"I finally experienced the feeling of crying for others’ love when I was chasing the ancient Xianxia drama." "Two-way going and two-way paying between Lu Li and Liu Shao, when the love is deep, it is so sweet that it makes people go to the top, and it hurts people in minutes." "The rhythm flies, and the plot is all effective." "The special effects are beautiful, the score is magnificent, the martial arts movements are smooth, the actors have high values and the acting skills are online" … The beautiful romantic drama "Moon Song" produced by iQiyi, jointly produced by Yide Culture and Creativity, produced by iQiyi Artist Studio, directed by Kin-lun Lam and starring Vin and LULU is being broadcasted in iQiyi. The play is adapted from the original novel "Running to the Moon" by shu ke, the author of Jinjiang Literature City. It tells the story that Liu Shao, a young girl, changed her life’s fate for the joy of being with a mysterious person for three days. Since then, after suffering, they have experienced joys and sorrows together and guarded the whole life.

Starting with the emotional drama of "double hair with knives and sweets", Yuegexing constructs a Xianxia world in which Xianju, the human world and the demon world complement each other, shows the unique aesthetic style of Xianxia in the East, and depicts the spiritual core of chivalrous fairy bones and great love in the world. After the broadcast of the drama, the popularity index and topic degree have been rising all the way, and by the time of publication, the whole network has been searched for 777+, and topics such as "abuse of monthly songs" and "reversal of monthly songs" have become the focus of audience discussion. During the broadcast period, iQiyi’s broadcast heat broke 8000+, and many times it won the data platforms such as Cat’s Eye, Lighthouse, Guduo, Yunhe, V age and Blue Eagle to play the Sun Crown and Zhou Crown.

It is worth mentioning that, as the only Xianxia drama in the same period, Yuegexing was influenced by the World Cup’s eye-catching at the beginning of its broadcast, and did not occupy too many opportunities in the market. However, with the light and compact narrative, superb performances by actors, romantic and aesthetic visual effects and the ingenious polishing of the content quality by the producers, this Xian Xia drama with no head IP and no flow of stars successfully stood out in the drama market at the end of the year, winning praise from female audiences and expanding to a wider audience circle. It also proves from one side that the underlying logic of today’s drama industry has quietly changed: content production is going to be IP-oriented, traffic-oriented, and content is king. Innovative and high-quality "small but beautiful" dramas such as "Song of the Moon" will gain a broader market space.

From "spreading sugar" to "feeding blades"

Multi-line CP triggered a drama chase boom.

Emotional drama has always been the highlight of the theme of Xian Xia. The multi-line CP in Yue Ge Xing provides different love samples, among which the biggest attraction is undoubtedly the romantic love between the hero Lu Li and the heroine Liu Shao. The drama abandons the common love jogging routines of similar dramas, such as trying to figure out each other and pulling. At the beginning, it uses a hero to save the beauty and "fishing for the moon" to quickly make the hero and heroine collide with the spark of love in a straightforward way. At this stage, Lu Li and Liu Shao went through the tests of "spiritual fire test" and "taking the imperial grass" from mutual love to mutual love, and interacted with each other to make the audience find a long-lost novelty of eating sugar.

If the first few episodes were still tell it to the judge’s mode of growing up with Liu Shao, then with the sacrifice of Lu Li, Luo Ge mercilessly abused Liu Shao on the line, and the painting style of this drama changed suddenly, giving the audience a big "knife". In the new chapter of Xianju, Lu Li, who returned from the incarnation of Luoge, forgot the memory of Liu Shao. The former "little wolf dog" turned into an abstinence straight man, indifferent to Liu Shao’s "memory killing", and even took Liu Shao’s blood to make blood symbols. However, with the memories of past lives gradually awakened, he had a special feeling for Liu Shao, and the ambiguous push and pull of "knife and sugar" was staged between them, and the drama-chasing experience intertwined with sweetness and abuse made the audience want to stop.

In addition to the tangled love between the man and the woman, the emotional drama of the supporting role in the play is also worth savoring. After entering the Xianju chapter, the emotional lines between the "little princess" Luo Ning, who is in opposition, and the demon teenager A Fujun, Shang Yurong and the elder sister Zhuo Qiuxian gradually became clear, and various modes CP met the needs of different audiences for sugar. Luoge’s sister Luoning is pure and kind, while Afujun is black and ambitious. Their feelings are like a seesaw, which satisfies the audience’s expectation of sadomasochism. Shang Yurong and the elder sister Zhuo Qiuxian are a dandy and a cool one, but they love each other but can’t say it. A pair with a sense of contrast attracts the audience’s attention.

For a long time, "Love in Ancient Costume" has been the hardest hit by the routinization of the plot, while "Moon Songs" has successfully attracted the attention of the audience with various "anti-routinization" people and plots. For example, in recent years, Xianxia dramas generally set the main plot in the fairy world, while in "Moon Songs", the male and female hosts met each other in the world, and then gradually came into contact with the fairy family, and changed their identities and fought side by side in the process of clarifying their own responsibilities and missions. The story setting and the growth trajectory of the characters in the transition from the human world to Xianju and Yaojing are more human than other Xianxia dramas, which is more in line with the audience’s cognition of "upgrading and fighting monsters".

The compact plot is also a highlight of "Yue Ge Xing" which is different from other Xianxia dramas. Some viewers even shouted, "The original Xianxia drama can be played without double speed." For example, Liu Shao’s family met with great difficulties, met a male master, and went away to learn art. The plot was explained clearly in only one episode, but in only half an episode, Liu Shao learned the unique skill of "streamer chop". In addition to the handling of these details, the emotional progression of the hero and heroine is also advancing rapidly. From the sweetness of acquaintance and love to the subsequent abuse, the audience can gain rich emotional experiences and see the growth and destiny of the characters in several episodes.

At the same time, in the handling of the plot structure, Yue Ge Xing has also achieved "anti-routine", and many characters have their own points of view, but they have not deviated from the main plot. For example, in the process from mortal to immortal, Lu Li not only shows the process of knowing, knowing and falling in love with the hostess, but also depicts the wonderful plots such as recognizing the teacher and sister, cutting off the robe, arguing with the master, breaking up, etc. The structure of the main line and the sub-line is complete, coordinated and distinct, giving the audience a viewing experience of brushing copies while doing the main line task. In the film and television drama market of anti-water injection and anti-routine, this experiment of "Yue Ge Xing" is undoubtedly successful.

Characters are the core of a drama series. The reason why the play can quickly break the circle is also due to people’s "standing". Many characters in the play are very plump and have growth curves. For the first time, Vin challenged one person to decorate the four corners, namely, a demon hunter with a mysterious life story, a fairy song, a god in the moonlight and a mysterious man. Lively, intelligent, chivalrous and detached, contrary to Luo Ge’s calm, tranquil and immortal character, the huge characters have also made many viewers "into the pit". Liu Shao, played by LULU, is witty and clever. She is a woman who dares to love and hate and never gives in to her fate. She has experienced the growth process of human and fairy residence, with the self-consciousness of modern women, which makes the characters more arc-light. Luo Ning, played by Keiko Zheng He, is simple and lively and lovely, but she can stay awake in the face of right and wrong. Ah Fu Jun, played by Riley, is a general who sends a message to the aquarium. He is both good and evil. Although his personality is a little extreme, he has great love for his people. In addition, the role images such as the graceful gentleman-like Hao Na and the infatuated Bai Feng are very distinct.

The visual effect of oriental aesthetics is shocking.

Polishing high-quality content with craftsman spirit

The exquisite service and visual effects of Yue Ge Xing are also well received by the audience. Mysterious and dreamy demon world, bustling human world, misty fairyland … "Song of the Moon" creates a strong visual impact with unique oriental aesthetics, and promotes the spirit of Chinese aesthetics.

In terms of visual presentation, the drama combines real-life art with special effects to form a romantic, aesthetic and dreamy Xianxia style. In the play, a large number of rich colors such as light pink, lavender and sky blue are used to create the romantic atmosphere of Xianju, and with the change of shades and bright starlight, the beauty of Xianxia drama is fully displayed. In terms of architecture, the drama abandons the western elements such as nebula and constellation, which are commonly used in Xianxia drama in the past, and adopts the concept of simplicity and Zen, placing Xianju Zhong Hua Palace between mountains and rivers, which is more in line with the traditional concept of China people relying on mountains and rivers. In addition, the scenes such as the Four Seasons Monument and the Temple of Heaven are extremely implicit in oriental culture. In the play, imaginative images such as "Di Cao", "Three-legged Sunflower", "Lingzhi Collection", "Dancing Tree", "Bone Erosion" and "Four Seasons Monument" also brought a strong sense of wonder to the audience.

The service way of Yue Ge Xing follows the aesthetic line of national style. The main characters’ clothing accessories in the play are mainly designed with simple lines, and the simple and elegant design and the flying clothes complement each other with the fairy spirit of the characters. The dress of the characters will also change when they are in different worlds and identities. For example, the king of the demon world, Gui, is fierce and sinister, and she is quite shrewd. Her black dress represents darkness. In contrast, the semi-demon Lu Sheng is a good and evil character. Although he is also dressed in black, he is less evil and more heroic.

There are many finishing touches in the play that highlight the oriental aesthetics, such as the unique gesture of paying homage to the immortals in Xianju, which is a tribute to the traditional oriental etiquette; The flute, piano and other musical instruments that appeared in the play also created a rich classical atmosphere. Some viewers commented, "The artistic style of" Song of the Moon "has opened up a brand-new imagination space for the creation of Xian Xia drama, and provided the audience with a shocking viewing experience. The beauty is like a dream and it is a real visual enjoyment."

Song of the Moon also returned to the "righteousness" of the traditional Xianxia drama. The play not only depicts the touching "little love" of men and women, but also shows the "great love" of their home country. The hero and heroine have great righteousness and shoulder the burden of the world. They not only protect their loved ones, but also have compassion and care for the people.

With a knife and sugar, a lot of twists and turns, and aesthetic online, the threshold for watching drama is low, so it is deeply loved by female users in the sinking market of the third and fourth lines, and reaches a wider range of female groups horizontally. Cat’s eye data shows that the effective broadcast market share of the drama is 9.3%, the audience is 90% female audience aged 18-30, and the total public opinion is 390.8, which has a considerable sinking market share. In addition, the play has an eye-catching performance on short video platforms such as Tik Tok and social platforms such as Little Red Book.

With its gripping story, excellent production and unique cultural charm of China, Yue Ge Xing has been distributed to Korean, Vietnamese, Cambodian and other countries, and is deeply loved by overseas audiences. As a masterpiece of Xian Xia of the year, the drama polished high-quality content with the spirit of craftsman, and gained good market feedback, which once again demonstrated the creative purpose of "content is king" and brought positive enlightenment to the film and television drama industry.

Photo: Official micro-drama series

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　　Author: Professor He Qin of capital university of economics and business Institute of Labor Economics.

　　With the development of science and technology, a new round of scientific, technological and industrial revolution triggered by artificial intelligence will have a sustained, extensive and profound impact on China’s employment. Under the progress of artificial intelligence technology, how to fully implement the "employment priority" policy and achieve higher quality employment has become an important issue of "protecting people’s livelihood".

　　First, choose the "employment first" intelligent transformation development model

　　Different from the previous three technological revolutions, the technological progress of artificial intelligence has a stronger effect on empowering enterprises, improving quality and reducing costs, and increasing benefits, and has a more obvious effect on the multiplier effect of man-machine complementarity, the enhancement of workers’ ability and the improvement of employment quality. Therefore, it is necessary to speed up the formulation of tax relief and financial subsidy incentive policies to promote the rapid application of artificial intelligence technology in new scenarios and traditional industries, create benefit sharing among stakeholders in the value chain, create a win-win space for all parties, and reduce obstacles to the application of new technologies. On the one hand, it forces technological innovation through landing application, and improves the usability and ease of use of technology. On the other hand, it promotes industrial intelligence through landing application, which promotes the expansion of employment and the improvement of employment quality, and then realizes the triple spiral of "intelligent industrialization, industrial intelligence and employment expansion".

　　In the strategic layout of artificial intelligence, the "dual" development model of vertical whole industrial chain cluster development and horizontal related industrial chains driven development is implemented, and employment is given priority, and a matrix employment priority strategy is established. On the one hand, the vertical whole industrial chain promotes employment as a whole, on the other hand, the horizontal related industries promote employment. Taking the intelligent driving industry as an example, its industrial chain includes vehicle manufacturing enterprises, large Internet enterprises, small intelligent driving innovation and entrepreneurship enterprises, service supporting enterprises and public departments. In the vertical direction, a vertical industry chain-driven employment model of "stable employment of large vehicle manufacturing enterprises+employment absorption of large Internet enterprises+creation of new jobs by small intelligent driving innovation and entrepreneurship enterprises, service supporting enterprises and public service departments" can be formed. In the horizontal direction, the application of intelligent driving technology in other industries can be used to promote employment. For example, the application in agriculture, mining, ports, urban transportation and other fields will drive employment horizontally.

　　In addition, support the emergence of new forms and models of artificial intelligence in new infrastructure, new scenes and industrial applications, such as a large number of data annotator jobs created by artificial intelligence basic data industrial bases in new infrastructure; Small-scale intelligent driving innovation and entrepreneurship enterprises that appear in the automatic driving application scenario include core sensor research and development, chip research and development, key algorithm research and development, emerging car-making enterprises and other technological innovation enterprises, start-ups and new business enterprises. It is necessary to encourage the development of these new forms and modes of enterprises, open up new employment space and enhance employment tension. At the same time, under the new development pattern that the domestic big cycle is the main body and the domestic and international double cycles promote each other, we will promote the intelligent transformation of the global supply chain and promote offshore outsourcing employment and the return of overseas returnees.

　　Second, activate the domestic consumer market and expand new foreign consumer markets

　　Employment is an induced demand. To expand employment, it is necessary to expand employment through the expansion of demand for products and services. With the application of artificial intelligence technologies such as computer vision, natural language processing, speech recognition, human-computer interaction, machine learning, knowledge map, biometric identification, virtual reality or augmented reality in products, enterprises will develop more new products and create more intelligent services according to market demand. Therefore, policies to expand the consumption of artificial intelligence products and services should be introduced as soon as possible. The second is to introduce policies to encourage the expansion of artificial intelligence to drive the consumption of industrial products and services. The application of artificial intelligence in different scenarios will change the whole social ecology, and a large number of new products and services will be created in this process. The third is to create new demands, promote new consumption to lead a new quality life, foster new intelligent employment forms and employment patterns, and promote diversified investment, so as to form a strong domestic artificial intelligence product and service market and better meet people’s new expectations for a better life in an intelligent society. Fourth, make use of the first-Mover advantage of China’s artificial intelligence in the application field, innovate more artificial intelligence products and services suitable for the international consumer market, formulate export incentive policies for artificial intelligence technologies, products and services, and smooth and expand the international market.

　　Third, create the expansion work "based on unique human skills"

　　The advantage of artificial intelligence is to discover laws from a large number of data, especially unstructured data, and help humans to complete repetitive and standardized work that can make decisions only by simple thinking. In terms of quantifiable and standardized programs, artificial intelligence is better than human beings. However, human beings have the uniqueness of thinking, creation, communication, emotional communication, cooperative spirit, curiosity, enthusiasm, like-minded driving force, emotion, understanding of good and evil, understanding of beauty and ugliness, and are better at engaging in creative work. Artificial intelligence and human beings are good at each other. It is expected that artificial intelligence will quickly occupy many standardization fields in the future, and human beings will find new areas of expertise in the supply of various differentiated and personalized products and services. According to the comparative advantages of man and machine mentioned above, the "people-oriented" work fields that human beings may expand in the future include: nursing work for the elderly, the infirm and the mentally ill; Basic education and special education; Experience economy work that serves individual needs; Handicrafts that meet the creative needs of young people, creative economy jobs such as VRMR game experience, etc., in addition, some new occupations have emerged, such as data annotator, intelligent manufacturing engineer, virtual reality engineer, artificial intelligence trainer, artificial intelligence trainer, drone assembly and adjustment worker, etc. The government should promptly formulate incentive policies to encourage society to create expansion jobs based on unique human skills.

　　Fourth, encourage non-standardization work in the process of intelligence.

　　The progress of artificial intelligence technology brings new employment forms, organizational forms and working methods. Non-standard employment is an inestimable field to absorb unemployed workers, which represents the originality and adaptability of the labor force. Develop a variety of non-standardized flexible employment methods to appropriately alleviate the employment pressure, increase the flexibility of the labor market, and meet the employment needs of different labor groups. At present, the flexible employment modes of international concern mainly include: part-time employment, short-term employment, dispatched employment, seasonal employment, standby employment, part-time employment, remote employment, contracted employment, independent employment, self-employment and family employment. In addition, in order to reduce the unemployment risk of artificial intelligence technology and alleviate inequality, we should choose to introduce active labor market policies, such as job incentives and employment assistance, so as to provide solutions for the surplus of low-skilled labor. The public sector or social organizations should indirectly provide employment opportunities for the unemployed, including temporary posts or short-term skills training courses. At the same time, workers should take the initiative to embrace new technology, use technology to find new opportunities, make up for the shortage of full-time jobs by engaging in freelance and part-time jobs, and alleviate the labor market tension caused by technological unemployment.

　　Secondly, with the application of artificial intelligence technology in digital platform, a large number of new employment forms, such as live broadcast, online literature, intelligent scene experience, etc., are often not fully covered by the current formal social security system, so the government’s social security supporting policies should be matched with it, so that the new non-standardized work brought by artificial intelligence can bring higher income level, freedom, satisfaction and happiness to workers, thus achieving higher quality employment.

　　Finally, we can consider using artificial intelligence technology to establish a flexible employment platform for digital talent supply and demand. Accurate matching through big data can reduce job search time, loosen restrictions on the free flow of talents and data, and provide free data to help workers find new opportunities, stimulate innovation and improve economic efficiency.

　　(This paper is the research achievement of the National Social Science Fund’s key topic: the research on the impact of artificial intelligence on the labor market and the transformation of workers’ knowledge and skills (19AGL025). )

As a commentator, Mr. Huang appeared on XXTV-5 in the early 1990s, and Huang and Liu and Zhang Sanjianke created the column of World Football, which made us look forward to every Monday when we were studying in Beijing. My last impression was that I co-hosted the 2002 Japan-Korea World Cup with Shen Bing in 2002.

Later, it is said that he joined the media and became the online celebrity of football. With his football level, he should be able to dominate one side, and entertainment football can flourish off the court. Should be blessed, although the age difference is not big, but after all, watching his program has a beard.

Another master’s corner, I really don’t know. I know it by chance because of a technical term of "protective response" That is, online celebrity, who wears sunglasses and bobs his head to catch and scold anyone on the Internet, is said to know the way and know the king better than the beautiful country and Sichuan.

Because of the big sunglasses, I knew that I had a football teenager. Frankly speaking, we are not football professionals. Although big sunglasses preached everywhere that he was engaged in youth training, we always felt that it was at best a football training class and an off-campus training class.

It seems that the relationship between the two is not bad, and they have been entertaining to death, and they are also connected to each other live. I don’t know about it recently, maybe Mr. Huang has seen through the scam; Perhaps the head of the new Football Association named the big sunglasses, and Mr. Huang wanted to raise his arms and shout for the sake of his inner conscience.

Mr. Huang finally decided that junior football is a performance class in online celebrity. Zhan Yan, it’s worse than us, and we also evaluate it as teaching and training.

Big sunglasses know the king, how can you stop? Come on, bully me, no way. Although we are not studying literature, we are studying inorganic materials. We’re not subtle. What do you think you came from? Leave that station, you’re nothing, and you’re a bitch.

Football in China, what is this situation? In a rural phrase, that is: dogs eat dog bones.

China football, when can you get clean and let a certain line really "do it"?

This time, I am optimistic about Mr. Huang, just because I follow my heart and my heart.

On the afternoon of November 4th, 2022,Under the guidance of Futian District Talent Bureau, the Smart City Special Session of Zhichuang AI-AI+Industry Summit sponsored by Shenzhen Artificial Intelligence Industry Association, Gongdadi Innovation Technology (Shenzhen) Co., Ltd. and Guangzhou Yingma Information Technology Co., Ltd. was successfully held.

The talent development activity of "Zhichuang AI" is one of the series of activities of "Endeavour New Journey to Spend Talent Day" in Futian District in 2022. It gathers professionals from enterprises in artificial intelligence industry, focuses on AI industry ecology and artificial intelligence industry chain, shares cutting-edge perspectives and talks about new opportunities for artificial intelligence development. With the theme of "Smart Convergence into a City, Winning the Future", this forum focuses on the smart city field, and faces software developers, system integrators and hardware providers in smart city transportation, urban management and other fields, bringing together enterprise representatives and industry elites with AI intelligent upgrade requirements, and connecting upstream and downstream business opportunities, industrial landing experience and other all-round resources to jointly explore the development direction of urban scene application.

Zhao Cong, CEO of Gongda, Liang Hongbo, General Manager of Yingma Technology, and Lang Liping, Shenzhen Artificial Intelligence Industry Association delivered speeches for the event; Li Sunan, Senior Marketing Director of Gongda, Lu Zhitao, Director of AI Scene Application Division of English Code Technology, Yan Weijie, Manager of Qianshitong Solutions Department, and Liu Rongjie, Product Director of Gongda attended the event and delivered speeches, and had in-depth interactive exchanges with business representatives and industry elites in the smart city field on the key technologies, scenes and needs of smart city development.

This activity focused on key technologies and fields such as visual AI, intelligent transportation, intelligent security, AI computing power, etc., and invited more than 60 enterprises to participate in the in-depth discussion of hot and difficult issues in the construction and promotion of smart cities. At the same time, the live broadcast of the event attracted nearly 3,000 participants. Through this activity, participating enterprises share their experience in AI construction of smart cities, combine the digital and intelligent transformation needs of their fields, make all-round docking of related resources, jointly explore the development trend of smart cities, and jointly promote the high-quality development of artificial intelligence industry.