Source: Ministry of Industry and Information Technology Cartography: Wang Zheping

　　Recently, new energy vehicles have repeatedly received favorable policies for going to the countryside. The the Political Bureau of the Communist Party of China (CPC) Central Committee meeting stressed that it is necessary to boost large-scale consumption such as automobiles, electronic products and homes; The "Measures on Restoring and Expanding Consumption" proposes to implement policies such as building a high-quality charging infrastructure system, supporting new energy vehicles to go to the countryside, and continuing and optimizing vehicle purchase tax reduction and exemption for new energy vehicles; The National Development and Reform Commission and the National Energy Administration issued opinions, calling for accelerating the construction of charging infrastructure and better supporting new energy vehicles to go to the countryside and rural revitalization; The Ministry of Commerce made it clear that the "Consumption Boosting Year" would focus on key areas, and organized the activity of new energy vehicles going to the countryside in thousands of counties and towns … …

　　What is the implementation of relevant policies? How to better meet the needs of the masses? How to build a supporting service system? The launching ceremony of this year’s new energy vehicles going to the countryside was held in Jingmen, Hubei Province a few days ago. The reporter conducted an investigation here.

　　— — Editor

　　"I deliberately got up early on weekends, and there are still many people watching cars!" The 4S shop was crowded, and Li Chengwu and his wife followed the salespeople closely. The newlyweds, who live in Levin Town, Shayang County, Jingmen City, planned to buy a new energy car at the beginning of the year, so they have to make a good choice when they go to town this time.

　　In June this year, the Ministry of Industry and Information Technology, the National Development and Reform Commission, the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce, and the National Energy Administration simultaneously launched the 2023 new energy vehicles going to the countryside in Wuxi, Jiangsu, Qionghai, Hainan, and Jingmen, Hubei. The model that Mr. and Mrs. Li Chengwu are interested in happens to be among them, and there are many discounts.

　　The construction of charging piles goes ahead, and the market demand in counties and townships continues to be released.

　　Why is China-Italy new energy vehicle? Li Chengwu and his wife calculated the account: buy a model with a battery life of 200 kilometers and charge it once a week to meet the daily travel needs; Using public fast charging facilities can save three or four thousand yuan a year compared with fuel vehicles.

　　Convenient and affordable, it has become the main consideration for many customers to buy cars. Haodi Company is BYD’s general agent in Jingmen area. Chen Quan, sales manager, told reporters: "Recently, the company’s monthly turnover has stabilized at more than 200 vehicles, and many more customers have bought cars from counties and villages." It is understood that BYD originally had only two 4S stores in Jingmen, and now it is planning to open new stores in county-level cities such as Jingshan and Zhongxiang.

　　Why should we promote new energy vehicles to the countryside? According to the study of electric vehicle travel in rural areas of China, by 2030, there will be nearly 160 vehicles with 1,000 people in rural areas of China, with a total of over 70 million vehicles, and the market scale may reach 500 billion yuan. Peng Yong, deputy director of Jingmen Economic and Information Bureau, said that the market penetration rate of pure electric vehicles and plug-in hybrid vehicles is 15.9% and 10.4% in counties and villages of the city, which still has great growth potential compared with the central city.

　　What is the first problem to be solved to stimulate growth potential? Cui Dongshu, secretary general of the National Passenger Car Market Information Association, believes that the construction of charging piles must be laid out in advance for new energy vehicles going to the countryside.

　　When the reporter came to Levin Town, he met Dai Feilong, a new energy owner, in a parking lot: "Two years ago, there was a slow-filling pile in the town, and I bought a pure electric car. Now a new fast-filling pile has been built, which can be fully charged in less than an hour, which is more convenient. "

　　Since 2021, State Grid Jingmen Power Supply Company has built charging facilities in 52 towns and villages in the city. This year, it has completed upgrading and expansion, and built 58 DC fast charging stations, equipped with 112 fast charging piles and 120 slow charging piles, which is the first in the province to achieve full coverage of fast charging piles in towns and villages. From January to June this year, the charging capacity of charging piles in Jingmen township increased by 182.33% year-on-year, ranking first in the province.

　　"The charging piles at the entrances and exits of township expressways and popular tourist villages are used frequently, and we have added fast-filling piles." Huang Kai, head of the electric vehicle business of State Grid Jingmen Power Supply Company, believes that the charging infrastructure should be built in front, so that consumers can have no worries.

　　When new energy vehicles enter the village, the demand for personal charging piles is greater. Not long ago, Yu Liangrui, a villager from Zengmiao Village, Zilingpu Town, Dongbao District, Jingmen City, applied for charging pile installation business on his mobile phone. On the same day, the staff of State Grid visited the site to complete the on-site investigation; Two days later, the charging pile was electrified. "Many families in rural areas have single-family houses and have enough space to install personal charging piles. This advantage makes it difficult for towns to compete. " Huang Kai said.

　　Demand upgrade leads product iteration, and vehicle functionality is continuously enhanced.

　　Set up tents, put up banners and put gifts … … In Macheng Town Square, Duodao District, Jingmen City, the off-line tour of new energy vehicles attracts residents to experience.

　　For several years, Chen Quan first drove the demo car to the boundary far away from the city. "In less than half a day, the contact information of several interested customers has been added." Chen Quan said that there will be more exhibitions in towns and villages.

　　Xiao Liu, a staff member of Macheng Industrial Park, bought a plug-in hybrid car two years ago. Now he is a little annoyed. "I should have bought pure electricity at the beginning." She found that the touring models not only have longer cruising range and faster charging speed, but also add practical new functions such as smart parking and digital keys.

　　Compared with the early years when cars went to the countryside to mainly solve the problem of "whether there is", now with the improvement of consumption level, new energy vehicles have to solve the problem of "whether it is good or not". Chen Jintao, deputy director of the Economic and Information Bureau of Duodao District, exemplified that some middle-aged consumers are facing the demand for vehicle redemption, and whether the cruising range is sufficient is the main consideration; For young people who buy the first car, the new "gameplay" related to assisted driving and intelligent network connection is more attractive.

　　The reporter consulted the catalogue of four rounds of new energy vehicles going to the countryside and found that only 10 companies and less than 20 models initially participated in the countryside, most of which were traditional car companies. This year, the number of models going to the countryside has increased to 69, which has opened up the distinction in terms of price, function and power, and some mid-to high-end models have also been included.

　　Products are iterative with the upgrading of demand, and so are commercial vehicles. According to the data of the Ministry of Industry and Information Technology, in 2022, the sales of new energy commercial vehicles in China accounted for about 1/10 of the total sales of commercial vehicles. The reporter learned that among commercial trucks, the micro-closed van that the masses call "micro-surface" is the mainstream model and is often used for short-distance logistics transportation.

　　Liu Jun is a pure electric micro-surface user of Dongfeng Motor, who lives in Tuanlinpu Town, Duodao District. In the early morning, he drove agricultural products to the vegetable market in the city. In his spare time, he took orders to distribute food and department stores on the group buying and pulling platform, and traveled more than 100 kilometers every day. However, occasionally receiving a list of decoration building materials made him quite puzzled: "It is not easy to put a water pipe three or five meters long in the car. If only the cargo compartment were bigger. "

　　For Liu Jun, the car should not only run fast but also save money and be reliable. Pan Chonggang, deputy director of the commodity planning department of Dongfeng Motor Co., Ltd. said that the pure electric micro-surface currently sold by Dongfeng is based on the original passenger micro-surface "oil to electricity", and the loading capacity is limited. To this end, they decided to upgrade the product line and design a brand-new pure electric micro-surface model.

　　The R&D team was stationed in rural areas of Zhejiang and Hubei to investigate the use scenarios such as express delivery into the village. "We found that the hillside into the village is slippery, and the car should have good handling stability and sufficient power; In order to facilitate loading and unloading, the volume of the cargo compartment should be increased to at least 5 to 6 cubic meters, and spacious side doors and tailgates are needed. " Pan Chonggang said, "The new pure electric micro-surface car has been tested and is planned to go on the market next year."

　　The supply of affordable vehicles needs to be strengthened, and shortcomings such as after-sales maintenance need to be filled.

　　From urban areas to counties, towns and villages, with the gradual sinking of the market, consumers need different models. The reporter found in the interview that the cruising range of 300 kilometers is too short for some urban consumers, but it may be too long in the village — — Many villagers make a living by farming or small businesses, and are unwilling to pay for miles they don’t need.

　　Zheng Peng, secretary-general of Hubei Electric Vehicle Circulation Association, said that the models purchased by county and township consumers are mainly A00-class mini new energy vehicles and A0-class small new energy vehicles, accounting for about 60% to 70%, and the price ranges from 50,000 to 80,000 yuan.

　　"For some consumers who only need to travel instead of walking, electric three-wheeled and four-wheeled vehicles are more attractive; For fellow villagers with production needs, the cargo capacity of new energy trucks is generally small, and there are not many optional brands of commercial vehicles such as pickup trucks, light trucks and micro-noodles. " Zheng Peng suggested that relevant enterprises should reduce costs and increase efficiency from product design, supply chain and other aspects, develop more "explosive" products for the rural market, and constantly explore the market "blue ocean".

　　What aspects can be improved to promote new energy vehicles to the countryside?

　　The charging facilities in township areas are scattered, and the construction and management costs are high. Huang Kai opens the monitoring page of the charging station in the operation center of State Grid Vehicle Networking Platform on the computer, and four colored circles indicate the utilization rate, failure rate, offline rate and charging success rate of the station. He admits that in the past year, the supply of slow filling piles in towns and villages in the city has exceeded demand, and the utilization rate is generally not high; However, in the peak period of returning home such as the Spring Festival, the demand for fast filling piles is in short supply.

　　According to estimates, according to the calculation of adding 6,000 new energy vehicles every year in Jingmen City, the centralized charging load in the city will reach 250,000 kilowatts in 2030. "There are more and more users installing personal charging piles now. Adding a slow-filling pile is equivalent to adding four 1.5-horse air conditioners, which greatly improves the requirements for transformer capacity. " Huang Kai is worried that the relatively weak rural power grid is difficult to load.

　　At the same time, the blocking point of after-sales maintenance also needs to be cleared. Some car owners report that many auto repair shops can’t repair new energy vehicles. Zheng Peng introduced that the maintenance of fuel vehicles is mainly mechanical maintenance, while the maintenance of new energy vehicles is mainly in battery circuits, and having an electrician’s operation certificate is the basic threshold. At present, there is a market gap of more than 40% for technicians who are proficient in "three electricity" maintenance such as batteries, motors and electronic control systems.

　　Focusing on the bottleneck problem that restricts new energy vehicles from going to the countryside, relevant measures are being improved from top-level design to local practice. The "Implementation Opinions on Accelerating the Construction of Charging Infrastructure to Better Support New Energy Vehicles to the Countryside and Rural Revitalization" puts forward 11 specific measures in three aspects, and strives to promote new energy vehicles to the countryside by moderately advancing the construction of charging infrastructure and optimizing the purchase and use environment of new energy vehicles. "Some vocational schools in Hubei Province have set up new energy auto repair majors, and the Provincial Electric Vehicle Circulation Association is also carrying out new energy auto repair technician training business, and plans to jointly develop and launch new energy vehicle battery maintenance standards with insurance companies." Zheng Peng said that the road will be smoother when new energy vehicles go to the countryside.

　 　　Recently, Mr. Zhang, a reader in Beijing, told the reporter of the Rule of Law Daily that when he browsed the news on the information platform, he found that there was recommendation information of soft pornographic novels on the platform. The beginning of the novel was not as direct as that described in pornographic novels, but it would make people think, and there was a charge for continuing reading.

　　"This information platform has a wide audience, and this App was downloaded on the tablet used by my children. If you are exposed to such novels, it will definitely have a bad influence. " Mr. Zhang said that advertisements for soft pornographic novels have appeared on large information platforms, and there is still suspicion of inducing recharge. This issue needs to be paid attention to.

　　To this end, the reporter conducted an investigation and interview.

　　□ Our reporter Han Dandong

　　"Male nurse dictated: Night shift, I heard … …” This is a message displayed on an information App, with the word "story" in the lower left corner and "57,000 people have read it". The top and bottom of this information are news information.

　　Diankai is a novel from the perspective of a male nurse. The content of the trial reading is relatively "implicit", and it comes to an abrupt end when "I can’t control myself any more under the teasing of Rebecca". The following is "As low as 0.3 yuan/day, members can unlock the full text".

　　Recently, under the guidance of Mr. Zhang from Beijing, the reporter of "Rule of Law Daily" opened the above information App and saw this information. The reporter’s investigation found that not only this information App, but also many apps have promotion advertisements similar to soft pornography and even pornographic novels.

　　Experts interviewed believe that pornographic novels appearing on information apps are not literary in themselves, and their purpose is to drain and make profits. They are suspected of violating laws and regulations and need to be rectified. The platform should conduct a necessary and appropriate review of information content advertisements in a prudent manner, and the regulatory authorities should also promptly investigate and deal with such pornographic information and induced recharge.

　　Soft pornographic novels are mixed with news information.

　　"This is too blatant!" Not long ago, when Mr. Wang of Tianjin was browsing the news on an App, he saw a novel message entitled "This book is so exciting that it takes an afternoon at first glance" and it was accompanied by "pictures of beautiful women". He casually clicked in and took a look, and the content of the trial reading was unsightly, "like a little yellow man."

　　As he was in a public place, he quickly turned off the interface and felt his cheeks burning. Then I continued to browse other news, but without a few strokes, this information appeared again. "I just want to watch the news, but the platform insists on pushing this pornographic novel to me, which is too much." Mr. Wang said.

　　Mr. Zhao has encountered a similar experience. Mr. Zhao works in a company in Pudong New Area, Shanghai. When commuting by subway, he is used to reading news and information by brushing his mobile phone. He found that there are many soft erotic and sexually suggestive novels on some information platforms.

　　"Novel advertisements are very eye-catching. Try to read a lot of suggestive language, which makes people want to read on. But when it comes to ‘ Key link ’ The novel was interrupted, and the following is the charging link. " Mr. Zhao said.

　　According to the respondents’ tips, the reporter downloaded a variety of apps and found that the novel promotion advertisements mixed with information and news did contain some soft pornographic content, but they often did not show "sex" directly, but mainly described the fascinating scenes, and they would come to an abrupt end when they felt that pornographic plots were about to appear. "It may not have touched on any expressions related to pornography, but readers will know what they are writing at a glance." Mr. Zhao said.

　　Searching for keywords such as "novels" on these apps will also trigger the advertising push of such soft porn novels. In addition, the reporter’s investigation found that this kind of soft erotic novels also have their presence in some browsers, short video platforms and search platforms. For example, on a search App, every time a reporter crosses three or four messages, he will see such soft porn novels pop up.

　　According to Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, this novel advertisement form first appeared on some platforms used by minors, and then extended to various platforms. The novel advertisement unlocked the "trilogy" through platform drainage, WeChat official account /App jump and payment, allowing users to pay to read the remaining chapters.

　　"The platform generally adopts programmatic buying advertising mode when setting fixed advertising space, and the platform is responsible for setting advertising space, and the advertising content is handled by the trading center. However, no matter what form of distribution is adopted, the platform should strictly review the content and authenticity of advertisements. " Zhu Wei said.

　　There is a hidden recharge routine behind the free trial reading.

　　Respondents said that as adults, you can understand at a glance that this kind of soft pornographic novel advertisement aims to attract users to click and pay.

　　The reporter saw that on a search App, novel advertising discourses such as "completely above the head and high content passion" abound. Once clicked, it will jump to the novel trial reading interface, with a sexy female picture at the top and constantly beating. The text of the novel is only a few lines, and the content is quite provocative. Tip below: To be continued, the space is limited, and the follow-up content is more exciting. Pay attention to the study and read the original text.

　　After the reporter kept clicking according to the guidelines, he finally entered the "×× study room". "The content is exciting, and the platform does not allow it to be displayed. Please press the tips below to continue reading." The reporter found that after some "hard" operation, the content inside was more explicit than the advertisement and trial reading of the novel, and it was undoubtedly classified as pornographic novel. After browsing Chapter 2, the system prompts: "Support genuine creation, and continue reading after unlocking". Below are different recharge quotas, ranging from 29 yuan to 199 yuan.

　　The recharge amount will be converted into "book currency", and readers need to use book currency to unlock each chapter. Although there are paid unlocking channels, if you don’t choose to recharge, readers can’t know the price of each chapter.

　　On another App, the reporter found that a variety of soft erotic novel advertisements also have a recharge routine. After a free trial reading, some of them are paid content, each chapter is 110 "book coins", and the minimum recharge amount is 39 yuan, which can be exchanged for 3,900 "book coins". The reporter randomly opened a novel with 1612 chapters. After reading it, a total of 176,660 "book coins" were needed, equivalent to 1,766.6 yuan.

　　For these contents that are not suitable for children, when the reporter prepares screenshots, the interface pops up with a prompt: "The current interface involves private content, and screenshots are not allowed."

　　Some online writers told reporters that most of these novels are written by online writers, who will describe soft pornographic scenes at the beginning to attract readers’ attention and pay for reading. After paying, some subsequent chapters involve pornographic content, and some do not, that is, routine readers and induce recharge consumption.

　　"This kind of online text can’t be called a work at all. It is not literary in itself and should be characterized as illegal content. The behavior of online writers to drain and profit from this is also suspected of breaking the law, polluting the network environment and seriously infringing on the physical and mental health of young people. " Zhu Wei believes.

　　The platform should adhere to the obligation of prudent review.

　　The reporter noticed that many of these soft erotic novels and erotic novels were pushed by pop-ups.

　　The interviewed experts suggested that the relevant ministries and commissions had jointly issued the Administrative Regulations on Internet Pop-up Information Push Service (hereinafter referred to as the Administrative Regulations), and the Internet Pop-up Information Push Service Provider should implement the main responsibility of information content management, establish and improve four management systems, including information content review, ecological governance, data security and personal information protection, and minor protection. It is clear that "whoever pops the window is responsible".

　　Zhu Wei said that the "Management Regulations" focus on solving problems in key links such as pop-up news information push, pop-up information content guidance and pop-up advertising, and form a more comprehensive and three-dimensional law enforcement system. The next step is to strictly enforce the law and compact the platform responsibility.

　　Zhang Yanxia, a senior partner of Beijing Jingshi Law Firm, believes that according to the Management Regulations, the platform can decide whether to publish advertisements. In the process of advertising, the platform charges advertisers’ advertising fees, and from the perspective of consistent rights and responsibilities, the platform should also bear certain regulatory responsibilities. Consumers trust the platform, so they will also have some trust in the advertisements published by the platform, which also objectively requires the platform to have the obligation to review the advertisements. At the same time, due to the limitation of information asymmetry and professional ability, the platform should fulfill its "prudent review obligation" for advertising release and conduct necessary and moderate review of advertising content.

　　"This ‘ Prudent review obligation ’ Between complete formal review and substantive review, it is a high duty of care rather than a basic duty of care, that is, the platform is required to review advertisements from the perspective of professionals rather than ordinary people. " Zhang Yanxia said.

　　Regarding how to control the chaos of soft pornographic novel advertisements, Zhang Yanxia said that for Internet companies, they should be responsible for netizens and focus on the long-term development of the company to ensure that the content and publishing methods of the platform are legal and compliant, including the pushed advertising content. Legal and compliant, and enhance the ability to distinguish through technical means. The regulatory authorities should strengthen supervision, set up convenient reporting channels, respond to the concerns of the masses in a timely manner, and increase penalties for platforms that refuse to change their education.

Recently, the grouping results of the second stage of the women’s Olympic preliminaries in Asia have been released! China women’s football team was once again divided into the death group! The opponents in the same group are South Korea, the mysterious teacher North Korea and Thailand, the quarterfinals of the Asian Cup last year. All three opponents should not be underestimated! Only by ensuring the first place in the group can China compete for the qualification of the Paris Olympic Games!

Of course, the strength of China women’s football team should not be bad now. Recently, there has been good news coming back from Europe. Zhang Linyan, a player from Ruichao Women’s Football Club in Cao Meng, scored goals in the quarter-round of the playoffs. And in the last away game, I scored the only goal, which also helped the team beat the opponent 4-0 and advanced to the next round! The team is close to winning the cup! Although the season is not over, Zhang Linyan has already won two women’s football awards from Ruichao! Cao Meng Club official website shows that Zhang Linyan won the Golden Ball Award of Ruichao Women’s Football Team this season. At the same time, Zhang Linyan also won the best midfielder in the league and was selected as the best lineup of the Golden Eleven!

Born in jiangyou city, Sichuan Province in 2001, Zhang Linyan is thin and short! When she started her career abroad, many fans didn’t think highly of her. I think it’s another waiter of a water dispenser. Times are different, you can’t look at people with old eyes! As the former women’s football coach said, the team doesn’t need a star. As a result, at the Tokyo Olympic Games, a sister of China women’s football team staged a big four happiness, which helped China women’s football team save a little face. Don’t discuss whether China women’s football team needs a star. Let’s talk about Zhang Linyan, the final of the Asian Cup and the Korean women’s football team. Zhang Linyan came off the bench to score two goals, which also helped China women’s football team reach the top of the Asian Cup again after 16 years. Zhang Linyan’s performance is amazing enough! It was also the women’s Asian Cup that won the championship, and later more than a dozen people including Zhang Linyan, Shoupeng Wang and Shen Menglu went abroad to study abroad!

Ruichao Women’s Football League, although not the top league in Europe, is very helpful for players’ exercise! Up to now, Zhang Linyan has played 20 official games on behalf of Cao Meng Club, scored 10 goals and contributed 7 assists! Zhang Linyan’s amazing performance has also been praised by British star David Beckham. Even FIFA can’t help but send a message saying that the future is boundless! Congratulations to Zhang Linyan for winning the Swiss Women’s Super Golden Ball Award in her first season abroad! She proved herself and conquered everyone with excellent performance. Let’s look forward to Zhang Linyan’s performance at the FIFA Women’s World Cup this summer!

Winning the grand prize in succession, Zhang Linyan went down in history! I have such amazing performance when I study abroad for the first time. I look forward to her continuing to write about her brilliance!

Analysis of industrial chain, market demand potential and enterprise layout of domestic smart speaker industry in 2022 [Figure]

Smart speaker, the product of a speaker upgrade, is a tool for home consumers to surf the Internet by voice, such as ordering songs, shopping online, or knowing the weather forecast. It can also control smart home devices, such as opening curtains, setting the refrigerator temperature, warming up the water heater in advance, etc.

Basic functions of intelligent speakers

Source: Collation of Common Research Network.

Intelligent speaker industry chain includes traditional acoustic-related OEM/ODM suppliers, chip suppliers, voice technology service providers, content providers and channels.

Intelligent speaker industry chain

Source: Collation of Common Research Network.

In 2019, China’s smart speaker market experienced explosive development, with the shipment of smart speakers reaching 45.89 million units, up by 109.7% year-on-year. In 2020, affected by the Covid-19 pandemic, the sales volume of smart speakers reached 36.76 million units, with a cumulative decrease of 8.6%. In 2021, the market shipment of smart speakers contracted by 2.50% year-on-year, dropping slightly to 35.841 million units.

2018-2021 China Smart Speaker Market Shipment Trend

Source: Collation of Common Research Network.

In 2021, China’s smart speaker market was 7.885 billion yuan, up by 14.99% year-on-year. With the continuous integration and improvement of intelligent speaker artificial intelligence technology, the potential of smart speaker consumption market in China will be released in the future, and the industry is expected to usher in rapid growth.

2018-2021 China Smart Speaker Market Scale Trend

Source: Collation of Common Research Network.

At present, the main functions of smart speakers in China are voice interaction, content service and home control. Voice interaction is a voice interaction technology based on voice recognition and semantic understanding, which provides a more natural man-machine interaction mode. Content service and life service are streaming media resources such as high-quality music and audiobooks, and third-party service resources such as take-out and taxi service. Home control is connected to the cloud through networking, becoming a home control center and interconnected with other smart home products. With the development of voice interaction technology, smart speaker products can not only provide content entertainment services and life services, but also connect to smart homes, realize scene intelligent control, and become the control center of smart homes. In the future, the Internet of Things will take voice as its population, resulting in a new business model.

Domestic layout smart speaker manufacturers can be divided into five categories.

Source: Collation of Common Research Network.

What is the market prospect of smart speaker industry? The 2023-2029 China Smart Speaker Market Survey and Investment Strategy Report published by Gongwang has analyzed in detail the relevant definitions of smart speaker industry, the global smart speaker industry market development status, the development environment of smart speaker industry in China, the operation of smart speaker industry in China, the monitoring of the operation data of smart speaker industry in China, the market structure of smart speaker in China, the demand characteristics and trends of smart speaker industry in China, China smart speaker industry regional market situation, China smart speaker industry competition, China smart speaker industry development prospect analysis and forecast, China smart speaker industry development strategy and investment suggestions, etc., to help enterprises and investors understand the smart speaker industry market investment value. If you want to have a systematic understanding of the smart speaker industry or invest in the smart speaker industry, this report is your indispensable and important tool.

On November 3, 2022, Beijing-Moore Thread 2022 Autumn Conference was successfully held today in Zhongguancun National Independent Innovation Demonstration Zone, Beijing. At the press conference, Moore Thread launched the new multifunctional GPU chip "Chunxiao", the industry’s first national tide graphics card MTT S80 based on MUSA architecture, MTT S3000 for server applications, and the meta-computing integrated machine MCCX. This is another leap in the iterative innovation of Moore Thread’s multifunctional GPU products after a lapse of 7 months.

Not only hardware, Moore Thread also released a series of GPU software stacks and application tools around MUSA, including MUSA Developer Suite, cloud native sGPU technology and Metauniverse platform MTVERSE, etc., aiming at building an overall solution from the bottom chip to the upper development and application, and realizing the comprehensive upgrade of Moore Thread’s innovative mode of multi-functional GPU software and hardware integration.

At the conference site, Moore Thread also demonstrated more than 40 rich applications based on its multi-functional GPU, covering PC games, AI, digital people, digital twins, physical simulation, 8K multimedia display, cloud games, cloud desktop, digital office and other scenes. Partners such as AOC, Dell, Philips, Gujia, Tsinghua Tongfang, Inspur, Great Wall and Haier provided equipment support for application display, fully demonstrating Moore Thread’s powerful product applications.

GPU is a systematic project, involving hardware architecture, driver development, software ecology, sales and application, etc., with high R&D barriers and long industrial chain. The current GPU ecosystem, after decades of changes, has become huge and complex. If a GPU is to complete the commercial application from R&D to market, it can’t do without the continuous investment in hardware and software, and it can’t do without the strong support of ecology.

In March this year, Moore Thread officially released the first multifunctional GPU chip "Su Causeway", which has been recognized by many markets and ecology. The number of partners of Thread PES Perfect Experience System Alliance is increasing, covering CPU, operating system, OEM, software service provider, cloud service provider and system software developer. Based on the "Su Causeway" chip, Moore Thread and OEM partners have successfully launched a number of personal computers, workstations and data center server products, which are applied in business scenarios such as daily office, digital twinning, artificial intelligence training and reasoning; At the same time, we have joined hands with cloud service vendors to provide GPU cloud computing capabilities for users in different industries, paving the way for the application of Moore Thread GPU in many industries. China Mobile Cloud Capability Center has signed a strategic cooperation memorandum with Moore Thread to carry out extensive cooperation in the fields of cloud computing, cloud applications and accelerated computing; China Telecom Research Institute and Moore Thread will jointly explore the new infrastructure and local ecology of Metauniverse around intelligent computing, scientific research and development, application scenarios, etc., and promote the application of Metauniverse technology in key business scenarios.

Zhang Jianzhong, founder and CEO of Moore, expressed his gratitude to all partners and users on the spot, and further said: "GPU entrepreneurship is a long-term undertaking, full of challenges, and we know the importance of ecology. Based on the advanced MUSA architecture, Moore Multi-functional GPU continuously builds a complete software stack and application ecosystem, aiming at creating friendly support and experience for the open ecosystem. Only when we get together with eco-partners and industry users can we really exert the computing power of Moore Thread and provide the core power for the meta-universe and digital economy. "

Keeping the pace of the speed of light, Moore Thread officially released the second multifunctional GPU chip "Chunxiao", which integrates 22 billion transistors, has built-in MUSA architecture general-purpose computing core and tensor computing core, and can support FP32, FP16 and INT8 computing precision. Compared with the previously released "Su Causeway" chip, the four built-in computing engines of "Chunxiao" have been fully upgraded, which has brought about significant performance improvement: the graphics rendering capability has increased by 3 times on average; The coding ability is increased by 4 times, and the decoding ability is increased by 2 times; ; On average, the acceleration of AI is increased by 4 times, and the performance of physical simulation is increased by 2.5 times. At the same time, new technology is introduced to support narrow-band HD, saving bandwidth by more than 30%.

The newly released Moore thread MTT S80 is based on "Chunxiao" GPU chip, and it is also the first national tide graphics card for gamers. With 4096 programmable MUSA cores, it can provide 14.4TFLOPS single-precision floating-point computing power at 1.8GHz. At the same time, MTT S80 is also the first graphics card product equipped with PCIe Gen5 interface in the industry. With 16GB GDDR6 large-capacity high-speed video memory, supplemented by 8K ultra-high definition and 1080P 360Hz high refresh rate display output capability, it can bring the ultimate game vision and operation experience to gamers.

The successful launch of MTT S80 makes Moore Thread the first GPU company in China to support Windows environment and DirectX graphic interface. Its powerful 3D graphics rendering capability will be able to bring users a smooth operation experience in 4K resolution in Windows DirectX games. At present, the Windows driver of MTT S80 has built-in MUSA DirectX Driver module, and has been adapted to dozens of mainstream games such as diablo 3, League of Legends and Crossing the Firewire.

At the press conference, Moore Thread demonstrated the smooth game running effect brought by MTT S80. At present, Moore Thread is cooperating with game engine developers such as Unreal and Unity, as well as top domestic game developers such as tencent games, Netease Games, Xishanju, Perfect World, and 360 Games (in no particular order), so as to provide better and faster support for game engines and game products, and enable players to get a continuously updated 3A-level game experience. In the future, Moore Thread will continue to update Windows drivers and MUSA DirectX versions to achieve more game compatibility and performance optimization.

Moore Thread announced on the spot that MTT S80 graphics card has completed the first batch of production and stocking, and will start limited sales in JD.COM e-commerce platform on November 11th, 2022.

The newly released MTT S3000 is based on Moore Thread MUSA architecture, and it is also the first multifunctional server GPU product based on Chunxiao. The diverse computing power of Moore MTT S3000 can provide universal intelligent computing power support for AI reasoning and training, cloud games, cloud rendering, video cloud, digital twinning, digital content creation and other scenes with the help of the complete MUSA software stack covering graphics rendering, video processing and deep learning. It aims to build a solid computing power foundation for the construction of data centers, intelligent computing centers and meta-computing centers, and help the innovation and landing of diverse applications in the meta-universe.

Mts3000 contains 4096 MUSA stream processing cores and 128 dedicated tensor computing cores, with a transistor scale of 22 billion, an operating frequency of 1.9GHz and a memory bit width of 256bit；. With 32GB GDDR6 video memory, the bandwidth is 448gb/s; It supports FP32, FP16, INT8 and other kinds of calculation accuracy, among which the calculation power of FP32 can reach 15.2TFLOPS

Thread MTT S3000 and its supporting software and hardware products can cover the whole process from algorithm model to application deployment, and can provide friendly and rich package solutions for AI users. With the blessing of MUSA computing platform, MTT S3000 has multi-dimensional advantages such as ease of use, scalability and compatibility in deep learning training. In the aspect of deep learning reasoning, MTT S3000 supports mainstream AI models in many fields, such as vision, speech, natural speech comprehension and multimodal. At the same time, with the help of CUDA ON MUSA compatibility scheme developed by Moore Thread, users can seamlessly migrate the code developed on CUDA to MTT S3000. Moore also deeply optimized the performance of MUSA software stack and launched TensorX, a self-developed AI reasoning engine.

Ecology is crucial to the promotion of AI applications. At present, MTT S3000 is compatible with many mainstream deep learning frameworks such as PyTorch, TensorFlow, PaddlePaddle, Jittor, etc., and has accelerated dozens of AI models such as Transformer, CNN and RNN. Moore Thread also announced strategic cooperation with Baidu PaddlePaddle, Luchen Technology, Jittor, OpenMMLab and Zhiyuan Research Institute (in no particular order) to jointly prosper the AI ecosystem.

Software ecology is the key to promote the popularization of GPU computing. With MUSA architecture as the core, Moore Thread released a complete MUSA software stack to serve the vast number of developers and end users. MUSA software stack includes functional modules such as graphics rendering, multimedia, artificial intelligence, physical simulation, general computing, etc. It will cover from the bottom driver to GPU acceleration library, and then to application development kits customized for different industries. It is dedicated to meeting the application development needs in various industry scenarios.

MUSA development kit:Including MUSA general computing driver, MUSA compiler, AI operator library, general computing library, performance analysis tools, etc. Through the MUSA development kit, the majority of MUSA developers can develop, optimize and deploy various applications on desktop PCs, workstations, enterprise data centers, cloud platforms and distributed computer clusters based on Moore Thread multifunctional GPU.

CUDA ON MUSA：Moore Thread has developed a set of CUDA ON MUSA compatibility scheme for users who use CUDA language. Through two steps of compilation and running, CUDA source code can be run on Moore Thread MUSA architecture GPU.

MUSA user software:For the vast number of users, it provides multi-level series of software, including: drivers of different system platforms, PES and other platform software series; MUSA-based adaptive and deeply optimized AI framework, AI operator library, general computing library, optimization tools, containerized deployment runtime library, flexible split scheduling, etc. And cloud computing and application software series such as Digital Man, MT OCR and MT Smart Stream.

In order to make it easier for developers to obtain Moore Thread series software stacks, application solutions and technical support, Moore Thread Developer Website (https://developer.mthreads.com/) is officially launched. This website will be the MUSA software product release and download site, and also the MUSA technology exchange community. Moore Thread will build an open application and developer ecosystem around MUSA platform, and promote the prosperity and development of GPU ecology.

GPU is the key computing power needed by the current data center, and the application of cloud native technology in cloud computing, cloud desktop, cloud games and other fields is becoming more and more common. Therefore, Moore Thread released a series of GPU cloud native solutions based on Moore Thread’s innovative MT Mesh 2.0.

MT Mesh 2.0 can automatically allocate GPU computing and memory resources according to the cloud center application load, and realize the flexible expansion of GPU computing power. It can not only divide a GPU into multiple containers or virtual machines at will, but also support one container or virtual machine to schedule multiple GPUs.

Flexible containerized GPU (sGPU): Based on Kubernetes ecology, MT Mesh 2.0 is used to flexibly and effectively allocate containerized GPU resources.

Virtual GPU(vGPU): Using MT Mesh 2.0, it pioneered the resource elastic segmentation technology in the industry, which can dynamically allocate and modify GPU virtualization resources without restarting, and realize the on-demand call, dynamic expansion and release of computing power. The new "time-space split" feature is introduced, which supports hardware virtualization (SR-IOV), secure physical partitioning, up to 32-way virtualization, Windows cloud desktop GPU virtualization, and GPU pass-through of Unified Communications and Kirin operating systems.

Android container cloud acceleration technology ACX: Using GPU Android container transparent transmission technology and rendering coding integration technology can accelerate Android cloud mobile phone solution, reduce application delay and increase the number of concurrent channels. By natively supporting OpenGL ES, OpenGL rendering framework, and hardware acceleration of Android game material compression algorithms such as ETC/ETC2, better rendering effect and compatibility of Android cloud games can be provided.

Cloud and cloud games are important application scenarios of GPU in the cloud. Moore Thread has cooperated with many cloud desktop eco-partners to provide cost-effective cloud desktop solutions, serving the vast number of users in education, office, finance, geographic information and other industries. In the field of cloud games, Moore Thread and Tencent Pioneer have jointly created a leading cloud game solution for Android, and jointly created an excellent cloud game solution for PC with C-TREK Times, and are committed to bringing high-quality and smooth cloud game experience to the majority of game lovers.

At this conference, Moore Thread also released the MTVERSE Metauniverse platform and many software and hardware products specially built for Metauniverse applications, including the MCCX Metacomputing All-in-One Machine based on MTT S3000.

Based on Moor Thread MUSA GPU cluster, MTVERSE provides users with computing infrastructure services, including big data, AI training and reasoning, graphics rendering and physical simulation. It provides full-stack solutions from hardware cluster, software infrastructure to SDK tool chain, covering many core elements such as people, scenes and content in meta-universe. On the other hand, the massive SDK tools on the upper layer can help developers and applications conveniently call these capabilities, and realize a series of functions such as digital people, document understanding, speech recognition, visual recognition, natural semantic understanding, dialogue interaction, physical simulation, AIGC content generation, etc., further simplifying the development cycle and difficulty of applications and solutions.

Upgrade of AlphaCore physical simulation engine:Two new physical simulation products are added, including Flood Dynamics, a liquid interactive simulation tool, and Storm System；, a meteorological and cloud dynamics simulation tool; The effect and efficiency of gas and fluid simulation tool CatalystFX and cloth hair making tool VeraFiber have been comprehensively improved. Moore announced the deep integration with RaysEngine, the cloud native rendering engine, to realize digital twin real-time 3D rendering and physical simulation, and to make more realistic digital scenes.

DIGITALME digital person solution upgrade:Build a complete production line of digital people, including Nuwa’s digital life maker, Painted Skin’s expression driving engine, Suiying’s digital people’s action driving engine, and on-demand digital people’s dialogue system.

AIGC content generator ma Liang:It supports bilingual graphic generation and editing in Chinese and English, provides users with a zero threshold AIGC creation platform, and helps the integration of science and technology and humanities. Moore also cooperated with Yunnan Arts University to provide end-to-end "computing power and algorithm" solutions for artists, jointly set up "AI Art Creation Laboratory of Design Institute", and set up Maliang course to train design students and help artistic creation.

MCCX all-in-one computing machine:The purpose is to provide powerful and easy-to-use meta-computing power. For the meta-computing power application scenarios such as AI, rendering, coding and decoding, MCCX has designed a reasonable system architecture and resource ratio to provide users with cost-effective meta-computing power hardware solutions; By means of integrated delivery of software and hardware, a complete basic software stack, development environment, AI and rendering framework are preset, which supports one-click application deployment and upgrade, and realizes out-of-the-box meta-computing computing power.

Recently, some netizens asked at the "I Jinshan" WeChat public account of "I Jinshan" in the Jinshan District Rong Media Center, Shanghai, and asked: "Xiaobian, Xiaobian, 48 hours have passed, why hasn’t the community notified notification?"

In this regard, "I Jinshan" replied: "The region management and control investigation is a dynamic adjustment process, and it is not said that it will be automatically unblocked in the community in 48 hours. Only when all personnel in the region control the community have been detected twice within 48 hours, and the resultIt is normal. After the comprehensive research and judgment of the previous epidemic prevention and control department can be issued, the unblocking instruction can be issued. Once the nucleic acid test results in the region are controlled abnormal, the control time will be extended accordingly. "

"I Jinshan" added: "The number of nucleic acid detection has soared in the near future, and the test report time is relatively prolonged, which affects the time and control time. The current situation of the epidemic prevention and control is severe and complicated.The principle of less contact and less gathering "promotes home online office."