the newly developed rear-drive three-in-one assembly has a high degree of system integration and the vehicle power has been greatly improved. Simply put, in terms of dynamic performance, BYD DM-p King Hybrid is stronger than DM-i Super Hybrid.

Specific to the parameters, the comprehensive power of BYD Tang DM-p system reaches 452kW, and the acceleration of 100 kilometers takes only 4.3 seconds. While having strong performance, the fuel consumption of BYD Tang DM-p is only 6.5L/100km. It is not difficult to see that under the empowerment of DM-p hybrid technology, BYD Tang DM-p truly achieves performance and energy saving without contradiction, faster and more economical.

On the basis of excellent power, BYD Tang DM-p is also equipped with super intelligent electric four-wheel drive, DiSus-C intelligent electronically controlled active suspension, and Eaton differential lock, which makes it have excellent handling stability and ability to get out of trouble.

Finally, in terms of battery life, thanks to a 45.8kWh large-capacity battery, BYD Tang DM-p’s NEDC battery life has reached 215km, which can fully cope with the daily pure electric travel in cities. And its comprehensive battery life has reached 1020km.

2. Adopt a brand-new front face design

In terms of appearance, BYD Tang DM-p still continues the Dragon Face 3.0 design language, but different from the DM-i version, BYD Tang DM-p adopts a design style similar to BYD Han DM-p, with more exquisite and fashionable visual perception, and the overall gas field of the vehicle has also been significantly improved.

In other respects, there is not much difference between the new car and the current DM-i version. Including the interior, the new car has not been adjusted much, and we can still easily distinguish that it is a model from BYD brand.

3. Provide six cabins and upgrade the configuration.

In terms of body size, the length, width and height of the new car are 4870/1950/1725mm and the wheelbase is 2820mm respectively, and Tang DM-p provides a brand-new 6-seat version of 2+2+2, which further improves the comfort of the second row compared with the 7-seat version and makes it more convenient to enter the third row.

In other luxury configurations, the new car has also been improved to some extent, such as HiFi-level custom-made Dana audio, intelligent aromatherapy, and two-color matching NAPPA leather seats.

To sum up, Tang DM-p can be regarded as a mixed version of Tang with stronger performance. If you pursue performance and control, you can choose Tang DM-P.. And if you pay more attention to pure battery life and economy, you can also choose.
. Or if you want a large pure electric SUV, then
It is also a good choice.

According to the maintenance manual, BYD Tang DM-p, like Tang DM-i, has the first maintenance time of 3500km or 6 months, in which the first maintenance is free, and the subsequent maintenance interval is 7500km or 12 months. Then, if the total mileage is 600 million kilometers in three years, the total maintenance cost of BYD Tang DM-p is 7366 yuan, and the average annual cost is about 2445 yuan. As a medium and large SUV, the maintenance price of BYD Tang DM-p is in the middle of its class.

In the part of taxes and fees, the compulsory insurance of BYD Tang DM-p is 950 yuan, and the vehicle and vessel use fee is 420 yuan. As for the commercial insurance, we take BYD Tang’s 2022 DM-p 215KM four-wheel drive distinguished model as an example, and its official guide price is 289,800 yuan. We only choose basic insurance such as car damage insurance and 1 million yuan third-party liability insurance, plus three basic insurances excluding deductible to simulate and calculate the insurance amount. The total insurance cost of the new car in the first year is about 9,731 yuan. Plus travel tax and traffic insurance expenses, the total is 11101 yuan. It should be noted that if there is no record of accidents or violations in the first insurance period, the premium for the next year will be discounted to a certain extent. Generally, it is calculated under the condition that it is not out of danger, and it is calculated at 20% discount in the following year and 30% discount in the third year.

As for the annual total expenditure, we calculate the mileage and fuel consumption of 20,000 kilometers per year based on the official fuel consumption of 6.5L/100KM (refer to the recent oil price of No.92 gasoline in Shanghai for 8.23 yuan /L). Of course, if you are diligent in charging, there will be a lower car cost. The calculation method of paying car damage insurance and third party liability insurance for insurance plus excluding deductible. And if there is no accident, the premium will be 20% off in the second year and 30% off in the third year, taking the average of the three-year premium. Together with these conditions, the annual car cost of BYD Tang DM-p is 22,395 yuan, and the average monthly cost is 1,866 yuan, which is basically at the mainstream level of domestic small SUVs. See the following table for details:

It should be noted that the above expenses do not include some extra car expenses such as parking fees, violation fees, car washing fees, high-speed fees and maintenance fees, and these expenses will be different according to individual car use behavior and car use environment, and cannot be generalized. Ok, the above is the product information and approximate car cost of BYD Tang DM-P. So, what do you think of the monthly car cost of 1866? Welcome everyone to leave a comment below!

In the [Easy Car Xing ‘an League Local Automobile Market Promotion Channel], we sorted out the ongoing
Preferential activities. As a car that has attracted much attention, the current discount rate of the Tiggo 8 PLUS is still very amazing. The highest discount rate can even reach 17,000, and the lowest starting price is only 109,900. You can win a larger discount rate by clicking the "Inquiry" button in the quotation form. If you are looking for a practical and affordable model, you may wish to learn about the discount of Tiggo 8 PLUS.

Let’s take a look at the appearance of the Tiggo 8 PLUS. The front face of the Tiggo 8 PLUS is relatively simple and looks relatively streamlined. Then it adopts a round and lovely headlight design, which looks quite classy. The car is equipped with LED daytime running lights, headlight height adjustment, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4722 mm * 1860 mm * 1745 mm. The car adopts clean and refreshing lines, and the car body looks very fashionable and simple. With large-sized thick-walled tires, it looks full of sports. In the design of the rear end, the overall shape of the rear end of the Tiggo 8 PLUS echoes the front face, and the taillight style is more fashionable and neat.

Coming to the Tiggo 8 PLUS car, the interior of the Tiggo 8 PLUS looks very fashionable and sporty, which is very simple. The steering wheel design of this car is very avant-garde, and it is equipped with the functions of manual steering wheel up and down+front and rear adjustment, and the grip is full and delicate. Take a look at the central control, with a 12.3-inch central control screen, which makes the interior style impressive and has a certain sense of science and technology. Let’s take a look at the dashboard and seats again. The dashboard of this car presents a calm design style and looks strong in science and technology. The car uses a leather-like seat, the seat is wrapped in place, and the overall ride feels soft and comfortable.

The Tiggo 8 PLUS is matched with a wet dual clutch (DCT) gearbox, with a maximum power of 187KW and a maximum torque of 390N.m, with good power performance.

Tiggo 8 PLUS is an excellent SUV model. Its engine provides powerful power, which makes people feel very comfortable and confident to drive. In addition, the overall space performance of this car is also excellent, providing enough leg and head space in both front and rear rows. The appearance is impeccable, and the unique design style makes this car stand out among many models of the same class, which is very eye-catching. Generally speaking, if you are looking for an SUV with high performance, spacious and comfortable interior and stylish appearance, then the Tiggo 8 PLUS is definitely a choice worth considering.

　　Xinhua News Agency, Shanghai, April 11th Question: How to alleviate the "difficulty in buying food"? — — Five aspects of Shanghai’s anti-epidemic "guarantee for supply"

　　Xinhua News Agency "Xinhua Viewpoint" reporter Zhou Rui

　　Doing a good job in ensuring the living materials of 25 million citizens is the basis and key for Shanghai to win the battle against epidemic. Recently, some citizens have reported that "it is difficult to buy food" which has aroused widespread concern. Xinhua News Agency "Xinhua Viewpoint" reporter launched an investigation.

　　Source of supply

　　In the middle of the night, in Taizhou, Zhejiang, and Yuhang, Hangzhou, which are hundreds of kilometers away from Shanghai, the lights are brightly lit in the two city sorting centers where people are working nonstop to prepare emergency supply packages for the closed communities in Shanghai. Potatoes, tomatoes, carrots, corn, apples, cereals and eggs are about to be sent to Shanghai.

　　Ding Dong buys vegetables. In Yuhang City Sorting Center in Hangzhou, batches of fruits and vegetables are waiting to be shipped to Shanghai. Photo courtesy of interviewees

　　For some time, many suppliers have reported that due to the epidemic prevention policies in various places, trucks and vegetable vendors from other places can’t supply vegetables to Shanghai in time, and some vegetable direct supply bases can’t transport them, which puts pressure on the "source" of Shanghai’s supply.

　　"At present, the battle against epidemic in Shanghai has reached the most critical moment." Chen Tong, deputy mayor of Shanghai and head of the special class of living materials support of the municipal leading group for epidemic prevention and control, said that with the joint efforts of various security agencies, the storage of rice, grain, oil and meat in Shanghai is relatively sufficient at present. At the same time, Shanghai has also locked in the supply of vegetables and pork outside the city, which can be transported to Shanghai at any time.

　　Gu Jun, director of the Shanghai Municipal Commission of Commerce, said that Shanghai pays close attention to the production situation in the main producing areas, strengthens ties with the main producing areas of vegetables and pork such as Shandong, Yunnan, Zhejiang, Anhui and Sichuan, and locks in local sources. "The national ministries and commissions have established a ministerial-level coordination mechanism to smooth inter-provincial transportation. We continue to promote the inter-provincial logistics non-contact delivery mechanism. At present, three domestic materials transfer stations in Kunshan, Jiangsu, Pinghu, Zhejiang and Xijiao International in the city have been put into operation."

　　More market players are still joining. "JD.COM will provide Shanghai with more than 16 million pieces of rice, flour, grain, oil and other livelihood commodities." Wang Wenbo, vice president of JD.COM Group, said that through urgent national allocation, the first batch of key guaranteed supplies have arrived in Shanghai by "special car" and "closed-loop traffic", including over 80,000 maternal and child supplies and over 100,000 medicines and epidemic prevention supplies.

　　App grabs food

　　Affected by the epidemic, there is a gap in the distribution capacity of some e-commerce platforms in Shanghai. In order to grab food, some citizens set three or five alarms a day.

　　He Hui, who lives in Changning District, exposed the "big gift package" distributed free of charge on the street. She said that since she worked at home during this time, she would set an alarm to grab food every night and morning. "Our street has been serving vegetables for the second time, but with the longer the closure time, the anxiety of grabbing vegetables and hoarding vegetables has not diminished."

　　Chen Tong admits that due to the prevention and control of the epidemic, the distribution capacity at the end of the e-commerce platform has also dropped significantly under the background that many supermarkets and food markets are still unable to operate normally, resulting in the contradiction between "the last mile" and "the last hundred meters".

　　"The citizens have reported that it is difficult to grab food and cannot deliver it, mainly because the end distribution is under great pressure." Gu Jun said that some communities have been closed for a month, and the demand for living materials of residents has expanded from staple food to daily necessities, epidemic prevention materials and basic medicines.

　　Now, the "helper" to alleviate the App’s "difficulty in buying food" is already on the road. The reporter learned that many insurance companies, such as Hungry, Box Horse and Meituan, have mobilized thousands of staff from Beijing, Wuhan, Guangzhou, Anhui and other places to come to Shanghai for support.

　　"I want to contribute to Shanghai." On the 9th, Cen Feng, who came to Shanghai for support from RT Mart in Huangyan, Zhejiang, just got off the train and went to Zhongyuan Store in RT Mart, where he devoted himself to the supply guarantee. According to the company’s plan, this store has now "transformed" into a fresh warehouse, and many goods from other places will be transferred from here to other stores.

　　At Huacao Store in RT Mart, the sorted and packaged goods are waiting for delivery. Photo courtesy of interviewees

　　Yonghui Supermarket also said that Yonghui will deploy security personnel from Fujian, Anhui and other places to help Shanghai fight the epidemic. In the past week, Yonghui has 50 backbones in Shanghai, and it is expected that another 600 people will be transferred to Shanghai in the coming week.

　　Wang Wenbo introduced that in Shanghai, JD.COM has successively deployed more than 2,000 first-line anti-epidemic personnel, including courier brother, to provide services for operational support and material delivery. "It is expected that more manpower will be invested in the follow-up."

　　Group buying force

　　In order to improve the efficiency of supply guarantee, more effective distribution methods are needed. During the new round of blockade, collection and distribution, group meals and group purchases are becoming effective forces to protect the "vegetable basket" of residents’ homes.

　　"At present, the biggest difficulty in ensuring the supply of living materials is how to send them to every household." Liu Min, deputy director of the Shanghai Municipal Commission of Commerce, said that Shanghai is docking with supermarkets and e-commerce platforms, and will deliver living materials to the community through centralized distribution and delivery, so as to cover the basic material needs of as many consumers as possible with limited transportation capacity.

　　Many supermarkets in Shanghai have started to take action. On April 3rd, Carrefour launched two ways: community small assembly list and WeChat community collection list. Xiong Xuebing, manager of Carrefour Jinqiao Store, said that this model is not only convenient for enterprises to organize the supply of goods, but also can make maximum use of the transportation capacity.

　　In Pudong New Area, Lianhua staff are transporting the supplies collected and distributed. Photo courtesy of interviewees

　　The reporter found that compared with the "point-to-point" traditional point-to-point distribution mode, the collection and distribution can meet the basic needs of the residents of the whole community in one breath, and the distribution efficiency is higher, which is more suitable for the current lack of riders in Shanghai.

　　However, there is still room for improvement in this model. For example, some "mini-communities" and serviced apartments can’t meet the minimum order quantity of centralized collection and distribution, so it is necessary to arrange "counterpart" enterprises to meet the needs of residents.

　　"the last 100 meters"

　　In the case of closed control, the "last 100 meters" of material distribution from the entrance of the community to the residents’ homes has become difficult. At present, in the closed residential area of Shanghai, residents often need volunteers to provide services.

　　Li Xiaojun, who lives in Minhang District, is a rare young man in a community with a high degree of aging. After the closure was started, Li Xiaojun took the initiative to apply to be a volunteer and participated in the work of organizing nucleic acid sampling and distributing materials. At the same time, we also collect orders offline so that the elderly who can’t use the Internet can also buy and serve. "Through volunteer shifts and social workers, we can solve the food demand of a small part of the community." He said.

　　"I haven’t slept for a few days." Cai Xiaobing, the head of YTO Express Shanghai Fuquan Branch, has a hoarse voice. From April 4th, he led the courier brother to volunteer in the nearby community. In less than a week, their service scope extended from the nearby community to the nearby residents for 10 kilometers.

　　On April 9, Cai Xiaobing, the head of YTO Express Shanghai Fuquan Branch, unloaded the goods in Qicun Community, xin jing, Changning District. Xinhua News Agency reporter Chen Jianli photo

　　At the same time, Meituan, JD.COM and other platforms have urgently deployed a lot of "unmanned vehicles" to alleviate the difficulty in the delivery of the "last 100 meters" in Shanghai communities.

　　Du Haitao, the stationmaster of Kangqiao Road Station where Meituan buys vegetables, said that the new generation of automatic delivery vehicles with a load of over 150 kilograms will drive to the downstairs of the user units in the community and be taken out by the volunteers stationed downstairs. "After each delivery, we will fully disinfect the inside and outside of the car in time to reduce hidden dangers. This model can save about half of the delivery time compared with the original manual delivery. "

　　Special group

　　"One can’t be less." To fight the battle of ensuring supply, Shanghai not only needs to effectively solve the common problems, but also do its best to ensure the living and material needs of special groups such as the elderly, the chronically ill, the infants and the disabled.

　　Ms. Duan, who lives in the Expo home in Minhang District, said that her father needed to take drugs to improve immunity after surgery, but many hospitals and pharmacies suspended their services during the epidemic. "Later, I found a beneficial drug pharmacy with a healthy drug cloud, and I confirmed that I could send prescription drugs to my door. I suddenly settled a lot." She said.

　　Xiao Shuixian, senior vice president of Hungry, said that in response to the rising demand of residents for medicines, more than 1,000 pharmacies have been docked. Since the new round of closure on March 28, nearly 1 million orders for medicines have been sent.

　　A hungry rider is disinfecting the takeaway box. Photo courtesy of interviewees

　　Chen Tong said that Shanghai has established an emergency special needs guarantee mechanism to thoroughly explore the special groups such as the elderly, infants and disabled people in the territory, so as to make the base clear; Establish a special channel for emergency needs on the e-commerce network enterprise platform to ensure the living materials needs of special people.

　　"Among them, baby milk powder has been listed as a key supply guarantee, and the allocation, transportation and distribution of such products will be guaranteed. Major e-commerce platforms and supermarkets will give priority to receiving orders and distribution." Chen Tong said.

　　On April 6th, Yonghui Life App launched the function of "special needs for epidemic situation", and received nearly 400 special orders on the first day of launch. At present, orders are growing rapidly. Su Xianyang, the relevant person in charge of Dada Express Shanghai, said that at present, Dada Express has arranged 30 delivery vehicles for the community milk powder distribution project, and it is expected that milk powder can be delivered to 500 families every day.

　　According to Japanese media reports, a few days ago, the idol actress Yuan Qianhui, who has attracted much attention for her role in the Japanese TV series Queen 3, held a commemorative event for the release of the latest photo album LOSVAGAS. She advertised that this work showed the ultimate sexiness and also had very cute content.

　　On the day of the event, Yuan Qianhui was wearing a short skirt in Santa Claus style. For this photo album with super exposure, she said, "It’s really very exposed, and I worked hard when shooting, showing the ultimate sexy and lovely content." Recalling her work experience in Los Angeles and Las Vegas during filming, she said: "Everything I saw was large in size, and I felt very fresh. I was very happy there and was completely captured. It took a lot of time to get back to reality." However, shooting in the desert is not so easy. Yuan Qianhui said: "I don’t know the direction of going back at all. Everyone is talking and walking, and the car is still stuck in the sand."

　　This photo album was shot in Los Angeles and Las Vegas. Yuan Qianhui looked for a theme shot in the local area, which reflected her personal style. There are super sexy clothes, and colors and styles are very cute. Looking back on this year’s achievements, Yuan Qianhui said: "I am very satisfied this year and have done a lot of things I want to do. I hope I can make greater progress as an actor next year and shoot more works. I hope I can challenge the stage play and read more books next year." Starting next month, Hara Chihiro will start filming the Japanese drama Dr. Ichiro.
　

　　CCTV News:Researchers announced on the 3rd that two serious security vulnerabilities have been found in computer chips, involving a large number of computers and smart phones around the world, which may be the most influential security vulnerability in computer history.

　　A large number of computers and smart devices or "strokes"

Image source network

　　Google announced on the 3rd US time that its team and technicians from many countries have jointly discovered two chip-level security vulnerabilities, through which hackers can illegally read system memory and steal key information such as passwords. One of the vulnerabilities involves almost all CPU chips produced by Intel in recent years, and the other vulnerability affects chips produced by Intel, AMD, a semiconductor company of Chaowei, and ARM Technologies, UK. That is to say, almost all desktop computers, notebook computers and Internet servers using Intel’s CPU, as well as computers, smart phones, tablets and other intelligent devices using chips from Intel, AMD, and ARM Technologies, may be recruited.

　　Major manufacturers have introduced security patches one after another.

　　However, the researchers said that they had discovered these two vulnerabilities in the middle of last year and informed major manufacturers. Over the past six months, various companies have been making security patches to fix these two vulnerabilities. At present, both Microsoft and Apple have prepared security patches for their desktop computer operating systems, and Google also said that smartphones using the latest version of Android operating system are also safe. It is not clear whether Apple’s iphone and ipad tablets are also affected by these two security vulnerabilities.

　　No sign of vulnerability being exploited by hackers has been found yet.

　　The BBC quoted the British network security agency as saying that users don’t have to worry too much. So far, there are no signs that these two vulnerabilities have been obtained and exploited by hackers, so it is only necessary to update the security patches of major manufacturers in time. However, some media also said that security patches may slow down the system, and the degree of slowdown may be between 5% and 30%. Intel denied this statement.

　　The operation cost of the webcast platform is high, and its income mainly includes advertising revenue, rewards for users (including gifts and props), cooperation with game companies and peripheral manufacturers, etc. However, according to industry sources, advertising and other income can not fully cover the cost of most live broadcast platforms, and many live broadcast platforms still rely on "financing" support.

　　Recently, a survey report on webcasting shows that there are about 200 webcasting platforms in China, and almost half of netizens said that they have seen webcasting. Some netizens wondered, with so many webcasting platforms, does it mean that it is very simple or low-cost to make a live broadcast platform? What is the cost geometry of these live broadcast platforms? Where does the income come from? In the live webcast, millions of people watch it at the same time. So, are these audience figures true? What is the income of the anchors? In the interview, Beijing Youth Daily reporter learned that at present, most live broadcast platforms are still in a state of "burning money", of which the highest cost is the cost of anchor and broadband, and the highest anchor has an annual salary of 3 million.

　　phenomenon

　　Top anchor has an annual income of 3 million

　　There are many kinds of webcasts, and games are a major part of webcasts. Traditional game content, due to various reasons, rarely appears in the mainstream media, and there is no unified channel in the game digital charging channel. However, in the live webcast, the game has become one of the most important contents of several live broadcast platforms, attracting millions of users to watch it every day. Dong Rongjie, executive vice president of YY, once said, "Up to now, we are very optimistic about the live broadcast of the game. Although it faces a lot of problems as far as the status quo is concerned, we are still very optimistic about the live broadcast of the game from our mentality and strategy."

　　A "gold anchor price list of a live broadcast platform" circulated on the Internet shows that the highest anchor signing price of the platform has reached 2 million in January, equivalent to 24 million years. The anchors in this price list are all from popular online games, such as LOL and dota2. Their daily live broadcast time is from 12: 00 to 20: 00, and the signing price ranges from 500,000 to 2 million per month. This kind of "worth" is even comparable to a first-line star.

　　But "worth" or "signing price" is not the real income that the anchor gets personally. Miss, the anchor who signed a platform with a net worth of 17 million, officially responded a few days ago: "The real number is far lower than the previous reports of the media. In the video industry, large-scale program cooperation involves dozens of teams, a large amount of equipment investment, etc. It is not unusual for tens of millions of companies to cooperate. My income is not that high. " In other words, the cost of manpower and equipment of online programs is high, and the price of cooperation needs to cover the above costs, and only a small part of it eventually falls into the pocket of personal anchors. According to industry sources, at present, the annual income of top anchors is 3 million, and there are not many who can make millions.

　　experience

　　The "gift" given by the audience to the anchor is expensive.

　　The reporter of Beiqing Daily randomly opened a live broadcast website and saw that there were advertisements for two games directly above and below the live broadcast page, and the middle was the main window of live broadcast. On the right side of the live broadcast window, the conversation between users and others will be displayed in real time, and if a user gives a gift to the main broadcast, it will be displayed in real time. At the top of the page, there are some users’ names and rankings. These are the top ten users who gave gifts in this live broadcast.

　　At the same time, "Quiz this game" is displayed in the lower left corner of the live broadcast window. After logging in, users can bet to answer the quiz questions. If the quiz is correct, the system will settle the accounts in proportion, and these "notes" need users to spend money to buy in the early stage. In addition, at the bottom of the page is "Hot Promotion", which includes officially promoted hardware, props, activities and other advertising content such as other games and hardware.

　　In the live broadcast, the audience will give the anchor "gifts". Although these gifts are virtual, they are expensive when converted into RMB. For example, in the fish fighting platform, there are props such as fish balls, shark fins, airplanes and rockets, among which fish balls are the cheapest, about 100 fish balls =1 horn, and one shark fin in 1 yuan, while airplanes and rockets are worth 100 and 500 shark fins respectively, that is, 100 yuan and 500 yuan. A user told the reporter of Beiqing Daily that it is common to be smashed by hundreds of thousands in a live broadcast. He said that the name of the user who gave the gift will be displayed in the live broadcast room, and the name of the user who gave the high-value gift will be directly displayed on the barrage of the live broadcast screen; If you send the same gift, you can also brush out a visual effect. Not only will other users in the room pay attention to which "local tyrant" gave it, but the anchor will also thank him specially in the program.

　　However, according to reports, these gifts are not all owned by the anchor, but are divided into the anchor and the platform. Different platforms are divided into different types, some are divided into five or five, and some are divided into three or seven, while some well-known anchors are separately discussed. Therefore, this share becomes a part of the platform revenue.

　　press sb for an interview

　　The number of people on the webcast platform has moisture.

　　One day last year, Xiao Zhi, a well-known anchor, entered into a battle with a well-known domestic team to play LOL games on the platform of DouYu. Real-time data shows that the number of people watching the live broadcast in this room once soared to 4.44 million, which was captured by netizens and widely circulated on the Internet.

　　However, the number of network platforms is often questioned with great moisture. According to some users, different platforms have different moisture content, and some rooms will show hundreds of thousands or even millions of online people when they broadcast live in the middle of the night, which is "very unscientific". On September 19th last year, the public micro-signal of "E-sports" broke the Oolong event of DouYu’s number: when the original WE players smiled and broadcast live on the betta platform, the number of viewers actually exceeded "1.3 billion", which is almost the total population of our country.

　　Some engineers have simulated N users visiting the live broadcast room at the same time on a single PC, and found that the number of online rooms with 120,000 people on the platform may be only 40,000, and the water content is as high as 70%. In addition, in September 2014, an anchor directly revealed during the live broadcast that the platform displayed 120,000 viewers, but 80,000 viewers for the anchor, because his performance was determined by the number of viewers.

　　reveal a secret

　　The live broadcast platform is still supported by "financing"

　　In the video industry, in addition to the cost of manpower, a large number of equipment investment costs are also very high, and broadband investment is a large part of it. Yin Hu, head of Zhanqi TV, said that the monthly bandwidth expenditure of Zhanqi TV is as high as 10 million. Broadband determines the image quality and speed, and these factors directly affect the user experience of live broadcast. Affected by high broadband fees, many live broadcast platforms are losing money. Jia Wei, vice president of Momo, said in an interview that Momo’s income can already pay for broadband costs.

　　According to an industry insider, the bandwidth of some live broadcast platforms is based on the peak monthly bandwidth of this month. Then, according to the bandwidth cost of 20 million yuan /T/ month given by the current industry, assuming that according to the current standards, the definition provided to users is 720P, which is equivalent to about 1.5M bandwidth for each user, then if there are 1 million viewers watching the live broadcast at the peak, it will need about 1.5T bandwidth. According to this calculation, the theoretical bandwidth cost of the live broadcast platform is about 30 million yuan per month. However, due to the application of IDC, CDN and other technologies in live broadcast, that is, allowing multiple people to operate concurrently, the actual bandwidth and cost occupied are also lower than this figure, and some may be divided by 3, which is about 10 million yuan per month.

　　But if the peak exceeds 1 million viewers, the cost will rise. Take Huya TV as an example, its investor Huanju Times’ financial report for the fourth quarter of 2015 shows that the revenue from Huya live broadcast in the fourth quarter of 2015 was RMB 133.6 million (about US$ 20.6 million), and the bandwidth expenditure in the fourth quarter (including Huya live broadcast and other services) was RMB 161.1 million (about US$ 24.9 million), and the monthly bandwidth expenditure exceeded RMB 50 million.

　　Cao Jin, former executive vice president of YY, said in an interview with the media, "In terms of operating the e-sports live competition platform, the current cost of broadband accounts for about 40% of the overall operating cost, and the cost of content including copyright, events and teams accounts for 30%-40%, and 20% is the company’s operating cost. Some companies still need to pay about 20% of the cost in promotion, which is very expensive to do. "

　　However, although the live broadcast platform has high operating costs, its income methods are also diverse. It is understood that the revenue of the live broadcast platform mainly includes advertising revenue, user rewards (including gifts, props, etc.), and cooperation with game companies and peripheral manufacturers. According to insiders, advertising and other income can not fully cover the cost of most live broadcast platforms, and many live broadcast platforms still rely on "financing" support.

　　In March of this year, Betta TV, the live broadcast platform, announced that it had received over $100 million in financing from Series B led by Tencent, and both Series A investors Sequoia Capital and Nanshan Capital will continue to invest; In February of this year, ImbaTV announced that it had won the investment of heroes’ mutual entertainment; At the end of last year, the live broadcast community Fire Cat TV announced that it had obtained the $10 million Series A financing of Youku Tudou. In November last year, the game live broadcast platform Dragon Ball completed nearly 100 million US dollars of financing, which was led by Youjiu Games and followed by Tencent. In December last year, virtual hall, a live video platform, won the B round of RMB financing & HELIP; … Many cases show that the game live broadcast platform is booming in financing, and financing is also the way for the live broadcast platform to survive.

　　Supervision

　　The "anchor blacklist" is still being updated.

　　In January of this year, Betta TV was "live broadcast". Previously, the platform was repeatedly exposed to indecent videos and anchor large-scale live videos; In addition to fighting fish, many live broadcast platforms also have similar problems, and the supervision of live broadcast platform content has become a common concern of the industry and the government.

　　In March of this year, the National Office for Combating Pornography said that in view of the recent situation of pornographic and vulgar online broadcast platforms, the National Office for Combating Pornography coordinated the deployment of the National Network Information Office, the Ministry of Public Security, the Ministry of Industry and Information Technology, the Ministry of Culture, the State Administration of Press, Publication, Radio, Film and Television, and other departments, and seriously dealt with the responsible persons and units involved in the alleged dissemination of obscene videos, such as betta "live broadcast". At the same time, the monitoring of major live broadcast platforms should be strengthened. For example, the Ministry of Public Security has set up cyber security police offices on YY and other key live broadcast websites, and the Ministry of Industry and Information Technology has organized technical forces to conduct information security assessments on more than 50 mainstream live broadcast platforms at home and abroad, and timely cooperated with relevant departments to do a good job in handling illegal and illegal information of live webcasting according to law. In addition, it also urged all localities to seriously deal with illegal live broadcast platforms, investigate the legal responsibilities of relevant personnel and units, and coordinate relevant departments to suspend business for rectification until it is closed.

　　In addition to government departments to increase punishment, industry self-discipline is also an important aspect. In April this year, a number of webcasting platforms jointly issued the "Beijing Webcasting Industry Self-discipline Convention". It is understood that the "Convention" was jointly drafted by the Beijing Cultural Law Enforcement Corps and the Beijing Network Culture Association. The contents include that anchors need real-name authentication, live webcasts should be kept for no less than 15 days, and no registration channels should be provided for anchors under the age of 18. At the same time, a number of anchors are included in the "anchor blacklist", and the blacklisted anchors will no longer be employed by the webcast platform, and this list is still being updated.

　　Text/reporter Wen Wei for the picture/vision china

On the eve of New Year’s Day in 2024, the three-hour press conference of Xiaomi Automobile wrote a strong footnote for the automobile industry in China in 2023. Just like many press conferences in the Internet age, a series of classic quotations from Lei Jun, founder, chairman and CEO of Xiaomi Group, broke through one community after another and spread faster than technology and product content. Subsequently, all kinds of analytical articles are flying like snowflakes. However, how did the foreign media, which have been paying close attention to the development of electric vehicles in China in recent years, focus on the Xiaomi auto conference? What do they all pay attention to?

China’s technology giants want to enter the top five in the global car industry.

First of all, foreign media pay special attention to Xiaomi’s goal of "becoming one of the top five automakers in the world". In his report, Reuters used the word "quickly" for Xiaomi’s goal immediately after the release of the first electric car. CNN reported that Lei Jun announced that he hoped to achieve this goal in 15-20 years.

Why did Lei Jun put forward this goal? Why are foreign media so sensitive to Xiaomi’s vow to enter the "top five"? Lei Jun once said that the top five brands in the world will hold more than 80% of the shares when summing up Xiaomi’s entrepreneurial thinking. That is to say, it will only make sense if they finally enter the top five in the global industry and ship more than 10 million units a year. "This will be extremely cruel competition." Bloomberg commented that Lei Jun believes that Xiaomi can shake the transportation industry just like shaking the smartphone market ten years ago.

Secondly, the foreign media will also focus on the entry of electric vehicles by China technology enterprises. The Wall Street Journal reported: "Apple is being overtaken by China’s smartphone competitors in the automotive field. Huawei and Xiaomi have launched electric vehicles for use with mobile phones. " CNN wrote at the beginning of the article, "Just a few days after Huawei launched another electric car, Xiaomi launched its first electric car, which shows that the efforts of China technology giants to join the electric car competition have begun to bear fruit."

At the press conference, Lei Jun didn’t start talking about the "operating system" and ecological concepts that technology companies are good at. Instead, what people see is a "good student" Lei Jun, who talks about motor, battery and die casting. I have to say that this is very "millet" in itself. Because the development of Xiaomi itself is an exploration of "manufacturing industry in internet plus", whether it is a smart phone or a smart car, Lei Jun emphasizes the need to adhere to the "triathlon"-hardware, software and Internet services simultaneously. This is also the capability characteristic of China technology enterprises compared with foreign technology companies, which can integrate upstream and downstream industrial chains, quickly and massively transform technology into actual products, and achieve a good customer experience. Therefore, it is understandable that foreign media pay close attention to the electric vehicle manufacturing of China science and technology enterprises.

In addition, foreign media naturally have a good understanding of the natural advantages of Xiaomi’s car. Reuters noticed that SU7, Xiaomi’s first electric car, would share the operating system with Xiaomi’s mobile phone and other electronic devices, and thought it would be an advantage for Xiaomi to attract customers. The US Consumer News and Business Channel (CNBC) reported that Xiaomi is famous for its smart phones and household appliances, which is a potential advantage area for Xiaomi, and Xiaomi wants to create a "full ecology of people, cars and homes".

Hard-core technology shapes game breakers.

Reuters also mentioned the "super motor" technology introduced by Xiaomi Automobile, which can provide faster acceleration speed than Tesla and Porsche electric vehicles. At the press conference, Lei Jun said that the goal is to create a beautiful, easy-to-open, comfortable and safe mobile smart space, and to be a dream cars comparable to Porsche and Tesla. In the era of always expecting subversion, Xiaomi has found two benchmarking targets, which at first sounds like nothing new. However, it is not easy to do. This means that Xiaomi should make progress in major technologies that can be intuitively experienced by the market.

In the complex automobile research and development and production, Xiaomi first solved some core problems of electric vehicles and made breakthroughs in key technologies with suppliers. For example, accelerate performance. Among the five core technologies released by Xiaomi Automobile this time, the first one is the super motor developed by Xiaomi. The motor has three generations of synchronous operation, mature generation, research and development generation and pre-research generation. Among them, the V6/V6s motor with a speed of 21,000 rpm has been mass-produced, and the V8s motor with a speed of 27,200 rpm has been mass-produced. It will be put on the bus in 2025, and the Xiaomi next-generation super motor with a pre-research speed of 35,000 rpm has applied for a patent. Xiaomi SU7 is equipped with V6/V6s super motor, of which SU7 Max version adopts dual-motor all-wheel drive, and the zero-speed acceleration is as fast as 2.78 seconds.

Another example is the battery, the core component of electric vehicles. Xiaomi CTB integrated battery technology integration efficiency will reach 77.8%, which is the first battery cell inversion design with better safety system and endurance. The cruising range of the two versions of Xiaomi SU7 under CLTC condition is 668km and 800km respectively. Lei Jun said at the press conference that as an automobile manufacturer with a factory in the north, Xiaomi Automobile will challenge the winter battery life.

In addition, another technology that has been in the forefront of the world is the 9100t integrated large die-casting equipment cluster independently designed by Xiaomi and its Titan alloy independently developed. This high-end manufacturing will help Xiaomi Automobile to improve manufacturing efficiency and quickly occupy the market in the future.

Halfway through the conference, the release of intelligent driving and intelligent cockpit technology began slowly. Lei Jun once again mentioned the strategy of building a "full ecological scene of people and cars", and said that the essence of intelligent driving is artificial intelligence. In 2016, Xiaomi began to invest in artificial intelligence and proposed that perception is the foundation. Therefore, the self-developed adaptive zoom BEV technology, large road model and super-resolution occupation network technology adopted by Xiaomi SU7 are all aimed at improving the visibility accuracy, perception accuracy and control accuracy in different driving scenarios.

On the smart cockpit, based on Xiaomi 澎湃 OS operating system, Xiaomi SU7 has realized the comprehensive sharing ecology from hardware to software, which not only can realize the five-screen linkage in the car, but also can realize the seamless connection of the mobile phone and the deep adaptation of the car.

Xiaomi builds a car and takes advantage of China’s talent development.

From March 30, 2021, Lei Jun announced to build a car to Xiaomi Auto Conference, which lasted for 1003 days. Lei Jun promised that Xiaomi would invest 10 billion US dollars to build cars in the next decade, with an initial investment of 10 billion yuan, and repeatedly stressed that it would invest ten times in research and development. At present, Xiaomi Automobile has more than 3,400 engineers and thousands of first-class technical experts at home and abroad in key fields. This practice of concentrating first-class talents in the industry and quickly achieving key technological breakthroughs is also very small.

Among them, Lei Jun introduced the Xiaomi design team at the press conference, which was composed of Li Tianyuan, the world’s first China designer of BMW, Qiu Zhen, a former senior foreign affairs designer of Mercedes-Benz German headquarters, and Shin, a former senior interior designer of BMW. The average industry working experience of the team is over 10 years, young and with ideas. Xiaomi’s body design, wind resistance solution and laser radar design scheme come from the team’s pursuit of natural inspiration, and the low-carbon and environmental protection travel concept has been considered since the beginning of the car. At the same time, it reflects that China automobile industry has participated in the development of global automobile industry for many years, providing opportunities and soil for the global development of outstanding automobile talents. Now, these talents will also become a new generation of trendsetters, seize domestic opportunities and better realize their ambition to build cars.

It is understood that Xiaomi SU7 is expected to be mass-produced in the first half of 2024. Lei Jun said that with the comprehensive empowerment of industrial hard technology, intelligent soft technology and artificial intelligence, Xiaomi Automobile will completely redefine the technology stack of the automobile industry. At the same time, we will also pay attention to what changes will take place in people’s travel life with the listing of Xiaomi Automobile. It remains to be seen how Xiaomi will enable the Internet to empower automobile manufacturing.

Special planning

Audit | Lu Changyin

Edit |?Li xundian

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Wherever Hua Xizi goes, it is all oriental aesthetics.

Since its establishment, Hua Xizi has fully integrated the elements of the national tide into the brand, and at the same time, taking advantage of the live broadcast room in Li Jiaqi, it has once become a model of the rise of the national tide brand.

But on the other hand, it frequently overturned on loose powder, cleansing oil and eye shadow. Hua Xizi’s oriental makeup gift box is still "crying" for many girls in the little red book. The ancient high-end Huaxizi, which is understood, seems to be lacking in modern high-end.

Interestingly, however, the sales of Hua Xizi are still very high.

Hua Xizi’s Success Password: Guofeng Marketing Meets Li Jiaqi.

Hua Xizi was founded in 2017. "Flower" means to raise makeup with flowers, and "Xizi" is named after Su Dongpo’s "Want to compare the West Lake with the West Lake, it is always appropriate to make light makeup and heavy makeup", and "Oriental makeup, raise makeup with flowers" is also the brand concept of Hua Xizi. It can be said that Hua Xizi is full of national style from name to concept, and the element of "Oriental women" is engraved in products and marketing.

For example, concentric lock lipstick, Shouwu eyebrow pencil and Songyan butterfly feather mascara … seem to add these beautiful national style prefixes, no matter what color number or model, as long as they are used, they are "the beauty of the East". In addition to the originality of the name, Hua Xizi integrated the national style elements and techniques such as "micro-carving" into the packaging design, and introduced carved lipstick, even combined with ceramics. It can be said that Hua Xizi’s positive innovation around the national style and clear brand positioning under a certain cultural label are really lacking in old domestic products such as Perfect Diary, Appropriate Herbal Medicine and Nature Hall.

At the same time, in the choice of spokespersons, from kiku, a "four thousand-year-old beauty", to Du Fu, a supermodel with an antique appearance, to Liu Shishi, who is gentle and classical in temperament, and Charlie, who is moderately superior to the national songs, everyone has just combined with "Oriental Aesthetics".

Not only are the products and spokespersons very "national style", Hua Xizi actively promotes more and more users to participate in the discussion of national style culture through marketing efforts, such as the discussion of national style topics such as "Charlie meets Hua Xizi", "Hua Xizi’s birds fly at the phoenix" and "Oriental Romance" initiated on the network platform, supplemented by online and offline national style advertisements, and the scenery is the same for a time.

As long as there is a "national style", is it "charming" enough? The answer may be yes.

According to a survey of more than 1,000 post-80s consumers in the first-tier to third-tier cities in China by Park Rui &Credamo, the minority circle that women are most concerned about has "national style". It can be seen that from the main consumer group of the younger generation to the women who are romantic about "national style until death", as a make-up brand, Hua Xizi chooses the right path, which will get twice the result with half the effort.

In addition, on the way of Hua Xizi’s rise, one person who has to be mentioned is Li Jiaqi. At the end of September 2019, Li Jiaqi was invited to become the chief recommender of Huaxizi, and deeply participated in its product research and development. Insiders of Huaxizi Company said, "Li Jiaqi said no, this product will not pass."

In Li Jiaqi’s public live broadcast, I also "bound" myself with Hua Xizi in numerous high-profile ways, such as: "I supervised them to polish the concentric lock lipstick last year", "Hua Xizi is getting better and better under the supervision of my Li Jiaqi" and so on.

According to institutional statistics, in 2020 alone, Hua Xizi appeared 77 times in the live broadcast room in Li Jiaqi. From the sales data, it took only 16 months for Huaxizi to go from a new beauty product that was difficult to enter the top 20 in Tmall sales in 2019 to a sales volume of more than 190 million yuan in 618 in 2020, ranking first in Tmall GMV.

Next, Huaxizi is still going smoothly. According to the data, in 2021, the highest monthly sales growth rate of Huaxizi reached 89.83%, and the single brand GMV exceeded 5.4 billion yuan, an increase of 80% over the previous year, making it the first local makeup brand. In overseas markets, Huaxizi has been sold to more than 200 countries and regions around the world, with a turnover of 14 million yuan, an increase of 286% over the previous year, pushing domestic products to the world.

The dilemma of Hua Xizi: neither high-end nor cheap.

As a new domestic brand, Huaxizi takes the people-friendly route in price, and the price is mainly 100-300 yuan, which also means that it does not belong to the category of high-end beauty cosmetics. It seems that Hua Xizi is also aware of this and doesn’t want to fight the price war any more, as can be seen from his "bad" behavior in this year’s double eleventh promotion.

Compared with other make-up brands, Hua Xizi only launched preferential activities such as "full dress plus gift", "buy 1 and enjoy 3" and "buy 1 and enjoy 7", and the preferential strength is not "double eleven" at all. In this regard, the relevant person in charge of Hua Xizi revealed: "Hua Xizi’s preferential strength in the traditional e-commerce promotion node has always been small, and the brand is still long-term and will not be excessively pursued.

Not only is he unwilling to lower the price, but Hua Xizi also wants to make a breakthrough in the unit price of customers. "Why can China brands only sell cheap prices? We want to break the price ceiling. " Fei Man, co-founder of Hua Xizi, said in an exclusive interview with the media that Hua Xizi must escape low-price competition if he wants to produce products with high creativity, high technology and high investment.

Hua Xizi’s practice of breaking the price ceiling first chose the Japanese market to practice. The price of Hua Xizi’s powder cake products in Japan is around 300 yuan, and the price directly catches up with Chanel’s cake products. In China, it is also trying to increase the unit price of customers on the basis of the price system that customers are used to. For example, 520 nodes launch concentric Qi Mei suits, and 618 and New Year Festival both launch Oriental Beauty dresses, with prices ranging from 520 to 1314. The unit price of customers is increased by combining products, but domestic customers do not pay the bill.

Relying on these gift boxes, Hua Xizi was "black and red" in the little red book. Many girls who received the gift boxes called "crying in the toilet". The point that everyone vomited was mainly in the exaggeration of formal design and no cost performance. The same amount would rather receive a high-end big-name single item.

Strangely, aside from the cost performance ratio, the gift box of oriental makeup is also a beautiful story about the national style, and the design inside and outside of the gift box is also close to the "national style". Why can this national style only poke the hearts of straight men, but it doesn’t work for girls?

Perhaps it is the user’s aesthetic fatigue, or it may be more rational. But for Hua Xizi, the premise of raising the price, as Fei Man, co-founder of Hua Xizi, said, is actually a product change. It is not enough to call it "high-end" simply because the price has increased or the packaging has become more exquisite.

There are two problems left over from history on the road of product innovation of Huaxizi. One is the lack of R&D investment. In order to achieve overtaking in corners, most domestic beauty brands choose the way of strong marketing investment to earn traffic, and quickly get out of the circle by creating online celebrity single products. Faced with numerous competitive pressures, Huaxizi naturally does not want to give up marketing traffic, which leads to the word-of-mouth waterloo for Huaxizi, who pays more attention to marketing than R&D; On the other hand, Huaxizi doesn’t have its own factory, so it is highly dependent on the foundry, and the foundry of Huaxizi also frequently appears "rollover" behavior. According to the information of Tianyanchi, the enterprises that Huaxizi has cooperated with for many times have been asked by the Market Supervision Administration twice to "take measures for rectification".

Although it is far from the "high-end" at present, it is actually a better way to enter the high-end market, because after several rounds of price increases, Huaxizi has already stepped out of the circle of parity, and the customer unit price of Huaxizi has risen to 150 yuan. In contrast, the customer unit price of Perfect Diary is distributed in the range of 50~70 yuan, which is really in the echelon of parity.

In China’s beauty market, there is still much room for the development of high-end products. For a long time, China’s beauty market has been occupied by foreign products, and high-end products are almost monopolized by international makeup brands such as Europe, America, Japan and South Korea, making it difficult for domestic beauty products to survive. Moreover, compared with international brands such as Dior, Saint Laurent and Lancome, which have been established for at least ten years, the domestic cosmetics brands with a short history, such as Hua Xizi, have lower strength in word of mouth, trust and cultural accumulation. However, the rise of the national tide has made users see that domestic products are not only a "substitute" for big brands, but even more cost-effective solutions are exported through product innovation, and product innovations are also emerging one after another. According to public data, Hua Xi Bio and Nature Hall.

Hua Xizi is actually changing. In early January, 2022, Hua Xizi announced that Villi Liang, the former chief technology officer of Huaxi Bio, would join his R&D team, and declared that he would invest 1 billion yuan in product innovation and basic research in the next five years. Prior to this, Hua Xizi built a number of research centers, including the Oriental Aesthetics and Space Innovation Center, with a total area of 6,000 square meters. This is an important measure for Hua Xizi to speed up the development of his own products.

Is Hua Xizi’s "Oriental Aesthetics" Reliable? The answer may still be related to whether its products can withstand the market test. Now, it seems that the direction of the national wind is actually correct, and it is also a "good agent" that is more suitable for Hua Xizi to form a unique recognition among many domestic brands of cosmetics. The reason for the gift box incident is actually that the behavior mode of emphasizing marketing and neglecting research and development makes Hua Xizi go more and more on the marketing road, resulting in the "beauty of the East" leaving only "the East" and the lack of aesthetic feeling.

But in the future, with the blessing of product innovation and the original user base, marketing ability and marketing resources of Huaxizi, I believe that it will eventually be able to embark on a road of its own high-end brand. At that time, the beauty of the East will really shine.END

References:

Zhao Wanli’s Research on Beauty Brand Innovation from the Perspective of National Tide Culture

Yang Xiaoman and Song Shaoyi, A Study on the Marketing Strategy of Guochao Beauty Brand under the Consumption Characteristics of Z Era —— Taking Hua Xizi as an Example.

Research on Communication Power "Research on Word-of-mouth Marketing Strategy of Huaxizi Based on 5T Theory"

Research on the Transformation and Development of Domestic Beauty Products —— Taking Hua Xizi as an Example by Business School of Chengdu University.

Box lunch finance "Hua Xizi’s Li Jiaqi Dependence"

Blue Media Exchange "How many more" Flower Xizi "can Li Jiaqi recreate"

Economic Observer Hua Xizi: "Abandoning" Li Jiaqi

Caught in a marketing siege, how long can Huaxizi bear the title of "Light of Domestic Products"? 》

See the column "Can the upstart makeup flower Xizi tear off the" online celebrity "label? 》

Xiangshan Technology "Fairy Brand Flower West Son, where is the future imagination?" 》

At the age of 21, she won the 2024 ICMA-Classeek Award and won several international competitions, including:

First prize of 2023 plovdiv International Competition (Bulgarian);

First Prize of Silesia Autumn Guitar in 2022 (Poland);

First Prize of Vienna Guitar Forum 2022 (Austria);

First prize of Taiwan Province International Guitar Competition in 2022;

First prize of Alirio Diaz International Competition in 2022, Rust (Austria);

Third prize of 2022 Paris International Guitar Competition (France);

Honorary Award of Leopold Belan International Competition in 2019 (France);

First prize of 2019 French International Guitar Competition;

Third prize of 2019 Brussels International Competition (Belgium);

First Prize of Roland Daines International Competition in 2018 (French);

The first prize of the 2018 France Carry-le-Rouet International Competition.

Cacimartin has toured all over the world: South Korea, the United States, Thailand, Morocco, Portugal, Spain, Hungary, Slovakia, Poland, Germany, Austria, Italy, Bulgaria, Romania and Belgium, providing various styles of tracks from early music to contemporary music. She has played the greatest concertos with French and Polish orchestras: Joaquin Rodrigo’s famous aranjuez cultural landscape Guitar and Orchestral Concerto, and Mario Castelnovo-tedesco’s D Concerto op.99