Xinhua News Agency, Beijing, January 10th

National Emergency Plan for Natural Disaster Relief　　

　　1 General rules

　　1.1 Purpose of compilation

　　Establish and improve the emergency rescue system and operation mechanism to deal with sudden major natural disasters, standardize emergency rescue behavior, improve emergency rescue ability, implement emergency rescue quickly, orderly and efficiently, minimize people’s lives and property losses, and maintain social stability in disaster areas.

　　1.2 Compilation basis

　　According to the Constitution of People’s Republic of China (PRC), People’s Republic of China (PRC) Public Welfare Donation Law, People’s Republic of China (PRC) Flood Control Law, People’s Republic of China (PRC) Earthquake Prevention and Disaster Mitigation Law, People’s Republic of China (PRC) Meteorological Law, National Overall Emergency Plan for Public Emergencies, People’s Republic of China (PRC) Disaster Mitigation Plan (1998-2010), the "Three Definitions" provisions of relevant departments in the State Council and relevant national guidelines, policies and principles for disaster relief, this document is formulated.

　　1.3 Scope of application

　　Where floods and droughts, typhoons, hail, snow, sandstorms and other meteorological disasters, volcanoes, earthquakes, geological disasters such as mountain collapses, landslides and mudslides, marine disasters such as storm surges and tsunamis, natural disasters such as forest and grassland fires and major biological disasters, and other public emergencies in China meet the starting conditions, this plan is applicable.

　　1.4 working principles

　　(1) People-oriented, to maximize the protection of people’s lives and property safety.

　　(2) unified leadership of the government, hierarchical management, compartmentalization, block-based.

　　(3) Departments should cooperate closely, cooperate with each other, and perform their duties.

　　(4) Rely on the masses and give full play to the role of grassroots mass autonomous organizations and public welfare social groups.

　　2 start-up conditions

　　In any of the following circumstances, start this plan.

　　2.1 Within the administrative area of a province (autonomous region or municipality), natural disasters such as floods and droughts, meteorological disasters such as typhoons, hail, snow and sandstorms, geological disasters such as mountain collapses, landslides and mudslides, marine disasters such as storm surges and tsunamis, forest and grassland fires and major biological disasters occur, and one of the following situations occurs during a disaster:

　　More than 30 people died due to the disaster;

　　More than 100,000 people were resettled and resettled due to the disaster;

　　More than 10,000 houses collapsed due to the disaster.

　　2.2 A destructive earthquake of magnitude 5 or above occurred, resulting in the death of more than 20 people or the emergency relocation of more than 100,000 people or the collapse and serious damage of more than 10,000 houses.

　　2.3 Accidents, disasters, public health incidents, social security incidents and other public emergencies have caused a large number of casualties and require emergency relocation or life assistance. This plan will be started as appropriate.

　　2.4 For special circumstances such as areas with particularly weak rescue capacity, the above standards may be lowered as appropriate.

　　2.5 Other matters decided by the State Council.

　　3 organization and command system and responsibilities and tasks

　　The National Disaster Reduction Committee (hereinafter referred to as the "National Disaster Reduction Committee") is the national comprehensive coordination body for natural disaster relief and emergency response, and is responsible for studying and formulating the principles, policies and plans of national disaster reduction work, coordinating major disaster reduction activities, guiding local disaster reduction work, promoting international exchanges and cooperation in disaster reduction, and organizing and coordinating national disaster relief work.

　　The Office of the Disaster Reduction Committee and the National Comprehensive Coordination Office for Disaster Relief are located in the Ministry of Civil Affairs. The member units of the Disaster Reduction Committee shall undertake corresponding tasks according to their respective division of responsibilities.

　　4 emergency preparedness

　　4.1 Fund preparation

　　The Ministry of Civil Affairs organizes and coordinates the Development and Reform Commission, the Ministry of Finance and other departments to arrange the central disaster relief fund budget according to the provisions of the national development plan and the Budget Law of the People’s Republic of China, and urges local governments to increase investment in disaster relief funds according to the principle of graded responsibility for disaster relief work, graded burden of disaster relief funds and locality-oriented.

　　4.1.1 According to the principle of graded responsibility for disaster relief work and graded burden of disaster relief funds, central and local governments at all levels should arrange disaster relief fund budgets.

　　4.1.2 According to the actual expenditure of the previous year, the central finance arranges the extra-large natural disaster relief subsidy funds to help solve the basic living difficulties of people in severely affected areas.

　　4.1.3 The central and local governments should gradually raise the subsidy standards for disaster relief funds according to factors such as financial growth, price changes and the actual living conditions of residents, and establish a natural growth mechanism for disaster relief funds.

　　4.1.4 When the funds in the disaster relief budget are insufficient, the reserve funds arranged by the central and local governments should be mainly used for the life assistance of the victims.

　　4.2 Material preparation

　　Integrate the planning of existing disaster relief materials and warehouses in various departments, and manage the disaster relief materials and warehouses in a hierarchical and classified manner.

　　4.2.1 According to the planning of disaster relief materials reserve, on the basis of perfecting ten central disaster relief materials reserves in Tianjin, Shenyang, Harbin, Hefei, Wuhan, Changsha, Zhengzhou, Nanning, Chengdu and Xi ‘an, the central disaster relief materials reserve will be further established and improved according to the needs. All provinces, autonomous regions, municipalities directly under the central government, disaster-prone areas and counties have established and improved material reserves and points. Reserves at all levels should reserve necessary relief materials.

　　4.2.2 Purchase relief tents, clothes and quilts, water purification equipment (medicines) and other relief materials at the beginning of each year.

　　4.2.3 Establish a list of manufacturers of relief materials, and sign an emergency purchase and sale agreement for relief materials when necessary.

　　4.2.4 When the disaster happens, the disaster relief reserve materials of neighboring provinces can be called.

　　4.2.5 Establish and improve the emergency allocation and transportation system of relief materials.

　　4.2.6 Establish and improve the emergency procurement and allocation system for relief materials.

　　4.3 Communication and information preparation

　　Communication operation departments should ensure the smooth flow of disaster information according to law. The natural disaster relief information network should be based on the public communication network, and a special communication network for disaster information should be set up reasonably to ensure the smooth flow of information.

　　4.3.1 Strengthen the construction of disaster information management system at the central level, guide local governments to build and manage disaster relief communication networks covering provincial, prefectural and county levels, and ensure that central and local governments at all levels have timely and accurate information on major natural disasters.

　　4.3.2 Based on the National Disaster Reduction Center, establish an inter-departmental disaster information sharing platform, provide information exchange services, and improve the information sharing mechanism.

　　4.3.3 Give full play to the role of small satellite constellations, meteorological satellites, ocean satellites, resource satellites and other earth monitoring systems for environmental and disaster monitoring and forecasting, and establish disaster monitoring, early warning, assessment and disaster emergency decision-making system based on remote sensing and geographic information system technology.

　　4.4 Preparation of disaster relief equipment

　　4.4.1 All relevant departments of the central government should be equipped with necessary equipment and equipment for disaster relief management.

　　4.4.2 The Ministry of Civil Affairs, the provincial civil affairs departments and the civil affairs bureaus of cities and counties with frequent disasters should be equipped with necessary equipment and equipment for disaster relief.

　　4.5 Preparation of human resources

　　4.5.1 Improve the construction of civil disaster management personnel and improve their ability to cope with natural disasters.

　　4.5.2 Establish and improve the team of experts. Organize experts in civil affairs, health, water conservancy, meteorology, earthquake, ocean, land and resources, etc., focusing on disaster consultation, on-site assessment in disaster areas and business consulting on disaster management.

　　4.5.3 Establish and improve the linkage mechanism with military, public security, armed police, fire fighting, health and other professional rescue teams.

　　4.5.4 Cultivate and develop non-governmental organizations and volunteers, and give full play to their roles.

　　4.6 Social mobilization preparation

　　4.6.1 Establish and improve the mobilization mechanism, operation mechanism, supervision and management mechanism of social donation, and standardize the social donation of sudden natural disasters.

　　4.6.2 Improve the emergency plan for disaster relief donations, and standardize the organization and launch of disaster relief donations, the receipt and distribution of funds and materials, and the publicity and commendation of the society.

　　4.6.3 On the basis of 21,000 social donation receiving stations and points, we will continue to establish social donation receiving stations and points in large and medium-sized cities and small cities with conditions, and improve the regular social donation receiving network.

　　4.6.4 Improve the social donation recognition system to create a good social atmosphere for social donation activities.

　　4.6.5 Improve the counterpart support mechanism for 8 provinces (cities) including Beijing, Tianjin, Shanghai, Jiangsu, Zhejiang, Fujian, Shandong and Guangdong and 4 cities including Shenzhen, Qingdao, Dalian and Ningbo to 10 provinces (regions) including Inner Mongolia, Jiangxi, Guangxi, Sichuan, Yunnan, Guizhou, Shaanxi, Gansu, Ningxia and Xinjiang.

　　4.7 Publicity, training and drills

　　4.7.1 Carry out community disaster reduction activities, use various media to publicize disaster knowledge, publicize disaster emergency laws and regulations and common sense of prevention, hedging, disaster avoidance, self-help, mutual rescue and insurance, and enhance people’s awareness of disaster prevention and reduction.

　　4.7.2 Organize training for provincial disaster management personnel at least twice a year. Organize at least one centralized training for disaster management personnel at the prefecture level every two years. Provincial or prefecture-level civil affairs departments organize business training for county-level and township civil affairs assistants at least once a year. Training for government leaders in charge, various professional emergency rescue teams, non-governmental organizations and volunteer organizations is carried out irregularly.

　　4.7.3 Organize 1-2 drills every year in disaster-prone areas according to the characteristics of disasters to test and improve emergency preparedness, command and response capabilities.

　　5 Early warning and information management

　　5.1 Disaster early warning and forecasting

　　5.1.1 According to the disaster early warning and forecasting information provided by the relevant departments, combined with the database of natural conditions, population and socio-economic background in the early warning area, make an analysis and evaluation, and make disaster early warning for the relevant areas and population that may be threatened by natural disasters in time.

　　5.1.2 According to the disaster warning, natural disasters may cause serious casualties and property losses, and a large number of people need emergency relocation or life assistance. The state and relevant provinces (autonomous regions and municipalities) should make emergency preparations or take emergency measures.

　　5.2 Disaster information sharing

　　The Office of the Disaster Reduction Committee and the National Comprehensive Coordination Office for Disaster Relief timely summarize all kinds of disaster early warning and forecasting information, and inform the member units and relevant places of the information.

　　5.3 Disaster information management

　　5.3.1 Contents of disaster information report: including the time, place and background of the disaster, losses caused by the disaster (including personnel affected, number of casualties, crops affected, houses collapsed and damaged, and direct economic losses caused), disaster relief measures taken and the needs of the disaster area.

　　5.3.2 Reporting Time of Disaster Information

　　(1) Preliminary report of the disaster. The civil affairs departments at the county level should know the disaster situation at the first time and report the preliminary situation to the civil affairs departments at the prefecture (city) level in a timely manner, no later than 2 hours after the disaster. Major disasters that cause death (including missing) of more than 10 people or other serious losses shall be reported to the provincial civil affairs department and the Ministry of Civil Affairs at the same time. The civil affairs departments at the prefecture (city) level shall, after receiving the county-level report, complete the work of reviewing and summarizing the disaster data within 2 hours and report to the provincial civil affairs departments. After receiving the report at the prefecture (city) level, the provincial civil affairs department shall complete the work of reviewing and summarizing the disaster data within 2 hours and report to the Ministry of Civil Affairs. The Ministry of Civil Affairs shall report to the State Council within 2 hours after receiving the report of serious and extraordinarily serious disasters.

　　(2) The disaster continues to be reported. Before the major natural disasters are stabilized, the civil affairs departments at the provincial, prefecture (city) and county levels shall implement the 24-hour zero reporting system. County-level civil affairs departments will report the disaster up to 24: 00 the day before 9: 00 every day to local (city) civil affairs departments, which will report to provincial civil affairs departments before 10: 00 every day, and provincial civil affairs departments will report to the Ministry of Civil Affairs before 12: 00 every day. Extraordinary disasters should be reported at any time as needed.

　　(3) Disaster report. The civil affairs department at the county level shall, after the disaster situation is stable, verify the disaster situation within 2 working days and report to the civil affairs department at the prefecture (city) level. The civil affairs departments at the prefecture (city) level shall, after receiving the county-level report, review and summarize the disaster data within 3 working days, and report the summary data of the whole prefecture (city) (including the disaster data of counties) to the provincial civil affairs departments. After receiving the report at the prefecture (city) level, the provincial civil affairs department shall review and summarize the disaster data within 5 working days, and report the summary data of the whole province (including the data of cities and counties) to the Ministry of Civil Affairs.

　　5.3.3 Verification of disaster situation

　　(1) The department will consult and approve. Civil affairs departments at all levels coordinate agriculture, water conservancy, land and resources, earthquake, meteorology, statistics and other departments to conduct comprehensive analysis and consultation, and verify the disaster situation.

　　(2) Civil affairs, earthquake and other relevant departments organize expert evaluation teams to conduct expert evaluation on the disaster situation through comprehensive investigation, sampling investigation, typical investigation and special investigation to verify the disaster situation.

　　6 emergency response

　　In accordance with the principle of "combining all sectors and giving priority to all sectors", local governments are given priority to disaster relief. After the disaster, the people’s governments at the township, county, prefecture and provincial levels and relevant departments should, according to the disaster situation, start the emergency plans of relevant levels and departments, do a good job in emergency resettlement and living arrangements for victims, do a good job in disaster relief, do a good job in disaster monitoring, disaster investigation, evaluation and reporting, and minimize the loss of people’s lives and property. According to the degree of harm of sudden natural disasters and other factors, the state sets four response levels.

　　6.1 Class I response

　　6.1.1 Disaster losses

　　(1) Within the administrative area of a province (autonomous region or municipality), particularly serious natural disasters such as floods and droughts, typhoons, hail, snow, sandstorms, mountain collapses, landslides, mudslides, storm surges, tsunamis, forest and grassland fires and biological disasters occur.

　　(2) Accidents, disasters, public health incidents, social security incidents and other public emergencies have caused a large number of casualties and require emergency relocation or life assistance. This plan will be started as appropriate.

　　(3) For special circumstances such as areas with particularly weak rescue capacity, the starting standard may be lowered as appropriate.

　　(4) Other matters decided by the State Council.

　　6.1.2 Startup procedure

　　After receiving the disaster report, the Disaster Reduction Committee immediately put forward a proposal to the State Council to start the first-level response, and the State Council decided to enter the first-level response.

　　6.1.3 Emergency response

　　The director of the Disaster Reduction Committee shall lead and organize disaster relief work in a unified way.

　　The Ministry of Civil Affairs shall report to the State Council and the director of the Disaster Reduction Committee within 2 hours after receiving the disaster information, and then report the relevant information in a timely manner. Within 24 hours after the disaster, the Ministry of Finance shall allocate the central emergency funds for disaster relief, and coordinate the railway, transportation, civil aviation and other departments to dispatch emergency relief materials; Organize national disaster relief donation activities, and uniformly receive, manage and distribute international disaster relief donations; Coordinate and implement the instructions of the CPC Central Committee and the State Council on disaster relief.

　　6.1.4 Termination of response

　　After the disaster situation and disaster relief work are stable, the director of the Disaster Reduction Committee decides to terminate the first-level response.

　　6. 2 Level Ⅱ response

　　6.2.1 Disaster losses

　　(1) within the administrative area of a province (autonomous region or municipality), major natural disasters such as floods and droughts, typhoons, hail, snow, sandstorms, mountain collapses, landslides, mudslides, storm surges, tsunamis, forest and grassland fires and biological disasters occur.

　　(2) Accidents, disasters, public health incidents, social security incidents and other public emergencies have caused a large number of casualties and require emergency relocation or life assistance. This plan will be started as appropriate.

　　(3) For special circumstances such as areas with particularly weak rescue capacity, the starting standard may be lowered as appropriate.

　　(4) Other matters decided by the State Council.

　　6.2.2 Startup procedure

　　The Secretary-General of the Disaster Reduction Committee (Deputy Minister of Civil Affairs) put forward a proposal to the Deputy Director of the Disaster Reduction Committee (Minister of Civil Affairs) at the first time after receiving the disaster report, and the Deputy Director of the Disaster Reduction Committee decided to enter the Level II response.

　　6.2.3 Response measures

　　The deputy director of the Disaster Reduction Committee shall organize and coordinate the disaster relief work.

　　The Ministry of Civil Affairs set up emergency headquarters for disaster relief, and implemented joint office, and formed disaster relief working groups such as emergency rescue (comprehensive) group, disaster information group, disaster relief donation group, publicity report group and logistics support group to organize and carry out disaster relief work in a unified way.

　　Within 24 hours after the disaster occurred, a joint working group on disaster relief was dispatched to the disaster area to express condolences to the victims, verify the disaster situation, understand the relief work, understand the relief capacity of the disaster-stricken government and the needs of the disaster-stricken areas, guide local governments to carry out disaster relief work, and urgently allocate relief funds and materials.

　　Timely grasp the disaster situation and compile the dynamic information of disaster relief work, and publish it on the website of the Ministry of Civil Affairs.

　　Announce the acceptance of disaster relief donations to the society, and organize cross-provincial (autonomous regions and municipalities) or national disaster relief donation activities.

　　With the approval of the State Council, an appeal for disaster relief assistance was issued to the international community.

　　Announce the recipient units and account numbers, set up a hotline for disaster relief donations, and take the initiative to accept disaster relief donations from all walks of life; Announce the disaster situation and the needs of the disaster area to the public every day; Timely allocation of donations, to adjust the national disaster relief donations; Regularly announce the receipt and use of disaster relief donations to the public.

　　6.2.4 Termination of response

　　After the disaster situation and relief work are stable, the deputy director of the Disaster Reduction Committee decides to terminate the level II response.

　　6.3 Class III response

　　6.3.1 Disaster losses

　　(1) Within the administrative area of a province (autonomous region or municipality), major natural disasters such as floods and droughts, typhoons, hail, snow, sandstorms, mountain collapses, landslides, mudslides, storm surges, tsunamis, forest and grassland fires and biological disasters occur.

　　(2) Accidents, disasters, public health incidents, social security incidents and other public emergencies have caused a large number of casualties and require emergency relocation or life assistance. This plan will be started as appropriate.

　　(3) For special circumstances such as "old, little, border and poor" areas with particularly weak rescue ability, the starting standard may be lowered as appropriate.

　　(4) Other matters decided by the State Council.

　　6.3.2 Startup procedure

　　After receiving the disaster report, the office of the Disaster Reduction Committee put forward a proposal to the Secretary-General of the Disaster Reduction Committee (Deputy Minister of Civil Affairs) to start the level III response, and the Secretary-General of the Disaster Reduction Committee decided to enter the level III response.

　　6.3.3 Response measures

　　The Secretary General of the Disaster Reduction Committee shall organize and coordinate the disaster relief work.

　　The Office of the Disaster Reduction Committee and the National Comprehensive Coordination Office for Disaster Relief timely contact with relevant member units to communicate disaster information; Organize meetings and chambers of commerce, analyze the situation in disaster areas, and study and implement disaster relief support measures for disaster areas; Organize relevant departments to listen to the reports of relevant provinces (autonomous regions and municipalities); Coordinate relevant departments to send a joint working group to the disaster area.

　　Within 24 hours after the disaster, the working group of the Ministry of Civil Affairs will be dispatched to the disaster area to express condolences to the victims, verify the disaster situation, understand the relief work, understand the relief capacity of the disaster-stricken government and the needs of the disaster-stricken areas, and guide the local authorities to carry out relief work.

　　When the disaster losses are large, within 48 hours after the disaster occurs, coordinate the relevant departments to form a national comprehensive coordination working group for disaster relief to go to the disaster area and timely allocate relief funds and materials.

　　Grasp the dynamic information of disaster situation and disaster relief work, and publish it on the website of the Ministry of Civil Affairs.

　　6.3.4 Termination of response

　　After the disaster situation and relief work are stable, the Secretary-General of the Disaster Reduction Committee decides to terminate the Level III response and report to the Deputy Director of the Disaster Reduction Committee.

　　6.4 Class IV response

　　6.4.1 Disaster losses

　　(1) Within the administrative area of a province (autonomous region or municipality), there are general natural disasters such as floods and droughts, typhoons, hail, snow, sandstorms, mountain collapses, landslides, mudslides, storm surges, tsunamis, forest and grassland fires and biological disasters.

　　(2) Accidents, disasters, public health incidents, social security incidents and other public emergencies have caused a large number of casualties and require emergency relocation or life assistance. This plan will be started as appropriate.

　　(3) For special circumstances such as "old, little, border and poor" areas with particularly weak rescue ability, the starting standard may be lowered as appropriate.

　　(4) Other matters decided by the State Council.

　　6.4.2 Startup procedure

　　The office of the Disaster Reduction Committee decided to enter the level IV response as soon as it received the disaster report.

　　6.4.3 Response measures

　　The director of the Office of the Disaster Reduction Committee and the National Comprehensive Coordination Office for Disaster Relief shall organize and coordinate the disaster relief work. The Office of the Disaster Reduction Committee and the National Comprehensive Coordination Office for Disaster Relief timely contact with relevant member units to communicate disaster information; To consult relevant departments to implement disaster relief support for disaster areas; Send a working group to the disaster area as appropriate.

　　Within 24 hours after the disaster, send a working group of the Ministry of Civil Affairs to the disaster area to express condolences to the victims, verify the disaster situation, understand the relief work, understand the relief capacity of the disaster-stricken government and the needs of the disaster-stricken areas, guide local relief work, and allocate relief funds and materials.

　　Grasp the dynamic information of the disaster situation and publish it on the website of the Ministry of Civil Affairs.

　　6.4.4 Termination of response

　　After the disaster situation and relief work are stable, the director of the Office of the Disaster Reduction Committee and the National Comprehensive Coordination Office for Disaster Relief decides to terminate the level IV response and report it to the Secretary General of the Disaster Reduction Committee.

　　6.5 information release

　　6.5.1 Information release shall adhere to the principle of seeking truth from facts, being timely and accurate. It is necessary to release brief information to the society at the first time, and do a good job in subsequent information release according to the development of the disaster.

　　6.5.2 The contents of information release mainly include: the basic situation of disaster, the dynamics and effects of disaster relief, the next arrangement and the problems to be explained.

　　7 Post-disaster relief and recovery and reconstruction

　　7.1 post-disaster relief

　　7.1.1 County-level civil affairs departments investigate the living difficulties of victims in winter (spring famine) every year, and establish a ledger of the population in need of government relief.

　　7.1.2 The Ministry of Civil Affairs, in conjunction with the provincial civil affairs departments, organized relevant experts to go to the disaster-stricken areas to assess the living difficulties of the victims and verify the situation.

　　7.1.3 Formulate the winter (spring shortage) relief work plan.

　　7.1.4 According to the request of the people’s governments of all provinces, autonomous regions and municipalities directly under the Central Government for funds from the State Council, combined with the situation of disaster assessment, the Ministry of Finance will allocate extra-large natural disaster relief subsidies to help solve the basic living difficulties of victims in winter and spring, such as eating and dressing.

　　7.1.5 The management system of Disaster Relief Card shall be fully implemented for disaster relief. For the victims who need government relief, the civil affairs departments at the county level will issue the "Disaster Relief Card" uniformly, and the victims will receive relief food and relief funds with the card.

　　7.1.6 Inform the society about the allocation progress of disaster relief funds in various places, and ensure that winter relief funds are distributed to households before the Spring Festival.

　　7.1.7 For the people who are short of food and have the ability to repay but have no money to buy food for the time being, open a warehouse to borrow food.

　　7.1.8 Solve the problem of winter clothes and quilts for victims through social donation, counterpart support and emergency procurement.

　　7.1.9 The development and reform, finance, agriculture and other departments shall implement the work-for-relief policy, and the disaster relief, and the grain department shall ensure the food supply.

　　7.2 Restoration and reconstruction

　　Post-disaster recovery and reconstruction work adheres to the disaster relief policy of "relying on the masses, relying on the collective, self-help in production, mutual assistance and mutual aid, supplemented by the necessary relief and support of the state". The county (city, district) shall be responsible for organizing the implementation of the reconstruction of the houses of the victims, taking the combination of self-construction, aid construction and assistance construction, with the self-construction of the affected households as the mainstay. Housing funds should be solved through government relief, social mutual assistance, neighborhood help workers to help materials, work as relief, self-lending, preferential policies and other ways. Housing planning and design should be based on local conditions, rational layout, scientific planning and full consideration of disaster factors.

　　7.2.1 Organize to verify the disaster situation. After the disaster is stable, the county-level civil affairs department immediately organizes the disaster to be approved and establishes a ledger of houses collapsed due to the disaster. The provincial civil affairs department shall report the disaster losses of collapsed houses and other disasters in the province to the Ministry of Civil Affairs within 10 days after the disaster is stabilized.

　　7.2.2 Carry out disaster assessment. After a major disaster, the Ministry of Civil Affairs, together with the provincial civil affairs departments, organized relevant experts to go to the disaster area to carry out disaster assessment and comprehensively verify the disaster situation.

　　7.2.3 Formulate the recovery and reconstruction work plan. According to the national disaster situation and local conditions, work plans for restoration and reconstruction, such as guidelines, objectives, policies, reconstruction progress, financial support, preferential policies and inspection and implementation, are formulated.

　　7.2.4 According to the request of the people’s governments of all provinces, autonomous regions and municipalities directly under the Central Government for funds from the State Council, combined with the situation of disaster assessment, the Ministry of Civil Affairs and the Ministry of Finance allocate relief subsidies for extraordinarily serious natural disasters to be used exclusively for the restoration and reconstruction of the houses of victims in various places.

　　7.2.5 Regularly inform the society about the progress of allocating disaster relief funds and the progress of recovery and reconstruction.

　　7.2.6 Send an inspection team to the disaster area to inspect and supervise the restoration and reconstruction work.

　　7.2.7 Negotiate with relevant departments to formulate preferential policies, simplify procedures, reduce taxes and fees, and stabilize prices.

　　7.2.8 The health department shall do a good job in post-disaster disease prevention and epidemic monitoring. Organize medical and health personnel to go deep into the disaster area, provide medical and health services, publicize health and disease prevention knowledge, guide the masses to do a good job in environmental sanitation, and implement supervision over drinking water and food hygiene to achieve no major epidemic after the disaster.

　　7.2.9 The departments of development and reform, education, finance, construction, transportation, water conservancy, agriculture, health, radio and television, as well as enterprises and financial institutions such as electric power and communication, shall make arrangements for disaster relief funds (materials), and organize the restoration and reconstruction of public welfare facilities such as schools and hospitals in disaster areas and water conservancy, electric power, transportation, communication, water supply and drainage, radio and television facilities.

　　8 supplementary provisions

　　8.1 Interpretation of Terminology

　　Natural disasters: refer to natural phenomena that endanger human survival or damage human living environment, including floods and droughts, meteorological disasters such as typhoons, hail, snow and sandstorms, volcanic and earthquake disasters, geological disasters such as mountain collapses, landslides and mudslides, marine disasters such as storm surges and tsunamis, and natural disasters such as forest and grassland fires and major biological disasters.

　　Disaster situation: refers to the losses caused by natural disasters, including casualties and property losses.

　　Disaster pre-warning: It refers to the analysis, evaluation and early warning of the loss of areas and population that may be affected by disasters according to the disaster pre-warning and forecast information of meteorological, hydrological, marine, earthquake and land departments, combined with the database of population, nature and socio-economic background.

　　Small Satellite Constellation for Environment and Disaster Monitoring and Forecasting: In order to meet the needs of China’s environment and disaster monitoring, in February 2003, the State Council officially approved the project of "Small Satellite Constellation for Environment and Disaster Monitoring and Forecasting". According to the national plan, the small satellite constellation system is planned to adopt a step-by-step implementation strategy: during the Tenth Five-Year Plan period, the "2+1" scheme is adopted, that is, two optical small satellites and one synthetic aperture radar small satellite are launched to initially realize the ability to monitor disasters and the environment; During the Eleventh Five-Year Plan period, the "4+4" plan was implemented, that is, a constellation consisting of four optical satellites and four synthetic aperture radar satellites was launched to realize the dynamic monitoring of disasters and environment in China and neighboring countries and regions.

　　In the expression of relevant quantities in this plan, "above" includes the number, and "below" does not include the number.

　　8.2 International communication and cooperation

　　In accordance with the relevant provisions of the national foreign affairs discipline, actively carry out international natural disaster relief exchanges, learn from the experience of natural disaster relief in developed countries, and further improve the prevention and disposal of natural disaster emergencies in China.

　　8.3 rewards and responsibilities

　　Advanced collectives and individuals who have made outstanding contributions in natural disaster relief work shall be jointly commended by the Ministry of Personnel and the Ministry of Civil Affairs; To ratify the martyrs in accordance with the relevant provisions for those who died heroically in natural disaster relief work; Those who neglect their duties in natural disaster relief work and cause losses shall be investigated for their responsibilities in accordance with relevant state laws and regulations, and those who constitute a crime shall be investigated for their criminal responsibilities according to law.

　　8.4 Plan Management and Update

　　This plan is managed by the Office of the Disaster Reduction Committee and the National Comprehensive Coordination Office for Disaster Relief. After the implementation of the plan, the Office of the Disaster Reduction Committee and the National Comprehensive Coordination Office for Disaster Relief shall timely convene relevant departments and experts to make an assessment, and make corresponding changes according to the situation and report to the State Council. All provinces, autonomous regions and municipalities directly under the central government shall formulate emergency plans for natural disaster relief in their own provinces (autonomous regions and municipalities) according to this plan.

　　8.5 Effective time of the plan

　　This plan shall take effect as of the date of issuance.

Recently, the Japanese Ground Self-Defense Force demonstrated a new type of 155 mm truck gun under development. As the latest 155 mm truck gun, what is the significance of the gun for the future development of the Japanese Ground Self-Defense Force? What are the advantages and disadvantages of the gun design?

Follow suit: the development history of Japanese large-caliber artillery

In the development and equipment of large caliber artillery, the Japanese Ground Self-Defense Force has taken the development mode of paying equal attention to self-research and introduction and following European and American countries from the beginning. Initially, the Japanese Ground Self-Defense Force was equipped with M52 105mm self-propelled howitzer and M44 155mm self-propelled howitzer provided by the United States. These two types of artillery belong to the first generation of large-caliber self-propelled artillery developed by the United States after World War II. Although their overall performance has been improved compared with similar artillery in World War II, they still adopt the open combat cabin design, and their protection ability is weak. Therefore, since the 1960s, the Japanese Ground Self-Defense Force has independently developed 74-type 105mm self-propelled howitzers and 75-type 155mm self-propelled howitzers. The overall design of these two types of guns refers to similar equipment in Europe and America. Especially the 75-type 155mm self-propelled howitzer, the overall design layout is almost the same as that of M109-type 155mm self-propelled howitzer in the United States.

Since then, the Japanese Ground Self-Defense Force has introduced the M110 203mm self-propelled howitzer from the United States. In this way, the 74-type 105mm self-propelled howitzer and the 75-type 155mm self-propelled howitzer independently developed by Japan, together with the American M110-type 203mm self-propelled howitzer, became the main large-caliber barrel guns of the Japanese Ground Self-Defense Force in the 1970s and 1990s. However, because the four islands in Japan are mountainous, Shikoku Island has the largest mountainous area, accounting for 80% of the total area. Even the relatively flat Hokkaido Island is nearly half mountainous. Therefore, the Japanese Ground Self-Defense Force can only deploy all heavy equipment such as main battle tanks and large-caliber self-propelled artillery on Hokkaido Island.

The Japanese Ground Self-Defense Force demonstrated a new type of 155 mm truck gun under development.

In this way, the Japanese Ground Self-Defense Forces in the south of Honshu Island are relatively short of large-caliber artillery equipment. Therefore, in 1983, Japan obtained the franchise of FH-70 155 mm self-propelled howitzer from Sweden. At present, all 492 FH-70 155 mm self-propelled howitzers in active service of the Japanese Ground Self-Defense Force are deployed in the south of Honshu Island. The gun needs to be towed by a military truck for long-distance maneuvering, and can rely on the power device equipped on its own gun mount for entering and leaving the position or for short-distance maneuvering. Therefore, the equipment of the gun has greatly improved the combat capability of the Japanese Ground Self-Defense Force in the south of Honshu Island.

Since then, European and American countries have set off a wave of developing 52 times 155 mm howitzers. As a result, Japan also "followed the crowd" and began to develop the second generation of 155 mm self-propelled howitzers in 1992, namely the 99-type 155 mm self-propelled howitzers. The overall layout of the gun refers to the famous PzH2000 155 mm self-propelled howitzer in Germany, especially the turret and barrel design, which is almost the same as the latter. However, because the Japanese Ground Self-Defense Force did not demand heavy armor, the total combat weight of the 99-type 155 mm self-propelled howitzer was 15 tons lighter than that of the German PzH2000 155 mm self-propelled howitzer, but it still reached 40 tons. From the overall performance, the 99-type 155 mm self-propelled howitzer does not have much brilliance compared with similar guns in other countries. It is only because the quantity of this type of artillery equipment is pitifully small, which is less than a fraction of the purchase quantity of some similar models in other countries, so it has also created a unit price record of up to 8 million US dollars.

After the troops in the area north of Honshu Island completed the replacement of the 75-type 155mm self-propelled howitzer with the 99-type 155mm self-propelled howitzer, the Japanese Ground Self-Defense Force began to consider developing a new 155mm self-propelled howitzer for the troops in the area south of Honshu Island to replace the FH-70 155mm self-propelled howitzer that has been in service for more than 20 years. This is the new 155 mm truck gun we see today.

The 75-type 155 mm crawler-type self-propelled howitzer previously equipped by the Japanese Ground Self-Defense Force

German-Japanese hybrid: Japanese truck guns use German trucks.

France’s "Caesar", the world’s first 52 times 155 mm truck gun, was publicly unveiled as early as 1994. Since then, many countries in the world have begun to develop their own large-caliber truck guns with reference to the overall design idea of French Caesar, including Russia, Sweden, Israel and other military and industrial powers, as well as developing countries such as Iran, Vietnam and India. This also shows to some extent that the research and development threshold of large-caliber truck guns is actually not very high. It was not until 2012 that Japan began to develop 52 times 155 mm truck guns, which was a bit "hindsight".

Similar to the large-caliber self-propelled gun designed and developed in Japan before, the overall design layout of this new 155mm truck gun also has a reference template, that is, the second-generation Caesar 155mm truck gun introduced by French Ultraman Company. Although the first generation "Caesar" 155 mm truck gun pioneered a new type of weapon and equipment, it also has many shortcomings, such as limited chassis bearing capacity, poor shooting stability, low degree of automation, and no armor protection. To this end, the French company Ultraman improved and developed the second generation "Caesar" 155mm truck gun.

Type 99 155 mm self-propelled howitzer is known as the most expensive self-propelled howitzer in the world, and the unit price is as high as 8 million US dollars.

The chassis of the second generation "Caesar" 155 mm truck gun was changed from the first generation Renault 6×6 military truck to the Czech Tetora 8×8 heavy truck. This 8×8 heavy truck chassis has better off-road performance and stronger bearing capacity. Although the total combat weight of the second-generation "Caesar" 155 mm truck gun has soared from 17 tons of the first generation to 30 tons after replacing the chassis, it can still meet the requirements of being carried by A-400M large transport aircraft. Similarly, Japan’s new 155 mm truck gun also uses the 110 HX81 8×8 heavy truck of German Mann Company as the bearing chassis, and the total combat weight is also about 30 tons, and the Japanese C-2 new transport aircraft can also carry it.

Japan’s new 155 mm truck gun is 11.4 meters long, 2.5 meters wide and 3.4 meters high. There are five gun crew members, three of whom are in the cockpit, and the other two are sitting in the semi-closed crew cabin at the back of the engine compartment. The conditions are relatively harsh. The firepower of this type of gun is basically the same as that of the 99-type 155 mm self-propelled howitzer, including the bolt, the recoil mechanism, the recoil mechanism and the barrel, but it has been improved according to the layout requirements of the truck gun. Judging from the installation position of the gun, the position of the bolt is still relatively high after the barrel is erected. Therefore, the design of the large-scale hydraulic parking hoe of Japan’s new 155 mm truck gun is similar to that of the second generation "Caesar" 155 mm truck gun, and there is also a platform for people to get up and down. However, the ammunition box on the side of Japan’s new 155 mm truck gun has a low height, so there is no folding pedal like the second generation Caesar 155 mm truck gun.

At present, the Japanese Defense Ministry has not disclosed much about the specific performance parameters of the new 155 mm truck gun. Therefore, it is difficult to judge how the performance of this gun compares with other similar models. However, from the overall layout, Japan’s new 155 mm truck gun is obviously the result of many factors. For example, from the choice of chassis, Japan has a developed automobile industry, and domestic enterprises are fully capable of providing similar 8×8 heavy trucks, but they use the German company 110 HX81 8×8 heavy trucks with relatively low cost but not inferior performance.

In order to control the cost, Japan’s new 155 mm truck gun has to relax other performance requirements, such as maneuverability, off-road, protection and personnel comfort.

However, considering that this new 155mm truck gun is going to replace the 492 FH-70 155mm self-propelled howitzers currently in service in Japan’s Ground Self-Defense Force, its purchasing unit price must be controlled at a low level, and it must not be as high as the 99 155mm self-propelled howitzers. Otherwise, even if it is not a one-on-one replacement, the Japanese Defense Ministry can’t afford it at all. It is for this reason that the Japanese Steel Works, the developer of the new 155mm truck gun, will choose the German Mann 110 HX81 8×8 heavy truck for both military and civilian use, instead of the military 8×8 heavy truck developed by domestic enterprises.

Of course, while controlling the cost, Japan’s new 155 mm truck gun has to relax other performance requirements, such as maneuverability, off-road, protection and personnel comfort. Therefore, we can see that Japan’s new 155 mm truck gun is equipped with a protective steel plate at the top of the cockpit to resist the muzzle shock wave, and the two gun crew members can only stay in the canvas tent full of noise and vibration. Moreover, the minimum launching elevation and directional firing boundary of this type of gun will also be affected to some extent. It is said that during the trial period of this type of artillery’s multi-door sample guns in Fuji School (a comprehensive military school where Japanese Ground Self-Defense Forces train officers below infantry, artillery and tank corps), the defects of poor shooting stability were exposed, and it was even necessary to install lateral hydraulic hoes to enhance stability. Therefore, this type of artillery must undergo at least several rounds of design improvements to meet the requirements of the Japanese Ground Self-Defense Force.

The new 155 mm truck gun is mainly used to replace the 492 FH-70 155 mm self-propelled howitzer currently in service in Japan’s Ground Self-Defense Force.

Maneuver and Firepower: Lu Zi steadily improves southwest combat capability.

The launch of this new type of 155mm truck gun actually continues the development path of the Japanese Ground Self-Defense Force to continuously enhance the combat capability in the area south of Honshu Island, the so-called southwest area, since the 21st century. In the past ten years, Japan’s Ground Self-Defense Force has continuously purchased and equipped a new generation of main battle equipment suitable for the operational requirements in southwest China, such as the 10-type main battle tank called "the first fourth-generation main battle tank" by some people and the 16-type 105 mm wheeled assault gun. Type 10 main battle tank mainly replaces the old Type 74 main battle tank and becomes the main armored main battle equipment of Japanese Ground Self-Defense Force in southwest China. The 16-type 105 mm wheeled assault gun can take on the task of direct fire support for highly mobile troops with its excellent maneuverability and firepower.

The new 155 mm truck gun will gradually replace the old FH-70 155 mm self-propelled howitzer, which will further strengthen the maneuverability of the artillery unit of the Japanese Ground Self-Defense Force. In particular, the new 155 mm truck gun has air transport maneuverability, and the Japanese Ground Self-Defense Force can quickly deploy the gun to other important islands other than the four local islands, such as Okinawa and Miyako. In this way, the new 155 mm truck gun with long-range precision guided artillery shells will also become the main equipment of the artillery unit of the Japanese Ground Self-Defense Force to attack the sea, and together with the shore-to-ship missiles, it will form the main battle force to block the strait.

[2023] No.56

Party: Jiangxi Star Technology Co., Ltd. (hereinafter referred to as Star Technology), and its domicile is Building B1 of Zhoujiang Intelligent Manufacturing Industrial Park, Pingxiang Economic Development Zone, Pingxiang City, Jiangxi Province.

Liu Jianxun, male, born in December 1962, was then the chairman of Star Technology, and his address was Anyuan District, Pingxiang City, Jiangxi Province.

Liu Langwen, male, born in July 1973, was then deputy general manager and chairman of Star Technology, and his address was Longgang District, Shenzhen City, Guangdong Province.

Pan Qingshou, male, born in September 1969, was then the director and general manager of Star Technology, and his address was Xianyou County, Putian City, Fujian Province.

Yang Shuming, male, born in October 1965, was then the deputy financial director of Star Technology, the general manager of the financial center and the assistant to the president of the financial center. His address was Hecheng District, Huaihua City, Hunan Province.

Zhang Shaohuai, male, born in September 1969, was then the supervisor of Star Technology, and his address was Pingxiang Development Zone, Jiangxi Province.

Chen Meifen, female, born in May 1969, was then the financial director of Star Technology, and her address was Jiaojiang District, Taizhou City, Zhejiang Province.

Li Juan, female, born in March 1977, was a supervisor of Star Technology, and her address was Longhua District, Shenzhen City, Guangdong Province.

Wang Jun, male, born in August 1973, was then the deputy general manager of Star Technology, and his address was Nanshan District, Shenzhen City, Guangdong Province.

Dong Shenglian, male, born in July 1974, was then the financial director of Star Technology, and his address was xiangdong district, Pingxiang City, Jiangxi Province.

According to the relevant provisions of the Securities Law of People’s Republic of China (PRC) (hereinafter referred to as "Securities Law"), I will investigate and hear the illegal behavior of Star Science and Technology Information Disclosure, and inform the parties of the facts, reasons, basis and rights enjoyed by the parties according to law. At the request of the parties Liu Jianxun, Liu Langwen, Pan Qingshou and Yang Shuming, we held a hearing on February 24, 2023, and listened to the statements and arguments of the parties and their agents. The party Chen Meifen made a statement and defense, but did not ask for a hearing. The case has been investigated and the trial has ended.

It has been found that Star Technology has the following illegal facts:

On April 29th, 2020, Star Technology’s annual report for 2019 revealed that the operating income, operating cost and total profit during the reporting period were 6,343,779,400 yuan, 5,323,872,400 yuan and 154,217,800 yuan respectively. On April 24, 2021, Star Technology’s 2020 annual report revealed that during the reporting period, the operating income was 8,298,158,000 yuan, the operating cost was 7,178,026,100 yuan, and the total profit was 43,770,500 yuan.

First, Star Technology inflated its operating income and total profit.

(A) Star Technology fictional sales business, inflated operating income

In 2019, fictional sales businesses such as Jiangxi Yihong Electronic Technology Co., Ltd. (formerly known as Jiangxi Xingxing Technology Co., Ltd., hereinafter referred to as Jiangxi Xingxing) and Pingxiang Xingxing Touch Technology Co., Ltd. (formerly known as Xingxing Touch Technology (Shenzhen) Co., Ltd., hereinafter referred to as Star Touch) inflated their operating income by 1,383,816,600 yuan.

In 2020, Star Technology subsidiaries Jiangxi Star, Star Touch, Star Precision Technology (Shenzhen) Co., Ltd. (hereinafter referred to as Star Precision) and Guangdong Xingchi Optoelectronic Technology Co., Ltd. (formerly known as Guangdong Star Optoelectronic Technology Co., Ltd., hereinafter referred to as Guangdong Star) and other fictitious sales businesses inflated their operating income by 3,192,179,000 yuan.

(B) Star Technology fictional leasing and processing business, inflated operating income.

In 2019, Star Technology subsidiary Star Precision, Star Touch and other fictitious leasing and processing businesses inflated its operating income by 55,193,600 yuan.

In 2020, Star Technology subsidiary Star Precision, Star Touch and other fictitious leasing and processing businesses inflated its operating income by 65,813,200 yuan.

(C) Star Technology fictional procurement business, inflated operating costs

In 2019, Star Touch, Jiangxi Star, a subsidiary of Star Technology, made fictitious purchases with a total amount of 401,652,100 yuan.

In 2020, Star Touch, Star Precision, Jiangxi Star and Guangdong Star, subsidiaries of Star Technology, made fictitious purchases, totaling 1,573,714,200 yuan.

(D) Star Technology falsely reduced operating costs through false purchase discounts.

In 2019 and 2020, Star Touch, a subsidiary of Star Technology, agreed on false discounts with suppliers. Through false discounts, Star Technology reduced its operating costs by 4,199,100 yuan and 1,548,100 yuan in 2019 and 2020 respectively.

After investigation, through the above fictitious sales, fictitious leasing and processing business, fictitious purchase and false purchase discount, Star Technology inflated its operating income by 1,439,010,200 yuan in 2019, inflated its operating cost by 265,101,600 yuan, and inflated its total profit by 1,173,908,600 yuan (excluding adjustments such as taxes and period expenses), accounting for 220% of the disclosed operating income in the current period respectively. In 2020, Star Technology inflated its operating income by 3,257,992,200 yuan, inflated its operating cost by 1,594,928,300 yuan, and inflated its total profit by 1,663,063,900 yuan (excluding the adjustment of taxes and period expenses), accounting for 39.26% of the disclosed operating income, 22.22% of the operating cost and 32.22% of the total profit respectively.

Star Technology held the 33rd meeting of the 4th Board of Directors and the 15th meeting of the 4th Board of Supervisors on December 24th, 2021, reviewed and approved the Proposal on Correction of Accounting Errors in the Previous Period and disclosed the announcement of accounting errors correction on December 30th, 2021.

Second, Star Technology understated the impairment loss of goodwill.

Star Technology completed the acquisition of 100% equity of Star Touch and Star Precision in December 2013 and July 2015 respectively. As of December 31, 2019, the book balance of goodwill formed by Star Technology’s acquisition of Star Touch and Star Precision was 305,939,200 yuan and 569,983,200 yuan respectively. Star Technology’s 2019 annual report and 2020 annual report disclosed that the goodwill formed by Star Technology’s acquisition of Star Touch and Star Precision has not been impaired.

After investigation, through the above-mentioned fictitious sales, fictitious leasing and processing business, Star Touch inflated its income by 200,332,600 yuan and 188,883,400 yuan respectively in 2019 and 2020; In 2019 and 2020, Star Precision inflated its income by 281,745,300 yuan and 492,768,500 yuan respectively. In 2019 and 2020, Star Technology conducted the goodwill impairment test on Star Touch and Star Precision based on incorrect financial basic data, resulting in less provision for goodwill impairment loss.

On December 30, 2021, Star Technology disclosed the announcement of accounting error correction, and the goodwill formed by Star Technology’s acquisition of Star Touch and Star Precision was impaired on December 31, 2019 and December 31, 2020. After the correction, Star Technology made a supplementary provision for impairment loss of goodwill of RMB146,719,600 in 2019, including RMB49,010,100 for the goodwill formed by the acquisition of Star Touch and RMB97,709,400 for the goodwill formed by the acquisition of Star Precision. In 2020, the impairment loss of goodwill was 729,202,800 yuan, including 256,929,100 yuan from the acquisition of Star Touch and 472,273,700 yuan from the acquisition of Star Precision.

In summary, there are false records in the 2019 annual report and the 2020 annual report of Star Technology.

The above-mentioned illegal facts are proved by relevant periodic reports, financial materials, explanations of the situation, bank flow, transcripts of relevant personnel’s inquiries and other evidence, which is enough to be identified.

The above-mentioned behavior of Star Science and Technology violates the provision of Paragraph 2 of Article 78 of the Securities Law that "the information disclosed by the information disclosure obligor shall be true, accurate, complete, concise and clear, and easy to understand, and there shall be no false records, misleading statements or major omissions", which constitutes the behavior of Paragraph 2 of Article 197 of the Securities Law that "the report submitted or the information disclosed by the information disclosure obligor has false records, misleading statements or major omissions".

Liu Jianxun, then Chairman, Pan Qingshou, then Director and General Manager, Liu Langwen, then Deputy General Manager, then Chief Financial Officer Chen Meifen, then Supervisors Zhang Shaohuai and Li Juan guaranteed the truthfulness, accuracy and completeness of Star Technology’s 2019 annual report, and signed written confirmation opinions on the annual report.

Liu Langwen, then chairman, Pan Qingshou, then director and general manager, then Wang Jun, then deputy general manager, then Dong Shenglian, then chief financial officer, then supervisors Zhang Shaohuai and Li Juan, guaranteed the truthfulness, accuracy and completeness of the 2020 annual report of Star Technology, and signed written confirmation opinions on the annual report.

The directors, supervisors and senior managers of Star Technology violated the provisions of the third paragraph of Article 82 of the Securities Law and the provisions of Article 58 of the Measures for the Administration of Information Disclosure of Listed Companies, which constituted the situation described in the second paragraph of Article 197 of the Securities Law. Among them, Liu Jianxun, then the chairman, Pan Qingshou, then the director and general manager, and Liu Langwen, then the chairman, organized and implemented the illegal acts of Star Science and Technology Information Disclosure, and was the person in charge who was directly responsible for the illegal disclosure of Star Science and Technology Information. At that time, supervisors Zhang Shaohuai and Li Juan, then deputy general manager Wang Jun, then chief financial officers Chen Meifen and Dong Shenglian were not diligent in their duties, and they were other persons directly responsible for the illegal disclosure of information on Star Science and Technology.

From July 2019 to October 2021, Yang Shuming served as deputy director of finance, general manager of financial center and assistant to president of financial center. Although he was not a director, supervisor or senior manager of Star Technology, he played a major role in illegal activities of information disclosure of Star Technology, and was one of the main participants and implementers of illegal activities of information disclosure of Star Technology. According to Article 17 of the Rules for the Determination of Administrative Responsibility for Illegal Information Disclosure, if a company organizes, participates in or implements illegal information disclosure or directly leads to illegal information disclosure, it shall be determined as the directly responsible person in charge or other directly responsible personnel according to the situation. Yang Shuming is the other directly responsible person for illegal information disclosure of Star Science and Technology.

Liu Jianxun and his agent put forward in their statements and hearings: First, there is no subjective intention or subjective fault in carrying out illegal acts in Liu Jianxun, and the illegal disclosure of information by Star Technology was organized and instigated by others. Second, Liu Jianxun violated the law for the first time with slight harmful consequences and corrected it in time. Liu Jianxun resigned as the director and chairman of Star Technology in February, 2021, and Star Technology has committed illegal accounting errors in August, 2021, which should be regarded as timely termination of illegal acts. At the same time, the main purpose of Star Technology’s illegal disclosure is to avoid the serious consequences of delisting and facilitate bank financing. Star technology has been reorganized successfully, and the harmful consequences of illegal disclosure of information are slight. Third, the financial fraud of Star Technology occurred in 2019, and its punishment should be applied to the Securities Law of People’s Republic of China (PRC) revised in 2005. In summary, I request a mitigated punishment.

Liu Langwen and his agent put forward in their statements and hearings: First, Liu Langwen does not belong to the person in charge who is directly responsible for the illegal disclosure of scientific and technological information of Star. It did not participate in the preparation of the 2019 annual report and was not responsible for the preparation of the 2020 annual report. The financial fraud of Star Technology is inspired by others, and the relevant decisions have nothing to do with Liu Langwen. The signing of relevant reports is based on the requirements of others and the company, and I believe that the audit of professional accounting institutions will be checked. Second, Liu Langwen, as a professional manager, has no internal motivation and requirements for financial fraud. After taking over as chief financial officer and chairman, he has taken corresponding measures and put forward corresponding plans to squeeze the water out of financial statements as much as possible. Third, my life is difficult and I can’t afford to pay a high fine. In summary, I request a lighter punishment.

Pan Qingshou and his agent put forward in their statements and hearings: First, Pan Qingshou did not organize and implement the illegal information disclosure, and was unaware of the illegal information disclosure of Star Science and Technology, so he was not directly responsible; Second, Pan Qingshou did not participate in the company’s production, operation and management, but signed it under the impetus of others based on the professional opinions confirmed by financial personnel and audit institutions. In summary, I request exemption from punishment.

Yang Shuming and his agent put forward in their statements and hearings: first, inform the facts in advance that they are wrong. Yang Shuming has no illegal motive for making fraud, and all the fraud behaviors he has carried out are arranged by the company leaders and only play a secondary role. His behavior is a duty behavior, and the relevant responsibilities should be borne by the company and should not be recognized as the directly responsible personnel. Second, Yang Shuming has a variety of mitigating circumstances. He has repeatedly verbally requested to stop illegal activities; Cooperate with the company to take remedial measures, actively cooperate with the investigation of illegal acts, make meritorious deeds, and reduce harmful consequences. Third, the illegal acts in this case occurred in 2019 and 2020, and the Securities Law before the revision should be applied. To sum up, I request a reduction or exemption from punishment.

In her statement and defense, Chen Meifen pointed out that, first, I did not have the substantive management authority of the chief financial officer in 2019, and I did not understand the relevant situation of the 2019 annual report. In order to ensure a smooth transition, he left his post on June 9, 2020 after signing the 2019 annual report. Second, during his tenure, he actively fulfilled his due diligence obligations in accordance with regulations; Third, I can’t afford a fine of 800,000 yuan. In summary, I request exemption from punishment.

After review, I will think that:

(a) about Liu Jianxun’s statement and defense.

First, Liu Jianxun organized the company’s "annual report working group" to "beautify" financial statements; Signed the Business Intermediary Cooperation Agreement and the Decision on Data Adjustment of the Company’s 2020 Annual Report with the cooperative counterfeiting unit, and the evidence on file is sufficient to prove its illegal behavior in organizing and implementing Star Science and Technology information disclosure. Its defense that people are instructed to engage in illegal acts and have no subjective fault cannot be established.

Second, the total inflated profit of Star Technology in 2019 accounted for 761.20% of the total profit disclosed in the current period, which had serious harmful consequences. Star Technology’s self-examination and correction of accounting errors occurred after Liu Jianxun left his post in August 2021, but he did not take the initiative to eliminate or mitigate the harmful consequences of illegal acts, which did not meet the statutory mitigation or exemption from punishment.

Third, Star Technology’s 2019 annual report was disclosed on April 20, 2020. The illegal information disclosure occurred after the Securities Law revised in 2019 came into effect. It is not improper for me to apply the Securities Law revised in 2019.

(2) defense opinions about Liu Lang’s question

First, as the then financial director and chairman of Star Technology, Liu Langwen was a member of the company’s "annual report working group", and cooperated with the capital operation of "financial beautification" to organize and implement the illegal information disclosure of Star Technology. Liu Langwen’s defense of "squeezing the water in financial statements as much as possible" also proves that he knows and participates in illegal information disclosure. The excuse that it is not responsible for the preparation of the 2020 financial report, is instructed by others, and has no motivation for financial fraud cannot be established.

Second, we have comprehensively considered Liu Langwen’s illegal facts and his position and role in engaging in illegal acts, and made administrative penalties according to the facts, nature, circumstances and social harm of his illegal acts. There is nothing wrong with the amount of punishment.

(3) Arguments about Pan Qingshou

First, Pan Qingshou, as a member of the company’s "Annual Report Working Group", was responsible for internal and external coordination and organized and implemented the illegal information disclosure of Star Technology. Its defense that it did not organize the implementation of relevant illegal acts and did not know the relevant situation of Star Technology could not be established.

Second, Pan Qingshou, as the then director and general manager of Star Technology, should fulfill his duty of diligence, pay necessary attention to the relevant situation of the company, and ensure that the contents of the relevant annual report signed by him are true, accurate and complete. Believing in professional advice and signing under the impetus of others are not excuses.

(four) about Yang Shuming’s statement and defense.

First, Yang Shuming took the initiative to put forward the way of financial fraud, and was responsible for contacting relevant entities to cooperate with financial fraud, and coordinating the financial personnel of subsidiaries to implement it internally. Yang Shuming plays a major role in the illegal activities of Star Science and Technology Information Disclosure, and is one of the main participants and implementers of the illegal activities of Star Science and Technology Information Disclosure. The defense reasons such as performing duties and only playing a secondary role are not established.

Second, Yang Shuming’s cooperation in accounting error correction and investigation of Star Science and Technology in 2021 has been taken into account in the penalty.

Third, the illegal disclosure of Star Science and Technology information occurred after the Securities Law revised in 2019 came into effect, so it is not improper for me to apply the law.

(five) about Chen Meifen’s statement and defense.

As the then chief financial officer of Star Technology, Chen Meifen should take the initiative to understand and continuously pay attention to the company’s production, operation and financial situation. Chen Meifen said that she didn’t know the relevant details of the 2019 financial statements, but she still signed the 2019 annual report of Star Technology as the chief financial officer, which is a performance of not being diligent and conscientious. I will make administrative punishment based on the facts, nature, circumstances and social harm of the illegal acts of the parties concerned, and there is nothing wrong with the amount of punishment.

To sum up, I will not accept the opinions of the above parties.

According to the facts, nature, circumstances and social harm of the illegal acts of the parties concerned, and according to the provisions of the second paragraph of Article 197 of the Securities Law, I will decide:

1. Give a warning to Jiangxi Star Technology Co., Ltd. and impose a fine of 6 million yuan;

2. Give warnings to Liu Jianxun, Pan Qingshou and Liu Langwen, and impose fines of 4.5 million yuan respectively;

3. Give a warning to Yang Shuming and impose a fine of 3 million yuan;

4. Zhang Shaohuai and Chen Meifen were given warnings and fined 800,000 yuan respectively;

V. Li Juan, Wang Jun and Dong Shenglian were given warnings and fined 500,000 yuan respectively.

The above-mentioned parties shall remit the fine to the bank of China Securities Regulatory Commission: the business department of China CITIC Bank Beijing Branch (A/CNo.: 711101018980000162) within 15 days from the date of receiving this penalty decision, and the bank will directly turn it over to the state treasury, and send a copy of the payment voucher with the name of the party to the office of the Administrative Punishment Committee of China Securities Regulatory Commission for the record. If a party refuses to accept this punishment decision, he may apply to China Securities Regulatory Commission for administrative reconsideration within 60 days from the date of receiving this punishment decision, or bring an administrative lawsuit directly to the people’s court with jurisdiction within 6 months from the date of receiving this punishment decision. During the period of reconsideration and litigation, the above decision shall not be suspended.

China Securities Regulatory Commission

July 21, 2023

August 30th.

1) The Notice on Strengthening Examination Management in Compulsory Education Schools was issued.

On August 30th, the Ministry of Education issued the Notice on Strengthening the Examination Management of Compulsory Education Schools, which made arrangements for strengthening the examination management of compulsory education schools. It was clearly put forward that there should be no paper-and-pencil examination in the first and second grades of primary schools, and the school should organize a final examination every semester for other grades of compulsory education. For junior high schools, a mid-term examination can be arranged appropriately from the reality of different disciplines.

2) The series of press conferences on the golden autumn of education focused on the education and teaching of primary and secondary schools in the autumn semester and the supervision of "double reduction" and "five management"

On the morning of August 30th, the Ministry of Education held the third series of press conferences on the golden autumn of education in 2021, introducing the education and teaching work of primary and secondary schools in the autumn semester and the supervision of "double reduction" and "five management". It was pointed out at the meeting that this autumn semester is the first semester for primary and secondary schools to fully implement the deployment requirements of "double reduction". It is necessary to take the implementation of the central "double reduction" work deployment as a major political task, focus on giving play to the role of school education as the main front, and actively promote the high-quality development of basic education.

3) Minister Huai Jinpeng attended the opening ceremony of the National Institute of Education Administration in the autumn of 2021 and delivered a speech.

On August 30th, the National School of Education Administration held the opening ceremony for the fall of 2021. Huai Jinpeng, Party Secretary and Minister of the Ministry of Education, attended the opening ceremony and delivered a speech.

Huai Jinpeng pointed out that the education system should take studying and implementing the spirit of the important speech of the Supreme Leader General Secretary on July 1st as a major political task, and accurately grasp the great historical achievements made by our party, the theme of realizing the great rejuvenation of the Chinese nation, the profound connotation and value of the great party-building spirit, and the fundamental requirement of learning from history and creating the future. First, we should strengthen and improve the Party’s overall leadership over education to provide a strong guarantee for education reform, development and stability. Second, we must firmly promote the implementation of the fundamental task of educating people by virtue, and strive to cultivate the vanguard force for realizing the great rejuvenation of the Chinese nation. Third, we should adhere to the people-centered development thought and solve the educational problems that the masses are in urgent need of. Fourth, we must firmly grasp the key point of improving the ability to train talents and provide strong talent and skill support for building a socialist modern power in an all-round way. Fifth, we must adhere to the "four orientations" as an important mission and provide strong support for achieving high-level scientific and technological self-reliance. Sixth, we must persist in deepening educational reform and innovation, overcome difficulties and further stimulate the motivation and vitality of educational development.

4) The selection list of the third batch of national intellectual property information service centers in colleges and universities is publicized.

Recently, China National Intellectual Property Administration and the Ministry of Education selected 20 national intellectual property information service centers in the third batch of universities and publicized the list. The publicity time is from August 30, 2021 to September 3, 2021.

September 1st.

5) the State Council decided to strengthen the national student loan support so that more students with financial difficulties can study with peace of mind.

Li Keqiang, Premier of the State Council of the People’s Republic of China presided over the the State Council executive meeting on September 1st, and decided to strengthen the national student loan support, so that more students from poor families can study with peace of mind. The meeting decided to further improve the national student loan policy, increase the loan amount from this autumn semester, increase the maximum annual loan amount for undergraduate students from 8,000 yuan to 12,000 yuan, and increase the loan interest for graduate students from 12,000 yuan to 16,000 yuan. The financial government will fully subsidize the loan interest of students during their school days.

6) The fourth press conference of the series "Golden Autumn of Education" introduced the relevant information of the Measures for Accountability of Education Supervision.

On the morning of September 1st, the Ministry of Education held the fourth series of press conferences on the golden autumn of education in 2021, introducing the measures for accountability of education supervision. This method will be implemented on September 1st, 2021, which is the first accountability document for education supervision in the history of New China, and the authority and effectiveness of supervision are truly established from the system.

7) The Measures for the Appointment and Management of the Vice President of Rule of Law in Primary and Secondary Schools (Draft for Comment) is open for comments.

The Ministry of Education issued an announcement on September 1st, soliciting opinions from the public on the Measures for the Appointment and Management of Vice Presidents of Rule of Law in Primary and Secondary Schools (Draft for Comment). The deadline for feedback is September 30th, 2021.

8) In 2021, the first lesson of school was broadcast.

Recently, Publicity Department of the Communist Party of China, the Ministry of Education, the Central Party History and Literature Research Institute and the Central Radio and Television General Station jointly produced a special TV program "The First Lesson of School Opening" in 2021 with the theme of "Ideal Illuminates the Future", focusing on celebrating the centenary of the founding of the Party and building a well-off society in an all-round way. Please "July 1st Medal" winners, models for tackling poverty, advanced figures for fighting epidemic, model of the times, heroic astronauts, representatives of the airborne echelon, Olympic athletes after 00, young and middle-aged artists and youth representatives to take a class with primary and secondary school students from all over the world through "cloud classroom" to vividly tell the story of the Communist Party of China (CPC) seeking happiness for the people, rejuvenation for the nation and great harmony for the world.

In 2021, The First Lesson of School Opening was broadcast on CCTV-1 of the Central Radio and Television General Station at 20: 00 on September 1, and simultaneously broadcast on the learning platform of "Learning Power", the national primary and secondary school network cloud platform and the central video.

9) Regulations on the Implementation of the Law on the Promotion of Private Education Provisions on the Protection of Minors’ Schools Two new educational regulations will be implemented on September 1.

On September 1st, Regulations on the Implementation of People’s Republic of China (PRC) Private Education Promotion Law and Provisions on the Protection of Minors’ Schools came into effect.

The "Regulations on the Implementation of the Law on the Promotion of Private Education in People’s Republic of China (PRC)" clearly stipulates that public schools that implement compulsory education may not organize or participate in the organization of private schools, nor may they be converted into private schools; Other public schools shall not hold or participate in the holding of for-profit private schools; When a public school holds or participates in the holding of a private school, it shall not use the state financial funds, affect the teaching activities of the public school, or participate in running the school only by way of brand export, and it shall be approved by its competent department; When a public school holds or participates in the holding of a non-profit private school, it shall not obtain the income from running the school by means of management fees or in disguised form.

The Regulations on the Protection of Minors’ Schools shall come into force on September 1st. The "Regulations" clarify the school protection responsibilities, special protection system, school management requirements, protection mechanism and support and supervision measures.

September 2 nd

10) The Central Third Inspection Team feeds back the inspection situation to the Party Group of the Ministry of Education.

According to the deployment of the CPC Central Committee, on the morning of September 2, the Central Inspection Work Leading Group held the seventh round of centralized feedback meeting of the 19th Central Committee to convey the spirit of the important speech delivered by the General Secretary of the Supreme Leader when he listened to the comprehensive inspection report, to inform the common problems found in the inspection, to make centralized arrangements and put forward clear requirements for doing a good job in inspection rectification and daily supervision of rectification. On the afternoon of September 2, the Central Third Inspection Team reported the inspection situation to the party group of the Ministry of Education. Qin Bin, the team leader, gave feedback on the inspection to Party Secretary and Minister Huai Jinpeng of the Ministry of Education and the leading group of the Party Group of the Ministry of Education. Huai Jinpeng presided over the feedback meeting to the leading group and made a speech on patrol and rectification.

11) The Party Group of the Ministry of Education held a symposium to study and implement the spirit of the important speech of the Supreme Leader General Secretary on July 1st.

In order to further deepen the study and implementation of the spirit of the important "1 July" speech of the Supreme Leader General Secretary, recently,The party group of the Ministry of Education held a special symposium., exchange previous experience and practices, and deploy key work in the next stage. Huai Jinpeng, Party Secretary and Minister of the Ministry of Education, presided over the meeting and delivered a speech. He emphasized that to study and implement the spirit of the important speech of the Supreme Leader General Secretary on 1 July, the theoretical armed forces should be strengthened, the propaganda and interpretation should be deepened, and the implementation should be materialized.

12) Notice on Doing a Good Job in Enrollment of National Adult Colleges and Universities in 2021 was issued.

Recently, the Ministry of Education issued a notice on the enrollment of adult colleges and universities nationwide in 2021, demanding that all efforts be made to ensure the safe and smooth implementation of the adult college entrance examination, comprehensively strengthen the standardized management of enrollment, further strengthen the service of candidates and the review of freshmen’s qualifications, and seriously investigate and deal with violations. In 2021, the national unified entrance examination for adult colleges and universities will be held on October 23rd and 24th.

13) In 2021, the application for the provincial and ministerial collaborative innovation center was started.

The Ministry of Education recently launched the application for the collaborative innovation center jointly built by provinces and ministries in 2021. The declaration adopts the method of provincial recommendation and ministerial recognition. In principle, the collaborative innovation centers recommended by all localities must be recognized by the provincial level and have been in operation for more than 2 years. The number of recommendations does not exceed 2, and the materials are submitted as of September 30, 2021.

14) Carry out publicity and education month activities on myopia prevention and control in September.

Recently, the Ministry of Education issued a notice and decided to launch the third publicity and education month of myopia prevention and control in September 2021.

15) Select the members of the second national propaganda group on myopia prevention and control for children and adolescents.

In order to further implement the Comprehensive Prevention and Control Plan for Children and Adolescents’ Myopia and the Bright Action Plan for Children and Adolescents’ Myopia Prevention and Control (2021-2025), and further and effectively promote the prevention and control of children and adolescents’ myopia under the situation of normalized epidemic prevention and control in COVID-19, after research, the Ministry of Education decided to set up the second national propaganda group for children and adolescents’ myopia prevention and control, continuously expanding the scope and improving the effectiveness of the propaganda.

16) Publicity of Comrade Zhang Hui and Comrade Mou Qionglin being selected for the 2021 Rural Excellent Young Teachers Training Award Program.

In 2021, the selected list of "Award Scheme for Training Outstanding Young Teachers in Rural Areas" was publicized from August 9 to August 15. According to the publicity situation and the evaluation rules and standards, it was decided to supplement Zhang Hui, Lenin Primary School of Sihe Experimental School in Jinzhai County, Anhui Province, and Mou Qionglin, Shuanghe Junior High School in Xintang Township, Enshi City, Hubei Province, who were selected for the award scheme, which is now publicized. The publicity period is from September 2 to 6, 2021.

September 3rd.

17) Release and interpret the Opinions of the Ministry of Education and other five departments on comprehensively strengthening and improving school health and health education in the new era and the results of the eighth national survey on students’ physique and health.

On the morning of September 3rd, the Ministry of Education held the fifth series conference of "2021 Golden Autumn Education", released the results of the eighth national survey on students’ physique and health, and introduced relevant measures to strengthen students’ physique and health.

18) The Ministry of Education and other three departments issued notices to strictly strengthen the management of hygiene, safety and nutrition and health in canteens.

In order to ensure the food safety and nutritional health of schools and kindergartens at all levels, implement the Anti-Food Waste Law of People’s Republic of China (PRC), the Regulations on the Management of Food Safety and Nutritional Health in Schools and the Guidelines for the Construction of Nutrition and Healthy Schools, and promote the healthy growth of students, the Ministry of Education, together with the General Administration of Market Supervision and the National Health and Health Commission, recently issued the Notice on Strengthening the Management of Hygienic Safety and Nutritional Health in School Canteen, specifying the specific contents of strengthening the management of hygienic safety and nutritional health in school canteens.

19) The Ministry of Education, together with the General Administration of Market Supervision and other four departments, issued a notice to co-ordinate the prevention and control of epidemic situation in COVID-19 and school food safety in autumn.

Recently, the Ministry of Education, the General Administration of Market Supervision, the National Health and Wellness Commission and the Ministry of Public Security jointly issued the Notice on Coordinating the Prevention and Control of Epidemic Situation in COVID-19 and School Food Safety in Autumn, and deployed and coordinated the prevention and control of epidemic situation in COVID-19 and school food safety in autumn.

20) Deploy and do a good job in recruiting students for the 2022 national postgraduate examination.

The Ministry of Education recently issued the "Regulations on the Administration of National Postgraduate Enrollment in 2022" (hereinafter referred to as the "Regulations"), and deployed all enrollment units in various places to make overall plans for the postgraduate examination enrollment under the condition of normalization of epidemic prevention and control. The initial test of the 2022 national postgraduate entrance examination is scheduled for December 25-26, 2021, and a few examination subjects that take more than 3 hours or have special requirements such as using sketchpad are scheduled for December 27.

21) 62 units were identified as the second batch of national language and writing promotion bases.

On the 3rd, the Ministry of Education announced that 62 units will be designated as the second batch of national language and writing promotion bases. The publicity time of the selected list is from September 3 to September 7, 2021.

September 5th.

22) Feedback from the Seventh Round of the 19th Central Committee The 15 Central Leading Group for Inspection Work gave "one-on-one" feedback to the Ministry of Education and 31 middle schools.

According to the deployment of the CPC Central Committee, the feedback from the seventh round of the 19 th Central Committee to the party group of the Ministry of Education and the party committees of 31 middle-level universities has been completed recently. This round of patrol feedback is carried out by combining centralized feedback meeting with "one-on-one" feedback from all central inspection teams.

From September 2 nd to 4 th, 15 central inspection teams gave "one-on-one" feedback to the Ministry of Education and 31 middle schools. According to the arrangement of the central inspection work, the central inspection teams informed the main leaders of the inspected party organizations of the important problems found during the inspection, and gave feedback to the leading group.

　 　 On January 25th, the Supreme People’s Court held a forum for media experts. At the forum, more than 20 media experts, including NPC deputies He Dongping and Xu Rujun, and Chinese People’s Political Consultative Conference members Ekbel Mi Jiti and Zhou Xisheng, made positive suggestions and suggestions on further strengthening the news propaganda and public opinion guidance of the people’s courts and promoting the benign interaction between the judiciary and the media, and put forward pertinent opinions. The speech is summarized as follows:

He Dongping, deputy to the National People’s Congress and editor-in-chief of Guangming Daily.

　 　 　 　　Nowadays, social media occupies people’s leisure space and selectively sets topics, which has become a crucial guide. We should introduce role models that can attract audiences and guide people’s behavior. To implement the top-level agenda setting, it is not enough to follow up the advanced people’s media, and it is not enough to tell stories. To pay attention to the existing platform, I noticed that the Supreme Law and CCTV jointly held the "My Favorite Good Judge" recommendation activity in 2017. In addition, the People’s Court Newspaper has also launched the top ten highlights of the people’s courts for many years, and courts at all levels are also pushing their own advanced models. In terms of character communication, the topic setting should be more conscious.

Xu Rujun, deputy to the National People’s Congress and president of Economic Daily.

　 　 　 　　First, we should keep up with the requirements of the times and continue to support the news media in publicizing and reporting the rule of law according to different characteristics. Second, continue to focus on fairness, justice and openness, and tell the story of the rule of law well. The story is the most attractive and touching. We should administer justice fairly, strictly enforce the law, express the judicial practice of the party and the government in loving the people and being close to the people through every judicial case, and publicize it vividly through the media. Third, we should continue to strengthen communication with NPC deputies and all walks of life, improve the external supervision mechanism, and listen to people’s opinions and suggestions on judicial work.

Member Chinese People’s Political Consultative Conference and Deputy Secretary of the Party Committee of China Writers Publishing Group, Aikebaier Mi Jiti

　 　 　 　　First, it is very good to grasp the nodes in 2018, such as promoting the benign interaction between the judiciary and the media in the new era of comprehensively governing the country according to law. It is a node to be grasped to strengthen the propaganda of the Constitution and make it the bottom line of every citizen, especially every member of the ruling party. Second, it used to be called "cracking down on gangs", but now it is called "cracking down on gangs". This is a good propaganda node. There are many cases in the process of "cracking down on gangs", so we should publicize them well. Third, there are ways to solve the problem of implementation, and we should increase publicity on how to implement these typical "Lao Lai".

Zhou Xisheng, member of Chinese People’s Political Consultative Conference and president of China Search Information Technology Company.

　 　 　 　　The Supreme Court has done so much work, how to let more people know is very important, and it is necessary to strengthen judicial propaganda with richer practice and more innovative and diverse means. The new measures and new features of governing the country according to law, and how to better interpret the Supreme Law and spread it internationally need new ways. I study English myself and have worked in the United States for a long time. Now I am willing to do these things. In addition, you can do more public opinion collection. In terms of public opinion collection, we are also willing to provide services from the mobile Internet to the PC Internet. There is no problem of charging. We are professional in this matter and a lot of information can be provided.

Zhang Guoqing, a researcher at China Academy of Social Sciences.

　 　 　 　　A few suggestions: First, the Supreme Law should give appropriate, powerful and timely attention to major online public opinion events and guide the social atmosphere by legal means. Second, we should give a more timely and accurate response to the public’s concerns, especially those related to public order, good customs and social security. Third, use the Internet to spread the law on the Internet and tell a good story about China’s Internet. Fourthly, the management of official websites, Weibo websites and WeChat WeChat official account. Can there be a special staff to maintain interaction with the experts and scholars present here, so that experts and scholars can make long-term contributions to the public opinion and legal construction of the Supreme Court?

Cheng Manli, Dean of Peking University National Institute of Strategic Communication.

　 　 　 　　In the era of new media and social media, everyone is a communicator, which will lead to the consequences of rumors and gossip flying all over the sky. It is very difficult to reverse it. It is necessary to actively release information, block the spread channels of rumors, and actively respond to interact with media netizens. We should be alert enough to the tendency of public opinion and take the initiative to respond, otherwise the cumulative impact of this negative effect will be bad. The media has the function of supervising the administration of justice, provided that the media fully understand the judicial procedure, how the judicial organs determine the facts, which laws are applicable, and what procedures are used to conduct trials. In this respect, the judiciary needs to do popular science.

Wu Haipeng, deputy editor-in-chief of Phoenix.com.

　 　 　 　　After entering a new era, we have many new demands for law enforcement, legislation and judicial interpretation. Combined with the documents issued by the Central Political and Legal Committee, I have two suggestions to do a good job in "eliminating evils": First, with investigative reporters who can write, do a lot of digging on typical cases, write one or two editions, and write clearly the nature and context of this case, including which laws were violated and how to punish them. Second, for example, in the trial, the media can try to follow the live broadcast.

Dong Guanpeng, Dean of Institute of Media and Public Affairs, Communication University of China

　 　 　 　　Four persistences and four breakthroughs, this is my suggestion. The first one is to insist on all-staff project, all-staff battle, and everyone has passed the media barrier. The second is to insist on all-media communication. The third is to insist on real-time interaction all year round. Fourth, insist that content is king. Four breakthroughs: first, the breakthrough of phenomenal audio and video works. Second, the breakthrough in the ways, methods and ways of innovative communication of people ruled by law. Third, the breakthrough in upgrading the new media platform of mobile internet. Fourth, major public policy issues, breakthroughs in public participation and contribution.

Professor Wang Jun, School of Journalism and Communication, Communication University of China

　 　 　 　　First, we have all popularized the law in the Seventh Five-Year Plan, and the time sequence and key points of popularizing the law have been established over the years. Realistically, how is our law supreme? How to be deeply rooted in people’s hearts? We have a lot of homework to do. Secondly, the protection of human rights, especially the protection of vulnerable groups, those who lack the right to speak in society (including ordinary judges), how to protect their human rights. The third is due process. Our procedure is transparent and visible. Justice is not only the content justice, but also the entity justice. We also have the procedural justice, which we can see. I hope the Information Bureau can make further progress.

Professor Liu Bin of China University of Political Science and Law

　 　 　 　　The work of the people’s courts is centered on trial. For the trial of major issues and cases with high social concern or high sensitivity, it is suggested that the Information Bureau and the General Media Office make a publicity plan in advance, and invite some experts to guide public opinion and prepare for the negative public opinion. It is suggested to innovate the form of propaganda work in people’s courts. In addition to the audio, video, storytelling, endorsement and other forms just mentioned, the recent selection activities carried out by the people’s courts are very good forms. It is suggested that the Information Bureau and the General Media Agency should give full play to the role of existing media experts.

Wei Wuhui, Senior Engineer, School of Media and Communication, Shanghai Jiaotong University.

　 　 　 　　The Supreme Law is a very authoritative institution, and it is easy to form a statement that makes people feel that it is a final decision. This is also a very sensitive authority, so it is very important to strengthen issue management and public opinion environment detection. This is a very professional practice in public relations, and it is necessary to make more use of relevant media and industry experts to explain it.

CCTV News Anchor Hai Xia

　 　 　 　　The Supreme Law has publicized many cases with social influence and high public concern through the news media, which has won full recognition from all sides. This shows that the Supreme Law should not only let the people get the final result of judicial justice, but also pay special attention to let the people see the realization process of judicial justice. This is not only a manifestation of the openness, self-confidence and conscious acceptance of supervision of the Supreme Law, but also the result of actively promoting and guiding the dissemination of judicial information. I hope that in 2018, the Supreme Court will continue to deepen and adhere to these measures. In terms of innovation of means of judicial information dissemination, I hope to have more abundant practice and more diverse forms.

Zhu huaxin, editor-in-chief of Online Public Opinion magazine, is in charge of People’s Daily.

　 　 　 　　This year is 40 years of reform and opening up, and governing the country according to law is an important part of the great achievements of the 40 years of reform and opening up. In terms of judicial openness, the Supreme Law has done a very good job and can do more publicity. In addition, the emotion and law of judicial cases in the past year has always been a difficult problem for the media and netizens. In this respect, the court handled it well, got a balance between emotion and law, and finally found the greatest common denominator.

Yang Zhanghuai, Deputy General Manager of Phoenix News

　 　 　 　　The Supreme People’s Court and people’s courts at all levels are responding to the public opinion of hot events more and more quickly, the response methods are more and more grounded, and the response content is more and more emboldened. It is necessary to make timely responses to hot events and timely preparations for hot events. Now some social software, such as small videos, can be used for live broadcast. We have live broadcast to catch Lao Lai and live broadcast our daily work, which is very good for breaking people’s mystery. Big data analysis can release data closely related to the people.

Tan Jun, Legal General Manager of Baidu Company

　 　 　 　　I would like to make some suggestions on the propaganda work of new media. First, grasp talents. General Secretary of the Supreme Leader pointed out that talents are the foundation of innovation, and the driving force of innovation is actually the driving force of talents. Second, grounding gas. I understand the meaning, that is, focus on the typical case. Third, build ecology. In fact, the magic weapon to win in the era of mobile Internet is to establish our own ecosystem, and court propaganda is no exception. Publicity is not only the publicity of the court’s own website and two micro-ends, but also the construction of an ecosystem in which traditional media, online media, super APP, legal experts and online V coexist and grow together.

Who is the dean and professor of the School of Design and Art of Hunan University?

　 　 　 　　I came here to see a lot of information things, which I have seen doing very well in state organs.

　 　 　 　　From the design point of view, the most important thing is what kind of requirements our users have for the law. In fact, the highest standard is how ordinary people can get the legal knowledge and legal-related assistance they need, which requires us to design from the user’s point of view. Because what we design is not what we want to spread, what is more important is what the people want to see and what they hope to achieve.

Xi Danni, Chief Reporter of Social News Department of CCTV News Center

　 　 　 　　We did the first live broadcast of CCTV trial, which received enthusiastic attention from the central government and society. I hope to choose some socially influential cases for us to do. In the past five years, the people’s courts have really made justice visible and tangible. I think the informatization of the Supreme Law has been done very well, and it is really tangible and visible justice. To tell a good judicial story, we can change the angle, and we can organize reporters to collect opinions below, tell a good judicial story and bring people with things.

Zhang Changhao, General Manager of Sina Judicial Channel

　 　 　 　　First of all, I would like to talk about two feelings: First, the dissemination of some judicial information, such as the recent judicial interpretation of the determination of the joint debt of husband and wife issued by the Supreme Law and the case that Zhengzhou Intermediate People’s Court changed its judgment to discourage smoking in the second instance. From the perspective of information dissemination, courts at all levels are more confident and more professional. Second, there are many excellent judges, which deserve our special attention. Talk about three suggestions: First, it is suggested to plan and design a national judicial brand image from the Supreme Law. Second, from the perspective of the public, increase our information dissemination on the two main lines of fair justice and justice for the people. Thirdly, we can actually try to publicize the current judicial situation in China through international comparison.

Liu Qianwen, Editorial Board of Tencent News

　 　 　 　　Since 2016, Tencent has had a lot of cooperation with the court, including catching the live broadcast of "Lao Lai". We can continue to expand the strength of experts, do public opinion maintenance together, and do more things in dispelling rumors. We are now making a rumor tool for the real platform, which can complete the purification by ourselves or help the platform to purify. Regarding artificial intelligence, Tencent AI Lab has made many attempts. We hope that with our strength, we can do a better job in smart courts, grasping "Lao Lai" and promoting fairness, openness and justice.

Xu Wen, deputy editor-in-chief of Sohu.com.

　 　 　 　　Internet hotspots should be used to popularize the law. For example, a golden retriever dog bit people the other day, and the police went out to kill the dog. After this incident came out, it formed a curse on the Internet for a period of time. What is more serious is that this policeman was searched by human flesh, and his personal information was made public, which affected his personal life. In fact, there are many points in this incident that can be popularized. The Internet is developing rapidly and is also very popular. Everyone is very concerned about hot spots, and netizens also need authoritative institutions to answer questions. The effect of popularizing laws combined with cases is definitely the best.

Gao Wen, editor-in-chief of Netease Media

　 　 　 　　In 2017, up to now, with the support of the Supreme Law, we have cooperated with local courts in 11 provinces across the country to do more than 100 live broadcasts of "Lao Lai", and we are constantly innovating the record of Netease live broadcasts in the openness of government affairs. The comments and comments of netizens have responded particularly well. We admire the openness of the Supreme Court in this area. There are many risks in the live broadcast of the execution of "Lao Lai". As a new media report, we dare to do so, which shows that the Supreme Court and the court system are very confident in the execution ability and the professionalism of the executives.

Lin li, Senior Director of Headline Public Affairs Cooperation today.

　 　 　 　　Have some ideas and suggestions. First, I hope that the live broadcast and exposure of "Lao Lai" can be normalized and scaled up, and I hope to establish cooperation with more courts. Second, there are some specific plans and ideas. Combined with the project exposed by "Lao Lai", I want to be the exposure platform for "Lao Lai" unpaid migrant workers before the Spring Festival. It is a matter of great concern for migrant workers to be owed wages. Before the Spring Festival, we can combine this hot spot to do public welfare activities to recover "Lao Lai". In addition, what is generated behind our report is big data. During the annual cooperation between the two sessions, the reports of the two sessions are reported, and the analysis and statistics of the crowd can also be used as a reference for the Supreme Law.

　 　 　 　　All the photos in this group were taken by Sun Ruofeng.

Yazemeenah Rossi, a 60-year-old French model, made a publicity advertisement for Dreslyn and Land of Women to jointly produce a set of swimsuits. (Webpage screenshot)

　　International online feature: Yazemeenah Rossi, a 60-year-old French model, recently shot a publicity advertisement for online clothing store Dreslyn and women’s underwear manufacturer Land of Women to jointly produce a set of swimsuits. In the photo, Jasmina wears a white bathing suit and has a beautiful posture. Although full of white hair, but still elegant demeanor as people.　　　

　　The shooting of this group of photos aims to distinguish Yasmina from the "super sexy image" in previous swimsuit advertisements by highlighting her lines and long white hair.　　　

　　Brooke Taylor Corcia, the founder of Dreslyn, said that the simple white outline of this set of swimsuits is to make people pay more attention to women’s personality. She added that Jasmina is confident and exudes health and vitality.　　　

　　Jasmina currently lives in Malibu, California. Besides being a model, she is also a visual artist, actress and photographer.

Jasmina said that she would always insist on modeling. (Webpage screenshot)

Brook Taylor Corcia, founder of Dreslyn, said that Jasmina was confident and exuded health and vitality. (Webpage screenshot)

Brook Taylor Corcia, founder of Dreslyn, said that Jasmina was confident and exuded health and vitality. (Webpage screenshot)

The shooting of this group of photos aims to highlight Jasmina’s lines and long white hair. (Webpage screenshot)

Brooke said that the simple white outline of this set of swimsuits is to make people pay more attention to women’s personality. (Webpage screenshot)

　 　 　 　 How does WeChat activate China Unionpay Quick Pass function? Introduction of WeChat applet supporting China Unionpay Quick Pass payment method

　　　　　　Ordinary users of China Unionpay Quick Pass function can’t open it on WeChat. Only when merchants open China Unionpay Quick Pass payment, users can use China Unionpay Quick Pass to pay in small programs.

　　　　　　Merchant opening steps:

　　　　　　Log in to the backstage of WeChat payment merchants-> Product Center-> Development Configuration page, find "Payment Method Configuration" at the bottom, and click "Open". There is no need for any additional configuration. After opening, as long as the user’s mobile phone is equipped with China Unionpay Quick Pass app, they can choose to pay in China Unionpay Quick Pass when paying for the applet.

　　　　　　Steps for users to pay with China Unionpay Quick Pass:

　　　　　　1. When the merchant opens China Unionpay Quick Pass, when users make payment in the applet, two signs, WeChat Pay and China Unionpay Quick Pass, will be displayed below, and click China Unionpay Quick Pass.

　　　　　　2. Click Allow according to the page prompts, and then you can jump to China Unionpay Quick Pass app.

　　　　　　3. Finally, click to confirm the amount and click Pay Now.

Mobile power, also known as "power bank", refers to a portable power supply that charges electronic products such as smartphones, tablets/portable computers, and smart wearables, and is scheduled to be carried by users. It is a portable device that integrates power storage, voltage boosting, and charging management. Mobile power supplies are widely used due to their relatively small size, large capacity, portable portability, and good versatility.

When consumers purchase mobile power products, they can refer to the following guidelines:

1. Go to shopping malls or specialty stores or online stores with large scale, good service quality and reputation.

2. Purchase brand products manufactured by well-known production enterprises, which have more advanced management systems and production facilities, ensuring product quality.

3. Check whether the outer packaging of the mobile power supply is complete, whether it contains basic accessories such as product qualification certificate, Chinese instruction manual, warranty policy, etc. At the same time, check the appearance of the product, and require clean appearance, no cracks, no burrs, no rust in the interface, regular buttons, etc. The mobile power supply body should have various parameters marked in standardized Chinese, as well as the name of the manufacturer/manufacturer or trademark, warning instructions and other information. Never buy "three no" without Chinese product information, no name or trademark of the manufacturer/manufacturer, and no electrical parameters."Mobile power supply.

4. Regular manufacturers’ product manuals or outer packaging will print the restricted use of six hazardous substances in electrical and electronic products, and the relevant content is clear.

5. Choose the charger carefully, choose the charger with the CCC certification logo to charge the mobile power supply, and do not use the "three no" without the CCC certification logo, no Chinese product information, no manufacturer/manufacturer name or trademark."Charger.

6. It is recommended not to charge or discharge frequently, and to avoid long-term charging. Pay attention to whether the shell temperature is abnormal when charging, so as to avoid accidents caused by damage to the internal protection circuit.

7. If the mobile power supply is accidentally dropped or hit by a heavy object, do not use it in a hurry. Be sure to check whether the shell of the mobile power supply is cracked or swollen, and whether there are loose devices inside that produce abnormal noises. If this occurs, stop using the mobile power supply and seek after-sales maintenance. If there is no after-sales service, it should be scrapped.

8. When the mobile power supply is not in use, it should be placed in a protective box or alone to avoid contact with other metal foreign objects to prevent short circuits. If it is not used for a long time, it is best to maintain about 80% of the power before storage, and then pack it in a moisture-proof package and store it in a dry and cool place.

9. If you have any questions about the product when purchasing the product, you can ask the merchant for the quality certification documents of the product from the market supervision department or a third-party testing agency, such as test reports, sampling reports, certification certificates, etc., to see if the report contains the relevant test content of this product, whether each test item is qualified, and if there is a certification certificate, whether it includes this product model. (Source: Jinan Market Supervision Administration website)

In today’s era when technology is changing with each passing day, the automobile industry is also undergoing unprecedented changes, and electric vehicles (EV) are becoming a new technology hotspot. Xiaomi Group, a technology giant that started with smart phones, has now officially entered this highly competitive field. In March 2021, Xiaomi announced that it would enter the automobile industry. Since then, the progress of Xiaomi Automobile has been receiving much attention. Now, with less than half a year to go before the mass production of Xiaomi’s first car, Lei Jun, founder, chairman and CEO of Xiaomi Group, announced that it will hold a Xiaomi car technology conference at 2 pm this Thursday, which will be the first official appearance of Xiaomi car.

The technical conference of Xiaomi Automobile is a milestone, which marks the official debut of Xiaomi in the automobile industry. Although the theme of the conference is technology rather than products, it still shows that Xiaomi has made remarkable progress in automotive technology and is ready to share these achievements with the public and the industry. Lei Jun’s circle of friends further emphasized the importance of this point, and his words revealed his confidence in Xiaomi’s automobile technology.

Before this conference, Xiaomi Auto’s official social media account has been launched, which indicates that Xiaomi Auto’s brand building and marketing activities have started, and Xiaomi is preparing to enter the vast auto market. In the latest Catalogue of New Energy Vehicles Exempted from Vehicle Purchase Tax issued by the Ministry of Industry and Information Technology, the information of Xiaomi’s first model SU7 was officially disclosed, which further deepened the public’s expectation for Xiaomi.

The technical parameters of Xiaomi SU7 show Xiaomi’s ambition in electric vehicle technology. Two kinds of battery packs with different capacities and different cruising ranges, as well as technical support to BYD and Contemporary Amperex Technology Co., Limited, two major battery manufacturers, all show Xiaomi’s in-depth research and cooperation in battery technology of electric vehicles. In particular, the options of different battery capacity and different vehicle kerb quality provide responses to different market demands.

Judging from Lei Jun’s promise, Xiaomi Automobile will show cutting-edge technology and high-level manufacturing capability when it is released. This commitment is not only a strong signal to consumers, but also shows the automobile industry that Xiaomi is a new competitor with foresight and strength. Xiaomi’s brand influence and successful experience in the field of intelligent hardware may bring new innovation and vitality to the automobile industry.

All in all, the upcoming technical conference of Xiaomi Automobile is a key moment in Xiaomi’s journey into the automobile industry. It will not only show Xiaomi’s latest achievements in automotive technology, but also lay the foundation for the market launch of Xiaomi’s first mass-produced car. With the official appearance of Xiaomi Automobile, we have reason to expect how Xiaomi will show its innovative spirit and technical strength in this new field full of challenges and opportunities.

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Wherever Hua Xizi goes, it is all oriental aesthetics.

Since its establishment, Hua Xizi has fully integrated the elements of the national tide into the brand, and at the same time, taking advantage of the live broadcast room in Li Jiaqi, it has once become a model of the rise of the national tide brand.

But on the other hand, it frequently overturned on loose powder, cleansing oil and eye shadow. Hua Xizi’s oriental makeup gift box is still "crying" for many girls in the little red book. The ancient high-end Huaxizi, which is understood, seems to be lacking in modern high-end.

Interestingly, however, the sales of Hua Xizi are still very high.

Hua Xizi’s Success Password: Guofeng Marketing Meets Li Jiaqi.

Hua Xizi was founded in 2017. "Flower" means to raise makeup with flowers, and "Xizi" is named after Su Dongpo’s "Want to compare the West Lake with the West Lake, it is always appropriate to make light makeup and heavy makeup", and "Oriental makeup, raise makeup with flowers" is also the brand concept of Hua Xizi. It can be said that Hua Xizi is full of national style from name to concept, and the element of "Oriental women" is engraved in products and marketing.

For example, concentric lock lipstick, Shouwu eyebrow pencil and Songyan butterfly feather mascara … seem to add these beautiful national style prefixes, no matter what color number or model, as long as they are used, they are "the beauty of the East". In addition to the originality of the name, Hua Xizi integrated the national style elements and techniques such as "micro-carving" into the packaging design, and introduced carved lipstick, even combined with ceramics. It can be said that Hua Xizi’s positive innovation around the national style and clear brand positioning under a certain cultural label are really lacking in old domestic products such as Perfect Diary, Appropriate Herbal Medicine and Nature Hall.

At the same time, in the choice of spokespersons, from kiku, a "four thousand-year-old beauty", to Du Fu, a supermodel with an antique appearance, to Liu Shishi, who is gentle and classical in temperament, and Charlie, who is moderately superior to the national songs, everyone has just combined with "Oriental Aesthetics".

Not only are the products and spokespersons very "national style", Hua Xizi actively promotes more and more users to participate in the discussion of national style culture through marketing efforts, such as the discussion of national style topics such as "Charlie meets Hua Xizi", "Hua Xizi’s birds fly at the phoenix" and "Oriental Romance" initiated on the network platform, supplemented by online and offline national style advertisements, and the scenery is the same for a time.

As long as there is a "national style", is it "charming" enough? The answer may be yes.

According to a survey of more than 1,000 post-80s consumers in the first-tier to third-tier cities in China by Park Rui &Credamo, the minority circle that women are most concerned about has "national style". It can be seen that from the main consumer group of the younger generation to the women who are romantic about "national style until death", as a make-up brand, Hua Xizi chooses the right path, which will get twice the result with half the effort.

In addition, on the way of Hua Xizi’s rise, one person who has to be mentioned is Li Jiaqi. At the end of September 2019, Li Jiaqi was invited to become the chief recommender of Huaxizi, and deeply participated in its product research and development. Insiders of Huaxizi Company said, "Li Jiaqi said no, this product will not pass."

In Li Jiaqi’s public live broadcast, I also "bound" myself with Hua Xizi in numerous high-profile ways, such as: "I supervised them to polish the concentric lock lipstick last year", "Hua Xizi is getting better and better under the supervision of my Li Jiaqi" and so on.

According to institutional statistics, in 2020 alone, Hua Xizi appeared 77 times in the live broadcast room in Li Jiaqi. From the sales data, it took only 16 months for Huaxizi to go from a new beauty product that was difficult to enter the top 20 in Tmall sales in 2019 to a sales volume of more than 190 million yuan in 618 in 2020, ranking first in Tmall GMV.

Next, Huaxizi is still going smoothly. According to the data, in 2021, the highest monthly sales growth rate of Huaxizi reached 89.83%, and the single brand GMV exceeded 5.4 billion yuan, an increase of 80% over the previous year, making it the first local makeup brand. In overseas markets, Huaxizi has been sold to more than 200 countries and regions around the world, with a turnover of 14 million yuan, an increase of 286% over the previous year, pushing domestic products to the world.

The dilemma of Hua Xizi: neither high-end nor cheap.

As a new domestic brand, Huaxizi takes the people-friendly route in price, and the price is mainly 100-300 yuan, which also means that it does not belong to the category of high-end beauty cosmetics. It seems that Hua Xizi is also aware of this and doesn’t want to fight the price war any more, as can be seen from his "bad" behavior in this year’s double eleventh promotion.

Compared with other make-up brands, Hua Xizi only launched preferential activities such as "full dress plus gift", "buy 1 and enjoy 3" and "buy 1 and enjoy 7", and the preferential strength is not "double eleven" at all. In this regard, the relevant person in charge of Hua Xizi revealed: "Hua Xizi’s preferential strength in the traditional e-commerce promotion node has always been small, and the brand is still long-term and will not be excessively pursued.

Not only is he unwilling to lower the price, but Hua Xizi also wants to make a breakthrough in the unit price of customers. "Why can China brands only sell cheap prices? We want to break the price ceiling. " Fei Man, co-founder of Hua Xizi, said in an exclusive interview with the media that Hua Xizi must escape low-price competition if he wants to produce products with high creativity, high technology and high investment.

Hua Xizi’s practice of breaking the price ceiling first chose the Japanese market to practice. The price of Hua Xizi’s powder cake products in Japan is around 300 yuan, and the price directly catches up with Chanel’s cake products. In China, it is also trying to increase the unit price of customers on the basis of the price system that customers are used to. For example, 520 nodes launch concentric Qi Mei suits, and 618 and New Year Festival both launch Oriental Beauty dresses, with prices ranging from 520 to 1314. The unit price of customers is increased by combining products, but domestic customers do not pay the bill.

Relying on these gift boxes, Hua Xizi was "black and red" in the little red book. Many girls who received the gift boxes called "crying in the toilet". The point that everyone vomited was mainly in the exaggeration of formal design and no cost performance. The same amount would rather receive a high-end big-name single item.

Strangely, aside from the cost performance ratio, the gift box of oriental makeup is also a beautiful story about the national style, and the design inside and outside of the gift box is also close to the "national style". Why can this national style only poke the hearts of straight men, but it doesn’t work for girls?

Perhaps it is the user’s aesthetic fatigue, or it may be more rational. But for Hua Xizi, the premise of raising the price, as Fei Man, co-founder of Hua Xizi, said, is actually a product change. It is not enough to call it "high-end" simply because the price has increased or the packaging has become more exquisite.

There are two problems left over from history on the road of product innovation of Huaxizi. One is the lack of R&D investment. In order to achieve overtaking in corners, most domestic beauty brands choose the way of strong marketing investment to earn traffic, and quickly get out of the circle by creating online celebrity single products. Faced with numerous competitive pressures, Huaxizi naturally does not want to give up marketing traffic, which leads to the word-of-mouth waterloo for Huaxizi, who pays more attention to marketing than R&D; On the other hand, Huaxizi doesn’t have its own factory, so it is highly dependent on the foundry, and the foundry of Huaxizi also frequently appears "rollover" behavior. According to the information of Tianyanchi, the enterprises that Huaxizi has cooperated with for many times have been asked by the Market Supervision Administration twice to "take measures for rectification".

Although it is far from the "high-end" at present, it is actually a better way to enter the high-end market, because after several rounds of price increases, Huaxizi has already stepped out of the circle of parity, and the customer unit price of Huaxizi has risen to 150 yuan. In contrast, the customer unit price of Perfect Diary is distributed in the range of 50~70 yuan, which is really in the echelon of parity.

In China’s beauty market, there is still much room for the development of high-end products. For a long time, China’s beauty market has been occupied by foreign products, and high-end products are almost monopolized by international makeup brands such as Europe, America, Japan and South Korea, making it difficult for domestic beauty products to survive. Moreover, compared with international brands such as Dior, Saint Laurent and Lancome, which have been established for at least ten years, the domestic cosmetics brands with a short history, such as Hua Xizi, have lower strength in word of mouth, trust and cultural accumulation. However, the rise of the national tide has made users see that domestic products are not only a "substitute" for big brands, but even more cost-effective solutions are exported through product innovation, and product innovations are also emerging one after another. According to public data, Hua Xi Bio and Nature Hall.

Hua Xizi is actually changing. In early January, 2022, Hua Xizi announced that Villi Liang, the former chief technology officer of Huaxi Bio, would join his R&D team, and declared that he would invest 1 billion yuan in product innovation and basic research in the next five years. Prior to this, Hua Xizi built a number of research centers, including the Oriental Aesthetics and Space Innovation Center, with a total area of 6,000 square meters. This is an important measure for Hua Xizi to speed up the development of his own products.

Is Hua Xizi’s "Oriental Aesthetics" Reliable? The answer may still be related to whether its products can withstand the market test. Now, it seems that the direction of the national wind is actually correct, and it is also a "good agent" that is more suitable for Hua Xizi to form a unique recognition among many domestic brands of cosmetics. The reason for the gift box incident is actually that the behavior mode of emphasizing marketing and neglecting research and development makes Hua Xizi go more and more on the marketing road, resulting in the "beauty of the East" leaving only "the East" and the lack of aesthetic feeling.

But in the future, with the blessing of product innovation and the original user base, marketing ability and marketing resources of Huaxizi, I believe that it will eventually be able to embark on a road of its own high-end brand. At that time, the beauty of the East will really shine.END

References:

Zhao Wanli’s Research on Beauty Brand Innovation from the Perspective of National Tide Culture

Yang Xiaoman and Song Shaoyi, A Study on the Marketing Strategy of Guochao Beauty Brand under the Consumption Characteristics of Z Era —— Taking Hua Xizi as an Example.

Research on Communication Power "Research on Word-of-mouth Marketing Strategy of Huaxizi Based on 5T Theory"

Research on the Transformation and Development of Domestic Beauty Products —— Taking Hua Xizi as an Example by Business School of Chengdu University.

Box lunch finance "Hua Xizi’s Li Jiaqi Dependence"

Blue Media Exchange "How many more" Flower Xizi "can Li Jiaqi recreate"

Economic Observer Hua Xizi: "Abandoning" Li Jiaqi

Caught in a marketing siege, how long can Huaxizi bear the title of "Light of Domestic Products"? 》

See the column "Can the upstart makeup flower Xizi tear off the" online celebrity "label? 》

Xiangshan Technology "Fairy Brand Flower West Son, where is the future imagination?" 》