Medical insurance reform has been promoted in an all-round way: affecting six categories of pharmaceutical companies

DRG/DIP firepower is fully open, and the pharmaceutical market will be shuffled.                          

Source | New Kangjie(Reprinted by Cybertron) 

workZhe | Xin Kangjie

       This paper will explore the impact of DRG/DIP implementation on the medical industry, medical insurance, patients and other related stakeholders from the perspective of the medical industry and related stakeholders.

       To analyze the impact of DRG/DIP, we should first make clear its underlying logic or core idea, that is, use the principles of health economics to measure the optimal cost performance, standardize the behavior of clinical diagnosis and treatment with economic leverage, and make more people afford it at the most reasonable cost.

01 Impact on the pharmaceutical industry

       The pharmaceutical industry in a broad sense can be divided into three parts: pharmaceutical industry, pharmaceutical circulation and medical service industry. The influence of DRG on the pharmaceutical industry can be analyzed from these three parts:

(1) Pharmaceutical industry

       The pharmaceutical industry is located in the upstream of the industrial chain and can be divided into seven sub-industries, including chemical raw materials, chemical preparations, Chinese herbal pieces, Chinese patent medicines, biological agents, sanitary materials and medical devices. This paper focuses on the impact on innovative drugs, Chinese patent medicines and traditional Chinese medicine injections, medical devices and other fields.

1. Innovative drugs

       Common diseases, frequently-occurring diseases and some major diseases with high incidence are usually included in the scope of DRG diseases, which makes medical institutions and doctors tend to use mature products with high cost performance.Doctors may give up the use of some innovative drugs actively or passively, especially for medical insurance users, so it is bad for most innovative drugs to implement DRG.

2. Chinese patent medicines and traditional Chinese medicine injections

       As we all know, traditional Chinese medicine and traditional Chinese medicine injection have the characteristics of slow onset, uncertain curative effect, relatively expensive price and mostly auxiliary drugs, while DRG clinical grouping has strict regulations on what drugs patients should take for different hospitalization days and diagnosis results, and the amount of drugs to take.Therefore, it is difficult for traditional Chinese medicine and traditional Chinese medicine injection to meet the requirements of DRG in clinical use.

3. Generic drugs

       Under the clinical practice of DRG standardization, a part of the original share of adjuvant drugs will be released, which is beneficial to generic drugs. At the same time, hospitals will prefer to use low-priced generic drugs that have passed the consistency evaluation in order to control costs. However, affected by the VBP policy, relevant data show that the first three batches of countries organized drug collection of 112 drugs, and the average drug price decreased by 54%.In the case of a general decline in the unit price of generic drugs, even if the sales volume increases, the overall sales volume may not increase.

4. Medical devices

       DRG may limit diagnosis, increase the cost risk of updating diagnostic equipment in hospitals, and then make hospitals reluctant to update diagnostic equipment, so they may choose to entrust some diagnoses to third-party laboratories.In-hospital sales of medical device enterprises will be frustrated.

(2) Circulation of medicines

       From the perspective of pharmaceutical circulation industry, it will promote the development of emerging channels such as retail, internet hospitals and out-of-hospital markets. The development of the out-of-hospital market has ushered in new opportunities. In order to control medical bills, hospitals may gradually tend to export more prescriptions to out-of-hospital pharmacies to reduce the in-hospital medical bills. At the same time, hospitals will shorten the average length of stay of a large number of patients, but patients still need drugs after discharge. Through online follow-up prescriptions, pharmacist review, logistics and distribution, patients’ demand for drugs for rehabilitation or chronic diseases will be transferred to out-of-hospital, and new channels such as Internet hospitals and DTP pharmacies will undertake prescriptions for patients with chronic diseases in-hospital to reduce.

       The standardized clinical pathway of DRG may stifle individualized treatment, and the drugs used in individualized treatment, such as innovative drugs, auxiliary drugs, nutritional drugs and high-priced products with therapeutic value, are often distributed in the out-of-hospital market, and this part of patients’ needs will be drained to self-funded pharmacies or DTP. After DRG, these products sold outside the hospital will vigorously develop the out-of-hospital sales system.

(3) Pharmaceutical service industry

       As the policy bearer of DRG/DIP payment system reform, the change from "payment by project" to "payment by disease" will have a great impact on the operation and development of hospitals.

       From the management mode of medical institutions, DRG considers the requirement of higher quality of inpatient services on the premise that the hospital can reach the cost less than the payment amount. The focus of hospital management will shift from the original extensive operation, focusing on income growth, to reducing costs, promoting the standardization and standardization of clinical management, strengthening operational management, and achieving cost reduction and efficiency improvement.

       From the point of view of hospital financial management, under the previous "project-based payment" mode, most hospitals adopted an expansionary strategic model. Now, under the DRG/DIP payment mode, the part exceeding the medical insurance payment standard will be borne by the hospital. Only by strengthening medical cost control and widening the gap between cost and income can the hospital get more balance. This is a high requirement for hospital informatization and data capability. Both DRG and DIP are essentially big data application tools, and the construction and transformation of hospital informatization is a prerequisite for implementing DRG/DIP.

       The implementation of DRG is good news, especially for medical institutions run by the society (private hospitals). Under the DRG payment method, hospitals at the same level have the same disease and the same price, which gives medical institutions run by the society (private hospitals) a fair development opportunity in the market environment.

02 Stakeholder impact analysis

       From the perspective of relevant stakeholders, it involves the impact on medical insurance, medical institutions, pharmaceutical companies, patients and other relevant stakeholders (see above for the impact on medical institutions and pharmaceutical companies, so I won’t go into details here).

(A) the impact on medical insurance

       Relieve the pressure on medical insurance funds. From the experience of foreign implementation, for the payer, the implementation of DRG can alleviate the pressure of medical insurance funds to a certain extent, control the growth of medical expenses, and at the same time facilitate the medical insurance settlement between the payer and the hospital by paying for diseases, greatly improving the settlement efficiency. DRG can produce systematic disease data and improve the management efficiency of medical insurance supervision.

(B) the impact on patients

       Reduce expenses and improve medical quality. For patients, the implementation of DRG can not only reduce the cost of medical treatment, but also promote medical institutions to improve the quality of medical treatment. Hospitals and doctors are optimistic about the disease with the best and most economical resources, and at the same time, the problems of "big prescription" and "pan-examination" criticized by society will be curbed; Solve the problem of "difficulty in seeing a doctor" to a certain extent. DRG urges the hospital to optimize the diagnosis and treatment plan and shorten the hospitalization time of patients, thus increasing the ability to receive patients and enabling more patients to enjoy high-quality medical resources; The optimized diagnosis and treatment scheme under the strict clinical path further enhances the patients’ sense of acquisition of disease treatment.

National Health Commission: 28,600 nurses rushed to the front line, accounting for 68% of the medical force.

  BEIJING, Feb. 29 (Xinhua) Guo Yanhong, inspector of the Medical Administration and Hospital Authority of the National Health and Wellness Commission, said on the 29th that since the outbreak of the COVID-19 epidemic, the majority of medical workers in the national medical and health system have rushed to the front line to fight against the epidemic, racing against time and fighting against the disease, and the country has sent 42,000 elite medical forces, of which 28,600 are nurses, accounting for 68% of the total number of medical teams.

  On the 29th, the joint prevention and control mechanism of the State Council held a press conference on COVID-19’s treatment and patients’ rehabilitation. Guo Yanhong pointed out that nurses played a very important role in the medical treatment of patients.

  She said that "three-point treatment and seven-point nursing" has nurses in both the shelter hospital, the isolation ward and the ICU where severe diseases are treated. Nurses take good care of COVID-19 patients, treat them carefully, observe their illness carefully, give them psychological support, and work with doctors to make positive contributions to promoting patients’ recovery and improving the cure rate.

  Guo Yanhong pointed out that the nurses used actions to interpret the lofty spirit of respecting life, saving lives, being willing to contribute, and loving without boundaries. They are also the most lovely people in the new era.

Carry forward the spirit of scientists, bravely climb the peak of science and technology, and pay tribute to "the most beautiful scientific and technological workers in 2020"!

  "Technology" and "life" are closely related. It is a seed, which is sown on the road of winning a comprehensive well-off society and fighting poverty; It is a sharp weapon, used in the fight against the COVID-19 epidemic and helping to resume work and production.

  "Technology" and "dream" are closely linked. It takes us across the deep blue sea, and Kunpeng water hits the waves; It takes us to the distant Milky Way and dreams for nine days.

  Innovation is the first driving force to lead development, science and technology is a powerful weapon to overcome difficulties, science and technology make the nation prosperous, and science and technology make the country strong. It is science and technology that leads us to explore the future; It’s technology that allows us to embrace the world infinitely close.

  Since the 18th National Congress, the scientist spirit of "patriotism, innovation, truth-seeking, dedication, cooperation and education" has inspired countless scientific and technological workers. They bravely climb the peak, dare to be the first, cherish the motherland and serve the people; They pursue the truth, devote themselves to research, and are willing to be a ladder and gather wisdom to tackle key problems. They have expanded their territory in difficult exploration, marched forward bravely in the competition that waits for no time, and constantly marched into the breadth and depth of science and technology!

  In order to thoroughly study and implement the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, conscientiously implement the spirit of the Fifth Plenary Session of the 19th CPC Central Committee, inspire the majority of scientific and technological workers to have a "two overall situations" and adhere to the "four orientations", and strive to build a world-class scientific and technological power and promote national modernization and innovation, the Central Propaganda Department, China Association for Science and Technology, Ministry of Science and Technology, China Academy of Sciences, China Academy of Engineering and National Defense Science and Technology Bureau jointly selected 10 "most beautiful scientific and technological workers" and released them to the whole society.

  "Shiny name — — The release ceremony of the most beautiful scientific and technological workers in 2020 will be broadcast on the science and education channel (CCTV-10), comprehensive channel (CCTV-1) and social and legal channel (CCTV-12) of the Central Radio and Television General Station on December 28th and 29th.

  The 10 "most beautiful scientific and technological workers in 2020" are all advanced models from the front line of scientific research and production. Some of them actively participated in the fight against the COVID-19 epidemic, risking their lives to build a steel Great Wall to stop the virus; Some take root in poverty alleviation and write papers on the land of the motherland; Some are determined to innovate independently and firmly grasp the core technology in their own hands; Some actively promote the close integration of science and technology and economy, and serve people’s livelihood with science and technology … … Let’s get to know these pioneering and innovative scientific and technological workers who are not afraid of challenges, and approach these shining names together — —

 Tong Xiaolin

  Academician of China Academy of Sciences

Chief physician, Guang ‘anmen Hospital, Chinese Academy of Traditional Chinese Medicine

  In the face of fighting against large-scale plague, Kobayashi has always been duty-bound and rushed to the front line, using Chinese medicine as a weapon to effectively protect people’s health. With many years of clinical experience, he took diabetes as a model, boldly innovated and constructed the core pathogenesis — — Classification — — Staging — — The new system of TCM diagnosis and treatment based on syndrome differentiation leads TCM to the international stage.

  Wanghanghuan

 Dean of Zhongnan Hospital of Wuhan University

 President Thunder God Mountain hospital.

  Wang Xinghuan has been engaged in the teaching and research of urology for more than 30 years, and is one of the pioneers in the field of minimally invasive urology. The urology department of Zhongnan Hospital of Wuhan University, which he led, ranked eighth in the list of scientific and technological values of China hospitals in 2019. During the COVID-19 epidemic, he was appointed as the Dean of Thunder God Mountain hospital.

 Ci Dan yang Ji

  Xizang Autonomous Region

Director of Ophthalmology Center of Tibetan Hospital

  She is a discipline leader in the field of ophthalmology research in Tibet, and she has a spirit of "old Tibet" that is particularly hard-working and selfless. From farmers in Qamdo to Yushu in Qinghai, from Chayu in Linzhi to the grassland in northern Tibet in Naqu, in order to bring light to more patients, Tsedan Yangji almost traveled all over the Qinghai-Tibet Plateau, with a journey of 180,000 kilometers.

Cheng Xiangwen

Honorary Dean of Hebi Academy of Agricultural Sciences, Henan Province

  Cheng Xiangwen has been rooted in the grass roots for a long time, and has been devoted to his work. He has been engaged in the breeding of new maize varieties and the research of high-yield cultivation techniques for 57 years, and spent 55 Spring Festival in the experimental field of Hainan Island. He has bred 39 new corn varieties, "corn seeds are his life". Cheng Xiangwen, who is eighty years old, returns the love of the Party and the people with golden seeds!

  Li Yu

 Academician of Chinese academy of engineering

  Professor of Jilin Agricultural University

  Li Yu is engaged in the research on the industrialization of mycology science and engineering, and put forward the development strategy of edible fungi industry for the first time in China, such as "the southern mushroom moves northward", "the northern ear expands southward" and "the rotten cultivation of wood-rotting edible fungi grass", and explored a new "five-in-one" poverty alleviation model of edible fungi with "scientific and technological experts+demonstration bases+agricultural technicians+scientific and technological demonstration households+radiation driving farmers", which made outstanding contributions to the cause of mycology in China.

Dong Li

China Aerospace Science and Technology Group Co., Ltd. First Research Institute

Chief designer of Long March V and Long March V B carrier rockets

  He is a rocket expert of China Academy of Launch Vehicle Technology affiliated to Aerospace Science and Technology Group Co., Ltd., engaged in the development of many launch vehicle models, and has long been committed to the development of a new generation of high-thrust launch vehicles in China. Now he is the chief designer of the Long March 5 series launch vehicle with the strongest carrying capacity and the most complicated technology in China.

Chen houqun

Academician of Chinese academy of engineering

Professor-level senior engineer of China Academy of Water Resources and Hydropower Research

  He has devoted himself to research for more than 60 years to prevent major earthquake risks and ensure the safety of reservoirs and dams in China. Chen Houqun, who is in his eighties, is the leader of heavy equipment experts in big countries and contributes wisdom to water security. He told the world the story of China water and led the dam to the center of the international stage. He also holds important positions in many international organizations, relying on platforms such as international commission on large dams to vigorously promote China’s achievements and push China standards out.

Hu Yu

Iflytek Co., Ltd.

Rotating president

  Hu Yu, who has been engaged in the research on the core technologies of intelligent speech and artificial intelligence, has led Iflytek Research Institute to make breakthroughs in speech synthesis, speech recognition and semantic understanding, helped Iflytek to become a leading international enterprise in intelligent speech and artificial intelligence, led the artificial intelligence industry to realize commercialization and ecosystem construction, and actively promoted the application transformation of innovative achievements.

Hao Jiming

Academician of Chinese academy of engineering

Dean of Tsinghua University Institute of Environmental Science and Engineering

  Hao Jiming, an expert in air pollution prevention and control, resolutely gave up the opportunity to study in the United States and responded to the call of the country without hesitation. He became the first doctor to return to Tsinghua to teach after studying in the United States after the reform and opening up, and made outstanding contributions to the construction of ecological civilization and the prevention and control of air pollution. As a pioneer in the prevention and control of air pollution in Tsinghua University, he has always taken it as his duty to cultivate outstanding talents with patriotism, ambition to serve the country and the ability to build a country. A number of backbone forces have emerged among the students to protect the blue sky of the motherland.

Chen Liang

Cnnc group

 Vice President of Beijing Geological Research Institute of Nuclear Industry

  He is a loyal practitioner of the spirit of "two bombs and one satellite" and "four everything" nuclear industry in the new era. The safe disposal of high-level radioactive waste is an important issue related to environmental protection and the sustainable development of the nuclear industry. Chen Liang, who returned to China to devote himself to the front line of Gobi desert research, led the research team to achieve a series of major scientific research achievements in the field of repository site selection and disposal engineering technology research and development, which played an important role in promoting the national high-level radioactive waste disposal in Beishan underground laboratory project, and showed the heart of serving the country!

  Among them are old people and young scientists; They come from all walks of life, but they have the same name — — The most beautiful scientific and technological worker.

  They are outstanding representatives of scientific and technological workers in China. They take it as their responsibility to realize the prosperity of the country, the rejuvenation of the nation and the happiness of the people, and write one story after another with responsibility, perseverance and responsibility. They vividly interpreted the true meaning of the great spirit of the Chinese nation with practical actions, vigorously promoted the spirit of scientists in the new era, and showed the good spirit of China science and technology workers.

  They are explorers in unknown fields, creators of a better life, and persistent dreamers of an era!

  The release ceremony is divided into four chapters: Safeguarding People’s Health, Aiming at the Economic Battlefield, Bravely Climbing the Frontier of Science and Technology, and Shouldering the Needs of the Country. It is composed of personal deeds, on-site interviews and cultural performances. It shows the exemplary deeds of "the most beautiful scientific and technological workers in 2020" from many angles, and shows how they ignite their creative passion with patriotism and turn their feelings of serving the country into creative actions.

Moderator Haiyang and Wang Ning

Ju Hongchuan and four scientists sang Wings of Dreams together.

 

Qu Jingguo recited "To the Earth"

Shawn Zheng sang "I just want to say thank you"

 

Hongyun recited "To the Sky"

 

Yue Tian sang "Power"

  Jiang Jianguo, Vice Minister of Publicity Department of the Communist Party of China, Huai Jinpeng, Party Secretary, Executive Vice Chairman and First Secretary of Secretariat of China Association for Science and Technology, Xu Yanhao, Deputy Secretary, Vice Chairman and Secretary of Secretariat of China Association for Science and Technology, and Wu Yanhua, Deputy Director of State Administration of Science, Technology and Industry for National Defense and National Space Administration, attended the ceremony and presented awards to the "2020 Most Beautiful Science and Technology Workers".

  "The most beautiful scientific and technological workers in 2020" grew up in different times, but they have the same spiritual quality; They focus on different fields, but they have the same value pursuit.

  They keep in mind the initial intention of serving the country and the people through science and technology, aim at overcoming key core technologies and solving the problems of innovation and development, strive selflessly for scientific research and do their best for scientific and technological innovation; They consciously integrate their personal ideals into the great cause of national development, and gather together the majestic power to build a world-class science and technology power and realize the Chinese nation’s great rejuvenation of the Chinese dream! The beauty of their quality and spirit shines in the starry sky of science and technology, and also reflects the infinite bright future of scientific and technological innovation in the new era!

The most beautiful scientific and technological worker in 2020: Tong Xiaolin

The most beautiful scientific and technological worker in 2020: Wang Xinghuan

The most beautiful scientific and technological worker in 2020: Tsedan Yangji

 

The most beautiful scientific and technological worker in 2020: Cheng Xiangwen.

The most beautiful scientific and technological worker in 2020: Li Yu

 

The most beautiful scientific and technological worker in 2020: Li Dong

 

The most beautiful scientific and technological worker in 2020: Chen Houqun

 

The most beautiful scientific and technological worker in 2020: Hu Yu

 

The most beautiful scientific and technological worker in 2020: Hao Jiming.

 

The most beautiful scientific and technological worker in 2020: Chen Liang

  Carry forward fine traditions, be firm in innovation and self-confidence, strive to conquer key core technologies, promote the deep integration of learning and research, and dare to climb the peak of science and technology … … Tonight, let’s pay tribute to "the most beautiful scientific and technological workers in 2020" and witness their most beautiful chapter!

 Science and education channel (CCTV-10)

Premiere at 20:10 on December 28th.

Society and Law Channel (CCTV-12)

Replay at 22:25 on December 29th.

"Shiny name — — The release ceremony of the most beautiful scientific and technological workers in 2020 "

Pay tribute to everyone in the new era of innovation and creation

Scientific and technological workers who struggle to make contributions!

Are you all right after 10 years? Wang Fei became a fat woman and Mark Chao appeared on a reality show.

 

        Special feature of 1905 film network 2014The entertainment circle in 2008 was definitely not a peaceful year. Some people staged a divorce and forced war, and some people held hands with each other without hesitation. A lively prison situation was lost to the moral trial of cheating on their wives. Some people cried and others laughed, so they spent their time.2014.


    However,10What about years later? Where will they be and what kind of fate will they have?
 

 

        1905Film network xiaobian inventory10individual/group2014The "man of the hour" in 2000, making bold guesses, waiting for10Looking back after the year, this10A calm and extraordinary "entertainment life".

 

Kai Ko


2014year 23year

Willfulness index: ★★★★★★★


    August 14thOn the evening of Sunday, Kai Ko, a popular "little fresh meat" in the entertainment circle, heard the news that he was arrested for taking drugs, adding another heavyweight guest to "Prison Storm". Afterwards, Kai Ko held an apology meeting and shed tears at the scene. However, many fans still can’t accept that this big boy with clean and sunny appearance will be associated with dirty and degenerate drug abuse. As a result, Kai Ko’s acting career has been hit hard. Not only have his roles in several films been replaced, but many commercial endorsements have also been "removed".

 

2024year 33year

Inversion index: ★★★★


       2024yearsixmoon18Japan, Kai Ko has the same name "Kai"The flagship store opened in Taipei, and it’s him today.33My first birthday. Kai Ko, who has passed the age of 30, has now completely focused his career on the management of fashion brands. He has always had a good fashion taste, and he has been sought after since the opening of this fashion store, and his young model girlfriend has helped him as the main model. According to the Taiwan Province media, "Kai"The fashion concept has also been hand-picked by Kai Ko’s old love Elva Hsiao.

 

In May, Tokyo promoted the appearance of "Noah’s Ark" and sent blessings.


Mayday is very popular in Japan.

    Movie network news On November 17th, the popular rock troupe appeared at Roppongi Theater in Tokyo, Japan, to promote the 3D movie starring them, and also appeared on the same stage with the Japanese rock band "flumpool" who sang the theme song with Mayday in the hot movie.


Mortal spectrum and Mayday

    Mayday began to hold the "Noah’s Ark" global tour in 2011. It took two years to hold 71 concerts in 40 cities in China, with a total of 2.48 million fans attending the rebirth carnival. Among them, the Bird’s Nest in Beijing set a super-high box office record of 200,000 people for two consecutive days, laying its reputation as the first group in the world. On the same day, at the Tokyo movie scene, the audience was full of enthusiastic fans of Mayday, and the atmosphere was very high.

    Ryuta Yamamura, a member of "mortal spectrum", said, "Mayday and I met the year before last. We love music and have dreams, and we have established a sense of respect and existence between us. Beyond countries, cultures and languages, we connect people’s hearts with songs. They are really developing in Japan now. As friends, we are really happy for them. " The Mayday member monster said in fluent Japanese, "Thank you! We believe that with the power of music, we can convey the positive energy of lyrics to more people. "

    It is understood that Mayday’s first Japanese album "Mayday × Mayday the Best of 1999-2013" ranked eighth in Japan’s national music disc sales list released on November 13th. On January 11th and 12th, 2014, May Day will hold a concert called "Mayday Special LIVE 2014" in Osaka and Tokyo respectively.
The film Noah’s Ark in May is expected to be released in Japan in the spring of 2014.

Hangzhou Extreme Krypton 009 Vehicle Smokes, Extreme Krypton Automobile Official Response

Ifeng.com Technology News On November 3, the official situation statement of Extreme Krypton Automobile responded to the smoking incident of Extreme Krypton 009 vehicles in Hangzhou. The official of Extreme Krypton Automobile said that no casualties were caused. During the incident, the vehicle had a more serious chassis collision, and the single battery that was directly impacted was damaged. At the same time, the chassis impact caused the vehicle to have an abnormal posture in an instant, activating the vehicle protection mechanism and triggering the deployment of the vehicle’s airbag. Other batteries are in normal condition, and the vehicles at the scene did not experience thermal runaway and no traces of overfire.

The following is the original response:

At around 10:00 on November 3, 2023, a polar krypton 009 chassis collision smoke incident occurred in Xixi Wetland, Hangzhou.

After the accident, the vehicle triggered an active alarm. After receiving the vehicle alarm information, we attached great importance to it. The relevant staff rushed to the scene as soon as possible to assist users in handling follow-up matters.

The incident did not cause any casualties. According to the on-site investigation and background data, the vehicle had a relatively serious chassis collision at the time of the incident, and the single battery that was directly impacted was damaged. At the same time, the chassis impact caused the vehicle to have an abnormal attitude in an instant, activated the vehicle protection mechanism, and triggered the deployment of the vehicle airbag. Except for the damaged battery, other batteries were in normal condition, and the vehicle at the scene did not experience thermal runaway and no traces of overfire.

We will also actively cooperate with relevant departments to investigate. The cause of the accident is subject to the investigation and determination results of relevant institutions. At the same time, we will continue to assist users in handling follow-up matters, fully protect the rights and interests of users, and do a good job in relevant aftercare services.

Hangzhou Extreme Krypton 009 Vehicle Smokes, Extreme Krypton Automobile Official Response

From the perspective of tires, we can see the Beijing Auto Show

As one of the world’s top six A-class auto shows, the influence of the Beijing Auto Show always attracts first-tier auto brands at home and abroad to participate in the exhibition. Therefore, the biennial Beijing Auto Show has also become a wind vane for consumers to choose a car and buy a car. But when facing a dazzling array of new cars, have you ever paid attention to tires as one of the important reference factors for car comfort and safety? Let’s take stock of those blockbuster models at the Beijing Auto Show that use Goodyear as the original tire.

    Goodyear Eagle F1 ASYMMETRIC 2 ? asymmetric pattern 2 generation

The design concept of the new Goodyear Eagle ? F1 asymmetric pattern 2 generation originates from the professional track and integrates automatic braking technology. In the case of braking, the three-dimensional pattern block design on the tire surface can automatically stretch when braking, increasing the tire’s grounding area and providing excellent braking performance on slippery roads.

Image: Goodyear Eagle F1 ASYMMETRIC 2 ? asymmetric pattern 2 generation

    Audi Q7

Audi Q7 is a mid-to-large SUV from Audi that emphasizes comfort, combining sportiness, functionality, high-tech and luxury. For the sake of vehicle sporty performance, Audi Q7 uses Goodyear Eagle ? F1 asymmetrical pattern 2nd generation tires for extreme sporty handling.

    Cadillac CT6

As the new flagship model of the Cadillac family, the Cadillac CT6 is based on the new Omega rear drive platform. As a model mainly aimed at the new generation of young consumers, the Cadillac CT6 adopts Goodyear Eagle ? F1 asymmetric pattern 2nd generation tires to achieve a balanced performance of comfort and handling.

    Goodyear Eagle F1 ASYMMETRIC 3 ? asymmetric pattern 3rd generation

The new Goodyear Eagle F1 asymmetric pattern 3rd generation adopts European design, surpassing the previous generation in performance, bringing excellent braking and handling performance, and is specially designed for car enthusiasts who love extreme sports. At present, the tire has been listed overseas and will be introduced in China within this year.

Image: Goodyear Eagle F1 ASYMMETRIC 3 ? asymmetric pattern 3rd generation

    Jaguar XF

Jaguar’s new generation XF, as a luxury sports business car, inherits the traditional design concept of Jaguar and is full of modern atmosphere. The new generation XF combines comfort and handling, so XF chose Goodyear Eagle F1 asymmetric third-generation tires to help Jaguar XF show extreme handling performance with excellent driving performance.

    Tesla Model X

As Tesla’s third model and its first pure electric SUV model, Model X combines the large space of MPVs, the advantages of SUVs, and the advantages of electric vehicles. At the same time, the use of Goodyear Eagle F1 asymmetric pattern 3rd generation shows the performance advantages of Tesla Model X as a pure electric high-performance SUV model.

    Goodyear Eagle ? Sport tires

As the highest-end passenger car tire series under Goodyear, the Eagle series provides original tires for many imported luxury car brands and has won the favor of overseas markets for its excellent performance. Among them, the Eagle ? Sport tire is an all-season tire with fast response and high grip.

   

Image: Goodyear Eagle ? Sport tires

    Jeep Liberty

At the Beijing International Auto Show, the new Jeep Freeman made a cool debut and announced the launch of pre-sale. The new Jeep Freeman has won the true biography of Jeep’s professional SUV gene. It is the only Jeep in the same level with five professional-level strengths: professional-level design, professional-level safety, professional-level efficiency, professional-level exploration and professional-level trust. It has also become the first Jeep for 85 new troops who pursue a high starting point life. The new Jeep Freeman is equipped with Goodyear Eagle ? Sport tires, which will provide more excellent urban off-road capabilities for vehicles with flexible handling and response.

    Goodyear EfficientGripPerformance Royal Crew II

The Royal Ride II tire is a quiet and comfortable tire with excellent wet braking performance specially designed for luxury cars. The unique tread and carcass design, advanced shock-absorbing carcass and silicone material formula provide a quiet and comfortable driving experience.

Image: Goodyear EfficientGripPerformance Royal Crew II

    Volkswagen’s new generation of Maiteng

The new generation of Maiteng debuted at this Beijing Auto Show. It is based on the world’s leading Volkswagen MQB-B platform and is a new business car full of technology. As a business car that focuses on comfort, the new generation of Maiteng adopts Goodyear Royal Ride II tires to bring a more quiet and comfortable experience in the car.

    Goodyear EfficientGripSUV Royal Ride SUV

The Royal Ride SUV tires are designed with "silent tread" technology + high-density knife grooves, which makes the tires perform well regardless of wet and dry roads, providing every driver with a comfortable and silent rider experience. In addition to safety and energy saving, it maintains good comfort, while still having a certain degree of off-road passability.

Image: Goodyear EfficientGrip SUV Royal Ride SUV

    Changan CS95

At this year’s Beijing Auto Show, Changan launched its first flagship SUV, the Changan CS95, which is expected to be officially launched by the end of this year. As the first medium-sized SUV of its own brand Changan, the CS95 is equipped with Goodyear Royal Ride SUV tires, providing owners with a comfortable and luxurious SUV driving experience.

    Goodyear Wrangler ? AT/SA Wrangler All Terrain Silent Armored Off-Road Tire

The Goodyear Wrangler all-terrain silent armored off-road tire has a double-layer steel wire layer with extremely high tensile strength, and an armor layer made of DuPont ? Kevlar ? fiber, which is extra tough and durable, and calmly handles different roads. Enjoy a safe and comfortable driving experience.

Picture: Goodyear Wrangler ? AT/SA Wrangler all-terrain silent armored off-road tire

    Jeep Wrangler 75th Anniversary Tribute Edition

Jeep, as the world’s leading SUV brand, brings consumers peace of mind and trust with 75 years of professional inheritance. Its Wrangler has become the most important totem of the Jeep brand. The Jeep model was equipped with Goodyear Wrangler ? tires at the beginning of its birth, which can be said to be the origin of off-road tires. At the Beijing Auto Show, the Jeep Wrangler 75th Anniversary Tribute Edition was officially released. Jeep designed a unique and exclusive appearance for the Wrangler 75th Anniversary Tribute Edition, while inheriting Jeep’s excellent off-road capabilities. The Jeep Wrangler 75th Anniversary Tribute Edition is equipped with Goodyear Wrangler ? AT/SA Wrangler all-terrain silent armored off-road tires.

    Goodyear Assurance TripleMax ?

Ancheng is an innovative product tailor-made for domestic mid-to-high-end cars. For the first time, Goodyear’s latest cutting-edge technology, HYDROGRIP Technology ?, is used. With its excellent wetland braking and handling performance, the driver can calmly cope with the challenge of slippery roads, adding more peace of mind and confidence during driving.

Image: Goodyear Assurance TripleMax ?

    Dongfeng Peugeot New Generation 308

The new generation of Dongfeng Peugeot 308 was born on the EMP2 platform. It adopts a new design and new technology, and will become the core strategic model of Dongfeng Peugeot’s brand to fight the compact family car market. It is equipped with Goodyear Anyride tires, which will provide consumers with a safe, fuel-efficient and comfortable driving experience.

    Goodyear Triad of Excellence

Since its launch in 2005, Goodyear’s Excellence three-energy tires have been widely praised by consumers. The rubber cushions in the Excellence three-energy tire comfort function area can effectively reduce noise, buffer bumps, and bring comfortable and smooth driving. At the same time, the solid shoulder pattern in the control function area increases the strength of the tire as it goes outward, prolonging the tire life.

Picture: Goodyear Triathlon of Excellence

    Borgward BX7

At the Beijing Auto Show, the legendary German car brand Borgward officially launched its first new model to return to the car world – the Borgward BX7, which entered the Chinese market with its pure German strength and great affinity for the price. As the first model for the Chinese market, the BX7 uses the widely praised Goodyear three-energy tires to provide a long-term and stable comfortable driving experience.

At the Beijing Auto Show, which is held every two years, many car brands are constantly innovating and demonstrating their strength to Chinese audiences and media around the world. As new cars from various brands emerge one after another, Goodyear tires are also constantly being updated. As one of the world’s largest tire manufacturers, Goodyear has continuously improved tire formulations and tread design for a century, striving to comprehensively improve tire performance and provide drivers with a safe and comfortable driving experience. In the future, Goodyear will continue to innovate technology and provide consumers with a variety of tires to escort every comfortable journey.

24-Year-old Land Rover Defender and all-new Jaguar E

  On August 25th, the 26th Chengdu International Automobile Exhibition kicked off grandly. Jaguar Land Rover landed in Rongcheng with four brands: Range Rover, Defender, Discovery and Jaguar, and brought the 24-year-old Land Rover Defender, the new Jaguar E-PACE and all the models of the four brands. The new British luxury lineup gathered in Hall 15 of the Western China International Expo City, showing a new British style of "new modern luxury".

  Unstoppable 24-year-old Land Rover Defender hardcore launch

  Born for off-road, the Land Rover Defender has been renowned around the world for its outstanding all-terrain capabilities and durability for 75 years, becoming an off-road legend in the luxury SUV sector. To pay tribute to the classic, the 24-year-old Land Rover Defender comes with more outstanding versatility and off-road performance to accompany users on their journey of adventure and achieve extraordinary life.

  "From the’birth of a legend ‘to becoming a’civilian legend’, and now to the’legendary benchmark ‘, it can be said that the guardian is not just a car, but also a catalyst for countless adventures, and a reliable partner to achieve great achievements with friends. For 75 years, with the spirit of’unstoppable’, it has gone through countless legendary journeys with users, further establishing its unsurpassed status in the hearts of car fans and friends." Wu Chen, president of Jaguar Land Rover China and Chery Jaguar Land Rover’s joint market sales and service organization, said: "The more personalized Defender 90 and the more luxurious Defender 110, the 24-year-old Land Rover Defender is legendary, and it will continue to lead the new era of luxury all-terrain SUVs. Accompany more users who are keen on off-road and exploration to continuously surpass themselves, achieve more adventurous feats, and continue to write off-road legends."

The 24-year-old Land Rover Defender and the new Jaguar E-PACE were launched, and Jaguar Land Rover launched a luxury lineup at the 2023 Chengdu Auto Show _fororder_image001

  Inheriting the classic and timeless hardcore style of the brand, the 24-year-old Land Rover Defender releases a strong off-road aura with a highly recognizable Founder shape. At the same time, the new car is standard at the beginning, and the COUNTY replica appearance kit is also introduced on the 90 model, incorporating the COUNTY retro gradual change logo pattern, lighting welcome trim with COUNTY pattern and other unique elements, and illuminating the noble identity through classic design details. The 110 model configuration is fully advanced, and many models are newly equipped with standard spare tire covers of the same color as the body, integrated refrigerators in the front central channel, wireless charging of mobile phones, and other high-perception configurations for customers. XS design elements are also innovatively integrated into the appearance of the new 3.0T XS model, and the lower body cladding and wheel arches of the same color as the body are adopted. The color of the whole vehicle is harmonious and unified, and it is more modern.

  Structuralist aesthetics and multi-functional design run through the cockpit of the 24-year-old Land Rover Defender, transmitting the brand connotation of returning to luxury off-road authenticity: sandalwood black interior with central control magnesium alloy coated panel, taking into account the sense of quality and functionality; front luxury Windsor leather seats support 18-way adjustment function, allowing users to be comfortably surrounded when they are seated; plus three temperature zone automatic air conditioning, high definition ultra-wide-angle streaming media rearview mirror and other humanized configurations, showing luxury and practicality.

The 24-year-old Land Rover Defender and the new Jaguar E-PACE were launched, and Jaguar Land Rover launched a luxury lineup at the 2023 Chengdu Auto Show _fororder_image002

  Following the hardcore off-road lineage, the new car has an all-terrain platinum geometric body, coupled with a ground clearance of up to 290mm and an electronic air suspension that can intelligently adjust the height, giving the vehicle better passing performance and escorting the conquest of all terrains; with Terrain Response ? second-generation intelligent all-terrain feedback adaptation system, ATPC all-terrain process control and other technical configurations, helping users to be fearless and cope with various complex terrains.

The 24-year-old Land Rover Defender and the new Jaguar E-PACE were launched, and Jaguar Land Rover launched a luxury lineup at the 2023 Chengdu Auto Show _fororder_image003

  This year marks the 75th anniversary of the Land Rover brand and the 75th anniversary of the Defender brand. Defenders who have been continuously evolving in the heritage classics have achieved the legendary journey of countless adventurers with their all-terrain capabilities and outstanding practicality, writing the story of the brave on the land of China. To celebrate the 75th anniversary of the Defender brand, Jaguar Land Rover will hold the largest gathering of guard owners in the history of Shangri-La, Yunnan from September 22 to 24, and join hands with people with "soldiers" to start the epic journey of "soldiers, heroes".

  The new Jaguar E-PACE is launched

  On the basis of inheriting the essence of British design and track genes of the Jaguar brand, the new Jaguar E-PACE integrates a unique Sa style, with a cool Sa coupe design, smart and comfortable driving control, and a pioneer luxury cockpit, highlighting luxury taste and chic character, leading the Sa sense of travel life.

  "Today’s consumers are becoming more and more focused on product requirements. For life, they bravely go to what they love and know how to please themselves. For cars, they do not follow or follow the crowd, and pursue spiritual and emotional resonance. Loyal to themselves, dare to show personal charm, you can sum up such a young and bold attitude to life in one word, that is’Sa ‘!" Ma Zhenshan, executive vice president of Chery Jaguar Land Rover Automobile Co., Ltd., and executive vice president of Jaguar Land Rover China and Chery Jaguar Land Rover’s joint market sales and service organization, said: "The new Jaguar E-PACE is built for this group of’individuals who insist on releasing their unique selves’. With unique coupe design, flexible and comfortable driving experience and ingenious design details, it will achieve a dynamic and dynamic new luxury coupe SUV with full personality, accompanying the younger generation to’sar and act ‘!"

The 24-year-old Land Rover Defender and the new Jaguar E-PACE were launched, and Jaguar Land Rover launched a luxury lineup at the 2023 Chengdu Auto Show _fororder_image004

  The classic coupe design derived from Jaguar F-TYPE lays the foundation for the dynamic design and fierce posture of the new Jaguar E-PACE. The new car adds the iconic British racing green and Silicon Valley silver and flame blue body colors, the seat interior adds a Mars red color scheme, and the central control and dashboard use the contrasting stitching design to bring a more dynamic visual enjoyment. The shape of the whole car is rich in muscle feeling, and the classic design of the back-mounted roof, the leopard-leaping shoulder line and the slightly low waist line highlight the agility of the whole car. At the same time, the Yao Black Sport Edition also brings a choice of black sports body kits, including bright black body trims, front and rear wheel red brake calipers, and 20-inch blackened wheels, etc., to enhance the beauty of the vehicle’s power.

  Inheriting the Jaguar brand track gene, the new Jaguar E-PACE is equipped with the Avieli engine, providing 1.5T and 2.0T two power options, matching 200 horsepower at the beginning, and can achieve a maximum of 249 horsepower and a strong kinetic energy of 365 Nm peak torque at only 1300 rpm; specially adjusted electronic power steering system to improve the steering flexibility and stability of the whole vehicle; Jaguar Drive Control provides 4 driving modes through the Jaguar Drive Control system, which can subtly upgrade the sensitivity of the steering wheel and throttle according to road conditions, allowing the driver to "control" at will.

The 24-year-old Land Rover Defender and the new Jaguar E-PACE were launched, and Jaguar Land Rover launched a luxury lineup at the 2023 Chengdu Auto Show _fororder_image005

  The new car adopts a new wraparound cockpit with the driver as the core, highlighting its loyal driving track attributes: the 11.4-inch high definition central touch screen and the new InControl OS 2.0 infotainment system provide functions and experience comparable to smartphones. The menu level design is fully optimized, and you can switch to common functions in up to two steps. The new R-Dynamic sports styling multi-functional leather steering wheel with paddle shifters has a delicate texture and a comfortable grip. The hidden leopard print element design in the armrest box and the central storage table echoes the leopard pattern on the corner of the front windshield and the characteristic welcome lamp, pouring the vitality of Leopard Leap into it and engraving the brand imprint.

  At this auto show, Jaguar Land Rover made a stunning debut with the four major brands of Range Rover, Defender, Discovery and Jaguar under the "rebranding", deepening the brand’s personality through a fully evolved new product lineup. In the future, Jaguar Land Rover will also focus on listening to the voice of customers, continuously respond to user expectations with innovative designs and excellent products, and move towards the vision of "becoming the most desirable new modern luxury car brand in the world". (Photo: Courtesy of Jaguar Land Rover)

"Hurricane" brings fire to the real version of "Jinghai". The treasure filming location can no longer be hidden


1905 movie network feature The Jiangmen Arcade in Guangdong in "Hurricane"; the ancient county town of Taiyuan in Shanxi in "Full River Red"; the sci-fi Qingdao in "Wandering Earth 2"; the old Shanghai style in "Nameless"; the Fengyangyi and flower cakes in "Go to a Windy Place"…The recent hit film and television works have brought a number of "Internet celebrities" to the scene.



According to the data of a tourism platform, under the double blessing of the Spring Festival travel boom, the search visits of the above destinations and the overall travel orders have increased significantly, collectively ushering in the New Year’s tourism "good start".Traveling with film and television, what is the unique charm of these recently popular filming locations? What is behind the boom in cultural tourism consumption driven by popular film and television?


A play brings fire to a city

Jiangmen because of the drama "Hurricane"


"Jiangmen, Guangdong is the largest hometown of overseas Chinese in China. Since more than 100 years ago, many overseas Chinese have come back to invest and live here one after another. Today, there are these old streets, and most of the architectural styles of the old streets are arcades…"


This is a text posted by Zhang Songwen, the star of "Hurricane", on Weibo. As a Cantonese native and former tour guide, he has a deep affection for his hometown. As early as the filming of the series, he posted more than 30 Weibo posts to netizens "Amway", a relatively small town in Guangdong.



As Zhang Songwen said, Jiangmen is a famous hometown of overseas Chinese in China, and a large number of iconic arcades, old towns, watchtowers and other buildings are both antique and full of fireworks, which complements the nostalgic temperament of the first half of the series.


Director Xu Jizhou also revealed in an interview that the crew "walked from south to north during the scouting, and found that the buildings and old houses in Jiangmen were very unique," so they decided to shoot the main part in Jiangmen.



From Lianping Road where Gao Qiqiang made his fortune, Niushan Park where An Xin and Meng Yu dated, Mei Family Courtyard where Li Xiang and Gao Qisheng both fell from the building, to the real "Mang Village" Yuanshan Ruins, Zhao Lidong’s favorite coastal lighthouse…


"Hurricane" in Jiangmen’s framing point to count more than 100, in major tourism platforms also have bloggers share the same clock in the strategy, easily won tens of thousands of likes.


Couples imitated An Xin and Meng Yu harvested the same style of mountain climbing for a group photo. Three or five friends walked through the arcade street in groups to transform into "Jinghai Tiantuan", which also made many tourists have an immersive drama addiction.


Changdi Historical and Cultural District


The climax of "falling from the building" was filmed in the Mei family compound, which was also"Let the Bullets Fly"shooting location


Along with the filming location, there are also various delicacies that appear in the play. The sales of Zhuhai dried fish shop have increased sharply, the order volume of rice noodles and pig feet noodles on the takeaway platform has doubled, and Xinhui tangerine peel has become a delicacy that the whole network "cannot afford".



The data is the most convincing: in the past half month, the number of search visits on a tourism platform in Jiangmen, Guangdong has increased by 163% month-on-month, driving the overall tourism order volume to increase by 121% month-on-month.


The Jiangmen Diaolou Cultural Tourism Area, which has a high appearance rate in "Hurricane", saw a nearly 5-fold increase in orders in the past half month compared with the first half of the film and television drama Go LIVE.


From beautiful scenery to delicious food

The same clock in the Spring Festival file becomes a trend


Along with Jiangmen’s popularity, there are also filming locations for major films during the Spring Festival."fullJiangThe number of tourist search visits in Taiyuan, Shanxi, where "Red" was filmed, increased by 228% month-on-month, and the overall tourism order volume increased by 69% month-on-month; the number of tourist search visits in Qingdao, Shandong, where "Wandering Earth 2" was filmed, also increased by 205% month-on-month, and the overall tourism order volume increased by 72% month-on-month.



The filming location of "Manjiang Hong" is located in a Wujin courtyard in the northeast corner of the ancient county town of Taiyuan, Shanxi Province. It is a newly built film and television base to cooperate with film shooting. It is officially open to tourists on the first day of the new year.


Many scenes and props in the film, such as the wall with a large inscription, the kitchen with a meal, etc., have maintained their original appearance. Visitors can also change into armor, match the same soundtrack, imitate the characters in the play, and shuttle through the alleys. Or climb the attic and recite a song "Full River Red" aloud, which has become the most popular clock in mode.



A set of data is enough to see the impact of "Manjianhong" on the scenic spot: from the first day of the first lunar month to the fourth day of the first lunar month, the shooting base welcomed more than 1,600 tourists, and with the rise of film popularity, the fifth day to the seventh day of the first three days, this set of data soared to 20,000. From the 30th to the ninth day of the new year, a total of 350,000 people entered the scenic spot of Taiyuan Ancient County in ten days.



"The Wandering Earth 2" shows the sci-fi side of the coastal city of Qingdao. With the exception of a few scenes, more than 90% of the film’s scenes were filmed in Qingdao.


Landmarks such as Liuting Airport, Jiaozhou Bay Bridge, and Xihai Art Museum are all depicted in the film with a sense of futurism.During the roadshow, the directorGuo FanHe also affectionately referred to Qingdao as "the second home". "If there is a third film, I will shoot it in Qingdao."



The filming location of another Chinese New Year blockbuster, "Nameless," was popular as early as more than a year ago when it was completed. In order to capture the "gentle and sharp" temperament of Shanghai in his mind, the director Cheng Er asked to shoot on the spot as much as possible.


To this end, the crew not only chose to shoot in the century-old house Rongzhai, but also specially transformed the old house on Jiangyin Street, which was about to be demolished in the "old city" area of Shanghai, into a tens of meters long "Republican style" old street, which became a popular clock in Shanghai.


Jiangyin Street transformed by the crew into a place clocked in


In addition, the frequent appearance of steamed ribs, drunken shrimp, Napoleon and other delicacies in the movie also made netizens salivate.Although the Napoleon of the same style is relatively expensive, it still sells well, which is enough to show the "delivery" strength of the popular film.



Film and television tourism continues to heat up

How to maintain IP popularity as a key


With the frequent emergence of film and television hits and the iterative upgrading of the tourism industry, the popularity of film and television tourism has been heating up in recent years.


"A play brings fire to a city" and "traveling with film and television" have many precedents before: "The Unknown Generation" brought fire to "Plateau Bridge City" Duyun, Guizhou; "Passing Through Your World" reminded people of the poetic Daocheng Aden; "Hello, Li Huanying" also set off the industrial tourism fever in Xiangyang, Hubei.


There are also popular filming destinations such as Chongqing, Xiamen, and Hainan, and because of the fame of various film and television works, film and television tourism has become a shining local business card.



Behind the film and television with fire tourism is the audience’s love my dog, love me "empathy" psychology. Coming to the shooting location of their favorite film and television works, walking the same street as the characters in the play, and eating a bowl of noodles will bring an immersive consumption experience. It is also easier to explore the cultural connotation behind the scenic spots.


The recently released "China Film and Television Comprehensive Scene Location Report" explains: With the arrival of the era of mass tourism, the pursuit of high-quality experience has become the mainstream. With the blessing of film and television IP, the scenery and experience are more novel and interesting. This has also become the reason why film and television tourism continues to heat up.



The report of the 20th National Congress of the Communist Party of China pointed out that it is necessary to "adhere to the use of culture to shape tourism, use tourism to promote culture, and promote the deep integration of culture and tourism." "One drama brings fire to one city" is a specific footnote to the integrated development of culture and tourism.


However, it is worth noting that the popularity of popular film and television works to tourist destinations often has a certain "timeliness".


With the continuous iteration of film and television hits, how to take the IP effect as an opportunity to deeply explore and integrate local tourism resources, create tourism products with cultural connotations, and keep tourists and popularity behind has become a topic for local relevant departments to consider.


The filming location of "Hello Li Huanying" has become a popular tourist clock in China


For example, after "Hidden Corner" brought fire to Chikan District in Zhanjiang, Zhanjiang carried out the renovation and upgrading of Chikan Old Street; after "Hurricane" became popular, the local area also planned to systematically improve, improve and promote the scenic spots.


The filming base of "Manjiang Hong" announced that it will add an immersive performance part on the existing basis to provide tourists with a richer cultural and tourism experience.



"Go to a Windy Place" is in the early stage of preparation with local policy partnerships to "deeply implant" Yunnan’s characteristic beautiful scenery and cuisine, intangible cultural heritage, etc., to show the customs and customs of Yunnan in an all-round way, and after the broadcast, the local "goods" will be more three-dimensional and comprehensive.



As time goes by, the popularity of "Hurricane" will eventually dissipate, but there is still more room for imagination in the cultural tourism craze brought about by film and television works.


When "Cousin" was ecstatic: Inventory of Wang Zuxian’s Dream Love History


"Wang Zuxian’s shaving degree is nai", after the news came out, his glasses fell to the ground immediately. Although the topic has been torn on whether "he is a monk" or "he is not a monk", the eight friends with extremely rich imagination must have listed a bunch of ex-boyfriend keywords to analyze this matter. In fact, whether he is a monk or not is just a formality. There are not a few stars in the entertainment industry who want to convert to Buddhism. No matter whether it is Zha Xiaoxin’s "inseparable relationship with Lin Jianyue" or everyone’s groundless speculation of "being stimulated by the rumors of Qi Qin’s marriage", it must not be the only reason for Wang Zuxian to see through the world, but we can still see her emotional attitude from her love history and screen roles over the years.


Wang Zuxian’s beauty when he was young was shocking, but the speed of his twilight was too fast to be overwhelmed. When we were still fascinated by the gorgeous cousin in the movie, the paparazzi over there had cruelly photographed her fat aunt in the tabloids, but unlike the calm acceptance of other stars getting old, the audience seemed to be particularly intolerant that her cousin was no longer ecstasy. We only wanted to think of her ice-clear and jade-clean in "Killer Butterfly Dream", the melancholy and moving in "Qiannv Ghost", the coquettish coquettish in "Green Snake", and the eloquent tongue in "Dongcheng West", we couldn’t face her later withering appearance and life-like performance in "Beautiful Shanghai". Therefore, in order not to destroy the image of the cousin in everyone’s memory, she just came back Wang Zuxian had to retire again, and the stagnation of her career must have been one of the reasons why she saw through the world.


Looking back at Wang Zuxian’s famous screen images and the bumpy love history mixed in, it may not be difficult to understand why the peerless beauty has the idea of escaping.