Focus on listed insurance companies in the 2017 semi-annual report, China Insurance Association announced that the importance of non-auto insurance business in the first half of the year was increasin
Which life insurance company sells the most electricity? What products sell best in Internet channels? Recently, insurance association of china’s "Analysis Report on Business Data of Electricity Sales Industry in the First Half of 2017" and "Report on Basic Situation of Property Insurance Network and Electricity Sales Market in the First Half of 2017" tell us that among life insurance companies, Ping An Life Insurance Company of China accounts for half of the country; In the internet channel of property insurance companies, accidental health insurance is the most popular among consumers in non-auto insurance business.
Life insurance sales in Ping An Life Insurance Company of China accounted for 47%.
From January to June, the annual premium of life insurance sales channels reached 10.7 billion yuan, an increase of 26% over the same period last year.
This 10.7 billion yuan premium income comes from 29 life insurance companies, including 18 Chinese companies and 11 foreign companies. Overall, Chinese-funded life insurance companies accounted for 79% of the market with a premium of 8.5 billion yuan. The premium income of Ping An Life Insurance Company of China, Taikang Life Insurance, Metropolitan Life Insurance, China Merchants Cigna and Sunshine Life Insurance are 5.04 billion yuan, 900 million yuan, 850 million yuan, 850 million yuan and 660 million yuan respectively, accounting for 77% of the premium income of life insurance telemarketing channels, while Ping An’s market share is as high as 47%, and the whole market is highly concentrated.
In the channel of life insurance telemarketing, accident insurance is the best seller, with a premium of 3.7 billion yuan in the first half of the year, accounting for 35% of life insurance telemarketing premium income; Life insurance premium is 3.1 billion yuan, accounting for 29%; Health insurance premium is 2.2 billion yuan, accounting for 21%; Annuity insurance realized a premium of 1.6 billion yuan, accounting for 15%. Although the proportion of annuity insurance is not high, the growth rate is as high as 274% year-on-year. It can be seen that people’s demand for old-age care is strong.
By the end of June, the sales manpower of life insurance telemarketing channels reached 71,000, an increase of 11% over the same period of last year. With the increase in manpower, the per capita production capacity has also increased, reaching 25,000 yuan from January to June, a year-on-year increase of 7.7%.
Among the 29 life insurance companies that carry out telemarketing business, 11 have a monthly per capita production capacity of 10,000 to 20,000 yuan, accounting for 38%; China Merchants Cigna, Everbright Yongming, Huaxia Life Insurance, Fude Life Insurance, Sino-Italian Life Insurance and ruitai Life Insurance have a monthly per capita production capacity exceeding the industry average, reaching more than 30,000 yuan.
Property insurance, electricity sales and auto insurance premiums accounted for 97.54%.
In the first six months of this year, the premium income of the electricity sales channel of property insurance companies was 49.974 billion yuan, accounting for 9.47% of the original premium income of property insurance companies, up 5.00% year-on-year, and the overall development was stable. In June, the income from telephone sales of auto insurance premiums was 7.388 billion yuan, of which Ping An Property Insurance was 3.728 billion yuan, up 19.50 year-on-year.
The data shows that from January to June, the auto insurance premium income of the sales channel of property insurance companies was 48.745 billion yuan, up 4.63% year-on-year, accounting for 97.54% of the premium income of the sales channel. This data has remained between 97% and 98% for 12 consecutive months. It can be said that the balanced growth of auto insurance premium income ensures the overall development of the electricity sales business.
Among the insurance premium income of auto insurance telemarketing channels, the insurance premium of auto insurance inbound business is 4.74 billion yuan, accounting for 9.72%; Auto insurance outbound business was 44.005 billion yuan, accounting for 90.28%, up 7.65 percentage points year-on-year.
In the telemarketing channel, non-auto insurance business accounted for only 2.46%, and the premium income in the first six months was 1.229 billion yuan, up 21.85% year-on-year.
The proportion of non-auto insurance business in online sales of property insurance rose to 34.25%.
Different from the steady development of electricity sales channels, the Internet channels of property insurance companies continued the overall downward trend in 2016. From January to June, the premium income of Internet channels of property insurance companies was 23.775 billion yuan, accounting for 4.51% of the original premium income of 527.586 billion yuan, with a year-on-year negative growth of 20.01%.
From the perspective of platforms, third-party platforms are the main contributors to the premium income of Internet channels. In the first half of the year, the premium income realized through the company’s PC official website was 4.393 billion yuan, accounting for 18.48%, a year-on-year decrease of 50.73 percentage points. Through mobile terminals (APP, WAP and WeChat, etc.), the premium income was 8.103 billion yuan, up 123.87% year-on-year, accounting for 34.08%, up 21.90 percentage points year-on-year. Among them, mobile APP is 6.213 billion yuan, official website mobile WAP is 568 million yuan, and WeChat platform is 1.323 billion yuan. Through the third-party platform (including professional intermediaries), the accumulated premium income was 10.512 billion yuan, up 102.26% year-on-year, and the business accounted for 44.22%, up 26.73 percentage points year-on-year.
From the business point of view, the auto insurance premium income was 15.631 billion yuan, with a negative growth of 38.82% year-on-year, basically maintaining at about 2.5 billion yuan per month, with no significant ups and downs. This is also the reason why the internet channels of property insurance companies continue to be sluggish. Since the reform of commercial auto insurance rate was officially implemented in the whole country in June 2016, the advantage of auto insurance premium income in the Internet channel has been impacted, and the premium in that month has dropped sharply. From the perspective of the whole year, the premium income of Internet auto insurance business in 2016 was 39.894 billion yuan, down 44.29% year-on-year. At present, the proportion of auto insurance business in the overall online sales business has been declining, accounting for 65.75% from January to June, down 20.22 percentage points year-on-year.
On the other hand, online sales of non-auto insurance business increased by 20.22 percentage points year-on-year, accounting for 34.25% of Internet channel premiums. Obviously, in the context of serving the Internet era, non-auto insurance products are constantly innovating, service capabilities are constantly improving, and the scope of protection is constantly increasing, and its importance is constantly highlighted.
In the non-auto insurance business, accident health insurance and return freight insurance are still the main products. In the first six months, the premium income of accidental health insurance was 4.204 billion yuan, accounting for 17.68% of the premium income of internet channels; Property insurance was 699 million yuan, accounting for 2.94%; Liability insurance was 897 million yuan, accounting for 3.77%; Credit guarantee insurance was 694 million yuan, accounting for 2.92%; Other non-auto insurance (mainly including return freight insurance) was 1.649 billion yuan, accounting for 6.94%. (Drawing Zhang Le)