What happened to deep blue？ What happened to deep blue？ Sales volume and word-of-mouth suffered setbacks, and 14,000 vehicles were delivered in May.

At present, the sales volume in May was released, and the sales volume of the two models on sale reached 14,371, an increase of 12.77% from the previous month. This figure has increased compared with last month, and it looks good, but why should we say that the sales of Deep Blue have declined?

We should know the myth that the dark blue SL03 was delivered in the fifth month when it went on the market. Now, the sales of the two models in a single month add up to 10,000, so how can it not be considered as an obvious retrogression?

And there are a large number of complaints about Deep Blue. According to Chezhi. com, in 2023, there were 532 complaints about Deep Blue SL03, ranking 11th among autonomous vehicles.

According to the complaints, most of them are dark blue SL03 models, and the problems are charging problems, body accessories and electrical appliances, and tire cracking. These minor problems have become common problems of dark blue car owners, and more and more complaints have led to the decline in the reputation of dark blue cars.

These complaints are minor problems. The main reason is that in November of the same year when Deep Blue SL03 went on the market, China Quality News Network, a national comprehensive quality inspection propaganda network media, publicly reported that as many as 40 owners of Deep Blue SL03 complained that there was current noise in the car camera of Changan Deep Blue SL03, which seriously affected the driving state and mood.

Moreover, the extended-range version of Deep Blue SL03 also has similar problems.

In terms of data, the sales target of Deep Blue Automobile in 2024 is 280,000 vehicles. Now, five months have passed, and the sales in the first four months are only 52,800 vehicles. The figure of exceeding 10,000 vehicles per month seems ok, but the current sales target is only about 18.87%.

Moreover, the above sales volume is also an increase obtained by exchanging price for quantity.

In February of this year, the price of the pure electric version of Deep Blue S7 was lowered by 10,000 yuan, and the starting price of the new SL03 car dropped by 27,000 yuan. And in May this year, Deep Blue Auto launched a cash subsidy of 40,000 yuan, which made Deep Blue SL03 fall below 100,000 yuan. The starting price of 99,900 yuan really attracted many customers, and Deep Blue S7 also reached an unprecedented price of 109,900 yuan.

It is ok to reduce the price, but is it really a long-term solution to exchange price for quantity? You can see it according to the course of the deep blue car. If the sales volume drops slightly, the price will be reduced, then the quality problem will break out, then the sales volume will continue to decline, and then the price will continue to drop. This cycle has led to many vicious cycles. Even now, when many people mention the dark blue car, they will label it with poor quality.

It is reported that the first medium and large SUV G318 model of Deep Blue Automobile is expected to be listed in the near future. The G318 has attracted much attention, and the hard-core body design and the positioning of off-road electric vehicles are destined to be the tracks that niche consumers will buy. Moreover, in the past, there were mixed models of tank series, and now the equation leopard model, which has attracted much attention, is putting pressure on deep blue cars.

It’s hard for off-road G318 models to get a piece of it. According to financial data, in 2023, the revenue of Deep Blue Automobile was 25.883 billion yuan, and the net loss was 2.999 billion yuan, compared with 3.19 billion yuan in the same period last year.

Next, how to break the dark blue car is a crucial issue. It’s an idiotic dream to sell it as an explosive model on the dark blue G318. To achieve the sales target, you have to start with the dark blue S7 and the dark blue SL03.