Mengsong Township, Menghai County： ＂Small Fruit＂ Drives ＂Great Development＂

Menghai Jinshi Agriculture Co., Ltd. is located in Banggang Village, Mengsong Township. The company focuses on standardized cultivation, large-scale production and industrialized operation of citrus, with 26 full-time employees. With the strong support of the county party committee and the county government, the company actively explores and implements the development model of "Party organization+company+cooperative+farmer", builds the party organization in the industrial chain, gathers party member in the industrial chain, makes the people rich in the industrial chain, builds the brand in the industrial chain, and takes the road of the whole industrial chain development, with about 300 employees per season, which drives the local people to increase their income by more than 1.1 million yuan every year.

Build a strong organization to lead the development of enterprises

The company attaches great importance to the leading role of party building in development. In June 2017, it established a party branch, insisted on building teams, strengthening organizations, grasping demonstrations, promoting the construction of party organizations and promoting the development of enterprises.

First, build a strong team to lead the development.

Adhere to the "three trainings", train the production backbones into party member, party member and party member, and train the production backbones into managers, and truly select people who know how to operate, manage and have leadership skills to the post of branch secretary, thus building a party member team with high quality, strong ability and good function.

The second is to promote development by pairing and building together.

The party branch of the company gives full play to the advantages of the enterprise’s industrial characteristics, actively cooperates with the general party branch of Banggang Village, and carries out work in the aspects of activity interconnection, complementary development and common solution of difficulties, so as to promote the deep integration of party building work and industrial development. Through the leadership of the Party branch, we fully mobilized the enthusiasm and initiative of the masses, further revitalized idle land resources, successfully transferred 3,000 mu of idle land, paid more than 6 million yuan of land transfer funds, and built 1,500 mu of "standardized orchard+citrus planting base".

The third is to give full play to advantages and help development.

The company actively organized party member to carry out household publicity and policy guidance, and organized the masses in the mode of "company+farmers" by adopting the mode of "big growers showing themselves". More than 20 households participated in citrus industrial planting, attracted about 300 seasonal employees and paid more than 800,000 yuan in wages every year.

Doing a good brand to promote industrial development

Adhere to green agriculture, quality agriculture, strong brand agriculture, and promote mountain specialty products to become high-quality goods.

The first is to expand the industrial scale. Relying on the good business environment in Menghai County, in 2022, the company signed an investment agreement with Shuangjiang Siwu Citrus Fruit Industry Co., Ltd. through the government platform of state investment projects, with a total investment of 150 million yuan, and will build a large-scale pollution-free citrus production base of 3,000 mu, with an annual output of 10,000 tons, total sales of more than 80 million yuan and tax revenue of more than 5 million yuan.

The second is to overcome technical problems. The company pays close attention to the transformation and study of modern agricultural technology, establishes citrus demonstration planting base, vigorously develops environmental protection and comprehensive development of resources, and integrates livestock and poultry breeding, biogas production, intelligent greenhouse and micro-drip irrigation water-saving technology to build a modern orchard with less consumption and more output and multi-level recycling. The citrus planted by the company went on the market one month earlier than the products of the same period on the market, winning the market opportunity; The newly developed "seedless citrus" has won wide recognition from consumers, and truly transformed the resource advantage into industrial advantage, competitive advantage and development advantage.

The third is to optimize the management mode. The management mode of "company+technology+order base+demonstration base+farmers" was adopted, which effectively reduced the procurement and transportation costs in other places, promoted the development of upstream and downstream industrial chains, and effectively promoted the people to increase their income and become rich.

Interest connection drives the development of the masses

The company constantly improves the system and mechanism, adopts the mechanism of linking agriculture with agriculture such as order purchase, drives farmers from "small production" to "big market", forms a pattern of complementary advantages and division of labor and cooperation in the industrial chain of enterprises and farmers, and promotes the stable income increase of the masses.

The first is to enhance the development stamina of the masses. On the basis of helping the masses to develop, the company extended the chain of assistance. The company established a guaranteed purchase mechanism with poverty-stricken households in Mengsong Township. On the premise of ensuring quality, it gave priority to purchasing oranges from poverty-stricken households, and provided unified services such as "material supply, technical guidance, and market sales" to help the masses cut costs and increase income, which not only enhanced the development potential of enterprises, but also carried the development support of the masses.

The second is to improve the overall quality of the masses. In view of the technical shortcomings of fruit farmers in orchard management, pest control, etc., party member, who is familiar with the national language and has technical expertise, and his employees have been waiting for a long time to carry out technical guidance on cultivation and management. Regularly carry out citrus planting guidance and business training, invite state and county experts to carry out various trainings for more than 10 sessions, benefiting 3000 people, realizing the transformation of orchard from extensive management to refined management, and improving product quality and family income.

The third is to fulfill corporate social responsibility. Always adhere to the principle that "non-public enterprises will always follow the Party" and show their gratitude to the Party with practical actions. In 2021, the Party branch of the company organized employees to express condolences to the frontline guards on the border for many times, and donated 30,000 yuan for strengthening the border and preventing and controlling the epidemic, supporting the infrastructure construction of villages, subsidizing poor students, etc., and helping the masses solve practical difficulties with their hearts.

Original title: Mengsong Township, Menghai County: "Small Fruit" Drives "Great Development"