On the eve of New Year’s Day in 2024, the three-hour press conference of Xiaomi Automobile wrote a strong footnote for the automobile industry in China in 2023. Just like many press conferences in the Internet age, a series of classic quotations from Lei Jun, founder, chairman and CEO of Xiaomi Group, broke through one community after another and spread faster than technology and product content. Subsequently, all kinds of analytical articles are flying like snowflakes. However, how did the foreign media, which have been paying close attention to the development of electric vehicles in China in recent years, focus on the Xiaomi auto conference? What do they all pay attention to?

China’s technology giants want to enter the top five in the global car industry.

First of all, foreign media pay special attention to Xiaomi’s goal of "becoming one of the top five automakers in the world". In his report, Reuters used the word "quickly" for Xiaomi’s goal immediately after the release of the first electric car. CNN reported that Lei Jun announced that he hoped to achieve this goal in 15-20 years.

Why did Lei Jun put forward this goal? Why are foreign media so sensitive to Xiaomi’s vow to enter the "top five"? Lei Jun once said that the top five brands in the world will hold more than 80% of the shares when summing up Xiaomi’s entrepreneurial thinking. That is to say, it will only make sense if they finally enter the top five in the global industry and ship more than 10 million units a year. "This will be extremely cruel competition." Bloomberg commented that Lei Jun believes that Xiaomi can shake the transportation industry just like shaking the smartphone market ten years ago.

Secondly, the foreign media will also focus on the entry of electric vehicles by China technology enterprises. The Wall Street Journal reported: "Apple is being overtaken by China’s smartphone competitors in the automotive field. Huawei and Xiaomi have launched electric vehicles for use with mobile phones. " CNN wrote at the beginning of the article, "Just a few days after Huawei launched another electric car, Xiaomi launched its first electric car, which shows that the efforts of China technology giants to join the electric car competition have begun to bear fruit."

At the press conference, Lei Jun didn’t start talking about the "operating system" and ecological concepts that technology companies are good at. Instead, what people see is a "good student" Lei Jun, who talks about motor, battery and die casting. I have to say that this is very "millet" in itself. Because the development of Xiaomi itself is an exploration of "manufacturing industry in internet plus", whether it is a smart phone or a smart car, Lei Jun emphasizes the need to adhere to the "triathlon"-hardware, software and Internet services simultaneously. This is also the capability characteristic of China technology enterprises compared with foreign technology companies, which can integrate upstream and downstream industrial chains, quickly and massively transform technology into actual products, and achieve a good customer experience. Therefore, it is understandable that foreign media pay close attention to the electric vehicle manufacturing of China science and technology enterprises.

In addition, foreign media naturally have a good understanding of the natural advantages of Xiaomi’s car. Reuters noticed that SU7, Xiaomi’s first electric car, would share the operating system with Xiaomi’s mobile phone and other electronic devices, and thought it would be an advantage for Xiaomi to attract customers. The US Consumer News and Business Channel (CNBC) reported that Xiaomi is famous for its smart phones and household appliances, which is a potential advantage area for Xiaomi, and Xiaomi wants to create a "full ecology of people, cars and homes".

Hard-core technology shapes game breakers.

Reuters also mentioned the "super motor" technology introduced by Xiaomi Automobile, which can provide faster acceleration speed than Tesla and Porsche electric vehicles. At the press conference, Lei Jun said that the goal is to create a beautiful, easy-to-open, comfortable and safe mobile smart space, and to be a dream cars comparable to Porsche and Tesla. In the era of always expecting subversion, Xiaomi has found two benchmarking targets, which at first sounds like nothing new. However, it is not easy to do. This means that Xiaomi should make progress in major technologies that can be intuitively experienced by the market.

In the complex automobile research and development and production, Xiaomi first solved some core problems of electric vehicles and made breakthroughs in key technologies with suppliers. For example, accelerate performance. Among the five core technologies released by Xiaomi Automobile this time, the first one is the super motor developed by Xiaomi. The motor has three generations of synchronous operation, mature generation, research and development generation and pre-research generation. Among them, the V6/V6s motor with a speed of 21,000 rpm has been mass-produced, and the V8s motor with a speed of 27,200 rpm has been mass-produced. It will be put on the bus in 2025, and the Xiaomi next-generation super motor with a pre-research speed of 35,000 rpm has applied for a patent. Xiaomi SU7 is equipped with V6/V6s super motor, of which SU7 Max version adopts dual-motor all-wheel drive, and the zero-speed acceleration is as fast as 2.78 seconds.

Another example is the battery, the core component of electric vehicles. Xiaomi CTB integrated battery technology integration efficiency will reach 77.8%, which is the first battery cell inversion design with better safety system and endurance. The cruising range of the two versions of Xiaomi SU7 under CLTC condition is 668km and 800km respectively. Lei Jun said at the press conference that as an automobile manufacturer with a factory in the north, Xiaomi Automobile will challenge the winter battery life.

In addition, another technology that has been in the forefront of the world is the 9100t integrated large die-casting equipment cluster independently designed by Xiaomi and its Titan alloy independently developed. This high-end manufacturing will help Xiaomi Automobile to improve manufacturing efficiency and quickly occupy the market in the future.

Halfway through the conference, the release of intelligent driving and intelligent cockpit technology began slowly. Lei Jun once again mentioned the strategy of building a "full ecological scene of people and cars", and said that the essence of intelligent driving is artificial intelligence. In 2016, Xiaomi began to invest in artificial intelligence and proposed that perception is the foundation. Therefore, the self-developed adaptive zoom BEV technology, large road model and super-resolution occupation network technology adopted by Xiaomi SU7 are all aimed at improving the visibility accuracy, perception accuracy and control accuracy in different driving scenarios.

On the smart cockpit, based on Xiaomi 澎湃 OS operating system, Xiaomi SU7 has realized the comprehensive sharing ecology from hardware to software, which not only can realize the five-screen linkage in the car, but also can realize the seamless connection of the mobile phone and the deep adaptation of the car.

Xiaomi builds a car and takes advantage of China’s talent development.

From March 30, 2021, Lei Jun announced to build a car to Xiaomi Auto Conference, which lasted for 1003 days. Lei Jun promised that Xiaomi would invest 10 billion US dollars to build cars in the next decade, with an initial investment of 10 billion yuan, and repeatedly stressed that it would invest ten times in research and development. At present, Xiaomi Automobile has more than 3,400 engineers and thousands of first-class technical experts at home and abroad in key fields. This practice of concentrating first-class talents in the industry and quickly achieving key technological breakthroughs is also very small.

Among them, Lei Jun introduced the Xiaomi design team at the press conference, which was composed of Li Tianyuan, the world’s first China designer of BMW, Qiu Zhen, a former senior foreign affairs designer of Mercedes-Benz German headquarters, and Shin, a former senior interior designer of BMW. The average industry working experience of the team is over 10 years, young and with ideas. Xiaomi’s body design, wind resistance solution and laser radar design scheme come from the team’s pursuit of natural inspiration, and the low-carbon and environmental protection travel concept has been considered since the beginning of the car. At the same time, it reflects that China automobile industry has participated in the development of global automobile industry for many years, providing opportunities and soil for the global development of outstanding automobile talents. Now, these talents will also become a new generation of trendsetters, seize domestic opportunities and better realize their ambition to build cars.

It is understood that Xiaomi SU7 is expected to be mass-produced in the first half of 2024. Lei Jun said that with the comprehensive empowerment of industrial hard technology, intelligent soft technology and artificial intelligence, Xiaomi Automobile will completely redefine the technology stack of the automobile industry. At the same time, we will also pay attention to what changes will take place in people’s travel life with the listing of Xiaomi Automobile. It remains to be seen how Xiaomi will enable the Internet to empower automobile manufacturing.

Special planning

Audit | Lu Changyin

Edit |?Li xundian

"Hello everyone, I am Wu Yinping, and I am also familiar with the second aunt who are familiar with through WeChat voice." Recently, at the scene of the spiritual civilization construction work conference in Pudong New District in 2022, Xiao Bu met with Aunt Wu for the first time. She still spoke Shanghai dialect, and her tone was still kind.

During this epidemic, Aunt Wu told his relatives and friends about his experience from infection with new crown pneumonia to recovery. It is this voice that shows the spiritual character of an old party member, community grass -roots workers and Shanghai citizens, and has gained the public’s praise. Listening to the experience of her memories can still be infected by her positive energy.

Aunt Wu is a resident of the north community in the streets of Xincun Village, Hudong, and a 28 -year -old party member. Since 1998, she has been a civil affairs cadre in the community for 10 years. After retiring in 2007, she returned to the North Community where she lived.

"Our community is very large, with 95 gate buildings, and more than 5,000 residents. In March, the Shanghai epidemic broke out. I think I was a party member and should stand up and guard everyone’s safety." In this round of epidemic The earliest became one of the areas of the central risk area. Aunt Wu felt that she was responsible and rushed to the front line of resistance. At the beginning, she cooperated with the residential committee to do the population statistics of the community, and the number of people came to the family. Reporting to the neighborhood committee at 6 am, sometimes cooperating with doctors for nucleic acid sampling, and always busy until 11 pm.

In early April, Aunt Wu began to feel uncomfortable and a little fever, and he stopped volunteer service. "Later, two bars were measured by the antigen. In fact, I was a little scared at that time. It’s uncomfortable, headache, muscle soreness, especially the dry throat, and the feeling of the pills can’t swallow. "Aunt Wu recalled that at about 12 noon on April 16, she received a call from the illness and control department and was notified to be diagnosed with positive. "Since the policy is regulated, I am a party member, so I will take the lead in obeying the policy and pack the wash products and prepare for transfer."

In the voice of Aunt Wu, who was circulating on the Internet, she revealed what she had seen and heard in the square cabin, especially the living conditions, medical volunteer services, etc. "In the square cabin," big white ‘, volunteers, volunteers, volunteers, volunteers, volunteers, volunteers. They are all very good. They often encourage me to eat good meals and take a walk. These words sound very warm. Although people are in the square cabin, medical supplies are guaranteed, and they have egg milk every day. . "Aunt Wu felt that he had the responsibility to tell the real situation, and hoped that everyone would not panic.

At the stage where the epidemic prevention and control are the most vigorous, Aunt Wu’s remarks convey an optimistic and positive attitude, giving everyone the courage and strength to face difficulties. In the square cabin, she was not idle. "Although I can’t do heavy work, I can do some relaxed work and serve everyone." During that time, Aunt Wu got up to clean the floor where he lived. When they met some older patients, they helped them burn water. When you take the meal, you also take the handle and send the box lunch to the eighty -year -old man.

On April 22, Aunt Wu went home and was warmly welcomed by community cadres and residents. "After I came back, I found that everyone lived in an orderly manner, and my heart was much easier." After home health monitoring, Aunt Wu returned to the community volunteer post on May 1st. " Help and care, I want to pass them out and let more people feel it. "

In the next day, Aunt Wu will help the corridor spray disinfection water every day, and shares the positive energy to the WeChat group of the corridor. As the situation of epidemic prevention continues to improve, the demand for epidemic prevention in the community is turned on to conduct regular antigen detection. Aunt Wu is busy helping residents who have been old and without mobile phones upload test results … After more than two months of hard work, life returns to the right track. Everyone laughed.

On June 1st, Aunt Wu went out early in the morning. She first turned around in her community, and then went to the place where she often went to the surrounding herself. "It’s the same, there is nothing special." Aunt Wu regained his familiar feeling, and he returned as usual.

Aunt Wu said that under her square cabin, many people left a message saying that she was greatly moved by her optimism. She believes that, in fact, the hard work of ordinary people’s hard work and watching is the background and bright color of the civilization of the city in Shanghai. "This epidemic, Shanghai has been survived. I believe that our Shanghai will get better and better!"

Text: Huang Jing

Photography: Huang Riyue

Edit: Zhu Shengxia