Strengthening its high-value strategy, BYD Sea Lion 07EV showcases a colorful new life

China Consumer News reports(ReporterWu BofengIn the midsummer, it is a common idea for many consumers to take their family on a weekend trip. And a mid-sized urban smart SUV may be able to meet your car needs.

In recent years, with the steady increase in the market share of new energy vehicles, the development advantages of BYD, which has been fully transformed into electrification, have become more and more obvious. Last year, BYD’s cumulative sales exceeded 3.02 million units for the first time in history, accounting for nearly 10% of the national annual car sales. On May 10, BYD launched a new medium-sized pure electric SUV, the Sea Lion 07EV, which benefited from the first model created by e-platform 3.0 Evo technology and the first model of the new Sea Lion IP of Ocean Network. It has attracted much attention since its launch. In the summer in Beijing, the in-depth contact with the Sea Lion 07EV is a good opportunity for reporters to have a deeper understanding of its product power.

Sea Lion 07EV appearance.Wu Bofeng/photo

Walking into the test drive venue and getting to know the vehicle at first glance, you can feel the distinct family style of the Sea Lion series. As a realistic interpretation of the Ocean X concept car, the front shape of the Sea Lion 07EV extracts the "X" shape from the dynamic perspective as the basic structure. Through the contrast of tone and material, the horizontal lines at the bottom are highlighted, which brings better visual extension to the whole front of the car, increases the overall visual width, and also makes the front profile of the Sea Lion 07EV appear more solid.

At a time when the phenomenon of product homogeneity is becoming more and more serious, how a new car can highlight its own characteristics and bring differentiation is an important prerequisite for being recognized by consumers. To this end, the two wheel hubs of the Sea Lion 07EV are inspired by the posture of the sea lion leaping into the water. Through pictographic treatment, the lines are simple and natural. At the same time, both wheels form a sharp tone contrast through color-painted brake calipers, strengthening the unique taste of the Sea Lion 07EV.

Sitting in the car, the interior style of the vehicle pursues individuality and practicality with the keywords of "suspension, lightweight and speed". Its internal lines continue the flow of the external design, and use a variety of materials to interpret various marine elements with delicate workmanship, bringing more active atmosphere to the elegant passenger cabin space.

This test drive route includes a variety of road conditions such as urban roads, urban expressways and expressways, which can accurately reflect the performance of the Sea Lion 07EV in various life scenarios. From the moment the reporter stepped on the accelerator, he felt the driving texture of the Sea Lion 07EV, which was neither slow nor aggressive, and the accelerator was just right. In addition, thanks to its 0-100km/h acceleration time of only 4.2 seconds, it can bring drivers a hearty power experience.

In the face of urban road sections, the Sea Lion 07EV can always feed back the power to you in time, helping you calmly complete actions such as overtaking and lane changing, without affecting the agility of the vehicle due to the body weight of the SUV. At the same time, the vehicle is very smooth in continuous power output, without making the driver and occupants feel uncomfortable and frustrated. Especially when driving on congested urban roads, this feature will make the driver more comfortable.

For a smart electric SUV, what are the substantive improvements that a new car equipped with a number of intelligent functions will bring? Within the range of high-speed and expressways covered by functions, the Sea Lion 07EV can follow the navigation and complete the task of automatic assisted driving from the starting point to the end point. During the test drive, the vehicle can follow the navigation route to complete operations such as automatic on-ramp, autonomous lane change or overtaking. In addition, the vehicle can intelligently adjust the vehicle speed according to the static and dynamic conditions of the road. When the reporter traveled to the West Fourth Ring Road area of Beijing, he encountered road construction. Seeing this, the vehicle’s high-speed pilot function initiated lane change in advance and actively avoided.

In order to further enhance the daily practicality and operation convenience of the smart driving function, the Sea Lion 07EV adopts a more concise and clear operation mode, and the different states of human-machine co-driving are intuitively presented on the instrument in the form of icons, which enhances the user’s driving perception and improves driving safety. The Sea Lion 07EV adopts the paddle start method pioneered by BYD in the world, and you can activate the driving auxiliary feature by raising your hand on the steering wheel, which is convenient and fast.

The reporter found through this test drive that the good product performance of the Sea Lion 07EV is no less than that of traditional fuel vehicle products of the same level, and a number of advanced technologies have been added to make the vehicle more competitive. It is believed that as more and more consumers understand the pure electric medium-sized SUV, this model is expected to be favored by more consumers.