1905 movie network feature On the evening of June 23rd, the 28th Shanghai TV Festival came to a successful conclusion, with more than 170 episodes appearing."Flowers", "Chang’an’s Lychee", "Sauvignon Blanc", "With Phoenix", "League of Legends" and other works that have attracted much attention are on the list, "Qingyu Nian 2", "Fatty Son-in-law 2", "Three-Body 2: Dark Forest" and other hot sequels have released the latest developments. Adapted from serious literature, "Yellow Card", "Yanshi Ji", "Fenghe Rises to Zhang Juzheng" and "Protagonist" have set off a new trend in the adaptation market.

Adaptation trend: serious literature becomes the backbone, focusing on the field of e-sports

In recent years, many popular dramas with high reputation have made the market see new possibilities for the film and television adaptation of serious literature, and serious literature has increasingly become the backbone of film and television adaptation.

"Yellow Card" is Mao Dun literary award-winning works, the original time span of nearly 50 years, through the Zhang and Huang family from the hukou led to the joys and sorrows reflect the earth-shaking changes of the times.

"Feng He Rises and Zhang Juzheng" is adapted from the four-volume historical novel Zhang Juzheng by the writer Xiong Zhaozheng, and "The Protagonist" is a film and television work of the same name by the writer Chen Yan, focusing on destruction and survival in war, and the writer Huang Huo’s "War and People" and adapted from the novel of the same name by Jin Yucheng, focusing on the changes in individual destiny in the early 1990s. The original works are all winners of the Mao Dun Literary Award.

The novel "Thousand Miles of the River and Mountains" adapted from Sun Ganlu’s novel of the same name and "Swallow Food" adapted from Ge Liang’s novel of the same name are also worthy of attention. The former is an excellent work of the 16th "Five One Project", while the latter’s original Douban score is as high as 8.9.

It is not difficult to see that in film and television creation, rooting in people’s lives, enriching the sources of creation, and disseminating Chinese stories have become the new popular password.

In terms of exploration themes, "Return to the South China Sea" adapted from the novel and "Tibetan Sea Flower" adapted from the novel will be the highlight;

In terms of the theme of martial arts, relying on the "Jin Yong Martial Arts World" series of works as the text, will create a unit drama in the form of high-quality characters, directed by,,,, respectively, telling the five chapters of "Eastern Heretic Western Poison", "Southern Emperor Bei Beggar", "Huashan On Sword", "Jiuyin True Sutra", "Iron Blood Pill Heart"; "The Sword Comes" adapted from the original novel of the beacon play princes, which is produced by Happy Twist, or will open a new attempt of comedy + martial arts.

In terms of the theme of e-sports, "League of Legends" based on the e-sports adaptation of the same name is directed by Zhang Yimou, which is also his first "cross-border" creation of a web drama. Zhang Yimou revealed in an interview earlier that the series is expected to start shooting in September. "I want to shoot a very different and contrasting [work], and I hope’League of Legends’ is handsome, cool and very good."

At the same time, the "Tail Fish Universe" was launched, including works such as "West Exit Yumen", "Three Lines of Reincarnation", "Xiao Qi Qinglu" and "Dragon Bone Burning Box".

Other IP adaptation works such as "Sauvignon Blanc", "With the Phoenix", "Leyouyuan", "Yugu Yao", "In the Blizzard", "Spring", "I miss you very much", "Love has fireworks", etc. are also gearing up, waiting for a share of the ancient and modern market.

Track development: digging deep into women’s power and continuing science fiction exploration

With the development of the feminist wave, feminist-themed works have shown strong vitality in "her era".

Since "Ode to Joy" opened a new chapter in feminist-themed dramas, "Thirty" and "I’m fine in a foreign country" have successively shown the style of female power from different aspects, and have established the indispensable position of female themes in the realist track. Until now, such themes are still the focus of the platform’s efforts.

The film list also covers a number of feminist works: including "Good Things Come Together", which tells the story of stay-at-home mothers returning to the workplace and working tirelessly for the first time as the female lead of the series; "Her and Her Islands", a female emotional drama that shows three generations of women’s marriages; "My Battle with Marriage", which tells the battle between married couples, and "Small Days", which explores the topic of marriage in the post-one-child era.

At a time when the anxiety of marriage and childbirth is quite controversial, the topic of marriage has become one of the core concerns of feminist themes.

In addition, there are also starring roles such as "Rose Story" that focus on the workplace and emotional experiences of elite women.

How to dig deep into women’s power and win audience resonance is undoubtedly the key to the platform’s "problem-solving".

It is reported that the "Three-Body IP", "Three-Body II: Dark Forest", "Three-Body: History" and "Stars", which are adapted from the winning books of the 11th Chinese Science Fiction Nebula Award, will enter the development stage one after another.

Also worth paying attention to is the skit track.

This year, the "X Theater" was launched, and the theater’s first work "The Long Season" exceeded 750,000 audience to give it a high score of 9.4 on Douban, setting a new high in the reputation of domestic dramas in recent years and becoming a phenomenon-level popular "magic drama".

Next, "X Theater" also has the legendary drama "Happy Face", the ancient detective drama "Under the Bustling City" and the Northeast suspense drama "Black Soil Silent" in stock.

Classic reproduction: continuation of the boutique series, while the sequel development is in progress　

Represented by the second season of "Celebrating More Than Years", the second season of "Fatty-in-law" and the second season of "Douluo Continent", the newly announced film list has seen a number of sequel works.

In addition, the second trilogy of the "Hometown" series, "Hometown, Stay Safe", is under development. The "Open" series started by "Beginning" also has "Opening" and "Lottery" continuing classics.

It is worth mentioning that the second season of "Celebration of the Year" is still co-starred by and, the second season of "Fatty-in-law" is starring, and "Hometown, Stay Safe" continues to participate.

Regarding how to avoid the series of creative difficulties in the sequel, whether it is the second season of "Celebration of More Than Years" that has been launched or the second season of "Fatty Son-in-law" that has been launched, it is officially announced that the original cast will play the role to ensure the authenticity of the sequel to the greatest extent.

　　At the beginning of the new year, Deep Blue Auto released a new set of SUV models G318 official pictures. The Deep Blue G318 is positioned as a "new hard-core of technology". Its design is full of sci-fi, avant-garde and hard-core, conveying a hard-core style from the future and space, showing a completely different design trend from traditional hard-core SUVs on the market.

　　The design inspiration comes from the "Trimaran Battleship" dark blue G318

　　The design inspiration of the dark blue G318 comes from the "three-body battleship". The old battleship exposed radar, naval guns and other equipment to show its strength. The new battleship hides radar, naval guns and other equipment, and uses a highly integrated design to reflect the sense of future and mystery. If the design of the traditional hard-line SUV is like the old-fashioned battleship, the design of the G318 is like a 10,000-ton giant ship, which is not imposing and self-evident, giving people a feeling that they don’t understand but feel very powerful. The design concept is worthy of praise!

　　Dark Blue G318 Cybertron visitor, full of aura

　　From the front face, the dark blue G318 places great emphasis on the cutting of metal polygons. On the basis of ensuring the simplicity and crispness of the overall section, it highlights the avant-garde with its familial shark nose. The simple and unified cutting makes the front face look more cyber, and the coarse matte lower bumper makes the front face look wider, larger, and more fierce. The large area proportion of the headlights makes the entire front face look very firm. The concise and extreme polygonal cutting also emphasizes the sense of technology, while the headlight profile and the quadrilateral on both sides of the lower guarantee highlight the delicate cutting through the rounded corner process.

　　Not only tall and strong, but also just right Less is more

　　The dark blue G318 adopts a grille-free design, highlighting the avant-garde feeling of the electrical era. The expanded border design of the headlights complements the decorative parts connected in the middle, which jointly promotes the enhancement of the wide-body feeling of the body. It not only emphasizes electric technology, but also cleverly retains the tall and powerful SUV. The vertical decorative parts of the lower guarantee are cleverly lapped with the body, as if the body is unfolded. This ingenious design presents a light and holistic feeling, and the moderate air intake area in the middle once again makes the design and function perfectly integrated. The cross-section of the familial shark nose volume gives people a clean and neat feeling, and the hood looks tall but not stiff. It is just right, as the so-called Less is more.

　　G318 headlights bloom, inheriting the essence of off-road and integrating Cyber Technology

　　The design of the G318 headlights cleverly integrates traditional off-road vehicles and electric cybertechnology, not only showing a sense of refinement, but also highlighting the strong proportion of large areas of black areas in the headlights, which injects strength and stability into the overall design. The unique C-type daytime running light is sharp and prominent, and the three-bar symbol interspersed with the expanded border gives the daytime running light a unique sense of breakthrough. The lens adopts a multilateral cutting method, which is consistent inside and outside, further strengthening the overall beauty of the headlights. This design not only presents a strong sense of impact visually, but also highlights the G318’s pursuit of advanced technology and technological aesthetics.

　　The front low and back high side of the car lurks an extraordinary aura, gathering overwhelming impact

　　The front face of the G318 adopts simple and extreme polygonal cutting to emphasize the technical feeling of unnatural forms, including the outline of the headlights, the gap under the body color, and the quadrilateral on both sides of the undercover, etc., all of which highlight the exquisite feeling mapped by the cutting through the refined process of rounded corners. On the front low and back high side of the body, the highest point of the roof complements the turning point of the shoulder line skirt of the body, forming a unique static dynamic. The body creates the front and rear wheel package volume through the cutting sense design language, and the shoulder surface is full and varied, which not only forms a strong sense of contrast, but also enhances the advanced sense of the whole vehicle and enhances the visual impact. Metal cutting further creates a solid and reliable visual sense of the body. Overall, the front, side, and rear are integrated, which not only enhances the overall design of the body, but also shows a harmonious aesthetic.

　　The tail makes SpaceGate innovative and expressive.

　　Turning to the tail, the dark blue G318 takes the theme of "Space Gate" as the main body. The overall volume formed by the tail window glass and the black parts below is used as the main body. At the same time, the volume on both sides extends and intersects to form a lifting structure, forming a stable and powerful support for the tail. Coupled with the strong black bumper at the bottom, it is very recognizable and strong. The overall shape of the high brake light combines the shape and function of the tail wing, hidden in the "tail wing", which is simple and does not lose the sense of technology. The C-shaped energy crystal tail light echoes the headlights, using C-shaped elements and forming a volume interspersed in the middle, so that the upper and lower parts are inserted in the middle volume to form a strong sense of "breakthrough point", and the shape is more three-dimensional and powerful.

　　Powerful dynamic performance and extraordinary strength to turn around in place

　　In terms of power, the deep blue G318 is equipped with a super range-extending hybrid system and uses a dual-motor four-wheel drive. Its strong power makes the car highly capable of escaping trouble. It has previously rescued large trucks in heavy snow, and its powerful performance is evident.

　　It is worth mentioning that the dark blue G318 is also equipped with a in-place U-turn function, which realizes a very small turning radius through rear wheel reversal, providing users with a more convenient and comprehensive travel experience in extreme scenarios.

　　The off-road gene is engraved in the bones. In 1958, Changan created the first off-road vehicle in New China

　　What? You don’t think Chang’an has an off-road gene. You know, Chang’an is the most authentic domestic off-road old gun. As early as 1958, Changan Automobile built the first domestic off-road vehicle in New China – the "Changjiang Brand" 46 off-road jeep, which is 7 years older than the well-known Beijing 212. And Changan, with a century-old military enterprise background, has always flowed with pure off-road genes in its blood, and continues to move forward with the spirit of revitalizing national industry. Deep Blue adheres to the Changan manufacturing gene. No matter how the times change, the quality will last forever for a hundred years! (Source: Deep Blue Auto)

In this year’s National Day holiday, "Moscow Action", which I met with you, is the original Hong Kong team of China. It was adapted from a true story by Qiu Litao and Andy Lau, and combined with the inherent characteristics of the director himself. In addition to the plot, the film focuses on the gunfight, achieving the visual experience of a super-stimulating gunfight type film.

The performances of the main actors were also very exciting, especially Huang Xuan, who played the villain for the first time. He was really handsome.

However, some viewers who had seen the movie could not help but wonder why something happened to Andy Lau’s daughter again? Of course, this daughter was not Andy Lau’s real-life daughter, but his daughter was kidnapped by Huang Xuan in the movie. Here is a digression. The emotional drama that Andy Lau broke out in the movie made many people feel that his acting has improved a lot over the years, as if he was not acting, making everyone feel like it was real. His real daughter was kidnapped, and his emotions should be like this.

So, think about it, is this feeling familiar? That’s right, at the beginning of the year in "The Wandering Earth II", Andy was furious because his daughter almost broke the earth. In recent years, Andy Lau’s role in the movie seems to be not because of his daughter, but because his wife or girlfriend was threatened, touched, and pinched. Such a similar setting is actually caused by the lack of innovation in Hong Kong films, and there are no newcomers and many other problems.

The story is not innovative, and people set up to increase the chips

In recent years, Andy Lau has been mired in emotional conflicts because of his girlfriend, wife, and daughter. Ni Ni, Song Jia, Tong Liya, Zhang Zifeng, and Andy Lau have talked all the way from the post-65 actresses to the post-85s, and then to the post-00s daughter.

In the final analysis, the story could not be innovated, so they had to add an identity to Andy Lau’s character to trigger the plot. Because the screenwriter really couldn’t think of any place to create a dramatic conflict, they had to add an extra identity to the character. This truth couldn’t be more simple, and it was the same for ordinary people. When people were just students, one person was full and the whole family was not hungry, and there was no worry. They slowly entered the workplace. After having a job, they would have the pressure of work and leadership. After getting married, it was even more terrifying. One person became two people, and two people became three people. Art is originally derived from life, and this scene can be brought into movies and TV dramas. No matter what kind of police or gangster you are, anti-narcotics, gun battles, or sci-fi movies, you always have to eat, drink, and talk about marriage. It is impossible to escape the mundane world.

It just so happens that everyone has always marked Andy Lau as the Chinese mainland version of Tom Cruise, such an invulnerable man, a class of superheroes, the only weakness, can only be in the people around him. In the first few years, girlfriend accident, slowly, girlfriend accident finished, wife accident, now wife accident, daughter began to accident. This is like a workplace drama, can not come up with a new plot, had to keep changing the shell of the profession. The plot is not guaranteed to be rich, at least a lot of settings, the illusion that the screenwriter used his heart.

Love will not be bold, so we have to be affectionate

At its peak, in the movies of Hong Kong, China, Andy Lau fell in love with all kinds of actresses, had all kinds of strange relationships, dared to break up and quarrel, including policemen, gangsters, and married women. After 20 years, he dared not to fall in love, so he could only follow the affectionate route.

When he was young, Andy Lau could be a playboy, a scum, or a silly boy who couldn’t fall in love. I don’t know if it was because Andy Lau was young at that time, or the screenwriter was bold enough, and everyone could see all kinds of surprising ideas. I don’t know if the fans are getting older, or the whole social atmosphere has become conservative? Andy Lau can only face a wife affectionately, and then a daughter affectionately.

Lack of new people to replace, repeated arrangement and combination

The current film industry in Hong Kong, China, lacks a young and middle-aged generation, with no newcomers or fresh faces, and no way to get new bottles of old wine. Therefore, these older generations of Hong Kong artists have to be arranged and combined repeatedly.

In this movie, Andy Lau lost his daughter, and Zhang Hanyu was a tough guy; in the last movie, Andy Lau lost his girlfriend, and he was decent with Liu Qingyun; in the last movie, Andy Lau’s wife lost her memory, and Gu Tianle was his opponent. So, everyone thinks it’s very strange, why is it always Andy Lau? Because only Andy Lau is still on the stage, and then come over to these few people, the elements of the formula are re-matched, and it’s another movie.

From the quiescence of domestic soda since the 1990s to the current decades, the domestic soda industry has recovered under the trend of national tide and diversified consumption. As a rising star, the big kiln beverage has built a framework for the healthy development of enterprises with the underlying logic of products, policies and innovation after the explosion. If enterprises want to reach the hearts of consumers, they cannot do without the participation of distributors, and if they want to develop for a long time, they need more peers in order to create greater value.

Product attraction logic

Some people have done a survey of the attributes that young people pay most attention to when buying soda, and the top two are taste and cost performance, which is the direction of the big kiln beverage. The big kiln beverage production equipment adopts automatic control low temperature preservation process, uses secondary reverse osmosis equipment to sterilize and filter the production water, and adds real materials to lay a good foundation for the unique taste of the big kiln soda. At the same time, the big kiln soda takes the ultimate cost-effective route, and the price of 520ml soda is comparable to that of other brands 300ml. Choose a larger bottle at a similar price, and the sincerity of the big kiln hits the hearts of consumers.

Excellent products have captured the minds of consumers and attracted many dealers to join. Some industry insiders have calculated that the price of large kiln soda to dealers is very affordable, and it is more cost-effective to give it to the end point. The profit of a single box is very high. With the double blessing of products and prices, the enthusiasm of agents is self-evident.

Logic up the ante

In recent years, every time I walk into a roadside barbecue restaurant or hot pot restaurant, I believe I can always see the big kiln soda in the refrigerator of the store. According to previously announced data, nearly 80% of consumers buy big kiln soda from restaurants, which is evident in the proportion of channels. Of course, if the best product ignores the dealer, there is a greater risk that the dealer will still ignore it.

According to the official website of Big Kiln and the official account of "Big Kiln Beverage", Big Kiln has many favorable policies for dealers. On the one hand, Big Kiln evaluates partners through the "four-dimensional evaluation system". On the other hand, Big Kiln greatly reduces the risk of dealers through the trial agency period. In addition, Big Kiln also provides 1V1 assistance to dealers. In terms of policy formulation, it will customize sales policies according to different market layouts. It will not take the road of big pot rice and one-size-fits-all, and will not let dealers fall into a situation of going it alone.

sustainable development logic

For domestic soda companies, the most important thing at the moment may be how to capture the personalized needs of young consumers, innovate from products to marketing models, and quickly open up the market.

After the explosion of 520ml single products, Dayao did not become complacent, but continued to create trendy drinks, and innovated new products including "Dayao Lixiang", "Chayuanxiang Juice Gas Tea", "Fun Sparkling Soda Sparkling Water", "Saibei Spring", "Xiaoyao Fruit Steam", "Dayao Rice Companion", "Dayao Sour Plum Soup" and other flavors. Dayao also upgraded the product packaging, making the product name more prominent, the layout more concise, and more able to attract consumers’ attention. In fact, the innovative taste and the social attributes brought by the packaging design are conducive to generating topics and promoting a new round of brand development.

Big kiln in 2023 also contract renewal spokesperson Wu Jing, through the huge flow of Wu Jing, the two complementary tonality, can make big kiln cover more target groups, so as to get more recognition. Has established more than 1 million retail end points covering the country, more than 1600 dealers.

In the past two years, some disappearing soda brands have returned, and new brands are also growing rapidly. Most brands are exploring long-term development paths. Those who gain the way are more helpful, and those who lose the way are less helpful. The kiln has its own unique advantages and can create continuous increasing value for dealers. If it tells a "win-win" story, it will naturally be more recognized by the market.

Image source: Dayao official

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