"I finally experienced the feeling of crying for others’ love when I was chasing the ancient Xianxia drama." "Two-way going and two-way paying between Lu Li and Liu Shao, when the love is deep, it is so sweet that it makes people go to the top, and it hurts people in minutes." "The rhythm flies, and the plot is all effective." "The special effects are beautiful, the score is magnificent, the martial arts movements are smooth, the actors have high values and the acting skills are online" … The beautiful romantic drama "Moon Song" produced by iQiyi, jointly produced by Yide Culture and Creativity, produced by iQiyi Artist Studio, directed by Kin-lun Lam and starring Vin and LULU is being broadcasted in iQiyi. The play is adapted from the original novel "Running to the Moon" by shu ke, the author of Jinjiang Literature City. It tells the story that Liu Shao, a young girl, changed her life’s fate for the joy of being with a mysterious person for three days. Since then, after suffering, they have experienced joys and sorrows together and guarded the whole life.

Starting with the emotional drama of "double hair with knives and sweets", Yuegexing constructs a Xianxia world in which Xianju, the human world and the demon world complement each other, shows the unique aesthetic style of Xianxia in the East, and depicts the spiritual core of chivalrous fairy bones and great love in the world. After the broadcast of the drama, the popularity index and topic degree have been rising all the way, and by the time of publication, the whole network has been searched for 777+, and topics such as "abuse of monthly songs" and "reversal of monthly songs" have become the focus of audience discussion. During the broadcast period, iQiyi’s broadcast heat broke 8000+, and many times it won the data platforms such as Cat’s Eye, Lighthouse, Guduo, Yunhe, V age and Blue Eagle to play the Sun Crown and Zhou Crown.

It is worth mentioning that, as the only Xianxia drama in the same period, Yuegexing was influenced by the World Cup’s eye-catching at the beginning of its broadcast, and did not occupy too many opportunities in the market. However, with the light and compact narrative, superb performances by actors, romantic and aesthetic visual effects and the ingenious polishing of the content quality by the producers, this Xian Xia drama with no head IP and no flow of stars successfully stood out in the drama market at the end of the year, winning praise from female audiences and expanding to a wider audience circle. It also proves from one side that the underlying logic of today’s drama industry has quietly changed: content production is going to be IP-oriented, traffic-oriented, and content is king. Innovative and high-quality "small but beautiful" dramas such as "Song of the Moon" will gain a broader market space.

From "spreading sugar" to "feeding blades"

Multi-line CP triggered a drama chase boom.

Emotional drama has always been the highlight of the theme of Xian Xia. The multi-line CP in Yue Ge Xing provides different love samples, among which the biggest attraction is undoubtedly the romantic love between the hero Lu Li and the heroine Liu Shao. The drama abandons the common love jogging routines of similar dramas, such as trying to figure out each other and pulling. At the beginning, it uses a hero to save the beauty and "fishing for the moon" to quickly make the hero and heroine collide with the spark of love in a straightforward way. At this stage, Lu Li and Liu Shao went through the tests of "spiritual fire test" and "taking the imperial grass" from mutual love to mutual love, and interacted with each other to make the audience find a long-lost novelty of eating sugar.

If the first few episodes were still tell it to the judge’s mode of growing up with Liu Shao, then with the sacrifice of Lu Li, Luo Ge mercilessly abused Liu Shao on the line, and the painting style of this drama changed suddenly, giving the audience a big "knife". In the new chapter of Xianju, Lu Li, who returned from the incarnation of Luoge, forgot the memory of Liu Shao. The former "little wolf dog" turned into an abstinence straight man, indifferent to Liu Shao’s "memory killing", and even took Liu Shao’s blood to make blood symbols. However, with the memories of past lives gradually awakened, he had a special feeling for Liu Shao, and the ambiguous push and pull of "knife and sugar" was staged between them, and the drama-chasing experience intertwined with sweetness and abuse made the audience want to stop.

In addition to the tangled love between the man and the woman, the emotional drama of the supporting role in the play is also worth savoring. After entering the Xianju chapter, the emotional lines between the "little princess" Luo Ning, who is in opposition, and the demon teenager A Fujun, Shang Yurong and the elder sister Zhuo Qiuxian gradually became clear, and various modes CP met the needs of different audiences for sugar. Luoge’s sister Luoning is pure and kind, while Afujun is black and ambitious. Their feelings are like a seesaw, which satisfies the audience’s expectation of sadomasochism. Shang Yurong and the elder sister Zhuo Qiuxian are a dandy and a cool one, but they love each other but can’t say it. A pair with a sense of contrast attracts the audience’s attention.

For a long time, "Love in Ancient Costume" has been the hardest hit by the routinization of the plot, while "Moon Songs" has successfully attracted the attention of the audience with various "anti-routinization" people and plots. For example, in recent years, Xianxia dramas generally set the main plot in the fairy world, while in "Moon Songs", the male and female hosts met each other in the world, and then gradually came into contact with the fairy family, and changed their identities and fought side by side in the process of clarifying their own responsibilities and missions. The story setting and the growth trajectory of the characters in the transition from the human world to Xianju and Yaojing are more human than other Xianxia dramas, which is more in line with the audience’s cognition of "upgrading and fighting monsters".

The compact plot is also a highlight of "Yue Ge Xing" which is different from other Xianxia dramas. Some viewers even shouted, "The original Xianxia drama can be played without double speed." For example, Liu Shao’s family met with great difficulties, met a male master, and went away to learn art. The plot was explained clearly in only one episode, but in only half an episode, Liu Shao learned the unique skill of "streamer chop". In addition to the handling of these details, the emotional progression of the hero and heroine is also advancing rapidly. From the sweetness of acquaintance and love to the subsequent abuse, the audience can gain rich emotional experiences and see the growth and destiny of the characters in several episodes.

At the same time, in the handling of the plot structure, Yue Ge Xing has also achieved "anti-routine", and many characters have their own points of view, but they have not deviated from the main plot. For example, in the process from mortal to immortal, Lu Li not only shows the process of knowing, knowing and falling in love with the hostess, but also depicts the wonderful plots such as recognizing the teacher and sister, cutting off the robe, arguing with the master, breaking up, etc. The structure of the main line and the sub-line is complete, coordinated and distinct, giving the audience a viewing experience of brushing copies while doing the main line task. In the film and television drama market of anti-water injection and anti-routine, this experiment of "Yue Ge Xing" is undoubtedly successful.

Characters are the core of a drama series. The reason why the play can quickly break the circle is also due to people’s "standing". Many characters in the play are very plump and have growth curves. For the first time, Vin challenged one person to decorate the four corners, namely, a demon hunter with a mysterious life story, a fairy song, a god in the moonlight and a mysterious man. Lively, intelligent, chivalrous and detached, contrary to Luo Ge’s calm, tranquil and immortal character, the huge characters have also made many viewers "into the pit". Liu Shao, played by LULU, is witty and clever. She is a woman who dares to love and hate and never gives in to her fate. She has experienced the growth process of human and fairy residence, with the self-consciousness of modern women, which makes the characters more arc-light. Luo Ning, played by Keiko Zheng He, is simple and lively and lovely, but she can stay awake in the face of right and wrong. Ah Fu Jun, played by Riley, is a general who sends a message to the aquarium. He is both good and evil. Although his personality is a little extreme, he has great love for his people. In addition, the role images such as the graceful gentleman-like Hao Na and the infatuated Bai Feng are very distinct.

The visual effect of oriental aesthetics is shocking.

Polishing high-quality content with craftsman spirit

The exquisite service and visual effects of Yue Ge Xing are also well received by the audience. Mysterious and dreamy demon world, bustling human world, misty fairyland … "Song of the Moon" creates a strong visual impact with unique oriental aesthetics, and promotes the spirit of Chinese aesthetics.

In terms of visual presentation, the drama combines real-life art with special effects to form a romantic, aesthetic and dreamy Xianxia style. In the play, a large number of rich colors such as light pink, lavender and sky blue are used to create the romantic atmosphere of Xianju, and with the change of shades and bright starlight, the beauty of Xianxia drama is fully displayed. In terms of architecture, the drama abandons the western elements such as nebula and constellation, which are commonly used in Xianxia drama in the past, and adopts the concept of simplicity and Zen, placing Xianju Zhong Hua Palace between mountains and rivers, which is more in line with the traditional concept of China people relying on mountains and rivers. In addition, the scenes such as the Four Seasons Monument and the Temple of Heaven are extremely implicit in oriental culture. In the play, imaginative images such as "Di Cao", "Three-legged Sunflower", "Lingzhi Collection", "Dancing Tree", "Bone Erosion" and "Four Seasons Monument" also brought a strong sense of wonder to the audience.

The service way of Yue Ge Xing follows the aesthetic line of national style. The main characters’ clothing accessories in the play are mainly designed with simple lines, and the simple and elegant design and the flying clothes complement each other with the fairy spirit of the characters. The dress of the characters will also change when they are in different worlds and identities. For example, the king of the demon world, Gui, is fierce and sinister, and she is quite shrewd. Her black dress represents darkness. In contrast, the semi-demon Lu Sheng is a good and evil character. Although he is also dressed in black, he is less evil and more heroic.

There are many finishing touches in the play that highlight the oriental aesthetics, such as the unique gesture of paying homage to the immortals in Xianju, which is a tribute to the traditional oriental etiquette; The flute, piano and other musical instruments that appeared in the play also created a rich classical atmosphere. Some viewers commented, "The artistic style of" Song of the Moon "has opened up a brand-new imagination space for the creation of Xian Xia drama, and provided the audience with a shocking viewing experience. The beauty is like a dream and it is a real visual enjoyment."

Song of the Moon also returned to the "righteousness" of the traditional Xianxia drama. The play not only depicts the touching "little love" of men and women, but also shows the "great love" of their home country. The hero and heroine have great righteousness and shoulder the burden of the world. They not only protect their loved ones, but also have compassion and care for the people.

With a knife and sugar, a lot of twists and turns, and aesthetic online, the threshold for watching drama is low, so it is deeply loved by female users in the sinking market of the third and fourth lines, and reaches a wider range of female groups horizontally. Cat’s eye data shows that the effective broadcast market share of the drama is 9.3%, the audience is 90% female audience aged 18-30, and the total public opinion is 390.8, which has a considerable sinking market share. In addition, the play has an eye-catching performance on short video platforms such as Tik Tok and social platforms such as Little Red Book.

With its gripping story, excellent production and unique cultural charm of China, Yue Ge Xing has been distributed to Korean, Vietnamese, Cambodian and other countries, and is deeply loved by overseas audiences. As a masterpiece of Xian Xia of the year, the drama polished high-quality content with the spirit of craftsman, and gained good market feedback, which once again demonstrated the creative purpose of "content is king" and brought positive enlightenment to the film and television drama industry.

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　　Reference message networkReported on February 19 Today is the rain in the solar terms in China, and it is also the last important festival in the Spring Festival customs — — Lantern Festival.

　　In June 2008, the Lantern Festival was selected as a national intangible cultural heritage. This traditional festival celebrated by China people has attracted worldwide attention.

　　So, what is the China Lantern Festival in the eyes of foreign media? With this question, Xiao Bian put down the dumplings in his hand and opened the old newspaper of Reference News. While looking for foreign media reports on the Lantern Festival, he felt all kinds of changes and invariants in the development of the times … …

　　In 2006, the online edition of The Times published an article entitled "Every household adheres to the ancient custom of eating Yuanxiao", which recorded the Lantern Festival time of a family in Beijing:

　　"Wang wrapped in thick cotton-padded clothes and his mother stood in line for half an hour in the cold just to buy a bag of old brand Yuanxiao. The mother said: ‘ Such hard work is worth it. You have to eat Yuanxiao today, because it is a symbol of family reunion. ’”

　　The word "stick to it" in the title of this article impressed Xiaobian. Why should we "stick to it" when eating Yuanxiao?

　　Combined with the social background at that time, this problem is not difficult to understand. At that time, foreign festivals, commonly known as "foreign festivals", began to occupy a place in the lives of ordinary people in China, and even triggered a query that "traditional festivals are no match for foreign festivals".

　　The most typical ones are Valentine’s Day and Lantern Festival. A "foreign festival", a traditional festival, is very close to each other every year: for example, the Lantern Festival is the second day of Valentine’s Day in 2003, and there is only one day between Lantern Festival and Valentine’s Day in 2006. The closeness of the two festivals made the topic of sticking to traditional festivals more prominent.

　　For example, in an AFP article entitled "China people celebrate Valentine’s Day and Lantern Festival successively" in 2003, it was mentioned that China people celebrated Valentine’s Day with double joy this year, because people could celebrate the traditional Lantern Festival after Valentine’s Day at the same time.

　　The media said that "since opening to the outside world, China has been more and more keen on Valentine’s Day". Although February 15th (Saturday) was the Lantern Festival that year, many people hung lanterns on the evening of 14th (Friday) to celebrate Valentine’s Day and Lantern Festival at the same time.

　　After a lapse of three years, the Financial Times in 2006 also celebrated the "Foreign Festival" with "China in vogue"? It is reported that although China today is more confident and tolerant, not all China people are happy or optimistic about the fashion change of "foreign festivals" for young people. The newspaper mentioned a China person who rightly said: "Even if Valentine’s Day and Lantern Festival in the West are close this year, it can’t make ‘ Lover’s mood ’ Squeeze ‘ Celebrate the whole world and have fun with the people ’ The cultural connotation. "

　　Today, 15 years later, when we look at the reports at that time, we may not feel so strongly about this topic. In Xiaobian’s view, even though China people have become accustomed to some "foreign festivals", their enthusiasm for traditional festivals such as the Lantern Festival has not diminished at all.

　　Moreover, it has been proved that the traditional Lantern Festival custom has not faded with the progress of the times.

　　In 2013, united press international reported that in Pingyao, Shanxi Province, every household hung red lanterns and set off fireworks to celebrate the Lantern Festival.

　　Sarah brown, an Australian tourist, said, "We came to Pingyao from Beijing and felt the different atmosphere of the Lantern Festival. The atmosphere in Pingyao is more cheerful. It’s easy to get separated from friends in such a bustling street … … We feel the charm of the China Lunar New Year. "

　　At that time, AFP reporters came to Nuanquan Town, Hebei Province, and recorded the local people’s way of ending the Lunar New Year with a unique "Da Shu Hua Show" performance.

　　According to the report, this way of celebrating Lantern Festival, invented more than 300 years ago, is one of many ancient folk activities in China that have been restored in recent decades.

On the evening of February 5, 2019, folk artists performed "Da Shu Hua Show" at the Asia-Pacific Temple Fair in zunhua city, Hebei Province. (Xinhua News Agency)

　　AFP reporter recorded the process of the performance: the master who performed "Da Shu Hua Show" only "equipped" the straw hat and protective glasses. They scooped molten iron out of the bucket and splashed it on a brick wall. The iron flowers splashed on the brick wall, which was very spectacular.

　　According to the report, this spectacular scene caused deafening cheers from the audience in Wenquan Town. Wenquan Town is only a few hours’ drive from Beijing. In order to promote the development of tourism, Wenquan Town resumed this folk activity with a history of hundreds of years.

　　Of course, with the restoration of traditional folk customs, the way to celebrate the Lantern Festival is also changing in another way.

　　In a report in 2017, the online reporter of Hong Kong Asia Times mentioned that when the Lantern Festival was held in Changzhou, Jiangsu Province in 2016, there was a beautiful electronic light show at the local Chinese Dinosaur Park, but it was not a traditional lantern, and of course there were no riddles.

　　Spain’s Effie also noticed a new way to celebrate the Lantern Festival. The agency reported in 2016 that in order to celebrate the Lantern Festival, many people visited the Longqingxia Ice Lantern Art Festival in Yanqing District, Beijing. As one of the competition areas of Beijing 2022 Winter Olympics, many ice sculptures at the festival are sports-oriented.

　　Mr. Jiang, a tourist, came here with his family for the holiday. He said that although these ice sculptures are a little far from the traditional Lantern Festival celebration elements, he feels: "We should keep pace with the times, and these are very special." Mr. Jiang said: "Of course, this is not a traditional way to celebrate, but we like it very much, and the children are also very interested in ice sculptures", especially the ice sculptures with the theme of the 2020 Olympic Games.

　　"With the development of economy and society, China people’s Chinese New Year activities are gradually changing to a more modern form." Effie commented.

　　Of course, the Effie reporter also noticed that in Zhangjiakou, Hebei Province, not far from Beijing, the celebration activities are much more traditional. Besides singing and dancing in traditional costumes, there are also traditional folk activities such as walking on stilts.

　　In short, Xiao Bian believes that both adhering to the traditional customs and exploring the modern ways of celebrating the Lantern Festival express China people’s persistence and love for the traditional festivals.

As the Lantern Festival approaches in 2019, many activities such as Dragon Lantern Festival and Dragon Lantern Show are held in Guizhou Province to celebrate the Lantern Festival and the Spring Festival. (Xinhua News Agency)

　　At the closing ceremony of the 2008 Olympic Games, 18 districts and counties in Beijing will set off fireworks together to record this historic moment, so that gorgeous Beijing and happy Beijing will go down in history forever. The fireworks feast at the closing ceremony and the Bird’s Nest will surely become the focus of world attention. To this end, Xinhuanet specially invited Zhao Weiping, the general commander of the Bird’s Nest fireworks display, to introduce the related situation of the Bird’s Nest fireworks display at the closing ceremony.

Zhao Weiping, the general commander of the 2008 Olympic Games Bird’s Nest fireworks display, was interviewed by this reporter.

　　Zhao Weiping: Everything is ready for the fireworks display at the closing ceremony.

　　Moderator: The expected closing ceremony is about to be staged. Apart from the rich programs prepared by ourselves and the 8-minute performance in London, the fireworks will bring the atmosphere of the audience to a climax. What is the preparation for the fireworks in the closing ceremony?　

　　Zhao Weiping: We have basically finished the preparations for the closing ceremony. There are 420 launching sites and 8,138 fireworks in the closing ceremony. It is necessary to rearrange the layout and rearrange the launcher. At present, the preparations include the installation of fireworks, the structural installation and wiring of the shelves. The rest of the time we will do some tests on them and check them a few more times to be foolproof.　

　　Moderator: Will some equipment at the opening ceremony continue to be used at the closing ceremony?

　　Zhao Weiping: The equipment that is exactly the same as the opening ceremony is gone. They have all been readjusted. Because each launcher actually involves different specifications and quantities, basically nothing used in the opening ceremony can be used in the closing ceremony. We hung many launchers again and rearranged them, because after all, the products are still very different. This is the difference between the opening ceremony and the closing ceremony.

　　Moderator: The Bird’s Nest has been in the competition all the time, and the performance place of the closing ceremony is also in the Bird’s Nest, which is bound to bring some difficulties to the preparation of fireworks. What difficulties have you encountered? How do we overcome it?

　　Zhao Weiping: The biggest problem encountered in the construction of the closing ceremony is that the construction is not allowed during the day, and the other is that it rained heavily two nights ago, which brought us some difficulties and increased the intensity of our work. Our team basically worked all night every day. In addition, there is no light on the bird’s nest at night, and we mainly rely on the peripheral auxiliary lights to illuminate the work, which also increases the difficulty of our work. But even under such circumstances, everyone made unremitting efforts, especially the encouragement brought by the success of the Olympic opening ceremony. It should be said that the whole team is United as one and has high morale, hoping to complete the closing ceremony successfully.

　　Moderator: Our staff is still in a very good state, without any slack?

　　Zhao Weiping: No. We also held a mobilization meeting yesterday, which was the last mobilization before the closing ceremony. I hope everyone can make a great effort to make the closing ceremony beautiful. After these mobilizations, everyone is still very active. Everyone performed very well, and I was very touched. I think it must be the fighting spirit of the Olympic Games that encouraged everyone. I am very satisfied with the performance of the team, as a person, as the leader of the enterprise or as the commander-in-chief of the fireworks display team.

　　Moderator: This time, the preparation is quite adequate, but the closing ceremony has not been rehearsed. Will you feel a little insecure?

　　Zhao Weiping: No, because as the closing ceremony itself, there is no substantive rehearsal, but every discharge in front of the Bird’s Nest can be said to be a rehearsal for the closing ceremony. Because each discharge and installation will bring more experience, more protection and more confidence to the next one.

The staff installed the Bird’s Nest fireworks in the daytime and at night (picture provided by Panda Fireworks Company).

　　The fireworks of "Xiangyun", the first appearance of the closing ceremony, will ignite the night of passion.

　　Moderator: Then can you tell us specifically what kind of fireworks will be displayed at the closing ceremony?

　　Zhao Weiping: There are still some differences between the closing ceremony and the opening ceremony. Everyone has seen the opening ceremony. There are five rings, footprints, some beautiful wings on the top of the bird’s nest, doves of peace, countdown in the stadium, waterfalls, lightning, thunder, including the peony flowers we talked about, and dynamic five-color rings, all of which have their own characteristics. We also used the chip bomb (which is the most advanced in the world at present) and used air launch for the first time. These are the results of our technological innovation.

　　Our main product innovation at the closing ceremony is an auspicious cloud. As we all know, Xiangyun has spread all over the world, and we also hope that the creativity of fireworks can be expressed by Xiangyun, which may be different from our Xiangyun torch. There will be spiral and dynamic fireworks at dozens of points on the top of the bird’s nest, which has never been seen before. Xiangyun has two colors, including a gold one. This is a relatively good product, and it took us about half a year to develop it after receiving the task book from the Olympic Organizing Committee.

　　Another highlight of the closing ceremony is that we have a colorful circle on the top of the Bird’s Nest. After typing, you will see a fireworks circle, which is quite beautiful, and it has been launched twice. We didn’t have such a variety in the last opening ceremony. It exploded in the sky after you hit it from below and saw the effect. The products we used at the opening ceremony last time did not explode in the sky, but this time there will be an explosion in the air, which will present a very beautiful scene and bright colors. At last, a round pattern made by a big fireworks will be formed on the periphery of the bowl at the top of the Bird’s Nest. I think this round pattern also indicates the complete success of the whole Olympic Games, which can also be said to be "round and full". Everyone is happy and safe. The Olympic Games shows her moral through these fireworks, so I think these will also bring you some aesthetic feeling and some new visual impact. The other difference between the closing ceremony and the opening ceremony is that we have more dynamic things running fast on the top of the bird’s nest in the closing ceremony.

　　Moderator: So what is the scale of the fireworks display at the closing ceremony?

　　Zhao Weiping: From the top of the Bird’s Nest, the whole scale of fireworks in the closing ceremony is smaller than that in the opening ceremony. This time, we don’t have bowl products, which means that there is nothing inside the Bird’s Nest, and the part outside the Bird’s Nest is basically the same as that in the opening ceremony.

　　Closing Ceremony The Beijing Municipal Government and the Olympic Organizing Committee hope that the whole city will have an opportunity to celebrate together and hold fireworks celebrations in 18 districts and counties in Beijing, because after all, it was almost seven years since we won the right to host the Olympic Games in 2001, and many people all over the country worked hard for it. On the whole, this scale is unprecedented in Beijing’s history, and it can be said that there is no such scale in the world. At that time, after the closing ceremony, fireworks will be lit in 18 districts and counties at the same time. I think this can be applied for Guinness Book of Records, which has never been seen in any city or at any time in the past.

　　The fireworks display at the closing ceremony is not affected by rain.

　　Moderator: If it rains on the closing day, will it affect the fireworks display?

　　Zhao Weiping: This is no problem. Because we have already installed the fireworks, it can be said that the problem of rain has been solved at this stage, and it will not be affected whether it rains or other circumstances. If it rains heavily, of course we will listen to the organizing Committee, but as far as I know, it won’t rain before the 24th.

Original title: Green zero-carbon development forum for film production industrialization: exploring the road of "green film"

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New Hainan Client, Nanhai Net December 19 news (Reporter Fu Caiyun) The film industry and green and low carbon, two concepts that seem to be far apart, will have a huge spark when they collide. On the 19th, the 5th Hainan Island International Film Festival-Green Zero-carbon Development Forum of Film Production Industrialization was held, and film creators, film and television base managers and new energy technology companies were invited to gather together to discuss the inefficiency, waste and serious pollution of traditional film production, and try to provide new solutions to the problems.

Green zero-carbon development forum for film production industrialization was held. Reporter Fu Caiyun photo

The film industry is a "spotlight industry" that attracts public attention. In fact, the carbon emission in the film production process can not be ignored. According to a report of the British Film Association in 2020, each blockbuster in the world can produce 2840 tons of carbon dioxide during filming, which is equivalent to the amount of carbon dioxide absorbed by 3709 acres of forest in a year.

"It is of great significance for the film industry to participate in green and zero-carbon development." Zhang Chi, director of the Creative Guidance Department of the China Film Association and secretary-general of the Literature and Creative Committee of the China Film Association, said that while developing the scale of the film industry and improving the level of film industrialization, we should always be conscious and pursue low-carbon environmental protection. It is gratifying to see that domestic film and television bases and film production teams have made vivid practices of green and low carbon, such as Hengdian building a green studio and using photovoltaic technology to realize "shooting in the shed and generating electricity on the roof". Hainan Island International Film Festival builds a cooperation platform for environmental protection development, which plays a great role in promoting the green and low-carbon development of the film and television industry and improving the green technology level of employees.

Keynote speech session. Reporter Fu Caiyun photo

Hainan has a unique advantage in practicing the concept of green development. It is understood that since March this year, the proportion of new energy vehicles in Hainan has exceeded 50%. Song Zhaohuan, Vice President and Chief Brand Officer of Remote New Energy Commercial Vehicle Group, shared the theme of "New Energy Commercial Vehicle Helps Green and Low Carbon Development of Film and Television Industry" and introduced the application of new energy commercial vehicle in film and television industry. Promoting green and low-carbon development with green technological innovation, he said that methanol, a green, clean and sustainable renewable energy source, is being promoted, and the green new energy path with’ alcohol hydrogen+electricity’ as the core is being developed to develop rich power forms to meet the full-scene application of the film and television industry.

In October this year, Hainan’s first new energy special vehicle base landed, helping Hainan to build a low-carbon "new IP for film and television+tourism". "In the future, all special vehicles will be customized in Hainan and sent to all parts of the world." Song zhaohuan said.

Roundtable forum. Reporter Fu Caiyun photo

This forum is based on green environmental protection and forward-looking vision, giving filmmakers a lot of inspiration, creating with the concept of green "zero carbon" and taking the road of sustainable and high-quality development. During the round-table forum, the guests shared their first-line knowledge, and how to "reduce costs and increase efficiency" through scientific and technological innovation was their concern.

Oriental Film Capital is not only a witness of China’s film industrialization, but also an industrialized "production workshop". Sun Hengqin, president of Oriental Film Capital Industry Holding Group, said, "We don’t simply expand the scale or produce large films, but we need to be able to complete good ideas more effectively at a lower cost. This is a particularly big demand." He believes that "the development of science and technology will play an important role in realizing the green and zero-carbon development goal of film production industrialization."

The proposal for green and zero-carbon development of film production industrialization was released. Reporter Fu Caiyun photo

Ma Ping, deputy general manager of China Film Digital Production Base and vice president of China Film Photographers Association (CNSC), said that with the development of the times, China’s scientific and technological innovations have benefited all walks of life. In the film and television industry, new energy vehicles can better serve the crew and fulfill the requirements and expectations of filmmakers for creation at a lower cost, and the future can be expected.

Strategic cooperation signing link. Reporter Fu Caiyun photo

At the scene, Remote New Energy Commercial Vehicle Group and Hainan Jidi Film and Television Technology Co., Ltd. signed a strategic cooperation contract on the development of film and television new energy vehicles and other related fields. At the same time, the forum launched an initiative to the national film industry, calling on everyone to take action, practice low-carbon and environmentally-friendly film creation, widely apply clean energy, cooperate with manufacturing industry and scientific research and development institutions for win-win results, constantly promote green and zero-carbon development, and lead China films to a new era of world-class industrial system. (Fu Caiyun)

A few days ago, a patient reported that the Second People’s Hospital of Wuhu City, Anhui Province (hereinafter referred to as "Wuhu Second Hospital") overcharged medical expenses, which aroused strong concern in the industry about "excessive diagnosis and treatment".

On December 2nd, Anhui Medical Insurance Bureau informed the Second Hospital of Wuhu about the illegal use of medical insurance funds, and on the 4th, official website of Hunan Medical Insurance Bureau issued the "Administrative Punishment of Xiangya Hospital of Central South University", which fined the hospital about 980,000 yuan for illegal use of medical insurance funds.

CBN found that in recent years, the Regulations on the Supervision and Administration of the Use of Medical Insurance Funds (hereinafter referred to as the Administrative Regulations) and the Interim Measures for the Supervision and Administration of the Use of Medical Insurance Funds (hereinafter referred to as the Interim Measures) and other laws and regulations have been promulgated one after another, providing policy and legal basis for the supervision of medical insurance funds; As a complement to the Interim Measures, the Measures for Reporting Incentives for Illegal Use of Medical Insurance Funds (hereinafter referred to as the "Incentive Measures") was also released in November 2022. This document is to mobilize social forces to participate in fund supervision and safeguard the safety of medical insurance funds.

The National Medical Insurance Bureau has repeatedly stressed that the medical insurance fund will never become "Tang monk meat". According to official data, since 2019, the National Medical Insurance Bureau has sent a total of 184 flight inspection teams to inspect 384 designated medical institutions, and found that 4.35 billion yuan of related funds were used illegally. Since the implementation of the "Incentive Measures" in January this year, medical insurance departments at all levels across the country have verified and recovered the amount of medical insurance violations of 158 million yuan according to the clues reported by the masses.

An expert on medical insurance policy told CBN that with the increasing efforts to crack down on fraudulent medical insurance in China, blatant fraudulent medical insurance behaviors such as "fake patients", "fake services", "fake medical products" and "fake medical insurance expenses" have been effectively curbed, but some fraudulent medical insurance behaviors have also shifted from the front to the back, and gradually changed to behaviors such as excessive medical treatment and excessive fees. How to determine the boundary of excessive medical treatment and how to adopt scientific and accurate comprehensive management methods are the key points in the next stage.

The boundary of "excessive diagnosis and treatment"

According to the notification of Anhui Medical Insurance Bureau, Wuhu Medical Insurance Bureau has fully recovered the medical insurance fund illegally used by Wuhu Second Hospital according to the medical insurance service agreement signed by the hospital, and deducted the liquidated damages at 30%, interviewed the relevant person in charge of the hospital, and handed it over to the public security and health care departments for further verification. At the same time, the bureau has started the administrative punishment procedure in accordance with the Management Regulations.

"Medical insurance service agreements are handled in different ways, but most medical institutions deduct liquidated damages at a rate of 30%." A person in charge of the medical reform department of a health and wellness commission in the southern region told the reporter that in addition to the treatment method according to the medical insurance service agreement, in the administrative punishment procedure, the above-mentioned "Management Regulations" stipulates that illegal acts that cause losses to the medical insurance fund shall be ordered to return, and a fine of more than 1 time and less than 2 times shall be imposed.

Zhao Dahai, a professor at the School of International and Public Affairs of Shanghai Jiaotong University, told the First Financial Reporter that whether it is for medical institutions or medical staff, the end of over-diagnosis and treatment must bring economic returns to themselves and institutions (institutions also involve scale expansion), but in the final analysis, the supervision of medical insurance funds needs a set of strict, scientific and legally effective standards to judge and identify.

"For public hospitals, we can constantly correct their use of medical insurance funds by strengthening supervision, but private hospitals and pharmacies have certain commercial attributes, so we still need to rely on effective supervision methods when avoiding the risk of fraudulent insurance." Zhao Dahai said that in the next stage, health care and medical insurance departments can jointly promote the standardization and implementation of clinical diagnosis and treatment paths.

To this end, the person in charge of the medical insurance service department of a top-three hospital in Beijing said that at any time, medical institutions should never make profits by prescribing drugs and consumables without collecting the information of the insured. This is malicious fraud and insurance fraud, and it is also the bottom line problem. However, at this stage, it is not uncommon for medical institutions to occupy too much medical insurance funds by improving the accessibility of drugs and consumables.

"But whether this belongs to’ excessive diagnosis and treatment’ needs to be viewed objectively." The person in charge said that on the one hand, some innovative drugs are expensive but have great benefits to diseases, and doctors prescribe them for patients out of kindness. However, due to the annual update of the medical insurance catalogue, whether the innovative drugs are still within the scope of the medical insurance catalogue, whether the medical insurance limited payment ratio has been adjusted, and whether the patient’s area is applicable need further careful confirmation. On the other hand, the scope of medical insurance fund’s limited payment needs to refer to a number of matters, including the indications in the drug instructions and the reimbursement ratio of the insured’s location. "It is almost impossible for doctors to record all the contents and ensure that there are no mistakes. Therefore, it is imperative to introduce an information-assisted platform and do a good job in training."

Is there a solution to the problem that medical institutions illegally use medical insurance funds caused by "excessive diagnosis and treatment"?

Cai Haiqing, former director of the Treatment Protection Department of Jiangxi Provincial Medical Insurance Bureau, said that, first of all, it is necessary to solve the problem of how to identify "excessive diagnosis and treatment"; Secondly, with the comprehensive implementation of the reform of DRGs (Payment by Disease Diagnosis Group) and DIG (Payment by Disease Score), the problem of medical insurance payment currently facing the clinic is to solve the problem of "over-diagnosis and treatment" and to prevent possible insufficient diagnosis and treatment. "Insufficient diagnosis and treatment includes low-standard discharge, reducing necessary medical services and inspection items, and reducing the use of drugs and consumables. This situation is to reduce the cost of medical services and improve the yield."

As a matter of fact, the First Financial Reporter learned in the industry that it is difficult to identify, identify and dispose of over-medical treatment. In June this year, "Research on the Identification of Over-medical Treatment Behavior and the Regulation Rules of Medical Insurance" released the first "over-medical treatment index system". The theoretical basis of this system includes sampling data, written materials and written materials of fund supervision discussions of 121 designated medical insurance institutions in Shanghai. It involves 5 first-level indicators, 30 second-level indicators and 67 third-level indicators.

"Although the system is developed in the form of research, it is still some time before it is fully implemented, but at least it has broken the definition of the boundary of overtreatment." Cai Haiqing said.

Regulatory challenges

Since the beginning of this year, official website, the National Medical Insurance Bureau, has published 40 typical cases of fraudulent insurance in four phases. The illegal use of medical insurance funds includes: changing medical treatment items, falsely recording infusion drugs, treatment and inspection fees, forging materials, uploading false medication data, etc. Most of these cases were discovered by local medical insurance departments through active forms such as medical data verification in different places, big data screening and analysis, and on-site supervision and inspection.

On the basis of the previous vigorous rectification work, what are the challenges in the supervision of medical insurance funds and how to establish a long-term supervision mechanism?

To this end, Yu Changyong, an associate professor at the School of Public Administration of Zhongnan University of Economics and Law, told reporters that under the new situation, the new challenges of China’s medical insurance fund supervision can be interpreted from four aspects. First of all, after years of flight inspection and special work to combat fraud and insurance fraud, some "blatant" fraud and insurance fraud in the past have been effectively curbed, and the means of fraud and insurance fraud will be more subtle and the way of fraud will be more complicated.

Secondly, the overall level of medical insurance in various regions has been gradually improved, and the area where patients seek medical treatment has become larger, which will also significantly expand the scope of supervision of medical insurance funds and increase the difficulty of supervision. Thirdly, the reform of outpatient co-ordination makes the medical insurance department not only supervise the hospitalization behavior, but also supervise the outpatient behavior and the drug purchase behavior of pharmacies, and the objects and contents of supervision will show explosive growth.

In addition, the state attaches great importance to the development of Chinese medicine, and Chinese medicine services will be further included in the scope of medical insurance fund payment. However, Chinese medicine services are often treated by people and diseases, and its legal compliance or more difficult to judge, making it more difficult to supervise medical insurance funds.

To this end, Yu Changyong suggested that for some hidden and complicated illegal use of medical insurance funds, the medical insurance administrative department needs to be accurate and qualitative, and administer according to law; On the other hand, it is necessary to increase administrative punishment and even criminal punishment. In addition, it is necessary to strengthen the construction of intelligent monitoring and big data screening mechanisms, and establish a credit supervision system as soon as possible.

For the establishment of a long-term mechanism, a medical insurance fund supervisor said that in fact, in the past, the punishment for illegal use of medical insurance funds was mostly in medical institutions, and the punishment for individuals was not enough; At the same time, due to the low cost of violating laws and regulations, in most cases, it is ultimately handled in accordance with the medical insurance service agreement, and administrative punishment, transfer to justice or discipline inspection are rare.

"On the one hand, it is recommended that the medical insurance department unify the standards for law enforcement and incorporate illegal acts of medical institutions into credit management; On the other hand, medical institutions should establish the accountability system, reward and punishment system for the main leaders of the party and government and department heads, and improve the business training in the field of medical insurance payment. In addition, it is necessary to improve the comprehensive supervision mechanism that pays equal attention to incentives and constraints. Medical institutions that self-examine and self-correct and voluntarily return funds can reduce or not be punished. However, for those medical institutions and individuals who repeatedly check recidivism and do not change, they must be dealt with severely. " The source said.

[Selected Real Estate 1] Chongming Sanxiang Forest Sea Shang

Real estate review

After smoking this cigarette

Let me briefly outline the advantages of the Sanxiang Forest Haishang: dual -track, Dong Community’s commercial facilities, the entire East community environment, and the quality of Sanxiang. And Sanxiang’s construction site is the most satisfied with what I currently see.

There are buses around for easy travel.

Old driver driving school

I have been to Chongming many times, not many corners, it is still a bit far from the future subway, but it can still be accepted

[Selected Real Estate 2] Blue Lake Bay

Real estate review

ifEng_1489

There are comprehensive shopping malls nearby. Lenovo Computer Stores, Lianhua Supermarket, Jinye Supermarket, Wenfeng Supermarket, Xiufang Supermarket, eating and buying vegetables are very convenient. There are 8 units, with 66.0-118.0 square meters in different areas of different areas of different areas. Choose, take what you need.

ifEng_1073

The greening rate of the community is good, the environment is beautiful, the eyes are full of green, and the living comfort is high.

Chongming is now more and more houses. To be honest, there are a few who work in Shanghai to buy that goes.

[Selected Real Estate II

Real estate review

Editor

1. The kitchen is L -shaped and has a large space area, which is convenient for cooking food and kitchen supplies. 2. The kitchen and toilet have windows, which are convenient for oil fume and odor, and the ventilation is better. 3. The master bedroom is the suite design. In addition to the independent bathroom, there is also a test room, which is convenient for the owner’s life. The privacy is better and the living comfort is high. ; 1. The depth is unreasonable, which will cause the part to be dim and need to turn on the light during the day.

The property fee is 2.5 yuan/square meter and month, and the price is acceptable. It depends on the quality of the service. The average price is about 26647 yuan/㎡.

Little Snail Nica

It is already the existing house. It is close to the Changxing Town Government, and the surrounding foundation is OK.