Wanda will invest 95 billion yuan in Yunnan to build 19 wanda plaza.

Beijing Morning News (Reporter Yang Yi) Just after attending the launching ceremony of Duwanda Cultural Tourism City, Wanda Chairman Wang Jianlin rushed to Xishuangbanna non-stop. On September 26th, Wanda Xishuangbanna International Resort, which was built for three years, opened its doors to welcome guests. At the same time, Wanda Group signed a strategic cooperation agreement with Yunnan Province, and Wanda will invest 95 billion yuan in Yunnan.

According to the cooperation agreement, Wanda Group will continue to invest in the construction of wanda plaza and cultural tourism projects in Kunming, and fully enter Yuxi, Dali, Honghe and other cities in Yunnan to invest in the construction of wanda plaza, so as to realize the coverage of wanda plaza in Yunnan Province. In the next four years, Wanda Group will invest 95 billion yuan in Yunnan to build 19 wanda plaza and 1 cultural tourism project.

As early as 2002, Wanda Group invested in Yunnan, with a total investment of 35 billion yuan, and built important projects such as wanda plaza in the western hills of Kunming and Xishuangbanna International Resort. It is understood that the Xishuangbanna International Resort opened this time has invested 16 billion yuan, which is the third large-scale tourism project opened by Wanda after Changbai Mountain and Wuhan, and it is also the largest and highest-level cultural tourism project invested by Wanda in Southwest China.

Wang Jianlin said that Xishuangbanna International Resort has raised the development level of Yunnan tourism and Xishuangbanna city to an unprecedented height. It is a landmark project of Yunnan tourism transformation and upgrading, and will surely become a new height, new representative and new business card of Yunnan tourism. "Tourism is the key development industry of Wanda’s fourth transformation. Wanda’s goal is to visit 200 million tourists in five years and earn 100 billion yuan to become the world’s largest tourism enterprise." He said that Wanda’s development of tourism industry broke through the traditional model, created its own unique brand products, established a complete tourism industry chain, and achieved complete integration of online and offline.

At the beginning of this year, Wanda Group began its fourth transformation, from a real estate-oriented enterprise to a modern service-oriented enterprise. Since Wanda’s commercial transformation implemented the asset-light strategy, it has successively signed strategic cooperation agreements with Guizhou, Guangxi, Sichuan, Liaoning, Chongqing, Henan and other provinces and cities, and signed hundreds of projects. Together with this investment in Yunnan, the accumulated planned investment reached 775 billion yuan. Wanda Group said that due to the progress of the light asset strategy exceeding expectations, it has decided to advance the transformation goal originally planned to be achieved in 2020 to 2018.