Hunan Provincial Bureau of Statistics

March 7, 2011

　　In 2010, under the strong leadership of the provincial party committee and the provincial government, the province thoroughly implemented the decisions and arrangements of Scientific Outlook on Development and the central government, effectively responded to the complicated and changeable situation and challenges, vigorously promoted the construction of "four modernizations and two types", accelerated the transformation of economic development mode, actively adjusted the economic structure, and continuously improved people’s livelihood. The province’s economy showed a sound and rapid development trend, and various social undertakings made new progress.

　　I. Synthesis　

　　The economic aggregate has reached a new level.According to preliminary accounting, in 2010, the regional GDP of the whole province was 1,590.212 billion yuan, up by 14.5%, up by 0.8 percentage points over the previous year. Among them, the added value of the primary industry was 233.944 billion yuan, an increase of 4.3%; The added value of the secondary industry was 731.356 billion yuan, an increase of 20.2%; The added value of the tertiary industry was 624.912 billion yuan, an increase of 11.5%.

　　New achievements have been made in structural adjustment.The tertiary industrial structure of the province has changed from 15.1∶43.5∶41.4 in the previous year to 14.7∶46.0∶39.3. Among them, the industrial added value accounts for 39.5% of the regional GDP. The contribution rates of primary, secondary and tertiary industries to economic growth are 3.5%, 62.3% and 34.2% respectively. Among them, the contribution rate of industrial added value to economic growth increased to 56.1%; The added value of producer services was 283.967 billion yuan, accounting for 16.7% of the economic growth. The added value of high-tech industries accounted for 12.3% of the regional GDP, an increase of 1.4 percentage points over the previous year. The added value of the non-public economy was 893.675 billion yuan, an increase of 15.8%; It accounted for 56.2% of the regional GDP, an increase of 0.7 percentage points over the previous year.

　　The regional economy has developed in an all-round way.The GDP of Changsha, Zhuzhou and Xiangtan was 671.591 billion yuan, up by 15.5%. The GDP of the urban agglomeration around Changsha, Zhuzhou and Xiangtan ("3+5") was 1,256.017 billion yuan, an increase of 15.2%; The GDP of southern Hunan was 326.927 billion yuan, up by 15.0%. The GDP of western Hunan was 202.725 billion yuan, an increase of 13.7%.

　　People’s livelihood has further improved.The province’s social security and employment, urban and rural community affairs, medical and health care and other key livelihood construction have invested a total of 75.795 billion yuan, accounting for 28% of the fiscal expenditure. There were 708,300 new urban employees, an increase of 105,100 over the previous year. Employment assistance for zero-employment families in cities and towns remains dynamically cleared. The compensation rate of the new rural cooperative medical system is 65.6% in the whole area; The monthly per capita subsidy for urban residents is 155 yuan, an increase of 18 yuan over the previous year; The monthly per capita subsidy for rural residents is 55 yuan, an increase of 8 yuan over the previous year. In the whole year, 1.45 million urban residents and 2.627 million rural residents received the minimum living guarantee from the government. The number of pilot counties for new rural social endowment insurance has been expanded to 46. Solve the problem of unsafe drinking water for 3.1419 million people in rural areas. Reconstruction and expansion of 186 township nursing homes. All 8,100 farmer’s bookstores were completed. 113,300 low-rent housing units were added, 44,386 rural dilapidated houses were rebuilt, and 3,971 professional fishermen in the "Four Waters" basin settled ashore.

　　The main problems in economic and social development are: the task of economic structure adjustment and development mode transformation is still arduous; The pressure of energy saving and emission reduction is great; The task of safeguarding and improving people’s livelihood is heavier.

　　Second, agriculture　

　　Agricultural production remained stable.The province’s grain planting area was 4,809,100 hectares, an increase of 0.2% over the previous year; The cotton planting area was 175,000 hectares, an increase of 15.1%; The oil planting area was 1,211,400 hectares, an increase of 7.3%; The vegetable planting area was 1,133,100 hectares, an increase of 6.5%; The planting area of sugar was 15,300 hectares, a decrease of 0.2%. The total grain output remained basically stable. The output of cotton, oil crops, vegetables and tobacco increased by 7.1%, 9.8%, 9.8% and 1.3% respectively. The total output of meat increased by 3.8%, the output of eggs increased by 3.2%, the output of milk increased by 1.6%, and the output of aquatic products increased by 5.5%. The total agricultural output value increased by 4.3%, the total forestry output value increased by 6.9%, the total animal husbandry output value increased by 3.4%, and the total fishery output value increased by 5.3%.

　　The agricultural foundation has been continuously improved.The province’s rural fixed assets investment was 104.555 billion yuan, an increase of 28.2%. The financial expenditure on agriculture, forestry and water affairs was 32.212 billion yuan, an increase of 16.6%. In the whole year, 779,000 water conservancy projects were started, with an investment of 12.206 billion yuan, and 366 million cubic meters of earth and stone were completed. The effective irrigation area of new farmland is 23,200 hectares, and the water-saving irrigation area is 22,300 hectares. Rural electricity consumption was 9.828 billion kWh, an increase of 5.1%. At the end of the year, the total power of agricultural machinery was 46.45 million kilowatts, an increase of 6.7%.

　　Agricultural industrialization was accelerated.There are 48,500 agricultural products processing enterprises in the province, an increase of 1.0%. Among them, the sales income of 345 national and provincial leading agricultural industrialization enterprises was 190 billion yuan, an increase of 26.7%; The profit was 3.81 billion yuan, an increase of 14.6%. 6,777 farmers’ professional cooperatives, an increase of 67.3%; There were 1,155,500 cooperative members, an increase of 37.6%. 34 new agricultural standardization demonstration zones were built.

　　New progress has been made in the construction of new countryside.The cement (asphalt) road from newly-built villages and towns to villages in the province is 13,546 kilometers. We will build 100 demonstration villages for rural cleaning projects and build 158,100 new rural biogas digesters. 1494 new telephone villages were added; 1,400 new rural comprehensive information service demonstration sites have been built, and 2,004 administrative villages have achieved broadband Internet access. There are 13,208,100 rural migrant workers (excluding the township) in the province, and the income from migrant workers is 120.365 billion yuan.

　　III. Industry and Construction Industry　

　　The speed of industrial development has accelerated.The total industrial added value of the province was 627.51 billion yuan, an increase of 21.2%, 2.7 percentage points faster than the previous year. Among them, the added value of large-scale industries increased by 23.4%, 2.9 percentage points faster than the previous year. The added value of non-public scale industries increased by 26.5%, 3.1 percentage points faster than the growth rate of large-scale industries. In terms of light and heavy industries, the added value of light industry increased by 20.0%; The added value of heavy industry increased by 25.1%. The added value of industrial parks at provincial level and above was 222.194 billion yuan, an increase of 30.0%.

　　The output of most major industrial products increased rapidly.Among the 437 major industrial products in the province’s large-scale industry statistics, 335 have increased their output, accounting for 76.7% of the total number of products. Among them, raw coal increased by 12.3%, cigarettes by 3.5%, machine-made paper and paperboard by 25.2%, crude oil processing by 5.6%, cement by 14.8%, steel by 20.8%, ten non-ferrous metals by 23.8%, concrete machinery by 133.8%, automobiles by 17.5% and power generation by 19.5%.

　　

　　The industrial structure was further optimized.Among the large-scale industries in the province, the added value of high-processing industries was 188.500 billion yuan, an increase of 33.5%; The added value of high-tech industries was 27.139 billion yuan, an increase of 30.9%, which was 10.1 and 7.5 percentage points higher than that of large-scale industries respectively. The added value of high-processing industries and high-tech industries accounted for 32.0% and 4.6% of the added value of large-scale industries, up by 1.9 and 0.2 percentage points respectively over the previous year. The output value of new products in large-scale industries was 248.97 billion yuan, an increase of 41.3%; It accounted for 13.2% of the total industrial output value, an increase of 2.8 percentage points over the previous year.

　　All major industrial sectors have achieved profitability.The main business income of large-scale industrial enterprises in the province was 1,810.444 billion yuan, an increase of 40.0%; After breakeven, the profit was 85.549 billion yuan, an increase of 46.1%. Among them, the chemical raw materials and chemical products manufacturing industry realized a profit of 6.201 billion yuan, an increase of 95.3%; Non-ferrous metal smelting and rolling processing industry was 5.094 billion yuan, an increase of 83.6%; The special equipment manufacturing industry was 16.593 billion yuan, an increase of 77.7%; The transportation equipment manufacturing industry was 5.433 billion yuan, up 75.0%. At the end of the year, the loss of enterprises was 5.8%, down 3.6 percentage points from the previous year.

　　

　　The construction industry grew steadily.The added value of the province’s construction industry was 103.846 billion yuan, up by 14.2%, accounting for 6.5% of the regional GDP. General contracting and professional contracting construction enterprises with qualification grade realized profits of 11.08 billion yuan, an increase of 31.0%. The building construction area was 275,029,500 square meters, an increase of 22.5%; The completed building area was 99,843,900 square meters, an increase of 1.8%.

　　IV. Investment in fixed assets　

　　Investment in fixed assets grew rapidly.The province’s total social investment in fixed assets was 982.106 billion yuan, an increase of 27.6%. Among them, urban fixed assets investment was 877.551 billion yuan, an increase of 27.5%. Among the fixed assets investment of the whole society, the state-owned investment was 332.232 billion yuan, an increase of 13.6%; Non-state-owned investment was 649.875 billion yuan, an increase of 36.2%. Non-state-owned investment accounted for 66.2% of the total investment in fixed assets, an increase of 4.2 percentage points over the previous year. Among the urban fixed assets investment, the primary industry investment was 21.002 billion yuan, an increase of 60.4%; The investment in the secondary industry was 370.364 billion yuan, an increase of 30.2%; The investment in the tertiary industry was 486.185 billion yuan, an increase of 24.5%. Investment in real estate development was 146.933 billion yuan, an increase of 35.5%.

　　The investment structure has been optimized.The province’s manufacturing investment was 287.704 billion yuan, an increase of 33.8%; The proportion of urban fixed assets investment was 32.8%, an increase of 1.6 percentage points over the previous year. Investment in high-tech industries was 24.735 billion yuan, accounting for 2.8% of urban fixed assets investment; The investment in technological transformation was 305.288 billion yuan, accounting for 34.8% of urban fixed assets investment, up 0.5 and 1.2 percentage points respectively over the previous year.

　　Construction of key projects is progressing smoothly.The investment of 175 key projects under construction in the province was 150.54 billion yuan, accounting for 15.3% of the total fixed assets investment. There were 1,662 investment projects with an investment of over 100 million yuan, with an investment of 318.817 billion yuan, an increase of 32.2%. Nine new expressways have been built, including Changzhu Expressway, Yifeng Expressway and Hengshao Expressway, with a mileage of 2,386 kilometers, an increase of 160 kilometers over the previous year.

　　The real estate market is active.The province’s real estate land supply was 5141.60 hectares, an increase of 77.8%. Among them, residential land was 3,890.20 hectares, an increase of 77.6%. The sales area of commercial housing was 44,729,700 square meters, an increase of 27.3%. Among them, the residential sales area was 41.4306 million square meters, an increase of 27.0%. The sales of commercial housing was 140.652 billion yuan, an increase of 49.4%. Among them, residential sales reached 124.787 billion yuan, up 51.1%.

　　V. Domestic trade and prices　

　　The consumer goods market has developed rapidly.The total retail sales of social consumer goods in the province was 577.526 billion yuan, an increase of 19.1%. Geographically, the retail sales of urban consumer goods was 520.441 billion yuan, an increase of 19.4%; The retail sales of rural consumer goods reached 57.085 billion yuan, up by 16.6%. By industry, the retail sales of wholesale and retail trade reached 503.766 billion yuan, up by 19.3%. Retail sales of catering reached 73.76 billion yuan, up by 17.9%.

　　Sales of hot commodities are booming.Among the wholesale and retail industries above designated size in the province, the retail sales of furniture was 2.413 billion yuan, an increase of 53.0%; The retail sales of automobiles reached 42.317 billion yuan, an increase of 44.0%; The retail sales of gold, silver and jewelry was 2.449 billion yuan, up by 44.9%; The retail sales of household appliances and audio-visual equipment reached 11.918 billion yuan, an increase of 39.4%.

　　The price level has gone up.Consumer prices in the province rose by 3.1% over the previous year. Among them, cities rose by 3.1% and rural areas rose by 3.2%. The retail price of commodities rose by 3.1%, and the price of agricultural means of production rose by 1.4%. The ex-factory price of industrial products rose by 6.9%, and the purchase price of raw materials, fuel and power rose by 10.0%. The investment price of fixed assets rose by 4.0%. The production price of agricultural products rose by 9.9%.

　　

　　VI. Foreign Economy and Tourism　

　　The scale of foreign trade has expanded.The province’s total import and export volume was US$ 14.689 billion, up by 44.7%. Among them, the export was 7.955 billion US dollars, an increase of 44.8%; Imports reached US$ 6.734 billion, up by 44.5%. From the perspective of trade mode, the general trade export was 6.58 billion US dollars, an increase of 38.0%; The export of processing trade was US$ 1.164 billion, up by 70.7%. From the export of mechanical and electrical products and high-tech products, the export of mechanical and electrical products was 2.701 billion US dollars, an increase of 62.6%, accounting for 34.0% of the total export; The export of high-tech products was US$ 573 million, up by 93.0%, accounting for 7.2% of the total export.

　

　　The investment attraction has achieved remarkable results.The actual utilization of foreign direct investment in the province was 5.184 billion US dollars, an increase of 12.8%. Among them, the actual use of foreign direct investment in industry was 4.25 billion US dollars, an increase of 20.8%. There were 158 projects with foreign direct investment of more than US$ 20 million, an increase of 24.9%. During the year, five Fortune 500 enterprises were introduced, bringing the total number to 55. In fact, the domestic and foreign funds in place were 173.313 billion yuan, an increase of 20.1%. Among them, the actually paid-in industrial capital was 108.963 billion yuan, an increase of 21.6%. 332 projects with actually paid-in funds of over 100 million yuan, an increase of 64.3%; The actual funds in place were 67.208 billion yuan, an increase of 86.0%.

　　The pace of "going out" of enterprises has accelerated.The newly signed contracts for foreign contracted projects, labor service cooperation and design consultation in the province amounted to 2.115 billion US dollars, an increase of 35.4%; Realized a turnover of $1.618 billion, an increase of 50.0%; There were 39,600 overseas laborers, an increase of 15.8%. 124 overseas investment enterprises were newly approved, and the actual foreign investment was 699 million US dollars. The execution of service outsourcing contracts was US$ 539 million, an increase of 62.3% over the previous year; There are 208 service outsourcing enterprises, and 34 international qualification certifications have been obtained, with 18 new ones.

　　The tourism market is booming.The province received 203.9803 million domestic tourists, an increase of 27.0%; 1,898,700 inbound tourists were received, an increase of 45.1%. The total tourism revenue reached 142.58 billion yuan, an increase of 29.7%. Among them, domestic tourism revenue was 136.554 billion yuan, an increase of 29.6%; Tourism foreign exchange income was 887 million US dollars, up 31.8%.

　　VII. Transportation, Posts and Telecommunications　

　　The transportation industry has accelerated its development.The cargo turnover of the whole province was 295.841 billion tons kilometers, up by 16.3%, up by 10.7 percentage points over the previous year. Among them, the turnover of railway goods was 106.812 billion tons-kilometers, up by 3.6%; The turnover of highway goods was 153.936 billion tons kilometers, up by 22.2%. Passenger turnover was 149.838 billion person-kilometers, up by 12.7%, up by 9.6 percentage points over the previous year. Among them, the railway passenger turnover was 74.046 billion person-kilometers, an increase of 11.4%; The turnover of highway passengers was 68.37 billion person-kilometers, an increase of 13.7%; The passenger turnover of civil aviation was 7.251 billion person-kilometers, up by 16.3%.

　　

　　The number of civilian cars has increased rapidly.At the end of the year, the number of civilian vehicles in the province was 2,437,200, an increase of 21.8%. Among them, the number of private cars was 1,795,700, an increase of 29.9%. The number of civilian cars was 1,001,300, an increase of 32.8%. Among them, the number of private cars was 857,000, an increase of 37.8%.

　　The post and telecommunications industry has developed steadily.The total post and telecommunications business in the province was 105.209 billion yuan, an increase of 18.2%. Among them, the total postal business was 3.775 billion yuan, an increase of 10.6%; The total telecommunications business was 101.434 billion yuan, an increase of 18.5%. At the end of the year, the total capacity of local exchanges was 12.1042 million, an increase of 0.2%. At the end of the year, there were 10,770,100 fixed-line users; There were 33,461,800 mobile phone users, an increase of 6,102,800. By the end of the year, there were 3,680,200 Internet broadband users, an increase of 21.4%.

　　VIII. Finance, Finance and Insurance　

　　Fiscal revenue growth has accelerated.The total fiscal revenue of the province was 186.288 billion yuan, up by 23.3%, up by 8.6 percentage points over the previous year. Among them, the local general budget revenue was 106.596 billion yuan, an increase of 25.8%; The central government’s "two taxes" were 64.695 billion yuan, an increase of 20.0%; The central income tax was 14.608 billion yuan, an increase of 20.3%. The budget revenue of government funds was 44.48 billion yuan, an increase of 77.3%. The total fiscal revenue of counties and cities directly under the jurisdiction of the province was 44.9 billion yuan, up by 23.5%, up by 7.8 percentage points over the previous year.

　　

　　The balance of deposits and loans increased rapidly.At the end of the year, the balance of local and foreign currency deposits of financial institutions in the province was 1,664.327 billion yuan, an increase of 18.6%, an increase of 261.476 billion yuan over the beginning of the year. Among them, corporate deposits increased by 69.033 billion yuan, and savings deposits of urban and rural residents increased by 120.793 billion yuan. At the end of the year, the balance of local and foreign currency loans of financial institutions in the province was 1,152.167 billion yuan, up by 21.0%, an increase of 200.461 billion yuan over the beginning of the year. Among them, the balance of short-term loans was 354.08 billion yuan, an increase of 46.468 billion yuan; The balance of medium and long-term loans was 758.555 billion yuan, an increase of 171.701 billion yuan.

　

　　Securities market financing reached a new high.At the end of the year, there were 75 listed companies in the province. Among them, there are 63 domestic listed companies, 9 more than the previous year; There are 12 overseas listed companies, an increase of 2 over the previous year. The enterprise securities market raised 64.756 billion yuan, up 2.1 times. Among them, IPO financing was 21.623 billion yuan, up 3.5 times. At the end of the year, there were 170 business outlets of securities companies in the province, an increase of 52 over the previous year; The securities transaction volume was 2,374.772 billion yuan, an increase of 5.6%. There are 4 futures companies with a turnover of 3,926.4 billion yuan, an increase of 82.7%.

　　The pace of development of the insurance industry has accelerated.The province’s original insurance premium income was 43.853 billion yuan, an increase of 25.9%, an increase of 14.4 percentage points over the previous year. Among them, the original premium income of life insurance was 30.57 billion yuan, an increase of 23.4%; The original premium income of health insurance was 2.231 billion yuan, an increase of 28.7%; The original premium income of accident insurance was 983 million yuan, an increase of 17.3%; The original premium income of property insurance was 10.07 billion yuan, an increase of 34.3%. All kinds of compensation and payment expenses were 8.293 billion yuan, down 4.3%.

　　IX. Education, Science and Technology　

　　Education continued to develop.At the end of the year, there were 102 colleges and universities in the province. There are 276,100 college graduates, 13,100 graduate students, 282,900 secondary vocational education graduates, 361,800 ordinary high school graduates, 697,500 junior high school graduates and 728,100 ordinary primary school graduates. There were 1,419,100 children in the park, an increase of 17.5%. There were 3,653 qualified schools in compulsory education, with 400 new schools. The enrollment rate of primary school-age children is 99.92%, and the enrollment rate of junior high school-age population is 99.83%. 4.007 billion yuan for the guarantee of compulsory education; We distributed 450 million yuan of state grants for secondary vocational schools, 658 million yuan of state scholarships and grants for colleges and universities, and subsidized 769,000 secondary vocational students and 432,000 college students.

　　

　　The ability of scientific and technological innovation has been continuously enhanced.At the end of the year, there were 12 national and 100 provincial engineering technology research centers in the province. Among them, 2 national and 19 provincial engineering technology research centers have been added. At the end of the year, there were 6 national key laboratories and 64 provincial key laboratories of enterprises. Undertake 188 national "863" plan projects. 5,137 technical contracts were signed, with a turnover of 4.009 billion yuan. 865 scientific and technological achievements at or above the provincial and ministerial levels have been achieved. Among them, there are 47 achievements in basic theory and 806 achievements in applied technology. Won 18 national scientific and technological progress awards and 2 national technological invention awards. The number of patent applications was 22,381, and the number of patents granted was 13,873, increasing by 40.3% and 66.9% respectively. Among them, the number of invention patent applications was 6,438, an increase of 45.8%. The number of applications from enterprises, universities and research institutes increased by 45.5%, 37.7% and 8.9% respectively, and the number of authorizations increased by 98.5%, 49.4% and 93.0% respectively. The added value of high-tech industries was 195.108 billion yuan, an increase of 36.4%, an increase of 11.7 percentage points over the previous year.

　　Improve the level of comprehensive technical services.At the end of the year, there were 1265 product testing laboratories in the province, with 29 new ones. Among them, there are 12 national product quality supervision and inspection centers, with 5 new ones. There are 103 legal metrological verification institutions and 113 special equipment inspection institutions. Participated in the formulation of 20 national standards and organized the formulation of 101 local standards. Surveying and mapping departments published 144 kinds of maps. There are 7,629 geodetic achievements, 7,213 aerial photographs and 20,285 basic geographic information data. Meteorological, hydrological, earthquake and other technical services were further developed.

　　X. Culture, Health and Sports　

　　Cultural undertakings have been consolidated.393 township cultural stations have been built in the province. By the end of the year, there were 99 performing arts groups, 140 mass art museums and cultural centers, 120 public libraries and 67 museums and memorial halls. 536,800 rural public welfare films were screened. There are 11 radio stations and 15 TV stations. There were 6,404,600 cable TV users, an increase of 340,700. At the end of the year, the comprehensive population coverage rate of radio and television was 91.99% and 96.43%, respectively, up by 0.33 and 0.32 percentage points over the previous year. It is listed as 70 national intangible cultural heritage protection catalogues and 221 provincial protection catalogues. Published 7525 books, 86 newspapers and 249 periodicals. 312 million books, 1.079 billion newspapers and 125 million periodicals were published.

　　Health undertakings have developed steadily.There are 14,455 health institutions in the province. Among them, there are 770 hospitals, 2,330 health centers, 140 maternal and child health centers (institutes and stations) and 85 specialized disease prevention and treatment hospitals (institutes and stations). Hospitals and health centers have a total of 208,100 beds, an increase of 5.5%. There were 257,000 health technicians, an increase of 3.6%. Among them, there were 111,000 medical practitioners and assistant medical practitioners, an increase of 9.9%; There were 95,000 registered nurses, an increase of 14.5%.

　　Sports undertakings have made continuous progress.The province has carried out 1650 national fitness programs, with 19.577 million people taking part in physical exercise regularly. There are 887 new administrative villages for farmers’ physical fitness projects. At the Guangzhou Asian Games, he won 12 gold medals, 5 silver medals and 2 bronze medals, and won 5 world champions, 14 Asian champions and 44 national champions in the whole year. In addition, he won 4 gold medals and 2 silver medals at the Guangzhou Asian Para Games. There are 21,365 sports venues. Among them, there are 160 gymnasiums, 656 sports grounds, 190 swimming pools and 20,359 training rooms.

　　XI. Resources, Environment and Safety in Production　

　　New achievements have been made in mineral resources exploration and geological disaster prevention and control.The province has completed the resource integration of 13 important minerals and 27 key mining areas. 211 geological exploration projects (including follow-up projects), 16 prospecting projects for mines with resource crisis, and 11 new large and medium-sized mineral sites were discovered. There are 8 national geological parks and 20 geological relics protection areas. 106 geological disasters were successfully avoided.

　　Ecological protection was further strengthened.The sewage treatment rate of cities in the province is 75.1%, and the harmless treatment rate of municipal solid waste is 79.1%, which are 15.9 and 12.5 percentage points higher than that of the previous year respectively. There are 14 cities whose air quality has reached the second-class standard, an increase of 2 over the previous year; Of the 97 monitoring sections of surface water, 91.8% met the Class III standard, up by 4.3 percentage points over the previous year. The construction of 61 national ecological demonstration zones has been approved. The afforestation area of barren hills and wasteland in the whole year was 213,400 hectares. At the end of the year, the area of closing hillsides for afforestation was 481,000 hectares. The forest coverage rate was 57.01%, an increase of 0.58 percentage points over the previous year.

　　Significant progress has been made in energy conservation and emission reduction.According to preliminary accounting, the energy consumption per unit scale of industrial added value in the province decreased by 11.94% compared with the previous year. The comprehensive energy consumption of 28 enterprises listed in the national "thousand energy-saving enterprises" increased by 7.9%, which was 0.8 percentage points lower than the growth rate of comprehensive energy consumption of large-scale industries; It accounts for 37.1% of the comprehensive energy consumption of large-scale industries. The comprehensive energy consumption of "100 energy-saving enterprises" (excluding the national "1,000 energy-saving enterprises") increased by 3.0%, which was 5.7 percentage points lower than the growth rate of comprehensive energy consumption of large-scale industries; It accounts for 15.3% of the comprehensive energy consumption of large-scale industries. Among 73 kinds of energy consumption indicators per unit product reported by key energy-consuming industrial enterprises with annual comprehensive energy consumption of 10,000 tons of standard coal or above, 49 kinds have decreased, accounting for 67.1%. Chemical oxygen demand and sulfur dioxide emissions were reduced by 5.82% and 1.26% respectively.

　　The situation of safe production is stable.There were 12,061 safety accidents in the province, up by 10.8%. 2985 people died, down 6.7%. The number of deaths from production safety accidents of 100 million yuan GDP was 0.19, down by 24.0%; There were 100,000 employees in industrial, mining and commercial enterprises, and the death toll from production accidents was 2.42, down by 19.7%. There were 3.09 deaths per million tons in coal mines, down by 24.0%. There were 8413 road traffic accidents in the whole year, an increase of 13.1%; The number of road traffic deaths per 10,000 vehicles was 3.43, down by 9.7%.

　　XII. People’s livelihood and social security　

　　The income of urban and rural residents increased steadily.The per capita disposable income of urban residents in the province was 16,566 yuan, an increase of 9.8%; After deducting the price factor, the real increase was 6.5%. Among them, the per capita wage income was 9839 yuan, an increase of 9.6%. The per capita net income of rural residents was 5,622 yuan, an increase of 14.5%; After deducting the price factor, the real increase was 10.8%. Among them, the per capita wage income was 2,656 yuan, an increase of 18.9%.

　　

　　People’s living standards have been further improved.The per capita consumption expenditure of urban residents in the province was 11,825 yuan, an increase of 9.2%. Among them, the per capita expenditure on tourism and transportation and communication increased by 42.2% and 24.9% respectively. The per capita living expenditure of rural residents was 4,310 yuan, an increase of 7.2%. Among them, the per capita expenditure on household equipment, supplies and services and clothing increased by 19.8% and 15.0% respectively. The Engel coefficient of urban residents is 36.5%, and that of rural residents is 48.4%. The per capita living area of urban residents is 31.2 square meters, an increase of 1 square meter; The per capita housing area of rural residents was 42.2 square meters, an increase of 0.5 square meters.

　　

　　The social security system has been continuously improved.At the end of the year, the number of employees participating in urban basic old-age insurance in the province was 9,376,600, an increase of 585,900 over the end of the previous year. Among them, there were 6,728,500 employees and 2,648,100 retirees. The number of people participating in urban basic medical insurance was 18,942,600, an increase of 623,300. Among them, 7,773,200 people participated in the basic medical insurance for urban workers and 11,169,400 people participated in the basic medical insurance for urban residents. The number of employees participating in unemployment insurance was 3,995,000, an increase of 74,900. The number of employees participating in industrial injury insurance was 5,151,200, an increase of 430,400. The number of employees participating in maternity insurance was 5,271,200, an increase of 246,900. The number of people participating in the new rural cooperative medical system was 48.627 million, with a participation rate of 95.3%, an increase of 4.1 percentage points over the previous year. At the end of the year, the number of employees receiving unemployment insurance benefits was 152,800. At the end of the year, there were 127,100 beds in various adoptive social welfare units, and 106,900 people were adopted. 9773 community service facilities have been established in cities and towns. Among them, there are 477 comprehensive community service centers. In the whole year, we sold 2.634 billion yuan of social welfare lottery tickets, raised 863 million yuan of social welfare funds and directly received 69 million yuan of social donations.

　　Note:

　　1. The data in this bulletin are preliminary statistics, in which the energy consumption data are preliminary audited by the National Bureau of Statistics.

　　2. The absolute figures of regional GDP and added value of various industries are calculated at current prices, and the growth rate is calculated at comparable prices.

　　3.2010 is the year of the national census. According to the relevant regulations of the national census, the population and related data will not be released for the time being.

　　Strive for progress, Chunhua Qiushi. In the golden autumn, the much-anticipated The 20th National Congress of the Communist Party of China（CPC） opened in the Great Hall of the People in Beijing. Cadres and people from all walks of life in Beijing Economic Development Zone listened to the live broadcast of the opening ceremony through various channels, setting off a learning craze.

　　Everyone said that the report made by General Secretary of the Supreme Leader on behalf of the 19th Central Committee was flag-raising, profound in thought, strategically located, rich in connotation, magnificent and inspiring. After listening to it, it was deeply encouraged and excited. The horn of unity and struggle for building a socialist modern country in an all-round way and promoting the great rejuvenation of the Chinese nation has sounded. As the main position of the capital real economy, Beijing Economic Development Zone should not forget its original heart and keep its mission in mind. Efforts will be made to build a "high-tech" industrial echelon, accelerate the construction of a globally influential industrial comprehensive new city benchmark, be a pioneer in the high-quality development of the capital, and make unremitting efforts to realize the Chinese dream of the great rejuvenation of the Chinese nation.

　　Build the foundation of the real economy and promote high-quality development

　　Report to the 20th CPC National Congress of the Party emphasized that high-quality development is the primary task of building a socialist modern country in an all-round way. The report pointed out that the focus of economic development should be on the real economy, new industrialization should be promoted, and the construction of a manufacturing power, a quality power, a space power, a transportation power, a network power and a digital China should be accelerated. Obviously, only by deeply realizing that high-quality development is the primary task of building a socialist modern country in an all-round way and insisting on high-quality development can we build a manufacturing power, a quality power, a space power, a transportation power, a network power and a digital China at an early date.

　　Delegates to 20th National Congress of the Communist Party of China (CPC), Party Secretary and Chairman of Goldwind Technology WISCO:

　　For more than 30 years, I have always kept in mind the mission of the party every day in the wind power industry. As a veteran of wind power industry and a practitioner of renewable energy, I am full of expectation and confidence for the next five years under the leadership of the Communist Party of China. In promoting the development of clean energy, promoting the goal of "double carbon" and the high-quality development of renewable energy industry, including wind power, Goldwind Technology will adhere to the mission of "dedicating clear water and blue sky to mankind and leaving more resources for the future" and contribute value to environmental improvement, ecological friendliness and natural harmony.

　　Jin Guangze, Party Secretary and Director of Economic Development Bureau:

　　As a pioneer of the capital’s high-quality development, Beijing Economic Development Zone must implement the new development concept completely, accurately and comprehensively, adhere to the theme of promoting high-quality development, focus on building high-tech industries, continue to promote the construction of the main platform of the Capital International Science and Technology Innovation Center, coordinate epidemic prevention and control and economic and social development, strengthen precise economic operation and dispatch, promote industrial ecology and innovative ecological construction, and continuously enhance the resilience and safety level of the industrial chain supply chain. Give full play to the positive role of the capital’s manufacturing industry as a "ballast stone", implement the major decision-making arrangements of the Central Committee and the Municipal Party Committee, and embark more firmly and confidently on a new journey of the great rejuvenation of the Chinese nation.

　　Hao Xuan, Secretary and Director of the Party Branch of Economic and Technological Development Branch of Beijing Municipal Planning and Natural Resources Commission:

　　The report puts forward a series of new ideas, new measures and new strategies for the future struggle, which is inspiring and inspiring, and points out the direction for us to plan a blueprint based on science and ensure the industrial development of the Economic Development Zone. Under the leadership of the Party, Do not forget your initiative mind, mindful of the mission, will continue to carry forward the spirit of "five cadres", persevere and persevere, and make every effort to promote the high-quality development of the planning of the Economic Development Zone, so as to create a new chapter for the construction of Yizhuang New Town and add new colors to the economic development.

　　Zhu Shanshan, Deputy Secretary of the Party Branch of the Business Cooperation Bureau and the Integrated Circuit Work Class, and Deputy Director of the Business Cooperation Bureau:

　　After listening to the report made by the General Secretary of the Supreme Leader, I was deeply encouraged and excited. In the next step, we will follow the Party with a red heart, be determined to do the industry, and make the Economic Development Zone the main position of high-tech industries and the bearing area for the transformation of scientific and technological achievements, so as to make our due contribution to China’s economic development.

　　Sun Yujun, Deputy Secretary and Deputy Director of the Party Branch of Commerce and Finance Bureau:

　　Organize all party member to thoroughly study and implement the spirit of the 20th National Congress of the Communist Party of China, and put the spirit into the future work, and use our business work, financial work and market supervision work to protect the high-quality development of the Economic Development Zone and make due contributions to the optimization and upgrading of the business environment of the Economic Development Zone.

　　Du Yayu, organizational member of the Party branch of the Science and Technology Innovation Bureau and the eighth-level host of the Science and Technology Innovation Bureau:

　　After the 20th National Congress of the Communist Party of China, we will continue to play the role of the Economic Development Zone as the main platform for the transformation of scientific and technological achievements in "three cities and one district", solidly promote various key tasks, actively build the main position of high-tech industries, unswervingly listen to the party’s words and follow the party, and contribute to the high-quality development of the Economic Development Zone.

　　Xie Guodong, Secretary of the Party Branch of Dazu Global and General Manager of Dazu Global Technology Co., Ltd.:

　　Dazu Square is one of the first acceleration zones of Zhongguancun’s scientific and technological achievements industrialization pilot base. It is committed to accelerating the transformation of the achievements of the "three cities", building a "shared science and technology industry ecosystem" led by scientific and technological innovation, and inspiring more enterprises to transform and upgrade to "specialization and innovation". In the future work, in the spirit of the 20th National Congress of the Communist Party of China, we will work out the layout, check the orientation, guide and pilot the way for our development, lead the high-quality development of the park with high-quality party building work, provide high-quality soil for the development of science and technology enterprises in the growth period with diversified product space and perfect industrial service system, and go all out to the construction wave of industrial upgrading in the Economic Development Zone.

　　Chen Zhicheng, Party Secretary and Chairman of Beijing Yizhuang International Investment Development Co., Ltd.:

　　The Party Committee of Beijing Yizhuang International Investment and Development Co., Ltd. will, in accordance with the unified arrangements of the Economic Development Zone Working Committee, take studying and implementing the spirit of the Party’s Twentieth Congress as the primary political task at present and in the future, quickly set off an upsurge of studying the spirit of the Party’s Twentieth Congress in the whole system, adhere to the guidance of the supreme leader Socialism with Chinese characteristics Thought in the new era, base on the functional orientation of Beijing Yizhuang International Investment and Development Co., Ltd., implement major national strategic projects, serve the real economy and scientific and technological innovation, and make greater contributions to the development of the capital and the Economic Development Zone in the new era.

　　Zheng Wencheng, Deputy Secretary of the Party Committee of Beijing Yizhuang International Talent Development Group:

　　Beijing Yizhuang International Talent Development Group will adhere to the principle of managing talents by the Party, persist in attracting talents globally, continue to deepen key reforms, stimulate talents’ innovation and creativity, build the main platform of an international science and technology innovation center around the Economic Development Zone and the key tasks of building the "two zones", actively plan talent development by deeply docking industrial needs, integrating talent resource elements, improve the level of talent cultivation and use, maintain the first-Mover advantage of talents, and build a highland of high-level talents for innovation and entrepreneurship in Beijing during the "Tenth Five-Year Plan" period.

　　Insist on self-reliance and self-improvement to help build a strong country in science and technology

　　Pan Zeus, Deputy Secretary of the Party Committee, Vice Chairman of the Labor Union, Secretary of the Youth League Committee and Senior Expert of SMIC (Beijing) Co., Ltd.:

　　After listening to the party’s Report to the 20th CPC National Congress, I was very excited! I will step up learning by doing and learning by doing, better grasp the industry trends, improve my working ability, serve the development of the industry, and understand the challenges facing the chip industry in China from multiple dimensions. Focusing on development, we should do a good job in party building to promote development, take the "talent 3+1 project" and "integration of production and education" as the starting point, serve the industrial talents well, and call on promising young people to join the chip industry, and devote themselves to their usual work with a sense of urgency of waiting for time and seizing every minute to do their bit for the development of the chip industry and promote the self-reliance of science and technology.

　　As a practitioner who has worked in the field of chips for 21 years, I feel that every industrialist needs to have a "two overall situations" and shoulder the historical mission of promoting high-level science and technology to stand on its own feet. I believe that under the background of global scientific and technological competition, we have the foundation, confidence, and ability to seize opportunities, advance despite difficulties, take advantage of the situation, and win the initiative, advantages and future in the increasingly fierce international scientific and technological competition.

　　Zhao Yu, Vice Chairman of Beijing Federation of Trade Unions, Chief Technician of Beijing Benz Automobile Co., Ltd. and Beijing Master Craftsman:

　　I watched the live broadcast all the time, and I was very excited. If you want to sum it up in one sentence, it is full of pride and the future can be expected! Looking back on the past ten years, we can see that there are hardships, gains, tempering and moving. In the past ten years, Beijing Benz has made great strides from traditional fuel vehicles to new energy fields, and has also ushered in the "Double Four Million Times" of vehicle and engine output step by step, which is the victory of Beijing Benz and the victory of China automobile industry. In the future, we will strictly abide by the Party’s guiding ideology, implement the spirit of the 20th Party Congress, seek long-term planning, deepen transformation and innovation, and at the same time pay close attention to our main business to truly realize "Mercedes Benz, made in China!" Corporate mission.

　　Dai Kangwei, Party Secretary and General Manager of BAIC New Energy:

　　Report to the 20th CPC National Congress’s new ideas, new theories, new ideas, new strategies and new requirements have added confidence and injected impetus into our independent innovation and brand development. At present, new energy vehicles have entered the "new track" of intelligent networking. We will be more determined to develop our own brands, fully establish market-oriented thinking, persist in deepening the supply-side structural reform as the main line, and strive to promote the development of quality change, efficiency change and power change, actively respond to various risk challenges, continuously consolidate the key core technology foundation, promote a higher level of open cooperation, and strive to achieve high-quality development of new energy in BAIC.

　　Yuan Chengyin, Director and General Manager of National New Energy Vehicle Technology Innovation Center:

　　Self-reliance and self-reliance in science and technology is the goal that every scientific and technological worker should strive to achieve. Guochuang Center will carry out its work around three main lines: first, support the core components of electrification and intelligence in the national new energy smart car industry, and promote the development of autonomous vehicle-level chips; The second is to aim at the digital power, so that digital technology can better serve the development of the automobile industry; Third, focus on the goal of "3060" and "double carbon" and develop more efficient, greener and cleaner low-carbon technologies.

　　Sunny Pan, Party Secretary of Yuekang Pharmaceutical Group:

　　Yuekang Pharmaceutical will seriously study and implement the spirit of the 20th Party Congress, persist in innovation and development, stick to the initial intention of the industry, shoulder the mission of building a healthy China, put people’s health and happiness in mind, and work together with all walks of life to draw a new blueprint for the cause of healthy China!

　　Shang Xiaoli, the person in charge of the rationalization of the second manufacturing process of SMC (China) Co., Ltd. and the national model worker:

　　In the future, I will base myself on my post, constantly improve my work style of striving for perfection, deeply plant the spirit of model workers in every link of my work, patiently and meticulously make every product, and actively contribute to the development of China’s advanced manufacturing industry with practical actions.

　　Ge Shuxin, Minister of Electric Manufacturing Department of MCC CCID:

　　With excitement, I watched the live broadcast of the opening meeting of the 20th Party Congress. As a member of MCC CCID Electric, I am mainly engaged in the research and development of power electronics and electrical drives, and developed high-voltage frequency converters, high-voltage UPS and other products needed by metallurgical industry. From "catching up" to originality, under the guidance of Party construction, MCC CCID Electric insists on independent innovation and has entered the "no man’s land" in many R&D fields so far. Next, we will further study and implement the spirit of the 20th Party Congress, forge ahead, overcome difficulties, create the future with hard work, firmly grasp the technological innovation of core equipment in our own hands, and help transform and upgrade the robots and intelligent manufacturing industries in the Economic Development Zone. In the future, new and greater miracles need us to strive to create, and new and greater victories are waiting for us to win.

　　Lany, Secretary and Chairman of Beijing Hongcheng Innovation Party Branch:

　　The Party’s Report to the 20th CPC National Congress outlined the general blueprint and issued the strongest voice of the times! This is a new era of pride and pride! As scientific and technological workers in the new era, we should earnestly shoulder the new mission and task entrusted by the new journey.

　　在经开区信创产业政策支持中，宏诚创新作为一家生物安全及军事物资数智化管理服务商，在材料、算法、射频模组等方面形成矩阵式突破，牵头制定国内血液射频识别首个技术标准，并于2022年推出进口替代的“宏诚芯模组”，助力国家新基建和生物安全战略落地。接下来，宏诚创新全体员工将认真落实党的二十大精神，自信自强、守正创新，踔厉奋发、勇毅前行，立足物联网关键技术自主可控，保障生物安全，服务国防建设，驱动产业数智化升级，筑牢科技强国建设的担当，为支撑国家生物安全战略落地贡献力量。

　　中建电子信息技术有限公司党委副书记、总经理于淼：

　　中建电子的首要任务是实现高质量发展。作为中国建筑旗下的一家信息技术产业支撑的企业，中建电子在实现高质量发展方面，一直是不遗余力地全面推进。同时，在科技自立自强方面培养更成熟的团队，在科研攻关方面做出更多科技创新的产品和专利，在智慧城市、智慧之家等领域寻求突破。心怀梦想，脚踏实地地把产品做好，不断提升客户的满意度，加快实现企业的高质量发展。

　　万源科技所属拓扑公司常务副总经理、中国运载火箭技术研究院劳模、宫建华劳模工作室带头人宫建华：

　　看了党的二十大开幕会直播心情特别激动，感受到了中国日新月异的变化。作为一名党员、一名航天人，对祖国在航空航天领域取得的突破倍感自豪。10年来，航天万源在航天科技集团和火箭院的领导下，在军工电子、网信融合和智能制造方面取得了较好成绩，尤其是在探月探火等国家重点项目中贡献了力量。接下来，沿着党的二十大指引的方向，我将依托劳模工作室，带领技术团队在技术研发、创新应用上持续深耕，为航天强国继续贡献我们的力量，争取成为行业领头羊。

　　为党育人为国育才办好人民满意的教育

　　最高领袖总书记在报告中提到我们要建设教育强国，坚持为党育人，为国育才，要办好人民满意的教育。

　　社会事业局副局长王雪青：

　　党的十八大以来，党中央高度重视教育事业，始终把教育放在优先发展的地位。经开区这些年对教育的投入力度非常大，包括对师资的吸引与培养，不断为学校创造更好的办学环境，为学生创造公平的教育机会。我们组织经开区各中小学的校领导一起来观看党的二十大开幕会，也会组织大家一起进行讨论。在这一阶段，经开区所有学校的干部、老师要以党的二十大召开为契机，深入学习党中央的各项文件精神，并贯彻落实到我们的各项工作当中。

　　人大附中经开学校、人大附中亦庄新城学校校长王教凯：

　　我们学校组织全体党员、部分团员代表以及少先队员代表一起观看党的二十大开幕会，全校教职工都在热议并积极响应、落实党的二十大精神。在今后的工作中，学校也会更好地站在为人民服务的立场上，做人民满意的教育，把党的大政方针落到实处，让经开区的群众享受到更优质的教育。

　　北京亦庄实验中学党委书记、校长徐友礼：

　　我们要在全面深入学习的基础上，积极投身到教育强国建设的伟大事业中，充分发挥在课程、师资、机制方面的优势，全面贯彻党的教育方针，大力实施素质教育，主动服务人才强国战略，在拔尖创新人才培养方面大胆探索，进一步凸显“数理?智能”的优势和特色，在教育现代化新征程上走在前列。

　　大兴区政协委员、北京市大兴区亦庄第四幼儿园党支部书记、园长谭亚静：

　　最高领袖总书记作的报告催人奋进，作为一名教育人、一名基层党员，在奋进新征程的号角里，将更加坚定为党育人、为国育才的责任使命，坚持在党的领导下，全面落实党的教育方针，探索高质量教育实施路径，努力办好人民满意的教育，为建设科技强国、人才强国、创新驱动发展等贡献力量。

　　乘风化雨沁心田凝聚奋进之力

　　总工会党支部书记、主席安春玲：

　　下一步，经开区总工会将切实把思想和行动统一到党的二十大精神上来，始终坚持党对一切工作的领导，将政治属性摆在第一位置，立足新形势新要求，深化工会、共青团、妇联群团组织改革创新，有效发挥桥梁纽带作用。把学习贯彻大会精神与创新推动工青妇工作紧密结合起来，通过实施职工凝心聚力工程、实施建功立业工程、实施和谐劳动关系建设工程、实施职工服务精准化工程、实施“职工之家”创建工程，把奋进激昂的大会精神贯彻到工青妇工作的全过程，进一步凝聚起经开区群团工作的奋进力量，为推动经开区和亦庄新城高质量发展而不懈奋斗。

　　党群服务中心主任康井泉：

　　党群服务中心和工委党校将把学习宣传贯彻党的二十大精神作为重要政治任务，在干部培训、理论宣讲、科研资政、亦企成长计划、服务企业党建发展等各个方面，将党的二十大精神落到实处，并形成生动实践，为升级版经开区和亦庄新城建设贡献力量！

　　北京市政协委员、北京市名谦律师事务所主任马元颖：

　　听完最高领袖总书记作的报告，让我们对未来充满信心。相信无论未来世界风云如何变幻，无论遇到什么样的艰难险阻、惊涛骇浪，只要相信党，依靠党，听党话，跟党走，定能排除万难，实现第二个百年奋斗目标，实现中华民族伟大复兴。

　　增进民生福祉满足人民生活新期待

　　社会保险保障中心主任张小戎：

　　作为社会保险保障中心负责人，我将在经开区社会保险保障服务岗位上，围绕党的二十大确定的方向和目标，为增进民生福祉、提高人民生活品质勇担重任，履行保障职责，服务好职工百姓，做出基层工作者的一份努力。

　　荣华街道工委副书记、办事处主任路畅：

　　我们集体收看了党的二十大开幕会，大家感到非常激动和振奋，也备受鼓舞。街道的全体党员干部，会把学习贯彻落实党的二十大精神作为一项重要任务，不忘初心，不负使命，为第二个百年奋斗目标的实现贡献力量。

　　博兴街道工委书记吴伯军：

　　作为一名基层党员干部，我将和街道同志们一起深入学习领会党的二十大精神，勤政为民，扎实工作，以实际行动为第二个百年奋斗目标的早日实现，贡献出我们应有的力量。

　　亦城茗苑社区党支部副书记董颖：

　　总书记的报告振奋人心，作为一名党员，一名社区工作者，今后要继续发挥党员作用，从居民的幸福感、获得感上下功夫，传递正能量，永做一名合格党员。

　　北京北燃港华燃气有限公司总经理刘晓刚：

　　听了最高领袖总书记作的报告，心情非常激动。北燃港华作为城市运行保障单位，对于燃气安全，我们将不断增强忧患意识、防微杜渐，坚决守住安全底线。

　　立足本职工作笃行不怠跟党走

　　营商合作局与集成电路工作专班联合党支部书记、营商合作局局长任鸣晨：

　　新时代呼唤新作为，新征程需要新担当。作为联合党支部书记，我将牢记初心使命，带领全局同志在打造“党建带招商、招商促党建”新格局的道路上笃行不怠、勇毅前行，不断探索党建新模式，优化营商环境，为经开区的高质量发展贡献力量。

　　行政审批局经济审批处处长张勇：

　　作为一名在基层工作岗位上的审批服务人员，学习领会党的二十大精神，就是要在实际工作中将党的二十大精神融入思想、化为实践，贯穿于工作的各个方面，不辜负经开区工委、管委会的嘱托和希望，为经开区企业和群众提供更好、更优质的服务。

　　综合执法局综合执法五队党总支副书记、副队长彭懿明：

　　党的二十大报告一个个振奋人心的数字、一项项求真务实的举措，振奋人心、催人奋进，让我再一次坚定了理想信念。下一步，我将深入学习党的二十大精神，立足综合执法主责主业，围绕中心，讲求实效，强力推进城市管理精细化、综合执法规范化、队伍建设精专化，认真履职尽责，为宏伟蓝图实现贡献力量。

　　尚亦城（北京）科技文化集团有限公司党委组织部部长黄自稳：

　　聆听了最高领袖总书记作的报告，倍感振奋、备受鼓舞，作为基层党员，我们一定深入贯彻落实党的二十大精神，弘扬伟大建党精神，为实现第二个百年奋斗目标贡献自己的力量。

　　经开区疾控中心流调组组长李敏：

　　观看聆听了党的二十大开幕会，深感鼓舞。作为一名党员同时也是疫情防控一线人员，在以后的工作中更要立足自己的岗位发光发热、担当作为，全力做好疫情防控工作，为确保人民群众生命安全和身体健康做出应有的贡献。

　　北京振国中西医结合肿瘤医院党支部副书记、执行院长孟凡辉：

　　听了最高领袖总书记作的报告，深感骄傲，备受鼓舞。作为一名医务工作者，今后我将更加努力，为实现第二个百年奋斗目标贡献力量，为实现健康中国贡献力量。

　　经开区交通大队民警彭磊：

　　未来我要以本职工作为基础，造福每一位交通参与者，为给广大市民群众创造良好的交通秩序和安全环境做出应有贡献。

　　消防救援支队组织干部科科长唐宇泽：

　　我们将深入学习领会党的二十大精神，始终在政治上、思想上、行动上同党中央保持高度一致，将党的二十大精神和消防救援事业结合起来，进一步坚定队伍发展的信心和决心，保持砥砺奋进、锐意进取的工作状态，练就过硬本领，以新时代奋斗者、消防人的姿态和干劲，做好党和人民的“守业人”。

　　反特巡支队三中队张建辉：

　　作为一名共产党员，一名人民警察，有幸赶上这百年盛事，见证党的二十大胜利召开，深感激动和骄傲。在今后的工作中，我一定不忘初心、牢记使命，坚持做到对党忠诚、服务人民、执法公正、纪律严明，全心全意为增强人民群众的获得感、幸福感、安全感而努力工作，坚决完成党和人民赋予的使命任务，为首都公安事业做出自己最大的贡献。

　　践行工匠精神建设更多重点工程

　　中建二局安装公司投影光刻机曝光光学系统研发及批量生产基地项目总工程师裴根极：

　　观看党的二十大开幕会直播让我心潮澎湃，信心倍增。这五年，我国各项事业飞速发展，作为一名建设者，很荣幸地见证了多个重大工程的诞生。对于我们工程一线建设者来说，更要牢记使命，永远跟党走，在岗位上发光发热，秉承工匠精神，创新突破，扎实推进项目建设方案优化，积极研发新工艺、新技术，让更多科技成果落实落地，不断推进企业高质量发展。

　　中建-大成北京亦庄生物医药标准厂房二期项目党支部书记戴浩：

　　作为项目党支部书记，我将坚持党的领导，筑牢理想信念，深化理论学习，将党的二十大精神融入到项目建设全过程。聚焦主责主业，深耕精益建造。凝聚意识、统一信念，以中国特色社会主义为核心，以党建为引领，带领项目全员共同努力，踔厉奋发，砥砺前行，高质量完成项目各项目标，高标准落实安全防控任务要求，以更高的责任感、使命感投身建筑行业，打造出更多的基建项目、精品工程。

　　坚守平凡岗位创造美好新生活

　　“光荣在党50年”老党员杨子儒：

　　观看了党的二十大开幕会，很受鼓舞。我作为一名老党员，要始终坚持“永远跟党走”，永远不忘党的宗旨，不忘初心、力所能及地为社会、为党的事业奉献余热。

　　亦城茗苑社区老党员王起春：

　　怀着激动的心情，在社区服务站与大家一起观看了党的二十大开幕会。听了总书记的报告倍感振奋，作为一名老党员，我今后就是要做到党在我心中，永远跟党走。

　　下沉干部戚露丹：

　　我觉得青年人和祖国是共同成长的，作为一名党员和下沉干部，希望今后能以更高的标准来要求自己，更加尽心尽力地做好本职工作。

　　卡尔百丽社区保安邹明：

　　观看了党的二十大开幕会，感到非常激动和振奋，今后我将继续做好本职工作，以更加自信昂扬的精神风貌和奋进姿态做好社区的安全守护工作。

　　博兴路顺丰站点快递员姜东：

　　听了总书记作的报告，感到十分振奋。我会在今后的工作中充分发挥党员模范带头作用，服务好居民，为建设美好社会贡献自己的力量。

"Free HPV vaccination for school-age women" adds another province, this time in Jiangsu, where the permanent population ranks fourth in the country in 2022.

On the evening of March 22nd, the WeChat official of Jiangsu CDC reported that in order to implement the "Healthy China 2030" strategy, promote the comprehensive prevention and treatment of cervical cancer and promote the construction of healthy Jiangsu, the Provincial Health and Wellness Commission, the Provincial Department of Education and the Provincial Women’s Federation jointly held a kick-off meeting in Nanjing on March 20th to deploy the free HPV vaccination for school-age girls in the province in 2023.

Cervical cancer is the fourth largest malignant tumor affecting women’s health in the world, and it is also the second largest female malignant tumor in China. Vaccination with human papillomavirus (HPV) is an effective means to prevent cervical cancer. According to the "Notice on Printing and Distributing the Action Plan for Accelerating the Elimination of Cervical Cancer (2023-2030)" issued by National Health Commission in January this year, by 2025, the HPV vaccination service for school-age girls will be promoted on a pilot basis; The screening rate of cervical cancer in school-age women reached 50%; The treatment rate of patients with cervical cancer and precancerous lesions reached 90%.

Since the first government-led HPV vaccine free vaccination project was launched in Ordos City three years ago, up to now, Guangdong, Hainan, Jiangxi, Fujian, Tibet and Chongqing provinces have also started or announced that they will launch a global HPV vaccine free vaccination plan.

A number of industry experts believe that since the listing of HPV vaccine in China, the vaccination amount has been increasing year by year, but there are still some problems such as limited vaccination coverage, unbalanced distribution and the market chasing high-priced vaccines. Globally, more than 70% of cervical cancer cases are related to high-risk HPV16 and HPV18 subtypes, and bivalent vaccine is just enough to effectively prevent these two infections. Because of China’s large population, the government must be careful to use the limited vaccine resources and local finance to the people who need protection most. This requires accelerating the government-led HPV vaccination program to guide the vaccine market to develop in a more benign direction.

HPV public vaccine is gradually spread out.

Last year, Wuxi, Lianyungang, Nanjing and Yangzhou, Jiangsu Province, successively launched the pilot project of free HPV vaccination for school-age girls, with a total of 64,000 people vaccinated.

According to the "Work Plan for Free Vaccination of HPV Vaccine for School-age Girls" in Jiangsu Province, in 2023, at least 246,700 girls born after September 1, 2009 and in the first half of the year will be vaccinated with domestic bivalent HPV vaccine for free. In order to ensure the smooth implementation of the project, the provincial finance at all levels will invest 172 million yuan.

CBN noted that as early as last December, Jiangsu Province issued the "14th Five-Year Plan" for the development of women and children, and proposed to "encourage qualified areas to promote HPV vaccination with emphasis on girls aged 9-15".

In January this year, Jiangsu Province issued the "List of 55 livelihood facts in 13 categories to guarantee and improve people’s livelihood in 2023", and "Free HPV vaccination for school-age girls" was included, which means that the vaccination project will be promoted throughout the province.

"The project is led by the Provincial Health and Wellness Committee, and launched in the whole province in conjunction with the Provincial Department of Education and the Provincial Women’s Federation. It aims to raise the awareness of cervical cancer prevention and control and prevent and reduce the occurrence of cervical cancer through HPV vaccination." Jiangsu Provincial Health and Health Commission said.

In addition to Jiangsu, according to the work report of Hainan Provincial Government this year, "HPV vaccination for school-age women" was also included in the 10 practical matters for the people determined by the provincial party committee and the provincial government in 2023.

Official website, the People’s Government of Hainan Province, released a message in early February, further clarifying the vaccination plan: this year, the project will be implemented in 18 cities and counties in the province (except Sansha City), and in 2023, the target of vaccination will be girls aged 13-14 years and a half in the first dose, and girls who are contraindicated in vaccination or who have been vaccinated with HPV will not be included in the vaccination scope. In 2023, it is planned to vaccinate 55,800 girls, according to "0— 6 "Two-dose immunization program, complete two injections in the same year, and ensure that" all should be connected ". At the same time, the project will also vaccinate domestic bivalent HPV vaccine for school-age female soldiers in need.

Up to now, according to incomplete statistics, in less than three years, Hainan, Jiangxi, Tibet, Fujian, Jiangsu, Guangdong, Chongqing and other provinces, as well as Erdos, Linxia Hui Autonomous Prefecture, Qingdao, Jinan, Dezhou, Jiaozhou, Yantai, Shijiazhuang, Handan, Tangshan, Chengdu, Mianyang, Aba Tibetan and Qiang Autonomous Prefecture, Zhengzhou, Ningbo and other places are promoting public HPV vaccination projects.

Looking back on the progress of HPV vaccine at public expense, in August 2020, the first government-led HPV vaccine free vaccination project in China was launched in Zhungeer Banner, Erdos City, Inner Mongolia.

Six months later, in March 2021, China launched the pilot project of healthy city innovation, and encouraged the cities participating in the pilot project to study and carry out government-led HPV vaccination according to their own conditions. Up to now, among the first batch of 15 healthy cities, 9 cities including Shenzhen, Xiamen, Chongqing, Ordos, Jinan, Chengdu and Wuxi have officially launched the HPV vaccine immunization program.

In addition to Jiangsu, among the provinces where the above-mentioned cities started the HPV vaccine immunization program, Fujian and Guangdong provinces have also expanded the coverage of the project to the whole province, while Shijiazhuang, Tangshan, Zhengzhou, Hainan, Jiangxi, Tibet and other places that are not in the above-mentioned pilot list have also announced the free vaccination of HPV vaccine in the whole region.

For example, Guangdong proposed that from 2022 to 2024, the financial plan will add about 600 million yuan for free vaccination of HPV vaccine. From 2022, free vaccination will be given to girls under the age of 14 who have a student status in Guangdong Province and have entered the first grade of junior high school since September and have not been vaccinated with HPV vaccine.

Why bivalent seedlings are key?

At present, HPV vaccine has not been included in medical insurance in China, and with the aging of vaccination in many places, the three-needle nine-valent vaccine vaccinated at one’s own expense has become a tight existence in the market. But in the eyes of the industry, if China wants to achieve the "90-mdash; 70— The goal of "90" urgently needs to promote the government-led bivalent vaccine inoculation plan.

The so-called "90— 70— 90 ",that is, 90% of girls complete HPV vaccination before the age of 15; 70% of women are screened by efficient detection methods before the age of 35 and 45; 90% of women diagnosed with cervical diseases are treated. In 2020, there will be 109,000 new cases of cervical cancer and 59,000 deaths in China, accounting for one fifth of the global total.

At present, HPV vaccines are divided into bivalent, tetravalent and nonavalent. All HPV vaccines contain VLPs (virus-like particles) for high-risk HPV types 16 and 18; Among them, the nine-valent vaccine contains VLPs against high-risk HPV31 types 31, 33, 45, 52 and 58.

According to the "Human Papillomavirus Vaccine: WHO Position Paper" updated by WHO last year, it is estimated that HPV16 and HPV18 together cause 71% of cervical cancer cases in the world. Of the remaining 29% cases of cervical cancer, 6% were caused by HPV45, 4% by HPV31, 4% by HPV33, 3% by HPV52 and 2% by HPV58.

In this document, WHO cited research that bivalent vaccine is also highly effective against HPV-16 and HPV-18-related infections and cervical lesions. "A study observed the population-based cancer registration data of women under the age of 30 and found that after the bivalent HPV vaccine was included in the national immunization program, cervical cancer could be nearly eliminated among women who were vaccinated at the age of 12-13."

Jiangsu CDC also explained why the domestic bivalent HPV vaccine was chosen for the public vaccination program: in China, about 70% of cervical cancer cases are related to the infection of two subtypes of high-risk HPV16 and HPV18. The HPV vaccination project for school-age girls uses domestic bivalent HPV vaccine, and the 9-14-year-old subjects need to be vaccinated twice, which can effectively prevent the infection of the above two subtypes and is the most cost-effective vaccine.

Du Heng, senior project officer of Bill & Melinda Gates Foundation Beijing Representative Office, believes that enterprises will make production capacity layout and arrangement according to market demand. If the government does not guide, enterprises will only pay attention to the commercial market, leaving production capacity for high-priced vaccines and people with higher ability to pay, and will not give priority to key people aged 9-15.

However, the reporter noted that the main target groups of HPV vaccination recommended by WHO include girls aged 9-14 who have not had sex. However, in Jiangsu, Hainan and other places, the age range of the first dose of HPV vaccine for school-age women included at public expense is about 13~14 years old.

For this phenomenon, Zhao Fanghui, director of the National Cancer Center and the Epidemiology Research Office of the Cancer Hospital of China Academy of Medical Sciences, conducted a comparative study of school-age women in the age group of 9-14, and found that given the limited vaccine and funding resources, it would be more beneficial to vaccinate the 14-year-old girl twice first than to vaccinate other age groups first. "The key point of optimizing the prevention and control strategy of cervical cancer in China lies in ‘ Treatment-oriented ’ To ‘ Prevention first ’ Change, increase the initial investment, and introduce vaccines in the small age group of 9-15 years old as soon as possible. "

With more provinces including bivalent HPV vaccine in the scope of public vaccination, can China’s production capacity be covered?

Chai Yan, director of management consulting at IQVIA, said that there are two companies in China that can produce HPV vaccines, each with a total production capacity of 30 million/year, but at present, the production capacity of the two companies is not full. According to the preliminary forecast, in 2023, the demand for bivalent seedlings in China will be 100 million. Theoretically speaking, if the two manufacturers make full efforts, they can meet the demand of most consumers for bivalent vaccines in recent years.

"Based on this, it is expected that after 2025, China will usher in a new stage of HPV vaccine development. By then, a number of domestic vaccines will be listed one after another, greatly improving the overall supply of HPV vaccines in China and improving the accessibility of vaccines. " Chai Yan said.

Du Heng also believes that promoting the inclusion of HPV vaccine in immunization program can fundamentally solve the problems of vaccine quality, supply and price. Government-led vaccine public market can make enterprises have a stable source of bulk orders, and then have the confidence to expand production capacity. In order to ensure large-scale production and supply, they are more willing to invest more R&D and human resources in quality control to improve product efficiency. The government and people can also benefit from this and get high-quality and low-cost cervical cancer vaccine.

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The design of Changan Auchan X5 PLUS combines the sense of movement and technology. The front face adopts a large air intake grille, and the lines are simple and powerful, showing a strong sporty atmosphere. The interior of the grille adopts a unique texture design, which complements the overall style of Auchan X5 PLUS. In addition, the LED daytime running lights and headlights on both sides of the front face also increase the recognition and sense of technology of the vehicle. On the whole, the design style of Changan Auchan X5 PLUS is fashionable and dynamic, which meets the aesthetic needs of young consumers.

Changan Auchan X5 PLUS has a body size of 4540*1860*1620mm and a wheelbase of 2715mm, providing spacious interior space. The side lines of the car are smooth and dynamic, with 18-inch rims, showing a sporty style. The front and rear wheel tracks are 1580mm and 1570mm respectively, and the front and rear tyre size are 225/55 R18, which ensures good handling performance and comfort.

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Changan Auchan X5 PLUS is equipped with a 1.5t L4 engine with 188 horsepower, with a maximum power of 138kW and a maximum torque of 300 N m.. The matched 7-speed wet dual-clutch gearbox ensures smooth power transmission and efficient output.

The owner of car home said that the appearance of Changan Auchan X5 PLUS is very young, full of personality, and the body looks quite atmospheric.

The new generation is the first production car with the latest design language. The iconic transverse grille has evolved again, and the proportion has increased, which is better integrated with the headlights. The overall shape has undergone a subversive change compared with the cash. It has become the mainstream configuration trend of new cars, but at the same time, models equipped with lenses are rare at this level. Even some luxury products are not equipped with lenses, so the new generation’s high demand for details is worthy of recognition.

　　The new generation adopts the latest design language in appearance. Compared with the current models, the iconic transverse grille on the front face is larger in area, which is matched with the headlights on both sides to enhance the visual width of the front face. The whole system comes standard with lens type and is equipped with steering assist function, which has a very good effect after lighting. The length, width and height of the new generation are 4670/1806/1474mm and 2688mm respectively. Under normal circumstances, the luggage compartment has a volume of 510L, which is standard and functional. The seat is still electrically adjustable in the main driver’s seat and manually adjustable in the co-pilot seat.

　　In terms of interior, the new generation continues the design style of the current model. The three-spoke multi-function steering wheel is still a familiar shape, with moderate size and good feel. The multi-function buttons integrated on both sides also provide good convenience. The classic layout design is still adopted, which brings better usability. In addition, the new generation is equipped with 6.5-inch and 8-inch central control panels according to different models, and it also supports many functions internally, making it more versatile to operate.

　　In terms of power, the new generation is equipped with 1.4T and 1.5L naturally aspirated models, including 1.4T110kW(150Ps)/4800-5200rpm, 250Nm/1750-3000rpm; 1.5L85kW(116Ps)/6000rpm，150Nm/4000rpm。 In terms of transmission, the 7-speed dual clutch, 5-speed manual and 6-speed manual are matched with the start.

Disclaimer: The above car purchase preferential information is provided by, and the price fluctuates greatly due to market factors, which is only for car purchase reference; Its authenticity, accuracy and legality are the responsibility of Xiaobian, who does not provide any guarantee and does not assume any legal responsibility.

The article is provided by the author.

　　China News Service client side Beijing, June 27 (Leng Haoyang) Recently, colleges and universities have ushered in the graduation season. Before college students leave the school, the "last lesson" given to them by the principal has attracted much attention.

　　At the graduation ceremonies of various colleges and universities this year, the graduation speeches of the principals were either warm or philosophical, and there were many fashionable ones, full of expectations and blessings for the graduates. Come and see, what did they say?

　　grounding

　　These Internet buzzwords were quoted by the principal

　　Taking stock of the hot words in recent times, there are no shortage of words such as "eat chicken", "Buddhism", "wolf warrior". At this year’s graduation ceremony, these hot words were also mentioned by college presidents one after another.

　　"The long road of life is not always so’good luck, eat chicken tonight ‘, and may face’falling into a box’ at any time." At the graduation ceremony of the 2018 undergraduate class of Huazhong University of Science and Technology, President Ding Lieyun mentioned this in his graduation speech.

　　At the 2018 graduation ceremony of Zhejiang Gongshang University, President Chen Shoucan mentioned another hot word – Buddhism.

　　"Is there a little misunderstanding of the word’Buddha ‘that everyone is familiar with? If’Buddha’ means not thinking about progress, being muddled, and being at ease with the situation, this may have long deviated from the original intention of Buddha-nature to first enlighten and then ferry people. The first step in any religious or philosophical tradition is of course to teach us how to Keep Calm, remove distractions, and maintain tranquility, but more importantly, teach us to Carry on, face life head-on, and stay right and seek new!" Chen Shoucan said.

　　In his graduation speech at Minzu University of China, President Huang Taiyan encouraged graduates to carry out Red Sea operations one after another with the spirit of "wolf warrior" and the rare "speed and passion" to achieve "Honor of Kings" one by one, which is not only worthy of his "youth", but also "powerful to our Minda".

　　"Only the self-confidence engraved in our bones can challenge ourselves, surpass ourselves, overcome ourselves, and become the’number one player ‘of this era," Huang Taiyan said.

　　The recent World Cup also entered the university’s graduation ceremony. Wang Yingjun, president of South China University of Technology, said in his speech: "Behind the success is countless setbacks, failures and pains…"

　　Before he finished speaking, a picture of Messi appeared on the screen. The 4,000 people at the scene were happy. Wang Yingjun also added: "Everyone is very emotional…"

　　Talk about life

　　– "Don’t give a bad review to the delivery guy who is a few minutes late"

　　At the graduation ceremony, it is also common for principals to tell graduates about life. Many principals use a philosophical and speculative approach to bring more thoughts to their lives when graduates leave their alma mater.

　　"Please be sure to boldly help the old man who fell, and drive away the cold and numb with a warm heart. Don’t easily give bad comments to the takeaway guy who is a few minutes late. Life is really not easy, and being tolerant of others is also illuminating yourself." Tan Zhen, the principal of Huanghuai College, sent this message to his students, to stick to the principle and bottom line, not to be fooled by glitz and not to be coerced by utilitarianism.

　　This simple graduation speech also quickly became popular on the Internet. Thousands of netizens were moved and praised it, calling it a positive energy in the graduation season.

　　At Sichuan University, Li Yanrong, the president of Sichuan University, sent the philosophical speculation of "treating others well in good times and yourself well in bad times" to the graduates. Li Yanrong sent a message saying that he hoped that when everyone is smooth and strong, they will be more magnanimous and have a heart, show kindness, kindness and humility, and when they are in a trough, they should know how to be kind to themselves, less competition with themselves, and don’t treat themselves badly with the mistakes of others.

　　"The meaning of life is not so complicated. Simply put, it is because of your existence that people around you feel better about life, not because your appearance makes people around you miserable. Being ordinary can make your family better; small achievements can make the team better; holding an important position can make the country and society better." Li Yanrong said.

　　At Jiangsu University, the president, Yan Xiaohong, instructed graduates to "be yourself". He said that to be true to yourself, insist on seeking goodness and truth, do not do people who go against your heart, do not do things that go against your heart, and do not do things that are fraudulent, do not forget your original intention, insist on pursuing; be yourself, self-planning, self-management, self-motivation, self-empowerment, and show your personality and prove yourself with unique core competitiveness.

　　Data map: On June 22, Wuhan University held the 2018 graduation ceremony. More than 10,000 teachers and students insisted on completing the graduation ceremony in the rain, and the atmosphere was touching. Image source: Dongfang IC

　　Very warm

　　The university president treats the graduates to dumplings

　　Graduation season, warm words parting is always the "main theme", college presidents also showed their warm side, sending blessings to the graduates.

　　"Wherever the students are, Nanjing University is there." At the graduation ceremony of Nanjing University’s 2018 graduate students, President Lu Jian said goodbye to the graduates affectionately.

　　At Wuhan University, President Dou Xiankang borrowed the prose poems written by previous graduates to say goodbye to the graduates.

　　"Students, your senior sister Yu Shan wrote in a prose poem to her alma mater: ‘Wuhan University students are also trees, and they carry the soul of the Wuhan University tree in all directions. No matter where the roots of Wu University students are planted, there will always be one that extends to Luojia Mountain.’"

　　At Chengdu Normal University, according to media reports, at the graduation ceremony of the school’s School of Literature and Journalism, Professor Liu Hongren said as a teacher representative: "The alma mater is most sorry for you, and owes you a boyfriend." He said that the ratio of male to female students in the school is 1:9, so that students have no love during the youthful season of love. He also urged students to find someone worthy of love quickly and have a vigorous relationship.

　　At Jiamusi University, according to media reports, the school specially prepared dumplings for the graduates. Meng Shangjiu, president of Jiamusi University, said at the graduation ceremony: "Students, there is a famous saying in the cafeteria of our B hospital: takeout is available every day, and the cafeteria is only for four years. Eat and cherish it. Please be sure to taste the dumplings provided by the school for everyone to see off. Dumplings are all similar, but today’s meal is always different." (End)

　　On June 6, the Six Walnuts 2023 National Dealer Conference with the theme of "Marketing Upgrade · Brand Evergreen" was held in Tianjin. Many industry experts and national dealer representatives gathered together to discuss the development trends of cutting-edge industries. During the meeting, Six Walnuts released their future development strategies and marketing strategy deployment in the peak season of the Mid-Autumn Festival. With the attitude of gathering their peers, they sounded the horn of a comprehensive offensive to face the peak season of the Mid-Autumn Festival.

　　Experts point out that opportunities and challenges coexist. Six walnuts, as an industry-renowned 10 billion brand, continue to practice the principle of win-win for manufacturers, self-innovation and positive change. With the recovery of the market, they will be able to write a new chapter of high-quality development.

　　Phenomenal to sustainable redness, six walnuts achieve a century-old brand

　　Fan Zhaolin, general manager of Yangyuan Beverage, attended and addressed the conference. Industry experts such as Hua Shan, founder of Hua and Hua, professor Liu Chunxiong of Zhengzhou University, founder of New Marketing, and Lin Feng, chairperson of Jundu Consulting, shared cutting-edge views of the industry as guests.

　　After 26 years of wind and rain, Yangyuan and distributors joined hands to turn Six Walnuts from a large single product focusing on "mass nutrition" to the "category king" of walnut brain-boosting drinks, and created a commendable sales legend in the history of Chinese beverages. At this conference, Six Walnuts officially proposed the long-term development strategy of "100-year Yangyuan". Fan Zhaolin, general manager of Yangyuan Beverage, delivered a keynote speech on "Defining the end game and achieving 100-year Yangyuan". In the future, we will redefine the end game, continue to invest, and create a super category king. Through the comprehensive upgrade of products, brands, and marketing, combined with the competitive advantages of enterprises, we will continue to increase market sales and achieve brand evergreen.

　　In the history of the development of the fast-moving consumer goods industry, there have been many strong brands, but it is rare to see a century-old brand. The road to a century-old brand of Six Walnuts is not achieved overnight, let alone "born by luck". Hua Shan, the founder of Hua Yu Hua, said that rooted in the cultural mother, becoming the mother and strengthening the mother can build an evergreen foundation. The cultural mother of Six Walnuts comes from the deep-rooted walnut brain-building culture. Walnut brain-building is a traditional culture that has been passed down for thousands of years. In the future, often drinking six more walnuts with the brain will have at least a thousand years of vitality.

　　At the conference, Hua Shan started from the culture of "walnut brain" and interpreted the underlying logic of the "six walnut culture matrix" through super sign theory. He believes that the accumulation of "thousand-year traditional culture" is the emotional resonance and cultural resonance between brands and consumers in the depths of their hearts, awakening consumers’ potential cognition and health awareness, and injecting a steady stream of driving force into the six walnut brands in the future.

　　There are also experts from the nutrition industry who have deep resonance with this. Zheng Yulong, a member of the Chinese Nutrition Society and a national first-level nutritionist, answered the efficacy value of walnuts in a video, confirming from both nutrition and experimental research that walnuts can not only strengthen the brain, but also regulate blood lipids, antioxidants, anti-aging and other multiple nutritional effects. For walnut milk developed from walnuts, Zheng Yulong said that it is easier to drink and is also conducive to human absorption. Zheng Yulong recommended that you take six walnuts as a daily must-drink, providing a reasonable and feasible support for six walnuts to change from "optional consumption" to "daily rigid demand consumption".

　　If an enterprise wants to achieve brand longevity, brand power and product power are essential. It is necessary to have a "long-term clear strategy" from the brand, as well as the "value and quality" from the product being accepted by consumers. It is necessary to continuously advance the product power and brand power to step into the new opportunities under the industry change. Only then will such an enterprise be recognized by consumers in the market competition and enter the ranks of the evergreen brand.

　　Adapt to the era of consumer sovereignty, upgrade channel power and resource power, and deeply empower peak season sales

　　The core competitiveness of an enterprise is an ecological one. In addition to brand power and product power, channel power, organizational power, and resource power are also essential. The marketing model is a combination of the three forces.

　　China’s consumer market has fully entered the "consumer sovereignty era" from the "channel era". In today’s era of absolute dominance of independent consumption, FMCG brands can only maximize their satisfaction with consumer demand by constantly upgrading their marketing models. Six Walnuts’ in-depth distribution model has achieved brilliant and legendary results in the FMCG market. However, in the face of market changes in consumer demand diversification and channel fragmentation, Six Walnuts has actively responded and upgraded its marketing model to the two cores of "global in-depth distribution + full chain C-end operation". It is realizing the transformation of Six Walnuts from "gift consumption" to "daily rigid demand".

　　In this regard, the founder of New Marketing, Professor Liu Chunxiong of Zhengzhou University, gave high praise. He said that "Six Walnuts will increase the promotion of" BC integration "on the basis of doing a good job in the" large circulation "of traditional channels, relying on the whole population product matrix of Six Walnuts, which is of epoch-making significance." He predicted that Six Walnuts can achieve in-depth communication with consumers through the traditional model + BC integration, and actively change and have the courage to break through in the next step of market competition. In the future, marketing upgrades will surely be achieved and market brilliance will be created again.

　　For the marketing model of "full-chain C-end operation", Lin Feng, chairperson of Beijing Jundu Consulting Company and CEO of Chain One Chain Network Technology, also made an in-depth interpretation. He said that in reconstructing the global full-chain marketing model in the era of consumer sovereignty, Yangyuan Beverage relies on six walnut 2430 series products to carry out C-end operation, launch a marketing model upgrade strategy, lay out the new era consumer market, and complete the C-end operation transition from "focusing on large circulation" to "global deep distribution". New breakthroughs will surely occur.

　　At the end of the conference, in order to face the Mid-Autumn Festival peak season market, Six Walnuts officially announced the "Mid-Autumn Festival Peak Season Marketing Strategy Deployment", which brought more detailed tactics to dealers in terms of marketing, channels, products, services, etc., to complete the brand’s all-round consolidation and implement the actions.

　　Industry experts believe that as the "industrial wind vane" of the plant protein industry, Six Walnuts deeply understand that development requires long-term approach, patience in terms of time length, strategy in terms of pattern height, and focus in terms of industry depth. The successful holding of the Six Walnuts 2023 dealer conference has allowed everyone to see its ability and confidence, original intention and persistence, which means that Six Walnuts will open a new chapter of cohesion, co-construction and sharing, and will surely usher in a better win-win situation for manufacturers in the future.

Topic: Boao Forum for Asia Annual Conference 2009

　　Xinhuanet Boao (Hainan) April 17th The annual meeting of Boao Forum for Asia 2009 was held from April 17th to 19th, 2009. More than 1,600 representatives from all over the world gathered in Hainan. It will discuss hot topics such as the evolution of the current financial crisis, whether the Asian economy can take the lead in getting out of the haze, the adjusting real estate market and capital market. "Xinhuanet enters Boao" will conduct a series of interviews and invite guests to communicate with netizens on related issues. The guest who walked into the interview room of Xinhuanet today is Robin Li, chairman and CEO of Baidu.

　　On the 17th, Li Yanhong, Chairman and CEO of Baidu, was a guest of Xinhua News Agency’s high-end interview and the live broadcast room in front of Xinhuanet Boao Forum. Photo by Xinhuanet Qiu Xiaomin.

　　On the 17th, Li Yanhong, Chairman and CEO of Baidu, was a guest of Xinhua News Agency’s high-end interview and the live broadcast room in front of Xinhuanet Boao Forum. Photo by Xinhuanet Qiu Xiaomin.

　　Why did you come to Boao? Understand the changes that have taken place in the worldRemind people to seize Internet opportunities.

　　Moderator: First of all, I would like to congratulate Mr. Li on becoming the co-chairman of the Young Leaders Forum of the Boao Forum for Asia. The first question I want to ask Mr. Li is, what kind of views do you want to express most when you attend the Boao Forum?

　　Li Yanhong: I think this is a very special period, that is, the global financial crisis or economic recession. Now it is very obvious. At such a moment, many people have stronger communication needs than before. I came here mainly because I want to have a better communication with more people, whether they are people in the same industry or people outside the industry, or people in China, Asia or even other countries, and learn more about what is happening in the world. At the same time, it is also a process of learning from each other. I think everyone who comes to Boao should seize this good opportunity, communicate more and understand what others are thinking, so as to enhance their confidence and do things better.

　　The crisis has also affected Baidu, but it is not particularly big. Of course, Baidu probably has more than 200,000 active enterprises as our customers, including large enterprises and more small and medium-sized enterprises, so in a sense, Baidu’s customers can represent the cross-section of China’s economy. So we felt the impact of the crisis from the fourth quarter of last year, especially in November and December, and many customers became more cautious in consumption than before. By January, it can be said that it has become more obvious. But after the Spring Festival, there was a very obvious rebound. We felt that when the economy turned around a little bit, these customers came back quickly, because they found that Baidu was a very good platform to promote their products and services.

　　When customers are faced with crisis, they will usually become more rational after a period of digestion, and the choices made after rationality will use more advanced methods and means for marketing. In this sense, Baidu is a beneficiary. To be exact, there was an obvious rebound after the Spring Festival, and this rebound has continued until now. I don’t think I dare to predict the future, saying that there will be and there will be no crisis in the future. Or will it only develop in a good direction, not in a bad direction? I dare not say this. As an entrepreneur, we should conscientiously do our own thing well, try our best to have a better positive effect on society and economy, and hope that the overall market situation will get better and better.

　　At the Youth Leaders’ Forum this afternoon, we talked about one thing, that is, the economic crisis is coming, and many enterprises have taken some measures, whether it is to lay off employees, control costs, or change direction, etc. In fact, one common feature of these measures is to improve efficiency, because the efficiency is improved, and the ability to cope with the crisis is enhanced. And the internet, I think its biggest advantage is to improve efficiency. Therefore, I remind people to grasp the opportunities brought by the Internet. For example, people’s ability and speed of obtaining information is unprecedented. Never before has it been so easy to obtain information. No matter where you are, whether you are a civilian or have a high status, everyone can easily obtain information from the Internet. This is because the Internet has played a very positive role in society, economy and culture at all levels.

　　How to look at the development of Internet? Coping with changes in the market is like changing the tires of a speeding car.

　　Moderator: Baidu is a very successful Internet company. What kind of experience do you have to share with you?

　　Li Yanhong: In fact, with the development of Baidu for so many years, we are still very concerned about the changes in the market. In the past ten years, in fact, Baidu has not done much, but has completely focused on doing Chinese search. Because on the one hand, this piece of technology is still improving, and there are many things to do. On the other hand, there are three factors that jointly promote the development of Chinese search. One is the number of users, that is, the number of netizens is constantly and rapidly increasing. The more people surf the Internet, the more people naturally use Baidu. Second, everyone’s online time is getting longer and longer. The longer it takes, the greater the probability of using Baidu. Third, there is more and more information on the Internet. The greater the amount of information, the greater the probability that a person will find the information he needs on Baidu. These three are promoting the development of the search industry at the same time, so it has been in the process of rapid development. It can be said that we have resisted many other temptations, whether it is portals, text messages or games, and we have not done anything, so we have focused on doing search. I think in the next few years, we will still be like this, but we will focus on Chinese search and gradually expand to the surrounding areas. For example, the Japanese search released last year, as well as a commodity search platform like "Baidu You", will gradually increase these things.

　　Moderator: That is, the scope and categories of search are more, and you insist that search is not relaxed?

　　Li Yanhong: Yes.

　　Moderator: So have you ever thought about what is the biggest obstacle and difficulty that may exist in the development of Baidu now?

　　Li Yanhong: On the one hand, we feel that the market is still very immature, and most enterprises in China are not aware of the benefits that search has brought them. At the same time, the rapid growth of the market has also made Baidu in a state of rapid development. For example, the number of people increases a lot every year, which is almost multiplied by 2 every year; On the other hand, the rapid changes in the market require you to constantly make adjustments to this organization. Such a difficulty is likened to changing the tires of a speeding car on the expressway, which is still very difficult.

　　As a manager of a company, we have to face many such problems every day. On the one hand, the rapid changes in the market require you to look at the direction very accurately and not miss any opportunity that belongs to you; On the other hand, it is actually very difficult to maintain a good and healthy company culture, make everyone confident every day, have a good and happy working relationship with each other, and maintain a strong executive power under the condition of increasing number of people. Especially as an entrepreneur, I didn’t manage anyone before Baidu. Now, from 20 to 40 people, to 160 people, to the scale of nearly 7,000 people, every day is new to me, and there are many new challenges.

　　What innovations are there in the next step? A new business model codenamed "Fengchao" will be released.

　　Moderator: In what aspects will Baidu consider introducing new technological achievements and innovative models in the future?

　　Li Yanhong: Baidu is a company that is very focused on Chinese search. For search engines, the profit model is similar all over the world. Everyone makes profits by promoting products for enterprises, which is called paid search, and it is said that it is paid according to the effect. We have been doing this for seven or eight years, but the more we do it, the more interesting it is. There are many things that can be improved, and we have invested considerable energy in this respect. This quarter, we will release a new product, the internal code name is "Fengchao", which is actually a revolutionary upgrade of the business model, which will greatly improve the user experience and customer experience.

　　Moderator: Last year, you recruited Huawei’s former vice president to Baidu as CTO. Do you plan to seek a breakthrough in the field of wireless search?

　　Li Yanhong: It should be said that in the past many years, probably since 2002, people have been telling me that I must do wireless search. I didn’t invest too much energy in wireless search in the past. Because before the 3G era, wireless search was a situation. After 3G, it may become unrecognizable and completely different. We don’t know what will happen in the future, so we haven’t invested much in this aspect in the past few years. Starting from this year, it should be said that the market situation will change greatly, because the three major operators have been gearing up to launch 3G services, so it is also an opportunity for Baidu, so in the next year or two, we will invest more in 3G and wireless search.

　　Moderator: It can be understood that 3G is a watershed for wireless search?

　　Li Yanhong: It’s a potential opportunity for us. It’s hard to say what it will turn into in the end. Whether it can become a watershed depends on how much users in China can accept such a service, such as whether its service is stable enough, whether its service is cheap enough and whether its speed is fast enough. All kinds of factors are not completely clear now.

Editor: Gao Song

Screenshot of social platform

□ Chutian Metropolis Daily’s most eye-catching journalist Yang Jinying

In order to find a companion on the trip, some people want to find someone to share the cost of accommodation and food. This year, it is quietly popular to find a "partner" to travel together. Searching on social platforms, you can find many posts looking for "travel partners".

However, it is not easy to find a suitable "travel partner". In addition to the same time and place, it is best for both sides to have the same consumption level. In addition, if you find a "partner" carelessly, you may also encounter fraud. Professionals remind you not to trust netizens too much. Money fraud is small and personal risk is big, so be cautious.

Guo Bin, a lawyer of Guangzhou Jinqiao Baixin Law Firm, reminded that when looking for a travel partner online, you must verify the identity information of the other party, keep the corresponding chat records, transfer records and other evidence, and ask the relevant departments for help in time if you encounter illegal and criminal acts.

"Travel partner" should find people with the same frequency.

Mr. Chen from Shanghai is 25 years old and just left his job. In July, he posted in Xiaohongshu looking for "squatting male travel partners", and soon hundreds of people privately believed him.

After some consideration, Mr. Chen finally chose Lin Si (a pseudonym), a boy who is similar in age and has basically the same travel goals, and is also willing to introduce his personal basic situation to him as a "travel partner".

In early July, they embarked on a journey to Guangdong and walked through the streets of Chaozhou and Shantou.

On the last day of the trip, the two settled the accounts of the trip and shared the expenses. During the trip, the two did not disagree on the cost. The "big accounts" such as hotel room money and train tickets were basically covered by Lin Si first, and then shared equally; For "small bills" such as eating and taking a taxi, the two take turns to pay. As for the more trivial drinks, neither of them cares too much.

For Mr. Chen, this trip with his partner was very enjoyable. Besides playing, he also made friends. They kept in touch, and then Lin Si traveled to Tibet and sent him a postcard. He said that he would try to find a tourist partner to play with later.

Not everyone can find a "travel partner" smoothly. In the little red book, the reporter found that many bloggers found no results in finding a "partner".

In April this year, Ms. Chen from Guangdong and her "travel partners" broke up before they left. Ms. Chen said that after she posted a post in Xiaohongshu looking for a "partner", two qualified female college students contacted her, hoping to accompany her. However, since the May Day holiday was approaching when the three of them were together, the source of train tickets was tight, and they didn’t grab the train tickets, so the travel plan could only be stranded.

Although she failed to travel together, Ms. Chen felt that she had no regrets. In the communication, she felt that she was not consistent with the other party’s consumption view. Both partners were college students and hoped to travel in poverty. And she has worked for two years and has a certain savings. If she always has to accommodate each other on the way out, she will not be too happy if she is wronged in accommodation and food.

In the little red book, there is also a lot of content in Tucao’s "travel partner". Some bloggers spit out the "travel partner" and regarded her as a "mother", always ordering people to do things, and even "erasing zero" for themselves when sharing the expenses, which made people feel disgusted. Netizens in the comment area have said that after reading the post, they feel that the quality of "tourism partners" is mixed, and it seems that they still need to polish their eyes.

Mr. Chen, who has successful experience, suggested that looking for a "travel partner" is actually looking for a person with the same frequency. This "same frequency" not only means that the time and place of travel should be consistent, such as identity, age, personality, spending power and so on. Therefore, it is necessary to fully understand and communicate beforehand.

Someone cheated in the name of finding a partner.

With the popularity of finding "travel partners" on social platforms, a new type of fraud has emerged to defraud money in the name of finding "partners".

In early September, Ms. Zhao and a friend planned to travel to Xinjiang, so they posted on Little Red Book, asking everyone to provide some strategies for traveling to Xinjiang. Many people believed her privately after seeing it.

A woman named Honghuaer (a pseudonym) claimed to rent a business car with her friends and invited Ms. Zhao and her friends to share the expenses.

Honghuaer said that she can book a room in Kanas, but because it is the tourist season, she needs to make a full reservation. The other party asked Zhao Nvshi to transfer a deposit of 3,000 yuan. Without much thought, Ms. Zhao chose to trust the other party and let it arrange, so she transferred the deposit to the other party.

After Zhao Nvshi transferred the money, Honghuaer didn’t tell her which hotel, when and at what price, and refused to show her plane ticket to Xinjiang.

Because she has never received the reservation information from the other party, Ms. Zhao realized that she might be cheated. When looking for Honghuaer to refund the deposit, she grinded for a few days. Honghuaer only showed the record of transferring 2860 yuan to the hotel and refused to refund the deposit.

Zhao Nvshi shared his experience of being "cheated" on the Internet. Some netizens said that they had encountered a similar situation and suspected that the other party might be a "child care" in a hotel or travel agency.

Ms. Luo, a senior tour guide from Henan, told Jimu journalists that regular travel agencies would never have such a problem, at least she had never heard of such an operation. "But it is not clear whether some low-cost groups or informal tour guides will do this."

Ms. Luo told the reporter that at present, among the tour group tourists she brought, she has never met a "travel partner", and generally she travels with relatives, friends and colleagues. She cautioned against trusting hotel or travel reservations made in one’s own name. "If even a regular tour group can’t book a hotel, let alone an individual?" Ms. Luo said that travel is no better than online shopping, money is cheated less and personal risks are greater, so be cautious.

Keep your eyes open when looking for a "travel partner"

Recently, the topic of "Little Red Book Travel Partner Post is accused of being involved in pornography" was posted on Weibo Hot Search. Some netizens found that "traveling with children, all-inclusive expenses" is becoming a code word. Extremely popular journalists searched on the platform of Xiaohongshu, and found that there are indeed many accounts with "gender as male" who limit the other party’s gender to female when posting posts looking for "travel partners", and some people call them "intentional private chat".

In this regard, Xiaohongshu officially responded that the platform attaches great importance to it. At present, it has carried out a full-scale review of the notes related to the "travel partner" in the station, and has not yet located the problems reflected by the users mentioned in the article. Once the illegal content is verified, it will be dealt with seriously according to the law. At present, the warning message of "travel, safety first" has been placed on the "travel partner" search interface of Xiaohongshu.

How to protect your rights and interests when looking for a "travel partner"? Guo Bin, a lawyer of Guangzhou Jinqiao Baixin Law Firm, told Jimu journalists that recently, the financial risks that often occur in "tourism partners" include falling into consumer traps such as black travel agencies and being defrauded of property; Personal safety risks include sexual assault and other risks brought by exciting projects. Therefore, Guo Bin suggested that after confirming the "partner" online, real-name registration system should verify the identity information of the other party as much as possible. For those involving financial expenses, try to confirm them in written form such as WeChat chat and SMS. If you encounter losses or criminal acts, it is recommended to save the corresponding chat records, transfer records and other evidence at the first time and ask the relevant departments for help in time.

Cover map source network

Wherever Hua Xizi goes, it is all oriental aesthetics.

Since its establishment, Hua Xizi has fully integrated the elements of the national tide into the brand, and at the same time, taking advantage of the live broadcast room in Li Jiaqi, it has once become a model of the rise of the national tide brand.

But on the other hand, it frequently overturned on loose powder, cleansing oil and eye shadow. Hua Xizi’s oriental makeup gift box is still "crying" for many girls in the little red book. The ancient high-end Huaxizi, which is understood, seems to be lacking in modern high-end.

Interestingly, however, the sales of Hua Xizi are still very high.

Hua Xizi’s Success Password: Guofeng Marketing Meets Li Jiaqi.

Hua Xizi was founded in 2017. "Flower" means to raise makeup with flowers, and "Xizi" is named after Su Dongpo’s "Want to compare the West Lake with the West Lake, it is always appropriate to make light makeup and heavy makeup", and "Oriental makeup, raise makeup with flowers" is also the brand concept of Hua Xizi. It can be said that Hua Xizi is full of national style from name to concept, and the element of "Oriental women" is engraved in products and marketing.

For example, concentric lock lipstick, Shouwu eyebrow pencil and Songyan butterfly feather mascara … seem to add these beautiful national style prefixes, no matter what color number or model, as long as they are used, they are "the beauty of the East". In addition to the originality of the name, Hua Xizi integrated the national style elements and techniques such as "micro-carving" into the packaging design, and introduced carved lipstick, even combined with ceramics. It can be said that Hua Xizi’s positive innovation around the national style and clear brand positioning under a certain cultural label are really lacking in old domestic products such as Perfect Diary, Appropriate Herbal Medicine and Nature Hall.

At the same time, in the choice of spokespersons, from kiku, a "four thousand-year-old beauty", to Du Fu, a supermodel with an antique appearance, to Liu Shishi, who is gentle and classical in temperament, and Charlie, who is moderately superior to the national songs, everyone has just combined with "Oriental Aesthetics".

Not only are the products and spokespersons very "national style", Hua Xizi actively promotes more and more users to participate in the discussion of national style culture through marketing efforts, such as the discussion of national style topics such as "Charlie meets Hua Xizi", "Hua Xizi’s birds fly at the phoenix" and "Oriental Romance" initiated on the network platform, supplemented by online and offline national style advertisements, and the scenery is the same for a time.

As long as there is a "national style", is it "charming" enough? The answer may be yes.

According to a survey of more than 1,000 post-80s consumers in the first-tier to third-tier cities in China by Park Rui &Credamo, the minority circle that women are most concerned about has "national style". It can be seen that from the main consumer group of the younger generation to the women who are romantic about "national style until death", as a make-up brand, Hua Xizi chooses the right path, which will get twice the result with half the effort.

In addition, on the way of Hua Xizi’s rise, one person who has to be mentioned is Li Jiaqi. At the end of September 2019, Li Jiaqi was invited to become the chief recommender of Huaxizi, and deeply participated in its product research and development. Insiders of Huaxizi Company said, "Li Jiaqi said no, this product will not pass."

In Li Jiaqi’s public live broadcast, I also "bound" myself with Hua Xizi in numerous high-profile ways, such as: "I supervised them to polish the concentric lock lipstick last year", "Hua Xizi is getting better and better under the supervision of my Li Jiaqi" and so on.

According to institutional statistics, in 2020 alone, Hua Xizi appeared 77 times in the live broadcast room in Li Jiaqi. From the sales data, it took only 16 months for Huaxizi to go from a new beauty product that was difficult to enter the top 20 in Tmall sales in 2019 to a sales volume of more than 190 million yuan in 618 in 2020, ranking first in Tmall GMV.

Next, Huaxizi is still going smoothly. According to the data, in 2021, the highest monthly sales growth rate of Huaxizi reached 89.83%, and the single brand GMV exceeded 5.4 billion yuan, an increase of 80% over the previous year, making it the first local makeup brand. In overseas markets, Huaxizi has been sold to more than 200 countries and regions around the world, with a turnover of 14 million yuan, an increase of 286% over the previous year, pushing domestic products to the world.

The dilemma of Hua Xizi: neither high-end nor cheap.

As a new domestic brand, Huaxizi takes the people-friendly route in price, and the price is mainly 100-300 yuan, which also means that it does not belong to the category of high-end beauty cosmetics. It seems that Hua Xizi is also aware of this and doesn’t want to fight the price war any more, as can be seen from his "bad" behavior in this year’s double eleventh promotion.

Compared with other make-up brands, Hua Xizi only launched preferential activities such as "full dress plus gift", "buy 1 and enjoy 3" and "buy 1 and enjoy 7", and the preferential strength is not "double eleven" at all. In this regard, the relevant person in charge of Hua Xizi revealed: "Hua Xizi’s preferential strength in the traditional e-commerce promotion node has always been small, and the brand is still long-term and will not be excessively pursued.

Not only is he unwilling to lower the price, but Hua Xizi also wants to make a breakthrough in the unit price of customers. "Why can China brands only sell cheap prices? We want to break the price ceiling. " Fei Man, co-founder of Hua Xizi, said in an exclusive interview with the media that Hua Xizi must escape low-price competition if he wants to produce products with high creativity, high technology and high investment.

Hua Xizi’s practice of breaking the price ceiling first chose the Japanese market to practice. The price of Hua Xizi’s powder cake products in Japan is around 300 yuan, and the price directly catches up with Chanel’s cake products. In China, it is also trying to increase the unit price of customers on the basis of the price system that customers are used to. For example, 520 nodes launch concentric Qi Mei suits, and 618 and New Year Festival both launch Oriental Beauty dresses, with prices ranging from 520 to 1314. The unit price of customers is increased by combining products, but domestic customers do not pay the bill.

Relying on these gift boxes, Hua Xizi was "black and red" in the little red book. Many girls who received the gift boxes called "crying in the toilet". The point that everyone vomited was mainly in the exaggeration of formal design and no cost performance. The same amount would rather receive a high-end big-name single item.

Strangely, aside from the cost performance ratio, the gift box of oriental makeup is also a beautiful story about the national style, and the design inside and outside of the gift box is also close to the "national style". Why can this national style only poke the hearts of straight men, but it doesn’t work for girls?

Perhaps it is the user’s aesthetic fatigue, or it may be more rational. But for Hua Xizi, the premise of raising the price, as Fei Man, co-founder of Hua Xizi, said, is actually a product change. It is not enough to call it "high-end" simply because the price has increased or the packaging has become more exquisite.

There are two problems left over from history on the road of product innovation of Huaxizi. One is the lack of R&D investment. In order to achieve overtaking in corners, most domestic beauty brands choose the way of strong marketing investment to earn traffic, and quickly get out of the circle by creating online celebrity single products. Faced with numerous competitive pressures, Huaxizi naturally does not want to give up marketing traffic, which leads to the word-of-mouth waterloo for Huaxizi, who pays more attention to marketing than R&D; On the other hand, Huaxizi doesn’t have its own factory, so it is highly dependent on the foundry, and the foundry of Huaxizi also frequently appears "rollover" behavior. According to the information of Tianyanchi, the enterprises that Huaxizi has cooperated with for many times have been asked by the Market Supervision Administration twice to "take measures for rectification".

Although it is far from the "high-end" at present, it is actually a better way to enter the high-end market, because after several rounds of price increases, Huaxizi has already stepped out of the circle of parity, and the customer unit price of Huaxizi has risen to 150 yuan. In contrast, the customer unit price of Perfect Diary is distributed in the range of 50~70 yuan, which is really in the echelon of parity.

In China’s beauty market, there is still much room for the development of high-end products. For a long time, China’s beauty market has been occupied by foreign products, and high-end products are almost monopolized by international makeup brands such as Europe, America, Japan and South Korea, making it difficult for domestic beauty products to survive. Moreover, compared with international brands such as Dior, Saint Laurent and Lancome, which have been established for at least ten years, the domestic cosmetics brands with a short history, such as Hua Xizi, have lower strength in word of mouth, trust and cultural accumulation. However, the rise of the national tide has made users see that domestic products are not only a "substitute" for big brands, but even more cost-effective solutions are exported through product innovation, and product innovations are also emerging one after another. According to public data, Hua Xi Bio and Nature Hall.

Hua Xizi is actually changing. In early January, 2022, Hua Xizi announced that Villi Liang, the former chief technology officer of Huaxi Bio, would join his R&D team, and declared that he would invest 1 billion yuan in product innovation and basic research in the next five years. Prior to this, Hua Xizi built a number of research centers, including the Oriental Aesthetics and Space Innovation Center, with a total area of 6,000 square meters. This is an important measure for Hua Xizi to speed up the development of his own products.

Is Hua Xizi’s "Oriental Aesthetics" Reliable? The answer may still be related to whether its products can withstand the market test. Now, it seems that the direction of the national wind is actually correct, and it is also a "good agent" that is more suitable for Hua Xizi to form a unique recognition among many domestic brands of cosmetics. The reason for the gift box incident is actually that the behavior mode of emphasizing marketing and neglecting research and development makes Hua Xizi go more and more on the marketing road, resulting in the "beauty of the East" leaving only "the East" and the lack of aesthetic feeling.

But in the future, with the blessing of product innovation and the original user base, marketing ability and marketing resources of Huaxizi, I believe that it will eventually be able to embark on a road of its own high-end brand. At that time, the beauty of the East will really shine.END

References:

Zhao Wanli’s Research on Beauty Brand Innovation from the Perspective of National Tide Culture

Yang Xiaoman and Song Shaoyi, A Study on the Marketing Strategy of Guochao Beauty Brand under the Consumption Characteristics of Z Era —— Taking Hua Xizi as an Example.

Research on Communication Power "Research on Word-of-mouth Marketing Strategy of Huaxizi Based on 5T Theory"

Research on the Transformation and Development of Domestic Beauty Products —— Taking Hua Xizi as an Example by Business School of Chengdu University.

Box lunch finance "Hua Xizi’s Li Jiaqi Dependence"

Blue Media Exchange "How many more" Flower Xizi "can Li Jiaqi recreate"

Economic Observer Hua Xizi: "Abandoning" Li Jiaqi

Caught in a marketing siege, how long can Huaxizi bear the title of "Light of Domestic Products"? 》

See the column "Can the upstart makeup flower Xizi tear off the" online celebrity "label? 》

Xiangshan Technology "Fairy Brand Flower West Son, where is the future imagination?" 》