24-Year-old Land Rover Defender and all-new Jaguar E

　　On August 25th, the 26th Chengdu International Automobile Exhibition kicked off grandly. Jaguar Land Rover landed in Rongcheng with four brands: Range Rover, Defender, Discovery and Jaguar, and brought the 24-year-old Land Rover Defender, the new Jaguar E-PACE and all the models of the four brands. The new British luxury lineup gathered in Hall 15 of the Western China International Expo City, showing a new British style of "new modern luxury".

　　Unstoppable 24-year-old Land Rover Defender hardcore launch

　　Born for off-road, the Land Rover Defender has been renowned around the world for its outstanding all-terrain capabilities and durability for 75 years, becoming an off-road legend in the luxury SUV sector. To pay tribute to the classic, the 24-year-old Land Rover Defender comes with more outstanding versatility and off-road performance to accompany users on their journey of adventure and achieve extraordinary life.

　　"From the’birth of a legend ‘to becoming a’civilian legend’, and now to the’legendary benchmark ‘, it can be said that the guardian is not just a car, but also a catalyst for countless adventures, and a reliable partner to achieve great achievements with friends. For 75 years, with the spirit of’unstoppable’, it has gone through countless legendary journeys with users, further establishing its unsurpassed status in the hearts of car fans and friends." Wu Chen, president of Jaguar Land Rover China and Chery Jaguar Land Rover’s joint market sales and service organization, said: "The more personalized Defender 90 and the more luxurious Defender 110, the 24-year-old Land Rover Defender is legendary, and it will continue to lead the new era of luxury all-terrain SUVs. Accompany more users who are keen on off-road and exploration to continuously surpass themselves, achieve more adventurous feats, and continue to write off-road legends."

　　Inheriting the classic and timeless hardcore style of the brand, the 24-year-old Land Rover Defender releases a strong off-road aura with a highly recognizable Founder shape. At the same time, the new car is standard at the beginning, and the COUNTY replica appearance kit is also introduced on the 90 model, incorporating the COUNTY retro gradual change logo pattern, lighting welcome trim with COUNTY pattern and other unique elements, and illuminating the noble identity through classic design details. The 110 model configuration is fully advanced, and many models are newly equipped with standard spare tire covers of the same color as the body, integrated refrigerators in the front central channel, wireless charging of mobile phones, and other high-perception configurations for customers. XS design elements are also innovatively integrated into the appearance of the new 3.0T XS model, and the lower body cladding and wheel arches of the same color as the body are adopted. The color of the whole vehicle is harmonious and unified, and it is more modern.

　　Structuralist aesthetics and multi-functional design run through the cockpit of the 24-year-old Land Rover Defender, transmitting the brand connotation of returning to luxury off-road authenticity: sandalwood black interior with central control magnesium alloy coated panel, taking into account the sense of quality and functionality; front luxury Windsor leather seats support 18-way adjustment function, allowing users to be comfortably surrounded when they are seated; plus three temperature zone automatic air conditioning, high definition ultra-wide-angle streaming media rearview mirror and other humanized configurations, showing luxury and practicality.

　　Following the hardcore off-road lineage, the new car has an all-terrain platinum geometric body, coupled with a ground clearance of up to 290mm and an electronic air suspension that can intelligently adjust the height, giving the vehicle better passing performance and escorting the conquest of all terrains; with Terrain Response ? second-generation intelligent all-terrain feedback adaptation system, ATPC all-terrain process control and other technical configurations, helping users to be fearless and cope with various complex terrains.

　　This year marks the 75th anniversary of the Land Rover brand and the 75th anniversary of the Defender brand. Defenders who have been continuously evolving in the heritage classics have achieved the legendary journey of countless adventurers with their all-terrain capabilities and outstanding practicality, writing the story of the brave on the land of China. To celebrate the 75th anniversary of the Defender brand, Jaguar Land Rover will hold the largest gathering of guard owners in the history of Shangri-La, Yunnan from September 22 to 24, and join hands with people with "soldiers" to start the epic journey of "soldiers, heroes".

　　The new Jaguar E-PACE is launched

　　On the basis of inheriting the essence of British design and track genes of the Jaguar brand, the new Jaguar E-PACE integrates a unique Sa style, with a cool Sa coupe design, smart and comfortable driving control, and a pioneer luxury cockpit, highlighting luxury taste and chic character, leading the Sa sense of travel life.

　　"Today’s consumers are becoming more and more focused on product requirements. For life, they bravely go to what they love and know how to please themselves. For cars, they do not follow or follow the crowd, and pursue spiritual and emotional resonance. Loyal to themselves, dare to show personal charm, you can sum up such a young and bold attitude to life in one word, that is’Sa ‘!" Ma Zhenshan, executive vice president of Chery Jaguar Land Rover Automobile Co., Ltd., and executive vice president of Jaguar Land Rover China and Chery Jaguar Land Rover’s joint market sales and service organization, said: "The new Jaguar E-PACE is built for this group of’individuals who insist on releasing their unique selves’. With unique coupe design, flexible and comfortable driving experience and ingenious design details, it will achieve a dynamic and dynamic new luxury coupe SUV with full personality, accompanying the younger generation to’sar and act ‘!"

　　The classic coupe design derived from Jaguar F-TYPE lays the foundation for the dynamic design and fierce posture of the new Jaguar E-PACE. The new car adds the iconic British racing green and Silicon Valley silver and flame blue body colors, the seat interior adds a Mars red color scheme, and the central control and dashboard use the contrasting stitching design to bring a more dynamic visual enjoyment. The shape of the whole car is rich in muscle feeling, and the classic design of the back-mounted roof, the leopard-leaping shoulder line and the slightly low waist line highlight the agility of the whole car. At the same time, the Yao Black Sport Edition also brings a choice of black sports body kits, including bright black body trims, front and rear wheel red brake calipers, and 20-inch blackened wheels, etc., to enhance the beauty of the vehicle’s power.

　　Inheriting the Jaguar brand track gene, the new Jaguar E-PACE is equipped with the Avieli engine, providing 1.5T and 2.0T two power options, matching 200 horsepower at the beginning, and can achieve a maximum of 249 horsepower and a strong kinetic energy of 365 Nm peak torque at only 1300 rpm; specially adjusted electronic power steering system to improve the steering flexibility and stability of the whole vehicle; Jaguar Drive Control provides 4 driving modes through the Jaguar Drive Control system, which can subtly upgrade the sensitivity of the steering wheel and throttle according to road conditions, allowing the driver to "control" at will.

　　The new car adopts a new wraparound cockpit with the driver as the core, highlighting its loyal driving track attributes: the 11.4-inch high definition central touch screen and the new InControl OS 2.0 infotainment system provide functions and experience comparable to smartphones. The menu level design is fully optimized, and you can switch to common functions in up to two steps. The new R-Dynamic sports styling multi-functional leather steering wheel with paddle shifters has a delicate texture and a comfortable grip. The hidden leopard print element design in the armrest box and the central storage table echoes the leopard pattern on the corner of the front windshield and the characteristic welcome lamp, pouring the vitality of Leopard Leap into it and engraving the brand imprint.

　　At this auto show, Jaguar Land Rover made a stunning debut with the four major brands of Range Rover, Defender, Discovery and Jaguar under the "rebranding", deepening the brand’s personality through a fully evolved new product lineup. In the future, Jaguar Land Rover will also focus on listening to the voice of customers, continuously respond to user expectations with innovative designs and excellent products, and move towards the vision of "becoming the most desirable new modern luxury car brand in the world". (Photo: Courtesy of Jaguar Land Rover)