Recent data show that the incidence of Crohn’s disease, known as "immortal cancer", is on the rise in China.

What symptoms?

Why are young people high?

Please slide down to see the doctor’s answer

What is Crohn’s disease?

Why did you choose such a name? Originated in 1932, a doctor named Crohn published a series of scientific research on "Crohn’s disease", and named it Crohn, which caused great repercussions in academic circles. Since then, the disease has entered people’s field of vision.

Crohn’s disease is a chronic inflammatory bowel disease that affects the digestive tract and belongs to inflammatory bowel disease. Relevant data show that the incidence of this disease in China is also on the rise.

Ye Wei, director of the Department of Spleen and Stomach Diseases, Hangzhou Hospital of Traditional Chinese Medicine, Zhejiang Province, introducedThe disease is more common in young adults, and the prevalence rate of men and women is similar. Most of the lesions are located in the terminal ileum and ascending colon, and can also occur in any part of the whole digestive tract. It may lead to various complications, such as intestinal obstruction, abscess, even perforation and massive bleeding.

At present, there is no cure for Crohn’s disease. Once diagnosed, it means that patients need to be with the disease for life, so Crohn’s disease is also called "immortal cancer". But most patients can control their condition through treatment.

　

Crohn’s disease

Five major symptoms

Be alert to Crohn’s disease if the following manifestations occur.

Abdominal pain:

The most common symptoms are mostly located in the right lower abdomen or around the umbilicus, showing intermittent attacks. If there is persistent abdominal pain and obvious tenderness, it suggests that inflammation spreads to peritoneum or forms an abscess in abdominal cavity.

Diarrhea:

Feces are mostly mushy, but there may be bloody stools. When the lesion involves the lower colon, anus and rectum, there may be symptoms of mucus and bloody stool, urgency in the interior and then heaviness.

Abdominal mass:

In some patients, due to intestinal wall or mesentery thickening, intestinal adhesion, mesenteric lymph node enlargement, internal fistula or local abscess formation, the mass can be palpated in the right lower abdomen of the patient, which is relatively fixed and tender.

Systemic manifestations:

Fever, weight loss and nutritional disorders. Fever is related to intestinal inflammatory activity and secondary infection; Nutritional disorders are caused by chronic diarrhea, loss of appetite and chronic consumption.

Parenteral manifestations:

Oral mucosal ulcer, erythema nodosum, arthritis and eye diseases are more common.

Can Crohn’s disease be prevented?

It is understood that the cause of Crohn’s disease is still unknown, and it is thought that it may be related to infection, heredity and immunity.

Dr. Ye said that mental stimulation, dietary factors and unsanitary habits may all induce the aggravation of the disease. "It is best to quit smoking and drinking in life. Relevant data prove that smoking is one of the risk factors of Crohn’s disease, which will also worsen the patient’s condition and increase complications. Alcohol has a very strong stimulating effect on the intestine, which will aggravate the symptoms of Crohn’s disease and reduce the body’s immunity. "

In addition, regular daily life, fasting cold and unclean food, proper physical exercise, paying attention to mental recuperation, maintaining peace of mind and being happy have certain effects on the prevention of Crohn’s disease.

　

Pick on young people

Crohn’s disease prefers to find young people, especially white-collar youth. "From the clinical incidence data, the onset age of Crohn’s disease is relatively early, the average age of patients is 15-25 years old, and the prevalence rate of men and women is similar." Chen Ning, deputy director and chief physician of the Department of Gastroenterology, Peking University People’s Hospital, said that from the historical origin, the incidence of this disease is different around the world, which is more common in western countries and regions with high developed level, and the first onset is more common in young people.

However, in the past 20 years, with the continuous improvement of economic development and living standards, a number of data show that the incidence of Crohn’s disease in China is rising rapidly, and the prevalence rate in rich areas, cities and white-collar workers is higher than that in poor, remote areas and manual workers. Among them, fast food, hamburgers and other westernized diets, smoking and unhealthy lifestyles are very obvious hazards to Crohn’s disease.

In addition to these factors, the onset of Crohn’s disease is also influenced by the interaction of many factors, such as heredity, environment, low gene and immune response, which makes it easy to relapse, with a long treatment cycle and relatively high treatment cost, which has a significant impact on patients’ life and economic situation, so it is also called "rich disease".

Can inflammatory bowel disease caused by Crohn’s disease be cured The current answer is: no! We can regard patients with Crohn’s disease as patients with chronic diseases such as coronary heart disease and diabetes, and recognize that treatment is a long-term and even lifelong process.

　

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Original title: "Known as" Undead Cancer "! Once diagnosed, be a lifelong companion! The incidence of this disease in China is on the rise … "

Read the original text

"The country is developing healthily, the people are in good health, and we pay attention to the right place and the right time." On August 17th, a symposium on "Leading the Prevention and Treatment of Major Diseases with the Thought of’ Preventing Diseases’" was held in Beijing. Many experts from all over the country gathered together to talk about how to prevent serious diseases.

In 2016, the General Secretary of the Supreme Leader pointed out that it is necessary to "turn the focus on treating diseases into the focus on people’s health", and stressed that we should pay attention to the prevention and control of major diseases, which is a key link to protect people’s health, strengthen comprehensive prevention and control, strengthen early screening and early detection, promote early diagnosis and treatment, and promote the transformation of disease treatment into health management. On July 15th, 2019, with the consent of the CPC Central Committee, the State Council’s Opinions on Implementing Healthy China Action was issued, which once again proposed to popularize health knowledge and strengthen the prevention and control of major diseases.

How to do well people’s health?

"To discuss the prevention and treatment system of major diseases, we must first thoroughly study the instruction psychiatry of the General Secretary of the Supreme Leader." Fang Laiying, member of Chinese People’s Political Consultative Conference and vice president of China Hospital Association, has always attached great importance to the prevention and treatment of major diseases. He believes that health is first and foremost an individual behavior, and individuals should first realize the importance of health. In addition, the media should spread health knowledge scientifically, the government should also provide a legal and policy environment, build consensus, and the government should do its duty and the society should do its best to jointly promote the national health industry. In addition, Fang Laiying also suggested encouraging the whole people to have regular physical examinations and bringing them into the scope of medical insurance as soon as possible.

Without national health, there will be no overall well-off society. Health is closely related to everyone. So, how can we keep healthy? Liu Yucun, member of Chinese People’s Political Consultative Conference and deputy secretary of the Party Committee of Peking University, believes that mental health should be achieved. "I divide health into three levels: the first level is structural health, that is, everywhere has to grow normally, don’t grow things, don’t get inflamed; The second level is called functional health. Chinese medicine and even acupuncture are very helpful to adjust the function and improve the functional state. But a higher level is called mental health, which depends on society. If society is unhealthy, people’s psychology is difficult to be healthy. A more important factor is family. If small families are unhealthy, individuals as family members will be more affected. " Liu Yucun also shared his secret book that although he is nearly 60 years old, he can still be handsome and heroic, that is, he insists on exercising, and at the same time pays attention to the diet and intake.

"Prevention of disease" China has a grim road ahead.

"Preventing diseases before they occur" first appeared in Huangdi Neijing, and its idea is to prevent diseases before they occur, prevent diseases from changing and recover after diseases. The World Health Organization has proposed that 1/3 of cancers can be completely prevented, 1/3 of cancers can be radically cured through early detection, and 1/3 of cancers can use existing medical measures to prolong life, alleviate pain and improve quality of life.

But in some remote places in China, 80% people still think that cancer is an incurable disease. "The key to preventing and treating diseases is to raise people’s health awareness. When I was investigating in rural areas, I saw that some villagers felt that moldy rice noodles were not serious, and they could be eaten after being cleaned in the sun. Peanuts and beans were moldy, and they could be eaten after washing. " An Ayue, member of Chinese People’s Political Consultative Conference and director of anorectal department of Wangjing Hospital of Chinese Academy of Traditional Chinese Medicine, suggested that cancer prevention should start from the details. For example, hold knowledge lectures, popular science activities, or visit county hospitals and township health centers to popularize science in villages, and introduce preventive and treatable measures to patients during cancer screening.

Besides cancer, what about other chronic diseases? Dai Xiuying, member of Chinese People’s Political Consultative Conference and chairman of Ningxia District Committee of Agricultural Workers’ Party, disclosed a set of data: there are 270 million patients with hypertension, 13 million patients with stroke, 11 million patients with coronary heart disease, and the number of patients has exceeded 110 million. There are 3.8 million new cancer cases every year, and the number of patients with chronic respiratory diseases is close to 100 million. At present, the mortality rate caused by these four major chronic diseases in China has accounted for 88% of the total mortality rate of residents, and the disease burden caused by them accounts for more than 70% of the total disease burden.

What on earth caused such a situation? Dai Xiuying believes that there are many shortcomings in the prevention and control of chronic diseases in China. The national health awareness is weak, and the awareness of the harm of major chronic diseases is insufficient; The number of prevention and control personnel of chronic diseases is insufficient and their quality is low. The level of diagnosis and treatment of chronic diseases by community doctors is not high; There is no regular and resolute monitoring and intervention on risk factors of high-risk groups and high-risk patients; Large hospitals only consider single medication for chronic diseases in the elderly, and do not provide the best diagnosis and treatment plan for patients; The prevention and control system of chronic diseases in China is incomplete, and the health department is still the mainstay.

In this regard, Dai Xiuying suggested that "the pass should move forward and start from the source." In-depth health management of high-risk people with chronic diseases, and through the health management of high-risk people with chronic diseases, "high-risk screening, targeted intervention", first identify high-risk people and give targeted intervention.

"Before the disease" China has been on the road!

In 2006, the National Health and Wellness Commission put forward the concept of screening for early diagnosis and treatment of cancer. With the support of the central financial funds, China has successively launched early diagnosis and treatment projects for rural cancers in Henan, Shandong, Shaanxi, Sichuan and other provinces, with the focus on upper and lower digestive tract cancers. Now it has developed to cover 29 provinces across the country. In the past 13 years, 2.16 million people have received free screening, among which 31,658 patients with early cancer have been found.

The importance of early screening is reflected in a series of data. Take Gansu as an example. At the beginning, the early diagnosis rate of upper and lower digestive tract cancer in Gansu was less than 30%, and now it has reached 75%. The detection rate has also increased to 2.02% now, that is, 100 people have been screened and 2~3 cancer patients can be found. When referring to the progress in these years, Liu Yuqin, deputy head of the expert group on esophageal cancer of the Expert Committee on Early Diagnosis and Treatment of Cancer of the National Health and Wellness Commission, was very pleased.

Every time an early cancer is found, we can intervene earlier and treat it earlier, which can save a family. "cure the disease", we are on our way!

"The country is developing healthily, the people are in good health, and we pay attention to the right place and the right time." In the eyes of Liu Yucun, member of Chinese People’s Political Consultative Conference and deputy secretary of the Party Committee of Peking University, health is a big topic. Only with a good social development environment, human beings should respect and care for the environment, and people should live in harmony, under these preconditions, health education should be advocated, and the whole society should make unremitting efforts to promote the healthy development of China.

　　"Technology" and "life" are closely related. It is a seed, which is sown on the road of winning a comprehensive well-off society and fighting poverty; It is a sharp weapon, used in the fight against the COVID-19 epidemic and helping to resume work and production.

　　"Technology" and "dream" are closely linked. It takes us across the deep blue sea, and Kunpeng water hits the waves; It takes us to the distant Milky Way and dreams for nine days.

　　Innovation is the first driving force to lead development, science and technology is a powerful weapon to overcome difficulties, science and technology make the nation prosperous, and science and technology make the country strong. It is science and technology that leads us to explore the future; It’s technology that allows us to embrace the world infinitely close.

　　Since the 18th National Congress, the scientist spirit of "patriotism, innovation, truth-seeking, dedication, cooperation and education" has inspired countless scientific and technological workers. They bravely climb the peak, dare to be the first, cherish the motherland and serve the people; They pursue the truth, devote themselves to research, and are willing to be a ladder and gather wisdom to tackle key problems. They have expanded their territory in difficult exploration, marched forward bravely in the competition that waits for no time, and constantly marched into the breadth and depth of science and technology!

　　In order to thoroughly study and implement the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, conscientiously implement the spirit of the Fifth Plenary Session of the 19th CPC Central Committee, inspire the majority of scientific and technological workers to have a "two overall situations" and adhere to the "four orientations", and strive to build a world-class scientific and technological power and promote national modernization and innovation, the Central Propaganda Department, China Association for Science and Technology, Ministry of Science and Technology, China Academy of Sciences, China Academy of Engineering and National Defense Science and Technology Bureau jointly selected 10 "most beautiful scientific and technological workers" and released them to the whole society.

　　"Shiny name — — The release ceremony of the most beautiful scientific and technological workers in 2020 will be broadcast on the science and education channel (CCTV-10), comprehensive channel (CCTV-1) and social and legal channel (CCTV-12) of the Central Radio and Television General Station on December 28th and 29th.

　　The 10 "most beautiful scientific and technological workers in 2020" are all advanced models from the front line of scientific research and production. Some of them actively participated in the fight against the COVID-19 epidemic, risking their lives to build a steel Great Wall to stop the virus; Some take root in poverty alleviation and write papers on the land of the motherland; Some are determined to innovate independently and firmly grasp the core technology in their own hands; Some actively promote the close integration of science and technology and economy, and serve people’s livelihood with science and technology … … Let’s get to know these pioneering and innovative scientific and technological workers who are not afraid of challenges, and approach these shining names together — —

　Tong Xiaolin

　 Academician of China Academy of Sciences

Chief physician, Guang ‘anmen Hospital, Chinese Academy of Traditional Chinese Medicine

　　In the face of fighting against large-scale plague, Kobayashi has always been duty-bound and rushed to the front line, using Chinese medicine as a weapon to effectively protect people’s health. With many years of clinical experience, he took diabetes as a model, boldly innovated and constructed the core pathogenesis — — Classification — — Staging — — The new system of TCM diagnosis and treatment based on syndrome differentiation leads TCM to the international stage.

　 Wanghanghuan

　Dean of Zhongnan Hospital of Wuhan University

　President Thunder God Mountain hospital.

　　Wang Xinghuan has been engaged in the teaching and research of urology for more than 30 years, and is one of the pioneers in the field of minimally invasive urology. The urology department of Zhongnan Hospital of Wuhan University, which he led, ranked eighth in the list of scientific and technological values of China hospitals in 2019. During the COVID-19 epidemic, he was appointed as the Dean of Thunder God Mountain hospital.

　Ci Dan yang Ji

　 Xizang Autonomous Region

Director of Ophthalmology Center of Tibetan Hospital

　　She is a discipline leader in the field of ophthalmology research in Tibet, and she has a spirit of "old Tibet" that is particularly hard-working and selfless. From farmers in Qamdo to Yushu in Qinghai, from Chayu in Linzhi to the grassland in northern Tibet in Naqu, in order to bring light to more patients, Tsedan Yangji almost traveled all over the Qinghai-Tibet Plateau, with a journey of 180,000 kilometers.

Cheng Xiangwen

Honorary Dean of Hebi Academy of Agricultural Sciences, Henan Province

　　Cheng Xiangwen has been rooted in the grass roots for a long time, and has been devoted to his work. He has been engaged in the breeding of new maize varieties and the research of high-yield cultivation techniques for 57 years, and spent 55 Spring Festival in the experimental field of Hainan Island. He has bred 39 new corn varieties, "corn seeds are his life". Cheng Xiangwen, who is eighty years old, returns the love of the Party and the people with golden seeds!

　 Li Yu

　Academician of Chinese academy of engineering

　 Professor of Jilin Agricultural University

　　Li Yu is engaged in the research on the industrialization of mycology science and engineering, and put forward the development strategy of edible fungi industry for the first time in China, such as "the southern mushroom moves northward", "the northern ear expands southward" and "the rotten cultivation of wood-rotting edible fungi grass", and explored a new "five-in-one" poverty alleviation model of edible fungi with "scientific and technological experts+demonstration bases+agricultural technicians+scientific and technological demonstration households+radiation driving farmers", which made outstanding contributions to the cause of mycology in China.

Dong Li

China Aerospace Science and Technology Group Co., Ltd. First Research Institute

Chief designer of Long March V and Long March V B carrier rockets

　　He is a rocket expert of China Academy of Launch Vehicle Technology affiliated to Aerospace Science and Technology Group Co., Ltd., engaged in the development of many launch vehicle models, and has long been committed to the development of a new generation of high-thrust launch vehicles in China. Now he is the chief designer of the Long March 5 series launch vehicle with the strongest carrying capacity and the most complicated technology in China.

Chen houqun

Academician of Chinese academy of engineering

Professor-level senior engineer of China Academy of Water Resources and Hydropower Research

　　He has devoted himself to research for more than 60 years to prevent major earthquake risks and ensure the safety of reservoirs and dams in China. Chen Houqun, who is in his eighties, is the leader of heavy equipment experts in big countries and contributes wisdom to water security. He told the world the story of China water and led the dam to the center of the international stage. He also holds important positions in many international organizations, relying on platforms such as international commission on large dams to vigorously promote China’s achievements and push China standards out.

Hu Yu

Iflytek Co., Ltd.

Rotating president

　　Hu Yu, who has been engaged in the research on the core technologies of intelligent speech and artificial intelligence, has led Iflytek Research Institute to make breakthroughs in speech synthesis, speech recognition and semantic understanding, helped Iflytek to become a leading international enterprise in intelligent speech and artificial intelligence, led the artificial intelligence industry to realize commercialization and ecosystem construction, and actively promoted the application transformation of innovative achievements.

Hao Jiming

Academician of Chinese academy of engineering

Dean of Tsinghua University Institute of Environmental Science and Engineering

　　Hao Jiming, an expert in air pollution prevention and control, resolutely gave up the opportunity to study in the United States and responded to the call of the country without hesitation. He became the first doctor to return to Tsinghua to teach after studying in the United States after the reform and opening up, and made outstanding contributions to the construction of ecological civilization and the prevention and control of air pollution. As a pioneer in the prevention and control of air pollution in Tsinghua University, he has always taken it as his duty to cultivate outstanding talents with patriotism, ambition to serve the country and the ability to build a country. A number of backbone forces have emerged among the students to protect the blue sky of the motherland.

Chen Liang

Cnnc group

　Vice President of Beijing Geological Research Institute of Nuclear Industry

　　He is a loyal practitioner of the spirit of "two bombs and one satellite" and "four everything" nuclear industry in the new era. The safe disposal of high-level radioactive waste is an important issue related to environmental protection and the sustainable development of the nuclear industry. Chen Liang, who returned to China to devote himself to the front line of Gobi desert research, led the research team to achieve a series of major scientific research achievements in the field of repository site selection and disposal engineering technology research and development, which played an important role in promoting the national high-level radioactive waste disposal in Beishan underground laboratory project, and showed the heart of serving the country!

　　Among them are old people and young scientists; They come from all walks of life, but they have the same name — — The most beautiful scientific and technological worker.

　　They are outstanding representatives of scientific and technological workers in China. They take it as their responsibility to realize the prosperity of the country, the rejuvenation of the nation and the happiness of the people, and write one story after another with responsibility, perseverance and responsibility. They vividly interpreted the true meaning of the great spirit of the Chinese nation with practical actions, vigorously promoted the spirit of scientists in the new era, and showed the good spirit of China science and technology workers.

　　They are explorers in unknown fields, creators of a better life, and persistent dreamers of an era!

　　The release ceremony is divided into four chapters: Safeguarding People’s Health, Aiming at the Economic Battlefield, Bravely Climbing the Frontier of Science and Technology, and Shouldering the Needs of the Country. It is composed of personal deeds, on-site interviews and cultural performances. It shows the exemplary deeds of "the most beautiful scientific and technological workers in 2020" from many angles, and shows how they ignite their creative passion with patriotism and turn their feelings of serving the country into creative actions.

Moderator Haiyang and Wang Ning

Ju Hongchuan and four scientists sang Wings of Dreams together.

　

Qu Jingguo recited "To the Earth"

Shawn Zheng sang "I just want to say thank you"

　

Hongyun recited "To the Sky"

　

Yue Tian sang "Power"

　　Jiang Jianguo, Vice Minister of Publicity Department of the Communist Party of China, Huai Jinpeng, Party Secretary, Executive Vice Chairman and First Secretary of Secretariat of China Association for Science and Technology, Xu Yanhao, Deputy Secretary, Vice Chairman and Secretary of Secretariat of China Association for Science and Technology, and Wu Yanhua, Deputy Director of State Administration of Science, Technology and Industry for National Defense and National Space Administration, attended the ceremony and presented awards to the "2020 Most Beautiful Science and Technology Workers".

　　"The most beautiful scientific and technological workers in 2020" grew up in different times, but they have the same spiritual quality; They focus on different fields, but they have the same value pursuit.

　　They keep in mind the initial intention of serving the country and the people through science and technology, aim at overcoming key core technologies and solving the problems of innovation and development, strive selflessly for scientific research and do their best for scientific and technological innovation; They consciously integrate their personal ideals into the great cause of national development, and gather together the majestic power to build a world-class science and technology power and realize the Chinese nation’s great rejuvenation of the Chinese dream! The beauty of their quality and spirit shines in the starry sky of science and technology, and also reflects the infinite bright future of scientific and technological innovation in the new era!

The most beautiful scientific and technological worker in 2020: Tong Xiaolin

The most beautiful scientific and technological worker in 2020: Wang Xinghuan

The most beautiful scientific and technological worker in 2020: Tsedan Yangji

　

The most beautiful scientific and technological worker in 2020: Cheng Xiangwen.

The most beautiful scientific and technological worker in 2020: Li Yu

　

The most beautiful scientific and technological worker in 2020: Li Dong

　

The most beautiful scientific and technological worker in 2020: Chen Houqun

　

The most beautiful scientific and technological worker in 2020: Hu Yu

　

The most beautiful scientific and technological worker in 2020: Hao Jiming.

　

The most beautiful scientific and technological worker in 2020: Chen Liang

　　Carry forward fine traditions, be firm in innovation and self-confidence, strive to conquer key core technologies, promote the deep integration of learning and research, and dare to climb the peak of science and technology … … Tonight, let’s pay tribute to "the most beautiful scientific and technological workers in 2020" and witness their most beautiful chapter!

　Science and education channel (CCTV-10)

Premiere at 20:10 on December 28th.

Society and Law Channel (CCTV-12)

Replay at 22:25 on December 29th.

"Shiny name — — The release ceremony of the most beautiful scientific and technological workers in 2020 "

Pay tribute to everyone in the new era of innovation and creation

Scientific and technological workers who struggle to make contributions!

　　On the occasion of the May 4th Youth Day, an online movie dedicated to the youth in China attracted attention. Youth stories of different ages convey the power of youth through time and space.

　　Young people, life is also splendid. People always give the best words to youth and place their warmest hopes on them. Generations of young people have answered the questions of "what is youth" and "what is youth" in their fearless struggle for home and country. More than a hundred years ago, a group of young people with lofty ideals shouted that they would give up their lives and forget their lives, pushing China into the "awakening era"; To this day, young people in the new era are full of self-confidence that they can look at the world, and grow together with the times … … Countless young people, with their youthful strength and creation, have pushed the Chinese nation forward bravely and shaped the most beautiful appearance of youthful China.

　　History is magnificent, and the names of young people are engraved; Wan Li is in the sky in the future, looking forward to the March of youth. The General Secretary of the Supreme Leader pointed out: "Tomorrow’s China hopes to be placed on the youth." National development depends on the vast number of young people, and national rejuvenation calls for young people to run in relay. The vast majority of young people cherish their youth, make positive progress, leap forward like rabbits, run at a high speed, sweat in the vast countryside, strive for first-class in the factory workshop, contribute their talents in the scientific and technological front, guard the wind and snow, compete in all walks of life, show their elegance, and make the spectrum of youth broader. Tomorrow’s China will be even better.

　　Youth is always accompanied by dreams, and dreams need to go hand in hand with struggle. At that time, a team of young reclamation teams went to the wasteland frozen soil and fought against the sky, turning the "Great Northern Wilderness" into "Great Northern Warehouse"; In the new era, the graduates who teach in the west of Baoding College in Hebei Province, like red willows and Gesanghua, take root in the west and spread knowledge, bringing endless vitality to the vast land. Being in the key stage of national rejuvenation and in the best years of life, young people in the new era need to carry forward the tradition of struggle and release their passion for struggle. Struggle is not a rootless tree or passive water. Only when it is rooted in the place where the motherland and the people need it most can youth blossom brilliantly. Struggle is not just a loud slogan, but to see the spirit and show responsibility in doing every little thing well, completing every task and performing every duty. The road to struggle will not be smooth sailing, but every time you try to explore without fear of challenges and carry forward without fear of difficulties, it is the most effective tempering for youth. Rooted down, struggling up, let the ideals and beliefs sublimate in the entrepreneurial struggle, and the vast number of young people will certainly be able to raise the sails of their ideals in life and reach the other side of their dreams.

　　Young people are always new, most enthusiastic and motivated to innovate. After more than ten years of hard work, Zhou Lei cultivated 16 new rice varieties with high quality and high yield, adding confidence to the "China Bowl" with "China Grain"; After unremitting exploration, Pan Shilong led the team to develop the world’s first ultra-high resolution microwave photon imaging radar, and explored a feasible way for the future development of the radar … … Looking at the land of China, a large number of young people take the lead and shoulder heavy responsibilities in innovation and creation, demonstrating the spirit of young people who dare to be the first, break through and innovate. Today, we are promoting Chinese modernization, which is an exploratory undertaking, calling for a large number of innovative talents. As the most energetic and enterprising group in the society, young people should especially keep the momentum of "newborn calves are not afraid of tigers", inspire the lofty sentiments of "daring to teach the sun and the moon to change into a new sky", strive to be the vanguard of conquering the technology of "blocking the neck", be good at building a new development pattern, make bold explorations in helping people live a better life, and let youth shine in innovation and creation.

　　Youth breeds infinite hope. General Secretary of the Supreme Leader stressed: "Contemporary youth in China are a generation that walks in the same direction and advances together with the new era. They live in prosperity and shoulder heavy responsibilities." On the new journey, the vast number of young people cherish the feelings of home and country, cultivate enterprising character, and inspire the strength of youth with a struggling attitude, so as to live up to the times and the Chinese New Year, pave the way for national rejuvenation and contribute to the construction of a strong country.

　　In August, the 52nd session of "Youth Learning Exchange" focused on the thought of the supreme leader’s ecological civilization, the important speech made by the general secretary of the supreme leader at the national ecological environmental protection conference, and the spirit of important instructions made on the occasion of the first national ecological day, and organized young members of the central and state organs to study in depth, combining online and offline, and combining "going out" with "please come in" to conduct extensive exchanges and discussions.

　　On August 28th, the Communist Youth League Working Committee of the central and state organs organized young members of departments to go to the Beijing Planning Exhibition Hall to carry out on-site centralized study and exchange. Everyone visited the "Beijing Bay" model and the exhibition "Capital of a Great Country Towards the Great Rejuvenation of the Chinese Nation", watched the film "Capital Planning", learned about the practical course of Beijing’s coordinated promotion of high-quality development and high-level protection in recent years, and immersed themselves in the great changes in the capital’s ecological environment and the outstanding achievements in the construction of ecological civilization in the new era. Zhao Dan, an outstanding young representative of natural resources system and a young man from Beijing Planning and Natural Resources Committee, shared and exchanged ideas on the topic of "Planning Leading the High-quality Development of Houzhi Capital". She introduced in detail the "Integrated Protection and Restoration Project of Landscape, Forest, Field, Lake, Grass and Sand in the Ecological Barrier Area in the West of the Capital" which was selected as the "China Landscape Project" in June this year. Combining with her personal practice, she shared the new decade from three dimensions: building a new pattern of land space development and protection, exploring the best solution of ecological protection and restoration, and promoting the modernization of harmonious coexistence between man and nature. Beijing has always adhered to planning and guidance, adhered to the bottom line of ecological security, and planted green development background, and constantly promoted the top leader’s ecological civilization thought to land in Beijing.

　　Everyone agrees that the Supreme Leader’s ecological civilization thought is an important part of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, and it is the theoretical sublimation and practical crystallization of the Communist Party of China (CPC)’s unremitting exploration of ecological civilization construction. As the first phalanx of youth commandos who practice "two maintenances", they should deeply understand the remarkable achievements made in the construction of ecological civilization since the 18th National Congress of the Communist Party of China, earnestly improve their political stance and enhance their political consciousness, take the lead in in in-depth study and comprehensively grasp the supreme leader’s ecological civilization thoughts, take the opportunity of the home activities of National Ecological Day to further improve their awareness of ecological civilization, enhance their ideological consciousness and action consciousness of ecological environmental protection, and be firm believers, active communicators and loyal practitioners of the supreme leader’s ecological civilization thoughts.

　　Everyone agreed that the construction of ecological civilization is a fundamental plan related to the sustainable development of the Chinese nation, a major political issue related to the party’s mission and purpose, and a major social issue related to the well-being of people’s livelihood. We should conscientiously study and implement the spirit of the important instructions made by the Supreme Leader General Secretary on the occasion of the first National Ecological Day, mobilize and act, be an active disseminator and model practitioner of Lucid waters and lush mountains are invaluable assets’s ideas, take the lead and set an example in comprehensively promoting the construction of beautiful China and accelerating the modernization practice of harmonious coexistence between man and nature, and be quite responsible and brave in the Chinese modernization drive.

　　Xinhua News Agency, Xi ‘an, May 26th Question: Re-explore Bailuyuan Folk Village: Why is "online celebrity Town" "Handsome for Three Seconds"?

　　Xinhua News Agency "Xinhua Viewpoint" reporters Jiang Chenrong and Li Yanan

　　Recently, a "Death List of Characteristic Towns in China" was widely circulated on the Internet, and Bailuyuan Folk Culture Village was among them. This once "online celebrity Town" declined rapidly in recent years, with shops closed and tourists hard to find.

　　In May 2016, Bailuyuan Folk Culture Village, which claimed to have invested more than 300 million yuan and covered an area of 1,200 mu, opened in Lantian County, Shaanxi Province, and became the "top stream" in the tourism market in Xi ‘an that year with the attitude of "overnight success", with the daily reception of tourists reaching 150,000.

　　Now, when the reporter walked into Bailuyuan Folk Culture Village again, this closed folk culture village was basically deserted, all the merchants closed down, construction waste piled up in the roadway, and the park was overgrown with weeds.

　　From "red overnight" to "handsome for three seconds", the lessons of Bailuyuan Folk Culture Village are worth pondering.

　　The former "online celebrity" scenic spot is now overgrown with weeds.

　　The Bailuyuan Folk Culture Village Project is invested and operated by Shaanxi Weishui Cultural Industry Investment Co., Ltd. In the scenic area, five or six rows of brick bungalows and other facilities are built according to the characteristics of Guanzhong dwellings and villages, which are used to open folk snack bars, non-legacy workshops, tea culture squares and so on.

　　Under the blessing of "White Deer Original Fever", the White Deer Original Folk Culture Village, which is only 30 kilometers away from the main city of Xi ‘an, was very popular when it opened. According to public information, it ushered in 120,000 passengers on the opening day; During the 2017 New Year, the number of tourists received daily reached 150,000. On holidays, due to the large passenger flow, there are even long traffic jams around the scenic spot.

　　However, the good times did not last long. A teahouse operator in the folk culture village said in an interview that in the first year, when the business was at its best, there were 22 employees in the teahouse, including three cashiers alone. But in the second year, the passenger flow decreased obviously, and the business was far less than that in the first year. "This place is a selling point to eat, and it is not necessarily delicious elsewhere. People don’t want to come once or twice." The operator said.

　　In 2019, according to the statistics of Bailuyuan Management Committee in Lantian County, Bailuyuan Folk Culture Village has less than 1,000 tourists every day, and many businesses are closed down. In August 2019, Bailuyuan Folk Culture Village was closed.

　　The reporter visited recently, and the former "online celebrity Town" has been basically ruined, some buildings have been demolished, and the whole folk village is almost empty.

　　According to the staff of Bailuyuan Management Committee in Lantian County, the investment of 350 million yuan in Bailuyuan Folk Culture Village, which was previously rumored on the Internet, was calculated according to the original planning of the third phase. After the investment of 108 million yuan in the first phase, the operators did not see the situation well and did not continue to invest.

　　The staff of Lantian County Natural Resources and Planning Bureau said that Bailuyuan Folk Culture Village has been transferred to Xi ‘an Lancheng Ideal Town Construction Management Co., Ltd.. The initial planning of the new owner is to build a high-end kangyang cluster on the original site of Bailuyuan Folk Culture Village based on the excellent local natural environment. However, because the land and space planning of Lantian County and the overall planning of Bailuyuan in Xi ‘an are in the process of preparation, the project is currently in a state of suspension.

　　There are many problems behind the popularity.

　　Why does a "top flow" scenic spot say that it will die if it dies?

　　The first "hard injury" is illegal land use. In December 2016, a number of projects, including Bailuyuan Folk Culture Village, were notified at the relevant law enforcement supervision and inspection warning interview held by the Shaanxi Provincial Government due to unauthorized illegal land occupation. The staff of Lantian County Natural Resources and Planning Bureau said that the 498 mu of land planned by Bailuyuan Folk Culture Village was built without approval. After being notified, the local land department dismantled some illegal construction projects, and then in 2017 and 2020, 321 mu of land was approved, and the rest of the land procedures were being processed.

　　Secondly, there is a lack of planning and homogeneity. With the IP craze of "Bailuyuan", in just two years, six cultural tourism projects, including Bailuyuan Folk Culture Village, Bailuyuan Film and Television City, Bailucang and Bailuyuan Landscape Agriculture Park, have gathered on Bailuyuan, which is only over 200 square kilometers, excluding other similar rural tourism projects.

　　The cluster of homogeneous projects is inseparable from the blind investment promotion and lack of planning guidance by the local government. Zhang Yan, a researcher at Shaanxi Academy of Social Sciences, said, "How can so many tourism projects be carried on a small white deer plain? This in itself has formed intra-regional competition and dispersed passenger flow, and many cultural tourism projects are doomed to survive. "

　　In the future operation, the commercialization is serious and the connotation is hollow. Many tourists said that Bailuyuan Folk Culture Village "won’t go again after going once", because there are some tourism products that can be seen everywhere except Guanzhong snacks, and there is nothing new.

　　Experts said that the Bailuyuan Folk Culture Village can’t see Guanzhong culture and local folk customs, which can’t meet the needs of tourists to "pin their homesickness" and is engaged in the commercial operation of quick success and instant benefit.

　　Cui Ning, chief planner of Shaanxi Tourism Design Institute, said: "In recent years, there has been an upsurge of cultural tourism construction relying on folk customs and folk customs in various places, and the idea is very simple — — Build an antique street and someone will come naturally. But this is actually ‘ Pat your head ’ Did not consider what the connotation of the project is and where the innovation points to attract passengers are. "

　　The failure to balance the distribution of interests with merchants and villagers during the implementation of the project is also an important reason for the rapid decline of folk villages.

　　The land occupied by Bailuyuan Folk Culture Village originally belonged to Tianpo Village, Ancun Town, Lantian County. The villagers here told reporters that some villagers did not agree with the initial land lease and subsequent land acquisition. Due to land occupation and compensation, villagers have repeatedly clashed with folk village operators.

　　"After the completion of the folk village, the shops in the park are not allowed to be rented by our local villagers, but are rented to foreigners, and only a few villagers apply for jobs such as cleaning." Another villager in Tianpo Village said.

　　A villager told reporters that there are 10 people in his family. In 2020, he received more than 600,000 yuan in compensation for land acquisition, but the land at home is now less than one point. He and several villagers have repeatedly reported to the petition department of Lantian County, "Our appeal is to either return our land or we will refund the compensation; Either hand out the monthly living expenses in 200 yuan promised to the elderly over 60 at the time of land acquisition — — I am 64 years old this year and have never received it once. "

　　In this regard, Ancun Village cadres said that the building of Bailuyuan Folk Culture Village was mainly built on the villagers’ old homestead, and the land acquisition involved less than 430 villagers in two groups of Tianpo Village. After the land acquisition, the per capita cultivated land was less than 1 point, so 200 yuan’s land-lost subsidy was paid to the elderly over 60 every month. At present, the plan has been reported to the county and is under study.

　　The construction of characteristic towns needs both "form" and "soul"

　　Tourism experts said that in recent years, "cultural tourism fever" has arisen, and many places are keen on attracting cultural tourism projects and creating landscapes everywhere. Many projects do not respect the laws of the market and industry, and they are launched vigorously, and they are miserable and miserable.

　　"Tourism planning must comprehensively consider the resource endowment in the region and provide scientific guidance for tourism projects." Zhang Yan said, "Good planning must rely on qualified and experienced experts and institutions. After the planning is completed, we must ensure that it is truly implemented."

　　Secondly, we must highlight the "characteristics" and closely combine the construction of scenic spots with local culture.

　　"Not all places can be landscaped, not just building an antique street or a scenic spot." Zhang Yan said, "The natural landscape environment and profound cultural accumulation are the best destinations for cultural tourism projects."

　　Cui Ning said that the development of characteristic towns should follow the laws of the market, and it should come naturally. It is also necessary to differentiate positioning and emphasize one town and one characteristic.

　　Experts in the industry say that to build a characteristic town, we should have a long-term vision and the boldness to make it a "century-old project" to avoid quick success and excessive commercialization. Many successful characteristic towns at home and abroad have been over a hundred years, and their experience is mainly not to follow the trend and spend money, but to rely on patience and creativity, building one brick and one tile, cultivating one grass and one tree.

　　Experts reminded that the construction of characteristic towns must focus on both "form" and "soul", and effectively combine the construction of characteristic towns with rural revitalization; Industrial development should set up some mechanisms to protect the interests of villagers, so that local people can really benefit from the development of characteristic towns.

Scale, scale or scale

Author | Qin Zhangyong

In the past year, the share dispute was a matter of life and death. Even leading enterprises such as Tesla and BYD had to cut prices and fight hand in hand. The Matthew effect shattered the speed of light in the industry bubble.

But we should thank this price war.

Nowadays, the market no longer believes in beautiful stories, and begins to pay attention to who can make blood independently and who can have the advantages of scale. Only enterprises that have experienced the most intense artillery fire can exercise their strong vitality and create better products.

After ten years of development and continuous organizational changes throughout the year, Xpeng Motors’s accumulated energy began to be reflected in the financial report.

In the fourth quarter of 2023, Xpeng Motors ushered in a milestone result, delivering 60,000 units in a single season.Gross profit margin turned positive again, reaching 6.2%. In the first three quarters of last year, Tucki’s gross profit margin was negative, and in the fourth quarter, it rose by 8.9 percentage points from the previous month, and its total revenue reached 13.05 billion yuan, up 154% year-on-year and 53% from the previous month.

The most important thing is that Tucki was realized for the first time in 2023.Annual operating cash flow turned positive. By the end of last year, Xpeng Motors’s cash reserves reached 45.7 billion yuan, a net increase of 9.2 billion yuan from the previous month, and its positive free cash flow exceeded 6 billion yuan.

With these ammunition, Xpeng Motors’s thinking of solving problems is no longer limited, releasing the second brand, opening up a new sinking market, landing a big AI model, and of course, going international.

In 2023, Tucki began to quickly adjust its state and gradually climbed out of the trough.

01

More will "make money"

Gross profit margin began to turn positive, which is not a simple matter of increasing revenue and reducing expenditure. Behind it is the improvement of operating system efficiency and the gradual maturity of products and commercial capabilities, which is also the key for Tucki to cross the cycle and face the future.

Last April, it was a turning point in Xpeng Motors and was officially released.SEPA 2.0 boosting architectureThis is the only integrated aluminum die-casting and global 800V high-voltage SiC silicon carbide platform before and after mass production in China.

With this brand-new architecture, the development cycle of new cars in Tucki has been shortened by 20%, and the generalization rate of structural parts has reached 80%. The comprehensive efficiency of 800V XPOWER can be increased to 92%, surpassing 91.4% of American head brand new energy vehicles.

To sum up, reduce costs and increase efficiency.

Tucki G6 is the first strategic vehicle with a swing structure. With the advantage of platform-based research and development, the price war has been directly brought to a new dimension with a starting price of 209,900 yuan.

The 250,000-class new energy market is the most competitive price zone for car companies. Tesla, BYD and traditional giants are all desperately grabbing shares, battery costs are also ups and downs, and the public opinion environment is even more tragic. Without Tesla’s brand aura and the cost advantage of BYD’s self-made battery, it is difficult to control the cost in a short time.

The sales curve proves Tucki’s choice. After its listing in June last year, Tucki G6′ s delivery volume kept rising, successively setting a record of monthly sales exceeding 20,000, and winning the market sales champion of 200,000-250,000 grade pure electric SUV.

After the brand-new Tucki G9 went on the market, the sales volume rebounded rapidly, and the proportion of sales volume increased continuously in the brand structure. This has also helped Tucki raise the average price of bicycles,In the fourth quarter, the average price of bicycles reached 203,000 yuan, an increase of about 7,000 yuan compared with the third quarter..

The gross profit margin of automobiles reached 4.1% in the fourth quarter, compared with negative 6.1% in the third quarter of 2023.The chain increased by over 10 percentage points.

On the Q4 conference call, He Xiaopeng bluntly said that the total revenue in the fourth quarter increased month-on-month, mainly due to the rapid growth of sales of G6 and G9. With the help of platform-based R&D and scale effect, Tucki can effectively reduce the supply chain cost and manufacturing cost, and accelerate the realization of the goal of reducing BOM cost by 25% by the end of 2024.

In January this year, Tucki X9 was officially launched. As the most expensive model in Tucki, He Xiaopeng revealed that nearly 4,000 units have been delivered in two months, and it is expected that the sales volume in March and April will be greatly improved.

The income guidance given in the first quarter is 5.8-6 billion yuan. Combined with the sales guidance of 21-22,500 vehicles, it means that the average bicycle price will exceed 230,000, which is higher than that in the fourth quarter of last year. Obviously, the climb of X9 sales will inevitably increase Xiaopeng’s gross profit margin.

In this way, Xpeng Motors has also achieved it to a certain extent.Brand upward.

At the same time, with the continuous decline in the cost of lithium carbonate, including the large space for cost optimization brought by the internal organizational structure, the bicycle cost in Xpeng Motors is also declining. According to the financial report, the bicycle cost in Xpeng Motors decreased by about 10,000 yuan from the previous month to 191,000 yuan.

At this point, the route for Xpeng Motors’s gross profit to turn positive is very clear: diluting the cost with the advantage of platform, raising the selling price with the help of high-end models, and at the same time, carrying out internal structural adjustment, superimposing the natural law of reducing the cost of raw materials in the industry, and realizing positive cash flow.

02

Winning by scale

Turning the gross profit margin positive is only the beginning. How can a car company live well?

Scale, scale or scale.

Tesla’s ambition is to sell 20 million vehicles by 2030. Even if Weilai, who is holding high, is ready to launch a second brand "Ledao" to occupy a lower-priced market.

"We don’t use short-term and small-scale growth as a starting point to lay out the future."

He Xiaopeng bluntly said in the conference call that the next competition will not only depend on the short-term scale share, but also test whether the car companies will continue to lead in many dimensions such as high-quality and efficient scale, intelligence and internationalization.

Facing the future, Xpeng Motors has started the strategy of "group car-riding".

In the next three years, more than 10 brand-new models will be launched. Together with the global left and right rudder models and upgraded models, the total number of SOP models will reach nearly 30. This figure means that Xpeng Motors has got rid of the idea of start-ups.Began to develop towards all categories and globalization..

The first is a brand-new brand. Like Weilai, Tucki’s second brand is also ready to go. He Xiaopeng revealed that during the Beijing Auto Show next month, a brand-new brand for 100,000-150,000 will be officially launched, and it is committed to building the first AI smart car for young people. "This will be the most eye-catching explosion in the A-class pure electric market this year. New model."

This brand-new model will enter the C-end market first. Gu Hongdi, co-president of Xpeng Motors, said in the earnings conference call that MONA will contribute 10,000 sales every month, and such sales scale will be considered "very successful" internally.

Different from the market of more than 200,000, the new energy vehicles with 100,000-150,000 grades face greater difficulties. Companies such as Tesla and Huawei are trying to enter this market, but it is difficult to make a profit because of the high cost of batteries and smart driving systems. Not long ago, Yu Chengdong bluntly said that the cost of Huawei’s intelligent driving system is high. "Only more than 300,000 vehicles can use us to make a profit."

He Xiaopeng is also well aware of the difficulty of the market. He said that it is extremely difficult to make a good car with excellent performance in all aspects and high-level intelligent driving ability in this range, and to achieve profitability, which requires enterprises to have strong scale and systematic ability.

"Today, we are finally ready." In his view, the innovation of AI-driven smart car technology and architecture is no longer a medium-and long-term goal.AI-defined cars with autonomous driving as the core are now in progress..

At the scene of 1024 last year, Tucki revealed that the AI ? ? big model got on the bus, and now there is a clear timetable-the mass production of the AI ? ? smart driving big model got on the bus in the second quarter of this year.

This is still inseparable from the advantages of scale. At the beginning of this year, Tucki began to push XNGP to Max users in full, and the active penetration rate of users reached 83% in February. With the increase of XNGP usage, He Xiaopeng also set a KPI for the team:

I hope that XNGP’s travel experience in core areas, such as Beishangguangshen and Shenzhen, will be compared with Waymo’s Robotaxi in San Francisco.

What is certain is that with the brand-new sub-brand landing, the hardware cost of XNGP will be reduced with high probability. He Xiaopeng revealed that Xpeng Motors’s main brand will release a brand-new model in the second half of this year. "From this brand-new model, the hardware cost of XNGP has dropped by 50%."

In addition to the domestic market, Tucki also tried to replicate the advantages of scale abroad.

He Xiaopeng revealed that the expansion of overseas business has been greatly accelerated this year. In the second quarter, the international left-rudder version of G6 will be launched for the global market, and the right-rudder version of G6 will be launched in the second half of the year. In the future, we will enter Europe, Middle East, Southeast Asia and Commonwealth countries by cooperating with high-quality distributors.

03

Marketing+channel innovation

On the conference call, He Xiaopeng mentioned Wang Fengying the most frequently.

As an experienced automobile veteran, Wang Fengying’s entry into Tucki has brought about earth-shaking changes, not only a mature channel system, but also rich dealer resources. Wang Fengying is highly praised in Xpeng Motors, including He Xiaopeng.

In September last year, under the impetus of Wang Fengying, Tucki began to implement a channel reform plan called "Jupiter Plan", with the aim of eliminating inefficient direct stores and expanding the size of the stores of agent dealers. In addition to reducing costs, this innovative measure is moreLayout sales ability in advanceTo build a more efficient marketing channel system.

He Xiaopeng revealed that in 2023, a round of channel upgrading was completed, with over 130 stores eliminated at the end, and more than 160 excellent dealer partners were introduced, covering 40 new low-tier cities.

In 2024, while cultivating new stores, Tucki will accelerate the channel sinking. By the third quarter of this year, the total number of stores will increase to 600.

For the first time, He Xiaopeng responded positively to the rumor that "dealers are required to reserve inventory", saying that starting from the second quarter of this year, an innovative dealer cooperation model will be launched. By establishing short-term channel inventory for about half a month, the purpose is to speed up terminal delivery and fully activate the enthusiasm of dealers.

In fact, this adjustment in Tucki is not unusual in the automobile industry. It is an open secret that traditional car companies have pressed the dealers for inventory, and some good-looking sales figures are in many cases bought by dealers under pressure.

The inventory ratio of domestic car dealers will generally be around 2 months, and the inventory ratio of some economical family cars will even be higher. The purpose of doing so is also very simple, sales promotion.

In order to avoid the disadvantages of the traditional sales model of 4S stores, Xpeng Motors will strictly control the inventory level and the nationwide unified user purchase experience through systems and monitoring mechanisms.

In addition to the changes in dealer channels, the gameplay of marketing has also begun to adjust.

He Xiaopeng said that in 2024, a strong new marketing team will be established, paying more attention to the marketing of short videos, and reducing inefficient shopping, and upgrading from the original "car+internet" to "car+mobile internet".

For example, during the Spring Festival in Tucki, 20,000 users participated in the activity of soliciting video of car owner Spring Festival travel rush Zhijia, which also made the reputation of Tucki Zhijia spread from first-tier cities to third-and fourth-tier cities. From the recent month, the front-end planting data has increased by more than 100%.

In addition, Wang Fengying also put his own brand innovation strategy in Tucki. During the Great Wall period, Wang Fengying made Deerpika a champion in the market segment by reforming the sales model, and later gave birth to the Haval H6 with the concept of "urban SUV".

He Xiaopeng said that in terms of product planning, Xpeng Motors will insist on category innovation, because category innovation is the innovation with the greatest value, and the differentiation advantage of new categories is far greater than the "involution" of homogenized products. For example, Tucki X9 has created a new category compatible with 4-seater and 7-seater large cars. With the shape of MPV, it has largely cut off the medium and large SUV market.

In the past year, for Xpeng Motors, the external market environment, internal organizational structure, products and channels were all experiencing severe turbulence, but fortunately, Xpeng Motors stood the test.

Next, the wind and rain are still the same, the competition is still the same, and great uncertainty still hangs over every player’s head. Xpeng Motors, who has experienced artillery fire and wind and waves, has found the most suitable way for himself.

　　Source: Ministry of Industry and Information Technology Cartography: Wang Zheping

　　Recently, new energy vehicles have repeatedly received favorable policies for going to the countryside. The the Political Bureau of the Communist Party of China (CPC) Central Committee meeting stressed that it is necessary to boost large-scale consumption such as automobiles, electronic products and homes; The "Measures on Restoring and Expanding Consumption" proposes to implement policies such as building a high-quality charging infrastructure system, supporting new energy vehicles to go to the countryside, and continuing and optimizing vehicle purchase tax reduction and exemption for new energy vehicles; The National Development and Reform Commission and the National Energy Administration issued opinions, calling for accelerating the construction of charging infrastructure and better supporting new energy vehicles to go to the countryside and rural revitalization; The Ministry of Commerce made it clear that the "Consumption Boosting Year" would focus on key areas, and organized the activity of new energy vehicles going to the countryside in thousands of counties and towns … …

　　What is the implementation of relevant policies? How to better meet the needs of the masses? How to build a supporting service system? The launching ceremony of this year’s new energy vehicles going to the countryside was held in Jingmen, Hubei Province a few days ago. The reporter conducted an investigation here.

　　— — Editor

　　"I deliberately got up early on weekends, and there are still many people watching cars!" The 4S shop was crowded, and Li Chengwu and his wife followed the salespeople closely. The newlyweds, who live in Levin Town, Shayang County, Jingmen City, planned to buy a new energy car at the beginning of the year, so they have to make a good choice when they go to town this time.

　　In June this year, the Ministry of Industry and Information Technology, the National Development and Reform Commission, the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce, and the National Energy Administration simultaneously launched the 2023 new energy vehicles going to the countryside in Wuxi, Jiangsu, Qionghai, Hainan, and Jingmen, Hubei. The model that Mr. and Mrs. Li Chengwu are interested in happens to be among them, and there are many discounts.

　　The construction of charging piles goes ahead, and the market demand in counties and townships continues to be released.

　　Why is China-Italy new energy vehicle? Li Chengwu and his wife calculated the account: buy a model with a battery life of 200 kilometers and charge it once a week to meet the daily travel needs; Using public fast charging facilities can save three or four thousand yuan a year compared with fuel vehicles.

　　Convenient and affordable, it has become the main consideration for many customers to buy cars. Haodi Company is BYD’s general agent in Jingmen area. Chen Quan, sales manager, told reporters: "Recently, the company’s monthly turnover has stabilized at more than 200 vehicles, and many more customers have bought cars from counties and villages." It is understood that BYD originally had only two 4S stores in Jingmen, and now it is planning to open new stores in county-level cities such as Jingshan and Zhongxiang.

　　Why should we promote new energy vehicles to the countryside? According to the study of electric vehicle travel in rural areas of China, by 2030, there will be nearly 160 vehicles with 1,000 people in rural areas of China, with a total of over 70 million vehicles, and the market scale may reach 500 billion yuan. Peng Yong, deputy director of Jingmen Economic and Information Bureau, said that the market penetration rate of pure electric vehicles and plug-in hybrid vehicles is 15.9% and 10.4% in counties and villages of the city, which still has great growth potential compared with the central city.

　　What is the first problem to be solved to stimulate growth potential? Cui Dongshu, secretary general of the National Passenger Car Market Information Association, believes that the construction of charging piles must be laid out in advance for new energy vehicles going to the countryside.

　　When the reporter came to Levin Town, he met Dai Feilong, a new energy owner, in a parking lot: "Two years ago, there was a slow-filling pile in the town, and I bought a pure electric car. Now a new fast-filling pile has been built, which can be fully charged in less than an hour, which is more convenient. "

　　Since 2021, State Grid Jingmen Power Supply Company has built charging facilities in 52 towns and villages in the city. This year, it has completed upgrading and expansion, and built 58 DC fast charging stations, equipped with 112 fast charging piles and 120 slow charging piles, which is the first in the province to achieve full coverage of fast charging piles in towns and villages. From January to June this year, the charging capacity of charging piles in Jingmen township increased by 182.33% year-on-year, ranking first in the province.

　　"The charging piles at the entrances and exits of township expressways and popular tourist villages are used frequently, and we have added fast-filling piles." Huang Kai, head of the electric vehicle business of State Grid Jingmen Power Supply Company, believes that the charging infrastructure should be built in front, so that consumers can have no worries.

　　When new energy vehicles enter the village, the demand for personal charging piles is greater. Not long ago, Yu Liangrui, a villager from Zengmiao Village, Zilingpu Town, Dongbao District, Jingmen City, applied for charging pile installation business on his mobile phone. On the same day, the staff of State Grid visited the site to complete the on-site investigation; Two days later, the charging pile was electrified. "Many families in rural areas have single-family houses and have enough space to install personal charging piles. This advantage makes it difficult for towns to compete. " Huang Kai said.

　　Demand upgrade leads product iteration, and vehicle functionality is continuously enhanced.

　　Set up tents, put up banners and put gifts … … In Macheng Town Square, Duodao District, Jingmen City, the off-line tour of new energy vehicles attracts residents to experience.

　　For several years, Chen Quan first drove the demo car to the boundary far away from the city. "In less than half a day, the contact information of several interested customers has been added." Chen Quan said that there will be more exhibitions in towns and villages.

　　Xiao Liu, a staff member of Macheng Industrial Park, bought a plug-in hybrid car two years ago. Now he is a little annoyed. "I should have bought pure electricity at the beginning." She found that the touring models not only have longer cruising range and faster charging speed, but also add practical new functions such as smart parking and digital keys.

　　Compared with the early years when cars went to the countryside to mainly solve the problem of "whether there is", now with the improvement of consumption level, new energy vehicles have to solve the problem of "whether it is good or not". Chen Jintao, deputy director of the Economic and Information Bureau of Duodao District, exemplified that some middle-aged consumers are facing the demand for vehicle redemption, and whether the cruising range is sufficient is the main consideration; For young people who buy the first car, the new "gameplay" related to assisted driving and intelligent network connection is more attractive.

　　The reporter consulted the catalogue of four rounds of new energy vehicles going to the countryside and found that only 10 companies and less than 20 models initially participated in the countryside, most of which were traditional car companies. This year, the number of models going to the countryside has increased to 69, which has opened up the distinction in terms of price, function and power, and some mid-to high-end models have also been included.

　　Products are iterative with the upgrading of demand, and so are commercial vehicles. According to the data of the Ministry of Industry and Information Technology, in 2022, the sales of new energy commercial vehicles in China accounted for about 1/10 of the total sales of commercial vehicles. The reporter learned that among commercial trucks, the micro-closed van that the masses call "micro-surface" is the mainstream model and is often used for short-distance logistics transportation.

　　Liu Jun is a pure electric micro-surface user of Dongfeng Motor, who lives in Tuanlinpu Town, Duodao District. In the early morning, he drove agricultural products to the vegetable market in the city. In his spare time, he took orders to distribute food and department stores on the group buying and pulling platform, and traveled more than 100 kilometers every day. However, occasionally receiving a list of decoration building materials made him quite puzzled: "It is not easy to put a water pipe three or five meters long in the car. If only the cargo compartment were bigger. "

　　For Liu Jun, the car should not only run fast but also save money and be reliable. Pan Chonggang, deputy director of the commodity planning department of Dongfeng Motor Co., Ltd. said that the pure electric micro-surface currently sold by Dongfeng is based on the original passenger micro-surface "oil to electricity", and the loading capacity is limited. To this end, they decided to upgrade the product line and design a brand-new pure electric micro-surface model.

　　The R&D team was stationed in rural areas of Zhejiang and Hubei to investigate the use scenarios such as express delivery into the village. "We found that the hillside into the village is slippery, and the car should have good handling stability and sufficient power; In order to facilitate loading and unloading, the volume of the cargo compartment should be increased to at least 5 to 6 cubic meters, and spacious side doors and tailgates are needed. " Pan Chonggang said, "The new pure electric micro-surface car has been tested and is planned to go on the market next year."

　　The supply of affordable vehicles needs to be strengthened, and shortcomings such as after-sales maintenance need to be filled.

　　From urban areas to counties, towns and villages, with the gradual sinking of the market, consumers need different models. The reporter found in the interview that the cruising range of 300 kilometers is too short for some urban consumers, but it may be too long in the village — — Many villagers make a living by farming or small businesses, and are unwilling to pay for miles they don’t need.

　　Zheng Peng, secretary-general of Hubei Electric Vehicle Circulation Association, said that the models purchased by county and township consumers are mainly A00-class mini new energy vehicles and A0-class small new energy vehicles, accounting for about 60% to 70%, and the price ranges from 50,000 to 80,000 yuan.

　　"For some consumers who only need to travel instead of walking, electric three-wheeled and four-wheeled vehicles are more attractive; For fellow villagers with production needs, the cargo capacity of new energy trucks is generally small, and there are not many optional brands of commercial vehicles such as pickup trucks, light trucks and micro-noodles. " Zheng Peng suggested that relevant enterprises should reduce costs and increase efficiency from product design, supply chain and other aspects, develop more "explosive" products for the rural market, and constantly explore the market "blue ocean".

　　What aspects can be improved to promote new energy vehicles to the countryside?

　　The charging facilities in township areas are scattered, and the construction and management costs are high. Huang Kai opens the monitoring page of the charging station in the operation center of State Grid Vehicle Networking Platform on the computer, and four colored circles indicate the utilization rate, failure rate, offline rate and charging success rate of the station. He admits that in the past year, the supply of slow filling piles in towns and villages in the city has exceeded demand, and the utilization rate is generally not high; However, in the peak period of returning home such as the Spring Festival, the demand for fast filling piles is in short supply.

　　According to estimates, according to the calculation of adding 6,000 new energy vehicles every year in Jingmen City, the centralized charging load in the city will reach 250,000 kilowatts in 2030. "There are more and more users installing personal charging piles now. Adding a slow-filling pile is equivalent to adding four 1.5-horse air conditioners, which greatly improves the requirements for transformer capacity. " Huang Kai is worried that the relatively weak rural power grid is difficult to load.

　　At the same time, the blocking point of after-sales maintenance also needs to be cleared. Some car owners report that many auto repair shops can’t repair new energy vehicles. Zheng Peng introduced that the maintenance of fuel vehicles is mainly mechanical maintenance, while the maintenance of new energy vehicles is mainly in battery circuits, and having an electrician’s operation certificate is the basic threshold. At present, there is a market gap of more than 40% for technicians who are proficient in "three electricity" maintenance such as batteries, motors and electronic control systems.

　　Focusing on the bottleneck problem that restricts new energy vehicles from going to the countryside, relevant measures are being improved from top-level design to local practice. The "Implementation Opinions on Accelerating the Construction of Charging Infrastructure to Better Support New Energy Vehicles to the Countryside and Rural Revitalization" puts forward 11 specific measures in three aspects, and strives to promote new energy vehicles to the countryside by moderately advancing the construction of charging infrastructure and optimizing the purchase and use environment of new energy vehicles. "Some vocational schools in Hubei Province have set up new energy auto repair majors, and the Provincial Electric Vehicle Circulation Association is also carrying out new energy auto repair technician training business, and plans to jointly develop and launch new energy vehicle battery maintenance standards with insurance companies." Zheng Peng said that the road will be smoother when new energy vehicles go to the countryside.

On March 29th, Beijing time, let’s take a look at the latest situation of the international competition day.

Spain 0-2 away to Scotland

In the second round of Group A of the European Cup qualifiers, McTominay made two consecutive double rings. Spain lost to Scotland 0-2 away, and gave up the top position in the group after swallowing the first defeat. This 0-2 game ended Spain’s five unbeaten games against Scotland. The last time they lost to Scotland was in the preliminaries in November 1984. It has been 39 years since then, when they lost 1-2 away.

Argentina home 7-0 Cura? ao

In the international friendly match, 35-year-old Messi wore a hat at half time, Gonzalez, Enzo, Di Maria and Montiel successively made contributions, and Argentina beat Cura? ao, a weak team in Central and North America, 7-0 at home. Messi reached the milestone of the national team’s 100 goals, and the total number of goals rose to 102. Cristiano Ronaldo, the world football national team goal record holder, still has a gap of 20 goals.

Germany home 2-3 Billytime

In the international friendly match, carrasco, Lu Kaku and De Braune each scored a goal, and Belgium beat Germany 3-2. Four days ago, Belgium just beat Sweden 3-0 in the European preliminaries. On this international competition day, Belgium won two consecutive victories and scored three goals in both games.

Japan 1-2 Colombia, South Korea 1-2 Uruguay

Japan and South Korea, the two top teams in Asia, both lost 1-2. Japan was reversed by Colombia, and South Korea was beaten by Uruguay with two goals. On this international competition day, Japan, South Korea and China were all 1 draw and 1 loss. China’s opponents in the two men’s soccer matches were both New Zealand, while Japan and South Korea were Colombian and Uruguayan.