"Taurus heads up and resigns, and jade tiger receives happiness and welcomes the spring." At 20: 00 on January 31st, CCTV’s Spring Festival Gala in 2022 met the audience as scheduled in a happy, auspicious and jubilant Spring Festival atmosphere.

　　The content of the whole party is novel and unique, and the emotion is warm and full. The ingenious use of 720-degree circular screen and virtual technologies such as XR and AR provides the audience with a cultural feast with excellent ideological, artistic and ornamental features. From beginning to end, the party has been widely concerned by the audience and media at home and abroad. It is generally believed that the Spring Festival Evening in 2022 will be vivid and colorful, creating a lively and festive atmosphere.

　　According to preliminary statistics, as of 24: 00 on January 31st, the average audience rating of live TV broadcast in the Spring Festival Evening of 2022 reached 21.93%. The number of new media direct-on-demand users reached 4.932 billion times, an obvious increase compared with last year. For the first time, the number of viewers watching the Spring Festival Evening on the vertical screen was 200 million, and users under the age of 30 accounted for over 50% of the users with vertical screens. The netizens received rave reviews, with a total of 360 million praises. The feedback of the mobile phone vertical screen to watch the Spring Festival Evening was innovative and really beautiful, and they all wished the motherland prosperity, prosperity, peace and prosperity. Overseas, more than 600 media from more than 170 countries and regions, including the United States, Canada, France, Italy, Russia, Japan, Brazil, Australia, India, United Arab Emirates, Singapore, South Africa, broadcast and reported the Spring Festival Gala simultaneously, and watched the live broadcast of the Spring Festival Gala through CNTV and CGTN overseas social matrix for more than 35.24 million times, an increase of nearly 16.58 million times compared with last year.

　　Sing songs for the times and express feelings for the people

　　Singing and dancing show the prosperous flavor of the year

　　The theme of this year’s Spring Festival Gala is "Spring Festival Melody on a New Journey, Ode to Joy in China". We immerse our hearts, feelings and thoughts into colorful life, and strive to start from a small incision, deeply reflecting the major themes of the centenary of the founding of the Party, rural revitalization, ecological civilization, the Winter Olympics and China’s space flight, and depicting the magnificent picture of the new era and new journey.

　　The opening program "Happy and Auspicious Year" is filled with the flavor of happy reunion, which instantly pushes the atmosphere of the party to a climax. Zhang Ye and Lv Jihong sang "The Millennium Dream is Sailing" and "The road to a strong country is full of hope" with a song "Our Time". Yin Xiumei and Yan Weiwen sang "A Spring Breeze of 100,000 Li", which was affectionate and simple, and sang the full vitality of spring in China. Chen Kun, Jam Hsiao (Taiwan, China), Jackson Wang (Hong Kong, China) and Peng Yongchen (Macao, China) sang the magnificent Yellow River and the Yangtze River, which made the world hear the surging of the great rivers in the East. The dance "Putting on a Spring" is based on the swing dance of the Lahu nationality. People are dressed in costumes, singing and dancing, and the songs are exciting and joyful. Shanxiang has achieved fruitful results in tackling poverty, and a full sense of gain and happiness permeates people’s hearts. "My sense of the times is the flame of a dream in my heart." The song "Sense of the Times", jointly performed by Deng Chao, Chris Lee and Jackson Yee, sings young people’s vision and hope for the future in the high and exciting rhythm.

　　Last year, the news that Yunnan elephants went north and returned south touched the hearts of the world. A beautiful picture of harmonious coexistence between man and nature is slowly unfolding in the musical short play "Rejuvenation of Vientiane". People live up to the castle peak, and the castle peak will live up to people. The original ecological scene performance "Song of the Land" gathers folk music of five places, namely, Masonry Song in western Hubei, Gonggong Ballad in northern Shaanxi, Aolu Guya in Daxing ‘anling, Tea-picking Song in Ningde in eastern Fujian, and Heart Ticket in Erhai Lake in western Yunnan. It is a dialogue between man and nature, and expresses Chinese’s most simple feelings about the ecological civilization of grass and sand in landscape forest, field and lake.

　　Asking the sky, in 2021, we handed over an inspiring and amazing space answer sheet. With the help of XR technology, the 720-degree dome screen is as bright as the Milky Way. In the children’s dance "Star Dream", children dressed in blue spacesuits jump into stars, and the daughter of astronaut Wang Yaping who is on a mission at the space station says "mom", which makes the "space dream" full of feathers fly into the sky and the "dream of a strong country" insert wings and fly into the hearts of future generations of the motherland.

　　Traditional culture lasts for a long time, and creative integration has unlimited charm.

　　One of the highlights of this year’s Spring Festival Gala is the fusion and innovation programs that highlight the Chinese cultural heritage and the aesthetic pursuit of the times. Music short plays, landscape Tai Chi, creative singing and dancing poems and paintings, and original ecological scene performances, etc., through the deep integration of technology and culture, create beautiful and amazing visual effects in fantasy and realism. The dance poetic drama "Only this Green" combines the cutting-edge technologies such as XR and holographic scanning, and the dancers tell the classic legend of "A Thousand Miles of Rivers and Mountains" with dance vocabulary such as walking alone, waiting and thinking. Between pitching, the green is fixed for thousands of years; Dynamic and static contrast, listening to the sound of history.

　　The creative poetry and painting "Recalling Jiangnan" brings together the masterpiece "Fuchun Shan Jutu". Pu Cunxin, Feng Yuanzheng, Li Liqun (Taiwan, China), Ding Zhicheng, Ayanga, Aska Yang (Taiwan, China), Zheng Qiyuan, Cai Chengyu, etc. came into the picture, singing, fishing and reading in Xiushui Castle Peak, and the painting was blown away with the song, and people were walking in the painting. The audience read the classics in the vivid picture scroll and savored Jiangnan.

　　From the octogenarian famous artists to the seven-year-old Meng Wa, several generations performed "Endless Pear Garden Love" on the same stage, and the opera art has a long rhyme and is passed down from generation to generation. Especially in the selection of Peking Opera "Xu Ce Run to the City", 74-year-old Chen Shaoyun body of work shakes his beard, grabs his sleeve, kicks his robe, and makes people feel the cultural spirit of the Chinese nation in one go.

　　The building is 100 feet high and can pick stars. Standing at the height of China, it conveys the spirit of China and condenses China’s strength. Landscape Tai Chi "Flowing Clouds and Flowing Water" breaks through the stage space limitation. Three martial arts and Tai Chi champions are prancing around four cloud-top buildings in Shanghai, Chongqing and Guangzhou, paddling the city skyline with one stroke and one style, and vividly interpreting "the unity of heaven, earth and people". The martial arts short play "Ruhu Xiaochun" integrates the plot into the martial arts performance. With the narrative clue of practicing martial arts in the morning, wading through mountains and rivers, and outwitting the chivalrous man, Huwa expresses the profound Chinese martial arts, the chivalrous spirit of treating each other with sincerity and the self-improvement personality.

　　Dialects in all corners of the country have their own tastes, and the folk customs in all corners of the country are varied and polymorphic. Jiang Kun and Dai Zhicheng’s cross talk "Happy Dialect" shows the vivid and colorful language and regional culture of China. Lu Xin and Yuhao, young crosstalk performers, teased each other with a talk about "Is it like it or not", and interpreted the traditional art forms such as storytelling, duet, and Shaanxi Opera into fashion charm.

　　The century-old archaeology traces back to its roots, offering the answer of "Why China" to human civilization. Zhang Guoli unveiled the bronze mask of Sanxingdui’s newly unearthed cultural relics. The country’s heavy weapon is really present, and at first glance it can witness the Millennium civilization. In the following dance "Golden Face", the dancer and the bronze mask crossed time and space and started a fantastic love, which made the "national treasure come alive".

Observing the real life and conveying true feelings and great love in joy.

　　Language programs observe the reality with a small incision, and the themes are diverse and grounded, showing a variety of life appearances. Guo Donglin, Shao Feng and others starred in the essay "The Story of the Rest Area", which tells the story of dual-employee medical couples taking the initiative to join the anti-epidemic cause. The dialogue revealed the great love of the small family, which is a true portrayal of countless workers fighting in the front line of anti-epidemic; In "Giving Red Envelopes", Jia Bing sells cars and gives red envelopes to relieve the worries of workers, praising the mutual help between people. The sketch "Father and Son" focuses on entrepreneurs and reflects the understanding and care between father and son. Jia Ling, Zhang Xiaofei and others brought the essay "Happiness on the Top" with a short video to break the topic, showing a lively and joyful family fun; Shen Teng, Mary, Chang Yuan, Allen and others interpret the essay "Don’t Pay Back", which satirizes the "Lao Lai" who is helpless and disloyal to others. The works advocate the virtue of being honest and being a man with warnings such as "It’s not that we are thin-skinned, but that our old classmates have deep friendship" and "Those who can lend you money are the people who trust you the most".

　　The stage of the Spring Festival Evening is also intertwined with affection, friendship and love, conveying the great love of the world. Han Hong gave an affectionate song "There are so many people in this world" to everyone who worked hard for a happy life, and made the world warmer and more powerful with love. Ronghao Li and Angela Zhang (Taiwan, China) sang "Love Together", which explained the sincere feelings of companionship and love together. The song "You are a Gift in My Life", accompanied by Uradon’s melodious piano, Liu Huan sang the freehand brushwork of love with deep affection — — The companionship of family, the help of friends and the care of lovers are all gifts given by life. Allen, Roy, Victoria Song and Summer brought the song "True Love Dancing", and the acrobatic performance was in a cheerful rhythm, and the scene was a sea of joy.

　　Welcome the Winter Olympics, gather positive energy and work together for the future.

　　Beijing 2022 Winter Olympics will be grandly opened on February 4th. In the Spring Festival Evening of the Year of the Tiger, there is a new story, telling the story of the Winter Olympics with creative works, and going to the ice and snow appointment together.

　　For the first time on the stage of CCTV Spring Festival Evening, IOC President Bach wished everyone a happy New Year and a good year of the Tiger in Chinese, and invited them to celebrate the Beijing 2022 Winter Olympics. Liao Changyong, CoCo Lee (Hong Kong, China) and many international friends sang the Winter Olympics theme song "Lighting Dreams". "Olympic Meeting, the most beautiful smile in colorful sky", the dream crosses mountains and mountains, and the Olympic spirit spreads all over the world.

　　In the specially designed short film "The Year of Snow and Ice Shines in China" in the Spring Festival Evening, the mascots of the Winter Olympics and the Winter Paralympics "Ice Dun Dun" and "Snow Rong Rong" are like elves, flying back and forth with the notes of the skating waltz and the winter Olympics symphony, and the conductor’s swallow-tailed suit turns into ice and snow equipment around them, and the baton turns into a sleigh and slides down from the winter Olympics ski platform to complete the dream transition from the stage of the Spring Festival Evening to the winter Olympics venue. Art and body blossom, violin and figure skating realize the perfect integration of ice and snow sports and classical music. Dancing with the music, two elves flew out of the stadium to show you the splendor of the Beijing Winter Olympics venues, such as the Ice Cube, Snow Ruyi, Ice Ribbon, Ice Sail and Ice Flower.

　　"Spring Festival Gala in 2022" expresses the excellent Chinese culture with innovative language with a sense of the times and youth, dedicates a colorful cultural feast to the audience, and sings the Spring Festival song in the new era and new journey.

1905 movie network news Recently, Disney’s classic animated derivative drama "zootopia Big and Small+"released a formal Chinese preview and a large number of stills, and the drama will land on Disney+ on November 9.

There are 6 episodes of "zootopia Big and Small+",each focusing on different popular characters. In the form of a series of short films, this film goes deep into this Oscar-winning film to explore interesting stories about residents’ lives, such as Lulu, an avant-garde Arctic shrew, a leopard police officer who loves candy, a well-dressed "pirate duke", a childhood gentleman with his grandmother, Judy’s parents in his youth, and a smiling sloth lightning full of surprises.

It is reported that Zootopia is an animated film released by Disney in 2016, which tells the story of Judy Rabbit who achieved her childhood dream through her own hard work and became an animal policeman in an animal city where all animals coexist peacefully. The film was released in China on March 4, 2016. After the release, its lovely characters and interesting plots attracted a large number of fans and gained more than 1.5 billion high box office results.

　　This year’s government work report pointed out that "science popularization is widely carried out. Cultivate innovative culture, carry forward the spirit of scientists, and cultivate a good style of study. "

　　"Popular science plays an important role in helping the public to establish a scientific world outlook and methodology, improving the public’s scientific literacy and scientific judgment ability, and promoting social progress and sustainable development." On March 6th, Shan Chongxin, member of Chinese People’s Political Consultative Conference and vice president of Zhengzhou University, had a clear understanding of the importance of popular science in an interview.

　　In recent years, Shan Chongxin spends a lot of time on popular science every year besides teaching and scientific research. He led the team to hold an open day for popular science in Zhengzhou University every year, which attracted tens of thousands of primary and secondary school students and their parents. He also actively organized teachers and students of the school to go to remote areas to carry out popular science propaganda and teaching activities.

　　In 2016, General Secretary of the Supreme Leader pointed out in his speech at the "Three Sessions of Science and Technology" that scientific and technological innovation and scientific popularization are the two wings to realize innovation and development, and scientific popularization should be placed in the same important position as scientific and technological innovation.

　　In Shan Chongxin’s view, compared with the wing of "scientific and technological innovation", there are still obvious shortcomings in China’s popular science work, which are highlighted by the lack of enthusiasm and initiative of scientific and technological personnel in colleges and universities to participate in popular science. A large number of scientific and technological innovation resources in colleges and universities have not played a role in promoting scientific spirit, spreading scientific ideas and advocating scientific methods. To this end, he will focus on this topic at the National People’s Congress this year.

　　"It is suggested that college teachers should be encouraged to actively participate in popular science work and guide young people to establish the ideal of scientific and technological innovation from an early age." Shan Chongxin said that it is the duty of science and technology educators to carry out popular science work. Teachers and students in colleges and universities should be encouraged to form popular science propaganda groups to regularly show or preach popular science in remote areas, so as to guide more young people to establish the ideal of serving the country through science and technology and plant "seeds" for their future.

　　Shan Chongxin also said that organizing college students to go to remote areas for activities such as scientific research achievements display or popular science teaching can not only cultivate students’ innovative motivation, but also provide a broad stage for college students to display their talents, play their roles and experience growth, which is helpful to cultivate students’ scientific spirit and sense of social responsibility and contribute to social progress and development.

　　There are physical places such as library, school history museum and laboratory, human resources such as university professors, doctors, masters and college students, and scientific and technological conditions such as scientific research achievements and scientific research projects. Shan Chongxin told reporters that these are "scarce resources" for primary and secondary school students, especially those in remote areas. "I suggest that the university hold several open days every year to attract the public to know about the school, to stimulate the’ curiosity’ of young people, especially those in remote areas, to guide more young people to study hard with the power of example and to change their destiny through knowledge." Shan Chongxin said. (Reporter Yang Liu)

In 1980s, literature was once one of the most fashionable topics in Chinese. At that time, the fastest-selling magazine in newsstands was Dangdai, People’s Literature and Novel Monthly. If you haven’t read "Avant-garde" and "Vague School", you may be embarrassed to say hello to others.

Nowadays, in the fast-paced traffic era, it seems that there are fewer and fewer people who can calm down and read a literary work. So is there still a "shelter" for literature in our daily life? Recently, the second season of the humanistic documentary "Everyday Literature" jointly produced by Southeast Satellite TV, Channel Satellite TV and Youku Video answered this question in an ingenious way. The program enters the writers’ daily life, shows their rich and interesting spiritual world, and makes the public feel the charm of literature enough to illuminate their daily life again.

"De-streaming" writers’ lineup

The second season of Everyday Literature, which returned after a lapse of two years, continued the pattern of the previous season, starting from the visit of friends, and reflecting the writer’s cognition and interpretation of the times and life through the two-day conversation, visit, experience and observation between writers and friends. But at the same time, the program also faces some challenges in the creation of the second season.

The primary problem faced by the creative team is to determine what kind of writers will enter Daily Literature this time. Through the program, we can easily find that compared with last season, the writers in this program seem to be more "de-streamed". Among the six writers, there are writers who have won the Mao Dun Literature Award, such as Liu Liangcheng and Li Xiuwen, and there are also representatives of the "third generation poetry" Yu Jian and representatives of the new generation writers Shuang Xuetao.

The reason why I chose to shoot these writers, director Wang Shengzhi has his own ideas: "After two seasons of programs, the criteria for choosing writers are not whether there are awards or whether they bring their own traffic. The writers I choose are all people who have seen the main works in recent years and caused me to read and think. I value their ability to dream and communicate with their hearts more."

In the film, Liu Liangcheng and Hong Qi roamed the grassland Gobi in Xinjiang, and Lu Yu shepherds, wild camels, donkeys, lizards and other creatures all stopped to say hello. When he said that "a spider’s web is a spider’s home", what the audience got from it was a writer’s philosophy of equality of all beings and integration of things and me. Yu Jian and his good friend Hu Liangcan met in Jianshui ancient city, freely entering and leaving the noisy slag street and the secret quiet house, talking about divinity and eating with a big mouth. Facing the mottled door with no details, he threw a question to the audience, that is, the meaning of details to life.

Whether it’s Liu Liangcheng, Li Xiuwen, Yu Jian, Chen Yan and other writers, all the writers invited by the program are rich in life experience and thoughtful enough. It is precisely because of this that their stories and expressions can make the audience more touched and inspire them.

Let writers roam the world

Let literature combine with life better.

On the basis of exploring the writer’s spiritual world, the new season "Daily Life of Literature" also tries a new way to oppose TV linear narration. The program allows writers and friends to walk into the environment of life, nature and the streets and lanes of the city, which makes the program more "a sense of human roaming".

From the desert Gobi to the ancient city market, writers and their friends swim in the vast world, sing songs in the pastures of Xinjiang and play guitar in the yellow sand of Dunhuang; Or wandering in the bustling fireworks world, drilling hutongs and talking to grandfathers, entering the village in the city and talking to migrant workers at home. With their roaming, the program presents a broader and richer local customs and opens up a richer life.

In Wang Shengzhi’s view, the core of roaming is encounter and improvisation, which is very different from interview. It is not only a physical space movement, but also a spiritual journey. "Roaming makes writers leave their familiar environment, and then they will meet strange people and things. When these encounters occur, they can start a topic, and this expression is from the heart."

As a matter of fact, in each nearly one-hour program, the topic of conversation is changeable, which is often the product of the team setting up the camera and letting it develop when the writer and friends are roaming. Shuangxuetao and Shi Hang wandered between the red bricks and green tiles in the ancient capital Beijing, and came across a narrow family, which reminded him of his childhood sleeping on a hot kang and his parents selling roasted sweet potatoes and being chased around the street by the urban management, and naturally talked about the understanding of "compassion": "What is compassion? It is’ I am also him’. " Li Xiuwen happened to talk with his elder sister who picked bitter vegetables in Xinglin, a wasteland in the northwest. He liked to listen to everyone talk about the triviality of daily life and said with emotion, "Life is exposed to writing, and writing is exposed to life."

Faced with a relatively unfamiliar environment, writers will improvise, express their feelings about life, and respond and rebuild this imperfect real world by watching the initial heart of literature. Just as Shi Hang’s review and Shuang Xuetao’s crazy sledding on the ice rink in Shichahai expressed in the program: "Everyday Literature is not to shape a certain height, but to deconstruct all heights and let you know what is interesting, true, good and beautiful."

"I hope that in the second season’s program, literature can be better combined with daily life and bring different things to the audience." Wang Shengzhi said. Just like in the program, Yu Jian read aloud in the vegetable market, and the old man next to him walked in front of him; Shuangxuetao is reading in a narrow alley, and the people behind him are playing billiards … In the second season of Daily Literature, the author’s reading session is placed in the daily fireworks, which actually brings literature back to its place.

Literature is never empty, it comes from the summary of writers’ life and the philosophy of life. In the second season of Daily Literature, writers and friends swam together in places closely related to literary creation, visited the market life, and skillfully linked literature with life. "In the past, many people felt that literature was far away from them. No, part of daily life was literature, and those shining and poetic existence belonged to literature. So there is daily life in literature, and there is also literature in daily life. " Wang Shengzhi said.

"Invest 20% of creative power to make leading content every year"

In recent years, from Breakfast in China, Dishes, China is so beautiful, and then to Everyday Literature, fujian media group Satellite TV Center takes food, music, literature, etc. as the entry point of creation, and refines the feelings of life from the details of daily life, creating a series of successful documentary works, showing a distinctive style and winning a good reputation.

According to Hong Lei, director of fujian media group Satellite TV Center, director of Southeast Satellite TV, and master planner of Daily Literature, at present, some works blindly cater to the market and capital, and tend to be pan-entertainment and too utilitarian, so they cannot enter the hearts of the public. Therefore, he hopes to leave a "free place" for creators. "Satellite TV Center invests at least 20% of its creative power every year to make content with leading value, and encourages to try new program forms and content themes and do it on the circle. In fact, it is very valuable that each program can at least have emotional dialogue and communication with some people. "

In an era when serious literature is declining and the public attaches too much importance to the entertainment function of literature, Everyday Literature, a documentary with a seemingly niche theme, leads the audience into the world of literature step by step in an interesting way and opens up more space for thinking and taste. In the past reading documentaries, whenever the themes of "reading" and "literature" were mentioned, they were always endowed with profound meanings and heavy concepts, which made many viewers "flinch". However, in the second season of Daily Literature, there is no literary coffee to explain the creative stories of classic works. It is not an interview with famous writers, but to let writers enter a broader world and face the difficulties of modern life through individual discovery and sentiment, thus arousing the emotional resonance of the audience.

As summarized by Hong Lei: "Everyday Literature is not just about literature, but focuses on the writer’s ability to digest life, helping the audience understand and refine life from the writer’s point of view, which is a rational thinking about real life and helping the audience solve their own life problems better."

Liu Liangcheng’s birthplace is a village on the edge of the Gurbantunggut Desert in Xinjiang. The writing of One Man’s Village stems from his memories of a village that has gone far away. Li Xiuwen wrote "To the Elder in Jiangdong", using sixteen simple but extraordinary stories to write the most wordless heavy; Chen Yan took Chen Xiaoduo to visit Xibali Village in Xi ‘an. The spiritual highlights of the bottom workers are the source of his work "The Leading Role" …

"In fact, you will find that many words coincide with the images in the world. If words are the other side of meaning, then this shore is the image of our current life. " Wang Shengzhi said, "It is equally valid to put the words in the book on the hot shore, because there is a bridge between them, so everyone can naturally understand and feel, and this is the most enjoyable place to shoot this film."

"Illuminating daily life with literature and ruminating on life with thoughts" is the initial intention of creating the program "Daily Life of Literature". In the second season, the program is still full of awe of literature. Through the collision between literature and daily life, it reflects the writers’ cognition and interpretation of the times and life, and delivers thoughtful content to the audience, so that the public can glimpse the light of thought in daily life.

　　　　　　 CCTV News:Today (May 22nd) is the 22nd International Biodiversity Day. The theme of this year is "Building a Shared Future for All Life", and the propaganda theme of China is "Building a Community of Life on Earth".

　　　　　　 Biodiversity refers to the diversity of life on the earth and the interactions, cycles and natural processes that link it together. "Smiling Angel" finless porpoise, naive giant panda, and "exotic flowers and plants" in the deep valley & HELIP; … It is the biodiversity that makes our blue earth beautiful and rich.

　　　　　　 China has a vast territory, both land and sea, complex landforms and climate, which breeds rich and unique ecosystem, species and genetic diversity. It is one of the countries with the richest biodiversity in the world, and biodiversity is an important basis for the harmonious coexistence between man and nature.

In Qinghai Lake, the number of Przewalski’s gazelle, a national first-class protected wild animal, has now increased to more than 2,800. At the same time, the local ecological balance system of water, fish and birds has been formed.

Located in the northeast of Qinghai-Tibet Plateau, Qinghai Lake is the largest saltwater lake in China, with a total area of about 4,625.6 square kilometers. It is also one of the 35 priority areas for biodiversity protection in China. Przewalski’s gazelle is a national first-class protected wild animal, which is distributed in the area around Qinghai Lake. In these two days, the staff of gangcha county Natural Resources and Forestry Grassland Bureau of Qinghai Province came to the observation point of Przewalski’s gazelle in Hallgeir area near Qinghai Lake to monitor and analyze the reproductive rate and survival rate of this piece of Przewalski’s gazelle in the lambing season this year.

In recent years, with the increasing protection, the ecological environment is getting better and better. The latest monitoring data shows that the number of Przewalski’s gazelle has increased from less than 300 in the 1990s to more than 2,800 in 2021.

In May, Qinghai Lake was full of blue waves and thousands of birds gathered. Tens of thousands of migratory birds migrated to Qinghai Lake to start nesting and breeding. Now the core areas such as Bird Island and Haixingshan have become big birthing rooms for birds, and they are full of vitality everywhere. At present, the total number of waterbirds in the lake area is about 571,000, with 97 species. There is movement on the surface of the water, and it is not "peaceful" underwater. There is also a precious fish species, Qinghai Lake naked carp, which migrates to the freshwater rivers around the lake to lay eggs from June to August every year, forming a spectacle of "yellow croaker migration". According to the latest data, in 2021, the naked carp resources in Qinghai Lake reached 108,500 tons, an increase of 0.81 million tons compared with 2020.

　　　　　　 At present, the water area of Qinghai Lake has steadily increased, the self-purification ability of water body has been significantly improved, biodiversity and species richness have also been comprehensively strengthened, and an ecological balance system of water, fish and birds has gradually formed.

After seeing Qinghai Lake, the largest saltwater lake in China, now I’m going to see Poyang Lake, the largest freshwater lake in China. It’s like a giant gourd tied on the belt of the Yangtze River. As the ecological environment of the Yangtze River and Poyang Lake continues to improve, the familiar "smiling angel" finless porpoise is back.

Over the past few days, more than 20 Yangtze finless porpoises have been observed playing in the waters of Yangzizhou in Nanchang section of Ganjiang River. From time to time, they jump in groups and set off waves on the river. At present, it is the season for finless porpoises to give birth. Observers found that three finless porpoises have a round belly and jump out of the water from time to time, which is obviously in a state of pregnancy and labor.

The finless porpoise is the only cetacean in the Yangtze River basin, and it is a rare and endangered species. The latest monitoring found that the number of finless porpoises in Poyang Lake has exceeded 700, and Poyang Lake has become the largest paradise for finless porpoises. Because this area is located at the junction of Ganjiang River and Poyang Lake, aquatic plankton is also dense and fish resources are abundant, and finless porpoises also regard this area as their delivery room. In order to ensure the safety of childbirth, the local government has also set up a finless porpoise escort, which guards around the clock. In order to better protect the biodiversity of Poyang Lake wetland, there are thousands of biological towers similar to "small houses" scattered in Poyang Lake National Wetland Park, creating environmental conditions suitable for all kinds of creatures to survive.

The just released Bulletin of Jiangxi Forestry Biodiversity Protection shows that in recent years, the local authorities have further strengthened the biodiversity protection of Poyang Lake by improving laws and regulations, strengthening investigation and monitoring, and strengthening law enforcement supervision. More than 700,000 migratory birds come to Poyang Lake for the winter every year, and more than 98% of the world’s white cranes live here. At present, there are 463 species of birds and more than 140 species of wetland plants recorded in Poyang Lake area.

　　　　　　 Ding Jixin, President of Ecological Restoration Promotion Association of China Forestry and Environment Promotion Association:Poyang Lake is the last reservoir before the Yangtze River enters the lower reaches, and the development concept of "jointly protecting and not developing" has also brought historic changes to Poyang Lake. Through protection and restoration, the ecological conditions in the lake area have been continuously improved, and the comprehensive strengthening of biodiversity in Poyang Lake has also played an important supporting role in the protection of biodiversity in the whole Yangtze River basin.

After seeing the ecology of Poyang Lake in the Yangtze River, we now turn our attention to the Yellow River basin and take a look at the biodiversity on both sides of the ecological corridor along the Yellow River. The reporter learned from the Henan Provincial Department of Natural Resources that it is expected that the entire ecological corridor in the south section of the Yellow River will be completed by the end of the year. This complex ecological corridor, which cooperates with nature reserves and wetland parks, also provides an important biological channel for the habitat of rare and endangered birds and the breeding of wild animals and plants.

In early summer, all 109 Taxodium distichum introduced for the first time along the Yellow River Ecological Corridor in Puyang County, Henan Province survived. Now, wetland managers are stepping up to replant 1,000 square meters of surface green plants to improve the water conservation capacity of coastal forests.

As a tributary of the lower Yellow River, Jindi River has also developed from an unremarkable flood channel into an inland ecological wetland system with both flood control and drainage functions. In the past two years, Jindihe Wetland Park has added more than 500 kinds of wild plants and planted 100,000 trees and shrubs, attracting a large number of endangered and rare birds to live and breed here.

Birds know best where the environment is good. Puyang County, which was not originally a stop for migratory birds, has now built a 120-kilometer ecological corridor along the banks of the Yellow River. The corridor focuses on supplementing the local ecological conditions, strengthening the reconstruction of ecosystems such as forests, grasses and water surfaces, and creating a wetland park with multiple water systems and connected roads.

　　　　　　 Not only Puyang, but also Henan, in combination with different topographical features in the middle and lower reaches of the Yellow River, has developed a composite ecological corridor along the Yellow River according to local conditions, covering more than 2 million mu of wetlands along the line, and also providing a "wintering ground" and a "gas station" for the migration of the whole organism.

Just now, we were all concerned about big rivers and lakes, and now we turn our attention to the southwest of China. Yunnan is the province with the richest biodiversity in China. Although its land area accounts for only 4.1% of the whole country, it includes all the ecosystem types on the earth except oceans and deserts. With the improvement of local ecological environment, the population of wild animals and plants continues to increase.

Since the beginning of this year, the staff of Lancang River County Nature Reserve in Changning, Yunnan Province have continuously photographed the activities of the black-necked pheasant, especially the male and female black-necked pheasants are rare in the same frame.

The black-necked pheasant is a national first-class protected animal, and its population is scarce. In recent years, Changning county has carried out protective monitoring of key species in 46 key areas of the county, and found that the population of national protected animals such as black-necked pheasant, macaque and black bear is increasing.

Not only the protection of animals has been comprehensively strengthened, but also the precious plant species. Rhododendron grandiflora is the tallest and largest tree species in Ericaceae. It grows slowly and is a representative star species in Yunnan and even the world. There are only more than 1,000 wild species. Since 2015, Yunnan Gaoligongshan National Nature Reserve has begun to explore the artificial breeding of Rhododendron grandiflora. Professional technicians have successfully cultivated more than 80 seedlings, and then these seedlings have been transplanted to Linjiapu, Gaoligongshan, which is similar to the original forest vegetation and climate type, for regression planting experiments. Up to now, 48 rhododendrons have survived, and the survival rate is over 60%.

　　　　　　 The reporter learned that in recent years, Yunnan has stepped up its ecological protection of nature reserves and wetlands at all levels. By the end of 2021, Yunnan Province had established more than 350 nature reserves at all levels, initially forming a species protection system with in-situ protection as the mainstay, ex-situ protection and in-vitro preservation as the supplement. More than 90% of the state-protected plants and 80% of the state-protected animals in the province have been effectively protected.

From south to north, from inland to seashore, more and more rare birds and animals are returning, showing the beauty of nature and ecology. Recently, the reporter learned from many places in the country that the latest infrared camera monitoring shows that many rare wild animals appear frequently. Let’s go and have a look.

Recently, the staff of Guanshan National Nature Reserve in Jiangxi Province collected and sorted out more than 20 sets of infrared cameras placed in the reserve a few months ago. In the monitoring screen, the cute posture of various rare wild animals made people laugh. The wild boar family played a selfie in front of the camera, and the baby muntjac pestered her mother for another sip of milk. The chubby crab-eating crab was full of cute and lovable. At night, leopard cats and weasels and badgers come and go in a hurry.

Coincidentally, recently, when the monitoring personnel of Gansu Annanba Wild Camel National Nature Reserve sorted out the recovered infrared cameras, they found that the national first-class protected animal jackals were frequently active. It can be clearly seen in the picture that jackals walk back and forth in small groups in the canyon, searching for prey.

　　　　　　 Since long summer, in Qilian County, Haibei Tibetan Autonomous Prefecture, Qinghai Province, which is located in Qilian Mountain National Park, local herders, managers and photographers have recorded many kinds of wildlife activities with their lenses. In the picture, wild animals such as spotted geese, black-necked cranes, Tibetan gazelles, Tibetan foxes, and blue sheep feed, play, jump, and run. Scenes where wild animals live in harmony with nature show the unique charm of biodiversity.

Recently, the yellow-breasted plaice, a national first-class protected animal, was found in Mazhou Island, Jingjiang City, Taizhou City, Jiangsu Province.

According to the observation video of Mazhou Island, since May, yellow-breasted flounders have frequently appeared in the local area, either perching on branches or foraging in the grass. Yellow-breasted flounder is 14— 15 cm, the male’s chest is bright yellow, and the female’s chest is pale yellow. In 2021, the yellow-breasted plaice was listed in the first-class list of national key protected wild animals in China.

　　　　　　 For a long time, Jingjiang city has banned any form of land development in Mazhou Island, keeping the original ecological features of beaches, reeds and other areas, and it has also become an animal paradise. According to statistics, since 2021, researchers from the Institute of Environmental Sciences have discovered 184 species of birds in Mazhou Island, including two species of wild birds under national first-class protection, namely Oriental White Stork and Yellow-breasted Sole, and 28 species of wild birds under national second-class protection.

Nowadays, more and more rare animals and plants appear around us, which also makes us feel that wildlife, nature reserves, forests, wetlands and other resources in China have been effectively protected in recent years, and the protection of biodiversity has achieved remarkable results.

In the past two days, good news came from Dongtai Tiaozi Mud Wetland in Yancheng, Jiangsu Province. This spring, the migratory birds who came here to live have set a new record.

Tiaozi wetland is one of the most important coastal wetland ecosystems in the world, and it is also the 14th world natural heritage in China, which fills the blank of the national coastal wetland world natural heritage. With the increasing protection of biodiversity, more than 400 species of millions of migratory birds come here every year.

In the whole country, a large number of rare and endangered wildlife populations have achieved recovery growth. The wild population of giant pandas increased to 1,864, the total number of crested ibis wild population and artificial breeding population exceeded 6,000, the wild population of Asian elephants increased to about 300, and the wild population of Tibetan antelopes recovered to more than 300,000. There are 206 species of rare and endangered plants in the wild, of which 112 are endemic to China.

Zhou Zhihua, Deputy Director of Wildlife Protection Department of National Forestry and Grassland Administration:China is one of the countries with the richest biodiversity in the world, with 37,000 species of wild plants and more than 7,300 species of vertebrates. In recent years, China has been stepping up protection, and the populations of many important wildlife species are steadily rising.

UN Secretary-General Guterres said in a speech on the 22nd that in order to realize a sustainable future for all, the world needs to take urgent action to protect biodiversity. He warned that the current rate of species disappearance is tens to hundreds of times higher than the average rate in the past 10 million years, and it is still accelerating. People must end the destructive war that is meaningless to nature.

Guterres said that this year, countries will hold a meeting to reach an agreement on the global biodiversity framework after 2020, and strive to make biodiversity embark on the road of recovery before 2030. He said that fairness and human rights, especially the rights of indigenous people, must be respected when achieving relevant goals. Guterres called on everyone to act and build a community of life on earth.

Correctly examine the mutually beneficial coexistence between man and all kinds of living things in the natural world, and put an end to all acts that destroy the ecological environment, such as over-exploitation, indiscriminate logging and wanton killing. It is everyone’s responsibility to create ecological civilization and build a community of life on earth. Go on and on, the future can be expected, let’s work together to build a beautiful earth home.

Special feature of 1905 film network　"I can bear all this because I am not a hero … … I can be what the city needs me to be. " — —

When interviewing the director Xu Jizhou, the Beijing veteran said to us: "When I was writing this script, I just listened to the story completed by the soundtrack of The Dark Knight over and over again."

The Dark Knight.

This just corresponds to Xiaobian’s view after watching the movie: it is a movie with the taste of the Dark Knight.

After meeting Xu Jizhou’s director and the original author Remy, I felt more empathy for the difficult "chivalrous road" taken by City Lights.

[On the Eve of Dawn]

　

Deng Chao in City Lights

At first, many viewers were not optimistic about the remake of this work, including Xiao Bian himself.

Due to the word-of-mouth failure of the first film, many fans and book lovers have mixed attitudes towards City Lights. Fortunately, the new film is escorted by Ehan Juan, the Golden Horse winner, and Deng Chao, the Golden Goblet Awards winner, including the original author Remy, who also personally joined the script creation. The lineup is hard to refuse.

On the other hand, the series of "Psychological Crime" is different from the same type of works in that it takes the ritualized crime scene and brutal criminal methods as the first voice. Whether the film version can restore the case scale and story trend in the original work has always been a concern of fans.

The Crime Scene in City Lights

After meeting the director, we realized that the beginning of this work actually originated from Xu Jizhou’s own obsession with this novel.

According to the original author Remy’s recollection, the director decided to film "Light of the City" almost immediately after reading the novel: "At that time, he happened to be filming in Chongqing, and after knowing that the novel of" Light of the City "was going to be listed, he directly killed Chongqing Publishing Group and brought back a sample book in advance. After reading it, he was particularly excited. He came to Shenyang directly and told me that he hoped to buy the movie copyright of this novel. "

　

As for this persistence, the director frankly comes from a fit state of mind: "The attitude expressed in the novel was also owned by me at that stage, and the story touched me very much, so I decided to give it a try." So "City Lights" became the director’s first film work.

However, the fact is cruel, and the road to the release of criminal works in China is always particularly stumbling. The early script creation and revision of City Lights lasted for more than two years. Director Xu Jizhou and Remy, as well as Jiang Zhiqiang, the boss, have repeatedly run in on the content of the script. As the original author, Remy even advised the director to make more deletions: "I may be one of the few screenwriters who advised the director to delete his own works. However, Xu Dao really insisted on the core content, and most of the key events and details were preserved to the greatest extent in the film. "

The novel "City Light of Psychological Crime"

During this period, Remy also adapted what was not used in the script into an exotic novel — — Two Flowers, of course, is beside the point.

After the final shooting was completed, the film originally scheduled for release at the end of September experienced the storm of extension and deletion, and it was delayed for nearly three months before the dust settled … … Now, in the director’s view, compared with the final results, these storms are "only episodes"

It is true that people who write heroes, like heroes, must bear and endure.

Next page: Without light, we create light.

　　Lynk & Co 08 was listed on September 8. The official price of the five models 20.88-28 8,000 yuan compared with the pre-sale price. The starting sale was reduced by 10,000 yuan, and it was ordered to be discounted by 9,000 yuan before the end of October.

　　This car adopts the mainstream P1 + P3 + P4 architecture, and is equipped with a 3-speed DHT gearbox. The second motor is placed behind the gearbox. This structure makes the driving and driving of the whole vehicle less dependent on the engine. It has a purer and closer driving quality to the electric drive. It can also achieve high-speed not soft, faster speed, and strong driving pleasure. It can dynamically adapt to "all working conditions" driving, and can be off-road in cities. Lynk & Co 08 also supports 85kW fast charging and is equipped with 3.3kW external discharge function. It can provide more than 200kWh of power when fully charged and full of oil.

　　Lynk & Co 08 is equipped with the LYNK Flyme Auto system, built with two Geely self-developed Dragon Eagle No. 1 chips. Whether it is the fluency of use, the ornamental nature of the UI interface, or the richness of applications and the intelligent level of functions, it will be a qualitative leap compared to previous models of the Lynk & Co brand.

　　Lynk & Co 08 has launched a total of 5 configuration models. Looking carefully, the differences between the versions are not large, and the core is still in terms of power. Lynk & Co 08 provides two-wheel drive and four-wheel drive versions for selection, both of which are 1.5T + 3DHT plug-in hybrid systems, mainly with or without P4 rear axle motors.

　　The two-wheel drive version and the four-wheel drive version have a combined power of 280kW and 436kW, respectively, and a combined torque of 615N · m and 905N · m. The two-wheel drive version is divided into long and short battery life versions. Both entry configurations use a 21.2kWh battery pack, and the CLTC pure electric battery life is 120km. The rest of the configurations have more technical comfort configurations such as fatigue driving reminders, facial recognition, AR-HUD, and second-row seat massage, but the overall difference is not big.

　　The battery capacity of the two-wheel drive long-range Halo version has been upgraded to 39.8kWh, and the CLTC pure electric battery life has reached 245km, which is already the leading level in the same class. The configuration is exactly the same as that of the short-range version. The four-wheel drive version comes standard with 39.6kWh battery, the CLTC has a battery life of 220km, and has a acceleration time of 4.6 seconds and zero hundred. In other configurations, the four-wheel drive version mainly has an off-road mode. The top time limited edition is equipped with a matrix headlight set, and higher-level auxiliary driving hardware, including 10 cameras, 12 ultrasonic radars, and 5 millimeter-wave radars. The above configuration can also be optional from the two-wheel drive long-range Halo version.

　　Although Lynk & Co 08 is a product that focuses on extreme performance, the performance parameters of the two-wheel drive version are already very impressive, exceeding the 3.0T level of gasoline vehicles, and there is no problem in dealing with conventional urban roads. Importantly, the main promotional configurations of Lynk & Co 08, such as Meizu cars, battery safety, and comfort configurations, are basically standard, making the user’s driving experience not much different. Consumers only need to choose the version that suits their driving control needs.

　　Overall, the two-wheel drive long-range Halo version is the most recommended, especially the 245km pure electric battery life can be regarded as a pure electric vehicle in the city to drive, the price of about 250,000 yuan is slightly lower than the same level of competitors, which can meet the multi-faceted needs of young people for appearance, technology, comfort, driving control, etc. (Graphic: Provided by Geely Lynk)

A few days ago, I learned from the network that 2024 Rongfang, the official price range is 169,800 – 297,800 yuan, the following and the author’s first taste of it.

In terms of design, the new model retains the existing design language, and the appearance has only been slightly adjusted. The front grille and front bumper guard of the Style PLUS version have been redesigned, and the wheel eyebrows on the side of the body and the rear part of the side door trim, the rear door trim strip and the rear bumper guard have been modified in shape and pattern, and the appearance details have been increased.

In terms of intelligent driver assistance systems, the new model supports L2-level intelligent driving functions, including active braking, steering hold, front-facing, and full-speed adaptive cruise, etc. The configuration is still relatively complete.

In terms of power system, the maximum power of the RAV4 Rongfang 2.0L is 126 kW, 206, and it is equipped with a CVT continuously variable transmission. The maximum power of the 2.5L dual-engine two-wheel drive version is 194 kW, and the four-wheel drive version is 225 kW. Both are equipped with E-CVT gearboxes. The 2.5L plug-in hybrid version is equipped with an engine and an electric motor, providing abundant power performance.

The suspension is mainly for comfort, with front suspension and rear suspension. The suspension system can effectively filter the ground suspension, improve the riding comfort, and the steering system is accurate, which is suitable for family travel. Equipped with L2-level auxiliary driving functions, including safety features such as full-speed adaptive cruise and lane centering, it enhances customization and safety performance.

Overall, this car still has a certain market in terms of price and configuration among models of the same level, making it a worthy choice for cost-effective families.

　　Zhongxin Jingwei Client July 30th (Chang Tao) "Little Red Book ‘ Water inverse ’ Haven’t left yet. " On the morning of 30th, after seeing the news that "Little Red Book was suspected to have been removed from the shelves by major Android app stores" posted on Weibo Hot Search, senior user Xiaoyu (pseudonym) quipped in the comment area.

　　The Sino-Singapore Jingwei client search found that as of press time, the Little Red Book App could not be downloaded and installed in the Android mobile app mall including Huawei, vivo, OPPO, Yijia and Xiaomi, and the Android mobile phone management software pea pods, Kuan and AppBao. However, the Apple App Store can still search for Little Red Books and download them normally.

　　Little Red Book has been controversial in the past five months since it was exposed that "planting grass" notes were written and data was falsified on the eve of 315 this year. According to the ranking of complaints in the first half of 2019 published by Shanghai Consumer Protection Committee on the 29th, the number of complaints from Xiaohongshu exceeded 1,000, ranking in the top ten.

　　Being removed from the platform by multiple platforms, the official response is "communicating"

　　Zhongxin Jingwei noticed that when searching for "Little Red Book" in the app stores of vivo, OPPO and Xiaomi, the page showed "internal optimization, download is not available for the time being", while in Huawei’s app store, it showed "service adjustment".

　　On the morning of the 30 th, the relevant person in charge of Xiaohongshu responded to the media that the product was suspected to be removed from the shelf. The company has learned about the situation and is actively communicating with relevant departments to solve it. Users who have installed Xiaohongshu App will not be affected in normal use.

　　In fact, the sudden removal of products from the shelves is not "exclusive" to Xiaohongshu, which has happened to apps such as bilibili and Netease Cloud Music before.

　　In July, 2018, bilibili was suspected of being taken off the shelves by some application stores, and it was later confirmed that eight video applications, including bilibili and Second Shot, were required to be taken off the shelves for one month in the centralized rectification action of the short video industry on the Internet. Since then, bilibili officials have issued a "comprehensive content rectification" announcement, saying that the content of the whole station will be rectified in strict accordance with the requirements, and the construction of the website audit team will be strengthened, and users will be mobilized to conduct self-examination and self-cleaning on the content and community.

　　On June 29th, Netease Cloud Music, Himalayan and other online audio applications were removed from major app stores. On July 28th, Netease Cloud Music resumed its shelves in the Apple App Store.

　　Some analysts believe that the reason why Xiaohongshu was removed from the shelves this time may be similar to that of bilibili and Netease Cloud Music: the content was suspected of violating the rules and should be removed for rectification at the request of the regulatory authorities.

　　Controversial 5 months: note fraud, tobacco advertising, selling illegal drugs.

　　According to the data, Xiaohongshu was established in 2013. It is the mainstream "content+e-commerce" platform at present, and it is also a "planting artifact" for many young consumers. Xiaohongshu officially disclosed that it has 250 million users and 85 million monthly activities. According to TheInformation, Xiaohongshu is currently negotiating financing of up to 500 million US dollars, and its valuation may reach 6 billion US dollars.

　　Xiaohongshu has attracted much attention due to its rapid growth in the past two years, but at the same time, various chaos has quietly bred in the platform. Especially since March this year, Xiaohongshu has been in dispute.

　　On the eve of 315 this year, the Sino-Singapore Jingwei client reported the "Little Red Book Planting Grass Notes Industry Chain". The survey found that the notes that made consumers crazy about "planting grass" on the Little Red Book platform may not come from the personal experience of real users, but were "fabricated" by professional writers according to the needs of businesses.

　　In April, according to media reports, more than 90,000 tobacco soft articles appeared on the platform of Little Red Book. Later, Xiaohongshu announced that all the notes referring to tobacco were offline.

　　In May, Xiaohongshu pointed the gun at the platform KOL (Key Opinion Leader): bloggers with less than 5,000 fans and less than 10,000 average notes in the past month will be disqualified as brand partners, and they will not be able to receive advertisements on the platform. According to media reports, under the new regulations, about one-third of the little red books KOL are affected.

　　However, the survey of Sino-Singapore Jingwei client found that in less than a week after Xiaohongshu released this new regulation, a third-party brushing agency said that they could help KOL who failed to meet the standard to increase the exposure of notes and increase the number of fans. At the same time, some advertising public relations and brushing agency personnel also revealed that after the platform raised the entry threshold for brand partners, some Kols that met the standards started to sit on the ground and raised their own cooperation prices.

　　Subsequently, Xiaohongshu began to strengthen the user evaluation system. On May 27th, Xiaohongshu announced the launch of the "Little Red Heart" scoring system, introducing the "one person, one vote" scoring mechanism, and all the scores were anonymous.

　　Some insiders analyzed that Xiaohongshu’s adjustment is to save the trust crisis of the platform on the one hand, and pave the way for further commercialization on the other hand.

　　In fact, in addition to e-commerce, on the road of commercialization, Xiaohongshu continues to explore. In June this year, Xiaohongshu requested to sign the Detailed Rules for the Management of Xiaohongshu Cooperative Organizations with MCN (a business model that produces professional content through online celebrity’s economic operation), one of which required the resident organizations to pay a deposit of 200,000 yuan. Subsequently, this clause raised questions.

　　On July 27th, according to the Southern Metropolis Daily, there were still some illegal phenomena in Xiaohongshu App, such as Wechat business openly posting and displaying the sale of prohibited drugs in the country, recommending drainage to offline unqualified medical institutions and visiting doctors in the name of "planting grass", and even taking a lot of notes on the training course of "Amway" learning micro-plastic surgery on the 5th.

　　In addition, the Zhongxin Jingwei client combed and found that in July, Xiaohongshu was successively named by the regulatory authorities.

　　On July 2nd, WeChat official account, the official WeChat of the Ministry of Industry and Information Technology, reported the telecom service quality in the first quarter of this year. According to the report, the operating entity of Xiaohongshu, Hangyin Information Technology (Shanghai) Co., Ltd. (hereinafter referred to as "Hangyin Information Technology") has two problems involving users’ personal information, namely, collecting personal information without users’ consent and misleading users to agree to collect and use personal information. The Ministry of Industry and Information Technology said that it had ordered relevant enterprises, including Hangyin Information Technology, to rectify. (Zhongxin Jingwei APP)

　　Xinhua News Agency, Xi ‘an, May 26th Question: Re-explore Bailuyuan Folk Village: Why is "online celebrity Town" "Handsome for Three Seconds"?

　　Xinhua News Agency "Xinhua Viewpoint" reporters Jiang Chenrong and Li Yanan

　　Recently, a "Death List of Characteristic Towns in China" was widely circulated on the Internet, and Bailuyuan Folk Culture Village was among them. This once "online celebrity Town" declined rapidly in recent years, with shops closed and tourists hard to find.

　　In May 2016, Bailuyuan Folk Culture Village, which claimed to have invested more than 300 million yuan and covered an area of 1,200 mu, opened in Lantian County, Shaanxi Province, and became the "top stream" in the tourism market in Xi ‘an that year with the attitude of "overnight success", with the daily reception of tourists reaching 150,000.

　　Now, when the reporter walked into Bailuyuan Folk Culture Village again, this closed folk culture village was basically deserted, all the merchants closed down, construction waste piled up in the roadway, and the park was overgrown with weeds.

　　From "red overnight" to "handsome for three seconds", the lessons of Bailuyuan Folk Culture Village are worth pondering.

　　The former "online celebrity" scenic spot is now overgrown with weeds.

　　The Bailuyuan Folk Culture Village Project is invested and operated by Shaanxi Weishui Cultural Industry Investment Co., Ltd. In the scenic area, five or six rows of brick bungalows and other facilities are built according to the characteristics of Guanzhong dwellings and villages, which are used to open folk snack bars, non-legacy workshops, tea culture squares and so on.

　　Under the blessing of "White Deer Original Fever", the White Deer Original Folk Culture Village, which is only 30 kilometers away from the main city of Xi ‘an, was very popular when it opened. According to public information, it ushered in 120,000 passengers on the opening day; During the 2017 New Year, the number of tourists received daily reached 150,000. On holidays, due to the large passenger flow, there are even long traffic jams around the scenic spot.

　　However, the good times did not last long. A teahouse operator in the folk culture village said in an interview that in the first year, when the business was at its best, there were 22 employees in the teahouse, including three cashiers alone. But in the second year, the passenger flow decreased obviously, and the business was far less than that in the first year. "This place is a selling point to eat, and it is not necessarily delicious elsewhere. People don’t want to come once or twice." The operator said.

　　In 2019, according to the statistics of Bailuyuan Management Committee in Lantian County, Bailuyuan Folk Culture Village has less than 1,000 tourists every day, and many businesses are closed down. In August 2019, Bailuyuan Folk Culture Village was closed.

　　The reporter visited recently, and the former "online celebrity Town" has been basically ruined, some buildings have been demolished, and the whole folk village is almost empty.

　　According to the staff of Bailuyuan Management Committee in Lantian County, the investment of 350 million yuan in Bailuyuan Folk Culture Village, which was previously rumored on the Internet, was calculated according to the original planning of the third phase. After the investment of 108 million yuan in the first phase, the operators did not see the situation well and did not continue to invest.

　　The staff of Lantian County Natural Resources and Planning Bureau said that Bailuyuan Folk Culture Village has been transferred to Xi ‘an Lancheng Ideal Town Construction Management Co., Ltd.. The initial planning of the new owner is to build a high-end kangyang cluster on the original site of Bailuyuan Folk Culture Village based on the excellent local natural environment. However, because the land and space planning of Lantian County and the overall planning of Bailuyuan in Xi ‘an are in the process of preparation, the project is currently in a state of suspension.

　　There are many problems behind the popularity.

　　Why does a "top flow" scenic spot say that it will die if it dies?

　　The first "hard injury" is illegal land use. In December 2016, a number of projects, including Bailuyuan Folk Culture Village, were notified at the relevant law enforcement supervision and inspection warning interview held by the Shaanxi Provincial Government due to unauthorized illegal land occupation. The staff of Lantian County Natural Resources and Planning Bureau said that the 498 mu of land planned by Bailuyuan Folk Culture Village was built without approval. After being notified, the local land department dismantled some illegal construction projects, and then in 2017 and 2020, 321 mu of land was approved, and the rest of the land procedures were being processed.

　　Secondly, there is a lack of planning and homogeneity. With the IP craze of "Bailuyuan", in just two years, six cultural tourism projects, including Bailuyuan Folk Culture Village, Bailuyuan Film and Television City, Bailucang and Bailuyuan Landscape Agriculture Park, have gathered on Bailuyuan, which is only over 200 square kilometers, excluding other similar rural tourism projects.

　　The cluster of homogeneous projects is inseparable from the blind investment promotion and lack of planning guidance by the local government. Zhang Yan, a researcher at Shaanxi Academy of Social Sciences, said, "How can so many tourism projects be carried on a small white deer plain? This in itself has formed intra-regional competition and dispersed passenger flow, and many cultural tourism projects are doomed to survive. "

　　In the future operation, the commercialization is serious and the connotation is hollow. Many tourists said that Bailuyuan Folk Culture Village "won’t go again after going once", because there are some tourism products that can be seen everywhere except Guanzhong snacks, and there is nothing new.

　　Experts said that the Bailuyuan Folk Culture Village can’t see Guanzhong culture and local folk customs, which can’t meet the needs of tourists to "pin their homesickness" and is engaged in the commercial operation of quick success and instant benefit.

　　Cui Ning, chief planner of Shaanxi Tourism Design Institute, said: "In recent years, there has been an upsurge of cultural tourism construction relying on folk customs and folk customs in various places, and the idea is very simple — — Build an antique street and someone will come naturally. But this is actually ‘ Pat your head ’ Did not consider what the connotation of the project is and where the innovation points to attract passengers are. "

　　The failure to balance the distribution of interests with merchants and villagers during the implementation of the project is also an important reason for the rapid decline of folk villages.

　　The land occupied by Bailuyuan Folk Culture Village originally belonged to Tianpo Village, Ancun Town, Lantian County. The villagers here told reporters that some villagers did not agree with the initial land lease and subsequent land acquisition. Due to land occupation and compensation, villagers have repeatedly clashed with folk village operators.

　　"After the completion of the folk village, the shops in the park are not allowed to be rented by our local villagers, but are rented to foreigners, and only a few villagers apply for jobs such as cleaning." Another villager in Tianpo Village said.

　　A villager told reporters that there are 10 people in his family. In 2020, he received more than 600,000 yuan in compensation for land acquisition, but the land at home is now less than one point. He and several villagers have repeatedly reported to the petition department of Lantian County, "Our appeal is to either return our land or we will refund the compensation; Either hand out the monthly living expenses in 200 yuan promised to the elderly over 60 at the time of land acquisition — — I am 64 years old this year and have never received it once. "

　　In this regard, Ancun Village cadres said that the building of Bailuyuan Folk Culture Village was mainly built on the villagers’ old homestead, and the land acquisition involved less than 430 villagers in two groups of Tianpo Village. After the land acquisition, the per capita cultivated land was less than 1 point, so 200 yuan’s land-lost subsidy was paid to the elderly over 60 every month. At present, the plan has been reported to the county and is under study.

　　The construction of characteristic towns needs both "form" and "soul"

　　Tourism experts said that in recent years, "cultural tourism fever" has arisen, and many places are keen on attracting cultural tourism projects and creating landscapes everywhere. Many projects do not respect the laws of the market and industry, and they are launched vigorously, and they are miserable and miserable.

　　"Tourism planning must comprehensively consider the resource endowment in the region and provide scientific guidance for tourism projects." Zhang Yan said, "Good planning must rely on qualified and experienced experts and institutions. After the planning is completed, we must ensure that it is truly implemented."

　　Secondly, we must highlight the "characteristics" and closely combine the construction of scenic spots with local culture.

　　"Not all places can be landscaped, not just building an antique street or a scenic spot." Zhang Yan said, "The natural landscape environment and profound cultural accumulation are the best destinations for cultural tourism projects."

　　Cui Ning said that the development of characteristic towns should follow the laws of the market, and it should come naturally. It is also necessary to differentiate positioning and emphasize one town and one characteristic.

　　Experts in the industry say that to build a characteristic town, we should have a long-term vision and the boldness to make it a "century-old project" to avoid quick success and excessive commercialization. Many successful characteristic towns at home and abroad have been over a hundred years, and their experience is mainly not to follow the trend and spend money, but to rely on patience and creativity, building one brick and one tile, cultivating one grass and one tree.

　　Experts reminded that the construction of characteristic towns must focus on both "form" and "soul", and effectively combine the construction of characteristic towns with rural revitalization; Industrial development should set up some mechanisms to protect the interests of villagers, so that local people can really benefit from the development of characteristic towns.