Start the free vaccination of HPV vaccine in many places: Why do you choose bivalent vaccine and is the production capacity sufficient?

"Free HPV vaccination for school-age women" adds another province, this time in Jiangsu, where the permanent population ranks fourth in the country in 2022.

On the evening of March 22nd, the WeChat official of Jiangsu CDC reported that in order to implement the "Healthy China 2030" strategy, promote the comprehensive prevention and treatment of cervical cancer and promote the construction of healthy Jiangsu, the Provincial Health and Wellness Commission, the Provincial Department of Education and the Provincial Women’s Federation jointly held a kick-off meeting in Nanjing on March 20th to deploy the free HPV vaccination for school-age girls in the province in 2023.

Cervical cancer is the fourth largest malignant tumor affecting women’s health in the world, and it is also the second largest female malignant tumor in China. Vaccination with human papillomavirus (HPV) is an effective means to prevent cervical cancer. According to the "Notice on Printing and Distributing the Action Plan for Accelerating the Elimination of Cervical Cancer (2023-2030)" issued by National Health Commission in January this year, by 2025, the HPV vaccination service for school-age girls will be promoted on a pilot basis; The screening rate of cervical cancer in school-age women reached 50%; The treatment rate of patients with cervical cancer and precancerous lesions reached 90%.

Since the first government-led HPV vaccine free vaccination project was launched in Ordos City three years ago, up to now, Guangdong, Hainan, Jiangxi, Fujian, Tibet and Chongqing provinces have also started or announced that they will launch a global HPV vaccine free vaccination plan.

A number of industry experts believe that since the listing of HPV vaccine in China, the vaccination amount has been increasing year by year, but there are still some problems such as limited vaccination coverage, unbalanced distribution and the market chasing high-priced vaccines. Globally, more than 70% of cervical cancer cases are related to high-risk HPV16 and HPV18 subtypes, and bivalent vaccine is just enough to effectively prevent these two infections. Because of China’s large population, the government must be careful to use the limited vaccine resources and local finance to the people who need protection most. This requires accelerating the government-led HPV vaccination program to guide the vaccine market to develop in a more benign direction.

HPV public vaccine is gradually spread out.

Last year, Wuxi, Lianyungang, Nanjing and Yangzhou, Jiangsu Province, successively launched the pilot project of free HPV vaccination for school-age girls, with a total of 64,000 people vaccinated.

According to the "Work Plan for Free Vaccination of HPV Vaccine for School-age Girls" in Jiangsu Province, in 2023, at least 246,700 girls born after September 1, 2009 and in the first half of the year will be vaccinated with domestic bivalent HPV vaccine for free. In order to ensure the smooth implementation of the project, the provincial finance at all levels will invest 172 million yuan.

CBN noted that as early as last December, Jiangsu Province issued the "14th Five-Year Plan" for the development of women and children, and proposed to "encourage qualified areas to promote HPV vaccination with emphasis on girls aged 9-15".

In January this year, Jiangsu Province issued the "List of 55 livelihood facts in 13 categories to guarantee and improve people’s livelihood in 2023", and "Free HPV vaccination for school-age girls" was included, which means that the vaccination project will be promoted throughout the province.

"The project is led by the Provincial Health and Wellness Committee, and launched in the whole province in conjunction with the Provincial Department of Education and the Provincial Women’s Federation. It aims to raise the awareness of cervical cancer prevention and control and prevent and reduce the occurrence of cervical cancer through HPV vaccination." Jiangsu Provincial Health and Health Commission said.

In addition to Jiangsu, according to the work report of Hainan Provincial Government this year, "HPV vaccination for school-age women" was also included in the 10 practical matters for the people determined by the provincial party committee and the provincial government in 2023.

Official website, the People’s Government of Hainan Province, released a message in early February, further clarifying the vaccination plan: this year, the project will be implemented in 18 cities and counties in the province (except Sansha City), and in 2023, the target of vaccination will be girls aged 13-14 years and a half in the first dose, and girls who are contraindicated in vaccination or who have been vaccinated with HPV will not be included in the vaccination scope. In 2023, it is planned to vaccinate 55,800 girls, according to "0— 6 "Two-dose immunization program, complete two injections in the same year, and ensure that" all should be connected ". At the same time, the project will also vaccinate domestic bivalent HPV vaccine for school-age female soldiers in need.

Up to now, according to incomplete statistics, in less than three years, Hainan, Jiangxi, Tibet, Fujian, Jiangsu, Guangdong, Chongqing and other provinces, as well as Erdos, Linxia Hui Autonomous Prefecture, Qingdao, Jinan, Dezhou, Jiaozhou, Yantai, Shijiazhuang, Handan, Tangshan, Chengdu, Mianyang, Aba Tibetan and Qiang Autonomous Prefecture, Zhengzhou, Ningbo and other places are promoting public HPV vaccination projects.

Looking back on the progress of HPV vaccine at public expense, in August 2020, the first government-led HPV vaccine free vaccination project in China was launched in Zhungeer Banner, Erdos City, Inner Mongolia.

Six months later, in March 2021, China launched the pilot project of healthy city innovation, and encouraged the cities participating in the pilot project to study and carry out government-led HPV vaccination according to their own conditions. Up to now, among the first batch of 15 healthy cities, 9 cities including Shenzhen, Xiamen, Chongqing, Ordos, Jinan, Chengdu and Wuxi have officially launched the HPV vaccine immunization program.

In addition to Jiangsu, among the provinces where the above-mentioned cities started the HPV vaccine immunization program, Fujian and Guangdong provinces have also expanded the coverage of the project to the whole province, while Shijiazhuang, Tangshan, Zhengzhou, Hainan, Jiangxi, Tibet and other places that are not in the above-mentioned pilot list have also announced the free vaccination of HPV vaccine in the whole region.

For example, Guangdong proposed that from 2022 to 2024, the financial plan will add about 600 million yuan for free vaccination of HPV vaccine. From 2022, free vaccination will be given to girls under the age of 14 who have a student status in Guangdong Province and have entered the first grade of junior high school since September and have not been vaccinated with HPV vaccine.

Why bivalent seedlings are key?

At present, HPV vaccine has not been included in medical insurance in China, and with the aging of vaccination in many places, the three-needle nine-valent vaccine vaccinated at one’s own expense has become a tight existence in the market. But in the eyes of the industry, if China wants to achieve the "90-mdash; 70— The goal of "90" urgently needs to promote the government-led bivalent vaccine inoculation plan.

The so-called "90— 70— 90 ",that is, 90% of girls complete HPV vaccination before the age of 15; 70% of women are screened by efficient detection methods before the age of 35 and 45; 90% of women diagnosed with cervical diseases are treated. In 2020, there will be 109,000 new cases of cervical cancer and 59,000 deaths in China, accounting for one fifth of the global total.

At present, HPV vaccines are divided into bivalent, tetravalent and nonavalent. All HPV vaccines contain VLPs (virus-like particles) for high-risk HPV types 16 and 18; Among them, the nine-valent vaccine contains VLPs against high-risk HPV31 types 31, 33, 45, 52 and 58.

According to the "Human Papillomavirus Vaccine: WHO Position Paper" updated by WHO last year, it is estimated that HPV16 and HPV18 together cause 71% of cervical cancer cases in the world. Of the remaining 29% cases of cervical cancer, 6% were caused by HPV45, 4% by HPV31, 4% by HPV33, 3% by HPV52 and 2% by HPV58.

In this document, WHO cited research that bivalent vaccine is also highly effective against HPV-16 and HPV-18-related infections and cervical lesions. "A study observed the population-based cancer registration data of women under the age of 30 and found that after the bivalent HPV vaccine was included in the national immunization program, cervical cancer could be nearly eliminated among women who were vaccinated at the age of 12-13."

Jiangsu CDC also explained why the domestic bivalent HPV vaccine was chosen for the public vaccination program: in China, about 70% of cervical cancer cases are related to the infection of two subtypes of high-risk HPV16 and HPV18. The HPV vaccination project for school-age girls uses domestic bivalent HPV vaccine, and the 9-14-year-old subjects need to be vaccinated twice, which can effectively prevent the infection of the above two subtypes and is the most cost-effective vaccine.

Du Heng, senior project officer of Bill & Melinda Gates Foundation Beijing Representative Office, believes that enterprises will make production capacity layout and arrangement according to market demand. If the government does not guide, enterprises will only pay attention to the commercial market, leaving production capacity for high-priced vaccines and people with higher ability to pay, and will not give priority to key people aged 9-15.

However, the reporter noted that the main target groups of HPV vaccination recommended by WHO include girls aged 9-14 who have not had sex. However, in Jiangsu, Hainan and other places, the age range of the first dose of HPV vaccine for school-age women included at public expense is about 13~14 years old.

For this phenomenon, Zhao Fanghui, director of the National Cancer Center and the Epidemiology Research Office of the Cancer Hospital of China Academy of Medical Sciences, conducted a comparative study of school-age women in the age group of 9-14, and found that given the limited vaccine and funding resources, it would be more beneficial to vaccinate the 14-year-old girl twice first than to vaccinate other age groups first. "The key point of optimizing the prevention and control strategy of cervical cancer in China lies in ‘ Treatment-oriented ’ To ‘ Prevention first ’ Change, increase the initial investment, and introduce vaccines in the small age group of 9-15 years old as soon as possible. "

With more provinces including bivalent HPV vaccine in the scope of public vaccination, can China’s production capacity be covered?

Chai Yan, director of management consulting at IQVIA, said that there are two companies in China that can produce HPV vaccines, each with a total production capacity of 30 million/year, but at present, the production capacity of the two companies is not full. According to the preliminary forecast, in 2023, the demand for bivalent seedlings in China will be 100 million. Theoretically speaking, if the two manufacturers make full efforts, they can meet the demand of most consumers for bivalent vaccines in recent years.

"Based on this, it is expected that after 2025, China will usher in a new stage of HPV vaccine development. By then, a number of domestic vaccines will be listed one after another, greatly improving the overall supply of HPV vaccines in China and improving the accessibility of vaccines. " Chai Yan said.

Du Heng also believes that promoting the inclusion of HPV vaccine in immunization program can fundamentally solve the problems of vaccine quality, supply and price. Government-led vaccine public market can make enterprises have a stable source of bulk orders, and then have the confidence to expand production capacity. In order to ensure large-scale production and supply, they are more willing to invest more R&D and human resources in quality control to improve product efficiency. The government and people can also benefit from this and get high-quality and low-cost cervical cancer vaccine.

Ganzhou Changan Auchan X5 PLUS is offering a discount, with the latest offer of 90,900 yuan! There are plenty of cars.

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赣州长安欧尚X5

The design of Changan Auchan X5 PLUS combines the sense of movement and technology. The front face adopts a large air intake grille, and the lines are simple and powerful, showing a strong sporty atmosphere. The interior of the grille adopts a unique texture design, which complements the overall style of Auchan X5 PLUS. In addition, the LED daytime running lights and headlights on both sides of the front face also increase the recognition and sense of technology of the vehicle. On the whole, the design style of Changan Auchan X5 PLUS is fashionable and dynamic, which meets the aesthetic needs of young consumers.

赣州长安欧尚X5

Changan Auchan X5 PLUS has a body size of 4540*1860*1620mm and a wheelbase of 2715mm, providing spacious interior space. The side lines of the car are smooth and dynamic, with 18-inch rims, showing a sporty style. The front and rear wheel tracks are 1580mm and 1570mm respectively, and the front and rear tyre size are 225/55 R18, which ensures good handling performance and comfort.

赣州长安欧尚X5

Changan Auchan X5 PLUS has a stylish and concise interior style. The center console adopts a 10.25-inch central control screen, which is convenient to operate. It is equipped with a leather steering wheel, which supports manual adjustment up and down and back and forth, which improves the convenience of drivers. The main seat has the functions of front and back, backrest and height adjustment (2-way), providing a comfortable riding experience; The auxiliary seat supports front and rear and backrest adjustment. The rear seats support proportional tilting, which increases the flexibility of space. The car is equipped with multiple USB and Type-C interfaces to facilitate the charging and connection of multimedia devices.

赣州长安欧尚X5

Changan Auchan X5 PLUS is equipped with a 1.5t L4 engine with 188 horsepower, with a maximum power of 138kW and a maximum torque of 300 N m.. The matched 7-speed wet dual-clutch gearbox ensures smooth power transmission and efficient output.

The owner of car home said that the appearance of Changan Auchan X5 PLUS is very young, full of personality, and the body looks quite atmospheric.

Analysis on the Quotation and Configuration Parameters of Volkswagen LaVida

The new generation is the first production car with the latest design language. The iconic transverse grille has evolved again, and the proportion has increased, which is better integrated with the headlights. The overall shape has undergone a subversive change compared with the cash. It has become the mainstream configuration trend of new cars, but at the same time, models equipped with lenses are rare at this level. Even some luxury products are not equipped with lenses, so the new generation’s high demand for details is worthy of recognition.

  The new generation adopts the latest design language in appearance. Compared with the current models, the iconic transverse grille on the front face is larger in area, which is matched with the headlights on both sides to enhance the visual width of the front face. The whole system comes standard with lens type and is equipped with steering assist function, which has a very good effect after lighting. The length, width and height of the new generation are 4670/1806/1474mm and 2688mm respectively. Under normal circumstances, the luggage compartment has a volume of 510L, which is standard and functional. The seat is still electrically adjustable in the main driver’s seat and manually adjustable in the co-pilot seat.

  In terms of interior, the new generation continues the design style of the current model. The three-spoke multi-function steering wheel is still a familiar shape, with moderate size and good feel. The multi-function buttons integrated on both sides also provide good convenience. The classic layout design is still adopted, which brings better usability. In addition, the new generation is equipped with 6.5-inch and 8-inch central control panels according to different models, and it also supports many functions internally, making it more versatile to operate.

  In terms of power, the new generation is equipped with 1.4T and 1.5L naturally aspirated models, including 1.4T110kW(150Ps)/4800-5200rpm, 250Nm/1750-3000rpm; 1.5L85kW(116Ps)/6000rpm,150Nm/4000rpm。 In terms of transmission, the 7-speed dual clutch, 5-speed manual and 6-speed manual are matched with the start.

Disclaimer: The above car purchase preferential information is provided by, and the price fluctuates greatly due to market factors, which is only for car purchase reference; Its authenticity, accuracy and legality are the responsibility of Xiaobian, who does not provide any guarantee and does not assume any legal responsibility.

The article is provided by the author.

"Eating chicken" "Buddhism"… The speeches of these university presidents during the graduation season are very popular

  China News Service client side Beijing, June 27 (Leng Haoyang) Recently, colleges and universities have ushered in the graduation season. Before college students leave the school, the "last lesson" given to them by the principal has attracted much attention.

  At the graduation ceremonies of various colleges and universities this year, the graduation speeches of the principals were either warm or philosophical, and there were many fashionable ones, full of expectations and blessings for the graduates. Come and see, what did they say?

  grounding

  These Internet buzzwords were quoted by the principal

  Taking stock of the hot words in recent times, there are no shortage of words such as "eat chicken", "Buddhism", "wolf warrior". At this year’s graduation ceremony, these hot words were also mentioned by college presidents one after another.

  "The long road of life is not always so’good luck, eat chicken tonight ‘, and may face’falling into a box’ at any time." At the graduation ceremony of the 2018 undergraduate class of Huazhong University of Science and Technology, President Ding Lieyun mentioned this in his graduation speech.

  At the 2018 graduation ceremony of Zhejiang Gongshang University, President Chen Shoucan mentioned another hot word – Buddhism.

  "Is there a little misunderstanding of the word’Buddha ‘that everyone is familiar with? If’Buddha’ means not thinking about progress, being muddled, and being at ease with the situation, this may have long deviated from the original intention of Buddha-nature to first enlighten and then ferry people. The first step in any religious or philosophical tradition is of course to teach us how to Keep Calm, remove distractions, and maintain tranquility, but more importantly, teach us to Carry on, face life head-on, and stay right and seek new!" Chen Shoucan said.

  In his graduation speech at Minzu University of China, President Huang Taiyan encouraged graduates to carry out Red Sea operations one after another with the spirit of "wolf warrior" and the rare "speed and passion" to achieve "Honor of Kings" one by one, which is not only worthy of his "youth", but also "powerful to our Minda".

  "Only the self-confidence engraved in our bones can challenge ourselves, surpass ourselves, overcome ourselves, and become the’number one player ‘of this era," Huang Taiyan said.

  The recent World Cup also entered the university’s graduation ceremony. Wang Yingjun, president of South China University of Technology, said in his speech: "Behind the success is countless setbacks, failures and pains…"

  Before he finished speaking, a picture of Messi appeared on the screen. The 4,000 people at the scene were happy. Wang Yingjun also added: "Everyone is very emotional…"

  Talk about life

  – "Don’t give a bad review to the delivery guy who is a few minutes late"

  At the graduation ceremony, it is also common for principals to tell graduates about life. Many principals use a philosophical and speculative approach to bring more thoughts to their lives when graduates leave their alma mater.

  "Please be sure to boldly help the old man who fell, and drive away the cold and numb with a warm heart. Don’t easily give bad comments to the takeaway guy who is a few minutes late. Life is really not easy, and being tolerant of others is also illuminating yourself." Tan Zhen, the principal of Huanghuai College, sent this message to his students, to stick to the principle and bottom line, not to be fooled by glitz and not to be coerced by utilitarianism.

  This simple graduation speech also quickly became popular on the Internet. Thousands of netizens were moved and praised it, calling it a positive energy in the graduation season.

  At Sichuan University, Li Yanrong, the president of Sichuan University, sent the philosophical speculation of "treating others well in good times and yourself well in bad times" to the graduates. Li Yanrong sent a message saying that he hoped that when everyone is smooth and strong, they will be more magnanimous and have a heart, show kindness, kindness and humility, and when they are in a trough, they should know how to be kind to themselves, less competition with themselves, and don’t treat themselves badly with the mistakes of others.

  "The meaning of life is not so complicated. Simply put, it is because of your existence that people around you feel better about life, not because your appearance makes people around you miserable. Being ordinary can make your family better; small achievements can make the team better; holding an important position can make the country and society better." Li Yanrong said.

  At Jiangsu University, the president, Yan Xiaohong, instructed graduates to "be yourself". He said that to be true to yourself, insist on seeking goodness and truth, do not do people who go against your heart, do not do things that go against your heart, and do not do things that are fraudulent, do not forget your original intention, insist on pursuing; be yourself, self-planning, self-management, self-motivation, self-empowerment, and show your personality and prove yourself with unique core competitiveness.

  Data map: On June 22, Wuhan University held the 2018 graduation ceremony. More than 10,000 teachers and students insisted on completing the graduation ceremony in the rain, and the atmosphere was touching. Image source: Dongfang IC

  Very warm

  The university president treats the graduates to dumplings

  Graduation season, warm words parting is always the "main theme", college presidents also showed their warm side, sending blessings to the graduates.

  "Wherever the students are, Nanjing University is there." At the graduation ceremony of Nanjing University’s 2018 graduate students, President Lu Jian said goodbye to the graduates affectionately.

  At Wuhan University, President Dou Xiankang borrowed the prose poems written by previous graduates to say goodbye to the graduates.

  "Students, your senior sister Yu Shan wrote in a prose poem to her alma mater: ‘Wuhan University students are also trees, and they carry the soul of the Wuhan University tree in all directions. No matter where the roots of Wu University students are planted, there will always be one that extends to Luojia Mountain.’"

  At Chengdu Normal University, according to media reports, at the graduation ceremony of the school’s School of Literature and Journalism, Professor Liu Hongren said as a teacher representative: "The alma mater is most sorry for you, and owes you a boyfriend." He said that the ratio of male to female students in the school is 1:9, so that students have no love during the youthful season of love. He also urged students to find someone worthy of love quickly and have a vigorous relationship.

  At Jiamusi University, according to media reports, the school specially prepared dumplings for the graduates. Meng Shangjiu, president of Jiamusi University, said at the graduation ceremony: "Students, there is a famous saying in the cafeteria of our B hospital: takeout is available every day, and the cafeteria is only for four years. Eat and cherish it. Please be sure to taste the dumplings provided by the school for everyone to see off. Dumplings are all similar, but today’s meal is always different." (End)

Marketing upgrade · Brand evergreen, six walnuts 2023 dealer conference ended successfully

  On June 6, the Six Walnuts 2023 National Dealer Conference with the theme of "Marketing Upgrade · Brand Evergreen" was held in Tianjin. Many industry experts and national dealer representatives gathered together to discuss the development trends of cutting-edge industries. During the meeting, Six Walnuts released their future development strategies and marketing strategy deployment in the peak season of the Mid-Autumn Festival. With the attitude of gathering their peers, they sounded the horn of a comprehensive offensive to face the peak season of the Mid-Autumn Festival.

  Experts point out that opportunities and challenges coexist. Six walnuts, as an industry-renowned 10 billion brand, continue to practice the principle of win-win for manufacturers, self-innovation and positive change. With the recovery of the market, they will be able to write a new chapter of high-quality development.

  Phenomenal to sustainable redness, six walnuts achieve a century-old brand

  Fan Zhaolin, general manager of Yangyuan Beverage, attended and addressed the conference. Industry experts such as Hua Shan, founder of Hua and Hua, professor Liu Chunxiong of Zhengzhou University, founder of New Marketing, and Lin Feng, chairperson of Jundu Consulting, shared cutting-edge views of the industry as guests.

 

  After 26 years of wind and rain, Yangyuan and distributors joined hands to turn Six Walnuts from a large single product focusing on "mass nutrition" to the "category king" of walnut brain-boosting drinks, and created a commendable sales legend in the history of Chinese beverages. At this conference, Six Walnuts officially proposed the long-term development strategy of "100-year Yangyuan". Fan Zhaolin, general manager of Yangyuan Beverage, delivered a keynote speech on "Defining the end game and achieving 100-year Yangyuan". In the future, we will redefine the end game, continue to invest, and create a super category king. Through the comprehensive upgrade of products, brands, and marketing, combined with the competitive advantages of enterprises, we will continue to increase market sales and achieve brand evergreen.

 

  In the history of the development of the fast-moving consumer goods industry, there have been many strong brands, but it is rare to see a century-old brand. The road to a century-old brand of Six Walnuts is not achieved overnight, let alone "born by luck". Hua Shan, the founder of Hua Yu Hua, said that rooted in the cultural mother, becoming the mother and strengthening the mother can build an evergreen foundation. The cultural mother of Six Walnuts comes from the deep-rooted walnut brain-building culture. Walnut brain-building is a traditional culture that has been passed down for thousands of years. In the future, often drinking six more walnuts with the brain will have at least a thousand years of vitality.

 

  At the conference, Hua Shan started from the culture of "walnut brain" and interpreted the underlying logic of the "six walnut culture matrix" through super sign theory. He believes that the accumulation of "thousand-year traditional culture" is the emotional resonance and cultural resonance between brands and consumers in the depths of their hearts, awakening consumers’ potential cognition and health awareness, and injecting a steady stream of driving force into the six walnut brands in the future.

  There are also experts from the nutrition industry who have deep resonance with this. Zheng Yulong, a member of the Chinese Nutrition Society and a national first-level nutritionist, answered the efficacy value of walnuts in a video, confirming from both nutrition and experimental research that walnuts can not only strengthen the brain, but also regulate blood lipids, antioxidants, anti-aging and other multiple nutritional effects. For walnut milk developed from walnuts, Zheng Yulong said that it is easier to drink and is also conducive to human absorption. Zheng Yulong recommended that you take six walnuts as a daily must-drink, providing a reasonable and feasible support for six walnuts to change from "optional consumption" to "daily rigid demand consumption".

  If an enterprise wants to achieve brand longevity, brand power and product power are essential. It is necessary to have a "long-term clear strategy" from the brand, as well as the "value and quality" from the product being accepted by consumers. It is necessary to continuously advance the product power and brand power to step into the new opportunities under the industry change. Only then will such an enterprise be recognized by consumers in the market competition and enter the ranks of the evergreen brand.

  Adapt to the era of consumer sovereignty, upgrade channel power and resource power, and deeply empower peak season sales

  The core competitiveness of an enterprise is an ecological one. In addition to brand power and product power, channel power, organizational power, and resource power are also essential. The marketing model is a combination of the three forces.

  China’s consumer market has fully entered the "consumer sovereignty era" from the "channel era". In today’s era of absolute dominance of independent consumption, FMCG brands can only maximize their satisfaction with consumer demand by constantly upgrading their marketing models. Six Walnuts’ in-depth distribution model has achieved brilliant and legendary results in the FMCG market. However, in the face of market changes in consumer demand diversification and channel fragmentation, Six Walnuts has actively responded and upgraded its marketing model to the two cores of "global in-depth distribution + full chain C-end operation". It is realizing the transformation of Six Walnuts from "gift consumption" to "daily rigid demand".

 

  In this regard, the founder of New Marketing, Professor Liu Chunxiong of Zhengzhou University, gave high praise. He said that "Six Walnuts will increase the promotion of" BC integration "on the basis of doing a good job in the" large circulation "of traditional channels, relying on the whole population product matrix of Six Walnuts, which is of epoch-making significance." He predicted that Six Walnuts can achieve in-depth communication with consumers through the traditional model + BC integration, and actively change and have the courage to break through in the next step of market competition. In the future, marketing upgrades will surely be achieved and market brilliance will be created again.

  For the marketing model of "full-chain C-end operation", Lin Feng, chairperson of Beijing Jundu Consulting Company and CEO of Chain One Chain Network Technology, also made an in-depth interpretation. He said that in reconstructing the global full-chain marketing model in the era of consumer sovereignty, Yangyuan Beverage relies on six walnut 2430 series products to carry out C-end operation, launch a marketing model upgrade strategy, lay out the new era consumer market, and complete the C-end operation transition from "focusing on large circulation" to "global deep distribution". New breakthroughs will surely occur.

  At the end of the conference, in order to face the Mid-Autumn Festival peak season market, Six Walnuts officially announced the "Mid-Autumn Festival Peak Season Marketing Strategy Deployment", which brought more detailed tactics to dealers in terms of marketing, channels, products, services, etc., to complete the brand’s all-round consolidation and implement the actions.

  Industry experts believe that as the "industrial wind vane" of the plant protein industry, Six Walnuts deeply understand that development requires long-term approach, patience in terms of time length, strategy in terms of pattern height, and focus in terms of industry depth. The successful holding of the Six Walnuts 2023 dealer conference has allowed everyone to see its ability and confidence, original intention and persistence, which means that Six Walnuts will open a new chapter of cohesion, co-construction and sharing, and will surely usher in a better win-win situation for manufacturers in the future.

Li Yanhong: Improving efficiency is the biggest advantage of the Internet.

Topic: Boao Forum for Asia Annual Conference 2009

  Xinhuanet Boao (Hainan) April 17th The annual meeting of Boao Forum for Asia 2009 was held from April 17th to 19th, 2009. More than 1,600 representatives from all over the world gathered in Hainan. It will discuss hot topics such as the evolution of the current financial crisis, whether the Asian economy can take the lead in getting out of the haze, the adjusting real estate market and capital market. "Xinhuanet enters Boao" will conduct a series of interviews and invite guests to communicate with netizens on related issues. The guest who walked into the interview room of Xinhuanet today is Robin Li, chairman and CEO of Baidu.



  On the 17th, Li Yanhong, Chairman and CEO of Baidu, was a guest of Xinhua News Agency’s high-end interview and the live broadcast room in front of Xinhuanet Boao Forum. Photo by Xinhuanet Qiu Xiaomin.



  On the 17th, Li Yanhong, Chairman and CEO of Baidu, was a guest of Xinhua News Agency’s high-end interview and the live broadcast room in front of Xinhuanet Boao Forum. Photo by Xinhuanet Qiu Xiaomin.


  Why did you come to Boao? Understand the changes that have taken place in the worldRemind people to seize Internet opportunities.


  Moderator: First of all, I would like to congratulate Mr. Li on becoming the co-chairman of the Young Leaders Forum of the Boao Forum for Asia. The first question I want to ask Mr. Li is, what kind of views do you want to express most when you attend the Boao Forum?


  Li Yanhong: I think this is a very special period, that is, the global financial crisis or economic recession. Now it is very obvious. At such a moment, many people have stronger communication needs than before. I came here mainly because I want to have a better communication with more people, whether they are people in the same industry or people outside the industry, or people in China, Asia or even other countries, and learn more about what is happening in the world. At the same time, it is also a process of learning from each other. I think everyone who comes to Boao should seize this good opportunity, communicate more and understand what others are thinking, so as to enhance their confidence and do things better.


  The crisis has also affected Baidu, but it is not particularly big. Of course, Baidu probably has more than 200,000 active enterprises as our customers, including large enterprises and more small and medium-sized enterprises, so in a sense, Baidu’s customers can represent the cross-section of China’s economy. So we felt the impact of the crisis from the fourth quarter of last year, especially in November and December, and many customers became more cautious in consumption than before. By January, it can be said that it has become more obvious. But after the Spring Festival, there was a very obvious rebound. We felt that when the economy turned around a little bit, these customers came back quickly, because they found that Baidu was a very good platform to promote their products and services.


  When customers are faced with crisis, they will usually become more rational after a period of digestion, and the choices made after rationality will use more advanced methods and means for marketing. In this sense, Baidu is a beneficiary. To be exact, there was an obvious rebound after the Spring Festival, and this rebound has continued until now. I don’t think I dare to predict the future, saying that there will be and there will be no crisis in the future. Or will it only develop in a good direction, not in a bad direction? I dare not say this. As an entrepreneur, we should conscientiously do our own thing well, try our best to have a better positive effect on society and economy, and hope that the overall market situation will get better and better.


  At the Youth Leaders’ Forum this afternoon, we talked about one thing, that is, the economic crisis is coming, and many enterprises have taken some measures, whether it is to lay off employees, control costs, or change direction, etc. In fact, one common feature of these measures is to improve efficiency, because the efficiency is improved, and the ability to cope with the crisis is enhanced. And the internet, I think its biggest advantage is to improve efficiency. Therefore, I remind people to grasp the opportunities brought by the Internet. For example, people’s ability and speed of obtaining information is unprecedented. Never before has it been so easy to obtain information. No matter where you are, whether you are a civilian or have a high status, everyone can easily obtain information from the Internet. This is because the Internet has played a very positive role in society, economy and culture at all levels.


  How to look at the development of Internet? Coping with changes in the market is like changing the tires of a speeding car.


  Moderator: Baidu is a very successful Internet company. What kind of experience do you have to share with you?


  Li Yanhong: In fact, with the development of Baidu for so many years, we are still very concerned about the changes in the market. In the past ten years, in fact, Baidu has not done much, but has completely focused on doing Chinese search. Because on the one hand, this piece of technology is still improving, and there are many things to do. On the other hand, there are three factors that jointly promote the development of Chinese search. One is the number of users, that is, the number of netizens is constantly and rapidly increasing. The more people surf the Internet, the more people naturally use Baidu. Second, everyone’s online time is getting longer and longer. The longer it takes, the greater the probability of using Baidu. Third, there is more and more information on the Internet. The greater the amount of information, the greater the probability that a person will find the information he needs on Baidu. These three are promoting the development of the search industry at the same time, so it has been in the process of rapid development. It can be said that we have resisted many other temptations, whether it is portals, text messages or games, and we have not done anything, so we have focused on doing search. I think in the next few years, we will still be like this, but we will focus on Chinese search and gradually expand to the surrounding areas. For example, the Japanese search released last year, as well as a commodity search platform like "Baidu You", will gradually increase these things.


  Moderator: That is, the scope and categories of search are more, and you insist that search is not relaxed?


  Li Yanhong: Yes.


  Moderator: So have you ever thought about what is the biggest obstacle and difficulty that may exist in the development of Baidu now?


  Li Yanhong: On the one hand, we feel that the market is still very immature, and most enterprises in China are not aware of the benefits that search has brought them. At the same time, the rapid growth of the market has also made Baidu in a state of rapid development. For example, the number of people increases a lot every year, which is almost multiplied by 2 every year; On the other hand, the rapid changes in the market require you to constantly make adjustments to this organization. Such a difficulty is likened to changing the tires of a speeding car on the expressway, which is still very difficult.


  As a manager of a company, we have to face many such problems every day. On the one hand, the rapid changes in the market require you to look at the direction very accurately and not miss any opportunity that belongs to you; On the other hand, it is actually very difficult to maintain a good and healthy company culture, make everyone confident every day, have a good and happy working relationship with each other, and maintain a strong executive power under the condition of increasing number of people. Especially as an entrepreneur, I didn’t manage anyone before Baidu. Now, from 20 to 40 people, to 160 people, to the scale of nearly 7,000 people, every day is new to me, and there are many new challenges.


  What innovations are there in the next step? A new business model codenamed "Fengchao" will be released.


  Moderator: In what aspects will Baidu consider introducing new technological achievements and innovative models in the future?


  Li Yanhong: Baidu is a company that is very focused on Chinese search. For search engines, the profit model is similar all over the world. Everyone makes profits by promoting products for enterprises, which is called paid search, and it is said that it is paid according to the effect. We have been doing this for seven or eight years, but the more we do it, the more interesting it is. There are many things that can be improved, and we have invested considerable energy in this respect. This quarter, we will release a new product, the internal code name is "Fengchao", which is actually a revolutionary upgrade of the business model, which will greatly improve the user experience and customer experience.


  Moderator: Last year, you recruited Huawei’s former vice president to Baidu as CTO. Do you plan to seek a breakthrough in the field of wireless search?


  Li Yanhong: It should be said that in the past many years, probably since 2002, people have been telling me that I must do wireless search. I didn’t invest too much energy in wireless search in the past. Because before the 3G era, wireless search was a situation. After 3G, it may become unrecognizable and completely different. We don’t know what will happen in the future, so we haven’t invested much in this aspect in the past few years. Starting from this year, it should be said that the market situation will change greatly, because the three major operators have been gearing up to launch 3G services, so it is also an opportunity for Baidu, so in the next year or two, we will invest more in 3G and wireless search.


  Moderator: It can be understood that 3G is a watershed for wireless search?


  Li Yanhong: It’s a potential opportunity for us. It’s hard to say what it will turn into in the end. Whether it can become a watershed depends on how much users in China can accept such a service, such as whether its service is stable enough, whether its service is cheap enough and whether its speed is fast enough. All kinds of factors are not completely clear now.

Editor: Gao Song

Is it reliable to find a "ride" online to travel together? Professionals remind: Don’t trust netizens, be careful to fall into the trap.

Screenshot of social platform

□ Chutian Metropolis Daily’s most eye-catching journalist Yang Jinying

In order to find a companion on the trip, some people want to find someone to share the cost of accommodation and food. This year, it is quietly popular to find a "partner" to travel together. Searching on social platforms, you can find many posts looking for "travel partners".

However, it is not easy to find a suitable "travel partner". In addition to the same time and place, it is best for both sides to have the same consumption level. In addition, if you find a "partner" carelessly, you may also encounter fraud. Professionals remind you not to trust netizens too much. Money fraud is small and personal risk is big, so be cautious.

Guo Bin, a lawyer of Guangzhou Jinqiao Baixin Law Firm, reminded that when looking for a travel partner online, you must verify the identity information of the other party, keep the corresponding chat records, transfer records and other evidence, and ask the relevant departments for help in time if you encounter illegal and criminal acts.

"Travel partner" should find people with the same frequency.

Mr. Chen from Shanghai is 25 years old and just left his job. In July, he posted in Xiaohongshu looking for "squatting male travel partners", and soon hundreds of people privately believed him.

After some consideration, Mr. Chen finally chose Lin Si (a pseudonym), a boy who is similar in age and has basically the same travel goals, and is also willing to introduce his personal basic situation to him as a "travel partner".

In early July, they embarked on a journey to Guangdong and walked through the streets of Chaozhou and Shantou.

On the last day of the trip, the two settled the accounts of the trip and shared the expenses. During the trip, the two did not disagree on the cost. The "big accounts" such as hotel room money and train tickets were basically covered by Lin Si first, and then shared equally; For "small bills" such as eating and taking a taxi, the two take turns to pay. As for the more trivial drinks, neither of them cares too much.

For Mr. Chen, this trip with his partner was very enjoyable. Besides playing, he also made friends. They kept in touch, and then Lin Si traveled to Tibet and sent him a postcard. He said that he would try to find a tourist partner to play with later.

Not everyone can find a "travel partner" smoothly. In the little red book, the reporter found that many bloggers found no results in finding a "partner".

In April this year, Ms. Chen from Guangdong and her "travel partners" broke up before they left. Ms. Chen said that after she posted a post in Xiaohongshu looking for a "partner", two qualified female college students contacted her, hoping to accompany her. However, since the May Day holiday was approaching when the three of them were together, the source of train tickets was tight, and they didn’t grab the train tickets, so the travel plan could only be stranded.

Although she failed to travel together, Ms. Chen felt that she had no regrets. In the communication, she felt that she was not consistent with the other party’s consumption view. Both partners were college students and hoped to travel in poverty. And she has worked for two years and has a certain savings. If she always has to accommodate each other on the way out, she will not be too happy if she is wronged in accommodation and food.

In the little red book, there is also a lot of content in Tucao’s "travel partner". Some bloggers spit out the "travel partner" and regarded her as a "mother", always ordering people to do things, and even "erasing zero" for themselves when sharing the expenses, which made people feel disgusted. Netizens in the comment area have said that after reading the post, they feel that the quality of "tourism partners" is mixed, and it seems that they still need to polish their eyes.

Mr. Chen, who has successful experience, suggested that looking for a "travel partner" is actually looking for a person with the same frequency. This "same frequency" not only means that the time and place of travel should be consistent, such as identity, age, personality, spending power and so on. Therefore, it is necessary to fully understand and communicate beforehand.

Someone cheated in the name of finding a partner.

With the popularity of finding "travel partners" on social platforms, a new type of fraud has emerged to defraud money in the name of finding "partners".

In early September, Ms. Zhao and a friend planned to travel to Xinjiang, so they posted on Little Red Book, asking everyone to provide some strategies for traveling to Xinjiang. Many people believed her privately after seeing it.

A woman named Honghuaer (a pseudonym) claimed to rent a business car with her friends and invited Ms. Zhao and her friends to share the expenses.

Honghuaer said that she can book a room in Kanas, but because it is the tourist season, she needs to make a full reservation. The other party asked Zhao Nvshi to transfer a deposit of 3,000 yuan. Without much thought, Ms. Zhao chose to trust the other party and let it arrange, so she transferred the deposit to the other party.

After Zhao Nvshi transferred the money, Honghuaer didn’t tell her which hotel, when and at what price, and refused to show her plane ticket to Xinjiang.

Because she has never received the reservation information from the other party, Ms. Zhao realized that she might be cheated. When looking for Honghuaer to refund the deposit, she grinded for a few days. Honghuaer only showed the record of transferring 2860 yuan to the hotel and refused to refund the deposit.

Zhao Nvshi shared his experience of being "cheated" on the Internet. Some netizens said that they had encountered a similar situation and suspected that the other party might be a "child care" in a hotel or travel agency.

Ms. Luo, a senior tour guide from Henan, told Jimu journalists that regular travel agencies would never have such a problem, at least she had never heard of such an operation. "But it is not clear whether some low-cost groups or informal tour guides will do this."

Ms. Luo told the reporter that at present, among the tour group tourists she brought, she has never met a "travel partner", and generally she travels with relatives, friends and colleagues. She cautioned against trusting hotel or travel reservations made in one’s own name. "If even a regular tour group can’t book a hotel, let alone an individual?" Ms. Luo said that travel is no better than online shopping, money is cheated less and personal risks are greater, so be cautious.

Keep your eyes open when looking for a "travel partner"

Recently, the topic of "Little Red Book Travel Partner Post is accused of being involved in pornography" was posted on Weibo Hot Search. Some netizens found that "traveling with children, all-inclusive expenses" is becoming a code word. Extremely popular journalists searched on the platform of Xiaohongshu, and found that there are indeed many accounts with "gender as male" who limit the other party’s gender to female when posting posts looking for "travel partners", and some people call them "intentional private chat".

In this regard, Xiaohongshu officially responded that the platform attaches great importance to it. At present, it has carried out a full-scale review of the notes related to the "travel partner" in the station, and has not yet located the problems reflected by the users mentioned in the article. Once the illegal content is verified, it will be dealt with seriously according to the law. At present, the warning message of "travel, safety first" has been placed on the "travel partner" search interface of Xiaohongshu.

How to protect your rights and interests when looking for a "travel partner"? Guo Bin, a lawyer of Guangzhou Jinqiao Baixin Law Firm, told Jimu journalists that recently, the financial risks that often occur in "tourism partners" include falling into consumer traps such as black travel agencies and being defrauded of property; Personal safety risks include sexual assault and other risks brought by exciting projects. Therefore, Guo Bin suggested that after confirming the "partner" online, real-name registration system should verify the identity information of the other party as much as possible. For those involving financial expenses, try to confirm them in written form such as WeChat chat and SMS. If you encounter losses or criminal acts, it is recommended to save the corresponding chat records, transfer records and other evidence at the first time and ask the relevant departments for help in time.

"Oriental aesthetics" is a flower, but it can’t circle young people.

Cover map source network

Wherever Hua Xizi goes, it is all oriental aesthetics.

Since its establishment, Hua Xizi has fully integrated the elements of the national tide into the brand, and at the same time, taking advantage of the live broadcast room in Li Jiaqi, it has once become a model of the rise of the national tide brand.

But on the other hand, it frequently overturned on loose powder, cleansing oil and eye shadow. Hua Xizi’s oriental makeup gift box is still "crying" for many girls in the little red book. The ancient high-end Huaxizi, which is understood, seems to be lacking in modern high-end.

Interestingly, however, the sales of Hua Xizi are still very high.

Hua Xizi’s Success Password: Guofeng Marketing Meets Li Jiaqi.

Hua Xizi was founded in 2017. "Flower" means to raise makeup with flowers, and "Xizi" is named after Su Dongpo’s "Want to compare the West Lake with the West Lake, it is always appropriate to make light makeup and heavy makeup", and "Oriental makeup, raise makeup with flowers" is also the brand concept of Hua Xizi. It can be said that Hua Xizi is full of national style from name to concept, and the element of "Oriental women" is engraved in products and marketing.

For example, concentric lock lipstick, Shouwu eyebrow pencil and Songyan butterfly feather mascara … seem to add these beautiful national style prefixes, no matter what color number or model, as long as they are used, they are "the beauty of the East". In addition to the originality of the name, Hua Xizi integrated the national style elements and techniques such as "micro-carving" into the packaging design, and introduced carved lipstick, even combined with ceramics. It can be said that Hua Xizi’s positive innovation around the national style and clear brand positioning under a certain cultural label are really lacking in old domestic products such as Perfect Diary, Appropriate Herbal Medicine and Nature Hall.

At the same time, in the choice of spokespersons, from kiku, a "four thousand-year-old beauty", to Du Fu, a supermodel with an antique appearance, to Liu Shishi, who is gentle and classical in temperament, and Charlie, who is moderately superior to the national songs, everyone has just combined with "Oriental Aesthetics".

Not only are the products and spokespersons very "national style", Hua Xizi actively promotes more and more users to participate in the discussion of national style culture through marketing efforts, such as the discussion of national style topics such as "Charlie meets Hua Xizi", "Hua Xizi’s birds fly at the phoenix" and "Oriental Romance" initiated on the network platform, supplemented by online and offline national style advertisements, and the scenery is the same for a time.

As long as there is a "national style", is it "charming" enough? The answer may be yes.

According to a survey of more than 1,000 post-80s consumers in the first-tier to third-tier cities in China by Park Rui &Credamo, the minority circle that women are most concerned about has "national style". It can be seen that from the main consumer group of the younger generation to the women who are romantic about "national style until death", as a make-up brand, Hua Xizi chooses the right path, which will get twice the result with half the effort.

In addition, on the way of Hua Xizi’s rise, one person who has to be mentioned is Li Jiaqi. At the end of September 2019, Li Jiaqi was invited to become the chief recommender of Huaxizi, and deeply participated in its product research and development. Insiders of Huaxizi Company said, "Li Jiaqi said no, this product will not pass."

In Li Jiaqi’s public live broadcast, I also "bound" myself with Hua Xizi in numerous high-profile ways, such as: "I supervised them to polish the concentric lock lipstick last year", "Hua Xizi is getting better and better under the supervision of my Li Jiaqi" and so on.

According to institutional statistics, in 2020 alone, Hua Xizi appeared 77 times in the live broadcast room in Li Jiaqi. From the sales data, it took only 16 months for Huaxizi to go from a new beauty product that was difficult to enter the top 20 in Tmall sales in 2019 to a sales volume of more than 190 million yuan in 618 in 2020, ranking first in Tmall GMV.

Next, Huaxizi is still going smoothly. According to the data, in 2021, the highest monthly sales growth rate of Huaxizi reached 89.83%, and the single brand GMV exceeded 5.4 billion yuan, an increase of 80% over the previous year, making it the first local makeup brand. In overseas markets, Huaxizi has been sold to more than 200 countries and regions around the world, with a turnover of 14 million yuan, an increase of 286% over the previous year, pushing domestic products to the world.

The dilemma of Hua Xizi: neither high-end nor cheap.

As a new domestic brand, Huaxizi takes the people-friendly route in price, and the price is mainly 100-300 yuan, which also means that it does not belong to the category of high-end beauty cosmetics. It seems that Hua Xizi is also aware of this and doesn’t want to fight the price war any more, as can be seen from his "bad" behavior in this year’s double eleventh promotion.

Compared with other make-up brands, Hua Xizi only launched preferential activities such as "full dress plus gift", "buy 1 and enjoy 3" and "buy 1 and enjoy 7", and the preferential strength is not "double eleven" at all. In this regard, the relevant person in charge of Hua Xizi revealed: "Hua Xizi’s preferential strength in the traditional e-commerce promotion node has always been small, and the brand is still long-term and will not be excessively pursued.

Not only is he unwilling to lower the price, but Hua Xizi also wants to make a breakthrough in the unit price of customers. "Why can China brands only sell cheap prices? We want to break the price ceiling. " Fei Man, co-founder of Hua Xizi, said in an exclusive interview with the media that Hua Xizi must escape low-price competition if he wants to produce products with high creativity, high technology and high investment.

Hua Xizi’s practice of breaking the price ceiling first chose the Japanese market to practice. The price of Hua Xizi’s powder cake products in Japan is around 300 yuan, and the price directly catches up with Chanel’s cake products. In China, it is also trying to increase the unit price of customers on the basis of the price system that customers are used to. For example, 520 nodes launch concentric Qi Mei suits, and 618 and New Year Festival both launch Oriental Beauty dresses, with prices ranging from 520 to 1314. The unit price of customers is increased by combining products, but domestic customers do not pay the bill.

Relying on these gift boxes, Hua Xizi was "black and red" in the little red book. Many girls who received the gift boxes called "crying in the toilet". The point that everyone vomited was mainly in the exaggeration of formal design and no cost performance. The same amount would rather receive a high-end big-name single item.

Strangely, aside from the cost performance ratio, the gift box of oriental makeup is also a beautiful story about the national style, and the design inside and outside of the gift box is also close to the "national style". Why can this national style only poke the hearts of straight men, but it doesn’t work for girls?

Perhaps it is the user’s aesthetic fatigue, or it may be more rational. But for Hua Xizi, the premise of raising the price, as Fei Man, co-founder of Hua Xizi, said, is actually a product change. It is not enough to call it "high-end" simply because the price has increased or the packaging has become more exquisite.

There are two problems left over from history on the road of product innovation of Huaxizi. One is the lack of R&D investment. In order to achieve overtaking in corners, most domestic beauty brands choose the way of strong marketing investment to earn traffic, and quickly get out of the circle by creating online celebrity single products. Faced with numerous competitive pressures, Huaxizi naturally does not want to give up marketing traffic, which leads to the word-of-mouth waterloo for Huaxizi, who pays more attention to marketing than R&D; On the other hand, Huaxizi doesn’t have its own factory, so it is highly dependent on the foundry, and the foundry of Huaxizi also frequently appears "rollover" behavior. According to the information of Tianyanchi, the enterprises that Huaxizi has cooperated with for many times have been asked by the Market Supervision Administration twice to "take measures for rectification".

Although it is far from the "high-end" at present, it is actually a better way to enter the high-end market, because after several rounds of price increases, Huaxizi has already stepped out of the circle of parity, and the customer unit price of Huaxizi has risen to 150 yuan. In contrast, the customer unit price of Perfect Diary is distributed in the range of 50~70 yuan, which is really in the echelon of parity.

In China’s beauty market, there is still much room for the development of high-end products. For a long time, China’s beauty market has been occupied by foreign products, and high-end products are almost monopolized by international makeup brands such as Europe, America, Japan and South Korea, making it difficult for domestic beauty products to survive. Moreover, compared with international brands such as Dior, Saint Laurent and Lancome, which have been established for at least ten years, the domestic cosmetics brands with a short history, such as Hua Xizi, have lower strength in word of mouth, trust and cultural accumulation. However, the rise of the national tide has made users see that domestic products are not only a "substitute" for big brands, but even more cost-effective solutions are exported through product innovation, and product innovations are also emerging one after another. According to public data, Hua Xi Bio and Nature Hall.

Hua Xizi is actually changing. In early January, 2022, Hua Xizi announced that Villi Liang, the former chief technology officer of Huaxi Bio, would join his R&D team, and declared that he would invest 1 billion yuan in product innovation and basic research in the next five years. Prior to this, Hua Xizi built a number of research centers, including the Oriental Aesthetics and Space Innovation Center, with a total area of 6,000 square meters. This is an important measure for Hua Xizi to speed up the development of his own products.

Is Hua Xizi’s "Oriental Aesthetics" Reliable? The answer may still be related to whether its products can withstand the market test. Now, it seems that the direction of the national wind is actually correct, and it is also a "good agent" that is more suitable for Hua Xizi to form a unique recognition among many domestic brands of cosmetics. The reason for the gift box incident is actually that the behavior mode of emphasizing marketing and neglecting research and development makes Hua Xizi go more and more on the marketing road, resulting in the "beauty of the East" leaving only "the East" and the lack of aesthetic feeling.

But in the future, with the blessing of product innovation and the original user base, marketing ability and marketing resources of Huaxizi, I believe that it will eventually be able to embark on a road of its own high-end brand. At that time, the beauty of the East will really shine.END

References:

Zhao Wanli’s Research on Beauty Brand Innovation from the Perspective of National Tide Culture

Yang Xiaoman and Song Shaoyi, A Study on the Marketing Strategy of Guochao Beauty Brand under the Consumption Characteristics of Z Era —— Taking Hua Xizi as an Example.

Research on Communication Power "Research on Word-of-mouth Marketing Strategy of Huaxizi Based on 5T Theory"

Research on the Transformation and Development of Domestic Beauty Products —— Taking Hua Xizi as an Example by Business School of Chengdu University.

Box lunch finance "Hua Xizi’s Li Jiaqi Dependence"

Blue Media Exchange "How many more" Flower Xizi "can Li Jiaqi recreate"

Economic Observer Hua Xizi: "Abandoning" Li Jiaqi

Caught in a marketing siege, how long can Huaxizi bear the title of "Light of Domestic Products"? 》

See the column "Can the upstart makeup flower Xizi tear off the" online celebrity "label? 》

Xiangshan Technology "Fairy Brand Flower West Son, where is the future imagination?" 》

Strengthen the collaborative development of artificial intelligence common technology research and development and industrialization

CCTV News:"The new generation of information technology represented by 5G is deeply integrated with important areas of the real economy such as manufacturing, transportation and tourism." On the afternoon of April 20th, the State Council held a press conference on the development of industry and informatization in the first quarter. When answering questions, the heads of relevant departments said that they would make good use of the golden key of integration and application to carry out the action of strengthening computing infrastructure, improve the supply level of basic software and hardware and core electronic components, and strengthen the coordinated development of common technology research and development of artificial intelligence and industrialization.

"The information and communication industry is a strategic, basic and leading industry that supports economic and social development." Zhao Zhiguo, chief engineer of the Ministry of Industry and Information Technology, director of the Information and Communication Administration, and spokesperson, believes that in recent years, with the in-depth implementation of the strategy of strengthening the country by network and digital China, the quality supply of information and communication has been greatly improved, and the integration with national economic and social development has been deepened. Mainly presents three characteristics:

The first is to empower the development of the real economy at a deeper level.The new generation of information technology represented by 5G is deeply integrated with important areas of the real economy such as manufacturing, transportation and tourism.Recently, the Ministry of Culture and Tourism and the Ministry of Culture and Tourism jointly issued a policy document on 5G smart tourism, actively expanding the new space for tourism development. The penetration of 5G and artificial intelligence into the core control links of production has been accelerated, and the construction of 5G factories has been accelerated in an all-round way, which has brought profound changes to the production mode and production form of manufacturing industry.

The second is to help build a digital society at a higher level. Smart medical care accelerated its landing.In the pilot project of "5G+ medical health" application, more than 80% have completed 5G network coverage.. The effectiveness of wisdom education has begun to show.The application of 5G in remote interactive teaching, vocational training and other scenarios continues to deepen.. The construction of digital villages has been steadily advanced, and recently a number of departments have jointly issued policy documents.Empowering rural construction, governance and industrial development with digitalization is accelerating.. The efficiency of digital government governance services has been significantly enhanced.

The third is to promote the improvement of people’s lives on a wider scale. Mobile Internet applications are booming, with a number of 2.61 million, involving apps used in study, work and life, which greatly facilitates people’s lives. Carry out the activities of "information consumption helps rural revitalization", build a good exchange and interaction platform for urban and rural areas, and drive farmers to increase their income. Digital technology has achieved remarkable results in adapting to aging, basically meeting the most prominent and urgent digital life needs of the elderly over 60 years old. In the first quarter, the national online retail sales reached 3.3 trillion yuan, up 8.6% year-on-year.

He also introduced that this year is the closing year of several three-year action plans, such as "Double Gigabit" network coordinated development, 5G application "Sailing" and new data center development. The next step will be to make good use of the golden key of integration and application on the basis of fully completing the closing task, and continuously release the industry empowerment effect.

First, strengthen the supply of new technologies and new products, and build strong integration to empower the "main engine".Carry out strong computing and empowerment actions for computing infrastructure, and promote cloud-side collaboration and integration of computing, storage and transportation. Focus on key areas such as 5G and integrated circuits, and improve the supply level of basic software and hardware and core electronic components. Strengthen the collaborative development of artificial intelligence common technology research and development and industrialization.

The second is to strengthen application guidance in key industries and create a "main position" for integration and empowerment. Implement 5G large-scale application projects, guide the release of 5G industry construction guidelines, and promote the in-depth development of industry applications. Guide the national artificial intelligence innovation and application pilot area to open typical application scenarios and drive iterative upgrading of technologies and products.

The third is to promote the development of large, medium and small enterprises, and forge and integrate to empower the "main force." Cultivate a number of chain-leading enterprises with ecological dominance, small giant enterprises with specialization and novelty, and single champion enterprises in manufacturing industry to form a gradient development pattern.Encourage large enterprises to build digital platforms and share data resources and capabilities for small and medium-sized enterprises.To lower the threshold for the transformation of small and medium-sized enterprises.

China Film: The net purchase of financing is 2,178,200 yuan, and the balance of financing is 478 million yuan (12.

K figure 600977_0

China film margin information shows that on December 18, 2023, the net purchase of financing was 2,178,200 yuan; The financing balance was 478 million yuan, an increase of 0.46% over the previous day.

In terms of financing, on the same day, financing bought 13.818 million yuan, financing repaid 11.6398 million yuan, and financing net bought 2.1782 million yuan. In terms of securities lending, 44,300 shares were sold, 51,000 shares were repaid, the margin of securities lending was 267,300 shares, and the balance of securities lending was 3,402,700 yuan. The balance of margin financing and securities lending totaled 481 million yuan.

Disclaimer: This article is based on big data production, for reference only, and does not constitute any investment advice. Therefore, the operation risk is at your own risk.